From Rock Bottom to Building an Empire- The Journey of Jon Cheplak

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Hey, what's up, everybody?

We are back for another episode of Wake Up to Wealth and really, really super excited today because I've got my homie, John Cheplack, on today, who I've had the privilege of coaching with for a really, really long time.

What's up, brother?

How you doing, man?

So

one thing, just want to say, shout out to all the listeners, all the support, everything you guys have done.

We are consistently one of the top shows in the country, and it's because of y'all's support.

We're averaging 85,000, 90,000 downloads,

and it's all because you guys have supported us.

So, thank you so much.

And I get to bring on really cool people like John because you guys support us.

How are you doing, brother?

Yeah, I'm doing good.

A little tired.

Just got off the, you know, I did the

airport circus last night.

The flight leaves Phoenix at five after speaking out in Phoenix and

delayed, delay, delay.

Got in about 1 a.m.

But I'm hanging at my home in Vegas for a minute.

So it's nice.

Spend some time with my daughter.

So before we get into where you are now,

I've had the privilege of hanging out with you for a long time and seeing your progression

and just seeing kind of

where you've matured to and what you've built, which is amazing.

But I also think that a cool part of entrepreneurship and everybody's story is the storm and the fire, right?

That the shit we go through.

And I'd love for you to just talk about

you came into this shit at rock bottom and built it an empire.

Yeah, I did.

Yeah, I,

you know, from 21 to 41, the down and dirty, it was rehab nine times, never got it right until 17 years ago when I was 41.

Um, but prior to,

I, um, in spite of myself, I was able to build a good residential real estate sales business.

And then I got into leadership and executive level and got in the coaching space, but just always battled that one demon.

And

I finally figured that one out.

But when I, when I, when I got clean at 41 years old, a grown man,

I had wounded down so far that I owed the IRS,

not exaggerated numbers.

You've seen me post tax liens, screenshots of them.

Owed the IRS 4.3 million and credit card debt and all that stuff.

And

it was the best.

People can always say, oh, but that was the greatest time of my life.

It truly was because it shaped me.

My brother had a conversation with me and said, you know, you can bankrupt and you can bail out on stuff.

He said, but now it's time in life where you just absolutely do the right thing.

You know how to make money, John, but what if you did the right thing in every aspect of your life?

Just like the, and I'm like, it's going to take me for,

I'll be eating top ramen the rest of my life.

Anyways, long story short, I just, I just bared down, bare down.

And actually, contrary to what most view is

never had goals.

I mean, my goal is to pay off the IRS 4.3 million.

It was so far in the distance because I was also my reputation.

It wasn't, it wasn't this private unwinding of my life the final time when I went to rehab.

I mean, everyone knew reputation was,

boy, that guy's decent at what he does, but he just can't get his life together.

And so I just,

from that point on, all I focused on was winning one day at a time.

It's cliché, but cliches are around because they're true if you really live by it.

And so I have nothing else to really look forward to as a victory, except for winning today, because everything else was so far out.

It was never going to feel like a victory.

And so I just stuck with that, but I kept, I made sure that my personal development stayed way ahead of my success in business.

And

today, where it's at, because of that, because I continue to keep personal development way in front of my business growth.

You talk about this and coach and teach this all the time.

My identity, I have not out-earned my identity, which is

a big challenge.

Many people are facing right now at the recording of this, I think.

Yeah.

So to give people context, like give them an oversight of what you're like all your companies look like.

Like give them an idea of what you built.

Sure.

I was I was doing long coaching real quickly and I'll only take 40 people.

And it's neat to see too, just to give people an example.

I think I started at 199 the call, fast forward, 199 for a 45 minute call for 199 bucks.

Today it's a 20-minute coaching call for $2,000 and the commitments once a week.

But

I'm only going to go to 40 coaching clients.

Well, I'm only going to 60.

And I've posted, because you know how our world is, there's a lot of talk, man.

Show me the proof.

I think my biggest weeks, I was doing 114 one-on-one coaching calls and people, oh, you're trading hours for dollars.

And there's a great lesson in this.

There's two parts of it.

I think that you need to take risks and you need to expand and you need to grow.

But I think too many people get too caught up in it from a distraction standpoint instead of being responsible when to grow.

I mean, look at you.

Look at your transaction.

You could have easily gone out as you started really expanding two to three years before you actually did.

I mean, no one was staying in the game selling 100 homes a year and having a team doing 600 and selling 200.

I remember the conversation I had with you.

And this is, we both have ran similar paths and staying going deep.

We went 12 feet deep, one inch wide for years and years and years until we established there's a couple of things you establish.

You get more at bats, you build a healthy foundation,

you just master your craft.

And so I stayed in that game and just and here's what's very interesting when you stay in it as long and look at you too.

Well, it's been the last three or four years.

I mean, you were already in one space, but then it's just hockey.

You're crushing the real estate sales and property management.

And then it's like, oh, okay, I'm going to expand this thing out.

But you stayed in the game and then bam, it's been hockey stick.

So I just hired coaches for the first time underneath me three years ago.

Fast forward, where has it ended up?

I think I've got

14 coaches underneath me, just in the coaching space, one-on-one coaching space.

We sell

multiple courses a year, different offerings in all different businesses.

That's in the coaching space.

Then we created

an inside sales company where we provide inside sales teams to large teams so that's that's our one business digital maverick and then we got into the online this is on the last three years then we got into so that's digital maverick that's thriving i think we're in over 140 um top team databases um then then the search game came about um and that i think was just i don't know if we've even hit two years in the search game the online search game so we got the national mls feed, Easy Home Search, and we do a little bit differently.

We sell county by county, exclusive lead flow.

So now we've got the

conversion part, the lead follow-up with our VAI SAs in digital maverick.

Then Easy Home Search came about.

Well, then there's another solution.

They're going to need a mortgage.

And we just launched the mortgage business in the May of 2024.

And actually, I just posted about it.

I think we've got about 220, 2, 200, I don't know, somewhere around there million funded year to date

and another, I don't know, 60 million in our pipeline.

So we've got the mortgage, the search, we've got the VAISAs, we've got the coaching.

And then we recently launched an appointment setting company for recruiting,

which is thriving, doing well.

We're setting about 50 to 60 recruiting appointments a month per team we work with.

And then I skipped over one.

For me, as I, when I was building the coaching company, then I needed to have other coaches.

Well, then, of course, it was expanding.

We wanted to help all levels with a little bit of a done with you.

Then we launched the Reside,

which is a team builder platform where there's group activity.

And that's been in business for two years.

And here's the interesting thing, every single one of them thrives, especially in a time where, you know, we're the last ones paid in the coaching consulting business, vendors, et cetera.

I mean, people got to pay staff and they've all thrived, but I think it's because of,

I don't know, you hear a lot of times, and what got you here won't get you there.

I don't know.

I mean, you're still the same consistent, disciplined, no riff, raff, no distraction guy, and it's worked out pretty well for you.

So

that's where we're at today, man.

And who knows what's in front of us?

We've got some surprises.

We just let it out.

We're launching

our email platform.

our mail chimpish software.

I got to see screenshots.

We brought in the

head guy of delivery for SendGrid, brought him on staff.

And so we'll be, that'll bolt on to all kinds of different CRMs.

So not a promo, just telling you all the businesses.

That's what we got going on, man.

No, but I got a lot of smart people around me.

No, so

what I think is cool about that is people are going to listen to this and the entrepreneur mind is going to be like, oh, I got to do all this shit.

And

what I want to tell you guys from riding in the car with John for a long time is

before he got here, he mastered

the coaching and he mastered self-promotion and marketing.

And that was born, that's what it was born for, from, and he mastered discipline.

I want you to talk about something because I think people miss this mark.

I think you're one of the best examples of

starting small and blowing up.

But it was because of your effort and your consistency, but also your marketing marketing message never changed, right?

Like where people were like, oh, I marketed on social media.

No one called me.

I didn't get a response.

Right.

It's like, I remember like,

fuck one of the first events you threw, probably 17, 18 people are there.

But your marketing message didn't change, right?

Your, your principal and your marketing didn't change.

Talk about that a little bit.

Right.

Well, I think the thing that I know you learned early on, and I did too, is that you've got to decide who is your audience and what is the number one thing.

If you can determine, like anyone, it doesn't have to be their number one to build a successful business.

But for me,

it was discovering what is their number one thing that keeps them up at night.

period and going all in on it and not abandoning it and don't get me wrong there were times when i said i suck at this i need to do other things i need to do different things but you know i was fortunate to be around people that I watched and observed that went before me, and they just stayed in their lane.

And

I think that

the thing to look at is that pick the problem that you solve.

Know who your avatar is exactly and do not abandon it.

You know, when you look at

marketing, as you weave that in, yeah, but I only had seven video views or I only had 20 video views.

Well, what would it cost you to get seven people in a room at a little hotel down the street?

What effort would it take?

And I think it's

my observation personally of my journey and watching those that have gone before me.

It has been persistence and resilience.

But

you've got to have consistency in that one message because what happens is most people in their marketing, they're confusing people.

What actually do you do?

Yeah.

what what do you do they don't know what people do yeah that's funny you say that um

another thing too is i think one of the things we vibe on

is

growth and building successful companies actually happens in simplicity

and uh

like one of the things that I've learned from you and coached with you for a long time is a lot of times you solve a problem by just giving me a simple answer

and so

talk about that a little bit.

Yeah, it is.

Um,

the

and I was asked a question about a year and a half ago.

Well, I keep saying a year and a half ago, so maybe it's been two years now.

Um, I was asked a question of, you know, if there's one thing you've done different on the come up, and listen, I don't regret anything that all got me here, but if there's one thing that I think would have catapulted me, and this comes back to the

previous question, and you'll find it just lands here, Is uh, I thought, what would I have done different?

Oh, I wouldn't have tried to prove myself so

tried so hard to prove myself because I would catch myself in that vein of what I do.

Oh my god, I've got to think of something different.

Oh my god, I've got to, but but then when I would think of something different, it was just what I was doing, finding a different way to say the same thing that brought everyone back to the one thing.

So, with that, it alleviated what you know, because we all carry stuff, We carry an energy.

We carry self-doubts.

We carry, am I hitting?

And so as I continue to, that's why you got to keep getting in the batter's box.

You got to keep going.

And as you're trying things,

be able to be a third-party observer and get above it and look and go, wait a minute, you're still back to this one message.

And so the thing with the simplicity was, holy smokes.

We don't need to learn anything new once we've got the basis of it.

We need to continually be reminded because then as as things started working for me it was doing the things that maybe I was doing at 70% or 80% or even 85% that I was taught years ago and then when I started evaluating people I was working with that like listen we're not there's not a horseshoes you know flying through the air or a unicorn you know when when we get on a call or you know Justin Haver like you and Justin came in right at the same time years ago working together it's still the same conversations and so

it's been proven that simple solves the complex it's been proven that our futures in our past it's been proven because so many times it's well let me go 12 feet wide and one inch deep no no no no no no did you go 12 feet deep first and stay in that one inch and and it's challenging i think um a there's a human nature issue because people get bored b there is self-doubt if something doesn't come along quick enough.

But C, this is the big one, the discernment.

There's so many distractions out there with so many new things.

And you'll hear one friend that's trying this thing or

one area of business.

We're in a mastermind with 23 other high-level folks in the Zenith mastermind with Dean and Tony.

And I mean, Brittany and I can come back from that and go, oh my gosh,

look at this, look at this.

And then we sit down down for three days and go, hold it.

What's our thing?

And I'm not saying don't be stupid because obviously I was just in coaching, but now we're in mortgage and now we're in, you know, um, VASA sales and all that type of stuff.

But I think it's, you know, always inspect a mutual client of ours.

Uh, Parker, we both work with.

Um,

uh, it was in, he's, there's no one, he's like, he's lapping everyone now.

I mean, he's just spiking the football in the end zone, you know, I mean, at the pace he's going.

And it was interesting.

You look at his, and I go back and go, a conversation I had with him early in the year.

Hey, I want to do this, this, this, this.

I said, what else?

This, this, this, and this.

Awesome.

We can do all.

But what is not, what is not, who is not operating at 80% in your current business?

Because we're, we're out there.

Our expectations are out there.

And if we can get people to work with us at 80% of our expectation, we're winning.

He's like, oh, my gosh, this silo.

Went in that silo, optimized it, and then starts working with you.

And now that thing's going.

So long answer to that short question.

There's simplicity,

like

in its finest moments, right there.

It's like, be willing to inspect, but people get bored and their identity, and then their identity comes in.

You want to know why?

Because what they didn't do is they didn't identify as a disciplined, consistent,

committed person.

They think they are.

They think the results don't make you disciplined, committed, and consistent.

Results over a sustained period of time with growth, that's where it's measured.

They get this, you know, hey, I'm a rock store.

And sadly, for many people,

their businesses were inflated.

So their thought of who they were versus who they actually are

was this massive gap.

And now they're paying the price for it.

And it just comes back to A, from doing it myself, B, in watching those who have grown like yourself

and our clients, futures in your past, and anything that's not working.

The first question that I ask myself is, well, what can we eliminate so we can go do, you know, this, this, and this?

Like, let's let's build a foundation before we frame the house and put a roof on it.

Most got a frame on a house that's got a shaky foundation.

Yeah, no, that's so much gold in that.

So, you've coached so many people that are just high-level top, like just top of the top.

You coach the best of the best.

You've done it for a while.

What do you think is like one or two things that you've seen repetitive, like same traits?

Like,

in a bunch of your clients, the people that win, what do you see that's similar?

Consciously, hunger.

It's number one.

Unconsciously,

I think it's very unconscious in a lot of cases.

I think that they take the next natural step of growth because they get so busy and say, okay, I guess we need to bring people in.

Well, okay, to bring people in, you got to serve people and support people.

So I think consciously, it's hunger.

I think unconsciously, it's this thing in their heart that they want to serve and help and support other people.

It's not just, well, I need a bunch of people so I can make money.

That's not sustainable.

I'm sorry.

It is not the pain of it, the challenges of it.

No.

So those are the two that are the biggest.

And if you don't have one of the two, excuse me,

if you're missing one of those two, I don't know that you're going to have a sustainable business.

I mean, I watch you.

A,

you're building businesses, multiple businesses that involve other people.

And

fine, the money's taking care of itself.

It always will.

We know how to do that.

But the thing that I watch that is talked about the most and is real is the pride you have in the people that are growing.

And very interesting.

You take great pride in it.

You're getting people to walk through doorways of discomfort and fear.

That's the game we're playing.

And when you can get people to walk through and facilitate, and that's an art and a science.

I mean, I've watched in the last week a number of people that you've shared stories with from an event that you guys just did in the thing that is oh,

I think it's a step below a death in the family when you look at stressors,

or it may be above.

I haven't looked at the chart

recently, and it's you know, death in the family is most stressful, speaking in front of a crowd.

It might be speaking in front of a crowd is number one, and death in a family is number two.

Yeah, no doubt.

True story, man.

So, um, yeah, I mean, that's that's it.

It's its simplest of terms, terms right there, man, is the hunger and a desire to really

grow people, man.

You got to have that.

Another thing that I've learned from you and I've watched you display, and so many people get this shit wrong.

So I want you to talk about this,

is coming from contribution, but like watching you grow your business and your marketing.

I mean, I remember when there was times when you were just giving shit away and giving shit out with no call to action and you weren't selling anything

yeah yeah yeah yeah oldest oldest principle in the book and and we got to you know we get to see it happen a lot in front of us too and it's the people that that we look up to too and watch that are doing the biggest things they're still doing it um it is well that comes back down to though too brandon principle again

and the principle of contribution.

Contribution is a principle, the principle of obsessing over the process and detaching from the outcome.

That principle of to keep what I have, I must give it away.

And when you give it away, and the keep what I have is there, there needs to be a new,

I don't know, way that that is phrased because to

100x what you have, give it away because it's it just works like that, right?

It is, I think people are so

obsessed with cause and effect roi kpi

and i don't know it's interesting you and i've never really chatted about this i mean here you go you're you're a numbers guy holy smokes you've got um

cap uh i mean you got to look at cap rates you've got to look at cash flow you've got a cfo you've got all that but really brand i'd be curious i want to flip it on you are you obsessed obsessed every minute with the kpi at the level you think other people are or or or is your first thing

what can I do to educate and inform today and measuring that thing before everything else

which one is I mean if you come from a contribution standpoint and if you give away to the market the KPIs and the ROIs are gonna fucking smoke everything

you can't even source it or measure it correct all you can do is you can say okay is business down we know as a marketer because you got to be a marketer or someone has to be in your organization the problem is you're still the director of marketing because you've got the message right and and all you've got to look at is many times you and i both could probably do this we haven't even chatted about it is you know well how do you know you're getting a kpi well is okay i'm doing these activities my business continuing to grow regardless of the market it is oh it's not well let's go back and reinspect my marketing oh you know what I haven't been hitting my emails or my emails haven't been hitting at the level they need to or my social hasn't been or my my podcast or all those type of things.

And so that's really simplifying things.

But I'll tell you what, most people, if they can just get into that thing, and I think also the two for five years.

Yeah.

Yeah.

Five years.

I'm glad you went there.

Yeah.

Period.

It's always that.

And so funny.

I mean, now, as I look back, wow, you look at five years, five years, five years is an eternity to people like these people.

You know, in the, let's go in the residential real estate space.

Open houses suck.

Really?

How many done?

One.

They're done, bro.

Yeah.

and so you're never going to get to to to enterprise in business or scaling business at all so it's it is um trust us that's all we can say trust us keep your links out of stuff make the and especially right now today we are in a trust recession we are at the lowest level of certainty since 0809 lowest level of uncertainty well um

you can't sell until you have lowered someone's guard.

Period.

Number two, the only way to sell right now, and I always want to give attribution

because this is how Russell Brunson faces it.

Everyone thinks he's his funnels guy.

He knows we can build a funnel.

And I'm not minimizing it.

That guy is a sales master.

Today, what you have to do is people have a story in their head.

They have a story in their head of...

And the story goes like this, but if I buy right now, what if it's the wrong decision?

And you know what?

It's a status decision.

He pointed that out.

Status.

It's purely people are worried if I go to that company and work there and it doesn't work out.

It's a status decision.

So

right now, what you've got to have is in the contribution now more than ever.

And it's why our businesses write through this.

I mean, like, listen.

we're the last guys to get paid in the coaching space.

If you,

you know, wait a minute, I got to pay staff.

I got to pay rent.

I got to, oh, then a coach or a consultant or put money in a fund or this.

we're the last guys to get paid and guess what we're getting paid

because because we stayed in that principle of contribution but then what we paid attention to too are the psychographics i spoke about this yesterday oh people are just positive this did that okay great go deeper where are they at Okay, they have uncertainty.

Okay, great.

Their trust is low.

Okay, good.

Their guard is up.

I don't care what script or dialogue, objection handler, presentation you have.

It ain't even getting to them until you lower their guard.

So, what does that require?

Well, it requires a missing piece story.

Russell phrased it that way, missing piece story.

Well, that's just another way of saying feel felt found.

Oh, wait a minute.

You're going to teach me feel felt found?

You're going to teach me no, like, and trust?

I sure am

because that's what works right now.

People are looking for someone to trust.

And so, you know, there's two parts to it: is that A, what worked that works now.

B,

is

know the psychographics of your audience right now, where they at,

especially emotionally, because emotion creates motion.

And if you're in sales, if you're growing a business, I don't care what business you're in, it requires motion.

And emotion is what gets people to move.

I don't care how good the spreadsheet looks.

I don't care about, okay, great.

I took care of, you know,

the logic of it, but I've got this thing going on back in my head.

Well, let me tell you a story about Sunit, who's invested with me for this long.

I mean, he was one of the first guys in with you, wasn't he?

Yeah, absolutely.

Yeah.

So there you go.

There's, there's, there's a, a, a, a master sales course right there, Brandon, that is not because it's like so freaking basic.

But I think the thing is, I think we're, the advanced level of what we're, and I say it humbly, we're able to do and accomplish is

not shooting past the target of the simplicity and the principles that

studying deeper into human behavior, knowing where your audience is right now.

Okay, here's what they want.

Okay, why aren't they doing it and going into human behavior?

And the only way that you're going to build that trust is a missing piece story, contributing, you know, building authority, being repetitious on it, and then that emotional piece retell story.

Yeah, dude.

I mean, I could let you just go forever because you're a master at this shit.

One other thing, I got two more questions for you.

First one is another thing that I've learned from you, and you've mastered this, and I've mimicked you to master this is you never got out of core competency.

And this is where every entrepreneur fucks up.

I mean, you coach a lot of people.

I coach a lot of people.

God, every week I'm like,

no, stop.

What are you good at?

Stay fucking there.

Stay there.

Like, stop.

That's not your core competency.

Talk about that because you've mastered that.

Wow.

This is the one where it's so, so good.

This is the one that now I'll say to people, you're too academic in your business.

You know, that's the first thing I said.

What do you mean?

Well, you read a book that told you if you can pay someone to do it for less hiring.

You look at the residential real estate, the team leaders, and where they're all sitting right now.

It's beautiful.

Everyone had a badge of honor for the last, you know, for years.

You know, I'm out of sales.

I'm out of sales.

I'm out of sales.

How come they're not all posted that they're all back in sales right now?

Bro.

I mean, come on.

I did.

I remember for years and years and years, everyone had an opinion and there were many people.

This is where you've got to be cautious.

I mean, yes, you always want to seek out people that have built a business that's beyond where you're at.

But I think what I want you to do, my suggestion and input for folks is.

You've got to ask them what they've overcome first, though.

Don't ask how.

That's the dumbest question on the planet.

How do you do it?

It's stupid.

Because that's not what's going to make or break break you or be the defining moment.

The defining moment is going to be when you've got to overcome stuff.

And so I went all in.

I was told, Oh, you're trading hours for dollars.

Oh, you're trading hours for dollars.

Okay,

okay, yeah, you're trading hours, or you can't do this forever.

Okay, okay.

And I continued on, and business continued to grow.

But here's where the big moment hit:

two

years and three months ago, I was a dean Dean Masiosi in Scottsdale, a small group.

And he was talking about, and I think we all know Dean's probably got a pretty big business.

He can hire and has on staff probably the best copywriters on the planet.

He's got the clout, him and Tony working together.

That's just, they're a brand.

I mean, just anyways.

Yeah.

And he talks about editing his social media posts.

Yeah.

And I remember, I remember getting on a coaching call after that, and you told me that story.

Yeah, yeah, man.

And so, and then, okay, great.

We can grab the lesson.

But then here's where he gave it measurable.

He said, 60% of your day should be in your core competency.

60%.

What do you do best?

Me, I am a great marketer.

I better be, because I've spent probably upwards of seven figures on copywriting.

And when you write copy, you get to see what people respond to and don't.

I mean, here's what's a great copywriter.

50% of my stuff works, but I don't know what the other 50% is until I test it and put it out there.

So that's where the mindset piece is out there too, of, oh my God, people aren't going to like it or people are going to say things about me.

And

let's be clear on that, John.

50% is

failing.

Yeah.

From a percentage standpoint.

Like if we look at, if we look at anything in business, if we're down 50%, we're failing.

Yeah, yeah, absolutely.

Right.

Yeah.

So, so I got, um, I, I, I watched it in my own business, and then I got that stamp of approval, if you will, of someone that has and continues to build beyond where I'm at that I seek counsel and mentorship from and just said, hey, 60%.

And then I just went, you know what?

I, I,

I questioned myself consciously, but the unconscious brain chooses.

Okay.

The conscious brain thinks, the subconscious unconscious chooses.

Oh, and why did I?

Oh, because I remember that no matter what, when I managed a real estate branch office, I still 70, 60, 70% of my time was recruiting.

I could hire a recruiter.

And then when I was a GM over multiple offices, I still picked up the phone and still recruited.

And so that's the thing to know too.

Gosh, why is that loop going?

Because there's healthy loops that are going on right now that have have you where you're at.

And the unhealthy part of it is you see a distraction or you read a book or someone gives you judgment.

You've got to, that's where, again, it comes back to you've got to take that time and trust your inner voice.

And,

you know, I discovered it through.

you know, as I look back on it as a third party observer, oh yeah, you bet.

I never pulled away from that one thing that I did when I was an operator in what I coach and consult around.

And And so I stayed in that zone.

Just because you can pay someone to do it doesn't mean it's the right thing for you to do.

What's the thing that you do is so, so good that moves the needle the most?

I mean, I don't know.

Last time I checked, it was interesting.

I heard who the

head engineer is at SpaceX, Elon.

Yeah.

Who spent the night?

and moved into the Reno Tesla plant and slept on the

floor in the warehouse on the production line, Elon.

So I don't know.

I think it's okay.

You can probably pay people to do that.

And that's the simplest principle get right there where I think people are so misled.

Well, I think the other thing is a testament this to also is the companies that you built,

because you stayed talking to the customer.

you knew how to build what they needed because you never got removed from it.

Really Really good.

Yeah.

Yeah.

Yeah.

You know, they'll tell you, it's really good.

And I've said this before too.

I didn't have a vision for any of these businesses, none of them.

What I did have is

the ability to listen and hear.

I knew the most important principle in a business.

What's a business?

Well, it's a problem that people have and you solve.

And the bigger they get,

the more you're compensated.

The more complicated they are, the more you're compensated.

The more you do it, the more you're compensated.

And so, you know, I didn't have this vision of any of these companies, none of them, except for coaching.

But what happened was, is I started listening to the need was and you listen.

And then you deliver that solution to them.

And it's the same.

Here's what's interesting.

That's what copywriting and marketing is.

You look at the last 10 emails that you sent out.

You look at what performed well, what didn't perform well.

you get rid of what didn't, you feed them more, worked really, really well.

It's the same thing, right?

Because right there,

the difference is that's what's making you magnetic, that's what's building your authority.

But here's what's really cool.

And on the back side of that, when you hone in on what that message is, you find out what their problems and challenges and frustrations are, and then they tell you what product to deliver.

And guess what?

You don't have to spend money on marketing.

You don't need to have salespeople.

What happens is they say to you, you know, it's seeding the next step.

They say, tell me what to do next.

Instead of most organizations have to have a salesperson telling people what to do next.

And that can be challenging, especially in a time where trust is very low and uncertainty is very, very high.

Dude, I knew you'd, I mean, always you're going to put a masterclass on.

That's why I wanted to get you on here.

I'm going to ask you one last question.

And I'm interested to hear your answer to this because I've actually watched you do it.

And I think you're living it at this point.

But

I ask everybody at the end of the show, what does waking up to wealth mean to you?

Yeah.

Living a life every single day that is

true to my heart and what I enjoy doing the most and my friends and family around me

participating in it with me

to the extent where my wife and I I a year ago said, we're never going on a vacation again when we bought our first little farm.

And so for us, it is defined.

It's

living a life every single day that is 100% in our passion.

And our passion is outdoors

on a farm.

and

with our animals and sharing that experience with people we do business with,

our friends, our family.

That's what waking up to wealth is: our hearts being full.

Yeah, now it doesn't require a lot of brain power and work ethic to it, but that's, and the freedom to know that, you know, I don't have to worry about things financially.

And the reason I have to worry about things financially is because the identity of consistency, discipline,

and commitment.

So, yeah, it's, it's, it's how it all feels.

And And being able to take care of any, one final piece that, you know, like I'm sitting here with my daughter, my home in Vegas, I don't even live in.

She's got nannies here full time.

I can hear them in the background.

And when the medical bills hit for our condition, being able to take care of everyone in your family, no matter what comes to you, that's it.

That's wealth to me, man.

Hell yeah.

So people that are listening, how can they follow you or get in touch with you or get more information from you?

Yeah, sure.

Just go to go to Chetlack Live

Instagram page.

I interact with folks there.

I mean, I send people more to my Instagram or my personal Facebook page, not a business page.

Go to John Chef Lack, J-O-N-C-H-E-P-L-A-K, my personal Facebook page, or

the

Instagram page, which is Chet Black Live, or my website's checkbacklive.com.

And

you won't,

there's no go-between.

I'm not that important.

You'll be able to talk straight to me.

So guys, for guys and gals that are listening, this guy has truly been super impactful in my life.

Coached with him for eight plus years.

Probably one of the most influential people on where I am in life today.

And I just want to say thank you so much for spending time with us today.

Oh, man.

My privilege, man.

And I'm should be proud of everything you've accomplished.

And it's all rooted in

contributing, contributing, contributing.

And here we are.

And

all your dreams, hopes, and desires, folks, are on the other side of how you contribute to others.

Hey, everybody.

Thank you for listening to Wake Up to Wealth.

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hey this next segment is brought to you by my good friends at rocketlead.ai that is rocketly.ai if you're in the real estate business especially investment side and you need a platform that can run your real estate business and talk to leads through ai when you're not able to talk to them and can qualify and get to all the leads you can't get to.

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