Creating Core Values with Ryan Stewman

Speaker 1 This is Wake Up to Wealth, a podcast dedicated to helping you change the way you think about wealth.

Speaker 2 And now, here's your host, Brandon Brittingham.

Speaker 2 Hey, what's up, everybody?

Speaker 2 Really, really excited today. Another episode of Wake Up to Wealth.
I got one of my best friends, mentor, kingmaker, Ryan motherfucking Steuman in the building today.

Speaker 3 What's up, dog? Man, you know, we in the building. This is the building to be in.
That's the truth.

Speaker 2 So if someone does not know you, if they live under a fucking rock, who are you?

Speaker 3 What do you do?

Speaker 3 I'm a person of value. I am

Speaker 3 doing my best to be an example of what's possible no matter where you start in life.

Speaker 3 And, you know, I'm one of these guys that that came up without the silver spoon, golden spoon, or hell, maybe even a wooden spoon.

Speaker 3 and pretty much every mistake that you can make as a young man i made i was adopted which wasn't a mistake i made but that's you can figure where the story goes from there and uh dropped out of high school sold drugs went to prison got out of prison changed my life went back to prison again wasn't changed enough got out um

Speaker 3 and made a decision again

Speaker 3 and still took me another five or six years to get my shit together you know and it's funny that probably the biggest lie i've ever told myself is that you know

Speaker 3 I do have my shit together when I didn't, you know, but I'm also the person that's turned that all around. I'm a father of four, a husband of six years,

Speaker 3 a leader of, you know, thousands of people inside of our movement. You know, I'm an employer to, you know, close to 50 people at this point.

Speaker 3 So I guess more than anything, I'm a person with a lot of responsibility, Brandon. No doubt.
Yeah, no doubt.

Speaker 2 So one of the things you do is, you know, you run a group called Apex, which, you know, I've had the privilege of being a part of.

Speaker 2 And I've learned so much from you and learned so much being in the group. And one of the things that I always ask people on this show is,

Speaker 2 you know, wealth is determined by a lot of things, right? And I usually ask this at the end, but I wanted to ask it to you in the front because I know it'll just turn into a good conversation.

Speaker 2 You know, what is waking up to wealth mean to you? i i mean i know what i've learned from you but what does it mean to you

Speaker 3 well um

Speaker 3 wealth to me isn't probably what it is to everybody else in the sense of having money yeah right um my mentor and one of my best friends bobby castro he's a very wealthy guy and he's really reshaped my thought process on this from a financial standpoint and then i'll tell you what really wealth means to me but Bobby's wealthy not because he has money, but because he's set up a system that he cannot fuck his money up.

Speaker 3 He can't. Bobby gets a drug addict.
Bobby makes bad decisions. Bobby makes bad investments.
Every month there's another 500 grand in his bank account. That's wealth.

Speaker 3 Wealth, if we were to look for synonyms, in my opinion, mean freedom. So first thing that you have to do to get wealth, in my opinion, is you got to get money.

Speaker 3 I always make the joke that I'm living off of 2020 money in 2023. That's wealth.

Speaker 3 You know, I haven't cashed the checks metaphorically that are coming to me this year because I'm still living off of seeds I sowed in 2020.

Speaker 3 And

Speaker 3 wealth, again, synonymous with freedom. So first, money buys you freedom, right? Like money is a, a lot of people look at money in exchange for goods and services.
Money is in exchange for time.

Speaker 3 You bought those goods and services so you didn't have to spend the time making them yourself.

Speaker 3 You, you bought that car so you can get somewhere quicker and you didn't have to manage and make the car yourself, right?

Speaker 3 So again, going back to wealth meaning freedom, first you got to get money so that you have money to be able to buy back your time and then be able to keep that.

Speaker 3 But then there's the other side of wealth. You know, my kids are my wealth.
I have four children from ages two to almost 12. He'll be 12 here in a couple of weeks.
And they're my wealth.

Speaker 3 You know, I tell my kids every day, you know, I'm their hero and the cool dad, you know, and a lot of their kids that are their friends' hero too.

Speaker 3 We're like the cool house that they go over, but, but they're my assets. You know, they're people that I'm building into examples to carry on this legacy of what I'm building.

Speaker 3 So a lot of people, they get focused on building wealth financially and then they disregard their kids.

Speaker 3 Man, I see people all the time, and maybe this keeps some parents from bringing their kids around me, but I can tell within meeting your kids within five minutes whether you're a good parent or not, you know?

Speaker 3 And a lot of people claim to be good parents. I can tell they're not.
And it doesn't mean they don't

Speaker 3 love for your child doesn't make you a good parent.

Speaker 3 Being a disciplinarian, setting core values, setting a standard in your family, that's what makes you a good parent. You know, it could be because your kids are reactive to that.

Speaker 3 You know, I made a deal with my kids, even though they're young. I'm not going to lie to them.
They can ask me anything.

Speaker 3 You know, a two-year-old wants to know something that two-year-olds aren't supposed to know. If she's smart enough to ask, she's got questions.
I'm going to give her the real answer. Yeah.

Speaker 3 Because my thought process is if I'm building these assets in my children and they find out that I'm a liar or I'm not who I say I am or I've been doing them wrong or been holding out on them.

Speaker 3 That's why teenagers rebel. That's why I rebelled against my parents, probably why you rebelled against your parents.
Like, what? These people aren't who I thought they are. They've been lying to me.

Speaker 3 They ain't been shooting me straight, you know? And I don't want that for my kids.

Speaker 3 So I'm using the same strategy as i use with my employees being transparent where the money goes everything else with my kids too you know one of my we were in oklahoma recently and my oldest walks around the corner he goes that smells like the same stuff rick ross was smoking at that concert you know because rick ross is performed for us a couple years ago and

Speaker 3 and he goes dad are you smoking weed

Speaker 3 He goes, have you been smoking weed this whole time? Like, because it dawned on him like, dad, Chiefs, you know what I mean?

Speaker 3 And I'm like, you know, I had a choice. I could have been like, oh, no, son, it's a cigarillo or whatever.
It's like,

Speaker 3 yeah, I am smoking weed. And he goes, well, why would you do drugs? I said, well, it's legal here in Oklahoma.
It's why we don't do it in Texas. It's legal in Oklahoma.
And it's not a drug.

Speaker 3 It's just like alcohol. It's something that when you're 21 years old, you can make that decision.
And 21, you want to smoke a joint? I'll sit down and we'll see if that'll work for you or not.

Speaker 3 And maybe you'll like it. Maybe you won't.

Speaker 3 And we can make that decision then, as opposed to lying, then finding out that I lied about it and then going, well, it must be good because dad don't lie and dad lied about it.

Speaker 3 And then them getting into it when they're 16.

Speaker 3 Yeah.

Speaker 3 the third parsh portion of wealth there's four there's four areas of wealth the fourth third version of wealth is your fitness yeah you know um

Speaker 3 i was just watching a video of jelly roll and he goes man being fat's a struggle He was talking to Theo Vaughn. He said, being fat's a struggle because like you, you're thin and in good shape.

Speaker 3 You, you miss deodorant. It's like, oh, a little musty.
He goes, if I miss wearing deodorant for the day, it sticks for life.

Speaker 3 But he goes, I didn't want to get fat. Yeah.
He goes, and I'm just now deciding that I wanted to stay alive. I didn't give a fuck for 20 years.
That's why I got in this situation.

Speaker 3 And if we're being honest, if everybody listening that may think they're out of shape, if you're being honest, you probably don't give a fuck either. That's why you've let yourself go.

Speaker 3 At least Jelly Roll was just being honest with us, you know?

Speaker 3 So wealth

Speaker 3 is your body as well and taking care of it because, man, I was talking to a guy just a few days ago. He's 51, just had a heart attack.
Yeah. You know, like, I don't care how rich you are.

Speaker 3 If you you have a heart attack and the doctor says it takes your last dollar to keep you alive, motherfuckers will spend it because life is more precious than money. Yeah.

Speaker 3 And so, why wouldn't we treat our body? This morning, me and Alex Corona, one of our one of our Apex members, we're at a gym. It's 103 degrees inside this gym.
There's no AC.

Speaker 3 There's fans which feel like hair dryers. We're in there sweating, glistening.

Speaker 3 We're in Texas, by the way. Yes, we're in Texas.
We're sweating in the glistening heat like a ham in the oven. You know what I mean? And

Speaker 3 that's important to me because, um, I want to teach my kids. My kids go to the gym with me.

Speaker 3 I want to teach them that like having money is one thing, but then I don't want to be one of these guys that I'm rich and at 60 years old.

Speaker 3 Maybe I retire or whatever, and then I can't even walk around Disney World with my kids because I'm just so out of shape.

Speaker 3 You know, I want to be the one going, catch up, you little bastards, let's go, you know, like leading the way.

Speaker 3 And the fourth version of wealth, the fourth thing that you got to have to be truly wealthy and free, Because listen, if I don't take medicine, I'm not on Xanax, Prolob. I'm not on gut shit.

Speaker 3 I'm not on diabetes medicine, heart medicine. I'm raw dogging life because of the work that I put in.
That's wealthy. I'm free.
I'm free from the medical burden.

Speaker 3 I'm free from having high insurance premiums. I'm free for paying hundreds of dollars, thousands of dollars in medicine every month.
I'm free, right? So I get the money, buy back my time.

Speaker 3 I get be in great shape. I get to impart into my kids.
And the fourth thing is the people you spend your time with. Yeah.

Speaker 3 I feel wealthy just because of relationships that I have with folks like you.

Speaker 3 and it wouldn't matter if you were worth two dollars or 200 million brandon like the value you bring to my life is is wealth the the conversations we've had you know we've traveled the country together the conversations we've had the things that we've done together that brings wealth to me my my friends enrich my life.

Speaker 3 Therefore, I feel wealth off of those relationships. You know, I had

Speaker 3 some drama a couple of weeks ago. Guys were calling around asking about me.
Nobody had anything bad to say.

Speaker 3 They might say something like, he's an asshole and he'll fucking tell you what's on his mind, whether you want to hear it or not but he don't owe me money he ain't never done me wrong right and i love that for his honesty you know yeah and and i think when you can really start thinking about wealth not just money but thinking about it in the asset of your body the asset of your family the asset of the relationships you have and the assets of money to buy back your time that's true wealth so many people they fire on one or two of those cylinders and they wonder why they live a life of half ass because there are there's four cylinders and they're only firing on one or two of them and they're like man you know i make a whole bunch of money by cheat on my wife, right?

Speaker 3 Well, that you're blowing your wealth because divorce is one of the most expensive things out there. It's like, I make a lot of money, but I'm drinking and doing drugs.

Speaker 3 Well, at some point, that's going to cost your heart, your liver, right? Like, and then you'll pay any amount of money to get that heart and liver back. Hearts and livers ain't cheap, bro.

Speaker 3 This ain't fishing bait. You know what I'm saying? It's shit's not cheap.
And so, you know, people get so focused on the money side of it, but it's way bigger than that for me.

Speaker 2 Yeah. So the last thing you said, I mean, all obviously Jones, but the last thing you said is something that I want to talk about is the relationship side.
And,

Speaker 2 you know, when one of the

Speaker 2 early

Speaker 2 conversations that we had that has stuck with me and

Speaker 2 has been so powerful for what I've been able to go and do in my life is, you know, it was an early conversation that you and I had.

Speaker 2 And I don't know if you even remember this or not, but You were like, listen, man, what you have to do is the shit that I teach you and that you learn from me, you have to take it and you have to be a king and queen maker.

Speaker 2 And I know you believe in the power of words, but no one had ever framed it to me like that. It was always like, man, you got to go change people's lives.
You got to make people better.

Speaker 2 And it was like the same shit that you hear from everybody, right? But that statement for me was a pattern interrupt because it was just, it's powerful, right?

Speaker 2 And, you know, you spoke about it at MDM and it was just as powerful there as when I heard it the first time. But I never heard anybody say that until you said it.
And then when you said it to me,

Speaker 2 it changed the way I thought about it because you saying you have to be a king and queen maker. And you also said for you to be a king, you have to be a king maker, right? And a queen maker.

Speaker 2 And for me,

Speaker 2 what that did for me mentally is it reframed a responsibility. You know, you can say to someone, go change people's lives.
And there's nothing wrong with that. You know, people say that.

Speaker 2 Don't get me me wrong. There's a lot of gurus that have made a fuck ton of money saying that shit.

Speaker 3 But you heard that a lot.

Speaker 2 And when you say you have to become a kingmaker and a queen maker, to me, that's a different level of responsibility. Right.
And that just really stuck with me.

Speaker 2 And that was a powerful, that was a powerful statement.

Speaker 2 And for me, from a wealth standpoint, if I can look in my life and the people I'm surrounded with are kings and queens, I mean, that's fucking real wealth, you know?

Speaker 3 Well, you know, that came to me from Pastor Keith in 2017 or 18. And he said, hey, man, you're not the hardcore closer.
You're the kingmaker. Look at the kings that you're making.

Speaker 3 And one thing I've learned, I've learned a lot from Pastor Keith, but the one thing I've learned the most is to have a kingdom mentality. Yeah.
And not just.

Speaker 3 you know, I've learned from him how that, that, that's a biblical definition, but let me give you a worldly definition of that.

Speaker 3 You know, my kingdom is this office, my house, my real estate empire, my employees, the clients, right? That's a kingdom I'm building.

Speaker 3 So if you're a CEO of a company, you have employees, you raise a family, you have responsibility of clients. That's your kingdom.

Speaker 3 You know, we don't live in a, we live in America, which isn't a monarch society, right? We are a, what is it, a republic. It is a democratic republic that we live in here, right?

Speaker 3 I think that's the right term for it. And, but we don't have kings and queens here like maybe they do in London or the UK and Monaco and things like that.

Speaker 3 So a lot of people, they, they don't have the kingdom mindset because they didn't grow up in a monarchy that has that model. But if you look at the king of England right now, Charles, King Charles,

Speaker 3 you know, his mother was the queen, then he is picking that up. And then when he passes in a couple of decades or however long it takes, somebody else in that family will pick that up.

Speaker 3 And they're grooming his sons,

Speaker 3 whatever their names are, they're grooming them to be able to step up and be kings, right? And so we Americans, we don't look at that that way. We say, oh, they're royalty and blue blood.
It's a scam.

Speaker 3 They're gypsies, whatever the case may be.

Speaker 3 But that's a biblical mindset, right? When David beat Goliath, he took over the kingdom. Solomon had the richest kingdom still to this day.
Jesus was the king of kings. That's what he did.

Speaker 3 He had 12 disciples that turned into kings and leaders, right?

Speaker 3 And so using that and understanding this philosophy of building a kingdom, it's my responsibility that I'm not going to be here one day.

Speaker 3 So I have to make other kings that are going to keep this kingdom running.

Speaker 3 I have to have royalty coming through here that I'm imparting with royal wisdom so that they go and continue to build the kingdom.

Speaker 3 That's one of the reasons I pour into my family so much is because my kids, just like a regular kingdom, they're most likely to inherit the kingdom.

Speaker 3 Now, on the business side, you have a kingdom, right? So I've my and you're in my life. So it's my job to empower you to be the best king that you can be.

Speaker 3 And I'm not saying I'm the best king on the planet. I'm just the best king that Ryan can be.

Speaker 3 And it's my job to empower you with those same tools, knowledge, and wisdom that experience that I have benefited from to be able to make it a blessing to you to where you can build your kingdom.

Speaker 3 But most people look at it as a corporation, a business, a family, but all together it's a kingdom. And kingdoms get handed down generationally, right?

Speaker 3 So if I'm helping other kings, if I'm helping people become the king that they were made to become, then what's happening is I'm helping other people build generational changing assets in their family, their business, the way that they're doing life, the way that they think about things.

Speaker 3 And they start thinking about things, not will this benefit my company, but hurt my family, but will this benefit my overall kingdom?

Speaker 3 A lot of the stuff you're doing, you'll stop doing because you see that it helps this one part of the kingdom, but not the whole kingdom, right?

Speaker 3 Me working all the time helps the money part, the business part of the kingdom, but it takes away from my family part of the kingdom.

Speaker 3 the people that are supposed to inherit this to me from me in the first place, right? And so people don't have that mentality. So they miss out on things because a kingdom is everything,

Speaker 3 everything that is under the king's reign. It's not just the war, it's not just the soldiers, it's not just the gold, it's all of it that the king is responsible for.

Speaker 3 And so I feel called to lead other people to have a kingdom mindset and treat that accordingly. And again, it's a biblical principle.

Speaker 3 And if you follow any of the principles in the Bible, then you find favor with God.

Speaker 3 So when you start looking at yourself, not as a king that you're better than everybody else, but that as a king, the king didn't mean that he was the best fighter, didn't mean he was the best looking.

Speaker 3 Didn't mean that he was the smartest. What the king meant was he was the person with the most responsibility.
Right. Right.

Speaker 2 So another thing that I've learned from you is,

Speaker 2 you know, I think it's this

Speaker 2 idea, not idea, because it is, you live it and it's translated into your companies. And I see it, but it's your belief in core values, right?

Speaker 2 And

Speaker 2 it's not words on the wall. It's not shit that you say

Speaker 2 but it's something that you've instilled in the people around you me being one of them and I've gone and been able to instill it into you know my organizations but like you know it's funny two days ago I had Tiffany and Josh High

Speaker 2 on podcast and they talk about in their workshops 90% of people don't believe in core values and like they're like motherfucker you can't build anything without it and uh you know the thing is is you know you know you come into your building there's no trash people push their chairs in uh they don't leave any dishes in the kitchen you know it's a it's a belief system that you've instilled into people and it's not just words on the wall and i don't think there's many people there's not many companies there's a few there's not many companies until i met you that i saw do it like you guys did it.

Speaker 2 And I was able to take it and adopt it.

Speaker 2 I don't know if you know this or not.

Speaker 2 We have the customer core values in our business, but my core values in our company, we adopted the Apex ones. You're the best.
Because, I mean, why reinvent the wheel?

Speaker 2 And it made sense and you can fit everything in there. And now, you know, if it, it doesn't give me any gray area if I have to fire somebody.
Yep.

Speaker 2 It's like, well, do they represent the core values or they don't? I don't give a shit what their production is. Do you know what I mean? Do they represent the core values or they don't?

Speaker 2 And we've been able to hire, fire, you know, run our company on that. Like, Like, when did that come to you?

Speaker 2 Like, how do you, where did that come from where you just got this just crazy belief system and you, you implemented and it fucking works. And then, I mean, look, we're, we're in Apex together, right?

Speaker 2 We all, everybody here in Apex recites core values. I mean, we do it, you know, almost every fucking meeting.
I mean, people believe that shit and they're bought into it.

Speaker 3 Yeah, you know, probably like everybody else, Brandon, I heard the term core values, read it in books, you know, for years.

Speaker 3 it's probably the first success book i well the first success book i ever read was law of success you know which is where think and grow rich is an excerpt from it's about a 1200 page book and he talks about core values in there and then they talk about them and how to win friends and tony robbins and all these people talk about them it's like you if you ask people at an event you go to an event and you say hey brandon do you have core values yeah of course i got core values what are they well they're um And they start just randomly rattling shit off, right?

Speaker 3 And it's like, okay, well, clearly you value those things, but those aren't your core values because you, have not established them. You're just recordly extracting answers for me, right?

Speaker 3 And I was kind of the same way. You know, I've been running a company for, you know, I became self-employed in 2005.

Speaker 3 So I've been doing this for almost 20 years, you know, and first became self-employed in 2005. Much like most entrepreneurs, several of those early ventures are no longer around, right?

Speaker 3 You got to fail forward in this business, but.

Speaker 3 I didn't have core values. I thought I did, you know what I mean? Like, and I might have even written them down at some point, you know, but I wasn't living them.

Speaker 3 And, and they were a convenient thing when somebody called upon to read. Oh, yeah, I got core values, loyalty, blah, blah, blah, you know, that kind of stuff.

Speaker 3 But then I started going to this church in 2003 and Pastor Keith talked about a lot, Elevate Life Church in Frisco.

Speaker 3 And he's been mentoring me for, you know, almost 20 years, and I think 17 years, either, you know, through the church or personal one-on-one relationship with them. And they talk about them.

Speaker 3 And I see the church, honestly, you know, living by the core values and the people that are serving there. but I'm like, that's a church.
Right.

Speaker 3 You know, but in 2020, I flew from Dallas to LA and I did an event in LA. And then Sean Whalen and I flew from LA, Sean Wayland and a few other people and I flew from LA to St.

Speaker 3 Louis to go to a party at Andy Frisella's house. And matter of fact, Andy called me last Saturday.
And he said,

Speaker 3 he said, man,

Speaker 3 I just want to tell you, you've changed my my thought process on things and this is a guy that don't owe me money i mean he doesn't owe me homage for yeah right doesn't owe me anything and we're not close friends or anything like that it's just a guy that i know that i've been mentored and i've met a few times in person i'm just being honest because a lot of people like oh andy's my best friend blah blah and i don't want to lie to the world yeah but he's somebody i know i have his phone number he has mine he calls me and he called me text me in mexico and said hey can you talk and it took me like a week and a half to be able to get free time to get on the phone with him because i I had just come back from vacation stuff.

Speaker 3 And he said, man, I'm just really calling to tell you, I wanted to, you know, give you your flowers. And, you know, I see what you're doing and you can't fake that.

Speaker 3 I've watched it for three or four years, Ryan, and you can't fake that. You bring it to your Apex people.
You bring it online. Your content says what it is.

Speaker 3 I never heard, he goes, people ask me about you fucking daily and nobody had, they're trying to find bad, they're trying to poke a hole in your shit. And he goes, I can't poke it in there, man.

Speaker 3 So I just, I want to say, you know, you represent. And I told Andy, I said, I learned this from you.

Speaker 3 He goes, he goes, what do you mean and I said well you know you you talked about core values like everybody else and it wasn't anything exciting to me when I went to the first you know R tan mastermind back in the day when they used to do that and Andy was talking about core values and probably Ed too and it was that same

Speaker 3 you know

Speaker 3 but in 2020 in July when when Wayland and I went to it was like Sean and uh Sean Whalen, myself, Tommy Vex, a few other people. We went to a private party at Andy's house after Summer Smash.

Speaker 3 But before we went there, we were at First Form HQ. They had just opened it.
So not what, now they've got three more buildings, but this was, they just opened it.

Speaker 3 And Andy was just as proud of it as I am here of Apex HQ. So he was showing us this place.
Of course.

Speaker 3 And Sean Wayland is walking through there. And Andy's got a security guard named DJ.
He's in his podcast. Most people know him.

Speaker 3 But Sean Wayland's walking through there and he has a bottle of water.

Speaker 3 and he squeezed it too hard and just a little bit came out the top of it you know just the tip came out the top of it and spilled on the floor Well, Sean just walked away and I watched DJ without bitching, saying a word, anything, go grab paper towels from down the way, come back over there after Sean was out of the room because I'm back there hitting the vape.

Speaker 3 So I'm waiting on them to walk, but I watched DJ go over there and wipe that up and throw it away and not say nothing about it. This guy's the fucking security guard.
Right. He's not the janitor.

Speaker 3 Right. Okay.
He's not Andy's bitch. Yeah.
He's Andy's protector. His job is it, but he picked up.

Speaker 3 And then I watched little nuances like somebody would work out in the first form gym and they would put the weights back with the number on the outside of how much it weighed and the perfect thing with the logo on top.

Speaker 3 And there were signs that were holding people accountable. We're watching you.
If you put the weights back the wrong way, you cannot fucking work out here. We're watching you.

Speaker 3 If you leave the lid up on the toilet, you cannot work here. And I thought, huh.
So I asked Andy, I said, what's the deal with that, man? I watched DJ do this, blah, blah, blah.

Speaker 3 And he goes, our core value is we do the work. Yeah.
He goes, and he spit off whatever the first form core value is. He goes, these people live by it.

Speaker 3 And I look around and I've been there a couple times since then and every time i looked around i seen his people abiding by that and i went now that's what i want it's one thing to say lip service but it's another because that's how i am when i run in the gym in the morning i leave the building i pick up trash and come back in like so i'm running my 800 meter run or whatever and i'll pick up a few pieces of trash bring i'm just naturally like that right and so i'm like i want my people to be bought in to if how you do anything is how you do everything right so if a person no offense to sean but if a person will just leave water laying on the ground then they'll probably leave some other stuff out.

Speaker 3 DJ wasn't leaving any holes open. Right.
Right. And so I wanted to live my life that way.
So I came back and I did what most people do, Brandon. I had a list of 50 fucking core values.

Speaker 2 Which is a mistake.

Speaker 3 Yeah, I'm expecting everybody to remember 50. How come you don't know core value number 49? Right.
Well, what is it, boss? Well, fuck, I don't know either. You're supposed to know, right? Right.

Speaker 3 And so I talked to Andy about it. And Andy's like, no, I mean, you got to make it something where they understand.
Yeah. And Keith has this thing called the thought behind the thought.

Speaker 3 So if he tells you something, then he tells you the thought behind the thought. And I thought, now I would need to match those two personalities for core values.

Speaker 3 I need a core value of responsibility, meaning we make no excuses, a core value of integrity. The thought behind the thought is we do what we say when we're say we're going to do it.

Speaker 3 The thought behind the thought, service is the third one. The thought behind the thought is, is we go above and beyond.
And then excellence is the last one. And I took that from Andy.

Speaker 3 We do the work, right? Yeah. And so I'm like, man, if I can give them the thought.
the thought behind the thought so they know what the meaning of that word is to us, right?

Speaker 3 And our insider lingo, that could get my people bought in. And at first it was like, it was those things, but they weren't in order.
And we eventually reworded them to be RISE, right?

Speaker 3 An acronym that made something.

Speaker 3 So everybody, the word RISE means something, whether you're an Apex, whether you work here, whether you work for phone sites, or if you know me, period, you know that RISE means something.

Speaker 3 And I started driving that into my people. And you know what's funny is first you got to lead the way.

Speaker 3 Because if I'm spilling water on the ground, and Kenny's having to pick it up, he's like, he says shit, but I'm his bitch cleaning this stuff up, right? We have a joke here in the office.

Speaker 3 And it's usually you guys, not you, but it's usually visitors, right? That come here and they'll leave, you know, they'll wash your hands.

Speaker 3 And it's normal to wash your hands in the bathroom and dry your hands off. And if there's water around the sink, who gives a fuck, right?

Speaker 3 But again, seeing how Andy and them handle that, we wipe the sink when we're done. Like you said, there's no trash anywhere because if you can manage the little things and do them right.

Speaker 3 then the big things will take care of themselves. And so what I'm teaching these guys by cleaning the water up is responsibility.

Speaker 3 Responsibility, if you you got it dirty, clean it up for the next person, right? And so, they'll Druby will get in the chat. If there's water in there, he goes, There must be a leak in the sink, man.

Speaker 3 We don't have to call the plumber, right? So, it's not which one of you motherfuckers left this water here. It's like, hey, there must be a link.
Maybe we need to call a plumber.

Speaker 3 Somebody will sneak back in there and clean it up that left it that way.

Speaker 3 And again, man, when you carry yourself to that standard, and here's the biggest part of core values. And, you know,

Speaker 3 the more I dial into them, the more important they are because in a corporation, it's really a culture.

Speaker 3 And

Speaker 3 the culture has to have an insider lingo that they understand what that culture means. In hip-hop culture, there's words, you know, trapping and twerking and shit like that.

Speaker 3 In country, there's words like, you know, your Yeti and your Benelli shotgun. You know, there's insider culture words that we use.
Well, it's the same here. And so.

Speaker 3 for me with these understanding building this culture around these core values therefore i have a valuable company because it's full of people that know their value.

Speaker 3 And what I mean by that is like Drew B, for example, guy that works with me,

Speaker 3 he knows that these are things that the company finds valuable.

Speaker 3 So if he will value those things and become valuable in those areas, therefore he will increase his value, therefore also increase in the value of the company. A lot of people, they...

Speaker 3 They will tell you that they are a person of value or that they have core values and you ask them and they'll say, well, I value integrity and responsibility and loyalty.

Speaker 3 And you'll be like, well, look, man, you've had three jobs in six months. So you don't value loyalty.
That's why you're not getting paid what you want because you don't value what you say you value.

Speaker 3 You've told me two things and went back on them during this conversation. So you obviously don't value your words either because you're using them sparingly

Speaker 3 and going back on them. Right.
And so you wonder why you're not a person of values because you're not. showing the things the world values.
You're valuing disloyalty and dishonesty.

Speaker 3 And the world does not value that, right? The world doesn't assign value. The world assigns value to people that can have responsibility and people that can have integrity.

Speaker 3 So a lot of people, they wonder why their company isn't valuable. They wonder why their employees aren't valuable because they've never told them what's valuable to them and then lived it.

Speaker 3 That's the important part. Because if Drewy saw me leaving water everywhere, he's like, fuck do I got to do it for? That's my leader, right? So everything rises and falls on leadership.

Speaker 3 So when I set these, And it took me a while to work through all this. And like I said, you guys can take mine.
Rise, responsibility. We make no excuses.

Speaker 3 Integrity, we do what we say we're going to do when we say we're going to do it. Service, we go above and beyond.
And excellence, we do the work. You can take those.

Speaker 3 You don't, they're, they're perfect core values. They fit in every category for everybody.
You don't have to reinvent the wheel. You don't even have to tell people you took them from me.

Speaker 3 They're not mine to keep myself in the first place. They're values that this world values that

Speaker 3 you want to be a valuable person or a valuable company. You value it too.
Your clients, they value service going. above and beyond, right?

Speaker 3 Your clients, they value you doing what you say you're going to do when you say you're going to do it. That's one of the things people value about you.

Speaker 3 You typically pay people more than what they expect to get on their investment. You're doing what you said you're going to do when you said you're going to do it.
People find value in that, right?

Speaker 3 You committed to doing the work. People find value in that.

Speaker 3 Therefore, they give you their valuables to increase that value because when you become a person of value, And I know I use that word a lot because it's an important word, but when you come a person of value, people will give you valuable things because to become a person of value, at least in our instance, you have to have responsibility.

Speaker 3 So if you're responsible with a little, he who's who's responsible with a little will be given a lot, you know, 100%.

Speaker 2 Yeah.

Speaker 2 And, you know, to that point, I've had people invest with me that in other business ventures, I had a fallen out with them and I never treated them any different because they're still my investors.

Speaker 2 So, you know, it's my job to, you give me your money. My job is to protect it more than I would protect my own.
That's my responsibility when I take your money. That's, that's my duty.
Yep.

Speaker 2 Um, last question.

Speaker 2 If someone is not where they feel they are on this path to waking up to wealth, just give them, you know, I know you think like this and so do I, you know, simple scales.

Speaker 2 What's one thing they should do every day to get there?

Speaker 3 You know, the most important, there's two. I can't give you one.
Two's good. There's the two most important things in my life.

Speaker 3 Man, they're very simple and people discredit simplicity. You know, people look for something difficult.

Speaker 3 I can sit here and give you some E equals M C squared equation and you go, man, that's the answer. But Brian's way smarter than I am.
I'm not smart enough to do that.

Speaker 3 And then when somebody gives you the real answer and it's very simple, oh, I can't.

Speaker 3 It doesn't make sense. It's too simple.

Speaker 3 Dude, everybody should be doing that. Here's the great thing.
Everybody should be fucking going above the speed limit in the left lane on the freeway, too, but they fucking don't, right?

Speaker 3 You know what I'm saying? It's like common knowledge. That lane's for crime, motherfuckers, you know, but they don't, right?

Speaker 3 So, so knowing something and doing something are two different things, right? So, number one for me, the most important thing that I physically do, mentally do every day is workout. Yeah.

Speaker 3 Um, we live a life where we sit behind the desk. Most of us, I mean, right now, I own interest in several trades companies.
Dude, it's hard to hire people.

Speaker 3 Nobody's wanting to go in the trash collecting business. Nobody's wanting to go in the construction cleanup business.

Speaker 3 No one wants to go and work in 100 and I mean, in Phoenix, Arizona, right now, it's been 110 degrees for 35 days in a row, 110 or higher. That's not heat index either.
God damn it.

Speaker 3 That's the, they live in

Speaker 3 a different heat.

Speaker 3 So you got people, they still need to build houses and they still got to build them during the summer, right? And so people are like, fuck this. I'm going to go work in the AC, sit behind a desk.

Speaker 3 Well, God created us.

Speaker 3 And whether you believe in him or not, that's your problem. But God created us to go do works.
And work has evolved behind the desk. So we're not getting physically burning.
And what happens?

Speaker 3 We get fat, we get out of shape, we get heart problems, get liver problems, get diabetes and everything else because we're not out there exercising.

Speaker 3 The most important thing that I do every day is go work the body because you sit behind the desk, you're watching social media, you're reading emails, you're reacting, your body's internalizing all this stuff, right?

Speaker 3 People Crozac, they're on fucking Xanax, their own Zoloft, all this shit, because they say, oh, instead of going to the gym, I'm going to take a fucking pill. You lazy fucks.
I'm just saying.

Speaker 3 And oh, depression's a real thing. Yeah, well, it wasn't until the medical community made it a real thing.

Speaker 2 Well, you know what? I'm just saying. You know what's funny about that? I don't know the exact statistic, but it's like the gym,

Speaker 2 the fitness industry is whatever, a $3 billion

Speaker 2 industry. But the fat-burning, I can sell you a pill is a $30,000.
I don't know the exact.

Speaker 3 It's a trillion. Yeah, but a trillion-dollar industry.

Speaker 3 It's a way bigger than

Speaker 3 that. The vitamin supplement pill is a $2 trillion per year industry.

Speaker 2 Yeah. And I mean, that just goes right to what you're saying.
Yep.

Speaker 3 And so people would rather take a pill, but that pill doesn't release the anxiety. That pill suppresses the receptors of that anxiety, therefore internalizing it, actually making it worse.

Speaker 3 And so let me tell you what, nobody's ever left the gym and left it all on the floor and been depressed when they get to their car. Never.
And fucking possible.

Speaker 3 Nobody's ever crushed a fucking workout and then felt bad afterwards and felt depressed. Now, you might be sore and tired.
Those are natural feelings, right? I felt that this morning.

Speaker 3 But I leave the gym with the clearest moments. Like you could frustrate me, charge me back.
talk bad about me on social media. All that's internalizing.

Speaker 3 I go to the gym for an hour and just crush that shit. I leave it all out there.
I'm not mad no more. I'm not anxious no more.
I got that shit out of my system.

Speaker 3 And so many people don't realize the greatest drug you can get is working out. That's the greatest.
Your body tells you, hey, God rewards those that do the work.

Speaker 3 When your body starts doing the work, you get abs, you get chests, you get arms, you get veins, you get chicks, you get dudes, you get whatever you want.

Speaker 2 You know, the other side is,

Speaker 2 I think one of the best compliments you can get is, man, you look healthy.

Speaker 3 Yeah. You look good.
Look good.

Speaker 2 You know what I mean? Like you look good. And And I mean, that's

Speaker 2 the ultimate confidence I think you can get as a human being is when you can look in the mirror and say, man, I'm healthy. I'm healthy and I look good.
Do you know what I mean?

Speaker 2 And that's what the gym will do for you.

Speaker 3 Yep.

Speaker 3 And, you know, so first working out, you know, getting, I call it exercising the demons because, you know, those, the anxiety, the stress, all that, those are demons inside of you.

Speaker 3 And you're, that sweats excreting those demons. You know what I mean?

Speaker 3 And

Speaker 3 that's a game changer for me. That's something that I can't live without.
That's something that I can't go without. That's something that I got to do.

Speaker 3 Like, you know, even if I was telling Dante last week, my trainer, I have two trainers, but I was telling the one that's meaner of the two that I couldn't make it last Friday because I had to fly somewhere.

Speaker 3 And I was like, I actually had, that was, that was week four. I had a, I had a stomach bug and I said.
I couldn't, I couldn't make it. And I was like, man, I fucking hate missing workouts.

Speaker 3 You know, and, and it's, but I'm not going to be able to come because of my stomach. It's messed up.
And he said, man, I know you hate missing workouts because you'll have a flight at 9 a.m.

Speaker 3 and be here at 5.30 to make sure you get your exercise. And he said, you've been a client of mine for two years.

Speaker 3 You're the only client that, that if you have to miss a day, I never, I never second guess because you actually put in the work, you know?

Speaker 3 And

Speaker 3 I just, you know, that's, that's been a huge breakthrough for me in the gym. I've been working out every,

Speaker 3 I won't say every day, but I've been working out at least four days a week for well over 23 years now. Yeah.

Speaker 3 You know, and at 44 years old, people all the time, they're like, damn, you're 44 years old. Like, yes.

Speaker 3 And my mentor is 64 years old and he is in better shape than me. So we can keep going.
Ronnie Coleman once said he didn't even become peak strength until he was 38 years old. Yeah.

Speaker 3 You know, so people, you know, if you're in your 20s and you're ripped, congratulations, we all were. Right.
Right.

Speaker 3 But then you think it's an excuse to have a dad bot or whatever the case may be when you get in your 30s and 40s and it's not. That just means you got weak and quit doing the work.
Right.

Speaker 3 And and so so we got that the second and this has been the biggest mental thing for me in in my entire life is in 2003 2004 i was uh at a multi-level marketing home meetup right somebody invites you to their home hey come over my house for dinner and you find out you're here for a net i want to sell you some i'm in a pyramid pitch son of a bitch right yeah and i liked the guy he was a guy from church And at this dude's house, when I went to this pyramid pitch, there was a guy named Stephen K.

Speaker 3 Scott. Stephen K.
Scott Scott was the first billionaire. And I don't know if he's a billionaire now, but back then he was a billionaire.
And he may be, maybe not.

Speaker 3 It's been a long time, but he was the first billionaire I ever met. So I put this dude on a pedestal.
Right. Like, oh, shit, you know, there's levels of this shit.

Speaker 3 He's very, you know, he wasn't dressed up fancy, you know, just like your regular billionaire. You know what I mean? He's dressed like me and you, great guy.
And Stephen K. Scott owns,

Speaker 3 or at least was the marketing rights to something called the Total Gym. Chuck Norris, Chris Brinkley, you know, you see it every weekend for fucking 30 years, bro.

Speaker 3 Every weekend, that is the ultimate info commercial. It's the most profitable, longest running infomercial in history.
So he's considered by far the king of infomercials.

Speaker 3 Name another infomercial for 30 years. Right.
Maybe 40 years, right? I mean, the total gym has been around my whole fucking life.

Speaker 3 So I meet this guy. I know the product that he sells.
I know that it's legit. So when he's saying something, it's gospel.
You know what I mean? Well, Stephen K.

Speaker 3 Scott had written a book called The Richest Man to Ever Live at that time.

Speaker 3 And so when I pulled him off to the side, I did what every rookie motherfucker does when they run into somebody that is levels above them. Hey, man, give me the secret.

Speaker 3 Yeah, you know, like that's what we're all looking for. Give me the pill, right? Right.
I don't want to go to the gym, I want the pill, right? Right, right.

Speaker 3 And again, I'm sitting here admitting this because that's what I thought. Hey, this guy's got the pill.
Let me go get the pill. And this is what he said to me.

Speaker 3 He goes, you know who the richest man to ever live was?

Speaker 3 I don't know, man. It looks like Andrew Carnegie or Rockefeller or something like that.
He goes, no, it's a guy named King Solomon from the Bible. Yeah.

Speaker 3 King Solomon had a multi-trillion dollar empire before money existed and he goes on to tell me all this stuff and i'm like oh wow you know you you think about the bible king solomon wrote proverbs in the bible you think about the bible you think of it as a bunch of hard to understand boring stuff that you go to church for somebody to interpret for you right especially the old testament you know the new testament's kind of you can understand because jesus is involved and there's red letters in the bible and stuff like that the old testament's a lot of begat and begon and you know kingdom and lineages stuff like that but then the middle of all that,

Speaker 3 right after David kills Goliath, and I believe it's Chronicles, it talks about him taking over the land, giving birth to a son. Son inherits everything.
And the son is King Solomon.

Speaker 3 And King Solomon, when he was

Speaker 3 approached by God, and God approached him as if he was a genie and said, hey, man, I'll grant you because of your father and because of who you are in the lineage of my kingdom, I will give you anything you want.

Speaker 3 What do you want? And I always jokingly say he didn't ask for riches or bitches, you know, monies or honeys, you know, he asked for wisdom.

Speaker 3 And he said, if I can get wisdom, then I'll have the ability to get everything else. If I first get wisdom, I can get everything else.

Speaker 3 King Solomon was granted wisdom by God, became the richest person. He wasn't the richest person prior to this, became the richest person in history to ever live.

Speaker 3 Nobody's beat his wealth at this point, right?

Speaker 3 And I mean, it said that he was the guy that sold the stones to Egypt that built the pyramids. That's how fucking rich this guy was, right?

Speaker 3 And so

Speaker 3 Stephen K. Scott tells me about Solomon.
I'm like, dude, if people would have been talking to me about the Bible, like you telling me Rockefeller's got a chapter in the Bible, that's crazy.

Speaker 3 I'm reading that, you know? So I started reading it. This is what Stephen K.
Scott said. He said, there's 31 books.
There's 31 chapters in the book of Proverbs. There's 31 days maximum in a month.

Speaker 3 Every month, every day, if you read the proverb of the day, if it's the third day of the month, you read the third proverb. It's the seventh day day of the month, you read the seventh proverb.

Speaker 3 If you'll read the proverb of the day, over time, you'll get the wisdom of Solomon and you'll understand how to make better decisions and you too could be the richest person to ever live, not just financially, but in all those areas I was just talking about.

Speaker 3 And that's where I learned all that from.

Speaker 3 Since 2005, I have read the full book of Proverbs over 250 times, Brandon. Wow.
It's just as, and I would like to tell you, I read it every day, but I'm human.

Speaker 3 I go on vacation, make mistakes, forget, shit happens.

Speaker 3 But I have been as consistent since 2005 of reading the book of Proverbs as I have working out, which means I'll give it at least solid four days a week that I hit this.

Speaker 3 I've read the book over 250 times. Every time I read it, it's something new.
And the way that Proverbs is written is it's written very metaphorically. So you get a new something from it.

Speaker 3 Every day, when I read it this morning, I was like, man, that's my takeaway for the day.

Speaker 3 And those two things sound crazy, exercise and read the book of Proverbs, but you are taking care of your body and your mindset, and you're getting the natural reaction of working your body and causing it to sweat and detox and get all the other stuff out, which makes you a better person, gives you more energy, makes you look good, feel good, antidepressant, everything else, dopamine, serotonin, all this stuff released in your brain.

Speaker 3 And I'm getting mentored by the richest dude to ever live with the words that he thought were

Speaker 3 so important that they belonged in the book, the best-selling book of all time, written by people that followed the king of kings and the lineage that led up to somebody being king of kings.

Speaker 3 And when I was explained to it that way and stuck to it, I can tell you, those two things are the cornerstone, the foundation to who I am today and the life that I have.

Speaker 3 And if you look at my life, Men, maybe you're like, I'm not into cars or, but I've got everything. Everything that a man could want.

Speaker 3 Like, you want to be free and have your own ranch with your own food and everything else? I got that. You like tractors? I got them.
You like jets? Fine. You like cars? Fine.

Speaker 3 You like whatever it is that you like. Like I most likely have that, but that's, that's not what this is about.
I have it because of those two things.

Speaker 3 The rest of the stuff comes from that. If I can go crush a workout, then I can have a hard conversation with an employee.

Speaker 3 If I can get the wisdom of Solomon, then I can have a deeper conversation with them to correct them and give them some direction to make the move in the right way that I want to. People read it.

Speaker 3 My employees read it. They go to the gym.
They live it. I'm seeing the change in their life, how they are, how they carry themselves.
And it's undeniable.

Speaker 3 And again, maybe you're not even a religious person. Okay, cool.
You know what? When I started reading it, I wasn't really that religious either. And I'm not religious now.
I'm just Ryan.

Speaker 3 You know what I mean? But, but

Speaker 3 take all that away and just know that the best-selling book in history,

Speaker 3 a chapter in that book was written by the richest person to ever live that gives you the game on how to think. Yeah.

Speaker 3 Powerful shit.

Speaker 2 Dude, we just should end it on that. I mean, that was, that was powerful.
Listen, man, I appreciate you taking the time with me today.

Speaker 2 I knew you would drop a shit ton of value and diamonds and wisdom. And I can't thank you enough for being on here with me today.

Speaker 3 Thank you. Man, you know, while we're here, we got everybody.
I just want to say I love you, man. And I appreciate you being an example and a king.
in our kingdom. I really do.

Speaker 3 Not in my a king for your own kingdom, but a king in our kingdom too, man. You know, when, when, when they call me the kingmaker, I don't take that lightly.

Speaker 3 And I don't presuppose that I made you a king, but I appreciate you being a king, sir.

Speaker 2 Absolutely, brother. Thank you.

Speaker 3 Yep.

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