How MrBeast Handles Endless Hate & Still Impacts Millions of Lives

1h 44m
MrBeast reveals the brutal reality behind building the world's largest YouTube channel and changing millions of lives through #TeamWater, ethical business practices, and masterminds that accelerated his success 20x faster. Discover why surrounding yourself with obsessed collaborators is the single most controllable factor in achieving greatness, plus his framework for balancing world-changing impact with mental health and family relationships.

Listen and follow along

Transcript

There is one main thing that is blocking you from reaching your full potential, and it's all because you're trying to do everything alone.

And that's a big problem because real growth happens when you build a community, when you're in a room full of people who want to see you thrive, who support you, becoming your best self.

And if that's something you're looking for, then make sure to join me at the Summit of Greatness live at the iconic Dolby Theater in Los Angeles, down in Hollywood, September 12th and 13th.

Because this year is a powerful lineup of incredible speakers and performers like Gabby Bernstein, like Dr.

Tara Swart, like Brenda Brouchard, Amy Purdy, and so many more inspiring surprise guests.

You'll experience a couple days of transformation and inspiration and deep connection with a community that actually gets you and wants to see you thrive.

Tickets are selling fast.

So go to lewishouse.com/slash tickets right now to get your seats, bring your friends and family, and I can't wait to see you there at the summit of greatness very soon.

Welcome back, my friend.

Today we have the largest creator in the world.

His name is Jimmy Donaldson, but you know him as Mr.

Beast.

With over a half a billion subscribers on his YouTube channel alone, a billion subscribers on all of his platforms, hundreds of millions of views per video, Jimmy is using his platform to also plant trees, clean up oceans, feed millions, and now provide clean water to communities around the world.

And that's one of the things that I appreciate the most about him: he's not only building massive multi-billion dollar companies on the back end of his media empire, he's also doing it for good and serving communities around the world.

And you can learn more about his current campaign at teamwater.org, where he's raising $40 million to give give 2 million people clean water for decades to come.

We made a big donation here at the School of Greatness, and I encourage you to make one as well over at teamwater.org.

And I sit down with Jimmy to go behind the scenes on what it really takes to build one of the most impactful brands on the planet.

Also, with the success that he has, he has a lot of criticism.

And I've never heard him talk about what he shares in this episode, about how he deals with the criticism to to stay focused on his mission and also continue to give when people are constantly criticizing him at different levels in his career and his business.

We go behind the scenes process of creating viral content with global impact and why philanthropy and business aren't mutually exclusive and how to do both well.

That and so much more in a very in-depth conversation here.

If you're enjoying this, make sure to share this with a few friends that you think this would inspire as well.

Subscribe to us over on Apple Podcasts or Spotify.

And let me know what you think over on social media.

We'll be sharing this out everywhere.

So make sure to share this with a few friends.

Also, our annual conference, Summit of Greatness, is happening in Los Angeles at the Dolby Theater, September 12th and 13th.

Make sure you get your tickets because tickets are selling out fast.

There is limited seating.

We have an incredible lineup of speakers.

And if you are looking to take your business and your your life to the next level, if you're looking to unlock some untapped potential that's inside of you, then this is the year to show up to Summit of Greatness.

Some incredible, magical surprises will be happening on stage.

Make sure you get your tickets, summitofgreatness.com.

And I hope to see you very soon in Los Angeles.

Okay, without further ado, let's dive into this episode with the one and only Mr.

Beast.

Introducing the new Dell AI PC powered by the Intel Core Ultra Processor.

It helps do your busy work for you so you can fast-forward through editing images, designing presentations, generating code, debugging code, summarizing meeting notes, finding files, managing your schedule, responding to Nicole's long emails, leaving all the time in the world for the things you actually want to do.

No offense, Nicole.

Get a new Dell AI PC at dell.com/slash AI-PC.

How those ahead stay ahead.

Being smart with your money is one of the best ways to invest in yourself and your future.

With State Farm personal price plan, you can create a competitive price just for you when you choose to bundle your home and auto insurance.

That way, you can keep more of your money focused on your goals.

Like a good neighbor, State Farm is there.

Prices are based on rating plans that vary by state.

Coverage options are selected by the customer.

Availability, amount of discounts and savings, and eligibility vary by state.

And now, a next-level moment from ATT Business.

Say you've sent out a gigantic shipment of pillows and they need to be there in time for International Sleep Day.

You've got ATT 5G, so you're fully confident, but the vendor isn't responding.

And International Sleep Day is tomorrow.

Luckily, ATT 5G lets you deal with any issues with ease, so the pillows will get delivered and everyone can sleep soundly, especially you.

ATT 5G requires a compatible plant and device.

Coverage not available everywhere.

Learn more at ATT.com slash 5G network.

Welcome back, everyone, of the School of Greatness.

Very excited for our guest.

We have the inspiring Jimmy Donaldson, Mr.

Beast, is in the house.

Thank you for having me.

That was a good idea.

Yeah, that had good echo and everything.

Great start, man.

I want to share a few things that you've done to really change the world in a powerful way.

I'm going to just close my ears.

I don't like hearing people talk positively about me.

Go for it.

This is what has been done online that I've seen of you.

This maybe is different by now, but this is the stats.

Over 23 million trees planted with Team Trees.

With Team C's, 33 million pounds of trash removed.

With Beast Philanthropy, over 50 million pounds of food, 42 million meals, 7.7 million people fed, many other things that you've done to help people through that.

You have over 414 million subs.

By the time this comes out, it's probably 450 million subs on YouTube.

And with Team Water, You are aiming to raise $40 million to bring clean water access to 2 million people around the world for decades to come.

And you do so much good in the world and yet you get criticized so much.

Oh, you're just jumping right into that.

And I read a tweet of yours, I think it was maybe a week or two ago that said, you know, something along the lines of there are tons of people that will never volunteer for anything, that will never donate a dollar, and yet they still criticize me for all the good that I do.

Yeah.

How does it make you feel to know that you are literally changing the world through resources, time, money, attention to serve humanity, and yet people still criticize you.

Yeah, I mean, that's a, that's a fun one to start off on.

I mean,

the more I think about it, the thing is, my audience is so big.

Like, we get 150, 200 million views a main channel video, which when you think in terms of humans alive, you know, there's 8 billion humans, 1% of that's 80 million.

Like more than 1% of people on the earth, you know, are watching every single video we make.

And so

it's impossible at this scale to make a piece of content that, you know,

100 million people will all conventionally be like, this is perfect because there's different cultures, different languages, people are raised differently.

So it's more what I look at.

It's like, what of the, what is the percentage of that 100 million that are happy with what I do versus mad?

And like, you know, if 99.5% are like, this is amazing.

And they're on board and, you know, it inspires them to go do good.

But and only half a percent are like negative.

Well, because my audience is so large, that half a percent is larger than most people's online following.

So it can seem really loud.

But in the grand scheme of things, it's like, oh, when you look at it percentage-wise, it's really not that big of a deal.

So I think at the start, like one of the big ones is we helped a thousand blind people see again through cataract surgeries.

And we did all around the world.

And people are very vocal about that.

For whatever reason.

They didn't like it.

Well, they're just like, well, why don't you help them off camera?

And I was like, well, we use the videos and the brand deals and ad revenue to do it.

Like,

if I didn't make a video on it, we just wouldn't be able to do it.

Cause that's, you know, over the course of our channel, we spent, you know, tens of millions of dollars on helping people.

And so, um, and most people, after I said that, they're like, oh, yeah, that makes sense.

And then you have, so it's just looking at it from a percentage standpoint, that helps, but it's still like kind of funny at the same time.

But I, I'm just going to do it.

I mean, even if 50% of people complained, I mean, it's just like.

You still do it.

Yeah.

Why not?

Does it affect you in any way when you see it?

Or are you just like, it's part of the game?

I understand it.

And I'm going to keep doing my thing.

Well.

To be fair, not all criticism is invalid.

Like sometimes people would be like, you know, you make this video on helping people, but you don't, this is when I used to see it back in the day, but you don't really give the viewers that act like a way to go further on and do more.

And like, that is a valid criticism.

So now we try to, you know, direct them towards like, here's how you could actually do help.

Like, we just recently did a video where we gave 2,000 people prosthetic legs that didn't have legs so they could walk again.

And in the middle, we did a whole segment about how if you know someone who grew out of their prosthetic legs, which is pretty frequent, like if you get one at a young age, you know, through puberty, you're going through multiple different ones.

And then people just don't know what to do with the old ones.

And there's a clinic who literally takes recycled prosthetic legs, picks them up, which is like dirt cheap, and then gives them to the poorest, the people who can't afford one.

So something that would have cost someone $5,000, they can now get for like 100 bucks because it was just something that someone was going to throw away.

And so like, that was an example of like, here we're helping people, and then we're also telling the hundred million people watching how they could help.

And, you know, I mean, it seems obvious in hindsight, but that, but that was a version of people saying things and I applied it and it was a net positive.

So, you know, it's,

that's really what you have to do is like when you get a bunch of criticism, if you're at my scale, you just look at it.

Majority of it is just going to be people hating because, you know, people are miserable in their own life.

They're just going to complain.

And so if someone leaves a comment like,

you know, you should kill yourself, this sucks.

Do you even put effort in?

That's not an objective comment.

That's like a thing that you should read and just be like, okay, like, delete.

That was worthless.

But if someone is like, hey, here's some ways I think you could improve or some way you could have, you know, helped people in this situation better, blah, blah, blah.

That's like an objective comment, which of the bucket of hate comments is going to be a very small percentage.

And those are the ones you look at and you're like, you know, is there truth to this?

Yes.

Okay.

Consider it.

If not, throw it out.

And then you just move on.

Yeah.

You know, so you look at some of the criticism or the feedback and you apply it if it's if it's relevant yeah i look at all of it with that angle and uh because like at the end of the day i will never say my videos are perfect you know what i mean there's none of us are perfect even your podcast probably has ways it could be better so it's uh it there's no reason not to 100 you know yeah so you don't take it personally then i will that's the back when i was younger yes because i've been doing this every comment you're like i work

yeah when i was yeah i started when i was 11 i'm 27 now so in my teenage years like even if someone said something that wasn't objective like kill yourself your videos suck that would hurt.

Like it would hurt a lot.

You know, I'd be like, man, I, I would think like I put, you know, 50 hours into this and no one else is doing things like this.

And it would hurt my feelings.

But then, you know, after you get that millions of times, it's like a muscle.

Like your brain kind of gets used to that stuff.

And you just like.

I'm like so numb to it.

You could leave the nastiest comment on my YouTube video about me.

And it's like, my brain's just like, it's not objective delete.

And I just move on, which

part of that is I've just been exposed to it for, you know, I've been doing this for more than half my life.

So I've just been exposed to so much of it.

And the other part is you just eventually realize like it just is pointless.

Like it like, you know, you're never going to make everyone happy.

And so you just figure out where the line is.

And if you're content and happy with it, and majority of people who watch it are happy with the piece of content you put out, what else can you do?

You know, you'll go crazy and quit if you try to make everyone happy.

For the younger creators who are, who look at you as an inspiration, because millions of people do, probably billions of people do, and who want to be like you or want to create their own YouTube channel and create content in some way,

what advice would you give to them if they're they're getting lots of negative criticism or if they're getting personal attacks about the way they look or the way they speak maybe not just you're an idiot die but like oh you look ugly yeah or you sound like a dummy like what advice do you i'm the perfect one for that because when i was a teenager i had horrible acne i mean i still have some acne scars on my forehead from it because no one told me not to pick my pimples in hindsight don't pick your pimples it's obvious but no one told me that um i had horrible acne i was so awkward i couldn't speak in coherent sentences i mean it's a miracle that i'm the number one youtuber in the the world.

If you look at 15-year-old me, no one on the planet would have ever guessed I'd even be one of them.

That's supposed to be the guy.

Yeah, like it doesn't make any sense.

So, um, I mean, truthfully, it's just you just, you can't be someone you're not, um, but you also are who you hang around.

And so, as I've hung around more normal humans and less data nerds, I've learned how to form a sentence and not just speak in retention charts, which, you know, because at that point in my life, everyone I was around was just hardcore studying YouTube and studying thumbnails.

And now, you know, because I have hundreds of employees, I have more exposure to people who actually go outside and live normal lives and so i'm more up to date with certain things like that so um but uh yeah usually like do what you can work out get lean you know for me with the acne i took accutane and then once you do what you can i mean it just is what it is you know like my teeth could be better or my hair you know like whatever there are random things that could be but at that point just ignore it because because there's not nothing you can really do about it is there any is there any strategies you had around navigating the either the mental or emotional side of the critiques like that you would give to younger audience as opposed to just get jacked get leaned yeah no it's what i was saying earlier it's uh just is it objective and is it something in your control then yeah consider it but you know most criticisms not and you just have to learn to filter it out and ignore it like that's just the big part like it was and it it's easier said than done it took me probably close to a decade to form that mental toughness but like you should be able to read a non-objective comment like I hate you, you suck, and just feel nothing in a perfect world and move on because having an emotional reaction to that does nothing for you.

You know what I mean?

And like fine if you have theoretically, you know, if you're getting 100,000 views of video and you're getting 300 negative comments, right?

Assuming you make a good video.

Yeah.

Then of that 300, filter out the 250 that are probably just bullshit.

And then the 50 that are actually objective, consider them.

Because yeah, no, no video is perfect.

And there's lots of creative, you should take from both sides of the spectrum.

Your most hardcore fans that love you, you should see what they have, which is.

probably going to be something more like, hey, we want more personality, things like that people who like you would say.

And then you should also take feedback from the people who hate you the most because they still have pretty valid feedback quite a bit at times that, you know, people who don't watch you every single time might have a different viewpoint on your videos.

Yeah.

Speaking of criticism, again, you get a lot of it.

And I think it's something that a lot of people struggle with just in their personal lives, whether it's online or their friends or people.

It's funny because people, a lot of your audience isn't going to know who I am.

They're going to think like everyone hates me.

No, no, no, no, no.

Yeah.

It's a very small percentage, but I know you talk about it like I do all this good, but people still criticize me, right?

So I just, I just threw that tweet out on a whim, but but yeah.

But I think it's valid, though, because you're calling out people that

critics, no one ever built a statue for a critic.

I think that's a quote or something.

It's like, it's a good quote.

And it's also critics usually aren't creators because I remember when I wrote my first book 10 years ago, I remember how hard it was.

And I put it out there and I got a few like negative reviews.

And I was like, who are these people?

And you go and research them.

And you realize they're not doing the thing they want to do.

And so they're upset, frustrated.

They want to do the thing you're doing but they're not doing it so most creators are not critics of other creators you're usually like okay maybe you don't like the person or you have a rivalry or something but you're not going to be negatively sending comments yeah you're going to be like all right he's working hard or she's working i don't know i'm pretty critical of my creative friends okay every time they upload a bad video i call them i'm like bro you're better than this

that's positive feedback this is not like some troll you know you're not a troll yeah it's not hey what the you're lazy yeah yeah yeah you're you're you're supportive in your criticism right yeah there's a lot of people that just won't show their face with a criticism yeah and they're not doing the thing they want to be doing and my my question for you is

what impacts you more other people criticizing you or your own criticism of yourself uh

other people criticizing well i mean At the end of the day, like I'm I am my biggest critic.

Like that's why the videos are what they are because I hold them to the highest bar in the universe higher than any other creator.

And

I think I like, I'm weirdly, I enjoy reading a bunch of criticism.

Like, once I filter down the objective ones, I try to, you know, see if there's anything I can derive from it.

But at the end of the day, like, I'm not going to change anything just because I see one comment about it.

It's more, is it, is it inspiration of something I never thought before of before?

And once I start thinking on it, do I actually think they'll make the content better or approve me as a person or whatever?

And that's why I apply it.

But even if you, you know, 10,000 people left the same exact complaint on a video, I wouldn't change anything unless I wholeheartedly agreed with it.

Gotcha.

Okay.

Yes.

You're a bigger critic than on anyone else oh yeah you're like okay gotcha yeah and do you feel like you've made it with 400 plus million subscribers and all the impact you've made no but because i'm 27 and every year we're making better videos and stuff so i mean there's no doubt in my mind when i'm 37 and 47 and 57 will be you know exponentially better than we are now there's a video you have

almost 10 years ago yeah when you were oh did you see my tweet about that yeah when you could i explain this one yeah yeah so you did the video too oh well you have i think the one Well, I have the video.

You have high me in five years.

So when I was 17 years old, to everyone listening,

I just like got home after history, or I was studying for a history test.

Wore it out of my mind.

I hated school.

I hated it with the passion.

Me too.

My mom's like, go in your room and study and lock me in there.

And I just was like, you know what?

I turned my phone on and I recorded a video and I said, hi me in a year.

On this YouTube channel in a year, I think I'll have blank subscribers.

Then I hit stop recording and I hit record and I was like, in five, like, hi me in five years.

And YouTube has a feature where you can uh upload a video and schedule what date it goes live so i uploaded this video scheduled it yeah private and it scheduled it for exactly five years from that day later and in that video i'm like hi me in five years and i tried to predict how big the channel will be and i was way off on that one and then you had 8 000 subscribers at the time you're like i hope i have a million subs exactly something like that's what i said in the high me in five years and so

and uh i'm 27 now i did this when i was 17.

it's been nine years and 10 months almost almost 10 years yeah so two months and high me in 10 years will go live.

So when I had 8,000.

Yeah.

When I had 8,000 subscribers, I'm in my room talking to my phone.

I look like a little child.

I don't have a beer because my school.

I'm sitting down in the ground.

There's like a desk behind me.

Exactly.

It's like a wooden shelf behind me.

And I'm 17 years old, still in high school, 8,000 subscribers.

And I'm like,

when you see this video, it's 10 years in the future.

And here's how many subscribers I think you'll have.

And that goes live in two months.

And I have 420 million subscribers now.

And I tried to predict when I had 8,000, you know, what it'd be.

Oh,

haven't watched it yet, but I know it's way off.

Yeah, there's no way.

You said, I hope I have a million in four years.

You're like, I really hope I have a million or five years, right?

Yeah.

What did you have at in five years?

Do you remember?

Uh, no, I have no clue.

It was probably like 20 million.

Five years ago is

five years ago is when we did Team Trees, which was 20 million trees to hit 20 million subscribers.

So yeah, 20.

Wow.

Yeah.

So you were like 20x what you thought you would get in five years.

What do you think you said in 10 years?

Five million?

You don't know.

Yeah.

I probably said something like, I hope I'm just doing it as a job.

You know,

I said that in the first video, too.

Yeah, that was like a big thing for me.

It's like, yeah, at 8,000 subscribers, you're just, at that point, I was about to graduate high school and everyone's like, what are you doing?

And I'm like, a YouTuber.

And they're like, you're crazy.

What is wrong with you?

My mom is like losing her mind, thinking she just wasted her life raising me.

Everyone around me is like, what is this deranged pimple freak doing?

Like, there's no shot he's going to be a YouTuber.

And like,

So it was more, I just wanted to be a YouTuber.

That was at that time, that was all I wanted because I was like terrified I'd get out of high school and then

not make money.

You know, wow.

If you could go back to right before you shot that video 10 years ago, and you could sit down in front of your 17-year-old self on the ground with like the, you know, little desk behind you and a history test the next day.

Yeah.

And if you could give three pieces of advice to your 17-year-old self.

I know what the first one would be.

What would it be?

Buy Bitcoin and hold it up and have the wallet locked until 10 years later.

You know how crazy that?

You're making money right now.

It was probably like a thousand bucks back then.

Imagine, well, I didn't have any money, so I wouldn't have been able to.

But yeah, I would just, well, I would take that time to give myself advice, which is just that's what I'm saying.

What would you say advice to your younger self?

It's, it'd be similar to what I'd tell a lot of younger creators and entrepreneurs is like, whatever timeframe you think it's going to take to achieve something, it's probably going to take three times longer.

You know, and so if you think it's going to take two years to hit a million subscribers, it's probably going to take like six, seven, eight, nine.

Unless you're Mr.

Beast.

No, even for me, I started at 11.

It didn't happen until I was in my 20s or whatever, 19.

And so it's just, it's why, like Steve Dobbs says, you got to love what you do.

And that's like, yes, you can think of everyone always like points to a little outlier who did it in a year or whatever.

But if, and statistically, you're not going to be that outlier.

And so it's just going to take you a very long time.

And if you're just not deeply in love with what you do, you're going to quit before you achieve it.

Okay.

So that's the first thing.

I like that.

And that's, that would be the advice to give to people.

And for, I mean, it's what I ended up doing, but it would just be like, yo, just, you know, the only way to improve is just to keep doing it.

So the more videos you upload, the smarter the people you surround yourself with, the better you'll be.

I didn't meet other freaks that are obsessed with YouTube until I was like 19.

So like when I was 17, 18 or 11 to 18, I was basically just like, I didn't have anyone to talk to about it.

It was pretty brutal.

And I like to tell this story because, you know, parents are out there or younger kids hear this.

It's like, yeah, when you love something deeply and you devote your life towards it and no one else around you does, you feel like a freak.

You feel like an outcast and you, you know, it causes a lot of self-doubt that's not really needed.

And, you know, and your parents telling you you're a waste of time.

Everyone's telling you a waste of your time.

And it makes it, you know, very tempting to just quit and do other stuff but nothing makes you as fulfilled with that and like it's just your environment like because the second i got around um i i ended up bumping into like these three other guys online um that had similar subscriber counts as me when i was 18 19.

and i mean that was that was it like i went from people literally asking me if i was mute because i talk so little and like them saying shut up all you do is talk about youtube and what's wrong with you be realistic blah blah to we literally had a mastermind call every day for a thousand days in a row that's cool yeah i told this story on joe rogan people don't believe me i get tons of messages like you didn't do that.

But yeah, we, I met these other guys.

And for once in my life, like I could talk to them.

We no joke, like had a Skype call for 18 hours.

And I went from like not being able to hold a five minute conversation with a human to being able to talk with guys for 18 hours straight about, you know, studying retention charts and studying why certain videos did well and looking at, hey, these are the 50 best performing videos last week.

What did well about them?

Why do people click videos?

And we could, the only bottleneck was sleep.

Like if it wasn't for sleep, we would probably talk for a thousand hours straight.

You know what I mean?

And so, and we did that every single day for a thousand days in a row.

You know, we didn't drink, we didn't do drugs.

We didn't talk to women sometimes, not by our own choice, but we didn't.

They didn't talk to you guys.

Maybe it was women didn't talk to us.

But yeah, and we were just like locked in every single day.

And we all had around 10,000 subscribers.

But then we all hit a million subscribers within the same month.

So it's like, this shows the power of like helping each other.

I tell people.

All the time, and I've been a part of Masterminds for over a decade, that when you can be around other like-minded people, especially when you feel like you're the outcast, whether it be in your family or in your community or like the industry you're in and no one understands you.

Exactly.

Find two, five, 10 people that are doing a similar thing and grow together.

Your happiness levels will skyrocket.

Everything will skyrocket in your life because it's like, it's, it's just everything from your happiness to your fulfillment to your growth in that subject that you're obsessed over.

It's just, it's way more fun to work with other people.

I don't like working alone.

I like to work with other people, but also, you know, if with us, you know, we had four, five, it depends on the time of the year, people in it.

And, you know, a person C, you know, makes a breakthrough in their videos.

He now teaches everyone else and you're growing together and you're growing exponentially.

Like one of the like more relatable stories is like, there was a month where a guy named Jay made $150,000.

He had some videos blow up.

And, you know, to us, like 19, I'm a college dropout.

I mean, I didn't even really go.

I went for two weeks to a cheap community college because my mom said to go to college or move out the house.

I didn't have enough money to move out.

So I went for two weeks.

And then I just lied.

And I was making videos.

in the parking lot.

And, you know, I just had to move out before she got my report card because it's all zeros.

And so I'm a college dropout.

Another guy was a high school dropout.

Another guy was a college dropout.

Another guy just graduated high school and parent gave up on him.

Another college dropout.

So we're all just like all in, living and breathing.

This, you know, it's this or we're working at McDonald's.

You know what I mean?

Like that's the mindset.

And, you know, and one of those guys makes $150,000 a month.

And I was probably making $15,000.

The rest were making 10, 20 grand.

And it was just so inspiring to see like.

that's possible.

And then like to work with them to figure out why did these videos do so well?

Like, because you can see like how many people click on a video every minute.

And he was getting, what was it?

It was 2 million views in an hour so it was like wow 30 000 people a minute it was like 500 people a second were clicking on this one video and we're just staring at it on like he's screen sharing on zoom and we were so mind blown but that opens your eyes to like what's possible and i see that and it's like okay I mean, he's no smarter than me.

I actually literally know everything he knows.

So like, why can't I do that?

And then everyone in the group starts to think like that.

And you think bigger.

And then someone makes $250,000 in a month.

And it like helps expand your mindset.

It just in every way.

But I also, I think masterminds are more effective when it's not like this scheduled thing that everyone has to show up for.

It's just when it's just you meet up.

Yeah.

It's just like these are a bunch of freaks of nature that are just being freaks that work on something every day.

And they talk to you because they have no one else to talk to about it.

You know what I mean?

And I think those are the best kinds, not a hey, it's Tuesday at 7 p.m.

All right.

It's 8.30.

We're wrapping up the mastermind.

Did everyone get a chance to speak?

You know,

but you believe in the power of masterminds or having a shared group of people.

adding value to one another, sharing your secrets.

I always go as far as saying, like, if I never met those guys that did that thousand days in a row like instead of 420 million subscribers i'd be on like probably 20 million like it's that marginal of a difference wow yeah

i'll take 20 million you know

but it's still like yeah you you really had leaps and bounds yeah because of the collaboration of the group sharing ideas learning from each other being inspired And I'm hearing you say without a shared mastermind, a collective mindset of helping one another, you wouldn't be as far as you are.

And that takes a specific mindset from you because most people don't want to share what they're learning.

They want to guard their secrets.

And that's something you really do well.

But I want to acknowledge you, Jimmy, is you're talking about it, whether it's on podcasts, you're creating videos, content about it.

You're sharing your secrets, but you can give it all away, but it's so hard to do.

You know what I mean?

It's like people, they still have to do the work.

A lot of people aren't willing to do it.

Yeah.

Well, I have a lot of opinions on that too.

I mean, this works better in our industry as opposed to like, if you're a software developing company and you gave away the secrets and now someone just copy your code.

Like, obviously, it's not as ideal.

But in terms of creating content, I see other content creators as collaborators, not competitors.

And I think the more you help other people in our specific industry, they'll also help you back.

And the thing is, there's like, I think YouTube shorts, just like the vertical.

videos are getting 200 billion views a day now.

So it's whatever, 6 trillion views a month.

And long forms getting trillions a bunch of there are so many tens of trillions of views a year on YouTube that like me helping you improve your YouTube channel and how many views do you get a year?

Year, I don't know, maybe 15, 20 million a month.

Yeah, so if you're getting 120 million a year, even if I a thousand extra YouTube channel viewership, that has zero impact on me.

Literally, there's 100 trillion views to go around.

It doesn't matter.

So that's like, once you like fully internalize that mindset and you're truly giving to other people, I find it like people usually, you know, if I ask them a question, they'll be kind of guarded.

And then I'll just go through and just give them like 10 years worth of advice and just help, help, help.

And then, you know, now all of a sudden they're like, oh, okay, that's how it is.

I'll help you too.

And it's like, great, great.

And you develop that relationship with hundreds of people.

And then you just constantly, you just always got to make sure you're giving more than you're taking.

And as long as you do that, like you're good.

And you'll get so much more information just coming into you.

I've always been of that mindset is how can I give first?

How can I add value?

How can I serve someone's pain or problem or help them solve something and really not ask for anything?

If they want to give back, cool.

But just try to give it first.

And so I love that mindset of you.

I'm curious.

Do you, so you believe in masterminds or collaboration?

Of course.

Do you visualize or believe in manifesting the results you want to create from videos in the future or the businesses you want to build?

Do you believe in kind of the power of manifestation?

I would frame it differently.

I would just say I'm so obsessed.

It's all I think about.

It's all I dream about.

It is my life.

It is my reason on the planet.

It is all I really care about.

So

I don't know.

I don't really manifest.

It's just who I am.

I'm just always thinking about it.

You are manifesting.

I guess.

I mean, I am always in my mind two to three years in the future.

Like sometimes, like when we...

You're visualizing the future.

Yeah, but I'm not doing it because I'm manifesting.

I'm just doing it because it's just how my brain's brain's wired, and I can't, like, what else am I gonna think about?

You ever walk out of the grocery store or fill up your tank and just think, how is everything this expensive?

Feels like prices are going up everywhere.

And how great would it be if just once something actually just went down in price?

Well, at Metro, that's exactly what's happening.

They've lowered their prices and are giving you a five-year price guarantee on talk, text, and data.

One line, now 20% lower.

family plans also lowered oh and you also get a free 5g phone all with no id required and no activation fees stop by your neighborhood metro store visit metro by t-mobile.com or call to find out about their amazing offers bring your number not available if currently at t-mobile or with metro in the past 180 days guarantee covers monthly price of on network talk text and 5g data for customers activating on an eligible plan.

Exclusions apply.

Details at metro by t-mobile.com.

If you're running a business, you know that every time you miss a call, you're leaving money on the table.

When every customer conversation matters, you need a phone system that keeps up and helps you stay connected 24-7.

That's why you need Open Phone.

OpenPhone is a business phone system that streamlines and scales your customer communications.

It works through an app on your phone or computer.

So no more carrying two phones or using a landline.

With Open Phone, your team can share one number and collaborate on customer calls and texts like a shared inbox.

That way, any teammate can pick up right where the last person left off, keeping response times faster than ever.

Open Phone is offering my listeners 20% off of your first six months at openphone.com/slash greatness.

That's O-P-E-N-P-H-O-N-E dot com slash greatness.

And if you have existing numbers with another service, Open Phone will port them over at no extra charge.

Open phone, no missed calls, no missed customers.

This is an ad by BetterHelp.

These days, it feels like there's wellness advice coming at us from every direction.

Take a cold plunge, start a gratitude journal, cut your screen time in half.

And while all these are great tools, it can be overwhelming to decide what will work best for you.

The truth is, with so much information out there about mental health and wellness, it's easy to feel stuck, not knowing which steps to take that's why i always come back to this don't try to figure it all out alone using trusted resources and talking to live therapists can get you personalized recommendations and help you break through the noise with over 30 000 therapists worldwide better help is the world's largest online therapy platform having served over 5 million people globally it's convenient too you can join a session with a therapist at the click of a button plus switch therapists at any time as the largest online therapy provider in the world, BetterHelp can provide access to mental health professionals with a diverse variety of expertise.

Talk it out with BetterHelp.

Our listeners get 10% off their first month at betterhelp.com/slash Lewis.

That's better H-E-L-P dot com slash Lewis.

When you're making either,

you know, an outline for a video, whether it be in your mind or written or however you're doing it, and you're pre-planning the production for it, whether it be just an idea or actually mapping it all out or however you do this.

Are you visualizing the results of the people that you want to see watching it around the world?

Are you visualizing the number?

Are you visualizing how many people it reaches or how much you raise for donations?

Are you visualizing?

Yeah.

Well, and if it's not every video is a fundraiser, obviously for Team Water, what we're about to do, yes, like the donation conversion is very important because every dollar is literally a year of clean drinking water for someone to need.

But for the typical video, honestly, the main thing, here's everything you just said there, like the amount of people who reached impact, all these things really comes down to do people enjoy the video.

Because if people don't watch and enjoy the video, then it just doesn't get served.

And so, YouTube's algorithm is actually very great at incentivizing you just to make the best content possible.

So, really, all I do is I just look at how do I make the greatest videos possible?

How do I make a video that people will watch?

And at the end, they'll feel satisfied, they'll feel fulfilled, they'll want to watch another one of our videos, and they'll be like, That was a good investment of my time.

Because the only way you get 200 million views a video, which is what our videos do on average of the first 365 days,

but but they go they they do more than that on average in the first two years that's just the first year is that just the main channel or just the main channel yeah no our philanthropy channel it's like seven million videos but i mean like yes all the different languages all the other channels as well well we now we do all the double on one but to finish that train of thought it's uh the only way you get 200 million views of video is if one day you're getting a million views of video and you you you establish the habit in their mind that when i click on this channel i always enjoy it when i click on a mr views video it's a great experience the underpromise over deliver it's always good it's always high quality there's always a lot of effort put into it.

And then next thing you know, you're doing 10 million views of the video.

And those, but like, if you're constantly churning viewers, you're never going to get that exponential growth.

So you just need people every single time they click on a video to have a great experience.

And that only comes if you're making the greatest videos possible.

So really, it just comes down to make the greatest videos possible.

And the people who have been watching will keep clicking every time because the last 20 experiences have been great.

And you, you like, people, when you're considering what to watch, you factor all these things in, whether you realize it or not, when you're hovering on it and you're like, do I want to watch it?

Like if your last 20 20 times you clicked on that channel, you were like, That was a great experience.

You're going to click it on the 21st.

And the more you reassure them that it's a great experience, the faster they'll do it.

Like, there are obviously tons of people who have watched 100 Mr.

Beast videos, they don't even think.

They just see Mr.

Beast click because they're always happy when they do.

And like, all it takes is one bad video to destroy that trust.

Now it's like, oh, is this one of those bad videos or is it one of the good ones?

Because I kind of like this other YouTuber.

I don't know if I want to take the risk.

So you just don't give them like there is no risk.

Every time you enjoy it.

And so, yeah, greatest video possible.

Are you, when you're in the editing process are you thinking to yourself oh this isn't good enough we have to change it more or of course or do you pre-edit and you're just like i know this is going to be the result well i mean what i was saying yeah when um

when i was younger more the pre-edit stuff but the thing is that's that's interesting is as you know um I've just become more of a business person because, you know, my teenage years, I was just studying content creation, but that doesn't really translate well into running a multi-hundred person company, obviously.

I, you know, I, I, it just clicked in my head and it's obvious now, but in hindsight, if when you're 21 with no mentors, you're just making it up as you go.

It's not as obvious that, you know, an editor who spends 100% of their time editing and it's lived and breathe editing their whole life is obviously going to run circles around me when I can only spend 15% of my time.

Even if we were apples to apples, same skill level, he can still spend or she seven times more time than me.

So.

Yeah, it's, it's more trusting in the great people we hired.

And like we have editors that are just actually better storytellers than me.

Like they just are because they study it all day.

They watch a lot of movies that they study storytelling.

They like, you know, my idols are more entrepreneurs.

Their idols, it's going to be Steven Spielberg.

It's going to be Christopher Nolan.

It's going to be directors.

You know, they're going to list directors I've never even heard of, you know.

And so like, obviously they run circles around me.

So it's been like, it just depends what year of my life you're talking about.

The younger I am, it's like, yeah, I'm micromanaging it.

I'm visualizing the editing things.

And the older I get, it's like, you know, this is what I think is great.

Here you go.

But, you know, if you can put the footage better together better, like, do your thing.

So is it more of a, you know, because I've heard you talk about data and and analyzing retention and charts and all these things and obsessing on 18-hour Skype calls or Zoom calls about retention with people.

Oh, this is pre-Zoom.

This is pre-Zoom.

So I've heard you talk about data and kind of the science of it.

Yeah.

How much of your process now is around data and science versus art and creativity?

Yeah, well, that's a great question.

And this is what is crazy.

YouTube's algorithm, it does such a good job at just giving people what they want.

It's like the more you study the data, the more it just tells you, make videos people want to watch.

And so, you, it's, uh, I've said this a bazillion times, so my fans are going to be like, oh, he's saying it again.

But the more you study the YouTube algorithm, the more you realize I should be studying mass, you know, psychological behavior.

Like, I should be studying humans and what they like.

The algorithm just rewards them what they want to watch or gives them what they want to watch.

So it's like, it's more just looking at our past videos and seeing, like, what are the things people found funny?

What are the people, things people liked?

What are, what is the right pacing where people enjoyed it and didn't think it was too fast or too slow?

And it's just like, it's that.

And then, because you can, so you, you use the data to come up with what are the confinements that like people like.

And then you, the team, and you know, it used to be me.

Now I have a lot of people who help, you know, the team experiments.

How do we be creative and like, you know, level up and do the storytelling within these confinements?

Cause we know, like, theoretically, people don't want to watch a two-hour long video.

No one's coming to YouTube.

Most people aren't coming to YouTube to watch a two-hour long video.

They also don't want to watch a five-minute video.

So we know like, hey, the video is probably, especially right now, over 50% of U.S.

watch time on YouTube is on television.

People on television, so like we used to make 12, 13 minute videos when it was more phone heavy.

But people on television, they don't want to just watch a 10-minute video.

They want to commit.

A lot of people are eating food.

Like the sweet spots above 25 minutes.

So now it's like 25 to 35 minute videos.

So it's like, that's not a creative art decision.

That's a data decision.

But, you know, well, the more granular you get, then it starts to become more creative.

You know, so because it's making sure people like it.

Is there ever a time where you want to.

create what you want to want different than what the algorithm wants where you're like i really want to cool some do some cool creative different content.

Yep.

But I know it's not going to get the views because it's not hitting people.

Well, here, let me, let's change the question though.

You said,

do I want to create content that's different than what the algorithm wants?

But the algorithm is a reflection of what people want.

So what you're actually asking me is, is there every time you want to create content that's different than what people want to watch?

Yes.

And the question is, no, because I get joy out of entertaining people.

Like, that's why I'm doing this.

I don't want to make content people don't want to watch.

So that seems like, and maybe, you know, artsy people might see this and be like, ah, and want to throw up.

But in my case, like, you know, I, I deeply enjoy entertaining people and going above and beyond.

And so, you know, I love that the data will tell me what they enjoy, what they like.

And then I can like actually give people what they like, you know, within my own creative ways.

Yeah.

So you don't feel like you're creative, not creative enough to like do something different.

You've like, I love doing what I'm doing.

And it's like the next video we're about to upload is I bought a private jet and I told a pilot if he lived in it for 100 days, he could keep it.

Like no one else is.

Yeah, I don't feel like we're being constrained creatively, to be honest.

Like the kind of stuff we're doing is pretty cool.

Yeah.

It's pretty out there.

Well, you talk to maybe Spielberg or Christopher Vanolen, and they may have a different perspective.

Of course.

Say, I want to make a two-hour storytelling, you know, love story or whatever it might be, or sci-fi movie or something.

And that's why a lot of people love them.

And that's why my editors probably like him more than they like me.

And so there's different styles.

Like, and that's, you know, there's 8 billion people.

Some like some content, others like others.

Exactly.

But yeah.

I saw you

say somewhere once that if my mental health was better, I wouldn't be as successful as I am.

Yep.

I'm curious, on a scale of one to 10, how is your mental or emotional health, 10 being the best?

Yeah.

And what is your definition of success then?

Yeah.

Well, on the it honestly oscillates.

You're not the same every day.

Right now I'm coming off just some of the most intense shooting of my life.

So it's it's definitely sub thinking.

It's down or it's sub like five.

It's probably like sub five.

Yeah, well, it's just because, I mean, uh, you know, we had a big project.

You know what it is, but I don't know if I can release it yet.

But, you know, I I was filming 15 hours a day for 40 days straight.

I mean, it was, and it was at nighttime.

I was telling him before the podcast, for a lot of our projects,

the visuals is much better if you shoot when it's dark out and you shine spotlights versus if you just shoot during the day because spotlights don't do anything when the sun's out.

And then you're at the mercy of the angle of the sun and the sun, you know, if there's a cloud, it can be less intense.

If there's no clouds, it's just beaming on you and you have these weird shadows.

And so we like to do a lot of shooting at night.

So, I mean, we were filming from like, you know, 8, 9 p.m.

till 10, 11 a.m.

every day just for this one project.

And I still have all these other projects.

And I was averaging, you know, well, in June, I was probably averaging six hours of sleep a night and I wasn't working out because I was filming so much.

And so I'm coming off the back end of that project.

And now, what typically happens is when we do a big project, like, because I have a lot of channels, we have one of the largest gaming channels in the world, our channel that revolves around our charity, which donates all the money and feeds people in need.

We have the main channel that I have to make TikTok content.

We do a lot of short form.

We do Instagram and blah, blah, blah.

So when I like do something big on one of those platforms, everything else gets neglected.

And like when I come back from from finishing that project, now it's like the other six little, you know, um businesses are like fighting for my time.

And so you got festivals, you got everything.

Exactly.

So it's uh um

that's it's just interesting.

Like uh when we finish a big project, like everyone's celebrating.

I'm like, huh, I don't know what it is, but I know like eight other people that are in charge of my eight other companies are about to ask for a ton of my time because I basically ignored them for the most part the last month.

And it's so like when we do a video, when we go to Africa and build wells and I'm gone for like 10 days, you know,

I know that 11th day when I'm back, like it's booked 20 hours.

And I know the 12th day, 20 hours.

And then the third day, 15 hours.

And then the fourth day is when I can like start to pre-plan, but I already, I don't, I don't know what it is, but I just know like the gaming channel is going to be shorts is going to need me to record TikTok's going to need me to record feastables need me to do this and that.

And yeah.

You're a machine, man.

Yeah.

It's, well, it's interesting because like normal companies, you know, it's like the CEO at the top and it's like a pyramid.

But for this kind of company, it's like almost inverted because I am the product and it's like everyone depends on me.

And if I don't show up and film, you know, we don't upload.

So how do you navigate the next five ten years then as the product where everyone relies on you how do you continue to scale your time your energy your talent to serve all the businesses and the billions of lives that you're impacting yeah it's a great question and that obviously my goal is to build one of the largest businesses in the world one day and so um because i just love building and uh so that's why we stepped into beast games which is a streaming show we did so we for people who don't know we have our youtube channel which is the largest in the world then uh last year we dropped beast games which is a reality show.

Most contestants of any reality show in history with the largest sets in history, with the largest cash prize in history.

Someone won $10 million, larger than the previous highest cash prize was Squid Game 4.5.

Yeah.

So two, it was.

They crushed.

Yeah.

It dominated.

And it became the most viewed unscripted show in Prime Video history.

And so that was like stepping into streaming.

And then now the next step is we're going to do shows like, I want to, I think the easiest forte is like.

like America's Got Talent or Shark Tank or whatever.

And I'm one of the hosts for your first few seasons.

And then we're, you know, I drive my audience.

They get it.

They see the formats really good.

And then I could phase out over time.

And they keep watching this because it's a very high quality, great show.

And so obviously we need to start making way more content without me.

And just because I can't live like I am now forever, I do think like we have other talent and people in the videos, like, you know, my friends.

And I think they should step up and, which they know and we're working on and do some more things.

So, you know, I could be there for 70% of the video, maybe not 100%, you know, and things like that.

So it's in the works because, yeah, ideally, you know, we're making 20, 30, 40 hit shows a a year.

We have dozens of YouTube channels, but you know, I can't be in all of them, nor do I want to.

That would be way too much work.

I'm already, I'm already like filming way too much.

But it's building the teams, the talent, the platforms to really help scale it.

Yeah, exactly.

Which we have a lot of the teams and stuff.

Now we just need more of the talent.

Like we have a 300-person crew that just makes the most viral videos in the entire universe

every two weeks.

Yeah.

So then we have tons of data and we have tons of ideas.

So it's more just, honestly, just getting around to it.

It's amazing, man.

Before I get into the next question, question, actually, I wanted to do this earlier, but I want to make sure we talk about Team Water a few times throughout this video because I think,

you know, a lot of people overlook the impact.

And I'm going to keep coming back to this because even though you don't like talking about it, I do it just to do it.

But yeah.

But I think it's, and I, and I know you get criticism sometimes for, why do I talk about it, make these videos?

Why not just do it behind the scenes?

Yeah.

I really believe that we should be.

I've been donating and building schools for over 13, 14 years for kids around the world as well.

Not at the level you've done, but I've been been involved in the organizations that I support.

And some of the stuff I talk about, because I want to inspire other people to do it and other stuff I don't talk about.

I think there can be a balance, but what you're doing is you have a platform and you've made a decision to talk about it to inspire people.

And if you don't talk about it, other people aren't going to do it unless they feel called to take action.

So I want to, before we go into the next questions, again, you're aiming to raise $40 million to bring clean water to access to 2 million people around the world for decades to come.

August 1st is the launch day.

Yeah.

Can I tell him about it?

Tell me where to go.

Yeah.

Well, so what he's referring to team water.

So for context, because a lot of your viewers are probably older, haven't don't know who I am.

We, uh, five years ago, we did this thing called Team Trees and we got all the biggest YouTubers in the world to make videos about trees and tell their audience that for every dollar they donated, Arbor Day, which is a very large foundation that's planted an absurd amount of trees, will plant a tree.

And that crushed, right?

And we like basically took over the YouTube trending page.

Every video, you know, it's like, imagine like back to your your guys' day, if Oprah and Dr.

Phil and all these other people just like talked about this one thing and made a show around it.

It'd be like, cool, you know, especially to younger kids who idolize a lot of creators.

And so that went really well.

And a lot of kids like then started to like go do community service and went up clintries.

And it had a big impact on them when all your role models.

So then a couple of years later, we did Team C's.

Same thing.

$1 equals one pound of trash out of the ocean.

And what's interesting is like, you know, just because I'm very good at understanding how to how to speak to people at scale.

And so like, you know, know, I don't really see any other charities who do these kind of things where like normally it would be like $10 or $20, but if you really want millions of people to take action, like the median donation of that 23 million trees we planted, $23 million we raised was $5.

Wow.

It was crazy.

It was because like kids are donating their toothbrush money.

We made it where no matter how little you donate, you still feel like you're having impact.

Even if you just donate a dollar, you can look at a tree and be like, wow.

I just, you know, I just planted one of those.

That's really cool.

You know, you can visualize a pound of trash.

And so it's like breaking these down where people who even don't have that much money still can like visualize the impact in their mind.

It'd be very simple.

And so I think that's why these are so successful.

And so same thing now, Team Water, you're going to upload this on August 1st.

So when you see this, it'll be live.

You know, our goal is the same as the other ones.

Like as of right now, we have over 2,000 creators lined up to post videos to help raise money.

It's crazy.

I mean, no one else in the world can get people to do this.

I don't even know why they do it.

The interesting thing on that, to give them credit, is like, you know, when I message these creators like, hey, we're doing another fundraiser.

We want to inspire kids.

We want to, you know, have these younger people have role models they can look up to that inspire them to do good like every single creator is on board it's like 99 of the ones that call our texts are like yeah let's do it yeah they're not like oh what's in it for me they're like yeah this is cool so shout out to youtube creators and tick tockers those are the most of the ones i've been calling and they're just like let's do it when's the day um

august 1st yeah how can people donate if they want to if they want to donate a dollar what is the impact they're going to create yeah so for uh you guys just go to teamwater.org or if you're watching this on his youtube channel there'll be a donate button below i'll work with someone on your team he doesn't know how to do that

I'll tell you how to do it.

And yeah, every dollar that we raise will give someone a need clean drinking water for a year.

Our goal is to raise $40 million because we did 20 million, 20 million trees, 30 million, 30 million pounds of trash out of the ocean.

Now it's $40 million to give 2 million people in need clean drinking water for decades.

We're working with WaterAid.

You know, they've been doing this for decades.

Platinum Seal Transparency.

Like you can look up on Charity Navigator, like phenomenal charity.

Obviously, I don't know what I'm doing in terms of that.

At least at that scale, you're partnering with the right people.

Yeah, so it's you can trust it'll go to a good use.

And at that scale, they'll be able able to officially deploy where every dollar is a year clean drink water for someone to need.

And I actually was just in Malawi, you know, because obviously you got to inspect what you expect and making sure it's like good.

And I was looking at just one of the wells they were digging as

that team watery just naturally does.

And I mean, yeah, we were just like landed in Malawi, drove like three hours in the most remote direction ever.

There's like four villages in the middle and all these, you know, villages.

I followed some people around.

I was like, to see where they get water.

And they were literally just going up to like this little pond.

They had like a well, it broke.

And so it just kind of like the pipe would just pump out water.

And it would just like in the surrounding area, it was very muddy and full of dirt.

And people were constantly getting sick and there's bacteria in it.

And I just, I was like, I don't believe this is where these four communities are getting the water from.

And I'm literally just like, I was like, show me what you do every day.

And like, just a woman just filled a bucket up out of this like muddy water, put it on her head.

I don't even know how she put it on her head.

It was so heavy.

And then she just walked off.

And I was like, ooh, for that, it's real.

And they're like, yeah, this is where we get our water because we're so remote.

They don't have cars or anything.

And so then, you know, water aid right in the middle, built a giant well, dug down, clean water, you know, because it's deep enough where it's filtered as the rain and stuff goes through the ground.

And literally just that well, now all four communities have clean drinking water.

They're not drinking this dirt, bacteria water, you know, the impact it'll have on their sickness, their health, even things that we overlook.

Like it's not even just drinking.

It's also being able to wash your hands with clean water.

It's being able to, you know, just.

desanitize it or sanitize yourself and all those other things without mud water that has bacteria.

It's like life-changing.

And I've built over 100 wells.

And so I've seen this impact.

And

like another example is when I was in Kenya, we built a well, we did similar stuff before this fundraise.

Like there's one village where we built a well where they were having to walk like it was an hour every morning to go to this little drip of water and then carry these heavy buckets an hour back.

And so kids were, you know, missing out on two hours of school.

Boom, we placed the well right in the middle of the village.

Now of a sudden, these kids go to school more because they don't have to, they save two hours a morning and it's very hard labor and it was just disgusting bacteria water and it's way cleaner.

And I mean, we take it for granted, but clean water changes every aspect of your life.

And so, yeah, it's just a no-brainer.

I think it's one of the

highest leveraged ways we could like help change people's lives at scale.

And if we actually achieve this and can give 2 million people access to clean water, I mean, the impact that would have is unfathomable.

You literally can't even explain it.

And so I'm really excited.

I hope we can hit the goal.

It's amazing, man.

I mean, I've donated to Charity Water and different water organizations in the past, but not at this level.

So I want to make sure people go there, teamwater.org.

That's it.

Hey,

you seem like you have a rich audience.

We have a leaderboard.

You know, you can also see who's donated the most.

If you get that number one spot, I'll love you forever.

We do have a rich audience.

People have a lot of money.

If you're a billionaire, what's 100 grand?

Throw it over there.

And I'm going to, I'm going to start the donation to inspire others and give you 25,000.

Oh, let's go.

I was, he didn't.

Really?

I really.

Thank you.

Of course, man.

That's 25,000 years of clean water to people in need.

Really?

You know how crazy that is?

It's incredible, man.

It's, thank you.

Thank you.

And it's like insane because

like I was telling you, like the stories when we were building wells, like some of these wells would be only $15,000 and, you know, it would help over a thousand, two thousand people.

And, you know, and then you set aside some money to maintain it.

And for like decades, you could literally just transform the entire lives.

Like communities.

Yeah.

Save their lives.

You could stop people from dying.

Stop people from being sick.

They'll be stronger, healthier.

They'll grow taller.

Like every area.

Like, even just this 25 grand is crazy.

Anyways, you guys get the point.

I'm not going to show too much.

Well, I want to make sure I talk about it.

I want to make sure I'll remind you at the end.

Let's go back to adding value to this.

But I want to make sure

I'm taking action on it as well, not just by promoting this right here.

Exactly, but also taking action because I want everyone else to take action.

Whether that's a dollar or $100,000 or whatever you want to do.

I'll take a dollar.

I'll take anything.

Beggars can't be choosers.

Exactly.

Donate a dollar, donate something, and share this video with someone that you want to see take action as well.

Is this like an actual chat?

It's a check for you to take a look at.

Okay, well, then you probably don't want people to know you're routing an account.

Yeah, yeah.

Well, I'll blow it out.

I'll put it behind the piece of this.

We'll blow it out.

We'll blow it out.

Don't forget it, though.

It's whoever's editing this.

Like, it's you don't.

He's going to get his bank account hacked.

It's a real check for you to actually put in and donate.

So, and I'll make a donation online when this comes live.

Yeah, thank you.

We'll figure it out.

Exactly.

Question about

fears.

Okay.

Do you have any fear right now in your life?

You've got so much success.

Yeah.

So much,

you know.

So many people watching you.

You've made so much money.

You give a ton of it away.

Season one of Beast Games is freaking the biggest show in the world ever.

Yeah, we give away like $24 million since season one.

Yeah.

You've got, you know, you signed multiple other seasons that you're working on.

And there's so many other things you can't talk about that you're doing, but you're doing so much good.

What is your biggest fear, Jamie?

Yeah, I mean, obviously, it fear of failure used to affect me a lot more years ago

because I was, you know, I'm hiring all these people, especially when you're in your young 20s.

And it's like, I see someone quit their job, relocate their family across America to come work for me.

And I'm like, man, if I fail, like he or she's like, low-key kind of screwed.

Like, I don't, I don't want to ever be in a spot where, um, you know, the people who bet everything on me and, and, you know, give their lives to my companies that I have to one day like be like, oh, sorry, it didn't work out.

You know, so that I would say is my biggest fear would be that like, I would mess up in a way where I do have to get rid of people who gave up everything to help support my dream.

But, you know, at the same time, it is what it is.

Like, there is no guaranteed success.

And so there is a non-zero chance I fail.

And that's just part of the game.

I'll do everything in my power where I won't.

I work every second I'm awake.

I always try to do whatever I think will be in the best interest of the business long term.

But at the end of the day, no matter what I do, you know, it could happen.

And so you just kind of have to come to terms with that.

And I'm confident that at least, like, I, if, if I were to fail now, I wouldn't look at it and be like, man, I wish I did more.

I would have been, I would be like, okay, well, you know, I gave up my all and did the best you can.

Yeah, let's start again.

Let's go.

And then what would you say is the downside then of being the most viewed human on the planet?

Yeah, it's uh well, I can't go really out in public much or concerts or anything like that.

Not that I care,

but it is like

one of the

so that this is where it's hard because there's like levels to fame and I didn't really fully understand this.

And this is why like, you know, you see someone like who's just world-renowned famous, like Justin Bieber and like Ronaldo or something.

Yeah, but like Justin Bieber, like you would tweak out, you know, back in the day and you'd always, you know, be like, why?

And I would see other famous people be like, it's not that bad.

But the thing is that most people don't realize it's like, and I'll try to explain it through my experience.

It's like, when I had a million, so right, I have 420 million on our main channel.

But when you add, you know, we have one of the largest TikToks and blah, blah, blah.

When you add up all our platforms, I'm closing in on a billion followers.

And so it's,

and like when I had a million followers across everything, no one would ever recognize me.

Walking down the street, no one else.

Go into a CVS Walmart.

No one knows.

Right.

Then you hit 10 million.

And now all of a sudden, like people will recognize you, right?

You walk into Walmart, you'll take a photo, and it's so validating.

It's like, look, these are real humans.

You love it.

You know, you're with your girlfriend and you're like, oh, the man.

Yeah, like that guy.

And maybe that's more around 5 million.

But then, like, you know, 20 million, 30 million, it starts to get pretty serious.

Like, you, every single time you walk in any place that's public, someone's going to know who you are.

You're always going to take a photo, but it's still like the amount where it's fun.

It's like, this is cool.

Like, I'm constantly getting validated.

At least in my case, they didn't really do anything weird.

They wouldn't follow my car or like, you know, try to figure out where I live.

It was just like, it was chill.

And you think like, that is what fame is.

And I think that's, you know, that's where where most people that you think of that are famous, right?

That aren't like a Taylor Swift or Justin Bieber, they're probably around that level where it is kind of fun.

It's like, yeah, you take these photos, people are telling you how much they love you.

It's great.

But then you hit like 100 million followers.

And it's hard to conceptualize, but it's five times bigger.

But it's not just that five times more people watch your videos.

A lot more people who don't watch your content now know who you are because they just see it in passing or people talk about you or now you're at the place where the media is incentivized to write about you.

So you get just exponentially bigger.

You're more actually like 10, 20 times your reach, even though the numbers are only five times bigger.

And that's where it starts to be like, someone asked for a photo, everyone looks and they all recognize you.

And now you have a line of photos and you're just like at a CVS to buy a fucking toothbrush, you know, and you got to like these AI teams.

Yeah.

And people, you know, you're walking around a store and people no longer just ask for photos.

Like seeing you is so mind-blowing to them that they film you and they're like, you know, they'll start live streaming or they'll just do the weirdest things.

They'll follow you out to your car and they'll like try to follow you home because I don't know, people do weird things when they meet ultra-famous people.

They'll like, they say a lot more crazier things and blah, blah, blah.

you're not everyone's your core audience so they're not as polite and um you know people dox your house people try to hack you way more it's all these things and like even like uh like little things like um around that subscriber level every drive-through you go to people will film you it's like hilarious i don't go to drive-thrus anymore because like

people giving the order will film yeah yeah which is i always find very distasteful but weird yeah but it's also it's not like they're the highest paid people in the world so you know um you know if they got fired i don't think most of them care truthfully um but it's like one of my last experiences is like I was going through.

I won't even name the restaurant, but I was just going through.

I saw the phone and I was just like, hey, ma'am, I really don't want people to know what car I drive because it's like a thing.

I constantly have to switch.

Can we just talk, you know, and like not film it?

And she's like, that makes sense.

Okay.

And she puts her phone down.

I give the order.

You know, a minute later, she's coming back with her phone out, but also like 20 other people behind her.

Oh, you know, that worked there.

Hey, he's.

Yeah, it's Mr.

Beast.

And I have to make like a split-deck second decision.

Like, I don't go now.

You know, my car is going to be all over all the local Snapchats and Instagrams.

And people are knowing what I'm drive.

And then it's just a lot of effort.

I could go sub out my car.

I kind of just did that.

So I just like drove off.

Like, she completely just ignored what I asked and lied to me.

And then you see it on Reddit, and it's like, Mr.

Beast is a dick.

He just, you know, drove off rudely and stuff.

And they never obviously put the full context.

And there's so many stories of that.

Like, someone else will pay for my bill at a restaurant.

So I won't get like a receipt or anything.

And I mean, I've learned my lesson on this.

I always asked for a receipt.

But one of the first times someone paid for my meal, didn't get a receipt.

I'm like, so I'm good to go.

And then waiter's like, yeah.

And then you see it on like the front page of Reddit that

No, Mr.

Beast didn't tip.

So, and obviously they comediately leave out that someone else paid the bill.

And it's like, oh, one of the largest philanthropists in the world can't afford to tip.

And I'm like, I mean, I didn't get a bill.

I don't carry cash on me.

Like, how do you want me to tip?

You want me to just

wave my hand and spawn some money?

And so now if like someone's like, pays for my meal, I'll just, I just won't leave.

I'll just be like, I'm not leaving until you give me a receipt so I can leave a tip.

I just literally don't care.

But like, you have to learn that.

Like, no, there's no one teaching you these kinds of things that happen when you're famous.

And so like, you just kind of like like have to learn it all.

And like, that's the kind of stuff that happens when you have 100 million subscribers and all this, and then you have a billion subscribers, yeah, or a billion followers across everything.

And that's what I was about to say.

And then there's a whole different level, which is a billion, which very few people on the internet

really relate to.

Billion followers or subscribers.

Only Ronaldo.

I'm not at a billion yet.

I'm at probably like 930 million, but yeah.

Um, so be there in the next month.

Yeah, Ronaldo is the most followed human on the planet, and I'm number two, which is kind of crazy.

Crazy, man.

Trust me, I know you guys watching are like, that doesn't make sense.

It doesn't make sense to me either, but it is what it is.

This back to school season, spend less on your kids with Amazon.

Remember those days begging your parents for new shoes only to outgrow them by October?

And now that my wife Martha and I are expecting, I can already picture the chaos of future back-to-school shopping sprees.

We're beyond excited to have kids, but let's be honest, they're expensive.

Thankfully, Amazon makes back to school season smooth, and you can grab all the essentials, headphones, lunch boxes, uniforms, snacks, and supplies, all at low prices.

Whether your kids growing fast or trying out every new sport, Amazon helps you stretch your budget without the stress.

My best friend Matt and I were remembering how back in the old days, we'd have to physically walk through all the aisles of multiple different stores to find everything on the school supply list.

Now he and his wife just need to do a quick search on Amazon and they find exactly what their kids need and more, which gives them more time to soak up the last moments of summer break.

So remember, with Amazon's low back to school prices, just spend less on your kids because every dollar you don't spend on them is a dollar you haven't spent on them.

Shop back to school at Amazon and spend less on your kids.

You know the feeling of that first crisp fall morning when the air feels fresh and the leaves start turning.

That's exactly the vibe of Native's new limited edition fall getaway collection.

Five incredible scents that smell so good, even Mother Nature would give it a thumbs up.

The scents are unreal.

Native captures the coziness of fall with both their toasted vanilla and honey and vanilla cream and pumpkin fragrances.

They've also got fresh nature-inspired options like fall citrus and suede, crisp pear, and cashmere, or my favorite sandwood and coastal breeze.

And all of these limited edition fall scents are available as deodorant, body wash, hair care, lotion, and hand soap.

So, you can embrace fall throughout your whole routine.

And what I like most about Native is how they keep it simple with clean ingredients.

I love that the deodorant only has nine ingredients and none are aluminum.

And Native's hair care is free of silicone, sulfates, and parabens.

I also have been loving the fall citrus and suede deodorant.

There's just something about this scent that takes me right back to my childhood.

A cool fall afternoon in Ohio on my way to football practice.

I just love it.

Shop the fall getaway collection at nativecoasts.com and use code greatness-fall for 20% off.

That's nativecos.com and use code G-R-E-A-T-N-E-S-S-F-A-L-L.

What is that like at that level?

I was going to say, it's like, you know, I mean, one of the worst experiences of my life that I actually made me for like a couple of minutes unironically want to quit was like, you know, I filmed all day internationally, like didn't have much sleep, flew back into America and you have to do customs.

And like the line is just like zigzagged and super long.

I'm like hoodie up, staring at the ground like, you know, no one talked to me.

I haven't slept.

I'm like barely seeing straight like because I was so sleep deprived.

And then it's just like one little kid looks up.

It's like, that's Mr.

Beast.

And then all of a sudden it just starts going up and down the lines and I'm stuck in the middle of the line.

It's not like I can go anywhere.

And everyone's just running up and down the lines and asking for photos and tugging on my hoodie and being like, whoa, what's your next video?

This and that.

I'm just getting like 17 people are talking to me at once as I have like this one hour queue in a line.

And I was just like, I don't, I can't stand this.

And I got to like, because it's zigzag.

So I got the end of one of the zigzags and I called one of like TSA people over.

I was like, can I please just like go stand over there?

Like a pilot's going by.

Can I just go to the pilot lines?

Anything.

And he's like, no, we can't do it.

I was like, little kids are tugging on me.

I'm like, if man, it was a woman with blonde hair.

I was like, please, anything.

Like, I'm dying.

Like, I, I literally don't know what to do.

And she's just like, oh, well.

And so then I just like went and hid in a janitor's closet.

I just had my friend hold my spotlight and he texted me when he got to the end.

But, you know, I'm just sitting in this janitor's closet, just hiding from a mob of people for like 45 minutes, sleep deprived.

And I'm like, is this really what I wanted?

Like, so it was pretty miserable.

And there's a lot of things like that that that's happens at that level.

And it's like everyone meeting you, you know, it is

a big moment for them.

It is like it is that it is the most famous person they'll ever meet.

And it sounds cocky for me to say that, but just statistically, obviously it's true.

And so, yeah, it's a huge moment.

They try to extract as much value out of it as possible.

And it just makes, you know, I like meeting genuine, awesome fans who just take a photo, say they like the videos, and we talk for a minute.

But most people want to talk for like 20, 30 minutes.

And it's just the problem that no one understands.

And I wish there was like training for the public on this is like, I have to always be moving when I'm in public.

I stop moving.

It's a deaf sentence.

Crowds start forming, the photos line, and I'm just screwed.

Because the thing is, once a line of photos start, By the time you get through that line, a new line that's even longer.

And I literally can't take photos with everyone.

And then now I have, I'm the head that ignored his fans.

And so I can never let a scenario where a line of five or six people happen because then it blinks.

And so that's what I'm always explaining to them when people talk to me at the airport.

I'm like, you got to walk with me.

I can't talk.

Some people are like, why?

Or like, my terminal is that way.

And I'm like, I don't know what to tell you, but I got to keep moving, man.

I can't stop.

And then they think I'm like being a d ⁇ .

Yeah.

And like, people don't really, because they've never been to our shoes, like, understand what that, what it's like.

And so it's hard because,

you know, I also like have to like, the problem, if you let someone else's parents take a photo, oh man, bro, it'll take a minute and a half, two minutes.

They don't know how to take photos.

Well, it's destined.

Because if you're standing there posing for a photo, everyone looks.

And because, you know, percentages of human humans alive watch my videos, a lot of them recognize me.

And then the line forms.

So I can't let parents take photos.

I can't let other people take photos.

I have to walk and talk selfie.

Yeah, I have to do the selfie because the selfie I can do in 30 seconds and I can do while moving and I can control the pacing and not.

I mean, and this sounds like crazy, but this is this is just the truth.

Or if not, I'm going to be called an asshole online because I didn't take photos with the people online in the line form because I stopped moving.

And I have to calculate all these variables when I'm in public.

Or if not, if I just didn't care, like I would every day, there would just be pieces on me about how I'm.

And so it's just like all those things you got to worry about.

Plus, like.

Everyone's trying to dox you.

Like, I'm always moving.

Everyone's trying to dox your car.

Everyone's trying to, everyone will follow you.

Like, you know, you take two right-hand turns and a car's still going, take a third one, take a fourth one.

Oh, it's still following me.

All right.

They're, you know, like, so sometimes I'll have to just drive to the police station and then people are.

Like, we're going to leave.

Yeah.

And then when people are following you in their car they'll see you pulling the police station they'll be like okay i'll stop and so i know exactly where the police stations are in most of the cities when i'm driving because i have to go there wait and then the officers are like what's going on i'm like oh just uh don't worry about it they're gone and then it's like so there's just so many things where it's just easier just to work all day and not go in public Number one, we got to get you global entry so you can walk through security at TS at the I have that now.

I've been needing it for so long, but I couldn't even find the time to go to our local airport to get it because they make me film so much, but I finally

got you global edge get you through quickly um number two since you're the second most famous person in the world not famous but i'd say most followed on social media because obviously taylor swift justin bieber yeah i mean since you're okay the second most followed person in the world on social media you did a collab video with uh ronaldo yeah um did he give you any advice on fame success and how to manage all this stuff um

Honest, no, I would have.

Well, first off, I want to say I was like to his team, I I was like, bro, I just need three minutes.

Like, I don't care if he's walking to the bathroom.

Like, he literally is just like practicing.

I'm sitting on the sideline.

He goes to walk to the bathroom.

I film with him and that's all I get.

I'll be happy.

I just like, I know my fans like Ronaldo.

I'd love to just say hi to him and just film a little bit.

But he ended up giving us like two hours, which way more than I wanted.

And then afterwards, invited me to his home.

He was very welcoming, very, just awesome.

Like did way more.

than I ever expected.

I don't, I still don't know why, you know, because he is obviously very busy.

Great experience.

But no, we didn't really talk about that.

It was was just you know there's a little bit of a language barrier um sure um so he's super nice but it's just more you know general basic stuff talking about like football season and i was talking teaching him a lot and his team about youtube and exactly that kind of stuff that's cool um is there anything you've learned from him just by observing him with this kind of the fame success i would say him the rock a couple other big celebrities my big takeaways honestly they they made me feel um

just more like they when i was talking to them they made me feel like i was at the center of the earth like the rock like was ignoring everyone that was tapping on his shoulder He was just really focused on me and I was like wow this guy, you know,

donate Well, we played rock scissors loser had donated 10k to charity But it was like it was uh they're very attentive and I don't know they just have that aura and when they shine it on you you you definitely feel it like you can tell if someone's like acting like oh this guy's a big youtuber I need be nice to him or you or like they're really like being genuine and present.

Yeah, very present.

And I think that's like, I don't know, I think that was like a really nice skill that I'd like to develop because I'm not always present because I'm always thinking about the future and stuff like that but um people can really tell and i i left meeting both of them like whoa that was that was cool i feel really good and i i imagine that's what they do with most people they interact with which you know makes them like them a lot more yeah absolutely you recently got engaged i did congratulations thank you i recently got married earlier this year wow um what is the biggest lesson you've learned from recently being engaged how yeah what has opened up for you from this experience and you know letting love in your life and connecting in a relationship in a deeper way?

How has that shifted your mindset, your heart, your everything?

Everything.

Yeah.

I mean, one of the, it changes you in so many ways.

Like it just, one of the ways I just never expect is like, it's very weird because we track a lot of data.

I'm a data junkie.

I sleep way better when I'm near my fiance.

Like if I'm on the road in a hotel or whatever, my sleep is way worse than when I'm around my fiance.

And I've thought about it a lot.

And I think it's like just even 20, 30 minutes before bed where I have a little less serious conversations help you know the activity level of my brain kind of go down so it's a lot easier for me to just go to bed because obviously if not I lay in bed and I just think about videos and ideas and so it's like countless things like that where I never would have expected it to be a net positive but you know we're not built to be under stress 24 seven and constantly be working like you're supposed to have downtime here and there but I that's like just not good at that you're not good at that like you know she allows you to do that yeah so she really helps um which I thought was going to be a negative and one of the reasons why I was I was really afraid of like being super in love, like, oh, is this going to take me away from work?

But I actually think it does make you more productive if you have, you know, occasional downtime.

It helps you just stay more sane, helps you, helps, or at least in my case, sleep better and things like that.

Like, it doesn't need to be like five hours a day, but just like an hour or two with her.

It's like, this is a very beautiful woman.

I don't need to think about work.

And then you come out the other end, you feel much better.

So that was a net positive.

That was a good thing for the pie chart of life.

Well, it's just, it's hard, man.

When you have 500 people that depend on you, to i really have to justify every single minute of my life you know what i mean or and every person in your life yeah exactly because if not like what am i supposed to like if we have to fire 12 people am i just supposed to be like oh yeah sorry i didn't you know i didn't really care and sorry screw your family no it's like you know if we have to fire people like i want to know like i did everything i could and so i have to be very like on point with every little thing i'm doing like even in my relationship but but yeah it's a lot of net positive like that and i think she makes me a better person and i like i mean obviously i'm marrying her my fiancé is great because she travels with me and she understands like i just just have a very hectic life.

And, you know, she revolves a lot of her schedule around mine.

So we can actually, like, if she was just like, no, like, I'm not going to work around your film schedule.

It is what it is.

Like,

yeah, I would see her never.

What's the biggest lesson she's taught you then?

Biggest lesson.

She's taught me a lot about the brain because she's a neuroscientist.

So she just, uh, or just about life or anything.

Like, the biggest lesson she's taught you.

Um,

less.

It's, it's hard.

I mean, everything keeps coming to my brain because sometimes she'll just say something about the brain.

I'm like, how do do you even know that?

What's the thing you love about your fiancé the most?

I love that she always has, she's always reading books.

She has a very large desire to learn, which I can't be around someone who's stagnant.

And so that's very, one of the hottest things she does is read a book.

Like it's like weird to me.

I'm sure like most guys don't relate to that.

And they would say something completely different, like wear a bikini or this or that.

But in my case, like, I don't remember what her last book was,

but she's always learning.

She's just always reading.

It's usually like the most weirdest books ever.

But it's cool because she just likes likes learning.

And then the other thing that is weirdly attractive is we like a lot of the same content.

So it's like very frictionless.

Like she watches the shows I watch.

And it's not because she's trying to impress me.

It's just that's what she genuinely loves.

So we watch the same stuff, which is typically more documentary side.

Like I don't know, we watched something that Joe Rogan recommended, like Planet of the Apes.

Not that there's like some documentary of chimpanzees deep in Africa.

We loved it.

And it was so great.

I know so much about them and how they form groups and how they're like, you know, mini versions of humans and how they operate and the hierarchy.

And I loved it.

And I could, you know, obviously she loves it too.

And so just always learning stuff.

Like that, I would say above anything else because I love learning.

And if I was around someone who's like, no, we need to watch what are those like drama of housewives or whatever those shows are.

I just couldn't.

I literally could not.

And so it's great because it's very frictionless.

Everything we do together, I would say it's just, I keep coming back to the word frictionless because it's so important to me because in the limited downtime I have, I don't want to have to make trade-offs and do things that I don't want to do.

Everything we do together and everything we bond over, we both deeply enjoy, which is like what really makes me feel like I hit the lottery.

Cause obviously she's very beautiful.

There's a lot of beautiful women in the world, but to have someone who is beautiful that has a lot of traits that make me a better person and is very frictionless, that's why I'm like, okay, this is like one in a trillion.

That's beautiful, man.

There was a great documentary about you on YouTube.

I think it was like three or four years ago.

And I encourage, I encourage everyone to go watch it because it was really cool sharing your backstory.

And I know your mom's a big part of your life as well.

And she really kind of raised you and helped nurture your development.

What's the biggest lesson your mom has taught you?

Oh boy.

Well, I mean, a lot, especially early in the days, you know, I, it was me, my mom and two of my friends.

So once I started making some money, she taught me about taxes.

She'd taught me about this or that.

It's funny because

Me and my mom just grew up with completely different worldviews.

Like, obviously, for her, it's you go to college or you're poor, right?

That's what she was always taught.

She went to college and she worked in the military for 20 plus years and so she was very like she was even the warden of a prison overseas like she's like very successful but very by the book obviously because she's decades of the follow the rules follow the rules this or that you're like break all the rules exactly and so we were polar opposites of of uh just wavelengths and the way we see the world.

I mean, it couldn't, especially when I was younger, couldn't be any more different.

So truthfully, there was a lot of friction between us constantly because like me not going to college was like basically saying to her, like, I just want to be homeless.

Like, you know, you're going to be worried about me forever and like me wanting to take all these risks is like crazy because you know they my she was over my parents were over leveraged in 2008 and so they lost everything and she's been they literally had to file for bankruptcy so she's been through bankruptcy and she knows like if freaking sucks and she's been at rock bottom so seeing me you know when i start making tens of thousands of dollars a month spend it all every month and just keep going all in she's like no no you're gonna end up like we did and you don't want to go through so every step of the way for you know 10 years i don't want to study i don't want to do this i want to chase this dream that your brain can't you like it's like the equivalent like of you saying you wanted to be uh or you having a kid and your kid's like i want to be a professional a professional lion you'd be like what the does that mean but that was the equivalent of me telling my mom i want to be she doesn't even know what youtube is me being like i want to be a youtuber like it's literally the equivalent of your song going i want to be a lion like you it's like she her brain physically couldn't compute what i was saying yeah and so we were so far apart um she thought you'd be broke and pouring on the streets she just she couldn't even under comprehend what i was thinking like and then um and she didn't want me to go through a lot of the mistakes she learned and blah blah but eventually after you know many many years of it many many years of me saying i'm gonna do this and then it happening and the you know eventually she just got to the point where it's like you know what i just trust you and that's when our relationship got probably a hundred times better um and uh and i don't and i don't blame her for it like i think 99.99 i think every mom of the universe would have probably been handled things much worse than her you know because it's not like we had tons of money growing up and she everything she was saying is because she wanted what was best for me it's not because she was trying to hold me back um but there there was some turning point where it went from like her basically crying because she was like please i don't want you to like go bankrupt to like it just switched and she was like she would just start saying i trust you i think this is a little deranged but i trust you and i'd be like let's go let's get it yeah like there was one point where she was like so worried about it because again she went through bankruptcy that she like took uh ten thousand dollars and hid it it was in my name it's like she stole it but just in a bank account i didn't know about because i don't really have access to my bank accounts because it's too much time and i just like i just go how much money do we have and she just tells me especially when i was younger and she just did that as like a rainy day fund.

So my son's never actually homeless.

And then I like eventually found out about it.

And I was like, oh, that's perfect.

I can like spend a little more on this next video.

And I mean, I've never seen her cry more than that.

She's just like, you can't take this.

Like, this is, I need this money so I can like sleep at night and know you're good.

And like, my brain didn't register any of that.

Cause like, I'm just like, what do you mean money means to make videos?

And I'm like 21.

And like, I don't, I'm like, why would we save money?

We can make better videos.

And I eventually convinced her to give me the money so I could go put it into videos.

And it's like, it was crazy.

I wish we had that kind of stuff on camera now that it's over and we have a great relationship to laugh at because it was like, sure.

It was, it was pretty crazy.

So what would you say is the biggest lesson then she taught you through kind of your whole journey so far?

Um, I'm not just that, uh, you know, parents have different worldviews than their children.

And, um, you know, uh,

just trust me, you know, like, I guess really that.

I mean, obviously, um, I don't know why, like, I don't remember much when I'm younger.

Like, my life in my head really started when I started making YouTube videos.

Before that, I don't really remember much.

So, I'm sure there's a lot of stuff.

Obviously, she's my mom, tons of stuff she taught me, but I don't know.

Like, all my memories are just making content, which is not a good thing.

I think I might have all-timers or something, something's wrong with my head, but it's like when I try to go before 11, it's like kind of nothing really exists.

Well, you should say if you were mentally more healthy, you would be less successful, I think, right?

It's like so.

I have a brain that I think is uh conducive to being more successful, um, but it's given for success.

But I'm very weird compared to most people.

I obviously hold it back and he's also a very successful man.

So it's a little easier.

But yeah, when I, especially when I was younger, if I tried to have a conversation with a typical average person my age, I mean, it would just fall apart.

Right.

Like very quick.

I'd just be like, South Park.

Okay.

Can we talk about something

important?

Do you, uh, do you see yourself wanting to be a dad in the future sometime?

Yeah, yeah, 100%.

I love mentoring people and helping them.

And it would be so awesome to have a boy or a girl and just be able to mentor them into whatever they want to be successful.

And that would be a lot of fun, just not anytime soon because I don't have time.

So I want to be a dad when I could.

But you didn't think you had time for a girlfriend.

Yeah.

Fiancé.

Fiancé, yeah.

You didn't think you had time for that.

Yeah, but this is a bigger bag.

You can't bet your life better.

Yeah, but this is a bigger bet because it's not like after a year if I'm like, oh, I don't have time, I can throw it away.

Of course, of course.

I want to be sure.

So it'll probably be.

like at least another six or seven years because yeah like i don't want to have a kid and then not be present you know

because then what's the point why even have have a kid if i'm not going to be involved well in six or seven years i don't think you're going to slow down

i think you're going to have like this massive enterprise

i do know for a fact i'm not having kids unless i think i could be a good father and right now factually i don't even have enough time some months to like sleep so i just would not be a good father so whenever that inflection point hits i'm going to start popping them out yeah okay

and she's cool with that waiting five six seven years

as of now yes i'm sure as she gets older she's gonna be like let's do it now yeah let's go you know the first year they're just you'll figure it out they just poop who cares yeah exactly you'll figure it out either way you know you'll be be ready either.

I want a lot, though.

I think that'd be fun.

Really?

Yeah.

How many kids?

Like,

as long as I'm having fun, I would crank out a bunch.

Really?

Yeah, because it'd be like, it'd be fun.

Hopefully they have my level of ambition and they want to be successful.

It doesn't have to be in business, whether it's basketball, baseball, painting bowling balls, or business.

Like I would just love to, you know, make them the, or chess.

I don't really give a shit what it is, but I'd love to make them like the best version of that because I would have, you know, basically spent 20 years of my life just obsessing over how to become the best in your craft.

And then to be able to just funnel that.

Have you you ever read the how to raise a genius?

Like, uh, there's this guy who had, uh, I think it's three girls.

And um, before they were born, he was like, How could I objectively measure whether or not you know I trained them to be good at something?

And you know, a lot of things, there's randomness, you know, basketball.

Well, what if they're too short?

And that's out of their field.

And so, he landed on chess because it's a very objective game.

And from a very young age, you know, he used all these theories.

He was like a college professor, professor on how to like make someone exceptional at something.

And he did it at a young age.

And blah, blah, blah.

And one of them ended up being one of the only females to ever be like one of the top 10 chess players in the world.

And they all became like, I think all three grandmasters, don't quote me on that, very exceptional chess players.

And the more important thing is they have a great relationship with their dad.

And now like they're older in their 20s and they're like, yeah, our dad didn't make us do anything we didn't want to do.

And he talks about how you make learning fun and all this other stuff.

And he was like three for three and making exceptional chess players, which proves there is a way you can raise someone to be very, very successful by putting your knowledge into them without it being torture and making them hate you.

And so that was really cool for me to read because I'm like, okay, good, because I really want to, I really enjoy mentoring, but I don't want to like, but you hear the stereotypes of like, yeah, well, dads force their kids to be good at something they don't want to, and they end up presenting them.

But he clearly laid out a playbook where you could.

And so that's what I'd also love to obsess over more because like that would be the best version for me is like, if I could find their passion at a young age that they want to do and then whatever the hell it is, make them the best in the world at it, you know, that that would be a dream come true.

And them still appreciate and love you.

Exactly.

Well, maintain a good relationship.

Like, I don't obviously want to push them to do something I want to do.

I saw a video online.

I can't remember if it was Noah Kagan, a buddy of mine that's another YouTube guy.

I think he was interviewing some billionaire.

I think it was him interviewing some billionaire.

And he asked this guy, what's your definition of success like later in life in your like 60s and 70s?

Yeah.

And the guy said, you know, being able to be successful in your business.

and also have your kids want to be friends with you.

Yeah.

That is success to him.

Yeah.

And it sounds like you want to make sure that you start your family, starting kids, when you can be more present, when you can pour into them

time, talent.

And I would add one more layer because if you look at a billionaires or very successful people, you know, yes, they're very successful, but how many of them are relatively fit, jacked while doing it?

And then how many of them are relatively fit slash jacked and have a good relationship with their family?

It's actually like that's real success is actually checking all three boxes, you know, and that's, you know, sometimes I will talk to someone who's very successful, but they're really fat and they're having heart issues and all these other things and you know it's your choice but just obviously objectively health wise it's not you know good to be obese it actually will shorten your lifespan and you know and they don't have a good relationship with their kids and you know we'll be talking about money and I'm like that's cool but I would respect you way more if you're in good health and your kids didn't hate you yeah and it's something I can't not observe and so when I do meet people who are fit and successful or um I mean, I've only met like a couple who, you know, hit all three.

Yeah, hit all three.

I'm like, that's when I'm like, wow, you like really figured it out.

Cause that's, that's not easy, you know, hard, yeah.

Like, anyone can throw 20, 30 years of their life at a business and eventually succeed.

Like, I don't think anything I, I think the biggest reason why I am where I am now is like, I would say, factually, of the tens of millions of YouTubers in the world, none of them has spent more time thinking on their YouTube channel, none of them have spent more time working on their YouTube channel, and none of them are more obsessed about their YouTube channel than me.

I would just say, factually, whatever the number is.

And spent more money on YouTube.

Yeah, sure.

But the money, you could remove that because other people can't control how much money they spend, but they can control those three variables.

And I would just say, out of, let's just pick a number.

It's tens of millions.

Let's say it's 40 million.

Out of the 40 million creators on the planet, there's just factually not a single one that has put more time, more thought, and more effort into their channel than me.

Like I will die on that hill.

And so, you know, obviously that would naturally be conducive to success.

And so like you, anyone could do that in business, but to do that in business while also raising your kids well where they like you.

And, you know, idea that they're becoming successful while also taking care of your health and body.

Maybe not mental health.

I don't value that one as much, but at least just physical health so you can live to be 80, 90 years old.

Like that's where you would have my like i would bow to you i'd be like man yeah you got it you figured it out yeah yeah it's hard well it's cool that you're really excited to obsess about your business excess about growth but also you want to wait until you can make sure you also pour into your kids in a beautiful way yeah because a lot of entrepreneurs don't think that way i think they're just like focused on their business and like kids come second i think not all not all but i would just be like why have kids yeah yeah i mean obviously the business will still be first but that's uh that's where i like what jeff bezo says it's not work-life balance it's work-life harmony and you know integration all that stuff Exactly.

Ideally, they come along with filming trips and we just figure out a way to make it all harmonious where I don't have to choose either and they love what I'm doing.

It just like works out.

Yeah.

I got a few final questions for you, Jimmy.

This has been powerful and really inspiring.

One of them is, again, in about two months,

in two months, there's going to be a video that comes out that you're going to be doing.

October 4th, that you filmed 10 years ago.

Yeah.

And maybe you know what it says, maybe you don't know what it says, where you are speaking in the future to your future self saying, I hope you have this.

I hope you're at a million subscribers in five years.

I hope you're doing YouTube full-time and making money in 10 years.

And your younger self spoke into existence what you've created times a million, right?

If you were able to film a video right now,

and maybe you've already done this, but if you haven't, this could be a video clip that you upload for 10 years in the future for today.

10 years out, you're 37.

Yeah.

It's October 4th,

2035.

Yeah.

What message would you say to yourself 10 years in the future that you hope about where you're at?

Oh, there's a lot here.

I mean, one thing for starters, it's funny, we haven't even talked about feastables.

Like feastables, do you know about the ethical sourcing and stuff we do at feastables?

Yeah.

And so, you know, I really hope by then it, so for our chocolate brand, I started selling chocolate, usual snack, but then I looked under the hood and I realized there's a lot of child labor in West Africa, which is is where a majority of the cocoa for chocolate comes from.

It's like 70% of cocoa comes from Ghana and Cote de Bar and 46% of households that have children, those children work in child labor on cacao farms.

It's like crazy.

There's over 1.5 million kids in illegal child labor over there.

And I was like, hearing all that, I was like, okay, well, surely there's like a supply chain where I just pay a little premium and I don't have a little kid working on my farm.

Like I'd rather not get rich on the back of a 12-year-old working on a cacao farm.

And everyone's like, no, it's not possible.

And I'm talking to all the biggest suppliers and all the biggest chocolate companies.

And they're like, no, it's just, if you want to sell childhood, you use child labor.

It's just kind of how it works.

And I'm like, that seems

everyone like, does that seem fair?

Yeah, I was like, everyone, everyone in this boardroom, you're all just like, that's like a consensus and you just don't even care.

And it's like, no one really cared.

It's like crazy.

They're all just like, it is what it is.

Like, it's, you know, one of the laws of thermodynamics.

I'm like, okay.

So that sent me down a rabbit hole.

And that's why we pay all our farmers a living income reference price.

And blah, blah, blah.

I mean, I could talk about this for hours, but we use Fair Trade Certified Beans.

and we have people routinely audit remediate child labor on our farms you know blah blah and um so it's i mean i i don't know of any other chocolate company in america that's more ethically sourced than us and so my big goal right now with feastables is to get it where it's doing a billion a year profitably while being ethically sourced because one of the things a lot of these bigger chocolate companies fall back on is like well yeah you can ethically source it when you're small but you know scale it up yeah we sell a billion chocolate bars a year like bro that's that's different so um you know i need to get scale

Well, and then they'll be like, well, if you did it, scale wouldn't be profitable.

We have fiduciary responsibility, blah, blah, blah.

So now we got to be profitable and we got to do it being ethically sourced.

And then it's more powerful because then I can go to them and be like, no, this is factually possible.

You just don't want to, right?

Right now they hide behind the complicated veil of it's not possible.

It's not like, oh, if you guys just paid an extra three cents a bean or whatever, a metric ton, whatever the conversion is,

you know.

these kids are there's literally no option so they're able to hide behind the ambiguity and you know they're not incentivized to set it up and fix it themselves so i really really hope I could build that and build a way where, you know, if we really nail it on feastables, where one day we can help other companies source their cacao to us and just be like, yo, like here it is.

It's like a thing.

You're choosing not to, but just so we're on the same page, it's not because you can't.

You just actively are choosing to use child labor because you're a cheap, you know what I mean?

And be able to like look a child exactly in the eye and say that.

That would be awesome.

But I mean, it's obviously a very complicated thing.

And

because you're talking about like, there's hundreds of thousands of farms, right?

It's not like some, a lot of these are family-owned farms and smaller.

It's not like there's like, you know, a thousand mega plantations.

And so it's like very granular, very boots on the ground, very, and you have to trace it.

And then there's all these other things.

Like, so we, we work well, like I did masterminds on YouTube when I got into this.

I was like, okay.

Who are all the people in the world that are, you know, ethically sourcing cacao the most?

Started doing masterminds with them.

One of the top ones is Tony Cockelone.

A lot of people in Europe have probably heard of them.

They, that's where like the, the three things we do, like, that's what they do.

And that's where I learned a lot from.

Like, I wouldn't be anywhere near as far into ethically sourcing as I am if I didn't meet them.

And like one thing they, they do, which we do because we have a joint supply chain with them, because at the start, it's much easier just to use their supply chain,

is they literally will scan the size of the farm.

And because since we pay the premium for our ethical source cacao, neighboring farms will go throw their cacao that does have child labor in like the bins and stuff to get the premium and like people would pile it.

So they literally track the radius of the farms they work with or we work with.

And then if they submit theoretically more than the maximum yield is physically possible per hectare, then like that sets off a red flag.

Like, that's how in-depth we're going.

And it's like, yo, like you literally couldn't have grown this much.

Like, just tell us, like, who put cacao in here?

Like,

it's just like, we can't take this, you know?

And so it's like going that far where no one in the world would even know.

Like, you could just turn a blind eye.

A guy submits three times the theoretical yield of a farm.

Who's going to, who's even going to know that?

You know what I mean?

Who's going to go measure the farm, see what the output is, and then know that this farm, we could get away with it.

But that's like how granular we're going.

um and so it's no it's no joke it's a lot of work but hopefully you know four or five years from now

Your favorite neighborhood spots run on Square.

Square can help you turn your business idea into a huge success.

Yes, even that brilliant idea for ugly lamp market, the shop specializing in gloriously hideous lamps.

Square isn't just a point of sale for local businesses anymore.

What began as a little white card reader is now a behind-the-scenes powerhouse, helping you manage finances, schedule your team, and cover cash flow gaps when they come up.

With Square, you could keep things at ugly lamp market running smoothly, even when someone tries to return a lava lamp shaped like a flamingo because it's too refined.

And whether you're expanding to new cities or growing your local following of light, loving fans with questionable taste, Square is with you every step of the way.

Square helps you tackle today's to-dos and bring that big light bulb idea to life tomorrow.

Literally.

Go to square.com slash go slash greatness to learn more.

That's s-q-u-a-re-e.com slash go

slash greatness.

Square, meet you there.

You've probably heard me say this before, but taking care of your health should be your number one priority.

What you put in your body directly impacts how you think, how you feel, and how you show up in the world.

And whether you're training for a marathon, you're running a business, or just trying to get through a busy day with energy and clarity, nutrition is fundamental.

And when I feel my body right, I perform better, period.

And that's why I'm a big fan of RX Bar.

RX Bar is all about simple ingredients and honest nutrition.

They lead with transparency.

Just look at their packaging.

It says no BS, just real ingredients like egg whites for protein, dates to bind, and nuts for texture.

Whether you're on the go or in between meetings, they've got something that fits.

The original 12 gram protein bar, the nut, butter, and oat bar, soft, crispy, and packed with 10 grams of protein, or the mini, just 100 calories with 6 grams of protein.

RXBar is the proud sponsor of No BS, and they want you to say no to what's holding you back and yes to what fuels your greatness.

Use code GREATNESS on rxbar.com for 25% off.

RXBar, proud sponsor of No BS, subject to full terms and conditions and to change.

Valid until September 30th, 2025, and may not be combined with other offers.

See rxbar.com for full details and limitations.

In 10 years, then, what do you predict for feastables and your YouTube channel?

Well, yeah, that's where with feastables.

Yeah, I hope we hit those three metrics.

I hope other people are using or, you know, we're helping other people ethically source their cacao.

But it's just not stopping there.

I mean, there's so many things I want to do.

Like, obviously, I want to, hopefully, we have like dozens of hit shows that aren't just Mr.

Beast, you know, like our own version of The Voice or Shark Tank and a bunch of other unscripted shows that eventually we move into scripted shows because,

you know, our media division needs to keep growing year over year feastals grows year over year um and another

i mean very this would take me hours to answer another thing we've been working on recently is there's no way for like large brands in america to like deploy capital like large sums of money into brand deals for creators um everyone knows like instead of buying an ad like a youtube ad that's skippable or an ad on different platforms in the middle of a video it would convert much better just to pay the creator directly to promote your product but you know if you're a big blue chip brand that deploys 100 million or whatever, your budget is through an agency.

Yeah.

Yeah, but even then there's no agency that can do it at scale, right?

If you wanted to, you know, if you're one of the brands that spent a billion a year on advertising and you want to deploy, let's say, 75 million of it in a single year into brand deals with creators, you literally can't do it right now.

Especially if you wanted to actually reach a certain target in demo.

So you wanted to reach women between the age of 20 and 30, right?

You're not buying my video, right?

And once you get after the top 10 creators, like brand deals start to fall down to like 100 grand.

And so like that would be whatever, 700 brand deals.

And that's, but most of them would brand deals would end up being 20, 30,000 or whatever.

And so, you're talking about facilitating thousands of brand deals a year.

There's no CMO.

There's no agency that can handle that kind of throughput at scale, especially not even for one company.

Now, if you had multiple ones, and so that I think is a very important thing because it'll allow creators to make more money, which I'm very passionate about.

It'll also allow big brands to do just get better ROI on advertising and reach this new frontier.

Are you going to build a platform?

Yeah.

So that's what we've been working on.

I've already started facilitating.

Hello, Jimmy.

And so I think that will be one of the bigger things we do.

Yeah, because it's, it's just a no-brainer.

every cmo i talk to that has these giant nine-figure budgets wants to deploy eight figures into creators

yeah they can't yeah or they do and it doesn't convert well because it's not data-backed and so

yeah and so we um yeah exciting yeah so it's multiple other stuff like that like i i love building businesses and i love making content those are the two things i exist on this planet for and so hopefully the youtube channel is doing better than it is now we have a bunch of hit shows and you know we leverage that attention to you know start a child or get grow feastables get kids out of child labor you know grow whatever our creator marketplace ends up being called and we're helping creators make more money and brands deploy ads more efficiently.

And just, it's like ideally like four or five or six businesses that are, you know, hopefully doing over a billion a year each.

And they're like net positives and they're growing year over year.

That's amazing, man.

Okay.

I have four final questions.

I'm going to try to get through them across for you.

I know you got to go to sleep, man.

I've been going all day.

Let's hit it.

With all the impact you've had.

on all the lives over the last decade and the people you're serving, specifically through Team Water and all these different things,

is there a person or a moment or a memory that

hits you the most?

You know, you mentioned like you saw a woman walking with water like an hour, but was there like someone that you gave 1,000, 10,000, 100 or you impacted in some way that you're like, wow, this really, I remember this one.

Cause you can get kind of not numb,

but you do so much good.

Yeah, I very much numb this.

And everyone's like, you're amazing.

Like, oh, thank you.

You changed my life.

But is there one person or a family or a mom or someone that you're like, who is blind who saw that you're like, wow, this really touched me.

Is there one of those memories you have?

It's definitely or none, bro.

We've done so, we've helped so many, like literally tens of thousands.

But if I had to pick, which is very hard,

it would probably be when we built wells in different countries in Africa because those are like.

water is just so essential.

And like, and like I said before, like if water has bacteria in it and stuff, it just affects their lives so much.

And sometimes like building the wells really isn't even that hard.

Like you bring the machine out, you dig it down.

It's like 15, 20 grand.

You could just like if you've put it in the center of multiple communities, like you can fundamentally change the entire future of thousands of people, especially if you set aside some money to maintain it.

So if it starts to rust or go bad, there's like $1,000 there or what, you know, or what we do with some of our partners is like we will help them set up like a very, very, very, and I don't know if this is what WaterAid does, but just with the partners I worked with before, small tax where, you know, every time you use it, it's like.

like less than a penny but then that you put that money in a fund so if there ever is repair issues then the village can take care of itself.

And like, you get it where it's self-sustaining.

So then, if that well is actually there for 20 years, I mean, that's like, you just, it's, you literally can't state the kind of impact that would have.

Um, so yeah, it would, it would say when we build wells in Africa, or honestly, the stuff we're doing in Ghana with feastables, because it's just uh, you know, even like one of the things we're working on now, like, cause I mean, there's no stone we won't turn over, is uh, there's some data that shows, um, like I was looking at school attendance data, you know, in Ghana and Cote d'Avar.

And when you

make sure I say these stuff accurately, like when you do a school feeding program, there's one school where every Monday, Wednesday, and Friday, they'd give the kids a free meal.

And it's not like it's high quality.

It's just like nourishment.

Yeah.

And like the attendance on Monday, Wednesday, and Friday would be like 40% higher than Tuesday and Thursday because parents would know, hey, if I send my kid to school today, at least they'll be fed.

And so, you know, with some of these, because we're doing everything we can to get kids off the farms, we also, we set up feeding programs at certain schools near our farms where

it actually lowers the child labor rate quite a bit because if the parent will way, way more higher probability of sending the kid to school if they know they're going to get at least one meal when they go there.

And like one school, when they heard that we were going to start a school feeding program, like the weeks leading up to it, like over 100 kids enrolled, just because they heard that there was going to be free food there and because it's like a community that farms cacao, most of those people, kids were obviously.

If they weren't going to school, they were working in child labor on farms because that's just what the community does.

And so

that one also is pretty crazy because I see these kids in school school and learning and it helps break like the cycle of, well, if they never got an education, they're just going to do what their parents did, which is they're going to work on cacao farms.

And if not seeing changes, farmers make less than a dollar a day on average because big chocolate is very cheap and they don't pay much.

And so, you know, if they don't get this education, they're just doomed to making less than $1 a day.

And it's like pretty brutal.

But then, you know, you, you know, you do the things we're doing for ethical sourcing, plus you start a school feeding program.

And that fundamentally like.

will change their entire life.

You know, if they have education, they can get a different job in something that, you know, pays more and blah, blah, blah.

And

so I'd say it's a tie between those two things.

Okay.

Cool, man.

Change your lives, man.

What is the thing about you, Jimmy, that most people don't understand about you?

Yeah.

That you feel like

you wish they knew more about you?

Something maybe you feel misunderstood about or wish they, maybe something you don't talk about publicly that you wish people knew more about you?

That's a great question.

I wish people knew more about.

I mean,

we talk about it a lot in this podcast, but not everyone watches the podcasts I do.

Obviously, 99% of my viewership just watches my videos.

Yeah.

Um, and I would say I don't think people realize just how hard it is to do what we do.

I mean, it is non-stop all day, every day.

Um, like, there's there's a reason why no one else does what I do, and it's because it's hard.

It's really, really hard.

It's like, especially most people, once they make a couple million dollars, they're like, why would I work that hard?

I'll just like, like, I'll keep working, but like, I'll enjoy my weekends.

I'll, I'll sleep nine hours every night.

I'll like be happy.

Like, and that's where you notice like an effect where like creators will go like this, like exponential growth, and they'll kind of teeter off because it's like, all right, like, those are the people who are particularly money driven.

And then once they start to come into that money and they hit their number, they're like, why am I going?

It's hard.

They're not, they weren't doing it because they loved it or because they wanted to win or blah, blah.

And so it's like, yeah, it's just like getting here was just an unfathomable amount of work.

I gave, like, I didn't do parties.

I didn't, I mean, I just work.

It's just what I do.

And I think people like, I mean, it's quite literally every second I'm awake, I'm thinking about, it's like Jensen said, I'm either working or I'm thinking about working.

It's literally that.

And it's that over a very long period.

And,

but on, so yeah, I don't like think people realize just how much effort it took to be here.

Like, you know,

just luck into it.

Like a lot of people will say it's luck, but it's like, was it luck that I spent a thousand days in a row analyzing my videos perform better than others?

You know what I mean?

Like, because I feel like if anyone actually did that with like actual intensity and purpose, they would have.

They'd be successful too.

Yeah, exactly.

So a lot of things that people say are luck because I get that all the time, especially from people who don't really know how I got here.

I'm just like, well, I mean, point to one person who's put one-tenth of the amount of time into this that I have and didn't become successful.

Like, you can't, you know, I'm like, it's like the saying is like, it takes 10,000 hours to master something.

But I, I think the saying should be it takes 100,000 hours to master something.

Cause like, what is 10,000 hours?

If you do 10 hours a day for 365 days, that's 3,600 hours in one year.

So you're saying it just takes 10 hours a day for three years to master something?

No, you could could do something 10 hours a day for three years, come out the other end.

I did.

It took me seven years before anyone started watching my videos.

It's not 10,000 hours.

It's like, I mean, to be a little more reasonable, it's probably more like 30, 40,000 hours.

You know what I mean?

Like, don't be, there's a world before I'm 40 where I'll be 100,000 hours deep into this.

You know what I mean?

And like, no one else in the world will be able to say that about their YouTube channel and creating content.

So, um, yeah.

But on the flip side, I think that's just how I'm wired.

And I also don't think that kind of mindset works for everyone.

Like, you know, there's like people who, for whatever reason, we're just like, our brains are like, winning is the purpose of of life and winning is fun and winning is why I'm here and I have a brain like that but other people obviously it's not and you it's fine so don't if that's not your natural mind state you you can't force it but yeah is it you know when you say winning is it more about winning and having the biggest channel and platform or is it more about winning making the most money is about winning making the most impact on people it's about all of it combined that's the thing everyone tries to this is what you'll see especially with public figures everyone tries to boil their motivations down to one single thing but we're not simple creatures creatures.

You can be motivated by multiple things.

And so, and when I say this, it's like, it's like weird to some people.

I don't know why, like, this isn't said more, but everyone will be like, that person's motivated by money.

But then if you dug deeper on the surface, you'd see, no, actually, they're motivated by money.

Yes, but they also want money so they can take care of their family.

They can spoil their kids.

So they're technically motivated by money and family.

And they're motivated because, you know, this gives them purpose.

Like, if not, they feel depressed when they're not working.

And then you'd be like, well, actually, they're motivated by like six things, but no one ever goes, that person's motivated by six things.

And we all like to simplify it like this.

So for me, like, yeah, winning is obviously having one of the biggest channels ever.

It's also being able to, a lot of my friends and family work for me.

It's being able to take for them, it's take care of them.

It's being able to take care of all my employees.

It's being able to do something that is mentally stimulating and challenging.

I could go on and on and list 30 reasons why.

But the thing is, all 30 of those things point back to winning.

Winning allows all of them.

So yeah, but I'm sure some people will hear this and go, okay, he's just motivated by money.

Oh, he just cares about numbers, you know?

Yeah, that's a lot of things.

Yeah.

Many things.

There are something you said earlier that I know you're really passionate and excited about, which is Beast Games.

Yeah.

And it was a massive hit.

You know, it hit all these world records, most viewed show ever on Amazon, all these different things, biggest game show, cash prize, all these different things, right?

And you crushed it and yet you lost money.

Yeah.

You lost money, but you learned so much.

Yeah.

What was the biggest lesson you learned from season one that you're going to take into the next few seasons?

Yeah.

So yeah, like you said, Beast Games is our reality show where we got a thousand contestants, most contestants of any show in history, double what anyone else had.

Learned why.

It's a lot to manage that kind of people.

Largest cash prize in history, largest sets in history.

We're just like, what if you make a reality show?

But just every, like, we broke almost 50 world records filming.

So like, but everything is a world record.

People loved it.

It resonated.

But yeah, it's like for the show, we built a city.

Like we literally went to a field.

It's nothing.

Built a city.

It's crazy.

So I learned a lot about building cities, obviously.

I had never built a city before.

So there's a lot of ways to do it.

Yeah, exactly.

And

even little things like

there are things that were out of our control.

Like when we were filming Toronto, there was the worst rainstorm in seven years.

And so that cost millions of dollars to fix because it was just like the sets were flooded.

Even our ones inside the studios, the water level came up so much that it went in the studios and blah blah blah.

So there's stuff like that out of your control.

But then there's stuff in your control that I'm just ignorant on, like building a city.

Some of these sets were, I mean, just monstrosity.

Like we were like, one of our sets was over $10 million, you know.

Holy where we had the thousand trapdoors at the intro where they all drop in.

yeah, because that's the world record for most trapdoors ever on a set, the world record for most towers on a set.

It looks like world record for most people eliminated in a show.

In a single episode, we gave away the most money in episode one ever.

It was a bunch.

Um, and so obviously, learned a lot about building a thousand trapdoors and things like that.

So, uh, just because there were so many things that had never been done before, it's just kind of like you don't really know what could go wrong until you do it.

So, we learned a lot of lessons.

And I think hopefully, our season two, um, I don't know, just cut it out if they tell me.

I think I'm allowed to talk about it now.

We just wrapped,

We just wrapped filming season two.

Obviously, did not lose money and did a lot better job because we learned our lesson.

And yeah, but it's, you know, if you're.

What can people expect for season two without without giving away?

Bro, I can tell you right off the bat.

In season one,

there was a little too much randomness.

Like there are some games where, you know, it's not the best person moved on.

It's like it was a little bit of luck.

People didn't like that.

Most people were fine with it, but the people who complained were like, you know, I I would want to see the person who wins the largest cash prize in history be the person who deserved it, not a person who got lucky in a couple of games.

So we made things way more skill-based.

And then it took like four episodes where you really, because we had a thousand people, where you really got to know and get invested in people.

Whereas most shows, like, that's what they do up.

So instead of, we, we have less contestants.

And this time we're just way more focused on like having you get to know them and get attached to them earlier,

which is kind of obvious in hindsight.

So I honestly, like, those are the two biggest things.

were just more skill-based, getting to know the contestants more.

And besides that, people loved it, you know.

Wow, season two is going to have more money, I'm assuming, too.

You can't probably can't say it, but there's probably going to be more money.

There's a lot of money given away, a lot of money given away.

And did you learn some things for season hopefully three, four, or five?

Yeah, exactly.

I mean, just like our YouTube videos, you could go watch every, you could go back and watch all our videos in reverse order, and you'll see every single video, something improves.

Every time you make a piece of content, because there's no such thing as perfection, there's always stuff you can learn.

This is a question we asked you what 10-year in the future self would tell you, you know, what you tell your 10-year in the future self.

Yeah.

But I'm curious if you get to, you know, be, if you get to win at every area of life for the rest of your life and you get to live as long as you want to live, but for whatever reason, it's the last day on earth and you've achieved everything.

Every dream that you've said you want to accomplish, it happens in the future.

Okay.

Friends, family, love, kids, money, success, it all happens.

Okay.

But for whatever reason, reason, on the last day of your life, way in the future, all of your content is erased.

Oh, God.

Hypothetical.

Oh, you're going to.

Hypothetical.

Okay.

And no one has access to your content anymore.

But you get to leave one final message, one final video that they would have access to.

And you get to share three lessons to the world of everything you've learned.

Yeah.

It could be about money, life, business, anything random or meaningful, whatever.

What would that final video be with three lessons?

I wouldn't even make it three.

I'd just make it one, which I think most people need to prioritize more.

And it's the reason why I am here.

It's what we talked about earlier.

You are who you surround yourself with.

The five people you talk to the most are going to determine how successful you are, how unsuccessful you are.

Like, I went to a stem where I had a couple of friends who were into cars.

I bought like a BMWI.

I hate cars.

I ended up selling it.

Like, why am I doing this?

And I'm like, wow, it's just because people are around were just talking about cars a lot.

And then I ended up thinking that was cool.

I was an 18-year-old and, you know, then I'm 20.

I'm like, why do I own this?

Like, I don't care.

And it's just showed me like, wow, really, I'm very, very much influenced by the people i'm around oh we all are i'm just very cognizant of it and i notice when i'm around people more and more i start to use some of the vocabulary i start to you know people if we're on like a really long shoot it's like day eight you know we're 14 hours in and everyone around starts complaining i start to complain i start to get in a headspace where it's like this isn't fair this is what i want to do but if i'm around people who are like yo let's get it people are going to love this stuff are filming great content i'm like let's go like you're not going to outwork me bring it on and so it's just like really pay attention to who you're around and like just accept that they will determine how successful you are.

And if, you know, you're cool with being as successful as your five friends that you talk to the most, then you're good.

But if you want to be an overachiever, it's just not going to happen.

Like if I didn't do that mastermind with five other obsessed freaks and I just hung out with five people from my high school, I mean, I would have 5 million subscribers.

I might be a fraction as successful as I am.

It's literally just as simple as that.

Choose the people you surround yourself with wisely as a mastermind of trustful individuals that support you and elevate you.

That's what I'm saying.

Support and elevate.

But honestly, for me, the big thing is surround yourself with other freaks that are obsessed.

Obsessed, obsessed, obsessed.

If what you want to be in life, this person thinks about it all day, dreams about it every night, talks about it non-stop, then you guys, like they're helping you, but you're also helping them.

It is a mutual beneficial thing.

And if you find the four most obsessed people in the world that you can get your hands on on that topic and you talk to them every day and you're around them constantly, there's just no world that the version of you that does that is not exponentially better and further along two years later, theoretically, than the version of you who isn't.

I mean, it is a monster of a difference.

And there's no doubt in my mind.

And it's not a thing that requires money.

It's not a thing that requires to have a rich father or anything.

It is a thing that is fully in your control and you just got to make it happen.

Absolutely.

You control who you're friends with.

You control who you hang around and you control if you're constantly leveling up that friend group or if you just stay content.

That's it, man.

Yeah.

I want to acknowledge you one more time before I ask the final question and make sure everyone gets, I'm not going to show the numbers, but make sure you donate right now, Teamwater.

Teamwater.org.

Let's go.

One of this drops, I'm going to be refreshing the new donations.

I better see your names.

Let's go.

You guys are rich.

I know you're rich.

Exactly.

So make sure you make a donation, teamwater.org.

We'll have it linked up everywhere.

Use the hashtag teamwater.

Trying to raise $40 million to access for 2 million people to have clean water for decades to come.

And again, I want to acknowledge you, Jimmy, for

caring deeply about human beings.

I know you get a lot of criticism.

I know

there's some people that are frustrated by your work style sometimes or your obsession obsession for greatness and like your demands that you have on people i know there's people that you know get frustrated with that sometimes but you are doing so much good in the world and i want to acknowledge you for just constantly being driven to create content that serves people constantly driven to um

Elevate other creators and empower them to get donations for causes as well.

Because a lot of creators don't think that way.

Yeah.

So I'm grateful for you leading the way.

I'm grateful for you.

You makes me so uncomfortable.

Thank you.

I'm grateful for you donating your money and caring enough to give a lot of your money away to people.

And it's really cool, man.

I hope that you do more of this.

And if I can support and School of Greatness and Team Greatness can support in any way, reach out to us.

We're a resource for you as well.

Obviously, we're not donating as much as you are, but we are here to serve the best way we can for the rich people that watch us.

Yes.

Yeah, you're donating, you know, more than you know by telling these guys.

Exactly.

Oh, there's some billionaire watching this that's going to give 100,000 years of clean water to people in need.

Let's go.

I want to see who does it.

Okay.

And with that, I have one final question for you.

All right.

Final question.

Final question is, what is your definition of greatness?

What is my definition of greatness?

I mean,

it's what we said before.

Like, can someone be successful while being fit and having a great relationship with their kids?

I mean, if you have all three of those.

Really, what else is there?

You know?

Yeah, that's great.

Or I guess I would change it from kids to family.

Great relationship with your family.

And I guess fit to just overall healthy, you know, it's more than just fitness, blah, blah, blah.

Make sure to follow Mr.

Beast on YouTube and everywhere.

Mr.

Beast is.

Donate.

Jimmy, thanks so much for yeah.

Thank you for having me.

Oh, it wasn't as good as the first one, but we'll take it.

All right, I'm taking this check.

No tasting vaccines.

That's good, man.

I'm kidding.

I have a brand new book called Make Money Easy.

And if you're looking to create more financial freedom in your life, you want abundance in your life and you want to stop making money hard in your life, but you want to make it easier, you want to make it flow, you want to feel abundant, then make sure to go to makemoneyeasybook.com right now and get yourself a copy.

I really think this is going to help you transform your relationship with money this moment moving forward.

I hope you enjoyed today's episode and it inspired you on your journey towards greatness.

Make sure to check out the show notes in the description for a full rundown of today's episode with all the important links.

And if you want weekly exclusive bonus episodes with me personally, as well as ad-free listening, then make sure to subscribe to our Greatness Plus channel exclusively on Apple Podcasts.

Share this with a friend on social media and leave us a review on Apple Podcasts as well.

Let me know what you enjoyed about this episode in that review.

I really love hearing feedback from you and it helps us figure out how we can support and serve you moving forward.

And I want to remind you of no one has told you lately that you are loved, you are worthy, and you matter.

And now it's time to go out there and do something

great.

Did you know Tide has been upgraded to provide an even better clean and cold water?

Tide is specifically designed to fight any stain you throw at it, even in cold.

Butter?

Yep.

Chocolate ice cream?

Sure thing.

Barbecue sauce?

Tide's got you covered.

You don't need to use warm water.

Additionally, Tide Pods let you confidently fight tough stains with new cold Zyme technology.

Just remember, if it's got to be clean, it's got to be Tide.

At Capella University, learning online doesn't mean learning alone.

You'll get support from people who care about your success, like your enrollment specialist, who gets to know you and the goals you'd like to achieve.

You'll also get a designated academic coach who's with you throughout your entire program.

Plus, career coaches are available to help you navigate your professional goals.

A different future is closer than you think with Capella University.

Learn more at capella.edu.