The Questions Entrepreneurs Ask Me Most (And My Exact Answers) | #Marketing - Ep. 60

What's up, everyone?

This is Russell.

I just got off the coolest QA call in the history of all time.

Maybe not, maybe not of all time, but definitely up there.

I've been doing more QA calls with the One Funnel Away group and also the Prime Mover group.

And so today we combined them together and we had a lot of fun.

And there were some really cool insights I think you guys are going to freak out about.

We had everyone at the end drop like what was the gold they got from the session.

And those gold bombs were dropping from heaven.

It was really fun.

So I thought I'd give it to you guys to have a chance to listen in behind the scenes of the QA call from our One Funnel Away Challenge.

And by the way, if you need help and you want to blow up your business, you need to be part of One Funnel May Challenge.

It's literally free with your ClickFunnels account.

So if you go to onefunnelway.com, you go sign up for it, and then you got it.

If you have ClickFunnels accounts, free.

If you don't have a ClickFunnels account, then guess what?

You get a free trial to ClickFunnels and they do One Funnel Away Challenge.

So if you want to be on live Q ⁇ As like this with me, just go to onefunnelway.com.

Other than that, I hope you guys enjoy this session.

It's going to be a lot of fun.

There are some cool things.

I don't know.

Every time we do these Q ⁇ As, man, they're just magical.

So hopefully in the future, you can be on one of these calls.

I can answer your questions specifically.

But hopefully, until then, that these give you guys some good insights for whatever it is you're working on in your business.

Thanks, everybody.

And I hope you enjoyed the Q ⁇ A call from OFA.

This is the Russell Brunson Show.

Great to see you guys.

Great to have you here in OFA.

It is Friday, and it is another beautiful day.

It's 11.59, which means very soon, just a minute, we're going to get started with our Russell session.

I i am fired up for today and so is russell as well and we had a really great idea russell had a really great idea i shouldn't take any credit not my idea at all it's all russell but he had a great idea he said hey dante how about we bring the prime movers in next time to the session and we can use some of them running webinars for other questions and examples too so a rising tide can raise all ships and of course my response is the same one i always say russell you're a genius so we did it and now we have all the prime movers in here with us it is so great to have you guys here today Welcome to OFA.

On that note, the man is here himself, Mr.

Russell Brunson.

I haven't seen you in two weeks and I've been missing you like crazy.

What's up?

I miss you too, man.

I'm doing awesome.

Great to see you.

How you feeling?

Feeling good.

How's the arms?

Oh, they're insane.

Look at how huge they are.

I'm four months post-surgery.

I wrestled yesterday for the first time in four months.

So if you don't know, I got both my biceps ripped off the bones and I had to get double arm surgery because, you know, that's what you do when you're wrestling at this age.

It's it's been amazing but I'm good

is Todd back in office in Canton yet or no not yet he's back on Monday okay I'm pumped so Todd my business partner who built click funnels has been out of town for the last month so he's back in town so I'm so excited click funnels so many fun things happening I got so many cool things to share with him and you guys but I just before we dive into this Dante said I'm excited.

I am for so many reasons, but also I just did the Funnel Fridays call.

And in that call, I had like an aha that I think will lead to an extra, I don't know, definitely eight figures this year inside of ClickFunnels from one aha So my goal for all of you guys is in the next 60 minutes while we're doing this I'm gonna hopefully give you guys one aha You don't need two ahas you don't need three aha you just one specific thing if I give you one tweak one idea one shift

Again like that one idea for me if it doesn't make at least an extra $10 million this year Something's wrong with my with me And if I can give you guys one gives you an extra maybe it's a thousand bucks Maybe it's 10,000 maybe it's a hundred like whatever that is I'm hoping to bring that and share with you guys again We got all the OFAers We got a bunch of the prime movers who are both both sides of you guys are all working on webinars.

So, we're talking about webinars and challenges, and who knows where else we'll go today.

But that's my game plan: to give you guys one aha.

And then, if we did that, then we use this hour wisely.

So, there you go, Dante.

I'm excited for this.

It'll be fun.

I got the hard hat on.

Let the gold nuggets fly.

So, let's get into it.

Ellie, let's go to you first.

You've been super patient.

Thank you for your patience.

How can we help?

Hi, good morning.

It's so great to be here.

So,

I am just starting out with online advertising.

I know that sounds awful, but it's the truth.

And I've put together a web class,

Russell's web class, and I have a click funnel.

So what else do I need?

Ellie, are you basically saying I have a funnel, I have a webinar, a one-to-many presentation.

How do I get it out there to people?

Yes.

Yes.

So

do I start with my dream 100?

What do I start with?

I'm open, I'm coachable,

and I'm really happy to be here.

Very cool.

All right.

So a couple of things to think through.

I don't know you well enough to know your exact situation.

So I'm going to give you the criteria that I would normally, if I was, if I was going to spend a day with you to go deep on this.

For most people, some people have more money than time, some people have more time than money.

And so the answer is different based on that.

And so if you've got more money than time, then I would drive into paid ads would be the direction I would go.

If you have more time than money, I would drive more so into like either free content or like the affiliate side.

So which direction do you think is more likely for you?

A mix of both.

Mix of both?

Combination of both.

So

I have time.

I would say I have more.

Oh man.

Zoom.

Here we go.

Live Q ⁇ A.

Okay.

I think you said you you have more money than time, but or do more time than money.

So

I would say more time.

Okay.

Okay.

So when we launched ClickFunnels initially and when I've launched basically every brand I've done, I don't normally start with paid advertising right at the gate because there's so much to learn and figure out and there's ups and downs.

And if you're not careful, you can lose a lot of money really quickly.

In fact, I had a

somebody who would join my programs and they're like, I'm buying ads.

It's not working.

And I was asking their numbers.

Like, yeah, I spent $250,000.

It's not converting.

I was like, what?

Why wouldn't you stop after like $500?

Why do you keep spending?

Anyway, so sometimes that can be dangerous.

So like the way that it's like, there's no danger, it's no risk.

It's like, let's just go figure out how to make some money is 100% dream 100, right?

It's going out there and finding out who, the presentation you've created, what audience is already there that's ready to do it.

So a good example is I have a company called understand.me, and we just created a brand new webinar that's converting really, really well.

And I don't want to, I mean, I could go and buy, pay money and put ads and stuff.

I was like, I don't want to do that right now because I'd rather start start with money that's no risk, right?

So what we've done literally is Mandy Keene, who's like the attractive character of that business for me.

Right now, we have her going on two or three podcasts every single week.

And she goes on this podcast.

People interview her about personality profiling.

And then they ask the question, like, how can people learn more about you?

And she's like, you got to go to my webinar.

It's over here at whatever.

Right.

And she pushes them to the webinar to go register.

And then people watch the webinar and we're making sales.

So right now we're getting on all these.

different podcasts and things like that.

Number two is we're having her go into other people of coaching programs and she's doing free coaching in the coaching programs on how personality profiling works.

And then from there, she pushes people back to the webinar.

So right now, we have her doing all these things to get free traffic

because I don't want to spend money on this until we've proven the model, right?

Until

it's paying for itself and everything like that.

And so that's how that's with the new startup I'm creating on the side.

That's literally the way that we're doing it.

We haven't spent a single penny on ads yet.

And we're just doing Dream 100, doing podcasts, trying to get partnerships with YouTube people, finding people with coaching programs, and just going through that process over and over and over again.

I'm so curious.

Thank you so much.

I'm going to go do that.

Great.

Awesome.

Was that Dante?

I knew she was going to say that.

I love her attitude.

Yes, I am.

I'm going to go do that.

I love your attitude, Ellie.

Great attitude.

Great mindset.

I'm so curious, Russell, but if somebody's just getting started, right, maybe they're crafting their first one-of-many presentation, they don't have 10,000 reviews, they don't have the brand and status of Russell Brunson and ClickFunnels to go get on higher podcasts.

What would you recommend?

Do you recommend they start with more micro podcasts, smaller podcasts?

Or would you tell them spend their time and allocate their time into shooting for the big dogs?

So there's a couple of things to think about.

First thing is we think about podcasts because it's digital media, we stop thinking about it as media, right?

It literally is just media.

And so back in the day, back before we had the internet, I got media trained.

Like, how do I get on CNN and Today Show and things like that, right?

And so what we found is like, I hired a publicist and all sorts of stuff.

And I was like, yeah, I can go, I can be on the shows.

I'm great.

And they're like, why are you great?

I'm like, because I'm awesome.

Like, just put me on.

And like, no.

And what the publicist made me do do is like we had to sit down like what is like we figure okay like for this show let's say it's today good morning America or today's show or something we're gonna pitch right it's like okay what are the segments they're running right now what do we have interesting and unique that we can plug in that they're actually gonna be like oh this would be great for our audience and so our PR person wrote like 50 different hooks and angles and different stories and they would go to all these different media and they would pitch the stories right so that's how we do it in traditional media podcasts are the same thing if you just message a podcast like hey have a webinar can i come talk about it they're not going to say you're interested right with my understand not me business for example um that whole brand is about creating it's using personality profiling as a coach to be able to coach people help them become better and so inside of that we're like okay what are the hooks it's we're listening someone's podcast and like listen to the shows they're already doing like okay these shows are great this is how we could this is an angle to make this interview actually interesting to their audience so then you write that up and then you go and you actually pitch at the podcast saying hey um i've been listening to your last episodes uh i have a really cool story i think your audience would love and then you pitch them on the hook because if you don't have a brand they're not they're not going to put you on because you're the brand they're going to put you on because you're a good hook Cause you're, they, they need unique, interesting content for their audience.

And so that's this big secret.

So that's number one.

Number two, I'd say kind of what you alluded to is don't start trying to hit get yourself on Rogan, right?

You start getting yourself on like the lower podcast, but then you start moving up and then you leverage each one where like

we used to talk about this, and I think I talk about it in traffic secrets, but we talk about it a lot with affiliates, right?

You look at like there's different levels and tiers of, of people, right?

Like at the top, there's like Tony Robbins, and then there's the next tier, the next, you know, so there's tiers.

And if you try to message tony right now you're not going to get a hold of him like he's got too many gatekeepers it's too hard to get through but instead what you do is you figure out okay where are you at right now if you're at ground zero you're gonna look one tier up who are the people that are one tier up from where you're at right now who have had a little more success maybe they got a podcast they're getting a thousand downloads not huge but like they're i can i can message them on on instagram and they're gonna respond back to me right they're still at that at that phase like so i pitch there first and what happens you start pitching there and then it'll open up doors where eventually you go from being here to you rise up to that level and when you rise that level then you look at the next level above okay who's a little bit bigger than me You start pitching those people.

And then because you have some street credit, but if you're like, hey, I was on so-and-so show and so-and-so's, I'd love to be on yours.

Then it's easier to get to the next tier and the next tier.

So eventually,

that's, I mean, that's what I did.

It took me 12 years before I became business partners with Tony Robbins in Adventure.

But it was like that.

He was like, he was my number one.

But I was like, okay, how do I start?

I was a nobody.

Okay.

Who are the people that are a little bit more than me?

Let's figure out how to get to know them.

And then I got up to there.

And then from there, and just, I kept progressively doing that over time.

And then eventually, you know, you make it to the top of the ladder.

So that's what I would recommend.

But also, it's not just pitching anything.

Like, you got to be creative on your side.

Act like you're a PR agency.

I'm pitching myself on this podcast or to speak to the coaches in this coaching program, whatever that version might be.

And

that's kind of the game.

That's how it's played.

Yeah.

And it's the game.

It's the game that I learned 10 years ago when I first found you.

It's the catch-me-if-you-can methodology, right?

Like, if I'm going to be a high school dropout, but I'm going to become a national con man and I'm going to con Harvard so I can go teach a class on quantum mechanics.

I don't need to learn the entire class on quantum mechanics.

I just need to learn chapters one and two.

Just stay stay one chapter ahead.

Absolutely.

That's great advice that you shared.

And

that's advice that's held true over the years, gang.

Love that.

Hey, let's hop over to Nicole.

Hey, Nicole, how can we help today?

So I did my presentation.

I have an established business.

I made notes because I get flustered when I have to speak on the spot.

I have an established business.

I have kids

with no meds, no.

no medicine like that help them get off like

i have hundreds of reviews already i have a facebook group for about 5,000 now.

People come in via an ad.

That is very, very well.

I have two ads running.

I was doing one-on-ones, and that was between $2,000 and $5,000, depending on the child.

They needed something cheaper, and that's when I decided to invest in this, to do a $9.97 for POMs, because it's a much better thing for me.

And we're not seeing the results that I thought.

So is there a way that you would change

the presentation that you've done obviously works, but would you do it different in a warm audience

a little bit?

Okay, your audio is a little quiet, so I'm going to make sure I understand.

So, you got a Facebook group of 5,000 people.

You did the webinar, and just, so you said it didn't go how you expected.

How did it go?

Walk me through some of the basic numbers.

So, I did like three or four lives, and I guess percentage-wise, for the people that ended up coming, it was like 25%

ended up coming.

That showed up.

Hear me?

25% that actually showed up?

That actually signed up, right?

But I had small numbers.

Well, yeah, but I had small numbers coming.

I think I had 11 people that came to one live and two of them ended up signing up.

They're all warm.

So I ended up putting up the replay.

I'm like, okay, they're not going to come.

Let me just put it up so when new members come in, because we have about 20 new members a day coming in now,

they can just watch it at their leisure because they're busy moms.

And then you would think that they're converting.

they're not so i'm kind of like because it's because it's the replay

is it just the video in the members or in the in the Facebook group?

It's in yeah I put it in like a PDF where they get to do stuff so different and then the option is there for the watch and I know that they're watching I have to satisfy them watching and I have a whole follow-up sequence with emails and I'm in the group all the time so I just didn't know well maybe I have to maybe not talk about the price right then and there and do more one-on-one phone calls which I was doing that originally and I was running myself into the ground.

I was doing like 50 calls a week and I was converting people.

We had 20, 30, 40,000 moms.

But the moms needed something, or families need a lesser price.

So that's why I wanted to do this.

And it's not an account.

Cool.

Okay, a couple of things.

So you said right now the link to the webinar is inside of a PDF, and that's how they, that's how they, and there's watching video that's live somewhere, right?

Okay.

So that's, that's my biggest flag initially is just like

people don't watch webinar replays unless there

again, this is for me doing like

hundreds of millions of webinar views, right?

Like people watch a webinar because there's a live event happening, there's excitement, there's all these things, right?

So the register and they'll show up.

And then the replay, they almost will never watch it unless it's disappearing.

So if you ever notice any campaign, you come with me, what happens?

I talk about this exciting thing that's going to happen.

They all register.

And I do the exciting thing.

And only 20% show up.

So 80% who register don't actually see it.

And then I send a replay and almost nobody watches it.

And so what I do is for about three days, I'm like, hey, hey, here's the replay.

Here's the replay.

And then I'm like, hey, the replay, I'm pulling it down.

It disappears Sunday at midnight.

And then nobody watches it again.

And then Sunday at like 5 p.m., I start sending out email, email, email.

And all of a sudden, Sunday at 5 p.m.

till midnight, everybody watches the webinar because it disappears at midnight.

And then we get all the money.

So like people, people just don't watch long videos unless there's a reason.

So the reason is either it's live or it's disappearing.

Those are the two things that get people to take action.

I mean, otherwise humans don't do anything.

And so what I recommend doing is taking your presentation.

I, again, not knowing the presentation at all, because that may or may not, but you said you had 11, you had 11 people watching two bot of your warm audience.

Yeah, and I had people that already purchased the program watch this, and they're like, oh, I wish I had that before I signed up because it explained so much.

So, I think it's on the mark, just getting from client past client feedback.

But I just felt like with a warm audience, I don't want to,

I don't know, just because they're already so warm, you would think.

Like, I don't want to be gimmicky in there either.

Like, oh, you know, it's always going to be there because I'm going to do presentations that we're giving.

They're going to see that.

So maybe I just have to go live like all different times of the day or something.

It doesn't have to be live, though.

It doesn't have to be live, but it has to feel live.

So, for a good example, some pull up.

This is salesfunnels.com.

This is one of my webinars.

Seal converts first every single day.

And it's not live, but it feels like there's a live event happening, right?

And so this is just a webinar registration page.

And if you can even go through the process, we're using,

I can't remember using Zoom on this or webinar feel.

Hold on, let me check real quick.

We are using

webinar fuel.

Okay, so we use ClickFunnels for the front end, and then Webinar Fuel is the back end, right?

So they register, then it comes class, it happens, and then webinar fuel lets you do a whole closed sequence, and it's disappearing, and it disappears at midnight or whatever, like all the kind of stuff you can build into that.

But now it's all in there, and it's evergreen, and it's happening.

But

the difference is, well, why is my computer on?

Let me pull you guys back over.

the difference is there you go i have three i have actually four monitors and so somebody's like i get lost there you guys i found you again okay um and so what happens is like in the thing you're like hey you know new members come in step number one go watch the go watch you know go register for the webinar training is happening this week so you're pushing them to this to this evergreen version right uh and that's happening then emails like hey make sure you go watch it make sure you go watch it make sure you go watch it but you're having them go do an activity where they're actually registering they're

anticipating an event happening they're watching the live event there's a sequence that's taking it the breaking down the sequence taking it away because that's what's going to get people to actually watch it and actually buy as having those elements are key just having a webinar even if webinars are the best thing in the world having it in a spot that people can watch human psychology just doesn't let them do it for whatever reason you get a couple people who do but for the most part it's it's got to have all of the all the fanfare and the frills and all that stuff that's all the marketing weird stuff is all developed because it actually it actually works and so that that would be my recommendation right now and then i would i would test that and then phase two, then if that doesn't work or whatever, then I come back to the actual presentation and maybe look at the tweaks and changes there.

I think right now you have a process problem,

not a product

or a presentation problem, as far as I know.

I would say the process is the thing that's glaring in my mind.

I'm like, oh, if you fix that, I think the other pieces, at least we'll know what's wrong on the other pieces.

You know what I mean?

Maybe I'll just do like a big welcome instead of like a welcome post that they get on like what to do.

I'll just go live the week after that everybody's come in and say for all the new members who do this take personal then and then do exactly what you just said okay yes

okay thank you so much appreciate it no worries good luck with that I already got my gold nugget that was it it took you 18 minutes Russell that's a record great stuff

hey let's have a gold nugget if you had a gold nugget so far from one of the things type a gold nugget in the comments I want to see some gold nuggets yeah make sure it's worth everybody's time absolutely all right we got some gold dropping

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Let's roll over to Chris.

If you're available, Chris, I'm going to try and print out your last name, but watch me butcher it.

Chris, Rybus Harks' Harks.

That's pretty good.

Hey, sorry, I'm driving.

I hope I won't be cut off.

So I've got a question regarding

building your audience and launching your product at the very beginning.

So I've got an online course which I build first without actually

spending any time on building my own audience.

And I'm just curious, Russell, what is your opinion on

just trying to do like cold selling?

And like because my

this this is also

an idea that hit me recently that initially I was thinking of selling the online course B to C to developers.

This was like a burnout mitigation

sort of coaching program.

But then what hit me was that it might be a better idea to actually

approach managers or like CEOs of big companies.

And I'm just curious, what is your opinion like time-wise, if I were to try and accelerate the process to get my first sale as soon as possible, would it not be a better idea just to do cold sales, go through Hunter.io or something like that, grab the emails of tech managers or CEOs and just start emailing them and maybe offer a massive discount at the beginning beginning and see how that goes.

Or do you think that's not the greatest idea?

How would you approach this?

What's the price point of what you're selling?

$2,000.

Is it $3,000?

$2,000.

$2,000.

And it's coaching for people to help them avoid burnout.

Exactly.

Yeah, for developers.

Yeah.

For software developers.

Okay.

If you sell it to the companies, you're thinking, let's say they got 50 developers, like, would you have licensing for them, or would you just, how would you structure that?

Yeah, exactly.

So, yeah.

So, I haven't thought about that yet.

There would be some sort of licensing.

So, probably not like, you know, 50x 2000, but yeah, probably like a thousand for like a license for, say,

yeah,

okay.

Yeah, but

somewhere.

So, for me, obviously, um,

you know, if you were to ask one of my buddies who loves phone sales, they would tell you, like, yeah, just call the phone, start calling people.

But I don't love phone sales.

I think they're the worst thing ever.

I'd much rather like creating a one-to-many presentation and driving people to that.

So my question would be, the things I would be thinking through is number one is like, you've got two target audiences you're kind of talking about.

So one could be,

you know, obviously the developers themselves.

And then number two is the companies.

So if it was me, I would create a presentation.

I'd figure out which ones I want to target first because they're different.

And the presentation is going to be different, right?

Depending on which one it is.

So it's figuring out which one one you think is the low-hanging fruit, or eventually you can do both,

right?

And then it's like you can do the same thing, you can do cold outreach, you can get emails, you can, you know, you could do all those kind of things.

But I wouldn't be pushing to a phone call unless your price point's really, really high.

If it's $2,000, it's not worth anyone's time to get on the phone with them.

So I would be pushing them to a one-to-many presentation.

It could be an evergreen webinar, it could be a group one.

You could spend a week filling up and doing one group call, your group webinar a week or a month, you know, with them.

There's a lot of different ways you could do it.

But, you know, that's kind of the kind of the process.

Have you tried to, have you tried,

again, I'm not that familiar with either of those two audiences.

Like, are there podcasts for those people?

Are there email lists?

Are there blogs?

Is it easy to target either of them right now through ads and stuff like that?

Yeah, yeah, yeah.

There are audiences.

There are congregations of software developers.

Yeah.

Is that a big pain point they have?

Is burnout?

Well,

I don't think it is a huge issue from

the point of view of individual developers, because at the end of the day, if they get a b if they get burnt out,

they'll still probably get paid or probably find another job.

I don't think it's a huge issue.

But I think that companies

just start investing more into their employees.

So I was thinking that that might be sort of like a selling point that, hey, if you've got this

amount of money that you need to spend on

the welfare of your employees, you might as well spend it on this benefit mitigation program, which will allow you to save a lot of money in the long term because you will have lower turn of employees and stuff like that.

Yeah.

If that's the case, then like, again, I mean, I would still follow the same playbook we're always doing, right?

It's create the one-time presentation, figure out the offer, and then from there, going out and getting traffic.

And so you can get traffic that you're talking about,

but I would test it the freeway, like we talked about at the beginning of the the call.

I would go and track down some of the podcasts and talk about the issues, talk about the problems, and using that as a good platform.

The reason why I keep pushing people to podcasts, by the way, if you guys want to know the reason, is like

an ad's an ad, right?

Someone's scrolling through Instagram or whatever, they see for five seconds and they buy or they don't, like, and those are really expensive leads.

Like, we might spend 10, 15, 20 bucks per lead.

Like, it's insane.

If I get a podcast, I get that person's ear for 30 minutes to an hour.

I'm talking, we're telling stories, we're building rapport, building relationships, and I push them to a webinar, and it's free.

So, like, you get, you get all this mind share with somebody.

Then, then from there you push them to a live training like the the quality of the people come just are so much higher right and so it's a great way to test things initially it's a great way to like start making sales without costing you a lot of money up front um and then what you also find is when you're being interviewed or you're doing all these podcasts is you start figuring out what people's actual concerns are and what they like you just get deeper into it like the more the more podcasts i'm on like i told you guys earlier i had this huge like 10 million plus dollar idea during the last webinar just like me just talking to everyone someone said something i'm like haha got it like it's just like the more you're in there the better you understand the actual concern.

And maybe you'll find out by doing that.

Like, it's not the managers.

Managers aren't the ones pulling it.

Like, there's someone, Daniel, in the comments right now.

He's an IT guy.

He said, he said, my opinion, the managers won't care enough to pay because they don't actually feel the pain.

The devs will definitely feel the pain.

It'll be real.

So it may be that

that market's not the right one and the devs are.

And we don't know that until you actually

till you put it out there a bunch, you know?

So I'd go hit three or four dev podcasts, three or four manager podcasts.

And then from that, you'll get a lot of data.

And then you'll know.

But then everything after that is the same process.

pushing a webinar, one-to-many presentation, close them on the offer, and then tweaking, you know, tweaking stuff like that.

And eventually, you get better and better at that.

Then you come back and you reinvest the money into ads, right?

And the best thing, our highest-converting ads right now are me being interviewed on podcasts.

Like, you take the video of the podcast, you chop it up into a million little ads, and like those out, like the reason why I'm doing so many podcasts lately is only because it's that I have to go make ads and like these out convert those ads.

It's crazier.

So, like, people are like, Russell, can I do a podcast?

I'm like, if it's video, then yes, because I'll use it for a bunch of ads.

So, it kind of like is multi-multifunctional.

That'd be my recommendation for you.

Okay, thanks.

And how many podcasts would you say is enough to like judge if the idea is solid?

Like three or four, did you say?

Do you reckon is there maybe enough data?

Yeah, I mean, it depends on the size of the podcast, too.

You know, some people's podcasts have eight listeners, so that's hard to judge.

But, you know, good-sized podcasts where they're getting a couple thousand downloads per episode, you get, yeah, two or three of those.

You should get some, you get some pretty good data.

You'll kind of start filling it out and knowing.

Thanks a lot, Russell.

Really helpful yeah no worries good luck on that and tell your kids eye look you back there running around in the car

uh chris i'd actually like to use you to continue the thought experiment is this a new program do you have reviews and proven success or is this a new thing you're bringing to the market

no this is something completely new i just built it and and uh and that's it and it's just sitting on my hard drive Okay, amazing.

Russell, I've heard this question millions of times over the years.

I'd love to hear what you think about it.

Many times we find people who have a new idea, a new offer, a new product, a new service, a new thing, and they say, I have two customers.

I can work with the people or the owners, just like this.

I can help the devs or I can go to the CEOs.

Who do I target?

And

I always, I always just tell people, start with the devs.

Because like,

and I'd love to hear what you think about this.

If you, as a CEO, if somebody came to you and said, hey, I have a training that I'd love to license to your company that will help all of your employees reduce burnout and increase their productivity so you can increase your profits.

And you said, great, what is your success?

And they said, this is a new program.

We've not done it with anybody.

Are you ever buying?

Great point.

I would never buy that.

Like, you are a CEO.

You own a massive company.

Would you ever buy a program for your custom, excuse me, for your employees from a company without a proven track record?

No, you're 100% right.

So what that means

is, and you know the answer to this, Dante, I know where you're leading me, but I'm trying not to.

It's awesome.

So when I started my coaching program a decade and a half ago, this is pre-click funnels.

I've been doing funnels.

I've been, I was even writing the dot-com secrets book at the time.

And I was like knee deep.

And I knew how it worked for me.

And I was like, this is the greatest thing in the world.

And then, but I had the realization where I'm like, I don't know if I actually know how to do this for other people.

I do for me.

I do it for other people.

And so my first phase was not to go and try to start selling.

My first phase was like, Let me find somebody who's like my dream customer I want in the future.

Let me find that person, and then I'm gonna go serve them just to prove this actually works.

So, for me at the time, I gained, I had gained a little weight.

I was a little more pork-lily back then, 12 years ago, than I am now.

And I was trying to lose weight.

I was studying all the different biohackers, and this and that, all sorts of stuff.

And one of the people that jumped out was Drew Cannoli from FitLife TV.

He now owns Organifi.

But I messaged him like, hey man, I want to come work for you for free.

He's like, what are you talking about?

Like, I'm going to come build funnels for you and help you out.

And he's like, what's the cost?

I'm like, it doesn't cost anything.

He's like, what's the catch?

I'm like, there's no catch.

And finally, it's like, sure.

So I flew out there and helped them build out the strategy for everything that eventually became Organifi.

Their supplement brand.

They launched it and they've done, I think, over $100 million in sales now.

Right.

And then Drew made me this video.

It's like, dude, Brunson came to our office.

We were struggling.

And da-da-da.

It tells the whole story.

And that became the ad that launched my launched Minner Circle.

And then fast forward a little while, like ClickFunnels launches.

And I'm like, okay, I need success stories that these funnel things actually work.

Like, who can I work for for free?

So I'm like, well, who are the people I look up to?

So I was like, Tony Robbins,

David Ashbury, Dave Aspury, who had Bulletproof had just launched, Bulletproof Coffee had just launched.

And Neil Strauss was an author who was like one of the best authors in the world.

So I messed all three of them.

I'm like, hey, can I work for free?

And so we flew out.

I built.

a huge funnel for Tony Robbins, new book launch.

We launched it for free.

Then I went Dave Aspury for his new book launch.

We built the whole thing, went Bulletproof Cafe, filmed the whole thing, we launched that one with him.

Neil Strauss had a new coaching program.

We filmed all that and helped launch a funnel.

And I was just working for free.

And then what happens?

People are like, Russell's really good at building funnels for other people, right?

Click funnels, coaching for everything else kind of got built on the back of it.

So if you don't have the success stories yet, but you got the content, the curriculum, all kind of stuff, cool.

Go find three or four people and go blow them up.

Help them,

help them change their life just to prove that what you do actually matters, actually works.

And then those the case studies that you get from that is what you'll be able to roll into into having success.

And so

those are the elements that I think are the most important

that we do.

And it also is nice because it helps you to also like finalize and really perfect your content.

Sometimes we build a course or something, and then sometimes closer to they get stuck.

But when you're doing it with somebody, it helps you unlock, like, I forgot about this and this.

Let me add a module on this.

Oh, let me help them understand this.

And it fine-tunes your teaching, your thinking, your frameworks and stuff as well when you're doing live with somebody.

100%.

Yeah.

Alchemist, you're right.

Russell is fire.

Couldn't read.

Love that.

Hey, let's keep this train moving let's roll over to love served warm that's a dish i can take how are we today love

oh my god it's me how are you i oh my god okay let me do my question

i've loved you for so long russell um

i do extremely well when i say well i mean one of my last viral reels got 7.3 million um views I had 500 signups to the webinar.

I ended the webinar with no sales calls.

I had a lot of people stay to the end, and I felt like they were.

I'm not sure if it was over-teaching, or if my ICA is just, she's a woman who has tried everything to get pregnant and failed.

I'm not sure if there needs to be more touch points, like if the if just contact to webinar was too much, or I don't know.

Gotcha.

Um, okay, so it's 500 people register.

What was the price point of what you're selling in the webinar?

$9.97 for

$9.97, $10,000 for six months.

Okay, $10,000 for six months.

And then you push them to an order form or you're taking a phone call or what's the process from there?

Pushing them through to

a sales call.

Okay, did you get, did people take the sales call from the webinar?

Was it a paid sales call, a free sales call?

A free sales call.

Did they know the price of the offer?

Yes, it's posted on the sales page.

Where they registered for the call?

yes

and do you talk about the price during the webinar

no well then i did the pitch at the end where i just i went through my price um they stayed to the end

i had a lot of people stay but

no and it's a problem that i'm always viral i feel like i may post like content that attracts but not content that converts yeah i think i think i know your actual problem i think there's a simpler uh explanation so um

so if you're following it sounds like you're following the perfect webinar structure to a T.

How do I explain it?

The structure is perfect when you are selling just directly to an order form.

When you're pushing to a sales call, a lot of times I'll tweak stuff and I'll deviate some things.

So what that means is,

because $10,000 price point is like a sticker shock for people like, oh, you know, and they're not really sure.

And so if I know that, what I'll do, in fact, a lot of our webinars we're doing right now for our certification, which is a $7,500 year program,

we've done a bunch of different tests.

Like every week we're running a new test.

So this week, what the test is we're running, because last one was very similar.

We pushed to directly in order for him.

I think about two sales.

I was like, ah, that number didn't work.

So what we're doing now is we're shrinking the webinar.

It'll end up being probably about 50 minutes to an hour max.

And what we do is the stack and the clothes shifts.

So instead of doing this huge stack and clothes, we're pushing the offer and the value and everything like that.

It becomes a very, very like a 10-minute version of it that talks about the things they're going to get.

But we're not going into the pricing.

We're just giving them

the belief or giving them the

excitement about what the offer actually is, right?

And then because we're pushing to sales call, we don't talk about the price.

Like obviously this isn't, you know, this isn't going to be, it's not cheap,

but obviously it's not fit for everybody either.

Because, you know, infertility and pregnancy and all that kind of stuff is, we got to make sure this is actually going to work.

So what we do is we actually jump on a call.

We're going to find out if you are a good candidate for the process or whatever that we do.

If it is, then at that point, we can talk about pricing.

And if there's payment plan, all that kind of stuff, we'll figure out the call.

But if you know you want that and you want all everything, all the benefits we talked about, go register for the call.

We push people to the call there, and you don't talk about the pricing.

You don't, you, you make sure you're not telling them it's going to be cheap.

It's like it's not, it's not inexpensive, obviously.

Um, but we don't know if it's gonna be good foot for you.

So, we have to find out that first, and then from there, we can figure out because some people need to put on financing, some people need to like, we'll figure all that on the call.

Don't worry about that, just come on the call, and then the phone call gives you the ability to do that more correctly.

Does that make sense?

Yes, I'm and I'm feeling it.

Take the price off.

They are disqualifying themselves because they can't, they don't know the value yet.

Yeah, and they don't know that maybe you have a payment planner, maybe you can do financing for there's a million different versions of that.

You know, um, I think the goal of the webinar would be to give them hope

and belief, like hope that it's possible, belief that you are the person that can help them, and then get them on a call.

So that point you can like you can walk them through it.

Because for

whatever reason, it is harder for people to write a check for $10,000

straight from a webinar than it is on the phone.

It's just, it's just a

different thing.

Most people want some kind of touch point.

So for ours, we're doing the same thing on the test.

I think it's running next Tuesday or Wednesday, but same thing.

We shrunk the webinar and we're pushing directly, doing all the thing and then pushing directly to the sales call, which then will pick up and then they'll do the sale at that point.

So that'd be my recommendation because

I think you're like 99% there.

I feel like that'd be the piece I would tweak.

If you're selling $1,000 course, I would say, just...

Maybe it's a presentation problem, but $10,000, I'm like, okay, I think if you just shifted the process a little bit, I bet that would solve the problems.

I will definitely do that.

Thank you, Russell, for all you do this was an amazing opportunity thank you no worries is that your is that your handle love server warm yes it is at instagram yes tick tock instagram everywhere

okay i'm gonna go i'm gonna i'm gonna follow you right now so i can see i want to see the next uh i want to see the next uh thing

oh my god i know about your your your your in your story with your i mean i i i am up i'm an absolute

thank you there you are hey we're friends down i just i just dm'd you what's up we're friends So let me know.

Next time you run it,

that way, let me know if the numbers tweak or shift or whatever.

I'd be curious to kind of keep on following your story.

So let me know.

Thank you so much.

Yeah, thank you.

So cool.

Hey, I'm just curious, Russell.

I can't not ask.

It's just,

I'll never sleep again if I don't ask.

That close, that sales coming in the back end, is that going to be a typical two-part close setter pushing to closer?

You could,

it depends.

I like the two-part clothes less and less now.

I'm more, I like,

I think it's, it used to be dot-com series.

He's an expert seekers now.

We also have the one, the one-part clothes.

I like that one a lot better.

It feels better.

It's anyway, especially for something like this.

It's so personal, like fertility and things like that.

I would probably do more of that one, which is the hold on.

Do I have my books here?

Where are they at?

Comical for me.

You know what I'm talking about?

My books here.

He's always got books.

There's the two-step clothes and then the other one.

I'll probably do the other one just because it's, it's, especially something intimate like this.

I think it'd be a lot better i've noticed over this past year that i've been blessed to work with you i keep noticing speed speed speed speed and like everything that you're doing and is that because you're just getting better at marketing and business and you're able to move people faster in the journey or is it because maybe like it's 2025 and people are just moving faster it was just an old mic don't worry like like like like in 1995 maybe because of the world we lived in a two-part close was great people had time to go between two different people.

It made them feel like they were in white glove.

It made them feel VIP, and that was awesome.

But maybe is it 2025 now?

Everything's fast, so you're matching?

I think it's part of that.

I think also, Chris Cameron actually knows in the comments, the webinar takes place at the center.

Like the webinar, if I was going just to like VSL to

a form, I may still go back to a two-part.

But when someone spent 90, you know, 60, 90 miss with you, like that did, that did the majority of it.

Now you're not credit card takers, but there's tier ups.

It's just like, it's, it's simpler.

Like, they've, they've

pretty qualified ahead of that.

You know what I mean?

I think that's a part of it.

Yeah.

Especially if they're already following her account and they're watching and they're, you're seeing 7 million views on these

on these things.

I mean, she's getting insane engagement.

Like that kind of stuff, people have a relationship, they're a connection there.

They have belief in her already.

So it's going to convert into sales a lot faster, I think.

Most of the longer sales process is warming people up.

But they already have that, you know, the more the, the warmer they are, the shorter the process can be.

And that's why, you know, a webinar is 90 minutes to build up that relationship, or challenge is five days, or a live events, three, 10-hour days.

You know, like each of those things are all about time and seat with your customer.

The more time you spend with someone, the more likely they are to spend money with you.

And so it's like, if we can do that in ways that aren't on the phone, that you're doing through content, through webinars, through challenges, through all the other aspects, the more that, you know, the better that becomes.

Cool.

Cola asked in the chat, would you recommend the same strategy for a 5k program?

So are you really even looking at price point or are you really looking at the product that's being promoted

uh it's a little bit of both i i say

so i

um

the better you get the better you can do it right like i've done webinars where i sell ten thousand dollar thing and i'm able to do it most people can't though like it's not an easy task so typically for me the 2000 maybe 2500 mark is is the kind of the cap i tell people when they're doing maybe even 2997 three grand the cap cap on like just straight webinar to a page when you get above that usually then it transitions to some kind of other mechanism to help close the sale um so for most people are selling if you're selling the 497 997 1997 like yeah just do a webinar but it starts getting higher than that or you start getting resistance that's when i start looking okay i'm getting resistance it's harder let me figure out a way to to do the call i'd recommend if i was most people is i would just because again

The more layers you can put before you have to get a sales call, the further I get to have salespeople.

Like, I love salespeople, but they're the worst and the best at the same time.

So the less salespeople I can have so imagine say you change your offer where like you do a webinar you just sell thousand dollar offer and then from the thousand dollar people they go through the entire uh training course and the end of that then you do um a three-day challenge for all graduates whatever and then from there you sell them the next thing and then now you don't need a you know you sell five thousand dollar thing you don't need it because they spent eight weeks with you on the thousand dollar you're like you can use the content and the training to move people without without salespeople if you want to so i'm always looking at that because i'm like what things can i do that don't require me hiring more salespeople um and so you know, introverted Russell has to use funnels because that's the thing that works the best for me.

But

yeah, so if you're like, I sell 5,000, I can't do a webinar then.

Like, no, then just make a $1,000 or $500 version to get people in, make the money from there, and then send them to the next step through the content to the next funnel, through the next, the next thing.

I sell a $250,000

mastermind group, but there's no funnel for it.

It's just people hanging out for me a long time.

They hear me talk about it.

And then eventually they're like, how do I get in that thing?

Like, oh, just wire us the money, it's cool,

absolutely.

Okay, I would have loved to see the constraint.

The last time you were with us, you talked about building up constraint and then removing constraint in the last stack in your slide.

Man, I would have loved to see that on a 10K product.

All right, well, let's keep rolling because I'm about to have a gold nugget concussion over here.

Danielle, if you're available, let's get rocking.

Thanks, Dante.

Um,

appreciate it.

Um, yeah, Russell, I just first wanted to thank you.

I've been trying to build a funnel for two years.

Dante knows my story.

I've spent over $25,000.

And in the last two months since coming to ClickFunnels, I've built five of them.

My low-ticket offer, my high-ticket offer, and now I'm teaching others to do the same.

So I really just want to thank you for saving my entrepreneurial buns.

My question with that becomes, if you were to build an affiliate business from scratch today, because I want to add that on,

where would you start and what would that journey look like?

An An affiliate business, you as an affiliate, or are you getting affiliates to promote your stuff?

Me as an affiliate, right now I'm just promoting the one funnel away challenge.

And then Dante and the group talked a little bit yesterday about selling full-on like funnel packages and kind of having like an affiliate business where you just give away the keys to the castle for free and then you get them in for your bigger items.

But I don't really understand like the best route to take.

Right now, all I know is how to share what you do.

And I I don't really know how to

promote that properly, or I don't really understand the affiliate world in general and what the first step is to take.

Well, you are in luck.

Next week, we are launching a brand new program called Affiliate Boot Camp.

It's literally a step-by-step, like

three-month program that walks you through step-by-step how to do that.

Great.

Where's the link?

I'll wire some money.

Well, the good news is it's $7.

So it'll be.

You don't have to wire it.

Is it though?

Is it though?

No, I'm kidding.

Okay.

It's not live yet, but it will be next week.

I think

beautiful at affiliatebootcamp.com.

I'm sure you'll see emails coming out.

So the page isn't there right now.

But yeah, I'll look for that.

And then lastly, what's the best way to promote other than what I'm doing as part of my offerings?

Like, what could I do instead of it just being like one of my five things on my Lincoln bio?

Like join the One Funnel Away Challenge.

Like basically, I just, my course builds you in.

So every single person that comes to me, you know, becomes, they have to use ClickFunnels and they have to go through the challenge.

But don't

some people make a lot of money just promoting ClickFunnels affiliate links?

100%.

Yeah.

We have a dream car contest.

As soon as you get 100 people, we pay for your car.

And yeah, we've got hundreds of people who.

So where do I start?

Just make sure.

Where do I start?

So one cool thing you'll see, sharing all my secrets.

Affiliate Bootcamp is also built in a way where

when someone signs signs up for it, if you promote that, it puts people into your ClickFunnels account as well.

It's white labelable.

So basically, that's a tool.

And from there, we walk through how to drive traffic, how to create leads, all that kind of stuff happens in there.

It helps you build a list.

So a lot of the problems you're looking at literally will be solved by there.

So I don't want to pass the question on, but just make sure you're like, I find you dive into that.

But then the other side is just, it's coming back and like,

well, the people that are the most successful, like, they, they, they find like a niche inside of the funnel world, right?

So, a good example is James Curran is one.

He's probably on it.

Who knows?

I love the guy.

But he, like, he started building funnels.

He got certified, all sorts of stuff.

But what he was like, he loved my linchpin book.

So he's like, linchpin funnels.

It's like, he like focuses on it, talks about that, specializes in that.

So

anyone who reads my book wants a linchpin, like, he pops up as like the guy who does linchpin stuff, right?

I've got other people who, like, they focus just on book funnels, like Rob Cosberg's example.

He, like, he publishes books in the back end, he talks about book funnels.

So, like, like, that's all they do.

So, like, because he's so good at that, he knows that when people want a book funnel, they look at him.

So it's coming back and inside of the ecosystem that you're kind of in right now,

is there a side that you love the most?

You're like, I want to focus on this, my niche inside of it.

And then from there, you look at James Kern, he makes a linchpin funnel and click funnels and gives away for free to the community.

He does it.

And he's just always doing stuff around that.

And because of the value he's providing, everyone just starts giving him tons of money to build that certain specific type.

And so that's what I'd be looking at.

It's like, it's like, where can you carve your spot in the ecosystem that's like your unique thing that you want to like become known for?

And then it becomes like a branding and positioning thing because that's how you'll start getting it where people will pay you high ticket to build that kind of thing, but also like they'll come in for content around that thing.

You have the ability to talk about it because it's a specific thing.

You know, one of the problems I have in my business is I have to be a generalist because I'm speaking to everybody in the world.

If I wasn't like Russell Brunson, if I was just getting this business, I would not be a generalist.

I'd be a specialist.

I specialize on one segment and I would just go deep on that and become the person.

Like Pedro Deo did a great job becoming the challenge guy.

And like, he focused on that.

He built a, you know, a huge business teaching that, selling click funnels with that, like just all around around challenges, right?

So that'd be kind of the thing is like thinking about your own personal positioning because that'll make everything else so much easier.

Okay.

I teach that.

I was taught that.

I mean, it's cliche, but the riches are in the niches.

So it's the same answer.

Yeah.

You just got to do it.

Amazing.

I love my job.

Okay.

We're almost to the end and I know you have a really busy day.

so I will get you out of here by one o'clock.

I promise, Russell.

But let's take up the rest of the time.

Saeem, I hope I pronounced that right.

Thank you for your patience.

How can we help?

I hope you can hear me.

Watch clear.

Yep.

All right, perfect.

I am very nervous talking to Russell Brunson.

I can't believe that.

Let me get my thoughts right.

So, I

recently got the six badges for Fountainhead from Prime Movers, and I'm waiting on the certification, so super excited about it.

So, I'm going to put my question based on that.

So, I'm doing webinars.

Yesterday was my 10th one.

How I'm doing it is at the

Parsefe Work just trial.

And as Russell Ronson always says, that

let me take a deep breath.

Sorry, every time I say your name, my heart races.

Sorry.

So

I tested this out.

So what I'm doing in short is taking Brussels core teachings, concepts, tweaking it into my own way.

And

I'm big into custom GPTs.

So I've literally built funnels inside of custom GPTs, which goes to ClickPuns.

That's not the only thing I'm doing.

I have a cohort system where I

so at the end of the webinar, this is where I was getting at.

At the end of the webinar, I do the stack and close and it says, like, okay, it's going to be $23,000 value, et cetera, et cetera.

But then I'm not doing a price drop.

I am

taking my school community as the container

and then asking them to join the community to apply to be part of the cohort.

And then I look at the application and I'm like, okay, if you're eligible for the scholarship, instead of what I usually charge five grand for, I'll be charging $19.97.

I have got like nine or ten all testimonial clients again no one's paid and a couple of them said I'll pay you forward which is okay with the first round this is the first time I'm doing it this way

I don't know if this is the right way if like what should I be doing differently I'm very confused in terms of

not being able to monetize it so the actual price is two thousand dollars that's right yes then I would just sell it straight two thousand dollars because you're adding a lot of friction to go from the price rise, they're excited.

Then you're like, go to a school group and then go fill the application and then we'll call you.

And then, but $2,000 is like an impulse buy.

Like it doesn't need

all those steps.

You know what I mean?

I would just finish the web, you got to the price high, I would just finish now.

Now I'll do the price drop, go through the, follow the strategy as it is, and sell a $2,000 thing.

And then after the webinar is done, after you do your closed-down sequence and you take it away, then I would email the unconverted leads and say, hey, a lot of you guys are asking you weren't able to get in or you needed blah blah blah blah blah

go to the school community and apply and then you can talk to someone our team maybe we can figure out something for you and then that'd be like my second pass but I wouldn't lose the momentum of the webinar if you do the webinar right there's so much momentum that at the point when you're at that point right now there's people like literally they've got their walled out and they're just waiting for the price drop okay I'm ready like this is this is the thing and if you're not pitching a 10 or 20 thousand dollar thing like like just the money's right there just take it and put it in your pocket.

They want to give it to you.

Just finish the, just finish the script.

So that's, that's what I'd recommend.

And then again, then after the webinar is done, then do the urgency scarcity, close down sequence, pull it down, and then all the unconverges, then push them to that next piece.

That'd be my recommendation.

Okay, awesome.

So thank you for that.

Yesterday, even like I have a couple of friends who joined, like from Russell Brunson's world.

Most of my friends are from there.

And they were like, you got us nodding, but you didn't give us a price.

I was like,

yeah.

They're on the other side of the webinar, like, take my money.

Why does he hate money so bad?

Okay, I'll definitely flip it to that.

Now,

a quick question regarding the Prime Movers badges that I achieved.

How would I utilize that to bring more people into my world?

I started with like zero followers, and over the last 70 days or so, I was able to grow the school community to around 220.

I'm sorry, mostly coming from your world because I'm very active in your world.

As long as you serve them and tell them the click click funnels are the way, I'm cool.

Yes, it is.

And that's what they're like, you're the click funnels guy.

I'm like Russell Brunson is, but I am there to support you.

How would you recommend utilizing,

or would you even recommend utilizing those badges and the certificate to kind of

showcase that, okay, this is what I do?

Oh, for sure.

Yeah.

That's what we give them people so you can do that.

So I'd use them in your webinar.

I'd use them on your, your, you know,

your landing pages on your things like that for sure.

Yeah.

Because that just gives you an extra level of credibility.

Same thing like in the funnel builder certification program.

I give people certificates and stuff so they can, people try to hire them.

It's like, oh, you're gold.

You're like whatever level they're at.

And so, yeah, definitely, definitely use those things.

It gives people, I like it more too because like, sometimes when people hire a funnel builder and they're like, I wasted 25 grand and nothing came from it.

Versus like, if they've gone through some sort of one of our programs, at least there's some credibility to know that like these aren't just people who are good salespeople these people actually know how to do the do the thing that they're they're doing you know what i mean

okay awesome all right thanks yeah thanks for answering all that

no worries great to meet you thanks for helping support our community keep on building funnels man yeah

thank you yeah it's also great content seem like you got your funnel builder certification and you want to show off that certification so you build your know like and trust and authority in the marketplace so you can make the simple content that converts every single day.

The top five things I learned from completing Russell Brunson's funnel builder certification, right?

And then you just basically talk about five things that you're really, really good at.

And then the next day, the top five mistakes my colleagues made while trying to complete Russell Brunson's funnel builder certification.

Like, we can spin off 50 different pieces of content off each single certification.

And then you can have, I mean, the whole year of content right there.

Awesome.

Yeah.

Sweet.

Great.

Great stuff.

Well, Russell, man, it is 1255 and I just know the game.

If we open up somebody else's question, then I'm going to have another question that I'm going to have to ask.

And I'll keep you here way too long.

So I'll thank you for your time today.

Do you have anything you want to end with?

Yeah, no worries.

This is fun.

I like having the Pride Mover group in here as well.

And so if you guys like that, we'd love to invite you.

I try to make every Friday when I'm in town.

The summer's been a little chaotic, but I should be here more often over the next few months.

But yeah, I love having people coming in.

It's fun and hopefully gives you guys a lot of value.

How many guys, actually,

just not just a gold nugget, but in the comments, if you type in the specific gold nugget you got from today, I know with again with OFA, you guys are building out webinar funnels.

In Prime Movers, you guys are building out your one-to-many presentations.

You guys are in similar, I'm different, different programs, but similar stuff we're talking about.

And I just want to see what gold nuggets actually landed with you guys.

It helps me selfishly because then I know, like, as I'm doing podcasts, there are things like going deeper on some of these threads that you guys are like, oh, because sometimes I don't even know what to talk about until like we're in a group and all of a sudden we're in a conversation, something cool pops up.

Oh, sweet.

Okay, they're all coming through here.

So, we've got uh, the podcast guests get testimonials, ASAP, and leverage, see to the webinar to book a call, higher price points, get on podcast.

Um, affiliate programs on the back end, how to grow organically.

Oh, now it's going fast, the TV gold mug is flying, structured price points, uh, Sunday teaching the viewers, different price points.

Uh, I'll use them on get on podcasts.

This is good.

Start a low ticket, close on webinars sending after they get in.

Podcast clips for ads.

Yes, yes, yes.

Um, start a podcast, give you to be proof, uh, concept to get get proof of concept for unproven ideas.

Journey in your world equals content.

I missed Funnel Fridays as a replay.

Yes, log into ClickFunnels.

Click on the learning section.

There's a whole membership.

All the replays of Funnel Fridays.

We'll work in Dream 100.

Think about a creative slant with segments that are you're having today that you might fit.

Yes, Dream 100.

Everyone like reads the Dream 100 and they go spam a bunch of people.

It's like, no, no, no, no.

Dream 100 is about...

Getting to know like you look at like my dream 100.

I listen to their podcasts.

I follow their feeds.

I up to date.

I know about their kids, I know about their families.

So I see them, I'm like, hey, how's so-and-so doing?

And they're like, Russell, like, you watch my stuff.

I'm like, yes, I do.

Like, the Dream 100 is not like a technique.

It's like how to build actual relationships with people.

Yeah.

So, anyway, podcast clips using ads, multiple avenues to reach a community, webinars, podcasts, coaching, high-value, visible person exchange for public recommendations, not marrying them first, out of my name.

Let's see.

Oh,

all right, cool.

So, yeah, that was fun, Dante.

I appreciate you always doing this behind the scenes for everybody.

And then everyone, thanks for jumping on today.

Hopefully, y'all got something good out of it for today for your presentations.

All you guys know, you're one funnel away, you're one presentation away, you're one offer away.

You know, this game, it's not that difficult.

It's all about a couple of things.

It's like creating really good offers, right?

Creating a good funnel, creating a presentation, driving traffic.

Those are the four steps.

You do them over and over and over again, and you win this game.

If you watch me play the game, I'm doing it over and over and over again in multiple different businesses.

I just, I love it.

It's so much fun.

It's so addicting, and it's the best thing in the world.

So, thank you guys all for hanging out.

Thank you, Dante.

I appreciate you.

Thank you for your time, Russell.

That was amazing.

Do you have a funnel, but it's not converting?

The problem 99.9% of the time is that your funnel is good, but you suck at selling.

If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com/slash podcast.

That's sellingonline.com/slash podcast.