The Money Expert: How To Become RECESSION-PROOF Amidst Chaos and Uncertainty

May 02, 2025 1h 14m

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Real estate mogul Dean Graziosi reveals why economic uncertainty is actually your greatest opportunity and shares his four-part framework for building wealth without sacrificing fulfillment. Learn how the most successful companies were born in recessions and why your internal work matters more than external tactics.

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How do we build true freedom when there's so much uncertainty happening in our lives or in the world?

And I think that's what we're all looking for is that feeling of peace, abundance, and freedom in our lives.

And a lot of times we want it externally.

We want to feel like we have the options, the opportunities,

the abilities to actually go create what we want, to to create a life that we want, to have the things we want, to be in the relationships we want.

We're looking for the external environment to be a certain way for us, to feel something on the inside.

But a lot of the times we need to figure out how to feel that way first.

How do we feel expansive, abundant, peaceful?

How do we feel free so that we can truly create wealth?

and have financial freedom no matter what is happening in the external world.

And I think that's a lot of what I've been researching and diving into in my own personal experience about how to create that, specifically from the latest book that I wrote, Make Money Easy, which is all about healing that relationship with money.

And in this episode, you have

a great opportunity today because my good friend Dean Graciosi is on and he emphasizes that true wealth isn't just financial.

It's having the freedom to heal your past wounds, become the person you're meant to be, and serve others from a place of abundance.

He's also going to share why having hunger is critical in uncertain times and how to maintain it without letting it come from a place of pain.

And he's also going to be sharing a powerful four-step process for setting and achieving goals that actually move the needle in your life.

And listen, there are some uncertain times that are going to be happening in the next year.

It might be in three to six months.

It might be in 12 or 18 months.

But things are shifting in the economy.

Things are shifting in the world.

And I want you to be prepared.

I went on a trip with Dean Graciosi and Tony Robbins six years ago to Fiji and had a powerful experience, a mastermind experience with both Tony Robbins and Dean Grassiosi, where they shared some of these things about how to be prepared in life, in business, around your finances, when tough times are coming.

And they might be coming soon.

And whether they're coming now or in the future, eventually they're going to come, just like they did during COVID.

And I want you to be prepared.

And Dean and Tony also have a brand new free live virtual event that is all about

the plan to create the business and life that you love in a chaotic world.

They've got a bunch of special guests.

Some of my friends are going to be there speaking.

And I want you to sign up for it.

It's completely free.

It's a virtual event.

And if you go to lewishouse.com slash thrive, you can get your free ticket to this virtual event.

And if you know that you're meant for more in your life, you're in a career career that doesn't serve you, and you know there's something else out there, then this is for you.

And if you have that entrepreneurial fire, if you've got like, I've always wanted to launch a business or start something on the side and make some extra cash, then this is something for you.

And if you already own a business and you're looking to really thrive and excel and get ahead, this is going to teach you all those skills and tools that you need to start expanding your opportunity to earn and create more, whether it's building a side hustle as a creator or launching and scaling your current business, this is what it's all about.

And if you go to lewishouse.com slash thrive right now and opt in, you'll get your registration for free to this virtual event.

So make sure you check it out.

Again, it's lewishouse.com slash thrive.

And what you're going to hear in this episode are some incredible nuggets.

We had Dean on about a year and a half ago, and this episode blew up.

And this one, I think, is even better.

So I hope you enjoy this one.

I hope you take lots of notes.

And without further ado, let's dive into this episode with the one and only Dean Graziosi.

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Welcome back, everyone, to the School of Greatness.

Very excited about our guest.

We have my good friend Dean Graciosi in the house.

Good to see you.

I'm so glad that you're back.

The last episode we had you on has continued to take off for people because we talked about money, but money in a different way, our internal beliefs around money.

And there's something I've been wanting to ask you because both of us grew up very dyslexic and struggled in school.

And the reason I created the School of Greatness was to learn the skills that school did not teach you.

that we had to learn through mistakes as our adult life.

With everything happening in the world right now, with the potential recession coming, with all the tariffs, with the inflation, with the stock market crashing or just being so volatile, how can we start to learn tactically to recession-proof our future?

Like the tactical stuff, but also how can we on the inside believe that we're worthy of receiving more, even if we make the tactical moves based on what's about to happen over the next 12 to 24 months?

Really great question.

And it is so awesome to be here with you again.

So you said, what I love about the question, because you've been doing this for so long and you understand both sides, that one doesn't work without the other, meaning the outside doesn't work without the inside.

I could give the most tactical thing in the world to thrive in a down economy, but if the inside is insecure, if the inside, you know, your confidence goes down, you're playing a little scared, then you don't make the moves in the first place.

And it's self-fulfilling.

I tried that.

It didn't work.

But you really didn't go all in.

You know, I

if you Google it, you probably know this, that Fortune 500 companies, did you know the majority of them were started in a down economy or in a recession?

Wow.

And I try to really, I thought through what that is.

I've been thinking through a lot of this because I've been in business long enough to be, this is my third time in possibly a recession, right?

Possibly a shifting economy.

And why is that?

And first off, I believe,

one, is when things,

when you have a little bit of insecurity, if you have a little bit of imposter syndrome, which you call it today, is a little bit of doubt, that gets magnified by the outside world.

True, right?

You watch the news and say the dollar could disappear.

Tariffs are going to ruin the world.

Inflation is going to go through the roof.

Right.

All the things you hear, if you already have some insecurities, then what do you do?

You back up into the goal and go, I should just protect what I have, right?

And you played sports your whole life.

Can you win games if you're just playing goalie?

No.

Now you got to score to you, right?

So if that's the case, then we have to identify

What I should say is I think those companies did well is because most people sit on their hands.

That's what I wanted to say.

Because the insecurities hit and you go, probably not the time to start my own thing.

Probably not the time to hire that COO.

Probably not the time to start my coaching business or really, no, not now.

But those that have

the hunger or the passion, and we could talk about that.

to actually move forward when everybody is silent, I think that gives you a competitive edge.

I hope the world doesn't go into a recession.

I'm not saying it is, but it is definitely, I mean, I remember talking to you during COVID and said these are uncertain times.

I think they're way more uncertain now than they were during COVID.

So I think a couple of ingredients, and I don't want to oversimplify it, Lewis, by just saying hunger, but you've been around so many successful people in your life.

You wrote some amazing books.

I love this book, by the way.

I promoted it like crazy to our family because it's such a good book and people need to hear it.

But when you're around successful people,

I don't think I never discovered anything completely unique about them, right?

They're just like you and I, just like everybody listening.

But if you ask, if you look at a couple ingredients that's a through line, at least for me, and you've interviewed way more people, successful people than me.

One of them is a depth of hunger that the outside world does not affect their inside game.

Do they still get scared?

Do they still doubt themselves?

Do they still, like I always talk about, what do you do in the invisible?

In the invisible, they're still probably freaking out.

They still probably got butterflies.

But when it's time to play the game, when they put on the jersey and it says time to get in, they play with a sense of hunger, like someone's going to take it away from them.

Yeah.

Right.

And it's just a common thread.

So I think whatever it takes to find another level of hunger in a shifting economy, you could call it a bigger why, a bigger purpose, a bigger reason.

It's your family.

You want to protect them.

Whatever it takes to get the momentum moving when most people are sitting on your hands, I actually think you have an unfair advantage.

Yeah.

And we definitely weren't taught hunger in school.

I love that you created this school of greatness.

Yeah.

I mean, I still think of Miss Thompson in seventh grade telling me, just sound it out.

Are Are you dumb?

Like, sounding out doesn't work, right?

And

I didn't mean to digress on that, but I love what you do.

It brings so much value to the world.

So if I was going to say number one is, how do you find another level of hunger,

no matter what that is?

And the second part that I don't think we were taught in school,

since you use that reference at School of Greatness, is to model proven practices.

Right.

We read books, we watch stuff, but when we go to do our own thing, sometimes we, I believe, we feel it's so unique.

My vision, my dreams, my goals are so unique.

I have to go figure it out.

Man, we have access to everybody.

Somebody's already figured it out.

And I think that is one of the big secrets.

It's like obsessively search and find somebody who's already done what it is you want to do.

Mentor with them, go work for free, read their book,

read their book, listen to their podcast, do whatever you can because you're just getting the shortcuts to go further faster because they've already found out where the holes are and you can avoid them.

Yeah.

I mean, during this time, it just seems like a lot of people feel

so in fear because maybe they're already in debt and they feel like, how can I even get out of this debt when I'm not making the money I want?

Yeah.

Or I'm uncertain of where the money will come in the future.

The last time you were on, you talked about how,

you know, money is like oxygen.

You kind of explained there's a metaphor around that.

I'm curious if you could explain that again.

why is money like oxygen for people and when you don't have it almost feels like you're choking you know that that was the first time I ever shared that publicly and I and I got so many comments on that and it's it's worth repeating

us sitting in this room because there's abundance of oxygen not once did you and I think about the oxygen in this room or say I'm grateful for the oxygen I'm glad there's a lot it's always there so if we don't have to think about it then you and I can think about this podcast how do we impact this incredible audience of yours how do we make sure we deliver everything we can to help them go further, faster?

And all those things we're doing, that's what we're thinking about, right?

But if somebody had a switch and they shut off all the oxygen in this room and started getting tight,

you couldn't think about us, our friendship.

You couldn't think about us delivering value because all you would think about is the oxygen in this room if there was lack of it.

And I realized that watching my parents, they had lack of money.

So when the lack of money came in, they couldn't live into who they were meant to be.

My dad couldn't come to my baseball or football games or any of those things like that.

He didn't find a way because money was so important.

It was how do I make the next dollar to stay alive, to survive?

Therefore, he was choked by the oxygen, by the money, and he didn't even realize that his whole life was kind of wrapped around that.

And so not that that gave the answer on how to get more of it, but if money is bugging you, it just means that not enough is coming in or you're spending too much.

Right, right.

But the fact of the matter is, it does occupy your brain more than ever.

And now that I said that, think about how often is money a decision?

Should we go on that trip?

I don't know.

Should we finally start our own thing?

I don't know, right?

Honey, I want to follow my dreams.

I want to start that business.

I've been drawing crayons on our kids'

paper forever of what this logo looks like for the business.

Can I do it?

What about the money?

Right.

And when you don't realize that it compresses so much of your decisions,

then I just, for me, then I want to fight as hard as I can to get money out of the way.

Right now, let's talk about some ways, if you want, for how to do that, how to start a business, how to scale.

But there's one thing I think I may have shared this last time, but I think it was profound.

So many people ask me about success.

Like, what was the biggest byproduct of success?

Like, I get to do cool things with really cool people, right?

McConaughey, Matthew McCaughan, I did cool stuff.

And I, like, so many cool things.

And I get invited to things I never would have dreamed of, even though I say no to most of them.

I'd rather be my wife and kids.

But I don't think I had had the same answer as most people when it comes to money.

When I got money out of the way, when it wasn't choking me, and it doesn't happen overnight, and there's no magical money machines, and you don't get rich easy,

all the cliches are true, but worth it.

But when money got out of the way, and I had no excuse of what I was running away from anymore.

What were you running away from?

Some abuse as a child.

Being really dyslexic.

I mean,

my dad, and I love him to death, he's still alive.

He was the youngest of 12, was physically abused really bad, never got help.

Old school Italian guy from the East Coast, rugged, but because he got taken such advantage of,

he always felt people were taking advantage of him.

He fought everybody.

So, my sister, who's four years older than me, hasn't talked to him in 20 years.

His ex-wives don't talk to him.

His brothers and sisters didn't talk to him.

And when his parents died, they weren't talking to him.

Right?

So, and he was a little crazy.

At 12 years old, I had a a bleeding ulcer because I was so stressed about what this guy would do.

Oh, man.

No, no, poor me.

I wouldn't change a bit of it.

But the whole point is, all I did when I got older is I got to be successful so I can make my own decisions, make my own choices.

I don't have to listen to this guy.

I don't have to move so many times because he got married, divorced, married, divorced, couldn't afford to be in this house, couldn't afford to be that one.

Move, move, move.

I'm like, I'm going to get successful and I'm just going to go.

I don't need anybody.

I don't need counseling.

I don't need nothing.

I just need to go.

And I went hard, like nothing in my way.

But right?

You made a lot of money.

okay.

I made a lot of money.

And then finally, I made enough money where I wasn't worried about money.

I wasn't worried about my future.

And guess what?

I was still that kid with all the crap that I never faced.

So long way of saying.

You can't run away from your pain forever.

No.

It's always, it's sometimes going to catch up to you.

Right.

It was this thing that I was running away from.

So when people say, what did money do?

It made me stop and look in the mirror and go, hey, that insecure kid with those issues got to work on you, bro.

Because money didn't resolve those problems.

It didn't.

And the thing is, lack of it just made me want to make it so I could breathe.

Uh-huh.

I could breathe.

But guess what?

When I breathe, all that crap was there and I had to face it.

So the fact of the matter is, I probably went through a divorce because of it, all those pieces, right?

But I became a better human being because when money was out of the way and I could breathe, I could focus on the things of, hey, let me forgive my father totally.

Let me heal that little boy inside of me.

Let me become the man that if I get married again, I'm the man my wife can be proud of, my kids can be proud of.

If I'm your friend, I want to be a friend that you know, God forbid, something was wrong at three o'clock in the morning, something was wrong.

If I call Dean, his ass would be there right there.

Like once money was out of the way, I got to become just a better virgin.

I mean, I'm far from perfect, but that's the biggest byproduct.

It's not the plane, the house, the cars.

It's, I got to spend the time working on me.

And when I look at, and I'll end it here, but my dad never took that time.

because he was always chasing money.

So for me, we could talk about how to do things to make more money, but sometimes what we really need is leverage.

We just need leverage.

We need something stronger.

Would they say with enough pulleys, you can lift the world, right?

With the rest, the right leverage, you could lift the world.

If you have enough leverage in your life, if you're like, I can't be like my parents, I got to get, I got to get money out of the way so I can live into my full potential.

All of a sudden, sometimes that just raises your level of resourcefulness.

Right.

It's like, I need to do this so I could be a better man.

I need to do this so I could be a better woman, a better mom, a better spouse, a better daughter.

And I don't want to make it all about the mindset, but most people quit because they don't believe in themselves.

A couple failures, they go back and retreat.

But if your deep enough reason to keep moving forward is there, you'll try another corner and you'll try around the next corner and you'll get up after the last failure.

You might curse like crazy and quiet, but from the outside world, you're still playing the game.

This is interesting now because you were chasing money or you were putting your attention on money because you didn't have it and you wanted to breathe and get space from your parent or be independent or have your own resourcefulness and not rely on anyone else.

So you became really good at focusing on how to make money, build a business, and you made it, but there was still pain and trauma that you had to face.

True.

If you would have faced the pain and trauma first,

first off,

Would you rather

Would you rather face the pain and trauma first, then create wealth and build financial abundance from a more healed journey rather than a hurt journey.

You're so good, Louis.

Honestly, I mean this.

I love sitting down with you.

Even when we're just sitting down

after me playing a game of basketball with you,

you feel like you're four foot two playing this guy in basketball.

What would life look like?

Because you spend probably 20 years chasing

making the money until you had to face yourself.

Do you want to

I've never been asked that question.

It's so good.

Part of me didn't think I should heal it because I thought the pain was the reason I was successful.

That hunger came from the pain.

Yes.

And I'm hungry about hunger.

I thought it was this, I might get soft.

That's what I was thinking.

I thought that for years.

And since I fixed it, I'm hungrier now than ever.

Interesting.

I'm hungrier than ever.

So if someone said,

never been asked this, if someone said, would you have rather heal it first, like you just asked?

Yes, I would have.

But I would have kept it in the vault.

The hunger or the pain?

The pain.

I would have kept enough, just being honest,

to visit the dark side when

like when you're going, like you know, cars, if you know anything about cars, they have nitrous oxide.

You ever see it in like in the movies, they hit the nitrous, the car goes fast.

But if you hold the nitrous oxide button the whole time, you know, the motor blows up.

You only can do it in second spurt.

It makes the car go fast.

Sometimes you just, I would, I would dip because I still do it today.

There are certain things to still being Tony's partner.

Like people say when you get successful, problems go away.

No, you just get better at handling bigger problems.

Stuff still goes sideways.

You still got to go in and find a next level hunger, right?

If it's hard enough, I will dip into the dark side of what if I end up being the dad like my dad was.

Like, I'll still do whatever.

And then it's the nitrous oxide button to move him forward.

So I would have healed it and I would have kept it as a tool.

For all you amazing therapists and coaches out there in front of me, like that is completely wrong.

So I'm just saying my personal experience.

Yeah, because you said, you know, one of the keys that people need during these uncertain times is hunger.

But if you're hungry from a wound because you're starving,

instead of, oh, I actually, now you have money, you have the home, you have the things to keep you safe and comfortable, you don't need more things

to survive.

You're thriving physically

with your needs met.

But how do we create hunger?

out of something greater than just pain.

We all move because we're moving away from pain or moving towards pleasure, right?

That's you've talked about in the show a million times, right?

You've written about it.

You live it.

My belief was

that I needed that pain to run away from to be successful.

Yes.

But if I had the chance now, I'd go back and work on me sooner.

And my driver would have been the compelling future.

I would have made it just as strong.

Imagine if I could, you know, I've fed tens of millions of people.

I get to build schools in Africa.

I get to make sure I retired my parents.

I make sure my family is safe.

I get to employ hundreds of people.

people.

I get to do fun stuff.

When the fires were here in California, Tony calls me out of the blue and said, a lot of people, money, a lot of people don't, they can't afford Airbnbs.

Should we put up a million bucks real quick and get some Airbnbs?

I said, I'll wire my money right now.

Wow.

Right.

I get to do these things in the invisible.

I didn't put that in a press release.

It's probably the first time I ever shared it, right?

I get to do all these cool things

now.

Because now it's a compelling future.

I want to help more people.

I want to serve more.

I want others to see that

they can live into who they're meant to be, not who they're settling to be, that they could move forward.

And the people that just need a meal, I can help.

And some people who need a word of advice, I can help.

And some people, part of our programs, we can help.

So I've found a way where my hunger is no less strong today on a compelling future.

So what I'd say is, if you need to dip your toe into the painful stuff, use it just to get the rocket off the ground.

Push the button a little bit.

Push the button, but don't hold the button.

And then

feel like, hey, that happened to me but how can i use that yes

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Now, how can you think of a compelling future when you're so stuck in pain and you've got, you know, your hands trapped around your throat, or it feels like the debt hands are around your throat because you don't have any money and you're struggling in the current economic situation?

How can you even dream of a possibility so far in the future or a year in the future of what you want to step into when you're living in day by day, emotional stress, financial stress, and you don't have the time to address the past pain?

Your parents are on you.

You don't have the time to go sit down for counseling.

You don't have the energy to have those courageous conversations to create boundaries.

Such a great, honestly, love this question as well.

We can't live a happy day unless we have a compelling tomorrow, right?

And again, everything I'm sharing today is just being a reminder to this.

You guys have all heard this, but maybe just hear it through my frame.

You know, we have a generation right now that

is on more antidepressants than any other generation, more suicide than any other generation, more loss of hope than any other generation, right?

Some half of millennials and Z.

And I believe I've had these long conversations with Tony about this.

Like, how do we do our part to help lift people up?

Not criticizing, not blaming, but how do we lift people up?

And the conversation we had, and then make sure you reel me back into the conversation if I missed the question.

But when you have a whole generation where the media is so divided and so bad, and this is not being political, but whether the world is going to end because the environment or not, right?

Are we sick because of vaccines or not?

Are tariffs going to ruin our world?

Does the last president screw us up or is the current president screwing us up?

Our dollar is going to be like Venezuela and you're going to need a bushel basket of it in 10 years to buy a loaf of bread.

If you tell a generation that enough, you rob the compelling future.

If you say, why would I do good today when the environment's going to burn the earth up, when the dollar is going to be worth nothing if you're here in the United States,

when there's going to be an oligarchy or a non-alligarchy.

You know, all the stuff that comes out, we have a media that's so

just so horrible right now.

There's no other word, it's so toxic.

That's the word I'm looking for.

That I believe, and this is what Tony and I believe, we have taken the compelling future away from a whole generation.

So, how could they not be depressed in the current moment?

Right?

It's like, why do anything?

And I believe that the greatest

thing to, even when your back's against the wall, if money's tight, when you can dream a compelling future, it is like a rope pulling you.

And I would say someone who feels there's no hope, there's no way I can do it.

Is there no way?

I've tried everything, right?

Have we really tried?

Tried a few things.

Have we really been resourceful at the level we need to be resourceful, right?

But our resourcefulness, our courage, our confidence to move forward is in direct correlation of how big our compelling future is.

You want proof?

Just go Google some of the most successful people in the world and then find when was their lowest time.

You'll find from Jean-Paul DiGiorio to Richard Branson to anybody in your generation, someone you admire, there was a point where they were broke, hopeless, no way out of it.

So many people.

And those stories just inspire you, but they had to find first before they found the mechanism, the tactics, the marketing strategy, the business to be in, the product to launch.

Before they found that,

they found a way to say, it sucks where I'm at.

But someday is going to be so good, I can accept the suck for a little while because tomorrow is going to be better.

Right.

And in hindsight, don't we all have to live the hard way

for a certain period of time to live the good way?

Yeah.

Right?

I mean, even in life,

you have the opportunity to do something really cool in sports, I don't know if you made it public to everybody, but I think it's awesome what you're doing and hopefully you'll be representing the United States in the Olympics.

How freaking amazing is that, right?

That's going to be hard.

It's not easy, right?

You're getting in shape now.

It's three years away, right?

It's going to be hard to do, but you're willing to go hard.

So someday you could tell your children, your grandchildren, look what dad did.

That's it.

Right.

It is hard to go to the gym every day and eat right.

But it's easy when you're 75, still playing, running with your grandchildren, not letting them beat you.

It's easy right now to eat horrible, not work out, but really hard if you got diabetes and struggling older.

It's easier now to say, this is,

the world's screwed up.

There's no room for success anymore.

I should be happy with this job I have, even though it doesn't serve me financially or emotionally.

I should be happy.

It's easy right now to just settle, but really hard to be 75 years old and look back and realize you missed who you were meant to be.

It is hard right now to go, I am broke.

It is tough.

I am struggling, but I am going to freaking focus on the woman or the man I'm becoming.

I'm going to do this.

I'm going to gain skills.

I'm going to model proven practices.

I'm going to fail miserably.

I'm going to get back up.

I'm going to keep going.

That is hard.

But in five or 10 years now, when you look back and you created something that you're in control of your calendar, your time, no glass ceiling.

I have goosebumps thinking about that.

You can go pick your kids up from school or say, I'm taking a trip this week and nobody could tell you you can't.

Live hard now.

Live unlike other people now so you can live completely like unlike everybody else later.

Yeah, that's the best.

There is no magic money machine, there is no wand that's going to fix it.

We all are in those spots, but those that find their way out found something so compelling that it just is like a rope pulling you towards it.

Yeah, I can't remember who said this, but I heard someone say that

a healthy person has a thousand problems, but a sick person has one.

It's an Indian proverb.

Yeah, right?

It's like,

and if we, and it, it doesn't, you know, it's going to be hard work to stay healthy.

We have to put ourselves through.

And it doesn't happen over a weekend.

It doesn't happen over a weekend.

It's a constant way of being.

It's a constant ritual, a constant routine.

And it's a lifestyle that we have to live into.

So true.

And otherwise, we're going to have, you know,

a lot of pain for the rest of our lives.

I have people close to me who are older who are just in wheelchairs, who haven't taken care of their life.

during their 20s, 30s, 40s, and 50s.

And now they're stuck with diabetes in a wheelchair and they're suffering for 10, 20 years and they can't reverse it.

And it's just like

it's robbing you of the opportunity to live a more beautiful life.

So true.

And if we can start doing that around money, around our health, around our relationships, we will have a greater life in the future.

So that compelling future, whether it's around money or health, we need to be leading into it.

But how do we start

rewiring our brains then?

If we're feeling claustrophobic around money, the economy, our health, our mindset, how do we rewire our brain?

What is that process to start believing we are deserving of a worthier future, a worthy better future?

Because a lot of people stay stuck in a mindset of victimhood, or it's just like, oh, they're always complaining about something in the world,

or complaining about how they've beaten themselves up to get to where they are.

I'm an idiot for putting myself in debt.

I'm an idiot, I'm 50 pounds overweight.

What's wrong with me?

Why did I do this to myself?

So how do we start rewiring our brains

to believing that we are worthy of receiving a more compelling future?

Instead of just, well, I've already beaten myself up this far financially, physically.

I'm just going to stay in this place because it's too hard to reverse it now.

Yeah.

I want to answer that question.

And I want to do that great question justice.

With every choice we make in life, there's pros and cons, true.

Right.

I heard somebody say once, I love repeating, is for every level, there's a new devil.

Yeah.

Right.

You're into this beautiful studio.

New challenges.

New challenges, right?

Last time I was here, you had three people.

It looks like there's 30 in there.

Like amazing.

But now it's like leadership.

And what's the smart way to diversify?

And do we go bigger?

And who do we take as sponsors, right?

New level.

New devil.

So there's always something, right?

I got to tell a quick story.

And

if he watches this, I'm not going to say his name, but growing up, you could imagine I didn't come from money, didn't go to college.

A lot of my friends went to college.

I just had this dream of doing something financially better because I was running away from what I shared with.

Plus, I wanted to retire my mom.

Like, if I really get to, I just wanted to, my mom worked three jobs.

She was a badass, but didn't have a plan.

Like, I always think my mom was a badass without a blueprint.

Right?

So, what did she do?

Cleaned houses, cut hair, and painted houses for people to support me and and my sister, right?

And if I think of,

so at a young age, I'm like, I'm doing my own thing.

I'm going to figure this out.

I'm going to get rich and I'm going to retire my mom.

that's all I can remember.

And around my friends, and I was a hustler, right?

And by the time I was in high school, 12th grade, I had a firewood cutting business.

I was fixing cars and selling them.

And then I had apartments and all the stuff that I was doing.

But long story short, I had a dear friend and he went to college, came back from college, and he's like, dude, you've been hustling like crazy.

He's like, my uncle, we lived in upstate New York.

My uncle runs the union, the bricklayers union in New York City.

He said, we can go down there, work for my uncle, and start off at $1,250 a week.

We could start off as shop stewards, like managers, right?

Yes.

And I want to tell you, $1,250 a week when we were young.

Like nobody was making that

blue-collar town.

Right.

I mean, you grew up in a similar town with me.

Mine was smaller than yours, right?

A lot of money.

So he's like, this is what he said to me as a friend he's like dude i'm watching you chase all these dreams man that's not where we come from you don't have money you didn't go to college and i'm not knocking you brother i love your but let's go do that we can ride the train together down to the city once a week we go grab a drink after and i have to tell you it was like you know maybe that's the way right long story short i couldn't do it because I wanted to retire my mom and I wanted to be in control of my decisions.

I wanted to do my own thing.

I found this thing, even though I had no proof it was going to work.

No one in my family had ever done it.

Well, you understand, in this little town like you go back for your event, I bought a 20-acre farm in my hometown.

I go there all in the summer with my wife and all four kids.

We fish and we plant gardens and all this cool stuff, right?

I still see these guys.

I've been out of school 39 years.

I still see these guys.

Just two years ago, my buddy comes to the farm.

Same guy.

And he's such a sweet guy, still sweet.

And he said, hey.

I want to tell you something.

I said, why?

He goes, you know, we're proud of you.

I said, oh, good.

I don't talk about anything, Lewis.

I don't, I mean, I fly there on my plane.

They would never fly the plane.

They would never know.

I'm always like, ah, things are going okay out in Arizona.

Right?

I'm not going to work it hard too.

Yeah, like just working hard kind of thing, right?

So he's like, I'm going to tell you, we're proud of you.

I'm like, oh, thanks, man.

He goes, no, no, no, seriously.

He said, I got to tell you something.

He goes, I thought you were insane.

He goes, I thought you were nuts.

You didn't take the opportunity to go down the city.

I did.

You became a manager.

Did well for himself.

He said, but I got to tell you, I see it now.

I see all of it.

I'm like, what?

He goes, I missed it.

Wow.

I'm like, I said, missed what?

He goes, I got up before his two, two boys.

He said, I got up before they woke up to go get the train.

I got home, they were asleep for 20 years.

Oh, man.

He said, they're in college, Dean.

And I could get emotional because he said, he looks at me and goes, I missed it.

Wow.

You didn't.

And it just made me realize whatever choice you take, there's resistance.

There's pressure, right?

So all I know is I went, I just went a different, not that his life wasn't hard, but yes, I looked like a fool.

Yes, I did things.

I went against what the percentages most businesses aren't supposed to make it.

I didn't start with money.

I didn't have a college degree, but I found this thing in me.

My mom was the first thing that I just kept moving forward.

So when you say, how do you get out of it?

Can you picture yourself at 90 years old or 80 years old or 60 years having that conversation with somebody?

Do you want to go, I missed it.

I wish I would have at least tried.

Even though my back was against the ball, ball, money was tight, people thought I was crazy.

I found a compelling future and I went for it.

I'd rather, like the man in the arena quote, I'd rather get to the end and go, I tried like crazy.

And even if it didn't work, at least I know I gave it all.

Yes.

And in the best outcome, I tried everything, even though I failed a lot.

I lived into who I was meant to be.

And

that's the best thing I can say: there's no easy route.

We're here.

But I'd rather take the route that gives me the opportunity to be me.

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One of the reasons I'm going to Spain next month is because I've had this dream inside of me since I was a little boy to be an Olympian.

Oh my God, I love it.

Since I, I don't know, five, seven years old, right?

And

I moved to New York City in 2009 or 2010 to go pursue this dream after I watched it on the Olympics in 2008.

So I saw it in the Olympics.

I'm living on my sister's couch.

watching this when I'm in a depressed state.

And I see this sport called team handball at 3 a.m.

on the TV and I go, what is this sport I've never seen in my life?

And I go, I meant to play this sport in the Olympics.

Something inside of me,

something activated inside of me.

I'm 24 years old or whatever it was at the time.

Maybe it was 25, I can't remember.

And then a few years later, I moved to New York City to pursue joining a club team in New York City, the best team in America, because there was no team in Ohio.

And the whole goal was to make the USA team.

Nine months after that, nine months, so I make enough money.

My conculling future was, how do I make enough money to get to

get to New York City?

Yeah.

To get off my sister's couch to get to New York City.

I go there and I train for nine months in New York City and I get the email that I've been selected with the USA national team.

And I was in Los Angeles when this happened.

I know the exact moment because it was a dream of mine just imagining this.

I was literally at Jimmy Kimmel's studio.

I was in the green room.

I was like backstage.

I wasn't on the show, but I had like a ticket backstage and I was in the green room and I pulled my phone and I get an email that you've been selected on the USA national team.

It gives me chills thinking about it because it was literally like a couple miles from here in Hollywood.

And that was in 2011, I think it was, 2012.

And

so what is that?

Almost 15, you know, 14 years ago, right?

14 years ago, 13 years ago.

And

I played for eight years with the USA team.

Then COVID happened.

We weren't going to qualify.

We We weren't good enough to qualify to the Olympics.

USA has not played in the Olympics since 1996 for handball.

For handball.

But the reason we played then is because every host country gets an automatic qualifier.

Oh, I didn't know that.

Oh, this is getting juicier now.

This is getting juicy.

So first that's like, okay, let me make the team and see if we can qualify, but you have to win the Pan Am Games.

And there's a lot of teams in South America that are better because they have professional elites.

We don't have that here.

So everyone goes to Europe and they find out about it in their 20s and start playing.

And it's just hard.

And,

but now the USA got the bid, right, for the host country, LA 2028.

So it'll be 20 years since I saw the sport for the first time on my sister's couch that I've been in this pursuit.

And I thought I was going to be done, but I went to the, I went last year to watch the Olympics in Paris.

And I went to a handball game and the fire was still inside of me.

Couldn't deny it.

And I was like, I have to pursue this.

Now it's four years away at that time.

And I've got this business and I've got responsibilities and I'm, you know, I'm engaged at that point and all these different things.

But I was like, when I'm 75, just like you said, if I don't pursue this, it's kind of irrelevant if I actually succeed.

But if I don't pursue it, will I be like your buddy that says, I missed it

at 75, at 50, at 60.

Well, I'll be like, gosh, I missed that opportunity.

I missed it.

I missed the opportunity.

And so for the last eight months, I've been rehabbing.

I've been training.

I've been losing weight.

I've been doing everything.

Dude, you look amazing.

You look amazing.

Just to get myself to go and see if I can play competitive

at that level.

Not even get back on the team yet.

Just can I play for a month and stay healthy?

Is that a possibility?

Yeah.

At 42.

Like, I don't know.

Maybe it's crazy.

But I can't live with myself without at least.

taking it the next step and then taking it another step until it's undeniably the dream has died inside of me or some other path happens.

If you would have said in your 20s, at this age, you would pursue it, like never happened.

But the thing is, that your compelling future is so big.

And it's pulling you.

It's pulling you, right?

I have to tell you, one of the things, as you said, first off, I'm so freaking happy all these things align.

Yes.

Because now,

if you feel you're good enough and you make the team, you get to play in the Olympics.

And I will.

I give you my word, I will be there.

You're going to look up in the audience and I'll be the streamer.

Right?

I tell you i had the chance to get close with matthew mcconago and we did a fun event together and all that stuff and he's become a dear friend he's such a great guy but he had one that's really similar to this i think important no just a thing that he thinks through because if you know 10 yourself in the future the whole green lights was about looking at his 30 years of journaling and what he realized when he was going through all the journals that he had that's where green lights came from is there was one thing he had uh the fear of not knowing we called it so whenever there was something that was in his heart heart, not knowing if he could have made the team, not knowing if he could have started the business, not knowing if he could have got out of debt and finally did the thing you're passionate about, then not knowing would eat him up.

Yeah, so it's like

if you talk about, like he tells, he tells such great stories.

So he's talking about being in Africa when he just put a backpack on and went to Africa and went into a tribe and he ended up fighting the village.

I don't know if you remember reading the book, but he fought the village fighter, the big guy.

And he said, he's in a little tent putting like a loincloth on, going to fight this guy.

It's 300 pounds.

And he said, they asked them to fight.

He's like, I was in there thinking, I'm not gonna do it.

He goes, but I'll never know what it's like to fight this guy.

And he said, you never know what's on the other side of the fight, right?

And he said, I just was in there going, you're gonna be mad at yourself if you don't do it.

So he went out there and he said he lasted as long as he could.

The guy beat him, but he said he lasted way longer than he thought.

And they gave him a nickname, something scrappy white guy.

Yeah, yeah, yeah, yeah, yeah.

He said the next day, in McConaughey style, as I put my backpack on, I was going to walk 35 miles to the next village.

He said, when I woke up that morning, Rene, his name was, he goes, Rene, the guy he fought, was waiting for him.

And he walked the whole 35 miles with him.

Wow.

And he said, when he left, he gave him a hug and like respect.

And he said, that's why I was supposed to fight him, to have this connection.

They went back to the tribe 20 years later, and he walked him again that time.

Come on.

Yeah.

That's incredible.

And he just was using that as an example.

But he was talking about so many things came out of that with the tribe and what he did and how he feels connected to Africa and all these great things.

He goes, I wouldn't have known him.

And I think that's, I don't, you know, I don't want to take it in a light area because some people do have their backs against the wall.

Of course.

But don't you have a fear of not knowing, living into who you're meant to be?

Like, I feel like we all have this person we are and this person we could have if there was no constraints.

Yes.

So why not just work on the constraints and be bold enough to just go after it, right?

Why is it so hard for people to go after what they truly want to do?

Why is the fear holding them back or so much stronger than the compelling future for so many people around money or their dreams or goals or just asking the girl out, whatever it is.

Why do we have this fear that we resist and delay taking one step?

Why is it so painful, so hard, so resistant to just have courage?

Yeah, I think, you know, I know the fear of failure is strong and I know it's like the humiliation is big and all these things.

Yeah.

But I think we also, I think we're a little bit,

and maybe that this would go down a whole nother road, but I think we're a little bit programmed.

Like we're kind of standing in line.

A lot of times we got to get good grades.

We got to do the right thing.

Got to get into the right school.

Got to get the job.

We should be absolutely grateful for the thing.

And thank God there's people that are in careers, right?

You have amazing employees.

I have hundreds of amazing employees.

Thank God for them, right?

But if you're called for more, I think it's so far out of the norm.

Like I love that video that went viral about three years ago when you see the guy, it's like a Coachella type place and the guy goes dance in a field.

It's like kind of a hill.

Did you ever see that?

I'm not sure.

He dances out there by himself for like 10 minutes, and everybody's like, you can see everybody looking at him.

Finally, the second guy goes out, still known, but it took the third guy.

And then all of a sudden, there's 10,000 people dancing.

We never want to be the first person dancing in our family.

Even though we may have been called to be that crazy dancer, to be the rebel.

You know, it's like

when you go after and do something different than the norm, like

you are the crazy one until you're not,

right?

And then all of a sudden it's like, it goes from, oh my God, that's so crazy to, I can't believe that's happening to, wow, did you see that?

To, hey, I used to know Lewis, right?

There's this crazy evolution, right?

I think it's really sometimes we're programmed to stay on the path and it feels like we're stepping off the path a lot when we do something outside the norm.

And that's always hard to do.

It's uncomfortable.

There's a question I have for you about money.

You surround yourself with a lot of financially successful people, but also just a lot of people who are successful in different areas of life, not just money.

But you have a lot of, you know, mega-millionaire friends, billionaire friends, and you are surrounded by wealth.

What's the difference between people who are acting rich versus people who are actually rich?

Oh, man, that's a good one.

Acting rich and actually rich.

You know, I...

And what's the difference on the externally and internally?

You know, there's a certain level of wealth where, at least the people I get blessed to be with, that it flips completely from making it to how to give it back.

And usually, and you can call this karma, God,

goodwill.

I've watched so many people get to that point and when they start finding, obsessing on ways to give back, their businesses exponentially grow.

It's just crazy.

Like I've been studying, I've been thinking about this a lot lately and why

I'm in this phase of my life that I want to give back more.

I love that I get to make more.

I'll just give more away.

But one is the heart kind of shifts from what can I do to who can I serve.

That's at least people I get to be around.

That's number one.

Number two, the ones that keep going

always we talked about earlier, but they just replace the hunger.

If one was to get out of being broke and now they own a billion dollar company, then how do I serve more, do more, be more?

How do I grow as a human?

Like there's, there's a term I've been using lately.

It's a thought process.

It's like, there's a whole bunch of people.

We have a group you're coming to in July.

We have a group of people that we get together a couple times a year, very successful people.

And it's the type of people where when everybody looks at them, they go, oh, he made it.

He's the top.

He's got everything.

She made it.

She's at the top.

But when they look in the mirror, they know there's another level and it could be another level of contribution, another level of finally loving someone else or maybe loving themselves, another level of service, right?

So it's,

there's this transition that happens of like, hey, it's time to be, maybe what we talked about earlier, money's out of the way, time to be a better version of me, leave the world a better place.

And you also see on the way up, like, this is the stuff that's obvious is from the cars and the flash and kind of the

positioning and how you position yourself.

When people get to a certain level, it's almost they regress back to who they were when they started.

How so?

What do you mean?

Like simple.

Very simple.

I mean, if I, if I think of the wealthiest people I know, we don't

have stuff.

You don't need a lot.

Yeah, we do simple stuff.

Go fly fish or go to a pizza restaurant because we haven't had pizza.

Wow.

You know, it's like, it's a really good question.

I'm going to think about that one more.

But it's,

and I could just be lucky with the people I surround myself, but very humble.

You find very,

you realize there's another time you realize it's not us.

Like, I think as you're doing things like, I have to conquer this, I'm doing this, I'm doing this, my podcast, my thing, I'm not saying you are, and then you get to a certain point and you realize I never could have got here without the collection of everything.

Yeah.

Whether that's my beliefs in God or spirituality, the team that worked around me, the parents who did their absolute best to put me on this earth, the past relationship that even though it went bad, it taught me to be a better man.

Like you start realizing that God of the universe put all these things in place, even the struggles.

And then for me at least, I'm going to just share with me, I'm starting to appreciate all the things I went through because if they weren't all collectively added up, I wouldn't be who I am today.

And maybe for the first time in my life, I really love who I am today.

I love the husband I am to my wife.

I love the father I get to be to my kids.

I love the friendships that I have in my life.

I didn't always feel that way.

And maybe it's because I'm really grateful that everybody had a part in like raising me, even the relationships that went sideways.

Yeah.

But those then that you know who are extremely wealthy, what's the difference between those who are wealthy and fulfilled versus those who are wealthy and everything's a struggle still or it's still not enough or they have just problems in their life?

What's the difference?

Not to oversimplify it, but it's gratitude.

And I hope that all of them there feel that they find this place.

Sometimes we need to look in the rearview mirror because there's always a bigger jet and a bigger house and a bigger yacht and a bigger vacation.

There's always bigger.

It doesn't matter what you do.

There's somebody who's got more.

And if you have envy in what someone else has, there's no way to find peace in your heart.

And for me, and I don't know if it was Tony or somebody said at one point, whenever you're feeling that way, just look in the rearview mirror and see how far you've come.

And look at the culture of progress that you've had from where you were.

And there's no way you can't be grateful because where you came from, you're further than 99.9% of the world.

But if we look at the bigger, we get in our ego.

We're chasing, I heard somebody say once, you're chasing a sunset, but you're running east, right?

Yeah,

you're just going to chase something that doesn't exist.

You're chasing the ideal perfect version of yourself when really you've done so much.

I think just looking backwards helps.

And isn't it interesting?

I guess when you're, you know, in your maybe 30s or 40s and you've had like a more extended life where you've actually built a career or you've made some money, maybe you've bought a home, you're like 95% farther than most of the world.

If you're in your 30s and 40s, on the mistakes you've made, on the pain you've gone through, on what you've created created for yourself, on what you've accomplished.

You have intuition.

Yeah, you just have, you're so much farther.

And yet a lot of us focus on the 5% or the 10%, whatever it is, 1%

of people who have more or doing or are more relevant or have bigger car houses, vacations, whatever it is.

And we focus on what we're lacking from the 1% to 5% versus...

the 95% that we've overcome already.

You know, and I have a, in one of the groups, I go live every Monday for just like five minutes.

I kick off a Monday in one of the groups that Tony and I have created, right?

And I start off every call saying, this group, we are a culture of progress, not a culture of perfection and not a culture of comparison.

Because comparing yourself to the perfect version of you, I should be in better shape.

I should listen a little more.

I should work a little harder.

I should make a little more money can only depress you.

Or saying, damn, look at Lewis.

He's got this.

He's got school grades, his books in the New York Times bestseller.

Oh, Lewis is doing this.

I try.

So if we don't focus on our progress, we focus on perfection.

It messes us up.

And if we focus on comparison, it messes us up.

So the only thing we have to focus on, if we can, is our own progress.

If you're a better version today than last week, last month, last year, then we're moving forward.

Some people move a little slower.

Some people move a little quicker.

Some people move too fast.

Here's the other thing that you don't get.

Most of the people that you, and I'm not saying you feel this way, that you see in your life, you get to interview so many great people.

A lot of them are 10, 15, 25 years older than you.

Dude, you are on such an incredible journey of, I mean, I watched your transformation of the man you are, watching your, your, your, your, your love with your now amazing wife and this journey.

Like, you're one of the richest people I know.

I mean, would you replace, would you take a billion bucks to get rid of that and be unhappy?

No.

You're so wealthy.

Yeah.

I've never met you without a smile on your face.

And this is not for you, but I'm hoping somebody else.

I've never met you without a smile, without an open hand saying, what can I do for you?

Like, and so we just got to remember to look in the mirror at ourselves and look in the rearview mirror of what we've accomplished.

And I think that just helps us in the present.

Yeah, that's beautiful.