From Homeless to Tequila Mogul | Metta Risdal DSH #1215
Topics Covered: β The challenges of launching a tequila brand with no industry experience β What makes U&Γ Tequila unique & why organic spirits matter β How she went from sleeping on the streets to owning a successful business β The struggles of competing with celebrity-backed liquor brands β Her passion for real estate & how she built long-term wealth
This powerful conversation will change the way you think about entrepreneurship, perseverance, and the liquor industry!
π² Follow Metta Risdal & Order U&Γ Tequila: π Website: UandITequila.com π Instagram: @UandITequila
β± CHAPTERS β³ 00:00 β Metta Risdal on Starting a Tequila Brand from Scratch β³ 03:15 β The Inspiration Behind U&Γ Tequilaβs Unique Design & Taste β³ 07:30 β Breaking Into the Liquor Industry & Competing with Big Brands β³ 12:10 β From Homeless to Entrepreneur: Mettaβs Incredible Journey β³ 17:40 β The Power of Persistence in Business & Sales β³ 23:50 β The Future of the Tequila Industry & Organic Spirits β³ 30:25 β The Importance of Branding & Storytelling in Alcohol Brands β³ 36:10 β Mettaβs Passion for Real Estate & How She Built Wealth β³ 42:00 β Challenges of Competing Against Celebrity Liquor Brands β³ 50:15 β Advice for Entrepreneurs & Women in Business β³ 55:30 β Where to Buy U&Γ Tequila & Final Thoughts
π₯ Apply to Be on the Podcast & Business Inquiries: π APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application π© BUSINESS INQUIRIES/SPONSORS: jenna@digitalsocialhour.com
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Transcript
I think it's a great way to start when you're running a company, and also to do every aspect of the business when you run a company.
To not just be doing what you want to do, but to actually grind it out, you know, in every field.
You know, I would go like probably like twice a month, even for six months before I even could get a meeting with them.
It's pretty competitive, so yeah, a small brand like me, it's hard sometimes to get those meetings.
All right, guys, got meta here today from you and I.
Tequila brought a lovely bottle.
Thanks for coming on.
Thank you.
Thank you for having me, Sean.
Excited to be in Vegas.
Tequila's my favorite drink.
That's my favorite too.
Tequila and red wine.
That's all I drink.
Yeah, red wine's not bad, too.
Do you drink tarol also?
Once in a while, yeah.
I need to find a good brand, though, for wine.
Yeah, and but you're close to the, at least to like California, the good California caps and stuff.
But but yeah, I feel better.
I wish I actually didn't love red wine, which I do.
But I feel better when I stick to tequila, and especially my tequila, that is organic and just so smooth.
And yeah, so I just love sipping it.
Yeah, wine gives me headaches sometimes, actually.
Yeah, you definitely wake up with a little bit of like more grogginess with
wine.
Any kind of wine, I feel.
Champagne, too, for sure.
Oh, champagne makes it so much.
Too much sugar.
Sugar, yeah.
What makes this so special?
It's organic, you said?
It's organic, you know.
There's no pesticides, there's no additives.
So I would say like like that's the main difference because a lot of them do have that in it now and then this is the anejo which is aged for two years
so it's aged longer and then I use both new and vintage barrels so kind of just getting the blend of that it's just truly a unique product and
a little oaky but not too oaky
honestly like I just sipping it neat or on a big ice cube like with an orange twist and even like making it old-fashioned.
You know, I used to be a bartender, that's how I kind of got into the whole industry.
But I don't, then you don't even need all the sugar, you don't need like any of that, just having the orange twist, maybe a few drops of the bitter, and then just the tequila.
That's it.
Wow.
So, no chaser needed.
Yes, exactly.
Definitely no chaser needed.
No lime, nothing.
Man, I can't wait to try it now.
Sounds smooth.
So, we're going to celebrate after.
Yeah, because there's some tequila brands where we don't have to say names, but man, it goes down rough on your throat.
Oh, I i know when right before i started it i did like a blind taste with like the most famous commercial brands i'm not gonna name them either even though it's always very tempting i think we know we do know we do know
and some celebrities involved you know maybe one big celebrity involved um but yeah like i did blind tests always and yeah mine was always the winner because it just like so much better and then i really wanted the design of the bottle to stand out on the bar, you know?
Yeah, what was the concept for the diamonds and the black?
You know, when I renovated my bathroom floor, I did that old checkerboard floor with the black and white.
And instead of just doing the regular gray grout between the tiles, I did that gold.
So it just like looks so classic.
And I saw it in Italy too when I was there.
So I was like, oh, wow, that is the design of the bottle, like to have that old school classic look of it.
so that was very important as well to have that classic look.
And then the name Uni, you and I, you and I, which I say that all the times.
Even though I catch myself, I'm on the phone with
my friends, like you and I, you and I, oh, you and I.
So, yes, I love that.
Smooth.
And you've been able to get this in some big places, right?
I have, yeah.
Luckily, I did by myself, you know, I had no experience in this industry, so I was just going door to door, which have been a great experience as us, you know, doing sales.
It's like I think it's a great way to start when you're running a company and also to do every aspect of the business when you run a company.
To not just be doing what you want to do, but to actually grind it out, you know, in every field.
So it's at Carbone and the Backrat Hotel, Tiger Woods Restaurant.
That's impressive.
So, yeah, I was just, you know, I'm consistent.
Some of the places I got it into, it like, you know, I would it would go like probably like twice a month even for six months before I even could get a meeting with them.
It's pretty competitive.
So yeah, a small brand like me, it's it's hard sometimes to get these meetings.
Yeah.
There are a lot of tequila brands.
There are.
There are now.
Every category now is getting pretty crowded because, you know, again, a lot of the celebrities are going in, of course, and so But every category is pretty crowded.
I think Dana White has his own, right?
Does he have tequila?
Maybe.
Is it tequila?
Oh, it might be whiskey.
Maybe whiskey.
Yeah.
Howler head.
Yeah, it could be
whiskey, I think.
Yes, yeah.
Well, that makes sense for him.
He might be like now partner with some of the other brands, which I wouldn't be familiar with if he is, but it would make sense for his branding and, you know, the whole
world that he's in.
Yeah.
Did you you have business success before this brand too?
I had a skincare company.
I did sell kind of off the recipe of it.
It wasn't like crazy success, but enough to where I had enough money to do this brand and then also enough money to invest in real estate, which is really my hobby.
I do that
so much on the side.
So yeah, it was, but, you know, it's still just like, again, like really took time.
You know, all of it again.
It just like really takes time.
That's the thing I would just, I keep like reminding myself even with this, like, it takes time.
Give it time.
Don't give up.
And slowly you'll get there.
So.
You've come a long way from being homeless in the streets in New York City.
Yes, I did.
Yeah, I did.
But even with them, I felt like...
You know, I had already made that decision that I couldn't move back to Norway and I really wanted a different lifestyle.
And Norway is a wonderful country.
Don't misunderstand me, but if you want to be an entrepreneur, you know, I always felt like so left out.
Like, even in school, I was so bullied.
I think you were as well.
I remember you told me that or you said that.
And
just, I think, all those things, like you want it even more in some ways, right?
So
even though, yes, it's a wonderful, you know, country and I'm close to my family there and so on.
But as an entrepreneur, there's no better country than America.
America is the best country if you want to be an entrepreneur.
So they were like, nope, I'm not going back.
I got to make it.
So I plowed through that and
did end up becoming homeless because I didn't have papers.
So I came in illegal.
And, you know, I thought I was going to get it because I thought I was going to, I had been actually moving to London first and I was working in a pub as a bartender.
So I was like, of course I'm gonna get a job as a you know bartender here in the US but I didn't and then I was in a hostel living in a hostel and I just didn't I hadn't gotten a job so I didn't have the money so um
one day I got back and the suitcase uh was on the front desk you know so and it was the evening so I was like okay nowhere to sleep
um
but you know it w and it was tough I stayed awake at night, and then I would be sleeping in the chair at Starbucks
in the East Village in the daytime.
And then I made friends with a guy at Chiportland, East 8th Street in New York City.
I love Chipotle.
I used to eat it every day.
Yeah, that I'm back to East.
Oh, really?
I haven't been there in a while.
That's what it was for me.
I took a break for a while, and now I'm like back, like, not every day, but three days a week.
Okay.
Damn.
I used to eat it like sometimes twice a day when I was growing up.
Yes, but
that is so good.
And, you know, it's like still like free-range chicken, and that's important to me.
I just feel like it's a quick meal.
It's very, very convenient.
My only qualm with it is the seed oils.
Yes.
They use rice bran oil.
That's true.
Yeah, that's my only issue with it.
Yes, that's true.
And I am too now getting better at staying away from the seed oils.
I kind of have decided to ignore that with them.
I'm sure if you eat it once or twice a week, it's not a big deal.
Yes.
I have an app that tells me if the restaurant uses seed oils or not.
So you're so healthy.
I gotta get that app.
Wow.
Yeah, it's really good because I order food a lot.
So I need to look if they use like
canola oil or whatever.
Yeah, is it just the fast food restaurants that?
No, it does everything.
Okay, so they all have it on there.
Like, where do you live at?
Well, now, you know, I'm in Florida, West Palm Beach, Western Florida area now, and New York City still, but mostly Florida now.
Yeah, I'm sure they're big on there.
The customers at the restaurant ask the owners if they use CDOs and then you report it on the app.
Okay.
Very cool.
I'm glad that that's becoming a big thing now because that is so important.
Super important.
Yeah, health is important.
They say tequila is actually the healthiest alcohol.
I've seen Tylope say that.
Yeah, Tylope.
I've actually talked to him lately and yeah, he loves tequila and it is the healthiest if you decide to you know to drink.
Even me, I drink less now than I did, like, of course, in your twenties and and honestly I don't even think we knew it so much like this is the plus for you and the very younger generation the Gen C and everyone like we know now that a lot of it like even like I said I love red wine but I don't feel healthy when I do drink it even though I still do it once in a while but I don't do it as often because of that so that's why I do choose to especially mine that's organic and it doesn't have and it's you know ethically sourced and all of that helps a lot but I don't you know in Florida and especially a lot of my neighbors like they're retired and they just they drink every day a lot of them are drinking every day so yeah I don't do that but whatever people choose to do but at least like drink healthier so tequila is a good option if you choose to drink yeah yeah my generation is not drinking as much yeah which is yours good to hear yeah yeah that's interesting yes it is interesting but don't you feel they do other stuff though Like this other stuff?
Yeah.
Because I don't do any of that.
So I have.
You've never done drugs?
I never.
Wow.
Never done.
No weed?
Like, no.
In Norway, like, it was, like, looked upon so bad, like boriana and weed.
So I was always like, oh, wow, no, that's drugs.
I can't do that.
Wow.
But there's probably no difference doing that or drinking alcohol.
Alcohol might be worse, to be honest.
Maybe, yeah.
Depending on the drug, I guess.
But I guess since I never got into it, but yeah, I have friends that do it.
But then, you know, you hear rumors like, oh, you get lazy from doing it.
I always like energy.
So if I'm going to go out, then, you know, I want energy.
Otherwise, when I'm staying home with my dog, you know, every night on the couch anyway, it doesn't matter.
But when I go out, I want the energy.
So even red wine gets me lazy.
Wine gets me so lazy.
Tired.
Sometimes alcohol gets me lazy.
That's true.
Tequila is the only thing if I drink it straight like that or just on a big ice cube, it actually gives me energy but yeah if you put it in a cocktail with a lot of sugar that too will tire you out yeah you gotta be careful with the cocktails yeah totally all those family do you miss Norway
um you know I'm lucky that I'm able to go back every summer so every July I go for three weeks still my whole family there
uh and I'm lucky that they come and visit me at least like they were just here
my parents and my sister were just here.
My other sister and my niece is coming.
And last year I took my niece here to Vegas for the Bruno Mars concert.
Nice.
So technically
not last year but the prior once or a year and two months, whatever year that is.
And so they come to see me all the time.
So I don't really miss it since I know I can like go there and stay there in the summertime.
And it's kind of enough for me.
I think it goes back to I just feel that I have a whole nother mindset.
You know, I just feel that, um, they love it there.
Like, for example, my one sister, all she wanted was to get married and had children.
That's awesome.
But that wasn't really me.
I was like, No, I gotta start a business, you know.
I don't wanna um I I wanna like be I want freedom, I want to be comfortable.
And then if I choose to go to Norway like I do in the summer, that's awesome.
But it kind of scared me to just have that, um,
you know, so yeah,
I don't really miss it.
And I think if I did, I would just make a quick trip over there.
And then I'm like, now I'm ready to go back to the U.S.
I want to go there one day.
It's beautiful.
I heard.
It's beautiful.
It really, really is beautiful.
And the people are friendly when you get to know them, you know.
And it's just the fjords and so green.
And it's never too hot in the summer.
So it's a good time, but it's cold in the winter.
I don't know if you like skiing or not.
I've never been, but I want to learn this here.
If you like skiing, you can go to any time, but if you want to like hike and bike, which is what I would suggest, it's just beautiful in the summertime.
Ooh, can't wait.
I love hiking.
Yeah.
I'm going to Sedona tomorrow.
Oh, really?
Oh, nice.
Have you been there?
Sedona?
No.
Yeah, it's beautiful.
I got engaged there.
Oh, nice.
Yeah, super beautiful.
Is her family from there then?
No, they're from New Jersey.
Okay.
Yeah.
Yeah.
But yeah, my favorite chess player is Norwegian.
Oh, yeah, Mong Discarlson, right?
Yeah.
He's my dream podcast guest.
I know.
You got to get him.
I kind of know someone that knows him.
No way.
I can try to reach out.
Wow.
Small world, huh?
He was just on Joe Rogan's podcast.
Yeah.
Because he doesn't do a lot of podcasts, but obviously you're
so famous now and you're doing so well.
I mean, I will try to reach out to the
Rogan and I just got married.
Yeah, he just got married.
My parents actually saw him last summer, summer, but he's so casual, so down to earth.
Kind of typical Norwegian saw it that way, I gotta say.
Yeah, no, he's brilliant.
He's brilliant.
Norwegians are smart, huh?
They're good at chess.
Yeah, they are.
He's so smart.
You know, I never met him myself, but whatever he's been doing,
I don't know what he's up to now.
Because isn't he kind of going away a little bit?
Yeah, so he's making more now doing other stuff because chess, the money is not that good.
No.
So he's doing like poker now.
He's doing coaching.
I think he has a course on chess or something.
Oh, yeah.
Yeah, because chess isn't like a major sport.
No.
But he had that game, right?
He has an app, his own app with the chess.
Yeah, he's an investor in chess.com, I think.
Yes, one of those.
Yeah.
He's going to be well off for sure.
Oh, yeah.
He'll be fine.
Which is good because that's changing the narrative for Norwegians and entrepreneurship.
Yes.
Right.
Yes, especially if he decides to continue to live in Norway.
It's much more simple there.
Right.
I don't know if his wife is Italian or something, so who knows if they're going to be doing both places.
But by his family being in Norway, I'm sure he'll always have like one foot there.
Yeah, but no, he's he seems very cool.
Yeah, I can't do the simple lifestyle.
I can't do it.
I know it's hard when you start flying business clowns.
You get used to all of that.
Even me, and I usually bring my dog.
So, for me, my dog is everything.
I know you love animals.
I spend more on my dogs than like my friends, honestly.
Me too.
I'll do anything for my dog.
I do more for my dog than I do for myself or anyone else.
Like, I don't go to the doctor if I don't feel well.
As soon as there's something my dog, and I'm like, are you okay?
Right away.
Like, I don't want to risk it.
It sees my life.
No, that's facts.
I spend a lot, because I feed my dogs raw.
Yeah.
Oh, you went to raw food.
Not just that refrigerated from whole food.
No, MAVE.
Yeah, M-A-E-V.
Yeah.
It's raw, human-grade meat.
So humans can eat it too.
I know one of my neighbors, they have, my old neighbor, they have two German shepherds and one of them were losing a lot of hair.
Yeah.
And that did help to bring it back.
But they went on that diet, the raw food for the dogs.
Yeah, the kibble is so bad for dogs.
It is.
The dry kibble.
What do you feed your dog?
Well, I used to one now from Whole Foods that's refrigerated.
Oh, nice.
I heard that that was, I just, I used to use the dry one because
I was
kibbling, yeah.
It's easy.
It's easy.
And then, you know, all of these started coming out.
And I was like, well, Whole Food probably got the best brand on board right and I was looking at the ingredients and I remember okay this looks pretty good but then when I started reading like is there any scientific proof that they're gonna live longer and it didn't seem that way but maybe at least they're staying healthier while they're living so I talk to people that feed their dogs raw or just human food and their dogs seem to live longer from what I've seen in converse with people.
I hope that's it.
Do you have one or two dogs?
Two.
I want more.
I want ten.
I love dogs.
If I didn't live in a condo, I too.
I would would have to.
Yeah, yeah.
That's my life goal to retire on a farm.
Not even retire, just be on a farm or something with like 10 plus dogs.
I know, I'm starting to think about it already.
Have you ever looked into cloning your dog?
Because I looked into that.
So Tyus out here, I don't know if you met him, his friend cloned his dog.
Yeah.
Yeah, his friend cloned his dog.
It was like 50 grand.
I know it's 50 grand because I've looked at first it's 1600 to freeze the, I don't know, eggs or
probably whatever it's called.
And then it's 50 grand if you decide to move ahead.
I know a lot of people are against it, but like my dog is like my child.
I love him and I want him to live forever.
And there's a company, Texas, and that's probably the one.
Yeah, probably.
So, the thing is, though, even if you clone them, they're still gonna be different.
That's what I learned.
So, if I could get a guarantee, like, yes, you are gonna be the dog that I currently have, 100% I would do it.
But, and he doesn't need to look the same.
I just need the same person.
I was actually gonna bring him, but I would have loved that.
Oh, next time.
Next time, please.
I always want to bring my dog here, but he gets too excited, so he'll jump on people and stuff.
Well, and you're lucky to have two.
They have each other, so they're okay to be left together.
Yeah, well, my fiancΓ©'s watching them now, but that's true.
Dogs are really important to me.
They are everything in life.
Yeah, ever since I was a kid, I wanted them.
My mom would never let me get one.
Oh, so you didn't even have one growing up.
No, I wish I did.
Yeah.
That's what I did.
I was two years old when we got...
My dad is a hunter, so he goes and hunts for the moose.
They go fishing so he had a hunting dog and uh a teddy and i just love that dog yeah and then we had cats and my sister loved cats but i'm very allergic to cats so i had a xam all over my body and rashes damn and uh
figured it out many years later it all came from the cats
so you didn't even know you were no yeah wow well yeah who knows you know if if they knew but they they didn't do anything about it did you ever go moose hunting with your dad?
I didn't.
I probably should have.
I'm like the, you know, they have three girls.
I'm the youngest of the three girls.
So they named me Thomas, but obviously in Norway, it's not like you name the girl's boy's name like you do here in the U.S.
So then when I came out, they're like, oh, I guess she can't be a Thomas anymore.
So
I ended up being meta.
Oh, wow.
So they thought you were going to be a boy or yes, because they had said it was going to be a boy.
Yes.
Wow.
Yes.
So that's why they had already named me Thomas.
Yeah.
I wonder why they said that.
That's weird.
Yeah, I know.
They did say that.
So it's like, okay, and they were excited, of course.
Because they already had two.
They already had the two girls.
So like, finally a boy and then, oh, another girl.
But I think they were just
I want one of each, you know.
Yeah, that makes sense.
Yeah.
And that's what most people, so I get it, that they really wanted a boy.
Yeah.
And I think particularly because, you know, my dad does love those things like hunting and fishing.
But my mom is good at it, so at least he has her.
Wow.
How did the moose taste when you brought it home?
So good.
Because they will bring it home and they'll honestly chop it up on the kitchen table.
Wow.
It smells a little bit.
Yeah, I do.
The night they do that.
It doesn't like, okay, we've got to watch a movie.
I'm used to it from a kid, right?
And then we have two big freezers in the basement.
Like, we live in nature, so that's how they do it.
Like hunting, fishing, they have a garden with everything organic.
Wow.
So you didn't even go to the grocery store?
Very little.
Wow.
Like maybe if you want to buy some chicken or something, right?
But they have all the fruit and vegetables and berries and they freeze it down.
So they have it for the whole season until the next year until there's a new crop.
coming out with that.
Yeah.
So yeah.
That is cool.
So you were living off the lay of the land pretty much.
Yeah, living in nature.
So I'm with you.
Like I'm now starting to think more like that too, you know, and I think that's also why I like, even though I spend time in New York City, but I love now actually living in Florida and not in Miami even.
Even though I have properties in Miami, I rent it out and I prefer to be north of there because it's just, it's nice to be more quiet.
Yeah.
Yeah.
That's what Tai Lopez does.
So he has three houses.
Yes.
One in the city, one in the suburb, and then one rural.
Yeah, and he spends a lot of time in Virginia at the farm and I know he also of course in Sweden he spends a lot of time so he loves Scandinavia yeah yeah yeah he's big on it yeah he was Amish for a bit that's right yeah that's right he's brilliant he was like ahead of the time I don't think like way ahead he was the start of like the courses the coaching yes and from what I heard was that even like
mr.
Beast I think did like his early courses I think Mr.
Beast Logan Paul a bunch of big people yeah yeah I wouldn't be surprised if Bradley did it.
Yes, probably.
Yeah, I did it.
I took a bunch of his courses.
Yeah, took like five of his courses.
Wow, because you've come out so fast.
Yeah.
You probably grinded it longer than we know.
And then all of a sudden.
No, I was watching a course a day.
Yeah.
I was doing 2x speed, watching a full course a day for like a year straight.
Yeah.
Yeah.
I've been learning like behind the scenes.
I probably spend tens of thousands of hours just learning.
Wow, yeah, that's the way to do it.
Yeah.
But you also have to act on it.
A lot of people read books, but they don't do anything.
Then you've got to actually take action.
So of course, having a positive mindset and getting confidence.
And I think that's what's helpful about surrounding yourself like people like Ty and other people
like that, like-minded people.
You know, you do become the average of the five people you spend the most time, as we know.
Jim Rohn says that.
I so believe in that, Tony Robbins, that whole thing.
But then when you have that, it's like, okay, then you actually got to take the action and actually do it.
But what do you think?
I think it's confidence sometimes that's lacking why people don't.
Yeah, I was super unconfident growing up.
So once I had the confidence, which came from success,
game changer for me.
Yeah.
Now I have like, but it's a balance with confidence and ego also.
You don't want to have too much confidence.
Totally.
Because then it turns into ego.
We don't want to be narcissistic.
So I've seen people go down that route where they're
too much in their ego.
True, yeah.
So you need the right level of confidence.
But confidence is important.
It is important.
Yeah.
Yeah, because I've been in rooms where if I didn't have confidence to go and talk to certain people, it wouldn't have opened any doors.
And that's it.
I think that's the thing.
People are so scared because they always think, oh, they're so above me, maybe, and they just don't feel, oh, I can't even talk to this person.
But that's a lost opportunity, as we know.
It's lost.
And you also got to think, okay, where was this person at my age?
Maybe I'm actually ahead of them.
You are so ahead.
Yeah.
Definitely.
So I'm careful with comparison because that could be dangerous.
That's dangerous.
But if you're comparing yourself to a 70-year-old that's a billionaire, it could be scary, right?
Oh, yeah.
No, we can't.
Warren Buffett is like...
Yeah, but where was he at your age?
Oh, it's more.
Oh, wait, I think he becomes successful at 50.
Yeah, millionaire at 50, right?
Yeah.
He got a late start.
He got a late start.
A lot of them do.
I've actually heard, I heard Jesse Itzler say this.
I love him too.
Yeah, he listened to his stuff.
i think he's saying like so i'm excited for what's ahead because he was saying because i'm almost there he was saying like from 45 to 55 is when you make like most of your money and get most of the good relationships and you know for what's ahead so yeah i've heard someone else say it too but he said it really well so i but yeah but
but looking at you maybe not you know it's good that some are doing it even earlier than that some are doing it earlier than me too wow i I see I meet teenagers that are millionaires now.
I know.
But crypto, no?
Crypto or social media marketing, whatever, like whatever the trend is, there's always a new trend.
AI is the trend right now, so people are becoming millionaires off AI.
Yeah, totally that too.
Got in so early with all of that stuff.
Did you do any of the Bitcoin and yeah, I got in on crypto.
Crypto is how I became a millionaire.
Okay.
Yeah, that was the first step that you took.
Cause some good timing there.
But I wouldn't have had that knowledge without confidence.
That and being surrounded by the right people and listening to the right people, right?
Yeah, I went to events, I went to crypto events, you know.
Now I'm going to AI events, seeing what's there.
Okay, I got started going to AI.
Are you going to the crypto in May here?
Yeah, yeah, I'll be doing podcasts there.
Okay, good.
I'm probably gonna go as well.
Yeah, you have any crypto?
I got into Bitcoin.
Of course, I sold too much too soon.
I got in like 2017, 2018 when it was three grand.
Wow.
Maybe it was $3,500.
Well done.
I logged in again like you know to look at everything um but yeah again you know remember when it like the first height that it went to like 17k i guess i sold around like 1314 so can you imagine but then it was dip again and then a mistake of course i didn't buy more again but i luckily had already bought so that i just kind of i'm holding on i actually bought some more again at 93 because when I was realizing Trump was going to be president
or maybe it was even like right after that, I was like, okay, eventually, you know, again, everything I do is long-term.
Yeah.
And that's why I'm mostly in real estate, pretty much, and I don't really do the stock market.
But yeah, I just sort of like, okay, you know, if I'm going to obviously going to be holding it for five, ten years at least, or even forever.
Yeah.
Then it makes sense to go in even a little bit more.
So yeah, I did that.
Yeah, I agree with some of these people, you know, that it's going to be 250 in a year.
Michael Saylor says a million.
Oh, gosh, I hope he's right.
Nice little 10x.
I took a bet, you know, it will be good for all of us.
I wouldn't be complaining about that.
Oh, me too.
Any big wins in real estate for you?
Real estate, I've always almost won, I gotta say.
Is that luck or is that still?
Oh,
this is my hobby.
This is what I do in the evening with my dog.
Look at real estate, you know.
Like,
you know what, I don't really sell.
So I'm so glad that I figured out a few years ago.
And I ended up investing in Florida a lot in 2020 when right as COVID came, I was living full-time almost in New York, and I went down to Florida that September 2020.
I bought some properties.
They have already doubled.
So now what I just did a year ago, and I actually done all of them, I'm doing a refinance, right?
So I don't really sell because I rented out, it covered the cost.
Not making a lot, maybe making only like $200 each property, but at least it's covering all the cost.
And then now with the refinance, which I was able to get out like half again in money for the refi, and then buying more properties.
So yeah, I just bought like more properties in West Palm Beach and
Juneau Beach and those areas, which I so believe in.
So my thing in real estate is don't sell.
Don't sell and go after markets you believe in.
And just do the refi.
Right.
You know, and that's the key though.
Like,
again, you know, if you have an income and you can do that.
And then just, you know, don't just know it's long term, obviously.
So none of the stuff that I do is like, oh, I'm just going to invest and I'm going to sell in three, four years.
No, it's forever.
And then I didn't even expect to pull this much money out already.
So I was kind of thinking, okay, maybe I can do a refi in like seven years is the norm, maybe, or six, seven years, years, right?
So, to already be able to do that, and then to put into more properties that I believe in.
So, yeah, properties is where I've done well.
It even started with like in
Nolida.
I did some commercial, I rented some commercial properties and I did a 10-year lease and I subleased it for over double.
I just did like a tiny little renovation
and subleased it to like another tenant for commercial space.
So, you allowed allowed to do that.
Yeah.
So yeah, the real estate is like my second thing.
It's almost like the same as the tequila.
It's like tequila and real estate.
I love real estate.
I don't know.
I just love driving by and I'm like, oh, this is going to be so worth, it's so nice in 20 years still having all of these properties, right?
It's tried and true.
It's something you can see with your own eyes.
Yeah.
Some investments you can't even touch.
Well, that's why I always loved real estate and kind of got to beat myself up a little bit too because I probably would have gone even harder maybe with the Bitcoin if I didn't believe so much in real estate.
I just love real estate.
So that's usually where I put the money and that's what it is, I think.
Just like having a tenant, getting income,
it's growing most likely because I did pick some good locations.
I think that's why I just, yeah.
Yeah, it's a win-win because you got the active income coming in and then you have the investment on the back end whenever you do decide to sell right or be fi again yes exactly yeah i like i like win-win opportunities yes whenever i put money into something i i think of okay i can make money but what else am i winning with this yeah so i invest in relationships masterminds that is the most valuable and that's the number one everyone should be doing you know in the beginning for sure Yeah, I mean, it's led to so much growth for me because I learn a lot.
I also get people on the podcast because of it.
I figure out new ways to save money on taxes, make money, whatever.
Yes, you have great relationships, which is number one.
Yeah, that's why I started the WhatsApp chat too.
Yeah, I love that one.
Yeah, there's some good people in there.
There's some very good people.
People want to help each other out, like-minded, doing the events.
You have something coming up too in
March 11th, yeah.
Yeah, it's already sold out, I think.
But yeah, a thousand people.
Yes.
I have events in every city I go to because I want to build networks in every city.
So whenever I travel somewhere, I have people I can hang out with, get a dinner with.
Yeah, that's the best way.
You're doing one in Miami anytime soon?
Yeah, Miami in May for F1.
Okay.
Oh, yeah, yeah, yeah.
Okay.
2,000 people at that one.
And then New York and L.A.
this year in Vegas.
Okay, good.
Yeah, the good places.
Miami is good.
It's still very happening, Miami.
It's easy getting people in Miami to the events.
You guys love to network out there.
I love to have fun.
Miami's a good city.
It is.
It's a good city.
And I think everybody wants an excuse to go to Miami.
Just like they liked an excuse to come to Vegas, too, right?
Absolutely.
And maybe Miami even more.
Yeah.
I mean, the weather is unbeatable.
Vegas has been cold lately.
Yes.
Yeah, it's still a little cold, but it's better.
I was here a month ago, I guess, and this is getting a little bit better now.
Finally, yeah.
This winter has been brutal.
But then it's so hot again in August.
Oh, my gosh.
I don't leave the house those months.
And that's how Florida is, too.
That's why I mean, that's why everyone leaves in those months.
You have to.
You have to.
Get out to Norway.
Yes.
Go to Norway.
How's Norwegian food uh it's good you know it's very basic like they actually like eat a lot of potatoes similar to irish then yeah i would say so like the traditional meatball with the brown gravy and brown sauce gravy and potatoes um and just like boiled potatoes a lot of vegetables but very good quality food
I'm so lucky because both of my parents really cook really amazing food, obviously.
so yeah they they make it so good so when I'm in Norway I don't go out to eat that much like if I do it'll be like pizza got it I like the pizza there really you got good pizza
they have good pizza it's a little thicker you know okay yeah I don't see Norwegian restaurants anywhere no so that's why I asked how the food is I know it's similar to Swedish and we do have some Swedish restaurants in New York you know Markus Samuelsson like he has a couple of he used to have one in Midtown, in New York, and now he has one in Harlem.
I forget the name.
Is it called Red Rooster, maybe or something?
I'm not sure.
It's pretty big.
I went there, but for some reason, I'm wondering if that's the name.
So, yeah, like that traditional, you know, lingonberry jam with the gravy and sauces and stuff.
Very, like, basic, but good quality food, I would say.
That makes sense.
Yeah.
Meta, it's been fun.
Where can people purchase the liquor and find out more about you?
They can buy it online on unitequila.com.
then you have like a shop order on you know the button there on the website and I because I actually now am able to ship to 45 states.
Nice.
So that's that's probably the easiest way because I only have distribution in Florida and New York right now
and
you know I'll be more over time but yeah easy to buy it online on unitequila.com and
and then the shipping is like just two three days so that's great.
Not bad at all.
Check them out guys.
I'm about to take a shot.
We'll post it on my Instagram.
Cool.
Awesome.
Check her out, guys.
Peace.
Peace out.