Four Ways To Make Money With OfferLab Without Relying On Ads | #Marketing - Ep. 71

Do you have a funnel but it's not converting?

The problem 99.9% of the time is that your funnel is good, but you suck at selling.

If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com slash podcast.

That's sellingonline.com slash podcast.

This is the Russell Brunson show.

Hey, this is Russell.

Welcome back to the show.

I hope you guys enjoyed the last episode.

You had a chance to listen in to my very first presentation of the Offer Lab live event, going deep into the history of how this game is played.

You know, I talked about how if you want to be successful in the future, you have to understand the past, right?

And hopefully it's got a lot of value from that one.

And you listen to it.

If not, go back and listen to it.

It's really cool.

Today's presentation is a little bit different.

This one, after we launched Offer Lab and showed everyone this opportunity, one of the big things, a lot of people were like, there's so many ways to make money on the platform.

I don't understand what to do or what to do next.

And initially, we shared like 17 different ways to make money on the platform.

And I think some people got overwhelmed.

And so I did a special session where I I said, look, there's basically these four core ways to make money on the Offer Lab platform.

And I walked through each one kind of step by step and walked through exactly how to do it, how it works.

And by the time it was done, people are like, oh,

I get it.

This is why this is so important.

This is why you care so much.

This is why you keep talking about it and making it such a big deal.

And so I want to share this episode with you guys as well.

You guys can go through the four core ways to make money on the offer lab platform, whether you're an affiliate, if you've got an offer, if you're someone who does nothing and you're trying to figure out how to, you know, how to hustle, or maybe you have both, you're both an affiliate and an offer creator, or maybe you want to learn how to be a broker i'm going to walk through all the different ways and i think it's going to open your mind to the opportunity that you can have by uh jumping all into offer lab the coolest thing about offer lab too is you probably know at this point is it's free so there's no reason to not do it just go to offerlab.com get your free account um and while you're doing that listen to the rest of this episode we'll find out four different ways to make money on the platform

What's up everybody great to be here again excited to be hanging out with everybody How you guys all feeling?

I'm not gonna lie I'm feeling really good right now two days ago I was really tired yesterday.

I I was kind of getting back.

Now today I'm ready to rock and roll.

Yesterday was special.

I hope all you guys enjoyed the event yesterday.

There were so many amazing speakers, so many like, like, just ahas and takeaways and just different ways to look at the world and understanding business and marketing today.

And it was really special.

I hope you guys all took advantage of it and participated full out.

Again, you had a chance to hear from speakers that normally, you know, would cost thousands of dollars to hear these guys speak.

You had a chance to hear them for free for being part of this launch event.

So hope you enjoy it.

And today is going to be just as insane, if not more.

I know the speaker speaker lineup and it's amazing.

And so I cannot wait to share all these amazing people with you guys today.

But before we do, I want to spend a few minutes hanging out because

you get thousands of people on a live stream.

Like, come on, I want to talk to you all.

So I asked if I could jump in and talk first.

Hope you guys are okay with that for two different reasons.

One, I want to share something really cool.

I think it will be useful for you guys.

But number two is

last night we were going through all the chats and all everything, and there was a whole bunch of questions everyone was asking.

And so I was like, how can I answer all these questions really, really quickly?

So my team put together a list

of the ones

that were asked the most often and so my assumption is if like if you know 10 20 people are asking the same question over and over again it's probably two or three thousand people have the same question so i was gonna go through some of those really quick if you guys are cool with that and kind of go through some of these questions and answers and that way um for all you guys who are like still still a little confused about offer lab about about the the certification upgrade stuff like that and kind of like get rid of that and then you can just focus on learning for the next you know eight hours today is that cool if i do that you guys wave your hands if you're cool with that all right sick that'll be fun so first thing i do before i go through the questions i wanted to kind of re-step back because again every time you launch new platforms kind of like when i launched click funnels the very first time we launched this brand new platform into the world and they can do a billion different things and i'm showing it to people and they're like there's so many things that it can do i don't know what to do um it kind of reminds me of uh you guys any seinfeld fans in the in the room do you remember when jerry gives his dad the little pocket calculator and his dad figures out that you can like figure out the tip he's like oh my tip calculator he's like dad it does other things like that's what i felt with click funnels people are like oh i can use it to get lead to generate leads i'm like it does other things you can sell anything like oh then i show people like you knew book funnels like oh click funnels you can build book funnels like

it does book funnels but you can do webinar funnel like oh you can do webinar and it took me like a decade to convince people like all the ways you can make money inside of click funnels so this is kind of similar like even uh two days ago i shared like 17 different ways to make money on offer lab but there's more there's a lot of different ways and so i think for a lot of you guys you're like i'm excited russell's excited everyone here is excited I'm not really sure exactly how I'm gonna make money with this.

Is that how many guys are kind of feeling a little bit like that?

You're feeling the energy, but you're just a little bit like, okay.

So, I wanted to step back first.

I'm gonna break it down because you washed away all this stuff.

There's basically four core ways to make money inside of Offer Laps.

I'm gonna walk through those really quickly because if you understand that, then inside of that, there's a million different ways and strategies to do it.

But there's four core ways that I see.

And as you're listening to the speakers today, you'll notice people are talking about everything.

You're like, oh, that's number one.

Oh, that's number three.

That's how, and you kind of see where these things would fit for you specifically, okay?

So, I'm gonna go through those really quick.

So, four

ways.

All right, so way number one.

Way number one is

the most simple.

This is the most easy.

A lot of questions you guys have, so how long is this gonna take?

How much time did I put into this?

Blah, blah, blah, all that kind of stuff.

Okay.

The first way is the easiest way.

If you saw me do the demo, it literally takes less than a minute to do.

Okay.

How many guys want to do this in less than a minute?

Okay.

All right.

This is the easiest one.

So this is just basically affiliate marketing.

Okay.

I can type or write.

Affiliate marketing.

I have a worse handwriting.

Okay.

So affiliate marketing.

That's the first one.

If anyone comes in like late and they're like, what did Russell write here?

It says affiliate marketing.

Okay.

So that's the very first one.

Now, what's cool about OfferLab versus traditional affiliate marketing.

Traditional affiliate marketing, I go find some of the product I like.

I sign up for an affiliate link.

I get the link.

I promote it.

Someone goes to their funnel, buys stuff, doesn't buy stuff, and then I get paid commission.

So that's traditional affiliate marketing, which is great.

There's always going to be a place for that.

Offer lab is different because as an affiliate, it puts the control back into your hands.

You get to figure out what is it you want to sell and how do you want to sell.

What's your upsell, downsell flow?

What's it going to be?

Okay, so what it does is you with the with the affiliate marketing basically you log into the offer lab marketplace and you see all the offers that are there Okay, and today there's a lot of offers tomorrow be more offers the next day there'll be more offers and in a month from now be even more in six months from now so this this marketplace is expanding and it's growing every single day okay big part of launch events to get more people with offers on here okay but as an affiliate you get to go basically shop around for offers you go to the offer lab you log in there's tons of different offers you're like what should i sell okay and you can log in there you can see what what's even available to sell okay and for example example like right now um I don't have it all yet but well I do have all my books are on there so if you're like I want to sell dot-com secrets you can go back I want to sell dot-com secrets and you go submit and you can sell my dot-com secrets okay if you want to sell other products I'm adding think and grow rich there students in the fear of future think and grow rich will be in there buses people have courses people have uh membership sites there's all sorts of stuff like I'm adding our school groups into there so like if you wanted to promote our school group like like all sorts of products are in there and it's going to keep growing and evolving right and then you as an affiliate you log in to say okay I want to build a funnel and you're like for my funnel I want the first product.

I'm going to sell Russell's dot-com secrets, DCS.

And then I'm going to upsell

Eileen's speaker course because someone wants funnels and learners speak.

So I'm going to upsell Eileen's speaker course, right?

So maybe she's got a speaker course for $300.

And then after that, I'm like, I'm going to do Christine's funny ads course because she's got a funny, you guys will meet these guys tomorrow.

Today or tomorrow.

Tomorrow they're speaking, but you'll anyway.

So then Christine's got a cool funny ads course.

So we have funny ads course.

And so I put that thing together and then I go on social media, be like, hey, everyone, there's this really cool book called Dot Com Secrets.

You haven't read it.

It's amazing.

Click here to get a copy of Dot-Com Secrets.

They click on it, and then they go to your Offer Lab affiliate link.

Boom.

They buy Dot-Com Secrets.

And then they upsell Eileen's Speaker Trade.

And then they upsell Christine's thing.

And you're getting paid commission on every single one of those, right?

And then in real time, what happens is after the sale comes in, the money gets split.

So

that's what my dot-com secrets.

I get paid half the money or whatever percentage I put, and then I ship the book out, and you get the other half.

And then they buy Eileen's course, depending on what percentage she splits on it, you get half the money, she gets half the money.

Next person gets it, it splits half money half the money and so you can create whatever you want it's the coolest thing in the world you just figure out what I want to sell and literally you can do this every single day every day you can walk into aware offer I'll look around but what is in here like oh here's some cool supplements I'm like oh here's this cool book here's this cool thing you can just go create a funnel in 30 seconds and just go post on social media go post on Facebook I saw people doing this yesterday they literally were going on and just like creating a funnel offer lab like hey guys go get this free book offer hey here's a really cool $27 ebook like and people were just putting offers out there and so it gives you ability like you can launch a new offer every day okay it's really fun it's really easy.

Now, what I recommend doing, the affiliates who are the most successful, usually they buy the products first.

So, what I would do, if this was me, I would go set up the funnel, I'd buy the front end.

That way, when the box shows up, let's say you buy.com secrets, right?

The box shows up.

I would make a video of me unboxing it, like, hey, guys, I just got this book in the mail.

I'm gonna read it.

I'm gonna unbox it.

You unbox it.

You pull the book out, and you show them.

Like, this is amazing.

If you guys want a copy, click link down below, right?

And then, when someone goes, they buy the whole thing.

Same thing with supplements.

I was telling you guys two days ago about Kenzyme, which is the supplement I take that gets rid of plastics in your

microplastics in your body.

It's the greatest supplement in the world.

I have my before test, my after test of actually using that supplement, showing my blood levels of plastic before and after.

So I'm going to be making video in the very near future of me showing here's my plastics before and after, and here's the supplement I take.

Click down below and all I'm doing is taking to literally the offer lab funnel that I'm building for Kenzyme, which takes me less than a minute to build.

So that's the first way to make money, just traditional affiliate marketing with a spin where you can go and figure out exactly what you want the funnel to be.

And again, you can build infinity funnels in here.

Everyday logging, like what I want for up front and what I want for it up so you You can pick things in and just very simple, okay?

So that's way number one.

You guys all got way number one?

Got way number one in the comments, say, right?

Way number one.

Like, some people, like McCall is so good at giving good call outs to like what to say in the comments.

Always like, comment something cool.

All right, way number one.

Let's go.

Okay.

All right.

Okay.

You guys ready for way number two?

All right, way number two.

This one is really cool.

This one is for somebody who owns an offer.

Offer.

Offer owner.

Okay.

This is somebody who has an offer.

How many guys are an offer owner?

You have a product that you sell on the internet somewhere.

Okay, a lot of offer owners.

Okay.

Now, as an offer owner, the way you can make money is you take your offer and then you can sell your offer anywhere.

It doesn't matter if you sell it on Shopify, ClickFunnels, Patreon, GHL.

It doesn't matter where you sell it at.

You can still sell it over there, but you can take that offer and then you plug it into OfferLab.

Okay.

And if and so it's just in the marketplace.

And so you put your offer into Offer Lab and it's there.

And then guess what?

Affiliates can find it and they like oh I just saw so-and-so's offer that'd be a great upsell for me that would be a great order for and bump oh that'd be a great friend and then people will literally just take your offer and promote it okay so if you have an offer and you don't put it on offer lab the only logical reason I can think of

yeah there's only one the only logical reason that you wouldn't put your offer on offer lab is you literally hate money that's it there's no other logic like people are like well what's the downside I'm like it's free to put on and then people sell it and you make money

and they're like but I don't know like what

Do you hate?

Like, there's money.

You just, you put it there.

And then it's really, it's that easy.

You don't do anything.

You just put it there.

And then people sell it and you get money.

Like, internet marketing used to be hard.

We had to do stuff.

We had to like drive track.

You just put it there.

And then these guys take it and they sell it and you make money.

I tried for three months to get every person I know on the planet to put their offer in an offer lab.

And they all fought me, except for like, I think we had 600 people who got their offers live before we were live two days ago.

I'm like, you guys,

not only do you get money, you also get the lead.

Someone buys your product, it gets fulfilled wherever you sell.

So you sell on ClickFunnels or GH, wherever you sell at, someone buys an offer lab, it gets fulfilled

inside your product, inside wherever you sell it typically.

So all you know is that an order comes in, money shows up, and then your product gets shipped out.

They get out of your CRA.

So it's just free lead gen, free money, free everything.

So that's number two.

So if you're an offer owner, all you do is you take your product, okay, and you put it on offer lab.

That's it.

Very simple.

Okay, now this takes a little bit longer, but not much.

Okay, this takes less than a minute to build out a funnel.

This takes probably 15 minutes to get set up.

So just for those who have an offer, I'll explain how it works really simple.

It's so easy.

I'm not going to demo it because I didn't create a demo video, but I'll explain it.

So what I did, for example, I took everyone my salesperson, like dot-com secrets, expert secrets, traffic secrets, 30 days.com, every sales letter inside ClickFunnels, and I just clone the homepage and I change the title of the homepage to slash slash offer lab right so there's so if someone goes to expertseekers.com you just you see the sales page if you go to expertseekers.com slash offer lab it's a clone of the page it's the clone straight clone okay then I tell offer lab I'm like here's where the clone page is and offer lab's like put this code and just paste it onto that page so you copy and paste it takes

control C control V so

three seconds maybe you paste it on the page and then offer lab pings it's like found the page and then offer lab pops up your sales page in offer lab and all you do is you go to every single order button and you just, and you click on it, and you say, switch from my normal order button to an offer lab order button.

It takes you 30 seconds and then it's done.

And then that page is

live inside Offer Lab, and it's done.

That's it.

And then you get free money and free leads just for putting it in the marketplace so we can all sell it for you.

That's it.

Okay.

Does that make sense?

It's almost too simple.

Okay.

So number one way to make money is being affiliate market.

Number two way is put your offers on there and have other people sell them.

Okay.

How many guys understand way two?

If you do type in way two right now, what's up, way two?

Type in the comments.

All right, way two.

Okay, you guys getting this?

I told you this is really simple.

I think we're all overcomplicating this.

This is like my gift of simplicity to the world now that you're all getting.

Okay, way number three.

And this is by far the best way, just so you're all fully, fully aware, okay?

Way number three

is a combo of these.

Okay,

the best affiliates I know have their own offers.

The best offer owners are also affiliates.

This room, everyone who came out here as speakers for the most part, they all have offers and they're all affiliates.

They're doing both.

To really, really, really, really win at this game,

the key is to do both of them.

Have your own offers on the platform, be an affiliate, doing collabs, doing joint.

This is where people will make the crazy kind of money, the money that we're all hoping for, the Tucama Club amount of money, right?

Is when you're doing both of them.

So how does that work?

Okay, what happens is in this, we start doing partnerships together.

Okay, so

uh

let me think of an example so uh Robert Kiyostaki wrote Rich Dad Poor Dad right really good book he also has a game called cash flow quadrant and I'm getting him right now to put that on on the platform right and so for me it's like I promote my stuff every single day like I have an event called selling online right so selling online is an offer that I have an offer lab I pay 100% commission it's a hundred dollar offer I pay 100% commission it's in already right

but um Robert Kiyostaki is putting rich dad poor dad on there and the game over here so like for me it's like I can keep promoting my own offer which is great but eventually my audience gets tired of hearing me talk about myself every single day so i'm just like wait rich dad poor dad was the book that changed my life i read it when i was in college changed this trajectory rich dad poor dad very soon is on offer lab so i go hey i'm gonna do both of these things right so i'm gonna do is i'm gonna say okay i'm gonna i'm an affiliate marketer so i'm gonna go and i'm gonna create a funnel in 30 seconds where number one is i'm gonna put rich dad poor dad as a book and then he's got the rich dad poor dad board game i'm gonna make that the order form bump okay and so i'm gonna drive traffic i'm an affiliate so there's the book there's the order form bump then after that, then upsell number one for one click upsell.

Guess what I'm gonna put in there?

My offer.

I'm gonna put selling online.

Okay, now my audience has heard me talk about selling online every single month for 12 months in a row.

How many guys are like, if you send me another email about selling a line, Russell, I'm gonna strangle you, right?

We've had, I think, 50,000 of you guys who've gone through that event.

It's like, we've promoted it pretty aggressively.

We spent over a million dollars a month on ads over and over and over and again, right?

So for me, I'm always like, what's a new way to introduce this to my audience?

So instead, I'm like, boom, now I have this funnel where I'm selling Rich Dad Porta.

I can go buy ads through it.

I can go live on Facebook.

I can go live on Instagram.

I'm like, hey guys, this is the book that changed my life.

It's called Rich Dad Portad.

If you haven't read it yet, click down below to get it.

They go, they click over here, boom, they buy Rich Dad Portad.

They buy the order form bump of the game, then upsell them once selling online.

And they're like, oh, now they're in a different state.

Like, okay, I'll try Russell selling online event.

One click upsell, boom, okay?

Now what's happened?

I made money as an affiliate, and I sold my own product.

I did both.

That's the big secret.

That's it.

When you understand like this combination is how you start winning this game.

Okay.

And then I can go back to Rich Dad Porter.

I'm like, hey, man, I sold 5,000 copies of your book.

He's like, you did?

I'm like, yeah.

We should be friends.

He's like, we should be friends.

You sold 5,000 copies of the book.

I'm like, I have an idea.

What if you took the dot-com secrets book, right?

And I build you a funnel in five seconds.

Dot-com secrets book here, upsell my trilogy set, and then over here, you can sell your real estate cash flow.

coaching program, whatever.

He's like, sick.

Then he promotes it because we're in a partnership.

I sold a bunch of books for him.

He sells 5,000 copies of my book.

He sells his coach on the back.

We both win.

Guess how much money I gave Mark Mark Zuckerberg in that transaction?

Zero.

Guess how much I got from Robert Kiyosaki?

A lot more than zero.

Okay, like that's the game plan.

Does that make sense?

That's this collaboration.

Okay, when you play both sides of this game, where you're an offer owner and you're an affiliate, you start going in these networks in the network and you start getting to know people inside.

There's like there's so many collaboration deals.

We got some speakers today.

I got some glimpses of what they're going to be talking about.

Where they're going to show you guys how to do this.

How do you create really good front ends and put them in here with AI?

How do you get things working real fast?

How do you create front-end offers and back-end offers?

Some of you guys are maybe new to this game.

I don't know how to to create offers very quickly, okay?

Inside the certification, we're going to teach you and train you on how to build offers.

Because if more offers you have on the platform, first off, more opportunities you have to make money, but number two, it's like more collaborations, ideas, and ways you can move things around, right?

And so there's a million of ways, but that's way number three is the combo, okay?

This is the way that you will make the most amount of money if you do this, okay?

Now, if you're just beginning, you should start here, okay?

Then you should learn to get offers.

Then you should have evolved to this where it's like, okay, the combination of me mixing and matching offers and audiences and people is how we win this game the best.

Okay.

All right, that's way number three.

How many guys like way number three?

Type in way number three in the comments.

I'm actually curious, okay, found one, two, and three, which were you most likely most like way number one, way number two, way number three, which way are you most excited by?

Three, three, three, three, one, one, three, three, three, three, three, one, one, one, no, no, no.

Come on, guys.

All right, you got some twos in there.

Threes are technically twos, too.

All right.

Okay.

All right.

So there you go.

Way number one, way number two, way number three.

Oh, wait.

Russell said that there are four ways.

But wait, there's more.

All right.

How many guys want the last way?

Okay.

The last way,

this is my sneak attack.

Okay, so I'm gonna be completely, I'll show you everything.

I am fully, fully, fully aware that Offer Lab platform only works if you all adopt it.

That's the reality.

People ask me, how's launch going?

I'm like, I'm like, this is not like a typical product launch where it's like, we made ex of a billion dollars, right?

Like, this is not that kind of product launch.

I'm making zero dollars.

Like, we literally paying out 100% commission.

So I don't make money on this product launch.

I make money in the long term if we all adopt the platform and we start using it, right?

So traditionally, what would happen is I'd be out there trying to get all the affiliates on and trying to get all the offer owners.

And I am.

My team is now been doing that.

Like that's my number one role right now, right?

It's getting everybody on the platform.

So that's that's the heavy lifting I'm doing.

But as we're putting this together, like, what if we did something kind of crazy?

And this is not something we're doing for forever, by the way.

This is like, right now, I need your help.

Therefore, I will reward you handsomely for helping me.

But in, who knows, three months from now, six months from now,

when adoptions happen, I won't need the help anymore.

And this part will disappear.

everyone who has it will be locked in but uh long term um over you know the decades i won't need this when you hit critical mass it'll just grow um but during the short term there's this little window where i need you guys help so to do that i'm going to reward you handsomely so way number four

it's what we call

a broker

okay

so this is what a broker is broker is you find somebody who has an offer and you get them to put on offer lab or you find someone who's an affiliate and you get them to come on offer lab.

And so you just are the one shaking the hands and connecting me and them.

That's it.

You don't have to sell anything.

You don't have to do anything.

You just connect them.

Okay.

And by bringing them on the platform, you can get a broker fee.

Okay.

I talked about this two days ago.

I did the big longer presentation.

I talked a little bit about this.

There's basically, there's three tiers here where this works.

Okay, when someone first comes in, you don't get any broker fees at first because it's just, it's just,

yeah, it's just we don't know if you're good or bad or if you're spam or scam we have no idea right so as soon as you sold your first thousand dollars on the platform, what we do is we give you 0.5%

of any of the transactions that happen from people you bring on the platform.

So let's say, for example, if you met Robert Kiyostaki and you brought him onto the platform and he put his offers on Offer Lab, so I recommend you guys learning how to use this.

You can help these people because if they get their offer on Offer Lab and people start selling it, it's just free money for them and then also for you.

Because if you get them on the platform, you get 0.5% of every single transaction.

So that person sells a million dollars a year of their products and services, you get 0.5% of all that.

If you bring in three people, five people, 10 people, 20 people, like that adds up really, really quickly.

Okay.

Also, if that person happens to do both of these and they promote something as an affiliate, you also get 0.5% of anything that they sell as an affiliate.

So imagine you bring one person in and that person sells a million dollars a year of their own product and a million dollars a year as an affiliate, you're getting 0.5% on both sides of the equation.

Now, I have no idea what the math is on that, but it seems awesome.

And that's if you just get one person.

Imagine if you get two or three or 10 or 12, right?

Or 100 or 1,000.

It's insane.

Okay.

So this is the first tier.

Now, after you've processed over $100,000 on our platform, then we bump you up to 1.5%

referral fees.

Okay.

And so that's what I want to get you guys to is we want to train you guys to become really, really good at this game.

Get you good at like being an affiliate, get you good at creating offers, getting good at doing these combos and being brokers and stuff like that.

Because when you get to here, they get 1.5%.

Okay, so that means you bring Robert Kiyosaki in or whoever, they put the offer on the platform, anything that is ever sold from that account in the future, you get 1.5% royalty royalty on it.

Is that crazy?

Okay.

Or if that person is an affiliate and they promote something, you get 1.5% of everything they ever sell in the future forever.

You guys getting this?

You guys getting this?

It makes it sense?

Okay.

This is my bribe to help me to build this community.

Okay.

And again, this is not something that's here forever.

It's here today.

It might be here for three months, might be for six months.

I'm not sure exactly.

People are like, when are you shutting it down?

I'm like, when we hit critical mass.

Right now, anytime you launch a new company, it's like putting something into orbit.

And platform is big like that.

We're putting this thing into orbit.

And so I'm going crazy.

We're spending spending my time, energy, money, resources, staff, everything to do this.

And this is how we're recruiting you guys to do as well.

Because if you help, it's going to be very, very profitable in long-term for you guys.

Imagine you bring in a dozen affiliates and dozen product owners.

Like your royalty checks over time.

In a year from now, five years from 10 years from now, it can be really cool.

So that is the third way to make money.

Now.

There's one other cool thing that I'll share really quickly and I'm going to go through the my team tells me a lot of people are asking it's like I saw this on the slide you guys talked about this but is there any way I'm like I said people want to bring in like some heavy hitters how can I get to this right now like I want that today.

I don't want to wait and then get a little bit in here.

I want to, like, how many of you guys would like just to shortcut and just jump to the top and get the highest commission possible so that every person you bring in, yeah?

Okay.

So the way we do that is we didn't want to just make it like everybody has it out of the gate because, again, it's just.

We want to make sure people are qualified.

They understand what they're doing.

Sometimes if you give somebody with no knowledge or education, they go out and they do crazy stuff and it makes the effort on our team side infinity times heavier and harder.

And so we decided, if we shift this a little bit, if we can train people and certify them on how to do all these things They can get really really good at it Then we're willing to shortcut this instead of getting this waiting until you get to a hundred thousand dollars in sales We'll just gift you that like we'll bump you up that level that commission level because you've been trained and you certified that way It's taking the heavy strain off of me and my team's side.

So that's kind of what it is.

And so that's where we create the certification offer.

I'll walk through here.

I'll walk through exactly what it is here in a second.

That's the $497 offer.

A lot of you guys saw that we talked about two days ago.

It's $497.

And you get certification, which gives you a whole bunch of training on how to do all these pieces in depth.

And it gives you training on how to be a broker and how to do all these kind of things.

So it walks through that stuff.

And that's really the key to the certification program.

So actually, I'll show that really quick and I'll do the questions.

So

these are the pieces of the certification program.

Are my slides up?

There you go.

So

the basic things is, first off, is we walk you through eight different affiliate playbooks, like how to do affiliate marketing on the platform.

Okay, and these are really, really cool.

I've been building these.

The live training for all of these start next week.

Like it's body like, where's the training?

I'm like, when you you log in there, there's a calendar shows you exactly what's happening.

These are happening live.

I train better live than I do when I'm pre-recorded.

And so I thought it'd be more fun after this launch, the event's done, is to do these live with you.

Okay.

So

there's me eight different workbooks we go through, teaching eight different ways to make money as an affiliate marketer.

Okay.

Number two, there's six different playbooks on how to be an offer creator.

Okay.

How to create an offer, how to put things together, stuff like that.

Number three, then there's three different ways to be an offer broker.

And we're going to walk through exactly what those three ways are, how they work, teach you guys how to do it, how to get people on the platform, how to onboard them.

We're creating some really cool tools where you could literally go to a Shopify store, you click a button, it'll pre-build their page in Offer Lab, and you can show them like, hey, I just built this for you.

Do you want it in Offer Lab?

I'm like, yeah, and then you give them an Offer Lab and then boom, you've locked him in.

It's really cool.

Some cool things are coming with that.

So those are the broker playbooks.

For those of you guys who have a new offer or you want to have an offer, we're going to be teaching you guys how to take that offer and launch it.

I think that one's live next Wednesday, I believe.

So we're going to launch the offer with you, show you guys how to get your offers on the platform, how to launch and how to do it.

correctly so that people actually buy your stuff.

I've already noticed people posting stuff in the marketplace and they're doing it wrong.

They're trying to speak to the to the person who's going to buy the product versus like the marketplace, you're going to be speaking to the affiliate.

So we're going to teach you guys all the nuances of how to like actually launch your offer correctly on the platform, make sure it's going to work.

We built out an entire white label webinar for you where when your offers on the platform, you can do this webinar to your audience to get people to buy the product, to promote the product, a bunch of stuff like that, which is really cool.

Then for those who don't have an offer yet, I'm giving you access to my core secrets product.

We sell this product for $500 by itself.

You get core secrets.

It's the best product I have to teach you guys how to actually create an offer you can sell.

So core secrets is coming with it.

And then for those who are like, I don't want to get traffic, we're giving you our affiliate funnel traffic challenge, which is a 30-day challenge.

It'll walk you everything you need to get traffic.

And then the super affiliate shortcut is it'll bypass you from down here all the way up to 1.5%

and it'll lock you in that way.

So again, when we shut off this super affiliate thing in three months from now, whenever it is,

in the future, nobody will get any of this.

But you will be locked in.

anybody you bring in moving forward you'll always have that so like people are like when's this offer available like when does it shut down like i I don't know exactly when it's going to shut down, but like that's going to disappear.

So this is one of those things that's like,

like, I need your help.

Therefore, I'm, I'm giving you something insane.

And I want to make sure you understand that and you don't miss out because then that bonus is literally priceless.

No platform's ever done that.

I've never seen a platform that shared, uh, shared their fees with with their audience.

Like we're the first.

I'm sure someone will knock me off.

But as of right now, we're the only ones.

And so that's really, really cool.

So total value of $20,000.

And again, you get it all for just one payment of $497 today.

And the next week, we'll jump on and start going through all the playbooks, building them out, showing you guys how to do it, executing.

You'll get better and better and better.

They should feel more confident, more certainty.

It'll be more fun.

And you'll start playing this Offer Lab game.

It'll be really, really cool.

So if you haven't got it yet, go to offerlablaunch.com slash go.

I know a lot of you guys already signed up.

So congratulations.

We start the live training next week.

We've already bumped your commissions up for everyone else.

Make sure you get that.

We'll show the slide and kind of reference it throughout the day a couple times to make sure you don't miss it.

But you want to make sure you guys all have that.

Okay.

With that said, I'm way over time.

I'm going to do two minutes on my, my team tells me real quick, and then we'll and then we'll jump out.

So just because I think some of these are really important.

First question is, what's the difference between Offer Lab and ClickFunnels?

Great question.

So ClickFunnels

is my baby.

I love it.

ClickFunnels is a platform and on ClickFunnels is where you put your offer, your sales page, your funnel, your merge, all that kind of stuff, right?

Offer lab is here.

And Offer Lab is an affiliate platform.

So I still sell all my products on ClickFunnels.

I just take it and I say, I'm going to go list it over here on the platform.

And then somebody can come and they can buy it from Offer Lab.

And when they buy it, what happens is then it goes and unlocks it inside of ClickFunnels.

And then when they get to Thank You page, it gives them access to whatever they bought inside of ClickFunnels on the Thank You page.

Okay, and so they still work hand in hand, but that's kind of the difference.

Okay, that leads me to the next question: I don't use ClickFunnels because I still put my offer in Offer Lab.

And this is the coolest thing.

We create this, it doesn't matter what platform you use.

Even like my mortal enemies, if you use them, you can still use our platform.

It's great.

Okay, so

sometimes I go too far and I'm just like, as it's coming out of my mouth, I'm like, stop, Russell.

No.

So

if you use anybody else and you put your product their platform, guess what?

You can still list it in Offer Lab.

When someone buys, it unlocks it inside of that platform.

If you want to use Shopify, okay, it's Shopify.

You can put products here.

Okay, someone buys here, it still ships it from Shopify.

It's just listed here in the marketplace.

If you want to use Patreon, or if you want to use School, or if you want to use like whatever platform, it doesn't matter.

We either directly integrate or there's workarounds you can do Zappy and stuff and we'll train you on how to do all those things during the the offer launch playbook next week.

It doesn't matter what platform you can you can connect to it.

And so what happens is the affiliates come in, they sell through Offer Lab, but then the fulfillment happens on whatever platform you're on.

And we are platform agnostic.

It doesn't matter which platform you use,

we'll just fulfill over there.

And so that's what's really cool about this is just something that any platform you're on, it can be good.

Now this is the big secret for those of you guys who want to become brokers, okay?

Imagine this.

If you're a broker, all you do is you go to Shopify and find every single Shopify store and you contact them one at a time like, hey, you've got 30 products.

Can I put them on Offer Lab for you?

It's just free money.

They're like, sure.

And then you do it.

And I get 1.5% of everything that that sells to that channel.

And then you go to the next one, next one.

In fact, there's a site called builtwith.com.

You guys see builtwith.com?

Here's the big secret.

You're going to learn, go deeper on the broker stuff, but builtwith.com, you go in there, you're like, show me every single site that was built in ClickFunnels, and it'll show you every single site.

Show me every single site that was built in Shopify, every single site.

Show me every single site that was built with, and it shows you every single one.

All of them.

Okay.

So if you want to just be rich, doing nothing but brokering, just go to builtwith.com and like Shopify and then get every Shopify site and go one at a time and just start contacting them, get them on Offer Lab, and you get 1.5% of all these products, millions of product.

Some of you guys are going to become bajillionaires.

Since that's not a real number, that's not an income claim, right?

Bajillion is not a real word.

I probably should still say you're not going to become a bajillionaire because anyway, but you guys understand like this is the magic.

Or if you go to GHL, you go to Builtwood, like GHL, you type in GHL, here's every site spilled in GHL.

Sweet.

There's every single person that you can go plug into the offer.

Like, hey, go to Clickbank.

Both ClickBank.

Every single person is listed a product in Clickbank.

There's hundreds of thousands of successful offers in ClickBank.

They can still sell them on Clickbank.

The offer owners just posting them here, and then they get free money, and they get the leads.

It's insane.

So, okay.

Hope that helps.

That's what ClickFunnels is versus Offer Lab.

Can you use other platforms?

Yes.

What's covered in certification program?

I went through that.

Hopefully, you guys understand that now.

Oh, if somebody puts, okay, this is great.

If somebody puts my offer.

Okay, so this person's asking, is an offer owner?

Somebody put their offer inside of a funnel.

The question is, do I still get the lead?

The answer is yes.

So as long as you set it up correctly, which again, we'll teach you guys in the offer launch playbook training to make sure you don't mess it up.

When somebody buys this thing, wherever they buy it, again, they buy on ClickFunnels, it'll trigger the same automations as if they bought on ClickFunnels.

So it sends them, it adds them to my list, it sends the fulfillment thing to send the product out, it adds into my CRM.

It does all the pieces you need.

So even though they buy it on Offer Lab, it still triggers everything for you, which means for a lot of you guys, if you have front-end products, you're paying Zuckerberg 100% or 20% commission, you can just put them on here, offer affiliates 100% commission if they sell it they get 100% commission so they're pumped about it and number two you then get the lead and then you can sell them um into your coaching program whatever on the back end okay so yes you can do that um

do i have to add other people's offers to my offer for this work no you can you can be an offer owner and just go create a whole thing and just yeah you can literally do that in fact it's really fun because for me i'm putting everyone my offers all my upfills my dad like my entire product catalog is being put in there my stuff all dan kennedy stuff all my speakers like everything i have is in there because i want to be able to create offers on the fly i want to be able to say hey now i want to do think and grow a rich book with selling online episode i want to be able to just instead of me rebuilding a whole new funnel i can build it in 30 seconds like click funnel so i recommend getting all your offers in there because it gives you the ability to test different variations of yours very very quickly without having to go and like rebuild a whole funnel you just go and click a couple buttons and it's live um

As their payment plan for certification, we don't have a payment plan.

It's $487.

If you're not able to afford that, you can put on a credit card.

I think a minimum monthly fee on a $500 credit card payment is like $12 or something, $13.

So that would be the payment payment plan.

Just put on Visa and have Visa finance it for you.

We're trying to make it really inexpensive.

Again, this money goes, whoever brought you to this event, all the money goes to them.

We're paying 100% commission on this.

So this isn't the only reason I'm doing this because I want to make sure you're traded so we can get you to the spot where you're able to lock this in.

And so we just needed to make it high enough to get you guys to put some skin in the game because those who pay, pay attention, that we can show up, go through the training, unlock higher commissions.

And so that's kind of what we did that.

But there's no payment plan.

Okay.

I think that's it.

Okay.

All right.

Thank you guys.

Let me share some stuff.

You guys all even more popped out offer lab now that you understand all this stuff.

Okay.

Awesome.

Well, with that said, I'm so excited for today, you guys.

There are so many insanely cool people coming and teaching and training.

As you are listening to them and you're sitting here thinking, should I do this?

Should I not do it?

Again, the link's right there, offer launch or offer lab launch.com/slash go, go get certified, go get signed up, and just learn today.

Have some fun day.

Just try to like get the ahas, don't stress about it because next week week is when we jump in the trading again next week we're gonna do offer lab launch playbook and we're gonna spend a lot of time getting you guys the offers then we'll go into the affiliate playbooks and the broker playbooks and it'll just be line upon line piece by piece step by step we'll give you guys everything you need to be successful on the platform uh right now the only commitment is the only decision is like do i think this could be my future if so go get signed up go to offerlablaunch.com slash go come play with us and then for the next two days just relax hang out learn from the greatest marketing minds uh here uh in the office next couple days and um that's kind of it so thank you guys so much i appreciate it i'm gonna pass it back to chris cameron thanks everybody everybody.

All right.

I hope you enjoyed that session and you got a lot of value from it.

Hopefully, you're starting to learn more and more about how you can use Offer Lab to grow your business, to make more money, to have more fun, have more collaborations.

I will see you guys on the next episode.

We'll go even deeper into Offer Lab and how you can use it for your business.