Funnels Won’t Fulfill You Unless You Do This First! | #Marketing - Ep. 41

Speaker 1 This next one's for all you CarMax shoppers who just want to buy a car your way.

Speaker 1 Want to check some cars out in person? Uh-huh.

Speaker 1 Want to look some more from your house? Okay.

Speaker 1 Want to pretend you know about engines? Nah, I'll just chat with CarMax online instead. Wanna get pre-qualified from your couch.
Woo! Wanna get that car?

Speaker 1 You wanna do it your way.

Speaker 1 Wanna drive?

Speaker 1 CarMax.

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Speaker 1 Progressive Casualty Insurance Company, coverage provided and serviced by affiliated and third-party insurers. Discounts and coverage selections not available in all states or situations.

Speaker 1 What's up, everybody? It's Russell. Welcome back to the last episode from our ClickFunnels Connect events.
I hope you enjoyed the last two. The last one, what McCall shared was amazing.

Speaker 1 What Bridger shared was so cool, so powerful. And at the end of the event, I got up and I spoke for

Speaker 1 an hour or so on offers and shared some really cool, I think, pretty powerful things. A lot of people loved it.
So I hope that you enjoy this.

Speaker 1 This is the third and final episode from the ClickFunnels Connect event in Salt Lake City.

Speaker 1 But I hope it gets you excited about running, either running an event in your hometown or attending one in your hometown. Remember, when this episode is done, go over to clickfunnelsconnect.com.

Speaker 1 There's a whole marketplace of all the different meetups that are happening around the world. We have them literally in tons of countries all happening.
And I'd say go and find one in your local area.

Speaker 1 And if there's not one, then you should go throw one and make it a party and come hang out with other funnel hackers. And these are meetups.

Speaker 1 It could be two people, it could be 10 people, could be 100. It might be at an IHOP, might be at your hotel, might be at your house, who knows?

Speaker 1 But these meetups are happening all around the world, and we want to make sure you guys participate in them because it's, first off, just a cool part of the community that you can tap into and a lot of fun.

Speaker 1 So with that said, thank you so much. Go to clickfunnelsconnect.com.
and then after that, you have a chance to listen to my presentation about how to create your offers. Hope you enjoy it.

Speaker 1 Thanks so much.

Speaker 1 This is the Russell Brunson show.

Speaker 1 Does this feel like a little mini funnel hacking live in the middle of the month or what? Okay.

Speaker 1 This is the vision, you guys. We're going to do these connect events, just give you guys a little dose of this month after month, week after week, whatever often you want to throw parties.

Speaker 1 Because I don't know about you, but I love funnel hacking live once a year, but then I miss it throughout the year.

Speaker 1 And I think this is going to be a really cool way for people to connect more often, which is going to be awesome. Thank you, McCall and Bridger, for coming and like speaking and serving these guys.

Speaker 1 So over grateful for both of you guys for showing up and serving. And yeah, this has been fun.
So I'm going to talk, I don't know, another 30 minutes or so.

Speaker 1 I got a couple things to share and I thought it would be useful for everybody as a whole. I kept, it's such a weird thing, so I'm like, I don't know what to talk about.

Speaker 1 And so I think this is probably the most... This will be probably the most beneficial for everybody.
So this is kind of where I landed out after going back and forth, a ton of different ideas.

Speaker 1 And then when we're done, we'll hang out out for a little bit. I think the 10 or so VIPs that signed up for pitchers, we're going to go somewhere afterwards to go get pictures somewhere.

Speaker 1 So that'll happen after.

Speaker 1 And then what else? What else? That's kind of the game plan. And then at the end of this, I'll show you guys one more time if you want to host a meeting, kind of what to do.

Speaker 1 But I want to spend a little time talking about what I thought would be most beneficial for most people because there's a lot of pieces of this game, right? And I love this game. I'm obsessed with it.

Speaker 1 It's funny, somebody asked me the other day, like, first off, why I didn't sell my company four years ago when we had the opportunity. And second, like, when am I going to sell?

Speaker 1 And I was like, I'm never going to to sell. Like, I love, I'm obsessed with this.
And I remember Bill Von Fumetti in my Atlas group. He was like, he's like, people keep thinking that...

Speaker 1 like try to figure out like what's Russell doing that makes things different? Why is he so excited all the time?

Speaker 1 And what people don't understand is not because he's got some motivational thing or something, some secret morning routine. The reason why he does this is because he's obsessed with the game.

Speaker 1 And so I'm obsessed with this game. I love it.
I think about it all day. I talk about it.

Speaker 1 Like, I'm going to keep doing this until I'm in a wheelchair someday, crawling around, and I'll be talking about offers and funnels, and it'll be insane.

Speaker 1 And so I just love this. And I think as I think about this, like the thing that a lot of people are struggling with is, or the thing that I'm not focusing enough on is the actual offer.

Speaker 1 So I'm going to talk about offers today for the next 30 minutes or so because of all the things that's probably the most important, right?

Speaker 1 As much as I love funnels, a funnel with a crappy offer is not going to work. As much as I love stories, a story with a crappy offer is not going to work.

Speaker 1 Webinars, eventually, like it all comes down to like this pinnacle, this thing, which is the offer, the one thing. I'm just stretching.
There you go. There's my high kick.
Just kidding.

Speaker 1 And so

Speaker 1 that's what I'm gonna talk about. So, a couple things when we talk about offers.

Speaker 1 The number thing I want to share, and this might be helpful for some of you guys, because so many people I know wait because they want to put together the perfect offer and they don't want to mess it up.

Speaker 1 And so, they start thinking about it, and they're talking about it, and they spend a week, and then a month, and then three months, and then six months, and a year, then two years, then two and a half years.

Speaker 1 And they're waiting about the offer because I don't want to mess up. I want to make sure it's perfect.
And they keep waiting and waiting and waiting.

Speaker 1 And they came to the funnel like, and I have one, two, three, four, five, six, seven, eight, nine, nine and a half. And they're like, I'm about to launch the offer.
It's like, just dog.

Speaker 1 So, first thing I want you guys to understand is the person in every marketplace that wins is the person who makes the most offers.

Speaker 1 Do you think there's anybody in the marketplace that makes more offers than me? No.

Speaker 1 Who's winning?

Speaker 1 Okay, this is the rule to understand. We're not trying to make wait till the perfect offer and then we will release it to the world and it'll be amazing, right?

Speaker 1 The way you find the perfect offer is by putting out a lot of different offers.

Speaker 1 Okay, we keep thinking we're going to figure out the perfect thing, but we have to understand is that the market is going to tell you what they want. Okay.

Speaker 1 The way you win this game is the market votes with their credit card. And for most of us, maybe not me, because I do so many, but for most people, they keep waiting to put out the perfect offer.

Speaker 1 So they keep waiting and waiting versus like, put out one, and it's going to fail. And put another one, another one.

Speaker 1 And as you're doing the process is when you're going to start figuring out what people actually want, what they don't want.

Speaker 1 Last Funnel Hacking Live is really cool. We had the Well Twins on stage.
If you guys remember before we did the pitch, and they were talking about their webinar, right?

Speaker 1 So they went through the whole, like the Prime Mover Coaching Program, built out the webinar, they launched it, and they went and they did the first one and nobody bought their offer and they're like oh that Russell Brunson's full of crap just kidding um but no they're like it didn't work and so what they did is they got on the phone they started calling they're like why did you guys buy what was the reason people are like oh well we don't actually want this if you had something like this we don't want it like oh and so they tweak their offer tweak the offer next one made more sales and they called the other ones that didn't buy why did not buy and they kept going till eventually they had an offer now it's crushing and it's growing and scaling uh tray llewellyn if any of you guys are in the e-comm uh track that we have we have a one funnel away e-comm track and tray does weekly trainings on that um tray's like the king of this when he uh launches a new e-comm offer, he puts it out there and then every single person who opts in doesn't buy, he literally gets on the phone and calls them.

Speaker 1 Now I'm an introvert. I would never do that.
Trey's extroverted. He's calling people, why didn't you buy? What's the reason? I just tell him.

Speaker 1 If you've heard the story about the tactical flashlight, he launches this flashlight funnel in ClickFunnels. It's like funnel number 11 form or something.

Speaker 1 And he puts it out there and people aren't buying, can't figure it out. He starts calling all the people and one guy on the phone, he's like, why didn't you buy the flashlight?

Speaker 1 He's like, oh, I only buy things that are tactical. Trey's like, huh.
So he opens up ClickFunnels.

Speaker 1 The headline was get your your whatever flashlight and he just wrote he just added the word tactical save went back started driving traffic and conversion went boom and that funnel

Speaker 1 ah i can't i wish i could i tell i wish the whole like you can't tell income claim anyway but that was like

Speaker 1 that funnel made more money in six weeks than most people will make in a hundred lifetimes it was insane um we watched because stripe It's a Stripe connecting camera, so I can watch the stats and numbers.

Speaker 1 And we had, I don't know how many, five or six thousand people on ClickFunnels platform when Trey launched this and the offer started going up.

Speaker 1 And I remember, because me and Todd are freaking like, look how much money all of our customers are doing.

Speaker 1 And like, there's actually all in, or it would have been Snapchats, Snapchats of me, like showing like the click, like, look, these guys are making like, you know, like you guys as a whole, you guys make like four or five hundred thousand dollars a day.

Speaker 1 Like we're freaking out, right, throwing this thing. It turns out it was like all Trey's volume.
Like he was the only one. But it was good for me because I didn't know.

Speaker 1 And so I had so much belief that like, oh, this is amazing. But it was all coming through this one funnel that Trey did.

Speaker 1 And he did it because he was just putting out these offers, offer after offer, and then talking to people, figuring out, and then just changed one word to tactical, and then boom, took off.

Speaker 1 So you never know, right? And so we've got to keep putting things out there. We keep waiting.
There was a guy that was in our community

Speaker 1 during the first two or three years, and he left for a couple years. He's back right now.
It's been fun watching him. But when he first came to the market, I was following him on Facebook.

Speaker 1 And he would put out a new offer almost every day, just as Facebook meeting. He put out this offer.
And he put out another offer. And he did PR stuff.

Speaker 1 And so he was like, always type some PR thing and this other thing. And after a while, I messaged him.
And I was like, every day you're like putting out some new offer.

Speaker 1 He's like, yeah, I'm trying to find out what's the best offer. And he kept doing that after a week or two.
And then finally had this offer. And he's like, that was the one.

Speaker 1 It was the way I framed it, positioned a little bit different. And it blew up.
Everyone started coming to me. But he was just, he was putting things out there and just testing the market, right?

Speaker 1 And waiting to see when the market votes with their credit card. And so I want to give you guys, again, the freedom to put out a lot of offers, putting them out there, right?

Speaker 1 The person in every market who makes the most offers is the one who wins. Okay.
And so that's number one thing I want to share.

Speaker 1 Number two, sometimes we're scared of like, I don't put offers out there. Like, they're going to be mad at me.
You're annoyed at me, right?

Speaker 1 But you have to understand, an offer is the way that you change somebody's life like that's the key if you start taking this mental shift an offer is not just like you trying to make money off someone an offer is the thing that changes somebody's life i look at my life and there were definitely a couple offers that i purchased that radically changed everything for me uh the first one my wife and i was married we're married for a year i was trying to make this whole internet marketing thing working i was struggling i had no money she was making 950 an hour supporting us i was wrestling and we're trying thing after thing and i remember this guy named mark joyner created an offer called the farewell package and it was a thousand dollars which thousand dollars may not seem like a lot to you guys but as a as um you know a 21 year old newlywed wrestler without a job whose wife was making 950 an hour um

Speaker 1 that was a that was that was everything right as the thousand dollar offer i'm like i can't afford this like and i would watch him do this promotion the campaign and like i would think about it i would be like just constantly going through like just i need to buy this offer like i know this is the thing that's gonna change my life um all the way up to like finally towards the end urgency of scarcity selling out ah and i was like and so the night before selling out they put out this audio it was like two or three hour audio of this guy Mike Chen and Mark Drewer talking about so I'm listening to the audio all night I can't sleep I'm freaking out like I have to have this

Speaker 1 I still remember the feeling I love that feeling and I'm laying there and so I'm late I like I didn't sleep the whole night and next morning Clette wakes up and she's like oh what's going on like looking at her like hey

Speaker 1 I need to buy this thing she's like how much is it like a thousand bucks like

Speaker 1 like put in perspective we didn't have a thousand dollar credit limit on our credit card like we couldn't even like I couldn't if I wanted to and she's like okay I trust you I'm like what why would you trust me I have no track record nothing anyway so we had to call the bank increase our credit limit bought the thing you know get shipped out to me and it was the first time I'd actually invested in myself and that offer changed my life like it went from me having no business to that was the thing that shifted me and I've told Mark Jordan this many times since then I'm like the like his willingness to put out an offer and to push it and to promote it and to talk about it is the thing that shifted my life

Speaker 1 forever. Like I'll be forever indebted and grateful for him because he put out that offer.

Speaker 1 And for a lot of people like, oh, he's spamming, he's scamming, he's trying to make money off everybody. Yeah, he made money off everybody and he changed a whole bunch of people's lives on the way.

Speaker 1 Like that, when you shift in your mind, we're an offer is how you change someone's life. And it's like, I'm not scared to put these out there because I'm trying to change someone's life.

Speaker 1 So keep putting them out there. Like, like, hope that gives you guys some freedom.
So, offers are the way you change somebody's life. Now, this is why.

Speaker 1 I want to put in perspective why offers are so important to understand and to learn and to master. There's a guy named Claude Hopkins.
Any old marketing nerds in the room who know Claude Hopkins is?

Speaker 1 Okay. Like two of you guys? All right.
Okay. We'll talk more about Hopkins in the future.
Okay.

Speaker 1 Claude Hopkins was like one of the fathers of modern day advertising, wrote scientific advertising, great book from way back in the day, but brilliant. So Claude Hopkins,

Speaker 1 his job title back then,

Speaker 1 they called them Scheme Men. So that was their name.
And the job of a scheme men is to go and actually create the most important part of the advertising piece, which is the offer.

Speaker 1 So he got paid full-time just to create an offer for a company.

Speaker 1 And he got paid in 1907, he's getting paid $52,000 a year, which is the equivalent of $1.4 million a year.

Speaker 1 So he was making $1.4 million a year, and his only job was to figure out how to structure the offer. That was it.
That's how valuable that piece of it is.

Speaker 1 Sometimes we're focusing so much on all these other things. They're all great.
They're all important part of the piece, but the offer is the key.

Speaker 1 If you get the offer right, if you have a really good offer and crappy marketing, you make a lot of sales. You got a really good marketing, crappy offer, it's way harder, right?

Speaker 1 So the offer is the key piece of it.

Speaker 1 And so that's why it's so important for us to, I think, for all of us to talk about it, to think about it, to brainstorm.

Speaker 1 Whenever we're creating a new offer, that's half of the thing is us sitting from whiteboard like what if we do this and this and like just mapping out different ideas and so um i just want to get that more and more in the forefront of all of our minds just if we spend as much time on the offers we use some of these other pieces it'll help amplify everything that that you're doing um

Speaker 1 a couple other reasons why offers are important myron golden has a really cool uh bit if you've heard myron talk about it but he's like uh you can use offers to buy anything like instead of using cash to buy things you use offers to buy things so for example a couple years ago myron's like i never that is from him flying from miami to boise like five times a year for events.

Speaker 1 He's like, I never want to fly commercial again, ever. And then he called me one day after one of the times coming to an event.
He's like, he's like, Russell, I am never flying commercial again.

Speaker 1 I'm like, oh, yeah, I've said that before. He's like, no, I never will fly commercial again.
He's like, I'm going to fly. I'm like, are you buying a private plane? He's like, no.
But he's like,

Speaker 1 but from this point forward, I'll never fly commercial again. And he hasn't, all right? And I was like, how are you going to do this?

Speaker 1 He's like, well, every time I want to go somewhere, if I want to come to one of your events, I do is I make an offer. people pay for my plane and then we fly to the event.

Speaker 1 So how many of you guys are, if we have any inner circle members here?

Speaker 1 If you guys are an inner circle and you come to Boise, Myron's always there and you notice he always brings this huge entourage of people. Most of them are inner circle members out at this point.

Speaker 1 And he's like, hey, I'm getting my private plane. If you want to fly with me on the private plane, you each chip in 30 grand.

Speaker 1 We'll get a private plane together and we'll network and talk the whole time in the air and the whole time back. Okay? And everybody gets excited.

Speaker 1 And so if you get on a little Myron's list, every time he's going to any event, he gets sends out an offer before every single thing. Hey, I'm going to so-and-so.
Hey, I'm going over here.

Speaker 1 I'm going to Mexico. Who wants to go with me?

Speaker 1 And then he flies private, and he just like has everybody else pay for the flight, creates an offer, They pay for the flight and then travels there, right? And he's like, everything in my life I want.

Speaker 1 He's like, I create an offer to pay for it. Okay, another really good story about this.

Speaker 1 Paul McCartney and John Lennon,

Speaker 1 they,

Speaker 1 obviously the Beatles, writing songs and stuff like that. And one time they were sitting down and they were trying to figure out like

Speaker 1 they wanted to build a swimming pool in their backyard or whatever, right? And Paul McCartney turns to John Lennon and says, let's write ourselves a swimming pool.

Speaker 1 And they sat down and they wrote the words, love, love, me, do, wrote the song, launched it, the money came came and paid for the swimming pool right how do you write ourselves a swimming pool like that's what good offers are you create a good offer and you put it out there and it pays for whatever you want okay first time I ever experienced this I was newlywed Clet and I were in our

Speaker 1 we'd been married for a year and a half because we were first year we're in a rental and the second year we bought a house because I read Rich Dad Porter ads we bought a duplex anyway we're in the duplex I started my business I had a couple thousand people on my little email list at the time trying to sell stuff and Christmas time was coming up we had these so my wife's six five and a half years older than me and so when we got married I had nothing and she had stuff.

Speaker 1 She had couches and everything. So we moved in this house and it's like all her stuff.
I'm like, this is great. Like, I don't know if you have any of this, right?

Speaker 1 But she's had these couches for like a decade and she's like, doesn't want them. And so my business making a little bit of money.

Speaker 1 I'm like, okay, I'm going to, I'm going to buy my wife new couches for Christmas. That'd be amazing.
And so we went to RC Willie. And new couches were like $3,600, which

Speaker 1 that was a lot. Like $3,600 is a lot of money.

Speaker 1 And so I'm like, well, I can't afford it yet. What do I need to do? And then I was like, what if I put together an offer and put it out there?

Speaker 1 And maybe I can get people to help me pay for this for my wife? And so I put together a sale. I remember it was Christmas time and I called it the Grinch sale.

Speaker 1 I had a picture of the Grinch on it, the headline that said something about the Grinch. And I created this really good offer.
I was like, hey,

Speaker 1 for, I think it was $27, maybe $37, $37. It was $37.
$37, you would get, it was like eight different products. And most of them I bought resale rights from or licensing rights or things like that.

Speaker 1 But I put it all together and they're all really, really good products, right? It was $37. You get all these things.
And then in the copy,

Speaker 1 I wrote the reason why.

Speaker 1 There's a book called, by the way, anyone, Justin, this is for you too. There's a book I'm trying to get called Reason Why Advertising.
I'm looking for a first edition.

Speaker 1 It's one of, anyway, I cannot find it. If anyone can find, CJ should know, Reason Why Advertising.

Speaker 1 Anyway, the guy wrote a book about the whole thing is like when you're advertising, if you just give someone a reason why, like basically, they're more likely to buy.

Speaker 1 So in this Grinch sale, I'm like, here's the sale, blah, blah, blah. The reason why I'm doing this is...
I want to buy my wife a couch. We've been married now for two years.

Speaker 1 She brought the couches in a relationship. They're really old, and I can't afford them, but I would love to give her a couch.
This would be everything for her.

Speaker 1 And if you guys will buy this offer from me, I'll take the money and I will give her a couch, and then I will put a card on it with all of your names on here.

Speaker 1 It's like part of the gift that you all gave to my wife. And so I put the sales letter down.
I sent an email that night to my two or three thousand person list.

Speaker 1 And I was smart because I'm a funnel funnel nerd. When they signed up for the offer on the next page, they could become an affiliate to promote the offer.

Speaker 1 So sent the email out, go to bed, wake up the next morning, getting ready, decide to check on my stats, jump on the computer, check my stats, and we're like $8,000 in sales. I was like, what?

Speaker 1 The crap. And then I go to school, come back from school, refresh my thing, like $18,000 in sales.
I was like,

Speaker 1 what just happened? Like, I have no idea what's happening. And it keeps going, keeps going.
And over this little campaign, we have selling over $30,000 in this little thing. And thank you.

Speaker 1 And what's crazy is like, some people bought it. And then on the thank you page, like, I remember one guy, Carl Galetti, at the time, was like, had the biggest list.
He bought it.

Speaker 1 He's like, this is a great offer. So he became an affiliate.
He promoted. That's where this big spike came.

Speaker 1 And then a bunch of people saw it and they promoted it and all these these people started promoting. I'm like, what is happening? This offer is blowing up, right?

Speaker 1 And then I got all these letters from people who were like, I bought it twice because I want to make sure your wife gets the couch and da-da-da-da and all these kind of things.

Speaker 1 And so afterwards, I told my wife, anyway, I love my wife. She's very risk-adverse.
And so I'm like, I'm like, honey,

Speaker 1 these people on the internet send us money. I'm buying you a couch.
And she's like, is this legal? I'm like,

Speaker 1 I'm pretty sure it's legal. We'll find out.
So we bought the couch. And after we got pictures of it on the couch, we sent it out to all the people.
Like, thank you so much for helping with Christmas.

Speaker 1 But that was the first time I was like, I used an offer to pay for something. I didn't pay for that out of my own pocket, right? Somebody hasn't heard Dan Kennedy's story.

Speaker 1 He told it at the first funnel hacking line we had him at, where he always talks about when you have something, you send the bill to the herd. That's a Dan Kennedy phrase, right?

Speaker 1 Send the bill to the herd. And so when Dan was going through, I think his second divorce, one of his members messaged him and said, hey, Dan, we're just curious, like, when the offer's coming out.

Speaker 1 Dan's like, what are you talking about? Like, well, we figured this divorce is expensive, but we know you're not paying for it. So what do we got to buy from you?

Speaker 1 And the guy's like, Dan's like, you're right. Hold on.
And he faxed him out an offer, and then everybody bought it and paid for the divorce, right? But like, that's the power of offers.

Speaker 1 Like, you get the skill. So when you learn it, you guys, like, that's what's amazing.
Like, if you want to get something crazy, you can go and do it, right?

Speaker 1 Okay. So I want to talk about

Speaker 1 my gimp arms. I'm so sorry.

Speaker 1 Someone asked earlier what happened. So for those who don't know, so a month and a half ago, I went to a wrestling tournament.
There's a wrestling tournament one every year for old guys. And somehow,

Speaker 1 In the tournament, I got in one of my matches and I came off and like my bicep wouldn't flex. I was like, that's really weird.

Speaker 1 Oh well. And then they call my name again, so went to another match.
That match I shot and the guy sprawled in my arm. I heard my bicycle pop and I was like, oh crap,

Speaker 1 that's not good. And then luckily I flipped him over and I pinned him.
I still won the match, even with no arms.

Speaker 1 The refs lifted my hand. I can't get my arm up.
He's looking at me. I'm like, oh.
I get off. I look down and I was like, oh, dear me, these do not look like arms.

Speaker 1 They go like the weird, there's like a three-inch gap between here and here.

Speaker 1 And then I was like, well, my wife and kids were in Hawaii for spring break. I was like, I'll figure it out later.
So we jumped on a plane. I flew to Hawaii.
I'm trying to lift up my backpack.

Speaker 1 I'm like, I can't even lift this thing up.

Speaker 1 And then I'm in Hawaii and my arms look like they had elephantitis. They were just swollen up, like yellow and purple.

Speaker 1 And like, the whole week, I was just like, but I knew that my wife didn't want me to go wrestle. She wanted me to be on spring break with her.
And so it was already this weird thing.

Speaker 1 And so as I'm flying to Hawaii, like, can't move my arms. I was like, if she knows I'm hurting even a little bit, I will never let this down.

Speaker 1 So I showed up and I was the most happy wrestle on the history of the planet for a week straight. I'm like, ah.

Speaker 1 And

Speaker 1 we fly back home. And then I was like, I probably should get these looked at.
So we went and got

Speaker 1 MRIs, and both of them were like, oh, yeah, the muscle detached from the bone on both of them. Like, oh, crap.

Speaker 1 So, they basically, this one, they went in first, they cut it open, they go up and they grab the bicep. And this one had some frayings.
They cut it and then they pull it down and then reattach it.

Speaker 1 They that for two weeks, I had a thing, I had just one, I tried to get him to do both at the same time.

Speaker 1 And then the question that my wife and the doctor asked is like, well, if you have no arms, who's going to wipe?

Speaker 1 I was like,

Speaker 1 okay, you can do one at a time. So we did this one first.

Speaker 1 So for two weeks, I had that one, then two weeks later, as soon as this one could move and I could do basic things, then they did this one, cut it open, went up there, grabbed it, resewed it.

Speaker 1 And this was on a Friday, we did the second one. The next Monday, I had inner circle that was for four days.
On, I was on stage in double cast, like walking around. So right now, it's good.

Speaker 1 I have big, two big slashes, and I can almost extend my arms, but I'm in PT and it's really weak. So, like I said, this is the time to wrestle me if you want a shot.
But I'm still, I don't need arm.

Speaker 1 I can arm arm wrestle.

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rules and restrictions apply. Okay, ADD Russell.

Speaker 1 I don't even know where we were at. Oh, I know, I know, I know.
Okay.

Speaker 1 Okay, start with this. So there's three types of offers, okay?

Speaker 1 The first type of offer

Speaker 1 was called

Speaker 1 repair. And if you look at like advertising, marketing, business history throughout time, like back in the early 1900s, this was the only kind of...

Speaker 1 of offer that people could make right because most people like us couldn't go and build brands there was like sears and like the big companies would build refrigerators and car companies and stuff like they were were external from us entrepreneurs, right?

Speaker 1 They'd build these things and so when entrepreneurs came to the scene like the way entrepreneurs typically would make money is that they could come and they could repair something.

Speaker 1 Oh your fridge is broken. I'm starting business.
I will fix your thing. So it's repair.

Speaker 1 A lot of people are in repair businesses now, right? Repair, you think about it's like someone has a car and something's broken, I'm just gonna fix it, right?

Speaker 1 You think about therapy as a repair business, right? Marriage is not doing well, we're gonna fix it, right? Because it's fixing. So this is like one tier of offers.
And repair is good.

Speaker 1 Traditionally, though, there's not as much money in repair, but it's the way a lot of people live. To this day,

Speaker 1 that's still the way a lot of people make money. Okay, second type of offer

Speaker 1 is called improvement.

Speaker 1 Okay,

Speaker 1 so this is where the whole thing is, like when I was in college and high school and stuff, learning about business and entrepreneurship, they always talk about, okay, what your job to do as an entrepreneur is you find something that's got something good, a mousetrap, and then you build a better mousetrap, right?

Speaker 1 That's improvement. This is where 90% of people's offers land is here.
And this is good. It's better than repair.
Improvement's better.

Speaker 1 So repair is like, your car is broken, I'm going to fix the engine.

Speaker 1 Improvement's like, that car sucks. Here's a better car, right?

Speaker 1 You're changing somebody's vehicle, right? Repair and then improvement.

Speaker 1 You can usually tell that your offer is an improvement offer if

Speaker 1 the letters of ER are somewhere in how you describe it.

Speaker 1 It's kind of like this, but better. It's kind of like this, but faster.
It's kind of like this, but like ER, ER, you're using this improvement offer. Improvement offers good.

Speaker 1 Again, most people, this is where they they live at. Most people in my world, marketing educators, are teaching people literally this.

Speaker 1 I go through their courses and they're just teaching people how to make improvement offers. I'm like, oh, that's good, but there's such a, there's something better.

Speaker 1 And there's a time and a place in everyone's value ladder where improvement offers are what you do.

Speaker 1 The positive thing about improvement offers, they're easier to make. because it's just like, oh, mine's better than this.
It's just like this, but way better.

Speaker 1 The downside of improvement offers is for somebody to take an improvement offer, they usually have to admit that they failed at something.

Speaker 1 There's a lot of personal thing where it's like, oh, I failed at this, but this one's supposed to be better, so I'll try that instead. It's harder.
Also, this is based off of

Speaker 1 like people

Speaker 1 have desires to change,

Speaker 1 but most people like,

Speaker 1 I think about like the

Speaker 1 like the people in my world that aren't like in this world, this world, like you guys are all weird, we're all freaks here.

Speaker 1 But in like the normal humans, right? Most people don't actually want to improve. They say that, but most people don't actually want to.

Speaker 1 If you look at my business, usually we're bringing people in on the third one, and then, but my back end, like my coaching programs, Inner Circle, Atlas, are people who'd want to improve.

Speaker 1 Like those are improvement offers on the back side of my value ladder.

Speaker 1 But the front side of my value ladder, to make it more efficient, more effective and get more people in, is the third type, which is new opportunities. Okay, and this is by far the best.

Speaker 1 So if this is your car's broken, I'm going to fix the engine. This is your car sucks.
I'm going to give you a different engine. New opportunities, like, why would you drive somewhere? Let's fly.

Speaker 1 I got a plane. right? It's a new opportunity.
It's something completely different. It's not in the same genre or class.
It's like, this is different. This is better.

Speaker 1 This is a better, faster way to get the thing you want.

Speaker 1 And so that's the way. So any offer you create usually is going to fit somewhere in one of these things.
And you probably have offers that are going to be different ones.

Speaker 1 And again, like...

Speaker 1 Like ClickFunnels, when we first launched ClickFunnels initially a decade ago, it was a new opportunity. In today's marketscape, it's no longer a new opportunity.

Speaker 1 So ClickFunnels, when we position it now, is an improvement offer. Because a lot of things we improved, this is how it's better in our site, right? There are also this repair.

Speaker 1 A lot of people who are agencies, right, your funnel sucks. I'm going to fix your funnel.
I'm going to do repair. I'm going to do conversion.

Speaker 1 I'm going to do like, there are repair offers as well, right? So you think about this, like your offers will fall in different spots.

Speaker 1 But for me, when I'm building an offer, I want to know ahead of time, like, this is what I'm doing.

Speaker 1 Okay, if I'm creating a front-end offer and I want to get to the masses, a new opportunity is a better way to get people to get the masses in, right?

Speaker 1 And if you, I go deep in this at Expert Secret, so I'm not going to go too deep right now, but it's a better way on the front end to bring people in.

Speaker 1 But after someone comes into your world through a new opportunity, then usually every other step in the the value ladder is like, cool, now you have this. Let me show you a better way to do it.

Speaker 1 Let me show you a faster way to do it. Let me coach you so you can implement it quicker.
You know, it's like, usually I'm moving through improvement offers.

Speaker 1 And a lot of times my high, really high expensive stuff would be more one-on-one.

Speaker 1 Like when people do my $100,000 consulting day or things like that, it's repair where it's like, all right, come in, show me a webinar, and then we'll just fix it.

Speaker 1 And so

Speaker 1 it's kind of backwards. We're like,

Speaker 1 yeah. This, like, usually goes, the pricing goes this way unless you flip your value ladder, then it goes that way.

Speaker 1 Anyway, some of you guys guys understand that if you don't don't worry about it you'll get it next time you watch the replay because i don't know how to explain it but i think that's right

Speaker 1 okay

Speaker 1 so that's the that's the first thing i want to just kind of is to bracket things into those those three things okay now um the next thing we understand is that um

Speaker 1 every problem in your business now is going to be solved by an offer okay so you think about this if you have a business right now and you just don't have enough customers to sell to it means you need to create some type of lead generation offer to get more leads in so you can sell them something, right?

Speaker 1 It's a lot of times they're diagnosing a business and they're like, Yeah, that's crazy thing over here. It's awesome.
Like, how do you get leads? We have no way to get leads.

Speaker 1 Okay, like, then you need to focus on an offer that's going to get leads in so you can actually sell them something, right?

Speaker 1 If you have a business and you're struggling with cash flow, like, we just can't keep cash flow, I can't pay the rent, I can't pay the bills.

Speaker 1 It's like, okay, you need to create an offer to solve that problem. You need to create some type of continuity offer.
Continuity offer will get somebody in. Now you have recurring revenue.

Speaker 1 Now it's like, okay, now that's taken care of by fixed costs, and that's it's easier, right?

Speaker 1 If you're struggling at revenue, it's like, hey, I need more revenue in my business. Cool, You need a high-ticket offer, right?

Speaker 1 So, like, offers will fix whatever part of your business you're struggling with. So, when I'm diagnosing somebody, they're hiring me for whatever, and it's like, something's not working, what is it?

Speaker 1 It's like, okay, what's broken? Like, what's the offer we create to fix that thing? It's even true outside of just marketing and sales, right? Like, I need more staff. My employees suck.

Speaker 1 My like, whatever those things are, right? It's like, hey, you just need an offer to get the right employees into your team. Like, people always ask me, how'd you build such an amazing team, right?

Speaker 1 It's like, well, sometimes it's like we put a job application and someone sees it and they, that's the offer. But other times, like, we find someone and we recruit them, right?

Speaker 1 It's like I got to make a better offer to get that person than somebody else is making them.

Speaker 1 And so if you're struggling with the staff of the team, it's like, hey, make a better offer to get the right people into your room so you can actually work with them.

Speaker 1 So almost any problem in business and honestly in marriage and life and family, it can be solved by figuring out the type of offer you need to make that thing work. That makes sense? Okay.

Speaker 1 So that kind of hopefully comes back to all these things. All right.
Now through those lenses,

Speaker 1 I just want to go through some things.

Speaker 1 If you have an offer as you're thinking about an offer, things that will make your offers do better. And I've got a list of a bunch of those, and that's what I'm going to focus on for next little bit.

Speaker 1 Okay, I wrote in my notes, I call these offer amplifiers, things to amplify your offer, right? How to increase the perceived value of the offer. So, the first thing,

Speaker 1 the first thing I want to talk about is

Speaker 1 one of the mistakes people make

Speaker 1 is, and you hear this all the time when someone's making an offer, like, oh yeah, the salespeople, salespeople are on the phone, I'm on the phone, people, and the people don't have money.

Speaker 1 They're broke, they don't have the money. And I want to reframe that for you because

Speaker 1 people not having money is almost never the real reason why someone's not buying. Right? You think about this.

Speaker 1 Like, if I go downtown Salt Lake over here, and I find someone who's living on the side of the road, doesn't have a house, doesn't have anything, I go up to that person.

Speaker 1 I was like, hey, I got this course that makes you a bunch of money. It's $1,000.
Do you want it? What are they going to say? I don't have $1,000. All right, I'm broke.

Speaker 1 Now, if I go to that exact same person, I pull up in a Lambo, like a $500,000 Lambo, I'm like, hey, man, I got a Lambo here. It's $10,000.
You want to buy it?

Speaker 1 Do you think you'll figure out how to get $10,000?

Speaker 1 Yeah.

Speaker 1 Like every human on this planet will will figure out a way to get $10,000 to buy the Lambo. Because the $500,000, because

Speaker 1 it feels like such a good deal. It feels free.
It feels better than free, right? So when I'm creating any offer, that's what I'm always thinking through.

Speaker 1 It's like, I have to create something so when they see it, they're like, oh yeah, I'm going to sell kidney. If that's what it takes, I need to do that to buy this thing, right?

Speaker 1 If that, you get them believing that, like, that's the thing. That's how you have to figure out how to create an offer.
So I'm always thinking about that as I'm creating an offer.

Speaker 1 How do I make it feel free? How do I make it feel like they'd be an idiot?

Speaker 1 Like, I want them to be willing to mortgage their house, their kids, whatever it is, to buy this thing because it's such a good thing, right? Like that's the lens you got to look through.

Speaker 1 Not to say, oh, yeah, it's a good offer.

Speaker 1 People should buy this. It's really good.
I get people the time that come to me who are like, yeah, no one's about my offer. I can't figure it out.
It's like,

Speaker 1 you got to amplify it to get somebody to literally be willing to do anything, right?

Speaker 1 So I was thinking about like, if you're driving down the street and find a guy and you give him a Ferrari for $10,000, like they'll figure out how to do it.

Speaker 1 You need to make your offer feel like that when you're presenting it to them.

Speaker 1 Okay, so different ways to make them feel that way. Number one is what are the deliverables of your offer?

Speaker 1 Okay, if you look at traditionally when I'm doing an offer, I always have like an offer stack, right? Like you're gonna get this, you're gonna get this.

Speaker 1 So we have like the deliverables of what they're gonna get, right? And so this is the first way we get it to feel, to feel, feel a certain way, right? You're gonna get this and this and this.

Speaker 1 So we kind of break down all the different things you're gonna get when they buy the thing from you, right?

Speaker 1 Which is pretty simple. And so

Speaker 1 the mistake a lot of people make, especially in like the info coaching world, is they're like, well, you're gonna get a course about this, and we're gonna give you a course on this and a course on this.

Speaker 1 And like you keep stacking like information for people. But the problem is that it gets more and more overwhelming, and that's not usually the thing.

Speaker 1 So, for me, when I present, when I'm creating offers, make things irresistible, is I'm looking, okay, usually I'm gonna have one component and one component only that is information, right?

Speaker 1 So, the first part might be, okay, this is information, and then the other parts of the offer, more information makes it feel heavier, doesn't make it feel more free, right?

Speaker 1 And so, I'm like, what are the other things? So, I started looking for external components, like tools or scripts or things that are just unique, right?

Speaker 1 I remember back in the day we did an offer this is pre-click photos we did uh offer go high ticket secrets and so we had a training course teaching people how to sell high ticket and then um after that it's like okay what are all the other things that we can include in this offer that they don't have to be big but they're like they they're just like there's intrinsic value like oh that'd be so cool right so we started putting in like here's the legal contracts that you like the contracts we have people sign here's um

Speaker 1 Here's the sales scripts we actually use. So it's like a two-page thing, but it's like, these two pages are a sales script.
Here's the

Speaker 1 lead gen gen sources we get. So it's like external things.
Usually it's like some tool or it's

Speaker 1 a contract or something that

Speaker 1 they would have to go figure out on their own, right? Not just more information.

Speaker 1 And that's one of the big things that a lot of people do is they just try to overwhelm people with too much information.

Speaker 1 Instead, it's like, here's the info product, and here's all the other things that you're going to have to go figure out on your own. We're just going to take care of it for you, okay?

Speaker 1 So that's kind of the next piece in here. Okay, after we have that then, the next thing to understand is that if I just make someone like, here's the offer,

Speaker 1 I find the guy in the side street, you're going to get this, this, this, this, and this.

Speaker 1 some people might be like oh yeah that that does that is worth a hundred thousand dollars or it is worth whatever but most people aren't gonna just get it intrinsically so the next thing is you guys know is we make an offer it's important it's essential that we are tying a story to each piece of the offer and the story increases the perceived value of the thing okay

Speaker 1 I think the first time I really did this was at Grant Cardones event the $3.2 million one we did

Speaker 1 because I was spending a lot more time like trying to go deep on what the actual actual bonuses were.

Speaker 1 Like, a lot of time in the past, I would just go fast, like, you're gonna get this, and you're gonna get that. And I was like, I'm gonna slow down.
I want to spend more time.

Speaker 1 I remember consciously thinking, okay, before I introduce each piece of this bonus, I actually want to spend time telling a story so that the perceived value of just this piece alone is so high that they, like, just that one thing alone, they're going to go buy, right?

Speaker 1 And so I remember doing the whole event, get there in the stack and the clubs, talk about it. You click funnels for free, and then you get the funnel building, the funnel hack system.

Speaker 1 And then I had a couple other bonuses. The next one was traffic secrets.
Now, in the past, when I had given people traffic secrets, I'm like, hey, how many has he trafficked your website?

Speaker 1 Yeah, it's really cool. So I have a course called Traffic Secrets.
I can give you a bunch of traffic, right? And it did okay.

Speaker 1 But at the Cardone event, it was the first time I was like, instead of me telling them what it is and trying to explain the value of it, let me step back and I'm going to actually like, I'm going to show them what it's, I want them to believe that this one piece of loan is worth a million dollars, okay?

Speaker 1 So what I did is I told the story. I said, John Reese created this course back in whenever called Traffic Secrets.
It was the first offer that ever made a million dollars in one day.

Speaker 1 18 hours of a million dollars, right? And I bought it it for $1,000 back then. And then what's crazy is that every single year he relaunched it.
I bought this course every year for the next decade.

Speaker 1 Every year, I buy it again and buy it again. So I spent, you know, whatever, $12,000, $13,000 buying this whole thing.

Speaker 1 Now, when I came here to this event, I knew that if you guys had this traffic course, it would change everything for you. Having a funnel is great, but you need traffic.
And so I called John up.

Speaker 1 I was like, hey, man, can I give everybody at the event traffic secrets for free? Whoever would want it for free? And the whole idea is like, wow, going crazy, right? I was like, cool.

Speaker 1 Well, he told me no. Like, oh, bummed out, right? I was like, so

Speaker 1 I messaged him again. I was like, well, could I buy the company from you and then I could just give it to them for free? And John's like, sure.
I was like, how much is it going to cost?

Speaker 1 Went back and forth. And finally, I was like, so I ended up buying it for a little over a million dollars.
In fact, check this out. And I showed the wires.

Speaker 1 I was like, do you know you can't wire a million dollars in one wire? It took six. And so here's wire one, here's wire two, three, four.
And they saw the actual wires.

Speaker 1 And also like, So I was like, so I spent $1.2 million, whatever it was, $1.2 million, so I could give this to you guys for free. So if you invest, you get it for free.
Here what I do.

Speaker 1 That piece right now in their mind is worth a million, like $1.2 million.

Speaker 1 And I just gave it to them, right?

Speaker 1 Before, I was just like, you're going to get traffic, you're going to need it. Of course, it's going to be awesome.
Instead, I came back and told the story.

Speaker 1 And I told the story about the next thing and the next thing.

Speaker 1 So what we forget a lot of times is we tell our stories earlier in the webinar, but it's like, what's the story about why you created this thing? Okay, we're working on...

Speaker 1 One of our 100K clients, we're working on her offer stack right now, and she's got like a billion things that she could include it, right?

Speaker 1 And so she's like this is all stuff like what should I put in there I'm like there's a lot of stuff you don't want all that many things and so I keep asking like what's the story behind this one and I'm like ah story stuff what about this one like I'm not looking for the deliverable as much as the story about the deliverable that's way more valuable right because if I go through everything that's in her stack it's insane and no one cares because it gets overwhelming so I'm looking for four or five stories that are tied to pieces the offer because that's what people are gonna buy into is the actual story so we went component after component after component we threw it all stuff she's like you can't throw out some of the most important thing they need that I'm like it'll be in the members area but we're not selling that because there's no good story about it.

Speaker 1 I'm only including things in the offer to have a good story that I can tell because that's what increases the perceived value of it. So that when they see this,

Speaker 1 it's a $500,000 Ferrari for $10,000 and they're going to go figure out how to get the money.

Speaker 1 That's what I'm trying to do as I'm creating the offer. Does that make sense? So creating those stories increase the perceived value.

Speaker 1 And then the next thing is like when you are positioning this, the other thing to think about is

Speaker 1 what's the alternate if they don't buy this? Okay. And this is where a lot of people make the mistake, especially in non-like how to make money offers.

Speaker 1 A lot of times the how to make money offers, it's a little bit easier, but

Speaker 1 I've seen with like Annie Grayson or overcome alcohol addiction or Stacey and Paul Martino with their marriage and family relations stuff. Like they always struggle, like how do I...

Speaker 1 Like how do I get somebody to pay $17,000 for a marriage retreat for two days?

Speaker 1 That's the question. And she's like, well, you guys are, you're in the make money thing.
So you can be like, oh, you know, you make a million dollars. So only pay me a hundred thousand.

Speaker 1 Like easy for you you guys it's harder for us it's like okay this is where you have to focus on the offer like what is the alternate if they don't buy this okay so if they don't buy your marriage course two-day event what is it gonna cost them instead what's the alternate well the alternate is that first off their marriage isn't great so they're miserable number two is there's divorce when there's divorce how much does that cost half right of everything so if you have making a hundred grand if you have a hundred thousand dollars that's fifty thousand dollars it costs them now to um to not take your course so now seventeen thousand dollars seems really cheap when the equivalent's paying $50,000, right?

Speaker 1 So it's like figuring out like, if they're not buying your thing, what's the alternate, right?

Speaker 1 So when I come back through it in traffic secrets, yes, I'm telling a story about the whole thing, but it's also like, now, if you don't have this, that's fine.

Speaker 1 You can go figure out traffic on your own.

Speaker 1 But for most people, you're going to have to go and either hire an advertising manager, you're going to have to do this, you're going to have to do this, like all the other costs that they'd have to do to get the benefit of the thing they're getting for free here, right?

Speaker 1 And so thinking through that with all your things, like if they don't... If they don't get this thing, how do they still get the result?

Speaker 1 And the pain associated and the cost associated, and you weave that back into it, and all of a sudden it makes this seem cheaper and cheaper and cheaper, right? The price seems more and more free.

Speaker 1 Now, this $500,000 Ferrari or Porsche or whatever Lambo, which car do we, I'm not a car guy, which should I start? Lambo, the Lambo, $500,000 Lambo

Speaker 1 now seems again, like it feels like $10,000, and they're gonna go sell their kidney and give you the money for the offer, okay? So, those are the first set of things. So, that was my first note.

Speaker 1 Like, these are the ways to make the offer feel free or feel as free as possible. Okay,

Speaker 1 All right, number two.

Speaker 1 Number two is creating what is called Mifkey. Have you guys heard me talk about Mifkey before?

Speaker 1 Yeah, James is pumped. This is all for you, man.

Speaker 1 Okay, so Mifkey. So the story behind a Mifkey, so point number one is that make the offer feel free.
Point number two is make it free with the commitment.

Speaker 1 Okay, and so in Mifkey, I got this from Dan Kennedy after we bought his company. M-I-F-G-E

Speaker 1 okay.

Speaker 1 We bought his company and I brought the whole team in. I was like, you've been running this company for 20 years.
Like, what's the number one way you got people to join Continuity?

Speaker 1 And they all said the Mifkey. And I thought it was the weirdest word in the world.
I'm like, what's the MIFKI? And so the Mifkey stands for the most incredible free gift ever. Okay.

Speaker 1 And so if you look at Dan Kennedy's business for the last 20 years,

Speaker 1 that's how I got into Dan Kennedy's business back in the day. It was a Valentine's Day and they put together this thing.

Speaker 1 Externally, they didn't call it the Mifkey, but internally, that's what they call it Mifkey, but it was a Valentine's Day.

Speaker 1 Yannick Silver promoted it 20 some odd years ago and it was like dan kennedy loves you he's my mentor he's giving me a free gift for valentine's day and i love you too so i'm gonna give you this free gift and when you get signed up you get 600 worth of money making stuff for dan for free plus two months of the newsletter and so that's how i got into dancing worlds i bought that offer get on newsletter and i was stuck forever right and so uh we bought kennedy's company they said the mifkey's the best thing so so step number one we executed we created a mifkey we made a new one we made a box with a bunch of really cool things in it and they got it for free when they signed up for the newsletter so again first thing is make your offer feel free number two is making you actually making your offer free when they commit to something else, okay?

Speaker 1 Through a MIFKI, right?

Speaker 1 And so that's what we did. And if you know the story, I think we bought Kennedy's company.
There's about

Speaker 1 a little under a thousand active subscribers still in the newsletter. Made a MIFKI, launched it to that list, and seven days later, made over 5,000 people on the continuity.

Speaker 1 So that's the, yes, thank you. You can clap for that.

Speaker 1 Right like it dramatically increases because people like they want like the free thing now There's a lot of mistakes people make with the MIFKI, okay

Speaker 1 So all MIFKI is like, hey, when you buy, like, I want to get you to do this thing, right? So for the Dan Kenny business, it's a newsletter. For you, it could be anything.

Speaker 1 I'll come back to this, but you have your first core thing. And then the most incredible free gift ever is all these amazing things.
They get all these things for free when they buy this thing, right?

Speaker 1 This is the thing you actually want. And so we create this MIFKI.

Speaker 1 Now the mistakes people make, the first thing they hear me say, most incredible free gift ever, they're like, okay, I'm going to make a MIFKI.

Speaker 1 I'm going to put in my $1,000 course and my this and my this and my this and they put a whole bunch of crap in the box and they ship it out and people get it and then they cancel and it's overwhelming okay because a mifkey is not about about giving them something that's complete okay the thing you're selling this is what gives them completion if the mifkey makes them complete they will not stay on the thing you're trying to sell them okay when you're creating a mifkey the goal of a mifkey is create something that's useful but incomplete really really awesome and sexy but doesn't actually finish the path for them.

Speaker 1 Does that make sense? Okay, useful but incomplete. So the best MIFKIS are that way.
We always figure out something like you're putting in elements of this offer that are very, very useful.

Speaker 1 This is cool. I want to have this, I want to have this, I want to have this, but it's not complete.

Speaker 1 Okay, when you give them a complete system, a complete course, a complete anything, then they come in, they get the MIFKI, and then there's no purpose to continue because they've got...

Speaker 1 completion there versus other things.

Speaker 1 So like the best MIFKs for me are like, I'm gonna give you swipe files, I'm gonna give you this thing over here, and I'm gonna give you this really cool thing from here.

Speaker 1 And they're all like really cool things. They're like, oh, I want that thing.
I feel like I got a soundtrack to my life right now. I'm building up to the MIFKI.
We're going, we're going, we're going.

Speaker 1 useful but incomplete okay

Speaker 1 and then the other thing so useful but incomplete

Speaker 1 UBI

Speaker 1 UB Mifkey

Speaker 1 these acronyms are getting way too big useful but incomplete and the number two is it got to be something they can't get anywhere else so you can't have it it's not like the only way to get this thing is through this place if they could also buy it three or four other places they're not going to come in and do it right so when we build the the Kennedy Mifkey for example we put in like something from Dan that you can only get inside the Mifkey and I put in my 74 funnel supply file that right now is only sold through here so only way to get that is to buy this you can't buy it online you can't buy it from me you can't buy it anywhere except from this thing so useful but incomplete and then something you can only get here and those are the keys making a really good offer to get somebody to go take take advantage of it okay now in our community

Speaker 1 we always at least for me I'm always talking about MIFKIS as a way to get people into continuity okay so I wanna I want to suspend that for a minute I wanna I want to take that out of your head like yes attaching a MIFKI to your continuity offer is a great way to build a continuity program okay but for my third step here it says attaching a MIFKI to everything you sell okay so I remember the very first time we sold 2 Combo Club X so it'd been FHL

Speaker 1 2018

Speaker 1 so the thing we were selling was 2 Comic Club X I think back then it was

Speaker 1 $1,800 a month That was the thing we were selling.

Speaker 1 And then the MIFKI, the most incredible free gift ever that they would get when they invested in our 25 000 coaching program the most incredible free gift ever was coming on the two gofficlip cruise with russell we're going to sell this season it's going to be amazing right we had three or four other things but the cruise was the mifkey right so mifkey is not just something you attach to free plus shipping things yes it is but it's also something you attach to every single offer you're doing okay whenever i'm creating any offer like what's the thing i'm selling okay that comes back to offer sex here's the thing i'm selling everything else down here is is a mifkey now i'm putting it through that lens because

Speaker 1 somebody is buying this and they get all this for free. They're buying this, they get this for free.

Speaker 1 This is a test we did. This is pre-ClickFunnels.

Speaker 1 This was an upsell test we did. It was so cool.
So, somebody would come and they'd buy the first product, and the next page we were selling the course, right?

Speaker 1 For normally, the course is $1,000, you get for $197.

Speaker 1 And we did that, and it was converting okay, and we kept trying to tweak things and test things and tweak things. And one of my friends said,

Speaker 1 I think it was Onyx and Gal, actually. This is a long time.
I think it was Onyx.

Speaker 1 But anyway, he's like, he's like, I want to, what if instead of like selling the course, what if we just took one DVD from the course and we sold that for the $97 and then we give them all the rest of them for free?

Speaker 1 He said, if we do that, he said, we could say free on this, on the order form like 40 times. I was like, you're right.
The more times I can say free, the better.

Speaker 1 And so the headline switched from buy my course for $197 to, hey, when you buy this one disc for $97 or $197 right now, you're going to get these other 12 for free.

Speaker 1 And then it says, that means when you invest in this, you get this one for free. And then you get this one for free.
And then you get this one.

Speaker 1 And like, free, free, free, free, free because i'm selling one thing and then the mif keys all the things i get for free so now my upsell page had the word free on like 40 or 50 times and people are coming and they're like this is free and they're like freaking out because it's free they're like overloading everything and then they bought it and our conversion skyrocketed um and so now if you ever notice my upsell pages one number one things i tell heath my copywriters everyone on our team who's doing upsell pages i'm like They're like, what do you think?

Speaker 1 They always send to me before we review it. I'm like, awesome.
It says free once. We need 12 more free.
So we need 30 more free. How many more freeze can we get in there?

Speaker 1 And so it's just taking your existing offer and restructuring it where it's like, you get, you're paying for this thing, and you get everything else for free.

Speaker 1 If you look at when we launched ClickFunnels originally, right? I did my 70 or 80 webinars in a row live every single time.

Speaker 1 We're about a month in, and the way I was selling initially is like, you buy ClickFunnels for 12 months, and then you get funnel hacks for free, and you get all the other things for free, right?

Speaker 1 And Todd had an idea: he's like, what if you flipped it? What if the thing we're selling on the webinar is the course, and then they get ClickFunnels for free? So, if you notice, when I do

Speaker 1 my webinar presentation,

Speaker 1 I'm like, how many of you guys like to have ClickFunnels for free? And they're like, yeah, free.

Speaker 1 I'm like awesome I want to give you for free as well so when you invest in my course you will get click funnels for free and I can say free 500 times the rest of the stack of the clothes right so how do you say the word free and so I wanted to frame that through the MIFKI because in my mind I'm like at every single offer I'm selling there's one thing they're paying for and everything else is the MIFKI that I'm attaching to it that makes sense if it's high ticket mid-ticket continuity wherever it is and you look at that lens now when you're writing copy when you're pitching it you look at it differently not instead of like here's my offer you get this and you get this and you get this and you get this it's like no no no

Speaker 1 Here's my offer. And when you buy that, you get all these things for free.
Now, how you position it instantly starts shifting. Does that make sense? Okay.

Speaker 1 So that was number three, attaching a mifkey so you can say free as often as possible.

Speaker 1 Okay. So number one is making feel free.
Number two,

Speaker 1 Mifty, make it free to commit. Number three is attaching a Mifkey so you can say free as often as possible.
Number four. I'll talk for a minute just about upsell offers.

Speaker 1 So all of us are selling something on the front end, and then we have upsells. And

Speaker 1 it's crazy to me how often even my own team and I make this mistake, which means I'm assuming some of you guys are making it as well.

Speaker 1 If not, I'm preaching in the choir, which is great, but just as a reminder.

Speaker 1 So when somebody buys your first thing and we start transitioning now to the upsell, the next things they're going to buy, right?

Speaker 1 This is all about positioning. And

Speaker 1 this whole principle,

Speaker 1 I'm working on Via's Anthony Morrison. We're working on a funnel with him right now that he ran for a year.

Speaker 1 He ran it for like five years. It was crazy numbers.
And so it's no longer live, but he found the old pages. We found it all.
I was watching his videos.

Speaker 1 And his upsell videos are fascinating because he's got three upsells. And every video is like, hey, this is Anthony.
Don't worry. I'm not selling you an upsell.
I hate upsells.

Speaker 1 I don't believe in upsells.

Speaker 1 Because upsell is just more of the thing you just bought. And that's not what I'm doing.
What I'm doing is I'm selling you the next thing.

Speaker 1 And he literally, so like the way he positioned it every single time, he's like, this is not an upsell. And then upsell number two, he's like, this is not an upsell either.
This is the next thing.

Speaker 1 And this is not, which is, but that funnel was like a, it's like a $50, $60 million funnel.

Speaker 1 And it was just fascinating the way he did it. So

Speaker 1 there's two paths of what you sell on the upsells, right? Number one is you are selling the next thing.

Speaker 1 Okay? And this is the key, especially in the info product business. Okay, somebody just bought your course on how to get six pack abs.

Speaker 1 If the next thing you sell is something else about abs, it's not going to convert well. Okay.

Speaker 1 You have to close like congratulations you bought the thing you now have six pack abs congratulations now here's the next thing this is not you're not positioned to wait it was it was hilarious I was like dying laughing because of the way he positioned it but it's true right he's like I look at an upsell as you know someone sold you this now you got to have this to be successful that's not true everything I know is gonna be successful okay so separately here's the next thing you're gonna need though it's not an upsell it's a I don't have a position.

Speaker 1 Anyway, it's kind of funny. Okay.
But you're looking at the way you structure the offer. If you're doing info business, it's always the next thing.

Speaker 1 Now, if you're selling e-commerce physical products, it's not true.

Speaker 1 When you're selling physical products,

Speaker 1 what the next thing is, is more

Speaker 1 of the same

Speaker 1 at a discount.

Speaker 1 So if you go on any of Trey's, if you guys do OFA, by the way, you guys all jump back into OFA. It is insane.

Speaker 1 I think we've rebuilt that course five or six times. The newest version is insane.

Speaker 1 And there's two paths. There's like the e-commerce path with Trey, or there's mine.
It's awesome. But if you go to Trey, she talks about all that.

Speaker 1 So, like, if someone goes and buys the flashlight, the ups, you know, they buy the flashlight for $40. The upsell now is like three more flashlights at $30 a piece, right?

Speaker 1 And so you're selling more of the same thing at a discount. So e-comm funnels are traditionally that, whereas information funnels are traditionally what's the next thing.

Speaker 1 And it's like just different ways to structure the offers as somebody's coming into your world and kind of going through it.

Speaker 1 Okay.

Speaker 1 All right. I've got one last thing to share.
And this is tied to how you pitch an offer. This is probably the biggest

Speaker 1 test

Speaker 1 that converted we've ran the last year.

Speaker 1 It gave us the ability on our high-ticket offer where we were selling on the phones where we could literally not sell on the phones and keep all the money. And it like 5X, that was more than 5X.

Speaker 1 I'll tell you the story first. So this is the story.
So how many of you have been through the Selling Online Challenge? Yeah, if you haven't, you should all go through it. It's like the best thing.

Speaker 1 It starts again on Tuesday's the next one.

Speaker 1 So in the selling online challenge, what we would do is when we get to the pitch and we're making the offer, right, we'd make the offer and we push them to a page.

Speaker 1 And on that page, the offer is basically a $10,000 coaching program. And

Speaker 1 then it would split. It's like, if you're ready to sign up, click here and we take an order form.

Speaker 1 If you're not ready to sign up, you have some questions, click here, and we'll call and the sales team will call you. So it's split, right?

Speaker 1 And so what's happening is like half the salespeople just buy and half went through sales guy.

Speaker 1 Now I love sales guys, but the problem with sales guys, they take part of the money and they put it in their own pockets.

Speaker 1 Even when somebody like just clicked on the link and they're like, hey, I just need to put on two cards, what should I do? And then because they're on the phone, they take the commission, right?

Speaker 1 So we're like, how do we solve this problem? I want to make more money without salespeople. And how do we do this whole thing? And so

Speaker 1 we changed how we did the offer.

Speaker 1 And it's kind of funny. Some of you guys may know Bill Von Fumetti.
He spoke at FHL International. He's in our...

Speaker 1 He's in my Atlas group and he was doing this on his virtual event. He's crushing it with it.
And Eileen asked him about it, and Bill was like, Oh, I actually just modeled this from Russell.

Speaker 1 Russell did it, so I just copied it. And I was like, What did I do? I'm like, I do not know what I did because we weren't doing it over here.

Speaker 1 And then, so she asked Bill, and Bill told her, I was like, Oh my gosh, I totally forgot about it. So

Speaker 1 this is what the concept is.

Speaker 1 During your, when you are presenting your offer, usually it's the very beginning, what you're gonna do, so you're going through your stack slide, and the very first thing you're gonna do is you're gonna introduce,

Speaker 1 introduce, constraint. And constraint?

Speaker 1 No, a constraint okay so for example what I would do is in the funnel access webinar I'm like when you get signed up today we're gonna give you a click funnels enterprise account now our click funnels members they can build up to 20 funnels in their account they can have you know a hundred thousand contacts and whatever and so what I did I just introduced a constraint right you have the account but here's the limits on the account right so like ah cool but there's this constraint and there's like this weirdness right so I introduce the offer and with the offer I introduce a constraint okay then I go through the rest of the pitch and doing the pitch and the pitch and the pitch and at the very end of it then I come back and I'm like remember I told told you guys earlier that you got 20 funnels and 100,000, da-da-da-da, whatever it is.

Speaker 1 I want to do something really cool because you guys are here today. I'm going to give you guys a special bonus.

Speaker 1 What I'm going to do is instead, because you guys are here right now, I'm going to lift that constraint. We're going to give you unlimited funnels, unlimited feeding.

Speaker 1 We lift the constraint if you sign up right now. And boom, that's how we would get table rushes.
That's how we got people to go buy like crazy, right? So that's how we would do it.

Speaker 1 And then release, release constraint.

Speaker 1 Okay, so I'm presenting the offer, introduce constraint earlier, and then release the constraint. That doesn't say release.
Anyway, you guys got it.

Speaker 1 I have an excuse. I have gimp arms.
I can't stretch them.

Speaker 1 Okay, so come back to selling online. So we took selling online and we made some tweaks, four or five tweaks in that presentation.

Speaker 1 So the first thing we did is the $10,000 coaching program, we reframed it. And so what it was was a $10,000 a year coaching program, okay?

Speaker 1 Which is normal for most of like our other programs are yearly, right? $10,000 a year coaching program. So we changed the whole event to change the offer to be $10,000, right?

Speaker 1 So we introduce a constraint. It's $10,000 a month or sorry, $10,000 a year to be part of this coaching program.
Then we go through the whole thing.

Speaker 1 And then when we got down to me actually making the offer, we say this, okay, this is the deal.

Speaker 1 I like people who take action. I want you guys to take action quickly.
So

Speaker 1 we have a special offer. What we're going to do is normally, as you guys know, it's $10,000 a year for coaching program.
For anybody who goes and puts down $1,000 deposit right now,

Speaker 1 we will lock you in where it won't be $10,000 a year, but you have $10,000 lifetime. But you got to put $1,000 deposit in right now.
Ready, go.

Speaker 1 And so they go to the page and they put in the, and again, so $10,000 offered. They go to the page.
They put in the $997 deposit. And the next page is like, cool.

Speaker 1 Now, do you want to do the pay in full or do you want the payment plan? And they can pick whichever one they want.

Speaker 1 And so that was what tweaked and what changed. Okay, now the stats before we made this little change.

Speaker 1 Stats before on day two of Selling Online Challenge, traditionally, because we ran it now now seven or eight months in a row before we made this this change what would happen on day number one we would get about 30 people to sign up for the coaching program 15 people would go just straight to order form 15 people would get sold through the call center okay we launched this and

Speaker 1 Anyway,

Speaker 1 this part was automated and so we had pre-filmed this tweak and plugged it in there. And so me and our team, like we're sitting in the room watching this to see, okay, how's it going to work?

Speaker 1 Is it going to convert? Is it not going to convert? We had this little dashboard on our phone. You could refresh to see how many sales are coming through.
So okay, last time we got 30 sales day one.

Speaker 1 Let's see if we can get similar to that, right? Or Or maybe we can beat it a little bit. And what's nice about this is that there's no sales people, right?

Speaker 1 They come here, they put in deposit, they choose.

Speaker 1 And if they don't finish choosing, then our team can call them, but it's not a sales call, just this customer support call, find out where it's going to land at, right?

Speaker 1 And so

Speaker 1 that happens. And we're watching sales come through.
And it's crazy because on,

Speaker 1 yeah, it happens. We refresh and there's like no sales.
Refresh, there's no sales. I'm texting more ag our project manager.
I'm like, there's no sales coming through. Is the form broken?

Speaker 1 She's like, I don't think so. Like, try again.
So refresh, refresh. Also, we refresh like, two cells.
I'm like, okay, it's not broken. Good.
Okay, we're sitting here. We're

Speaker 1 refreshed again. It's like, all right, six cells.
Like, okay, cool. Refresh again, 17 cells.
Like, oh, okay, cool. Refresh again, 68 cells.
Woo!

Speaker 1 Morag, is the form broken? What is happening? It says we have 68 cells.

Speaker 1 Morag's our project manager. She's in the UK.
And she's like messaging back. She's like, no, I'm counting him in stripe.
They're actually in there. I'm like, this is crazy.

Speaker 1 So we're sitting there, refreshed again. It's like 92 cells.
I'm like, what the crap is happening? And I messaged him a call. I'm like, look, all, everything's falling apart.

Speaker 1 I don't know what's happening. We're freaking out.
And refresh again. And hey, in that first day, again, normally we'd sell 30, half through call center, half through the order form.

Speaker 1 This time we ended up selling 120 day one, no call center, no sales commissions, no nothing. All in day one.
Is that crazy?

Speaker 1 So when you are making your offers, think about it. How can you introduce a constraint in your offer when you are presenting it? Then release the constraint later, right?

Speaker 1 And then pushing people to a deposit as opposed to buying right out of the gate.

Speaker 1 If you're going to make a $10,000 sale, it's like, I I gotta think about move money around versus like something simpler.

Speaker 1 You just put $1,000 in real quick, locking your space, the next page, you figure out payment plans, or if you get stuck, you can call our office or whatever, you know, it changes the way that we structure the offer and it completely radically transformed that entire funnel, that entire business, and it's amazing.

Speaker 1 So,

Speaker 1 is that helpful for you guys?

Speaker 1 Good idea? Okay.

Speaker 1 All right.

Speaker 1 So there's some cool offer stuff.

Speaker 1 Again, we can go on for days on offers, but those are some things I want to share with you guys just to get the wheels and your heads spinning and get us as a community thinking and talking about offers more and more because I think it's the key, right?

Speaker 1 It's that thing in the middle where you can master the offers is better. And hopefully it gives you guys permission to put more offers out into the marketplace.
Even if nobody buys.

Speaker 1 The coolest thing about the internet, you can make an offer and put it out there. And if nobody buys, guess who knows? Nobody knows.
You. You're the only one.
Nobody knows.

Speaker 1 You guys see, I do a lot of offers, right? A lot of them don't work. Do you guys know which ones didn't work? No, you have no idea.
That's why it's so good. So stop being scared.

Speaker 1 Just put your offers out there. Just try something.
Put it out there and then put it out again and put it out again. Keep trying.
Until eventually the market will tell you, this is what I want.

Speaker 1 This is what I don't want. When you figure out what the market wants, then you start putting in the gas and start growing and scaling.
It becomes really, really fun.

Speaker 1 But offers are the best part. And it should be fun.
And the coolest thing about offers, you can put them out without even creating something. I wonder if this offer would be good.
Post on Facebook.

Speaker 1 Hey, I'm thinking I'll do this. Who's interested? We're putting together a $25,000 event right now to show people how we're doing our three-day events.
So I wrote kind of a sales letter for it.

Speaker 1 And we're literally like, We have the offer and like the day, here's the dates for the event. We're going to teach this.
And I'm like, I don't know what the dates are. So we just like left that blank.

Speaker 1 And so we're sending it out to a segment of our list and we're just gonna see who

Speaker 1 like see if anyone responds. If no one responds, I don't have to do an event.
But if they do respond, then I'll be like okay, let's find a date for the event, right?

Speaker 1 But I'm just testing, I'm just putting it out there. And it could bomb, and none of you guys will even know.
You bet, you'll see like maybe Russell's that event is probably a huge success.

Speaker 1 Everyone loved it. But if nobody signs up, I'm not gonna do it, right?

Speaker 1 But if it does work, you'll see it over and over again because we'll keep, you know, you double down on the winners and keep on going.

Speaker 1 So I want to give you guys permission to go put offers out there and just try and just see. Don't be scared.
Because if nobody, if it fails, nobody knows it's it for you.

Speaker 1 And then just do it again and do it again and do it again.

Speaker 1 Okay. So that's the core thing I want to teach on.
The last thing I'll talk about today and then we'll then we'll break and do whatever the next thing. I don't know.

Speaker 1 I just want to kind of start where we or come back to where we started initially.

Speaker 1 So I told you guys the reason why we did this connect event and the reason why we're going to start doing these again in the future is

Speaker 1 Again, Funnel Hockey Live was once a year.

Speaker 1 We want to be able to have little mini Funnel Hockey Lives happening all around the world where it's three people in an IHOP, it's two people in your hotel, it's 10 people in a room like this, it's 50 people and wherever.

Speaker 1 We just want to start organically growing this kind of like grassroots little mini events all around the world because I would see it all the time.

Speaker 1 Like Funnel Hack Live come, everyone comes, they're on fire, they leave and they're pumped up and then over time it's like you lose the energy, you lose momentum, things start dying.

Speaker 1 And a lot of people plug into coaching programs, which help because every couple months we do another event, another event to keep it going. But for the most part, it's hard to

Speaker 1 keep your motivation and your momentum happening without the right people around you.

Speaker 1 And I think in every city around the world, we have funnel hackers, we have people who are doing this kind of stuff, and we can get people meeting together and connecting, and it's going to give a lot of energy to everything that we're all doing and just keep everybody moving forward.

Speaker 1 And so, I want you guys to be running these events. I want to see pictures.
I want you guys to post it.

Speaker 1 Like I said, I'm planning on jumping in planes and randomly flying to different places to come jump in and like actually show up with Chris Harrison and me to some of you guys' events.

Speaker 1 It's going to be amazing.

Speaker 1 And so, we're probably a week or two away from launching the actual site, which is again, it looks very similar to meetup.com where you can go and just see where meetups are happening you can go click on one and go show up someone's house or wherever they're running at uh or number two you guys can actually host event that's what you guys to do uh here that's the only takeaway from this event is if you're interested in hosting an event kind of like this any size small wherever you're at we'd love to have you guys be hosts of it

Speaker 1 And so this is, again, this is what's coming up soon. So you scroll up.
This is what it'll look like here in about two weeks. You'll be able to see a map.

Speaker 1 Like, here's where all the funnel hacker meetups are happening all around the world. And you click on it, see what's happening.

Speaker 1 You'll see which ones are happening, who's hosting it, the dates and the times. You can set up any like recurring ones.

Speaker 1 You're like, I want to do this once a a month, I want to do it once a week or whatever. You can set those things up, and then you can gather with people in your local area and do these little meetups.

Speaker 1 Our plan, again, is to do it where like once a month we do a coordinated one where it's like everyone, Friday the 17th at midnight, we're all going live, and we will bring guest speakers similar to like having McCall or Bridger, whoever who like would stream into your little local things.

Speaker 1 There's a whole bunch of fun ideas and stuff we have. But this is an organic thing.
We've never done it before. Things could change.
It could be a nightmare.

Speaker 1 We may just shut this whole thing down in a month from now. I don't know what's going to happen.
But I'm excited to try and just see kind of where it goes.

Speaker 1 And so this is what it looks like if you guys want to host an event. It's not something we're charging for.
We've come back and we're like, if we charge this, do we not?

Speaker 1 But then, like, if you paid me for it and then you're horrible and I want to kick you out, it's weird.

Speaker 1 So I'm like, let's just find cool people and let them do whatever they want within some boundaries. And then, yeah, so yeah, it's not something we're selling or anything.

Speaker 1 It's just something that the right people want to do. So if you want to be with a connect event,

Speaker 1 yeah, basically come here, fill out this form. And then over the next week or two, Danny's going to be doing some group webinars, kind of walking us through the process, what it looks like,

Speaker 1 and some of the structure. And then after that, he'll give you log into the account, and then you can go set up as many meetings you want and start throwing parties.

Speaker 1 You can also do if you're traveling, if you're like, hey, I'm at so-and-so's event in Chicago today. Let's do a meetup.
And you can set up one's local different places.

Speaker 1 Like, it gives you the ability to do really cool things.

Speaker 1 I was watching Pace Morby. If you're in Pace's community, he does this really well.
Every time he travels somewhere the night before, he does an event like this. That's kind of why

Speaker 1 where this came from. I was like, I want to come watch Garrett do a thing.
Like, let's throw up a connect event right ahead of time.

Speaker 1 And so for me, as I'm traveling to different places I'm at, we're going to be throwing, I'll be throwing connect events in different places, different locations. Like we were at

Speaker 1 with Pace. I met Pace the very first time at a Tony event, a Tony mastermind in Florida.
And we all had dinner and then he took off early.

Speaker 1 I was like, that was kind of rude. He just took off and left.
And I found out that he had a meetup like...

Speaker 1 I don't know, like a mile down the road. He had 800 of his people all showing up at this meetup.

Speaker 1 He said, he spent like 12 hours just hanging out with people, talking, networking, sharing cool ideas, and it was like this cool thing. I'm like, ah, like, that's what I want.

Speaker 1 I want to be able to do that kind of stuff. And so that's kind of the game plan what we're doing.
Like I said, we're playing it by ear, so I'm sure it'll be messy for a little bit, but it'll be fun.

Speaker 1 And so all you got to do is host, go to clickfunnelsconnect.com/slash host.

Speaker 1 And James, thank you for the domain name. He's the man.

Speaker 1 He had the domain and gave it as a gift over to us. So amazing.
And he ran his own first event like, when was that a month ago? About a month ago, yeah. About a month ago.

Speaker 1 So he did the very first one as a pre-test pilot, just one did it, which was awesome. And so

Speaker 1 yeah, so this is clickflows here.com slash host. Fill out the application and then said, you'll hear from Danny the next week or so, just kind of the process.

Speaker 1 And then after that, we all start running them. My plan is probably sometime in the next 30 or so days is to do one in Boise

Speaker 1 that would be like the one that everyone's doing and we'll stream from it and it'll be a party, but I don't know all the details on that yet. So everyone is at home, by the way.

Speaker 1 You guys are all welcome to this as well. Again, I want these things in every country around the world.
We have funnel hackers literally everywhere.

Speaker 1 So we want these things happening in Spain and Argentina and Brazil and like wherever you guys are running these things as well. It'll be fun.

Speaker 1 And I think you guys will find a lot of connection in community. When I first came into Dan Kennedy's world, they had an offer they sold.
It was called their IBA program.

Speaker 1 Any Kennedy people in the room? He had an IBA program and he sold the, you could buy the your area for like 50 grand or something and then they would run events.

Speaker 1 And so somebody had the Boise IBA and I used to go to that every single month and it was cool because there was like 50 Boise guys who were into Dan Kennedy stuff who they'd all be in a room once a month.

Speaker 1 I'd come like, this is so crazy that here in Boise, there's Dan Kennedy people. And so I think, yeah, the goal is very similar to just create something cool like that.
So,

Speaker 1 all right. So that said, you guys, that's kind of it for this Connect event.
I hope you guys enjoyed it. Hope we had fun here in the room and everyone at home.

Speaker 1 Thank you, thank you.

Speaker 1 Do you have a funnel, but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling.

Speaker 1 If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com slash podcast.

Speaker 1 That's sellingonline.com/slash podcast.