The $100K Instagram Boost Mistake No One Talks About | Shawn Lynch & Jentry Kelley DSH #922

I think the overall cost is probably lands between $110 and $120.

Wow.

My one qualm would be that mother child connection, though.

So that's not an issue at all.

It's not an issue.

You're a dog lover or a pet lover.

That dog didn't come out of your, but you've had a dog for 10 years.

Like you love some people who don't have children.

Like they love their dogs like they love a child.

And I knew that if I didn't have her myself, it was going to be fine.

All right, guys, fellow podcasts here with me today, Sean Lynch and Gentry Kelly.

We share some names here, don't we?

Oh, I like that.

It's very confusing.

It's my first name and your last name.

Except for we spell it right.

I spell Kelly correctly.

Oh, you think that's the right way with the E?

Yeah, that's the Irish way.

Are you Irish?

I'm Irish.

But isn't just the Y Irish too?

I don't know.

I think that's, they say that when people came to America, they didn't know how to spell their last name.

So I think the original way, I think, from my research, is K-E-L-L-E-Y, but people didn't know how to spell, so they would just say, and they would just get a little mixture.

So there was a couple of decades where my name, my aunt, searched all the way back to the 1600s when my first woman first came across on the Irish boat ship.

And there was a couple of decades where they were spelling it with a Y.

Wow.

You were able to go that far back?

That's interesting.

Yeah, she went all the way back.

How were you able to go?

With ancestry.

Ancestry.

I did 23andMe.

Yeah, I did 23andMe, but Ancestry just got acquired by, I think, a big company, right?

Did you see that?

Yeah, I did.

And now I don't trust it.

Yeah, and it was so exciting.

He uses his data for something.

I forget who the...

He won't do it.

He won't do the DNA stuff.

He's like, I really want the government to have my shit.

Well, it's not that.

Maybe have a couple kids running around maybe.

Spring donor back.

I don't know.

I don't need any kids coming later down in the years and be like, you're not going to be able to do that.

That happened to me.

Not with kids.

I found cousins and a random cousin.

And now they message me on Facebook non-stop.

I'm like, dude, we're like 1% related.

So my business

had that where people can connect with you.

And he had all these cousins and everybody started reaching out.

And so I'm like, I don't want anybody.

Especially if they see you have money.

It's going to be hitting you off left and right.

You know?

Yeah, I don't think that.

I've always just been fascinated with that kind of stuff.

It's interesting.

I mean, it's important to know your lineage, right?

Yeah, I got really excited when I thought I was, you know, 1%.

Well, I guess we moved from Africa.

It was at first like Moroccan or something like that.

And then it moved over to Nepal.

Wow.

But we thought that I was going to be at least 8% Asian.

It was an ongoing joke.

Oh, you like a little Asian.

I know.

Well, everyone always thought that I was Asian, like growing up with my Asian friends in high school, like, dude, you're Asian.

Somebody slept with an Asian, you just don't know about it.

So on Instagram, or actually it was Facebook, I was like, okay, we're doing it.

This is when 23 and me first came out.

There was like no Asian.

I mean, Nepal is Asia technically, but yeah, it kind of jumps around.

So I guess the more research they get, the more it changes.

So every year when I log in, I see different results.

But yeah, like 99% white.

Yeah.

I do notice the results change on there.

Are you Asian?

Yeah, half.

Half.

Half Asian, half Irish.

Well, apparently the Irish people do have some African in them if you go really far back.

Yeah.

So that's why I have an Afro, I think.

I just learned that.

I never did the 23andMe, but Sean has it too.

Look how kinky curl is.

The older I get, the curlier it gets.

Oh, yeah.

The more hormones he takes than curly rights.

So, but yeah, I did a report, and my grandma, my grandma, or my great-grandma, had this box, and it had all the like history and everything in it.

So, I never did the 23andMe, but mine's mostly like Irish and stuff, too.

Nice, so we're all Irish, let's go.

We're probably cousins, yeah.

Do both your families drink a lot?

No, I can't wait.

I didn't, my parents did not drink growing up.

I didn't even drink till I was 27 years old.

Oh, that's so not Irish at all.

I know, I hated the way alcohol tastes.

Now, I'll have one cocktail a day, sometimes two.

I went real Irish when I was 18 to 24.

Oh, yeah, you went through that party case.

Yeah, so you were partying 18 to 24, so college and then a little after?

Oh before that.

I dropped out.

Oh, before that.

I didn't.

You were partying in high school.

Yeah, I didn't go to college.

I went to like three months of community college, but I did go hang out with my friend that was in college all the time.

And he was partying every single day.

Lived the college lifestyle without actually going to be a college.

Is that where you two met?

No, I didn't meet him until I was 27, actually, when I first started drinking when I was drunk.

And I was like, I'm just going to...

No, actually, I just met him out with friends.

I was actually engaged at the time when I met him.

But my fiancé was, you know, it was a long story, but he was hiding in the bushes, like watching.

And I'm like, dude, what are you doing?

You're supposed to be here with us.

There was nothing between him and I.

We just talked about real estate.

I was, you know, just starting in a, it was my first flip home.

We had purchased something on what's like an eBay of websites where I got the house for $69,000, two-bedroom, two-bath.

Wow.

Sorry, three-bedroom, two-bath.

And was doing all the work like myself and kind of learning it.

And so I wanted to try to build a spec home, but I didn't know how to get.

a loan for just straight land without paying 50% down.

So I was talking to him about that.

He's like, oh no, I have a bank, 10% down.

I can help you out.

We didn't even exchange numbers.

We didn't even talk after that.

But that night, my fiancé at the time didn't come home, spent the night with another girl.

I was like, okay, we're done.

You're out.

And just randomly at a wedding, like three to four months later, I ran into him again.

So that was about 17 years ago.

I think, though, on MySpace,

I gave you the name of the bank.

Yeah, so like a week later, MySpace used to have people you may know, kind of like Facebook and Instagram has now.

And I clicked on it and I was like, oh my God, there's that guy.

But I'm glad it didn't work out.

And he was like really short with me because he thought I was with somebody, right?

He was just like, here's the name and number.

And then like three months later, four months later, I think.

We were at a friend's wedding or after party wedding, and then that's where we found a

17 years ago.

It's hard to believe.

Yeah, 17 years.

That's impressive.

It's a little older than you are now, so you think it's over.

It's hard to tell Asian age, you know.

It doesn't crack.

Say black don't crack, but it's Asian don't crack.

I've heard both.

17 years is a little bit misleading because she broke up with me twice.

Yeah, we've been together the entire time.

Wow.

Yeah, he worked a lot.

So he started his businesses before I did.

So when I met him, he was already pretty successful in e-commerce and had just made Inc.

500's fastest-growing companies in America over like 150 or whatever.

Selling supplements online.

Wow, e-commerce in 2007.

So he was like hand printing orders.

Super pre-Amazon was still maybe a bookstore.

I don't remember the,

he was like hand printing orders one by one.

Really?

He would get hundreds, if not thousands, of orders a day.

And so we would go to dinner.

He'd be on this Blackberry the whole night.

He'd get home.

And then he'd go straight upstairs.

And for like eight hours, he would sit there and print every single order and guesstimate.

weight

and mailing label before they had batch printing.

Well that and I would also do the customer service and I would also do the ads.

So, it was back then, you know, of course, pre-social media, it was all like Google AdWords.

So, I figured out how, like, a kind of arbitrage on the products.

And I would, I would, instead of advertising for hot products, I would just pick these, like, do their analytics, pick these no-name products that only had like 500 searches.

But I was able to get the products in.

And when I posted on Google, I could get a cost-per-click ad back then for like five or ten cents.

And the conversion rate was like 82%.

Wow.

So, that's how the yeah, now the conversion rate, you get lucky if it's two or three percent now.

But back then, it was again Google shopping and Google AdWords is how we built it.

And then before affiliate marketing, I kind of used everybody on these like message boards.

So I guess before the Big Reddit or whatever, they had

tar forum and

workout forums and so all these different ones.

And so I had affiliates in all these forums that were kind of promoting the brand.

So it was just pre-social media.

It's kind of sounded like TikTok Shop, maybe the next one of those.

Sounds like a TikTok shop's converting real well, I heard.

So my marketing guy keeps pushing for me to do it.

And I'm just like, we just started on Amazon about four to six months ago.

Of course, we sell like direct to consumer I own a line of cosmetics so we sell direct to consumer we wholesale it to retail stores we just added Amazon like I don't have enough staff to add the TikTok shop if it does take off I'd have to hire somebody new for that so do I want to add that to my plate right now but I feel that I feel like every day someone's mentioning TikTok shop so I went on there and to me from what I can see it just kind of looks like an Alibaba or like a junk store they promote a lot of crappy products so I think that even what my marketing guy says they're really trying to push and do free advertising for brands because they're trying to bring up the value of the tick tock shop so I don't know maybe the next like Google AdWords thing to get people hooked on your product.

There's always something new.

It always evolves.

And so it's just the social media now with the AI and everything else is just like hot, right?

I like it from a business owner point of view because you just have to give them product.

You don't even have to spend money.

It's all commission-based.

So what is that?

Explain to me how it works because I really don't understand.

So you send out the product to these creators.

Okay.

And then they make a video about it, and then they take commission on all the orders.

And what's the commission rate that they get?

I actually don't know the rate.

I think you could set it, though.

Yeah, you can set it.

So basically, like if I was selling shoes and he was selling shoes, but I paid, you know, 30% commission, he only paid 20%.

I'd have all these affiliates that would 1%.

So is there a place in the TikTok shop where I can search the affiliate, the people who are pushing the products and then DM them?

How do I even know who's using TikTok shop?

I have no idea.

I don't have to do it.

So I'm out of the

way.

I just wanted to figure out.

Because I really thought I was going to have to add all my products in a store like I have my Amazon store.

But it sounds like you could just do one or two key products on there and it APIs into our shipping software.

So it's not going to be a manual process, but that would make everything easier.

So we'll see.

This is why I got out of e-commerce because there's so many moving parts.

I've never I told her I told pretty much anybody in my business partner, I'll never invest in like a low margin product based business anymore.

It's just so hard.

And especially now the competition is so crazy.

I only invest in high margin businesses that I know have like a long term

life.

So medical and you know we're selling oil and gas and and some commodity stuff, but in rental businesses and and real estate.

And so I only only try to stick to stuff that I is is not going to change next year and try to put my money there and always operate off a high margin.

I mean,

that low-margin e-commerce stuff is so hard.

Stressful, man.

Yeah.

Speaking of stress,

we both dealt with that.

E-commerce might have played a role in thinking about it now.

No,

I had anxiety and panic attacks way

before I started a business.

It was good and bad because I think it did help me.

I would wake up every morning and

I always felt like I needed to be doing something.

Charged and ready to go.

Well, no, I'd have so much anxiety for no reason.

Well, you sent me an article the other day about people with ADHD and anxiety.

Those are the people who kind of go the path of entrepreneurship because they have that like built-in like push to do more and be able to juggle 500 things at one time where most people can only focus on one at a time.

And you have to have that ability to be able to make it through a day.

Yeah, I agree.

I don't know what caused it.

I mean, it was just, there was no life traumatic event or anything.

I just started getting it all the time when I was 15 and 16 years old and had no idea what it was at the time.

And I wish I would have known then what I know now with like a lot of the longevity stuff genetic testing and and so definitely trying to share with as many people as I can I tell everybody about it just as far as the stuff that I'm doing do you deal with that with MTHFR yeah and that test yeah I wish I knew about it earlier because I got it Gary came on the show last year I got it and then realized I had two gene breaks so I was like holy crap I eat Italian food every day like it's folic acid or whatever is in it so yeah you have no idea if you eat pasta from Italy though they don't spray it with folic acid yeah I wasn't I was eating the the cheap one in a blue container or whatever that's called.

You would think that something that simple, they're like, oh, you just need to take this methyl folate.

I'm like, yeah, right.

Like, I've had an anxiety my whole life.

There's like, I've tried all kinds of stuff.

Well, same thing.

Holy shit, it really works.

And pregnancy, like people miscarry all the time when they're going through all these rounds of IVF.

That's common.

I was pregnant with twins, miscarried.

Oh.

Realized, and I had told my doctor, I told my IVF doctor from the very beginning.

I was like, hey, random test said, I have MTHFR.

A friend of mine told me that that could affect me getting pregnant, just letting you know for any kind of like eye-rolled.

Yeah.

And I'm like, well, of course.

it's not something that's really pushed in typical med school not at all but all I had to do was switch a supplement and I got pregnant so when I was blogging about the whole thing I'm like I've spent my whole life trying to not get pregnant this is going to be so easy now I want to get pregnant so we put two embryos in and one didn't stick and the other one I ended up she stopped growing so there was a heartbeat and there wasn't a heartbeat and there was a heartbeat again and if you don't I'm taking folic acid thinking that's the right thing to do but if I would have just been taking folate the whole time then the

baby was the methylation process.

Well, I mean, who knows what it really could have been, but the baby was tested genetically going in and out.

There was nothing wrong with her.

But you just can't build like the chain, the DNA chain, if you're not taking in the right amount of folate.

So if you're taking folic acid, your body's just regurgitating and it can't go through the funnel to go through the whole chemical process.

So sometimes a really quick, easy supplement change like that, and I've been talking about that now for probably four or five years since I got pregnant with my son.

And all I did was change that.

Such a simple fix.

Yeah, simple fix but i mean these ivf clinics don't make money yeah you get pregnant the first time it's such a crazy thing because all my friends right now have had a miscarriage yeah almost every single female i know in their 20s and 30s has had one yeah that's a good thing to check if you're common it's so cheap right and it's so simple just to do a test it's a 39 a month vitamin that i took when i was pregnant wow that's it and i did have a terrible pregnancy for 500 other reasons but at least i was able to carry a baby but we had a surrogate this last time for a baby we just had three four weeks ago so oh nice i didn't want to go through that again that was the best thing in the world surrogate you'd recommend that?

Yeah,

she froze embryos.

So it's, you know, our embryo that we froze six years ago.

She had our son.

And then we have, we had just a daughter through a surrogate recently, and we have two more frozen.

And the surrogate said she'll actually do another one for us.

So

in six months, it's like round two.

We're going to be 50-year-old new parents.

Let's go.

How much was the surrogate?

You pay, it's kind of like with IVF.

You don't really know what the bottom dollar is because you're paying here, here, and here.

You have like an escrow account.

They're paying her monthly.

So her fee in Texas was 55 000.

holy crap that's nothing though that's nothing though because there's i mean you're carrying a baby for a whole year yeah you're going to doctors right it's a full-time job almost deserves it yeah that's a really tough but they get reimbursements on like you know food prenatal massages not food but like uh clothes like she has to buy a certain clothing well i would want them eating healthy though if i'm she did yeah she actually said she was she ate a lot better than she normally did our baby was perfect nice very we're very very lucky there was no issues the pregnancy was super it was so not dramatic like mine i had everything like pre-Eclamp C.

And I know you probably don't know any of this stuff.

Hypotheprevia, gestational diabetes.

I almost had a stroke when I went into labor.

So it was just a lot on my old ass body to go through that.

My body was like, what the hell are you doing?

You're too old for this.

But everything was flawless with her.

And she was like, I was drinking green juices every day to try to get in the right protein.

She was taking that vitamin.

I said, you know what?

What do you call that?

Not prophylact.

What do you call it when you're

treating something when you don't even know what's a thing?

I was like, just go ahead and take this ritual vitamin just in case you have MTHFR.

Also,

just so people know, it's not just $55,000.

So the agency fee is about $25,000.

I think the overall cost is probably lands between $110,000 and $120,000.

Wow.

You pay their insurance.

Yeah,

you pay insurance, and it's a net net to them, the $55,000.

So car rides to the doctor and Ubers and all, you're paying for everything.

So they net the 55.

Oh,

yeah.

Yeah, I think one of the Kardashians did that, right?

Yeah, Sarah did.

I think she did a couple of them.

I think Kim did.

My one qualm would be that mother-child connection, though.

So that's not an issue at all?

It's not an issue?

So I already have daddy issues.

So I

considered doing surrogacy because of the MTHFR thing and the miscarriage.

I was like, you know, if I can't get pregnant, I may have to go that route.

But I was really nervous because I had issues, you know, with attachment issues.

Anyway, I've always been like that.

I'm just not a super emotional person.

And I was like, I'm probably not going to bond with a child that is not mine.

So I had my first one.

Like I said, with the right kind of vitamins, I was able to keep the pregnancy, terrible pregnancy.

He came early due to the stroke, not even that early, but he had Wimpy White Boy syndrome, which is a white male born a little bit too early.

The organs aren't fully developed, so he wasn't breathing properly.

So he was a NICU for three days.

Wow.

By the third day, I told Sean, I was like, I'm going to get off all these

medications from the C-section because I don't feel like I'm bonding with him.

I don't feel anything towards this thing.

You know, I see videos and pictures of, oh, I'm going to love this thing more than life.

Like as soon as it comes out of the vagina, and I'm like, I'm not feeling that way.

So I think all these pills that I'm on are like blocking that emotional connection.

I was more connected with her when she came out than I was with him.

Whoa.

When he came out.

Crazy.

And the best, and this is a silly analogy, but it's the best analogy I can give.

If you're a dog lover or a pet lover, that dog didn't come out of your vagina, but you've had a dog for 10 years.

Like you love some people who don't have children.

Like they love their dogs like they love a child.

And I knew that if I didn't have her myself, it was going to be fine.

And as soon as she came out, I got to cut the cord, which was totally creepy.

Almost cut her little toe while getting with the cord.

And then I got to do skin-on-skin contact immediately.

And then she was immediately with me.

Nice.

So it wasn't like with him when he was in NICU for three days.

She was immediately in the room with me.

Wow.

Yeah.

So it was a good experience.

We

were great.

She didn't have to be pregnant.

I was a little nervous something was going to happen.

I was like, well, what if the surrogate wasn't, you know, was she smoking crack?

You know, something you always like think of.

What if they're doing something while they're pregnant and you don't know about it?

But I totally trusted her and she's a good person.

She ended up being really amazing.

It was a good experience.

Yeah.

Nice.

We definitely recommend it.

Let's go.

Diving into your podcast now, official success formula.

You guys just started it, right?

25 episodes in.

Yeah, started it earlier this year, started filming.

Like I said, I think this is number 27.

I kind of start losing count until I go through this spreadsheet.

I kind of had the idea because I own a line of cosmetics.

And so I was like thinking of, you know, I have this wasted space in my basement.

I would love to be able to connect with more people.

But I'm not a serial executor like he is.

He's balls to the wall.

You know, I just.

would talk about it a little bit more.

And then so finally he was just like, listen, I'll do it with you.

Sean didn't even have social media until this year.

Wow.

Zero.

So I was like, there's no way that you're going to get behind camera and do this with me.

He's like, no, I want to.

I think it'll help with my communication skills.

So we decided to do it together.

And then I would say maybe February, March, we filmed our first one.

And then we wanted to get a lot in the pipeline, knowing the baby was coming.

We didn't want to have to get behind if something happened or whatever.

So yeah, we have 27 under our belt now and about eight-ish posted.

If it was probably up to me, I'd be doing what you're talking about.

800 a year.

Once we get our traction, I don't mind like moving it up later.

But I'm still very hands-on with my four businesses that it's hard to do.

Very involved in

the company.

So it's way tougher for her.

Luckily, you know, I have a great business partner.

And, you know, our companies, we have great executives now.

And so they're at a level where I'm not so involved in every single thing.

I don't touch everything every day in the company.

And so, of course, it's easy for me to say that, but I'm like pushing her.

I'm like, let's do more, more, more.

We're about to have the kid.

Let's do three this week, four this week.

And so I'm like, you, I'm like, more volume.

You're going to get better at communicating.

Yep.

And you're going to get better traction on social media, right?

With the clips that come out.

And, you know, some are going to take off and some, you just have more chances at bat, right?

More chances, yeah.

Yeah.

I'm posting like five a day right now.

Yeah.

And just the communication, like the connection with all the people you're meeting is so cool.

It's huge.

Yeah.

We met some good friends already.

Just, I mean, you kind of form a bond with some of these people because you're like, this person's like super like-minded like me.

Right.

And so in your in your town, wherever you're from, you don't meet all those people that are that much like-minded like you are.

And so the podcast is super helpful for us.

Absolutely.

So it's been really cool.

good experience was one of those people wes watson it was yeah i love him yeah when he first when he first told me he's like hey we're gonna interview this miami guy i said okay what's his name on the following social media's like holy

i mean i'm a lot i mean i don't have a filter but he's like

he's next level yeah yeah i don't know anyone yeah

he's uh he's you know that's how he's built his brand and i think a lot of people kind of need that hard tough talk i mean it's just there's a there's a there's a group of people out there that have to have that.

Well, if you watch him, I mean, it just only took at first, I was just like, oh, dear Lord.

But then after a week, I'm like, well, what he's saying is true.

and just like sean said people need to hear it they need that push to say yeah some people are just that get out of your fucking bed and don't be a lazy asshole you know did you guys see another side of him or was he like that on the podcast no he's like that in person too oh he's like he's legit he's not making he was getting in a fight with uh he was like missing his license plate for one of his cars or something and like the cameras were off and he was like late ripping this guy a new asshole you know what those license plates after a month they showed up within an hour they were at his doorstep so yeah it was more they were trying to he was brokers were trying to hold his money it wasn't just about the license plate but yeah he's he's he's that guy off camera.

He's motivating and yeah, interesting style.

You seem to be more reserved, more calm.

I am.

Different leadership style.

I am.

Totally different.

Yeah, very much so.

Yeah.

I don't think I can.

I don't have that in my body to go and yell at people every day.

Was that from your anxiety?

You think you're kind of just...

Yeah, probably.

I've just always been like that.

Like, I'm just more of a calm person.

I try to think through things and try to make the best decision as possible.

I don't.

I don't like getting emotional enough.

He's not really.

He's probably react like that.

Yeah, I don't even know if I can react like that.

I do.

Hormones help me, but yeah.

She's like, two or three years ago, I was in a really bad place where I just, I was just overpeopled, as I say.

Yeah.

And just because, you know, I'm dealing with artists, makeup artists, and hairstylists, too.

So just like the concept.

I have very high standards.

I want everybody to work the same way I work, which is the way I worked, even when I worked at Demon Marcus.

Like, I always put in 110%.

So I have high expectations.

But, you know, you just got to realize that it's not their business.

They're not going to treat it the same way you do.

And don't get so frustrated and don't just harp on the same thing over and over.

It's just put you in a really bad place.

But he's my good, he's my coach, too.

Yeah.

Yeah.

Always saying, like, don't worry about it.

It's not that big of a deal.

Like, these are not real problems.

Yeah, we make a, we make a pretty good team.

I love it.

You know, the first time we ever worked together, though, on a business is technically the podcast.

And she's...

It's been a little rough.

Yeah.

Well, no, because I'm go, go, go, push, push, push.

And she's like, you know, she's juggling a lot of things.

And so every once in a while,

she'll freak out.

You got to slow down.

You got to do this.

You got to cross your I's and dot your T's.

I'm like,

mixing business and dating is tough sometimes.

We're pretty good.

You know, it's an oil and gas company, too.

So it's between the oil and gas company.

He does construction.

And we were doing our personal house.

And then we just bought a lake house, too.

Yeah.

So he's like doing a flip house at the same time.

He's doing those two projects.

We're sharing contractors.

We were living in a hotel for eight months.

Yeah.

And I'm like, we have a kid, the nanny, and the dog.

And my dog, then my dog.

Then my dog died, and we were in the hotel.

And it was just like a lot.

It was a lot going on.

The dog died in the hotel?

Yes.

We had her for 15 years.

She was older, but

it was like a lot going on at one time.

And I was like, I just want to be in my fucking house.

I feel that.

Moving is stressful.

I just moved.

Takes a lot of time.

You said you were in L.A.

for a couple of months?

I was in L.A.

for five months, but I just moved within Vegas.

And yeah, that was a full-time job, just getting all the contractors and everything.

This is my first house.

So you were living in an apartment until your house was done that you found out?

I was renting a house, yeah.

So you build it or did you buy?

No, we bought.

Okay.

Building probably would have been intense.

Are you guys building?

I mean, it was basically.

It was always renovated.

Yeah, it's a renovation.

It's old 1930s home that we live in.

Wow.

We took down to the studs and renovated it, so it's pretty much like new construction.

So it's still all the.

We're almost done.

Yeah.

Well, we were almost done in the hurricane hit in Houston, and then a tree fell off.

Oh, I saw that.

So that was like another probably

$50,000 worth of damage.

And then you can't file an insurance claim because if you do, they're probably going to drop you.

Yeah, it's reliable.

It's a lot of renewal because everyone's trying to get out of Texas.

It's getting really weird on the insurance stuff in Texas because of the hits they're taking with all these storms and ice storms and just everything.

So unless it's a complete loss, it's not even worth filing a claim.

That's crazy.

Because that sucked really bad.

So the house.

Almost at the finish line, we had like

one yard line.

Have you guys seen the insurance rates in Cali go up?

Holy crap.

For what?

I'm not forgetting that.

Because the fire is too much.

No, just accidents.

It's doubling.

Car accidents.

Oh, for car.

For the car, yeah.

Yeah.

People are winning all their claims.

What was your insurance when you were there?

Well, I didn't have it, but my assistant got hit out there.

He won $100,000.

Oh, it's like.

And that's common.

My Uber driver out there was driving me at the airport.

He said he won $100,000 too, like the year before.

Oh, interesting settling accidents yeah accidents yeah so now it's like 800 a month for car insurance because nobody wants to pay to litigate so it's just it's not even worth it you just yeah these insurance companies are hurting i think

they're not used to this i don't think well especially in texas like there's like we have one storm after another between like we had a freeze and a lot of people's pipes busted it was just very uncommon for us to snow um and

I think we're out of like gas, power, and it was like a triple whammy of all these things happening at one time for like, was it a week?

Yeah.

Wow.

And so that was a lot of places.

It makes me not want to move there now.

There's a lot of pluses.

We used to really have an apartment, but no.

There's a lot of pluses.

The hurricane thing and some of the weather stuff is like the only downside to each other.

I like how it's central.

You could get anywhere in two hours, right?

And it's becoming like one of the number one food capitals for sure.

It's great.

Really?

I think we're about to get Michelin in Texas.

Yeah, finally get some Michelin stars in Texas.

Oh, yeah.

We're spoiled out here.

We got a ton of good restaurants.

Yeah, it's cool.

Yeah, Vegas is hard to beat for food.

I feel like Vegas would be a good spot.

Would probably be a good competitor.

I like a more ethnic food and more variety and more flavor than you can get at most Michelin restaurants, in my opinion.

Really?

Michelin restaurants to me is just like a bunch of art.

Wow, you got high standards.

We have, well, we eat out every single night.

Oh, yeah.

I don't know what Texas is.

It gives you high standards.

It's really good.

Like when we travel, we're like, man, none of the food is good as it.

Oh, wow.

We have good seafood.

I mean, because we're right there on the Gulf, we have really good.

Everything's nice and fresh.

So any kind of seafood that you want.

We're so close to Mexico, so there's a lot of Mexican influence.

We have Tex-Mex.

You guys don't have it here.

If you've you've never been to Texas, you don't know what Tex-Mex is.

So they try it other places.

It does not work.

They don't know what Tex Mexican is.

Mexico sucks, actually.

And then we get like coastal Mexican or Mexican City, Mexico City, Mexican.

So we get a lot of really good,

like James Beard is our version of Michelin awards in Houston for the restaurants.

And then the barbecue and just really good steak.

We have a lot of, you know, just a lot of high-end people are coming.

It's really good.

Yeah, I think Vegas would be a good spot to live.

Like, of course, we'll probably never leave Houston, you know, full-time, but we have a house in Austin now.

we love it there and then but vegas will be another spot there's so many people in and out there's always people coming for something for business i'm sure it's amazing yeah i've been able to do 15 episodes a week here for almost two years

is that why you kind of landed here because it's easy to get people on your podcast no one really says no i came here before the show even started

but uh no just being here we're booked out till december 15 a week no issues People are in and out, conferences, UFC fight this weekend.

There's going to be so many people for that.

First UFC fight in the sphere, right?

Yeah, first one in the sphere.

And we got F1 here every year, which is crazy networking.

Have you guys been to an F1 yet?

No, but in Austin, it's huge.

It's huge, right?

We have a track there.

Yeah.

How come you don't go to those?

I don't know.

I think we might go this year.

I don't know who was mentioning it to me last night.

I think Zach or Mike and Boer, I think they're coming down.

And so he said a ton of people are going to go.

I would love to meet up with them, yeah.

Yeah, that'll be huge.

Do you guys go to a lot of conferences, events, stuff like that in general?

I go to the one that's out here for cosmetics.

So there's one called Cosmoprof.

It's huge if you're in the world of hair, skin, makeup.

And that's where all your vendors go.

So that's where you go meet packaging suppliers, fillers,

just anything related to cosmetics.

I go to that in July.

So it's just here in July.

That's when I told you.

It's like 115 degrees in the parking garage.

Damn.

Yeah, there's a conference here every week, literally.

At least one a week.

Not oil and gas too much.

I mean, I think you're not going to be able to do that.

Yeah, I haven't heard of oil and gas conferences.

It's mostly in Texas.

There's not really a lot of confidence.

A lot of older guys in that space, right?

There is, yeah.

I didn't mean that as an insult, just like what I'm not.

He's calling me old.

No, there is.

It's definitely like buddy-buddy, you know, kind of older.

Good old boy.

Yeah.

Yeah.

So how did you penetrate that at a young age?

I actually had sold a company and a guy that i used to build houses with and invest in real estate with

he uh you know during 2008 lost a ton of money in the real estate industry and you know we were building houses together i knew him he was still a friend i mean he's a good friend of mine and then when i sold my e-commerce company i said hey let me he started oil and gas business in 2008 when the real estate market collapsed yeah did that crash too during that the oil and gas i don't know um i don't remember i think it was okay during the recession i think it was like 70 80 bucks

but anyways he started that business and so he had had that business since 2008, 2009.

And I had been friends with him.

And when I sold my other company, I was like, hey, let's try to buy your partner out.

If not, I'm going to go do something else.

Like, I'm about to go start something or do something.

And so I was able to buy his partner out.

Everything worked out.

And that's how I got in that industry.

I wouldn't have been able to probably just jump in like that without him.

Oh, nice.

Yeah, he had all the relationships.

He knew nothing about the industry.

No, no, no,

I figured it out.

But they knew they worked good together in the building.

Like, of all the partners Sean's had in building, like, this guy he works the best with.

They think the same.

They're both like type A, OCD, like clean and organized.

And when you have someone that you know works like that, you work well with those people.

So they just knew it was going to be a good fit and they're great partners.

Plus I saw him in a lot of bad situations when you're, you know, when you're selling house.

You know how he handled it.

Customers, yeah.

And, you know, you know his character.

That's huge, right?

And so it worked out and it was great.

And we still buy real estate and invest in stuff today, you know, outside of the oil and gas industry.

So that's cool.

So you invested mainly because of him, not because of the industry.

Yes.

Yeah.

I didn't just go, hey, I'm going to pick an oil and and gas company

yeah it was it was because of him um and you know i had new of the company i had followed it because i'm friends with them and so you know i thought it would be a good opportunity uh we are in houston i mean it's so big just in texas in general and so it it worked out of course you know pandemic was a little crazy because there's like zero work and they shut everything down but so that was a little rocky but other than that you know we climbed our way out of it and

It's doing good.

It's the downside.

The high volume is the good side.

The downside is with the frac schedules, commodity prices, it's just so

crazy.

Yeah.

So you got to really try to carry no debt, low debt, and then just ride out the low cycles and try to make money when things are good.

Yeah, that space gets really affected by politics, right?

I noticed.

Yeah, so who knows?

A lot of people can't make it through those slumps.

You all have a lot of bankruptcies and mergers and a lot of mergers right now, too.

Big time.

Oh, yeah.

People are struggling right now.

So it's getting to be where there's not really a whole lot of competition anymore.

They're buying all the small guys.

And all the EMPs, so the production companies like an Exxon or like a Chevron, all those guys are buying up all these smaller EMPs.

And so there's just a, like, it's getting very

small.

Yeah, it really is.

Yeah, they're doing that with farms right now, too.

Really?

Yeah.

Bill Gates is buying up all the farms.

Okay, tell me more about that.

I don't know anything about this.

Oh, yeah.

I mean, have you heard of its company, A-Peel?

Spell it?

A-P-E-E-L?

No.

Why do I feel like I just heard something a couple of days about this?

So you probably heard of it because all the fruits and vegetables are at the grocery store now, they're putting a peel on it.

Okay, so that's exactly where I heard about it, like the synthetic 3D printed type foods.

What is this?

He said he got one of those rubbery avocados the other day.

Oh, you got one?

yeah it's in grocery stores now it's weird with my avocados like don't want to say we love this grocery store that y'all don't have here you wouldn't even know the name we're not going to say the name but i was like i think because we're shopping at this place we're fine and then he got one well it's going to be everywhere it doesn't matter it could be the nicest grocery store you know so yeah basically it put on the outside of the fruit or vegetable that makes it last longer but it's not natural it's like what material i mean what's the it's a genetic material

problem it's like factory made so uh we say factory made is it like a genetic they're fucking with the genetics of it or is it something they're actually adding a natural

coating or something on it?

I don't know the exact details, but basically it's not natural, which is the biggest thing.

I just keep seeing videos, and you never know what's real fake or AI anymore, but it's like these rubbery watermelons and avocados and bananas are what I'm seeing.

I've seen the fake watermelons, yeah.

That's funny.

But I'm actually seeing that that's 3D printing of food.

Like, if you know, if we ever get in a shortage situation or something bad happens in the future, that that's kind of like the next plan is to yeah, I saw they're making fake meat now.

Italy banned it, though.

Shout out to Italy.

I'm not a fan of full way.

I could not eat that.

But there's no way that can be good for you.

But how do you you eat a whole food diet?

That's the only thing you can do.

We're not made to eat a bunch of processed stuff or fake stuff that they're going to manufacture in a lab.

There's no way that's good for you.

Yeah.

All the stuff they're giving our kids now, it sucks to see.

Well, I'm going to get a lot of hate for this, but definitely not vaccinating my daughter.

Oh, hell no.

I don't think you'll get hate from my audience.

I mean, I did it to my son because I was kind of pressured to do it.

My best friend's always been an anti-vaxxer.

She's a Democrat anti-vaxxer.

Like, doesn't even go together.

Yeah, I've never.

She's like, I'm a rare breed, but she's always, she's worked for a chiropractor at at a very young age, 18, 19 years old.

And so she's always just believed in more holistic medicine.

And she's like, don't do it, don't do it to him.

I didn't really know, like, again, this MTHFR thing was kind of new to me.

I don't know if the MTHFR and that is correlated, but if our bodies are built to not be able to digest and break down things, how by pumping a ton of aluminum in my kid is that going to be good for him to digest?

So at one years old, he had started saying, you know, small words, a typical one-year-old would say.

He would eat anything,

chicken, like our nanny would make him like, you know, boiled noodles, whatever he would eat, you know, vegetables, carrots.

One years old, he got really sick after his vaccines, really high temperature.

And after that, the talking stopped for three and a half years.

Whoa.

Yeah.

So he didn't talk until he was three and a half years old.

He shut down.

It was the blank stare.

I mean, the signs of autism.

Like I thought, like,

it took him to get him tested.

Yeah, we thought he got him tested.

Just the social cues, like all of that just kind of stopped.

And then, you know, of course, I just kept with that at the a schedule, not knowing really what it was.

And then everyone's like, oh, he's a boy.

His nanny speaks Spanish to him.

It's probably, you know, the being the boy dual language.

And then by like three and a half, we're like, dude, still.

So he started talking a little bit more clearly at four, but now he's five, five and a half years old.

I held him back, and we're starting to lay in kindergarten because I don't want him to be a little bit more caught up and not put him in behind.

But I'm like, it's not worth it because if Sean hasn't one single mutation of MTHFR and I have a double, then our son and our daughter without testing them, if you know genetics, they're going to at least have one stroke.

So we don't know if it that's coincidence and it did it for sure, but we're not going to take the chance on our daughter.

Well, they're giving their kids so many.

That's what I'm saying.

Almost 100, I heard.

So she asked him, she's like, well, why does he need to get, or why does my daughter need

hepatitis?

Let's start with the hospital.

So at the hospital, there's three things they do.

They get the Hep B or C.

Is it B?

Hepi?

Yeah.

Hepi.

They get the erythromycin in their eyes, and they get vitamin K for blood clotting.

I get that because babies are short of vitamin K when they're born.

So I said, I'm fine with you doing the vitamin K.

I don't feel super comfortable with it.

She's like, well, we have an aluminum-free version, but it's in a special pharmacy, and we have to order it for you.

Why would that not be something that's like, not whatever?

So they got me the aluminum-free version.

She showed me the box before she opened it.

So that was fine.

Erythromycin, like at some point, the kids taking antibiotics.

I'm not that worried about it.

But the HEP B, I'm not doing.

So I go in for a one-week checkup.

My doctor, who's a very, you know, Texas children's hospital, you know, just huge in Texas where everybody goes.

He was like, well, what do you mean you're not doing the HEP V?

Why?

And I said, why would I?

Like, she's not going to be on a playground with drug needles.

Like, I don't understand why I need to give this to her like the first week.

And he goes, so you're not doing anything, any vaccines?

I was like, listen, I almost didn't, like, come here again for my second kid because y'all pressured me the first time.

And before COVID, when he was born, 2019, they told me, we do not delay vaccines.

And if you want that, we're not the right place for you.

So again, I just kind of felt pressured.

And I was like, I don't really have time to research.

I'm just going to do it.

Now I regret.

When I called back again, they were like, no, we don't force any vaccines anymore.

If If you don't want to vaccinate, that's totally fine.

So, I said, That's why I chose this place.

And he's like, So, what about polio?

And I said, Do they even have polio anymore?

He's like, Well, there's not, you know, a lot in the U.S., but other countries.

Yes, I was like, We're not traveling.

And how many cases are in the U.S.?

He couldn't even answer it.

So, I'm just like, I'm not really worried about these diseases that have been pretty much eradicated, at least here in the U.S.

So, I'm just going to skip it.

And if there's one that I feel like he needs to have for whatever reason, we'll do it.

But I'm not doing it now.

Crazy.

Yeah, I heard the hospitals really push those.

They did not.

That's why you want to do it.

With my son, they did.

It kind of like, not that it wasn't an option, but it's like, this is what we're going to do.

Yeah.

With my daughter, I told the nurse when she came in, she's like, it is no problem at all.

Even the doctor, she's like, I totally understand.

Nice.

And the hospital, oh my gosh, this is great.

Nobody once pressured me for anything and offered me the aluminum free.

She had her son in Houston, or she had our son in Houston, and then, but the sisters were in Fort Worth.

She was in Fort Worth outside of Dallas.

Got it.

And so for whatever reason, I don't know if it was any different, but.

Yeah.

I'm looking into wellness centers in Homeburst bursts right now, to be honest.

I'm not sure if that's

a home hospital, yeah.

But, I mean, that hospital sounds great.

I don't think those are common, though.

Yeah, in Texas, there's a lot.

Oh, there is?

Yeah, big time.

Texas is different, though.

That's not even part of the U.S.

You know what I mean?

They're like their own country.

Yeah, we are.

Which I love.

Yeah, there's a guy that we work with.

His mom does that, and it's like, she's on call 24-7 because she never knew he was going to give birth.

And she'll just jump around.

She's kind of like a little small farm town.

She'll just jump around on different cities and do the home bursts.

I think they have like a doula or whatever.

Someone kind of coaches you through it.

and her.

I love it.

Speaking of kids, though, Sean, you want to start a school, right?

I do.

So, well, you know, that will be like long-term vision.

Yeah.

What are Elon's doing now?

Or no, just to disrupt the traditional education system because I think that, you know, the 1% of people that do good in school and become whatever, they're probably going to crush it in no matter what they did anyways.

But the other 99%,

you know, either drop out or struggle or just, you know, get zero ROI when they go to college or anything else.

And so they learn no real life skills to make you successful there's no financial anything there's no it's just it's so weird how the world has evolved so much with technology and just all this stuff our kids can't prepare their own taxes yeah but they they still they still don't they still teach the same way as they did like seven years ago and like it just doesn't make any sense there's no life skills yeah business skills

for for these generations now it's like it doesn't make any sense why they would still teach that way well i think all the world is now i went to business school and i still don't feel like i left wow with any of that basic knowledge.

I mean even when my CPA or my bookkeeper talks like taxes to me my head explodes.

I just don't really, I can't really wrap my hand head around a lot of it.

He's self-taught on a lot of that stuff and is very much understands tax codes.

But why don't we have like a tax code class or a basic understanding in high school?

People don't even know what interest rates are.

Yeah.

That interest rate and taxes are something that no matter what, when you exit high school, you will be doing in your life, that you should be taught those very basic life skills.

I didn't.

And my parents, you know, they just didn't have that background either.

So it it just wasn't something they thought to teach me.

I mean, I'm sure they knew what they were, but they just never taught me either.

And so you just have to learn it on your own.

And so part of the reason we started the podcast, you know, definitely a long-term goal of mine.

It'll be, you need a bunch of influence to do it.

And so, you know, hopefully we'll get there one day.

But the podcast at least will hopefully inspire people.

You hear people's stories.

We're trying to do a little bit more of the details on how they actually did it.

And so.

to give people a little bit more tactical information to go and use, right, and to apply in their life.

And so big part of the big part of the podcast stuff.

And then, you know, I just started on social media, but

my personal content will

be geared toward that also.

Love it.

That's needed, man.

Yeah, there's people like Elon starting schools, Tim Kennedy started one in Austin, I believe.

Who else we were talking about yesterday starting one too?

It's one of these podcast guys that Mike and Beau went with.

I remember, yeah.

Who did they go in the private jet with?

Private Jet.

Was it?

I think he does a lot of stuff here in Vegas.

I don't remember.

Was it David Meltzer, Bradley?

No, Bradley.

It was maybe Bradley.

Maybe Brad.

Either Bradley or the other guy.

We interstar it.

David Meltzer in Houston.

Yeah, we really liked him.

Yeah, he was a great guy.

He was super connected, and gratitude is important.

He taught me that.

But even what you're doing, I mean, it's just so neat.

I mean, you're doing 800 and something podcasts, which is going to have a ton of information.

If somebody just listens to that, probably way more than they'll ever get out of it.

Dude, I get messages daily.

Like, I've saved some lives.

Like, it's crazy.

It's so weird, right?

And so.

Are you still answering to all those?

I am.

So I spend three hours a day on my Instagram DMs now.

And it keeps getting getting harder and harder.

But I learned that from Pace Morby.

Do you guys know Pace?

I've heard you talk about it.

Mike and Bo were going to connect us with them.

They're on the real estate side.

He'll be a great guest for you.

So every day from 4 to 7 a.m., he answers his DMs.

So I kind of do that too, but I spread it out throughout the day.

You know,

Wes was like that, and a couple other people we interviewed.

Oh, Western answers.

Wes does eight hours a day.

Yeah, I mean, he's like, that's his life.

I truly, if you've seen what he's been saying lately, like, I truly enjoy this.

This is what I was like born to do.

I enjoy, you know, he's got that tough tough exterior shell.

I think on the inside, he truly gets off to like helping people.

That's awesome.

He wants people to be able to do that.

He also does sales.

He does everything.

I mean, he's everything.

There's no team of people.

He said he just, no one can close like he can, which is true.

That's true.

I don't want anyone on my Instagram DMs, to be honest.

To me, it's more of a trust issue.

Yeah.

Trust issue and like giving somebody access to all that.

They represent you, too.

But it's also

very generic when it's.

You're going to know, you know, if somebody sends you a message of like who you want to have on, who you don't.

And it's hard to like teach somebody, like, hey, I I like this type of person.

Very interesting.

I'm interested in this.

And I mean, they can, but it's never going to be

a good thing.

I give people a list of people that I want on.

I have a 16-page Google Doc list of names, so I've been crossing those off every week.

So do you have teams of people that reach out to other people?

Yeah, cold email or cold.

I'll do the DMs, but I have a team emailing.

I think I actually got a cold email even before

just randomly.

There we go.

Look at that.

They're on their game.

Yeah, those cold emails, don't sleep on those.

Those work.

Yeah.

Cold DM was an email.

Oh, DM.

Yeah, yeah.

Yeah.

I DM 100 a day, cold.

Okay.

And that's amazing.

And you do that?

I do that, yeah.

Or no, my assistant does that, but I'll respond.

Yeah, because it does the outreach and then

takes time to find people, but yeah, I'll be the one typing.

Sweet.

Yeah, yeah, that's mean that personal touch.

I think you do.

I really do.

I think people follow me because I mean,

you could wear any makeup brand, right?

Which is like clean and it's, you know, very educational and it's simple, which is what people need if you're not a makeup artist.

But people want you behind the brand and they don't want an automated

absolutely.

Do you see the makeup space changing, going more natural these days?

Yeah, I think, well, I don't know if you know this, but the FDA just took over cosmetics.

So before it was the Wild West, which made things easy.

But Sean's like, dude, this is great.

The FDA's taken over.

Yes, it's taken a lot of your time now because we had to take every single product, every single ingredient label, photos, front, back, side, everything.

You had to change thousands and tens of thousands, if not $100,000 worth of remaking the cardboard boxes that the makeup goes in.

All of the

required information.

You put your phone number on all the boxes now.

People should be able to

place a claim with the FDA if one of your products hurt them.

My stuff is doesn't have anything active in it or anything crazy.

So it's all organic, plant-based, natural stuff.

So I'm not too worried about it.

But some of these people who are like making shit with weird ingredients, now the FDA can come into your facility.

You have to register your facility and your products.

Where before

it didn't really matter.

You never had to make claims of where you had your products made or whatever.

Now it's all

since she's established, the barrier to entry is going to be up now, right?

And so that's what I'm doing.

So some of the smaller companies companies aren't going to have like the manpower to keep up.

And then I'm sure, you know, there's tattletales.

Someone's going to say, you know, this person didn't meet the criteria.

You're going to have an angry customer that's going to be looking for something.

They're going to get turned in and then they're going to have to close shop.

So it'll put out some of the competition.

Yeah.

Probably be a good thing in the long run, though, right?

Yeah.

Yeah.

I mean, I wish they did that with food.

It's crazy that they're doing makeup first.

Right.

Yeah.

It's like you can make whatever you want.

Yeah.

Supplements.

Supplements, they don't.

Oh, my God.

Food is regulated.

I mean, the FDA food and drug.

Oh, is it?

Okay.

But not supplements.

Not supplements.

Yeah, supplement surges.

You could make that in your backyard and no regulation whatsoever.

Put whatever kind of pills, put steroids in it or whatever.

No, that happened to Ryan Garcia.

They put like whatever, and then he lost his last fight, technically.

That's all that.

Yeah.

You got to be really careful what you're taking in the supplement world.

I stopped taking most of mine.

I only trust a few brands.

I like Brian Johnson's stuff.

And anyone who's...

We're talking about Thorne.

It's a really popular thing.

Yeah, they third-party tests.

So, yeah, anyway.

Some of the doctors that I work with recommend, usually recommend that.

Or there's another brand, too, that they're all third-party tested stuff.

And so that's just what you need to look for.

I mean, there's a lot of brands that do it.

But definitely when you're in that industry, you want to look for somebody that tests all their stuff.

Wild, Wild West, yeah.

I asked if it's going more natural, though, because a lot of these makeup brands got exposed, right, for their ingredients.

Yeah, I think there was a, I have not watched it yet.

I just don't have time to really watch TV, but I heard there's a Netflix documentary out there right now.

Really?

I can't, makeup is in the name of it, how it's made.

It's not how it's made, but something like that.

So I need to look it up to find out because I did see there was some exposing going on there some whistleblowing stuff but I haven't watched it yeah because people put it on their acne or whatever and then it gets in their skin yeah so

who knows well you got to be careful a lot of that stuff is hormone disrupt disruptors I mean back in the day when I first started everybody was putting parabens in their makeup it was a preservative right now it's a huge no-no um talc you know you're slowly starting to come out even though talc is if it's in a powder product you're breathing it in but if it's not in a powder product it's like do you really want that stuff you know that close to your skin so you're seeing people start to clean up with the pressure from competition, which is good.

We needed that in this industry.

Um, like I said, the FDA regulation is an extra pain in our ass, but supplements is probably not because it's just going to take one person in the industry to really, really push for it.

That's how it happened with makeup.

There was one brand really trying to push and lobby to get FDA to take over, and it worked.

Okay, the company then went out of business, but

there's so much like lobbying and stuff that you can't change.

I mean, so you they can still sell cigarettes, yeah, and they know they kill people, but you can just put it real big on the box and and you can still sell it.

But it's legal.

It's like, oh, yeah, it's okay.

You just need to put a bigger warning.

So there's just some industries that, like, I don't know if we're ever going to change, you know?

One of the things with capitalism, right?

Yeah.

Once these companies get so big, they could just buy people off.

Yeah.

Pay off politicians, pay off Nancy Pelosi.

Yep.

With vodka.

Oh, she got paid in vodka?

She's drunk all the time.

Oh, is she?

I heard nothing about Kamala.

I didn't hear that about her.

Yeah, it's just like meme stuff that you see going around.

Damn.

Is it true we're going to run out of gas one day?

I remember when I was a kid, they used to say I'm like 20 years old.

Fossil fuels, yeah.

Yeah.

That was a myth.

Yeah,

we have, there's so much reserves right now.

And so the U.S.

is getting so efficient.

Before pandemic, it was about 1,200 rigs, I think, and we were producing between 12 and 13 million barrels a day here.

And then now

have about 650 rigs and we produce a little bit more.

Oh, wow.

We'll always have the need for oil and the products that they use to make

energy efficient.

They need oil.

Electric and all this other stuff.

Hydrogen, right?

Yeah, and this, the infrastructure it takes off for electric, and you know, people use less gasoline for their cars and other stuff.

You still need like plastics and just everything.

And so it won't ever just go away.

You know, the industry will probably be smaller.

And that's probably why a lot of these mergers are happening and kind of preparing for the long haul, you know.

Did you hear the interview I'm sure you did with Trump and Elon?

Yeah, on the spaces.

Yeah.

I like that.

I like how Elon was saying.

I really respected him for that.

He's like, you shouldn't shame people that still drive gas cars.

Here's a price.

There's a need for that.

You can't get rid of it.

Elon always always promotes that.

He's trying to create the whole chain with his solar.

People that are illogical, they don't think like that.

Yeah.

I love Elon's last few years.

Dude, he's great.

How raw he's been on Twitter.

Dude,

he's probably the person I look up to the most just because what person can go and do those huge, crazy ideas, world-changing stuff, and execute on every single one of them?

Like, that is almost impossible.

Like, that's one of one.

I said Steve Jobs is an asshole.

Can you imagine working for Elon and all the pressure he puts on?

I should just tell my girls, you think I'm bad?

I'd rather work for Elon, actually, too.

He pushes people to do their best.

Steve would get, he would take a personally look, like, from the documentaries I've seen, like, he would yell at you.

Yeah.

And Elon seems logical.

Like, he's just like, that doesn't make any sense, right?

He's just, everything he thinks about is, like, is a logical way.

And he puts a lot of pressure to get results, which is good.

That's what you have to have.

He's a really, really good leader.

Do world-changing stuff like that.

You're not just sitting around letting people do whatever they want.

Yeah.

But that's when I work the best, when the stakes are high.

The only thing I don't agree with is he he says there's no aliens out there.

Yeah, I don't agree with that.

We're trying to convince Sean.

Sean is not in that boat.

You don't think there's anything else?

He doesn't think there's anything else alive out there.

I don't think there's like spaceships coming down to the earth.

I don't think they're already here.

I got to introduce you to some of my podcast guests.

Do I think there's life out there somewhere?

Yes, probably so on some other planets that we don't know about.

But not like aliens just shooting down and abducting people.

What's the guy on Joe Rogan that has the energy sources?

He worked for the area.

I know who you're talking about.

Bobbles are.

Yeah.

I know a lot of people give him a hard time and don't believe him.

I absolutely fucking believe every word that he says.

Yeah, you need to watch some Stephen Greer.

Okay.

I'll check it out.

I'm open to anything.

He's not open to anything.

I try.

Hold on.

So you're pretty.

No, but.

It makes me turn off my galley and shift.

So if there's some science that shows me,

if they come down tomorrow, I'll be like, hey, I was wrong.

There's a spaceship that's here.

What if you went on like a journey and saw one with your eyes?

Oh, 100%.

Yeah, I mean.

No, he wouldn't believe you.

He would think it was AI.

I'm saying that I am open to change my mind when I see proof.

Yeah.

Yeah, it has to be somewhere.

I just think we didn't just all of a sudden in the early 1900s go from like, you know, the Oregon Trail to where we're at now.

Something came here.

Yeah, I would explain the ancient stuff, like the pyramids.

I don't know.

I really don't know.

The way they taught us how it was built is total BS.

That's not possible.

And again, I don't know, and I'm not saying that it's not out there.

I just would like to see at some point.

Somebody can change my mind if I see proof or there's like real proof and it's really concrete.

I'm open to it.

Yeah, it's all good.

That's how it it should be, though.

Yeah.

Yeah.

I mean, just right now, I have a hard time because there's just not a lot of real proof that's out there that makes it

you just don't believe in the evidence.

I didn't trust the government evidence.

Yeah, that part

I'm pretty sure they're probably hiding a lot of stuff.

But I was surprised that Elon was so hardcore.

I was shocked.

He either knows something or he genuinely believes that.

He just doesn't seem like the kind of guy who's going to be paid off to shut up.

Or else it's logical.

He's got weird ties, but yeah.

He wants the NASA contracts.

Who knows?

When you're at that level, you got some weird influences in your life for sure.

There's people knocking at your door.

I get weird DMs.

I'm not even big time, but people pull up to my networking events and invite me to the World Economic Forum, and I'm like, this is weird.

Stuff like that's happening to me now.

That's really cool, though.

Yeah.

I guess it's a good sign, but it's scary, man.

Yeah, that's the good thing about social media.

You know,

you never know where it's going to lead for sure.

Definitely can't ignore it.

Yeah.

No, it's cool to see because you built your wealth without any social media.

Now you're kind of diving out of it.

It was shocking because it was right in the time when everybody was using social media, even Facebook, and he didn't even have an account.

He had a MySpace.

Wow.

And then no Facebook.

You were running ads.

It was just Google.

Yeah.

Wow.

Yeah.

It was all, you know, it was all internet-based stuff.

Businesses weren't in 2008, though, 2009, when you became realistic, people weren't using social media

through businesses.

That was just so new.

Facebook business page didn't come out until 2011.

I remember because it was the year I started my business.

But nobody really used it for business.

I definitely have a way different feeling, and I think it's a good thing now just because access to information is so amazing.

And, you know, I didn't have that whenever I was growing up.

And so I think social media is amazing for the world.

Of course, there's always like some bad that's going to come with anything that's that big.

But I used to be anti-social media because she started her business and built it off of social media.

And I'm like, don't post our house.

Don't post it.

Like, don't even know what's going on.

As soon as the camera wouldn't go to him, they thought he was a stay-at-home dad.

Nothing wrong with stay-at-home dad.

they were all like what does sean do and i'm like he's a drug dealer they don't know they thought he was well that that too they thought he was a drug dealer and we were like how can he afford a house like this yeah when i was always undercover everybody's like oh you were super private well dad and i was always we we were in a small smaller town and so it's like sure you don't have people that can really think that's possible um but i've definitely changed my mind on that too he watched me in my business like he was he was always doing really well when we met and he's like why don't you start a makeup line and i was like i can't afford it it's too expensive he's like well why don't you start an online store where you sell these other brands?

And I'm like, Well, they don't allow you to do that.

Like, you know, Estee Lauder and Laura Mercier,

LeMaire, whoever, they don't allow like a mom and pop to shell their stuff.

This is back then.

I was like, They have to prove you.

So, he didn't believe me.

So, he got online and he called.

I came home from work one day when I worked at Emos.

And he goes, Well, I learned something today.

Estee Lauder fucking owns everything because I called that same 1-800 number about 10 times, searching every makeup brand that I knew to try to ask to see if you were right.

He's like, And you're right, they have to be like a certified brick and mortar that has, you know, an online e-commerce platform as well.

But I waited until like 2011, early 2011, and I was like, wait, I think I can do this.

I can start my online.

But I had already had that following.

I had built up a following.

Facebook used to have 5,000 people Macs on your personal page.

It still does, right?

I think it still does, yeah.

So I built that up to 5,000 Macs.

I already had that platform to like, you know, pitch myself to, but I absolutely would not be here today.

if it wasn't for Facebook business pages and that.

Wow.

And Cheryl Sandberg, I did her makeup.

I don't know if you know who that is, but she was the COO for Facebook and Instagram.

Oh, nice.

I do her family's makeup, so I got to do her makeup.

And she didn't have a voice when I was doing her makeup, but she's like, tell me about your business.

And I told her,

like, thanks to you and you creating that, because it was her project to do the Facebook business pages.

I was like, I absolutely would not be here today.

Wow.

Instagram helped take it next level, but all of my marketing was on social media.

I'd never, and it was free until recently.

It was all free.

Yeah, now they limit your views.

They're like 5% of your followers.

It's crazy.

I remember the year they did that.

It went from like these people getting, I mean, I used to, when I only had 10,000 people, I had 3,000 to 5,000 views on my story.

Yeah, that's how it used to be now I have less than that with 80 90,000 nuts.

That's also anything supply and demand.

It was

a little advertising.

Oh, yeah, and everything's gone up now when I run YouTube ads because I boost some podcast episodes It's like double the price when I started a year ago.

So are you boosting from the app?

The YouTube app, yeah.

Promotional boosting YouTube, but Instagram stuff?

Oh, not Instagram.

I only boost YouTube.

It doesn't work anymore.

So something's happened.

I don't know.

If I use the boost, apparently Apple Pay got onto Instagram.

Oh, yeah, yeah.

I saw that.

What is that?

So Apple Pay wants 30% of all the boosts.

So, people stopped doing it.

So, now you got a boost from your desktop.

I know.

I hate it.

It's like an extra step.

Yeah.

That's what drove Fortnite out of the app store, too, the 30%.

Yeah.

Apple's got a monopoly on that stuff.

They do.

They're just like, what a just a.

Okay, so I didn't know you'd do it from the desktop like that.

You're just charging everybody rent for everything.

I mean, I was like, why is my boost not working?

So for a couple of months, it didn't work at all.

They were trying to re-collaborate everything.

Then all of a sudden, I would say, just for even numbers, $1,000 boost was costing me $1,400.

I was like, where's this extra extra $400 coming from?

Damn.

So they were getting you sneakily.

An extra $400.

And I was boosting this one viral video that I had.

It was really good.

It had, you know, millions of views.

And I'm trying to just keep it going through the pipeline.

All at the same time that I said I wanted to kill Sean with writing on my story.

I said, I'm going to kill my husband for me living in the hotel.

Yeah.

I got not shadow banned, but whatever they got grounded for

right when that video went viral.

So I was like, okay, well, they're going to show it if I start paying for my boosts.

Yeah.

I was paying $1,000 a day just to boost it, to keep it going.

Because they weren't a thousand a day.

Holy crap.

Just because they weren't showing it.

As soon as that happened, like two days later, I saw that video right away.

I knew it was going to go viral because I posted it, walked away from it.

Two minutes later, it's like 10,000 views.

I was like, holy shit.

And then just kept telling my friend, share it, share it.

It's about to go viral.

It's about to be a good one.

So anyway.

Yeah, certain words trigger the algorithm.

I know the kill word is such a silly word, but just say red rum now.

I want to red rum, Sean.

Yeah, yeah.

I just got banned on TikTok.

Certain words and topics, you know, got to be careful.

I didn't know TikTok was watching like Instagram was.

I didn't know what to do.

Yeah, once it gets big enough, they're all going to be pretty much the same.

But yeah, I haven't boosted anything since then.

Yeah, I would boost your YouTube episodes because you'll be able to get bigger guests if you can show that you're getting $100.

I have no idea you could do that.

Yeah, because I did that for like, because you could sort it by popular, so you want those to be pretty good views, and then you'll be able to get a lot of guests.

Okay, yeah, awesome.

Yeah, everybody said that YouTube's like, when people watch those, it's really, you're really bought in.

It's a good thing.

Yeah, well, when you ask people to come on, the first thing they look at is usually YouTube.

They look at this as a actually watch a lot of stuff on YouTube, so like I watched the podcast.

Yeah, I watch it.

I mean, you can still watch them on Spotify, but for some reason, I still go to YouTube and watch them.

YouTube's better because the comments

video.

Oh, they're almost all bad.

I don't even read the comments.

Oh, really?

Oh, God, no.

You guys are getting some heat already?

Oh, no, no, no.

Like, YouTube stuff is just in general.

If like you read your videos, people are just terrible in the comments.

I mean, I think with Instagram, people have more of a personal relationship with me and most by my brand.

So it's different.

I get very little comments until the viral one.

Yeah.

And And then everybody just really hates that mole on my face.

Really?

She would get like, oh, yeah.

I don't give a shit because I've been dealing with this for like 14 years, 13, 14 years.

So I'm numb to all of this.

But the females get it.

You need to cut that mole off your face.

If you're going to be a makeup artist, why don't you knock that fucking hairy mole off your face?

Oh, my God.

I'm like, listen, I'm growing it out.

Dude, the females get it worse, man.

Layla Hormozi, do you know?

Oh, they're so mean to her.

I watch her too.

She's like, I mean, she got like a nose job and she just did everything.

She just liked it.

She did everything.

Her voice, like, it's your voice.

You're born with it oh she's probably taking testosterone oh she should i'm sure she is because her voice is getting deeper and deeper yes and i am also on it and i notice like when i watch old videos of myself i was like oh it's a squeaky toy oh wow but yeah my voice keeps getting lower too

though it's not some people just have like a different voice yeah

i used to have a girly ass voice take some testosterone and you won't yeah no it was back in the day it was embarrassing like i could scream full-pitched it was so embarrassing but no i'm i i take some natural stuff for testosterone it helps for sure i didn't know you were on on it though you're the first girl I met on it yeah I started taking it about a year ago and it's been amazing really very amazing

but just the very low I don't know

he's my nurse so I don't know how much it gives me no no no we yeah our our doctor

you know which is a super amazing guy and he works with like 90% women I mean it's like 90 10

and yeah he put her on it and it's it's so such a minimal amount so it was about two years ago three years ago I told you that like rough patch where I was just everything was just sparking me and I was just level 10

probably going through the change.

You know, something happens to us, 40 plus, 50 plus women.

Yeah.

And I think just doing all the IVF and injecting all those hormones in me for two years in my late 30s, it just imbalanced everything.

Then my thyroid got thrown off.

And I'm like, I went from never taking one single solitary pill, not even for a headache, to taking like eight a day.

And anyway, just overproduce estrogen.

And so I take estrogen blockers.

And even when I was doing testosterone cream, I was, you know, everything was being converted over to estrogen.

And I had so much estrogen that can be very dangerous for women.

So anyway, taking the testosterone just so it's more of like a balancing with everything.

So,

yeah, with progesterone and estrogen blockers, and everything's a lot more balanced than it used to be.

So,

really good place.

Is just so awesome.

He's technically my primary care guy, anyways.

Um, my functional medicine guy, yeah, just like but doing all that and getting regulated, though, has really helped anxiety too.

So, I know with him, that's a part of like what's helped with his anxiety, with mine.

You got it too, anxiety, yes.

I think that it comes with the MTHFR.

It's like we're all kind of like one of a kind.

We all have ADHD, a little bit of anxiety, a little bit of OCD, kind kind of all mixed in.

It seems to be very common.

But yeah, getting the hormones regulated made a huge difference on my mood.

And total outlook on life and energy level and all that.

Yeah, Matt was telling me all the same stuff yesterday.

He has it too, the MTHL.

Yeah, yeah, yeah.

And he's, but the same thing, he's almost like, I felt like we were the same person.

I was like, every life experience he had is like, it's like exactly like me.

You two are very similar.

Yeah, he's great.

He's a great guy.

He's super intelligent, too.

It was a really good conversation.

Yeah, I know he's dealt with some anxiety too.

Yeah, it must be a link with MTH.

I thought it was.

I think it is.

I think I I hear Gary talk about it sometimes.

Like, he's like,

if you want to fix it, this is a big, big part of it.

And it's a lot of the problems that we have as humans, you know, are kind of all tied back to that.

And if you just take some of the right supplements and things that are methylated and eat right.

Yeah, so it makes it worse.

Would you guys ever use Casper on one of your future kids?

I know you got two eggs safe still, right?

Is it CRISPR?

Or CRISPR, yeah.

What is that?

I think they're only doing it in China.

Oh, China.

Oh, is that where you pick like the hair color and stuff?

What is it?

It's like everything.

So you could remove the MTH up far if you want.

So

i would be too scared to fuck with genes like that early on and with cell division

but we we know the sex and then the sex of the embryo and then we know um they pull out like some chromosome

no on our stuff they pull out the chromosome disorders that a woman

oh they discard them yeah so um they just say hey these embryos are no good because your the chances of you having a miscarriage are going to be really high yeah they're usually not viable and they don't even let you really use them like if you want to use some one that has a chromosome disorder like some that are survivable like the missing the eighth chromosome whatever then you know you have to go to a psychologist and have special wow yep wow extra paperwork sign that you understand because some people like go their whole life i mean they're doing ivf for 10 years and if they want to get one every day they still want to try it yeah wow so anyways that's the whole point ivf is um gives you the best chance of having a viable got it got it you're like hedging your bed almost yeah

it's been great we had a great experience with all of it uh she went through hell ivf is like really hard on women because you're like pumping them full of hormones and like overproducing eggs and stuff.

So

all the weight gain that goes along with it and influx.

Yeah, that's kind of what messed her up.

It's like, yeah, I could mess their hormones up.

Holy crap.

Yeah, I don't know if I'd do Chris Brawl.

I'm on the same page as you guys.

It's a little, you know, I wouldn't want to, like, what if something happens?

I mean, I'm sure down the road they're going to have all kinds of crazy stuff.

That's what I think the future is.

And I think, you know, I see stuff.

My kid somehow found something on YouTube.

They were growing babies.

It was right when we had the kid too.

We were in the hospital with the kid and he, I guess he was talk texting something because he can't write.

But he was talk texting something in there and there was like this like farm where they had surrogates but it was machines and i'm sure it creates the perfect habitat to grow a baby and i'm like this is absolutely where the future is going artificial wombs right yeah i saw those holy crap so you won't even need to have sex no you just have an artificial womb i don't know how i feel about that yeah i like to be as natural as possible you know yeah but i mean there's some people who can't carry and if you can't and there was a surrogate shortage right when we were looking like it's because there's so many stipulations on surrogacy you can't be on any mental health drugs you can't have previously been on any any any mental health drugs you have to have a child currently be raising that child um you can't have more than six births just we thought there's a lot of agency and there's gonna be like a book of like handmaid's tale yeah it's not even close oh it's not like that they're it took us six eight months and then they they kind of have to pick you wait in line there's a data oh yeah they pick you they go you kind of write your bio and your story and whatever and they come and like go through the parents and they're like you know i kind of i want to help these people for whatever reason wow yeah i thought you picked that no i mean so the surrogate comes to you they have to match you first.

Okay.

They approve the surrogate.

Yeah.

The surrogate comes as, I think I want to do this.

I saw one of your ads.

I want to work from home and make $50,000 a year or whatever.

They then, you know, vet the surrogate first.

Then they say, okay, you're approved.

Let's open up the database.

Here's your password.

And you dig through hundreds of families.

You pick two or three that you're interested in.

Then you set up like conference calls to see who politically aligns with you.

Yeah,

they ask you everything, the vaccines, the, you know, everything.

And so they go, yeah, I, you know, I'm, I'm on board.

The reason that she also picked us is we didn't make her do a C-section.

What was there?

She didn't want to travel.

Oh, that was the other thing, too.

So there was like a couple things, and that's why they try to match you with like...

She'd want to do breast milk.

That's what I was doing.

Oh, yeah.

That's it.

ton of thing you have to agree a ton of things you have to agree on but if you don't agree politically like if you have someone who you know very conservative family and you have more of a liberal surrogate maybe they don't align with what if this baby's killing me and i want to abort oh you know so there's so there's so much stuff you're like signing your life away as you go.

You can tell there's been so many like so much case law on it.

That's interesting.

Yeah, every time we went to the IVF clinic, it's like, what happens if, you know, what happens if

where does the embryos go?

Who owns them?

If we break up, what would you do with them?

Would you want him to go to science?

Would you want him to be discarded?

Would you, yeah, would you donate them,

which is an adoption?

Would you adopt to a gay couple?

Would you adopt to a straight couple?

What about ethnicity and race?

Well, you know there's been so many, so much case law.

Every time you're signing stuff, you're going, that happened before.

That happened before.

That happened before.

That's funny.

Holy crap.

Well, guys, where can people find the show and keep up with you guys?

So on Instagram, my handle is Gentry Kelly Cosmetics.

Kelly has two E's, the correct way.

Gintry is with a J, and then official Sean Lynch for him.

And then the podcast page name is Official Success Formula.

The actual podcast success formula.

So we're available on all platforms.

If you want to listen on Spotify or YouTube, watch, listen.

It's available everywhere.

Just type in success for me unless I find it.

Perfect.

We'll link it below.

Thanks for coming on, guys.

That was fun.

I appreciate it.

Yup.

Thanks for watching, guys.

Check out the links below.

I'll see you next time.