How To Turn Your Framework Into an Irresistible Offer With Offerlab | #Marketing - Ep. 72

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This is the Russell Brunson Show.

Hey, this is Russell.

Welcome back to the podcast.

Today's episode, I want to share with you guys the last of my three trainings from the Offer Lab launch event.

And this one's fun because a lot of people were coming to me and they're like, this is great, but I don't actually have anything to sell.

I don't have an offer.

Also, I want to have an offer, but I don't have one.

And so I spent some time walking through how to create an actual offer.

Like, how do you create a course?

How do you create something that people are going to buy and give you money for?

I know I've talked about stuff like this in the past on the podcast, but for any of you guys who are here right now and you're seeing the offer lab opportunity, last time you got excited about the affiliate stuff and the broker stuff, you're like, man, I think having my own offer on the platform would be the secret.

That would be the key to really making money from all the different ways on Offer Lab.

And so the answer is yes, you should all have your own offer.

And so this training, I actually went through how to create your own offer.

And it was really fun.

And afterwards, people were like, oh my gosh, this is a lot more simple than I thought.

And so that's the goal for this episode for me for you is to have you go through and be like, oh my gosh, I could actually make an offer.

So that's the game plan.

I hope you enjoyed this session.

After you listen to it, make sure you go to offerlab.com, get your free account.

It's literally free.

Go get signed up and start using the platform.

Start playing with it.

Start seeing all the different ways you can make money and then get your offer done and created and get it live on the platform.

Thanks so much.

I appreciate you and hope you enjoy this episode.

Welcome to day number 22 of the Offer Lab launch.

I'm so excited.

I've lost my voice.

I'm tired.

I'm excited.

I'm like all the things mixed up.

And I got 17 minutes to hang out with you guys today before we kick off the most insane speaker lineup in the history of all time.

Typically, to get what you guys are going to be getting today, you got to be at an event where you spend at least $1,000 on a ticket, $5,000 on hotels and flights and everything.

And you get all from the comfort of your home because you showed up today.

And so grateful for all our speakers are going to be serving you guys today.

And I hope you guys enjoy and have a lot of fun.

And I wanted to kick it off just talking about

like the thing that I keep seeing especially yesterday I did a session How many guys during my session yesterday?

If so I talked about the four different ways to make money the off-lap platform, right?

And I went deep into this I talked about how like number one is like affiliate marketing you go you just build out a funnel it takes you 30 seconds and boom you're in the game right number two is like hey you have an offer you put your offer on the platform and boom other people can grab it and start selling it as an affiliate okay but i said the third way which is the best way is the combination where you have an affiliate where you're an affiliate and you're an offer owner okay and i want you to understand that um again click funnels i think when we were pulling the stats before we launched offer lab we're like how much money have we paid out in affiliate commissions over the years um here at click funnels so the last decade of click funnels i think the last number is like 165 $163 million in commissions we've paid out to people.

Okay.

There's not another business in our industry who has done that.

Just you're all fully aware.

Okay.

Not seven, eight, nine, nine, very two comic clubs C award we've given away in affiliate commissions because that's like what we do, right?

And what's crazy is like, so I've seen like we've paid out more commissions than any company on the platform or in the in the industry.

And we start looking at like the money that's been spent out and like who the affiliates are.

And the craziest thing is 100% of the time, not 20% or 30% or 80%, 100% of the time the affiliates you're making the most amount of money aren't just an affiliate they're all the combo they have their own offers and they are affiliates they're doing both sides of the equation okay they have their own offers they sell stuff but then they have their customer list they sell click funnels they sell other products things like that and so I want to spend this morning just helping those you guys who are like who are kind of more new to this game maybe you're like I understand the affiliate stuff I'm gonna start here but someday I want to create an offer how many of you are in that spot like someday I want to create an offer that scares me to death right now a little bit okay I'm gonna speak to you guys because I want to I want to walk you guys through how how simple creating an offer can actually be especially if you're not thinking about how to make a hundred dollar a five hundred a thousand dollar offer like how do you make a a low ticket easier five dollar offer ten dollar offer like something low ticket that you can use as leverage so that way when you're starting on when you're on offer lab it's not only pronounced stuff but you can have this could be your product and then you upsell someone else's or you have you can have shared lechner's thinking grooves for women book and then upsell your product right here and like you start having the ability to start putting your own offers in because uh again the most successful affiliates aren't just affiliates they're both affiliates and offer creators and they play both sides of the game together okay

I in my business and still the same thing okay we do one or two affiliate promotions every single year and we make multiple seven figures a year just from promoting other people's products right but I'm also an offer owner so like having both sides of the equation is is really the secret to long-term winning in this game okay so even though a lot of you guys are here just because you want to be an affiliate my goal and my vision for all you guys is eventually that every single one of you guys will have at least one if not a dozen of your own offers on the platform as well because that's how you're gonna win at the highest level so the question then is how do you actually create an offer and um we've had a lot of really cool speakers talking about different ways to make offers but i wanted to simplify it down because for me if you've ever read any of my books you know i um man the first decade of this business i was like in college i was trying to learn this i was reading all the books i was like studying i was doing everything and for me it was hard because i would read these books that have some of the most amazing people in the world and i was like this is so cool but it was like it took me a while to like process and figure out how to work for me and so what i would literally do is i would sit there i would doodle out like what i was trying to read and i keep drawing doodles until i was like oh i think that's what they mean and so i'd simple things down to doodles so i could actually understand it then fast forward 10 years later i wrote my first book i'd read so many books i'd done so much stuff i had uh you know had success in my business i was like trying to write about it and at first i started writing a book where i was like being complicated like all the other books and i was like this is not going to be helpful i'm like I want to make it so simple that I can understand it.

So if you've read any of my books, almost every other page, there's a doodle.

I'm like, here's the doodle version of what I'm trying to say.

Because if I can break it down to a simple doodle, then it becomes really easy.

So my goal in the next 17 minutes or so that I have up here is to kind of walk through How in my mind I simplify offer creation because when you start looking at it It really is actually not that difficult I think a lot of it's overcomplicated.

I overcomplicate it sometimes, but if you really think about it it can and should be really really simple.

Okay,

okay, so first thing that I want to emphasize is that when you're creating an offer

I guess the first thing that people,

the first thing to think about is the offer you're creating is usually something that you've had experience with, right?

I know some people just go make offers and they create stuff, but you have the most success with something you've already passed, something that you've already done, right?

And so for me to figure this out initially, I always go back in time.

I go back in time like five years or 10 years ago to when you were trying to figure out the thing that you know how to do now, right?

Before you became, before you became special, right?

And so

here's you.

or me, right?

And so you were living your normal life.

Everything was great.

And then one day you decided that you wanted something.

You wanted some result.

you wanted to lose weight to make money to learn how to trade stocks to build a potato garden to whatever your thing was like you had something you want some result to come over here and this was like this was the the flag on the ground this is the result you wanted right and you're like if I could achieve that thing that would make me happy that'd be like that give me fulfillment that's the thing I want the most in this world right so you have this result you want it's out there you see it you dream about it at night you can't stop thinking about it when you're working out all you can think about you're talking to people all you can think is thinking about that thing right how many know what that thing is for you or was for you where you became became obsessed with it?

Okay, I've had this a couple times in my life.

The first time I remember having it in my life when I was in eighth grade and I started going wrestling practice and at first I didn't like it.

I was like, and then as soon as I won one of my very first matches, I was like, this is the greatest feeling in the world.

And then I was like, I want to be the best in the world.

Like, how do I?

And so for me, the first, I want to be a state champ.

That was the result I wanted.

And after that, everything else just blanked out and nothing mattered to me in my entire world for the next 12 years.

of my life other than wrestling.

Like I had results and goals and I went after them and that was everything, right?

When I got into business, it was the same thing, right?

I started learning about business and I started getting it.

I was like, I had these results, things I wanted, right?

And for me, it's like when I started focusing on something, everything else just fell apart.

The only thing that mattered was me getting that result, right?

And so for a lot of you guys, that's the same thing that happens on your journey.

Okay.

Then what happens is you go on this journey, you're like, okay, I'm gonna go and figure out how to get that result, right?

So you're going, you're going, you're trying to figure it out, and then what happens?

You just go there and have success, right?

It's amazing.

First time you try it, usually, right?

No, it doesn't work that way ever.

In fact, if it did work that way, it'd be really boring.

It's the reason why most movies, if you look at the movie, there's like, there's a hero, the hero's got a goal, and then the entire movie is just conflict.

All the things that they,

all the failures and try and all the things they're trying to do to get to the result.

And that's what makes the movie actually interesting.

It's what makes your life interesting, right?

If God just gave you a path like here, oh, you want to be a state champ, cool, just walk in, just go beat the guy.

And I wanted like, there was no fulfillment, there's no growth, there's nothing, right?

So this is what happens when you go on a journey.

And so you start this journey, you're going, and then all of a sudden you're like, I'm doing good.

And all of a sudden, career, boom, and it just wrecks, right?

Oh, everything falls apart.

You're like, dang it, it didn't work.

And so you come back to go, you start again.

Okay, I'm i'm gonna try a different process different path you go on the journey again they come over here and you mess up again and you go and you mess up again and you go and you mess up and keep going over and over and over again right but every time you get a little bit better you get a little bit better and a little bit better so eventually what happens eventually after so many times you go and you figure out exactly how to get here and boom you go and you achieve the result you won the state title you uh you lost weight you got the six pack abs you figured out how to potato gun you uh whatever your thing was right you traded stocks and like you actually made money you put money into bitcoin and it blew up like whatever your thing is right and you got the result okay now this is what gets exciting because what you have now is the most valuable thing on the world it's more valuable than gold silver Bitcoin money cash anything you guys know what it is

you trod this path you figured it out and the thing you have is you have a map that map is the most valuable thing in the world okay

and so this is where offers start You've gotten the result that you wanted.

You figured it out.

You went through this process, this path, you tried a million different things, and eventually you persevered and you figured out the thing, and you have a map, like you know how to get there again, right?

After my first state title, I was like, I know how to win my second one.

I just got to follow the state.

Like, I have a map, right?

When I made my very first million dollars online, that was hard.

The first million, if you guys haven't done it yet, the first million is the hardest.

After you make a million, it's like it's actually pretty easy because you've gone through all this, and it's like, oh, and then the second million, third million, like after that, it's just easy.

Why is it easy?

Because you have a map.

You know what to do and what not to do, right?

So the map is the big secret, okay?

So you as an offer creator, the thing that you have that's so magical is you have a map.

okay all right so now we're gonna come back when you're creating an offer the person you're creating the offer for typically traditionally is

you five years ago okay the people that are coming into your world they're not here the people coming to your world they're here okay they have the thing they want like they have a goal they have a result they have something that they want right and most likely they've been trying they failed and they failed and they failed and they're looking for help looking to figure out like this is the result i want but i just i've tried 500 things doesn't work okay and what's interesting is every single market you go into,

this is what happens.

Like people try a lot of things, okay?

Rarely will you ever come into the marketplace with an offer and someone sees this first time like, oh, I never even thought about making money.

That's a great, I didn't even think about it.

That sounds great.

I never once thought about losing weight.

Like, this is a great new opportunity.

Thank you so much for telling me about that.

Like, never happens, right?

I remember

Kaylin Poland, who came into our world a couple years ago and she launched a company called Lady Boss.

She told me, she said, the average woman in America goes on eight weight loss plans a year.

Eight.

Keto didn't work.

This one didn't work.

This one didn't work.

Like eight a year.

I don't know the stats and numbers behind people starting a business on the internet, but my bet is it's probably close to eight a year as well.

We're trying this and this and this and this and this, right?

So you're coming to somebody who was you five years ago who wanted this result, who's tried three or four things, and it's not been working.

And so you're coming to them saying, hey, I know exactly what you're going through.

I did the same thing.

I was here five years ago.

I tried that and didn't work.

That one didn't work.

That one didn't work.

But over time,

I persevered I learned this I found this secret I found this thing put together and from that like I have a map and I've done it for myself I've done it for other people and I'm gonna show you guys how to do it as well okay that map is your offer that is the big secret okay that's it it's very simple it's very easy so when you understand that's like that's what I'm actually selling people ask me like what is I don't see what an offer is an offer is just a treasure map to the promised land the thing that you are promising the result right so this is where now you take it from like I have it I know how to do it how do I turn this into a product into an offer okay from here what I do in my mind is like, I have now turned it into a framework.

A framework is a step-by-step repeatable process.

It's a framework, it's a recipe, it's a map, whatever you want to call it.

And so for me, like, I have to sit back and reverse engineer.

So I have to go back in time and say, okay,

this is me.

I'm going back five years ago.

I had this goal I wanted.

I've tried a bunch of stuff.

And if I look at everything I tried in the past, what were the actual step-by-step things that I did to get the result?

Like, what was the first thing, the second thing?

Okay, the very first thing that I did, if I was to do this again from scratch, first thing I would do would be this, and that'd be the first step in the path.

And after I I did that, then the second step I would do would be this step.

And then the third step I would do would be this step.

And then the fourth step I would do would be this step.

Fifth step would be this step.

Sixth step would be this step.

And at that point, I'd get the result.

And that would be the step-by-step process I would then follow to get the result.

Okay.

And so that step-by-step process is your framework.

Here's all the steps you need to do to get that result.

Okay.

And so that's what your offer is, is you taking your knowledge, breaking down to a very simple framework, get somebody from where they are today to where they're trying to get, walking step-by-step to the process to actually get that result.

Okay, and that's the offer.

That's the framework you're creating.

That's the offer you're going to be selling.

Now when you shift from a framework, I think about this like,

so usually for me, any framework I have, the first step I do is I try to name it something.

So I might call it the perfect webinar.

I might call it Hook Story Offer.

I might call it, but I figured out a name that's proprietary to me, right?

So I have my name of my framework.

And from there, I might step one, step two, I have all the steps in the process to get the end result, right?

So that becomes a framework.

Now, what I want you to understand is that after you have the framework, there's a lot of different ways you can package that into an actual offer that somebody can buy.

Okay?

There's a quote that

I said one time.

So it's the only time I quote myself, which is kind of a jerky thing to do.

So Russell Brunson once said, people will say,

I just feel so arrogant right now.

I just want to wash myself.

I'm sorry.

I'm not this way, I swear.

Okay, but young Russell once said

because I had this I had this pifty when I was like in college I was doing this whole thing and I realized I was like people will spend the same money for or sorry people spend more money for the same content packaged in a different way People spend more money for the same content packaged a different way.

This was the big aha for me.

Okay, and this is when I got it.

My very first event I ever went to, I was sitting in the audience, listening to people, and first speaker gets up and he asks the question.

It's like, how many of you guys in here have ever read the book, Think and Grow Rich?

And everybody's hands goes up except for mine.

I'm looking around.

I'm like, well, i'm the one in the room who's different and they're all rich and i'm not and so i was like wrote my notes read thinking grow rich right so uh that night i go to my hotel room and this is back when amazon was brand new i like i'm googling and amazon pops up i'm like think and grow rich and there's a book for 10 bucks so i buy it it gets shipped to my house i go home to the event i see the book put on my bookstand and i'm like not a reader at this point in my life i was like cool i'll someday read that maybe and it sat there and then three or months later i go to a next event i get in the event people show up and one or two or three of the speakers all reference thinking grow rich who's read it everyone raises their hand stuff for me i'm like ah dang it i didn't read it so I go back home.

I got to read Think and Grow Rich.

Got to read Thinking and Grow Rich.

Sitting on my bedstand.

I'm going to read it.

Three months later, go to the next event.

I'm like, speakers get up, Think and Grow Rich.

Haven't read it still.

It's finally like, I'm never going to read this.

So I went to my favorite website on the internet, which is eBay.com.

And I typed in Think and Grow Rich.

And lo and behold, somebody had the CD version of Think and Grow Rich.

You guys never see these?

They're kind of like records, only, yeah, back in the, anyway.

And so I bought the CD version of Think and Grow Rich, and it was $97, so $100 basically.

It came to my house.

I put it in my car.

And then I would drive it on the car, and I put the first CD in, and I I listened to Think and Grow it put the second CD in and over the next 30 days I read audio read Think and Grow Rich right now this is where the Piffani came from I was like oh my gosh

the the framework like Napoleon Hill if you read Think and Grow it's just the frameworks 13 steps like Napoleon Hill is the key of frameworks.

He just literally has 13 steps, chapter one, chapter two, chapter three.

Like that's all.

It's just a framework.

He teaches Think and Grow Rich, right?

But like I started to realize, what's the difference between the book Think and Grow Rich and the audio book?

The difference is nothing.

They're word for word the same.

But I spent $10 to get the book thinking grow rich, but then I spent $100 to get the audio.

Why?

Because people will spend more money for the same framework packaged in a different way.

Okay, that's the big aha.

Okay, you don't have to go create 100 different frameworks.

You just need one.

I have a friend who built a business doing over $80 million a year based on one simple framework.

Just one.

So if you have a framework to get someone from here to there, that's all you need.

One framework, okay?

And then you can package it for way.

So let's say I want to create a $7 offer to put on offer lab cool get your framework out open a video recording and just teach it for an hour step one step two step three step four that's a great seven dollar offer boom you take it out put on offer lab hey for seven bucks an hour me teach the framework how I got six pack abs in 30 days right done easy but then it's like okay someone bought that for that how do I create a more expensive offer I want a hundred dollar offer I want a $500 offer I want a thousand dollar offer I want a ten thousand dollar boot camp I want a thirty five thousand dollar high ticket offer okay

the answer is not go and rebuild everything from scratch it's taking the same content and packaging it in a different way.

We have a copy of Dotcom Secrets in here, anywhere.

Someone from my team can see if

I should have given a heads up, but you know.

All right, here's, yeah.

Everyone, give Jason a round of applause.

Yeah.

Okay.

All right.

Dot com secrets.

This is my very first book.

Guess what this book is?

This is my frameworks.

If you open it up to the table of contents, you will see that it literally, you're going to see all my secrets.

Now you know everything I do okay the table of contents of the dot com secrets book is very simple secret number one the secret formula that was the first thing that I took me a lot of time I learned that that's the first thing I would teach someone secret number two hook story offer secret number three the value ladder secret number four the attractive character secret number five funnel like It's my framework and you can get this book for free.

You just go to dot com secrets.com pay shipping handling or you go to offer lab and you sell it to your clients as a as a product and

order from bump your own thing.

Okay, but this book again It's basically 10 bucks.

You get Amazon for 20, right?

This is the bottom of my value ladder.

It's the frameworks, okay?

But somebody buys this, and then guess what?

After they buy this, then if they get a good experience, they want more, right?

So they come and they sign up for ClickFunnels.

Guess what ClickFunnels is?

Can you guess?

This is really cool software.

No, no, no, no.

All ClickFunnels is, is software that takes

Russell's framework and makes it so you can use it.

It literally, like, if you read this book, it's like, here's all the sales funnels.

And ClickFunnels is software that makes you, it's just software that helps you to do the frameworks, right?

Then you're like, okay, this is awesome.

Russell's doing funnel hacking live.

I want to come to that event and hang out.

It's going to be amazing.

So you come to Funnel Hacking Live, and guess what happens?

You get a $1,000 ticket.

And then I teach you guys from the dot-com secrets book.

Same content, package, different way.

I do one presentation on book funnels.

I do one presentation on webinar funnels.

And everyone freaks out, that's the most amazing thing in the world.

I'm like, you could have just read it in the book.

It's in there.

It's there.

And then at Funnel Hacking Live, I sell people into my coaching program for $25,000 a year.

And they get so excited to come and they sign up for coach programming.

They show up here in Boy See for the event.

And guess what I teach them?

I open up the book and then I teach them the the stuff inside of here.

I'm like you could just read the book for free but $25,000 you get a different experience.

You be with other people and you network and ask questions right.

Then after the $25,000 coaching then I send people up into my inner circle.

I have a $50,000 and $150,000 inner circle program right and they show up they're so excited I pay $150,000 and we all come in a room we hang out and guess what we do?

We just talk about the frameworks in the book.

That's all we do.

Same content packs a different way.

It's really cool.

And then I have an idea for this new platform.

It's going to be insane.

It's called Offer Lab and we launch it and everyone shows up and guess what happens on Offer Lab?

Y'all just build funnels.

It's from the book.

And then you drive traffic from the books.

Same frameworks, just packaged a different way.

It's pretty sick.

So yeah, that's the game.

That's how it works.

You guys getting this?

Okay.

So if you know how to get some, thank you.

I got my window pause.

Somebody hold me.

Yeah, thank you.

This is, I'm trying to like show you guys like Wizard of Oz behind the curtain.

Like, this is it.

This is the game.

You guys have to figure out a framework and get really, really good at it.

And then test on clients and people.

And then, like, someone comes in, they get your product, they're really like, this is amazing.

It changed my life.

What else do you have?

And they're like, we have the same thing, but we can do it together as a group.

We can do it in a mastermind.

We can do in a coaching program.

We can do it virtual.

We can do it in a course.

Like, there's so many different ways, right?

And so that's how you start creating offers.

It becomes so fun and so simple and so easy.

Okay.

And so that's how we start playing this game.

Now,

a couple things to think about.

Number one is, what if right now you're like, this is awesome, Russell, but I just don't, I don't have a thing yet I just don't have the I don't have a result.

I don't feel comfortable.

I don't want to okay, you don't it doesn't always have to be you either Okay, the very first product I ever made that made a two column club award is I found an author and he wrote a book called the 12-month millionaire one of my favorite books ever

His name is Vince James and Vince James Was and the time this was me right and I read this book in the book the title is like how I made a hundred million dollars in 23 months through direct mail even though 90 97 percent of my audience said no right I'm like what so I read this book and it's how he went from here to build $100 million a year supplement company through direct mail.

And I read the book, I'm like, this is insane framework, right?

So I messaged the author.

I'm like, hey, Vince, can I interview?

He's like, sure.

And so I interviewed him.

Guess what my interview was?

I went through the interview of the book.

I was like, all right, tell me about step number one.

He told it.

I'm like, that was amazing.

Tell me number two, number three.

And I sat and called him for six hours, just asking him about all the different, like the step-by-step process he did to get the result.

When it was done, I had six-hour audio.

I gave it to him.

He had the rights to whatever he wanted with it.

I took it as well.

I had the rights to whatever I wanted with it.

And a year later, I I started thinking what I sell.

I packaged it together.

I created a course called the 12-month internet millionaire.

And it was just the, it was the six-hour interview of me and Vince James just talking about how he went from here to here.

I put the offer out there.

I launched it.

And it was the very first product, very first offer I ever had that broke the two comic barrier.

It was just me.

interviewing somebody else about this framework.

So even if you don't have a framework, if you know somebody else who's got any talent or ability, they have a framework.

They probably don't even know yet.

They don't even know about this whole world.

You can pay, hey, Dad, can I pay you 500 bucks to interview you?

And they're like, yeah, you can interview for free.

I don't even care.

And you go back and then you can just take their framework, tell them that, get the rights that you can actually sell it.

And then go and put it on the platform and sell it.

Okay.

When I first started getting this, I started seeing every single person I met.

As I met him, I was like, you have a framework in you.

Okay.

Somebody has heard me tell the story about how I launched 150 offers before we launched ClickFunnels.

Guess what those offers were?

One day I was in an event.

I met Howard Berg, the world's fastest reader.

I'm like, dude, you're the world's fastest reader.

He's like, yeah.

He's like, read 30,000 books in his life.

He read, we did a video, he read the entire Expert Secrets book in four minutes and 57 seconds insane um so i was like dude can we make a product together he's like sure and so we just created a i took his framework interviewed him turned a product boom sold to wreading.com back in the day and we made a ton of money selling that right and then um my dad was like doing accounting cpa stuff and i was like dad you have a talent and so we made a product my dad and we launched and then i met someone else who was a couponer she was on uh extreme couponing and she'd go to the grocery store and she'd buy like five thousand dollars worth of groceries for like two bucks i was like that's a skill set and so we made a couponing course and we launched that like every single person i met i was like you have something that's amazing You know how to get this Let me interview you take it as a product package it and what's cool is when you're publishing someone traditionally you as the marketer you as the person knows what they're doing gets the lion's share of the of the profits when I'm publishing someone else typically I'll give that person anywhere from five to fifteen percent royalty on their information and you get the you get the rest because you are the person who is out there who understands the marketing it's the most valuable piece of the puzzle okay all right i'm almost out of time so i'm gonna kind of wrap up but i wanted to say like again open you guys eyes to the possibility um and with that oh sweet um I also want to give you guys a little bit of urgency and scarcity because I want you guys to move.

Now most of you guys have.

A lot of you guys already took advantage of the VIP offer, but I'm going to show you guys one thing really quick.

I'm going to show you guys the offer again because there's one piece in here that is going to help along the journey and that piece is going to disappear tonight at midnight.

So not only is it amazing, it's also disappearing.

So this is me getting you guys to commit.

So again, the certification program is $497.

You guys know that.

When you sign up, a couple things.

Number one,

the live training starts next week.

It's going to be me and you hanging out, going deep into each of these individually.

But we're going through the eight offer lab affiliate playbooks so you can come and be successful as, well,

as, ah,

too many pages here.

Right here.

It's gonna be all the tools you can master so you can amaze being an affiliate on the platform.

Okay, number two, we're going through the six offer creator playbooks, how to launch offers on there.

Number three is all the broker playbooks, which are down here.

And then next we can do

launch your own offer playbook, which is really cool.

We're building out a white label webinar for you, which we'll go.

But this is the piece I want to talk about.

So Core Secrets.

A little while while ago,

I did an entire course called Course Secrets, one of my favorite products we've ever created of all time.

And what I went deep into Core Secrets is basically what we talked about today.

Okay.

We talked about this.

Like for you to create a course, all courses is like, hey, there's this result.

I want to get somebody by my course.

Here's the modules.

And went through exactly how to do everything, how to figure out exactly what your framework is.

Inside there, how to do the sub-frameworks, how to record the content, how to capture it, how to edit it.

We talked about how to use AI to build up notebooks to go with it.

We talked about

just all the pieces that go involved in actually creating each of the steps and to turn your framework into an actual course, okay?

Most of the people who went through the course secrets the very first time I did it live, they were all creating courses anywhere from $97 to $397, like in that range, some of them up to $1,000.

And so it's teaching us how to create offers, kind of that price range.

But at the same time, it's the same strategies if you want to create a $7 offer, or a $97 offer, or a $1,000 offer, right?

So it's the same things.

And so this is something I wanted to give you guys because I want all you guys to become offer creators i want you guys on the platform with your own offers and so course secrets is the bonus i'm going to give you guys to do that again we sold this when we first sold it the first time it was it was uh 497 just for this course uh after i started selling for a thousand bucks and so this is a real product it's real course you can go buy it separately if you want but if you guys if you get into the certification uh before midnight tonight you will get course secrets for free after midnight tonight that bonus disappears which means then you have to pay me another thousand bucks if you want to buy it so if you want to save a thousand dollars um this is kind of your last shot and it's going to walk you again through all the detail on how to do, how to figure out your framework, how to put together, how to record it.

We also teach like

the right way to teach each of these elements.

So I have a framework on how to teach your frameworks.

We go deep into that.

So when you're creating this, it's not just a course of you just...

nervously rambling, but like here's the structure and how you teach each of the pieces so that when somebody gets it, they can actually have success with it, right?

There's a lot I've learned in the last decade about how to actually teach in a way that gets people to move towards the end result.

And so course secrets, again, that's the bonus.

And that's in there right now.

So that means like tonight when we're done today, you can go in there and start walking, start going through that course, and you can start building your course out before we even start live training next week.

And so that's in there, but it's only there until midnight tonight.

And then obviously throw your final traffic challenge in there as well.

And it's super affiliate shortcut.

So total value of $20,000.

But again, you guys can get this when you get in there today, $4.97.

And again, I wanted to stress today that like Course Secrets disappears midnight tonight.

That bonus, I am.

exploding.

I'm disappearing.

We're pulling it away to hopefully give you guys a push over the edge because it's a core piece of it.

And I want you guys creating offers and you need Course Secrets to learn how to do that and to master it at a high level.

So, that is my gift for you guys: Course Secrets.

I hope that was helpful today.

Hopefully, you guys are excited now to understand like this is how offers actually work.

I could do it, I know how to get a result for someone, or I know somebody's got a result for somebody.

I can create offers like crazy.

You can create an offer every weekend, keep putting them on the platform, and just keep tapping into this amazing marketplace that we're building.

So, with that said, I appreciate you guys.

Go to offerlablaunch.com/slash go.

With that, I'm gonna step off the stage and I pass it back to Chris Cameron.

Take you guys through the rest of the event.

Thanks, everybody.

We'll see you soon.