What Does It Take to Reach a Billion-Dollar Valuation? w/ Albert Preciado ποΈ EP111
In this episode of Money Mondays, Albert Preciado shares the power of sales performance and cold calling as key drivers of business success. Through strategic lead generation and proven sales effectiveness techniques, our guest reveals how their team achieves remarkable results with 4,000 daily calls. Their sales management approach demonstrates how proper systems can lead to exceptional sales growth, aiming for billion-dollar valuations.---Albert Preciado is the Founder and CEO of The Mortgage Guys, Ambiance Realty, and Driven Enterprises. Albert has been involved in the mortgage industry since 2005 and is a licensed Broker and Mortgage Originator. He faced some of the toughest times in his life in 2008 during the market recession and Mortgage Meltdown. Despite these challenges, Albert chose to weather the storm and remain committed to the industry he believed in. ---Like this episode? Watch more like it πWhat Does It Take to Become a Real Estate Investor in 2025?: https://youtu.be/_ZJm8u7MjhQNFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter: https://youtu.be/Gk07Zz56MFgHe Built a $500M Real Estate Empire with NO MONEY - Ben Reinberg: https://youtu.be/w4SBQS0gtd0Jimmy Rex's Million-Dollar Real Estate Strategy Revealed: https://youtu.be/OWADoFktfHQWatch ALL Full Episodes Here: https://www.youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6k---The Money Mondays is a business podcast here to teach you how to make money, invest money, and donate money by showcasing some of the world's most successful people and how they do the same. Hosted by serial entrepreneur Dan Fleyshman, the youngest founder of a publicly traded company in history, this money podcast gives you an exclusive behind the scenes look at how the wealthiest celebrities, entrepreneurs, athletes and influencers make, invest and donate money.If you want to learn more business and investing while you work to improve your financial life, you're in the right place! Subscribe: https://www.youtube.com/@themoneymondays?sub_confirmation=1Dan Fleyshman,The Money MondaysLearn more here: https://themoneymondays.comWatch all the podcast episodes: https://youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6kLetβs Connect...Website: https://themoneymondays.comPodcast: https://podcasts.apple.com/us/podcast/the-money-mondays/id1663564091Twitter: https://twitter.com/themoneymondaysLinkedIn: https://www.linkedin.com/company/the-money-mondays/about/TikTok: https://tiktok.com/@themoneymondaysFB: https://www.facebook.com/The-Money-Mondays-110233585203220/
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Speaker 1 So, if you can learn one skill, like just one skill, the first skill you want to learn is how to sell. Just to give you an example, we spend 80 for $80,000 we spend on that spin, we make a million.
Speaker 2 Yeah.
Speaker 1 And we have 40, 40 salespeople in our office, each dials 100 times, so it's 4,000 dials a day.
Speaker 1 And right now, we're averaging 50,000 plus a day. What's the goal? I want to get to a billion-dollar valuation.
Speaker 2 Ladies and gentlemen, welcome to a special edition of the Money Mondays. We are here inside of the RV Motorhome parked in front of Ty Lopez's mansion because we're throwing a multi-day event.
Speaker 2 So I decided to convince Trevor to bring the motorhome out here into the freaking front gate, front parking area of Ty's house and just knock out back-to-back to back podcasts with friends that are living local like Neil Patel, NFL players like Larry English.
Speaker 2
We had a lot of great guests today. And right down the street in his fancy penthouse is Mr.
Albert Preciado. Literally, right down the street, you can throw a rock at it.
Speaker 2 He's got, I don't know, 30, 40, 50 sales reps up there, cranking away, doing six figures a week on one business, doing millions of dollars in the mortgage industry, millions of dollars in the real estate space.
Speaker 2 He has three or four different businesses,
Speaker 2 probably more than that, but three or four main category companies doing millions and millions of dollars per month. And so we're going to ask him about how does he manage all this craziness?
Speaker 2 How does he manage mortgage guy, the real estate side of things, sales training? About to throw his huge event coming up this month
Speaker 2 there's a lot going on albert pretty albert preciado's life so we're going to get into all of that as you guys know we cover three core topics how to make money how to invest money how to give away to charity recently albert was on the podcast but because the huge driven night event is coming up i wanted to bring him back on which i never bring someone on back to back that fast wanted him back on especially with the convenience of being right down the street so without further ado albert preciado give us the quick two-minute bio so we can get straight to the money yeah so you know i i just, I want to say first, uh, thank you for having me here.
Speaker 1 And then you've been around since my beginnings. And what I want to say is, like, I started from zero, so anybody can create something,
Speaker 1 and it's just been really, really hard. It's really, really hard.
Speaker 1 I make it look easy, but but and I say life is easy, but I say it because I'm trying to convince myself that it's easy because it's super hard.
Speaker 1 I see you working really hard, but I dropped out of college. I got into real estate and I started selling.
Speaker 1
So if you can learn one skill, like just one skill, the first skill you want to learn is how to sell. If you know how to sell, you'll sell yourself.
Like I've sold myself.
Speaker 1 I've sold the IRS.
Speaker 1
I've sold the Department of Real Estate. I've sold my wife.
I've sold my kids. And I've sold my employees and my salespeople
Speaker 1 from whether it's
Speaker 1 leaving me, quitting,
Speaker 1 anything.
Speaker 1 And so if you learn how to sell and you have the
Speaker 1 courage to take risks and then also never ever quit,
Speaker 1
then you can make it far in life. And it's just been the whole, I mean, people don't realize that I'm 41.
So I've been doing this since I was like 19, 20 years old.
Speaker 1 It's when I started working self-employed, dropped out of, I like,
Speaker 1
quit my job as a teacher assistant. because I was making nine bucks an hour.
And so I started in mortgage, real estate. And then that's how I made my first million in 2016.
Speaker 2
So, let's fast forward to now. You get this big penthouse there.
Fun fact, Ty Lopez had that office for years, also.
Speaker 2 That penthouse, which was super cool, that when Ty transitioned and started moving to Sweden and to his ranch in Virginia, he was leaving that office.
Speaker 2 And then Albert stepped into this big, cool penthouse.
Speaker 1 Why decide to get this big, fancy penthouse when you could rent a normal office or no, I don't call it a boring office, but a normal office compared to being in a penthouse on Sunset Boulevard because if you're not growing you're dying and and tie tie had half of my office I have the whole floor so I have the whole floor and what I did is when I when I got that office three years ago like three and a half years ago we gutted it out so we spent about a million and a half just remodeling the whole floor so we put a gym a bar you've seen it locker room showers we have our studio and it's it's like a cool fun place
Speaker 1
but I got it before we needed it So like the mistake I made is I got it just when COVID happened. So I get this whole office and they're like, hey, you can't work from the office.
Oh my gosh.
Speaker 1 And it's like, it's like nearly 20,000 square feet, the whole floor.
Speaker 2
20,000 square feet on Sunset Boulevard? 100 grand a month. You guys can do the math.
Exactly. 100,000 a month.
Speaker 1 And so, like, it's COVID time. So I'm like, shit, what am I going to do?
Speaker 1 And so
Speaker 1
still's like, she's getting stressed out. So's my wife.
So what I've learned through all my experience is that
Speaker 1
I always put ourselves in like something that I take a big risk that has a big payout if I win. But if I fail, I'm going to go out of business.
So like every year, I kind of put us out of business.
Speaker 1 And then it just forces me to like not sleep, figure it out,
Speaker 1 find other resources. You talked about Neil Patel.
Speaker 1
He's like my best friend. Like you ask him who's his best friend.
He'll tell you it's Albert.
Speaker 2 That's a good best friend they have.
Speaker 1
And he's really wealthy. He's really successful.
Super successful. He's really smart.
It's probably the smartest person I know for sure.
Speaker 1 and he always gives me advice we get together every week we go we go to lunch dinner and uh i talked to him before coming here but
Speaker 1 when when you grow you have uh like a millionaire mentor then then as you grow more you have a ten million dollar mentor then you have a 100 million dollar mentor then you start getting billionaire mentors so the level of uh advice they give you is is just you can't compare it so when these people tell me do this do that like I listen.
Speaker 1 But I think the thing that has helped me the most lately has just been getting advice from higher-level individuals net worth-wise, where they have more experience and more success.
Speaker 1 Because I'm going to obviously listen to them more than anybody else. Sure.
Speaker 2
So, speaking of taking a big chance on a big, big, big, big project, you have driven number nine coming up. Yeah.
Now, you've thrown this eight times.
Speaker 2 I've spoken at like five or six of them, maybe more, maybe seven of the driven conferences where you're getting 2,000, 2800 2200 3000 1800 year after year after year that is really difficult this year you've grown your social media tremendously you've gotten hundreds of millions of views across your podcast and viral videos what is in store for driven number nine so driven number nine i'm gonna make a huge announcement it's march 29 it's my birthday it's coming up and and i'm just gonna announce that driven is becoming the next virgin so so we're gonna be driven every every everything we offer is gonna be driven driven.
Speaker 1 So it's going to be driven mortgage, driven real estate, driven escrow, driven solar, driven financial services.
Speaker 1
It's the ninth year of the driven event. And then we also have sales training.
We have the info products, but it's going to be like virgin, but better.
Speaker 1 So like I'm, I'm not, I'm thinking like the next, the next immediate goal is obviously to get to a billion, but I'm already thinking trillion. How do we get AI involved, software, tech.
Speaker 1 I'm talking to Neil Patel about that that stuff. And if you, I mean, you know me well, you know that I'm going to take another huge risk and I'm going to put us nearly out of business again.
Speaker 1 But I'm going to go all in and I'm going to do whatever it takes. I'm going to borrow money, borrow more money,
Speaker 1 use everything I have
Speaker 1
and just go for it. Because I just like, I'm a really big thinker.
And since I was a little kid, I just wanted something big. And
Speaker 1 what we want to do, like our goal is to change a billion lives. If we change change a billion lives, we'll become a trillion-dollar company.
Speaker 1
And people will laugh at me, but people have been laughing at me since I said I'm going to be a millionaire. And then I said, Oh, well, I'm going to get a Ferrari.
And they got it. They laughed at me.
Speaker 1
Oh, we're going to get Sunset Towers, the whole floor. They laughed at me.
Oh, we're going to make 30 million plus in a year.
Speaker 1
Got it. They laughed at me.
So, like, to me, it doesn't really affect me at all. And people say things on my social media, they criticize me.
Speaker 1 And people have to understand this: that when, like, for me right now, it's the first time that I've been really spending ad spend, but I never really ran any ads at all.
Speaker 1 Now we're running about $100,000 a month in ad spend. So I'm going to be in front of a lot of people.
Speaker 1 Of course, and people are going to see me and they're going to be like, they're going to not like me because I'm brown or because I'm Mexican or because I have an accent or because whatever. You know,
Speaker 1 they don't like my shirt that I don't button the second button because it just, it'll rip.
Speaker 1 But they're going to hate me for some reason. But I'm forcing myself in front of so many eyeballs that it's normal.
Speaker 1 So, some people, people, friends, they tell me, Hey, they're saying this about you, I don't feel comfortable, they're saying this, and I'm like, Cool, like, I would be worried if nobody was talking about it.
Speaker 1 Exactly, yeah, but yeah, it's it's good, but once you get the sales part in,
Speaker 1 how good is a sales, the top sales closer, if you don't have anybody to close? So, that's why marketing is very important. And you know, Neil talks a lot to me about that.
Speaker 2 So, how important is it to have a personal brand in the business space?
Speaker 1 so for example i built a a big brand over the years like we're going on driven event nine and so it's it's it's a decade that i've been working on my brand and it takes time and people want everything so fast like they want to do it in one year and and when you've done it for 10 years it's it's gonna be it's gonna be good and i told neil hey neil man you're a year younger than me and and you have more money than me like what what's going on here and he's like albert i've been doing it for 10 years more than you sure i started my first business when I was 17.
Speaker 1
And I'm like, and he's, and he said, yeah, you need 10 more years. And I'm like, shit, okay.
So, so, so I get it.
Speaker 1 But, but then if I, if you look at five years back and you look at where you were five years back, you'll realize, damn, I've grown a lot in five years.
Speaker 1 And you look 10 years back, you're like, I've grown a lot in 10 years.
Speaker 1 But the thing is that we're such driven individuals that we want to get results so fast. And you have to be patiently aggressive.
Speaker 1 So you have to be aggressive, like you are, you work a lot, but you have to be patient enough to understand that it's going to take 10 years, 20 years, maybe 50 years.
Speaker 1 Because some of these big, huge companies, they've been around for 50 years. Like a rocket mortgage, they've been around for 50 years.
Speaker 2
You know when I went public? 20 years ago. Yeah.
April 1st, 2005. Yeah.
This is our 20-year anniversary. You know how weird that is to say out loud.
It's been 20 years since I went public.
Speaker 2 Started my company six years before that.
Speaker 1 Like it takes time.
Speaker 2
It takes time math and time compounds though. People are like, oh, how do you get all these interactions and social media followers? Because I posted 7,000 times.
Yeah.
Speaker 2
I didn't post 7,000 times in one day. I posted once or twice a day for the last 15 years in a row.
And just math and time compounds.
Speaker 2 And when you're in the game and you're just doing it over and over and over and over and over, you're going to win.
Speaker 1 How many mentors have you had?
Speaker 2
Well, I had main characters in my life along the journey. When I first started the clothing brand, I was 17 years old.
We did a million dollars in sales, then $9.5 million.
Speaker 2 And I found this guy named Christopher Wicks.
Speaker 2 He owned fender guitars ocean pacific body glove la gear all these brands that were doing tens of millions of dollars so he was the person helping guide us in the clothing space
Speaker 2 later i had my best friend who's actually the godfather my baby he was the founder of marvel studios named david mizel so he built the avengers and iron man all these all these movies and you've met him before he's talked me through a lot of the major junctures in my life and in between there i've had certain characters that are big in a certain category like really big in restaurants or really big in investing or really big at going public and I would ask them for advice but there's certain guys like David where I just I've kept them by my side for you know
Speaker 2 15 16 years now and when you find those people and you latch on to them because they're just farther ahead in the journey yeah and they've gone through different things he sold his company for 4.1 billion dollars to Disney he sold Marvel and so he's very different in his journey Now, it's not that I'm gonna ever sell a movie company, but I get to learn from him on what happened before, during, and after.
Speaker 2 And so, you've worked with a lot of the household names in the business game, especially guys that have big followings, and they're just part of your journey.
Speaker 2 At one point, Grant Cardone fit for you, and later he doesn't. At one point, Patrick Bed David fits for you, and then you want to get someone else.
Speaker 2 Like, you get different characters that fit for you along the path of your journey.
Speaker 2 And then sometimes you find a friend, like I've been close to you for many, many years, not as like a mentor, but as a friend. But, like, you stay close for a decade, right?
Speaker 2 And so, people that are listening, like, finding someone that you look up to and respect, and especially if they're in a category they're in, it's priceless because they can pave the way for you.
Speaker 1 Yeah, and to answer your question on the final part, is because of the brand, like I had, I brought a like a sales leader, you know, he leads my sales team, head of sales, his name is Casey, and Casey Cox.
Speaker 1 And so, he brought the blueprint and he knew a lot of sales guys.
Speaker 1 And when he brought those people in and the blueprint combined with the brand, we just took off.
Speaker 1 Companies that it took him 10 years to build,
Speaker 1 we already
Speaker 1 surpassed him by double in three months.
Speaker 1 Like this month, we'll make 2 million in just sales training sales
Speaker 1 easily.
Speaker 1
Like 2 million. We're shooting for 3 million, but last last month we did a million for the first time.
The month before that, we did a 550,000.
Speaker 1 and then the first uh november it was only like two weeks we did a one was it 150 something thousand but it's been just growing more and then our sales people are growing they're getting better then we're getting now better leads we have we have a really good um ads team that runs our ads so we're running ads on facebook on on instagram on tick tock and on youtube and then we're running a butt there's scripted ads so no matter no matter how how how much i like just winging just talking, just kind of freelancing, the ads team's like, no, you got to read from the teleprompter because there's certain words.
Speaker 1
And then Neil's involved too. So Neil has told us like what to do, how to do it.
You know, he's a genius marketer. So he's like,
Speaker 1 you can't say certain words because Meta, TikTok, they could block you, they could ban you. And then if you do it too many times, they could just ban you from their platform.
Speaker 1 So he's like, you got to have it scripted, no matter how much, how much you hate it. So then now we're scripting them.
Speaker 1 So I'm just reading it, but I'm saying the hooks and the order and I'm saying the words you can and I'm avoiding the words you can't. And we're getting
Speaker 1 like really good ROI. So just to give you an example, we spend 80 for $80,000 we spend on that spend, we make a million.
Speaker 2 Yeah.
Speaker 1
And we have 40, 40 salespeople in our office, each dials 100 times. So it's 4,000 dials a day.
And right now we're averaging 50,000 plus a day in sales. We did 72K yesterday.
Speaker 2 What's the goal of it? As you build this sales revenue up and you're doing this training, what's the goal?
Speaker 1 I want to get to a billion-dollar valuation and I want to add the tech and the software, the AI, and it's going to be driven everything.
Speaker 1 So it's not going to be just driven event or driven sales training or driven masterminds. It's going to be driven mortgage, driven real estate, driven solar, driven financial services, driven escrow.
Speaker 1 So we're just going to offer every single thing. I'm even thinking as big as driven airlines.
Speaker 1 And I'm crazy. Like something's off with me.
Speaker 1 And
Speaker 1 people think I'm crazy.
Speaker 1 They think a lot of things,
Speaker 1
but I go for it. And I like having people doubt me.
I love it.
Speaker 2 So I'm going to give you guys a quick example of what Albert's talking about when he mentions Virgin.
Speaker 2 Now, if you're listening out there, whether you're watching on the YouTube or you're listening in a podcast, can you name, without searching online, can you name the CEO of American Airlines? No.
Speaker 2 Can you name the CEO of Southwest Southwest Airlines you have no idea how about Delta nope Frontier nope you don't know the name of any of these CEOs of any of the major airlines and if they actually walked in right now slap you in the face you wouldn't know who they were even though they're running 10 billion 50 billion hundred billion dollar type airlines but if I said virgin airlines all of you know Richard Branson and Richard Branson is the only one that's a multi-billionaire owns a private island has his own companies casinos everything vodkas record labels and virgin airlines And it's because of a personal brand.
Speaker 2 And so what Albert is doing is transitioning and taking what's working for him in the driven space and then making it to his version of Virgin by building up his personal brand and tagging that name across all these companies.
Speaker 2
I did that with Elevator Studio. I have Elevator Ventures, Elevator Nights, my events.
I've done it 56 times.
Speaker 2 Elevator Mortgage, Elevator Funding. Elevator Syndicate, my Mester Group.
Speaker 2 Everything's branded under the same name because it makes it easier for me to be building all these things and then putting my name on it, not a white label but as the brand that people trust they know whether they've gone to elevator night they can they'll feel comfortable with elevator funding they know if they've gone through elevator syndicate they feel comfortable with elevator studio all those different moving parts are based on one core brand that people can know and attach to me and i'll never sell elevator because it's my brand the same way he wouldn't sell driven he's building up his brand his personal brand and finally realize well i have the mortgage guys here i have the real estate name here i have the sales training name here i have the driven name here and finally combining it all together to make one super brand.
Speaker 2 So as you scale this and you go through, what do you want to happen at Driven 9? What are some of the speakers that are coming? Who's any surprise guests?
Speaker 1 Well, we have a lot of surprises.
Speaker 1 We have a lot of surprises, but
Speaker 1 what I like to do with,
Speaker 1 I mean, this Driven event, we're going to announce the whole merging of the companies.
Speaker 1 And
Speaker 1 the main thing, though, is it's also going to be my birthday weekend, so it's going to be a good celebration.
Speaker 1 But my whole point of Driven
Speaker 1 is I want to do for people what Grant Cardone, Patrick B. David, and people like that did for me.
Speaker 2 And
Speaker 1 I want to give them
Speaker 1 all the experience, all the mistakes that I've made, so that they don't make those mistakes. And the thing about Driven is we bring experts in different fields.
Speaker 1 So we'll bring a tax expert, we'll bring a real estate expert, we'll bring a mindset expert, mindset coach, we'll bring people that are that are marketing experts so we'll bring experts in every field and then you will have operations systems processes uh information sales all of that but one of the main things that that i see lacking in uh seminars in general is operations systems and processes so
Speaker 1 I don't like doing anything that's not worth my hour. So like if you're worth, if you make X amount of money a month, a year, you divide that by 2080, that's going to give you what your hour is worth.
Speaker 1 So if your hour is worth $1,000, then you shouldn't be doing anything less than $1,000 an hour. Some people are worth $15,000 an hour.
Speaker 1 So you should just value your time because you can't get it back and you want to focus on the big, the, the big ROI, whatever returns you the most.
Speaker 1 So what I've learned, making a lot of mistakes, is hiring a lot of people. Grant Cardone, my mentor, he was my one-on-one mentor.
Speaker 1
I was his best student, and he'll tell you that if you ask him, he'll probably grin a little bit. But I love Grant Cardone.
I have not bad to say about Grant Cardone.
Speaker 1 And he, 11 years ago, I went to his first seminar, 30 people.
Speaker 1
And he told me, you got to grow your army. But it's risky growing an army because you got to pay them.
And you got to pay people, right? It's salaries and all that stuff.
Speaker 1 So now, like, we have over 500 people that work for us. And I have like four assistants.
Speaker 1
I have a driver now, security. We have five full-time videographers in-house.
Everybody's in-house. We have 40 salespeople on the floor.
Speaker 1 We have
Speaker 1 a full-time accounting team, processing team. SIL runs operations.
Speaker 1 I get to do the cool stuff.
Speaker 1 I shouldn't do that now.
Speaker 1 I get to do the cool stuff. So I'm doing podcasts with Dan.
Speaker 1 I'm going to parties, drinking nice champagne.
Speaker 1 I'm doing events.
Speaker 1
I'm recording stuff. So it's like the fun stuff.
But
Speaker 1 what I do mostly is the vision part.
Speaker 1 So I'm a huge visionary, but a huge visionary compared, I mean a huge visionary working along a strong operator and having strong team employees and sales force and running the right ads and all of that stuff.
Speaker 1
You create like an engine that runs without you and you step away and it's still printing money and you don't have to be there all the time. And that's the best feeling.
And that's when you can exit.
Speaker 1 That's one of the things that Patrick Bedavid, also a mentor of mine one-on-one
Speaker 1 11 years ago,
Speaker 1
him and Grant were my mentors 11 years ago. And he told me, build your operation.
So now I understand it. So he told me one thing that makes a lot of sense.
Speaker 1 If your business needs you 80% of the time, it's worth nothing. But if your business runs 80% without you, then you built a business that one day you can sell.
Speaker 1 So right now, that's what I'm working on. and that's what I that's one of the big things that we're gonna teach at driven
Speaker 1 nine how to create a business that runs on autopilot and it's some it's a business that you can eventually sell and that's what I want to do because that's that's what my mentors have told me build a business to sell if your business cannot run without you you don't have a business you have a job
Speaker 2 you're not an entrepreneur at that point you have a job and that's okay but you have to understand that part when going into it until you build SOPs which is systems and processes
Speaker 2 you're gonna get stuck you're gonna get stuck dealing with all the nitty-gritty all the little headaches and all the little moving parts until you find people that can be strong operators like Albert mentioned people that can run the show whether it's from the secretary to the sales to the manager to the CFO or everybody in between if you have to be there for every part of it you have a job and a lot of times we can't just admit that to ourselves we think that we've built this big business that's sellable how can you sell it if you've got to be there to run it every single day yeah if you have to be there to run every single day, it's not a sellable thing because why would someone else buy it if they got to keep you forever?
Speaker 2 Typically, if someone acquires your company, there's two options. They either get rid of you or they do what's called golden handcuffs.
Speaker 2 Golden handcuffs is that they keep you for one to three years, base minimum, and they pay you to stay on.
Speaker 2 And they pay you to stay on because they need you for the transition process or to run the business. If you are instrumental in running the business, you are not appealing to be acquired.
Speaker 2 Because if you get sick or you get bored or you get, you know, shiny object syndrome and want to leave, you can jeopardize their acquisition.
Speaker 2 And so you want to make yourself not needed at your business. I know it's hard to say or it's hard to grasp the concept of it, but if your business can't run without you, you have a job.
Speaker 2
All right, last question for our special episode. I need you to do me one favor.
I want you to look at this camera and tell the audience why they should go to Driven 9.
Speaker 1 Well, you should go to Driven 9 because it's going to change your life.
Speaker 2 And
Speaker 1 there's a lot of new events there's a lot of new coaches influencers however there's not a lot of
Speaker 1 mentors
Speaker 1 speakers or events that the leader has been tested and what I mean by that is I hired Glenn John Maxwell paid him $400,000 to mentor me one-on-one And that included his private jet, flying him.
Speaker 1
And he told me one thing that I'll never forget. A leader that that has not been tested cannot be trusted.
So, you know, me for a long time, decades.
Speaker 1
So, I've been around for 20 years and I haven't gone anywhere. So, I've been through the 2008 recession, you know, then 2020 COVID.
2023 was the worst year ever
Speaker 1 in my life, most challenging, especially for real estate because rates went up to like 910.
Speaker 1 This year is even more complicated than last year, but I figured it out. So
Speaker 1 in business, you always have to figure it out every year. Every year you have like a test.
Speaker 1 And when somebody gets through those tests over and over and over again, then that's somebody you should listen and learn from.
Speaker 1 So Driven 9 is going to be filled with experts that have a lot of experience, have been tested. They know how to get through big
Speaker 1 struggles, big
Speaker 1 things when they get uh complex and and you have to fight figure things out you don't you're running out of money and all of that stuff that they need to figure things out in business that that's what we're going to focus on 2009 and it's going to teach you every single thing from marketing to sales to uh building your personal brand operation systems process training how to hire how to fire the good the bad and the ugly about business
Speaker 2 All right, guys, I want you to make sure to check out Albert Presti Auto across all social media platforms. Check out drivenevent.com to go to driven9.
Speaker 2
If you have any friends in the LA area or you want to fly in yourself, go to drivenevent.com. It's coming up March 29th for Albert Prestiato's birthday weekend.
It's going to be an amazing lineup.
Speaker 2 You can check out some of the speakers that are on there now, and there's more surprises coming. So, Albert Presti Auto across social media, driven event.com.
Speaker 2 Visit us at the moneymondays.com and make sure to have important discussions with your friends, family, and followers about money.
Speaker 1 And then, Dan, whoever just sends a message and or
Speaker 1
comments back, DMs on Instagram, whatever, Dan, or comments on the podcast, Dan, then I'm going to give him 50% off. Oh, perfect.
Because they do Dan.
Speaker 1 So we'll put like some call to action and I'll send it to you. And then they could just click on the link and then they get 50% off.
Speaker 2
Well, you heard it here first. So make sure to check out driven event.com.
You'll be able to use the code Dan for 50% off.
Speaker 2
But it's very important. have discussions with your friends, family, and followers.
You got to talk about money.
Speaker 2 You got to talk about salaries, accounting, taxes, credit, understanding your scores, understanding how to set up your bank account properly, understanding budgets.
Speaker 2
You've got to have these discussions because it's real life. Money is part of your daily life, and it's not rude to talk about money.
It's rude to not talk about it.
Speaker 1 So money is very important. Super critical.
Speaker 1 We're going to talk a lot about money.
Speaker 2
Exactly. Yeah.
So see you guys next Monday here at themoneymondays.com.