Instagram's Hidden Algorithm: 8M Follower Account Reveals All | Gina Tash DSH #981

People keep asking me how to get views and stuff.

I really don't have a formula for that.

And you never know when something's going to hit.

The formula used to be like a few months ago, or like a year ago, I guess, since they introduced reels.

It was like, as long as you keep making reels, you'll grow.

Especially for smaller creators, that's a great way to go viral.

Like you'll see someone with like, you know, 3,000 followers and then they'll have a reel that made like 2 million.

But for bigger creators like us, it's hard.

You never know anymore.

All right, guys gina tosh here today we're gonna talk social media growth personal branding and being an influencer in the travel and fashion space thanks for coming on thank you happy to be here absolutely when i saw your page i was like i didn't even know you ran that page first of all but eight million followers is really impressive thank you it's been a long time A long time, yeah.

People don't realize that.

They see my page.

I've been doing it for eight years.

Wow.

And they said, how'd you grow so quick?

You probably get that all the time.

Exactly.

Yeah, we've been doing it for 10 years.

Exactly.

And it's gotten a lot harder to grow recently.

Oh, tell me about it.

The new updates are terrible.

I'd love for you to explain what's going on there.

Well, you know, Instagram makes things very difficult.

So you would think that they would want their creators or their best creators to stay on their platform and not migrate to things like TikTok or YouTube shorts or whatever.

So, but they keep changing the algorithm.

And with every change, there's a new challenge and people trying to figure it out and see what works.

Like one

few months, they're pushing reels the next few months they're pushing stories and then like you know it's just like a lot of people are complaining so much and especially smaller creators like nobody's content's being seen the way it's meant to be seen i mean i personally missed the chronological order the timeline was tell me about it i don't know why they would get rid of it you know like i love instagram that's my favorite platform and that's the reason why we started on instagram So to me, now it's so confusing.

Like I follow people, even the people that I follow like personally, like influencers or whoever I want to see, whose content I want to see.

I don't see them.

They don't show up.

And I interact with their content all the time and I don't see their content.

I have to go on my search bar and search for that person every day if I want to see their content.

Wow.

And that makes things significantly more difficult.

And as a creator, it's very frustrating, I think, especially if you're a smaller creator.

It's so much harder now to get that reach.

100%.

My reach is down 70% in the past 60 days.

It's nuts.

Like every week, I'll just drop 5, 10%.

Right.

It's crazy.

It's not how it used to be.

I was just like talking about it earlier today to someone.

Like a brand reached out and they would always reach out to ask for your updated stats.

And I just saw the last email we sent them and like where the stats were.

And it's just a little crazy.

Dude, like the difference

are crazy.

Yeah.

And I'm wondering if it's partially because of all the politics.

Oh, well.

They're pushing that everywhere.

Yeah.

And maybe they're just filtering out other content.

Well, I think Instagram really has become a more

people have become less patient and more angry on all social media accounts like in the recent like last like nine to ten months since all these like political issues have started and it's election year and this and that.

So I do feel like a lot of people are staying off social media maybe and not engaging as much or only being shown certain type of content and not being shown like unrelated content.

So I could definitely see there's a there's a different, there's a change, there's a shift.

Yeah, it's weird time.

People keep asking me how to get views and and stuff.

I really don't have a formula for that other than like make good content.

Right.

And you never know when something's going to hit.

Like, before the formula used to be like a few months ago, or like a year ago, I guess, when they, since they introduced reels, it was like, as long as you keep making reels, you'll grow.

That's kind of still the case, I think, especially for smaller creators.

That's a great way to go viral, to be seen.

Like, you'll see someone with like, you know, 3,000 followers, and then they'll have a reel that made like 2 million,

had 2 million views.

So that's still a great way to do it.

But for bigger creators like us, it's hard, you never know anymore.

Like we'll create reels and the content will be the same.

Or sometimes we'll post like the same content that we posted like five months ago that did exceptionally well.

We'll bring it back again with like a similar caption or whatever.

It won't be significantly different, but it'll do very different.

So there's no way to tell anymore.

It's really hard to tell, but you know, that's kind of what we specialize in, being able to tell if something's gonna do well within the first few seconds of posting right I'm sure you can tell when you post something you're like oh this is gonna do well right away like that's how we are so it makes it easier to edit but now it's like more effort right what was the origin of the page you made what's it called and talk to everyone about so I'm the co-founder of My Therapist Says and My Therapist Sess is an online I guess a digital media company at this point.

We have 11 media properties.

It started out as a really big Instagram account in like the very beginning of Instagram, like 10 years ago.

And I owned that with my sisters and our best friend.

And we kind of just started very organically.

We thought we were really funny.

So we just wanted to, you know, our group chat was really fun.

So eventually we were like, why don't we just put this stuff anonymously on Instagram and see if it does well?

Because there were like a couple of meme accounts on Instagram at that time.

And we were like, we're just as funny, if not funnier.

And there wasn't a lot of like stuff

kind of pertaining to young women and relatable to young women.

So we just kind of wanted to put stuff out there that we ourselves wanted to see so we just started putting stuff on and it went viral within like a month wow yeah that's that quick yeah no we grew really quickly like we grow like a million followers a year holy crap yeah that's really quick well no paid ads on that just all organic no yeah now i feel like you have to run paid ads you know what i mean i've never tried really like we'll have brands who are like you know hey can you um create this content for us can we like you know obviously buy sponsorship on your page?

And then they will put the paid ads behind this certain ad.

But it's like, you know, it's an ad.

So we've never done it on our own actual stuff.

Interesting.

Yeah, I feel like, especially on YouTube now, it's so hard to get views on YouTube.

If you're not running paid, it's just like you're going to be stagnant.

Didn't they just introduce paid ads recently?

Yeah, they've gotten way more expensive too.

They already doubled in price since I started.

Yeah.

It's crazy.

I heard that was a way to go now on YouTube.

I mean, it's helped me gain a lot of subscribers and views.

That's what we've been doing.

Me and my boyfriend recently launched a vlog channel and we were playing around with the

advertisement on YouTube.

Yeah, I saw that channel.

Yeah, it's doing really well because of the advertisement.

Yeah, you guys are at 100K almost subscribers.

And it's very new.

And that's because Scott was just playing around with like the advertisement.

I was like, what's happening, babe?

He's like...

YouTube advertising.

Let's go.

And you guys just moved to Miami.

Congrats.

Yes.

Thank you.

That's a big move.

Yeah, well, no.

We moved moved from Fort Lauderdale just now.

And that's not a huge move.

But we did move from Canada to Miami three years ago.

Okay, that's a big move.

That was a big move.

I didn't know Scott was from Canada.

Shout out to Scott Clary.

He was just on the pod yesterday.

Where were you in Canada, Toronto?

Toronto.

Big Toronto.

I haven't been up there yet.

Really?

Yeah.

I mean, like, that's...

It's like a little New York.

It's super fun.

But, I mean, there's not enough there to do, I think, for people in the creative space.

And it's just better for business to be in the U.S.

Yeah.

And, you know, 99% of our business in the U.S.

Right.

And let's talk about monetizing the account with the following because that's something people don't, actually, a lot of people I know with followers don't make money.

Right.

Yeah.

Really?

Yeah.

They don't, they're either broke or they struggle to make money.

But you've been able to turn this into a real business.

Well, that's because Instagram is probably the only platform that doesn't actually pay you to post.

Right.

So not only are they killing our reach, they're also not paying us to post.

So

yeah, I mean obviously we monetize by creating viral marketing content for big brands

and we have obviously 11 media properties so a lot of them are smaller more niche so there'll be different campaigns for different kind of brands but for our main page my therapist says we create like the biggest I guess that's for biggest clients got it so a company will approach you wanting to promote a product or service

So, you know, like Netflix will be launching a new TV show or movie or, you know, Hulu or whatever.

And then they'll be like, hey we want to promote this this is coming out this is our budget this is when it's coming out like you know create us some content get like early access to view the movie or show or whatever or test out a product it could be anything right

and then we take some time to create the content so it's unique because

we are now acting as a creative agency.

We're creating the content and the creative and everything.

And we also provide the 8.2 million people to view the

content, right?

So that's exciting.

So we know what works for our audience.

We know what content is going to do well.

We know the best way to advertise something for a big brand.

So that's been working very well for us.

And we have all our clients, our returning customers.

We've been working on it for a very long time.

Time, what most of our people are.

That means you have a good product, don't you?

Yeah, yeah, exactly.

That's well.

These movies, I noticed, are being more and more promoted by social media people because when the new Bad Boys movie came out, Will Smith and the other guy, I forget his name, kept going on podcasts and big Instagram pages and stuff well because no one's watching TV anymore right like you're not watching commercials anymore how are you gonna be shown like an ad for something if you're not like partaking in the old school media or like you know you're not reading newspapers or looking at magazines that's how we used to see things right that's how things used to be advertised but now if i see if i'm scrolling whatever social media and i'm like oh this person's wearing this where'd they get this from is it tagged i immediately go buy it like we're all so easily influenced and that's the only way to kind of access your consumer now through social media so i feel like brands that are not actually using social media are very much behind and i think doing it wrong 100 yeah i've never bought off a billboard but i bought off tick tock shop exactly

which is crazy because

they're so good at advertising if like a superstar a-lister is advertising something i'm not gonna be like oh let me buy it because she's wearing it i'll be like no she can probably afford something better like or if she like you know like it doesn't seem as relatable but if it's someone like me who just has some followers and I'm like, oh, she's like, you know, my size or like my aesthetic, like whatever, or like I'm more likely to buy, right?

I want to engage with that person because I'm like, you are a lot like me.

So if you like it, I might like it too.

Agreed.

Or if previous recommendations worked out, then I will just trust all of your recommendations.

Yeah, it's more relatable.

Yeah.

How much fashion stuff do you get sent?

Honestly, not a lot.

Really?

Yeah.

Mostly like makeup, skincare, stuff like that.

I thought you'd be getting.

No, that's because we don't put ourselves on our page as much.

So I have my personal brand like I have my personal page and for that I'm doing a lot more of that.

But for like our actual media company, we don't really put ourselves on there.

It's very like it's more corporate kind of.

Was that by choice?

Yeah.

It was very intentional.

You wanted to separate the personal brand?

Yes.

So it's very intentional because having a personal brand, being relatable, being a personality, it does really, really well, right?

So obviously we know like all these big influencers by name, like you know, Logan Paul, you might not know all the businesses he owns, but you know him and whatever he touches like does well, right?

Or like big people like that.

But we kind of wanted to be more of like a company, more of a space for everyone.

And we didn't want people to necessarily only be relating to us on a personal level.

We wanted people to relate to our content and our message.

So we kind of just, and it's become it's been easier for us to kind of do those big sponsorships and big advertisements because we're not necessarily like talking about stuff.

We're not promoting it ourselves, right?

Whether we use it or not, it's more about just like the experience.

That's a good point.

Yeah, your personal brand's not on the line.

So it's like you get canceled,

whatever.

Your opinions don't really reflect on the main company, right?

That's why we don't really like we don't go on stories a lot or talk.

Like we don't really do that.

That's why we have our separate kind of pages for that kind of stuff.

But we've just found that it's worked best for us for the kind of content we post.

Yeah, that makes sense.

Because what you post is basically a lot of mental help, self-help, right?

Yeah.

So

they just want it to be like more anonymous.

Right, exactly.

And also, it can be like, I guess, triggering for a lot of people that want to see that kind of content to just keep seeing like certain faces or certain people.

You know, and I'm like, you know, we want to make it a very inclusive place and we want to make it a very positive place.

So

you don't want to go on our story and do a rant because like, you know, like this many people are going to see it.

It's just like it's much easier and more comfortable doing it on our own personal pages because that's, we know people are there for us.

We know that's what people want to see.

On our regular, on our work pages, that's not what people want to see necessarily.

We don't know that.

Even if they do, like, you know, it's kind of like a risk to do that.

Absolutely.

What type of content is your most viral?

Is that photos, videos, certain lines or anything?

Actually, lately, like it used to be real, it was a while ago.

Now lately, we find that static images do really, really well.

Really?

Yeah, like text, like short texts do really well.

Yeah, stories have been doing really well.

It's like, you know, like stories come and go.

Like the reach changes.

But recently it's been really good.

And I mean, we're pretty consistent.

So our benchmarks are usually like, you know, we always give people our lowest benchmarks.

Like the content can get like, you know, 20 million views.

We're not going to promise that.

That's a, that, you know, that's a special case.

And even though it happens all the time with our content, because it's so like heavily shared and relatable,

we really just like think in terms of like the lowest benchmark.

Yes.

It's the lowest we do.

Wow, you paid 20 million oh way more than that dang I think my most is 20 something million yeah I haven't hit 20 that often though oh yeah no no no some of our like posts do like way more than that what yeah have you hit a 50 million I think so if I have my phone I would show you wow it does impressive yeah what was the video for like the high viewing ones um honestly I don't remember every month we post like three times a day right we post like six times a day six times a day damn I gotta step it up I mean so yeah the more we post the better it does.

So that's another key to it.

Well, you got four of you guys, so that's yeah, each each one of you posts one a day, you're good.

No, no, we don't do that.

So we have each person responsible for different parts of the business.

Yeah, so we have someone responsible for posting, and she's incredible, and that's our partner, Nicole.

And, you know, she's very like has her finger on the pulse of what's trending, what's good, what's going to do well.

And it's, it's rare that we, the rest of us, only if someone else can't do it, then we'll do it.

But but it is four of us, yeah.

So it it makes it easier.

Like, if I'm on vacation, I know that they've got it covered, and vice versa.

That's a great feeling.

Yeah.

Because a lot of people take a vacation

and they're worrying about the business.

Exactly.

But you know, nothing will change.

No, no.

I know that someone will run it.

Right.

So that's why I love working with my sisters.

That's cool.

Oh, all four of you are sisters?

Well, three of us are.

Oh, no.

And the fourth is our best friend.

I love it.

What's your role in the company?

So I do mostly operations and finance and just like, you know, business development.

Okay.

Yeah.

All the boring stuff.

Yeah, exactly.

All the adulting stuff.

Yeah.

Are you the oldest?

Yes, I am.

That makes sense.

You got to be the responsible.

Well, I also have the most business, real-life business experience because, you know, we were all so young when this started.

Yeah.

So it kind of just grew into a business accidentally.

And it got so serious, so big, and like eventually, like, people started wanting to pay us and this and that.

And my sisters were younger, and they were just like, whoa, what?

Like, you know, you're fresh out of college and brands are throwing money at you.

And you're like, don't know what to do with it.

You don't know how to sign a contract.

There's all these things that had to go into it.

What did did you major in college?

Psychology.

Oh, okay.

That's actually really good for business.

But I've always been very heavily into like media and internet culture.

Like I guess I grew up in the age of like when internet first came around.

And like, you know, I had like the first email address.

Like my Gmail is my first name.

What?

Yeah.

I was like a beta tester on Gmail.gmail.com.

Yeah.

And like my first real name.

Do you still have that one?

Yeah, I do.

That's what I use every day.

I'm going to go for like 100K.

Probably.

But because

I was literally, I got Gmail before anyone else had access to it.

I was a beta tester.

Wow.

I was really nerdy.

If I could have Sean at Gmail, that'd be the biggest flex possibly there.

Exactly.

Wow.

So I've been like super into it.

I've had a blog since I was like, I don't know, in like 10th grade, which was like back then, like no one had blogs.

Yeah.

Damn.

So you've always been kind of angry.

Yeah, I've always been into it.

You were on MySpace.

Yeah, yeah.

I had like, you know, I had a bit of following on things.

Like I've had a following back then.

Yeah.

So I always say, I wish I kept the blog.

I would have been, like, I would have been one of the first fashion bloggers or female bloggers or whatever.

Fashion blogging took off.

Yeah, yeah.

And then I stopped when it did.

Exactly.

Travel blogging is an amazing lifestyle because they pay for your hotel and flights and food.

You just show up.

But it's actually so much harder than it looks.

I mean, it's still amazing.

It's still the best job in the world.

But every time, like, we travel for work and every time we're invited to stay somewhere and do something, you still have to, like, you can't just relax.

You have to film everything you do.

You have to edit, you have to post, there's deliverables.

It's still a real job.

You're not just getting paid to vacation.

But I think the biggest perk of that is versus like actually paying to go on vacation is that you can have a different experience.

Influencers will get like, you know, surprises in their rooms, flowers, balloons, like all these things that look super cool and you want to show off to your friends.

And you're like, oh my God, like it feels like your birthday every day because everyone's treating you special and trying to give you the best experience possible.

So that's, I think, the best difference.

It's not just getting paid to travel.

It's like the perks.

perks.

You know what?

I feel that though, because I used to go to restaurants and I used to get the meals come, yeah, but it was so much.

This sounds kind of entitled, but like I would have to take photos of every meal, and it got annoying.

Yeah, so I stopped like even telling the restaurant I'm coming because I'd rather just pay because I was spending like 30 to minutes to an hour posting the photos.

So I actually make the uh, I film everything I do regardless, even if I don't get paid.

I just like do it for my own lifestyle, like um blog.

So like now I vlog, so I'll film it regardless.

But

we do get invited by restaurants like weekly in Miami to you know test things out and I also it's funny you don't know this I'm actually a trained chef oh really so I'm very passionate about going to restaurants and trying things out

critique yeah food critic probably would be my dream job female Gordon Ramsey on that exactly damn restaurants are a tough business yeah I would never actually want to own one or work on one.

I'm very picky with where I eat.

Super picky.

So that's why I actually like try go on my own and give as much of an honest review as possible.

Yeah, Keith Lee does that.

You know him in the cash.

Yeah.

He changed the game for the food restaurant.

I heard that.

I just recently discovered him because I just recently discovered TikTok.

Oh, okay.

That makes sense.

Yeah.

He's like impossible to miss if you're on Twitter.

Yeah.

Yeah.

Everyone's talking about him.

He just recently went to Toronto and went like a button, made a bunch of like small businesses just like do so well.

Bro, if he shows up and it's a good review, isn't that power amazing?

They're full the next week.

Yeah.

That's an amazing feeling being, and similar with your page, I'm sure you've changed some business owners.

Oh, yeah, yeah, yeah.

I mean,

it's a beautiful power and a huge responsibility to be able to make a place or a product go viral.

That's why we don't even like post a lot of PR.

We don't post things that people send us for free.

We're very, very selective with what we post.

That's cool.

Yeah,

I used to post negative reviews, but now I've realized that I just, if I don't like it, I won't even.

Yeah, exactly.

If I don't like it, I'm just not going to imagine it.

It's just too damaging now.

It'll actually lose them thousands of dollars.

It's hard because if someone's living and you just had a bad off experience, whether it's like, you know, bad or not, like, maybe I'll leave like an anonymous Yelp review.

You're that person?

Yeah.

Yelp reviews.

I read those when I eat them.

I read those all the time.

Yeah, Yelp is very honest.

When you travel, don't you go buy reviews?

Yeah, I used to read Google, but I feel like a lot of those are fake.

Oh, I guess people can buy them.

I don't know.

But Yelp and Reddit, especially

savage.

Yeah, when I'm in a new city, first thing I do when I get there, top 10 restaurants on Reddit.

That's what we do.

First thing we do is like, even like bars to go out, like best places, like every time we used to travel before, like, you know, now Instagram has all these, or like TikTok, I guess, all these travel influencers have all these like lists, top 10 must places to go and roam.

Yeah.

And it's like a fun like list for you to hit.

But before that, it used to be us just going on Yelp, finding those top 10 places and being like, oh, wow, this is actually amazing.

Well, those top 10 lists, a lot of those guys pay to be there.

Oh, I didn't know.

Yeah.

So if you google that.

Oh, like on influencers list?

No, just on like Google, if you search like top 10 restaurants, like a lot of those lists are paid for.

No, no, I meant like the actual Yelp reviews, like the top, like, highest-rated places in the city.

Okay, yeah, yeah, that'd be harder to fit.

No, no, those I know, yes, because I've been to some of those.

Like, it'll be like a magazine or like a, you know, a blog, and it'll be like top 10 best places in Miami.

And I'm like, these are not great places.

I will go.

Since you're such a foodie, what's the best city in America for eating out?

Honestly, my favorite is Chicago.

Really?

I love the food in Chicago.

It's been incredible.

I haven't heard that the culinary scene is incredible.

Okay.

And I love LA and New York.

Yeah, I've heard LA and New York.

For different reasons.

And that's kind of what I miss here so much.

Like, we don't have much like

a Chinatown or Korea town.

Like, there's not as much like ethnic food in Miami, like Asian ethnic food or like other ethnicities.

It's very like Latin American themed.

Yeah.

So I mean, Miami is now getting a lot of good food.

So all those like big restaurants from Miami and LA, I'm from, sorry, LA and

LA and New York.

I was going to say Toronto because Toronto is the best food.

Are coming here now.

Okay.

So it's getting more exciting now.

I need me to Chinatown.

Oh, yeah.

I miss that

little Italy.

So they have a lot of good Italian food here, but I am missing the Asian food because Toronto has the best Koreatown and Chinatown and all of that.

Okay, I might want to go there.

Oh, actually, I don't know why I didn't mention Toronto.

Toronto's the best food.

Well, I said America to be fair, but yeah.

But Toronto food is incredible.

Like it's known for its food.

Nice.

What about internationally?

Honestly, Vienna.

Vienna?

Yeah.

Surprising.

Yeah.

Never heard that answer, too.

I go to Vienna like every summer because my family lives there.

And it is so underrated.

Wow.

It has, like, I've never had a bad meal in Vienna.

Holy crap.

Yeah.

Like, honestly, Viennese, like traditional cuisine, Austrian cuisine is not great.

So if you go to non-traditional restaurants, like not the little beer pubs or whatever, like the food is incredible.

The best sushi I've had, the best like, you know, Asian, Italian, like everything.

They just have the best of everything because Vienna is so small and there's like not a lot of like, I guess a shitty restaurant can do well.

It doesn't last long.

So everything that they do have is like excellent.

Wow.

Noted.

I will go there one day.

It hasn't been on my list, to be honest, but it's a must.

I'm a huge foodie.

The main reason I travel is probably for food.

Same.

To be honest.

Before we go anywhere, I sent Scott like a million wheels of all the foods to eat.

And he's like, what are you talking about?

We're not going to be able to walk out of this place.

I'm a little nervous for Egypt.

I heard the food's not that good there.

Oh, I haven't been yet.

Yeah, so I'm a little nervous, but food is super cool.

I guess people don't go there for food.

No.

Though I do love Middle Eastern food.

That's, I'm like, I really miss here too.

But I haven't had a lot of Egyptian food.

Yeah, I can't even think of what that would look like.

I guess like a different variation of this, like shawarma, rice.

Yeah, probably cookie.

Because it's all kind of similar, but like different, a little different.

If you had to eat the same cuisine the rest of your life every day, what are you picking?

So either Mexican or Korean.

Okay.

I'm going Japanese.

Ah, Japanese.

Because you got sushi.

Yes.

Which would be hard to give up.

And then you got the Japanese steakhouse.

And then you have the actual steakhouses.

Oh, you're smart.

And then you have all the curries and stuff.

Like, they have everything.

They do.

I love Thai food, too.

Thai food's good, but I feel like I'd get some of these things.

But it's vegan.

It's kind of heavy, you know.

Yeah.

Japanese.

Japanese is good.

It's a good move.

But Mexican's a safe play, too.

Mexican is good.

A lot of different ways to do it.

You have to have it at least once a week.

Wow.

Is it good out here?

Because it sucks in Vegas.

Really?

I assumed Vegas would be good.

I know, right?

Because LA and Arizona are amazing.

I know, it's weird.

And it's really good here.

There's some really, really good spots.

I've started like a series on TikTok of trying the best tacos in Miami.

Oh, I love that.

What other things are you doing outside of My Therapist?

So yes, I'm heavily focused on my personal brand now and you know the vlog channel and just kind of like sharing more of myself because I'm sure you can relate.

It's kind of intimidating to go behind like your, you know, behind the scenes.

Like first putting yourself online in the first place is hard and scary.

Like start putting your first post out there, you're like, oh my god.

Oh, it's freaking out.

My friends are going to make fun of me.

Everyone's going to make fun of me.

People can think I'm crazy.

Like, you know, you feel, which is why we started anonymously at first.

So after that, now we have this whole audience.

And now it's still scary to put ourselves personally out there.

So not because we feel like the reception won't be good, just because it's just intimidating.

So it's much easier for me and much more safe.

It's kind of my safe space, my personal page, where I have all my friends following me.

And then like, you know, you have like 100,000 other people that aren't my friends following you.

It's like, it's much easier to kind of cultivate that and grow that into something.

I'm just trying to figure out where I want to take my own career next.

Yeah.

Yeah.

Personal brand is so important.

And I know a lot of people are scared of starting it, of being judged or how many likes you get, but it's the best move I've ever made.

I think it is because I don't Google people.

I just look them up on Instagram.

Yeah, Instagram's your resume now.

Yeah.

Like I don't even look at businesses on Google.

I literally, if a page, if a business doesn't have Instagram, I'm not interested.

Yeah.

No, social media has changed the game.

My girl watches like videos on TikTok on how to cook.

Right.

And she just follows a recipe there.

She doesn't even look up recipes.

That's what I'm saying.

I don't do that either.

Like, I'll see something on TikTok.

I mean, obviously, TikTok viral recipes.

Like, those are the most highest-performing videos on YouTube, I think.

Yeah.

All those things.

And it's amazing to me because at this point, I feel like there's no excuse for someone to not be able to cook or not have a few things they can make.

Like, people used to be like, oh, I don't cook.

I don't know how to.

And I'm like, really?

There's TikTok.

Like, you spent so many hours on TikTok, you can learn.

Or there's YouTube.

There's like step-by-step guys.

Like, it's so easy that even if you're not into it it makes you into it because it looks so good I used to suck at cooking on me and I still do but TikTok makes it easy because it's so visual and step-by-step instructions exactly it makes you want to like be everyone is now a foodie because of tick tock i think no i love it tick tock it got a lot of hate at first but it's grown on people i think i hate tick tock you hated it no i still do it was oh you still do yeah not because mainly because of um it kind of gives me anxiety the way the whole app is set up i just feel like everything just always yelling at you.

It's jumping up.

Like the user experience for me, for my personality, I don't like.

I like how organized and clean like YouTube or Instagram are.

Like there's a button for everything.

Like if you don't want to hear something, you can like turn it off.

Like you don't have to just like scroll.

It's not just one button thing.

It's kind of the same issue I had when we switched from Blackberries to iPhones and there was only one button.

And I was like, what am I supposed to do with this one button?

I need more buttons.

Sounds like you have anxiety.

Oh, I do.

Wow.

That's why my therapist says.

Yeah, that makes sense.

I had terrible terrible anxiety growing up.

Really?

Yeah.

I never had any growing up.

Really?

I really just have it now in specific instances of things that triggered me, and that's like disorganization or things yelling at me and jumping up at me.

Like, I want things to be quiet.

Like, loud sounds annoy me.

You must have the neatest bedroom of all time.

Oh, yeah, you would think that I don't.

Oh, really?

Scott will be the first to tell you who he wishes.

I thought you were super organized.

No, I'm not.

But I, so I am, but I'm not the one doing it.

Like, I don't want, I'm not the person who like sits there and like authorizes things for fun like I'll do it once and I'll just set it there and I'll maintain it or I'll have someone else come and do it like I love hiring an organizer I love watching those organizing videos, but I don't have the skills to do it myself.

I didn't even know that was a job organizer.

Oh my God, those videos do so

well.

You could just hire someone to come over?

Yeah, it's like a real job now.

It's a whole career.

No way.

People restart like restocking videos.

That's what they're called.

Literally, it's like restock my guest bathroom with me.

And it's just like the craziest shit.

so personal organizers do really well because now because of social media everyone can see inside everyone's house right before you used to come over no one's gonna go through your cupboards or your fridge no one's gonna like it's rude people not gonna do that now that's a selling point you show people oh look at my fridge look how organized there's organizers in it or like oh look at my closet it's like color-coded if now if your house if not every inch of your house is not organized you're like not cool wow i'm gonna look into that i know being organized actually lessens your anxiety because of the mental stress on your eyes or whatever.

I think maybe because social media and so many other things in our daily lives now make people so anxious and there's like so many things to stress about, that having a very organized, clean space, I think does really well.

The reason why it's such a trend, I think, is because people need it.

Yeah.

I am probably the messiest person you've ever met.

Oh, my God.

I'm pretty messy.

We should have a mess-off because I'll send you pictures of my bedroom.

It's not.

You can ask Scott.

He'll send you some.

All right.

We'll have to compare because I think I got you beat.

Because he's super neat.

Is your girlfriend messy?

No, she hates it.

Yeah, so Scott is so

like he's so neat.

Wow.

And he likes the only thing about me, I think, that really bothers him.

Usually, the guy's a messy one.

Yeah, you would think.

That's crazy.

Well, it's been fun.

Where can people find you, find your personal brand and your business?

So we are at My Therapist Says.

That's our main thing.

And I'm at Gina's Hash.

Awesome.

We'll link below.

Thanks for coming on, Gina.

Thank you.

Yep.

Thanks for watching, guys.

Check out the links below.

See you tomorrow.