When Your Ceiling Becomes Your Floor: The Hero’s Journey to Your Next Level | #Success - Ep. 61

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Speaker 4 This is the Russell Brunson Show.

Speaker 4 What's up, everybody? This is Russell Brunson. I want to welcome you back to the show.
And I am right now driving to downtown Boise for a Prime Mover event. So I got 21 minutes in the car.

Speaker 4 And I thought, let's go old school, marketing your car style podcast and hang out with you guys as I'm driving. So hope you don't mind.

Speaker 4 I've got so many fun things on my brain that I want to share with you guys.

Speaker 4 And more of the podcast recently has been more video-based and things like that. And there's a lot of different things.

Speaker 4 But like, I just miss this hardcore, old-school, me sitting in the car sharing my thoughts with you guys hopefully you enjoy this episode as well um

Speaker 4 and uh we'll see where we see where we go from this um we're doing these prime mover events once a quarter and this is people who join the prime mover coaching program and they come to boise and it's a really cool experience they come in and uh they're all learning how to do one-to-many presentations and stuff like that um but then here they come in um after somebody's made uh after they make ten thousand dollars with uh with their first one-to-many presentation they get an award um and they get a picture with me me on stage.

Speaker 4 I'm going to go to some pictures with everybody, and I'm going to drop some gold nuggets, and then they have a chance for two days to

Speaker 4 network to mastermind. And we've got some really cool speakers coming in, and just a really special event.
So, I'm excited to go see all the peeps today.

Speaker 4 If you're listening and you're there, what's up? I can't wait to see you here in a minute.

Speaker 4 Anyway, what I wanted to

Speaker 4 today, I was just thinking about like, okay, so for the last week,

Speaker 4 I have been gone.

Speaker 4 My parents celebrated their 50th anniversary, and they wanted to take all of their kids and their kids spouses so no kids just uh the adults on an Alaskan cruise and apparently 22 years ago my mom's parents did that with her and so she kind of wanted to reenact that with all of us and so we had a chance to do that for last week so we've been on a cruise ship and seeing Alaska and it's been really fun and exciting and we just got home like two days ago and now we're back to the back to the swing of things

Speaker 4 but it was really fun so you know the Alaskan cruise you you see Alaska and you get to see a lot of stuff It's different than, like, I've been to a lot of like Caribbean cruises and Mexican cruises and stuff where you're like, there's a lot of sun and sun decks and stuff.

Speaker 4 Where here it's like way different where you're, it's snow and there's, you know, there's snow everywhere. Like, it's like a whole different thing, right?

Speaker 4 And one day you go and you like go by this huge glacier, which was really cool. And we got to watch this glacier and see things like break off of it.
And it was really fascinating.

Speaker 4 And then, of course, that night, we're sitting in

Speaker 4 our room. Clint and I.
Each one of the TV and they have all these like pre-built movies. And most of them are like Alaska movies, you know?

Speaker 4 So like one was the Proposal with Ryan Reynolds and Thander Bullocks. We watched that one night, which was really fun.
And it's up, it takes place in one of the cities we visited.

Speaker 4 And then we watched these other Alaska, like this great race Alaska movie where everyone's making these boats and they're doing this huge race. And that was really fun.

Speaker 4 And then, of course, the iceberg night, we're like... Titanic.
We have to watch. You can't not watch Titanic after you've been sitting there

Speaker 4 in glacier-filled waters in a cruise ship, right? Like, it's kind of creepy and morbid and scary and all the things, but like, you kind of have to, I think.

Speaker 4 So, we totally watched the Titanic on the boat while we're drifting past icebergs. So that was that was really awesome.

Speaker 4 And it was interesting afterwards on the flight home, I started like thinking about Titanics.

Speaker 4 I started like YouTubing all these videos about the history of Titanic, how they found it again, like all sorts of stuff. And it was a very fascinating rabbit hole.
I had a really fun time going down.

Speaker 4 But there's one thing that came to my mind that I wanted to ask you, okay?

Speaker 4 So as we're watching the movie, I told Clettis, I'm like, not this would be cool to see, but like, it would be kind of cool to actually see this in real life, like experience it.

Speaker 4 And then I was like, I wonder if when we die someday, we're up in heaven or wherever, and wouldn't it be cool if it's like the entire world's there? Like, on,

Speaker 4 in my head, I think, like, video, you know, like you're at Blockbusters, all these videos, like, here's 1912, 1913, you know, and you can see anything in the history of all time.

Speaker 4 You're like, what do you want to go and watch? Right.

Speaker 4 Like, and it's this morning, I was working out with my trainer and I asked him, I was like, if you could go back in time and, like, when you're having to watch any experience from this world, like, what would you want to see?

Speaker 4 And that started the most fascinating conversation. So that's my first question for you: is if you could go and do that, like, what would, what would you want to see throughout history? Um,

Speaker 4 you know, one of them was like, I'd love to see the Titanic. It'd be cool to like actually witness that.
I mean, as horrible as it is, it'd be cool to see and understand.

Speaker 4 And like, wow, that was crazy that happened.

Speaker 4 You know, like, what, like, other, like, big wars would be cool. It'd be cool to like the Roman Coliseans back in the day to see, like, when the gladiators were fighting, like, did it look like UFC?

Speaker 4 Was it different? Like, how tough were those guys versus nowadays, guys? That'd be really fascinating to see.

Speaker 4 I was like, it'd be cool to go and actually see your own birth and see what your parents were like when you know when they were pregnant with you and they were excited or scared or whatever and like experience that like watch that whole part and i just think about all these parts of my life fun to go back and push and put a video and push play and watch and then just part throughout history so i'm curious for you like what would that be If you could see anything throughout history, go push play on it.

Speaker 4 You know, when you're up there and we're in the heavenly blockbuster and you're grabbing out any VHS tape from any situation of all time, what would you go watch?

Speaker 4 So anyway, that was a fun conversation this morning with my trainers. We We were just kind of going back and forth and like talking about all of that.

Speaker 4 Like I'd love to see like George Washington like when like anyway, so many cool things. So all right, with that said, you guys didn't come here to talk about that though.

Speaker 4 We came to talk about business and marketing and sales and growth and all that kind of stuff. So

Speaker 4 I want to kind of share with you kind of what I'm going to be talking about down with the

Speaker 4 Pride Mover group today. I only have about an hour on stage, I think, and we're doing pictures for part of that.
So I don't have a ton of time. But I was thinking about

Speaker 4 what I want to share with those guys

Speaker 4 and I'd love to share with you as well I have some other I mean I have an hour-long presentation I probably got 10 more minutes here so it's not gonna be the full thing but just some ideas for you guys to start thinking through

Speaker 4 and what I was gonna share with these guys is just

Speaker 4 talking about

Speaker 4 like

Speaker 4 the hero's journey right and you've heard me talk about it a lot

Speaker 4 it's become really popular in the last you know five or six years I feel like I discovered it for myself and then I wrote extra secrets about about it and then ever since since like i hear people all sorts of people talking about it maybe it was just always there and i just had never seen it before but i see more and more people talking about the hero's journey so i'm not gonna go deep into what it is but it is interesting that like we go on this journey right and this journey of transformation like uh there's a journey of achievement like trying to achieve something but then in the the process you hit the hero's second journey which is a journey of transformation who do you become along the way right and i think about this so like

Speaker 4 When you do that, right?

Speaker 4 How do I explain this? Like the hero starts the journey in his ordinary world, right?

Speaker 4 And then he leaves the ordinary world to go on this journey. And then he goes through the whole process.
And you look at the very end of the hero's journey, the hero returns back home with the elixir.

Speaker 4 He found the solution to the problem, comes back, and he returns back to his home and

Speaker 4 has the answer, right?

Speaker 4 And so that's what happens.

Speaker 4 But then what happens is you're back in your, you know, the story ends, and you go back to your ordinary world and you have this new thing, and you're now at a new standard, a new level, and things have changed, right?

Speaker 4 But then you get the next call to adventure. And what's interesting is every time you get a call to adventure and you go on a new journey,

Speaker 4 you're not qualified for the journey when you leave, right? Otherwise it wouldn't be a journey. If you're already qualified, like you just go get the thing, right?

Speaker 4 It's like you get called to something that you're not yet qualified for. Therefore, you must grow and you must stretch and you must change.
And so what happens is like

Speaker 4 at a subconscious level, right? Like your subconscious mind is your ordinary world. It's the world you live in all day long, right?

Speaker 4 And if you get called on this, on a journey, on your next, you know, called adventure, next thing you want to go accomplish and go do,

Speaker 4 your subconscious mind, that those patterns you have,

Speaker 4 it's the ordinary world again right and even if you went on this journey and you go and you solve the problem you return with the elixir now that you know like you solve this and you upgraded your you know you increased your standards you're now a different person you became something different but now that's your new person and your next call adventure like now where you are today now becomes your ordinary world once again right and you have to level up again so a good example of this when I was wrestling right like When I was wrestling in high school, I got really good, right?

Speaker 4 I was a state champion, my junior year, my senior year.

Speaker 4 I took second place in the nation as an all-American,

Speaker 4 right and so like I gotten to a certain level like I was really really good my subconscious everything was like I like it was that that was where I was at right and I'd gone on this whole journey and it changed my whole life and it was amazing but now that that

Speaker 4 Ben Hardy calls like he talks about like your subconscious

Speaker 4 ceiling becomes your subconscious floor right like you've upgraded to that where the thing that was your ceiling before now it's become your your floor and that's now your new ordinary world and then you get called on the next adventure so for me it's like when I got done wrestling in high school then then I got offers to wrestle in college.

Speaker 4 So I got called on this new journey. It's like, oh, this new journey, I remember showing up at the wrestling room, coming in, and I'm like, I took second place in the nation.
I'm going to stay champ.

Speaker 4 Like, I'm really, really good. And we're walking in, and guys who were third to fourth string were destroying me.
Like, it was not close. Like, I was like a beginner.

Speaker 4 And I realized that, you know, what had been my subconscious ceiling, you know, and now was my new floor was the beginning. Like, it was my ordinary world.

Speaker 4 And for me, I had to change who I was, or I was not going to be a good wrestler at the collegiate level, right?

Speaker 4 and I remember like a lot of the patterns and the things that had served me in at one level were the things holding me back from the next level and so

Speaker 4 I remember like one of my coaches was just like you're standing too tall and like I had been wrestling for five years at that point where I would stand in my stance and it was always good enough to beat everybody in the nation you know I took second place in the nation everybody won all the one people I beat with that right and I get to college and everybody's just picking me apart he's like your stance is bad you got to redo your stance and I was like but I've been doing this for five years like this is my subconscious pattern it's like you have to delete that because it's wrong and restart over and rebuild these new patterns.

Speaker 4 I had to relearn how to wrestle, relearn everything from the ground up.

Speaker 4 And then over time, I got better and better and better, right? And I went on my college journey for five years. By the time my fifth year was over, I had become something different.

Speaker 4 I become, you know, I was at the next level.

Speaker 4 And then I took a couple years off from wrestling. And some of you guys may have heard this story, but a couple years later, I decided I wanted to compete for Olympics.

Speaker 4 So I went to compete for Olympics. And I, in true Wrestle Brunson fashion, I found the Olympic Greco wrestling coach.

Speaker 4 I hired him, moved into into Boise, Idaho, opened a facility, moved a whole bunch of people training for Olympics into Boise, and I started training with these guys.

Speaker 4 And really quick, I realized, holy cow, there's another level. And even though I'd got to a certain level in my collegiate career, that

Speaker 4 you know, that

Speaker 4 this thing that,

Speaker 4 you know, initially was like this, the ceiling. Like, I can't get the thing out.
That ceiling become my floor, became my ordinary world. And now I'm going into my new adventure.

Speaker 4 And like, the level between where I left off and where the next level was so different.

Speaker 4 And like, for for me, it's probably the reason why I never got to the spot where I was able to competitively compete at that level because

Speaker 4 I had to rewrite everything. It was like starting over from scratch once again.
And I see the same thing in business. It's interesting.

Speaker 4 Like the skill set from going from zero to a million dollars is very specific, right? And that's what we train people on in these prime mover events and inside of the clickfronts world.

Speaker 4 It's like there's very specific things you have to learn and master to go from zero to a million. But then the jump from million to ten is completely different.
Different skill sets all together.

Speaker 4 It's not the same thing.

Speaker 4 So like getting better at the skill sets that took you from one to million is not what gets you from million to ten right it's like okay that subconscious the subconscious ceiling became the subconscious floor now that's my ordinary world and i gotta go start this journey again you're starting the process again right and now i gotta go and like learn how to do the things and going from 10 million to 100 million is a whole nother level like so every single time you go on this journey to reach a goal and you come back you return to the licks like i now know how to go to a million dollars like cool next call to action is you got to go up to 10 and it's like but i don't know how to do that yet it's like exactly like you're starting over from scratch and a lot of the habits you have in the past that were really good, that served you at one point, are the same things that are going to hold you back now.

Speaker 4 And you have to relearn those things. Like it's this, this constant upgrading of yourself, of your skill sets, of your talents.

Speaker 4 It's just a fascinating thing. And so I want to talk about that with these guys and hopefully with you, Lila, just thinking about that.
Like, like, what is the thing that you're trying to accomplish?

Speaker 4 And if you're setting any kind of goal worth anything, you're not currently qualified to do the thing. You don't have the skill sets.
Like, that's it. Right.
And you're like, I can't figure this out.

Speaker 4 Like, good, that means you don't have the skill sets. You shouldn't.
Otherwise, you picked a bad goal, right?

Speaker 4 If you picked the right goal, it means you don't have the skill sets, which means now you got to learn everything. And the hard thing is that we already accomplished something earlier, right?

Speaker 4 We already went on our hero's journey, came back, and we're very proud of the skill sets that we have.

Speaker 4 We have to realize for you to get to the next level, you have to burn down the thing that you created to be able to rebuild for the next level. And that's where most people aren't willing to do it.

Speaker 4 Their ego gets in the way,

Speaker 4 whatever gets in the way, and they're not willing to do the things they need to do to get the next set of skills.

Speaker 4 And that's the game. I'm doing, I'm honestly in my personal business right now, I'm going through that as well, right?

Speaker 4 Like the skill sets that got me and ClickFunnels to the level we were at is not the skill set to get to the next level.

Speaker 4 And so,

Speaker 4 well, you'll see.

Speaker 4 You'll see the next six months, what we're doing and what's happening. And some of you guys look back on this podcast and be like, ah, Russell, I saw it.
I saw how you level up your skill set.

Speaker 4 I saw what you were doing. I saw how you were changing things.

Speaker 4 Because I just know that where I'm at today, continuing to doing what I'm doing will not get me the result I'm trying to get to.

Speaker 4 I have to learn how to do something completely different if I'm going to actually accomplish and achieve that thing. And so that becomes the game.
It's like, how do I actually

Speaker 4 do that? What does that look like? Who do I need to become next?

Speaker 4 And what things from my past that were my crutches that got me to a certain level are the things that are holding me back now from getting to the next level?

Speaker 4 I have to learn those things, understand them, break them, and then rebuild my new patterns.

Speaker 4 The subconscious floor I have right now is my ordinary world. And I've got to look at what's the ceiling

Speaker 4 I'm striving towards.

Speaker 4 Like that will now become You know that's where I'm trying to get to and when I get there that'll become my new ordinary world right now I'm leaving this ordinary world that I understand that I know that I've mastered over the last decade and I'm stepping into something completely different completely new and I'm excited to see where it goes.

Speaker 4 It's fun. It's like it like I look at through that lens It's like oh, this is actually really cool.
It's not like everything I did in the past is failing and it's not working anymore.

Speaker 4 It's like no I'm going to the next level. Therefore the things that got me, you know, things that made me a good high school wrestler are not things that make me a college wrestler.

Speaker 4 Things got me from from zero to a million, not things that get me from a million to 10. Things got me from 10 to 100, not things that get me from 100 to a billion.

Speaker 4 Like they're different skill sets, different things, different conversations, different mindset, different everything. And so that's the game I'm trying to figure out and to play and to win.

Speaker 4 So I'll take you guys on the journey through these podcasts in different places as I'm going through this myself and hopefully like leave breadcrumbs of what I'm learning along the way.

Speaker 4 But I do think that is the question we should be asking ourselves and trying to figure out and understand. So

Speaker 4 that said, I appreciate you all. I'm almost downtown.
I gotta go figure out how to park and get over to the event, which starts in 40 minutes.

Speaker 4 And I hope you guys are all amazing.

Speaker 4 Yeah, cool stuff happening. If you don't know yet, we're launching a new platform in a couple weeks called Offer Lab.

Speaker 4 You go to Offerlab.com, you can get on the pre-launch list and see what's happening. There's some really cool things happening there.

Speaker 4 Yeah,

Speaker 4 it's phase one of the new Russell. So, if you want to sneak peek behind and see, that's where it all beginning there.
All right, thanks, everybody, and I'll talk to y'all soon.

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