Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14

Speaker 1 This is the Russell Brunson Show.

Speaker 1 Hey, what's up, everybody? This is Russell Brunson. Welcome back to the show.
Excited to be hanging out with you guys today.

Speaker 1 And mostly excited because today I get to talk about one of my favorite topics of all time and excited to go deep on it with you guys.

Speaker 1 Now, the title I have for this presentation, for the video, for the podcast, whatever you want to call it, is it's the master key that unlocks all success. And I've been geeking out over the last,

Speaker 1 I mean, honestly, two decades of my life, three decades of my life, trying to figure out how to be successful in wrestling and then in business other things in my life uh my family with my kids like all sorts of stuff like i geek out on it i buy a lot of books i study i go like like to the you know the obsessive compulsive level um i think i'm at like 18 000 books i've bought in the last uh two years all based on success um

Speaker 1 yeah so i'm i'm into it deep and i want to simplify so much of it for you guys because there's a lot of stuff and you can get down the weeds and the rabbit holes but there's some things that are really really simple and you understand them it literally is the key i'm calling the master key napoleon hill's called uh he has a course called master keys charles handle has a a course called Master Keys.

Speaker 1 Both these guys have courses from way back in the early 1900s. But this for me is like my version of that.
This is the master key.

Speaker 1 When you understand this and you plug it in and you use it, it can literally unlock all your success in any area of your life. I don't care if you're trying to be a more successful entrepreneur,

Speaker 1 as a father, as a wife, as a spouse, as a

Speaker 1 like, as an athlete, like whatever it is, like this key is the key. And it's so simple and so powerful after you understand it.
And so I want to spend some time going deep into today.

Speaker 1 So if you guys are cool with that, I'm going to jump right in. I got three core things I'm gonna talk about.
Each one will go kind of deep on because they're all kind of build upon the other.

Speaker 1 So make sure you don't skip to the end or make sure you don't miss anything because the first one builds on the second which builds on the third.

Speaker 1 And then when you place all three of them together, it's like, oh, that's the secret. That's the whole key.
And so that's kind of the game plan that we're going to go deep into right now.

Speaker 1 So hopefully you guys have fun with that. Hopefully you're okay with that because it's gonna be a lot of fun for me.
And I just enjoy talking about the stuff.

Speaker 1 So let me know in the comments down below if you're cool with that.

Speaker 1 And if so, I'm gonna jump right in. Okay, so the first thing you gotta understand,

Speaker 1 this is one of my favorite things to study and to learn about is understanding the difference between the conscious mind and the subconscious. Okay.
I talk a lot about this.

Speaker 1 If you've ever been to my selling online event, I go deep in this, but from a standpoint of like helping, like learning how to sell people stuff, right?

Speaker 1 Because I'm having a conscious conversation with somebody.

Speaker 1 If I want to sell them, I'm actually speaking in a way that I'm speaking directly to their subconscious mind because that's what gets them to break their false belief patterns, gets them to move.

Speaker 1 And you have to understand how to do that. So I have a whole event about that, like in context of selling.

Speaker 1 But this one, I want to explain it in context for you, just understanding your life and why you do the things you do and why you sometimes don't do the things you want to do right and it all comes down to this conscious and subconscious

Speaker 1 like how these two these two minds of ours work okay and I'm not gonna get deep into like the you know the science behind it I just want you guys to understand what you need to understand to be successful with it okay so the first thing you understand is that

Speaker 1 Like by default, when we're born as kids, we're blank slates, right? And everything we're learning is patterns. We're learning these patterns and they get ingrained into our body, into our mind.

Speaker 1 And that's like, that's the, like really what's happening.

Speaker 1 So consciously we decide, like, hey, I want to go do this thing, you know, and like, I think one of the easy examples to think about is like, let's say when you wanted to learn a car the first time, right?

Speaker 1 You jump behind the car and you're consciously have to be aware of all these things, right? Okay, here's the steering wheel. Here's the clutch.

Speaker 1 If you're, you know, old school like me, or like, you know, here's the things, here's the radio, here's the, and so like all these things.

Speaker 1 You're driving, you're trying to stay within the lines, and you're like consciously keeping going back and forth, like, you know, stay in the line, stay in the line, you know, you go back and forth, you're trying to figure out where you're going, and you've got a map, and you're trying to, and like, you're consciously doing all this stuff.

Speaker 1 That's why the very first time that you um that you drive somewhere it's really hard it's really difficult thing right but then what happens is we do it once we do it second time a third time and a fourth time right we keep consciously doing but consciously we're we're doing this thing but it builds a subconscious pattern right and so eventually you jump in the car and you start driving and you don't even know what's happening like your brain is consciously thinking about something else all these things are happening and your subconscious mind's like i know how to get into the office and boom you show up to the office right and you get out of your car you're like how did i get here i don't know how i even got here or sometimes you think you're gonna go somewhere else but then you stop paying attention your subconscious mind will take you to where you're like you end up at the office like i was trying to go to church like what just happened right because it's the pattern's still there and so all we say is consciously i want to go this place subconscious mind takes over the pattern happens and then boom we just go okay and so these patterns happen over and over and over again like the first time we do something it's consciously second time it's consciously third time we keep doing it over and over and over again until it becomes a pattern and it becomes part of us okay in sports athletics um uh a lot of times they call this muscle memory right um again i didn't know i didn't understand conscious or subconscious back then, but I was competing as an athlete.

Speaker 1 That's what they said. Like, you got to drill something so many times that it becomes muscle memory.
It's just part of you, right? And that's what they're talking about, right?

Speaker 1 When I was in wrestling practice, I consciously would sit with the coach and they would say, okay, here's how you do a single leg, right?

Speaker 1 And you go through, here's the way the arm goes and the other arm. And we walk through all the pieces, right? And then we drill it and we drill it and we drill it.

Speaker 1 And we'll drill that same move hundreds and hundreds, if not thousands of times, right? And it's like, I'm not like, it's not that hard to get the move, right?

Speaker 1 But I'm doing is I'm taking this consciously, I'm turning it into a subconscious reaction, right? And so I know that, like, when somebody moves this way, right?

Speaker 1 I'm not thinking, okay, the person stepped here. Now I'm going to go take a shot, right? Instead, what happens is you've got so many times that your subconscious mind just feels it all of a sudden.

Speaker 1 Like,

Speaker 1 there's less pressure, something's open here, something's moving, and you don't even know what's happening.

Speaker 1 But boom, your subconscious mind, because you've drilled it so many times consciously, it's become subconscious. Now your subconscious mind just takes it and it happens, okay?

Speaker 1 And it's really, really fascinating. And the reason why it's so important, I was doing some studies and looking this up, like the speed of our conscious mind versus our subconscious mind.

Speaker 1 It's like our conscious mind can handle like I think it's like 50 bits per second or something like that where our subconscious like 400 billion bits per second like it's it's insane in fact the stat I found and there's a bunch of different stats they all kind of conflict a little bit but basically it was 27,500 times faster like that's this the speed difference right and so when I started wrestling again as an old man I started going these tournaments it was crazy because I got out there to start wrestling and I would be I'd be wrestling out there all of a sudden I see the move like there's the move like his legs open and my but I'm very conscious right because I've been doing it so I was conscious I go to shoot And I'm like slow.

Speaker 1 And by the time I'm like halfway there, the guy's leg's already gone because I move so slow, right? That's what happened when we're conscious. Okay.

Speaker 1 But when you get back to the spot, you're drilling, you're drilling, it gets in your subconscious. You're not thinking.
You're just out there playing, having fun.

Speaker 1 All of a sudden, it's like, boom, you just go because you felt it subconsciously 27,500 times faster, right? That much faster. Boom, your brain just subconscious goes, right?

Speaker 1 That's why they always talk about like, if you're in your head, you're dead. Because as an athlete, if you're in your head, you're consciously thinking, okay, what do I do now? What do I do now?

Speaker 1 Right?

Speaker 1 It's when you get out of conscious and into subconscious, that's when you get into flow state and you can do so much more because your subconscious is so much faster because it's built patterns and you've done those patterns so many times that just that part of your brain takes over and it's so much faster than your conscious mind.

Speaker 1 Okay, so anytime you're doing things consciously, that's when you struggle. I see this happening when I'm speaking on stage.

Speaker 1 If I'm on stage and I'm very conscious, like I'm like too slide driven or too much, like I get out of the rhythm and it's just hard to explain.

Speaker 1 Where like I'll get in a spot where I'm doing something and all of a sudden like I don't know what happens. I feel like something else takes over.

Speaker 1 And

Speaker 1 it's just, it's a different experience. Like I, I can tell the times that I'm teaching consciously versus subconsciously.
When I'm teaching subconsciously, that's when magic happens.

Speaker 1 People are crying. Things are happening.
And it's hard to get to that point, but it's just tons and tons and tons of repetition that transitions you from conscious to subconscious. Right.

Speaker 1 And so it's the key. Now, a couple things to note.

Speaker 1 And this is going to set up the next part. So it's important to understand this.

Speaker 1 I had a really good coach one time and he asked everyone, he said, you know, we're practice, we're practicing the same thing over and over and over again.

Speaker 1 He says, he says, what do you guys know about practice? And some of my teams are like, practice makes perfect. And my coach is like, well, that's not actually true.
Like, what are you talking about?

Speaker 1 And why are we practicing all day, right? We're trying to get perfect. And he said, perfect practice makes perfect.
Okay. So this is what happened.
And I see this every, actually every jump, right?

Speaker 1 I wrestled in middle school. I wrestled in high school.
I wrestled at college. I wrestled like, you know, I trained at Olympic level.
Never got to compete at that level, but I trained there.

Speaker 1 So like, what's interesting is that each level, what happens is you come in with your good habits and your bad habits, right? So as a kid, I'm learning a single egg.

Speaker 1 And, you know, my coaches, my dad, everyone's like, just trying to get me to actually shoot.

Speaker 1 shoot like just just grab like shoot and grab their legs right so I do it and eventually I get better I get pretty good at it cuz I've done it so many times and like I have some success you know I'm aggressive so like I start winning some matches that way and it's like cool I'm I'm good on my feet right I'm good at shooting and taking people down but then I get to the high school level and also go out there and like

Speaker 1 I didn't realize this but I have bad habits I'm standing too straight my elbows are out like it didn't affect me at this level because

Speaker 1 Because you know the kids weren't that good. But the next level, those kids who are better than me, they pick it apart really.
It's like you're out of position, you're out of stance.

Speaker 1 It's really easy to beat me. So like like I have to go back and relearn the pattern.
Like I have this pattern that I've been doing in middle school, right?

Speaker 1 I go to high school and the pattern doesn't work anymore, right? So I have to break the pattern, I have to redo it.

Speaker 1 So I have to come back and have to relearn how to shoot, how to keep my elbows in, how keep my arms small, how to keep in stance. And I shoot over.

Speaker 1 And so all through high school for the next four years, I'm drilling, drilling, and I'm building this new muscle memory.

Speaker 1 It gets better and better and better the spot where I get to a certain level, right? For me, it was like I became a state champ.

Speaker 1 Went to national, took second place in the country.

Speaker 1 I was really good, right? And then I got a college scholarship. So I go to college, I show up the very first day.
And again, I'm a state champ. I'm second place in the country, all-American.

Speaker 1 I think I'm going to just kill everyone. I walk in this room with these college kids, and I get destroyed.
And it was humbling for me. Like, what just happened? Like, I'm really good.

Speaker 1 Like, how are these guys beating me so bad? And I realized it's because I had been practicing to that level, but I was out of position in so many places I didn't know, right?

Speaker 1 I get the next level, and it's like, these guys are so much better that I can't do things sloppy. My hips are out.
Like little, little, tiny little nuances like changed everything.

Speaker 1 So I had to go learn how to rebuild these patterns in a way where I could be the guys the next level.

Speaker 1 And so I saw it so much in wrestling,

Speaker 1 every single area I'd go to. But the key was like understanding first off that like that by just just by default, you have these patterns, right? From whatever level you are.

Speaker 1 Now obviously I'm sure I got a handful of wrestlers listening to this. Most of you guys aren't wrestlers.
Most of you guys are entrepreneurs who are listening.

Speaker 1 And so I want to liken this to entrepreneurship, right? And just any area of your life, actually, with your family, with your kids, with anyone, right?

Speaker 1 We have these patterns and the patterns started when we were young right and we don't remember consciously making these but they happened right and so the pattern it could be it could be all sorts of things tony robbins talks about you know when you're a little kid and you're trying to get attention trying to get love and stuff and all of a sudden like one kid goes and he trips and makes everyone laugh and he's like that day a comedian was born because you saw the pattern like oh i tripped they laughed i'm gonna do that again and so you start doing funny things and like that's how you get love right and someone else like they tried a bunch of things and their family wasn't paying attention to them and they went they achieved something right and all of a sudden like they saw they had success achieving and he's like that day an achiever was born right because like if i achieve something something's gonna happen it's like we start building these patterns that just based on things that are happening right as when we're two years old three years old five years old 10 years old right we don't even know they're happening but these patterns start happening right And a lot of times these patterns will serve you in some areas of life and they will hinder you in other areas of life, okay?

Speaker 1 But you're showing up

Speaker 1 to your life right now with a whole bunch of patterns that have been programmed, right? It's me wrestling in middle school doing something that got me through life.

Speaker 1 Now I'm trying to operate at this level and my pattern is wrong. Okay.
It was okay.

Speaker 1 It was good enough to let me win at that level but i'm at the next level now and like i just keep failing and failing and i don't understand why i'm so confused right and so that's the that's the first step to understand is that this is what's happening in our whole brain there's this conscious thing we want to do and we're building subconscious patterns right and the subconscious patterns if done correctly will lead you to the next level of success if done incorrectly will hold you back okay and again a lot of times it's something that served you which is why it's so frustrating because it served me for so long but now it's not serving me right and it's understanding that it's coming back okay

Speaker 1 I'm in a pattern that's not correct, right? My subconscious programming that got me to this level is not getting to the next level. I got to fix that.

Speaker 1 Okay, and this is where most people make the mistake when they want success is they're trying to figure out, like, okay, I work harder. I work, I got to do more things.
I got to, da, da.

Speaker 1 And it's like, no, no, no. Usually it's not that.
Usually it's literally, it's fixing this pattern that you're struggling with. Okay.
So that's the first step is understand that. Okay.

Speaker 1 Now I'm going to move into step number two, which is kind of building upon this, right? Step number two then is understanding patterns.

Speaker 1 And man, we had funnel hacking live two or three weeks ago whenever it was tony robbins came and spoke at the very end of the event and as tony does he shares a million cool things but he shared one of my things one of the things i've heard him talk about a lot it's one of my favorite things but it's understanding patterns he's like patterns are the key to everything in life right like when you start understanding like like everything's happening is a pattern somebody punches you you instantly are going to a pattern right you're subconsciously moving to a pattern um some you get a bad email in the morning you instantly hit a pattern um somebody says something to you like someone honks at you like like a million different things right um you you're scrolling on facebook and something happens or instagram or youtube and like like these patterns are just automatically being fired off from things that you've been doing for the last you know however oh how old you are right now all those years these subconscious patterns you built to like survive life have been in the program right and so what's happening is like these patterns keep happening and then you react to them and you don't even know right so a trigger happens and then you react to the pattern and you're stuck in this pattern okay and so uh what tony talked about is three levels of this and honestly when i when i met tony robbins back man 15 16 years ago um

Speaker 1 like of all the things he did, he did so many great things for me, so many things that I learned. And I could go on to all the frameworks I learned from him.

Speaker 1 But really, one of the most powerful things is he helped me become aware of my patterns. And when you become aware of something, then you can actually do something about it.

Speaker 1 Most of us, most people live their lives not even knowing that they have these patterns.

Speaker 1 And they're frustrated that they're not having the success they want, the happiness they want, the health they want, the whatever. And they don't realize it's all just because of these patterns.

Speaker 1 They have their middle school wrestling patterns. and they're trying to wrestle in college and they're not having success and they're just frustrated.
Like I'm working hard, but it doesn't matter.

Speaker 1 If you're you're out of position right for the analogy if i'm out of position those guys are going to beat me every single time it's not me working harder it's me realizing that that i practiced imperfectly and perfect perfect practice makes perfect not practice makes perfect right so i got to come back to the drawing board reset my patterns and then practice perfectly to build the correct patterns okay all right so here's tony's three levels of of patterns okay level number one He says you have to recognize the pattern.

Speaker 1 Okay. And this is again one of the greatest gifts I can give you is helping you to start recognizing patterns.

Speaker 1 Okay, he said, you gotta identify patterns in your life such as history or in your own habits or things that are happening, right? So what are the patterns?

Speaker 1 So I think about this all the time, like with myself specifically, like let's say I'm struggling with my wife.

Speaker 1 I'm like, okay, every time we get to this certain circumstance or situation or whatever, like things, things unravel. Like, why?

Speaker 1 You know, and most times like, oh, we're so frustrated versus like, okay, what's the pattern that's happening here? There's, there's this input. And then I'm slipping into a pattern.

Speaker 1 What is the pattern? Right. We figure what that thing was.

Speaker 1 I'll share a really good example of this.

Speaker 1 so uh growing up in wrestling a lot of you guys know wrestlers we cut weight like that's what we do especially when i was in high school like we used to cut a lot of weight um in fact all the way until man my senior year in high school there were three kids in the country that all died from cutting weight and so they they changed the like the rules and stuff which was way better for the sport but prior to that like i would come in on a on a on a monday morning weighing 160 pounds and by thursday i was weighing 130 so i'd lose 30 pounds and then by sunday i'd be back to 130 or sorry 160 and by next thursday back down to one like i was losing 30 pounds a week week in and week out, right?

Speaker 1 But that's just the game, and it's water weight. So don't send me your health advice.
Everyone always, every time I talk about weight cutting, people send me a health advice. I'm like, you understand?

Speaker 1 You don't lose 30 pounds by eating less calories. Like you do it by squeezing the water out of your body, right? It's a different, it's a different mindset.
But

Speaker 1 I did that every single week for 12 years of my life through middle school, high school, and college. Like I was coming in and losing, you know, 15, 20, 30 pounds every single week.

Speaker 1 So what happened is like you were, I was so strict all week long, right? Like I

Speaker 1 ate healthy you know um cut out water you know all the things

Speaker 1 i'm not going to teach you maybe i'll do a training in the future on how to cut weight that could be a whole different video that like four of you guys would care about but um i had a whole pattern then we'd weigh in after weigh in you try to get as much nutrients to your body as possible because you're wrestling an hour later so you get the right nutrients light things get energy back up then you go out there and wrestle right and then you're like hey i have a week till next weighing so what do you do you eat everything you haven't eaten in five days so you eat So much and you drink so much and it's just like you're consuming because you're like, you're just starved, right?

Speaker 1 And so then I blow blow up gain my 60 you know back to 160 pounds monday came on jump on the scale oh crap 30 pounds over and then we start the process eating perfectly dieting losing weight well like all this stuff back down and so like that was the pattern for 12 years of my life okay

Speaker 1 Then I get done with wrestling and I'm no longer competing. My wife and I are

Speaker 1 living our life. We have twins.
She gets pregnant with twins, you know, and it's a funny season of our life because she's now got two babies inside of her. And so she's eating for two.

Speaker 1 I just got done wrestling. And so I'm no longer working out.
And my wife's eating a ton of food.

Speaker 1 And I'm like, I'm i'm gonna eat food too so we should both start eating and both of us gain in the next you know four or five months we both gained like 50 60 pounds right and so i'm like

Speaker 1 and you know and she's big because she's pregnant and then the craziest thing happened uh one day december 11th she has twin babies and loses like 50 pounds overnight and i'm sitting here like My weight's still here, right?

Speaker 1 And I had that weight for the next eight years. Could not get it off.
Tried everything.

Speaker 1 And what I started realizing, what I started seeing to myself, is I would come in every single Monday and I eat super heavy. Monday, Tuesday, Wednesday, Thursday, Friday.

Speaker 1 I see my weight dropping, dropping, dropping. Then Friday would happen.
Weekend starts. What do I would do? I just made weight.
And I'd go in all weekend long. Boom, boom, boom.

Speaker 1 Come back over the weekend. I was like, I gained a pound, right? From the weekend prior.
And I lose weight, lose weight, lose weight, lose weight. Weekend party, eat a ton of food.

Speaker 1 You know, this is Mormon partying. So this is me just eating a lot of food, going to Burger King and eating all sorts of stuff, right?

Speaker 1 And then start, and so like for eight years, I was this cycle happening over and over and over. And it was crazy.
It wasn't until my friend Carrie Woodward, she

Speaker 1 and she had wrestling brothers and stuff, but she looked at me one day and she's like, you realize you have an eating disorder, right? Like, what are you talking about?

Speaker 1 I don't have an eating disorder, and she's like, No, you do. She's like, look at like the pattern.
You literally are in the same pattern that you were in your entire wrestling career.

Speaker 1 Like you eat healthy, you eat flawless, like perfect execution, and the weekends you gain it all back.

Speaker 1 And you do that thing, and like you're in the exact same cycle the last eight years you've been doing for the 12 years prior. And I was like, oh my gosh.

Speaker 1 And suddenly I was aware of the pattern, which is phase number one, right? Recognizing the pattern. I recognize the pattern.
This is why I can't lose any weight.

Speaker 1 There's this pattern that was built subconsciously, right? And it's there. And I didn't even know it was there.
So if I don't know it's there, it controls me forever.

Speaker 1 Unless I'm aware of it, I can't fix it. So number one, step number one, phase number one, write this down.
Tattoo it to your hand. Recognize the pattern.
What is the pattern you're rolling into? Okay.

Speaker 1 Again, health, fitness, business, whatever it is, right? What is the pattern that is negatively holding you back? You have to recognize it. Okay.
That's step number one.

Speaker 1 Phase number two now in Tony's process is then you have to learn how to use the patterns. Okay.
So after you see the pattern, it's like, okay, now I know this is my pattern.

Speaker 1 How do I use that pattern for my good, right? So for me with the eating thing, it was like, okay, now I know this.

Speaker 1 So I'm like, if I can just survive Saturday and Sunday, you know, Friday night, Saturday and Sunday, I'm going to be okay, right?

Speaker 1 It's the pattern is the weekends I'm going to party because I feel like I made weight so I can eat whatever I want, right?

Speaker 1 And so for me, it was like, okay, now I know the pattern. I'm aware of it.
I recognize it. Now I can use that pattern, right?

Speaker 1 So I started figuring out how to use that pattern. How do I use that in a way that's going to be beneficial? So for me, it was like, okay, now I know this is my weak spot.
So I got to fortify myself.

Speaker 1 How do I make sure Friday, Saturday, and Sundays I'm good? And then when I do that, then Monday starts, and now I'm starting back off again, right? And so I started tweaking things around.

Speaker 1 And so, and I want to go deep into all the things I was doing.

Speaker 1 But as soon as I was able to recognize the pattern and figure out how to use the pattern, right, how to manipulate it, then I started having more and more success, right?

Speaker 1 My weight started coming down, things got better. And like, so much that came from like understanding the pattern, okay?

Speaker 1 So phase number two is like using the pattern, but there's a better, there's, there's a next phase which is even better. And I'll get get to that here in a second.

Speaker 1 But that's, for a lot of you, it's going to be the next phase, right? So it's like,

Speaker 1 I keep trying to launch my funnel, but I'm not having success. Well, why not? And I probably asked a couple of questions.
You're like, well, you know, I'm on my 30th try.

Speaker 1 Or you're like, I don't have an offer yet. And I'm like, how long have you been listening to me? Like, I've been listening to you for three years, read every book.

Speaker 1 I'm like, you don't have an offer yet? That's step number one. You got to create an offer, right? Or it's like you get in this learning cycle, right? Because it feels good to learn.

Speaker 1 I see this all the time when people are like, the pattern they have is like, I love learning. I go to seminars, events, listen to podcasts, read the book.

Speaker 1 And they get in this learning pattern because they love it it feels good but they're not in a pattern to be successful right so it's like oh my gosh i'm in a learning pattern when i was in college or i was in high school i used to love to learn i felt smarter i felt like significance the fact i was smarter than other people so i love learning so i went to school went to you know and for some of you guys especially you guys who are like you've got your master's and your doctorate and you're like you're just this pattern like i love to learn i'm gonna i'm gonna acquire all this knowledge but you're not in a pattern of executing getting things done right so you realize like the reason i'm not successful i've been stuck in this pattern and i i'm in this pattern because it gives me significance and happiness and all these things from back when I was in high school and then middle school and college right and it's like I'm in the same thing now I'm just learning and I'm learning I'm stuck in this pattern right maybe it's not you maybe it's like you got a thing out but now you got the funnel live and you did all the pieces like you created it all but you're not getting traffic and it's like why am I getting traffic it's like well what's your pattern okay there's a pattern that that's holding you back from doing it right what's the subconscious pattern like every day I wake up and then I come and I and what are you doing?

Speaker 1 I don't know. I would ask these questions to figure out what the pattern is.

Speaker 1 After you're aware of it's like okay well the pattern to get people to come to your funnel is this right there's two ways either free or paid.

Speaker 1 If you're doing, if you're doing free traffic, it's like you need to create a new pattern. Oh, sorry, I'm

Speaker 1 showing you guys what phase three is, but it's like I got to create a new pattern, then it's going to get me the outcome, right? So, what's the pattern?

Speaker 1 Okay, it's me and my wrestling coach saying, Russell, you're losing because your elbows are out. Okay, what's the new pattern? Coming back, elbows in.

Speaker 1 Now, I'm going to drill and drill and drill a thousand times, two thousand, five thousand times this way until it becomes subconsciously inside of there.

Speaker 1 And then now, instinctively, when it hits, I the pattern is the correct pattern I go to, right?

Speaker 1 So, I'm I kind of skipped ahead, but phase number three for Tony Tony is then creating a new pattern. Okay.

Speaker 1 So phase one, recognizing pattern, phase two, learning how to use those patterns to be more successful. But step number three, phase number three is way better, which is now creating a new pattern.

Speaker 1 Okay. You have a soul pattern, it's been great, okay? But now you got to create a new pattern.
So what's the new pattern that we're consciously creating?

Speaker 1 Not the one that was given to us because our dad says something to us or our family member or someone's school made fun of us or whatever the thing is, right?

Speaker 1 It's like, what's the pattern I want to create? And I consciously create this thing. Okay.

Speaker 1 And this is where, you know, morning routines people talk about or habits, like how do we make something habitual?

Speaker 1 Habitual habits are things that you just do over and over and over again until it becomes a pattern, right?

Speaker 1 And so the beginning though, you don't like you have these pre-built patterns that are either helping you or holding you back, right?

Speaker 1 When I get to the third phase and we create new patterns, like it's coming back and saying, okay, I'm going to create a pattern, but I'm doing it consciously, right?

Speaker 1 And so if the very first consciously, it's going to be slower. I got to do the thing.
I got to practice. I got to practice again.
I got to practice again. I got to practice again.

Speaker 1 I'm drilling the move. I'm drilling the move, right? I'm driving to the office.
I'm driving the office. So eventually, it becomes the pattern.
Okay.

Speaker 1 And you got to drill that thing, like like repetition over and over, like repetition is such a big part, like you do the repetition until it becomes the new ingrained pattern.

Speaker 1 Okay, patterns are kind of like

Speaker 1 ruts in a field. Like think about a tractor, right? A tractor's out there in the field that's doing the tractoring thing, and it's going through all the field, right?

Speaker 1 And let's say the field's wet a little bit, right? So it goes through and it starts digging these like these ruts into

Speaker 1 the mud, into the dirt, right? And then the mud hardens and stuff, and now these huge, these huge divots, these huge ruts, right?

Speaker 1 And if I'm driving a tractor, I could drive to the rivets, I could jump out of it, and they'll snap into those ruts, right? And it'll just follow, it'll follow a pattern, right?

Speaker 1 That's what's happening in our brain. We've done things so many times, there's these ruts.

Speaker 1 So, for us, it's like, okay, if I'm going to be successful, like, I can understand, okay, here's the ruts, here's what's happening. I'm aware of it now, I'm seeing it.

Speaker 1 But if I want to really be successful, I got to create the new ruts, right? The new pattern.

Speaker 1 So, I got to stop the tractor, get some boards, drive it out of these ruts, and say, okay, now what's the ruts I need it to be in to be successful?

Speaker 1 And they start building it, cultivating it, drilling it over and over and over again until it becomes a new pattern. Okay.

Speaker 1 And so that's the key there on step number two, right? Is the pattern. So again, Tony's three phases.
Phase numbers recognizing the patterns. Phase number two is using the patterns.

Speaker 1 And then the best phase is moving into creating your own patterns.

Speaker 1 They're going to get you the new moves, give you the success. Okay.
All right. So before I move on to step number three, I got something really cool to share with you guys.

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Speaker 1 But if you want a great funnel, you're going to need to use ClickFunnels.

Speaker 1 ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their nine-to-five and to launch their dreams than any other company that you've ever heard of.

Speaker 1 ClickFunnels was built for the dreamers and the doers, and you can get a free 14-day trial by clicking on the link in the description or going to clickfunnels.com slash podcast right now.

Speaker 1 ClickFunnels, because you're one funnel away from changing the world. Okay, so with that said, the third piece, and this is the key, this is the master key.

Speaker 1 Okay, I told you guys this episode, there's a master key, and this is what the master key is. When you understand this, this is the part

Speaker 1 that is the key. And I found this randomly.
You guys know Victor Frankl. He wrote Man's Search for Happiness, like one of the best books of all time.

Speaker 1 But there's a quote, and I can't remember if it came from that book or another book. I bought everything he's ever written because he's amazing.

Speaker 1 But there's this quote, and this is a little thing that unlocked everything for me. Okay.
You think about patterns, right? There's usually something that happens.

Speaker 1 There's like, there's the stimulus and there's a response, right?

Speaker 1 And so someone hits us. We get the email.
We see the thing on the swipe. Someone shoots down our legs.
Someone, like, fill in like whatever that version is for you.

Speaker 1 Okay, you get depressed, you get anxiety, you get fear, you get whatever.

Speaker 1 Like, there's some stimulus and then there's the response right and that's what happens and so this response typically by default is going to be the pattern that you've done the most right stimulus happens boom you instantly hit into or if stimulus hits you instantly into your subconscious pattern okay

Speaker 1 and so this quote like it gave me so much freedom when i understood like again this is the master key so this is what he said you guys ready for this this is the writer downer i'll read it twice because it's so important now Victor Frankly said, between the stimulus and the response, there's a space.

Speaker 1 And in that space lies our freedom and power to choose our responses. In our responses lies our growth and our freedom.

Speaker 1 Did you guys catch that? Catch that? Between the stimulus and the response, okay? So the thing happens, the trigger happens, your subconscious response.

Speaker 1 He said, between the stimulus and the response, there's a space. It's a gap.
It's a little tiny space. And it's not long.
It's very, very short, right? There's this gap. There's a space.

Speaker 1 It says, in that space lies our freedom and our power to choose our response. To choose the pattern we want.
Okay? that's the problem most people have. They don't choose the pattern.

Speaker 1 Stimulus hits, response, boom, in a subconscious pattern, and it's going to either serve them or it's going to destroy them. And it happens every single day, 100 times every single day or more, right?

Speaker 1 Okay. In that space lies our freedom and power to choose our responses.
In our response lies our growth and our freedom. Okay, that's the key.

Speaker 1 That's the master key is understanding that we have a choice. We need to become aware of our patterns because there's going to be a stimulus and there's going to be a response.
Okay.

Speaker 1 And by default, you are running off of response, you know, and getting wrestling. It's me, it's my middle school thing that I drill, right?

Speaker 1 I'm at a college level trying to compete and all of a sudden the stimulus hits and my response is a middle school wrestling response, right? The guy takes me down easily.

Speaker 1 And I'm like, man, I gotta work harder. No, no, no, no, you gotta work harder.
You have to fix the response. Okay, the pattern is incorrect.

Speaker 1 Perfect practice makes perfect. Not just practice makes perfect, right? So right now you have been living your entire life at this point.
practicing imperfectly. Like

Speaker 1 the subconscious responses have been happening because of just life happening.

Speaker 1 You were not aware of it right now You're aware of it right phase number one from Tony become aware of the pattern right now the stimulus hits I'm aware.

Speaker 1 Oh my gosh My pattern is always to do this Okay, my pattern is when Friday happens.

Speaker 1 I'm gonna go eat as much as possible because I feel like I just earned like free food cuz I've been cutting weight all week even though I'm not cutting weight anymore right stimulus response stimulus I become aware of the pattern stimulus hits I become aware of the pattern and now there's this space and the space happens and it's very short okay where I can go and I can figure out what is the pattern I want to move to okay and then we start doing that right we build the new pattern we create the new pattern we go there over and over and over again until it becomes the correct response okay but until it does and it's gonna take a while right you have to realize that there is a space between the stimulus response somebody says something to you instead of responding you stop

Speaker 1 You're like, okay, the pattern I normally go to is anger. The pattern I normally go to is is fear.
The pattern I normally go to is tears or whatever, right? No, no. What's the pattern I need to go to?

Speaker 1 That's going to give me the, like, what's the the new ruts I got to create? What's that look like? Okay, here's the new ones. I got to create the new pattern.
Okay.

Speaker 1 And that's how you start growing in life. You guys, that's how you start having more success.
That is the master key is starting to come back and looking at this whole thing, stimulus response.

Speaker 1 Okay, here's the stimulus. What's the pattern that I'm responding to? And so think about any area of your life you're not happy with.
It could be your finances. It could be your family.

Speaker 1 It could be your spouse, your kids, it could be your coworker. It could be whatever.

Speaker 1 When you start becoming hyper-aware of the stimuluses that are happening, right?

Speaker 1 What is the stimulus? And then when the stimulus happens, what's your response? Okay. I watch this all the time with coaching clients.
I have a chance. I don't do a lot of it.
I have my inner circle.

Speaker 1 I do one-on-one coaching with them. It's always interesting because I'll ask them a ton of questions.
People are like, you just sit there for like, because there's this thing we call decade day.

Speaker 1 I give people 15 minutes. And I'll spend 10 minutes just asking questions.
And they're like, why do you keep?

Speaker 1 Like, I just want you to solve my problem. And I'm like, and I just keep asking questions.
They're like, it's so interesting. And then I ask questions about 10 minutes or so.

Speaker 1 And all I'm really doing is trying to understand their stimulus response. Like, what's the pattern that they're in?

Speaker 1 And I ask the question, they ask the questions, and eventually I'm like, okay, this is the pattern you're in.

Speaker 1 And because they paid for me to coach them, I'll tell them, like, this is the pattern you have. Like, you got it, like, here's the tweak.
This is how you change the pattern. Right?

Speaker 1 Right now, every time you say this, you default it. And you see it somewhere in their face, like they'll talk about their business, and they'll sigh, and they'll get sad.

Speaker 1 And they're like, they'll look around. I'm like, I can see you.
Like, you're not going to have success in this business. I can see that, right? I see the response.
It's happening.

Speaker 1 The pattern's happening. It's showing up on your face and I can see it by asking a couple of questions.

Speaker 1 And sometimes they're excited about the business but then you ask about their team or you ask them about traffic or about whatever the thing is right and you see the they see the response this the physiological shift in their countenance happens because of that and I can stop and be like okay there like you are so happy tell me about your vision and the second I asked you about your team everything dropped I was like I saw the pattern right we got to fix that pattern if you hate your employees you got to go you got like there's the pattern so either you got to learn how to love them or you got to get new employees or like whatever that thing might be right or sometimes I see see people who they have this response where it's like they want to grow a business but they have pain associated with it right I have a friend who

Speaker 1 man this is probably 20 years ago he had way too much way too much success too fast and it destroyed him his life his marriage got into drugs alcohol like lost everything And it's fascinating now.

Speaker 1 He's come on the other side of that. And I watch him as he starts new eras of his life.
He starts having some success. And every time he gets this little glimpse of success,

Speaker 1 he just self-implodes. And he doesn't understand why.

Speaker 1 I keep trying to tell him,

Speaker 1 I'm like, because you liken success to ultimate failure. So even though you consciously want success, your body's like, last time I had success, this is what happened to me.
Right?

Speaker 1 And so it's built patterns to make sure that you never happen that that ever happens to you again. So because of that, he can never have success.

Speaker 1 I'm like, you got to become hyper-aware of that pattern, right? And then you got to go create new patterns. Because until you do, you will never, like your subconscious is moving so fast, right?

Speaker 1 what I say 27,000 times faster in your conscious mind as soon as you're thinking about it's already not happening like you can feel it you can see it people can see it externally on on you right when you think about it when you start going towards it and so it's just such a key to start understanding those things and so think about any area of your life you're not happy and think about this excuse me think about the stimulus as they're happening and then the pattern that's automatically responding okay and you have to come back and say look for me to be more successful it's not for me to work harder or work longer hours or do anything it's me fixing the stimulus, the response to my stimulus, fixing the pattern, rebuilding the pattern in a new way, right?

Speaker 1 Me coming from middle school to wrestling in college, like I could put in 20 hours a day and I'm not going to get any better because my elbows are always out because that's the pattern I drilled my entire middle school, right?

Speaker 1 I have to stop that. I have to change the pattern.
Give them the right stance and then drill that as many times as possible till that becomes the pattern.

Speaker 1 The ruts get deeper and deeper and deeper, right? It moves from being conscious to subconscious. Now I'm out there wrestling.
I don't even know what's happening. I shake hands.

Speaker 1 everything disappears, and I'm wrestling, and all of a sudden, it's like I feel like I don't even know subconsciously, 27,000 times faster.

Speaker 1 Subconsciously, my brain's like, feels he moved, that means his legs open, boom, right? Like that fast, in position, shot, elbow correct, like boom, and like it happens, right?

Speaker 1 But that's the way the game is played. And it's not just in athletics, it's in business, it's an entrepreneurship, is in relationships, it's everywhere.
And so that is the key.

Speaker 1 That's the thing you guys have to learn and understand and master. Okay, really quickly before we move on, do you guys have a funnel, but it's not converting?

Speaker 1 If so, the problem 99% of the time is your funnel is good, but you suck at selling.

Speaker 1 And if you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by clicking on link in the description or going to sellingonline.com slash podcast right now.

Speaker 1 Okay, so to wrap everything up, if you want to change your life, the master key, okay, is again number one, you have to start becoming really, really good at recognizing the patterns, right?

Speaker 1 What's the pattern?

Speaker 1 Okay, number two is realizing that between the pattern, between the stimulus and the response, the trigger and the pattern there's space and in that space you have the opportunity to stop and to choose the pattern you want right it's the pattern interrupt you gotta you gotta like interrupt the pattern there's some space and then from there you're rebuilding with a new pattern and you gotta drill that new pattern until it becomes second nature until it becomes the default until it becomes the response and when you do that then when life comes at you business personality whatever like like you've created you've created the correct pattern that's going to take you to the result you want and that's literally the key it's so fascinating because for years my life, I've tried so much to like outwork it, outdo things.

Speaker 1 And like there's, there's a lot that goes to hard work, right? And hard work is good at helping you build the habits and the things I have. So I'm not against hard work.

Speaker 1 In fact, I love hard work probably more than most people.

Speaker 1 But what's crazy is like instead of like trying to push a car up a hill where someone inside's got the foot on the brake, if I can stop, like take the foot off the brake and like fix things, you know, change the pattern, then it becomes really simple and really easy.

Speaker 1 And so yeah, that's what I want to share with you guys today. I hope it was helpful for you.

Speaker 1 It's fun for me to talk about this kind of stuff because most of the time I'm talking about business and it's like the reality is like the squeeze page isn't the thing that's holding you back.

Speaker 1 It's your ability or your willingness to follow, like to get out of the pattern that's holding you back and get the right pattern.

Speaker 1 Like, that's really the bulk of what I do with people when I have a chance to work one-on-one with them. It's less about the tactics because the tactics of business is actually pretty easy.

Speaker 1 The hardest thing is like recognizing and rebuilding your patterns that allow you to actually execute the game plan. Because the game plan is simple.
I've read about all my books.

Speaker 1 You've got any of them. You've got dot-com secrets, expert secrets, like you have all the books.
You've got the plans. It's just your response when the thing hits you.
Okay.

Speaker 1 What does Mike Mike Tyson say? Everybody's got a plan until you hit in the face, right? You have a plan consciously, and you hit in the face, and your subconscious takes over.

Speaker 1 And depending on how you've trained that, depending on the patterns that you have... consciously built to correctly respond to the punch in the face is how the success looks on the other side of it.

Speaker 1 So that's, I hope that helps. Thank you guys so much for listening to the show.
I appreciate you all. Thank you for allowing me to serve you guys.
I love it. I love you.

Speaker 1 I cannot wait to see how you change the world. Thanks so much.
And we'll talk to you guys all soon. Bye.