Radical Honesty: The Key to Scaling Your Company | Sam Taggart DSH #1264

And what your actions you don't sometimes realize having a consequence.

I think a lot of people in a relationship don't understand

how this union of a relationship that you make an agreement in, it's self-serving sometimes, but then you don't realize the residue.

It impacts energetically, you know, traumatically to your partner.

All right, guys, I got Sam here today.

We're going to talk sales and talk life.

Thanks for coming in today, man.

No, thanks for having me.

Yeah, what's the latest thing you're selling these days?

Coaching.

I mean, a lot of, I guess, the future version of people.

And I'm actually selling companies.

I guess the latest is I'm working on a private equity roll-up with these roofing companies.

So it's selling business owners and giving me their business so that I can help them scale and have an acquisition.

And it's kind of a fun project that I've been working on.

That's needed, right?

Cause a lot of people struggle to sell their business.

Yeah.

It's like,

do the statistics.

It's like out of one out of like 10,000 companies that were actually go public or have an acquisition.

And it's like, that's like 0.01%.

Yeah.

It's probably even less than that.

Like, but it's, you know, people don't start a business with the end in mind, right?

They, they start these businesses and then they're like five, 10 years in and they're like, I'm bored or I don't know what to do.

And where am I going with this?

And now New Hampshire will up and down on the entrepreneur roller coaster.

So I was like, what if I can help, you know, obviously our forte is more home services and direct sales.

And so it's like giving that direction has been kind of an obvious next step for our consulting company.

Yeah.

There's also a lot of boomers aging out, too.

Yeah.

I don't know.

These Cody Sanchez talking about this.

There's a lot of businesses doing solid revenues, but they don't know what to do.

Yeah.

Like, what am I doing?

Because their kids don't want to take part in it.

And they got an asset, but they don't know how to sell it.

Yep.

So that's what you're doing.

Yeah.

That's cool, man.

How are you finding the businesses to roll up?

Well, natural progression.

So for eight years, we've coached, you you know, door-to-door sales and mainly the roofing, solar, pest, alarm, satellite, you know, fiber, whatever.

And so what's funny is the private equity money.

So for eight years, we've had thousands of companies we've helped, tens of thousands of salespeople.

And our track record is just like, dude, well, 10x companies really quick because we hire a bunch of ninjas that go out in the field and they door knock and they self-generate.

They're carnivores.

Hence the new book I came out with, Eat What You Kill.

And so we teach these kind of, like yesterday I spoke in orlando to a bunch of pressure washing window washing companies and they're just like dude we need this you know they spend all this money on seo and all these things i'm like what if you just got like five sales guys to go actually eat what they kill oh yeah why don't we do that so teach us how to do that so for eight years we've been coaching companies how to do that and a lot of our clients we have a hundred business owners in our mastermind you know we take them for four to 40 million and they're like bro like we're drinking your kool-aid tell us what to do next and i'm like private equity sector is leaving tech quite a bit because of ai and they're afraid of like all the innovation and they're like, how do we move into more essential services?

It can't really get disruptive.

And you take like pest control or, you know, a roof.

It's not like AI can do anything to that.

And so they're needing a place to park their money.

And so it's just getting really, really sexy for these financial groups.

And so I'm like, guys, do you want to go make a quick 40 million?

And they're like, yeah, what do we need to do, Sam?

Like, we trust you.

So it's kind of fun.

That's impressive.

Well, you got the track record.

So it's not as a difficult sell as for other people.

Yeah, it's not like I'm cold outreaching on LinkedIn.

It's like, hey, I've coached you for three years.

Do you trust me?

And they're like, sure.

But then you still got to be like, bro, drop the ego.

Like, let's go build something like a billion-dollar thing.

Right.

And help them.

Do you see a lot of salespeople struggle with ego?

Oh, I do.

I mean, we all do.

Like, I think that's the, you know, one of my favorite books is Ego is the Enemy.

by Ryan Halliday.

And, you know, you think of like how often we think we know everything, but I think that's the demise of any sales rep, any business owner is it's like you're limiting your progression because you're not willing to be coachable.

You're not willing to be, you know, I actually fired a guy.

I fired a, I fired my biggest client literally two weeks ago.

He's paying me, you know, several hundred thousand dollars a year.

And I was like, bro, you're not coachable.

Like as much as you

want to grow, you know, I was, I was tasked to take him from 100 reps to 600 sales reps in six months.

And I'm like, cool, let's do it.

We got to like 350 in four and a half months and like we're on track.

But I'm like, bro, me having to pick up the phone and talk to you is like killing me.

I don't need your money.

And I was just like, I have a way, like, I only take on two or three clients personally.

And I was just like, you're fired, bro.

Damn.

And they were like, wait, but you still like us, right?

Because they didn't want me to like tarnish their name or anything like that.

And I was like, yeah, like, you're cool.

I just, it cost me my piece trying to get you on the phone and talk to you and coach you.

And I'm like, I'm going to watch this house of cars come down.

And there's not like I hope that on them.

It's just, I'm like, you're not a good leader because you're not coachable.

And I was like, good leaders are coachable.

Good leaders know how to take feedback.

They know how to win to balance the game of confidence and humility.

And that duality is very important as a sales rep, as a business owner, even like from a sales rep standpoint, a customer is sitting there trying to tell you something.

But if you're so fixated on the way that you need to sell them, you're talking about the golden rule, which is treat others as you would like to be treated.

And so you're projecting your ego in the way that you would buy and the way that you're thinking and the presentation that you have planned instead of being flexible, like the platinum rule, which is to treat others as they would like to be treated.

So it's like this concept of like drop your ego and be flexible like a chameleon and say, hey, help like help me understand what you're needing, not what I'm needing.

Right.

And that is how you really create progression.

I agree.

I think a lot of people get stuck because they're not coachable.

Yep.

And you see it at all levels, even millionaires.

Yep.

Like they get stuck at like seven figures a year.

Yep.

I think it's because they they found what works, but they're not willing to do something new to get to that next level.

Yeah.

Yeah.

That happened with me, too.

I'm, I, I'm still in it.

Like my wife, she's over here like,

who's coaching you?

I'm like, yeah.

So like, like, anyway, I fly out to go hang out with Dan Martell and this guy, Chris Smith, in like two weeks in Hawaii.

Dan's been crushing her.

Oh, yeah, not Chris Lee's mastermind.

No, Chris Smith.

Oh, Chris Smith.

Okay.

He does can't fire from, he's in Hawaii, but Dan Martell.

It's like a little couples thing.

And then, so I have this year.

I was like, all right, I'm going to spend 100 grand on if it coaches because it's been like a year and a half since I had like really invested money.

And I was like, you're right.

Like, I did have a stagnant year last year.

And I, I was like, what, what was the difference?

And I was like, nobody is freaking kicking me in the the nuts.

And I actually think like the best CEOs and the best top performers in sales, like, they actually like having somebody kick them in the nuts.

You know what I mean?

Like real good performers are like, give it to me.

It's the ones that take the emotional sensitivity and they're like, ah, da, da, da.

And they're always coming with excuses.

It's like, if you had somebody in your life that was just like, like, I remember I went through seven marriage counselors

and nine years of marriage.

And it wasn't until my seventh marriage counselor that was like

calling me out you know what i mean like think about that like he was just like no one is the balls because i'm such a sales guy i saw all the other sales i i sold all the other marriage counselors on like i'm the shit and yeah she's the issue and you know like i'd manipulate my counseling sessions because i'm really good with language and he was just like i'm not gonna bind your bullshit dude like own your truth and like he just freaking hit me between the eyes and i was like oh thank you and what came of it is i never wanted that relationship and I called the marriage and I got divorced.

And, but it was like he freed me from my,

I guess,

like, what's the word?

Like, I was almost like manipulating my, my happiness.

I was almost like living out of real alignment.

Were you lying to yourself?

I was lying to myself.

Like, I was lying to her.

I was lying to the counselor.

I was lying to myself.

I was lying to, you know what I mean?

And he's just like, stop lying.

And I'm like, Touche.

You think a fat people do that?

You think broke people do that?

You think, you know what I mean?

I watch people like that have no money and then they lie through, I got to look good.

I don't want anybody to know.

And I'm like, how about you just like tell the truth?

You're broke, bro.

Let's fix that.

Let's start there.

And nobody like wants to just say what it is.

Yeah.

And I was like, hard to get to that level, right?

Yeah.

Mindset where you can just accept everything.

True acceptance.

Let's find radical honesty.

And let's like own where we're at.

Yeah.

Everyone's got insecurities, whether it's their weight, their height, their money.

All of it.

Yeah.

And that's where where the coaching side, and I'm working on it as a business owner, even.

I mean, I got 50 employees and I like to be liked.

Right.

The insecurity of like, what if I say you're sucking at your job and then they don't like me?

And then I got to show up to the office tomorrow.

But I'm like, that's not serving anyone.

You know what I'm saying?

No, I used to be a people pleaser and I even tried to please bullies that were bullying me.

Yeah.

That's how much I wanted to be accepted.

And it's like, why do we do that?

Yeah.

This is like so dumb.

So dumb, dude.

It's like I'm sacrificing free candy bars just so they would like.

Maybe you'll like me.

Yeah.

It's like, you're an idiot.

You're running this company and you're waiting for the approval of your freaking $60,000 employee.

Yeah.

And I'm over here like

I'm backwards.

I had to change that mindset when I started the podcast and started seeing comments because I'm like, all right, we're getting thousands of comments now.

I can't please every single person.

I just got to accept that half the comments are going to be negative sometimes.

Yeah.

I had a guy yesterday comment on when I post, Sam, you should cut your hair.

I was like, my my wife's super hot.

She loves it.

Like in my head, I like pina took it.

I was like, yeah, you're right.

It is kind of getting like people's perception, their judgment.

Then I was like, no, it's good looking and I like it.

Yeah.

Suck it.

Like, you know what I mean?

But like, it was hard.

I was like, oh.

Yeah.

You seek out that one native comment in the sea of hunter pause or once someone.

Yeah.

Stupid.

Cause we

live off feedback.

Yeah.

You got remarried, though.

Yeah.

I got remarried.

Nice.

I had a good three year, just like,

I had to live out my single face for a minute i got married when i was you know i went on a two-year service mission in argentina

and the day basically week i got home met my first wife wow and you know i was what they call it missionary goggles where it's like you living in a foreign country for two years can't touch a girl live with a dude always with somebody you know what i mean you're just like

woman

you're like finally i'm free you know what i mean and got married within nine months of being home damn Yeah.

That's quick.

Met, married, and then you get engaged, or you just went straight to marriage.

No, we got engaged for four months, like a four-month engagement.

I had never had sex with anybody.

I had never damned what I mean.

Like, it was like first girl, I kissed, first girl home.

And it's just a cultural thing.

And it's like where we come from.

I'm from Utah.

I grew up Mormon.

Yeah.

And

it was like this.

Again, I wrote a book called The Self-Experience.

That was my second book.

And I, uh,

I talk about this, but I just was kind of living like almost an imposter's experience.

Again, lying to myself.

It's like, what does the world, my culture, my family, everybody want me to be?

That fear of being liked.

Like, think about that.

Like, it's this concept of like, I need to look good.

And if I told her, no, I don't want to get married, then her family, the investment, like I almost called off our engagement.

But I was like, oh, our dad's already spent 25 grand on this wedding.

Damn.

See what I'm getting at?

Like, and I'm like, I don't want to make him feel bad.

And then I don't want to like break her heart.

Yeah, let's just get married.

Wow.

Nine years later, three kids, that's in the back of your mind.

And it's like, that was just dumb.

I couldn't own my truth.

Yeah.

You see what I'm saying?

No, that's crazy.

You were thinking about the dad's money when it comes to marriage.

Yeah.

And it was cool and it was fun, but it wasn't like there was real alignment there.

Like there were so many red flags that I just was like blinded by.

And so I was able to kind of like, when I got divorced, kind of blank canvas my life a little bit and just say, hey, can I take a step back and like really assess values beliefs the what is it that i want instead of what my parents want or what this wants or whatever and i'm sure in your culture like parents have a very high level of respect that you like asian culture for sure exactly like it's just so i'm like well

and so i just went on my own like little journey and then I got to a point where I was like, I need to drop my one.

I need, like, I'm ready to, like, single life is not for me.

It's kind of a fleety, non-progressive direction.

And I was like, you know, I need my queen.

Yeah.

So I drew up and she's absolutely amazing.

Beautiful, man.

Yeah.

I was, uh, I spent a lot of time in isolation.

It's a tough lifestyle.

It was

very lonely.

And I think they're doing studies now on just lifespan and people that are single live less on average.

Well, it's just you need an accountability.

My wife.

is my greatest accountability person.

Like last night you get in the hotel.

She's like, don't get bit.

You know what I mean?

You're in Vegas.

A scorpion.

You see what I mean?

Like, but not like a scorpion in the sense of the desert.

She's like, don't get bit by the world.

You're in the freaking dopamine village of Vegas and there's chicks and there's alcohol and there's slot machines and there's, you know what I mean?

They think of all the things in Vegas that could bite you.

And, you know, she's over here like, stay in alignment.

You know what I mean?

Like it's powerful to have a partner.

as hard as that is sometimes because it's so close to home.

It's emotional.

But the humility to be like, touche, like, thank you, instead of like, bitch, why are you being so like in my business?

You know what I mean?

Like, that's how most people in our relationship act.

True.

Thank you for caring enough to want to hold me accountable.

Yeah.

A lot of people would be like, why are you telling me that?

Yeah.

Why are you telling me how to wear it?

Yeah, I'm going to do what I want.

Yeah.

Because they, some people see that as controlling.

Exactly.

Right.

But there's a difference, I think, how you interpret it.

Yeah.

And she's looking out for you.

She's just saying, I want the best for you and me because anything you do affects me because we're in oneness,

married.

And what your actions, you don't sometimes realize having a consequence.

And I think a lot of people in a relationship don't understand

how

this union of a relationship that you make an agreement in, it's self-serving sometimes, but then you don't realize the residue.

It impacts energetically, you know,

traumatically to your partner.

And the power of that, you know, that triad between you, God, and partner is powerful.

Yeah.

You know what I mean?

Like you have, you break this relationship with God through doing something stupid.

You break it with yourself.

You break it with your partner because we get self-serving, selfish, you know, short-lived satisfaction versus long-term fulfillment.

Yeah, that was a big lesson for me in my relationship.

When I lost everything, I was like, wow, this isn't just impacting me anymore.

I got a girl at home, got pets, got a house to take care of.

This is impacting a lot more people, her family too.

But everybody's got to go through that journey.

Yeah.

Has that happened to you when you lost it all?

Yeah.

Was it during the divorce?

Yeah.

Damn.

Like, and I had to take responsibility for shit that I did.

You know what I mean?

I can't blame her and be like, I didn't want this.

I think two great people can always make it work.

Yeah.

Despite you're going to go through hardship.

You're going to go through, I don't like you for this next six months.

It's like, but you're committed.

And it's like, that's the power of having.

a marriage.

That's the power of having commitment.

And it's like, I think too many people are afraid to commit.

They're afraid to like, you know, when this going gets tough, they're just like, F this, I'm out.

They walk out too easy.

It's like, I'm resilient.

Come from door to door.

You know what I mean?

Like, I catch more, can't get much more resilient than that.

You know what I mean?

Like, I'm just like, and I think that was the hardest part about walking out of that marriage is I was like, I gave it seven years of seven counselors and really tried at it.

And it was freeing to kind of be like, look, I, it's okay to fail sometimes, but I, what, what lesson, but I was resilient trying to freaking make it work.

So those counselors ended up helping in the long run then.

Yeah.

Like, and I, heck, I run a mastermind with a bunch of business owners now.

Right.

And I'm like, well, I've studied a million freaking marriage books trying to fix my shit.

So at least I can regurgitate.

I'm not saying I'm the guru at this shit, but like, I sure know a lot of good tools.

And, you know, I'm like the lessons even learned in those counseling sessions.

I'm like, this is great.

Well, a lot of guys in our space in the in the coaching space struggle with relationships.

Dots.

It's crazy.

Coaching, entrepreneurs.

Like, I mean, I'm friends with Sean Whalen.

I'm like, I watch he, you know, know, separate.

Yeah, they like got divorced and they got back together and then they just barely got divorced again.

You know what I mean?

I was like, and then he had a marriage, a relationship podcast.

And I'm like, that's tough.

He's in a limelight.

You know what I mean?

Like, it's like, they had a great thing going, but I don't know his demons and her demons.

And it's her third marriage.

And is it her fault?

Is it his fault?

Was he doing something stupid?

Was she doing something?

Like, I don't, yeah.

It's not in my business, but like, entrepreneurship's tough.

I've been through a hard effing year.

And, you know, financially, I made

one 100th of the amount of money last year than I did on a normal year.

Damn.

And I'm like, was that because solar crush?

Yeah.

Solar was 60% of our business of like coaching.

And solar had a huge, huge decline.

So we're losing most clients there.

Luckily, we had other industries.

But I'm like, man, this is tough.

And, you know, you look at the macroeconomic of that and it's like, that's not in my control as much, but it hurts.

So I'm scrambling with overhead and I don't want to fire everybody.

And don't want to like, you know, and I'm over here like, but like, how do I double down?

I'm a door-to-door guy.

Like, I'm like, I'll put on my back and sell more, like, I'll knock more doors.

I'll have to work my ass out of this.

You know what I'm saying?

But that hurts where else?

Your relationship.

That hurts your physical.

That hurts.

And that's why I woke up this year and I was just like, money's not everything.

I can't let like some of these key things.

And so I'm kind of on that out of this.

And I'm just like, dude, I have to figure this shit out.

I'm still figuring it out too, man.

That balance is tough.

Some people don't believe in balance at all.

Oh, it's, it's, it,

it's having clear expectations and, and awareness of where you are in the balance.

Does that make sense?

Yeah.

And, and I told her this morning, I said, D, like, cause I've been in Orlando the last three days here, you know, and she's just like, I don't feel taking care of her, blah, blah, blah.

Right.

And I'm just like, I didn't call you as much as I could because I was like.

conversation after conversation I keynoted yesterday and I had like a line of people for like five hours after jamming with me And I was like, I couldn't answer your text.

I couldn't.

Like, I was just where my feet were.

And when I get home tonight, my feet are with you.

Does that make sense?

And I'm like, can I, can I,

can I have some grace for that?

Because I can't have one foot over there and one foot over there and one foot over there.

Like, can I just be where my feet are?

Yeah, you got to be present, right?

Yeah.

Yeah.

No, I have the same battles and it's tough to explain sometimes.

Most people can't relate.

Yeah.

Well, our lifestyle isn't like predictable.

No.

So we'll get invited to a last minute dinner or something, an event, and it just happens on the fly.

And you have to be able to flow and not have this, I don't know, friction of like, well, you said, it's just like, look, I'm going to, I'm, I'm going to hope you trust me as I flow through this entrepreneurial journey.

And I want you to know you're my like number one.

That's it.

Yeah.

I think just that conversation is important because I used to not open up about that at all.

So she didn't know where I was.

Yeah.

You know, but now she knows like, if I'm doing something, it's really important.

Yeah.

So that's definitely key.

But yeah, the first few years were rough, man.

It's tough being an entrepreneur and dating.

It's so hard.

So hard.

A lot of my.

You're just like, F it.

Like, it's easier to be single.

Yeah.

But then being single is like mentally kind of not for that.

We're not built for that.

Yeah.

I'm not built.

No.

Not built to say.

I need her, man.

She helps out so much.

Yeah.

Did that divorce impact any family relationships?

Cause the Mormon culture is really strict on that, right?

That was my biggest fear, right?

Like, it's like, how do I tell my parents?

Like, you know, how do I tell her parents?

Right.

And I remember I came off this hike one day and I just walked into,

I was like, I had to, I had to go to her dad.

Like, it was like a two-week thing.

I, I, on a Zoom call with my counselor, I was like, we're going to get divorced.

And I didn't say anything for like two weeks to her family.

And I was like, I owe it to her dad.

Super respect the dude.

Still talk to him all the time.

I was talking to him yesterday.

Damn.

So like

super well-renowned orthopedic surgeon, business owner, like kills it.

And I was just like, I've spent nine years in that family.

I can't just break that like and disgrace that he's a grandpa to my kids.

You know what I mean?

And so I went into his office.

He was at it.

He works in a hospital.

And I was like, I need to see you like right now.

So I like run in there, sit down with him.

And I said, look.

And at the end of that, he's like, I really appreciate this conversation.

All the respect.

I don't blame you.

I get it.

And like, it was cool to just see that relationship.

And I go to my parents and I'm like, look, this is where I'm at.

And they're just like, we thought this happened way sooner.

And I was like, geez, I was like, really?

You said that?

Like, you know what I mean?

I was like, I was like, wow.

They're all right.

We're surprised you lasted this long.

Damn.

Because I have nobody else in my family that's divorced.

They don't, they've been married for 50 years.

You know what I mean?

Like, it's just like, that's how it is.

Back then, that's how it was.

Yeah.

And I'm like, I'm the only one in my family that's been divorced.

Right.

And I'm like, oh, really?

They're like, yeah, dude, we were shocked.

Like, we knew that you guys were never a really good duo.

Like, it'd be hard to be married to you too let's just be real sam like you know what i mean and and like they're like what do we need to support you and then i went through kind of my own faith journey and that was its own thing you know and i'm like hey i don't know if i'm like really believing the church or this or that and that was a hard moment and you know and then i like go to peru and do ayahuasca and i go you know on my own little thing right and then and i'm like how do i tell my parents i'm doing like psychedelics or something you know what i mean and they're just like oh maybe we should try that i'm like really like you know i just like opened up and what i found is like my parents have the wherewithal gratefully to be like, we love you no matter what.

And that's cool.

Cause sometimes religion divides that.

Yeah.

Like we're disowning you.

We're, you know, and I'm like,

cool.

I can have these conversations.

So I call up my brother and he's like, yeah, I've been in that same thing for five years.

I'm like, really?

Like, I would have never thought, you know what I mean?

And then I go and I'm just like, oh, I can have these more deeper conversations of just raw authenticity.

And all of a sudden, my relationships actually got way stronger and deeper with my parents and my siblings than the five years leading up to my divorce damn and i was like they're like we got sin back and i was like oh

well this is the exact opposite effect that i was thinking was going to happen and so if you're listening like i think that there's this element of like this honesty that is on the other side, people are asking for that vulnerability.

And I think, especially as men or especially as business owners, especially as, you know, influencers or coaches, like whatever, you have this

need to maintain this image.

And it's actually holding you back from a deeper connection.

And anyway, so then it was like practice vulnerability, like practice vulnerability.

And anyway, that's like my

hardest thing.

So that's cool, man.

Yeah.

I think social media kind of want to make you put on a show.

Yeah.

So it's like a highlight reel and it's kind of dangerous sometimes.

100%.

You know, people only post the good things happening to themselves.

I think it's deadly in that regard.

Yeah.

But I think with podcasts, it's getting more people to open up, which is cool.

So you're starting to see more people be vulnerable.

Yeah.

Yeah.

You're starting to see grown men crying on podcasts.

Like that was not a bing 10 years ago.

No.

You know,

I wouldn't want to cry on a podcast 10 years ago.

No.

Now it's happened.

It's a thing.

It's a thing.

Yeah.

It's a thing, man.

I want to hear about this ayahuasca journey.

Yeah.

So I,

yeah, after I, I was like, hey, blank slate.

And for some reason, you know, when I got divorced, I was like, okay, if I'm going to go blank slate, I'm blank slated.

Like anything goes, right?

And

I was like, well, my cousin had like kind of gone the whole psychedelic route.

And I was like, he's like, Sam.

And I'd been kind of curious.

He's like, let's go on a hike.

And so he, we do something.

And I was like, the strongest testimony builder of Jesus Christ for me in my life.

And I was like, oh.

And I was like, you can't put the genie genie back in the bottle after you've like gone there and so my like concept of religion and how I've been raised and like I'm talking in like five hours with just everything flipped on its head holy and I was just like oh

how do I unsee any of them you know what I mean it was just like

hush it's like I can't go back like

and so then for a while it like it called so like probably a year and a half later um I facilitated I do these bucket list trips so if if you ever want to come, our next one's in New Zealand on a cruise.

I love New Zealand, dude.

We do these like epic trips every year.

It's been fun.

Just high-vibe people doing epic shit.

That's cool.

And I was like, maybe I'll do one of my bucket list trips because I was like feeling this calling to do Peru and ayahuasca.

And, and so I facilitated like 20 people we want down to like where the Shapibo tribe is in the Amazon, you know, like two-hour boat ride up the Amazon after you're getting to the deep jungle, right?

Man, you did the real deal.

The real deal.

We'll get shamans in the U.S.

Bro.

Not the same.

Never.

Please please do not do that but like i'm telling you after doing the real deal and watching how many effing people do it in a basement with like some quasi like i yeah yeah i had a buddy do it and i'm like he's like yeah i just did that and i was like you didn't you didn't do it like you like even in the first doesn't count i was like the first two days

it didn't even like hit like i was like what the heck is this i'm like this is nothing like it wasn't until day three that it learns you and it like you start to come to this medicine and then at day four i was like oh i can control the medicine like it like it was like a whole thing wow i'm like somebody goes and sits in the basement it doesn't do the full like experience of like what it's meant to be only got a fraction of its like sacredness and i and i watched today that so many people they become it's a medicine so it's like what happens is they mistake medicine the teacher as food Does that make sense?

Medicine as food.

Meaning they go to it as it's needing their nutrients and their food.

It's no, it's a medicine.

You're not drinking cough syrup every day.

Does that make sense?

And they go to these coaches and gurus and

psychedelic or whatever thing, and they are dependent thinking it's its food.

Right.

I've seen people do it hundreds of times.

Yeah, that's like, how many, like, what, like, no, you should integrate.

And this is like a, might be a one-time thing forever.

That's it.

For some people, yeah.

Yeah.

And it's like, but they kind of go back and back and back.

And I'm like, you're missing it.

You think there's no free neurological lunch.

You think about that.

Like, it's, And I watch, and so when I talk about this,

it's kind of like, don't throw your pearls amongst the swine.

It's really sacred.

And I think it's lost its sacredness in today's world of like, oh, I heard that this guy on a podcast at ayahuasca.

And I'm like,

bro, this isn't like going down to the quickie mart and getting like a snack.

This is a sacred message.

I call you too.

Yeah.

Like, so it was a beautiful experience.

That's cool.

Life changing.

So it really shaped up your view on everything you fought your whole life, though.

Yeah.

So the first time I did, well, it was LSD.

And then ayahuasca was like,

I went, I took D.

We were dating for like four months.

And she was supposed to go get a boob job in Miami.

Yeah.

And for some reason, she had this astrology reading that was like 30 pages.

And it was like, on this date, you're going to have a life-changing thing that you need to have for this week.

And it was the exact week I'm going to ayahuasca.

Whoa.

And I was like,

it literally said, like, word for word, like the dates.

It's like, you need to like, like, and I was like,

she's like, I don't know, but God says I need to go.

My astrology reading says I need to go.

And I'm like, I guess you need to go.

And she's like, cancels this and goes.

And at the time, you didn't believe in astrology, right?

Yeah.

Like, it was like, uh,

that is so wild.

Yeah.

And so then she goes and

I have this like, you need to marry D.

And I was so anti-marriage at that point.

Right.

Cause I was like divorced.

Yeah.

Like, I was like, marriage is such a construct that man made and it's just a bullshit.

And, and God's just like, her mother, ayahuasca, she's like, stop being a bitch, commit.

This is the woman.

And I'm over here like,

I can't unsee this shit.

So if you look at my wife's wedding ring, it's actually the band is the ayahuasca vine.

Wow.

And the diamonds.

I customized this like sick ring.

So it was like, I don't know, probably two months later, I had it.

engaged and I was like, I'm sending it.

Oh, so you got engaged in six months?

No, yeah, like within six months.

Like, yeah, bro, I did it again.

But it was like, I was so anti that.

like, I was like, no way.

Yeah, like within six months, I'm like, Dina, I'm engaged again.

You know what I mean?

I waited six years.

It was wild, dude.

And I'm like, so anti.

And now I was just like, I guess when you know, you know, when it calls, it calls.

And I lost his eye powerful.

Yeah, it was just mind-boggling.

Like, I was like, did you see aliens?

No, I didn't see aliens.

Okay.

People do.

I went, I had an astral, not astral projection.

Astral orgasm.

Whoa.

Yeah, bro.

I heard that's the best in the world.

Yeah, dude.

It was wild.

Like, that's a whole nother experience in itself.

Yeah.

I heard that's the best form of orgasm

in the universe.

It was, it was like you're banging the universe.

So were you making love with your universe?

No, astral form.

No, with kind of her and universe.

Like, imagine like Heavenly Mother would be the easiest way to explain it.

Yeah.

That is crazy.

Yeah.

It's like, how do I explain that?

No, it's full body, though, right?

Yeah, yeah.

You're just like in a whole nother experience.

Dude, I'm on to help.

That's on my bucket list, actually.

Yeah, enough, like, I didn't even know you could ejaculate that much fluid essentially like dude like anyway we won't go down that but like i just had little phillips on so yeah you can't get much credit okay cool okay well this took a turn from sales to anyway if you're listening i love you i love that man she got married super quick yeah that's beautiful And you plan on having kids with her too?

No kids.

I got snipped.

I was like, what?

Oh, you got snipped?

Yeah, I have three.

She has one.

So I'm like, we have four.

Damn.

My dad got snipped.

He didn't tell my my mom oh really yeah well he already had two kids before and then he had me and he was done after three i think yeah i was just like look

and what's sad you know it's so weird case so let's take ayahuasca so they never got a boob job probably won't ever very like everything needs to be natural everything needs to be sacred

she was like food i mean you take down to the dieta she's lived this like very holistic like life since then and then also

like even since getting snipped, it was almost like God's like, dude, you're like impeding this whole like natural element that you might want a kid.

You know what I mean?

And like, you're just so sensitive to even little things like that, which is so interesting.

Like, wow.

So, like, she's been like very, like, not that she wants a kid, but she almost feels like we're getting in the way of God's ability, if he needed to, send us a kid.

Like, it's wild.

Well, I like that.

I'm not a fan of most cosmetic surgeries, to be honest, especially on women who feel pressured to get them.

Bro, do you know how many lip jobs?

It's like mind-boggling.

How many people have lip jobs and boob jobs and face jobs?

Especially in Miami.

I'm like, dude, it's insane.

I was at the airport in freaking Florida and I'm over here like, that butt is three times too big.

It's like so foreign.

It's like, why are we putting foreign shit in our bodies?

And like, so my wife's like naturally, unbelievably beautiful.

But it's like, to me, what makes a woman so beautiful is that natural, like, it's, they have this insecurity.

It goes back to men with money and cars and all that other yeah throwing like lip filler and eye filler and all the other things they do whatever their face and yeah we must get through material purchases and women do the cosmetic purchases yeah vegas here is bad too you know you walk around it's like dangerous yeah i've seen people get eaten up out here man yeah they can't control their urges whether it's prostitutes whether it's gambling whether it's just going out to clubs yeah vegas can be dangerous with the wrong line set yeah but i love it here personally yeah it's a great place like i didn't even realize you had like hot springs and dope hikes and yeah mountain biking and and yeah we got red rock yeah it's dope we're pretty close to cali pretty close i just drove to sedona last week yeah beautiful out there no i just went on a run with my cro he lives here oh nice and that's where i was just right before this and he loves it you trail for a marathon or something uh kind of i'm doing 75 hard i'm 49 days in nice and then uh i'm doing trail with colin o'brady and jesse itzler it's trail so it's i did 290 29 last year that's like the where you hike it's everesting

oh you go up the mountain right yeah Yeah, you go up the mountain like a bunch of times till you hike 29,000 feet, which is actually way harder than you think.

That's how high an airplane flies.

You're just hiking straight to where an airplane flies.

That's crazy.

Um, but like the trail is three marathons in three days with like a ton of vertical in the mountains.

So it's like back-to-back marathons, and that's it.

Holy crap, and you're running up the whole time.

Yeah, dude.

Is it harder on the way up or the way down?

For me, up, like everybody always complains about the down.

And I'm like,

you're so much more energy exertion up.

Yeah.

Sometimes down is a lot of energy too.

Yeah.

Like,

I don't know why, maybe my brain, because some people hate the down.

But like my first marathon was during COVID.

Yeah.

And freaking they shut it down.

And I was like, F that, like, they canceled my marathon.

I've been training for this.

And so I was like, I'm going to go to the top of the mountain and run.

It was 11 miles downhill and then the rest was just flat.

So I was like, I'm just going to run down the canyon.

I'm in Utah.

Right.

So, um,

and I loved the first 11 miles.

You know, it's all gravity, you know.

And some people like my buddy, he hurt his knee after like a mile, like it was pounding on his knees and he like limped the other freaking 25 miles.

And I was like, bro, I don't know why you finished because he was like one leg limping for 20 years, dude.

And he had like repercussions for five years.

And I was like, yeah, that was probably dumb.

You should have just like walked.

But there's like four of us that ran it.

It was like, us four.

We're going to still let them do it.

And so we did it.

We just made our own course and ran 26 miles.

Damn.

It was fun.

that was ego we're

at the beginning right now ego yeah ego's dangerous man well dude it's been awesome i i'm gonna finish your book i'm about an hour into the audiobook um where can people find the book and keep up with you yeah amazon eat what you kill barnes and noble um becoming a sales carnivore so like obviously the premise of me we didn't talk sales a ton is just for context is teaching people how to be more hunters and carnivores versus herbivores or lead babies.

And in today's younger generation, and just because of social media or digital social, social, it's like they become so dependent on as long as a lead comes in, I'll make, make revenue.

But it's like, I'm like, how do you teach a culture of lead or no lead?

You got carnivores.

You know what I mean?

Like they go hunt, they go DM, they'll go knock, they'll go cold call.

And if like people can learn that skill, and I teach it in the book, their culture of their sales organization, their business, like is so much less dependent on as long as algorithm doesn't get changed, I'm good, or my ad spend or whatever, right?

Like, and I'm like, dude, you'll, you'll thrive in life learning that mindset and skill set of how to cold outreach to customers.

And that's what the book talks about.

So, anybody listening that wants a, you know, a good book for their team or, you know, book club, if you're in sales, it has been, you know, we hit bestseller, USA Today, Wall Street Journal, New York Times, like all these really cool

things have been happening since we launched about a month ago.

I love it.

It's been Yeah, I can't wait to finish it.

I love cold DMing.

So I've cold DM'd every day for 10 years straight.

It's just such a good practice.

Yeah.

It's like, I will outreach and think of what's come from it from you.

The compound effect of it over a 10-year period is nuts.

Nuts.

And that's why the podcast is where it's at, honestly, cold DM.

It's, I mean, like exactly what I just said to you even before

is like, I look at the people that have spoke, Mike Posner to, you know, a lot of these speakers I get at Dora Dorcan.

It's like, I just DM'd them and they responded back.

100%.

That's how I got Mike on the pod.

Yeah.

Like they just become, and then they become a friend.

And then I was like, Mike, do you know John Billion?

Cause he's on my hit list of like people I want to meet.

Yeah, let me put you on a group text.

Just how you're going to put me on group text with Charlie Kirkstein.

You know what I mean?

So it's just like, what you don't realize is that outreach and that it creates more business as much as you're inbound.

But now you're inbound, you got the lead.

But are you maximizing referrals off that?

You're maximizing their proximity.

Like, you know what I mean?

But everybody's complaining about, oh, I don't have enough leads.

And I'm like,

without being such a herbivore, bro, there's millions out there.

Cold DM them.

I used to cold DM 100 a day.

Now I'm probably doing like 10 to 25 because it's just podcast guests now.

But yeah, cold DM.

Cold email is good too.

Yeah.

It's just like, but we're afraid to knock.

It's like, duh.

No, you shouldn't be scared of rejection, especially cold DM.

It's all a numbers game.

Yeah, and then they're not, they don't, they don't message you back, or they message you back F you.

Okay, that's the worst thing that can happen, which is rare, by the way.

It's like one out of a thousand.

Exactly.

Yeah.

So cold DM, guys.

That's huge.

Powerful.

Thanks for coming on, Sam.

That was

check them out, guys.

See you next time.

See you guys.