Jack Posobiec: Master the MAGA Media Strategy in 2025 | DSH #1477

He was drunk.

She was drunk.

She took advantage of him.

That's not okay.

I said, wait a minute.

He was drunk too.

So what about him?

You know, and how come the guy is always the aggressor in this situation?

And look, I'll live in the real world.

I'll tell you for a fact.

The guy is not.

There are times when the woman can be very, very aggressive.

And so, you know, it's definitely a gray area.

All right, guys, we are at Student Action Summit with Jack.

What's new with you, man?

Oh, not too much.

I mean, it's been a binder of a week.

What can I say?

Yeah, crazy day yesterday, man.

Some good speeches.

Megan popped off.

Tough speech.

I was, I got to be for Megan's speech.

I actually, it was, I ended up being backstage, you know, for that one.

And then for Tucker, I went out, I went out in the crowd because, you know, I really like when you go to these events, you really want to gauge crowd reaction as much as the speech itself.

And I feel like that's something that it might get a little bit lost if you're just watching on the live stream or something.

And, you know, not to take away from it at all, but when you're actually there, you have the ability to, you know, look at people's faces and get that real-time A-B testing.

Trump does this at rallies all the time.

He'll throw out something and he sees, does the audience like it?

Does the audience not like it?

If the audience says, like, okay, you know what?

I'm going to correct fire.

I'm going to drop that.

I've seen him do it a million times.

He'll throw out something, kills the room.

He's like, okay, he just keeps on driving.

Right.

And that's just good.

That's just good technique, right?

That's good technique.

That's good getting a pulse of where people are.

And it's, it's better than, you know, one of these corporate media polls or something where they can tweak the numbers to get whatever result you want.

Whereas he's in a room with actual human beings.

And sure, Trump supporters are going to be what you're going to find at a turning point event.

But guess what?

That's your most solid core.

That's the pillar of your political support.

That's the pillar of your audience.

If you're a media figure, so you always want to be tracking.

And by the way, that doesn't mean you have to like.

be led by your audience either because you don't you want to you want to you don't want to run a foul of audience capture right and running a foul of audience capture can also be a problem because then you're just chasing clicks right then you're just chasing clicks so it's it's definitely a balance between maintaining your integrity maintaining what you believe but then also seeing where the audience is at yeah you're about to speak today right i am yeah i'm going to speak in uh well i'm this afternoon nice what's the biggest uh message you're trying to convey

i mean look it's it the biggest message i got to convey is so this is the first turning point event that we've had since trump returned to office he's back in you know we held i couldn't even tell you how many events last year saying, hey, we got to get him back, we got to get him back, we got to get him back.

Now he's back.

And so I think the biggest message that I want to convey is that, and I've said this before, that people have this tendency to believe, hey, we won the election and we cleaned up, right?

We really did.

It was seven out of seven in the swing states.

It was the popular vote, which nobody thought was possible.

We did it.

It was the House and the Senate.

Great.

Awesome.

I don't consider that a victory.

I don't consider that a victory because do we win the battle?

Sure.

But victory is when you're at the very end looking backwards and seeing the accomplishments, seeing the changes and seeing the improvements that have been made as a direct result of actions taken.

And I get that from my military background.

You know, that's just how we're trained to think, situation, action, outcome, right?

So we had the situation.

We've conducted the action, but now we need to get to that outcome.

And that means action isn't finished.

at this point.

And I want people, and I feel like this will be a pretty receptive audience, obviously watching the speeches that I've already seen just on day one, that this is a crowd that, you know, they're not satisfied to sit around.

You know, this is an action-oriented crowd, a crowd.

Of course, you know, turning point action is one of the

main forces here.

And I think it's really where the movement is.

You know, we don't have an election this year, but these guys are as fired up as ever.

Let's go.

Shop not finished.

Exactly.

Top mentality.

Yeah.

I love that, man.

What are the chances Pam Bondi resigns this week?

You know,

I don't necessarily think she'll resign, but what I think will happen is that there'll be an announcement that they're going to course correct on the Epstein situation.

And I think that, you know, it could come from a situation of them, or it could come from a scenario of them saying, hey, you know, the memo we put out was in regards to our initial review of what had been released.

And now we're going to open another review.

Look, I've told the story publicly,

you know, a dozen plus times now, but look, she brought us in there.

She brought a number of us in there, handed out these, these, these files and said, hey, this is phase one.

Okay, great, phase one.

That would lead you to believe there's going to be phase two, phase three, and phase four.

And we haven't seen that yet.

And so this is something where, look, this is talking about integrity, right?

Her integrity is on the line.

And really, because of that, the president's integrity is on the line.

And at the end of the day, look, I can talk about integrity and followings and all the at the at the end of it, but this isn't about any of that.

It's about something that happened in the real world and people getting actual answers as to why is this this guy who has so many connections to like world leaders and international financiers and arms traffickers and all of this stuff also conducting what seems to be an industrial scale pedophile operation, which obviously has hundreds or, you know, thousands of victims, victims maybe we don't even know about yet.

That's what people actually care about.

That's what it's driving interest in because how can we really know?

how our world works and how our governments work and how all of these things work if we don't consider black male schemes as part of that.

Yeah.

I mean, it's definitely part of politics.

There's no brainer about that.

Of course.

Of course.

I'm saying that as a guy who's been in DC a decade plus.

Of course, black man is working.

You've seen it firsthand, I bet.

Oh, yeah.

Oh, yeah.

On a number of people.

Not me, though, not me.

Happily married.

That's why.

Boom, boom.

Got to be these days, right?

Oh, these days, you absolutely have to because, well, for example, if I wasn't happily married, they would have taken a run at me and they would have sent some girl in.

You know, you go out, you, you know, you have, you, um, you know, you spend spend some time together, whatever.

She peels away, and then all of a sudden you get me too.

Right.

Right.

And, and suddenly it's like, how do you make, you know, how do you prove a negative?

And suddenly you're caught in this insane world of trying to prove a negative.

And I've seen that happen to a number of people now.

Obviously, we've seen even worse with J6 and others.

And so I just know that that would have happened to me a long time ago if I wasn't with my wife.

Just happened to Tate.

Did you see that?

Well, I mean, I've seen various

one instance.

But I don't know if there's one.

The recent one he just talked about was some girl got exposed for getting $100,000 from an NGO

to me to him.

Wow.

Yeah, it just got exposed.

The one I saw, I remember this is a little while ago, but it was something where like the media had put out one side of the texts and it was texts from him.

And, you know,

it's obviously very graphic.

These are personal texts between a guy and his girl.

But then he put out both sides of the text.

And it's like, oh, well, she's responding and egging him on.

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And it's like, yeah, you know, I remember being single.

I remember being in the military.

I remember like, I remember how girls were back then.

And for sure, you know, that was something that, you know, it, like any of these things, like any of these things, you always have to hear both sides.

There's always two sides of a story.

And whenever you hear just one side, you're going to be sitting there going, oh my gosh, you know, this person's a monster.

This person's evil.

This person's terrible.

But then you don't listen to their side of the story.

And you might have multi-million or even multi-billion dollar corporations that get behind taking out a certain figure and using and weaponizing one of these stories, which is terrible because God forbid, you know, this gets wrapped up.

And then you get this, you get, so it's one side says, believe all women, right?

And me too.

But then

when there's false accusations, then the reactionary response is believe no women.

right so the reactionary response is oh well if someone comes if a woman's making the claims then we should not believe women because they're all false.

But obviously, you know, just playing the numbers and living in the world, we know that's not true either.

So the real regret here is that there are real women who may have been in real situations.

And by the way, real men too, who have found themselves caught in situations.

What was that?

The UK had a, you know, some poster, some propaganda poster about one.

She's like, he was drunk.

She was drunk.

She took advantage of him.

That's not okay.

I said, wait a minute.

He was drunk too.

So what about him?

You know, and how come the guy is always the aggressor in this situation and look i've lived in the real world i'll tell you for a fact the guy is not there are times when the woman can be very very aggressive and so you know it it's definitely a gray area in a lot of these cases for sure my point being though is that in many cases there are real victims both sides both genders that get washed up because people want to politicize and weaponize these kind of accusations yeah i mean shout out to russell brand who's here i mean he's dealing with russell brand is here and uh i believe i'm actually going to be doing an interview with him today Nice.

That's about us.

But yeah, he got ran out of the UK because of that whole.

Yeah, he got ran out.

And I believe he's still facing charges.

And it's something where, you know, and he's been open about his past, you know, and he's been open about he's converted to Christianity now.

And he's, I don't know anyone who's been more open about their past regarding that.

He goes, yeah, I slept around.

I did drugs.

I did horrible things.

And then I became a Christian.

And now he's married with three kids.

But, you know, you're going to come up with something from, I think it's like 20 plus years ago in his case.

How do you prove that?

How do you, how do you fight against that?

How do you possibly, you know, have someone just wheeled out all of a sudden from that many years ago?

You'd like for me having someone come out from high school.

I don't know.

Like, how could I possibly respond?

I didn't even have cell phones back then or, you know, any of this stuff.

So, you know, there's, there's no way.

And that's, that's, by the way, that's the reason that a statute of limitations exists in law

because it's just at some point, you have to look at the fairness and, and actual, like the word, it's politicized, but the word justice, like real justice.

So if real justice is to be done, then if we're going to have this process, that means each side gets a fair ability to either make an accusation and respond to an accusation.

And if one side can't do that fairly, then how can you say it's a just process?

Yeah,

lawfare is scary, right?

100%.

Has it been used against you yet?

I've been wrapped up in a couple of things.

There were a few back in 2020, there was the OAN lawsuit that

I got wrapped up in a little bit.

I was not one of the ones personally named in it, but my network was.

And people were asking questions about these, you know, these voting machines and these corporations and saying, wait a minute, how come we can't see the data?

How come we can't get answers?

Then you go and ask questions about it.

And then all of a sudden you get sued.

And of course, these organizations have.

almost unlimited money to be able to do this because they're tied into every and people think it's just one election no it's every single level of the election from the state state all the way down to the local precinct.

And they're getting money every time there's an election being run with their software.

So they've got huge amounts of coffers to be able to go to this.

Plus, if they win at trial, you have to pay their legal expense.

That's crazy.

So it's, it's, it's definitely, it's a time suck.

And I will say, though, you know, it's never been made public because I don't have control of it.

But man, I did this deposition once and it was just ridiculous.

It was so ridiculous.

Guys, like, the guy's like, oh, so you were there on January 6th, 6th, huh?

I said, yeah, I was there on January 6th.

He goes, so, but, but then you said, you thought January 6th was a false flag operation.

And I said, yeah, I did say that.

And he said, and he said, oh, so, so you just, you just blamed it on Antifa.

You said you, you just think it was all Antifa, huh?

And I said, no, I never said that.

He goes, what do you mean?

I said, I never said Antifa.

You said Antifa.

Why'd you politicize it?

I said, I didn't politicize it.

You brought up Antifa.

I said, I never said Antifa.

He goes, okay, well, then who do you think did January 6th?

I'm like, the federal government.

And this lawyer's head just kind of explodes.

He's like, you know, I'm doing this, this, no notes.

And yeah, I've got my lawyer here, but I'm just going.

He was letting you talk, your lawyer.

I mean, for some of these, yeah.

There were a few times where he was like, Jack,

you know, you know, we don't need to like get into a debate here.

And then, and he goes, and I start going, I said, well, he said, well, do you have any evidence of that?

And I was like, yeah, you know, we had the Speaker of House just put in the committee hearing that there were 35 plus unnamed federal assets in the crowd on January 6th, and none, not a single one of them were arrested, even a dozen of them that went into the house.

And then their guy goes, he says, well, wait, wait, wait, hold on.

You're just filibustering here.

And, you know, we're not here to hear your opinions and hear you spin these stories.

So, what?

You asked me the question about what I believe and you asked me what my evidence was.

I'm answering your question.

So, which is it, bro?

Like, look, if you don't want me to answer questions, I'll leave right now.

I'll go home.

You subpoenaed me, brother.

Like, I have so many better things that I could be doing with my life.

But, like, if you want to sit here and just continue to be wrecked by facts, like I'll do that.

I'm more than happy to.

And you ended up being right in the long run, too.

Yeah.

And then I never heard from that guy again.

He's just sitting there.

And there were like, you know, he just went topic after topic after topic.

And it's, it just goes to show you these people, they sit and they watch, you know, CNN and MSNBC, so much of like what I call the professional managerial class.

And that's just all they believe.

And they never hear anything from the other side, even when, by the way, we do get evidence of FBI assets, DOJ assets, DHS assets, Homeland Security assets that were all riddled throughout.

And that's just one example, but it's like, it's like, well, that's a conspiracy.

And I'm like, okay, what about this fact?

What about this fact?

What about this report?

And it just piles up.

And you see that over and over and over.

I think that's kind of a meta

story or a meta net, the meta narrative of the MAGA movement, the America First Movement, populism in general.

That's why anti-establishment media and anti-establishment political figures are on the I hope you guys are enjoying the show.

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Thank you.

Rise at this point.

That's why they have all the energy at this point, because they're the ones who are saying, look, you know, we might not have all of the truth.

And I'm not going to sit here and tell you that I'm right about everything.

What I will tell you is if I have an opinion on something, I'm going to base that in facts and I'm going to present those facts.

And we can have an argument about that, but don't sit there and say that like, oh, you guys are just making it all up.

Yeah, that's nuts.

How often are you studying the other side, researching liberals?

Oh, getting their perspective.

I read liberal media and watch liberal media more than I watch conservative.

Really?

Oh, yeah.

Wow.

No, I've got MSNBC on in the background all the time.

I always try to see who they have on because they tell you, right?

They tell you what they're worried about.

They tell you what their next move is going to be.

They tell you where the power's at.

They're going, who they're going after right now.

So, you know,

they were taking this run at, you know, at Tulsi Gabbard for a while there, and then that didn't didn't work.

So now they shifted.

Now they're back on Pete Hagseth, and they're going after his staff a little bit over Ukraine.

And so you can just see it over and over and over.

Okay, so this is your pressure point.

This is your next pressure point.

And it's information warfare.

So you're in an information war with these people.

So from that perspective, I've got to look where they're, where are they directing fire?

And then more importantly, where's the puck going next?

So if the puck is going somewhere next, I've got to think of how do I get there first.

And there's a

strategy they teach you in the military military called OODA loops.

You've ever heard of that?

OODA.

So OODA loops.

So it's it was actually something that was learned by fighter pilots in the Korean War, all the way back in the 1950s.

So you have American pilots going up against like Soviet trained pilots from the communists.

And

what they called it, what the fire of fighter pilots called it was the reason that they were able to defeat the North Korean and the Russian fighters so quickly was what they called our loops were tighter than their loops.

I said, what do you mean their loops?

Like you spin in a circle?

No, no, no, no, no.

Like our decision loops, our decision cycle.

So observe, orient, direct, or decide, and then act.

Observe, orient, decide, act.

O-O-D-A.

So if you can observe what's happening, orient yourself to it, decide what your response is going to be, and then act faster than your opponent, you'll always win.

Wow.

So you can see them making their loop, and then you want to get inside of their loop so that

you've committed to your action, right?

So observe and then act before they've even completed their action.

And you saw Trump doing this again and again in 2024, where Kamala would be up to something, he'd respond, boom, but then he'd be on to two to three things.

So he'd commit to two to three more loops, even before she had closed her first one.

So she's responding to something he did on Monday.

Meanwhile, here it's Friday and he's on like the third thing and he's out of McDonald's.

Like she goes, wait, he's at McDonald's.

How do I, she couldn't keep up.

Yeah, she could.

She absolutely couldn't keep up.

And, you know, I don't know what was going on there.

A little, a little, little liquid refreshment, maybe.

I don't know.

But the idea is, is that if you can always keep your opponent on their toes and you always keep ahead of them.

Now, you, of course, have to make good decisions, right?

You can't, you know, if you could screw that up too.

But if you do that with good decisions, you're always going to win.

Brilliant.

So you know who the left's going to attack before they even do it.

Yeah, you just, you just, you pay attention all day long.

Wow.

And it's, it's a 24-7 job.

Who do you think they'll go after next?

You You know, it's interesting because with the AG Bondi situation, you do see some elements of the left joining in,

but they're kind of split on it because some people are going after Bondi, but more are going after Trump.

AOC went after Trump because this is criticism.

This is pressure that isn't coming from the left.

This is pressure that's coming from the right.

So it's coming from inside the house.

Calls coming from inside the house, right?

So the left is sort of split on where to go on that.

What I predict, though, is because

you have to be thinking ahead.

And I'm always thinking ahead.

Donald Trump's never going to be on the ballot again, right?

2026.

Yeah, there's midterms, but he's never going to be a ballot as president.

Yeah.

He's done.

But who will be?

Vance.

JD Vance.

And JD Vance, I think, is the biggest threat to the left in the entire country right now.

And I think they know that.

I think he knows that.

And when you watch his moves, he's not always out there in public the way that, you know,

your average social media person is.

He's not on TV every single day, the way Trump is.

But when he comes out, you notice he comes out and he punches hard.

He goes back, right?

Because he's being very, very strategic right now because he knows at some point they're going to be coming for him.

And I think what I'm seeing is the big players, they're all starting to talk and focus on JD.

Damn.

Yeah, he'll pop on Theo Vaughn, get 3 million views and then go back to the White House.

Exactly.

That's exactly what I mean.

So he'll pop in.

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We'll end off with this one.

What's the biggest threat to America right now?

Look, I've said it a million times.

You know, people want to say, oh, foreign threats, foreign threats, foreign threats.

Look, the biggest threat to America right now is the foreign threat that's already here.

And that's this massive invasion force that's already within our borders.

Number one, we don't know who these people are.

Number two, we know so many of them commit crimes.

Number three, look, if you're just trying to live your life, right?

And I get these are like those big inertia style issues.

If you're trying to live your life, you have no idea the 30, 40 million we don't even know how many it is people that have just flooded into our country that have made our country overfilled overflowing that look when i took my kid to the er because he broke his arm you know how long i was there i was there 10 hours holy crap 10 hours to just get a cast geez right and and because the wait time is so insanely long every time you go that's why the urgent care system is blowing up right now because people can't go to ers anymore why if you have an actual emergency why because er can't turn you away so if you don't have insurance or you're an illegal alien who goes to a hospital with federal law, you can't be turned away at an ER.

That means they are going there for their basic health care needs.

And the government has put laws on these hospitals.

They can't turn you away.

And guess what?

The hospital has to eat that.

Medicaid has to eat that.

Medicare has to eat that.

No wonder it's so expensive.

So that's what it drives the healthcare costs up like crazy.

It's this huge pressure on that.

You want to talk housing.

Why is rent all the way up?

Why are houses all the way up?

Because there's a shortage.

Why is there a shortage?

Too many people, too few goods, basic supply and demand.

Basic supply and demand.

Why is road congestion so bad everywhere?

Why are price?

Again, again and again and again, I go down the list.

And for people who are younger, right?

When I talk to, and you know, I'm at a turning point student event, I talk to people, Gen Z, they say, everything's so expensive and we've got our degree, but we can't get any jobs.

Where's the work?

And the jobs that we can find, you know, it doesn't match, especially when you look at the basic median income for a recent college grad right now versus your first home cost.

And then you compare that to the 1980s and for baby boomers, it was like you could work, you know, it was basically one two year salary and that's a full home, full home versus now it's like a decade plus of work just to be able to start to afford a home.

So how are you ever going to generate enough money to buy a down pay, pay a down payment when you're paying half of your salary in rent, groceries?

And then, so like, I feel you, like I feel so many people out there who talk about like the four hour life, the 4-HL and all that stuff.

And I think, I think, what the right needs to do a better job, and you're starting to see this now.

Stephen Miller's putting out some stuff along these lines that the invasion that is here is playing such a role in driving all of these prices up and putting so much pressure on all our systems, education as well, by the way.

That once that pressure comes off, you're going to see all these prices come down.

Let's go, Jack.

I hope you crush your speech today, man.

Appreciate it.

See you from out, guys.

Peace.