The $30 Smoothie Secret: Marketing Genius Revealed | Hal Elrod DSH #1013

Sun Life Organics, are you familiar?

Yeah.

Yeah.

And there's one now in Vegas.

I just figured out right down there.

I love that colour.

Yeah.

Organic to the to the teeth.

Yeah, even though some of their smoothies are 30 bucks.

Yeah, exactly.

I like it there.

There's the billion-dollar smoothie.

Yeah, that was 40.

Yeah.

On Uber Eats, I just thought it was 47.

The law of contrast, right?

You're like, whoa, a billion-dollar smoothie for only 40 bucks?

That's a deal.

Right.

The marketing.

Yeah, he crushed it with that brand.

All right, guys.

Hal Elrock from The Miracle Morning here today.

I just finished your documentary, man.

It was great.

Thanks for coming on.

Oh, thanks for watching the movie, man.

Absolutely.

It's been a year that we've been trying to get this scheduled, so we finally did it, man.

Yeah.

Glad we made it happen, dude.

And your book, honestly, I've never had more people mention your book that have come in the studio.

Really?

Because we got like 10 books laid out there, but they always have read yours.

That's cool.

Over 2 million copies sold.

So no joke.

Yeah, that's cool, man.

That's always an honor.

It's just, it's just a trip.

I feel like for, I don't know if you're this way, but for me, like, when you find out your work help people, you're like, even though you hear it over and over you're like each time i hear it i don't know for me it's new i'm like it really oh that's so good i'm sorry i'm so glad to hear it that's the thing with social media because you see all these views on your phone but you never actually like think about who you're helping right especially with podcasts or with a book right but like when i I speak at events, right?

I'm a keynote speaker, then you're like people are coming up to you and they're like, oh my gosh, that impacted me.

But like with a podcast, you're just, you're like, people listening to this?

Is it working?

You know, you see the numbers, but like that human interaction is crucial and it's missing in that regard.

Yeah.

That's why I go to in-person events and I host events because it's easy to get wrapped up with the digital numbers.

Totally.

Yeah.

You just spoke at Pineda's event, right?

Yeah, yeah.

It was impromptu.

I was, he had me on his podcast yesterday, and then right before we started recording, he's like, hey, I got a mastermind in the other room that I'm going back.

You mind just going up on stage and talking for 20 minutes?

I'm like, sure.

Wow.

And you had nothing prepared.

Nothing prepared.

And it's funny.

And I literally walked up there to talk about the miracle morning.

And as I was walking up, I just was like, nope, totally different messages that you need to hear right now.

And I just went a totally different direction.

Interesting.

Yeah.

So you kind of felt out the energy.

Yeah, yeah, yeah.

It just, yeah, I feel like, you know, call it channeling or whatever, but I feel like when I'm speaking, like often what comes out of my mouth is like, oh, I'm like, I don't know where that even came from.

Sometimes you'll say things that I'm like, oh, because like when I prep for a message, it's typically like, I'll literally say a prayer.

God, fill me with the words and the energy and the humor and the, you know, the, the, the levity to

meet these people where they are and make the impact that I need to make with them.

And so, and I'll say things.

I'm like, I've never said that before, you know, I don't know where that came from.

I love that.

I mean, sometimes when the talk is too scripted, it's like robotic.

Totally.

Yeah.

Yeah.

And it doesn't resonate.

I agree.

Yeah.

Mine's so unscripted.

I go all over the place.

Yeah.

Usually it works out, but yeah, sometimes I go a little too far off on a tangent.

You know, yeah.

What's the core messaging?

out of all your talks, though.

So there's two parts to it.

So

when I was 20 years old, I was in a major car accident.

I was hit on by a drunk driver at 80 miles per hour, 70 miles per hour, and I was found dead at the scene.

I broke 11 bones, was clinically dead for six minutes without a heartbeat and in a coma for six days, came out of the coma, was told I would never walk again.

And I just had this really positive mindset.

I had been in sales for a year and a half, and I learned like, you accept what you can't change and you keep moving forward.

And I applied that to like, hey, I am going to walk again.

Like, if I never walk again, I'll be at peace in a wheelchair.

I'll be happy.

I'll be grateful if that's my life, but I'm not going to accept the doctor's prognosis as like my fate until it's proven otherwise.

And I took my first step three weeks after the crash.

And when I was in the hospital, my dad came in and he said, hey, I just talked to the doctors and they're concerned.

I said, oh, what's going on?

This is like two weeks after the crash, one week out of the coma.

He said,

they said that every time they interact with you, you're always smiling and laughing and joking.

And they said, that's not normal for a 20-year-old young man that just broke 11 bones and is being told he's never going to walk again.

So they think that you're not accepting your reality, like you're delusional.

And I said, no, dad, it's the opposite.

I said, I learned in my cutco sales training, it was called the five-minute rule, which is like you set your timer for five minutes when something goes wrong and you give yourself five minutes to be upset about it.

And then when the timer goes off, you just say, I can't change it.

Like there's no point in wishing it didn't happen.

It happened.

So now how can I move forward as positively as possible?

So anyway, the first part of my keynote

is

sharing my, you know, my story, the car accident and the lessons that I learned from that.

And I've been.

speaking on that for 20 years.

And then now the second half is the miracle morning.

And then I go deep into what the miracle morning is and why everyone should start their day with a morning ritual and what are the six practices and, you know, and unpack that whole thing.

See, I love that, man.

And the doctor's prognosis, a lot of people take that diagnosis or prognosis as fact.

Yep.

And they start manifesting what they say.

Totally.

I remember telling my parents, I said, I told my dad in that same conversation.

I said, Dad, the doctors might be experts in medicine, but they're not experts in meat.

And that's true for every human being, right?

There are countless stories of people defying the odds, you know, defying the logic of doctors and God.

You know, it's a miracle, right?

There's there's a great uh I had a guy on my podcast dr.

Bernie Siegel he's a famed cancer surgeon and he said in his book Love Medicine and Miracles he's had he's operated on like 3,000 plus patients he said he's seen many patients that were given a doc pregnant you know or a diagnosis like you have a very aggressive cancer the odds are you're not gonna make it and he said then a lot of people had like oh you got a slow growing tumor we can handle this no problem and he said it was the number one thing that was the determining factor in people that died of a cancer whether it was an aggressive one or one that they should have beat beat, it was always mindset.

He said, the people that beat their cancer, whether it was an easy one or a hard one,

their mindset was like, oh, I'm going, no, Doc, I don't care what the odds say.

I'm going to live and beat cancer.

He's like, and then they did.

And then there were people that had cancers that they should have beat, no problem, but they're like, oh my God, I knew this was going to happen.

My mom died of cancer.

It was just a matter of time.

And they're like, no, no.

He's like, you're okay.

You can make this.

You can beat.

No, no, no.

This is the end for me.

And then they died.

Crazy.

Right?

You know, it's that the power of the mind and body and the connection.

Yeah.

I think doctors should be careful giving timetables

on diagnoses because then you can actually manifest it, right?

You know?

Yeah.

So when they say you have a month to live, what are people going to do?

Yeah.

Yeah.

No, I agree.

I was

seven years ago was diagnosed with a rare aggressive form of cancer and given a 20% chance of surviving.

And that was this, I told my wife that day because she was.

terrified looking at these numbers.

I said, sweetheart, I know you're you're scared.

I said, and I'd be lying if I said I'm a little bit scared.

But for the most part, I said, I'm telling you, there's a 100% chance that I will be among the 20 to 30% of those that survived and beat the cancer.

I said, that's a global statistic based on people that give up hope, that eat terrible diets, that aren't disciplined to do.

I'm like, I'll do everything that a human being can possibly do to beat this cancer for you and the kids and me and make it through.

And, you know, again, so it's like we decide our statistic, right?

You know, it's like if there's a statistic that, you know, that is globally, you're like, okay, well, there's a hundred percent chance that I'll be on the positive side of that stat.

Right.

Damn, you've been through some stuff, my man.

Near-death experience and cancer.

Yeah.

Wow.

Do you see those as, how do you view those now looking backwards at it?

The greatest opportunity for growth.

Wow.

Honestly.

And I actually, when I had that conversation with my dad back in the hospital and he said the doctors are concerned, you're in denial, yada, yada, I said, Dad, I said, you know, ever since I started selling Cutco, that's how I got my, a year and a half before the car accident, I was selling Cutco and I became one of their top sales reps.

And they put me on stage immediately, like, all right, hey, teach people how you're doing what you're doing.

That's how I got my start in speaking.

But then it was free.

I wasn't getting paid by them.

They just, you're a top rep, come speak at our next conference.

And I told my dad from the hospital bed, and this is a week before I ever knew I could walk again.

And I said, dad, I said, you know, I've wanted to be a keynote speaker ever since I started, you know, selling cut go and speaking at events, but I never had like adversity in my life that was major.

Like I got boldly, just normal stuff.

But I said, you and mom were good to me.

I had a pretty normal life.

Maybe that's why this car accident just happened to me.

Maybe that I'm supposed to overcome this so that I can help other people overcome their challenges.

I can speak on this and moving forward.

And the last thing I'll say on that, Sean, is so important, is we often, for almost anybody, you can look back on your adversity and go, oh, in hindsight, I see there was value in that.

I learned from it.

I grew.

I evolved, or I left that relationship, or, you know, or I become a better parent because my parents were terrible for me or whatever it is.

In hindsight, we look back.

And my encouragement for anybody listening that's going through something difficult right now, or to keep in mind for the next thing around the corner,

don't wait for hindsight to see the benefit in the adversity that you're facing.

Like if you can go, oh my God, this is the worst thing that's ever happened to me, like my car accident or my cancer.

This is, I have a 20% chance of surviving.

This is the worst thing that ever happened to me.

So while I'm going through it, I'm going to be the most at peace I've ever been, the happiest I've ever been, the most grateful I've ever been.

And I'm going to be learning and growing and evolving and actually grateful for this challenge because I know there's a better version of me on the other side of it.

That's powerful.

They say stress can cause disease.

Totally.

Oh, I mean, it's the number one killer, right?

I've heard that before.

Yeah.

Yeah.

Yeah.

And so for me, like when I was the cancer, I'm like, there's no place for me to be in a state of stress.

That's just going to damage my body further.

Yeah.

Do you think that was stress-induced when you first got the diagnosis?

Possibly.

So, I mean, you know, they like a lot of cancers.

This particular one, they say they don't know what causes this.

It's very rare, very rare cancer.

I think there's 6,000 people alive in the United States with this cancer out of 1.5 million people with cancer, right?

So it's very rare, and it's a blood cancer.

So it attacks, it shuts your organs down.

When I went in the hospital, my heart was failing, my kidneys were failing, my lungs

were collapsing.

Whoa.

But, sorry, what was your question again?

Do you think it was like, do you think the cause of it was stress-related?

Yeah.

So I, they say it could be from all of the blood transfusions I did when I had my car accident, radiation that I endured from my car accident, from all the, you know, like the scans and x-rays and all that.

I took adder, like for me, the thing is, I believe in, you got to take responsibility for your life, right?

You can't go, oh, well, they don't know.

It wasn't my fault.

Well, if it's not my fault, then I have no control or influence or agency in changing it, right?

So for me, I went, what's everything I've done in my lifetime?

Car accident, that might be it.

Okay.

But what's everything I've put in my body that is not natural, that, you know, that maybe isn't, could cause cancer.

And so I looked at everything I've ever done.

And I was like, man, when I was in my 20s and I was vain, I was working out all the time and I was taking every GNC supplement that had all sorts of, you know, red dye and blue dye and yellow, I mean, all sorts of cancer-causing chemicals.

That was my, you know, I didn't know it at the time, but maybe that's what caused it.

I took Adderall for like 10 years.

Damn.

And, you know, and again, that's one degree off or one molecule away from the street drug methamphetamine.

Yep.

Right.

So could that have been it?

Absolutely.

Are the drug companies that prescribe that studying if that causes cancer and going to come tell you that it does when they're making billions of dollars off that?

Of course not, right?

So anyway, I looked at everything that I did.

And yeah, I was a workaholic for sure.

And

although I had a pretty good mindset that I didn't have a lot of stress, I'm sure I had a lot of underlying stress and pressure that I wasn't aware of as I was meeting deadlines and this and that.

So it could have been any one of those things.

And so now it's like post-cancer, so I never happens again.

I just make sure that I do everything in my power to optimize what I eat, you know,

eliminating any toxins from my body, minimizing my stress,

so on and so forth.

I'm getting a Pernuvo scan next week.

Have you seen those?

No, what is that?

Full body MRI preventative scan for cancer screenings, all metabolic diseases, everything.

No, what's it called?

Pernuvo.

Yeah, it's a newer company, but they use AI to analyze all your results.

Oh, wow.

And they're finding out 5% of scans so far have had really

harmful health conditions.

I'm surprised only 5%.

I would think it'd be, you know, yeah.

Yeah, 80%.

That is true.

Yeah, with like the standard American diet and stuff, it's so bad.

80% processed food.

Yeah.

It's terrible.

Oh, my gosh.

I just watched, you know, that book, Good Have you seen that?

No.

You got to look up Casey Means.

Oh, he's been on the.

No, it's a she.

Her brother's been on the show.

Oh, her brother.

Oh, really?

Yeah.

Calendar.

Okay.

Oh, there you go.

So, yeah, they were on.

It was actually Tucker Carlson.

And it was talking, but that interview, it blew my mind.

Like, it was just explaining, you know, every American needs to watch that interview on YouTube.

I've seen that one.

Yeah.

That one.

That's a great one.

Yeah, totally.

Yeah.

And they just testified at Congress.

Did you see that?

No.

Yeah.

No.

Both the means and a few other health interviews.

Food Babe, I saw, right?

Food Babe was there.

Courtney Swan, a few others.

Oh, that's awesome.

It's cool.

Yeah,

hopefully it makes a difference, but it is more people are awake now, I think, than ever.

Like when I was a kid, like, no, healthy was like low fat, right?

Like it was, you know, right?

It was like, there was no awareness of all of the harmful chemicals that we were putting in our body.

And it was just totally normal.

Oh, ices, Coke, Pepsi, fast food, like that's just normal, right?

Nope.

There wasn't this awareness of what it was doing to us.

So that's positive.

I used to think being vegetarian was healthy growing up.

Yeah.

You know, beyond meat.

Now there's seed oils in that.

Totally.

Oh, yeah, yeah, yeah.

Yeah.

Any fake faux meats for the most part.

I was the same thing.

I was vegan for a long time, ate tons of faux meat, you know, with all sorts of chemicals in it.

And in fact, and that's nothing with cancer.

I thought I was healthy,

but I had, you know, again, I was vegan.

And I had, yeah, by the way, vegan and they got cancer.

So there's any correlation, but I, but I would eat, you know, it was like, oh, I'm all vegan.

And so I'm eating vegan ice cream that has tons of chemicals and crap in it.

Was that the avocado one or something else?

No, it was pretty.

Again, this was like, you know, this was 10 years ago, 2018.

So they didn't have the, there wasn't an avocado ice cream back then.

I won't lie.

That one's actually good.

Yeah.

It's called Cato.

Oh, yeah, I've heard of it.

Yeah, they're good.

I like avocados.

Yeah, but now it's like literally looking at throwing over the ingredients.

I'm an ingredient Nazi, right?

Like, you know, looking for seed oils, looking for any dyes, looking for artificial sweeteners, all of that.

There's an app that does it now.

Yeah, Yuco?

Yuko, yeah.

and there's one uh i just found out that does it for um on pro on body products really i forgot what it's called if you search yuco i'm sure it'll probably come up as well i need to find out it's like called on something but like shampoos deodorants all of that yeah i had to switch from old spice man

gillette oh man i grew up with that stuff that's funny x body spray yeah yeah no me too yeah now it's like my deodorant and it works i found and i found the natural ones that work dr brawners right um i don't use dr brawners i'm trying to think of the word native native's decent but it has some iffy stuff yeah exactly yeah and it you know it's too good to be true because when you put on native for a time like oh my god this is the smoothest best selling i mean best smelling um natural deodorant and you look at the ingredients you're like yeah there's some like they started doing uh girl scout cookie collabs did you see those no they got thin mint flavors oh shut up yeah so i was like i i'm a well and so many of these companies that start out healthy sell out to big corporations like siete do you see the just little pepsi code 1.2 yeah right it's like yeah i mean in my hometown in austin i'm in austin texas and um when I moved there, there was a, you know, I was used to Jamba Juice.

And then when I learned about, like, once I became aware of, oh, wait, Jamba Juice is like a giant pesticides drink, right?

You know,

with tons of sugar, pesticides, et cetera.

And so I stopped drinking smoothies essentially because there was no healthy ones.

I would just make my own.

And then I moved to Austin, Texas, and there's a place called Juice Land.

And Juice Land was all organic.

And I'm like, oh, my God, this is heaven.

I'm so happy.

And then I realized a year ago, I'm like, nothing says organic anymore.

Do you guys, they're like, no, we sold the company.

And they, they increased profit margin by taking out organic.

So Sun Life Organics, you familiar?

Yeah.

Yeah.

So I know the owner, Khalil Raffiti, he is in Austin, and there's one now in Vegas.

I just figured out right down the road.

I love that company.

So that's organic to the T.

Yeah, even though some of their smoothies are 30 bucks.

Yeah, exactly.

I like it there.

Yeah.

There's the billion-dollar smoothie.

Yeah, that one's $40.

Yeah.

On Uber Eats, I just thought it was $47.

But I was going to say, it's the law of contrast, right?

You're like, whoa, a billion-dollar smoothie for only 40 bucks?

That's a deal.

Right.

The marketing.

Yeah, he crushed it with that brand.

Yeah.

And for I'm in L.A., that's my first stop.

Yeah.

Yeah.

And he, I've talked to him, I mean, he will not, like, if they don't have, like, a lot of places do mostly organic.

And, you know, he's like, no, we are, if they don't have organic blueberries at the grocery store, then no smoothies with blueberries are available or whatever.

Like, he's super strict.

Shout out to him, man.

Yeah, he's cool.

Not a lot of companies are that health conscious.

No, no.

Yeah, they're fair.

Yeah.

Like, you find a company, there are very few, but like you find a company that

actually cares about the ingredients and the customer, you know, like you ever heard of Cafe Gratitude?

No.

It's my favorite.

That's a raw, well, it used to be a raw vegan, now it's a vegan restaurant.

But I know the owners, the founders, and they're in like, started in San Francisco and then they're in LA and Santa Monica.

But

they are, yeah, 100% organic and same thing.

If they don't have it, they won't.

then it's off the menu.

I love it.

Because there's also, in my opinion, a spiritual component to food.

Totally.

Like when you kill a cow and it's stressed, it's going in your body.

Totally.

Yeah.

Like you're feeling that.

We know.

So we bought, we just, we just picked it up two days ago, a whole cow.

So we buy a whole cow at a time and put it in a deep freeze.

And we, we've gone out, we, we know the, we know the rancher.

We've, we've had, we know how she treats her cows.

We've gone out there to see the, the, the pastures where the cows graze, right?

You know, so and that's what you have to be doing these days.

Cause if you go to the grocery store, that cow is in a factory.

Totally.

In a slaughterhouse.

Yeah.

And even I found even like, you know, I will, I'll only do grass-fed, but i've i've learned and you it's like you can't be perfect but um unless you do what we do and go visit but like you know i always order only grass fed beef but i realized that they can do grass fed beef but it could be in a you know confined right like not so it's got to be free range grass fed you know right and grass finished grass finish is the key yeah there's all these labels you never know yeah with the eggs there's like 50 different labels yeah and that's why so my wife and i moved out to a 30 acre ranch uh a few years ago because we were like we just saw the the trend and and i and And I think a friend said it to me.

He goes, man, we might get to a place, a point where the only way you can eat healthy food is if you grow it yourself.

And that like, that hit me in the gut.

And I was like, dude, you're right.

And I talked to my wife.

I was like, hey, what do you think about like getting

out somewhere we can grow our own food, raise our own animals?

And, you know, so my wife's become a full-brown rancher farmer.

I always say I'm the financier.

You know, I help her on the weekends, but she does most of the work.

That's cool.

30 acres.

Sounds beautiful.

Similar to Tucker Max, then.

Tucker's 13 minutes from me.

In fact, Tucker is part of the reason.

yeah, I was telling a friend that we were looking for land.

He goes, dude, do you know Tucker Max?

I said, yeah.

I said, back then, we didn't know each other well.

This was like five years ago.

And

they're like, oh, he's doing the same.

Call him.

So he and I started talking.

We started sharing properties, you know, and then we ended up moving that 13 minutes away from each other.

That's awesome, dude.

That's goals, right?

That's friendship goals right there.

Dude, yeah.

You know, living next to your friend with acres of land.

Totally.

That's the old days.

That's how communities used to be.

Man, I mean, don't even get me started, right?

But like, I always think back to like, how are we meant to live?

And then, you know, we'll rewind five or rewind rewind 100 years, right?

You know, and when it was like a village, I think one of the saddest things, again, not to go off on a tangent, but when

is like, my biggest regret is that I didn't engineer my life to live near my parents and my sister for the rest of my life.

My dad lives in California.

My sister lives in Northern.

He lives in Southern.

She lives in Northern.

My mom's in Washington.

And I'm like, nothing matters more right now that I'm 45 and I've got two kids.

I'm like, why are my kids not growing up with my sister's kids?

Why do they live states away?

You know?

And it's like we've been taught that like the most important thing is the college that you get into.

move away from your family if you can get into a good college because college is more important than family you know so it is what messed me up was i saw this graph about how often you see your parents after college oh wow and it was like

barely anything because once you move away you only see them once or twice a year for holidays yeah so you only see your parents like 50 to 100 more times when you think about how it used to be right we lived in villages right it was like the great grandparents and the grandparents and the parents right and and and it's like you were you lived with your family um and again if I could do it all over again, and I've tried to make it happen now, but people are where they are and they don't want to move to where I'm at.

And but yeah, I know my entire life.

And so if you're listening to this and you're young, like, and you may not get it when you're young because I didn't get it when I was young, but let me plant that seed, like engineer your entire life to keep your family together and to be near your parents.

Unless, of course, you know, there's a toxic relationship with your parents and everybody or abusive or whatever.

But like, yeah, man, like it makes me so sad that I don't see my dad every day and my mom every day and my sister every day.

I cherish my time as I get older with my mother.

Yeah.

I used to avoid her

in college.

Like I would call her like once every two months.

Yeah.

Yeah.

No, totally.

Yeah.

I call my mom every other day.

Mom and dad, probably every other day, you know, if not every day.

Yeah.

It's important.

I mean, they, they took care of you.

Yeah.

Yeah, that's it.

And then when you become a parent, you a parent yet?

Not yet, but soon.

Yeah.

Oh, yeah.

Yeah.

We're getting married next year and then we'll have kids in the next two years probably.

Awesome, man.

Yeah, now that I'm I've got my daughter's 15.

Wow.

And like all those parents tell you when they're little, they're like, oh, it goes so fast.

You're like, it's actually they're going slow, man.

These kids are, these are tough.

I can't wait till they're a little older and change their own type or whatever.

But now, man, yeah, at like 15, you're like, oh, my God, where did it go?

My little girl, you know?

That's beautiful that she got to grow up on that ranch, dude.

Yeah.

She's probably awesome.

Yeah, she's amazing.

So she's 15 and my son is 12.

Nice.

You didn't send them to public school, right?

No,

actually, they've been in private school their whole lives.

And like, actually, Tucker started a school.

Yeah.

Did he tell you that?

We talked about it.

So we went to, that's actually why we moved out there to go to his school that he started.

It was like, it was nicknamed the Freedom School.

But we just put my daughter in public school for the first time ever in eighth grade.

And she wanted to give it a try.

We're like, we'll give it a year.

And we were nervous because of how crazy public school has gotten.

She is thriving.

Really?

Yeah.

And she actually struggled in these other little schools because there wasn't enough structure and accountability.

It was kind of, they were kind of hippie-ish, I guess, right?

Like they weren't like a private school you'd think where it's like really structured.

It was like a private school like Acton academy and some of these others.

But so she went to public school and she went from being like a C student to a straight A student.

Whoa.

And like, and

the teachers love her.

Like she's building her communication skills, relationship building skills.

She's thriving in theater now.

And like, yeah, man.

So she's thriving in it.

Okay.

So maybe I overgeneralize.

I'm sure if you're in a good neighborhood, the public school system is better.

Totally.

Yeah.

Yeah.

It depends on where I was at.

Like, and we did a lot of research into that school and, you know, their philosophies and their rules.

Like, for example, when they go into, so she's in the the high school now, so she right across the street at the high school.

You have to turn your phone in before every class starts.

Wow.

So the students have to turn their phone in and they go in a cubby.

And then that's how they take role, is they go to one phone at a time.

And if a phone's missing, they'll go, hey, Johnny, you here, Johnny?

No, Johnny's gone.

Sarah, oh, you are here?

Sarah, your phone's not here.

And she runs up, puts her phone away.

So yeah, it's like, you know, they're just, it's a very

thoughtful, I feel like it's a very thoughtful school.

Yeah.

Yeah.

My one thing is I didn't like how a lot of schools schools kind of put AI as like a villain.

Okay.

Yeah.

Did you see that?

No.

They were like discouraging kids from using AI, you know?

Yeah, I think that,

and that's one other topic as well, but the bottom line is it's here to stay.

And so we either avoid it or learn how to work with it.

And at this point, you know, you've got to learn to work with it.

I agree.

I use it almost every day.

Yeah.

Are you using it pretty often?

I was slow to I was slow to it because

I just I think there are, I think there's a lot of negative implications, right?

Like in the wrong hands, you know, and deep fakes.

And just, I mean, there's so much that that's kind of out of control.

So I was late to the party, but I just actually recently started using it.

I had Jeff Woods on my show.

You should have him on.

He wrote The AI-driven leader and how like CEOs and leaders specifically can leverage AI and entrepreneurs.

And so I was like, all right, Jeff.

I'm like, I'm the avatar that I'm not the early adopter with this, you know, and I know people are scared of it and taking over jobs.

And I'm like, so, you know, ease our fears.

And long story short, he explained it in a way.

I was like, all right, I'm going to start using it.

Nice.

Yeah.

There we go.

What was his line that made you kind of turn over?

Now, part of it was, he's like, wow, he's like, people need to understand, right?

It's not going anywhere.

It would literally be like, he goes, so this is all he had to say.

He's like, he goes, rewind 20, 30 years, whatever it was.

He said, and imagine when the internet came out.

If you're like, ah, I'm not going to mess with that.

I'm not right.

He's like, you know, how far behind would you be on everything?

Like, it wasn't going anywhere.

And it became central to to every part of our lives.

He's like, AI is the exact same.

I was like, oh, that's all I needed to know.

So AI is the next internet.

I could see that.

Yeah.

I mean, it's saving so much time.

Well, I mean, literally, like, most people, I know, you know, they don't Google anymore.

They chat GPT it.

They ask the question that they would have typed into Google and now to chat GPT.

And they get a consolidated list of answers based on multiple resources and sites as opposed to having to scroll page after page to find those answers.

Yeah.

Also, Google's been compromised too.

Like when you search certain things.

Oh, yeah.

You could tell it's censored.

Totally.

Like when I look at top 10 restaurant lists, like I know all those spots paid to be on it.

Yeah, yeah.

No, you're right.

Yeah.

So I go on Reddit for that type of stuff.

Reddit, people don't lie.

Ah, I like that.

Reddit is very honest.

Google is, yeah, it's like everything.

It's like everybody sells out, you know?

Yeah.

I mean, I get it from a business owner point of view.

They're going to go where the money is.

Yeah, totally.

But dude, you should check out Reddit.

I don't spend time on Reddit.

Really?

I need to.

People are almost too honest on Reddit.

And you just search a topic of like, what do you think of this restaurant?

Like, how do you use it?

Yeah, use it for restaurants.

Use it for like reviews of someone you're looking to go into business with.

Okay.

Um, yeah, super personal stuff like that because people are just super raw.

Because I think people are like that on Reddit because there's no profile picture, it's all anonymous, so people don't know who you are.

Yeah, yeah, okay.

And I feel like Reddit and Twitter are the most honest platforms right now.

Nice, Twitter's pretty honest, too.

I'm with you on that.

Yeah, yeah.

You still running marathons?

No, man, that was a one and done.

It was because I started doing the Miracle Morning and 2008.

And my first focus with the Miracle Morning was, well, actually, I'll quick backstory.

So 2008, I was an entrepreneur.

I started my own coaching business in 2006, and I had grown it to, I was about $80,000, I think, a year.

It was, you know, it was moving up.

And

within six months of the economic crash, the Great Recession, I lost over half my clients, therefore half my income.

I couldn't pay my bills.

My

house was foreclosed on, living on credit card, like I was a mess.

And I got really depressed and scared and wasn't exercising.

And a series of events led me to figure out what do the world's most successful people do every day that I'm not doing?

That if I did it, it would enhance my mental and emotional well-being, first of all, so that I could be more effective, get back to who I used to be and turn my financial situation around.

And I kept coming across morning routines and I'm like, I'm not a morning person.

Like, what else could I do?

And finally, this one article got me, it just, it simply said that how you start your day is one of the most important decisions that you can make because it sets the tone for the rest of the day.

If you have a focused, productive, growth-oriented, goal-oriented morning, right?

You win the morning, then you put yourself in a peak physical, mental, emotional, and spiritual state, then you can win the day.

And I'm like, all right, I got to try getting up a little earlier and do this.

And then the question was, well, what do I do for that morning?

So I was like googling, all right, well, what's the number one morning routine?

What can you do in the morning?

And I came across six practices.

It was meditation, affirmations, visualization, exercise, reading, and journaling.

And I was like, well, I can't do all of these.

Like, which is the best one?

And I'm like trying to read articles and this and that.

And I finally came across, or I had the light bulb.

I was like, wait, what if instead of picking one of these practices, what if I did all six of them?

What if I woke up an hour earlier and even that was like, oh man, I already get up at six, like 5 a.m.

Okay, all right, I got to do this, I got to try it.

And did 10 minutes of each of the six most timeless proven personal development practices that the world's most successful people have sworn by for centuries?

Like that would be the ultimate morning routine, right?

Not just one of them, but all six.

And so I started, I do this morning practice.

The very first day, I'm like, I'm on fire, dude.

Oh, this is, this isn't hard.

I'm excited.

I want to to do this every day.

Within two months, I doubled my income.

And that was at the height of the Great Recession.

Wow.

So by focusing all six of these practices, which are now known as the Savers, it's the acronym S-A-V-E-R-S, silence, affirmations, visualization, exercise, reading, and scribing.

I focused all six practices on increasing my income.

And it worked so fast that I told my wife, sweetie, it feels like a miracle.

This morning routine just doubled our income in two months.

She goes, it's your miracle morning.

I go, I like that miracle morning.

It wasn't a book I did.

I just like started writing my schedule miracle morning.

Then I talked to my coaching clients.

It worked for them.

And then I was like, I have to share this with the world.

So that's kind of the origin story of that.

Well, the second year of doing it, I was like, what it got me focused on was like, okay, on a scale of one to 10, I want level 10 success and fulfillment in every area of my life.

I think anybody listening, that's true for every human being on the planet.

You want to be as happy, healthy, you know, harmonious in your relationships as you possibly can be.

So I would set these level 10 goals.

I'm like, what's a level 10 goal?

So the first one was doubling my income.

Done.

And then I was like, I want, I thought, what would challenge me more than anything else to where I would have, it'd be so difficult that I'd have to stretch and grow and evolve and become the person that I'm not now that I would need to be to achieve that goal that would then carry me the rest of my life for every goal I set.

And I had a friend that had run a 52-mile ultra marathon and I hated running.

I still hate running.

And so

I was like, I'm going to commit to a 52-mile ultra marathon.

And so I I started, so then I applied all six of my savers to training for and running that ultra-marathon.

And I completed it.

And then

I checked it off the bucket list.

And I still hate, I don't like running.

I don't enjoy it.

I don't plan on ever doing another marathon again.

I said marathon.

I did not know it was an ultra marathon.

That's two of them.

Yeah, you just run one and then you run.

Keep running.

Keep going.

That, by the way, is the hardest mental point because

we started at like 3 a.m.

to be able to finish the marathon.

It took me 15 hours.

Holy crap.

So running for 15 and jogging, walking, a little bit of everything, taking ibuprofen, I mean, right?

Like it was a struggle.

But the hardest thing mentally with an ultra marathon is when you finish mile 26 and you are like, I feel like I want to die and I have to do this again.

I'm only halfway there.

I have to keep doing it.

I can barely walk.

I got 26 more miles.

Jeez.

Did you just blank out at that point?

Dude, it was.

It was the hard.

Yeah, it was, it was the hardest thing ever done.

And I was like, I was in a wheelchair the next day.

Literally, I could not walk the next day.

Wow.

Yeah.

Yeah.

And I did have to I had to pop ibuprofen like every I don't remember how often like every two hours

to take like 400 milligrams of ibuprofen.

You were in that much pain?

Well, and yet part of it too is my car accident, right?

Like I had, I have a pelvis that was broken in three places.

I had a femur that broke in half.

So like I'm not, I'm not working with like fresh, you know, equipment, right?

Like, yeah.

So yeah, it was, it was that painful.

You might need some stem cells, man.

Dude, I just, I just got my first.

Oh, you just got him?

Yeah, I did.

Did you fly two Mexico or Coastal Regional?

No, I did him in Salt Lake City.

Oh.

Yeah.

And if I got a guy, I mean, they make sure

they're clean

and non-tainted.

And anyway, so yeah, I got a good guy in Salt Lake City.

You still practicing gratitude every morning?

It's part of the miracle morning, and it's really the first S, silence.

I will meditate in a state of gratitude very often, not every day, but often.

And then it's the first part of my scribing practice, the last S in savers, is I will write down three things I'm grateful for.

And then the most important part of that, though, is how deep you allow yourself to feel that gratitude.

So I always say there's like intellectual gratitude, which if you ask anybody, what are you grateful for, they would just check boxes.

They look up to the left and be like, um, my family, um, my house, right?

Like this is just like a checklist.

That's different from deep, heartfelt, soulful gratitude where you might be in tears when you're really thinking about how much your spouse or your parent or your child or your whatever or God, whatever, means to you.

And so every time I write down what I'm grateful for, my hand goes on my heart and I close my eyes and I just, I feel, and I've like, it's easier now because I've done this for so long, but I just allow myself to feel that gratitude for like 30 seconds and just really feel it and smile and, and then move on to the next thing.

Wow, I love that.

And in such a fast-paced world, it sounds like, it sounds like you've been able to slow down.

The miracle morning enables, like, it's the, it's the linchpin of, of my life, of my day, right?

I've done over 4,000 miracle mornings in the last 15 years.

Um, and I still do it, you know, six to seven days a week.

Um, and yeah, that you think about it, the opposite of that, right?

If you don't have a morning ritual, then you start your day reactively.

Like, you know, the alarm goes off, you, and you, you grab for your phone, you immediately, like, so your brain is in a state of reactivity.

You're reacting to the notifications on your phone.

If you take it out of airplane mode, you're reacting to the text message coming through, right?

You're reacting.

And so you literally start your day in a state of reactivity.

And that carries on through the rest of the day.

But if you wake up before you have to wake up, then that'd be an hour.

You can wake up, you know, 15 minutes and do a short, there's a six-minute miracle morning.

You can do, you know, a 30-minute miracle morning, whatever.

But you start your day with that practice and you're creating your day.

You're calming your nervous system.

You're getting clear and reminding yourself of what are your highest priorities?

What are you committed to doing today?

Not to be busy, but to be productive and move the needle toward your highest aspirations.

Wow.

You've inspired me to, yeah, because I wake up right now and go to my phone and it feels terrible, to be honest.

Yeah.

Like I'm straight up, like you said, reacting to text, to DMs.

And by the time I'm done, it takes me an hour to go through all the messages and DMs and emails.

Yeah.

And then my day starts.

And the beauty of it is you just do, you just wake up 30 minutes earlier than that time and you do a miracle morning, right?

You do your savers and then and then grab your phone, right?

But but like think about you're like, you're at that point, you're at peace, you're, you're grateful, you're centered, you're focused, you have total clarity on what you're committed to in your life right now.

Because most of us, we're, you know, not only you're, you're reactive when you start the day, but you're just busy.

You're busy.

Like you're just, you're just, you're reacting to your emails.

And like you said, you know, all the notifications.

And, and right now we're inundated with more than a human being is, you know, it was designed to respond to.

Yeah, dude, my screen time is gnarly.

What's yours?

I honestly don't know.

It's weird because I have, I have, I don't know what the actual numbers because I have, there's apps like that run in the background all day.

Oh.

Right.

So

and then it counts those.

And, you know, so it's like

a video playing sometimes.

Yeah, yeah.

Yeah, I know what you mean.

Podcasts or whatever, you know.

But it's, it's high.

It's probably six hours or seven.

I don't know.

It's way too high.

Yeah, I'm at eight.

Yeah.

Okay.

Yeah, that's way too high, dude.

We need to disconnect and get in nature, touch some grass.

I was just going to ask you, how much time are you in nature every day?

Not enough.

Yeah.

I'm making it a goal this year to do it more.

Yeah.

I mean, that's what we're designed to do, man.

Like, it's funny.

I'm speaking, I'm speaking at the biohacking conference, Dave Asprey's conference

in next year.

And

I was thinking, I've been thinking about how I'm going to get my message.

And I was like, hey, how many of you have a red light therapy?

Raise your hand and be like, all right, you could just stand in the sunshine in the morning for five minutes and save yourself 2,000 bucks.

How many of you have PEMF machine?

Pulse, right?

And be like, oh, yeah, that's called grounding.

You just stand on the ground and let the Earth's energy, right?

And then how many,

guys, I'm going to save y'all 10 grand if you just

like the anti-biohacker.

Yeah, yeah, no, totally.

Well, it's funny.

I actually, it's funny, actually, I have some of that equipment.

I've realized, like, why do I have this?

I should just be, nature has everything.

You know, people lived.

tens of thousands of years without having to buy all the devices, you know?

I think it's the way we're framed here.

We just want a quick fix totally

just to buy it and forget about it.

Oh, yeah, it's way easier to turn on the thing and, you know, then go outside and take the shoes off.

God forbid, you got to go outside.

I know.

Yeah, man.

How, it's been fun, dude.

Where can people find the book, find the movie, and everything?

So, miraclemorning.com is the hub.

And I will say that the Miracle Morning app has become that, that's like the future of the Miracle Morning.

Like, the book is the foundation, but there's, gosh, 5,000 reviews, 4.9 out of 5 stars for the app.

And people are finding that that's the easiest, fastest way to complete a Miracle Morning because you literally hit play and it guides you through all six of the savers in you know five, ten, fifteen, twenty minutes.

You pick the duration, right?

And then you're done.

But miracle morning.com, you can watch the movie for free, you can download the app for free, and you can buy the book wherever books are sold.

Love it.

We'll link it below.

Thanks, come on, man.

Thank you.

Yep, thanks for watching, guys.

Check out the links below.

See you next time.