The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40

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Speaker 4 What's up, everybody? This is Russell. Welcome back to the show.
I hope you enjoyed

Speaker 4 last episode where we talked about the ClickFunnels Connect event. You had a chance here for me and McCall Jones.

Speaker 4 And now I'm going to take you guys to the second part of that ClickFunnels Connect event. This one, we've got

Speaker 4 one of my friends, Bridger, who has built an amazingly cool community and business here. He's spoken from like live in the past.
He's been in my category king group and a bunch of other things.

Speaker 4 And yeah, just someone who I a lot of love and respect for. And when we did the ClickFunnels Connect event in Salt Lake, I was like, hey, you live around here.
Do you want to come and speak?

Speaker 4 And he did. And he came and he shared some really cool things, very tactical things you guys can model and use very, very quickly in your business.

Speaker 4 Some things like we're literally discussing right now in Inner Circle that most people know about. And he just talked about it, which is cool.

Speaker 4 And then the way he ended his talk was really powerful as well. So listen to Bridger's presentation.
I hope you guys love it.

Speaker 4 And afterwards, go to clickfunnelsconnect.com and go see if there's a meetup happening in your local area. Maybe you want to host one.

Speaker 4 If so, it's all happening a little at ClickFunnels Connect, a little mini funnel hacking live happening in your hometown.

Speaker 4 And me and Todd are going to be popping in and showing up with some of these things. And And so maybe you throw an event.
I might show up at your house. So go check it out.
ClickcrononsConnect.com.

Speaker 4 If that's it, we're going to pass it over to Bridger. And I hope you guys enjoy this presentation.

Speaker 5 This is the Russell Brunson Show.

Speaker 5 All right. Welcome, y'all.
Good to see you. Grab a seat, grab a seat.
I've got a short period of time, so I'm going to go fast. Does that sound good? You guys cool?

Speaker 5 I'm going to get more tactical and real stuff about this question right here. You might be able to see it, might not, but don't underestimate the power of word of mouth, word-of-mouth marketing.

Speaker 5 And

Speaker 5 how to get more people to talk about you. The more I've been in business, the more I have

Speaker 5 realized

Speaker 5 a lot of this world comes down to, if I go to Earl, Earl, what do you think of Russell Brunson? He's awesome.

Speaker 5 I don't know if you guys heard that, but he said he's awesome with some enthusiasm.

Speaker 5 But if Earl said, ah, he's all right,

Speaker 5 that's it. It doesn't matter if if Russell spends $2 million on marketing.
If Earl's like, ah, it was okay.

Speaker 5 I'm probably not going to come to this event. But if Russell's like, what'd you say again? He's awesome.
He's awesome. With enthusiasm, I'm like, oh, shoot, I'm going to show up.

Speaker 5 I'm going to be here on a, what was it today, Friday afternoon to come hear Russell talk and be at this place?

Speaker 5 There's so much power that happens offline. I had a good mentor, this is years ago, because I wanted to be, I'm in the ClickFunnels community.
I love this community. I was in Category Kings last year.

Speaker 5 Like, I've been to FHL 2019, 2020, 2020. I've been the last six years in a row.
Like, I am a funnel hacker. I love this group of people.

Speaker 5 And I love so much the online automation and making ads and just being behind the screen and no one sees you. And then the more I've been in business, the more I've realized it's a pretty small world.

Speaker 5 I had a good mentor in college tell me that. It's a very small world.

Speaker 5 And this could be when you're getting jobs, when you're finding partners. What do people ask? Hey, what do you think of Bridger? It's like, ah, he's all right.
Or no, he's awesome.

Speaker 5 You gotta have him on your team. You gotta partner with this guy.
That little difference

Speaker 5 makes the world, the absolute world. So, how do you accomplish that? We're going to talk about that in the next, what, couple minutes we got here.
I'm on a short timeline. Does that sound good?

Speaker 5 Yeah. Okay, let's do it.
So, briefly, I just, if you know, my, I'm going to give you 30 seconds on my story.

Speaker 5 We're not here to talk about me, we're here to talk about you, but just so you know where I've come from a little bit.

Speaker 5 So, I went to, I served a two-year church mission in Taiwan, which was phenomenal. I spoke manager Chinese.

Speaker 5 I always tell people, I raise capital now, I run investment funds for a living, and then we teach people how to run funds online. And people are like, is it hard to raise money?

Speaker 5 I'm like, I went and taught religion in a foreign language for two years. Everything's easy after that.
You know what I'm saying? It is hard to sell religion door to door.

Speaker 5 So, which I love my mission was fun. I came home.
I started six businesses my first years of college at BYU. One of those businesses, long story short, I found out my dad was running a huge fund.

Speaker 5 I had no clue. I grew up in Sandy, Utah, right down the road.

Speaker 5 In college, I came to find out my dad at the time was running a fund. He's one of the co-founders, twice as big as Cardone Capital is today.

Speaker 5 That was years ago. Today, they are now literally 10 times bigger than Cardone Capital, AUM-wise.

Speaker 5 Top five real estate fund in the world. My dad is now retired.
You can probably see their office building from here. They are in Sandy, Utah headquartered.

Speaker 5 They have offices all over the world, but headquartered in Sandy, Utah. Real estate fund, buying multifamily real estate and all sorts of stuff.
So my dad drove a car with a dent in the door.

Speaker 5 Like we just live a normal life in Sandy, Utah, like nothing special.

Speaker 5 In college, I come to realize, I come to find out my dad has a bunch of money. And I'm like, dad, why haven't we ordered like, you know, why can't I order a soda at the restaurant?

Speaker 5 Because we're all saving money and you're running a multi-deca billion dollar family of real estate funds. Like, where's the disconnect, right?

Speaker 5 And anyways. Long story short, my dad started to teach me about investment funds, how funds are built.

Speaker 5 This is the world of private equity, hedge funds, venture capital, real estate funds, this world, which I thought was pretty unique.

Speaker 5 With anything in life, once you start to learn about something, you start to recognize that thing in your life, right? So I started to recognize opportunities for that.

Speaker 5 In college, I found an opportunity. I was an intern and working a job at school at the company I was at.

Speaker 5 I found an opportunity where I could start a fund to finance the clients that were coming through.

Speaker 5 They loved the idea. I talked to the owners of the business.
We set up this entire fund. And I was like, crap, now I got to raise money.
Who am I going to go talk to? I'll go pitch my dad.

Speaker 5 Apparently, he's got tons of money, and he doesn't spend it on us kids. It's got to be somewhere.

Speaker 5 So I sat down with my dad on a late Sunday night and I said, Dad, how would you like to be our first investor into our fund?

Speaker 5 And he kind of smiled and laughed and said, Bridger, I have the money to invest, but if I invest in your fund, it would ruin the experience of you raising money on your own.

Speaker 5 This will be a crutch that you'll never be able to recover from. And he said, no.

Speaker 5 And he didn't invest. He's never invested in a single fund deal anything I've done until about two months ago.
He wrote his first check into this brand new phone.

Speaker 5 It was like our fourth phone we've ever launched. He wrote a quarter million dollar check, which is kind of cool.
That's pretty small for him. I was like, that's like his entry-level check.

Speaker 5 I barely got him. But we closed.
No, so you can clap it up for that. That's pretty cool.
Got our first check from Mr. John Pennington.
All right. Sorry, I'm going too long here.

Speaker 5 So I ran these two funds in college. They did well.
We started to, me and Mason started to help people online. We started with a small course.
We then scaled it. It took off.

Speaker 5 We did $2.5 million in sales. We followed everything Russell said.
We did the weekly webinar. We started Monday, Tuesday, Wednesday, Thursday.
We went live.

Speaker 5 Friday, Saturday, Sunday, we closed it and we restarted Monday. Anybody done this before? Russell at FHL 2019 said, I've never met someone who's done that model for a year.
And what?

Speaker 5 Not been very rich. And we said, all right, we'll put it to the test.
We did 38 weeks in a row every week, which is a grind. We did $2.5 million in our first year.
We're doing sound checks.

Speaker 5 Are we okay? Okay. Sound checks.

Speaker 5 I know I speak with power, power, but I didn't know it was that much power. Or I was going to get shocked from God.
Maybe I said something wrong. I was like, a lightning bolt just

Speaker 5 take me out. Okay, they're doing sound checks.
Okay, people on Zoom, we just had the whole building just shook. So, all right, we're good.
I don't even know what I was talking about.

Speaker 5 Oh, yeah, we launched. It went well at weekly webinars, man.
Back to Expert Secrets. It was amazing.
We've now scaled. Fund launches.
We've had over 100,000 people take one of our courses online.

Speaker 5 We've now evolved more into an incubator program. We help people launch their funds, which is kind of cool.

Speaker 5 And then I run two funds currently. It's the Crypto Blockchain Investment Fund and then a GP Stakes Fund.
We manage about $50 million AUM right now, which is kind of cool. So I practice what I preach.

Speaker 5 That's what we're doing all day, every day.

Speaker 5 So enough about me. That gives you a little bit of the journey of what we are doing.
So I'm in this game of reputation.

Speaker 5 I'm in this game of capital raising. I'm in the game of partnerships and deals and big money.
We're pitching huge family offices. And back to the original concept of

Speaker 5 word of mouth spreads faster than you think.

Speaker 5 I'm relatively young in my career. All of of you in this room are relatively young.
And I'm going to say that with a cat: like, look no further than Mr. Warren Buffett.

Speaker 5 99.9% of Warren Buffett's wealth was created after he turned 65 years old. After retirement age, he is the epitome of compounding interest.

Speaker 5 And he's now 93, 90, something like that. Let's call it about 30 years.
30 years after 65.

Speaker 5 People overestimate overestimate they can do it in one year and underestimate they can do it in a decade. How can we build a reputation, a brand that

Speaker 5 cascades and goes on and on? Does that kind of make sense? I've thought about this a lot. How do we play the long game? Running investment funds is a long game.

Speaker 5 A lot of our funds are 7, 10, 12-year funds. I mean, they're long-term games, but if you do this right, you can become very successful.

Speaker 5 So, on this, are you guys cool if we get into like some tactics, some like real stuff?

Speaker 5 So, the first thing, sorry, first thing I'm just going to say, this is us real quick.

Speaker 5 this, we have this concept like, oh, we're gonna over-deliver, right?

Speaker 5 Um, I think it's a little, it's been just overused. This term, I think it's still true.
Um,

Speaker 5 I like just get people results. Who does like a coaching group in this, some kind of coaching?

Speaker 5 Get people results.

Speaker 3 Next up is a little song from CarMax about selling a car your way.

Speaker 2 You wanna sell those wheels?

Speaker 2 You wanna get a Carmax instant offer so fast, wanna take a sec to think about it, or like a a month wanna keep tabs on that instant offer with offer watch wanna have car max pick it up from your driveway

Speaker 5 so want to drive car max pickup not available everywhere restrictions and fee may apply we had a coaching group for a while like let's coach let's sell the webinar we're so focused on marketing we've pivoted so much in the last year and a half to just Results.

Speaker 5 Results speak louder than words. If I go up to Earl and say,

Speaker 5 How was working with Fun Launch? He's like, It was all right.

Speaker 5 It doesn't matter if we spend a million, we spend one point. Where's Adam Smith, my CMO? He's right here.
There's Adam Smith, amazing marketer in the room right here.

Speaker 5 Has such a cool ClickFunnel story, by the way. If you guys ever want to interview somebody cool, Adam, you like slept in your car, like kind of like

Speaker 5 changed your life, like was broke. Anyways, very cool story.
So Adam's our CMO right now.

Speaker 5 You spend about 1.2, 1.3 million a year in ads for us.

Speaker 5 That means nothing if I go to Earl and say, How was working with Fun Launch? And he's like, ah, it was okay.

Speaker 5 We could spend 4 million in ads. It doesn't matter.
I need people in our community. If you meet somebody and say, How was working with Fridger and Fun Launch? Oh, it was awesome.
You got to join.

Speaker 5 And we sell high-ticket things. Most of our products are $30,000, $40,000 in that range.
If you're spending that kind of money, it's got to be that kind of experience when someone joins.

Speaker 5 And so getting people realized, I was with Pace Morby. You guys know Pace Morby? A few weeks ago, I was with him just a few years ago.
We were talking at a table. Same exact thing.

Speaker 5 He's like, the secret to all of our, he's like, yeah, we're good at marketing. But the real secret of what we do with Sub 2 and Pace Morby is we get people results.

Speaker 5 And those people tell their friends, you got to go check out this Pace guy. I'm sure a lot of you have had that with Russell Brunson.
Who's told somebody about Russell Brunson?

Speaker 5 Isn't that like I've done it? I've pitched you like a hundred times. I'm like, there's this guy.
I know he's in Boise. It's like people don't live in Boise, but he's in Boise.

Speaker 5 And he's got these awesome books. You got to go check him.
Just start, just read expert secrets just once and see if it changes your life.

Speaker 5 And I bet you've sold more books and have rooms filled like this because of that than all the marketing done combined, I would assume. Because the opposite would also be true.

Speaker 5 If it wasn't that good, if it was a little fluffy or whatever,

Speaker 5 you know, I read his book, it was okay, it didn't really work out, right? Russell got me real results, and I'm guessing a lot of you real results, right? That's why you're here. Can I get an amen?

Speaker 5 Amen. All right.
Now let's get to tactical stuff. Sound good?

Speaker 5 Okay, that's like in-person, which is stuff. I'm going to now go online a little bit of just some cool things that I've started to do to build a long-lasting brand for me.
Does that sound good?

Speaker 5 Okay, can you guys see the screen? Kind of? This is called a, I didn't know about this till about three weeks ago, a knowledge panel on Google.

Speaker 5 Any of you can Google your name right now and or your company. This is what Fun Launch right here.
I'm going to throw a couple of slides if you can't see it. Fun launch.

Speaker 5 Can you see all these cool pictures and stuff right here? See all that? That did not exist three weeks ago. I had to come here.
I clicked these three buttons. I claimed this knowledge panel.

Speaker 5 I'll show you right here. Here's Russell Brunson's knowledge panel on Google.
This pops up when you type in Russell Brunson. Right here, if you click these three little buttons, this pops up.

Speaker 5 It's very zoomed in. It says claim this knowledge panel.

Speaker 5 Today, I could have attempted to claim the knowledge panel, but then I got to show like an ID and I got to prove that I'm Russell, which I'm not. So it wouldn't have worked.

Speaker 5 But I went and claimed Fun Launch's knowledge panel, which is my company. I went and claimed my own knowledge panel.
And then guess what you can do?

Speaker 5 You suggest to Google all the photos and pictures you want shown for your company and team. Isn't that kind of cool?

Speaker 5 So, like, an easy, like, quick win from today's little tactical thing: go claim your company and or your name and build out a knowledge panel. I think there, there's me right there.

Speaker 5 I claimed this knowledge panel, bridge panel. I suggested they use this photo.
It's like my thumbnail photo, and I suggested a bunch of other things to add. Now, this changes.

Speaker 5 Like, every time I've been checking on it, like, they keep putting in different things. It's really interesting, but go claim your knowledge panel and start doing this to build credibility.

Speaker 5 Furthermore, Reddit and Google reviews.

Speaker 5 People, we found, we found, we paid for all this very expensive marketing stuff to track our users.

Speaker 5 Before they bought something with us, we found they clicked on our stuff 11 times, roughly seven to 11 times. Different things, podcasts, blogs, articles.
They were like, they touched, isn't it?

Speaker 5 So it was so interesting. Me and Adam did this.
They touched like every part of all these different things.

Speaker 5 And what was our average time? It was like 45 days. Is that right? Yeah, it was about 42.

Speaker 5 days,

Speaker 5 and then they would spend $30,000 with us.

Speaker 5 And then we were like, what else are they looking at?

Speaker 5 Reddit. Reddit has 2.2 billion users last month.

Speaker 5 What are people saying on Reddit about your brand?

Speaker 5 It's a much more trusted source. If I'm going to look up something, I'm going to go to Reddit and see what the results are.
So what we found is that actually

Speaker 5 there was a few things, but it wasn't that much stuff on Reddit about us. So what we did a couple weeks ago, we went and actually created a Reddit thread for ourselves.

Speaker 5 And it was, hey, has anybody ever worked with Bridger Pennington/slash/fun launch question mark?

Speaker 5 And then I think Adam made the first comment: Yeah, they're awesome, they're really cool.

Speaker 5 But it started the thread, right? Furthermore, we launched Google Reviews for our business to get reviews. Now, a little note on reviews: this is what's worked for us.

Speaker 5 You guys, cool tactics, yeah, just give you the real reel. So, it's easy.
I could just ask, I love picking on Earl. Me and Earl joined Stephen Larson's thing.
How it went to go?

Speaker 5 2019? 2020? Something like that. It's crazy.
Good to see you.

Speaker 5 But maybe before that. 2018, maybe.
Yeah, 2018. That's so cool.
Good to see you. So I keep picking on Earl.
So Earl, if I'm like, Earl, can you go review my business? You may or may not do that.

Speaker 5 Everybody does that. So we did a little different tactic.

Speaker 5 Take the restaurant analogy. If I'm at a restaurant and the waiter says, hey, can you review our business? I am like, ah, I'm not going to review your business.
Oh, we'll give you a $5 coupon.

Speaker 5 I'm like, I don't need your $5 coupon. Anybody done this before?

Speaker 5 But if the waitress came up to me or the owner of the business says, hey, we're doing a competition right now.

Speaker 5 If you put a review and name one of our employees, whoever gets named the most by the end of the week, we're going to give them a $250 prize to one of our employees.

Speaker 5 I, Bridger, am much more likely, if I have a really good waitress, I'm going to put the review and name her. Oh, Lisa was so amazing.
She helped us out.

Speaker 5 And because I want to make sure, I want to gift Lisa. Hopefully, she wins the $250.
Does that make sense? We tried this. Our reviews like tripled.
Because our clients are wealthy.

Speaker 5 They don't need, even if we incentivize them for reviews, it didn't work.

Speaker 5 But if we said, hey, if you write a review and name an employee that's worked with you at our company, we're going to do a big reward.

Speaker 5 We're going to send them and their family to a spa for the day or whatever the thing was. Does that make sense? Yeah.
Very useful.

Speaker 5 We got tons of reviews and Reddit things the last few weeks doing this.

Speaker 5 Kind of cool. So you have an online brand reputation that's going to live live now further than you.
Okay.

Speaker 5 Is this useful? Yeah. Yeah.
Should I keep going?

Speaker 5 Okay, a couple more things. I would say, pay to be verified.
This is the, this is, you probably can't see this, but as of recent, meta, which is Facebook, Instagram, Twitter,

Speaker 5 which is X, and then LinkedIn have allowed you to pay to be verified. All of you, this is the best money you will ever spend.
Even if you don't have a following, verify your account.

Speaker 5 Number one, it claims your name, and then it also helps people have a landing page if they meet you.

Speaker 5 If you maybe don't have a personal personal landing page, they can land on your thing and meet there. Sound good? You're with me? Say yes.

Speaker 5 All right. I'm just going fast.
We're going tactics here.

Speaker 5 I create a home page just for myself, just so it would sit there. Now, this is funny.
So this one looks beautiful. This is our like just bridgerpennington.com, just so it would have some SEO tracking.

Speaker 5 We made bridgeropennington.com, which is my middle initial, like five years ago. And it was this ugly, ugly landing page that we made.
It was one of my first attempts on ClickFunnels.

Speaker 5 You know, your first funnel you've ever built? I was like, I'll just make one for me. And I guess that shows you about my ego.
I thought it was so cool. I'm going to make a landing page for me.

Speaker 5 But no, I was like, I was just wanting to test out a funnel. It was so ugly.
We found it the other day, but it had ranked because it was old. It had ranked so well.

Speaker 5 When you looked at my name, it was like one of the top because it just had been around for five or six years.

Speaker 5 So I would suggest all of you grab your domain of your name and create a landing page that sits there. It'll start ranking SEO-wise.

Speaker 5 And then what we did is we just redirected it to our new beautiful page we just built. Does that kind of make sense? But now it ranks really well.

Speaker 5 And like, it's one of the third search results when it it comes up, it's bridger O. Pennington.
It redirects to bridgerpennington.com. Yeah? Useful at all? Okay.

Speaker 5 Next thing.

Speaker 5 I want to share something cool. I think this will be one of the most powerful plays in the next 18 months.
I debated sharing this or not because I didn't want y'all to know the secret.

Speaker 5 But I'm like, my ClickFunnels family, we're here. This is my ClickFunnels crew.

Speaker 5 I want to share something I think is very powerful that I think will be a huge thing for marketing the next six, 18 months. And it probably, like most things, it gets saturated.
Everyone uses it.

Speaker 5 The costs go up and then they move on to something else. This is brand new.
Russell said, Inner Circle, you guys have been talking about this a lot. Maybe some of you know about this.

Speaker 5 But I want to ask the question to cue this up.

Speaker 5 Didn't Andrew Tate get canceled?

Speaker 5 You guys remember this?

Speaker 5 Remember the COVID days when things were getting shut down and canceled? And it was crazy, dude. I do not forget.
I'm not forgetting all the crazy things governments and people did during COVID.

Speaker 5 One of the things was love and hate him, but Andrew Tate got deplatformed. Pretty much every social media account, so Facebook, TikTok, YouTube, and Twitter, banned

Speaker 5 Mr. Andrew Tate.

Speaker 5 Why do you still see Andrew Tate stuff all over the place? It didn't slow him down, it almost gave him more fuel.

Speaker 5 Isn't that interesting? Like, why?

Speaker 5 Anybody know?

Speaker 5 Why did they literally banned him off the internet? And I saw more Andrew Tate content than ever.

Speaker 5 Anyone know? Clips from other people. Clipping.

Speaker 5 He has a community of 100,000 people in Hustlers University, mostly young men ages 12 to 16 years old. He paid them to post his content for them.

Speaker 5 For him. He would upload a library of Andrew Tate content.

Speaker 5 Any of these 100,000 members could start posting it online, and he went very viral because he's such a, you know, just crazy person.

Speaker 5 And he would pay, if you got an account over, I think it was like 10,000 followers, he'd pay you $1,000.

Speaker 5 Or if you got a verified account on TikTok, he would buy your accounts from you and or pay you for the views. Did you guys know this? Anybody know this?

Speaker 5 This is how Andrew Tate became one of the most popular people in the world. He had an army of people posting for him.

Speaker 5 We talked about this at Category Kings a year and a half ago, and I was like, man, I wish we could do this. And ta-da, just as a few weeks ago, I was with the founders of WAP.

Speaker 5 They just created a very easy platform for all of us to do this. You guys want to see it?

Speaker 5 I have no affiliation with them. I just want to share with you because I think it's pretty cool.
We just spent a bunch of money on it. This is WAP, okay?

Speaker 5 This is a clipping service that does this for you. They have, I think it's like 15 to 20,000 clippers currently on the platform.
What you do, you probably can't see this. I'll zoom in on one.

Speaker 5 Here is Mr. Dean Graciosis.
He's on there.

Speaker 5 I'll zoom in a second, but you'll see this is $1 per thousand views.

Speaker 5 He's paid out almost $10,000 on this, meaning he's gotten around 10 million views, paying clippers right through this to post his content on different pages on their own personal stuff.

Speaker 5 It's not coming from Dean.

Speaker 5 So imagine if you got 10 million views of other people talking about you and your brand. Wouldn't that be kind of cool? Can I get a yes?

Speaker 5 Okay, so let me show you an example. This, let's see if the audio works.
Should work. Okay, this is an example of a clip.
So this one, this was $5 for a thousand views.

Speaker 5 It had to be user-generated content. This video got 400,000 views, and Iam Grazi paid this kid $2,000 at the end once he got the result.
Okay, I'll play the clip clip for you.

Speaker 6 Iman Gatsi is giving away $250,000 in prizes, including a McLaren, five Rolexes, and more. He's doing this through his Make Money Online challenge.
I just joined it, and it's actually insane.

Speaker 6 Starting on the 27th of April, we're going to learn step by step how to make a real income online or from scratch. It's all free, and the links in my bio if you want to join.

Speaker 5 That kind of cool.

Speaker 5 What if you had hundreds of people doing that for your brand, for your challenge now.

Speaker 5 Would you pay a few dollars for that? I know I would. I would allocate some ad spend that goes to Zuckerberg that their CPMs are going through the roof right now.
I would allocate some dollars here.

Speaker 5 Let me show you another one. This is Dean Grassiosi.
He got a million views from the clip I'm about to share. The clipper earned $1,000 because he, and Dean sets the price.

Speaker 5 He said, I'll pay a dollar per thousand views. You set the price.
And it's just a bidding auction. Clippers can decide it would work with you or not.
Okay, I'm going to share this next one.

Speaker 5 You guys ready?

Speaker 7 If at the end of your life, someone said, how was your life? And you said, it was good. I'll be really sad.
As you're watching this right now, maybe you're going through something.

Speaker 7 Maybe a boyfriend left you. Maybe a girlfriend you found out was unfaithful.
I don't know, there's a lot of things. Maybe you could be stressed about school.
Guess what? It won't last. It won't last.

Speaker 7 And that's really the way life is.

Speaker 5 I mean, think of it. Yeah, you get the point.

Speaker 5 It's just a video from Dean. There's no pitch.
This is just like a brand awareness campaign from Dean. Isn't that kind of cool?

Speaker 5 He uploads all of his content of, I don't know how much content Dean has. It's got to be terabytes and terabytes and terabytes of content.
He just gives them all the content. They clip it up, chop it.

Speaker 5 A lot of these clippers are smart. They put it through AI tools that slice it.
They'll post 30 or 40 videos to find one that goes viral, which is great. And if they don't go viral, you don't pay them.

Speaker 5 They only get paid if the views happen. And WAP has created a great system where they track all the views for you.
It does it all on the platform. Isn't that kind of cool?

Speaker 5 Okay, this is brand new. I was with the founders of WAP.
They just released this in the last three or four weeks. This is a brand new service, and WAP's made it super simple.

Speaker 5 Really cool way, again, to get other people talking about you in different ways. You'll start seeing, you see a lot of these people on TikTok or Instagram.

Speaker 5 Oh, you got to check out this brand and this thing. And it just looks like it's organic content.
In reality, they might be being paid on the back end to do a clipping service. Does that sound cool?

Speaker 5 Okay, I know I'm short on time. Probably out of time here.

Speaker 5 Am I all right? Oh, I'll just go all day then. Perfect, man.
Just kidding.

Speaker 5 I want to share one last story, and then I'll give the time back to you guys.

Speaker 5 On this, people talk more than you think.

Speaker 5 And furthermore, what we do and

Speaker 5 who we partner with, who we do business with really matters.

Speaker 5 I'm going to tell a real story. This happened right here down the road in Salt Lake, you know, Salt Lake City, right here.

Speaker 5 I was in my career. Starting out, I was young.
I had started this company. We were taking off.
We're running our businesses at 25 years old. I get invited to this guy's office building.
Beautiful.

Speaker 5 I walk in. This guy is twice my age.
He has a private jet, drives a Lambo, Rolls-Royce, huge house. Beautiful.
It's right down here in the valley. I walk into this beautiful office.
I sit down.

Speaker 5 This guy pitches me. He's twice my age.
I'm 25. He says, Bridger,

Speaker 5 I want you to be a partner with me. I have about a hundred million dollar portfolio.
I need to convert this thing into a fund and help build a big fund. I know you're the fund guy.

Speaker 5 I'm going to give you roughly 25 to 30% equity in this business, and we're going to go scale this thing.

Speaker 5 Dream come true. I heard like a, an ah over here.
Dream come true, right? I come home. I'm like, I'm married.
I'm like, honey, we did it. All of our hard work, like this is it.
And she's excited.

Speaker 5 I'm excited. Okay, let's do this.
We're like, okay, and I'm a faith-based person. I'm like, we got to pray about it.

Speaker 5 I pray over everything.

Speaker 5 And I don't, God doesn't talk to me all the time. But when he does, I've trained myself to listen.
We kneel down, we pray, me and my wife.

Speaker 5 And again, again, I don't always get answers, but this time I got a distinct answer, no.

Speaker 5 Do not do this.

Speaker 5 And I've decided in my life, if I actually ask God for an answer, and if he tells me something, I am going to follow. Because then why are you asking in the first place?

Speaker 5 Too many of us, myself included, we negotiate with God and stuff. It's like, no, God knows what's up, okay?

Speaker 5 He tells me no. And I'm like, cool, we're fine.
I don't, I have no rhyme or reason. I then leave.
The next day I call the guy up.

Speaker 5 I say, hey, just for personal reasons, I just just don't feel good about it. Sorry, I just, we can't do it.
And he's like, are you serious?

Speaker 5 And he's like, all right, good, whatever. Go on.
Like, kind of like you're dead to me. Like, good luck with your life.
I'm like, all right. So I go on a couple weeks later.

Speaker 5 I get another phone call from a different guy. Bridger, come meet with me.
I'm like, all right. So I go to this guy's office, high story.

Speaker 5 We're looking over the value. It's beautiful.
Pretty much the same pitch. $100 million fund.
He's like, this guy drives a Ferrari. He's very successful, dude.
Twice my age. Let's do do a fun together.

Speaker 5 Bridger, I want to be my partner.

Speaker 5 I'm like, that's why we said no to the first one is through this one, right? I come home to my wife, same exact story. We kneel down and guess what the answer is?

Speaker 5 No.

Speaker 5 Do not do this.

Speaker 5 And I'm like,

Speaker 5 is this me? Is this actually God? Is this just a feeling? Because it was just a feeling, you know, but I really didn't feel good about it.

Speaker 5 And

Speaker 5 I said, I'm going to follow. So I said, no.
I called the guy. I said, hey, it's just, it's not going to work out.
Sorry. And he's like, all all right, see you.

Speaker 5 And I go live my life.

Speaker 5 And nothing comes of it. I just run my businesses.
We start growing. I launch another thing.
This is a year, two years, three years, four and a half years later.

Speaker 5 I've thought about that. I'm like, why did I say no to that? It's so interesting.
Four and a half years later, the first guy gets raided by the FBI,

Speaker 5 takes out his whole company, multi-$15 million Ponzi scheme. He's been stealing money from people.
First guy. Second guy, six months later,

Speaker 5 allegedly a $500 million Ponzi scheme. CoffeeZillow does a full thing on them on YouTube, blew up.

Speaker 5 You probably know some of the people, I won't say their names, but you probably know them because you live in this valley. You'll know the people I'm talking about.

Speaker 5 And I came home, I showed my wife, I'm getting emotional about this. I showed her.
I'm like,

Speaker 5 wow.

Speaker 5 God is good.

Speaker 5 And we knelt down and

Speaker 5 we said a prayer of gratitude. We said, that is life-ending for someone like me in the financial space to go and be in, even if I was even partnered or somewhat associated with those folks.

Speaker 5 Like it just taints your career forever.

Speaker 5 And I thought, man,

Speaker 5 God knows more than we do. Sometimes we don't figure it out for a long time.

Speaker 5 And my invite to y'all is,

Speaker 5 As much as we love to talk business and all the cool stuff, be in tune. Be close to God.
I think, especially since COVID, this, our world is kind of in commotion.

Speaker 5 And I think we need more God more than ever, whatever that means to you. And I'd invite you to bring that into your business.

Speaker 5 I think the ripple effects of everything we do matters. Who you hire matters.
Who you fire matters.

Speaker 5 The offers you produce matter because there are ripple effects in your clients and the people around you, your neighbors. How much influence does a boss have over their employees? Huge.

Speaker 5 It really matters what me and you do. And bring the Lord into your conversations a little bit.
And it's drastically changed my life. And I'm still on the journey.
I'm not perfect at all,

Speaker 5 but I try to be. You guys are amazing.
I love the ClickFunnels community. I've loved Russell for bringing me here today.
And

Speaker 5 this is a great spot. So thank you so much.
My name is Bridget Painton. You guys are amazing people.
I'm going to go out there. Thank you all.

Speaker 5 Thank you.

Speaker 8 Do you have a funnel, but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling.

Speaker 8 If you you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com/slash podcast.

Speaker 9 That's sellingonline.com/slash podcast.