The Questions Entrepreneurs Ask Me Most (And My Exact Answers) | #Marketing - Ep. 60

Speaker 2 At blinds.com, it's not just about window treatments, it's about you, your style, your space, your way.

Speaker 2 Whether you DIY or want the pros to handle it all, you'll have the confidence of knowing it's done right.

Speaker 2 From free expert design help to our 100% satisfaction guarantee, everything we do is made to fit your life and your windows. Because at blinds.com, the only thing we treat better than windows is you.

Speaker 2 Black Friday deals are going on all month long. Save up to 45% off site-wide, plus an additional 10% off every order right now at blinds.com.

Speaker 1 Rules and restrictions apply.

Speaker 3 What's up, everyone? This is Russell. I just got off the coolest QA call in the history of all time.

Speaker 4 Maybe not, maybe not of all time, but definitely up there. I'm doing more QA calls with the One Funnel Way group and also the Prime Mover group.

Speaker 4 And so today we combined them together and we had a lot of fun. And there were some really cool insights I think you guys are going to freak out about.

Speaker 4 We had everyone at the end drop like what was the gold they got from the session. And those gold bombs were dropping from heaven.
It was really fun.

Speaker 4 So I thought I'd give it to you guys to have a chance to listen in behind the scenes of the QA call from from our One Funnel Away Challenge.

Speaker 4 And by the way, if you need help and you want to blow up your business, you need to be part of the One Funnel A Challenge. It's literally free with your ClickFunnels account.

Speaker 4 So if you go to onefunnelway.com,

Speaker 4 you go sign up for it, and then you got it. If you have ClickFunnels account, it's free.
If you don't have a ClickFunnels account, then guess what?

Speaker 4 You get a free trial to ClickFunnels and they do One Funnel Away Challenge. So if you want to be on live QAs like this with me, just go to onefunnelway.com.

Speaker 4 Other than that, I hope you guys enjoy this session. It's going to be a lot of fun.

Speaker 4 There are some cool things.

Speaker 4 I don't know. Every time we do these Q ⁇ As, man, they're just magical.
So hopefully in the future, you can be on one of these calls. I can answer your questions specifically.

Speaker 4 But hopefully, until then, that these give you guys some good insights for whatever it is you're working on in your business. Thanks, everybody.
And I hope you enjoyed the Q ⁇ A call from OFA.

Speaker 3 This is the Russell Brunson Show.

Speaker 5 Great to see you guys. Great to have you here in OFA.
It is Friday, and it is another beautiful day.

Speaker 5 It's 11.59, which means very soon, just a minute, we're going to get started with our Russell session. I am fired up for today, and so is Russell as well.
And we had a really great idea.

Speaker 5 Russell had a really great idea. I shouldn't take any credit.
Not my idea at all. It's all Russell.
But he had a great idea.

Speaker 5 He said, Hey, Dante, how about we bring the Prime Movers in next time to the session?

Speaker 5 And we can use some of them running webinars for other questions and examples, too, so a rising tide can raise all ships.

Speaker 5 And of course, my response is the same one I always say, Russell, you're a genius. So we did it.
And now we have all the Prime Movers in here with us. It is so great to have you guys here today.

Speaker 5 Welcome to OFA. On that note, the man is here himself, Mr.
Russell Brunson. I haven't seen you in two weeks and I've been missing you like crazy.
What's up?

Speaker 3 I miss you too, man. I'm doing awesome.
Great to see you. How you feeling?

Speaker 6 Feeling good.

Speaker 5 How's the arms?

Speaker 3 Oh, they're insane. Look at how huge they are.

Speaker 3 Four months post-surgery. I wrestled yesterday for the first time in four months.

Speaker 3 So if you don't know, I got both my biceps ripped off the bones and I had to get double arm surgery because, you know, that's what you do when you're wrestling at this age.

Speaker 3 It's been amazing, but I'm good.

Speaker 3 Is Todd back in office in Canton yet or no?

Speaker 5 Not yet. He's back on Monday.

Speaker 3 Okay. I'm pumped.
So Todd, my business partner, who built ClickFunnels, has been out of town for the last month. So he's back in town.
So I'm so excited. ClickFunnels, so many fun things happening.

Speaker 3 I got so many cool things to share with him and you guys. But I just, before we dive into this, Dante said I'm excited.
I am for so many reasons. But also, I just did the Funnel Fridays call.

Speaker 3 And in that call, I had... like an aha that i think will lead to an extra i don't know definitely eight figures this year inside of ClickFunnels from one aha.

Speaker 3 So my goal for all of you guys is in the next 60 minutes while we're doing this, I'm going to hopefully give you guys one aha. You don't need two ahas.
You don't need three aha.

Speaker 3 You need just one specific thing. If I can give you one tweak, one idea, one shift,

Speaker 3 again, that one idea for me. If it doesn't make at least an extra $10 million this year, something's wrong with my, with me.

Speaker 3 And if I can give you guys one, it gives you an extra, maybe it's a thousand bucks, maybe it's $10,000, maybe it's $100,000 like whatever that is. I'm hoping to bring that and share with you guys.

Speaker 3 Again, we got all the OFAers. We got a bunch of the Prime Movers who are both, both sides of you guys are all working on webinars.

Speaker 3 So, we're talking about webinars and challenges and who knows where else we'll go today. But that's my game plan: to give you guys one aha.
And then, if we did that, then we use this hour wisely.

Speaker 3 So, there you go, Dante. I'm excited for this.
It'll be fun. Thank you.

Speaker 5 I got the hard hat on. Let the gold nuggets fly.

Speaker 5 So, let's get into it. Ellie, let's go to you first.
You've been super patient. Thank you for your patience.
How can we help?

Speaker 5 Hi, good morning.

Speaker 7 It's so great to be here.

Speaker 6 So,

Speaker 7 I am just starting out with online advertising. I know that sounds awful, but it's the truth.
And I've put together a web class,

Speaker 7 Russell's web class, and I have a click funnel. So what else do I need?

Speaker 5 Ellie, are you basically saying I have a funnel, I have a webinar, a one-to-many presentation. How do I get it out there to people?

Speaker 8 Yes.

Speaker 7 yes so all right um do i start with my dream 100 what do i start with i'm open i'm coachable

Speaker 7 and i'm really happy to be here

Speaker 3 very cool all right so a couple of things to think through um i don't know you well enough to know your exact situation so i'm going to give you like the criteria that i would normally if i was if i was going to you know spend a day with you to go deep on this uh for most people either some people have more money than time some people have more time than money and so the answer is different based on that.

Speaker 3 And so if you've got more money than time, then I would drive into paid ads would be the direction I would go.

Speaker 3 If you have more time than money, I would drive more so into like either free content or like the affiliate side. So which direction do you think is more likely for you?

Speaker 7 A mix of both.

Speaker 7 Mix of both? Combination of both. So

Speaker 7 I have time.

Speaker 7 I would say.

Speaker 3 Oh man. Zoom.
Here we go. Live Q ⁇ A.
Okay. I think you said you have more money than time, but or more time than money.
So

Speaker 9 I would say more time.

Speaker 3 Okay. Okay.

Speaker 3 So when we launched ClickFunnels initially and when I've launched basically every brand I've done, I don't normally start with paid advertising right at the gate because there's so much to learn and figure out and there's ups and downs.

Speaker 3 And if you're not careful, you can lose a lot of money really quickly. In fact, I had a

Speaker 3 somebody who would join my programs and they're like, I'm buying ads. It's not working.
And I was asking their numbers. Like, yeah, I spent $250,000 and it's not converting.
I was like, what?

Speaker 3 Why wouldn't you stop after like $500? Why do you keep spending?

Speaker 3 Anyway, so sometimes that can be dangerous. So like the way that it's like, there's no danger, it's no risk.
It's like, let's just go figure out how to make some money is 100% dream 100, right?

Speaker 3 It's going out there and finding out who, the presentation you've created, what audience is already there that's ready to do it.

Speaker 3 So a good example is I have a company called understand.me and we just created a brand new webinar that's converting really, really well.

Speaker 3 And I don't want to, I mean, I could go and buy, pay money and put ads and stuff.

Speaker 3 I was like, I don't want to do that right now because I'd rather start with money that's no risk right so what we've done literally is Mandy Keene who's like the attractive character of that business for me right now we have her going on two or three podcasts every single week and she goes on this podcast people interview her about personality profiling and then they ask the question like how could people learn more about you and she's like you got to go to my webinar it's over here whatever right and they she pushes them to the webinar to go register and then people watch the webinar and we're making sales so right now we're getting on all these different podcasts and things like that number two is we're having her go into other people of coaching programs and she's doing free free coaching in the coaching programs on how personality profiling works.

Speaker 3 And then from there, she pushes people back to the webinar. So right now, we have her doing all these things to get free traffic

Speaker 3 because I don't want to spend money on this until we've proven the model, right?

Speaker 3 Until it's paying for itself and everything like that. And so that's how that's with the new startup I'm creating on the side.
That's literally the way that we're doing it.

Speaker 3 We haven't spent a single penny on ads yet, and we're just doing Dream 100, doing podcasts, trying to get partnerships with YouTube people, finding people with coaching programs, and just going through that process over and over and over again.

Speaker 5 I'm so curious.

Speaker 7 Thank you so much.

Speaker 6 I'm going to go do that. Great.

Speaker 3 Awesome.

Speaker 5 Was that Dante? I knew she was going to say that. I love her attitude.

Speaker 6 Yes, I have. I'm going to go do that.
I love your attitude, Ellie.

Speaker 5 Great attitude. Great mindset.

Speaker 5 I'm so curious, Russell, but if somebody's just getting started, right, maybe they're crafting their first one-on-one presentation, they don't have 10,000 reviews, they don't have the brand and status of Russell Brunson and ClickFunnels to go get on higher podcasts.

Speaker 5 What would you recommend? Do you recommend they start with more micro podcasts, smaller podcasts, Or would you tell them spend their time and allocate their time into shooting for the big dogs?

Speaker 3 So there's a couple of things to think about. First thing is, we think about podcasts because it's digital media, we stop thinking about it as media, right? It literally is just media.

Speaker 3 And so back in the day, back before we had the internet, I got media trained. Like, how do I get on CNN and Today Show and things like that, right?

Speaker 3 And so what we found is like, I hired a publicist and all sorts of stuff. And I was like, yeah, I can go, I can be on the shows.
I'm great. And they're like, why are you great?

Speaker 3 I'm like, because I'm awesome. Like, just put me on.
And like, no.

Speaker 3 And what the publicist made me do is like, we had to sit down like what is like we figure okay like for this show let's say it's today good morning america or today's show or something we're going to pitch right it's like okay what are the segments they're running right now what do we have interesting and unique that we can plug in that they're actually going to be like oh this would be great for our audience and so our pr person wrote like 50 different hooks and angles and different stories and they would go to all these different media and they would pitch the stories right so that's how we do it in traditional media podcasts are the same thing if you just message a podcast like hey have a webinar can i come talk about it they're not going to say you're interested right with my understand not me business for example um that whole brand is about creating using personality profiling as a coach to be able to coach people and help them become better and so inside of that we're like okay what are the hooks it's we're listening someone's podcast and like listen to the shows they're already doing like okay these shows are great this is how we could this is an angle to make this interview actually interesting to their audience so then you write that up and then you go and you actually pitch at the podcast saying hey um i've been listening to your last episodes uh i have a really cool story i think your audience would love and then you pitch them on the hook because if you don't have a brand they're not they're not going to put you on because you're the brand they're going to put you on because you're a good hook because you're they they need unique interesting content for their audience and so that's this big secret so um that's number one number two i'd say kind of what you alluded to is don't start trying to hit get yourself on rogan right you start getting yourself on like the lower podcast but then you start moving up and then you leverage each one where like um we used to talk about this and i think i talk about in traffic secrets but we talk about a lot with affiliates right is you look at like there's different levels and tiers of of people right like at the top there's like tony robbins and then there's the next tier the next you know so there's tiers and if you try to message tony right now you're not gonna get a hold of him like he's got too many gatekeepers too hard to get through but instead what you do is you figure out okay where are you at right now if you're at ground zero you're gonna look one tier up who are the people that are one tier up from where you're at right now who have had a little more success maybe they got a podcast they're getting a thousand downloads not huge but like they're i can i can message them on on instagram and they're gonna respond back to me right they're still at that at that phase like so i pitch there first and what happens you start pitching there and then it'll open up doors where eventually you go from being here to you rise up to that level and when you rise that level then you look at the next level above okay who's a little bit bigger than me you start pitching those people.

Speaker 3 And then because you have some street credit, before you're like, hey, I was on so-and-so show and so-and-so's, I'd love to be on yours. Then it's easier to get to the next tier and the next tier.

Speaker 3 So eventually,

Speaker 3 that's, I mean, that's what I did. It took me 12 years before I became business partners with Tony Robbins in Adventure.
But it was like that. He was like, he was my number one.

Speaker 3 But I was like, okay, how do I start? I was a nobody. Okay.
Who are the people that are a little bit more than me? Let's figure out how to get to know them. And then I got up to there.

Speaker 3 And then from there, and just, I kept progressively doing that over time. And then eventually, you know, you make it to the top of the ladder.
So that's what I would recommend.

Speaker 3 But also, it's not just pitching anything. Like, you got to be creative on your side.
Act like you're a PR agency.

Speaker 3 I'm pitching myself on this podcast or to speak to the coaches in this coaching program, whatever that version might be.

Speaker 3 And

Speaker 3 that's kind of the game. That's how it's played.

Speaker 5 Yeah. And it's the game.
It's the game that I learned 10 years ago when I first found you. It's the catch-me-if-you-can methodology, right?

Speaker 5 Like, if I'm going to be a high school dropout, but I'm going to become a national con man and I'm going to con Harvard so I can go teach a class on quantum mechanics.

Speaker 5 I don't need to learn the entire class on quantum mechanics. I just need to learn chapters one and two.
Just a one chapter ahead.

Speaker 5 Absolutely. That's great advice that you shared.
And

Speaker 5 that's advice that's held true over the years, gang. Love that.
Hey, let's hop over to Nicole. Hey, Nicole, how can we help today?

Speaker 9 So I did my presentation.

Speaker 9 I have an established business. I made notes because I get flustered when I have to speak on spot.
I have an established business. I help kids

Speaker 9 with no meds, no medicine like that.

Speaker 6 I help them get off.

Speaker 9 I have hundreds of reviews already. I have a Facebook group.
We're about 5,000 now. People come in via an ad that is very, very well.
I have two ads running.

Speaker 9 I was doing one-on-ones and that was between 2,000 and 5,000, depending on the child.

Speaker 9 They needed something cheaper and that's when I decided to invest in this to do a 997 for moms because it's a much better thing for now.

Speaker 9 And we're not seeing the results that I thought. So is there a way that you would change

Speaker 9 The presentation that you've done obviously works, but would you do it different in a warm audience

Speaker 6 a a little bit

Speaker 3 okay your audio is a little quiet so let me make sure you said so you got a Facebook group of 5,000 people

Speaker 9 you did the webinar and just so you said it wasn't didn't go how you expected how did it go walk me through some of the the basic numbers um so I did like three or four lives and I guess percentage wise for the people that ended up coming it was like 25%

Speaker 9 ended up showed up

Speaker 3 25% that actually showed up that actually signed up right but I had small numbers Well, yeah, but I had small numbers coming.

Speaker 9 I think I had 11 people that came to one live, and two of them ended up signing up. They're all warm.
So I ended up putting up the replay. I'm like, okay, they're not going to come.

Speaker 9 Let me just put it up so when new members come in, because we have about 20 new members a day coming in now,

Speaker 9 they can just watch it at their leisure because they're busy moms. And then you would think that they're converting.

Speaker 6 They're not.

Speaker 9 So I'm kind of like.

Speaker 3 Because it's a replay?

Speaker 3 Is it just a video in the members or in the Facebook group?

Speaker 9 It's in, yeah, I put it in like a PDF where they get do stuff so different, and then the option is there for the watch. And I know that they're watching.
I have to step them watching.

Speaker 9 And I have a whole follow-up sequence with emails. And I'm in the group all the time.

Speaker 9 So I just didn't know, well, maybe I have to maybe not talk about the price right then and there and do more one-on-one phone calls, which I was doing that originally.

Speaker 9 And I was running myself into the ground. I was doing like 50 calls a week.
And I was converting people. We had 20, 30, $40,000 moms.
But the moms needed something or families need a lesser price.

Speaker 9 So that's why I wanted to do this.

Speaker 6 And it's not an account.

Speaker 3 Cool.

Speaker 3 Okay, a couple of things. So

Speaker 3 you said right now the link to the webinar is inside of a PDF and that's how they, that's how they, and there's watching video that's live somewhere, right?

Speaker 3 Okay. So that's, that's my biggest flag initially is just like,

Speaker 3 people don't watch webinar replays unless there is,

Speaker 3 again, this is for me doing like

Speaker 3 hundreds of millions of webinar views, right? Like people watch a webinar because there's a live event happening. There's excitement, there's all these things, right?

Speaker 3 So the register and they'll show up. And then the replay, they almost will never watch it unless it's disappearing.
So if you ever notice any campaign, you come with me, what happens?

Speaker 3 I talk about this exciting thing that's going to happen. They all register.
And then I do the exciting thing. And only 20% show up.
So 80% who register don't actually see it.

Speaker 3 And then I send a replay and almost nobody watches it. And so what I do is for about three days, I'm like, hey, here's the replay.
Here's the replay.

Speaker 3 And then I'm like, hey, the replay, I'm pulling it down. It disappears Sunday at midnight.
And then nobody watches it again. And then Sunday at like 5 p.m., I start sending out email, email, email.

Speaker 3 And all of a sudden, Sunday at 5 p.m. till midnight, everybody watches the webinar because it disappears at midnight.
And then we get all the money. So like

Speaker 3 people just don't watch long videos unless there's a reason. So the reason is either it's live or it's disappearing.
Those are the two things that get people to take action.

Speaker 3 I mean, otherwise humans don't do anything. And so what I recommend doing is taking your presentation.

Speaker 3 I can not knowing the presentation at all, because that may or may not, but you said you had 11, you had 11 people watching two bot of your warm audience.

Speaker 9 Yeah, and I had people that already purchased a program watch this, and they're like, oh, I wish I had that before I signed up because I've explained so much.

Speaker 9 So, I think it's on the mark, just getting from client past client feedback.

Speaker 9 But I just felt like with a warm audience, I don't want to,

Speaker 8 I don't know, just because they're already so warm, you would think.

Speaker 9 Like, I don't want to be gimmicky in there either. Like, oh, you know, it's always going to be there because I'm going to do presentations that we're giving.
They're going to see that.

Speaker 9 So maybe I just have to go live, like, all different times of the day or something.

Speaker 3 It doesn't have to be live though. It doesn't have to be live, but it has to feel live.
So look, for a good example, so I'm going to pull up. This is salesfunnels.com.

Speaker 3 This is one of my webinars that SEAL converts first every single day. And it's not live, but it feels like there's a live event happening, right? And so this is just a webinar registration page.

Speaker 3 And if you you can even go through the process, we're using um

Speaker 3 I can't remember using zoom on this or webinar feel. Hold on, let me check real quick.

Speaker 3 We are using

Speaker 3 webinar fuel. Okay, so we use click funds for the front end, and then webinar fuel is the back end, right?

Speaker 3 So they register, then it comes class, it happens, and then webinar fuel lets you do a whole closed sequence, and it's disappearing and disappears at midnight or whatever, like all the kind of stuff you can build into that.

Speaker 3 But now it's all in there and it's evergreen and it's happening. But

Speaker 3 the difference is, well, why is my computer on? Let me pull you guys back over.

Speaker 3 The difference is, there you go.

Speaker 3 I have actually four monitors. And so somebody's like, I get lost.
There you guys. I found you again.
Okay.

Speaker 3 And so what happens is like in the thing, you're like, hey, new members come in. Step number one, go watch the, go watch, you know, go register for the webinar training.
It's happening this week.

Speaker 3 So you're pushing them to this evergreen version, right?

Speaker 3 And that's happening. The email is like, hey, make sure you go watch it.
Make sure you go watch it. Make sure you go watch it.

Speaker 3 But you're having them go do an activity where they're actually registering. They're

Speaker 3 anticipating an event happening. They're watching the live event.

Speaker 3 There's a sequence that's taking it, they're breaking it down, the sequence that's taking it away, because that's what's going to get people to actually watch it and actually buy as having those elements are key.

Speaker 3 Just having a webinar, even though webinars are the best thing in the world, having it in a spot that people can watch, human psychology just doesn't let them do it for whatever reason.

Speaker 3 You get a couple people who do, but for the most part, it's got to have all of the all the fanfare and the frills and all that stuff that's all the marketing weird stuff is all developed because it actually it actually works.

Speaker 3 And so that would be my recommendation right now. And then I would I would test that.

Speaker 3 And then phase two, then if that doesn't work or whatever then I come back to the actual presentation and maybe look at like the tweaks and changes there. I think right now you have a process problem,

Speaker 3 not a product or

Speaker 3 a or or a presentation problem as far as I know. I would say the process is the thing that's that's glaring in my mind.

Speaker 3 I'm like, oh, if you fix that, I think the other pieces, at least we'll know what's wrong on the other pieces. You know what I mean?

Speaker 9 Maybe I'll just do like a big welcome instead of like a welcome post that they get on like what to do.

Speaker 9 I'll just go live the week after that everybody's come in and say for all the human members what we're doing this week.

Speaker 6 take it more personal then, and then do exactly what you just said. Okay,

Speaker 6 yes,

Speaker 9 okay, thank you so much. Appreciate it.

Speaker 3 No worries, good luck with that.

Speaker 5 I already got my gold nugget. That was it.
It took you 18 minutes, Russell. That's a record.
Great stuff.

Speaker 3 Hey, let's see. Let me get you a gold nugget so far from one of the things.
Type a gold nugget in the comments. I want to see some gold nuggets.
Yeah. Or make sure it's worth everybody's time.

Speaker 5 Absolutely.

Speaker 6 All right, we got some gold dropping.

Speaker 10 Next up is a little song from CarMax about selling a car your way.

Speaker 1 So fast.

Speaker 11 Wanna take a sec to think about it.

Speaker 1 Or like a mom.

Speaker 11 Wanna keep tabs on that instant offer. With offer watch.
Wanna have CarMax pick it up from the driveway.

Speaker 10 So, wanna drive? CarMax. Pickup not available everywhere.
Restrictions and fee may apply.

Speaker 5 Let's roll over to Chris. If you're available, Chris, I'm going to try and print out your last name, but watch me butcher it.
Chris, Ribus, Arxes, Arks.

Speaker 12 That's pretty good. Hey, sorry, I'm driving.
I hope I won't be cut off.

Speaker 12 So I've got a question regarding

Speaker 12 building your audience and launching your product at the very beginning.

Speaker 12 So I've got an online course which I build first without actually, you know, spending any any time on building my own audience.

Speaker 12 And I'm just curious, Russell, what is your opinion on

Speaker 12 just trying to do like cold selling? And like, because my

Speaker 12 this is also

Speaker 12 an idea that hit me recently that initially I was thinking of selling the online course B2C to developers. This was like a burnout mitigation,

Speaker 12 you know, sort of coaching program.

Speaker 12 But then what hit me was that it might be a better idea to actually, you know, approach managers or like CEOs of big companies.

Speaker 12 And I'm just curious, you know, what is your opinion

Speaker 12 like, you know, time-wise, if I were to try and accelerate a process to get my first sale as soon as possible, would it not be a better, better idea just to do, you know, cold sales, go through like, you know, Hunter.io or something like that, grab the emails of you know tech managers or CEOs and just start emailing them and you know maybe offer a massive discount at the beginning and and see how that goes or do you think that's not the greatest idea how how would you approach this what's the price point on what you're selling

Speaker 12 two thousand dollars

Speaker 3 is it three thousand

Speaker 3 two thousand two thousand as coaching for

Speaker 3 people to help them avoid burnout burnout

Speaker 12 exactly yeah for developers yeah for you know software developers

Speaker 6 okay

Speaker 3 if you sell it to the companies that you think in like let's say they got 50 developers like would you have licensing for them or would you just

Speaker 12 how would you structure that yeah exactly so yeah so i haven't thought about that yet there there would be some sort of licensing so probably not like you know 50x 2000 but yeah probably like a thousand for

Speaker 12 like a license for say

Speaker 6 and then you can

Speaker 6 yeah

Speaker 6 yeah.

Speaker 3 So, for me, obviously, um,

Speaker 3 you know, if you were to ask one of my buddies who loves phone sales, they would tell you, yeah, just call the phone, start calling people, but I don't love phone sales, I think they're the worst thing ever.

Speaker 3 I'd much rather like creating a one-to-many presentation and driving people to that.

Speaker 3 So, my question would be: the things I would be thinking through is number one is like you've got two target audiences you're kind of talking about. So, one could be,

Speaker 3 you know, obviously the developers themselves, and then number two is the companies.

Speaker 3 And so, if it was me, I would create a presentation. I'd figure out which ones I want to target first because they're different, and the presentation is going to be different, right?

Speaker 3 Depending on which one it is. So, it's figuring out which one you think is the low-hanging fruit, or eventually, you can do both, right?

Speaker 3 And then it's like you can do the same thing, you can do cold outreach, you can get emails, you can, you know, you could do all those kind of things.

Speaker 3 But I wouldn't be pushing to a phone call unless your price point's really, really high. If it's $2,000, it's not worth anyone's time to get on the phone with them.

Speaker 3 So, I would be pushing them to a one-to-many presentation. It could be an evergreen webinar, it could be a group one.

Speaker 3 You could spend a week filling up and doing one group call, your group webinar a week or a month, you know, with them. There's a lot of different ways you could do it.

Speaker 3 But, you know, that's kind of the kind of the process.

Speaker 3 Have you tried,

Speaker 3 again, I'm not that familiar with either of those two audiences. Like, are there podcasts for those people? Are there email lists? Are there blogs? Like, is it easy to target

Speaker 3 either of them right now

Speaker 3 through ads and stuff like that?

Speaker 12 Yeah, yeah, yeah. There are audiences.
There are congregations of software developers.

Speaker 3 Is that a big pain point they have is burnout?

Speaker 6 Well,

Speaker 12 I don't think it is a huge issue from

Speaker 12 the point of view of individual developers. Because at the end of the day,

Speaker 12 if they get burnt out, they, you know, they'll still probably get paid. They'll probably find another job.
I don't think it's a huge issue. But I think that companies,

Speaker 12 you know, just start investing more into their employees.

Speaker 12 So I was thinking that that might be sort of like, you know, as telling point that, hey, if you've got this, you know, amount of money that you need to spend on,

Speaker 12 you know, the welfare of your employees, you might as well spend it on this mitigation program, which will allow you to save a lot of money in the long term because, you know, you will have lower churn of employees and stuff like that.

Speaker 3 Yeah.

Speaker 3 If that's the case, then, like, again, I mean, I would still follow the same playbook we're always doing, right?

Speaker 3 It's create the one-time presentation, figure out the offer, and then from there, going out and getting traffic. And so you can get traffic like you're talking about,

Speaker 3 but I would test it the freeway, like we talked about at the beginning of the call.

Speaker 3 Like, I would go and track down some of the podcasts and like talk about the issues, talk about the problems, and like using that as a good platform.

Speaker 3 The reason why I keep pushing people to podcasts, by the way, if you guys want to know the reason, is like.

Speaker 3 Like an ad's an ad, right? Someone's scrolling through Instagram or whatever. They see you for five seconds and they buy or they don't, like, and those are really expensive leads.

Speaker 3 Like, we might spend 10, 15, 20 bucks per lead. Like, it's insane.

Speaker 3 If I get a podcast, I get that person's ear for 30 minutes to an hour i'm talking we're telling stories we're building rapport building relationships and i push them to a webinar and it's free so like you get you get all this mind share with somebody then from there you push them to a live training like the the quality of the people come just are so much higher right and so it's a great way to test things initially it's a great way to like start making sales without costing you a lot of money up front um and then what you also find is when you're being interviewed or you're doing all these podcasts is you start figuring out what people's actual concerns are and what they like you just get deeper into it like the more the more podcasts i'm on like i told you guys earlier i had this huge like 10 million plus dollar idea during the last webinar.

Speaker 3 It's just like me just talking to everyone. Someone said something, I'm like, haha, I got it.
Like, just like the more you're in there, the better you understand the actual concerns.

Speaker 3 And maybe you'll find out by doing that. Like, ah, it's not the managers.
Managers aren't the ones pulling it. Like, there's someone, Daniel, in the comments right now.

Speaker 3 He's an IT guy. He said, he said, my opinion, the managers won't care enough to pay because they don't actually feel the pain.
The devs will definitely feel the pain. It'll be real.
So it may be that.

Speaker 3 That market's not the right one and the devs are. And we don't know that till you actually

Speaker 3 till you put it out there a bunch, you know?

Speaker 3 know so i go hit three or four dev podcasts three or four manager podcasts and then from that you'll get a lot of data and then you'll know but then everything after that is the same process pushing a webinar one-to-many presentation close them on the offer and then tweaking you know tweaking stuff like that and eventually get better and better at that then you come back and you reinvest the money into ads right and the best thing our highest converting ads right now are me being interviewed on podcasts like you take the video of podcasts you chop it up in a million little ads and like those out for like the reason why i'm doing so many podcasts lately is only because it's that i have to go make ads and like these out convert those ads it's crazier so like people are like russia can you know podcasts i'm like if video then yes because i'll use it for a bunch of ads so it kind of like is multi multifunctional that'd be my recommendation for you

Speaker 3 okay thanks and how many podcasts would you say is enough to like judge if the idea is solid like three or four did you say do you reckon there's maybe enough data yeah i mean it depends on the size of the podcast too you know some people's podcasts have like eight listeners so that's hard to judge but but you know good sized podcasts where they're getting a couple thousand downloads per episode.

Speaker 3 You get, yeah, two or three of those. You should get some, you get some pretty good data.
You'll kind of start filling it out and knowing.

Speaker 12 Good. Thanks a lot, Russell.
Really helpful.

Speaker 3 Yeah, no worries. Good luck on that.
Tell your kids hi, they're cute back there running around in the car.

Speaker 5 Uh, Chris, I'd actually like to use you to continue the thought experiment. Is this a new program? Do you have reviews and proven success, or is this a new thing you're bringing to the market?

Speaker 12 No, this is something completely new. I just built it and

Speaker 12 that's it, and it's just sitting on my hard drive.

Speaker 5 Okay, amazing, Russell. I've heard this question millions of times over the years.
I'd love to hear what you think about it.

Speaker 5 Many times, we find people who have a new idea, a new offer, a new product, a new service, a new thing, and they say, I have two customers. I can work with the people or the owners, just like this.

Speaker 5 I can help the devs, or I can go to the CEOs. Who do I target? And

Speaker 5 I always

Speaker 5 just tell people, start start with the devs because, like, and I'd love to hear what you think about this.

Speaker 5 If you, as a CEO, if somebody came to you and said, Hey, I have a training that I'd love to license to your company that will help all of your employees reduce burnout and increase their productivity so you can increase your profits.

Speaker 5 And you say, Great, what is your success? And they said, This is a new program. We've not done it with anybody.
Are you ever buying?

Speaker 3 Great point.

Speaker 6 I would never buy that.

Speaker 5 Like, you are a CEO, you own a massive company. Would you ever buy a program for your customer, excuse me, for your employees from a company without a proven track record?

Speaker 3 No, you're 100% right. So what that means

Speaker 3 is, and you know the answer to this, Dante. I know where you're leading me, but

Speaker 3 it's awesome. So when I started my coaching program a decade and a half ago, this is pre-click funnels.
I had been doing funnels.

Speaker 3 I was even writing the dot-com secrets book at the time, and I was like knee-deep. And I knew how it worked for me.

Speaker 3 And I was like, this is the greatest thing in the world and then but I had the realization where like I don't know if I actually know how to do this for other people I do for me to do it for other people and so my first phase was not to go and try to start selling my first phase was like let me find somebody who is like my dream customer that I want in the future let me find that person and then I'm gonna go serve them just to prove this actually works so for me at the time I gained I had gained a little weight I was a little more porkly back then 12 years ago than I am now and I was trying to lose weight I was studying all the different biohackers and this and that and all sorts of stuff and one of the people that jumped out was Drew Cannoli from FitLife TV.

Speaker 3 He now owns Organifi. But I messaged him like, hey, man,

Speaker 3 I want to come work for you for free. He's like, what are you talking about? I'm like, I'm going to come build funnels for you and help you out.
And he's like, what's the cost?

Speaker 3 I'm like, it doesn't cost anything. He's like, what's the catch? I'm like, there's no catch.
And I was like, sure.

Speaker 3 So I flew out there and helped them build out the strategy for everything that eventually became Organifi. They're supplement brand.

Speaker 3 They launched it and they've done, I think, over $100 million in sales now. Right.
And then Drew made me this video. It's like, dude, Brunson came to our office.
We were struggling.

Speaker 3 And it tells the whole story and that became the ad that launched my launched my inner circle and then fast forward a little while like click funnels launches i'm like okay i need success stories that these funnel things actually work like who can i work for for free so i'm like well who are the people i look up to so i was like tony robbins um uh David Asprey, Dave Asprey, who had Bulletproof had just launched, Bulletproof Coffee had just launched.

Speaker 3 And Neil Strauss was an author who was like one of the best authors in the world. So I messed all three of them, like, hey, can I work for free? And so we flew out.

Speaker 3 I built a huge funnel for Tony Robbins' new book launch. We launched it for free.

Speaker 3 Then I went Dave Ashbury for his new book launched with the whole thing with Bulletproof Cafe, filmed the whole thing, we launched that one with him. Neil Strauss had a new coaching program.

Speaker 3 We filmed all that, helped launch the funnel. And I was just working for free.
And then, what happens? People are like, Russell's really good at building funnels for other people, right?

Speaker 3 Click funnels, coaching for everything else kind of got built on the back of it. So, if you don't have the success stories yet, but you got the content, the curriculum, all that kind of stuff, cool.

Speaker 3 Go find three or four people and go blow them up. Help them, they get they help them change their life, uh, just to prove that what you do uh actually matters and actually works.

Speaker 3 Um, and then those the case studies that you get from that is what you'll you'll be able to roll into into having success.

Speaker 3 And so, those are the those are the elements that I think are the most important

Speaker 3 that we do. And it also is nice because it helps you to also like finalize and really perfect your content.

Speaker 3 Sometimes we build a course or something, and then someone else goes through and they get stuck.

Speaker 3 When you're doing it with somebody, it helps you like unlock, like, oh, I forgot about this, and this, let me add a module and this, oh, let me help them understand this.

Speaker 3 And just it fine-tunes your teaching, your thought, your thinking, and your frameworks and stuff as well when you're doing live with somebody.

Speaker 5 100%. Yeah, alchemist, you're right.
Russell is fire.

Speaker 6 Couldn't dream.

Speaker 5 Love that. Hey, let's keep this train moving.
Let's roll over to Love Served Warm. That's a dish I can take.
How are we today, love?

Speaker 7 Oh my God, it's me. How are you?

Speaker 9 Oh, my God.

Speaker 8 Okay, let me do my question.

Speaker 8 I've loved you for so long, Russell.

Speaker 8 I do extremely well. When I say well, I mean one of my last viral reels got 7.3 million views.
I had 500 signups to the webinar. I ended the webinar with no sales calls.

Speaker 8 I had a lot of people stay to the end. And I felt like they were, I'm not sure if it was over teaching or if my ICA is just, she's a woman who has tried everything to get pregnant and failed.

Speaker 8 I'm not sure if there needs to be. more touch points be like if the if just contact to webinar was too much or I don't know

Speaker 3 gotcha um okay so it's 500 people register what was the price point what you're selling the end of the webinar 997 for um 997 10 000 for six months

Speaker 3 okay 10 grand for six months and then you push them to an order form or are you calling taking a phone call or what's the what's the process from there pushing them through to um to a sales call Okay, did you get, did people take the sales call from the webinar?

Speaker 3 Was it a paid sales call, a free sales call?

Speaker 8 A free sales call do they know the price of the offer yes it's posted on the sales page

Speaker 3 uh where they were they registered for the call or

Speaker 3 yes

Speaker 3 and do you talk about the price during the webinar

Speaker 8 no well i did the pitch at the end where i just i went through my price um they stayed to the end yeah i had a lot of people stay but

Speaker 8 no and it's a problem that i'm always viral I feel like I may post like content that attracts, but not content that converts.

Speaker 6 Yeah.

Speaker 3 I think I know your actual problem. I think there's a simpler explanation.
So

Speaker 3 if you're following, it sounds like you're following the perfect webinar structure to a T.

Speaker 3 How to explain it? The structure is perfect when you are selling distracts in order form. When you're pushing to a sales call, a lot of times I'll tweak stuff and I'll deviate some things.

Speaker 3 So what that means is,

Speaker 3 because $10,000 price point is like a sticker shock for people like, oh, you know, and they're not really sure.

Speaker 3 And so if I know that, what I'll do, in fact, a lot of our our webinars we're doing right now for our certification which is a $7,500 year program

Speaker 3 we've been doing we've done a bunch of different tests like every week we're running a new test so this week where the test is we're running because last one's very similar we pushed to directly in order form I think about two sales I was like ah that numbers didn't didn't work so what we're doing now is we're shrinking the webinar it'll end up being probably about 50 minutes to an hour max and what we do is the stack in the clothes shifts.

Speaker 3 So instead of doing this huge stack in the closet, we're pushing the offer and the value and everything of like that it becomes a very very um like a like a 10 minute version of it that talks about like the things they're gonna get but we're not going into the pricing we're just giving them um the belief or giving them the um

Speaker 3 uh the excitement about what the offer actually is right and then because we're pushing the sales call we don't talk about the price like obviously this isn't um you know this isn't gonna be uh it's not cheap um but obviously it's not a fit for everybody either uh because you know infertility and pregnancy and all that kind of stuff is we got to make sure this is actually going to work so what we do is we actually jump on a call we're going going to find out if you are a good candidate for the process or whatever that we do.

Speaker 3 If it is, then at that point, we can talk about pricing and if there's a payment plan, all that kind of stuff we'll figure out on the call.

Speaker 3 But if you know you want that and you want all everything, all the benefits we talked about, go register for the call. We push people to the call there.
And you don't talk about the pricing.

Speaker 3 You make sure you're not telling them it's going to be cheap. It's like it's not, it's not inexpensive, obviously.

Speaker 3 But we don't know if it's going to be a good foot for you. So we have to find out that first.
And then from there, we can figure out, you know, because some people need to put on financing.

Speaker 3 Some people need to, like, we'll figure all that out on the call. Don't worry about that.
Just come on the call.

Speaker 8 and then the phone call gives you the ability um to do that more correctly does that make sense yes i'm and i'm feeling it take the price off they are disqualifying themselves because they can't they don't know the value yet

Speaker 3 yeah and they don't know that maybe you have a payment planner maybe you can do financing for there's a million different versions of that you know um i think the the goal of the webinar would be to give them hope uh and and belief like hope that it's possible belief that you are the person that can help them and then get them on a call so that point you can like you can walk them through it because for for whatever reason it it is harder for people to write a check for ten thousand dollars uh straight from a webinar than it is on it's just it's just a different

Speaker 3 a different thing but they most people want some kind of touch point so for ours like we're doing the same thing uh on the test i think it's running uh next tuesday or wednesday but same thing we shrunk the webinar and we're pushing directly uh doing all the thing and then uh pushing directly to the sales call which then will pick up and then they'll they'll do the sale at that point so that'd be my recommendation because i i think I think you're like 99% there.

Speaker 3 I feel like that'd be the piece I would tweak. If you're selling a $1,000 course, I would say, just just maybe it's a presentation problem, but ten thousand.

Speaker 3 I'm like, okay, I think if you just shifted the process a little bit, I bet that would that would solve the problems.

Speaker 8 I will definitely do that. Thank you, Russell, for all you do.
This was an amazing opportunity. Thank you.

Speaker 3 No worries. Is that your handle? Love, Server Warm.

Speaker 8 Yes, it is.

Speaker 3 At Instagram?

Speaker 8 Yes.

Speaker 9 TikTok, Instagram, everywhere.

Speaker 3 Okay,

Speaker 3 I'm going to follow you right now so I can see. I want to see the next

Speaker 3 thing.

Speaker 9 Oh, my God.

Speaker 9 I know about

Speaker 8 your story with your, I mean, I am up. I'm an absolute one.
Thank you.

Speaker 3 There you are. Hey, we're friends down.

Speaker 3 I just DM'd you. What's up, we're friends? So let me know.

Speaker 3 Next time you run it,

Speaker 3 that way, let me know if the numbers tweak or shift or whatever. I'd be curious to kind of keep on follow your story.
So let me know.

Speaker 8 Thank you so much.

Speaker 3 Yeah, thank you.

Speaker 5 So cool. Hey, I'm just curious, Russell.
I can't not ask.

Speaker 5 I'll never sleep again if I don't ask. That close, that sales coming in the back end, is that going to be a typical two-part close setter pushing to closer?

Speaker 3 You could, I, um, it depends. Uh, I,

Speaker 3 I like the two-part clothes less and less now. I'm more, I like, um, I think it's used to me.com series.
He's an expert seekers now. We also have the one, the one-part clothes.

Speaker 3 I like that one a lot better. It feels better.
It's anyway, especially for something like this. It's so personal, like fertility and things like that.

Speaker 3 I would probably do more of that one, which is the hold on. Do I have my books here? Where are they at?

Speaker 6 Comical for me. You know what I'm talking about.
He's always my books here.

Speaker 3 There's the two-step clothes and then the other one. I'll probably do the other one just because it's especially something intimate like this.
I think it'd be a lot better.

Speaker 10 You're a guy who just wants to look nice, but kind of nice where you might get a nice compliment on the niceness of your nice new outfit.

Speaker 10 Good thing Men's Warehouse has everything from polos to jeans and yes, suits, plus a team to help you find the perfect fit to make sure you look nice.

Speaker 11 Nice.

Speaker 10 Love the way you look. Men's warehouse.

Speaker 5 I've noticed over this past year that I've been blessed to work with you, I keep noticing speed, speed, speed, speed in like everything that you're doing.

Speaker 5 And is that because you're just getting better at marketing and business and you're able to move people faster in the journey? Or is it because maybe like it's 2025 and people are just moving faster?

Speaker 5 It was just an old mic, don't worry. Like

Speaker 5 1995, maybe because of the world we lived in, a two-part clothes was great. People had time to go between two different people.
It made them feel like they were in white glove.

Speaker 5 It made them feel VIP, and that was awesome.

Speaker 3 But maybe is it 2025 now everything is fast so you're matching i think it's part of that i think also chris cameron actually nailed it in the comments the webinar takes place at the center like the webinar like if i was going just to like vsl to to an to a form i may still go back to a two-part but when someone spent 90 you know 60 90 miss with you like that did that did the the majority of it now you're not credit card takers but there's a tier up so it's just like it's it's simpler like they've they've pretty quick pretty qualified ahead of that you know what i mean i think that's a part of it yeah especially if they're they're already following her account and they're watching and they're, you're getting 7 million views on these

Speaker 3 on these things. I mean, she's getting insane engagement.
Like that kind of stuff, people have a relationship, they're a connection there. They have belief in her already.

Speaker 3 So it's going to convert into sales a lot faster, I think.

Speaker 3 Most of the longer sales process is warming people up. But they already have that, you know, the more the, the warmer they are, the shorter the process can be.

Speaker 3 And that's why, you know, a webinar is 90 minutes to build up that relationship or challenge is five days or live events three 10-hour days.

Speaker 3 You know, like each of those things are all about like time and seat with your customer. The more time you spend with someone, the more likely they are to spend money with you.

Speaker 3 And so it's like, if we can do that in ways that aren't on the phone, that you're doing through content, through webinars, through challenges, through all the other aspects, the more that, you know, the better that becomes.

Speaker 5 Cool. Cola asked in the chat, would you recommend the same strategy for a 5k program? So are you really even looking at price point or are you really looking at the product that's being promoted?

Speaker 3 It's a little bit of both. I see,

Speaker 3 so I

Speaker 3 um

Speaker 3 the better you get, the better you can do it, right? Like, I've done webinars where I sell $10,000 thing, and I'm able to do it. Most people can't, though.
Like, it's not an easy task.

Speaker 3 So, typically for me, the $2,000, maybe $2,500 mark is kind of the cap. I tell people when they're doing, maybe it's even $2.99, three grand to cap on like just a straight webinar to a page.

Speaker 3 When you get above that, usually then it transitions to some kind of other mechanism to help close the sale.

Speaker 3 So for most people are selling, if you're selling $4.97, $9.97, $19.97, like, yeah, just do a webinar. But it starts getting higher than that, or you start getting resistance.

Speaker 3 That's when I start looking at, okay, I'm getting resistance. It's harder.
Let me figure out a way to do the call. I'd recommend, if I was most people, is I would, just because, again,

Speaker 3 the more layers you can put before you have to get a sales call, the further I get to salespeople. Like, I love salespeople, but they're the worst and the best at the same time.

Speaker 3 So the less salespeople I can have. So imagine instead you change your offer, where you do a webinar, you just sell a thousand dollar offer.

Speaker 3 And then from the thousand dollar people they go through the entire uh training course and then of that then you do um a three-day challenge for all graduates whatever and then from there you sell them the next thing and then now you don't need a you know you sell five thousand dollar thing you don't need it because they spent eight weeks with you on the thousand dollar you're like you can use the content and the training to move people without without sales people if you want to so i'm always looking at that because i'm like what things can i do that don't require of you hiring more salespeople um and so you know introverted russell has to use funnels because that's that's uh the thing that works the best for me but um yeah so if if you're like, I sold, I sell 5,000, I can't do a webinar then, like, no, then just make a thousand or $500 version to get people in, make the money from there, and then send them to the next step through the content to the next funnel, through the next, the next thing.

Speaker 3 I sell I sell a $250,000

Speaker 3 uh

Speaker 3 mastermind group, but there's no funnel for it. It's just people hang out for a long time, they hear me talk about it, and then eventually they're like, How do I get in that thing?

Speaker 3 Like, oh, just wire some money, it's cool,

Speaker 5 absolutely. Okay, I would have loved to see the constraint.

Speaker 5 Last time you were with us, you talked about building up constraint and then removing constraint in the last stack in your slide. Man, I would have loved to see that on a 10K product.

Speaker 5 All right, well, let's keep rolling because I'm about to have a gold nugget concussion over here. Danielle, if you're available, let's get rocking.

Speaker 13 Thanks, Dante.

Speaker 13 Appreciate it.

Speaker 13 Yeah, Russell, I just first wanted to thank you. I've been trying to build a funnel for two years.
Dante knows my story. I spent over $25,000.

Speaker 13 And in the last two months, since coming to ClickFunnels, I've built five of them. My low ticket offer, my high ticket offer, and now I'm teaching others to do the same.

Speaker 13 So I really just want to thank you for saving my entrepreneurial buns.

Speaker 13 My question with that becomes, if you were to build an affiliate business from scratch today, because I want to add that on,

Speaker 13 where would you start and what would that journey look like?

Speaker 3 An affiliate business, you as an affiliate or are you getting affiliates to promote your stuff?

Speaker 13 Me as an affiliate, right now I'm just promoting the one funnel away challenge.

Speaker 13 And then Dante and the group talked a little bit yesterday about selling full-on like funnel packages and kind of having like an affiliate business where you just give away the keys to the castle for free and then you get them in for your bigger items.

Speaker 13 But I don't really understand like the best route to take. Right now all I know is how to share what you do.
And I don't really know how to

Speaker 13 promote that properly or I don't really understand the affiliate world in general and what the first step is to take.

Speaker 3 Well, you are in luck. Next week, we are launching a brand new program called Affiliate Boot Camp.
It's literally a step-by-step, like

Speaker 3 three-month program that walks you through step-by-step how to do that. Great.

Speaker 9 Where's the link?

Speaker 13 I'll wire some money.

Speaker 3 Well, the good news is it's $7, so it'll be

Speaker 6 you don't have to wire it.

Speaker 13 Is it though? No, I'm kidding.

Speaker 3 Okay, it's not live yet, but it will be next week.

Speaker 3 Okay, be applied at affiliatebootcamp.com. I'm sure you'll see emails coming out.
So the page isn't layer right now, but yeah.

Speaker 9 I'll look for that.

Speaker 13 And then lastly, what's the best way to promote other than what I'm doing as part of my offerings?

Speaker 13 Like, what could I do instead of it just being like one of my five things on my Lincoln bio, like join the One Funnel Away challenge? Like, basically, I just, my course builds you in.

Speaker 13 So every single person that comes to me, you know, becomes,

Speaker 13 they have to use ClickFunnels and they have to go through the challenge. But

Speaker 13 don't some people make a lot of money just promoting ClickFunnels affiliate links?

Speaker 3 100%. Yeah.
We have a dream car contest. As soon as you get 100 people, we pay for your car.
And yeah, we've got hundreds of people who

Speaker 13 start.

Speaker 3 So one cool thing you'll see, sharing all my secrets, affiliate boot camp is also built in a way where

Speaker 3 when someone signs up for it, if you promote that, it puts people into your ClickFunnels account as well.

Speaker 3 It's white labelable. So basically, that's a tool.
And from there, we walk through how to drive traffic, how to create leads, all that kind of stuff happens in there. It helps you build a list.

Speaker 3 So a lot of the problems you're looking at literally will be solved by there. So I don't want to pass the question on, but just make sure I find you dive into that.

Speaker 3 But then the other side is just, it's coming back and like

Speaker 3 the people that are the most successful,

Speaker 3 they find a niche inside of the funnel world, right? So a good example is James Curran is one. He's probably on.
Who knows? I love the guy, but he like he started building funnels.

Speaker 3 He got certified, all sorts of stuff. But what he was like, he loved my linchpin books.
So he's like, linchpin funnels. It's like he like focuses on it, talks about that, specializes in that.

Speaker 3 So anyone who reads my book wants to linchpin, like, he pops up as like the guy who does linchpin stuff, right?

Speaker 3 I've got other people who like, they focus just on book funnels, like Rob Cosberg's example. Like, he publishes books on the back and he talks about book funnels.
So like, like, that's all they do.

Speaker 3 So like, because he's like so good at that and knows that like when people want a book funnel, they look at him, right?

Speaker 3 Like, so it's coming back and like inside of the ecosystem that you're kind of in right now, is there, is there a side that you like you love the most?

Speaker 3 You're like, I want to focus on this, like my niche inside of it.

Speaker 3 And then, and then from there, like, you look at James Kern, like, he, he makes a linchpin funnel and click funnels and gives away for free to the community. He does it.

Speaker 3 And like, he's just always doing stuff around that. And because of the value he's providing, like, everyone just starts giving him tons of money to build that certain specific type, right?

Speaker 3 And so for, like, that's what I'd be looking at. It's like, it's like, where can you carve your spot in the ecosystem that's like your unique thing that you want to like become known for?

Speaker 3 And then it becomes like a branding and positioning thing because that's how you'll start getting it where people will pay you high ticket to build that kind of thing, but also like they'll come in for content around that thing.

Speaker 3 You have the ability to talk about it because it's a specific thing.

Speaker 3 You know, one of the problems I have in my business is I have to be a generalist because I'm speaking to you know everybody in the world.

Speaker 3 If I wasn't like Russell Brunson, if I was just getting this business, I would not be a generalist. I'd be a specialist.

Speaker 3 I'd specialize on one segment and I would just go deep on that and become the person. Like Pedro O'Deo did a great job becoming the challenge guy.

Speaker 3 And like he focused on that and he built a, you know, a huge business teaching that, selling click funnels with that, like just all around

Speaker 3 challenges, right? So that'd be kind of the thing is like thinking about your own personal positioning because that'll make everything else so much easier.

Speaker 13 Okay. I teach that.
I was taught that. I mean, it's cliche, but the riches are in the niches.
So it's the same answer.

Speaker 3 Yeah. You just got to do it.

Speaker 5 Amazing. I love my job.
Okay. We're almost to the end.
And I know you have a really busy day. So I will get you out of here by one o'clock.
I promise, Russell. But let's take up the rest of the time.

Speaker 5 Saeem, I hope I pronounced that right. Thank you for your patience.
How can we help?

Speaker 14 I hope you can hear me.

Speaker 14 All right, perfect.

Speaker 14 I am very nervous talking to Russell Bronson. I can't believe that.

Speaker 6 Don't be nervous.

Speaker 14 Let me get my thoughts right.

Speaker 14 So, I recently got the six badges for Fountainhead from Prime Movers. And I'm waiting on the certification.
So, super excited about it. So, I'm going to put my question page around that.

Speaker 14 So, I'm doing webinars. Yesterday was my 10th one.
How I'm doing it is at the Perseview Work just trial. And as Russell Ranson always says, that

Speaker 14 let me take a deep breath. Sorry, every time I say your name, my heart races.

Speaker 6 Sorry.

Speaker 6 So

Speaker 14 I tested this out. So what I'm doing in short is taking Russell's core teachings, concepts, tweaking it into my own way.
And I'm heavy, I'm big into custom GPTs.

Speaker 14 So I've literally built funnels inside of custom GPTs, which goes to click puns. That's not the only thing I'm doing.
I have a cohort system where I,

Speaker 14 so at the end of the webinar, this is where I was getting it. At the end of the webinar, I do the stack and close, and it says, like, okay, it's going to be $23,000 value, et cetera, et cetera.

Speaker 14 But then I'm not doing a price drop. I am

Speaker 14 taking my school community as the container

Speaker 14 and then asking them to join the community to apply to be part of the cohort.

Speaker 14 And then I look at the application and I'm like, okay, if you're eligible for the scholarship, instead of what I usually charge five grand for, I'll be charging $19.97.

Speaker 14 I have got like nine or ten all testimonial clients again.

Speaker 14 No one's paid and a couple of them said, I'll pay you forward, which is okay with the first round, but this is the first time I'm doing it this way.

Speaker 14 I don't know if this is the right way.

Speaker 14 Like, what should I be doing differently? I'm very confused in terms of

Speaker 14 not being able to monetize it.

Speaker 3 So, the actual price is $2,000?

Speaker 14 That's right, yes.

Speaker 3 Then I would just sell it straight to $2,000 because you're adding a lot of friction to go from the price rise, they're excited, then you go to a school group and then go fill the application and then we'll call you.

Speaker 3 And then, but $2,000 is like an impulse buy. Like it doesn't need

Speaker 3 all those steps. You know what I mean? I would just finish the web, you got to the price high, I would just finish now.

Speaker 3 Now I'll do the price drop, go through the, follow the strategy as it is, and sell a $2,000 thing.

Speaker 3 And then after the webinar is done, after you do your closed down sequence and you take it away, then I would email the unconverted leads and say, hey, a lot of you guys are asking.

Speaker 3 You weren't able to get in or you needed blah, blah, blah, blah, blah.

Speaker 3 Go to the school community and apply. And then you can talk to some of our our team.
Maybe we can figure out something for you. And then that'd be like my second pass.

Speaker 3 But I wouldn't lose the momentum of the webinar.

Speaker 3 If you do the webinar right, there's so much momentum that at the point when you're at that point right now, there's people like literally, they've got their walled out and they're just waiting for the price to applicate.

Speaker 3 I'm ready. Like, this is the thing.
And if you're not pitching a $10,000 or $20,000 thing, like, just the money's right there, just take it and put it in your pocket. They want to give it to you.

Speaker 3 Just finish the, just finish the script. So that's, that's what I'd recommend.

Speaker 3 And then again, then after the webinar is done, then do the urgency, scarcity, close down sequence, pull it down, and then all the unconverted, then push them to that next piece.

Speaker 3 That'd be my recommendation.

Speaker 6 Okay, awesome.

Speaker 14 So, thank you for that.

Speaker 14 Yesterday, even like I have a couple of friends who joined, like from Russell Brunson's fire. Most of my friends are from there, and they were like, You got us nodding, but you didn't give us a price.

Speaker 6 I was like, Yeah,

Speaker 3 they're like, They're on the other end of the webinar, like, take my money.

Speaker 6 Why does he hate money so bad?

Speaker 14 Okay, I'll definitely flip it to that. Now,

Speaker 14 a quick question regarding the Prime Movers badges that I achieved. How would I utilize that to bring more people into my world?

Speaker 14 I started with like zero followers, and over the last 70 days or so, I was able to grow the school community to around 220.

Speaker 14 I'm sorry, mostly coming from your world because I'm very active in your world.

Speaker 3 As long as you serve them and tell them click funnels is the way, I'm cool.

Speaker 14 Yes, it is. And that's what they're like, you're the click funnels guy.
I'm like Russell Brunson is, but I am there to support you.

Speaker 14 How would you recommend utilizing,

Speaker 14 or what do you even recommend, utilizing those badges and the certificate to kind of

Speaker 14 showcase that, okay, this is what I do?

Speaker 3 Oh, for sure. Yeah.
That's what we give them people so you can do that. So I'd use them in your webinar.
I'd use them on your, you know,

Speaker 3 your landing pages on your, things like that for sure. Yeah.
Because that just gives you an extra level of credibility. Same thing like in the funnel builder certification program.

Speaker 3 I give people certificates and stuff. So they can, people try to hire them.
It's like, oh, you're gold, you're like whatever level they're at. And so, yeah, definitely, definitely use those things.

Speaker 3 It gives people, I like it more too, because like, sometimes when people hire a funnel builder and they're like, I wasted 25 grand and nothing came from it.

Speaker 3 Versus like, if they've gone through some sort of one of our programs, at least there's some credibility to know that like, these aren't just people who are good salespeople.

Speaker 3 These people actually know how to do the, do the thing that they're, they're doing. You know what I mean?

Speaker 14 Okay, okay awesome all right thank you thanks for answering all

Speaker 3 no worries great to meet you and thanks for helping support our community keep on building funnels man yeah

Speaker 5 thank you yeah it's also great content seeem like you got your funnel builder certification and you want to show off that certification so oh you build your know like and trust and authority in the marketplace so you can make the simple content that converts every single day the top five things i learned from completing russell Russell Brunson's funnel builder certification, right?

Speaker 5 And then you just basically talk about five things that you're really, really good at.

Speaker 5 And then the next day, the top five mistakes my colleagues made while trying to complete Russell Brunson's funnel builder certification.

Speaker 5 Like we can spin off 50 different pieces of content off each single certification.

Speaker 5 And then you can have, I mean, the whole year of content right there.

Speaker 6 Awesome. Yeah.

Speaker 5 Sweet. Great.

Speaker 6 Great stuff.

Speaker 5 Well, Russell, man, it is 12.55 and I just know the game.

Speaker 5 If we open up somebody else's question, then I'm going to have another question that I'm going to have to ask, and I'll keep you here way too long. So I'll thank you for your time today.

Speaker 5 Do you have anything you want to end with?

Speaker 3 Yeah, no worries. This is fun.
I like having the Prime Mover group in here as well. And so if you guys like that, we'd love to invite you.
I try to make it every Friday when I'm in town.

Speaker 3 The summer has been a little chaotic, but I should be here more often over the next few months. But yeah, I love having people coming in.
It's fun and hopefully gives you guys a lot of value.

Speaker 3 How many guys, actually,

Speaker 3 not just a gold nugget, but in the comments, if you type in the specific gold nugget you got from today. I know, again with OFA, you guys are building out webinar funnels in Prime Movers.

Speaker 3 You guys are building out your one-to-many presentations. You guys are in similar, I mean, different programs, but similar stuff we're talking about.

Speaker 3 And I just want to see what gold nuggets actually landed with you guys.

Speaker 3 It helps me selfishly because then I know, like, as I'm doing podcasts, there are things like going deeper on some of these threads that you guys like, oh, because sometimes I don't even know what to talk about until like we're in a group, and all of a sudden we're in a conversation, something cool pops up.

Speaker 3 Um, oh, sweet, okay, they're all coming through here.

Speaker 3 So, we've got uh, the podcast guests, get testimonials, ASAP, and leverage, seeing the webinar to book a call, higher price points get on podcast um affiliate programs on the back end how to grow organically oh now it's going fast there's too many cold muggers flying structure higher price points uh sunday ticket to the viewers different price points uh all using me on get on podcast this is good start a low ticket close on webinars send after they get in podcast clips for ads yes yes yes um start a podcast give you be proof uh concept to get uh get proof of concept for unproven ideas um journey in your world equals content uh i missed Funnel Fridays as a replay.

Speaker 3 Yes, log into ClickFunnels. Click on the learning section.
There's a whole membership with all the replays of Funnel Fridays.

Speaker 3 When working Dream 100, think about a creative slant when segments they are you're having today that you might fit. Yes, Dream 100.

Speaker 3 Everyone like reads the Dream 100 and they go spam a bunch of people. It's like, no, no, no, no, no.
Dream 100 is about

Speaker 3 getting to know.

Speaker 3 Like, if you look at like my Dream 100, I listen to their podcasts. I follow their feeds.
I up to date. I know about their kids.
I know about their families.

Speaker 3 So when I see them, I'm like, hey, how's so-and-so doing? And they're like, Russell, like, you watch my stuff? I'm like, yes, I do. Like, the Dream 100 is, it's not like a technique.

Speaker 3 It's like how to like build actual relationships with people.

Speaker 3 Yeah.

Speaker 3 So anyway, podcast clips using ads, multiple avenues to reach a community, webinars, podcasts, coaching, high visible person exchange for public recommendations, not marrying them first, out of my name.

Speaker 3 Let's see. Oh,

Speaker 3 all right, cool. So.
Yeah, that was fun, Dante. I appreciate you always doing this behind the scenes for everybody.
And then everyone, thanks for jumping on today.

Speaker 3 Hopefully, you all got something good out of it for today for your presentations. All you guys know, you're one funnel away, you're one presentation away, you're one offer away.

Speaker 3 You know, this game is not that difficult, it's all about a couple things. It's like creating really good offers, right? Creating a good funnel, creating a presentation, driving traffic.

Speaker 3 Those are the four steps. You do them over and over and over again, and you win this game.
If you watch me play the game, I'm doing it over and over and over again in multiple different businesses.

Speaker 3 I just love it. It's so much fun, it's so addicting, and it's the best thing in the world.
So, thank you guys all for hanging out. Thank you, Dante.
I appreciate you.

Speaker 5 Thank you for your time, Russell. That was amazing.

Speaker 3 Do you have a funnel, but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling.

Speaker 3 If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com/slash podcast.

Speaker 3 That's sellingonline.com/slash podcast.