How a Nesquik Addict Built a Viral Beverage Empire | Joelle Weinand DSH #932

If you think of oats or like even almonds, like they're not fatty, they're not rich, so you don't get that like creamy texture from them.

So you have to add fats.

And that's a big thing that we do differently: use a lot of cashews.

Because we do that, we get all of the texture, all of the protein, all that comes directly from the nuts, and we don't have to like use fillers and just extra garbage to like give it a mouthfeel and give it texture.

All right, guys, Joe from Nutcase here today.

Thanks for coming on.

My pleasure.

Good to be here.

Yeah, gearing up for the poker tournament tonight.

You excited?

I'm hot.

You're a player, so you got a little edge on everyone.

So I'm not playing tonight.

No, you're not.

I'm here rooting Ninja on tonight, and then we have our own game on on Saturday as well.

Did you give Ninja some lessons?

He would kill me if I said that.

Yeah, we're very competitive.

But we try to give him some pointers, but he's got the hang of it.

I love that.

Where'd you get that competitive nature from, you think?

Oh, I don't know.

I always had it.

I grew up playing competitive boys hockey.

Really?

And I think I've always just loved to

challenge myself.

And

yeah, I don't know where it comes from, but everything needs to be a battle or challenge or we prop bets, you know.

I love that.

Well, that's how poker players think.

They bet on everything.

Exactly.

So you were too good for the girls' hockey team, huh?

It wasn't a big thing at the time, but I also, and I like to play

full contact as well.

I had a bit of an edge because girls tended to mature sooner.

So in the first few years, I was actually bigger than most of the guys, and then they all caught up and just beat the shit out of me.

I was like, okay.

That's how it works.

I remember going on the playground as a kid.

It was even matches with both genders.

Yeah.

But then guys got faster and stronger.

Over one summer, you're just like, ah,

it was like maybe middle school around that time.

Yeah.

Yeah.

But yeah, we used to play soccer with everyone, and it was super fun.

If only life could stay all the way.

Yeah.

Let's talk about the drink, though, nutcase milk.

How did this start?

So I was one of those kids that was a total Nesquick addict.

And I, you know, it was a sad day when I...

started to read labels and

finally just kind of clued in and was like, I really shouldn't be putting this in my body anymore.

also

it

you know noticing how I felt after it so

that just you know shattered all all the dreams of chocolate milk and it was

you know probably

over a decade that I kind of just forgot about it

and of course the silver lining of COVID is that it gave us time and that's it's a recipe for disaster in my case most of the time because I get bored really quickly.

So

I was in Canada, we had some lockdowns, we really couldn't do anything.

And I just started craving that chocolate milk again, that comfort food.

And that's when, because I had nothing else to do, all of a sudden I was like, I wonder if I can make my own.

I'll just, you know, Google how do you make cashews?

And I really like cashews.

I'm not vegan.

I just really

think it makes a like rich, creamy base for milk.

So I always liked cashew milk.

I I found some cashews in the pantry, worked with the Vitamix,

and

just kind of whipped up a batch, really not thinking it was gonna work.

You know, I was like, this is, how is this possible that you just throw things in the Vitamix and it comes out great?

But I tried it and it shocked me because it was actually really good.

And

that said, you know, I'm like I'm biased.

Maybe I'm just

telling myself it's good.

So I invited my friend Brooke over and kind of just handed her a cup and I was like, hey, drink this.

And good thing she trusts me because she's like, okay.

And she had a sip and she was kind of like, wait, you made this?

And I was like, yeah.

We were both like, can you believe it?

But that kind of confirmed it was so good.

And then my husband tried it as well.

And he's my toughest critic.

He was like, yeah, actually, I would drink this.

And he had, you know, doesn't drink nut milk or anything.

So I was like, okay, cool.

And then that's when we're like, okay, well,

what do we do with this?

I think it's actually really good.

I happen to have back home in Canada, I own a restaurant.

So we're like, why don't we just put it on the shelf at the restaurant?

We'll see what happens.

And it just flew off the shelf.

And we're like, well, that's interesting.

And the other part that was really cool is within a few weeks, we started to have other restaurants and retailers coming to the restaurant being like, hey, like, who's your supplier?

Like, where are you getting this stuff from?

And we're like, oh, we're just making it in the back.

And that's where we kind of started to say, okay,

maybe we're onto something um

and oh it's funny is to put it on the shelf we realize like oh I guess we need to buy bottles and like stickers and like what are we gonna call it and of course I just started thinking of I'm like what are funny words that have nut or like fun fun things and of course nutcase the first thing that comes to mind clearly I was a bit of a hyper child

So it's something I've been called more than once in my life.

So the brand is very authentically named up after me.

And that's actually been really cool to see that it resonates with a lot of people.

Like one of my favorite comments is when people

comment on the brand name and they're just like, oh, like, welcome to the club.

Or just like

they feel seen.

So yeah, from there, that's basically how we created it.

tested it, validated it, and kind of saw the opportunity.

And then, of course, I'm kind of a serial entrepreneur.

So, as soon as I kind of saw that, I was like, okay, I'll dive in, do my research, and really saw that there is a big gap in the market.

And of course, I kind of already knew that because I'd been looking for years for a healthier chocolate milk that was also tasty

and had not found one.

So

we, from there, we saw the opportunity, we wanted to try to scale it, but didn't.

Obviously, I never run a beverage company.

I had no idea what I was doing.

And because it was mid-COVID, to be honest, we struggled at first because no one, we couldn't find a co-packer.

No one would answer the phone.

And

lo and behold, it all came down to a random brunch at Catch in Vegas with some friends, with Rich Blankenchip, and Jonah.

And we were just chatting about startups and businesses and stuff.

And

Rich was like, hey,

what's this chocolate milk I keep seeing on your Instagram?

And I was like,

oh, that

super random.

And I just explained the story to him.

But I told him, like, we haven't been able to figure out how to scale it.

And

out of nowhere, he's like, oh, by the way, we started a VC fund.

I was like, what are you talking about?

And he's like, we've backed CPG companies.

And I was like,

like, I had no clue.

And so he said, why don't you talk to one of our other founders?

And he has an ops guy.

They might be able to help make this happen.

I was like, okay, cool.

But really, like, not thinking much of it.

But of course, he made that call, made the intro.

That guy connected me to this ops guy, David.

And as soon as he heard about the concept and the product, he was like, oh, I love this.

Like, yeah, let's do this.

Wow.

And he was like, I've got.

Like, here's a formulator for you.

Here's a co-packer.

He just lined it up, opened all the doors.

And we're like, okay,

I guess we're doing this.

It just got real.

And yeah, I remember the day being like, oh shit, yeah,

I guess we are doing this.

And they came in and, you know, true to their word, they were our lead backers.

Because

when he made the intro, he kind of made a joke of like, if you do this, though, like, you have to let us in the first round.

And I was like, yeah, of course.

Still, like, not really think it was serious at the time.

But

yeah, all of that, just these little moments that unlock something and then

we go, okay, here we are.

I guess here we are.

Wow.

Go to catch out.

I got to go catch more of this.

Yeah,

you never know what's going to happen.

Damn, that's awesome.

And now you guys are doing really well.

You got some big people behind this thing.

So that's also been super interesting.

We look a lot bigger than we are because from before we even launched, we got introduced to Ninja.

That's another funny poker story because I know Phil Helmuth and he had just played a crazy big game in LA with with Ninja and Mr.

Beast and all those guys.

And Phil sat next to Tyler, so they got to know each other and kept in touch.

So when Phil, I was catching up with Phil one day, I told him about this chocolate malic and he was like, I love chocolate milk and he got all giddy.

He's like, send me some.

So I'm like, sure.

So I...

I shipped some to him.

He loved it.

So he came on as an investor, an advisor.

And he immediately was like, you know who you should send the send some to and I was like like who who you thinking he's like ninja and I'm like oh that's random I'm like okay sure like why not so he texted Tyler and Tyler immediately was like yeah this looks really cool send me some we sent him some I really didn't know what he would think about it yeah or if he drank nut milk or whatnot um

But as soon as he got it and tried it, he's like, I love this.

He's like, I have like a massive sweet tooth and this just like hits the spot.

I love how clean it is.

and

he's like, well yeah, let's like let's do do something together and I was like oh again like I keep getting cut off car because it's just like not

expecting these things to all come together.

So

I actually flew down to have dinner with him and kind of brainstorm and see first of all see how we hit it off and it just was all so natural.

We got along so easily.

He totally understood the product.

Like he really genuinely loved it.

And I know he was excited to work with

a product that he'd feel really good about,

you know, promoting to his fans and whatnot.

So he ended up coming on board full as it as a co-founder.

That's awesome.

Pre-launch.

So

that makes us look a lot bigger than we are.

So we launched with Ninja, like it's only been about half a year.

Wow.

And we started with just online D2C.

And

through

after a few months as well we met Steve Aoki and just before launching the strawberry flavor he tried that one.

He loved the strawberry one.

So he also came on board.

So yeah we have this like powerhouse dream team but we're still like brand new.

So People think we're a lot bigger than we are.

And we get like these crazy partnership requests sometimes that we're like, Yeah, we

don't have that budget.

We got a call from the UFC a week before the sphere fight, and they're like, One of our sponsors just dropped out.

Do you want the spot?

I'm like, Yeah, sure, what does that cost?

Probably like 500k

pretty much exactly.

I was like, That is all of what we've raised so far to date.

I was like, Cool, but yeah, maybe next year.

Yeah.

So

that's, that's just the tricky.

It's cool, but it's tricky because people are like looking at it, coming at us for like big sponsorships.

And I'm like, yeah, we're not.

We're like, we're scrappy startups still.

Well, I'm like, we're not paying them.

Like, they're, they're part of the team.

So, yeah.

That makes sense.

Well, I think things will change soon as you get in more retail stores and get some revenue.

Yeah, that's the next step.

We really wanted to be strategic this year in terms of like laying the foundation,

getting feedback.

A lot of the advice I got from other creator-backed brands was like, they're like, we went too big too fast, and it just blew up in our face.

So they're like, go slow, get the feedback.

So that's something that

we're doing.

So this year really is like testing and then we're going to go big next year.

I love that.

I can't wait till I see it in stores.

This is good, by the way.

I never was a Nestquick kid, but I saw that stuff everywhere growing up.

It's, yeah.

You know, it's Nesquick or Yuho.

Yeah, I saw them everywhere.

I wasn't big on chocolate milk growing up, but I know a lot of kids were.

Like, I remember the milk cartons.

Yes.

That was the most popular flavor.

Yeah.

And those are probably terrible for you, too.

So it's crazy across the board of like chocolate milks on the dairy side, the Nesquicks and the Yuhoos and stuff, you have a lot of

breads that have Kerrageen and all this sugar and just all this garbage in it.

Yeah.

And then even when you go flip to like the nut milk side, a lot of those have oils and oh, they got seed oils?

Yeah, mostly like

all the oat milks and the a lot of the almond milks, like the silks and this kind of stuff.

And that's weird that they're using that in drinks, too.

And the reason is probably because like if you think of oats or like even almonds, like they're not fatty and they're not rich, so you don't get that like creamy texture from them.

So you have to add fats to give it the right texture.

And that's a big thing that we do differently is, first of all, we

use a lot of cashews.

So it's nutritious

and it's more expensive.

It's a more premium drink.

But because we do that, we get all of the texture, all of the protein, all that comes directly from the nuts.

And we don't have to like use fillers and just extra garbage to like give it a mouthfeel and give it texture.

That makes sense.

Yeah, five grams of protein in this.

If you drink two of these a day, that's 10 grams right there.

Exactly, and we're not trying to be a protein shake either because I find you sacrifice too much on taste for that.

And I just

really don't like the like chalky protein.

I got terrible memories of trying to gain weight off protein shakes.

Yeah.

Like almost throwing up.

Exactly.

So we, you know what?

We're just...

We're just trying to be a better for you chocolate milk.

And there's five grams of protein.

The one thing um that we really knock it out of the park with is potassium which is really good for recovery especially for like cardio endurance based um workouts or athletes like post sports post tennis post pickleball um really helps with hydration and that naturally from the cashews and the agave and the ingredients that we have in there it's an it's naturally incredibly high like more than coconut water which we were just talking about um like that can has more potassium than a large banana.

Whoa.

So for like runners and stuff that like to crush bananas after

a run, it also like helps prevent cramping.

Yeah.

So I got to start drinking this after basketball games though.

There you go.

Yeah.

Wow.

That's good to know.

Yeah.

680 grams.

That is a lot of potassium.

So cashews have that much?

Cashews and the agave and the dates also

contribute to that.

That's cool.

Yeah, this thing is see a lot of potential with this.

Thank you.

And you got the right partners, the right celebrities that actually care about it.

Because sometimes celebrities just put their face on stuff, yeah.

We that was one thing I would never do, um, so it had to be super authentic.

And the funny story with Aoki actually is he tried our V1 chocolate and it was not very good, and he was just like, Yeah, this is not good,

and we're like, Oh, okay, but I appreciated the honesty, right?

And

um, when he got to try the strawberry, that was like then he was like, Oh, yeah, like this is it, this is my jam.

This is the V1.

So, no,

this is the final chocolate.

And

this one here is the vanilla.

And we have strawberry as well.

So, and that's really mimicking the Nesquick lineup of like chocolate, vanilla, strawberry kind of thing.

But

we also had a funny moment with Steve where he had tried the strawberry.

We hadn't launched it yet.

We were still testing it.

But he tried it, loved it.

And the next day we had our streamed poker game.

And he was playing, and he shows up, and it's live streamed.

No one knows we're launching strawberry yet.

He just got to try it.

And first thing he says, he's like, yo, I tried the strawberry.

It's so good.

And we're like, all like, oh, my God.

So it ended up being a really fun moment.

Cause also...

Tyler Ninja leaked the chocolate before he was supposed to on stream.

Oh, God.

So we're kind of just like, yeah, okay, you guys.

But no one knows secrets anymore.

Next flavor, you're keeping that internal.

Yeah, yeah.

I can't tell them anything.

That's hilarious.

Yeah, you guys do the poker streams, right?

You got another one coming up Saturday.

Mm-hmm.

Yeah.

Really?

That's just

the it's on

brand because

I met Tyler because of poker.

Um, Phil's an investor.

My husband and I, like, poker is the hobby that we bond over.

Right.

And a lot of our friends and community, and so much of

anything we're doing kind of always comes back to poker now.

Did you meet your husband through poker?

Not through poker, but when I met him, he was just learning it.

Okay.

And

so that got me curious.

So he was just like ahead of me.

So he would learn it and then like teach me kind of things.

He'd read all the books.

And then

I just like would follow along kind of thing.

And then we started going to the casino together.

Then we started going to Vegas together.

And it was only a matter of time because before we just made so many good friends

in the poker world that we're like we're hooked yeah it is a cool community for sure i've tapped into a little bit uh where's your favorite spot in vegas to play poker definitely here in this studio

yeah i mean you're kind of spoiled here yeah i meant casino wise but yeah that's casino wise it'll be a toss-up between um the wind and our and aria okay yeah yeah the wind's nice right depends on the mood yeah during the day um because it's brighter and stuff i like to play there um

because it's it's much darker in aria but at night that's kind of the vibe have you tried the new one in the venetian yet the new room no yeah they just opened up okay apparently it's the biggest poker room in the it might be the country or something oh geez okay cool yeah shout out to the venetian played there or uh resorts world either resorts world okay venetian is my favorite hotel overall okay like if i'm gonna pick one to stay at that's that's the one for me interesting i we bounce between Ariane Cosmo and now we're throwing Fontainebleau in the mix.

Okay.

The location isn't great because it's far, but the hotel's really nice.

The gym's really nice.

Yeah, the spa is nice.

You're in Vegas a lot, right?

Yeah.

It's hard to be Vegas.

I mean, I love the desert.

Oh,

and the people.

Wow, I've never heard someone love the desert.

Oh, really?

No.

It's dry.

It's perfect.

I don't know.

I guess coming from Canada, yeah, that's like the opposite of that weather.

And Vegas is so nice, too.

Anywhere you look, the backdrop is like those mountains.

Yeah.

I don't know.

Yeah, it's got some good scenery for sure.

Speaks to me.

Yeah, I think.

Well, I haven't been to Canada where you're from, but it's hard to be Vegas for me.

Yeah, it's, I mean, it's humid there and

yeah, just a different it's humid in Canada?

Yeah.

Oh, I didn't know.

Well, in East Coast, I guess Ottawa's on the east.

Oh, got it.

Yeah.

You said you were an entrepreneur before this company.

What else were you doing beforehand?

So before that, I, well, I have a restaurant that still operates, but I, you know, I put people, have a general manager who kind of runs it, so it runs itself now.

And prior to that, we had a launch and experience company, which basically just gave people access to like really crazy experiences.

And

we actually pulled off some pretty crazy, really cool stuff, but ultimately just wasn't sustainable.

It was also a funny story where I I knew some of the guys high up at Airbnb and then I told them this idea, I launched it and then Airbnb launched Airbnb Experiences.

Oh, that was because of you?

They won't admit that,

but it was suspicious.

I've seen that.

I've never used it, but I've seen it.

Yeah, I've tried a couple in Japan that was pretty, it was, worked out pretty kind of cool.

We did this like, met this like samurai guy and sliced some stuff with some swords.

Wow.

And you booked that on Airbnb?

Yeah.

That's interesting.

Yeah, it was pretty cool.

Okay.

I'll have to look into that, but I'm upset they they stole that from you.

That sucks.

I mean, yeah.

They're ruthless.

That's how business is at a high level, though.

It really is.

It's a cutthroat.

Yeah.

Damn.

Yeah.

Well, they sold their company, though, right?

Airbnb?

The founders?

I'm sure they've cashed out somewhat, but I'm not sure.

Oh, okay.

Well, I'll use Verbo instead for you.

Yes, thank you.

I know.

I haven't stayed in Airbnb since.

You said you pulled off some crazy stuff, though.

What was the craziest thing you pulled off for that experience company?

So So we

in Canada, we had,

we got access to like

the Special Forces training facility.

And we were, one thing that was cool, we got to, we went in like a private quarry and we were racing Humvees

and

then like working with like world-class snipers to do like shooting stuff.

So that was like on the military side, we did some really cool stuff.

And then we did

with some flight instructors, like some crazy aerobatic flights

you were in the plane with them in the plane yeah oh my gosh I almost threw up yeah I would have been freaking out it was not good they're like after a few barrel rolls I was like

take me down I'm like I always had to be the guinea pig for these things

and some of them were pretty pretty rough but

and that's how we actually that's how we initially met Helmuth as well because he did a like a cool poker experience oh yeah

that was one of the prizes or experiences It was one of the ones that you could book way out was to play with Phil.

Got it.

Like heads up or like...

He would do whatever you wanted.

So like if you,

we could try to organize a little game if you rather play like a proper game or you could just do like a coaching session or whatever people.

That's cool.

Is he the best player you've ever played against?

It's yeah, this is a tricky question.

It all depends on the style, right?

Like he's great,

obviously in like big fields and and different areas.

And then there's, we're also friends with,

you know, like the Foxens and stuff.

They're like, who crush it if you're playing a bunch of other like really high, high-level pros.

So I would say it depends on.

Oh, he's going to be angry with you.

Yeah.

I mean, Phil, it's okay.

We troll each other.

It's all.

Yeah, he came on the show and said he's the goat.

He has so many hate comments for that one.

I do have some pretty cool Phil stories, though, where,

so we, when we come to Aria, most of the time we have our dog with us.

Okay.

And

she looks like a mini wolf.

The breed's called Tamascan, but they're pretty striking and they get a lot of attention.

And

Phil invited us to a group dinner at Carbone.

And we didn't have a dog sitter.

So we're like, oh, he's like, come, come.

We're like, we'd love to come, but...

we can only come if we can bring Billy.

And he was, I was like, I'm pretty sure Carbone will not let us bring our little wolf dog into the restaurant.

And Phil goes, I'm fucking Phil Home Youth.

Oh, my God.

And he's like, of course we can.

So I'm like, okay.

So we show up with our dog.

They let us in.

What?

Yeah.

Carbone's like the nicest restaurant in Vegas.

And everybody, like everybody in the restaurant is where stopped and like looked at us.

And then we went to the private room.

The best part of this story is the waiters then go like, does the dog want something?

And we're like, what?

And they're like, like a steak.

And we're like, sure, like, you'll bring her a steak?

And so they brought her this big steak and they were dumping Fiji water for her into a bowl.

And we're just like, oh my god.

I thought I got a great job.

And of course, because it's all a poker crowd, at the end of the dinner, we play credit card roulette.

So someone wins or loses in this case.

Yeah.

And they're like, like, everybody's

poking at them.

Haha, you lost.

You have to pay for the dinner.

And they're like, they're fine with it.

But then it dawns on us after like five minutes.

We're like, you just paid for the dog's dinner too.

We're like, that steak was probably like 60, 80 bucks, right?

Billy says thank you.

$2,000 bill.

I've actually knock on wood.

I've never lost credit card roulette.

Me neither.

5-0.

Yeah, I'm doing good, but I'm overdue.

So

there's some techniques.

Like, you got to strategize on what card you use.

I don't use the heavier MXs.

Right.

Because I feel like they'll take that one out, you know?

So I use the sleek ones.

Smart.

Yeah, 5-0.

Credit card roulette's fun.

Yeah.

I highly recommend everyone try it.

Yeah.

I mean, when you're going for dinner with poker people,

it's never going to be split bills.

Either that or you're going to end up doing some sort of prop bet.

Yeah, yeah.

Do you play pretty comfortable?

Have you ever been playing uncomfortable, like the stakes were too high?

It's not the stakes, it's the cameras.

I hate playing on camera.

Oh, wow.

Because

I have my own ideas.

They might not really understand what I'm doing.

Oh, so you're afraid of getting judged on your style?

Yeah, I think it's that.

And or sometimes I just make stupid mistakes.

I'm not a pro.

I'm still learning, and I haven't played as much lately, so I'm a little rusty.

So yeah, of course, like, I'm not going to play perfect.

And the other thing is a lot of the tables I think the thing that's most misunderstood when people are watching and there's commentary is that you don't know the history that we have with players so I will play a very specific way in a hand for instance against my husband because he taught me so I know I'm like you have to go like you're meta you're like three levels deeper like he's thinking that I'm thinking that this and then you're trying to do something different to like throw him off

but it doesn't make sense the commentator who doesn't understand like what I'm doing or that I know a specific player you might be able to bluff more or whatever.

So I'll try different things with different people and it might not make sense to everybody.

No, that's a good perspective, though.

I never even thought about that because when you're watching, you're thinking so logically.

You're seeing the percentages.

Exactly.

Especially if you're a numbers player and you're just like analyzing it.

Right.

Exactly.

And this is what's funny.

Between my husband and I, we're very different styles of players.

So he's more, he's German, so he's more like, he knows all the numbers, and he plays like by the book, optimal.

Yeah.

Whereas I'm more like, I like to play the brain game, so I'm like, I'm just going to try to mind fuck the shit out of them.

Like then, they won't know what I'm doing.

So that sometimes we get into debates because we're just like playing very differently.

But there's times where,

for instance,

There's someone who's giving away so many tails like the guy clearly is like call call call

and

Like in a hand that that my husband's in and he's next to me and I'm like I'm looking at him I'm like just by the guy I'm like do not call this head right but he's he's in his in the tank he's in his head running numbers and I was like I don't care if the number says you're like 90% favorite or like you have the odds to call here I'm like just look at this guy right he's pretty much drooling

just like don't call so

he's like, you got to run more numbers.

And I'm like, you got to just like look around.

I think you you need both to be the best.

Ideally, yeah.

Like, you need that feel for the game, being able to read people, but also the GTO stuff is pretty needed these days.

Mm-hmm.

Yeah.

Yeah.

A lot of people live off that GTO thing.

Depending who you're playing, though, again.

And then tonight, like, or you're playing with people who don't really know.

So I'm like, you can't analyze someone who doesn't even know what they're doing themselves.

Yeah.

That's a good point.

I heard pros actually struggle against amateurs.

Yeah, they really do.

Because they can't predict them.

They're overanalyzing.

Right.

And then it's really just bingo at that point.

Yeah, for real i don't like games that are are luck based my me neither and that's that's the whole like difference right between gambling or the misconception of poker in a casino and and it just being pure gambling you're like well there is actually a skill component so it's different from like just playing blackjack or yes i played bingo on this cruise and i was itching in my seat like i had no control over who won yeah and i lost so yeah it's not fun i'm good on bingo every hotel has it and it's always packed i'm like what the hell like people play bingo It's weird.

Yeah.

I guess people like the slots too, which makes no sense to me.

But everyone has their gambling.

Or, you know, for some people, it's just like an escape of like, right, just zone out.

Yeah.

But you're doing it for fun.

You're not doing it to make money, right?

That's not the main thing.

No, it's, it definitely, I mean, for me, sitting at the poker table is one of the few times I

stop thinking about work.

It's, it's a good, it's like meditative.

It's weird.

People like think poker is the stressful part.

I was like, no, I play it to like to de-stress yeah to like that's funny zone out um and just like sit around a table meet some new people um but I need the stakes for me to be engaged

so if it's like one two you won't exactly uh or like and that's why I find it hard to get into board games or video games or anything where there's not something at stake.

I'm like, what's the point though?

Like, why am I playing this?

So

what's the meaning of life?

Yeah, the stake, having something, being able to win something actually makes it engaging.

Yeah.

So what's that level for you right now?

What stakes?

Stakes-wise, yeah.

I think, I mean, I like to play, I think, 2550, which is what we're going to play on Saturday is

a good level.

You get the heart rate going.

Yeah, that's pretty baller, damn.

Yeah.

You could get some like $5,000 hands at that level, right?

Yeah, exactly.

And that's like, it's good.

So that's like, if you win, it's meaningful.

Yeah, it funds the trip.

But if you lose, you're not like ruined.

Right.

So.

That's a good level, yeah.

What's the highest stakes game you've seen or played in, I guess?

I think it was the

couple 50 100 games.

Okay.

There's a couple of poker after darks.

I think that's what we played.

500.

That was stressful.

That's like a 100k buy-in, right?

That's a big buy-in.

What were we buying?

No, 50,800, we're buying it for 10k.

Oh, 10k.

To be 100 BB deep.

It wasn't, yeah, it wasn't.

Okay.

I've seen some crazy streams where like people buying for a million.

That's like, yeah, the

ninja help me with mr.

Beast XUC stream that they had at Hustler that was nuts insane.

And Keating was in that game.

Saw that.

Yeah, that was that was insane.

Yeah.

I don't feel the need to

I don't think that's necessary to be honest.

Yeah, there's levels at that point.

It's just guys just dick measuring.

You said it on me.

Joe, it's been fun.

Where can people buy the drink and keep up with you?

So we're mostly still online right now.

So drinknutcase.com.

We're also on GoPuff in most major cities, um, and then yeah, we'll start attacking retail next year.

Cool, thanks for coming on.

Yep, we'll link the site below, guys, if you're interested.

See you next time.

Peace.