NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110

Speaker 1 2009 I was drafted by the San Diego Chargers 16 pick overall. I come into

Speaker 1 the first money I had ever seen. I looked at properties that I wanted to presumably invest in and rehab and what have you,

Speaker 1 but didn't invest, didn't buy anything. Fast forward two years, I saw what some of those deals and some of those properties had appreciated to.
I was like, wow, that's what

Speaker 1 everybody was trying to tell me, but I'm not missing out on the opportunity this time.

Speaker 1 And so 2013 was when I began to invest in in property and flip seven-figure uh homes i mean i'm playing football and then i'm off season i'm doing deals right there were a few years towards the end of my career where i was earning more in the real estate space than well on the field forget about cash and forget about having money in the bank i want cash flow

Speaker 3 Ladies and gentlemen, welcome to a special edition of the Money Mondays podcast.

Speaker 3 We are here inside of an RV motorhome parked in front of Ty Lopez's $100 bazillion dollar mansion here in Beverly Hills, California.

Speaker 3 And what I've decided to do today is while we have an event going on inside, we pulled the RV motorhome outside right here by the fountain. And I've got back to back to back to back podcasts.

Speaker 3 And our very first one is a friend of mine for many, many years.

Speaker 3 He's played on the field in sports, in the NFL, and played in the business field, investing in real estate and doing developments there.

Speaker 3 So we're going to talk about all things business, real estate, how to transition from athletes to become a business person because I'm so excited that he did that and I want more athletes to do that.

Speaker 3 So, I'm going to ask him some serious questions about that. So, without further ado, give a quick two-minute bio, Mr.
Larry English, and then we'll get straight to the money.

Speaker 1 Oh, man, Dan, thank you so much for having me. It's an honor to be here, you know, legendary money Mondays.
So, this is a moment for sure.

Speaker 1 Yeah, look, I'm

Speaker 1 grateful to be in this spot. Two-minute bio, guys.

Speaker 1 2009, I was drafted by the San Diego Chargers, 16th pick overall. Life-changing moment, especially coming from rather, you know, modest, modest background,

Speaker 1 you know, middle-class, Midwest, blue-collar family, middle-class family. And I just had big aspirations.

Speaker 1 So I learned at a very, very young age at 23 years old that, you know, big things are possible. I played a seven-year career in the NFL and I began developing property in my seasons around 2013, 2014.

Speaker 1 I was always up in LA. I was training here in my offseason.
So I began buying property. I wanted to get more active in my investment of the capital that I was earning on the field.

Speaker 1 So I had a eight-year, eight, nine-year journey in the property development and investment industry.

Speaker 1 So I really transitioned from professional athlete to entrepreneur and just really became super, super passionate about the entrepreneur space and just the archetype really of a founder

Speaker 1 it is something that I think is roughly just embedded in me at the core and

Speaker 1 now I'm at this place in my life where I'm really focused on you know serving other founders with the value that I have in in in the health optimization arena

Speaker 1 in the peak performance arena because that's really my bread and butter to be quite honest it's been something that I've been focused around optimizing for the last probably

Speaker 1 25, close to 30 years of my life. And, um, I feel like this is something that is very uh critical for high-level founders and entrepreneurs.

Speaker 1 So, it's a passion project that I get to spend my time working on every day.

Speaker 3 So, I'm going to start off with a very hard-hitting question. Yes, sir.
There's a famous statistic that within five years of leaving the league in the NFL, over 80% of of athletes sadly go bankrupt.

Speaker 3 Why do you think that is?

Speaker 1 So

Speaker 1 I think

Speaker 1 there's a couple of reasons.

Speaker 1 I think that when you take a

Speaker 1 professional sport, per se,

Speaker 1 you take a professional sport,

Speaker 1 I think maybe like the entertainment industry, actors, things of this nature.

Speaker 1 You move those to one side of the line, if you will.

Speaker 1 99%

Speaker 1 of everyone else that makes it to millionaire status, multi-millionaire status, even billionaire status, they do it in the realm, in the arena of business in some form or fashion, whether it's as an employee or whether it's as a founder, an entrepreneur building something that they have explicit control over themselves.

Speaker 1 But

Speaker 1 long story short, it is a very iterative process.

Speaker 1 And especially when you look at a business, for instance, you won't be able to build and scale a successful business that doesn't implode without at some point throughout that journey, figuring out at a very deep level how to manage capital,

Speaker 1 income, expenses. the finance realm is a critical part of any business.

Speaker 1 That's what I think in the middle. Just as is marketing, right? And

Speaker 1 so to be a professional athlete, it's not that case at all.

Speaker 1 So you couple that with someone that's very young

Speaker 1 and add on top of that, the timeframe for which they have to create those earnings is such a short,

Speaker 1 right?

Speaker 1 As

Speaker 1 a business person, we can play this game into our 80s, 90s. I mean, look at that.

Speaker 1 Look at Buffett, right?

Speaker 1 So

Speaker 1 I would probably make the argument that just as many entrepreneurs and business people have gone broke as well. For sure,

Speaker 1 for sure. But what's the one key difference, right?

Speaker 1 They can go right back up to the plate and simply do the same thing they did before.

Speaker 3 They can't go back on the field. The entrepreneur can shake it off, go file through bankruptcy, cry for a few years, and get back into the field.

Speaker 3 NFL player doesn't get to call back the chiefs or the chargers and be like, hey, I'm 39. Can I come back?

Speaker 1 Unless it's a rating. You don't get to go back i think gronk did that but

Speaker 1 gronk did that hey i was just kidding about that retirement let me come back for a couple more years i'm gonna leave again on y'all

Speaker 3 the the reason for the question guys is there's a couple key things that would happen someone goes from being a college kid where there was no nio where it means yeah they didn't get to make millions and millions of dollars the way that college kids now do when we grew up i had ricky williams and household name guys that were living off of 40 bucks yeah like a week like they were eating we were eating burritos and cutting in half

Speaker 3 Like Darrell Russell from the Raiders, he was living with me, and he would literally joke about they would all pitch in like five bucks each to get Jack in the Box because they weren't allowed to have a job.

Speaker 3 You literally weren't allowed to have a job while going through college.

Speaker 3 And so nowadays, a lot of college kids are balling, making crazy money.

Speaker 3 The reason I ask the question is: imagine you're 21, you get signed to the Chargers, you play there for seven years, now you're 28, and it's time to retire, time to move on to business.

Speaker 3 The problem is, most of the guys keep the same overhead.

Speaker 3 So they were making four million a year in the league, but and they were spending 80 grand a month and don't realize that 80 grand a month adds up real fast because they're covering their friend, their ex-girlfriend, their ex-wife, their parents, their uncle, their cousin, their cousin's, cousin's friend that they loan 50 grand, like boom, boom, boom.

Speaker 3 And they keep up the overhead and no more income.

Speaker 3 And then they're like, wait a minute, I've got four cars, two houses, like

Speaker 3 three children. There's all these things that are going on with the overhead side, but they didn't fix the fact that they don't have the income coming in and they're not deploying the capital.

Speaker 3 And they're surrounded by people that are asking for 50 grand here, 100 grand here. Can I just get five grand a month? Oh, yeah, it's only five grand a month.

Speaker 3 Well, no, that's 60 grand a year for the next five years, it's 300 grand, but you only made four million the league, you just paid eight percent to your customers.

Speaker 1 The other thing is, too, is once you once you start, especially like with family members, right? Once you start down that cascade of events as it relates to kind of

Speaker 1 taking over the uh the

Speaker 1 economic needs of others, then it gets very

Speaker 1 dicey and hard to, at some point, just cut them off and kick him to the street, especially like when it's someone that you care about and love, you know what I mean?

Speaker 1 So, so

Speaker 1 that's the thing to also remember: is like when you take on these commitments,

Speaker 1 these commitments oftentimes

Speaker 1 tend to be a perpetuity commitment that you just made, right?

Speaker 1 Whereas you put a perpetuity commitment against a finite income source,

Speaker 1 a finite

Speaker 1 time horizon on generating those millions, right?

Speaker 1 It gets a little dicey. So I think there's so many variables at play.
I think that you bringing up NIL, that's the beauty of NIL, right? That's one of the reasons why I just think it's so incredible.

Speaker 1 Not only do the players deserve to participate in all the value they're creating, but they also now have this opportunity of kind of taking those lumps on the chin before they actually get to the real generational money, if you will.

Speaker 1 Um, having said that, I think there would have been some really tough decisions had I had to

Speaker 1 play college ball in a world whereas,

Speaker 1 you know,

Speaker 1 think from with me, for instance, so I went to a mid-major college, right? I went to northern Illinois. Northern Illinois is not USC, right? Of course.

Speaker 1 And what tends to happen, right?

Speaker 1 What we what we've been seeing a lot with, you know, the NIL and this portal, if you will, is when you have the kid that was chip on his shoulder maybe not not not not quite the you know top tier recruit mid-tier recruit but just develops into a very nice player at a mid-major program and does that very early in his career call it his second third year playing he's a sophomore junior what's happening is SC, you know, LSU, the big power five juggernaut schools are going to the guys at these mid-majors and throwing half half a mill.

Speaker 1 Here's a mill, right? That would have been a tough decision for me to make had I had to make that at that time.

Speaker 1 And I would have never known what was actually in my car. Is

Speaker 1 the fact that I would materialize as the first ever first-round draft pick to come out of my university, right?

Speaker 1 And

Speaker 1 when you look at a potential or like an alternate universe,

Speaker 1 where I had to transfer middle of my career and go to SC, UCLA,

Speaker 1 maybe not be be like the

Speaker 1 debut, top tier star. Maybe that ends up being, you know, still making it to the league, but second, third round and a fraction of the contract size out the gate, right?

Speaker 1 So I think that while it is amazing, there's also all these other variables that make it a really complex situation for teenagers now

Speaker 1 to deal with. You know what I mean? 18, 19, 20 years old.

Speaker 3 So we cover three core topics here. How to make money, how to invest money, how to give it away charity.

Speaker 3 On the investing side, how did you decide that you want to invest into the real estate game when you left the league?

Speaker 1 I think that it was something that I understood.

Speaker 1 And

Speaker 1 actually, you know, it's funny you asked that now that I'm really like thinking back to that whole like story arc and my emotions that were going on in this period of time, right?

Speaker 1 So

Speaker 1 we all know, most of us know that are old enough, having

Speaker 1 intimate awareness around

Speaker 1 what the world was like in 2008, 2009, you know what I mean? Like the middle of the global financial crisis, right?

Speaker 1 And so being a collegiate athlete on scholarship in 2008, when all of that occurred, I'm in my senior season heading into,

Speaker 1 you know, I'm starting to look at my draft stock and all this stuff. So it's, you know, the writing on the wall is that I'm going to the league.
So everything is sunshine and rose petals in my eyes.

Speaker 1 So I wasn't kind of fully in touch with what was going on from an economic standpoint, despite the fact that, you know, my mother ended up, she was one of those folks that was ended up laid off

Speaker 1 right after I got drafted, ironically. But

Speaker 1 so that was like the context for which I come into

Speaker 1 the first money I had ever seen. And I remember at that time, it was, oh, do we buy property? Do we buy a house?

Speaker 1 And so I remember I'm looking all over San Diego for a home and I didn't quite find one I liked, but I bought my own mother a house. And

Speaker 1 about a year or two later, 2010, 2011, I'm spending a lot of off-season time in Los Angeles. And so I'm looking at the housing prices in LA,

Speaker 1 which for me, coming from the greater Chicago area, look very expensive. These look like some, you know, high sticker prices on homes, right?

Speaker 1 Well,

Speaker 1 by, so obviously I looked at houses um i looked at properties that i wanted to presumably invest in and rehab and what have you um but didn't invest didn't buy anything and then fast forward two years i saw what some of those deals and some of those properties had appreciated to i was like wow that's what everybody was trying to tell me but i couldn't see it right yeah so i said to myself you know what i'm i'm i'm i'm jumping off the stoop i'm not missing out on the opportunity this time and so 2013 was when i began to invest in property and to rehab

Speaker 1 and flip, you know,

Speaker 1 seven-figure homes.

Speaker 1 So that was how I organically landed into the real estate industry. Right.
And once you do a couple of those and see success, I started to feel like, oh, I could do this.

Speaker 1 I'm pretty smart. I mean, I'm playing football and then I'm offseason.
I'm doing deals.

Speaker 1 That it got to the point where I had earned, there were a few years towards the end of my my career where I was earning more in the real estate space than on the field at the time because my you know I was my there were miles on my legs and so my career as a player was starting to to sunset and so you know I was like this is going to be the what the what the second chapter looks like for me and so that's how it started and it just grew from there

Speaker 1 you know so Look at this camera real quick.

Speaker 3 Yes, sir. And talk to that 21-year-old football player that just got an $8 million contract.
They're coming out of college college in Chicago.

Speaker 3 What would you tell them to not go waste their money on three watches and three cars and a bunch of craziness nightclubs and bottle service?

Speaker 1 Here's what I would say. I would love to talk to that.
You know, to the 21-year-old cat that's getting drafted that has a sign-in bonus and a guaranteed contract day one.

Speaker 1 Please understand

Speaker 1 how

Speaker 1 What you have in front of you is not a guaranteed career. It is an opportunity.
opportunity. It's a moment in time.

Speaker 1 Now, it's a blessing nonetheless, but it's an opportunity with which you don't necessarily know when that window is going to close.

Speaker 1 And so, what you need to do is you need to make some very important investments. The first investment that you make is a time investment.

Speaker 1 It's a time and a passion and a commitment type investment where you invest all of what you are exactly where you are at in that career, in that moment, in that opportunity to become and materialize and manifest the highest version of yourself as an athlete, as a player.

Speaker 1 That's number one, because that is the opportunity that God has blessed you with in that moment.

Speaker 1 And then, following that, there's going to be another very, very super critical investment that you need to make. You need to take that cash and you need to invest that cash into your mind.

Speaker 1 Because investing into yourself, there is no crypto, it's a better return than Bitcoin and

Speaker 1 investing in Bitcoin in 2013, 14 or whatever, like I had the opportunity to do and didn't do.

Speaker 1 Jay Rish tried to tell me and I just couldn't see it.

Speaker 1 But anyway,

Speaker 1 there's no investment that is

Speaker 1 more accretive and

Speaker 1 has more of an exponential return. than an investment in yourself.
So what are you doing in your offseasons?

Speaker 1 Take that opportunity to really invest in you from an information perspective and the brand of you. You know what I mean? Because that is one thing that will never be taken away from you.

Speaker 1 I didn't quite understand that.

Speaker 1 I remember when I was a young player, they always talk about you have this opportunity to build a brand, right? And I didn't quite grasp at that time what that meant.

Speaker 1 But, you know, you know, hindsight now being four of being 2020, it is the one investment that

Speaker 1 will know, beyond a shadow of a doubt it will create a positive return now it's just a matter of win but it's something that no one can ever take away from you to the extent you don't tarnish your reputation right that is the those are the most the most accretive and the best uh investments that you can make and the other thing that I would say is um be cautious to to the situations you get yourself into watch where you sign your name on dotted lines and just understand that you need to control control your own destiny.

Speaker 1 There were many times and many instances, like I had a couple very like,

Speaker 1 you know, fork in the world type moments in my investment career where I had incredible deal on paper,

Speaker 1 large deals and incredible teams seemingly.

Speaker 1 But it matters like your equity stake and your control provisions within a deal because sometimes you never know what you know improper decisions could from folks outside yourself that might have more equity or or more voting rights in a deal could steer you into right so these are the things that you need to think about when you start to think about like actually investing in deals whether it be whether it be private equity real estate venture deals all of those things just know that when to the extent you're not in full control of a deal if you sign as a limited investor into something just understand that whoever you know is controlling that you're giving them the keys to to your destiny so make sure you make a the right choice with that you know

Speaker 3 If you are an athlete, an influencer, a music artist, a real estate agent, someone getting a big commission or a big check or big signing bonus, I implore you.

Speaker 3 Please, please, please, please, please, don't go buy three cars. You're going to get numb after the first car.

Speaker 3 I'm not saying don't go buy one car or buy one watch, but when you buy your second, third, fourth watch, you'll become numb to it. You buy that Mercedes-Benz and that Porsche and that Lamborghini.

Speaker 3 I promise you, after two weeks, you're going to be numb to that Lamborghini. It's just going to collect dust inside your body.

Speaker 1 It's funny you say that. Like,

Speaker 1 you you know,

Speaker 1 I

Speaker 1 remember like my emotions

Speaker 1 in that era of my life. And it was like, I look back on it now and I was very much into like

Speaker 1 buying status and attempting to buy like taste.

Speaker 1 Do you know what I'm saying?

Speaker 1 And a perfect example of that is like instead of buying one watch, I took on this like identity that it seemed cool at the time. Like, oh, I collect watches.

Speaker 3 I collect watches, yeah.

Speaker 1 Right. People do say this, right? And I guess it's fine to agree.

Speaker 1 But to a certain extent, you know, like when you just are touching the first money you've ever seen, it's kind of corny to get into that whole game. Like, let the money like season a little bit.

Speaker 1 Get used to it. Figure out what your real tastes are before you just say, oh, I'm a wine collector and I'm a watch collector and all this stuff because it sounds tasteful.
You know what I mean?

Speaker 1 And stylish. And then you look up and you see you just signed a 20, 30, 40, 50, even $100 million contract.

Speaker 2 But for me, for instance, I started to look around and

Speaker 1 this dude's worth nine figures next to me and multiple nine figures. This dude's a billionaire.
And every time I see him, he got the same watch on.

Speaker 1 And I watched for 40 years. And I, and I, and I'm a

Speaker 1 watch collector with this

Speaker 1 slew of watches thinking it's cool to like wear different watches all the time, right? It's like something ain't adding up.

Speaker 2 When I noticed that, I'm like, man, I'm selling all this stuff.

Speaker 1 I sold all the watches of like having one watch.

Speaker 1 You know what I'm saying? Like, so

Speaker 1 I've had the same watches. I've just fallen victim.
Yeah. 16 years.

Speaker 3 17 years now. Jason of Beverly Hills, Dunamis, if you're listening.

Speaker 1 Yeah.

Speaker 1 It is the Dunamis. I remember those.
Jason and Jaime.

Speaker 3 I set up a retail store with the football player that passed away with Darrell Russell. We built that store downtown San Diego, and I had a display case for this watch company for Dynamis.

Speaker 3 And when I got that watch, I've literally, since 2008, never even considered another watch.

Speaker 1 Yeah. Why? It's amazing.

Speaker 1 That's

Speaker 1 hey, I don't think everyone

Speaker 1 has that level of wisdom ingrained in themselves. And like,

Speaker 1 I really do

Speaker 1 applaud

Speaker 1 young cats when I see that because there are some that have this level of kind of like calm amidst all of this noise, right? That don't kind of

Speaker 1 they're in the environment, but not of it, right? Right.

Speaker 3 The other player next to their locker has got a big, huge chain on.

Speaker 1 Yeah.

Speaker 3 They're like, where's your chain? I don't need a chain.

Speaker 3 Let me give you a real life example, guys. So let's say you wanted to go buy this Lamborghini, right? And you're a football player, influencer, athlete, sales rep, making a big commission.

Speaker 3 Something happened where you got a bunch of money. You go and spend a quarter million dollars on that car.
Imagine this. You go buy real estate, like Larry did, you're getting a five to one.

Speaker 3 So on a quarter million, it means you can go buy a 1.2 million dollar house because you're only putting around 20 down that 1.2 million dollar house could start making you four grand a month for the rest of your life yeah so you wanted to go buy a watch or a Lamborghini imagine if you're getting 50 grand a year forever yeah not counting appreciation not counting the tax benefits all the other things but just literally netting four grand a month for so many years because you made that decision and then later in life when you start to have your fourth house and your eighth house and you're a fourplex and an apartment building and you're cash flowing six figures a year Okay, you can make different types of decisions because you're set forever.

Speaker 3 The problem I see is someone

Speaker 3 makes a 150 grand commission from doing some deal, and then they spend all of it, and then they think they're going to go make that again over and over. It doesn't happen that way, yeah.

Speaker 1 And what you just said right there, the reason why I didn't say any of that, because

Speaker 1 before you go and make those moves, you need to invest into your mind and you need to understand what you're doing before you go and invest in property, right?

Speaker 1 And a perfect example is like one of the things that

Speaker 1 one of the things that I noticed in

Speaker 1 like after the fact is as an athlete, you get used to the whole

Speaker 1 work for five years for a big, massive contract that's an immediate shot in the arm, which is like tens of millions or hundreds of millions of dollars these days now.

Speaker 1 And so you get used to that

Speaker 1 kind of like

Speaker 1 explosive, you know,

Speaker 1 injections of capital or economic gain in your professional life.

Speaker 1 And

Speaker 1 I think that dynamic can

Speaker 1 kind of prompt one to overlook the actual cash flow-minded benefit of having actual long-term consistency and predictability

Speaker 1 and actual cash flow. Forget about cash and forget about having money in the bank.

Speaker 1 I want cash flow that is perpetual, that I know that I got it into a secure investment that's kind of safe to a degree. And then it pays me income every month and it doesn't stop.

Speaker 1 Whereas you get the big pop and, you know, the big contract, but, and then you spend into that,

Speaker 1 that can dwindle very quickly, right? Over time.

Speaker 1 Even if it's not quickly, it can dwindle at some point in the future. Whereas if you only focus on

Speaker 1 putting out the cash flow, cash flow comes in and that's the only thing I spend, then that can go out into perpetuity, right?

Speaker 1 Well,

Speaker 1 I think that going into the investment space,

Speaker 1 you have to be, especially as an athlete, right?

Speaker 1 You have to be very wary to shake off this mindset of I need to go do this deal that's going to make me 10 million in two years or 20 million in five years or whatever it is. No,

Speaker 1 take the base hit that's going to produce cash. I'll deploy however much money it is, right? Everybody's at different scales of this, right? But how much is that going to pay me?

Speaker 1 Like, once I put the money in, what do I get paid next month, right? And then what does that look like on a five-year time span? What do those cash flows look like?

Speaker 1 That is the type of investment you really want to do and that you really want to make. Whereas I remember when I went into it early, I was looking for like,

Speaker 1 how do I do a deal that makes me $10 million in a few years, right?

Speaker 1 Where that's kind of the wrong, that's kind of the wrong mindset when you are talking about long-term time horizons, which the way that science and health is trending now, you just want to make sure that we, you know, don't want to run out of money

Speaker 1 before you run out of life, right? And so that's really the name of the game. So I agree with you.

Speaker 3 Part of my investment speech, I do a speech called 40, 40, 20. And at some of the rooms, what I do is I actually scare everyone in the room with this.

Speaker 3 I ask the room, so raise your hand if you have a child. Who here has a child? They raise their hands.

Speaker 3 I say, well, when we grew up, our parents typically passed away between 73 and 75 years old, 75 for women.

Speaker 3 A lot of people here, your parents are going to pass away around 83 to 85 years old because of modern medicine.

Speaker 3 Everyone that just raised their hand with children, your kid is probably going to live to over 100 years old.

Speaker 3 Because when we grew up, there was 64-ounce Slurpees.

Speaker 1 Jack the Box.

Speaker 1 Very true. Have you heard the word Surpy? Supersized fries and all of that.

Speaker 3 Have you heard Slurpee? Have anybody said the word Slurpee in a decade? Well, Well, when we grew up, that was everywhere. Now, people go and get smoothies and they're taking shots.

Speaker 3 They're doing mental health and ice plunges and cold baths and saunas. If someone wanted a cold bath when we were kids, we were thought they were a psychopath.

Speaker 1 And then post-half of that. I had to do that.
I was doing it.

Speaker 3 And now it's cool.

Speaker 3 People pay 60 bucks to jump into a bucket of ice because they want longevity and health.

Speaker 3 I say that because with modern technology and a lot of major medicines and a lot of the huge diseases are getting eradicated, well, the children are likely to live to over 100 years old.

Speaker 3 Why does that scare people? Because then I say, well, what if your kid wants to retire at 65 to 75 years old? Before, they only needed like five to 10 years of money.

Speaker 3 If you want to go down the rabbit hole, it's hard for people to talk about, but you really only needed like five or 10 years of money because you were likely to pass away.

Speaker 3 What if you retire at 75 and you die at 103?

Speaker 3 You need three decades of money. What if you just want to get by on 50 grand a year times 30?

Speaker 3 We need 1.5 to $2 million, not counting inflation, not counting medical expenses, not counting other family members or anything else. Just to get by, you need 1.5 million.

Speaker 3 The average American has 5,500 bucks saved up

Speaker 1 right now. Yeah.

Speaker 3 So when you just think about why I'm so passionate and why this podcast exists, is we have to have blunt discussions. You have to learn about investing.
You have to deploy capital into real estate.

Speaker 3 You have to set yourself up for your children just to actually survive. Because if they live to 103 years old, you don't want them working at 96 years old at a grocery store.
It's just not realistic.

Speaker 3 right? They're not going to do that. And so they have to learn about investing, and you have to talk about it now.
All right, last topic.

Speaker 1 Yes, sir.

Speaker 3 You've been a big supporter of charities. You've been to a lot of my charity events.

Speaker 3 Why do you think it's important for families, for households, to have some type of charity component with their families and kids?

Speaker 1 I think that

Speaker 1 here's the way that I look at

Speaker 1 giving, right? Is

Speaker 1 there's there's you get just as,

Speaker 1 if not more,

Speaker 1 being the giver

Speaker 1 as you do the receiver, right? So that's, that's number one. When we think about the spirit of giving

Speaker 1 and you think about longevity and fulfillment and things such as like, as you said, mental health.

Speaker 1 There is some

Speaker 1 very like beautiful degree of fulfillment knowing that you are able to

Speaker 1 positively impact another,

Speaker 1 whether that was financially, with your time, with your information and wisdom, and being able to bestow that upon somebody else that is maybe a little bit further behind you in their journey.

Speaker 1 And so I just kind of look at it as we need to have, we would be well advised to have those that we,

Speaker 1 as an example, mentee.

Speaker 1 We have those that we're on a level playing field with, that we exchange like incredible ideas and give to one another in that way. And then we have those that we mentor, right?

Speaker 1 That are maybe, you know, behind us on that spectrum or that curve of growth and personal development. And it's the same thing as it relates to resources, right?

Speaker 1 So I know that there were so many people in and in and throughout my journey that were responsible for me progressing to becoming the man that I was able to become in my adulthood and so that was always where my passion lied as it relates to to

Speaker 1 this spirit of giving, if you will.

Speaker 1 I actually had a mentorship philanthropy that I ran for all of my career down in San Diego, mentoring other young student athletes in the lower socioeconomic communities of San Diego.

Speaker 1 And I really just received so much

Speaker 1 fulfillment in being able to see kids that went all the way through our program from like eighth grade to graduating high school to where they started to graduating high school and like getting scholarships and

Speaker 1 frankly just doing a complete 180 as it relates to how they dealt with people, how they approached their work in school, and how they dealt with themselves out in the world.

Speaker 1 And so to see some of the successes that we had a part in facilitating back at that time, I think it really even more deeply embedded the spirit of importance around giving.

Speaker 1 And so that will be a pillar that's

Speaker 1 very critical within our household. And

Speaker 1 my two-year-old beautiful baby India, she'll definitely grow grow up with that culture for sure.

Speaker 3 So, it leads me to my last question I ask every single guest, and I've never ever gotten the same answer.

Speaker 1 Okay.

Speaker 3 So, you grow, you build your health and wellness company, you build real estate development, and later on in life, hopefully, it's a hundred years from now, it's finally time for Larry to pass away.

Speaker 3 But you've accumulated $100 million, for example. What percentage do you leave to your children?

Speaker 1 Yeah,

Speaker 1 you know,

Speaker 1 it's it's actually,

Speaker 1 it's funny that you asked that question because I don't necessarily know the percentage that I'm leaving to my children. I just saw a number that I'm leaving to my children.
That's 168 million. Yes.

Speaker 1 I like that. The higher power spoke to me and told me that that was what I was leaving to them.
And

Speaker 1 that was like, I don't know, it was a couple years ago, a year or two ago that I...

Speaker 1 that that kind of like

Speaker 1 revelation came to me.

Speaker 1 And I even have that, I snapped the picture in my because it was in my calculator i must have like did some math somehow and that's where the number like came from and so i snapped it and saved it and um there was a verse that i had read in the bible and forgive me that i forget i think it's in the book of proverbs i think it was something that solomon said um

Speaker 1 where he more or less said a good man leaveth an inheritance to his children's children

Speaker 1 and so i really like took that to heart. I feel as though that is an area of supreme importance

Speaker 1 to be productive in our lives and to provide options and resources for those that come after us. So when I looked at that $168 million number

Speaker 1 more recently, there was a part of me that said,

Speaker 1 my aspiration and my vision is that that is a lower percentage that I give to them

Speaker 1 than what I pass on to

Speaker 1 others

Speaker 1 amidst the world,

Speaker 1 wherever those folks or those causes or those charities may be. But

Speaker 1 168 should be a solid start for them.

Speaker 1 All right, guys.

Speaker 3 Check out Larry English on social media. Watch his journey, especially as he's building in the health and wellness field.

Speaker 3 Make sure to have discussions with your friends, family, and followers about money. We all grew up thinking it's rude to talk about money.
I think that's ridiculous.

Speaker 3 We have to have discussions about salaries and loans and taxes and interest and credit scores and all the things that are real life because we have overhead. We have bills to pay.

Speaker 3 And we need to have these blunt discussions. So, check us out on themoneymondays.com.
We do a Zoom call every Monday at four o'clock. I do live QA.
You can register there at themoneymondays.com.

Speaker 3 Visit us for elevator funding, elevator mortgage, all things going on in the Money Mondays world.

Speaker 3 All those websites are available to you guys because we want you to have access to capital and access to information because that is the way we fix our country from the inside out.

Speaker 3 Appreciate you guys. Check out Larry English across social media, and we'll see you guys next Monday.

Speaker 3 Ladies and gentlemen, welcome to the Money Mondays. We are here inside of an RV motorhome parked at Black Site Ranch.
On the right of us is wild jungle. There's over 200 animals.

Speaker 3 There is camels and zebras and donkeys and ostriches and everything you can imagine over there. But what's happening today is day three of what's called Operation Black Sight.

Speaker 3 And luckily, our guest flew in to experience Operation Black Sight where he could learn how to shoot, how to fight, and how to escape over this three-day session.

Speaker 3 But since we're here, I figured, well, we've been friends for years. Why don't we do a quick interview? He's raised $54 million in funding to scale his company called Repeat MD.

Speaker 3 We're going to ask him all all things about fundraising, investing, scaling, hiring, and all the things that go along with building a business that big.

Speaker 3 And what are his next steps and journey and vision for Repeat MD? As you guys know, we cover three core topics. How to make money, how to invest money, how to give it away to charity.

Speaker 3 So we're going to intermix those type of questions over the next 34 to 38 minutes. We keep these podcasts to under 40 minutes for your listening pleasure because the average workout is 45 minutes.

Speaker 3 The average commute to work is 45 minutes. So this episode will be under 40 minutes for you to be able to easily consume, share with your friends, family, and followers.

Speaker 3 Now, before we get into this, I'm going to have Mr. Phil Sitter give a quick two-minute bio so we can get straight to the money.
Awesome. Tell us everything.

Speaker 2 Yeah. Thank you, Dan.
So, yeah, I'm Phil Sitter. I'm the founder and CEO of RepeatMD.
RepeatMD has been around for almost three years. We're top 200 apps in the world.

Speaker 2 We've generated over $2 billion in revenue for our clients. And before starting RepeatMD, I actually moved with my dad in the late 90s when I was very young from Vienna, Austria.

Speaker 2 So I had very much of the immigrant life, right? Started working at a very young age and got into restaurants. I'm a fifth generation restaurateur, so that means generation after generation.

Speaker 2 Opened up restaurants. So I know a lot about that.
I opened up restaurants. I did that for 10 years.
And I scaled that to 1,200 employees, multi-unit, multi-concept.

Speaker 2 And then from there, I wanted to create software for restaurants. And then from there,

Speaker 2 because of COVID, right, I ended up pivoting my software company from restaurants and I found the aesthetics and wellness space.

Speaker 2 So RepeatMD serves med spas, plastic surgeons, dermatologists, et cetera, et cetera, in all 50 states and we're about to launch into Canada.

Speaker 3 Very cool. So before we get into the number of $2 billion in revenue we were talking about over there, let's talk about the beginning.
How did you start RepeatMD and why?

Speaker 2 So I started RepeatMD as a pivot for my first software company. So I'm not an engineer by trade.
I had what it was called a Stein club in my German restaurants.

Speaker 2 So this was a club where you paid $200 for the year, you got a Stein, you got beer, you got events, and eventually that scaled to the point that my Excel spreadsheet wasn't cutting it.

Speaker 2 And so I had all these people on my list, and so it was a nightmare. And so I always just had this whole like membership concept in my mind that there should be memberships within restaurants.

Speaker 2 And this was like in 2012, 2013.

Speaker 2 And so as that scaled, I said, okay, well, now that we're franchising, we're franchising our restaurants, I need to find out like a virtual Stein club. And I, so I built software at that point.

Speaker 2 I hired an agency to build software that would track members. And then I went to all the alcohol commissions and tried to get approval for a free alcohol club, which was very hard to do.

Speaker 2 And so that took like a year. And I got 17 states to approve it.
Had to do all these sorts of things like ID verification and then like a reduction of overconsumption. A lot of technical stuff.

Speaker 2 Finally launched that. As I was franchising, then a buddy of mine who owns 16 Mexican restaurants in Houston was like, hey, what if you did that for my restaurant?

Speaker 2 And so an idea was born where I was like, oh, well, maybe

Speaker 2 this might be the better path versus owning a lot of restaurants, never being home. You know, I had my daughter at that time.
She was just born. And I was like, man, I'm going to miss.

Speaker 2 all the holidays, all everything because of the restaurant industry. And so I decided to take a chance and say, you know what? What if I started selling this?

Speaker 2 So part-time, I was running my restaurant group. The other part-time, I was selling restaurants my software.
When that hit a tipping point, that was interesting, a couple hundred clients.

Speaker 2 I decided to sell all my restaurants, sell all my real estate. And keep in mind, I was doing that for 12 years at that point.
So I sold everything.

Speaker 2 My dad retired, who was my partner in the restaurants, and my wife was a partner in my other restaurant, sold everything, funded my own software company, and said, fucking send it.

Speaker 1 Let's go do it.

Speaker 2 So we had about 500 restaurant groups use it within our first year. So I thought that was the path and it was going pretty well.
Then COVID happened. All of a sudden, no restaurants could pay me.

Speaker 2 And so, you know, all the QR code menus, like let's scan the QR codes. I was running $50,000 a month on Google Ads to do free QR code menus for restaurants.

Speaker 1 Got it, okay.

Speaker 2 So I was like acquiring a lot of restaurants every month, but for a free QR code thing where we would like, you know, design it, send it, ship it. I thought of that as a way of like, hey, maybe

Speaker 2 when this all recovers, they were already a client. Maybe I could get them to buy the software.
So anyways, I found it as like a disproportional acquisition opportunity.

Speaker 2 Turns out that COVID was going to last longer than I was anticipating and I was losing, you know, a lot of money every month, probably like a hundred grand a month all in.

Speaker 2 And I needed to find other places to sell the software to. And so, you know, we were doing country clubs.

Speaker 2 I pitched like a school board on creating rewards programs for attendance because that has like a big effect on like their funding, you know, because it has an effect on tests, et cetera.

Speaker 2 Long story short, I pitched everyone the ability to create a mobile app for rewards for

Speaker 2 their business, of any business, auto mechanics, pretty much anything. Lo and behold, I landed on a med spa or ENT opening up a med spa.

Speaker 2 And he was interested. So my co-founder and VP of sales at that time, he was like, hey, this might be interesting.
And so we did it. He got a six-figure return in 90 days.

Speaker 2 I went out in the woods, took some magic mushrooms, decided to pivot my entire company with my friends. True story.
Came up with the RepeatMD URL, went on GoDaddy, bought the domain.

Speaker 2 And then, you know, I had a bunch of customers and I said, we're going to pivot completely out of restaurants, close this down, we're moving to RepeatMD. And that's how RepeatMD got started.

Speaker 1 Okay.

Speaker 3 So now you're live.

Speaker 1 It's working.

Speaker 3 And I like to use this example a lot, by the way, guys. What you just heard was

Speaker 3 when I see an original business plan, it's really rare that that business that I invest into is going to be the same one one year from now, two years from now, three years from now, four years from now.

Speaker 3 Things change. Even when things aren't going good, things change.
There's an evolution as you're building and scaling a company.

Speaker 3 And you're hearing it here with the repeat MD story that even now, things are going to change along the way because you learn.

Speaker 3 You bring in new data, you get partnerships, you raise more capital, you get smart people around you. What if we did this? What if we had this feature? What if we had this bell and whistle?

Speaker 3 Think about Instagram. When we all first started Instagram, what could you do there? A photo.
That was it. Then they all of a sudden get bought for a billion dollars in less than a year.

Speaker 3 They had like 11 employees, which sounded crazy, right? Sounds insane. Yeah.
A billion dollars for a photo app. There was over 200 photo apps at the time, by the way.
So why this one?

Speaker 3 Well, now they do over a billion dollars revenue every 14 days. Yeah.

Speaker 3 Just to be clear. And the number is going to get faster and bigger as we you know and so it went from a photo app to then, oh my God, you can do a 15-second video clip.

Speaker 3 Oh, my God, you can do a 60-second video clip. Oh, my God, you can do a three-minute video clip.
Wait, you can do IGTV. Wait, IGTV didn't work? Let's remove that.
You can do reels.

Speaker 3 You can do Instagram stories. Now you can do DMs.

Speaker 3 We all just think of it like, oh, yeah, they always did videos. No, they didn't.

Speaker 3 It's an evolution over time as you bring in more money, more capital, smart people around you, and you're getting advice from people that are above you, alongside of you, and your customers along the way.

Speaker 3 They're telling you they want longer videos.

Speaker 3 They're telling you they want other options.

Speaker 3 They're telling you they want to show short form, quick stories.

Speaker 3 They're just learning. And along the way, they tried to buy Snapchat.
As soon as Evan Spiegel said no, guess what?

Speaker 3 Instagram stories became the biggest, the biggest thing in all of social media history. We get more requests at Elevator Studio for Instagram stories than any platform itself.

Speaker 3 Even though it's just like a subsection of a platform. And so the point of this is the story you've heard about to get to repeat MD.
Now we're going to go along the way.

Speaker 3 Once RepeatMD started, day one, and you started to get your first few hundred salons and spas onboarded, medical spas, et cetera, tell us how that evolved along the way.

Speaker 2 Yeah, I mean, I think the big lesson here is like, you just got to try things. And as long as you have a good team that's committed to you, you can pretty much figure out anything.

Speaker 2 And so we had like nine employees. that transferred over from our existing company into RepeatMD and we just went all the way in.

Speaker 2 A mentor of mine, his name was Jay Abraham, and he told me, when going to market with your product, find out who already has your customer and just partner with them.

Speaker 2 And so we built a great product and then we found out who has our customer and we just partnered with them.

Speaker 2 And so at that point, it was the medical manufacturers, the device companies that were selling couple hundred thousand dollar capital pieces of equipment to doctors that they wanted to get in cash pay.

Speaker 2 And so all we said to ourselves is like, can our product help them close more deals? And can our, you know, the salespeople from the company?

Speaker 2 And can our product help the doctor or the physician buying the device help sell more treatments?

Speaker 2 And building a mobile app that rewards patients, retains them, introduces them, and educates them to all the different services and now has financing, et cetera, et cetera, all baked in does all of that.

Speaker 2 Doctor buys a device, concerned, like, how am I going to bring this up to my patient? You get a mobile rewards app, like Starbucks rewards,

Speaker 2 but built for the medical industry. Scan, get money, you know, get $50 towards any treatment, be able to buy the treatment, finance the treatment.
It really closed that ecosystem.

Speaker 2 So that's how we launched. You know, I didn't raise any venture capital till we hit $6 million of recurring revenue.
So the company was like a $50 million valuation type of company by then.

Speaker 2 Because I was just very detailed on, let's find partners that we could help solve their problem.

Speaker 2 Let's acquire their customers because they've already paid for their customers and then let's build off of that and so that's how we started

Speaker 3 okay so someone out there listening and they want to either work with repeat md or recommend it to one of their friends who do they recommend it to who is the ideal client to use repeat md yeah so

Speaker 2 with repeat md our clients are med spas plastic surgeons dermatologists wellness clinics etc so any practice that has cash pay services and treatments so as a patient the way you would experience repeat RepeatMD is you go into the practice and they have a rewards app like Starbucks rewards, but for the medical aesthetics and wellness industry.

Speaker 2 You'll scan it, you'll get $100 towards a treatment or a free treatment, IV, whatever. And then from there, they'll have their own app and you can buy a treatment, a service.

Speaker 2 You can learn about services and treatments. You can send referrals, etc.
It's about taking some of the world's best loyalty technology and applying it to small businesses.

Speaker 2 And today, the RepeatMD app has over 2 million users and top 200 apps in the world.

Speaker 2 So the way we did that is by acquiring some of the most talented engineers from the consumer app and e-commerce space.

Speaker 2 And basically, the way I think about small businesses and B2B software is like fractional ownership. I think of Phil that was running a restaurant.

Speaker 2 Like, it would be amazing if I had access to these people to build my app, but I could never afford that. So companies like RepeatMD come out and they're like, hey, we have the capital.

Speaker 2 We have the people. people, we'll build something special and you pay us monthly.

Speaker 2 And so our customers are practices, but what we say is our practices are the partners and our real customers, the patient, because it's a patient experience that we're after.

Speaker 3 So on the make money side, how does someone that has a spa, a salon, med spa, et cetera, how do they make more money by having RepeatMD?

Speaker 2 So we call the concept at RepeatMD Med Commerce, which is applying e-commerce to the cash pay medical aesthetics and wellness industry so a patient has the ability to buy a service now at 9 p.m.

Speaker 2 at night versus just being limited to 9 to 5 p.m.

Speaker 2 right so think about everything is e-commerce now why would the medical industry not be right telehealth is e-commerce already but if i wanted a treatment i would have to drive to the practice and then go get the treatment and that doesn't make any sense anymore.

Speaker 2 When I think about the treatment, I pull up the app, I I buy it, and that's it. And if I want financing, I don't want to have to ask for a credit application.

Speaker 2 Like, hey, this $4,000 treatment that I'm getting ready for a wedding, do you have financing? Sure, here's a care credit application. It's like

Speaker 2 nobody wants that. Rather, pull it up on the app, wedding ready package, buy, affirm, finance, done, here you go.
Practice gets paid the next day.

Speaker 2 So it's applying e-commerce to the medical industry, in which we coined the term MedCommerce.

Speaker 3 Got it. That's super cool.
All right. So we talked a bit about the make money side and general story to get to where we are.
Let's talk about investing.

Speaker 3 Why is it important to invest into people for your company as you're scaling?

Speaker 2 Well, that's actually a timely question. So we, after, after bootstrapping, which is, you know, bootstrapping is where you as a founder run the company without raising any outside capital.

Speaker 2 So we bootstrapped to 6 million of annual recurring revenue. From there, I took my first seed money.

Speaker 2 right and we raised like six million dollars from there i made a massive mistake so i got six million dollars and i decided hey let me hire professional managers right professional management so i started hiring based off of resumes right and based off people that i would think would work out and then i made a job and you get a job yeah everyone everyone got a job

Speaker 2 and then from there and we scaled from like 20 employees to 100 in about six months oh my god yeah So we scaled really fast and we were taking a lot of customers in.

Speaker 2 Product wasn't necessarily ready ready for that. And the management system, what I did, I made another critical mistake.
So first thing is, don't hire people just because of fancy resumes.

Speaker 2 Like

Speaker 2 one founder told me this, and I'll never forget it. He's like, Phil, when you're interviewing people, did they succeed because of or in spite of, right, with the company's success?

Speaker 2 So did the company succeed because of or in spite of said employee, right?

Speaker 2 So there's many people out there that worked with Meta, worked with Google, worked with Shopify, et But that doesn't mean that they were at all responsible for Shopify's success.

Speaker 2 They could have actually been a huge cancer in the organization, and they just happened to be there for six months, a year, or two years, right?

Speaker 2 So what I did is I hired a bunch of professional managers. The issue with that professional management was I didn't have an operating system.

Speaker 2 So every department was ran the way they wanted to run it versus what's the repeat MD way.

Speaker 2 So now you have like nine departments all running differently and creating silos. So I had to, after that was created, I had to take a big step back and like totally,

Speaker 2 you know, do a turnaround in my own organization, even though we were very successful on the outside. Inside, the culture was no longer what I wanted it to be.

Speaker 2 And so long story short, it took about a year to really get back into what the Rip PMD operating system is. No silos, no politics, no bullshit, just everyone feeling like a startup again.

Speaker 2 And at 100 employees or more, like you still are a startup.

Speaker 2 But boy, like anytime you get after 20 employees, your culture, whatever you built, whatever you think you built, can totally go away if you don't have an operating system.

Speaker 2 So long story short, that's like, if you are a startup founder, before you start hiring professional managers, you need a very strong take on what your operating system is, what your culture is, who you hire, who you fire because of those systems.

Speaker 3 So next part about investing, I want to ask you about outside investing in people is buying companies or acquiring companies to fast forward your scale.

Speaker 3 Why is it useful to, as you're building a business, to potentially acquire competitors or companies that are smaller than you or mid-sized that you can acquire to help speed up the process of your growth?

Speaker 2 Yeah, acquisitions are really interesting because there's three ways to think about it. When you're looking at a competitor or looking at a potential partner, can I buy them?

Speaker 2 Can I buy them? Can I partner with them? Or can I

Speaker 1 acquire them? Wait, no.

Speaker 2 Can I buy them? Can I acquire them? Or can I build what they have? Buy, build, or partner, right? Buy, build, partner is the framework. And so when we think about acquisitions, we say, okay,

Speaker 2 buy, what does that look like? Which

Speaker 2 a lot of times you see companies being bought, but it's just really a stock exchange, right? It's like everything is fictitious. The company's worth 500 million.

Speaker 2 They acquired a company for 50 million.

Speaker 2 All they did is give them 10% of the $500 million dollar valuation very little cash is ever being exchanged in these circles right it's just like all based off you know what McConaughey and Wolf of Wall Street it's a Flages Fugati it's fairy dust it's a

Speaker 2 lot a lot of companies are bought because of fairy dust right so

Speaker 2 so that's one way to do it and that's how most acquisitions are done today The other one is you can partner or you can build.

Speaker 2 My preferred path is partner and use us as a distribution channel. And then if that becomes really exciting, then you can acquire them.
But I almost never would think about buying a company first.

Speaker 2 I would always want to partner first, see who they are, see their culture, see, do they have the ability to fulfill their promises? And then from there, we can buy them.

Speaker 2 And so I always think about partner before buy.

Speaker 1 All right.

Speaker 3 So investing in people, investing in acquiring companies. What about on the personal side? When do you know, like, okay, I've got enough capital coming in.

Speaker 3 Maybe I can go outside of my core company, outside of reinvesting the business. I don't have to bootstrap anymore.

Speaker 3 When does someone like Phil start investing into real estate or businesses or private equity or even just the stock market and CDs and other things outside of your core business?

Speaker 2 So

Speaker 2 before I started repeat MD, I had 14 different companies. And during those companies, not like Dan, Dan's got 200 different companies or 300.
What is the number?

Speaker 1 How many companies are you involved with? Who knows?

Speaker 1 He's lost count.

Speaker 2 That's a lot of companies. And so, but what happened to me that was interesting was I wasn't hyper successful in any company, not to the level that I am today.

Speaker 2 And what I realized when I, and you know, I made a conscious choice, I made a conscious choice that I'm going to sell everything and just focus on one company, which I call umbrella wealth.

Speaker 2 If you think of an umbrella, you see the stick and it goes like this. I would say most people can't do multiple companies to a stage that they've built the umbrella.

Speaker 2 You see like a company like Amazon Bezos. Well, he started with one company and he built that company very big and then he started acquiring other companies, Zappos.

Speaker 2 Now he does Blue Origin, all the other different companies that he has, AWS, et cetera.

Speaker 2 And so what I would say to most young founders or most young people is focus in on a single thing, get really successful on it, make enough money, and then branch out.

Speaker 2 And so for me, Our company is worth multiple nine figures, but this is the only thing that I actively do today because I want to get this company to a multi-10 figure company, multi-billion dollar company before I start taking active interest in anything else.

Speaker 2 So I'll passively invest in things, stocks, crypto, ETFs, some of the deals that you have, et cetera, but nothing actively. I have no time for active investments right now, but everything passive.

Speaker 2 But before I had anything this large, I had 14 active investments and none of them were hyper successful because my attention was divided by 14.

Speaker 2 And so now I'm a really big believer that if you're in your 20s, you should get very skilled or go to one company, start your own company, whatever it is, and do that to the point that you can branch out.

Speaker 3 All right, let's talk about the philanthropy side.

Speaker 3 Why do you think it's important for companies, whether it's for their culture, their employees, or their brand outside, to involve charity into their world?

Speaker 2 So, as you've said many times, people buy from people that they know, like, or trust, right? And there's no greater way to show that, you know, who you are as a person than by giving back.

Speaker 2 And so giving back is interesting because when you're a founder, especially in the early days, you know, like the bootstrapping days, you don't think of like, how do I give back?

Speaker 2 Because you feel as though that you can't even take care of yourself.

Speaker 2 And so one way that I would suggest to people to think about giving back is adding a disproportionate amount of value back to their clients and start with that.

Speaker 2 There's the personal philanthropy side, but I know many business owners are like very much stuck in that mindset of like, I don't have enough.

Speaker 2 Well, start with people that are in your inner circle, right? When I, we had, for example, when we had our restaurants, I created a very tiny foundation called the Sitter Foundation.

Speaker 2 And we were not, we didn't have enough money just to give away. But what we did is we had an avenue for people that went through life circumstances that were uncontrollable.

Speaker 2 In Houston, a lot of hurricanes. And we would donate to that, and we would have our vendors donate to that.
So when someone came in and said, hey, can you sponsor this for $1,000 or $2,000?

Speaker 2 We had a foundation that could do that. And so, it wasn't even our money.
We just took some money that we were getting in already, you know, and partnering with people to make that foundation.

Speaker 2 So, even if you're a very small business, there's ways to make charity or charitable contributions, et cetera, real for you.

Speaker 2 But I think the most important thing is that in today's world of transparency, people really want to trust the person before

Speaker 2 doing business. And the person that's actively doing that, you know, giving the charity seems fairly trustworthy.

Speaker 1 Right.

Speaker 3 On a personal level, what types of charities, how do you know when something can impact you?

Speaker 3 The way I talk about it is, oftentimes it's usually like, okay, someone in your family had breast cancer, so that's what you support.

Speaker 3 Someone grew up homeless in your area, someone got Alzheimer's or dementia. Typically, that's how you find something, and you will donate more money, time, and energy to things you care about.
Right.

Speaker 3 Like donating to Red Cross and donating to household name charities, you're just sending a check or a credit card deposit and you're just kind of checking a box versus my mom had this my grandma had that my friend from school had this this happened in ours in our community maybe it's not a family member maybe it's someone in your circle when when you find something it's not just about the money you could literally donate your time like the toy drive i rarely raise money I didn't even start raising money until a couple years ago because the first eight years, I just wanted people to volunteer or throw their own toy drives.

Speaker 3 And this last one, we got 200,000 toys because we finally like, all right, guys, let's rally the troops and let's, hey, repeat MD, will you donate hey my friend will you donate like then we actually started hitting the phones because of the scale but for eight years with just us on the floor wrapping toys

Speaker 3 when you find something that you care about whether it's again in your community or in your life it's not just money what we're talking about you can donate your time donate your energy that could be social media power that could be your hands showing up so showing up to a children's hospital showing up to a senior citizen home and just spending your time or it could be you rallying the troops getting the people in your communities or getting people on your social social websites to help donate and help spread awareness for something that you care about.

Speaker 3 In your personal world, is there anything that has made you feel like, you know what, I really like this or this is the type of charity that I want to impact?

Speaker 2 Yeah, I'm a father, so anything that has to do with kids. Like, of course, you have a six-year-old daughter.
So, you know, I'm really been in touch with my empathy and my sympathy.

Speaker 2 And I'm sure you having your daughter now, it just changes your perspective dramatically. So that's been something that's been like very relevant to me.

Speaker 2 Because as you know now, you can't imagine the world and the pain of the world. You have a beautiful, healthy daughter.
I have a beautiful, healthy daughter.

Speaker 2 You can't imagine a world where that would be untrue and how you would feel, especially if you didn't have the resources

Speaker 2 to take care of your daughter. So yeah, that one, especially now being a young father, is like very important to me.

Speaker 3 So the question I ask at the end of every episode has never had the same answer once. And again, I have a feeling it's not going to be the same answer here.

Speaker 3 So many, many, many, many years from now, when it's time for Phil Sitter to finally pass away, and you have the six-year-old daughter, and now let's say she's X amount of age, it doesn't matter what her age is, but you've built Repeat MD to become a $12 billion company.

Speaker 3 You sold the company to Jeff Bezos. Actually, he's the one that acquires it for $12 billion.

Speaker 3 You have, let's say, half the company, you cash out $6 billion, invest in real estate, and accumulate all this wealth.

Speaker 3 What percentage of your net worth do you leave to that little daughter?

Speaker 2 Oh, that's a great question.

Speaker 2 So I already have like an Acorn account for her. The way that I think about it is I will be her seed investor in as many businesses that she has that she has already had traction on.

Speaker 2 So she has to bootstrap whatever she wants to do. One, there's traction, I will be her first angel investor.
And that's it.

Speaker 3 I love it. See, it was not the same answer.
That's so cool.

Speaker 3 All right, guys, when you're listening to episodes like this, I'm actually going to ask another question, but when you're listening to episodes like this, I want you to see the different styles of the guests that we have.

Speaker 3 Some of them are building up companies. Some of them are working for companies.
And some of them are paving a path for an entire industry. Like what Phil's doing, he's creating a marketplace.

Speaker 3 He's creating an industry for a subset category, which is spas, salons, medical spas, etc.

Speaker 3 And that's going to expand over the course of time as they continue to go from 54 million funding, potentially more later to keep adding more and more scale, more and more employees, more and more smart people, and data from all of their customers, clients, etc.

Speaker 3 Going from $2 billion in created revenue to $5 billion and $10 billion, et cetera. When you're listening, pick and choose.
It might not just be for you.

Speaker 3 The Money Mondays are designed for you to have discussions with your friends, family, and followers. And so this might come up this weekend at dinner.

Speaker 3 It might come up a year from now with your friend that works at a salon or a spa. You're like, wait a minute.

Speaker 3 I remember this episode and you share it with them so they can learn from or potentially work with repeat MD and then boom. But it's not sponsored, just to be clear.
This is a friend of of mine.

Speaker 3 So it sounds like a whole commercial for this right now. But the point of it is, it's a very useful company.
I like the butterfly effect.

Speaker 3 If all of a sudden thousands of salon owners and med spas hear this episode and they get shared by their friends and they start making an extra 200 bucks a month, 8 grand a month, 1200 bucks a month, and all of a sudden they do that for years and years and years.

Speaker 3 We've created millions of dollars of commerce for people just from this 40 minutes here.

Speaker 3 And so I want you as you listen to episodes like this, think about who could I share this with? Who could I I afford this to? Or who can I recommend repeat MD to? Or who can I recommend?

Speaker 3 Hey, go follow Phil Sitter on social media because it's important for you. This is the butterfly effect.

Speaker 3 All day, every day, my life has been about building up connections and relationships. I'm group chatting people all the time.
I do it with Phil all the time.

Speaker 3 Hey, meet this person to help you with this thing. Hey, meet this person, you can invest in this thing.
Hey, meet this person, maybe you guys can work on this thing.

Speaker 3 The butterfly effect is crazy because I do that hundreds of times in a week. This may be part of your life in the future when you start to think about, I do know some salon owners.

Speaker 3 I could recommend this too. Or you're hearing a different episode, like, I do know someone that could use this type of accounting or banking or product or investment strategy, et cetera.

Speaker 3 We grew up thinking it's rude to talk about money. I think it's insane not to talk about it.
We need to create more comments for our friends. We need to refer our friends' clients.

Speaker 3 Your friend's a personal trainer, send her some clients. Your friend's an accountant and they're good at their job.

Speaker 3 Do it to people that are good, by the way. I'm not just saying refer just because they're a friend.
Someone's a good accountant, refer them some clients.

Speaker 3 When you know someone is good at something and it's a very easy text message, why don't you think about referring some clients if they're actually good at what they do?

Speaker 3 You create business for them, someone gets the vendor that they're looking for. They need a personal trainer or they need a banker, they need an accountant, they need a doctor, whatever.

Speaker 3 And you become the middle person of that thing, and it just creates more, more, more, more goodwill in our society and more revenue and more money moving around. All right, one more bonus question.

Speaker 3 What is the future of Repeat MD? You go out there, you built this company, you've got created $2 billion in revenue and growing for all these different spas and salons. What is the next chapter?

Speaker 3 What do you see?

Speaker 2 The vision of the company really answers that question, which is

Speaker 2 our vision for the organization is for every person on the planet to have access to their own wellness journey.

Speaker 2 And what that means to me is you shouldn't live in a world where you're wondering, well, what should I do next?

Speaker 2 Whether you're interested in aesthetic treatment or wellness treatment, or you're like me and listen to all the podcasts, the Hubermans of the world, the Peter Tias of the world, and you're taking your Apple notes, right?

Speaker 2 And you're like, okay, well, maybe I'll try this and become your own scientific experiment.

Speaker 2 Like there should be an aggregator of saying, hey, Phil, this is what you're interested in. This is what you could do.
This is how all this works together.

Speaker 2 And here's a provider that can get this done for you. And so I just believe in a world that everyone should have access to that.
And that should be free.

Speaker 2 Anyone, you know, my daughter is six, by the time she's 18, she's going to want to enhance her beauty or her or the way she feels at some point.

Speaker 2 My dad's in his 70s, and he definitely wants to enhance how he feels, right? And so between the ages of 18 and 80, we live in a world where we're looking to optimize ourselves.

Speaker 2 We're looking to take care of ourselves. We're looking to have many, you know, years of life, but also life in our years.

Speaker 2 And so I want to be the platform, and I want RepeatMD to be the platform that provides that to the world.

Speaker 1 Very cool.

Speaker 3 Where can people find you and your company on social media?

Speaker 2 So on social media, we're at RepeatMD, and I'm at Phil Sitter.

Speaker 3 All right, guys, this is one of those episodes, again, where it may be very useful for someone that you know. You go to a certain salon, you go to a certain spa, you go to a certain doctor,

Speaker 3 you could refer repeat MD to that person, and you don't know the butterfly effect of what you've now done.

Speaker 3 They're making more money, they're being more efficient, everything about their business becomes better simply because you said, hey, listen to this podcast or check this company out on social media, check out their website.

Speaker 3 That seven-second discussion might literally make your doctor, your salon, your spa a lot more money and be more efficient.

Speaker 1 I'll add something to that real quick.

Speaker 2 Wait till April of 2025

Speaker 2 because

Speaker 2 we're giving out away a Lamborghini Urus to anyone that refers repeat MD. Whoa.

Speaker 2 So whether it be a patient or a practice. You'll be able to go to our website and refer someone who should have access to repeat MD.

Speaker 2 Because for a patient, we want them to get access to rewards, to financing, to memberships, et etc. And for practices, you know, we increase top line revenue by 22% the first year.

Speaker 2 So long story short, in April, the end of April, we're launching our Lamborghini Urus giveaway or $200,000, your choice. You can even choose the color.

Speaker 2 And so we're doing that. So if you do have a med spa, plastic surgeon, office, dentist,

Speaker 2 we're in dental now, wellness clinic, et cetera, that could use its own mobile app, then we have an incredible referral program that we give away yours to and for every referral it's $1,500 that that person gets paid so it's like

Speaker 1 that's a lot of money it's a great referral program so it's a lot so I appreciate you calling out repeat md but like yeah that that is a cool thing um i should have put this podcast on april right the larry videos yeah i'll just have you donate to the charity

Speaker 3 all right guys uh check out phil sitter across social media he does some really great content his ads are his ads for the company are super fun to watch check out repeat md on social media go to their website uh their mobile app etc talk to salons spas talk to your friends about money, investing, and accounting.

Speaker 3 And we'll see you guys next Monday at themoneymondays.com.