Jim Kwik on Rewiring Your Brain for Focus, Speed, and Success | #Success - Ep. 45

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This is the Russell Brunson Show.

What's up, everybody?

Welcome back to the show.

Today, I'm here with my friend and someone who I look up to as a mentor, someone who I've been watching for a long time.

We've had a couple chances to hang out in person, but someone I really look up to, his work when he does.

And his name is Jim Quick and excited to be going deep with you.

So how are you feeling today, Jim?

I'm doing outstanding, Russell.

Thanks, everyone, who's joining us for this brainy conversation.

Yeah, we're going to geek out on our brains and how they work and a whole bunch of other real fun stuff.

But I love to start because I know with most people, like

in our world, who are successful with something, usually it's because there's something else happened in their life that made them go deep and become the best in the world at the thing that they're doing, right?

Like our mess becomes our message.

And for you, I love for those who don't in my world who don't know you or your backstory yet, you know, right now.

You are like the learning expert, the brain expert, like all these different things that you do with brains and mindset, but but like your beginning of your life was the opposite, right?

Where you didn't have that.

And I would love to tell your kind of your origin story so people understand, like, this isn't something you just made up, but you had to work through this at such a deep level, which is why you've mastered it, which is why you are who you are today.

So I love you to kind of tell that story, if you're okay with that.

Yeah, I appreciate that.

Sometimes when people see me on stages, I'll do this, if there's time, a demonstration where we'll pass around a microphone in the audience, maybe 50, 60, 70, 100 people introduce themselves, and

I'll memorize all their names.

Very useful skill in business, certainly.

Or they'll give me 100 numbers or words, and I'll memorize them forwards and backwards.

But I always tell people, I don't do this to impress you.

I really do this to express to you what's possible.

Because the truth is, every single one of your listeners, they could do that and a lot more.

And some people might have a limiting belief, right?

And part of me is calling my work is calling people on their BS, their belief systems.

But it's just we weren't taught.

And the reason why I know it's possible is I grew up with some very severe learning challenges.

When I was five years old, I had a traumatic brain injury.

I had a very bad fall in kindergarten class.

My head hit a windowsill, I ricocheted into a radiator.

I was rushing to the emergency room.

Like as a five-year-old, I would have these like migraines every single day, and I just thought it was normal.

I had poor focus.

I had poor memory.

I had slow processing, which is really weird in school because my last name really is quick.

I didn't change it to do what I do.

So, you know, kids could be harsh.

My nickname was Slow back then.

I had the slow brain.

It took me three years, Russell.

I know you're a fellow avid reader.

And I guess so, like, I don't get jealous about a lot of posts on social media, but

when you share some of the books you've acquired, I do.

I have to admit.

But it took me three and a half years to learn how to read read compared to the other kids.

I remember when I was nine years old, I was being teased pretty harshly in class because the teacher would have to repeat herself over and over again just in front of the class, just to me, because she knew I didn't understand it.

And I would get teased.

And I remember one day a teacher came to my defense and said, in front of the whole class, pointed to me, said, Leave that kid alone.

That's the boy with the broken brain.

And you could say that label became my limit.

You know, I didn't know I was broken.

It was like a kind of a

kind of awakening for me.

But every single time, you know, adults have to be very careful of their external words because they often become a child's internal words.

So every single time I did badly in sports, which was all the time, or wasn't picked for sports, I would say, oh, because I have the broken brain.

Every time I did badly on a test or a quiz, I would say, oh, because I have the broken brain.

And so my superpower growing up, because I didn't know the answers, was really being invisible.

Like even talking about it, I get a little bit flustered.

I remember my, you know, my shoulders are always kind of clocked.

I didn't want to take up a lot of space, right?

Because I didn't want to be bullied.

I didn't want to be called on.

I never knew the answers.

Yeah, it was not, not fun.

So you can imagine the effect it has on, you know, a young child's self-esteem, their self-worth, their self-confidence, which is really ironic, right?

Because my two biggest challenges growing up were learning.

and public speaking.

And, you know, life has a sense of humor.

Now you're teaching, learning, and you're public speaking everywhere.

Yeah, all I do is public speak on this thing called learning.

But I think if there's one skill to master in the 21st century, it's your ability to learn rapidly.

Your ability to learn, to unlearn, to be able to relearn.

And I believe the faster you learn, the faster you earn.

Knowledge today is not only power, it's profit.

Most people recognize there's a gap between those who have and those who have not, but there's also a gap between those who know things and those who don't know, because those who know can make better decisions.

And there's a quote, I wrote a book called Limitless.

There's a quote that says, Life is the letter C between B and D.

Life is the letter C between letters B and D, where B stands for birth and D stands for death.

Life's C choice, right?

And our lives are the sum total of all the choices we've made up to this point.

And I truly believe that these difficult times, they could diminish you, these difficult times, they could distract you, or these difficult times, they could develop you.

You know, we decide.

And so I really think your ability to learn rapidly, your ability to focus, concentrate, absorb, read,

retain, put it into play, it just, it's like a modern-day superpower, but there's no class in school called learning, right?

There's, they teach you what to learn, math, history, science, Spanish, but there are zero classes on how to learn.

There's no class called focus or concentration or flow or, you know,

smart reading, you know, memory.

I always thought it should have been the fourth R in school.

They teach you reading, writing, arithmetic, but what about retention?

What about recall, right?

Socrates said learning is remembering.

But when somebody could sit down and, you know, someone like yourself has decades of experience and you put into a book, somebody can sit down and read that book in a few days, right?

And they could download decades into days.

Like, what if people could read, you know, expert secrets and dot-com secrets and traffic secrets?

Like, how much, what advantage is that for an entrepreneur or any individual?

And so, yeah, I dedicated my life.

I learned some skills, got a mentor when I was 18 years old, turned me on to this, and just light switch flipped on and I just started doing much better.

and i'm here with you to answer your question because when i learned these skills i couldn't help but help other people right um because i felt a moral obligation to do so so shame on me if someone's suffering the way i did and i didn't and i knew something that could help them right and one of my first students she was a college freshman i swear she read 30 books in 30 days and not skim or scan but really read them and i wanted to find out not how i taught her how to read faster um i want to to know why, like what her purpose, her motivation was.

And I find out her mother was dying of terminal cancer, was only given two months, like almost 60 days to live.

And the books she was reading were books to save her mom's life.

You know, I wished her luck, prayers.

Six months later, I had a call from this young lady, and she's crying, crying profusely.

And when she stops, I realize there are tears of joy, that her mother not only survived, but is really getting better.

Doctors don't know how or why.

The doctors were calling it a miracle, but her mother attributed 100% to the great advice she got from her daughter who learned it from all these books and in that moment i realized those two things that if knowledge is power then learning is our superpower and i've dedicated my life for that the other thing i realized really was my my mission in life you know having the broken brain and being a slow learner i want i want people to have better brighter brains you know i want them to learn faster and really tap into more of their genius so i'm in my 50s i've spent you know over over over 30 years studying the potential and the power of the human mind, how to optimize your brain health, which is your number one wealth-building asset that you have, is your brain.

How to be mentally fit, how to learn faster, achieve more.

Really, my obsession, my research is around

genius.

And

that's how I turn my mess and turn my message, as you said.

So cool.

I'm curious because I'm sure with you, you know, the boy with the broken brain, like the identity you had wrapped around that for so long, like, how do you, how were you able to break that into

not have the belief that you couldn't, you know what I mean?

Because that's the hardest thing, I think, is initially just like the belief that you could.

Like, how, what was it that overcame that for you?

Like, oh my gosh, I could actually do this to figure it out for yourself.

You know what I mean?

Yeah.

You know, I've always had the discipline to work hard.

Um,

my and be stubborn about it, right?

Even in the face of adversity, it's my parents, they immigrated to the U.S.

My dad was 13.

He lost both of his parents.

We live in the back of the laundromat that my mom worked at.

So I'm very blessed in terms of, I feel like I won the lottery when it comes to my parents.

They had many jobs growing up to support us.

I'm the youngest of, I'm sorry, I'm the oldest of three kids.

But I wanted to be a good role model for my siblings.

Because they had so many jobs, my grandmother took care of us.

And it was tough, though.

When I was going through my brain challenges at five, she started showing early signs of dementia.

She would

call me by my father's name.

She would repeat something she just said 30 seconds ago.

And it's very confusing for anybody, much less a five, six, seven-year-old

just watching that.

But it's interesting how,

like, I'm very passionate about this because, you know, she passed of Alzheimer's.

And

we...

We dedicated all the books to limit the proceeds to charity.

We've sold a couple million copies the past since it came out a few years ago, and it's just to build schools.

You know, we built schools in Ghana, Guatemala, Kenya, healthcare for the families, clean water that keeps them from going to school,

and also Alzheimer's research for women.

Women are twice as likely to experience Alzheimer's than men.

Most of the research is done on men.

And so in memory of my grandmother, but I feel like that what got me through was the encouragement

from my parents.

And so I got very fortunate and blessed that way you know we didn't have the money the connections the education or you mean whatever you name it but they're just really good people and then they they work really hard and you know and they they they taught us to believe in ourselves so

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Well, there's a million different ways we could go with this interview.

So many things I want to ask you and go deep into, but one of the things you brought before you started recording, I think it'd be a fun place to kind of start with, and then maybe we'll kind of see where it goes from there.

But you talked about some of the new stuff you're studying and talking about, which are the different brain types.

And I'm fascinated.

I want to find out these artists.

I want to find out what my brain type is.

And then, based on that, what does that mean for me?

What's different for everybody based on what their brain type is?

Do you want to dive into a little bit of that?

Yeah, I mean, just like there's a, and I love this conversation.

I don't usually talk about this, but we recently updated the book and I showed some of my research and findings there.

But, you know, over the past few decades, I give people tips or trainings, right?

How to read faster, remember names, client information, product information, make videos without teleprompters, sales pitches, without a script, just be able to, for memory, if you will.

But I realized that everybody's, their brains are a little bit different and not everything works for everybody as well, right?

Just like there's personalized medicine, you know, based on an assessment, you know, a DNA test, test, for example, or personalized nutrition based on like a microbiome test.

We created a four-minute assessment to see your dominant brain type.

And, you know, I think genius, part of genius, the definition is like pattern recognition, right?

You're an extremely good with pattern recognition, right?

And it's one of those things where there are patterns to the market.

There's patterns to influence, persuasion, to health, and there's patterns to learning, right?

And,

you know, much like Tony talks about genius, you know, success leaves clues.

I think genius leaves clues also.

That there's when someone does something magical, there's a method behind that magic.

But part of it is leaning into your brain type, you know, and I consolidated and integrated a lot of different

left-brain, right-brain dominance, learning styles, introvert, extrovert, personality types into this assessment.

So to codify it, I made it really simple.

I just chose four animals, and you could use the acronym code C-O-D-E, and I could go through them really quick.

You could take the assessment at mybrainanimal.com.

And mybrainanimal.com, multiple choice, and then I gift you learning strategies based on your dominant brain type.

But I'll go through some of them now.

So the C and code are your cheetahs.

And cheetahs, fastest animal on LAN, and their dominant trait is action, right?

They're fast, they're instinctual, they're action-oriented, they're quick thinkers, they prefer to move swiftly from one task to another.

They thrive in fast-paced environments, right?

You know, thrive on speed, on energy, on efficiency.

The O are your owls, and their dominant trait is logic.

You know, they love,

they're analytical, they're detail-oriented, they love data, facts, figures, you know, formulas.

And that's

their go-to, if you will.

The D are your dolphins, and your dolphins, their dominant trait is creativity, right?

They have an incredible imagination.

They're great natural problem solvers.

They have a vision for their business or their brand or their lives that maybe other people can't see.

And they're very passionate about it.

And finally, the E and code are your elephants.

And your elephants, their dominant trait is empathy.

So they have high EQ, if you will.

They want people to feel seen.

They want people to feel heard.

They're very community focused.

Like, for example, we had our team take this assessment, and 100% 100% of our customer experience, customer service team were our elephants.

And we didn't even hire for them, but it happens to be like people are going to go into their element, right?

Whatever they're strong in, they're going to gravitate towards roles and responsibilities that they're good at and

they're passionate about, right?

Our CFO, you can imagine, is an owl.

He needs to see the stats, the dashboard, you know, every single day, the KPIs.

My business partner who you know our CEO Alexis she she is a dolphin I mean she has a vision for you know

one billion brains no brain left behind you know and what it takes to be able to get there

and so it's interesting once you know how your brain works you could you could work your brain better you see this also in I don't know like take any famous television like friends right Ross would be your owl you know a professor a scientist

you know Phoebe would be the creative dolphin, you know, with her music and her art.

Joey, it would be a cheetah, doesn't think, just acts, right, intuitively.

And so, you know, and Monica would be your elephant, meaning that she wanted to host everything.

She's the community, you know, one that everyone kind of centers around.

And so you'll see this in every Star Trek and Harry Potter.

We can just go on and on.

But the point in bringing this up is once you understand your brain type, then you could see how well you could learn, how you could perform, how you can manage time, how you could, like even selling, right?

You would sell to an owl differently than you would sell to a dolphin, right?

An owl looks for evidence, right?

They're looking for the social proof, as an example.

They would look for the numbers, you know, make a logical decision.

Where you know, if you're selling to a dolphin, you know, you could see how your product or service fits into their vision that they're passionate about.

If you're selling to

an elephant, yes, the evidence and the research and the vision is all good, but what's more important is the relationship itself, you know, the know, like, and trust and the depth of that.

So you could apply that towards parenting, towards learning, towards hiring, you know, certainly towards managing.

And I just feel like, again,

our brains are this incredible wealth building asset that we have, but it doesn't come with an owner's manual.

And it's not always user-friendly.

So my passion is, you know, is really showing people how to know their brain, love their brain, and to be able to use their brain.

Because I believe there's genius in all of us, but it's not how smart you are or how smart your kids are.

It's how are they smart?

So, it's not how smart you are, it's more how are you smart.

And I feel like genius expresses itself in lots of different ways, you know, and sometimes in traditional education, it's not as reinforced where like you take the SATs and it's like, what are they reinforcing?

Verbal and mathematical, right?

But there's Howard Gardner, you know, there says

defined multiple intelligences, you know, at a Harvard University: musical intelligence, interpersonal intelligence, intra-personal intelligence, visual, spatial intelligence, and so on.

So, this is more of a holistic, you know, whole, whole self-approach towards learning and performance.

So interesting.

Yeah, I find it fascinating.

People want to improve their self-esteem.

They could just kind of study their own brain.

Once you realize you're not broken, you're like, they're just different, but these are my superpowers based on that.

Very much so.

So

it's amazing because again, like our brains, like every

animal or creature on the planet has their superpower, right?

Some could breathe underwater, some could go super fast, some could climb, some could fly.

You know, human beings, you know, we can't do any of that stuff naturally.

But because of the power, our superpower, which is the power of mine, we can fly, right?

We can go underwater.

We can go super fast, right?

We could do all these different things, you know.

And I really believe that there, you know, our ability to solve problems, our ability to think, you know, is our greatest.

Because nobody listening to this right now, it's not like it was thousands of years ago where you're compensated for your brute strength.

Today, it's your brain strength, right?

It's not your no longer your muscle power.

Today, it's your mind power.

And so, learning how to learn, if you can learn how to learn and focus and concentrate and read three times faster, understand what you're reading, apply it.

You can apply it towards marketing, management, martial arts, music, money,

Mandarin.

Everything gets so much easier.

So it's kind of like the lead domino that just makes everything else like easier and possible.

Yeah.

Well, I've got the quiz open here again.

What's the link again for everyone so they can take it?

Mybrainanimal.com.

Mybrainanimal.com.

Okay, I'm going to take it after we get off and I'll let you know.

I think I'm a cheetah, but I also have a blend.

I think I'm a cheetah with some dolphin friends on the side, but I'm not positive.

So I'm curious if I is it like is it a percentage scale or is it just like

there's a primary you know and a secondary and and again we're not any just one, right?

There's a blend of it, you know, and and it potentially could change you know during the age or stage of life and your life conditions.

Something could happen that would make you prioritize certain things you know over others kind of like the the evolution or just the spiral of you know dynamics of it.

We all have levels of development, but you know, when you think about it, you know, your owls would be your Einsteins, your your Marie Curie's, your Isaac Newtons, right, your Warren Buffett's.

You know, you would have your Dolphins would be more the Leonardo da Vinci's.

It would be the Pablo Picasso, J.K.

Rowlings, Walt Disney would be those kind of visionaries.

So you could kind of get an idea of

who falls into

what category and then also what roles and responsibilities

would fall under.

A data analyst would be an owl, an engineer would more likely be an owl, an accountant would more likely be an owl.

So the different professions you could kind of map over to, but it's, you know, it's kind of like, again, just to enable, I think everyone in every organization should take it because it also shows you how you communicate, you know, with these and it takes a judgment out of your coaching or your sales or any, because

people are operating, you know,

what is most dominant in terms of how they're set up.

Really cool.

And I'm assuming based on that, you figure that out.

And then the way you would teach speed reading or learning or memory is different based on which of the animals

they are, I assume, right?

I mean, there's certain certain universals, just like there are certain exercises, but certain exercises, like physical exercises, would work better for certain body types, right?

I think most people would know

general exercise is really great,

but everyone, even with their diet, is a little bio-individual, right?

They take a microbiome test because not everybody can digest kale, or some people might be allergic to chicken or what have you.

So, to the point, you know, and nowadays, you know, with AI, with all kinds of assessments, you know, medical and otherwise, you can really kind of pinpoint.

You know, I think one of the most two parts of really succeeding today is having the curiosity to know yourself, right?

That's why we take assessments, we go to therapy, some people do plant medicine, they have whatever it is to get to know yourself.

And then, and by the way, like one of my favorite movies is like The Matrix, right?

Like a lot of people, and there's a point where Neo goes to see the all-knowing oracle in the kitchen, and she's baking cookies.

Most people don't see this, but above the door was a phrase

when he walks in, and it says, It says, Know thyself.

So, having this curiosity to know yourself is half the battle.

But then, I think the second half is having the courage to be yourself.

A lot of people do the inner work and they get to know their values, their beliefs,

their mission, whatever happens to be their identity.

But living that person is a different game, also.

Having the courage to be that person.

So, it's those

two sides of the same coin.

So cool.

So interesting.

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Okay, I want to ask you a question because I'm working on a book right now and I bought the domain subconscious.com and we have a lot of stuff we're working on over there.

And so what I'm fascinated right now is like, is like the conscious and the subconscious and how they work together and like just the

anyway, so that's what I've been geeking out on.

And I'm curious for you as someone who's doing these things with learning and stuff,

like where,

where's the work you're doing?

Is it conscious, subconscious, of both?

I'm just curious, like your thoughts, like how that weaves into the work that you do.

So I do believe, I mean, there's this kind of this metaphor where if you put your foot, you know, if your foot's right now is on the floor,

you know,

that footprint, if you will, is kind of your conscious, where your conscious awareness is, your conscious potential.

If you look at the kind of the landscape or the real estate around it, you know, in the whole room or in the whole office or wherever people are listening to this, that's more

your subconscious power.

You know, most of what we learn certainly is non-conscious.

Like we didn't actually, I don't know, just, I mean, think about how many lyrics to songs, you know.

Hundreds, if not thousands, right?

But how many do you actually sit down and consciously study with flashcards or outlines or notes or whatever, right?

So most of the learning, you know, is absorbed non-consciously.

You know, I will say

it's very important.

It affects everything, right?

You're subconscious.

Some people, there's subtle difference maybe between subconscious and non-conscious or unconscious, but it affects the three areas

that I talk about.

So I believe there's a limitless model.

There are three levers we could pull to be more limitless.

And limitless,

I call my book limitless, not because it's not about being perfect, it's about advancing or progressing beyond what you're currently demonstrating or what you believe is possible.

But there are three levers, and I'll answer your question because I feel like all our books and everything, our educational empowering has to address these three things

for people to...

Because

when I was, we have a same publisher,

before I sent the manuscript to read in the team, I was like, well, 100% of the people who read this book get the results they're hoping for.

And obviously it was no.

And my dominant question is, well, how do I make it better?

And because it was all methodology, you know, how to do these things, how to read faster, how to focus, how to be more productive, you know, how to remember everything.

But I realized there are two other things that need to be addressed.

And this is where the unconscious kind of is the underlying for all of this.

If you imagine if limitless is about progressing, feel like where are you stuck?

Like everyone, listen, let's make this practical to everybody and personal to everybody.

Think about an area of your life where you feel stuck, where you're not progressing.

Is it your impact?

Is it your income?

Is it your creativity, your innovation, your reading speed, your happiness, your health, whatever.

If you think about a box that you're stuck in, the box is three-dimensional, right?

This by nature.

So the three forces that contain the box, and these are the same three forces that

will expand the box, right?

We'll liberate you out of that box.

So the three forces are what I call the limitless model, is a Venn diagram with three M's.

So if you imagine Mickey Mouse, two ears and a face, the face would be the methodology.

And here's the thing, Russell, and

you know there's so many people out there that are listening that have forgotten more about

digital marketing, management, sales, health, whatever, than most of their friends will ever learn, right?

So common sense is not common practice.

So what's the limitation is the first two.

The first M is your mindset.

know, Henry Ford, believe it you can, believe you can't either way you're right.

But your brain is this incredible supercomputer.

And your self-talk, which is often unconscious, is the program it will run.

So if you tell yourself, I'm not good at remembering people's names, you will not remember the name of the next person you meet because you program your supercomputer not to.

If people truly understood how powerful their mind is, they probably wouldn't say or think something they didn't want to be true.

That's not to say you have a negative thought and it ruins your life any more than eating one donut will ruin your life.

But if people ate that donut 20 times a day, every single day,

I think everyone would agree there'd be a consequence, right?

And so I feel like your unconscious or subconscious plays a part in terms of your mindset.

And for me, three things to think about, your mindset for me, I define as your set of assumptions or attitudes you have about something.

So if somebody has assumptions about money or an attitude about money, it's the root of all evil.

You have to hurt people to make money, whatever, right?

Then it doesn't matter if they have the right methods to do that.

They're still going to be contained in that, stuck in that three-dimensional box, right?

Because their mindset is holding them back.

So even if you find yourself saying unconsciously, you know, I don't have a great memory, being self-aware, I think, is the first step to making any kind of transformation.

Then catch yourself.

I don't have a great memory.

And just add a little word like yet at the end.

You know, it just lands different.

I don't have a great memory yet.

And there are a lot of

power in that word.

But the other thing is

once you have the mindset and you have the methodology, the second M that's there that needs to be addressed is your motivation.

And some people they self-sabotage, right?

They take one step forward and one step, and it could be out, they could be totally unaware and unconscious why they do that.

And so, usually, self-sabotage usually is a mindset issue.

If people procrastinate, then it's a motivation issue.

And I just love to offer this

to the listener.

Motivation for me is something that's very real.

there's a three-step formula for limitless motivation and it's the letter p times e times s3 the letter p times e times s3 so everybody think about an area of your life where you're not motivated you know you should do this thing but you're not doing it right consistently because the evidence that you're motivated is action consistent action so let's say it's reading right

you you read to succeed, right?

Leaders are readers.

If people have seen photos of me with Oprah or Elon or whoever, like, we just, people always want to know how you bond.

We monitor our books, our love of reading, right?

Which is why I'm so connected to like you, you know, and because you practice what you post, you know, and it's just, I feel like I've never met anybody who's not continuously learning.

And I think reading is the best way to get there.

Plus, reading is to your mind, what exercise is your body?

It's just the best mental exercise.

So, but you can't get yourself to read P times E times S3.

P is purpose.

So, and we know this, right?

I mean, we talk about it

in our podcasts and programs.

Without a reason, you won't get the result.

Things have to go from your head to your heart to your hands, right?

You could set KPIs and vision, board, everything in your head, but if you're not acting consistently with your hands, check in with the second H, which is your heart, right?

The symbol of emotions.

Because we're not logical.

We all know that people don't buy logically.

They buy emotionally just biologically.

But we're not logical.

We're biological, though.

You think about dopamine, oxytocin, serotonin, and endorphins.

We're this neurochemical soup.

But if we don't feel it, we won't do it consistently.

So what is the purpose?

So it can't be cognitive.

Everyone can talk about the reasons they should be exercising or, you know, reading books or whatever, but if they don't feel it, like, for example, in my neighborhood, I saw somebody recently and I didn't recognize him.

And, you know, when you see somebody, you kind of recognize, but you don't know who it is.

And that's really bad.

for me, you know, as a memory coach.

I remember everybody.

Yeah.

But when he opened his mouth and said hello, by his voice, I knew exactly who he was.

But he looked completely, I haven't seen him for a few years.

He looked completely different.

You know, he looked fit.

He had this glow.

He looked younger.

Like the backstory is this person was like the most unhealthy person that I knew.

And I was just like, you know, I need to know, what are you doing?

He tells me all the things he's doing.

And I'm like, you know, me and our friends, mutual friends, have been telling you to do that for years.

And you took pride in being unhealthy and smoking.

And, you know, there was this identity.

And I was like, yeah, he's like, yeah, but I was on a business trip i came home and uh my daughter was crying hysterically and she had this nightmare that i died and you know this whole thing right and he found purpose and he changed his life you know in that moment so i just want to remind people even remembering names a lot of people don't remember names which i think is the number one business etiquette networking skill there is right

all the cliches people don't care how much you know until they know how much you care a name is the sweetest sound to a person's ears but most people they don't they're not connected to the reason they know intellectually they should remember names but are they feeling it?

Like even asking yourself, why do I want to remember this person's name?

Show the person some respect, to make a deal, get a referral to practice these things I learned on Russell's podcast, you know, whatever.

Reasons reap results, right?

So you always start with that why.

So the P is purpose, feeling it.

Now, I realized that just purpose won't get you consistently motivated all the time.

You need the E, P times E times S3, which is energy, because an exhausted person is not motivated, right?

If you're depleted, if you,

we have a newborn, haven't been sleeping very well, exhausted, not as motivated to do the things I need to do for work and to work out and so on, right?

So,

and you know, so that's why a big part of our work is brain optimization.

What are the best brain foods?

How do you optimize your sleep?

How do you manage that, you know, chronic stress that could shrink your brain and steal your mental vitality?

What are the best supplements, nootropics that have been proven in human studies to boost focus, memory, mental energy, right?

And then finally, you could have limitless purpose and limitless energy and still not go follow through to be motivated because you need S3, which you know, like everyone calls it something different, small, simple steps,

right?

Because a lot of times, so people are not motivated for one of three reasons.

They don't have purpose, right?

So they're not going to do it.

They don't have the energy to follow through, so they're not going to do it.

Or that thing is too big, or it's too intimidating, or

it's too abstract, or it's too confusing.

And we know a confused person doesn't do anything, right?

So, how you find your so instead of reading a book like 10 pages a day for someone who doesn't do it, maybe it's too big of a jump, opening up the book is a small, simple step, reading one line.

You know, I had on our podcast out in one of the world's top biological dentists.

We're talking about oral hygiene and brain health, and we're talking about things beyond brushing, like oil pulling and tongue scraping and flossing.

And, you know, I was talking about kids and like getting your kids to floss.

Maybe it's too big of a jump in a habit, plus a one tooth, right?

Because no one's going to stop at one tooth.

Or you want them to clean their room, small, simple step, put one sock in the hamper.

But this also applies to sales, right?

A lot of times, you know, people, I don't have the purpose to buy your product or invest in your company or whatever.

They don't have the energy, right?

Or the resources, the capital or whatever.

And maybe you're making it too complex and you need to break it down.

you know, into smaller commitments.

And how you find your small, simple step, I ask this question every single day whenever I get stuck or stalled what is the tiniest action I could take right now that will give me progress towards this goal where I can't fail what is the tiniest action I could take now operative or now that will give me progress towards this goal where I just can't fail you know and so I think those are the three keys for limitless motivation and going back to your original question the unconscious affects everything right affects your mindset affects your inherent motivation like in um and it also affects the third M, which is your methods,

how you're getting there.

Because are we constantly upgrading those?

Because a lot of our methods, I mean, Duke University said 40%

of our daily behaviors is habitual and unconscious.

So there's an unconscious component, surely,

for

how we think, how we feel, and what we're doing.

Even when I'm on stage or I'm coaching somebody, I'm reverse engineering.

Say, what do I want them to think?

What do I want them to feel?

And how do I want them to behave?

What do I want them to do?

And I design accordingly.

And so I would say the unconscious is everywhere.

And out of fear, though, people, most people, in my estimation, are shrinking their dreams and their goals to meet the current situation.

And maybe we should be shrinking and downgrading our goals and dreams to meet the current situation.

Maybe we should think about upgrading our mindset, our motivation, and the methods we're using.

Because maybe people are using old methods for marketing, or old methods for sales, or old methods for losing weight, or old methods of reading, right?

And so,

yeah, so many people, I think, shrink what's possible to fit their minds, you know, when they could be expanding their minds to fit all that's really possible.

Yeah, oh, Jim, this is such good stuff, man.

It makes me want to go back and reread Limitless.

So, I'm going to go make a commitment.

I'm doing 75 Hardware House, so I got 10 pages tonight, and I just finished the book, so I'm going to go jab back into yours and reread it.

It's been a little bit since I've read it, so I'm excited to get me remotivated to jump back in.

Thank you.

Yeah, our team, you know, we've been using QuickFunnels and everything from very early, early on.

So our team, our marketing team, I know they've read Expert and Dot Common and Traffic Secrets.

So thank you.

Thank you for your amazing work, buddy.

That's too cool.

Well, unfortunately, I got to jump.

My next call starts in a couple of minutes of my next interview, but this was amazing, dude.

I appreciate it.

Good to spend a little more time with you and to hang out and for my audience to be introduced to you as well.

Again, as you guys know, so many of you guys are into business and marketing, but it's like these are the things that actually are bigger levers to pull than like learning the next marketing hack.

it's like learning how to to learn how to like function with your brain how to like lean into your superpowers the things that make that make people the most successful so i appreciate it working everyone to do can i challenge someone everyone to do one thing you know i think you learn something best when you teach it right they call it the explanation effect and one of the best things people can do is share it so if i could challenge everyone wherever you're consuming this right now take a screenshot and when you post it tag tag roster tag myself so we get to see it i'll rob repost you know a few randomly and we'll gift out you know a few signed copies of Limitless just randomly as a thank you for having me on the show.

But I would love for people to share this in there one thing that they're going to do

to

based on this conversation.

And I feel like when you share that with your fans,

your followers, your family, your friends,

we get to learn it even better.

So I want to thank you so much.

And just remember that there's a version of yourself

and your brain and your business, your brand that's patiently waiting.

And the goal is we show up every single day until until we're introduced so thank you so much for for having me buddy thank you jim appreciate you man and everyone go take the animal quiz what's the link again mybrainanimal.com and that's where you get all the strategies for remembering names reading faster how to focus at will based on your brain type Awesome.

And then if you haven't read his book yet,

it's really good.

So anyway, thank you, man.

I appreciate you.

And everyone, we'll see you guys on the next episode.

Thanks, everybody.

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