Day with Dan Kennedy: Waiting For The Radical To Arrive (2 of 2)
Dan and I explore the transformative power of targeting specific subcultures and how narrowing your focus can exponentially increase your business impact. From dissecting sales psychology inspired by Zig Ziglar to creating scarcity-driven demand, this episode is packed with actionable insights. Dan also unveils the art of storytelling and positioning, sharing how these timeless techniques have driven his success and can fuel yours.
Key Highlights:
The Psychology of Pricing: Why the right price is crucial and how to overcome the fear of pricing too high.
Riches in Niches: The power of identifying and dominating specific subcultures.
The Leapfrog Theory: How to bypass traditional ladders and achieve massive success faster.
Scarcity-Driven Selling: Creating irresistible offers that inspire immediate action.
Timeless Sales Techniques: Lessons from icons like Zig Ziglar and Houdini.
Don’t miss this powerful conclusion to our Day with Dan series, where we uncover the strategies that make radical leaders thrive. Be sure to listen to part one if you haven’t already, and prepare for the insights that can revolutionize your business!
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Transcript
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Speaker 4
What's up, my friends? This is Russell. You're probably listening to this.
I don't know if it's New Year's Day or the day after.
Speaker 4 Anyway, whenever you listen to this, I hope you guys are prepped and excited for the new year.
Speaker 4 Grateful to have you as a faithful follower and listener, and I hope you continue to enjoy the podcast. I wanted to basically give you guys part two of my special interview with Dan Kennedy.
Speaker 4 This was at the last time we did a day with Dan, which was
Speaker 4 a couple years ago, Funnel Hacking Live.
Speaker 4 And what's crazy is this year's Funnel Hacking Live, FHL 10, the last dance, is happening in like 40-something days from right now in Las Vegas I'm actually at the time I'm recording this I'm in Las Vegas my kids and my family and I are going to the Bruno Mars concert for our Christmas present to our kids so I'm in Vegas I can actually see at my hotel where FHL 10 is going to be but this is the last dance and the day before we're doing a special VIP day with Dan Kennedy.
Speaker 4 If you already have a ticket to FHL and you don't have your Dan Kennedy ticket yet, go to funnelhackinglive.com, click on the login link, log in, and you can upgrade your ticket there.
Speaker 4 Or if you don't have a FHL ticket yet, go to funnelhackinglive.com right now. And the upsell is the special day with Dan Kennedy.
Speaker 4 So you can go get the VIP upgraded now and make sure you come to the special day with Dan. But you're going to see the power of what happens when Dan's on the mic from part two of this podcast.
Speaker 4
Hopefully you listened to part one already. It was called Waiting for the Radical to Arrive, Part One.
And this one is Waiting for the Radical to Arrive Part 2.
Speaker 5 In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online.
Speaker 5 This show is going to show you how to start, grow, and scale a business online. My name is Russell Dunson, and welcome to the Marketing Secrets Podcast.
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