Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)

January 01, 2025 1h 0m S3E70

In this episode of the Marketing Secrets podcast, I’m thrilled to bring you part two of my exclusive interview with the legendary Dan Kennedy, recorded during our unforgettable Day with Dan event at Funnel Hacking Live. As we gear up for FHL 10, the final chapter of this incredible journey, Dan’s wisdom takes center stage again, providing invaluable strategies for entrepreneurs ready to disrupt norms and lead with boldness. This conversation dives deep into the principles of niching, the psychology of pricing, and the art of leapfrogging industry conventions. Dan and I explore the transformative power of targeting specific subcultures and how narrowing your focus can exponentially increase your business impact. From dissecting sales psychology inspired by Zig Ziglar to creating scarcity-driven demand, this episode is packed with actionable insights. Dan also unveils the art of storytelling and positioning, sharing how these timeless techniques have driven his success and can fuel yours. Key Highlights: The Psychology of Pricing: Why the right price is crucial and how to overcome the fear of pricing too high. Riches in Niches: The power of identifying and dominating specific subcultures. The Leapfrog Theory: How to bypass traditional ladders and achieve massive success faster. Scarcity-Driven Selling: Creating irresistible offers that inspire immediate action. Timeless Sales Techniques: Lessons from icons like Zig Ziglar and Houdini. Don’t miss this powerful conclusion to our Day with Dan series, where we uncover the strategies that make radical leaders thrive. Be sure to listen to part one if you haven’t already, and prepare for the insights that can revolutionize your business! Special thanks to our sponsors: Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

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Business taxes. We're stressing about all the time and all the money you spent on your taxes.

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You're probably listening to this. I don't know if it's New Year's Day or the day after.
Anyway, whenever you listen to this, I hope you guys are prepped and excited for the new year. I'm grateful to have you as a faithful follower and listener, and I hope you continue to enjoy the podcast.
I wanted to basically give you guys part two of my special interview with Dan Kennedy. This was at the last time we did A Day With Dan, which was a couple years ago at Funnel Hacking Live.
And what's crazy is this year's Funnel Hacking Live, FHL 10, The Last Dance, is happening in like 40 something days from right now in Las Vegas. I'm actually, at the time of recording this, I'm in Las Vegas.
My kids and my family and I are going to the Bruno Mars concert for our Christmas present to our kids. So I'm in Vegas.
I can actually see at my hotel where FHL 10 is going to be, but this is the last dance. And the day before, we're doing a special VIP day with Dan Kennedy.
If you already have a ticket to FHL and you don't have your Dan Kennedy ticket yet, go to funnelhackinglamp.com, click on the login link, log in. You can upgrade your ticket there.
Or if you don't have a FHL ticket yet, go to funnelhackinglamp.com right now. And the upsell is the special day with Dan Kennedy.
So you can go get the VIP upgrade now and make sure you come to the special day with Dan. But you're gonna see the power of what happens when Dan's on the mic from part two of this podcast.
Hopefully you listened to part one already. It was called Waiting for the Radical to Arrive, part one.
And this one is Waiting for the Radical to Arrive, part two.

In the last decade, I went from being a startup entrepreneur to selling over a billion dollars

of my own products and services online.

This show is going to show you how to start, grow, and scale a business online.

My name is Russell Brunson, and welcome to the Marketing Secrets Podcast. Thank you.
Thank you. I'm going to go ahead and get started.
Thank you. I'm sorry, I'm sorry, I'm sorry.
I'm sorry, I'm sorry. I'm sorry, I'm sorry.

I'm sorry, I'm sorry.

I'm going to go. I think it's a good thing.
Thank you. I'm going to go ahead and see what I'm doing.
Thank you. I'm going to go ahead and get started.
I think that's a good thing. Thank you.
I'm going to go to the next slide. So, I think that's a great thing.
I think that's a great thing. I think that's a great thing.
I think that's a great thing. I think that's a great thing.
I think that's a great thing. I think that's a great thing.
I think that's a great thing. I think that's a great thing.
I think that's a great thing. I think that's a great thing.
I think that's a great thing. I think that's a great thing.
I think that's a great thing. I think that's a great thing.
I think that's a great thing. I think that's a great thing.
I think that's a great thing. I think that's a great thing.
I think that's a great thing. I think that's a great thing.
I think that's a great thing. I think that's a great thing.
I think that's a great thing. I think that's a great thing.
I think that's a great thing. I think it's a great deal.
I think it's a great deal.

I think it's a great deal.

I'm going to go back to the next episode. I think that's a good thing.
Thank you. I'm not sure what's going on.
I'm not sure what you're doing. I'm not sure what you're doing.
I'm not sure what you're doing. I'm not sure what you're doing.
I'm not sure what you're doing. I'm not sure what you're doing.
I'm not sure what you're doing. I'm not sure what you're doing.
I'm not sure what you're doing. I'm not sure what you're doing.
I'm going to go to the next couple of weeks. I'm it's a good thing.
I think it's a good thing. I think it's a good thing.
I think it's a good thing. I think it's a good thing.

I think it's a good thing.

Thank you. Thank you.
I'm sorry, I'm sorry. I'm sorry.
I'm sorry. I'm sorry.
I'm sorry. I'm sorry.

I'm sorry.

Thank you. I think it's a good thing.
Thank you. I'm going to go to the next slide.
I'm going to go to the next slide. I'm going to go to the next slide.
I'm going to go to the next slide. I'm going to go to the next slide.
I'm going to go to the next slide. I'm going to go to the next slide.
I'm going to go to the next slide. I'm going to go to the next slide.
I'm going to go to the next slide. I'm going to go to the next slide.
I'm going to go to the next slide. I'm going to go to the next slide.
I'm going to go to the next slide. I'm going to go.
I'm going to go. Thank you.
Thank you. I think that's what I'm saying.
I think that's what I'm saying. I think that's what I'm saying.
I think that's what I'm saying. I think that's what I'm saying.
I think that's what I'm saying. I think that's what I'm saying.
I think that's what I'm saying. I think that's what I'm saying.
I think that's what I'm saying. I think that's what I'm saying.
I think that's what I'm saying. I think that's what I'm saying.
I think that's what I'm saying. I think it's going to be a little bit more than a little bit.
I think I'm going to be a little bit more than a little bit. I think I'm going to be a little bit more than a little bit.
I think I'm going to be a little bit more than a little bit. I think I'm going to be a little bit more than a little bit more than a little bit.
I think I'm going to be a little bit more than a little bit more than a little bit. I'm not going to be able to do that.
I'm not going what you going on. I'm not sure what's going on.
I'm not sure what's going on. I'm not sure what's going on.

I'm not sure what's going on.

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slash R-U-S-S-E-L-L. Thank you.
I'm sorry. Thank you.
I think you know, talk about the future.

I think it's a little bit more. You know, you know, you know, you know,

you know, you know, you know,

you know, you know, you know, you know,

you know, you know, you know,

Thank you. I think it's a good thing.
I think it's a good thing. I think it's a good thing.
I think it's a good thing. I think it's a good thing.
I think it's a good thing.

I think it's a good thing.

Thank you. Thank you.
Thank you. I'm not going to be able to do that.
I'm not going to be able to do that. I'm not going to be able to do that.
I'm not going to be able to do that. I'm not going to be able to do that.
I'm not going to be able to do that. I'm not going to be able to do that.
I'm not going to be able to do that. I'm not going to be able to do that.
I'm not going to be able to do that. I'm not going to be able to do that.
I'm not going to be able to do that. I'm not going to be able to do that.
I'm not going to be able to do that. I'm sorry.
Thank you. Thank you.
I think it's a good one. Thank you.
I'm not sure what's going on. I'm not sure what's going on.
I'm not sure what's going on. I'm not sure what's going on.
I'm not sure what's going on.

I'm not sure what's going on.

Thank you. I'm going to be a little bit more than that.
I'm going to be a little bit more than that. I'm going to be a little bit more than that.
I'm going to be a little bit more than that.

I'm going to be a little bit more than that.

Thank you. I'm not sure what you're doing.
I'm not sure what you're doing. I'm not sure what you're doing.
I'm not sure what you're doing.

I'm not sure what you're doing.

Thank you. Thank you.
I'm not sure what you're doing. I'm not sure what you're doing.
I'm not sure what you're doing. I'm not sure what you're doing.
I'm not sure what you're doing. I'm not sure what you're doing.
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I'm not sure what you're doing. I'm not sure what you're doing.
I'm not sure what you're doing. I'm not sure what you're doing.
I'm not sure what you're doing. I'm not sure what you're doing.
I think it's a good one. I'm not sure what you're doing.
I'm not sure what you're doing. I'm not sure what you're doing.
I'm not sure what you're doing. I'm not sure what you're doing.
I'm not sure what you're doing. I'm not sure what you're doing.
I'm not sure what you're doing. I'm not sure what you're doing.
I'm not sure what you're doing. I'm not sure what you're doing.
I'm not sure what you're doing. I'm not sure what you're doing.
I'm not sure what you're doing. I'm not going to be able to do that.
I think that's a good thing. Thank you.
I'm not sure what you're doing. I'm not sure what you're doing.
I'm not sure what you're doing. I'm not sure what you're doing.
I'm not sure what you're doing. I'm not sure what you're doing.
I'm not sure what you're doing. I'm not sure what you're doing.
I'm not sure what you're doing. I'm not sure what you're doing.
I'm not sure what you're doing. I'm not sure what you're doing.
I'm not sure what you're doing. I'm going to just see this one.
I'm going to just see this one. Thank you.
I'm going to take a look at the picture. The picture is not the picture of the picture.
I'm going to take a look at the picture. The picture is a picture of the picture.
It's a picture of the picture. It's a picture of the picture.
It's a picture of the picture. It's a picture of the picture.
It's a picture of the picture. And I'm going to take a look at the picture.
I'm going to take a look at the picture. I'm going to go to the next episode.
I'm saying. I think that's what I'm saying.
I think that's what I'm saying. I think that's what I'm saying.
I think that's what I'm saying. I think that's what I'm saying.
I think that's what I'm saying. I think that's what I'm saying.
I think that's what I'm saying. I think that's what I'm saying.
I think that's what I'm saying. I think that's what I'm saying.
I think that's what I'm saying. I think that's what I'm saying.
I think that's what I'm saying to go back to the next episode. Thank you.
that's what I'm saying. I'm not sure if I'm not sure if I'm not sure if I'm not sure if I'm not sure if I'm not sure if I'm not sure if I'm not sure if I'm not sure if I'm not sure if I'm not sure if I'm not sure if I'm not sure if I'm not sure if I'm not sure if I'm not sure if I'm not sure if I'm not sure if I'm not sure if I'm not sure if I'm not sure if I'm not sure if I'm not sure if I'm not sure if I'm not sure if I'm not sure if I'm not sure if I'm not sure if I'm not sure if I'm not sure if I'm not sure if I'm not sure if I'm not sure if I'm not sure if I'm not sure if I'm not sure I'm just going to go ahead.
Thank you. Thank you.
I'm not sure what you're doing. I'm not sure what you're doing.
I'm not sure what you're doing. I'm not sure what you're doing.

I'm not sure what you're doing.

Thank you. I'm saying.
I think that's what I'm saying. I think that's what I'm saying.
I think that's what I'm saying.

I think that's what I'm saying.

Thank you. I think that's a good thing.
Thank you. Thank you.
I'm not sure what you're doing. I think it's a good thing.
It's a good thing. I think it's a good thing.
I think it's a good thing.

I think it's a good thing.

Thank you. and I think that's what I'm saying.
I think that's what I'm saying. I think that's what I'm saying.
I think that's what I'm saying. I think that's what I'm saying.
I think that's what I'm saying. I think that's what I'm saying.
I think that's what I'm saying. I think that's what I'm saying.
I think that's what I'm saying. I think that's what I'm saying.
I think that's what I'm saying. I think that's what I'm saying.
I'm going to stop the next one. I'm going to be a little bit more.
I'm going to be a little bit more. I'm going to be a little bit more.
I'm going to be a little bit more. I'm going to be a little bit more.
I'm going to be a little bit more. I'm going to be a little bit more.
I'm going to be a little bit more. I'm going to be a little bit more.
I'm going to be a little bit more. I'm going to be a little bit more.
I'm going to be a little bit more. I'm going to be a little bit more.
I'm going to be a little bit more. I'm going to go back to the next video.
Thank you. Thank you.
I'm going to go think that's what I'm saying. I think that's what I'm saying.
I think that's what I'm saying. I think that's what I'm saying.
I think that's what I'm saying. I think that's what I'm saying.
I think that's what I'm saying. I think that's what I'm saying.
I think that's what I'm saying. I think that's what I'm saying.
I think that's what I'm saying. I think that's what I'm saying.
I think that's what I'm saying. Thank you.
I think it's a great thing. We can't see it.
I'm not sure.

I'm not sure.

I'm not sure. I'm not sure.
I'm not sure. I'm not sure.
I'm going to go back to the next episode. Thank you.
I think it's a good thing. I'm going to go with the job.
It's not a good thing to do with the job. It's a good thing to do with the job.
It's a good thing to do with the job. It's a good thing to do with the job.
It's a good thing to do with the job. It's a good thing to do with the job.
It's a good thing to do with the job. It's a good thing to do with the job.
It's a good thing to do with the job. It's a good thing to do with the job.
It's a good thing to do with the job. I'm sorry.
I'm sorry. Thank you.
Thank you. So, I think that's my favorite thing to do with me.
I think that's my favorite thing. I think that's my favorite thing.
I think that's my favorite thing.

I think that's my favorite thing.

Thank you. I'm going to go to the next slide.
Thank you. I'm going to go back to the next episode.
Thank you. I think it's a great place to go.
I think it's a great place to go. I think it's a great place to go.
I think it's a great place to go. I think it's a great place to go.
I think it's a great place to go. I think it's a great place to go.
I think it's a great place to go. I think it's a great place to go.
I think it's a great place to go. I think it's a great place to go.
I think it's a great place to go. I think it's a great place to go.
I think it's a great place to go. I'm not going to be able to do that.
Thank you. I'm not going to I'm saying.
I'm not sure what I'm saying. I'm not sure what I'm saying.
I'm not sure what I'm saying. I'm not sure what I'm saying.
I'm not sure what I'm saying. I'm not sure what I'm saying.
I'm not sure what I'm saying. I'm not sure what I'm saying.
I'm not sure what I'm saying. I'm not sure what I'm saying.
I'm not sure what I'm saying. I'm not sure what I'm saying.
I'm not sure what I'm saying. I think it's a great deal.
I think it's a great deal. I think it's a great deal.
I think it's a great deal. I think it's a great deal.
I think it's a great deal. I think it's a great deal.
I think it's a great deal. I think it's a great deal.
I think it's a great deal. I think it's a great deal.
I think it's a good thing. I think it's a good thing.

I think it's a good thing.

Thank you. I'm sorry.
I'm sorry. I'm sorry.
I'm sorry. I'm sorry.
I'm sorry.

I'm sorry.

Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)

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