Four Ways To Make Money With OfferLab Without Relying On Ads | #Marketing - Ep. 71

Some people think nature is like this, but actually it's like this

That's why Columbia engineers everything we make for anything nature can throw at you Columbia engineered for whatever do you have a funnel but it's not converting the problem 99.9% of the time is that your funnel is good but you suck at selling if you want to learn how to sell so your funnels will actually convert then get a ticket to my next selling online event by going to sellingonline.com slash podcast that's sellingonline.com/slash podcast.

This is the Russell Brunson show.

Hey, this is Russell. Welcome back to the show.
I hope you guys enjoyed the last episode.

You had a chance to listen in to my very first presentation of the Offer Lab live event, going deep into the history of how this game is played.

You know, I talked about how if you want to be successful in the future, you have to understand the past, right? And hopefully, it's got a lot of value from that one. And you listen to it.

If not, go back and listen to it. It's really cool.
Today's presentation is a little bit different.

This one um after we launched offer lab and showed everyone this opportunity one of the big things a lot of people are like there's so many ways to make money on the platform i don't understand what to do or what to do next and um initially we shared like 17 different ways to make money on the platform and i think some people got overwhelmed and so i did a special session where i said look there's there's basically four core ways to make money on the offer lab platform and i walk through each one kind of step by step and walk through exactly how to do it how it works and by the time it was done people are like oh

i get it this is why this is so important this is why you care so much this is why you keep talking about it and making it such a big deal. And so, I want to share this episode with you guys as well.

You guys can go through the four core ways to make money on the Offer Lab platform: whether you're an affiliate, if you've got an offer, if you're someone who does nothing and you're trying to figure out how to, you know, how to hustle, or maybe you have both, you're both an affiliate and an offer creator, or maybe you want to learn how to be a broker.

I'm going to walk through all the different ways, and I think it's going to open your mind to the opportunity that you can have by jumping all into Offer Lab.

The coolest thing about Offer Lab 2 is you probably know at this point, is it's free. So, there's no reason to not do it.
Just go to offerlab.com, get your free account.

And while you're doing that, listen to the rest of this episode. We'll find out four different ways to make money on the platform.

What's up, everybody? Great to be here again. Excited to be hanging out with everybody.
How are you guys all feeling? I'm not going to lie, I'm feeling really good right now.

Two days ago, I was really tired. Yesterday, I was kind of getting back.
And now today, I'm ready to rock and roll. Yesterday was special.
I hope all you guys enjoyed the event yesterday.

There were so many amazing speakers, so many like just ahas and takeaways and just different ways to look at the world and understanding business and marketing today. And it was really special.

I hope you guys all took advantage of it and participated full out. Again, you had a chance to hear from speakers that normally, you know, would cost thousands of dollars to hear these guys speak.

You had a chance to hear them for free for being part of this launch event. So hope you enjoy it.
And today is going to be just as insane, if not more. I know the speaker lineup and it's amazing.

And so I cannot wait to share all these amazing people with you guys today. But before we do, I want to spend a few minutes hanging out because

you get thousands of people on a live stream. Like, come on, I want to talk to you all.
So I asked if I could jump in and talk first. Hope you guys are okay with that for two different reasons.

One, I want to share share something really cool. I think it will be useful for you guys.
But number two is

last night we were going through all the chats and all everything, and there was a whole bunch of questions everyone was asking.

And so I was like, how can I answer all these questions really, really quickly? So my team put together a list and of the ones that were most that were asked the most often.

And so my assumption is if like, if, you know, 10, 20 people are asking the same question over and over again, it's probably two or three thousand people have the same question.

So I was going to go through some of those really quick if you guys are cool with that and kind of go through some of these questions and answers.

And that way, for all you guys who are like, still a little confused about offer lab or about about the the certification upgrade stuff like that and kind of like get rid of that and then you can just focus on learning for the next you know eight hours today is that cool if i do that you guys wave your hands if you're cool with that all right sick that'll be fun so first thing i do before i go through the questions i wanted to kind of re-step back because again every time you launch a new platform it's kind of like when i launched clickfunnels the very first time we launched this brand new platform into the world and they can do a billion different things and i'm showing it to people and they're like there's so many things that it can do i don't know what to do um it kind of reminds me of uh you guys any seinfeld fans in the room?

Do you remember when Jerry gives his dad a little pocket calculator and his dad figures out that you can like figure out the tip? He's like, oh, my tip calculator.

He's like, dad, it does other things. Like, that's what I felt with ClickFunnels.
People are like, oh, I can use it to generate leads. I'm like, it does other things.
You can sell anything.

Like, oh, and then I show people like, you knew BookFunnels. Like, oh, ClickFunnels, you can build book funnels.
I'm like,

it does book funnels, but you can do webinar funnels. Like, oh, you can do webinar.
And it took me like a decade to convince people like all the ways you can make money inside of ClickFunnels.

So this is kind of similar. Like, even two days ago, I shared like 17 different ways to make money on Offer Lab, but there's more.
There's a lot of different ways.

And so I think for a lot of you guys, you're like, I'm excited. Russell's excited.
Everyone here is excited. I'm not really sure exactly how I'm going to make money with this.

Is that how many guys are kind of feeling a little bit like that?

You're feeling the energy, but you're just a little bit like, okay. So I wanted to step back first.
I'm going to break it down because you washed away all this stuff.

There's basically four core ways to make money inside of Offer Lab.

So I'm going to walk through those really quickly because if you understand that, then inside of that, there's a million different ways and strategies to do it.

But there's four core ways that i see and as you're listening to the speakers today you'll notice people are talking about everything you're like oh that's number one oh that's number three that's how and you kind of see where these things would fit for you specifically okay so i'm gonna go through those really quick so four

four ways all right so way number one way number one is um is the most simple. This is the most easy.
A lot of questions you guys have. So how long is this going to take?

How much time did I put into this? Blah, blah, blah, that kind of stuff. Okay.
The first way is the easiest way.

If you saw me do the demo, it literally takes less than a minute to do. Okay.
How many guys want to do this in less than a minute? Okay. All right.
This is the easiest one.

So this is just basically affiliate marketing. Okay.

I can type or write. Affiliate marketing.
I have the worst handwriting. Okay.
So affiliate marketing. That's the first one.
If anyone comes in like late and they're like, what did Russell write here?

It says affiliate marketing. Okay.
So that's the very first one. Now, what's cool about Offer Lab versus traditional affiliate marketing.

Traditional affiliate marketing, I go find some of the product I like. I sign up for an affiliate link.
I get the link. I promote it.

Someone goes to their funnel, buys buys stuff, and doesn't buy stuff, and then I get paid commissions. That's traditional affiliate marketing, which is great.

There's always going to be a place for that. Offer lab is different because as an affiliate, it puts the control back into your hands.

You get to figure out what is it you want to sell and how do you want to sell. What's your upsell, downsell flow, what's it going to be?

So what it does is

with the affiliate marketing, basically you log into the Offer Lab marketplace and you see all the offers that are there.

And today there's a lot of offers. Tomorrow will be more offers.
The next day there'll be more offers. And in a month from now, it'll be even more.

In six months from now, so this marketplace is expanding and and it's growing every single day. Okay, big part of launch events to get more people with offers on here.

Okay, but as an affiliate, you're gonna go basically shop around for offers. You go to the offer lab, you log in, there's tons of different offers, and you're like, what should I sell?

Okay, and you can log in there, you can see what's even available to sell.

And for example, like right now, I don't have it all yet, but well, I do have all my books are on there. So if you're like, I want to sell dot-com secrets, you can go.

I want to sell dot-com secrets. You go submit, and you can sell my dot-com secrets.
If you want to sell other products, we're adding think and grow rich there, students.

So the fear of future, think and grow rich will be in there. Buses, people have courses people have

membership sites there's all sorts of stuff like I'm adding our school groups into there so like if you wanted to promote our school group like like all sorts of products are in there and it's gonna keep growing and evolving right and then you as an affiliate you log in to say okay I want to build a funnel and you're like for my funnel I want the first product I'm gonna sell russells.com secrets DCS and then I'm gonna upsell

Eileen's speaker course because someone wants funnels gonna learn her speak so I'm gonna upsell Eileen's speaker course right so make sure that speaker course for $300 and then after that I'm like I'm gonna do Christine's funny ads course because Christine's got a funny course.

You guys will meet these guys tomorrow. Say or tomorrow.
Tomorrow they're speaking, but you'll anyway. So then Christine's got a cool funny ads course.
So we have funny ads course.

And so I put that thing together and then I go on social media like, hey, everyone, there's this really cool book called Dot-Com Secrets. You haven't read it? It's amazing.

Click here to get a copy of Dot-Com Secrets. They click on it and then they go to your Offer Lab affiliate link.
Boom. They buy Dot Com Secrets and then they upsell Eileen's Speaker Trade.

Then they upsell Christine's thing. And you're going to pay commission on every single one of those, right?

And then in real time, what happens is after the sale comes in the money gets split so that's what my dot-com secrets I get paid half the money or whatever percentage I put and then I ship the book out and you get the other half and then the day by Eileen's course depending what percentage she spits on it you get half the money she gets half the money next person gets it it splits half money half the money and so you can create whatever you want it's the coolest thing in the world you just figure out what I want to sell and literally you can do this every single day every day you can walk into aware offer I'll look around me what is in here like oh here's some cool supplements like oh here's this cool book here's this cool thing you can just go create a funnel in 30 seconds and just go post on social media go post on Facebook I saw people doing this yesterday they literally were going on and just like creating a funnel offer lab like hey guys go get this free book offer hey here's a really cool $27 ebook like and people were just putting offers out there and so it gives you ability like you can launch a new offer every day Okay, it's really fun.

It's really easy. Now, what I recommend doing, the affiliates who are the most successful, usually they buy the products first.

So what I would do, if this was me, I would, I would set up the funnel, I'd buy the front end. That way, when the box shows up, let's say you buy.com secrets, right? The box shows up.

I would make a video of me unboxing it. Like, hey, guys, I just got this book in the mail.
I'm going to read it. I'm going to unbox it.
You unbox it.

You pull the book out and you show them like this is amazing. If you guys want a copy, click link down below, right? And then when someone goes, they buy the whole thing.
Same thing with supplements.

I was telling you guys two days ago about Kenzyme, which is the supplement I take that gets rid of plastics in your

microplastics in your body. It's the greatest supplement in the world.
Okay.

I have my before test, my after test of actually using that supplement, showing my blood levels of plastic before and after.

So I'm going to be making video in the very near future of me showing, here's my plastics before and after, and here's the supplement I take. Click down below.

And all I'm doing is taking to literally the Offer lab funnel that I'm building for Kenzyme which takes me less than a minute to build so that's the first way to make money just traditional affiliate marketing with a spin where you can go and figure out exactly what you want the funnel to be and again you can build infinity funnels in here okay every day logging like what I want for up front and what I want for up so you can pick things in and just very simple okay so that's way number one you guys all got way number one if you got way number one in the comments say right way number one

like some people like McCall so good at giving good call outs like what to say in the comments always like comment something cool. All right, way number one.
Let's go. Okay.

All right. Okay, you guys ready for way number two? All right, way number two.

This one is really cool. This one is for somebody who owns an offer.

Offer owner. Okay, this is somebody who has an offer.
How many guys are an offer owner? You have a product that you sell on the internet somewhere. Okay, a lot of offer owners.
Okay.

Now, as an offer owner, the way you can make money is you take your offer and then you can sell your offer anywhere.

It doesn't matter if you sell it on Shopify, ClickFunnels Patreon GHL it doesn't matter where you sell it at you can still sell it over there but you can take that offer and then you plug it into offer lab okay and if and so it's just in the marketplace and so you put your offer into offer lab and it's there and then guess what affiliates can find it and they can be like oh I just saw so-and-so's offer that'd be a great upsell for me that would be a great order for and bump oh that'd be a great friend and then people will literally just take your offer and promote it okay so if you have an offer and you don't put it on offer lab the only logical reason I can think of yeah, there's only one, the only logical reason that you wouldn't put your offer on Offer Lab is you literally hate money.

That's it. There's no other logic.
Like, people are like, well, what's the downside? I'm like, it's free to put on, and then people sell it, and you make money.

And they're like, but I don't know. Like, what?

Do you hate? Like, there's money. You just put it there.
And then it's really, it's that easy. You don't do anything.
You just put it there. And people sell it and you get money.

Like, internet marketing used to to be hard. We had to do stuff.
We had to like drive track. You just put it there.
And then these guys take it and they sell it and you make money.

I tried for three months to get every person I know on the planet to put their offer in an offer lab and they all fought me.

Except for like, I think we had 600 people got their offers live before we were live two days ago. I'm like, you guys,

not only do you get money, you also get the lead. Someone buys your product.
It gets fulfilled wherever you sell it.

So you sell on ClickFunnels or GAC, wherever you sell at, someone buys an offer lab, it gets fulfilled on your, inside your product, inside wherever you sell it typically.

So all you know is that an order comes in, money shows up, and then your product gets shipped out, they get out of your CRA. So it's just free lead gen, free money, free everything.

So that's number two. So if you're an offer owner, all you do is you take your product, okay, and you put it on Offer Lab.
That's it. Very simple.
Okay.

Now this takes a little bit longer, but not much. Okay.
This takes less than a minute to build out a funnel. This takes probably 15 minutes to get set up.
Okay.

So just for those who have an offer, I'll explain how it works really simple. It's so easy.
I'm not going to demo it because I didn't create a demo video, but I'll explain it.

So what I did, for example, I took everyone my salesperson, like dot-com secrets, expert secrets, traffic secrets, 30days.com, every sales letter inside ClickPhotos, and I just clone the homepage and I change the title of the homepage to slash offer lab, right?

So there's, so if someone goes to expertseekers.com, you just, you see the sales page. If you go to expertseecrates.com/slash offer lab, it's a clone of the page.
It's the clone, straight clone.

Okay, then I tell offer lab, I'm like, here's where the clone page is. And offer labs like, put this code and just paste it onto that page.
So you copy and paste it. It takes

control C, control V. So

three seconds, maybe. You paste it on the page, and then Offer Lab pings it.
It's like, found the page. And then Offer Lab pops up your sales page in Offer Lab.

And all you do is you go to every single order button and you just, and you click on it, and you say, switch from my normal order button to an OfferLab order button.

It takes you 30 seconds and then it's done. And then that page is

live inside Offer Lab, and it's done. That's it.
And then you get free money and free leads just for putting it in the marketplace marketplace so that we can all sell it for you. That's it, okay?

Does that make sense? It's almost too simple. Okay, so number one way to make money is being affiliate market.
Number two way is put your offers on there and have other people sell them. Okay.

How many guys understand way two? If you do type in way two right now, what's up, way two? Type in the comments.

All right, way two.

Okay, you guys getting this? I told you this is really simple. I think we're all overcomplicating this.
This is like my gift of simplicity to the world now that you're all getting.

Okay, way number three.

And this is by far the best way, just so you're all fully, fully aware, okay? Way number three

is a combo of these,

okay?

The best affiliates I know have their own offers. The best offer owners are also affiliates, okay?

This room, everyone who came out here was speakers, most part, they all have offers and they're all affiliates. They're doing both.

To really, really, really, really win at this game,

the key is to do both of them. Have your own offers on the platform, be an affiliate, doing collabs, doing joint.

This is where people will make the crazy kind of money, the money that we're all hoping for, the Tukama Club amount of money, right? Is when you're doing both of them. So how does that work?

What happens is in this, we start doing partnerships together.

Let me think of an example. So Robert Kiyostaki wrote Rich Dad Poor Dad, right? Really good book.
He also has a game called Cash Flow Quadrant.

And I'm getting him right now to put that on the platform, right? And so for me, it's like, I promote my stuff every single day. I have an event called Selling Online, right?

So selling online is an offer that I have an offer lab I pay 100% commission it's a hundred dollar offer I pay 100% commission it's in already right

but um Robert Kiyosaki is putting rich dad poor dad on there and and the game over here so like for me it's like I can keep promoting my own offer which is great but eventually my audience gets tired of hearing me talk about myself every single day so I'm just like wait rich dad poor dad was the book that changed my life I read it when I was in college changed its trajectory rich dad poor dad very soon is on offer lab so I go hey I'm gonna do both of these things right so I'm gonna do is I'm gonna say okay I'm gonna I'm an affiliate marketer.

So I'm going to go and I'm going to create a funnel in 30 seconds where number one is I'm going to put rich dad board out as a book. And then he's got the rich dad board ad board game.

I'm going to make that the order form bump, okay? And so I'm going to drive traffic. I'm an affiliate.
So there's the book. There's the order form bump.

Then after that, then upsell number one for one click upsell. Guess what I'm going to put in there? My offer.
I'm going to put selling online. Okay.

Now, my audience has heard me talk about selling online every single month for 12 months in a row.

How many guys are like, if you send me another email about selling online, Russell, I'm going to strangle you, right? We've had, I think, 50,000 of you guys who've gone through that event.

So, like, we've promoted it pretty aggressively. We spent over a million dollars a month on ads over and over and over and again, right?

So, for me, I'm always like, what's a new way to introduce this to my audience? So, instead, I'm like, boom, now I have this funnel where I'm selling Rich Dad Porter. I can go buy ads through it.

I go live on Facebook. I can live on Instagram.
Like, hey guys, this is the book that changed my life. It's called Rich Dad Port Ad.
If you haven't read it yet, click down below to get it.

They go, they click over here, boom, they buy Rich Dad Port Ad. They buy the order form bump of the game, then upselling one selling online.
And they're like, oh, now they're in a different state.

Like, okay, I'll try Russell selling online event. One click, upsell, boom.
Okay. Now, what's happened? I made money as an affiliate, and I sold my own product.
I did both. That's the big secret.

That's it. When you understand like this combination is how you start winning this game.
Okay. And then I can go back to Rich Stat Porter.
I'm like, hey, man, I sold 5,000 copies of your book.

He's like, you did? I'm like, yeah.

We should be friends. He's like, we should be friends.
You sold 5,000 copies of the book. I'm like, I have an idea.
What if you took the dot-com secrets book, right?

And I build you a funnel in five seconds. Dot-com secrets book here, upsell my trilogy set, and then over here, you can sell your real estate cash flow coaching program, whatever.
He's like, sick.

Then he promotes it because we're in a partnership. I sold a bunch of books for him.
He sells 5,000 copies of my book. He sells his coach on the back.
We both win.

Guess how much money I gave Mark Zuckerberg in that transaction? Zero. Guess how much I got from Robert Kiyosaki? A lot more than zero.

That's the game plan. Does that make sense? That's this collaboration.

When you play both sides of this game, when you're an offer owner and you're an affiliate, you start going in these networks, in the network and you start getting to know people inside there's like there's so many collaboration deals We got some speakers today I got some glimpses of what they're gonna be talking about where they're gonna show you guys how to do this How do you create really good front ends and put them in here with AI how do you think working real fast?

How do you create front end offers and back-end offers some of you guys that may be new to this game?

I don't know how to create offers very quickly Okay, inside the certification We're gonna teach you and train you on how to build offers because if more offers you have on the platform first off more opportunities you have to make money but number two it's like more collaborations ideas and ways you can move things around right

and so there's a million different ways but that's way number three is the combo combo, okay? This is the way that you'll make the most amount of money if you do this, okay?

Now, if you're just beginning, you should start here, okay? Then you should learn to get offers.

You should have evolved to this where it's like, okay, the combination of me mixing and matching offers and audiences and people is how we win this game the best, okay?

All right, that's way number three. How many guys like way number three? Type in way number three in the comments.

I'm actually curious, okay, found one, two, and three. Which one are you most excited about? You most like about way number one, way number two, way number three, which way are you most excited by?

Three, three, three, three, one, one, three, three, three, three, three, one, one, one, no, no, no one wants two. Come on, guys.

all right you got some twos in there threes are technically twos too all right okay all right so there you go way number one way number two wait number three oh wait Russell said that there are four ways but wait there's more all right how many you guys want the last way

okay

the last way this is my sneak attack okay so I'm gonna be completely I'll show you everything

I am fully fully fully aware that offer lab platform only works if you all adopt it that's that's the reality people ask me how's launch going?

I'm like, this is not like a typical product launch where it's like, we made X of a billion dollars, right? Like this is not that kind of product launch. I'm making zero dollars.

Like we literally paying out 100% commission. So I don't make money on this product launch.
I make money in the long term if we all adopt the platform and we start using it, right?

So traditionally, what would happen is I'd be out there trying to get all the affiliates on and trying to get all the offer owners. And I am.
My team is now been doing that.

Like, that's my number one role right now, right? It's getting everybody on the platform. So that's the heavy lifting I'm doing.

But as we're putting this together, we're like, what if we did something something kind of crazy? And this is not something we're doing for forever, by the way.

This is like, right now, I need your help. Therefore, I will reward you handsomely for helping me.

But in, who knows, three months from now, six months from now,

when adoptions happen, I won't need the help anymore. And this part will disappear.
Everyone who has it will be locked in. But long term, over the decades, I won't need this.

When we hit critical mass, it'll just grow.

But during the short term, there's this little window where I need your guys' help. So to do that, I'm going to reward you handsomely.
So way number four,

it's what we call

a broker.

Okay.

So this is what a broker is. A broker is you find somebody who has an offer and you get them to put it on Offer Lab.
Or you find someone who's an affiliate and you get them to come on OfferLab.

And so you just are the one shaking the hands and connecting me and them. That's it.
You don't have to sell anything. You don't have to do anything.
You just connect them. Okay.

And by bringing them on the platform, you can get a broker fee. Okay.
Now, I talked about this two days ago. I did the big longer presentation.
I talked a little bit about this.

There's basically, there's three tiers here where this works.

Okay, when someone first comes in, you don't get any broker fees at first because it's just, it's just,

yeah, it's just, we don't know if you're good or bad or if you're spam or scam. We have no idea, right?

So as soon as you sold your first thousand dollars on the platform, what we do is we give you 0.5%

of any of the transactions that happen from people you bring on the platform.

So let's say, for example, if you met Robert Kiyostaki and you brought him onto the platform and he put his offers on Offer Lab. So I recommend you guys learning how to use this.

You can help these people because if they get their offer on Offer Lab and people start selling it, it's just free money for them and then also for you.

Because if you get them on the platform, you get 0.5% of every single transaction. So that person sells a million dollars a year of their products and services, you get 0.5% of all that.

If you bring in three people, five people, 10 people, 20 people, like that adds up really, really quickly. Okay.

Also, if that person happens to do both of these and they promote something as an affiliate, you also get 0.5% of anything that they sell as an affiliate.

So imagine you bring one person in and that person sells a million dollars a year of their own product and a million dollars a year as an affiliate. You're getting 0.5% on both sides of the equation.

Now, I have no idea what the math is on that, but it seems awesome. And that's if you just get one person.
Imagine if you get two or three or 10 or 12, right? Or 100 or 1,000. It's insane, okay?

So this is the first tier. Now, after you've processed over $100,000 on our platform, then we bump you up to 1.5%

referral fees. Okay.

And so that's what I want to get you guys to is we want to train you guys to become really, really good at this game, get you good at like being an affiliate get you good at creating offers getting good at doing this these combos and being brokers and stuff like that because when you get to here they get 1.5% Okay, so that means you bring Robert Kiyosaki in or whoever and they put the offer on the platform anything that is ever sold from that account in the future you get 1.5% royalty on it.

Is that crazy? Okay, or if that person is an affiliate and they promote something at 1.5% of everything they ever sell in the future forever. You guys getting this? You guys getting this?

It makes it sense? Okay,

this is my bribe to get you guys to help me to build this community.

And again, this is not something that's here forever, it's here today. It might be here for three months, might be for six months.
I'm not sure exactly. People are like, When are you shutting it down?

I'm like, when we hit critical mass, okay. Right now, anytime you launch a new company, it's like putting a something into orbit, and platforms big like that.

We're putting this thing into orbit, and so I'm going crazy. We're spending my time, energy, money, resources, staff, everything to do this.
And this is how we're recruiting you guys to do as well.

Because if you help, it's gonna be very, very profitable in the long term for you guys. Imagine you bring in a dozen affiliates and dozen product owners, like your royalty checks over time.

In a year from now, five years from 10 years from now, it can be really cool. So, that is the third way to make money.

money now um there's one other cool thing that i'll share really quickly and i'm gonna go through the the my team tells me um a lot of people were asking it's like i saw this on the slide you just talked about this but um is there any way i'm like i said people want to bring in like some heavy hitters how can i get to this right now like i want that today i don't want to wait and then get a little bit in here i want to like how many guys would like just a shortcut and just jump the top and get the highest commission possible so that every person you bring in yeah okay so the way we do that is we didn't want to just make it like everybody has out of the gate because again it's just we want to make sure people are qualified they understand what they're doing they like sometimes if you give somebody with no knowledge or education they go out they do crazy stuff and it makes the effort on our team side infinity times heavier and harder and so um we decided if we shift this a little bit um if we can train people and certify them on how to do all these things they can get really really good at it um then we're willing to shortcut this instead of getting this waiting until you get to a hundred thousand dollars in sales we'll just gift you that like we'll bump you up that level that commission level because you've been trained and you certified that way it's taking the heavy strain off of me and my team's side so that's kind of what it is and so that's where we create the certification offer i'll walk through here i'll walk through exactly what it is here in a second uh that's the 497 offer a lot of you guys saw that we talked about um two days ago uh it's 497 dollars and you get certification which gives you a whole bunch of training on how to do all these pieces in depth and it gives you training how to be a broker and how to do all these kind of things so it walks through that stuff and that's really the key the certification program so Actually, I'll show that really quick and I'll do the questions.

So

these are the pieces of the certification program. Are my slides up? There you go.

So the the basic things is first off is we walk you through eight different affiliate playbooks like how to do affiliate marketing on the platform.

Okay, and these are really cool I've been building these the live training for all these start next week like this body like where's the training?

I'm like when you log in there There's a calendar shows you exactly what's happening These are happening live I train better live than anyone I'm pre-recorded and so I thought it'd be more fun after this launch the event's done is to do these live with you okay so the the uh there's me eight different workbooks we go through teaching eight different ways to make money as an affiliate marketer okay number two there's six different playbooks on how to be an offer creator, okay?

How to create an offer, how to put things together, stuff like that. Number three, then there's three different ways to be an offer broker.

We're gonna walk through exactly what those three ways are, how they work, teach you guys how to do it, how to get people on the platform, how to onboard them.

We're creating some really cool tools where you could literally go to a Shopify store, you click a button, it'll pre-build their page in Offer Lab, and you can show them like, hey, I just built this for you.

Do you want an Offer Lab? I'm like, yeah. And then you give them an Offer Lab and then, boom, you've locked him in.
It's really cool. Some cool things are coming with that.

So those are the broker playbooks.

For those of you guys who have a new offer or you want to have an offer, we're going to be teaching you guys how to take that offer and launch it. I think that one's live next Wednesday, I believe.

So we're going to launch the offer with you, show you guys how to get your offers on the platform, how to launch and how to do it correctly so that people will actually buy your stuff.

I've already noticed people posting stuff in the marketplace and they're doing it wrong. They're trying to speak to the...

to the person who's going to buy the product versus like the marketplace, you're going to be speaking to the affiliate.

So we're going to teach you guys all the nuances and how to like actually launch your offer correctly on the platform, make sure it's going to work.

We built out an entire white label webinar for you where when your offers on the platform You can do this white this webinar to your audience to get people to buy the product to promote the product a bunch of stuff like that, which is really cool

Then for those who don't have an offer yet, I'm giving you access to my core secrets product We sell this product for $500 by itself You get core secrets is the best product I have to teach you guys how to actually create an offer you can sell so core secrets is coming with it and then for those who like I don't want to get traffic We're giving you our affiliate funnel traffic challenge, which is a 30-day challenge.

It'll walk you everything you need to get traffic.

And then the super affiliate shortcut is it'll bypass you from down here all the way up to 1.5%

and it'll lock you you in that way. So again, when we shut off this super affiliate thing in three months from now, whenever it is,

in the future, nobody will get any of this. But you will be locked in.
So anybody you bring in moving forward, you'll always have that. So like people are like, when's this offer available?

Like, when does it shut down? Like, I don't know exactly when it's going to shut down, but like, that's going to disappear. So this is one of those things that's like,

I need your help. Therefore, I'm.
I'm giving you something insane. And I want to make sure you understand that and you don't miss out because then that bonus is literally priceless.

No platform's ever done that.

I've never seen a platform that shared uh shared their fees with with their audience like we're the first i'm sure someone will knock me off as of right now we're the only ones and so um that's really really cool so 12 out of 20 000 and again you get it all for just uh one payment of 497 today and the next week we'll jump on and start going through all the playbooks building them out showing you guys how to do it executing you get better and better and better they should feel more confident more certainty it'll be more fun uh and you'll start playing this offer lab game it'll be really really cool so um if you haven't got it yet go to offer lab launch.com slash go i know a lot of you guys already signed up so congratulations we start the live training next week.

We've already bumped your commissions up for everyone else. Make sure you get that.
We'll show the slide and kind of reference it throughout the day a couple times.

Make sure you don't miss it, but just want to make sure you guys all have that. Okay.

With that said, I'm way over time. I'm going to do two minutes.

My team tells me real quick, and then we'll jump out. So just because I think some of these are really important.
First question is, what's the difference between Offer Lab and ClickFunnels?

Great question. So ClickFunnels.

is my baby. I love it.

ClickFunnels is a platform and you're on ClickFunnels is where you put your offer, your sales page, your funnel, your merge all that kind of stuff right offer lab is here and offer lab is an affiliate platform so I still sell all my products on click funnels I just take it and I say I'm gonna go list it over here on the platform and then somebody can come they can buy it from offer lab and when they buy it what happens is then it goes and unlocks it inside click funnels and then when they get to thank you page it gives them access to whatever they bought inside click funnels on thank you page okay and so they still work hand in hand but that's kind of the difference okay that leads me to the next question is like i don't use click funnels because i still put my offer in offer lab and this is the coolest thing we create this doesn't matter what platform you use even like my mortal enemies if you use them you can still use our platform it's great okay so um

sometimes i go too far and i'm just like as it's coming out of my mouth i'm like stop russell no um

so uh

so if you use anybody else um and you put your product their platform guess what you can still list it in offer lab when someone buys it unlocks it inside of that platform if you want to use shopify okay it's shopify you can put a products here okay someone buys here it still ships it from shopify it's just listed here in the marketplace if you want to use patreon or if you want to use um school or if you want to use like whatever plat it doesn't matter um we either directly integrate or there's workarounds you can do zapier and stuff and we'll train you on how to do all those things during the offer launch playbook next week um it doesn't matter what platform um you can you can connect to it and so what happens is the affiliates come in they sell through offer lab but then the fulfillment happens on whatever platform you're on and we are platform agnostic it doesn't matter which platform you use like we'll just fulfill over there and so that's what's really cool about this.

It's just something that any platform you're on, it can be good. Now, this is the big secret for those of you guys who want to come brokers.

Imagine this. If you're a broker, all you do is you go to Shopify and find every single Shopify store, and you contact them one at a time, like, hey, you've got 30 products.

Can I put them on Offer Lab for you? It's just free money. They're like, sure.
And then you do it. And I get 1.5% of everything that that sells to that channel.

And then you go to the next one, next one. In fact, there's a site called builtwith.com.
You guys see builtwith.com? Here's the big secret.

You're going to learn, go deeper on the broker stuff, but builtwith.com, you go in there, you're like, show me every single site that was built in ClickFunnels, and it'll show you every single site.

Show me every single site that was built in Shopify, every single site. Show me every single site that was built with, and it shows you every single one.
All of them, okay?

So if you want to just be rich, doing nothing but brokering, just go to buildwith.com and like Shopify and then get every Shopify site and go one at a time and just start contacting them, get them on Offer Lab, and you get 1.5% of all these products, millions of Reich.

Some of you guys are going to become bajillionaires. Since that's not a real number, that's not an income claim, right? Bajillion is not a real word.

I probably should still say you're not going to become a bajillionaire because, like, anyway, but you guys understand, like, this is the magic.

Or if you can go to GHL, you're going to build with like GHL. You type in GHL.
Here's every site spilled in GHL. Sweet.
There's every single person that you can go plug into the offer.

Like, hey, go to Clickbank. Both ClickBank.
Every single person is listed product in Clickbank. There's hundreds of thousands of successful offers in Clickbank.

They can still sell them on Clickbank. The offer owner is just posting them here and then they get free money and they get the leads.
It's insane. So, okay.
Hope that helps.

That's what ClickFunnels is versus Offer Lab. Can you use other platforms? Yes.
What's covered in certification program?

i went through that hopefully you guys understand that now um oh if somebody puts okay this is great some if somebody puts my offer okay so this person's asking is an offer owner somebody put their offer inside of a funnel the question is do i still get the lead the answer is yes so as long as you set up correctly which again we'll teach you guys in the offer launch playbook training to make sure you don't mess it up when somebody buys this thing uh wherever they buy it again they buy on click funnels it'll trigger the same automations if they as if they bought on click funnels so it sends them it adds them to my list it sends the fulfillment thing to send the product out.

It adds into my CRM. It does all the pieces you need.

So even though they buy it on Offer Lab, it still triggers everything for you, which means for a lot of you guys, if you have front-end products, you're paying Zuckerberg 100% or 20% commission, you can just put them on here, offer affiliates 100% commission.

If they sell it, they get 100% commission. So they're pumped about it.
And number two, you then get the lead, and then you can sell them into your coaching program, whatever on the back end.

Okay, so yes, you can do that.

Do I have to add other people's offers to my offer for this work? No.

You can be an offer owner and just go create a whole thing and just, yeah, you can literally do that.

In fact, it's really fun because for me, I'm putting everyone in my offers, all my upsells, my dad, my entire product catalog is being put in there.

My stuff, all Dan Kennedy stuff, all my sneakers, like everything I have is in there because I want to be able to create offers on the fly.

I want to be able to say, hey, now I want to do think and grow a rich book with selling online upsells.

I want to be able to just, and instead of me rebuilding a whole new funnel, I can build it in 30 seconds like ClickFunnel.

I would recommend getting all your offers in there because it gives you the ability to test different variations of yours very, very quickly without having to go and like rebuild the whole funnel.

You just go and click up buttons and it's live.

As their payment plan for certification, we don't have a payment plan. It's $487.

If you're not able to afford that, you can put on a credit card. I think a minimum monthly fee on a $500 credit card payment is like...
12 bucks or something, 13 bucks.

So that would be the payment plan. Just put it on Visa and have Visa finance it for you.
We're trying to make it really inexpensive.

Again, this money goes, whoever brought you to this event, all the money goes to them. We're paying 100% commission on this.

So this isn't, the only reason I'm doing this is I want to make sure you're trade so we can get you to the spot where you're able to lock this in.

And so we just needed to make it high enough to get you guys to put some skin in the game because those who pay, pay attention, that we can show up, go through the training, unlock the higher commissions.

And so that's kind of why we did that. But there's no payment plan.

Okay. I think that's it.
Okay. All right.

Thank you guys. Let me share some stuff.
You guys all even more popped out off live now that you understand all this stuff.

Okay,

awesome. Well, with that said, I'm so excited for today, you guys.
There are so many insanely cool people coming and teaching and training.

As you are listening to them and you're sitting there thinking, should I do this? Should I not do it? Again, the link's right there,

offerlablaunch.com slash go, go get certified, go get signed up, and just learn today, have some fun.

Just try to like get the ahas, don't stress about it, because next week is when we jump in the training again.

Next week, we're going to do offer lab launch playbook, and we're going to spend a lot of time giving you guys the offers.

Then we'll go into the affiliate playbooks and the broker playbooks, and it'll just be line upon line, piece by piece, step by step.

We'll give you guys everything you need to be successful on the platform. Right now, the only commitment is your only decision is like, do I think this could be my future?

If so, go get signed up, go to offerlablaunch.com/slash go come play with us.

And then for the next two days, just relax, hang out, learn from the greatest marketing minds here in the office next couple of days. And that's kind of it.
So, thank you guys so much.

I appreciate it. I'm going to pass it back to Chris Cameron.
Thanks, everybody. All right.
I hope you enjoyed that session and you got a lot of value from it.

Hopefully, you're starting to learn more and more about how you can use Offer Lab to grow your business, to make more money, to have more fun, have more collaborations.

I will see you guys on the next episode. We'll go even deeper into Offer Lab and how you can use it for your business.

This next one's for all you CarMax shoppers who just want to buy a car your way.

Want to check some cars out in person? Uh-huh.

Want to look some more from your house? Okay.

Want to pretend you know about engines? Nah, I'll just chat with CarMax online instead. Wanna get pre-qualified from your couch.

Wanna get that car.

You wanna do it your way.

Wanna drive? CarMax.