Unleashing Entrepreneurial Success with Spring Bengtzen

This is Wake Up to Wealth, a podcast dedicated to helping you change the way you think about wealth.

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now today i've got a friend of mine um extremely happy to have her on today spring benson how you doing spring hello my friend thank you for having me so um if people don't i always like to uh

have people brag about themselves if someone doesn't know who you are if you wouldn't mind just tell the audience who you are Yeah, well, thank you.

I'm Spring Benson.

I'm out of Salt Lake City, Utah.

I own a large real estate team, a residential real estate team in Utah, as well as ancillary services, so mortgage and title.

And then we have a coaching side of our business as well, where we coach real estate professionals and team owners to grow and scale to that next level.

And I'm partners with you at EXP, my friend.

So, like, life is rad on the business front.

On the personal level, I have a blended family of five.

So, we have five children.

I'm married to a freaking amazing human, and I just love my life.

So, it's great.

So

I'm going to get right into it.

I think you do a lot of cool shit.

One of the things

my listeners know this, I

run, help run a mastermind called Boardroom.

And I think we're pretty good at events, but I think you're pretty damn good at events.

Spring break last year.

that I had the privilege of speaking at

was one of the coolest events I've been to in a really, really long time.

I've had the privilege of doing a couple of events with you.

Talk about that, like how that's, number one, how'd you get so good at it?

And number two, because I just think it's such a big thing for people that run businesses.

It's such a good avenue, but you got to do it right.

And you do it right.

Number one, how'd you get so good at it?

And what has it done for the trajectory of your business?

Yeah.

So the benefit of doing events is it's a one-to-many, right?

So it's a one-to-many approach.

You know, it's interesting, Brandon.

It kind of flukes.

It was a fluke, to be very candid with you.

I don't know that I knew what I was getting into.

I don't think I've shared this story with you either.

But so my first large event, well, let me actually back up because if you're, if you're okay, I'm going to go on a little bit of a

so probably seven or eight years ago, my business wasn't growing and

it was out of choice.

Like I just was very plateaued and stagnant.

And I had a mentor and a friend call me out on it.

And I said, well, I just don't really know.

And at the time, it was about, it was my residential real estate team.

And I said, I don't really know how to grow.

And he said, well, you need to attract more agents.

And I said, well, I don't know how to do that.

He said, you need to throw some events.

You need to teach.

And it like mortified me, Brandon.

I was like, yeah, no, thank you.

And the best piece of advice I received from him, he said, Spring.

Know your audience.

You're mortified to throw an event or do any of this because you're afraid, but whoever is going to show up needs to hear what you have to say.

So know your audience and know that you're providing value.

So I took the leap and I started doing little events in my office little by little, right?

And then fast forward, when I transitioned over to a revenue share model,

the largest revenue share grower in the country at eXp at the time was Brent Gove.

And he's known for his events.

And so one of my, again, the same, the same gentleman actually said, Hey, Spring, you have the opportunity to be the Brent Gove of Real at the time.

I was at Real Broker at the time.

You're in early, you have a great name.

You got to do some events.

And he said, why don't you just emulate exactly what Brent's doing?

I was like, okay.

And I didn't even know who he was, to be very candid with you.

He's like, go through an event in Mexico.

So I was like, okay, yes, let's go.

And Brandon, I inked up on the contract at this bougie resort in Mexico.

I mean, this is where I think you and I are in alignment.

Sometimes you say yes, and then you're like, oh shit, I got to figure this out.

That was one of those moments where I was like, I said yes.

And then afterwards, like,

I just signed to do an event in Mexico.

Like, I've never done like a real large event in my life.

So it started there.

And what ended up happening, Brandon, was

two things.

One, I think it was blind faith and

blind faith of just like, okay, I can do this.

Also, it was in 2021.

And so the pandemic had made it to where they were still doing COVID testing in Mexico.

And so the resort said,

The resort said, hey, you're capped at 149 people

unless you want to COVID test every day.

And I was like,

that's a hard no.

So

I capped the event at 149.

And so, Brandon, it sold out.

I launched it Black Friday.

I called it real estate spring break because my name is Spring, right?

And my branding is Spring B.

So I called it Real Estate Spring Break.

But it capped it Black Friday.

I sold it out by December.

So I think I had such a blissful experience of like sold out immediately.

So I didn't have to stress about filling the venue.

We all know that's the worst part, right?

I did it in Mexico to where I walked in.

And if you've ever do an event, like if you guys ever want to do a really rad event, do an all-inclusive Mexico resort, the right one, because everything's included.

So, Brandon, I walked in the room and I was like,

holy crap, this looks amazing.

I've never seen anything like it.

And then

the third thing was, I

had a coach at the time who was a Tony Robbins coach.

And this is the best piece of advice.

And this is the key to all my events.

So if you're listening to this, driving, whatnot, like take note.

She said, Spring, you want to approach every single event with the six human needs.

And what those are, is how people feel love, connection, certainty, uncertainty,

and the other two I can't think off the top of my head.

But she said growth and contribution, those are the six.

So, how can I meet all six of those human needs when they come to an event?

And so, I was like, Love.

How can I make somebody feel loved?

And I'm like, okay, they feel loved when they feel seen.

So, I have a roster with everybody's headshot and who they are.

Everybody has name badges.

We do an activity to connect them.

How can we have them feel certainty?

Okay, I'm going to over-communicate.

So every text message, every email, they know exactly where to be, blah, blah, blah.

How can they have uncertainty or variety?

We're going to have some cool activities planned and da-da-da-da.

So every event I do, Brandon, I go through exactly how I want somebody to feel.

and experience the event.

And that's why, like, you said real estate spring break was so amazing.

Well, it's because it was very curated.

Like from.

yeah, from like, I want the energy, I want somebody to feel.

So like the music's bumping to

the over communication to the swag.

I mean, you name it.

And so I do throw one hell of an event, but that's the key solution to it.

And then back to the to the story on Mexico, what happened, Brandon, that event just like, I was like, it was the best event ever.

And I was like, hell yeah, I can do this every year.

And little did I know I was going to like flop on my face the next one.

But it

set me up to

keep on going.

And the next year when I flopped, I was like, I'm never doing this again.

It wasn't that I flopped.

What happened was

we moved the event from Mexico because the prices skyrocketed because we weren't in the pandemic.

Yeah, the world opened back up.

Yeah.

And I booked a venue that I didn't go to do the site tour myself.

Somebody else was like, yeah, it was great.

And we have different standards.

And Brandon, I walked in the day before the event and I just started crying.

I was like, I was like,

this is not to my standards.

Like the ceilings, like I rented an LED screen and it didn't even fit in the room that we were in because the ceilings were so low and it had like, had crystals hanging from it.

I mean, it was, it was on the water in San diego and um

it was at a hotel that you would think like oh san diego water but it was i you and i should know this pictures on the internet can do you dirty yeah

yeah

it was not it was not up to my standards and so i actually didn't want to do it again um but you and i coach with their same coach and um

uh he just told me he's like you don't have a choice to not do it again like if you made if you decided this is who you are, like you chalk it up and learn from it and you have to continue on.

And so, continued on doing them.

That was my fourth one is the one you spoke at.

So, yeah, it's funny you say that because John, I'm assuming you're talking about John Cheplak.

And the funny thing is, I, two weeks ago, he was on the podcast or last week, I'm sorry.

Um, episode's not out yet.

And we, we were talking about which I think is freaking

just so awesome is the first event I went to of his, there were 17 people there.

Do you know what I mean?

And now, like whatever he puts out it just sells out right like and the cool thing about that if you're listening and you're an entrepreneur this is the that it takes right so cheplack's event with the 17 people there is the same energy you will get with him with 500 people in the room and it's one of the lessons he taught me when i cheplack was one of the first people that ever put me on stage and one of the first things he said to me was i don't give a shit if there's five people in the crowd there's 5 000 you've got to bring the energy like there's 5,000 because that's how you get to 5,000, right?

So even the second event, you were probably not mentally, typically where you want to be, but you probably still brought the same energy.

You made everybody feel the same, the whole deal.

Yeah, the second event was actually an amazing event.

People loved it.

I think it was just I was coming from, I'm a little bit bougie.

I have high standards.

And coming off of Mexico where everybody was like, oh my gosh, it's the best thing I've ever seen to all of a sudden, I'm in a three and a half star.

And again, I'm sounding very bougie, but I'm in a three and a half star hotel that has crystals hanging from the ceiling.

Like, I, I was just like, what did I do?

You know, and, um, but the event itself

was amazing.

And my husband even said that to me.

I woke up and I, just so you guys know, I'm not an emotional human very often.

And I woke up just in a straight panic that night.

And he's like, babe, they're here for the content.

Like nobody's caring about the ceiling and whatever.

Like just, it's fine.

And so, yeah, we brought it.

The vent was freaking amazing.

And still now I will do a site tour on every venue before I say yes or have somebody I trust like yourself.

So

before I want to go back to something you said, hey, I did the first vent and I sold out.

Right.

So I'm going to go behind that.

Is that because you are marketing yourself a lot?

Like people don't just throw events and sell it out.

Like, what do you think led to that success on the first one?

Well, I think what

I think it was just the perfect storm.

I think we were coming off the pandemic.

People weren't doing events.

It was the hype of what we were doing something new.

It was in Mexico.

The content, the value was there.

And so it was like a boom.

What?

What year two, though, Brandon, was so much harder because everybody started doing events.

Events, yeah.

Like

you and I see an event every freaking every other day, it feels every day.

Yeah, it's hard to keep up with anymore.

Yeah, and so it was one of those that, like, we were, it was the timing, it was the location, it was the content, it was that I was willing to put my ass on the line.

And now, like, that's one thing about like with real estate spring break rent and I'm really like, it's a conference, and that's how I market it because it's not the hotel rent out-of-rando room.

Like, we full-on rent a theater and there's stages and lights and music.

Like it's a conference.

And so I've really been purposeful of

differentiating that because you can go to event, a pop-up event every week right now, you know?

Yeah.

So

one thing

I wanted you to talk about, and I'll just ask the question, is

like you mark, like you market a ton, like you market a lot.

And,

you know, I'm just such a huge believer.

It still baffles me to this day that people don't understand you got to market your business and what you do at nauseum.

And that could have had some success of your first event.

But I would definitely agree with everything you're doing now.

The amount, the frequency, your messaging, your intentionality around your marketing is definitely, I mean, how much shit you putting out on social media every day.

I'm i'm serious a lot yeah and you know it's funny i actually need to increase it i i am very aware it's actually a piece right now i'm like oh my gosh i probably need to increase some frequency and it's partially because i have a lot to say i'm like oh i want to talk about this and we got to do this you know but here's the thing um in business social media either consumes you

or like you I mean, you're either a consumer of it or you create it.

And I'm a believer of like, I'm going to go create and not necessarily be a consume, a consumer of it.

And so you can either use it for your business or just have it to consume your time.

And you and I are like, hey, the way you can look at it is you literally have a stadium of however many followers you have every single day that you get to say your message to for two seconds or a minute or whatever somebody's willing to listen to you for the day.

So it's like, why would you not?

Why would you not be putting it out there of what your messaging is?

You asked the question, I guess I maybe didn't answer it correctly.

The event, I do market a lot and the event was successful then.

Now, like that spring break has 140.

The last event that we did, we had 600 and like 660 something people.

Yeah, the room was full.

It was crazy.

In four years,

it's because I'm very consistent.

I also provide a lot of value.

So you're not going to see me spamming you or, or like there, there's a message.

And I think people also know that I have a standard.

And if you're going to get into one of my rooms, I'm going to make sure that it's going to be the absolute best and bring the absolute best, like yourself.

And so, I think it's just, it's starting to take off.

Like,

even the last one, I think you know this, I put the QR code up and stuff.

You want to come back next year.

And the last day, we had over 200 tickets sold on that last day of like, yep, we're coming back.

So, yeah, it's great.

Yeah.

So, on the social media thing, I think this is super important

because I watch you do this.

You obviously have very

nicely curated content, imagery,

all that.

But then you'll be like, dude, I'm working out.

I'm climbing a mountain.

Do you know what I mean?

And I'm saying this for a reason because I think when it comes to social media, everybody overthinks it.

Like, what am I going to sound like?

I don't like the way my hair looks.

I don't like the way that I sound.

I don't like that shirt.

I don't like that.

And God, you can't be farther from connecting with an audience when you overthink all that shit because then they're not really seeing you and your authenticity and your realness.

And I think you do a good, I just would love for you to touch on that because that scares so many people away.

Well, here's the thing.

I think I probably was that way.

Even right now, Brandon, I'm like looking at myself.

I'm like, oh yeah, like I

put on this hoodie because my air conditioning is way too cold.

Like I, I could, I should have been like, oh yeah, this is going to be on YouTube and everywhere.

Like, I don't really have any makeup on, but I'm like, this is real life.

Like, I've been, I've been grinding since 7 a.m.

this morning and I will have appointments till six o'clock tonight.

And so it is what it is.

It's the same on social media, but you're on their newsfeed for like a second.

Nobody's paying attention to what you necessarily look like, especially as a female i think men have it a little bit easier i get it like the female thing but in the same regards ai

has made it to where everybody's become shakespeare everybody's writing

posts you go to a studio and you're like posing

like nobody wants that like

they want to actually like people buy people

So like they want to hear your voice.

They want to see what you're doing.

And I don't know if you paid, you probably haven't paid attention, Brandon, but I actually really actually changed my content the last three weeks because

of the whole AI thing and whatnot, I'm like, I'm not even paying attention to anybody's post myself

because I'm like, everybody has the same stuff.

So I'm like, I'm actually going to go and just be really raw and like whip out my phone and be like, tell my message instead of it being typed because at least you know it's me actually saying it that curated and chat GPT.

So

I'm just a fan of people having real life.

Like the people I actually follow are like the Sarah Blakelys and the Jesse Itzlers and stuff.

And they're showing like

the real behind the scenes of who they are.

And so that's what I consume.

So I'm like, I'm going to create what I consume.

Yeah, I have moments that I'm like, oh, like I look back and I'm like, did I really, I look terrible.

I really chose to put that out there.

I'm like, well, whatever.

So

I would say that.

But that's what people vibe with because that's, I mean, that's really, I know you, like, that's who you are in real life.

Like, do you know what I mean?

And that's the shit because you're not hiding behind a persona.

You're showing people who you really are, which is what people, people resonate with that message.

And if you're listening, that's who you got to fucking be.

Yeah.

Well, and don't get me wrong.

I'm a bougie bee.

Like I have really nice shit and I do like to get dressed up and I do like to look great too, but I also have my real life moments, you know, real life moments are like, I'm climbing a mountain or I'm on, like I posted last night.

I think I was working until like 1 a.m.

I'm like real life here, like being married to spring is he had his laptop out.

He was working too.

I was like, this is real life.

Like we're, we're, yeah, we're working.

So let's say I want to say something about that right now.

Yeah.

Um, this is my podcast.

I like to say whatever the fuck I want.

And the growth of it has

proved that people want to hear people just saying what it is.

You, you just, what you just said there is, I think, look, everybody has their own lane and needs to have their own happiness.

But man, the, the,

you're going to scale a business and work less.

Um,

you know, let's, this is, she just gave you some real shit.

Like both of us are in the prime of what we're doing.

And we, we're enjoying our life.

Don't get me wrong, right?

You're doing a lot of cool shit.

I'm doing a lot of cool shit, but we are also putting in the fucking work because we're both at a precipice of we're hitting another level of the hockey stick and and I'm saying this because

a lot of shit on the internet now and the gurus are like oh build your business so you can stop and it's like yeah

I don't know about that one

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It was funny.

You and I have

you introduced me to Kent and I met with him this morning at 730 a.m.

And

I was like, I'm sorry that thank you for being so flexible on my schedule.

This is the only time I had available today.

And he's like, well, I get you.

And I'm like, it's just, I'm in like what I didn't share when you're like, hey, brag about yourself.

Yeah, I have multiple seven figure companies right now.

Like there's

things are moving.

Right.

And so there's a lot of moving parts.

And

thinking I'm going to work a nine to five, that's not going to happen.

And no, no problem with you if you are like props to you.

But the reality of where I'm at personally is,

I'm putting in the hours because I'm passionate about what I'm doing.

I love the growth and I believe I'm creating an impact.

And so I'm, I'm all in.

Like it wasn't a big deal to be working last night.

I was like, I want to get these things done, you know?

But I think a big part of it, to your point, Brennan, like everybody is saying, hey, work less and stuff.

And that's again, up to you.

Right.

My work is part of my lifestyle.

So

it's, it's just part of what, who I am.

And

I had a friend one time, I was like, somebody called me out for not being quote unquote fun.

I was like, what is, I think you're fun.

I was like, well, what is fun?

You know?

And, um, and I'm like, if it's like, hey, we're going to go to the bar and like do these things.

I'm like, that might have been my early 20s.

But, um,

but it made me laugh because I was like, no, my idea of fun is creating shit and like doing it with rad people.

Like, that's to me, you know, like you and I doing stuff, it's fun.

Like when we're like, hey, let's go do this or whatever, like, it's fun to go create.

So.

Yeah.

And so, to that point, um, we met in January at an event

at the, at the Nasdaq.

Um, and then what, when, when was our event, April?

Yeah, so we met in January.

You um, spoke at spring break at the end of March.

And then we did the growth mastermind, like April, May.

And then we just did this last one and we did a course, then we did something in August.

Like, it's been, we've been

together.

The, the point I'm making to you guys, as everyone listening, guys and gals, is that like, stop fucking overthinking shit.

Your ability to execute.

You know, we didn't know each other in January to, I'm speaking at her event in March.

Then we threw an event together.

Then we threw another event together behind that.

And that was just on the cusp of this feels right.

Let's just make it happen.

And another two points I want to make, two things I want to talk about before I let you go.

One is for everybody listening to, like,

never be scared to shoot your shot.

Within five minutes of meeting spring, we're getting ready to go speak at Inmin.

And she's like, hey, who taught you how to speak on stage?

Would you mind sharing that contact?

I was like, I like it.

Let's get right straight to business.

Right.

And, but the point I'm making to you guys is then that

completely changed my attitude of in the first few minutes of like, okay, this is somebody that likes to get shit done.

And I was like, well, dude, just put me on your fucking stage then.

You know what I mean?

Like, and then, and it happened.

But my point is, is she went straight for, yo, let's get down to business.

Do you know what I mean?

And I just think you got to shoot your shot.

And a lot of people were scared to do that.

Well, let me give you from my perspective.

So you exude confidence, right?

So I just met you.

We're backstage.

We're just chatting and you're like, hey, I was the keynote here.

And I was like, oh, they just asked me to be the keynote.

And then we're in conversation.

I'm like, He's obviously a badass.

Like, I'd never heard you present, but you're confident, and you're just like, Yeah.

And so, I was like, Well,

I need what he has.

So, and then you were like, and I asked you, and you're like, Yeah, I'll connect you.

And the way that I look at life, and it's the same, like, I'm now, I just hired Kent today.

Um, I'm a believer of like somebody has done what you want to do already.

Yeah, so

yeah, facts, circumvent the process

of

emulating coaching, getting in the room, like circuit, circumvent the years that it took to be like, hey, can you help me?

So me being like, hey, Brandon, who, who'd you coach with or mentor with or train with?

Cause I'm like, I want what you have.

Same with you, like now, like this, since January, like you've been helping me on the finance side.

Like I just hired your finance team.

I'm like, hey, Brandon, I want to do this.

You're like, I got the person.

Right.

And so now I just hired Kent today.

It's just one of those things that like, my piece of advice for all of you is

you are your number one asset.

Like

you have to be willing to invest in you.

If you think other people, you want other people to invest in you by their buying your, your services or buying from your company or whatever, like

They have to be, if they're going to spend money on you, you have to be willing to spend money on yourself.

And so you spending money on yourself, whether it's getting the coach or the mentor or listening to the podcast, whatever it is, go do it.

And so, Brandon, that's why, like, I'm a fan.

I'm like, you can circumvent this process.

I want this.

Okay, great.

Like, help me.

And then I think the key to that, though, is actually executing.

Yeah.

That's where I was going.

Yeah.

Because everybody says they want something.

I can't tell you how many people come into my world and like, this is what I want.

And they don't effing execute.

So, like, don't go drop the money.

Like, that's the other thing.

I pay for the best.

So and then connecting with it forces you.

Yeah.

I pay for the absolute best.

Like the amount of money I've spent this year on Spring Benson as a human

blow people away.

Yep.

But that amount of money changes where I'm going and it's the absolute best.

And I'm like, I am the best.

I believe I should have the best.

And I also like, there's no way for me not to execute it.

Yeah, I was going to say the other thing is you're analytical and methodical about decision making, but you also don't sit on it, right?

No.

And I think that is the other

human psychology.

We're scared to make a decision because we're scared we're going to make the wrong decision or we're scared to be held accountable for the decision that we make.

And, you know, one of the things that I'll just tell you guys is playing at our level, we got to make a lot of decisions every day in real time, really fast with sometimes not all the information, right?

But I'm glad you mentioned that because execution is such a huge part of it.

And I think that's one of the things you do really well is you get presented with something, you make a note, you make a decision fast, which is why everybody else is still thinking about it.

Bro, we were already out building it.

You know what I mean?

And that, that's just such a huge part of being successful.

You know what I mean?

Yeah.

Well, this is my saying is make a decision and then make it right.

So like, make a decision and then make it right.

Like you're going to make a decision.

So make the decision and then go make it the right decision.

Meaning, like

I'll use and just use, this is a terrible analogy, but I'll use a relationship or a marriage.

You made the decision.

So then now go make it right.

Go make it what you want it to be.

Like you can't just sit back.

You know, sometimes I've made some terrible decisions in context of like, well, retrospect, that probably wasn't like the decision, but it wasn't actually a terrible decision because I'm like, I wouldn't have made it right or and right might even be getting out of it or whatever, but go make the decision and then make it right.

Um,

last question I'm going to ask you, and then we'll ask the final question.

So, recently, you made, I mean, you have this huge organization at Real

and you made the decision to go to EXP.

And, you know, someone's looking from the outside and says, what in the hell?

Like, why?

Right.

Like,

but

the reason why I say this is because you're obviously very comfortable in your identity.

Yeah.

And me and you talk about this a lot.

And we've trained and taught people on this.

Right.

It's like to go from good to great, sometimes you've got to let the good go.

And, but, like,

so many people in our industry don't even get to build.

what you built there as far as your downline organization and everything that you've done and then you said i think there's a bigger i think i can do this again in a bigger way.

Like, yeah, that's pretty fucking crazy.

I know.

Sometimes, sometimes I'm like, I have some cojones.

Oh, and for context, tell

so everyone knows and understands what we're saying.

So it's not just they're imagining, like, what did you build?

you know, as far as that organization size.

Yeah.

So it was approximately, I don't remember the exact final number, but like about 3,500 agents, which is large.

And it varies per month.

Some months you make more, some months you make less.

But I was making on an annual basis seven figures in revenue share, right?

And

yeah, Brandon, it wasn't an easy decision.

Like it was a, it was a hard no at first.

When I was first approached with it, it was a, you're out of your absolute freaking mind for me to say yes to this.

But there was a lot of lessons learned along the path of the year.

And

I won't go into all the details, but here's what I will say is that if there's anything you're wanting, so like EXP,

when they started courting, and I think you probably were a long process too, like

it wasn't an overnight yes,

but it was building relationships.

What can these partnerships look like?

How can we grow as partners all together, not just one revenue share?

Like that was the key for me was that EXP said, hey, Spring, we really want to be in business with you.

Like, yeah, revenue share is cool, but let's talk about growing your production and your coaching and these different opportunities that we believe that we can be a partner with you on.

Right.

Um, and so what ended up happening is over this sea, over the course of the year, um, we just became humans with each other.

Like, um, Leo and I became friends.

Their um executive leadership team and I, like, I ran the New York marathon.

They were texting me being like, hey, girl, like, super congrats.

Like just they were in, they were paying attention to life.

Right.

But what actually ended up happening where I finally actually said no.

So it was finally like the offer of like, hey, we can help you build all these things on the table.

Come join us.

And I was like, no.

And we need to, and we need to, we need to stop these conversations because I don't need you to court me.

Like, I'm not somebody who gets my ego fed from feeling like I'm needed or wanted you know so i was like please stop like i don't this is not the path i'm gonna go and um this was in october and um

and they were great leo was great kyle was great he was like hey we're really bomb but like we love you whatever

So I was training, Brandon.

I think I shared this with you, but maybe not, but I was training for the New York Marathon.

And I was spending hours running and I was listening to the book 10x is easier than 2x

and there's a chapter in there I think it's like chapter two or three where there's a gentleman who um

is a financial planner who has this huge book of business and he burns a whole thing down i remember that yeah

to go and build something even bigger and um and everybody thought he was effing crazy to to do it and but he's like he went and he burned it down and he started over.

And within three years, he had quadrupled what he could do.

And the EXP model believes in entrepreneurship.

Like

the EXP model is that it's a platform for you to use to go grow whatever you want to go grow.

And as long as you're in integrity and

all these things, you do you.

Where the other platform I was at was like, here's a rule.

You're in our box.

Go build our company.

And so I was like, hmm,

could I?

Like, could I burn this shit down and start over and build something bigger?

And,

and so, ultimately, obviously, I said yes, but I said yes because I was like, well, the thoughts crept in, and I was like, well,

I think I can do it.

And then it started getting more like,

I know I can do it.

And

the reason Brandon and I knew I could do it and I know I can do it is

I did it before.

So like, so many people were like, oh, she got in early and blah, blah, blah.

Well, guess what?

So did however many thousands of other people got in early too when they didn't do it.

You know, it wasn't because I got in early.

It was because I did the effing work.

Like I literally have posted on social media every day.

I built an email list of opt-ins that my open and click rate, Brandon, is almost 70% on my emails.

Yeah, and that it's back to the marketing conversation earlier.

Yeah,

I've spent millions of dollars on events.

Like, I've like I provide so much value that I'm like, I know I can rebuild this because it's not like I sat here and it just happened to me.

I did the work and I'm continuing to do the work.

And so I'm here for it.

The really cool thing is, I was telling Brian how that one decision

in January, but actually happened in December of last year, but I announced in January that one decision this year has changed everything in my life.

Yeah.

Everything from even me and you being on this podcast to

my team, to

like who I'm in business with, the conversations I'm having, the trajectory of some of the things, other things that are happening to like, I mean, every single thing in my world, even down to like, when I say everything, even like

it, it put me on a crazy journey of personal, like spring, like not spring as a business person, but spring as like, as a wife and a mother.

And I'm like, I, it's been wild.

So, um, I'm grateful for it.

I'm here for it.

And I am going to triple it.

Like, my goal is it's going to happen.

I've already seen it.

So, here we are.

What do you think is, if you could sum it up into one sentence, what is the lesson in it?

for our listeners.

The lesson is to bet on yourself.

If you're not going to bet on yourself, then how can you expect somebody else to bet on you?

That's good enough for me.

Yeah, I like it.

So last question.

I ask everybody the same thing.

Before I ask that, how can people find you?

Where can they find you?

Yes, I'm on the Graham,

Instagram, Real Springby.

Find me there.

My website, springby.com.

But find me on the Graham.

Let's be friends.

All right.

So last question.

We ask just about every person that comes on the show the same question.

So I created this show because I didn't come from money.

I was never taught about money the correct way.

And then when I started to become successful, I learned about money.

And the whole point of this was to be able to bring people on like you, to give people a different perspective, just to think differently.

Because I think it's more than just money.

I want people to become wealthy.

So wealth for everyone is different.

And we call this show wake up to wealth because I want people not to just wake up in the morning to wealth, but I want them to wake up like mentally that this shit is out here.

And if you make a couple of choices, your life can be totally different.

You just gave a fucking great example of that.

So for our listeners, what is waking up to wealth mean to you?

Wealth, wealth means freedom to me.

Waking up to wealth is freedom.

And when you, when, and freedom is so many things.

Freedom is time freedom.

Freedom is mind chatter.

Freedom is financial freedom.

Wealth is freedom.

And freedom

is created by discipline and thinking differently and you investing in you.

I would say this, Brandon,

they say the number one determiner of how much money you are going to make or how much your net worth is is generally your zip code.

It's who you surround yourself with.

So if there's something you want and you're like, I want to, I want to start shifting.

I want what Brandon has.

I want what Spring has.

I want what all these people have.

You're, you're, you're there.

You're starting.

Like you're, you're on the podcast.

You're starting to consume it.

The next step is getting in some rooms with Brandon's and the different humans to be like, okay, because once you change your environment and you see like, oh, that's all he's doing.

He's just thinking differently.

He's waking up to wealth.

If he can do it, I can do it.

And it's that simple.

I will end it with this because you just made me think about this.

So I took three of my brand new agents to the event that you and I just did.

And

they were wide-eyed and completely intimidated.

And we go to dinner that night, you know, and I said, make sure you talk to Desi.

Make sure you talk to Sandy Payne.

Make sure you talk to Lauren Calloway, a couple of people in the room.

You know, all these ladies are selling 100, 130 plus houses a year, you know, some stupid numbers.

And

we go to dinner and they said, man, they're regular people.

And I'm like, yeah,

they are.

They're just like, they just do things a little bit different.

They lock in and they're executing.

And I'm like, yeah.

And they're like, and I'm like, so do you guys think it's possible now?

Yeah, we do.

Do you know what I mean?

But just that one.

being in a room one day completely shifted, right?

One of them came back and bought his first rental property, right?

The other one came back, invested in a deal with us.

They've been on fire in their businesses.

To your point, it's so important that you just

open your mind and get into rooms like that because it'll change your life.

Change your environment, change your life.

You never know until you see it.

Well, I want to thank you so much for coming on, spending time with us.

I know our listeners are going to get a ton of value.

Follow her, check her out.

She's one of the homies.

We are super close.

I'm super fortunate to be able to do life with her and do cool shit together.

And thanks again for hanging out with us today.

Yeah.

Thank you, my friend.

Hey, everybody.

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