One Funnel Away Q&A - Real Questions, Real Funnels, Real Fixes | #Marketing - Ep. 44

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Speaker 2 What's up, everybody? This is Russell. Welcome back to the show.
I just got done off of one of our live QA calls with One Funnel Away, and we went a little deep this time. I had some fun,

Speaker 2 especially the last probably 30 or 40 minutes, we went really deep on some cool

Speaker 2 concepts about how to get traffic, how to simplify your funnels and your messaging, how to get from the beginning line to the finish line as quick as humanly possible.

Speaker 2 If you need to make money at ASAP, how do you reverse engineer so you can get it done fast? And then like

Speaker 2 there was a theme throughout just like me preaching and teaching and showing like how to increase your volume of stuff you're putting out there and how to do it. And

Speaker 2 anyway, it was a really, really good one. Uh, I love it.
I'm not giving you guys all the Q ⁇ A calls because you guys have to go join onefunnelway.com and get on the calls live.

Speaker 2 Um, but every time there's ones that just kind of pop that are really fun, I want to, I want to bring them in here.

Speaker 2 So without saying, I'm going to queue up the one funnel away Q ⁇ A call from this week. I hope you get a ton of value from it.

Speaker 2 This is one you should listen to two or three times because there are so many different unique things that I think are going to help shortcut most of your success.

Speaker 2 If you listen, you actually apply it. So that's the game plan right now.
Hope you enjoy this episode. If you do, you should be on these live community calls.
It's insane.

Speaker 2 We get like a few dozen people to show up. So your chances of getting your questions answered are like almost 100% if you just show up.

Speaker 2 And all you got to do is go to onefunnelway.com and sign up for free. If you have a ClickFunnels account, you get it for free.

Speaker 2 If you don't, you don't get a ClickFunnels account and you get it for free. And you can almost ask me any question.
So yeah.

Speaker 2 Just either that or pay 50 grand to join me in your circle. Those are two ways to get me to answer your question.
So anyway,

Speaker 2 just putting it out there because you'd be insane not to.

Speaker 2 So a funaway.com. Other than that, I hope you guys enjoyed the Q ⁇ A session.
I hope you get some ton of value from it. And I cannot wait to see you guys with the top.
All right. Talk soon.

Speaker 2 This is the Russell Brunson show.

Speaker 2 All right. And you guys know what time it is.
Look at that. Here he is, two minutes early.
The man we love, Mr. Russell Brunson.
What's up, Russell? How you doing, man? Great to see you. Doing this?

Speaker 2 I'm walking while I talk. Yeah.
Yo, two birds, one stone. That's how we do it.
Efficiency over here. That's net time, baby.
Do you have the little walking treadmill down below you? Oh, yeah,

Speaker 2 walking it up. So, just yes, any

Speaker 2 people, how many guys have some type of ADHD brain like me and most entrepreneurs?

Speaker 2 If so, one of the secrets is the more things you're stimulating your brain with, the easier it is to focus on one thing.

Speaker 2 So, when I write my books, I actually write my books with headphones on, playing music while I'm walking on a treadmill desk and typing because it keeps me focused.

Speaker 2 Versus if I'm by myself, I'm like, squirrel, squirrel, squirrel, right?

Speaker 2 And so, um, but I had an old treadmill that was like super big and clunky, and they have these new ones on Amazon for like 150 bucks. They're tiny.

Speaker 2 So, anyway, so now I'm walking on my new $150 treadmill, getting it in.

Speaker 2 That is awesome. Well, I gotta know, since you brought up music, what do you like to listen to when you're, when you're writing books or trying to focus in? What's the jam?

Speaker 2 So, this is kind of weird, but I'll tell you. So, when I was in high school,

Speaker 2 I used to, when I was studying in high school and stuff, if I listened to music that I knew the words to, like, I get distracted, I'd be like singing singing and everything. And so, um, there's a CD.

Speaker 2 It's, um, do you remember Enigma? Yes. The cross of changes.
That CD is what I listen to on repeat when I'm writing or doing stuff like that. So, oh, that's awesome.

Speaker 2 Not that many words other than one song, but for the most part, it's no words. And so it just, it's in the background and I can just, I can, I can zone in.

Speaker 2 So, man, as everybody goes to scramble and get that CD. I'm probably the only person that still listens to that

Speaker 2 from the 90s. It was amazing.
But yeah, because that's what I studied in high school. So for me, like, my brain sinks it to like deep work.

Speaker 2 That or there's also, there's an app called brain.fm that I use a lot of times too, where it put does like weird things on your, if you put the headphones on and it gets you, like, I want to be in a

Speaker 2 focus state or creative state or whatever. It does binaural beats to get your brain at different states.
So brain.fm is the other one I use. So those are the two, the two core things for me.

Speaker 2 Yeah, brain.fm. I'm putting that in the chat for everybody right now.
Gosh, Russell Brunson. Just kidding, I don't have enough food.

Speaker 2 I wish I did. No, it's okay.
When they start giving away Lamborghinis, Lamborghinis, you'll do it. But right now, no way, Jose.

Speaker 2 No Lambo, and you're not getting

Speaker 2 that's right. No Lambos, you're not getting Russell.

Speaker 2 Well, man, I'm excited to be here. I missed you like crazy this past week.
We've had a lot of great stuff, and I lunched with Russell, my favorite day of the week. So let's

Speaker 2 last week we were in Salt Lake for the first Cliff Funnels Connect event, so I missed this, but now we're back. And I heard that went amazing.
Yeah, it was fun.

Speaker 2 I think we have a replay still up for next. If you go to, I think CliffFunnelsConnect.com, you see the replay of it.
I believe so.

Speaker 2 We had some cool speakers come and hang out. And

Speaker 2 it was really, it was really fun. Yeah, I heard great things from I only talked to a couple of people that were there, but they said it was really, really awesome.

Speaker 2 And speaking of, we have ClickFunnels Connect events coming up in the future.

Speaker 2 If you guys want to host local events in your area for funnel hackers, I believe it's clickfunnels.com slash connect where they can register.

Speaker 2 If you go to clickfunnelsconnect.com, that's right now we're about to launch. We have like almost 100 people that have submitted to run their city.

Speaker 2 So I think we're next week going to roll out the front end where you can go and you can find one in your local area and you can go to one of the events, which is really cool.

Speaker 2 Nice. I'm excited for that.
I registered. Hopefully I get chosen.
I want to do some events in the southeast here. Have a good time.
So fun. Yes, sir.

Speaker 2 So, hey, let's have a great time today. Speaking of good times, if you guys have any questions for Russell, please do remember that this is the expert set.
Yes, Sarah.

Speaker 2 This is the expert session specific to expert questions. So if you're on the e-comm track, welcome.
So glad to have you. Marketing is marketing.
Business is business.

Speaker 2 Be a part of the right conversations. So, a rising tide raises old ships.
You'll still get massive value from being here and learning from Russell.

Speaker 2 But this next hour from 12 to 2 is going to be specific to expert questions on your one-to-many presentation.

Speaker 2 So, if anybody has those questions, please do feel free to raise your hand and we can get right into them. Let's start out with Sarah.
Hey, Sarah.

Speaker 4 Hi, Russell. Hi, Dante.

Speaker 4 Yeah, I watched the ClickFunnels

Speaker 4 connect. It was really great.
Just loved it. And actually, it answered one of my questions.

Speaker 4 Here, these are the notes I took. And actually, here, when Mike Cole-Jones, she talked about the missing point hook.
This was so great, so good. And actually, it really helped me to

Speaker 4 prepare

Speaker 4 how I can start my

Speaker 4 webinar. I did it last Wednesday and

Speaker 4 I was wondering about the

Speaker 4 here. This is the system I use actually, and this is how I learn and how I teach.

Speaker 4 The problem I have, and the problem my clients have, when people tell us this is simple, you can you just have to do first you do this, then you do this, then you do this.

Speaker 4 We start to think like this, and you say, We say, okay, here, when you say that, I think about this and this and it. So, what I wanted just to show you is

Speaker 4 when I use the

Speaker 4 one missing thing and the system as the three secrets actually,

Speaker 4 I've prepared this and I've tried, but it was hard for me to choose between the whole system I use to teach or the

Speaker 4 thing I use here. for just drawing.

Speaker 4 See, the pedagogy, the learning system I use, I have three secrets here that I want to show them, but I'm hesitating between the whole system in general when I teach or just when you eat row, actually.

Speaker 4 Don't know if I'm very clear, actually.

Speaker 2 So what's the question? I don't think I understand the question.

Speaker 4 Yeah, how to choose

Speaker 4 what I share in the perfect webinar because

Speaker 4 it's very hard for me to do simple stuff as you see.

Speaker 4 And this is exactly what I give. I give a simplification of what I do.
When we explain here, we're supposed to do just one thing.

Speaker 4 Then we think this way in the middle. And what I do is I give the simple stuff here with the

Speaker 4 drawings, of course.

Speaker 2 Here.

Speaker 4 for example the different parts

Speaker 4 and then it's easier people say okay i see what what you mean now well if obviously you you probably don't see what i mean now because i'm just a bit confusing but sorry so this is the question is like like so basically you got a whole bunch of stuff you could teach but you're not sure what to teach and yeah the thing is when i when i teach the whole um when i teach you know the whole system

Speaker 2 obviously it's too much yes we teach now that's what you're selling so the problem with a lot of people make is they start they teach the they teach the how and your job is not to teach the how your job is to sell the how.

Speaker 2 So you're teaching the what. Okay.
So here's what you do. So if you look at any of my presentations where I'm selling, I never go into the tactics.
I never go into the how you do it.

Speaker 2 I show you what to do. Okay.
So for example, funnel, my funnel hacks presentation, right? Okay. First step, you got to go funnel hack someone.

Speaker 2 So you're going to go, you're going to find their thing and you're going to, you're going to buy their product and then you're going to go and see what it is.

Speaker 2 Then second step is you're going to go to ClickFunnels, you're going to build their funnel. And third step, you're going to launch it and make a ton of money, right? So I show them what to do.

Speaker 2 And they're like, oh, that's amazing. I see the vision of what I need to do.
But I never told them how how to do it. I was like, okay, step one, open up the ClickFunnels Editor.

Speaker 2 Step number two, click on the edit button. Step number three, I got to learn copywriting.
Step number four, here's how to do it. You're like, that's what you're selling is the how.

Speaker 2 During your presentation, you're showing them the what.

Speaker 2 So I'm showing them the strategy because all you got to do is get them to buy into the strategy like, oh, for the result I'm trying to get, that is the strategy.

Speaker 2 Like I believe that her strategy is the one that's most likely to get me that result. And that's, that's all we need to get them to do.

Speaker 2 Have that light bulb of like, I think this is the correct strategy for me, right? Like think about this.

Speaker 2 If I'm going to start a diet, first thing I'm going to do is I'm going to look at, okay, there's a bunch of strategies out there.

Speaker 2 There's ketogenic, there's carnivore, there's Akins, there's, I don't even know, like, Weight Watchers, a million strategies, and I don't need to know the tactics of all of them.

Speaker 2 I see that, like, which of these strategies is most likely to get me the result I'm looking for?

Speaker 2 And that's the job of their presentation is to is to basically throw stones at all the other strategies and then show why your strategy is the best.

Speaker 2 If they agree it's the best, then they give you money and then you can take them back home and like, okay, let me walk you through everything.

Speaker 2 Here's step one, here's step two, here's step three, and then you take them through all the tactical stuff.

Speaker 2 But this is the biggest reason why people's webinars don't convert is because we are teachers and educators. We want to tell people exactly how to do it.

Speaker 2 And if you tell them how to do it, they're not going to give you money to show them how to do it because what you are always selling is the how.

Speaker 2 And you're during your presentation, you're showing them the what. Like, here's the strategy.
And so, that's the big differentiator. Um, it's just going more of a high level like that.

Speaker 2 Does that make sense?

Speaker 4 Yeah, when I hear you, I understand. Um, I'm trying to say the what only, but the what is huge and why it didn't work.

Speaker 4 But actually, I think when I hear you that I just have to give the surface of this and not to go so deep to say why it didn't work. And even the surface of the what,

Speaker 4 because I just give the principle, but they can't do it without me. So I'm not giving everything, but I'm...

Speaker 4 confusing for now because it's too much anyway even um if it's um simplified it took me sometimes 10 years or 20 years to make it simple and to build everything but even if I say it quickly it's too much and it's really overloading over overwhelming so for sure if I let you guys decide in my head you would all be overwhelmed and stressed out beyond belief right so I it's it's baby steps it's milk before meat right the the teachers in the Bible, Christ is like, hey,

Speaker 2 don't give them the meat before you give the milk.

Speaker 2 Otherwise, they're not going gonna understand the meat and they're gonna stress out and they'll run away right so it's like it's babysit so you find your person where they're at and then you're not showing them here's the entire universe like here's the next step here's the next step otherwise i'd be on this call and we'll be talking about deep analytics we'll be talking about uh split testing we'll be talking about you're like no no like you guys need an offer first let's focus on that and like everything else and then there's a million things million frameworks we can do teach you know like in my atlas program people pay you know 250 grand a year like we're talking deep stuff that if i share in this call everyone be like i have no idea what you're talking about what's the context right And so your job is not to, on the webinar, teach them everything.

Speaker 2 It's like, what's the first step that gets them the first result? Focus on that, get them that result, and then ask what a value adder is for. And then they get the results.
Like, this is amazing.

Speaker 2 Like, cool, you want more? Here's the next step, my value adder. Here's the next step.
You start moving them and sending them.

Speaker 2 If you're trying to give them everything you learned in the last 10 years in one course or one webinar, people aren't going to buy. They're going to be overwhelmed.

Speaker 2 They're not going to actually have success.

Speaker 2 And so what we do is we give milk before meat. You give them a little more milk, and then they handle it.
They can handle the next step. And you're taking somebody on a journey.

Speaker 2 Stacey Martino calls it the yellow brick road. I think hers is one of the best examples of how she does her value ladder, but it's like, here's the yellow brick road, here's the first steps.

Speaker 2 And then you get to the next steps, and you get to the next steps. And that's the key for success in anything, right? Line upon line, precept upon precept.
That's how we help our clients grow.

Speaker 2 It's not by, here's everything you're possibly going to need. And they get overwhelmed and drowned and then they run away, right?

Speaker 4 Okay, that's very tough.

Speaker 2 And it's tough because us as educators, we want to give them everything. I remember when I first started doing events, this is, man,

Speaker 2 18 years ago. We had this little office at a little event spot, and people would come for three days.
I remember they paid five grand for this event. And I was like, okay, they paid me five grand.

Speaker 2 Everything I've ever learned, I must put into their brain because that's what, you know, and I was like, so they would come and I would do these hardcore.

Speaker 2 I should go find the videos of these, these hardcore three-day things where everything I'd learned, I would just jam in their heads. And people leave at the end.
They're like, that was amazing.

Speaker 2 And then nobody ever did anything. Like my success rate was zero.
I was like, what is wrong? And so I got so frustrated, so frustrated. And then I remember

Speaker 2 one time we just tried an experiment. It was a three-day event.
So I was like, what if I just,

Speaker 2 I was like sick to my stomach. I'm like, these guys are going to be mad.
They're going to be offended. They're going to want refunds.

Speaker 2 I was like, what if instead of doing a three-day event, I do a one-day event, but I do it three different times, three different ways. So I compressed my stuff down.

Speaker 2 I was like, okay, guys, it's my first day. I was like teaching the strategy.
Like, okay, first thing you need to need the product. Then you need to have turned into an offer.

Speaker 2 And then you need to sell space. So I walk them through the basics of it, right?

Speaker 2 So it's the first day, slowly going through the basics, which would have been like my, in the past, would have been like presentation like first 30 minutes. That would have kept going.

Speaker 2 But I just did that part for the entire day. Then the next day, we came back and we broke everyone to breakout rooms.
And they went and they met with my team that does the products.

Speaker 2 They met with my team that does the copy. And they met with my team does.
It's like they got to go talk to all the people to do it.

Speaker 2 And the third day we came back, I said, Okay, now you guys have we talked about it, then you've talked to my people about it. Now we're going to come back.

Speaker 2 And the third day, you're going to, everyone's going to go on stage with a whiteboard and you're going to map out what you're doing.

Speaker 2 So they get on stage and they map out this is what my funnel is going to look like. And they left.
And I remember at first, I was like, I was like, we didn't teach him anything I taught him.

Speaker 2 Like the most basic, simple.

Speaker 2 I was like as an educator I feel like I

Speaker 2 under delivered and then what happened was the next group that went through that success rates through the roof people doing stuff launching stuff creating stuff I was like I just keep overwhelming people because I want them to know everything I know they don't even know everything I know if you knew everything I knew you know you guys would be so stressed out you just got to focus on the the next piece and so think about it with your audience just like Your job is not to give them 20 years of your information.

Speaker 2 Your job is to give them step number one and focus there. And if you do that, they'll have a result and they'll come back for the next and the next.

Speaker 2 And that's how you build, you know, lifetime customers. Like, I've had people that have been paying me 50 grand a year for 10 years, right?

Speaker 2 Because you keep serving them at where they're at, and you take the next level and next level. And that's really the game plan side of business.

Speaker 4 Yeah, actually, I didn't think about that, but I'm going to just prepare it as if I was explaining to a five-year-old kid or my grandma. And then I'm going to be okay to just simplify it.

Speaker 4 It's going to be obvious, but I, yeah. Okay, I'm going to do that.
Got a very very quick question um

Speaker 4 it's about you know when you um when I think about the content I I give when there are uh cold prospects or warm prospects or um

Speaker 2 or

Speaker 4 the in the middle

Speaker 4 what what's the difference between the message what do you say what do I send to who what kind of messages do I send to in the in the presentation No, in general, you know, for the newsletter, the

Speaker 4 social medias and everything.

Speaker 4 In my brain, I have to know what's the difference between what I do. For example, if I have something happening inside of the membership,

Speaker 4 sometimes it's okay to send it inside of the the newsletter or on the social media, but sometimes there are cold traffic and it's not what I need to hear.

Speaker 4 So I'm trying to send the right message to the right person at the right moment.

Speaker 2 And in my brain I think you're worried about too much. Just throw out more messages.
It's like shots and approach.

Speaker 4 Right? So I throw it the same everywhere.

Speaker 2 You throw it everywhere and like different things are going to hit different people. Right.
Yeah.

Speaker 2 And so yeah, I'm not like, I think think less about it and just go serve, start doing, start putting stuff out there. And the message will hit the right people.

Speaker 2 The right people will hear it and they will come to you based on that message. And I don't know.
Like if I was more strategic about it, I don't think I'd ever get anything done.

Speaker 2 I'm just like, I got my phone. Uh, I'm, and then whenever I got my phone, I'm like, I'm thinking about like a specific person.

Speaker 2 So, I'm thinking about an avatar, like, okay, this is, I'm talking to Dante right now.

Speaker 2 I'm going to tell a story that Dante would think was awesome. I post it, right? And it was cool.
It's like, Dante, people like Dante are going to like that.

Speaker 2 And then I connect to thinking about some like my dad who knows nothing. And I do a video on that based on that.

Speaker 2 And then people, my dad would, you know, so I'm always thinking about one specific person when I click record or I'd write an email. And

Speaker 2 it's just like me, like right now, we have an email list of like six million people, and people like I get all your emails, it's so overwhelming.

Speaker 2 I'm like, on my stomach, I'm sending this out to six million people, and I'm throwing different hooks, different offers, because different people are going to respond, right?

Speaker 2 Like, some people respond to the e-comm offer, some people respond to certification offer, some people respond to, you know, so it's like I'm putting all these hooks out there, and the right people will be like, oh, that's for me, and they're going to click and they're going to go.

Speaker 2 And so, that's kind of more so is just

Speaker 2 throwing more stuff against the wall and seeing what sticks, thinking less, doing more.

Speaker 4 Okay, so a specific person, but not so specific.

Speaker 2 all right yeah that's great because sometimes sometimes the flop and that's okay yeah because when i don't know who i'm talking about sometimes i don't know what to say anymore and uh yeah so i can think to one of my clients or someone i know but um just throw anyway okay great great great answers and then more volume it comes down to volume volume volume put more out there yeah yeah that's what i'm trying to do now thank you so much very helpful thanks great stuff sarah i'm gonna fanboy for just a quick moment if you guys heard Russell just said, I think of a dream avatar.

Speaker 2 And I just want to point out how Russell's books stand the test of time. I learned this from him eight years ago in a book,

Speaker 2 especially in the time of AI, where every day it seems like things are changing, frameworks are changing, strategies are needing to shift. Like, no.

Speaker 2 If you guys don't have the books, go to secretstrilogy.com. It's the best money you will ever spend.
It's the frameworks for everything, your entire value ladder, every step within it.

Speaker 2 I have a little office that I can go get a little quiet time. I have seven pictures of some of you guys here that are in LFA.
And I do the same thing.

Speaker 2 Literally, oh, we're going to go make this thing for this person. And you put yourself in that mindset.
You speak to that specific person. That was cool.
That was awesome. I loved hearing that.

Speaker 2 And then when we hear Russell say, it's all about volume, gang, let's go shoot some volume. Let's go throw some stuff at the wall.
That was great. Thank you for the question.

Speaker 2 I remember one time I was in Dan Kenny's Mastermind, and this is back when article marketing was the big thing.

Speaker 2 So imagine like nowadays it's Reels, but back then, you know, 15 years ago, it was articles. I remember this guy was like, talking about this article he posted and how many clicks and links he got.

Speaker 2 I remember I raised my hand. I said, well, how many articles a day are you submitting? And he stopped.
He's like, I can tell by the way you ask the question, I'm doing it wrong.

Speaker 2 He's like, I did one this month. I was like, oh yeah, volume.
How many per day are you doing? Like, pick it up, pick it up. Because like, we're in a world now where content is flying so fast.

Speaker 2 It used to be like, I could only send one email and I'd, you know, people are overwhelmed. Like, I'll do one post.
Now it's like TikTok, you can post 500 times a day. So like, go practice.

Speaker 2 Like, it doesn't matter. Just keep practicing, practicing, practicing, practicing.
Some are going to hit, some are not going to hit. But volume is how you learn the game, how you learn your voice.

Speaker 2 Hey, find your voice. That's how people find you.
So nowadays, it's just like, just think less, do more, and you'll start finding your winners as you're consistent with it.

Speaker 2 Easy. That's the game.
Man, I love Fridays. Let's hop over to Chris.
How are we doing, Chris?

Speaker 5 Hey, doing good. Hey, it's nice to see a fellow at a Hodian.
I'm up in Coral Land.

Speaker 2 Oh, very cool.

Speaker 5 So what I wanted to ask, and this is where I'm at, I'm new to all this. Like, this is really fresh for me.

Speaker 5 I bought in, I got Barnum.

Speaker 5 I think I'm kind of getting on the shiny object trail because then I went to Last Secret, and then I started setting up an affiliate, an e-comm store, so I could get, you know, revenue coming in as I'm trying to plan my course for coaching.

Speaker 5 And

Speaker 5 I'm all over the place. And so I kind of just need some advice of like, what should I be focusing on the most at the moment? Because like, I did the one funnel away.

Speaker 5 I bought the VIP, but I haven't, it's like I said, I went to the last secret, so I kind of like

Speaker 5 fell off on the one-funnel away.

Speaker 5 I'm just kind of everywhere. I bought all your books.
I'm reading those.

Speaker 2 No worries. I understand.
I know. It's, it's, um,

Speaker 2 one of the, the positive negatives that come into our world is like we create a lot of opportunities for people. And it's like, which opportunity is the best? And so I really think about for me,

Speaker 2 and you know, it's not just me.

Speaker 2 I'm sure your Facebook feed and news feed pops up with like 500 other opportunities that are potential. And what's cool about this game is that most of the things actually work, right?

Speaker 2 But when you're doing two or three of them at a time, it didn't work. In fact, if you look at the very first module of OFA, Trey did it first, like kind of model me.
Like he talks about the

Speaker 2 unfinished bridges, right? Where it's like

Speaker 2 you have a result you want, you start a bridge, you start going, and you get halfway through, and you're like, oh, there's the next one. You run back down.
You start building the next bridge.

Speaker 2 You get halfway there. And the next thing sounds exciting.
And he's like, the reason why people aren't successful is not because the programs are working because they got a ton of half-built bridges.

Speaker 2 And so the reality is like all of them will work. You pick which one like fires you up the most.

Speaker 2 So, for me, um, Ben Hardy wrote a book called Become Your Future Self Now that had a big impact on me because I started thinking about that, like, who's my future self? Like, what is

Speaker 2 like, that's what I'm trying to do is trying to become the future self. There's a lot of versions that could get me there, but like, what does that look like?

Speaker 2 So, for you, I would think about that, like, in five years from now, like, what is that? What are your future self? Is it you? Do you want to be a coach?

Speaker 2 Like, where you're at coaching and you got people you know you want to serve, or is it like, I want to be a Philly behind the scenes, or is it, and I'd be be thinking more through that i was like what's the like what's the end thing that you're you you want to be and then based on that there's a lot of options right and it's picking one then putting on blinders from from all the other noise and distractions and then just focusing on that thing so what would be your your thought right now thinking about like in five years from now if everything works in this business like what is it you would you would like to be what would that look like do you think Yeah, in five years, I want to be coaching people.

Speaker 5 That's my passion is to help people, especially because of my story. I've been through quite a bit of stuff in my life.
And so I have a specific demographic I'm going after.

Speaker 5 So I want to do like, you know, group coaching, mastermind, stuff like that. My issue that I'm kind of, it's not really an issue.

Speaker 5 It's just, I guess, on the aspect of bridge, I own a landscaping company, but it's not my passion. It's just, I don't, I'm tired of owning a job.

Speaker 5 I like Myron Golden. I listen to Myron Golden all the time.

Speaker 5 And he makes a lot of sense. Yeah.
And so

Speaker 5 I want to step out of that. But in the meantime, it's like what can i do in the short term to get me to that position where i can invest so much more time in the long term if that makes sense

Speaker 2 yeah for sure well i think the the the the best way is like obviously having a straight path so that when you do have time you know like i can only do so many things so i got to do the right things as opposed to splitting across a lot of things you know but if the end if the end goal is you want to be a coach to a very specific group of audience then the path in our world is very clear it's like ofa experts step number one to learn the core frameworks and understand those things

Speaker 2 I think reading the books are good, like while you're working, like having those, because again, those are teaching frameworks, but it's not, you know, but OFA is very much like step one, step that going through that.

Speaker 2 At the end of OFA, if you've done that, the next step would be going to the selling align event.

Speaker 2 It's going to help you actually, you know, craft your presentation at a lot deeper level, understanding that. Like that would be the, that would be kind of the path.

Speaker 2 And all the other stuff I wouldn't focus on then. I wouldn't focus on.
and the affiliate stuff, things like that.

Speaker 2 Because that's, that's the straight line. And the nice thing about coaching business is you can you can get it going pretty quick, right?

Speaker 2 It's like the couple skill sets, you got to be able to learn how to create the product,

Speaker 2 you got to be able to learn how to make a presentation, and then you got to be learned how to get traffic to it. And those are the three kind of pieces of it, you know.

Speaker 2 And so, OFA is nice because it goes through a high-level all three of those, it takes you through like soup nuts, all three of them, and it gets your first thing kind of built out and structured.

Speaker 2 And then it's like, now I have this now, I'm gonna go deeper, let me learn how to present better, let me learn how to get traffic better. Like, but those are the those are the elements, right? Um,

Speaker 2 and uh like i said like you know for for most coaches what traditionally happens people start with like mid-ticket or high ticket more expensive stuff like eileen wilderness she came into our world you know her husband's driving newborn she didn't have a business and she's like i'm gonna do this i'm gonna start a high ticket and so like a week later she starts selling high ticket and then she was free she could quit everything else you know get two or three sales and she was like off the race and then from there started building like mid tickets and low tickets and stuff like that but started a high ticket so if you know like hey for me to be able to quit my job or walk away or sell it or whatever, I got to make X, like it's 10 grand a month or 20 grand a month, whatever that number is.

Speaker 2 If you know, it's like, hey, you've got to reverse engineer. Okay, I need a $5,000 coaching program.
I get four sales a month and I'm free. Cool.
That's easy to reverse engineer.

Speaker 2 So now it's like, what, what does a $5,000 coaching program look like? Let's go

Speaker 2 design one. You know, and you can ask our community, like, look at, like, we have a $10,000 coaching program.
You can look at how we structure it. Like, okay, that's how they structure theirs.

Speaker 2 Let me model. Let me funnel hack that structure and I'm going to build my version of it.
Okay. Okay, now we got that.
Now, how do I sell four people a month into that?

Speaker 2 It's like, okay, well, I could sell through a webinar, I could sell through a book a call. Like, both of those are great options, depending if

Speaker 2 you're me, you're not going to do a book call because I hate getting on the phone, and that's my number one fear in life: is the phone. So, I'm going to do a webinar because that makes me work out.

Speaker 2 Like, I like phone calls, you can do that. So, like, there's the mechanism to sell the coaching.

Speaker 2 And then, so, again, if I got to sell four of these a month, how many leads do I need to get to sell the four month?

Speaker 2 It's like, well, if I'm closing on the phone, one out of 10 means I got to get 40 leads a month to come in, and that'll or wait, is that right?

Speaker 2 Yes, no i 40 times four right 160 leads a month i don't know whatever the number is like but you're just reverse engineering the stuff and okay now i know the model i got to create a five thousand dollar coaching program i need a one-to-many webinar or a call a phone phone thing to sell it here's how many leads i need those are the only three things you got to worry about and i have a straight line prone blinders like okay boom i got to create my five thousand dollar coaching program boom got that done now i'm going to create my one-to-many presentation or

Speaker 2 or build out the sales team or me doing phone sales. Now I'm going to start getting leads.
It's just very, very straight line, right?

Speaker 2 And not worry about all the other the pieces right now and after you get that working then it's like now you go back and you can tweak stuff and change stuff and add stuff and upsells down sells all this stuff but the very straight line of success is just reverse engineering it from the end result back

Speaker 2 to what you actually need you know one of the problems i get a lot of times in our world to ask people like i'm like what's your what's the number you need to be to feel like you're free and they're always like a million dollars a year i'm like what you don't need a million dollars a year like like like what's freedom for you like fighting for most people like 20 grand a month would give them freedom or maybe it's 30 30 grand, maybe it's 10 grand, like, whatever it is, like, like, optimize towards that, and then just reverse engineer.

Speaker 2 Cool, 10 grand a month, or you know, whatever. I need 20 grand, 25 grand a month.

Speaker 2 Just figuring out because if you're like, I need 25 grand a month and you're writing a book right now, it's like it's hard to sell enough books to cover 25 grand a month, right?

Speaker 2 Um, that's that's the head. I wrote a book and sold like five,

Speaker 2 yeah, like a book is hard.

Speaker 2 So it's like, if you, if you know the numbers, like, hey, let's do a high-ticket thing fat, it's gonna be faster to get there, you know, and and OFA basically walks through that process, right?

Speaker 2 It's it's it's design more to sell like a thousand thousand dollar product with a webinar, stuff like that. But there's a thousand dollar product and $5,000 is not that much, right? It's positioning.

Speaker 2 It's usually some of the deliverables, but it's the same frameworks you're teaching, right?

Speaker 2 I mean, you think about like Expert Secrets is my frameworks for doing one-to-many presentations, and our $10,000 offer is us teaching. how to do the frameworks from expert secrets.

Speaker 2 Like that's all it is. It's packaged a little bit differently.
So the book you already wrote is probably all your frameworks are done. You probably have everything you need.

Speaker 2 It's just like, how do we structure this now in a way where people are willing to pay five grand or 10 grand or whatever that number needs to be to justify the cost?

Speaker 2 And then that's where you start and then reverse engineer things from there.

Speaker 5 Okay. Just one last question for Dante.

Speaker 5 So I noticed I've done the OFA before, and then I saw that there's an OFA 25. Which one do you suggest I go through? Because they're kind of structured different.

Speaker 2 They are. That's a great question, Chris.
I would recommend that you go through the 2025.

Speaker 2 That's Russell's most recent

Speaker 2 revision. And basically, we're just in 2025, we're only teaching perfect webinar.
We've also added a belief week, and in week four, a fantastic traffic week. Please don't skip ahead.

Speaker 2 If you guys already have an existing webinar, if you have an existing problem you're trying to solve, feel free to skip ahead to future trainings in OFA.

Speaker 2 Otherwise, go through day by day, step by step. It's all in the right timing so you can implement, get results, and then hit the new hurdles.

Speaker 5 Perfect. Thank you.
Absolutely.

Speaker 2 Thanks, Russell.

Speaker 2 We structure the new one also to be able to, because the problem is we teach one thing in OFA and then someone comes to selling a line event and it's like similar, but a little different.

Speaker 2 So we try to make it where it's all congruent from step one to step two to step three.

Speaker 2 So that way, if you're, you know, if you decide to send to the next level, next level, like it all syncs together versus like, OFA taught me to do a VSL, but over here, you're teaching a webinar and like I messed everything.

Speaker 2 Yeah. So the newest version, I think, is definitely the best.
It's the way, I mean, it's literally the process we do every single time.

Speaker 5 So awesome. All right.
Well, I look forward to seeing you on the Comic Club Award.

Speaker 2 Awesome. Yes.
Awesome.

Speaker 2 Yes, sir. All right.
Let's hop over to Jason. Hey, Jason.

Speaker 2 Can you hear me okay? Loud and clear. How's it going, man? Awesome.
Doing well. How are you? Good, great.
So

Speaker 2 I've been

Speaker 2 in your universe for quite some time now. I started with Myron Golden about a year ago

Speaker 2 at the, I think it was

Speaker 2 Funnel Mastery Live

Speaker 2 and read all your books.

Speaker 2 And I felt totally, everyone was asking me, so what's your offer? What's your offer? And I was like, I don't know.

Speaker 2 I don't have one. And

Speaker 2 so, all right, time has passed since then. And now I have a couple different offers.
And my problem now is offer paralysis. And I don't know how to focus on what and go where.

Speaker 2 So

Speaker 2 the first part of my question is a focus problem. So

Speaker 2 I have three

Speaker 2 things right now. One is

Speaker 2 I made an offer to help people with eczema. I wanted to focus on a problem that was, you know, real and a lot of people are in it.
I was trying to approach it somewhat, you know,

Speaker 2 objectively. And

Speaker 2 I had personally gone through it where I was,

Speaker 2 my life had gotten really messed up through eczema, got to a really dark place. And I was able to get out it

Speaker 2 through, you know, doing some stuff. And, you know, I learned about a lot of stuff along the way.
I made a course teaching people about it. It's not my like passion or anything.

Speaker 2 Like, I never, you know,

Speaker 2 I didn't plan to do that. I'm a software engineer.
It has nothing to do with what I do. Like, it was more so like a necessity to keep living life and not, you know, crumble up and

Speaker 2 peel over.

Speaker 2 But I, I, I figured, okay, here's something that, you know, 30 million Americans experience and it's a growing problem and blah, blah, blah.

Speaker 2 I can offer value to someone.

Speaker 2 um i have friends uh especially younger people who are dealing with it it's it can be very like um psychologically uh it can mess them up and and uh for some people even leaves them almost suicidal to be honest um and and it's something that okay i can help people with that so i built um a course for that i i built like a some some lead magnets around that um

Speaker 2 and and but it's but you know despite it having a large audience it's it's riddled with other problems you know it's kind of it's it's very adjacent to the medical industry, which I don't really want to participate in.

Speaker 2 It's not my core experience or expertise. Then I have this other funnel, this other

Speaker 2 offer, which is helping people build apps and software and

Speaker 2 entrepreneur type stuff. And that's more where my core

Speaker 2 skill set is. You know, I was an ex-Apple software engineer, worked in Silicon Valley, did a lot of geeky stuff with that.

Speaker 2 And I currently, you know, worked at another tech company.

Speaker 2 But, you know, it's like very niche. It's very like,

Speaker 2 I don't know how many people are, you know,

Speaker 2 kind of,

Speaker 2 you know, that's, if that's like, if we're looking at things in terms of what's going to have the biggest audience, I'm not sure if that's really the biggest audience, but I feel like that's if I had to offer like a higher ticket offer or something like that, that there's something there.

Speaker 2 Then I had this third thing, which is completely random, which is I made a mobile game and it's a very nerdy, text-based history game.

Speaker 2 And it actually makes me money to this day every day, passively. And I always treat it as a joke, like it's not a real thing.

Speaker 2 And it was making me like $1,200 a month, which isn't, you know, nothing to like, you know, quit your job over. I was neglecting it.
It went down to like 500 bucks a month. And

Speaker 2 I never really thought of it as

Speaker 2 anything other than like a fun little hobby. But it's the thing that like has been consistently bringing me in money for years.
And I'm like,

Speaker 2 oh, well, sometimes I see advice that says take that thing that's like already working and focus on that and like build that up. But I'm like, you can't make funnels for like

Speaker 2 games per se. Like it just, it doesn't really seem to fit into this whole thing.
Like, there's no high ticket, really. It's a, it's a long process to kind of build it up.

Speaker 2 And so I'm at this point where I'm like, what do I do? Like, should I

Speaker 2 focus on this large audience, you know, eczema problem thing, which isn't really my passion. It's just a problem I stumbled into for my own necessity.

Speaker 2 Or should I focus on this like tech entrepreneur coaching thing, which is like, that's where all my like core expertise is. Or should I try to funnelize

Speaker 2 my mobile game, which is like actually making money right now, just not a lot of it, but it's like,

Speaker 2 yeah, you get what I'm saying? Like, I just don't know what to do here.

Speaker 2 I'm all over the place. Well, it's hard for me to tell you, here's exactly what you should do, because obviously this is your stuff.
But I always look at these like, if this was me, what would I do?

Speaker 2 So

Speaker 2 one of the things that was interesting, you talked about twice, both on the eczema and the software is the size of the audience, right? Exem of the audience is huge. Software, it's not that big.

Speaker 2 And I think a lot of times we think that like we got to have a billion people interested in the market to make money, but that's less, that's not necessarily true.

Speaker 2 In fact, usually the bigger markets are nice because there's a lot of people, but usually you can't go very deep. It's like the

Speaker 2 health fitness market, right? Like it's great.

Speaker 2 Like everyone in the world is trying to lose weight, right? But the problem is like, it's hard to go deep.

Speaker 2 That's why those guys have so a lot of volume and width this way, but they never get to go deep.

Speaker 2 And so like you can do it. It's just different business model, right?

Speaker 2 Where uh inside of the health and wellness, and there's like the biohacking market, which is much smaller and weird, but because it's a smaller, deeper market, people go deep.

Speaker 2 Like people are paid 100 grand for biohacking sessions like to go fly out and spend a weekend with with uh with a person who's going to help them to you know do help optimize their health and stuff.

Speaker 2 Well, you don't, you can't get that in the masses, you know?

Speaker 2 So I wouldn't worry so much about the audience size as much as like for me, it's like what's the like, what's the spending ability of the market, right?

Speaker 2 And so I'm thinking a tech entrepreneur is like those people have a lot more money. So it's like, there's a lot, you get some smaller market, which makes it easier to target and to find those people.

Speaker 2 And then the width or the, not the width, the depth, it can be way more, right?

Speaker 2 Especially you could go and I don't know exactly your skill set, but you could probably plug in and get equity in businesses and you could do profit share.

Speaker 2 There's a lot of things you could do that could be very, very lucrative, very, very quickly. You know what I mean?

Speaker 2 The app thing, I don't know, I've never had an app successful. So I'm not even, like, I don't even know.
I'm useless in that, in that realm.

Speaker 2 There's probably something, but that one's hard for me. So, if it was me, I would take the eggs in my business.

Speaker 2 I would go list on Flip or something and sell it to somebody who wants to run the eggs in my play. Like, I pre-built it all, but I'm not passionate about this.

Speaker 2 I would just sell and get some money from it.

Speaker 2 The app, I don't know, I'd make that your fun hobby on the side and just see what you can do to try to figure out ways to optimize because it sounds like a fun problem to try to solve.

Speaker 2 But I don't know, like, I don't have a playbook of like, here's the funnel that blows up apps

Speaker 2 because it's hard because usually they're so low ticket, it's hard to like justify paying somebody else.

Speaker 2 So, it's like it doesn't fit in the playbook as well, unless there's like a market that's you know if it's like i'm gonna build an audience of blah blah blahs and they're gonna want this app then it becomes easy but you sell a bunch of other things but it's something it's a game app so it's not like how to think so like i don't i don't my my superpowers are useless for you in that one but that middle one man like like there's there's a lot of opportunity there's volume there's um

Speaker 2 Again, the smaller markets are easier to target and to find those people, usually less expensive versus like the big markets are more expensive because they're so big. You're blanketing, you know?

Speaker 2 So if it was me, that's probably the direction i would steer towards um

Speaker 2 and then like just go get one or two clients you get one or two clients at twenty five grand or fifty grand you know or whatever i don't know what price point you're instruction at it'd probably go back to the re-listen price we said uh you know we're talking with chris like reverse engineer you want be at one or two sales of you're of that that level like that'll that'll trump your app for you know the last two or three years all together with one sale and then you're like okay now i want to do more of this now i'm excited you know

Speaker 2 that'd be probably the direction if it was me the way i would go um and that's kind of the reasoning behind it you know?

Speaker 2 Thank you so much. It's great hearing someone else just kind of helped me focus my

Speaker 2 chaos brain into a more sensible trajectory.

Speaker 2 No worries. I understand that with my chaos brain.

Speaker 2 I understand with Nadis is happening in all of our brains. Exactly.
Quick little side question for that. So there's the organic versus paid ads question for like getting traffic to it.

Speaker 2 And I've been plagued with this

Speaker 2 problem because on one hand, organic is great because it's like even it takes longer, but

Speaker 2 it lasts longer, or it's more

Speaker 2 you don't have to keep paying to make

Speaker 2 to get sales.

Speaker 2 But

Speaker 2 trying to become a TikTok star or YouTube, you know, like

Speaker 2 I hate it. Like, it just takes way too long.
Dance on there, you know, I got a kid, another one on the way. I need to make some moves right now.

Speaker 2 So, I'm wondering how viable is it to say, okay, I built these funnels, I built these offers, can I just go a purely paid ads route, at least to get things going? And do you have any,

Speaker 2 you know, some best practices there or

Speaker 2 is there a section of the OFA stuff that

Speaker 2 digs into how to really

Speaker 2 you know, systematize the approach to going at this with paid ads as the primary means of

Speaker 2 getting everything going? So, a couple of thoughts I would do is like for me, even before paid ads or free ads, I focused on is partnerships. Cause you find,

Speaker 2 yeah, so I was like, I'd be like, All right, how do I get on every podcaster in our market? I like get on their podcast, share your story. That way, it's free, but they already have built an audience.

Speaker 2 You don't have to build an audience, right? And so, you're getting on other people's podcasts, getting on other people's things, getting other people to promote it. Like, that's always my number one.

Speaker 2 Like, we didn't buy a single ad in ClickFunnels or do social media click funnels the first two years. First two years, like, who already has my audience?

Speaker 2 Let me go find find that person do a cross do a joint venture with them they promote it we split the money 50 50 and um that's we did the first two years of click for it cost over 10 million dollars a year before we started like i'm gonna buy some ads then we bought and i love ads like we spend i mean almost two million dollars a month right now on paid ads like i love paid ads but then i'm also doing the social and the social is great but it's like it takes a long time and it's like if you want money fast it's like find the people who already have your audience and figure out how to get into their audiences like that's the that's the fastest way if you read if you read traffic secrets book that's what i i harp on it's like it's find the dream 100 get in front of those people get to their audiences doesn't cost you any money you only pay you only pay for the traffic after the sales been made um and like

Speaker 2 organic is great because it's free but to be able to build the organic takes time this is like you just plug right in someone's already built the organic you're just plugging into their audience and then you rev share on whatever is made uh eat what you kill you know so it's like that's the

Speaker 2 Matt Still to this day, that's what I do in all my businesses. Like, before we buy any ads, before we do any social, we're just going out there and finding partnerships.

Speaker 2 We're launching a company, understand.me right now. And the attractive character of that company is, she's on, I think it's like, we have our eight podcasts a week.

Speaker 2 I'm like, your job is just to get on as many podcasts as possible and talk about software. Go.
And she's just doing that. And they're like, are you going to buy ads? No.

Speaker 2 You're going to just do social media? No. Just go get on every podcast.
Get on every YouTube channel. Go.
People have coaching programs. Go serve.

Speaker 2 We're going to do free training calls with them, like all that kind of stuff. Because that brings all the dream clients to us at no cost.

Speaker 2 And that's the best way to start for everybody, I think.

Speaker 2 So to summarize everything

Speaker 2 you've said up to now,

Speaker 2 and what Chris was talking about as well,

Speaker 2 take the dream, reverse engineer it, and reverse engineer that into

Speaker 2 an offer that you sell a couple of those a month and you're already good.

Speaker 2 Take that offer and then try to penetrate the dream 100 with partnership offers. We're like, essentially, if I have like a, I'm just making this up now, a 3K or a 5K

Speaker 2 high-ticket offer for something,

Speaker 2 um you know let's say i'm using my entrepreneur tech stuff um find the dream 100 that already has that audience and see if i can partner with them on that offer or would it yeah yeah okay and and then just kind of work it from there and just say hey can i make like you guys figure out a good hook like if you're looking on a podcast like podcasters are looking for hooks and stories they can tell right it's like hey uh i got a really cool story i can tell about blah blah blah like insert something cool and they're like oh that'd be cool having a podcast like and by the way at the end of it you can push people to my webinar push people to my whatever.

Speaker 2 And, you know, it's a $5,000 offer, but we'll give you 20% or 25% of any sale that comes through. Now it's like, they were going to interview you anyway.
Now they're getting paid for it.

Speaker 2 Now they're more likely on the podcast to be like, you guys got to go buy this. This is amazing.
Cause they get paid when they do. And

Speaker 2 yeah, it's the fastest easy. Like,

Speaker 2 yeah. All right.
That's the best way.

Speaker 2 Thanks a lot. It's almost too easy.
Literally.

Speaker 2 I like it.

Speaker 2 Awesome. Thank you for the questions, Jason.
Yeah, good luck with it. I'm excited to hear in the future how things work out for you on it.
Thank you. Thank you very much.
Hey, cool. So good.

Speaker 2 Hey, let's hop over to Alan. How are we doing, Alan?

Speaker 2 Hey, folks. Good afternoon.
How are you doing? Good morning.

Speaker 2 I have a couple of questions. Do you don't mind? So I'm getting close to launching.
I just want to check my offer stack, just make sure that it stacks up, pardon the pun.

Speaker 2 Last week, Dante, you gave me some advice on Facebook ads around through your Dante AI tool.

Speaker 2 And I just wouldn't mind just checking it through the headlines, just make sure they that they look okay as well.

Speaker 2 Are you cool with that, Russell? Yeah, that'd be great. Lovely.
Let's do it, Alan.

Speaker 2 Cool. Okay.
So give you some context, I guess.

Speaker 2 I'm targeting ex-athletes, 35 plus, who put on weight, they're not exercising, their nutrition is pretty poor.

Speaker 2 My framework is called men framework, so it's mindset, really going after their identity and aligning their identity with their goals.

Speaker 2 Exercise, 15-minute exercise, no

Speaker 2 equipment. Basically, a sports therapist and strength condition coach, so a lot of pre-hab to kind of strengthen weak muscles, etc.

Speaker 2 And then the nutrition piece. So that's kind of the context to the

Speaker 2 diagnosis there. So the mindset piece is the identity.

Speaker 2 I have a website which I kind of like Lady Boss, where you kind of download it to your

Speaker 2 phone, so it acts like an app. So that's that piece there.

Speaker 2 the

Speaker 2 this the exercise piece that's the nutrition then we have kind of a

Speaker 2 we'll use the community and and do kind of uh check-ins there people have questions etc and then there's a fast act action bonus so kind of in terms of the offer set pricing uh the total values there the the price i'm offering it for is 597 does does that look okay I see with the with the nutrition are you sending him so is this a course on nutrition or is that like you're sending him supplements what does that look like?

Speaker 2 It's a PDF with meal plan, shopping list, recipes,

Speaker 2 and I had a couple other kind of smaller bits like hydrogen galcohol and kind of still lose weight, supplements like another advice on supplements. But it's all PDFs.

Speaker 2 That's it.

Speaker 2 What's the price point you're going to be selling this for?

Speaker 2 5.97.

Speaker 2 5.97?

Speaker 2 Yeah. Gotcha.
Okay. The mindset system, goal account, precision this one.
Fast action boards. What is the elite accountability coaching? Is that group coaching or is it how does that work?

Speaker 2 Yeah, that's the community.

Speaker 2 So, access to the coach myself, and then just encourage kind of the community, get people to kind of engage with each other, eventually start helping each other as well, answer each other questions, share wins, struggles, all that kind of stuff.

Speaker 2 Yeah.

Speaker 2 I think overall the structure looks great on, obviously.

Speaker 2 Without seeing like you pitching the resurgent system for five or six lives and you pitching, you say, you know, that's, that's the more important part is the stories you're going to tell about each of those things to increase the perceived value.

Speaker 2 But as a structure, it looks perfect, you know.

Speaker 2 I'm curious, Russell, would you end with the fast action bonus, the control kit, or would you end it with the accountability coaching just for price points?

Speaker 2 Because you talk a lot about the brain really anchors and remembers the last thing that you tell it. So I see $9.99 and then $2.97.
What's your thoughts on that?

Speaker 2 It's a good question. I mean, the other thing

Speaker 2 for fast action bonuses, the thing that I found that's been the best is somewhere during the pitch, you introduced a constraint, right?

Speaker 2 So in ClickFunnels, one, we introduced like a constraint of like, hey, when you get signed up, you're going to go pro ClickFunnels account, which means you're going to have people create up to 20 funnels.

Speaker 2 And it's like, I introduced this cool thing, but there's a constraint on it. And then during the

Speaker 2 fast action,

Speaker 2 the best thing to get them to actually take speed is like the removal of that constraint. So another example is selling a line event we did this week.

Speaker 2 The whole time I'm talking about the product, which is a $10,000 a year coaching program. So, I'm introducing a constraint, $10,000 a year.

Speaker 2 And then when I do the fast-action bonus, like, hey, those who get started now, it's not gonna be 10 grand a year, it'll be 10 grand lifetime.

Speaker 2 So, I re remove the constraint, and now it gets people to go nuts to either run to the back of the room or to buy very, very quickly.

Speaker 2 And so, like, the price point's good, but you know, on like having the most expensive thing, but if you can introduce constraints, like, so what I might do is like having the elite accountability, like you get three months of elite accountability, you could be in this group, it's gonna be amazing, da-da-da-da.

Speaker 2 And then the fast-action bonus then is like, all right, I hope you guys get three months. How many of you guys like know you're going to love this community?

Speaker 2 Somebody, your peers, your people, how many guys would like if I give you access to that for life or for the next year or for whatever the thing is?

Speaker 2 Like, that's that's the most powerful fast action bonuses because it, because they, they're all like a little annoyed by the constraint, like, oh, I get three months, that's okay.

Speaker 2 And then it's also like that constraint's gone. They're like, oh, and that's what gets them to really, really move quickly, right?

Speaker 2 If I want to get a table rush, the better constraint I introduce and release is what's going to get people to jump and to run to the back of the room.

Speaker 2 Yeah, so that'd be my kind of my suggestion on that one.

Speaker 2 Well, that helps everybody. I don't talk about the constraint thing very often, but it's insanely powerful.
I'm trying to bite my tongue right now, so you keep talking. That was awesome.

Speaker 2 Very cool. I had a constraint that I should put on the slide.
It was the first 20 people who signed up will get this scrape and control kit.

Speaker 2 Is that a strong enough constraint, or would you make a strong word kind of in line with what you said?

Speaker 2 You know, yeah, the constraint you introduced earlier in the stack, so it's usually one of the things earlier that they really want.

Speaker 2 The 10 people is a type of constraint, but it's not type of constraint I'm talking about. I'm talking about a constraint and the limitations of what they're buying, right?

Speaker 2 So the thing I'm buying is awesome, but there's these constraints, and then I release that. Now it's like, oh, this is unlimited.

Speaker 2 Like the cliff prompts, but again, like when you buy now, instead of getting 20 funnels, you get unlimited funnels in your account. Instead of 20 things, you get unlimited.

Speaker 2 And like, that's when people melt it down. They're like, oh, I got to go buy it now.

Speaker 2 I need the unlimited account. Like, nobody needs unlimited funnels, but they all want unlimited funnels, right?

Speaker 2 Nobody needs to,

Speaker 2 you know, the reality is the coaching program, 10 grand, like, you'll get it done in a year and make your money back,

Speaker 2 you know, but it's like, I got to pay 10 grand to unity parts or it's lifetime. Oh, I want the lifetime.
Like, that, that's the, that's the constraint that gets people to run.

Speaker 2 Yeah, yeah, yeah. Ratio.
Okay.

Speaker 2 Yeah, perfect. Perfect.

Speaker 2 From the future, I need thesis, this, right? I need to get it out and see if the market liked the price points and the offer, et cetera. But

Speaker 2 if it sounds well, the final nine settlement, I'd love to be able to increase it.

Speaker 2 From your experience for this kind of offer, could that be increased to closer 1,000? And if so, is there any way I can make these more expensive?

Speaker 2 Or does that just look like I'm trying to manipulate prices and people can look at and go, that's way too expensive for what it is? Yeah, you could.

Speaker 2 I would worry less about that and more worry about like like this is the tier in your value ladder like so for me it's like i could sell a lot of my stuff for way more expensive but i like have it lower because it gets more people in more buyers in and then when i release the next thing like when you release your ten thousand dollar coaching program now you got way more buyers who are in at this five hundred dollar six hundred dollar level to be able to ascend up to right um so i would i would worry less about raising the price and more like let's see if we can get a thousand people in here so then i can release the next tier my coaching and

Speaker 2 and just blow it up right like i like to build up um pressure in an offer so if i if i'm middle tier here keep putting people in, try to get, how do you get a thousand buyers in there?

Speaker 2 Now you got pressure because they all bought this, they're loving it, they want more, but you don't have anything else. And there's all this like pressure, like, ah,

Speaker 2 oh, hey, I got a $10,000 thing. It's just like, oh, you get this huge rush of people to move up.

Speaker 2 And you'll make way more money from that than like incrementally increasing the price of this level, which then gets less people into that, that.

Speaker 2 pressure state you know what i mean and so that'd be for me that's why clickphones with the offer was always at 997 for years even though the value was way more than that like it's insane but it's because they brought people in that level build up the pressure.

Speaker 2 And then I'm like, oh, 2CCX coaching program, boom, 10 million dollar day, right? Like, everyone's sending up quickly because it's like, oh, like, I needed more. This is the more for me, you know.

Speaker 2 And so, that's that's what I would look at more. So, so I wouldn't worry, I wouldn't stress value.

Speaker 2 And sometimes, like, I have even lower prices, like, maybe selling this at 297 is gonna be way better because you get more people in to be able to send to the next level. So,

Speaker 2 anyway, just some thoughts.

Speaker 2 Great.

Speaker 2 Number one is like, just go sell a thousand before you, before you, before you worry about that. Yeah, yeah, yeah.

Speaker 2 It makes sense. Can I quickly win the um the Facebook ads passed to see if they uh

Speaker 2 let's look at a headline or two, Alan

Speaker 2 see if we're documenting

Speaker 2 a lot. Uh, yeah, can you make it a little bigger for us? A little bigger? That's nice.
How about you, Russell? Is that good? Yep, still training like you're 25. Your body deserves better.

Speaker 2 No time for our demon sessions, neither do we. Time slicking right, yeah.
These all are great.

Speaker 2 Um,

Speaker 2 start with lose weight.

Speaker 2 Okay.

Speaker 2 I don't see any. These all are great.
Now, the next step is finding out what the marketplace believes.

Speaker 2 This is one of the things that a lot of times people want me to review. It's like, you know, there's nothing like fundamentally wrong.
These all are great hooks.

Speaker 2 Now it's like, the marketplace is going to vote with their credit card if this is good or not.

Speaker 2 But yeah, these, I mean, this will look amazing. I love the angle.
Fitness in me missing your family, your family time. This speaks to like people my age.

Speaker 2 I think I'm your, probably your, your demographic.

Speaker 2 So we're former athletes over, yeah, I'm definitely your your target market. So

Speaker 2 this speaks to me.

Speaker 2 Thank you for those shout out Dante last week as well. They use your AI tool to print.
It's really good.

Speaker 2 Awesome. Glad to hear that.
Just so you guys know, Dante I, let me get the link. If you guys don't have it, Dante I is not a custom GPT.

Speaker 2 I trained it only and specifically on the teachings and trainings of Russell Brunson. It has my voice, and that's it.

Speaker 2 Other than that, it's all the frameworks that Russell's been teaching for all the years. That's all that he makes decisions on for you guys.
So I'm glad that worked out for you, Alan.

Speaker 2 And really quick, too, I just want to share something with you. I had a really cool funnel hacker in the office this week in Atlanta, and he's running up a new system.

Speaker 2 He's actually got a really cool booking system that he's getting leads for super cheap on. Anyway,

Speaker 2 he said to me, I haven't had enough time to test the ad sets yet. I haven't put enough test behind it.
I haven't tested the marketplace enough to see the right positioning.

Speaker 2 Exactly what Russell just said. He'd run like 30 ads.
He'd run like 30 ads and he had some success and he said he's definitely on the right track.

Speaker 2 But the amount of testing that he did, the amount of hooks that he throws out there, I just encourage you to do the same, Alan. Don't be scared to throw those hooks out there.
You have a bunch of ads.

Speaker 2 Let's launch all of them. You don't have to do them all in the same moment, but man, come up with the creatives and launch those bad boys.
The ones that

Speaker 2 please, Russell. I was going to say, I say, and even outside of ads, like every one of these is the Facebook live, everyone is

Speaker 2 the Instagram live. Everyone is a real.
Like, if we're like,

Speaker 2 I grabbed your phone tonight and these top seven, like, hey, finish me, you're missing family time. Hey, are your kids losing focus? Like, you got the scripts now.

Speaker 2 Boom, take it, post it to Instagram, post it, YouTube, post it, TikTok. Then the next one, boom, boom, boom, like volume, volume, volume.
And then take this through Chat GPT or Dante AI.

Speaker 2 I haven't used Dante yet, so I'm pumped to see it. But like, hey, write me 40 more just like this.
The next, then tomorrow we'll record 40 of them.

Speaker 2 And then the next, and like volume, volume, volume, volume.

Speaker 2 like that's that's how we win this game so run as ads run as free traffic run it is just putting that message out there more and more and more time because again you just see one or two of these things to hit and it goes viral and you're like oh dang i know that ad number six you know like most of these things i post i'm getting 300 views on on instagram this one i got 150 000 that's probably a good message and then like take that one and run it as an ad you know um i mean for us it's like you look at our our social strategy we bust out tons of videos posting posting posting the ones that go viral the ones that hit you know

Speaker 2 our normal ones can get 20 to 50,000 views, but the ones that get 500,000, our ad team grabs them, turns an ad and starts running. And we know what messages hit, right?

Speaker 2 So we're testing the market, testing, testing things out there and letting the market tell us what they want. And then, yeah.
So

Speaker 2 that is the game we're in, you guys. It used to be back in the day where we could post one thing a week and hope for the best, but now we're in a market where.

Speaker 2 Content's happening, things are moving, AI is generating.

Speaker 2 We got to be the ones out there putting out more messages, more hooks, more offers.

Speaker 2 That's how you win in today's marketplace.

Speaker 2 and so it's going to be a good fun thing for you alan you got so many great ones right now like go bust those out this weekend and then get get dante to write dante ai to write you a whole handful of new ones and do it again and do it again and just keep it keep them keep them happening

Speaker 2 all over they're all over can i ask one more three second question or if i let me ease up we got six more minutes we got one more so if we go really really fast i want to make sure really fast because i want some time yep great okay uh partnerships um who would you suggest for for my my niche is it is it competitors would they tell me to go away or is it just somebody that's kind of at

Speaker 2 a similar type of product?

Speaker 2 So you're speaking to, so it's going to be hard to get fitness people to promote your stuff because most of them are competing with you, right? So instead, you're talking about missing family time.

Speaker 2 So who are the people missing family time? That could be entrepreneurs. It could be computer programmers.
It could be.

Speaker 2 So imagine if it's computer programmers,

Speaker 2 get on some programming podcasts and it's like, hey, you know, the podcast host is like, hey, this is different than most times, but you guys are all home and you're missing family time because you're trying, you know, blah, blah, blah.

Speaker 2 like, and, and I was just hitting targets that are, that are more like that.

Speaker 2 It's going to be, it's going to be easy for you to find like who, who are the target markets and then finding those people versus like

Speaker 2 trying to get on other health podcasts. It's going to be much, much more difficult because you're competing versus like, there's nobody on the

Speaker 2 how to become a programmer. I don't know if that's a podcast podcast that is talking about health.
If you can customize your story, you make that hook.

Speaker 2 Again, it's all about like you're pitching that hook to like a TV station or a PR or whatever. Like you pitching the podcast.
Like, hey, I've got a really really cool story.

Speaker 2 Your people are all talking about, da, da, da, I've got a message I can share about this. And it's like, oh, that'd be awesome for my audience.
Then you can tweak it for that.

Speaker 2 Light a different language for them as well for your podcast. Yeah, yeah, look.

Speaker 2 Thank you very much. Yeah.
Thank you. Awesome.
Great questions, Alan. Josh, you are going to round us out, sir.
We only have a couple minutes, but let's do as much as we can. All right, cool.

Speaker 2 You guys hear me all right? Loud and clear. Yeah.

Speaker 6 Yeah. Well, thanks, Dante, for hosting this.
And then, Russell,

Speaker 6 super honored to meet you by Zoom.

Speaker 2 I've been a big, yeah, virtual handshake.

Speaker 6 I've been a big fan of yours for a while.

Speaker 6 I think I first introduced your material with the new money masters when Tony Robbins did that interview back in the day.

Speaker 6 And then I saw you speak at Garrett, one of Garrett's events, one of the Warrior events back in the day. And then I've done OFA.
This is my seventh time doing it.

Speaker 6 And I'm finally getting to where I got to clarify I'm actually going to be a ClickFunnels. success story may take 10 more years but um

Speaker 6 anyway super awesome on this live call to just for you you to be present and available for people.

Speaker 6 So I guess, you know, we got a couple of minutes. My background is, is I still work as a firefighter and a paramedic.
And I got into the job over 20 years ago to kind of save lives and to help people.

Speaker 6 But I learned like in order to do that well, I need to switch from being like the

Speaker 6 the person doing the work to the person teaching and to empower others to save lives. So that's kind of where I'm going with the ClickFunnels thing.

Speaker 6 And I want to, you know, educate people I can make a bigger difference as opposed to just being the person going out and doing

Speaker 6 the work. So

Speaker 6 I guess just the question I have is with the perfect webinar slide deck that you gave,

Speaker 6 177 slides. I'm feeling like it's a bit overwhelming.
I've never done a PowerPoint presentation with that many slides. So do you

Speaker 6 recommend doing all those slides in a 90-minute webinar or is that like

Speaker 6 what's the best first approach for that?

Speaker 2 Yeah, great question. So, I'm very much a slide guy, so for me, because I don't have a script on anything, but I have slides to so I know what story, which order, which sequence.

Speaker 2 So, for me, the slides are more for me than them. It's like me to go through it.

Speaker 2 If you guys know McCall Jones, McCall's average uh PowerPoint slide that she sends for me when she's doing a pitch with us is like 600, but she has like one sentence on every slide. She's like,

Speaker 2 it's insane, right? So, the slides are a guide to help make you follow.

Speaker 2 Mine are usually again 150 to 250, depending on what i'm pitching um but it is a lot of work to create those so i got good news for you this tuesday i'm doing a live event where i'm going to be showing were you at funnel hiking live this year by the way no i wasn't okay you were you're lucky then so this tuesday i'm doing a live event i think it's like three hours but at funnel hiking live i i um i was teaching we teach the webinars right and i was like a lot of you guys roll volume like i don't have time to do 150 slides or whatever so i was like i'm gonna show you how you can do this entire thing in an hour and so i brought so i had everyone filled out a form if they wanted me to pitch their product And we picked one lady in a market that I hate.

Speaker 2 She's a dog trainer. I'm not an animal person.
My kids want animals. I don't want animals.

Speaker 2 And so she came on stage. I interviewed her for 30 minutes, trying to get the details.
I structured out the presentation. She sat down and then in two minute turnaround, I became her.

Speaker 2 And I did a whole webinar pitch.

Speaker 2 And so what's cool is like Tuesday, we're replaying that live and I'm going to pause it as I was going like, hey, this is what I asked and why and where this is going and what I'm trying to do.

Speaker 2 Like I'm going to map out the whole thing so people can see it.

Speaker 2 Because you can't do a perfect webinar without without any slides um and I've done that a lot I've made billions of dollars with no slides as well when you understand the core pieces and where they fit into the into the equation right and so Tuesday we're doing that um I think what's I think we're promoting it today or tomorrow so if you're on the list you'll see it um

Speaker 2 uh yeah i'm gonna be going live for like three hours literally showing that presentation walking through it and we're calling it like the um selling online shortcut here's a shortcut to actually selling online so you don't have to do 150 slides if you don't want to uh as long as you understand the structure and the the beats and where you're going uh you can do it with the whiteboard you know and so

Speaker 2 yes so i think let me see i'm gonna ask more i real quick if there's a i don't think they were working on the page last actually i know they were today i was reproving it so um

Speaker 2 look for message from if you're on the russell brunson list look for message will be coming out uh probably today or tomorrow with a link there um it's something called selling online shortcut and um i should probably buy that domain real quick actually crap for you guys buy it this is what happens and you guys come in black and they'll be like russell buy this domain i bought for you it happens more often than you will ever believe so

Speaker 2 crap where's my link to buy it anyway but yeah that's what i look at because yeah it's overwhelming to do that i do recommend people figure out the process like our coaching program we help people week by week to build it out because the the the structure helps it's really good but it doesn't have to be the first pass a lot of times i want my test i want to test concepts and ideas and stories in a faster version Right.

Speaker 2 And so I'll test that first. And then if it

Speaker 2 if it works, then I'll go back and build out the whole slide deck and spend the effort and time there. So

Speaker 6 awesome. Yeah, thank you.
So that's selling the thing on Tuesday. And then you said the number of slides is just kind of a matter of preference.
It doesn't have to be

Speaker 2 more of the structure. Hear the beats you have to hit to break false beliefs, to transition to sell.
And so

Speaker 2 that's more.

Speaker 2 Well, I'm buying the domain right now. So hopefully we'll have it.
Give me, give me five seconds.

Speaker 2 You're all racing me. Don't buy it from me.
It's not cool.

Speaker 2 Yeah, don't buy it from us. I will not actually own that one.
I'll sell it to you.

Speaker 2 You have no idea how often that happens, me.

Speaker 2 Every time I mention a phrase, somebody buys it and they try to sell it to me later. I'm like, dang it.
All right, buying this. Hold on.
Proceed to order summary. Okay.

Speaker 2 If this goes through, if this goes through in the next 15 seconds, then you'll know exactly where the URL is going to be for this thing.

Speaker 2 Five, five, for a year, 20 bucks. Continue.

Speaker 2 Why are there so many buttons to click? I have to agree to the terms of service. Submit order.
And all right, sellingalineshortcut.com.

Speaker 2 That's where it'll be at as soon as it goes live, probably tonight or tomorrow. So, write that down, sellingalineshortcut.com.
And again,

Speaker 2 it's going to be a fun three-hour thing. We're going to do just kind of show that process because people are getting overwhelmed as we're teaching this stuff sometimes.

Speaker 2 I'm like, okay, here's a shortcut. Here's a fast way to do it.
You'll see me do it with a product I don't know, a product I don't understand, but a person I just met five seconds earlier.

Speaker 2 And I'm able in 30 minutes to create the presentation and deliver it because I understand the structure of the framework. And soon you guys understand that, you can do the same thing as well.
So

Speaker 2 yeah, thank you.

Speaker 2 It was fun, Don. You were there.
Like, I, after I did that, it was crazy. Like, there's a standing ovation, everyone still went crazy.
I was like, oh, that was cool.

Speaker 2 It was, it was actually really powerful. It was awesome.

Speaker 2 Uh, cool. Russell, man, I know your schedule and I know what you have coming up in three minutes.
So, thank you so much for the hour and the extra time.

Speaker 2 Unbelievable guidance. That was so much fun.
I appreciate you guys. Thank you all.

Speaker 2 So good to see you. Have a great one, man.
All right. We'll see you guys.

Speaker 2 Do you have a funnel, but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling.

Speaker 2 If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com/slash podcast.

Speaker 2 That's sellingonline.com/slash podcast.