AI is Taking Over Hollywood: Inside The Digital Takeover | Chris Massey DSH #970

Country is one of those things.

It's like another thing, it's kind of universal as well.

A lot of people will say they don't listen to country, but then you put some shit on it and they're singing that shit right along with the Lil Nas X was my gateway into country.

Remember that song?

Of course.

Oh my gosh.

Who doesn't?

If you say you don't know that song, you're lying.

Like,

you're lying.

All right, guys, got Chris Massey here today.

Thanks for coming on, man.

Yeah, man.

Had to pull up.

Yes, sir.

How you liking Vegas?

I love Vegas, man.

Yeah.

I always loved Vegas.

You a big gambler, huh?

I'm not a big gambler, but like when I come to Vegas, I like to gamble.

Yeah.

Because the way I see it is like Vegas is expensive as hell.

If you want to go get a cheeseburger, it's like $25 for real.

So I'm like, I might as well put that $25 on the crabs table.

You know, that's how I look at it.

Craps is the most fun.

Yeah, it's fun.

You get on a good crab streak.

It's invigorating.

Oh, yeah.

Oh, yeah.

Yeah.

Hell yeah.

I'm trying to learn baccarat, though.

That's the best odds.

Yeah, that's the one I'm trying to.

Yeah.

I'm trying to like.

All the math nerds and Asian people, you'll see that.

Oh, yeah.

Oh, no.

I see it all the time.

And I'm always kind of like, I'm always scared because I don't know.

I got to know it, really.

Like, craps is really easy for me.

It's like pick a number and, you know, you're there.

Yeah.

Craps is easy, but it's pretty bad odds compared to Baccarat.

Especially if you're betting like nine and like all the all the numbers and stuff.

But yeah, Baccarat's the game, man.

Yeah, I'm going to learn it.

I'm going to learn it.

I'm going to take some.

You gamble out in Florida where you're up?

No, I'm in LA.

Oh, you're in LA?

so neither one of those well LA has casinos but they don't have like the games that I like to play yes California doesn't have dice oh really no so like matter of fact me and my boy Malcolm no Griffin we went to what is it the commerce casino or something and they had a craps but it was cards and I was like what is happening right now we were it was like real craps table but there's like a dealer that just flips over cards what and I was like this is like the most cheating way of playing craps ever like I'm done I went there one time and I I was like, I'm good on this.

That sounds so rigged.

Yeah, exactly.

It's pretty bad.

Damn, craps are cards.

That's not even fun because the fun of the game.

Yeah, the fun of the game is throwing the case, exactly.

Because when you throw it, you feel like you have some control.

Yeah.

Even though you probably don't.

Yeah, no at all.

Yeah, people have techniques about hitting the wall and stuff.

Yeah.

But it's all in your head, man.

But what else you've been up to?

You've been acting?

Yeah, man.

I've been acting.

I just did BMF.

Episode 307.

Make sure you guys go check it out.

Yeah, that was fun.

I got to play a gangster.

Oh, yeah?

Yeah.

Oh, yeah.

I've never seen you in that type of role.

Yeah, it was fun.

Well, I've done it before.

There was a show called The Quad.

It was on BET years ago.

I did an episode there where I kind of did something like that.

But this was like my,

this one was really fun.

I liked it because BMF is a really good show.

It's a 50-cent show, obviously.

Yeah.

But it was a really cool chance to like film that one.

Yeah.

Because I'm actually a big fan of the show as well.

I love it, man.

50's been crushing it.

he's killing it right now who would have thought you could transition from music to that and just kill it man you know it but it's funny because i tell people a lot of times like

you know there's i think honestly

truthfully rap most of the rappers that did transition are all very successful even starting back with like ice cube right like Tupac.

You know what I mean?

Like it kind of goes back to a very,

I don't know.

A lot of people say that, but the formula has worked.

It's worked.

Lil' Dickie.

Yeah, yeah, yeah.

Lil Dickie with this show.

Yeah.

I mean, he's not even making music anymore.

He's just.

Yeah.

And he was really good, too.

I always liked his music.

I miss him.

Yeah.

I always liked his music.

Have you seen his freestyles?

Yeah.

Oh, my gosh.

Bars.

Oh, yeah.

He's always been talented.

I mean, you know, it's, I always say, like, most of the white rappers, like,

when they can get all the audiences, like, you win.

Yeah.

Like, when, when everyone messes with you across the board, you're in there.

You know what I mean?

it's like you're locked in for sure like little dickie's one of those he's one of those mac miller was one yeah oh yeah mac miller for sure eminem who also white and killing it uh

i think uh even um g easy well yeah g easy but i got a shout out to my boy who you know he's not he's not um as famous as everyone else but he's one of my favorite rappers of all time and he's capo

capo i'm gonna send you his music you gotta check it out he's from like uh dothan alabama he's like like country but he's got like the sauce and the swag yeah he's like bro he's so hard bro he's like one of my favorite rappers well dude there's there's like rap country songs now have you seen this oh yeah with me goes yeah yeah it actually sounds good oh yeah man i mean country is one of those things it's like another thing it's kind of universal as well yeah you know a lot of people will say they don't listen to country but then you put some shit on it and they're singing that shit right along with you 100 little nas x was my gateway into country really remember that song of course oh my gosh.

Who doesn't?

You say you don't know that song and you're lying.

You're lying.

Oh, my gosh.

I used to hate country, but that song was way too casual.

Oh, yeah, it was a hit.

It was definitely a hit.

I'm not big on, like, old, like, actual country, though, I'd say.

Okay.

I mean.

Like, do you listen to country, country, or like...

Like, do I put it on on my own note?

But do I, like, listen to it?

Like, I'm very, like, I'm very cultured in a way where I listen to a lot of music, man.

And it was, I think it was also kind of like growing up on my show.

Like Sean Flynn, who played Chase on my show, he introduced me to a lot of music that I would never have listened to in my life.

And I became a fan of it.

Like,

there's one group.

I always talk about this.

There's a group that was called Segu Ross.

I don't know if you've ever heard of it.

I've never heard of it.

Yeah, me neither.

And it's crazy.

They're like Icelandic, like they're from like Iceland.

And they don't don't sing like

melody songs.

It's like just sounds.

It's like weird.

That's actually cool.

Yeah, it's kind of, it's kind of, it's like ambient like sounds.

Like this guy, he makes like these very high pitched notes and like noises, but it's like not like, you know, the regular formula, if you would, of music.

But it's really good though.

Like I used to like listen to it on the plane to like go to sleep.

It's like weird.

But like, you know, I was always like introduced to new music as a kid.

So like my, my palette for songs is kind of like all over the place.

Yeah.

Like people get in my car and they're like, bro, we listen to a trap song, a Frank Sinatra song, a Whitney Houston song, a Lil Wayne song.

I'm like, yeah, I'm like, my brain's kind of like that.

You just appreciate music.

Oh, yeah.

You just love the beauty in every genre.

Yeah.

Like my kids, when they're in the car with me, they're listening to like James Brown, like Ray Charles, like Mariah Carey, Boiseman.

I kind of switch it up a lot.

Like I don't, especially for my kids, like they don't listen to like any rap music.

I'm with you on that.

I i think the programming with rap oh yeah like they don't listen i mean it's just gotten like so crazily out of hand yeah with the drugs and violence yeah you know and for me uh what i do is i i let them hear good music good like i want because i want them to understand quality music so that way when they do hear other stuff it's kind of like

you know what i mean yeah yeah because that's how I grew up you know like when I grew up we would go on like trips and stuff with my mom and my dad and like my mom would have like all the boys to men stuff the Whitney Houston and you know

Tony Braxton all this kind of stuff like that's kind of what I grew up listening to you know I feel uh did you feel like you had to grow up quick because you were working at a young age

Yes and no

I think we grew up quick in a way that we learned how to communicate with people and adults a lot better than most people.

Yeah.

But I don't think we grew up quick in a negative sense just due to the fact that like my dad,

both of my parents kept me and my brother very grounded.

Oh, yeah.

Yeah, so like, you know, we would be in L.A., we would do our shows.

We would do all these appearances and all this kind of stuff.

And then when we were done, my dad would be like, all right, are we filming?

We're done filming.

You're done filming.

Okay, cool.

We're going back to Atlanta.

And when we would go back home, we were kids again.

So we would be cutting the grass and cleaning the pool and doing chores around the house.

And like it was, it was, he took us out of that mode of like,

you know, because there is a,

it's an interesting world when you're growing up as like a child actor and child star because you do have the power to,

you know, demand pretty much anything at any point from adults.

Right.

Like you can be like, hey, can you go get me a

bag of chips and water and hey, I want to order a pizza.

Can you give me a pizza?

Like you can do that.

Wow.

You know what I mean?

And it's like,

because of the fact that, like, you're the star of the show, this person is here to basically fulfill whatever it is you need or want while you're on set.

And

my parents did a really great job of saying, like, hey, listen, you know, even when you're on set and we're asking for these things, we still had to be respectful.

We still had to be like, hey, oh, thank you so much.

You're like, oh, could you please, you know, go get this for me?

It wasn't like, go get me a sandwich.

You know what I mean?

And I've seen it.

You know, I've seen it with other people in the world.

Yeah, I'm sure you are who are just like, kind of abuse that power.

But for us, you know, my mom and dad would check us really quick, like, and especially if it was something we could go get, my dad would be like, no, you go get it.

The fuck are we talking about?

Go there and go grab it.

You know, but if it was like, if you're on set and you can't, you know, they're like, we need you to stay here.

I could be like, hey, could you please go grab my water for me?

Thank you so much.

You know,

so it was pulling us out of it kind of kept us to where we understood there's a, there's a big difference in, you know, when you're on set and when you're not.

Right.

Cause my dad always said, like, look, when you're on your shows and you're on your set, I got it.

You're working.

But when you leave there, you're my son.

You know what I mean?

That's your mom.

So cut that shit, you know, basically.

Like that stays on set.

That's important, man.

I feel like a lot of child stars did not have the.

Oh, yeah.

No, a lot.

Yeah, a lot.

Now, there were some that were really good as well you know like we grew up with a lot of them so it's like we got a chance to see who was who was who and who wasn't but i definitely feel like the ones who did kind of have that kind of kept a little bit of the longevity uh in it absolutely because a lot of them just can't recover right no it's and it's sad you know because

and a lot of times i mean

we we would see and we would know who the ones that were going to be that.

Oh, you knew in advance?

Oh, yeah.

You could tell because you're like, all right, this is not gonna, this is gonna burn out real quick.

I mean, because, you know, you're just,

you know, a lot of people were bigger than who they actually were.

Ego.

In their ego, yeah.

Yeah, that ruins a lot of different things, man.

Absolutely.

Absolutely.

And in this business, you can't have it

for multiple reasons, right?

I mean, and I think it's like that with anything, any business whatsoever, but there's always tables that are turning, right?

And I've seen it happen where there's this person who's here he's fucking huge and this person's here and this person talking down on this person and shitting on this guy and now this guy is up there where the ceiling is and now you're here and you're like oh I remember oh that's my boy and he's like nah you used to shit on me like you're not my boy like you know and I think that's another cool thing with us is like

You know, we always root for all of our people that we grew up with and we were around in our era.

And when we all see each other, it's always love yeah you know like you might not see them every day you might not talk to them on the phone every day but when we run into each other in passing it's just like oh my god and hugs and kisses and you share that bond right yeah you share that bond of like man we we we grew up in this shit you know yeah for sure it's kind of cool so like for me it's fun because you know I'll be somewhere and I'll see like

you know Miley on a billboard or some shit or I'll see like some of my castmates in a new movie or something and I'm like oh shit look it's awesome yeah you know and it's fun.

You know, it's always fun and it's always love.

I love that.

Do you think having your brother throughout the process really helped you too?

Hell yeah.

Yeah.

Yeah.

I think it was a, I think it was really cool because my brother and I were like,

we also have a kind of a cool record where we're both

the only siblings to be nominated for a daytime Emmy.

on two different shows.

Oh, wow.

Yeah, so we both were nominated for Emmys at the time.

He was nominated for that Sir Raven, or his show was nominated, and my show, Zoe, was nominated.

So we were both in the,

because most siblings back in our era were on the same shows.

Right.

You get like Tia and Tamara were on Sister, Sister.

You get like Dylan and Cole.

They're on Sweet Life.

Right.

You know, everyone, but we were the only two that were like.

Yeah, I didn't even think about that.

Wow.

Yeah, separate shows, separate networks.

Oh, yeah, separate networks.

Yeah.

Yeah, so that's pretty cool.

That is a random thing, but yeah, I can't even think of siblings on different shows right now.

Holy crap.

Yeah,

it's, you know it's it was uh it was a really cool experience because we learned that actually while we were there oh yeah

we were doing interviews and they were like do you guys know that you guys are the first we're like no we didn't know that that was kind of cool you know so did you know zoe was going to take off right away

no i didn't i you know um

it was it's actually funny i was talking about this uh recently.

I was actually on the set of my brother's show of That's the Raven.

And I used to, that was like my most fun memories of all time when I was a kid because that's a raven was like really like a family atmosphere or whatever.

It's like everyone knew each other for years.

So I was on the set.

I had auditioned for it

one day, and I was on set playing basketball or something.

And my mom, she came down the hallway.

She's like, You booked that show that you auditioned for.

And I'm like, really?

Oh, okay.

Like, you know, and

originally, I actually auditioned for Chase.

Oh, yeah.

Yeah.

That would have been crazy.

Yeah, so I auditioned for Chase.

And then

I guess they kind of like created this Michael character for me or whatever.

And

I was a,

I think I had a guest starring role technically on the pilot.

And then I guess after they, you know,

tested it.

When I got picked up, they were like, all right, you're a series regular.

Wow.

So that was fun.

And, you know, when we first filmed it,

it was a really cool experience for me because I did a lot of different shows when I was younger as well.

Like just guest starring roles.

Like I did The Parkers.

I've done

Yes Dear, which was another show that was back then.

And

The District and like the practice.

Like it was like a bunch of different little things when we were kids.

We just kind of do different shows here and there, you know?

Like Everybody Hates Chris and shit like that.

I was a classic.

Yeah, so

that was my first

role where I had like a full-time, you know, gig.

So for me, it was really fun, but the real cool experience was we were fully on location.

So, you know, most of the shows, especially the kids' shows at the time, were all on a soundstage.

So like my brother's show,

That's the Raven, Corey in the House,

Sweet Life, Hannah Montana, all that were on soundstages.

So we were completely on location.

We filmed in Malibu.

You know, we got the beach.

Yeah, that campus was beautiful.

Yeah, like, right?

We're in Pepperdine.

We got, like, the full campus.

And so that was the really cool part.

But when I realized it took off was

the second year when we went back to film the second season at Pepperdine

because we filmed in the summer.

So there were a lot of camps.

and stuff like that where people would send their kids for the summer camps.

Yeah, yeah.

So those kids were our demographic.

So that's that's when it got like hectic.

You know, there would be like, you know, fans trying to come up and see the cast and we would go to have lunch and where we used to eat lunch at the cafeteria used to be like super quiet and now there's like screaming girls there.

Yeah.

Yeah.

So it got like, it was like a full like turnaround from the first season to the second season.

And that was when I like realized like, okay, this thing is pretty.

Pretty big.

Dude, every kid watched our show going

three seasons, right?

No, we did five.

Oh, five.

Yeah, so I think on paper, it might be four.

But

yeah, I think one season was like 20-something episodes.

So the first two seasons were 13 episodes.

Got it.

And then

the third season also was like 13.

And then the fourth season was like 23 episodes.

So they kind of like stretched it.

Got it, got it.

And the movie, too, right?

Yeah, and then the movie as well.

Yeah, so.

Were the opportunities crazy after that show?

Were people just knocking out your door left and right um

yeah and yes and no so like there's a there's like a really um

a fine line when you're a child actor right so there's like the moment you're done like so for for instance for my show

we were done when i think i turned

or I was about to turn 18.

I think we like ended on like the end of 20 2007.

And then like 18 is when like my birthday's in January so maybe a few months later I was 18

so um you know from 13 years old is when I started yeah to like 17 turning on 18 it's like now you're in that transitional stage right so you're getting your money you're you know you're finding yourself right you're like dating girls and you're doing like now you want to be like outside with your friends and have fun.

So

there were a lot of opportunities that were kind of like presented but there was also like this

um

other side where you're just like i kind of want to just like hang out and like kind of like you know because you got to understand for

what i guess all of my high school and like into middle school all those years i was on set right you know so it's like and then when you're not on set you're still constantly auditioning and you're you know you're doing this award show and you're uh presenting this award here and you're going all these like different yeah things and functions and so it's like it was constant it was never just when you're on set you're every day is something right so like we used to do autograph signings that was like back in the days yeah back in the day it would be like

autographs yeah exactly right like we used to sit and i'll never forget it it would be like

you know we would do like uh there was a thing called the ronald mcdonald uh foundation with mcdonald's and uh we would have the whole entire universal backlot.

And they would just have every single kid that was on a TV show would be there.

We would sign autographs for like basically all day.

Yeah, right.

Yeah, like, you know, you just, I mean, literally stacks of like headshots.

And we were just like, you know,

we're sitting next to each other, like,

is your arm tied?

Like, my shit's done.

Like, you know.

But

those used to be some really, really fun times, man.

Like, I think,

I think that

the culture of film and television kind of has obviously swayed away from it.

Like, I mean, most shows don't even do 20 episodes anymore.

It's like five to ten.

Yeah, like most shows now, you're like getting a good like five to eight, honestly.

Yeah.

We're being honest.

But even the top ones, 10 might be max a season.

So I think we kind of were the end of like that golden era of like television where, you know, people come up to me all the time and they're like man you're my childhood man like you were my childhood and I'm like that's a really cool warm thing to like hear

But it kind of sucks because like my kids they don't have like shows like that,

you know, yeah, my like, you know, my my oldest is nine

and like I took her to the kids choice awards last year

and I was like, she's gonna be so excited.

She's gonna get to see her favorite,

you know, people or whatever and she was like all she wanted to meet were influencers that was it like not one person like i think there was one or two girls that were like on a show i think like henry danger or something that she wanted to see uh but like everyone else was like influencers crazy times have changed man cartoon network just went under

did you see that yeah like in it a couple weeks ago wow so i wonder how these networks are gonna adapt because now people watch stuff on netflix and hulu and stuff yeah man i think uh

i think think it's good, but I also think that

what I truly believe is they need to bring back sitcoms.

Right?

Like, I think that

all of your streaming platforms, they're going with the fact that people are

trying to change kind of

the landscape of film and television.

But I really do believe that sitcoms were like, something that people looked forward to.

Like,

you know, and obviously maybe the format can change up a little bit.

Yeah.

But I think people, like, don't get me wrong, there are a lot of great shows that people watch and they love to watch them, but something about that sitcom and that live audience that just did something.

Right?

Like, because

when my brother's show, for instance, That Saraven, they filmed in front of a live audience.

So.

I didn't know that.

Yeah, so that was like.

So those laughs were real.

All real, yeah.

What?

I thought they just edited those.

No, man.

That was all real.

No way.

And it was the most fun experience.

And I think that was why as a kid, I really enjoyed being on that set because my show filmed like most shows film now, right?

You're just on set, filming, you go home.

But on my brother's show,

they would do a table read on Monday.

So they would go out and they would have...

You would get there early on Monday.

All the cast, whoever's the guest stars would be there.

We would all sit in a big room, big table.

The producers, the writers, the cast, the director, they all sit there and they would read the episodes

fully through the entire episode.

So they go from start to finish with everyone reading their roles, right?

So then Tuesday comes around, they block.

They just say like, okay, you're going to come in through here.

They go on the set and they kind of block through the

shots.

Wednesday, they do the same thing, rehearse.

Thursday, they film.

And then on Friday, they bring in a live audience.

So on Fridays, that used to be my, that was my most fun because I used to love just being a part of it because it was such a unique experience where,

you know, your favorite TV show, you could go sit in the audience and watch them film it.

Right.

So, you know, you got people that are like super craze fans, all this, they're in there, they get a chance to like be right in front of you.

And it's like a play almost, right?

And

For me, I felt like that was like a very warm

part of television that has been like kind of taken out of the equation.

Right.

And I feel like with Netflix and Hulu, you guys are, it's still big enough to where a great sitcom would still work.

You know what I mean?

Where you could have people come in, sit in the live audience and watch it.

Because some of the funniest moments happened while you were on set watching them film.

You know, because as a director or as the producers, They would go off the laughs, right?

So you might have wrote something that was funny.

and let's say raven did this joke four times and people laughed but it didn't really now raven does something that no one wrote down and the entire audience goes crazy they're laughing they're they're falling out their seats and then the director goes we're using that i love that so it's kind of improv exact oh yeah a lot of it was improv wow oh yeah a lot of it was improv for sure like and a lot of the great shows that we watched back in the day, some of the funniest moments were improv that they kept because of the fact that you wrote something down.

It was funny, but what this person did was a little bit funnier and it was a unanimous decision.

You couldn't go in there and go, read it how it's on the paper because guess what?

This person just trumped what you wrote on that paper.

Yeah.

Because now everyone is screaming, laughing.

They're like, and then now the director might go, hey, do that again.

Try it one more time.

Do it one more time.

Just like that.

She does it again or he does it again and it's funny and everyone laughs again and they're like, all right, we're keeping that.

Scratch what we had at first.

We'll just keep that.

It's going to be a part of it.

Facts.

So I think it also helped with the creativity of television.

Yeah.

Because now everything is so by the book.

Everything is so scripted to the point where it's like, stick to the script, stick to the script.

Because guess what?

You don't have that backing of the audience.

You don't have that backing of like a raw moment.

Where no one was expecting it and everyone died laughing.

Right.

And you were forced to put put it in there, you know, because that was a really cool thing too.

And I think that's why even with me, like when I did

BMF,

I improved a few times in there.

And,

you know, a couple of the actors who were there were kind of like, damn, you're just saying whatever the fuck you want to say.

And I'm like, but I came from that, that era where it's like, look.

All right, this is cool, but like, this is how I would have did it, or this is how I feel like it should be said.

And, you know, and one of the cool things about that is when you watch the show and you sit back and you go, okay, you watch it for the first time, you know, let me see what they kept and what they didn't keep.

You know?

And then you watch it and you go, okay,

I created that line.

That line didn't exist.

I said that shit on my own.

And then you realize like, okay, you know, that's what, to me, is really truly the art.

of film and television.

Absolutely.

Is being able to express kind of your feeling of how you would want this to be interpreted.

You know, like I watched a thing the other day about

Denzel's line in Training Day.

The King Kong ain't got shit on me.

And

their director, Antoine Fourquis, says that was completely unscripted.

No way.

It wasn't in the script.

Wow.

Right.

And those are those things where it's like

when you come from that.

side of the film and television side you understand like those are the best moments because you can't

you, you know, who would have thought that while they just had the cameras rolling, he just said this, you know what I mean?

And, and not only him just saying it, but that being the most iconic line of the entire movie,

right?

You can't write that.

You can't write that.

You know what I mean?

So it's like, those are the things that I pride myself on is like, just trying to be a little bit different.

Like, obviously, you know, you stick to the script as much as you can.

And like, you know, and also knowing when to back off.

Right.

That's what a lot of people don't have.

It's like

knowing, like, okay, you're trying this and the shit's not working, like, leave it alone.

Yeah, you know what I mean?

Like, that's another skill that a lot of people need to adopt: okay, look, you could try it out, but if it's not working in the way it should work, leave it alone.

Yeah, go back to what it, you know, what's on paper.

And, you know, and like, I just try to give it kind of a variety of things sometimes when I'm in there.

Absolutely.

I love that.

Seems more natural, too.

It's like, oh, yeah.

It's totally natural.

It's just from the heart.

Why do you think studios stopped going away from live audiences?

I don't know.

I think it may be a mixture of a lot of things.

Probably liability, maybe.

People are getting riled up.

Well, no, I mean, like, we never had any bad instances on our sets or anything like that.

But, I mean, I think that nowadays, like,

for some reason, I feel like

people are a lot more afraid of people.

Maybe COVID did it.

COVID is one thing.

But just, I don't know.

I mean, maybe like all these like school shootings and

kind of like security risks and stuff as well.

But like, I'm not sure what it is.

But

that feeling, man, was like, it was something about it that was just amazing.

Yeah, it sounds incredible.

I mean, because even if you think back to the old days, like I Love Lucy, it was the same thing.

Like, that was black and white television, but it was still a live audience who were sitting there watching this person act out these things and they're dying laughing in the audience.

And it also created

kind of like this security in the fact that like, oh, this is funny, right?

Like when you hear the laugh track go off, you get your laugh kind of out of it almost, right?

You're like, no, it makes you laugh.

It makes you laugh.

Like, right?

Cause you're, or, or sometimes even me as a kid, like, I remember not knowing

sometimes you'll hear a joke that you.

probably didn't get like it kind of went over your head but you see everyone else dying laughing so you're like i guess that's funny

right you're like i guess that's funny like why is that funny you know so it's like you kind of it kind of teaches you like what's what and like i don't know i don't know why they did it but i think truthfully if they brought it back i think it would create such a cool nostalgic moment for people i agree because even towards the end of a lot of shows a lot of sitcoms they were starting to use the laugh track

So you weren't wrong on the fact that like, oh, I thought they just put that in there.

But it was only towards the end of like

the sitcom era when they went away from live audiences.

Yeah, yeah.

Something special about, they might be worried about just social media leaks, like with phones.

That part too.

Because when I went to the Kevin Hart show, they made us lock our phones.

Yeah, yeah, they do that a lot in stand-up, though.

Oh, yeah.

Yeah, well, because they have to, because for one, a lot of comedians, you know, they work on their material in a lot of different places.

So, you know, one person leaks it and it's like, I heard their jerk already.

You You know, that's kind of why.

That makes sense.

You know, because when they're going to city to city to city, they're saying the same jokes.

Right.

And you're a new audience.

So you're like, oh, my God, this is hilarious.

But he said it in Houston,

L.A., you know, so when it leaks, if it leaks on the internet and everyone watches the whole thing, it's like, all right, we've seen your set now.

Yeah.

Now you got to switch it up.

I feel that.

Would you ever do stand-up?

Oh, I do it.

Oh, you do it?

Yeah.

Oh, I didn't know that.

Yeah, I do stand-up.

I work a few places.

There used to be a place on Sunset that I used to do, the Sunset Rooftop with my boy Cameron

Tori.

That's Joe Torrey's son.

He's a great up-and-coming comedian as well.

And then I also work

out of Uptown Comedy in Atlanta.

Okay.

So, yeah, my boy Daryl Quick down there,

he always calls me up.

He's like, hey, man, what you doing, man?

I'm like, I'm chilling him.

What's up?

Bring your ass down here, man.

Come on, get on stage.

Oh, see you nice.

Yeah, because

he actually,

like, I went to do one where I was like, kind of like, you know what, I want to try it out.

Because people always tell me, like, bro, you're funny as hell, bro.

You need to do stand-ups.

I went up there and did it.

And

I purposely went up without any material.

Wow.

Right?

So I was like, you know what I'm going to do?

I'm just going to go up here.

I'm just going to talk shit.

And I'm just going to like.

Just be myself and see if that will get laughs.

Yeah.

Because I think the main thing

that I incorporated into my stand-up is we learned a lot of things when we were young um one being know your audience right

so i've always remembered that as a kid and i kind of put myself in a position where i'm like okay well look if i go up here like i'll i'll literally sit in the back and just watch everyone i'm looking at this guy this lady how she's drinking her drink how many drinks this person ordered how much food this person ordered all this shit and i'm just like okay i'm like all right i'm gonna talk about this guy i'm gonna gonna I'm gonna ask this lady a question she looks interesting right and I'll just and I'll what I'll do is I'll go up and I'll go off of that right and then I'll kind of I may have a few things in my head talk about right or like maybe like something about the city or something like that but that was how I started so now I'm gotten a little bit more seasoned where I'm like okay now I'm writing material because uh Daryl, the guy I'm talking about in Atlanta,

he runs that club there.

And he basically was like, yo, man, like he was like, you're naturally funny, but in order to take it to the next level, you got to write some jokes.

So I'm like, all right, cool.

So now that's what I like really pride myself now on is writing the jokes, setting up the punchlines, dropping them.

And then when you see, you first get that feeling of like

starting it off, then you get to the middle, then you get to the laugh, and it's like, it works.

Then it's like, all right, this shit's kind of addicting.

I love that.

Right?

You know, it's kind of fun because it's a really hard thing to do to make people laugh.

And especially different audiences.

Oh.

Right.

So for me, what I learned, like I said, knowing your audience is

some, I've watched some comedians have a bad situation, right?

Or a heckler, you know, something, or like the audience starts booing them.

I've never been booed.

Nice, not compliment for sure.

But

I've learned and that

it's about

knowing your audience.

And some people will have set jokes ready to go, right?

But they won't look out and see who their audience is.

And that's where you shoot yourself in the foot, right?

Because essentially it's like being

a quarterback and not reading a defense.

You're going to get fucking blitzed.

And that's what it is.

So like some guys will come out and be like, oh man, I got this shit I've been working on.

It's just going to be funny.

I'm talking about fucking um

you know single moms i'm joking cracking on single moms yeah guess what your fucking audience is 90 single moms right and then you're now you're saying jokes and they're like that shit's not funny

now you got someone in the back screaming at you and you're like oh shit i thought this was gonna work or you know you're making you know you're making like a bad race joke or something or you're talking about a certain group of people and you're not looking at who's in the audience so for me I've I've always stayed kind of away from

mostly racial I don't do like racial shit I don't do

too many

there's someone getting canceled flower now yeah Andrew Schultz yeah yeah but exactly right so some people and don't get me wrong right I do feel like comedians and a lot of comics do feel as though comedy should be a raw expression where you should be able to express yourself in in any way.

But it's also

the environment that we're in.

Things change, right?

That's why he got, you know, a lot of comedians that had fucking specials that came out in the 80s, had to come out and apologize.

Like, hey, man, like, I didn't mean what I said back then.

Like, you know what I mean?

Shit's changed now.

Certain words you can't use.

Yeah, certain words you can't use.

So it's like, you know, just, like I said, knowing your audience, knowing that times are changing, you know, you can, you know, you can say whatever you want, but there's consequences and repercussions for everything.

So, you know, when people are like, oh, there's freedom of speech.

Well, yeah, there's always freedom of speech.

You can, your mouth can open up and say ever the fuck you wanted to say.

But if I were you, I would make sure it was something that's not going to get you canceled or have someone looking at you in a way where they're like, yo, what the fuck was that about?

Yeah.

You know, the old tweets thing, I mean, because certain words were normal 10 years ago.

So I'm not a fan of people getting canceled over 10 years, old tweets.

Absolutely.

Yeah, that's true.

I mean,

man.

you know it's but it's it's kind of ironic that like the world that we live in now it's like uh

you know you get especially you know who I feel the worst for though honestly are like the the very old people right like the people that are like their 80s and like their like 90s and shit like I

like I kind of feel bad for them in a sense because it's like yo This person can't help it.

If you were 85 and something and you were racist in the 50s,

no Instagram or Twitter is going to stop you from being racist now.

it's kind of like but I do feel like it's a it's pushing in the positive direction where nowadays you have

you know Everyone's kind of mixing and mingling a lot more than they were back then obviously right it's like it's not the same as it was during the segregation era or it's not the same as it was during like the Jim Crow era so you know clearly in the next 50 to 100 years

you know I feel like the word racism will not be around i hope so that'd be cool yeah i don't think i don't think so because, you know, it's too many black kids with a white mom and there's too many white

kids with a black dad.

Yeah, by then everyone will be mixed, right?

Yeah, exactly.

There's too, like, there's my mom's Asian, my dad's white, or my mom, like, it's way too much to, you know,

to go backwards.

Right.

Right.

Like, I think, you know, back in the day, I mean, you had people who hated.

the Vietnamese just because we went to war with Vietnam.

Right.

Right.

Like, they never met a Vietnamese person.

They were just like, those goddamn Viet Cong, right?

Like they didn't, they didn't know.

They just know what they saw in the media.

Right.

And I think that nowadays, we live in an era where people question the media and people combat the media and they go, what the fuck?

That shit doesn't make any sense.

Right.

But back then, it was like, if it was on TV, they're like, oh,

well, it's all in 60 minutes.

It's got to be true.

But now I think people are going to go fact check things.

And they're going to,

you know, they're going to, you know, you got fucking social media fucking and

those guys who are like fucking digging up everything.

Like, no, that's not true.

You know, so the fact checkers.

Yeah, the fact checkers, man.

Like, you know, it's a, it's a different time that we live in.

And I think it's, I think it's going in a better direction than where we ever came.

I'm a fan of it.

Have you been canceled yet?

No.

Well, it's gone.

Yeah, right.

Yeah, I hope never to be canceled, but like, you know, I think it's all about just like

steering clear of

a lot of shit that's going on man like and and sometimes like me and my brother were just talking about this we were very fortunate to have training at a very young age where it's like watch what you say yeah watch what you do watch who you hang around right

and i think what's going on right now is there's a lot of people that are getting a lot of money a lot of influence, but they're not getting a lot of knowledge on how to maintain it, how to keep it.

Right.

So, you know, there's a big difference in talking with your boys, when you're fucking saying whatever you're saying in the comfort of your own home.

There's a big difference when you're a streamer and you have cameras, you know, on and you're in your room and you're talking with your boys.

You're saying some shit that probably is not good for your stream.

Yeah.

Right.

And I think that's what's happening a lot too is people are filming so much shit to the point where there's no real on and off switch

right yeah like i think like for you right let's say even in your situation you come here you set your stuff up you sit down you turn it on right yeah there's a big difference and like i see like a lot of these influencers are like i'm gonna stream for 20 hours straight like i'm gonna like bro you don't think you're gonna slip up once in there like you know what i mean like you don't think you're gonna like do something that's someone's gonna be like hey yo like yeah what was that you know so it's like you know sometimes i think it's just best to like some people to like

take it and take it in spurts you know like do what you got to do get off of it go back to reality get you know do your stream do this do whatever but kind of give yourself time to like acclimate and go okay well cool like that's done now i'm back over here you know i think the cameras in everyone's faces kind of like

it it it increases the chances oh yeah of you slipping up 100 there's streamers that do 24-hour streams.

Yeah.

I mean, like, come on.

Like, you know, there's people who do that, and then they're like, they make smoke weed.

And they're like, oh, that streaming service doesn't allow you to smoke weed.

And it wasn't even them.

It was just their boy that was like, oh, what's up, bro?

He comes in there smoking.

They're like, you just got my stream shut down.

Yeah.

Because he didn't know.

He just walks in, like, oh, I thought we were just chilling.

For real.

I didn't know you were streaming right now.

Like, you know, there was one where a guy walked into a public restroom and he brought the camera in there and he got banned.

Exactly.

Right.

It's like, so I think that's,

that's a, that's a tough little gray area for like what

the influence are because, you know, now the influencers are, are, they're influencers, but they're pretty much like celebrities in these days.

In these new days, right?

They're like what you were back then.

Exactly.

Yeah.

Exactly.

And, but

going back to the training, it's like, but we knew how to be like, okay, look.

You know, someone puts a camera in your face, you're not going to be fucking talking about something crazy.

But a lot of these kids nowadays they're just saying what's on their mind saying like whatever the fuck they want to say and then they're like oh you can't cancel me for that i was just speaking what i wanted to say yeah well that's not how you do it here you know i think the problem with streamers also is they have to constantly impress and one up their last stunt yeah man yeah i've seen one where they're like i think what is it uh it was kai sanai when he like brightly he his friend set the fireworks off

or something like that and i'm like that shit it was it was funny but at the same time, it's like, you know, when you're influencing younger kids, you get some kids who may not understand that there was a, a guy with a fire extinguisher on set, right?

Or there was a guy who was there to make sure this place didn't burn down.

Right.

And then you're going to get the next kid who's going to go do that at his mom's house.

He's going to burn that shit down.

And then they're going to be like, and then guess what?

It's going to flow back somehow, some way to you.

Right.

So I think that the responsibility of a lot of them should just be like, look, you know, even just throw a disclaimer up.

Yeah.

Hey, everything you're seeing right here is not, you know, this is, you know, because a lot of people believe a lot of things that they see now.

Yeah.

And I think it's important to differentiate what's real and what's like something for the entertainment of my stream or of my, you know, 100% channel.

Did you see iShow speed jumping over the moving car?

Yeah, yeah, yeah.

I've seen that shit too.

Crazy.

Yeah.

But kids are going to think they could do that.

Of course.

They're going to be in the hospital.

Their parents are going to be like, where did you get a dumbass idea like this?

And they're going to be like, oh, I watched it last night.

Which is, yeah.

But, you know, I commend those guys, man, because at the end of the day, they're creating something out of pure entertainment.

They're, you know, they're owning their own shit.

They're putting it all together, just like you, man.

I commend you as well for everything that you're doing.

Because at the end of the day, everything always changes.

It always moves in a different direction.

and with you guys being on the forefront of it it uh it gives a lot of people hope to say hey you know what there's other things that i can do to make a living there's other ways that i can like show my talents you know and and it's not you know it's not always exactly like how our parents grew up right right because back let's just say shit 30, 40 years ago, I mean, like, if you were a 15-year-old or a 10-year-old, or like, let's say 50 years ago, if if you were a 10-year-old or a 15-year-old, you're getting like army brochures.

You're getting, you know, fucking, you're going to the Marine Corps or you're going to learn, you know, this or do this or go to school and be this.

And like nowadays, you got kids who are like 10, 12 years old.

Like, I want to be an influencer.

Right.

I want to have a YouTube.

I want to have my own podcast.

I want to have, you know, so

those are really cool things that will create, you know, a lot more influence, I believe, in the future than any other thing else yeah i agree it's a new era for sure i was on your wikipedia it said you got married in vegas

did you do the overnight wedding uh it was like yeah yeah one night like oh yeah walked in there and just did it no what yeah

that's crazy see my previous guest did that too i didn't know people actually did that well you know it's so funny man like i never like i never um

I'm one of those people who I always wanted to do that.

Yeah.

Because I always saw

that in movies and shit like that and i always thought that was so fun and like cool to do like um but like one day i'll probably have like a real like wedding and like really like get married married but like i just did it because it was like fun like yeah

your wife was down she's like let's do it yeah

how drunk were you guys

not that drunk not not that drunk like i mean we pretty like i mean we were drinking but like yeah not not too faded um and i remember it was um

we went there and then it's so funny because she actually said that uh it was later on.

We found out, like, that's where I guess

Elvis?

No, not Elvis.

Travis Barker and Oh, Kardashian, one of them.

Yeah, one of them.

That's where they got married too.

And she was all like, that's where they just got married.

I'm like, oh, shit.

We went there.

We did it first.

But clearly, we weren't the first.

That's wild.

How worried are you about AI?

Because now they're saying AI is going to replace actors.

They're going to license their image and likeness and then replace them.

Yeah, man.

Yeah, AI is trippy.

Yeah.

It's very trippy.

I think,

I mean,

you know, not just actors, right?

So I think AI is really insane because I've seen some shit in the past few weeks where it's like, even with music, right?

Like, you can type in, I want to make a song about falling in love, and they will literally create a song that's like completely licensed free of a love song.

Wow.

And I'm like, this is going to put a lot of people out of business, not just actors or thing, but like songwriters,

music producers, script writers.

They got them for scripts now.

Yeah, there was that strike, right?

The writer strike strike.

The writer strike, and that's what it's about.

But I think that

if, you know,

the higher-ups,

if we're being honest, the higher-ups will do this.

This is what I believe will end up happening.

I believe they'll still keep a few people on payroll, right?

Say, hey, look, we're going to keep a few writers here and there, we're going to keep this person here and there.

But what they're going to do is they're going to

start

comparing things to this

and say, which script do you like better, this one or that one?

And when people go, I like this one.

The more people that choose the AI version, it's going to fuck up a lot of things.

Because now it's to the point where

you don't know it's real anymore.

There was an Instagram page that I followed

and it like blew my mind.

I was like, I'm looking at the photos and I'm like, this girl is like perfect.

I'm liking the picture.

And then I go, I look at it again.

I'm like, is this real?

So I sent it to my boy, Griffin.

My boy Griffin Phils, he's always ahead of everything.

He knows, he works in the industry.

He tells me like all the shit before it's going to happen.

He's like, yo.

AI is about to do this.

They're doing this with the AI and all this.

I sent it to him and I said, bro, is this real?

Or is this like, he's like, no, bro, that's AI.

No way.

I said, you're lying, bro.

I'm talking about like beach videos, like

the water running up against her.

Like, like, it's like the, and it looks so real to the point where I had to like look at it a few times.

I'm like, I sent it to him.

He goes, no, bro, that's AI.

Damn.

And I'm like, imagine that, right?

Like, now you're, now you're going to a space where.

You're going to augment reality in real time where people are going to be like, they're never going to know what's real and what's fake anymore.

Right.

Some of these actors are making millions.

So, from their point of view, I could see why they would want to replace them with AI.

Absolutely.

Absolutely.

Because, guess what?

Now, I can license your face and pay you pennies on the dollar.

I mean, technically, I'm not paying you, but use your face, name, image, and likeness and do the same thing.

They're saying they're going to do that with dead people, dead artists, dead actors.

Oh, yeah.

And that's why I think a lot of these college guys need to be weary of the NIL deals.

Yeah.

Because,

you know, we learned at a very young age, like your name and your image and your likeness is a very, very, very like

sacred commodity.

Right.

Right.

And I think that

everyone got blinded by the dollar to the point where they're like, oh,

these guys are getting paid now.

They got their NIL deals.

They're all getting paid.

And it's like,

that's not how you want to get paid.

Right?

Because the NIL is your name, image, and likeness.

Yeah.

Right.

Which means, in a sense,

you can really kind of, once you own that, or let's say they own it or they lease it for whatever amount of time, that means that in this realm of this new generation of AI, that person who has the rights to that name, image, and likeness can do whatever it is that they want to do with it.

Because you have to look at it the same way as you look at a song, right?

Whoever owns the masters and the rights to a song can go license it to a toy company.

They can go license it to

a TV show.

They can go license it to wherever they want to go do it because they own it, right?

They own the masters.

They own it.

It's the same thing with your face and your name and your image.

So they could just use it in ads and everything.

Absolutely.

Absolutely.

Especially when you add AI to it.

Shit, you put a body, throw the face on there.

Go ahead.

Pay us whatever you want.

The voice is the easy part.

Oh, yeah, the voice is very easy.

Because, I mean, now, you know, um

it's it's a very wicked game right like that's just a that's a touchy subject because i feel like

give it five to ten years you're gonna start seeing lawsuits you're gonna start seeing these guys they already started the drake songs yeah they're gonna start coming after these people like yo you know what like you guys got my face on this i didn't get paid for this and they're gonna be like oh we don't have to talk to you

you forgot your name and your image and your likeness.

You signed away for half a million dollars.

Yeah.

Right?

Like if I came to you right now and I said, look, I'll give you a million bucks, but I want your name, Sean Kelly.

I want your fucking face

and your likeness, which is literally your height, your ears, your glasses.

I want all this shit to be mine for a certain amount of time.

If you don't think that I'm going to be hustling like fuck to put that shit everywhere that I can during that time period, then you're out of of your mind that's wild you're out of your mind and that's why in music when you hear these people say like oh i want to own my masters or oh like i'm trying to get my masters or oh i own my masters

i tell people all the time i said you know the record companies have that shit in a chokehold for a reason right people think that music makes money on the on the radio They don't understand the real severity of like when someone owns your masters, like they can go take your song, put it in a fucking toy.

they can go put it in a movie they can go put it anywhere they want and guess what when you hear a song in a movie someone's getting paid right a lot when you when yeah there's deals to be made like there's not it's not just like someone said oh yeah you want to use it go ahead no someone's sitting down and there's someone on the phone saying hey we want to use it we'll use like 15 seconds of it how much

Those artists are never seeing that money.

Really?

Most of them are not.

Wow.

Yeah, I saw Lil Wayne dealt with this, right?

Yeah, most of them are not seeing the money due to the fact that the labels, like I said, they own it, right?

It's the same way with your name, image, and your likeness, right?

That's the reason why Prince changed his name from Prince to the symbol, right?

It was because he said, okay, he found a loophole.

Okay, you guys own Prince.

So now I'm going to be the artist formerly known as Prince.

You know what I mean?

Yeah, Taylor Swift did this, right?

Yeah, it's the same thing.

He made a whole new album.

Yep.

And changed a few words.

Yep.

Because at the end of the day, it's like

they've been doing this because the system has been there for years.

It's been before we were born, people were being screwed out of

shit before, right?

So I think now I think more people are just being aware and hip to it.

And I think social media also helps, right?

Where people can go out and talk about it and it spreads like wildfire when you hear that your favorite artist is, you know, trying to find out where their money is.

Yeah, it seems like more of them are going into that, right?

Oh, yeah.

Yeah.

Most of them are

either halfway there or and a lot of time that's why they're not getting the big push that we're used to seeing from them, right?

You're used to like, you know, like, let's say you just said Wayne, like

when Wayne used to drop, it was like everybody knew Wayne's dropping.

His album's coming out.

But it's like when you go independent, now you're depending on that core fan base

because you get the lion's share of the money.

But now you're not getting the machine behind you anymore.

Right.

You know, because the machine is what keeps keeps you at the top of the the charts, is what keeps you in the front of the headlines.

It's what keeps you, you know, getting nominated, you know?

Yeah, it's like it what it's what keeps you in the public eye.

So you got to kind of pick your side, right?

Yeah, you pick and choose what you want to do, but I think that sometimes

it's best for people to sit back and and really

understand the business side of it because the business is where it's at.

Yeah.

You know, like I, there was a, there was a toy I bought my daughter one day.

It was a, when she was like really little, it was like one of those rolling

kind of trucks things.

She like like an ATV type thing she rolls on.

She hit a button and it played like a Bruno Marr song.

Really?

On the on the toy.

And I remember saying like,

do you know how much money

just that 24 karat song being played for like five seconds on this toy how much that deal was worth right

and when people they think like oh they sold this amount of records they sold this amount that's all the

normal fans and normal people of the world that's all that they associate with how much money you make off of a song they associate it off of like oh they sold two million records

that's the number that they

Just dangle in your face because they want to keep people oh you didn't sell that many records Okay, but this song was on every movie.

Song was on this soundtrack.

Song was in this toy.

Because you got to understand,

in order for that toy company to put that song in there, there had to be a licensing deal.

Someone had to be on the phone.

Someone had to sign off.

Someone had to give a number.

Someone had to agree to it.

And then they had to go, okay, that's fine.

Go ahead.

But meanwhile, your artist is somewhere going,

I didn't see that.

You know, and that's why a lot of them are finding out about records and stuff.

They're like, yo, my song is in this movie i never got a check from that crazy you know yeah because we we did a uh we used to do a lot of sync deals and stuff back in the day with uh this guy mason cooper really great man um we used to go to his studio in uh uh

is it studio city or like valley village and we would go in there we would record songs with him and uh he really taught us how to put you know the records in into movies tv shows and um still to this day you know some days I'll get a check

in the mail that'll just be like, you know, from this film or, you know, this movie played this amount of times.

And then

also David McKenzie, man,

he was another person.

We put songs in a few television shows and projects that

we worked with together.

So

we were schooled by the OGs

who were kind of like, yo.

This is how you do this.

This is how you can, you know, always have a little bit of flow of money.

You know, if you're this movie does a lot, or someone watches it, you get paid.

Yeah.

So, is it similar in the entertainment industry where the guys making it are making a majority?

Um,

yeah, but I think that in the entertainment industry, as far as like television and film, it's a little bit more, um,

it's a little bit more even playing field, right?

Because,

you know, we've seen a lot of artists who've who are very famous, right?

And they're

bleeding in a way of they can't get their album out or they can't get the funding or the label is saying, oh, we paid you for your first album and, oh, it didn't do well.

But like in television and film, everything is very

direct, right?

So it's like,

that's another reason why I kind of got out of the music side of stuff because I kind of took a break from acting and really focused on music for a very long time.

But what I started to notice is you have a lot of artists who are very talented, who have very great songs, but they can't put it out.

Right.

Like you, I mean, you've seen it, we've all seen it where we're like, yo, why hasn't this person dropped yet?

And they're like, blame the label.

All the time.

The label won't fucking let me drop my records.

And they're like, you know, and they're, they're, the artist is just as upset as we are, right?

But I think the cool part about the film and television side is

Once you're on a television show, you know how much money you're getting paid.

Like, you know how many episodes you're doing.

You You know, you're, your only limbo is just, are we coming back for another season?

Right.

Like, so that's another reason why I kind of went back to it and was like, you know what?

More steady.

Let me stick with what I know and what's definitely more steady.

Now, obviously, it's still a

industry where you have to kind of be chosen unless you create your own

films or stuff like that.

Like, that's why, that's what I'm working on now.

So I've written like three or four scripts.

Nice.

And I'm just in the process now of like the ownership of saying, hey, look, I know all of the actors and actresses that are in the top shows right now, you know, because I grew up with all of them.

Right.

So it's like now we're all kind of coming together.

We're on conference calls like, yo, I need you, you, and you for this movie.

I want you for this show.

Let's, let's all come together.

We all produce it.

We all put our heads together, you know, to get a good producer, get this, because now it's like

we're we're in an era now where you can create and you can say, Okay, look, you know what?

I don't have to go in and pitch this a hundred times to the network.

I can go straight to my guys and go, hey, yo, let's shoot this shit.

And then we'll pitch it.

Yeah.

You know, or put it out on our own and see what kind of traction it gets.

Because some of the networks have lost their power, right?

People are going to streaming services.

Absolutely.

Absolutely.

And a lot of it is going from

just some of the people that are higher up that are just not paying attention to what's going on.

You know, I mean, it's just like with music.

I mean, you got fans that are begging for a Lil Uzi album.

Or you got fans that are begging for a Playboy Cardi album.

Or you got fans that are begging for a new Taylor Swift album.

And you have these people, these artists that are fighting battles for themselves.

wanting the same thing and they want to put it out for you.

And they're fighting the same battles that you guys are.

And most of the fans don't know.

They're blaming the artists.

They're like, yo, we've been waiting for fucking four years for this shit.

And they're like, yo, it's not up to me.

And I think that it's,

I think it's unfair that a lot of them kind of,

they still have that mindset when realistically, as a label or as any other entity, if you could sit back and go, pump this shit out, I'm sure you, everyone will be happy, right?

On on all sides.

And because a lot of times, I mean, now

it's nowhere near as expensive as it used to be to roll out a project.

Right?

Like, I mean, shit,

you can go put a movie out and say, hey, look, I'm going to pay

you

and like five other influencers to talk about it and create a buzz.

Right.

You don't need billboards anymore?

Yeah, that spreads like wildfire.

We're not paying five million dollars to have a billboard on sunset and this and that and that, right?

Like, as it used to be, right like i remember there was a place on uh on uh santa monica it was a building that had a humongous apple um

apple advertisement for years for years and the guy who ended up selling the building he was like um

the the new owner wanted to keep the uh the apple logo there and the guy goes no i'm buying another building and that my deal with them is moving to that building you're not getting that deal so he's like he just sold him the building he's like no you don't get the advertisement space on the outside like that's dumb that's separate yeah he's like no you can have the building though enjoy like that's crazy but you know so now you know you don't have those you know it's it's it's way easier to pay someone like speed oh i'd rather pay speed 100k yeah i'll pay you 100k to say this movie's coming out in october that would converse so well it will converse way faster And then you're going to get real-time

feedback, right?

You're going to get like literally instant feedback where you're not having to go through, you know, days and days of, no, you're going to see people are going to be like, that shit looks trash, or they're going to be like, yo, I can't wait to see it.

I've never bought off a billboard personally.

Exactly.

Right.

So it's like, that's the era we are in now.

Yeah.

I mean, you get a, people are more, I mean, you'll see an Instagram ad that might make you go, hmm.

and go on Amazon before you see something on a billboard.

Oh, 100%.

Yeah.

Chris, it's been cool, man.

Where can people keep up with you and your next next project?

Okay, so my next project is a film that I'm working on that I'm also going to direct.

I'm not going to star in it.

I'm probably just going to do a little cameo in it.

But it's a horror film.

It's really cool, great cast.

That's my main focus right now.

And

you can also catch my episode of BMF.

Episode 307.

Fun little thing.

But my Instagram is Chris Massey, TMB.

Um,

yeah, man, it was a pleasure seeing you.

It was blast, dude.

You gotta come, I gotta come back, man.

Do it again.

Yeah, we're gonna do it again.

We're gonna ball.

Yeah, we are.

Yeah, and that's another thing.

We're gonna hoop.

We're gonna hoop.

Let's do it.

Definitely make it happen, bro.

All right, thanks for watching, guys.

As always, see you next time.

Yes, sir.