Exposing the Truth About Digital Marketing Gurus | Cassady Campbell DSH #816

I watched these pranks like in Las Vegas.

That limitless guy, his channel was just popping off.

He just hit a million subscribers and he's like, I'm quitting YouTube.

Do you know how much Linkie missed out on?

He's getting like probably a million views every other video or some crazy number.

Like that.

No shorts back then.

I feel like shorts.

I heard you saw it in the affair of how they lowered the views.

They've just destroyed it.

It just gets so saturated.

Now nobody even has an attention span.

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All right, guys, we are here in Dallas, Texas.

We got Cassie Campbell here today.

Thanks for coming on, man.

Yeah, I appreciate it, man.

Anytime.

And we're on the Love Socks.

Yeah,

I'm going to fall asleep here.

Yeah, for real.

Shout out to Love Socks.

But you've been filming some funny pranks lately.

We were just talking about the Wes Watson one.

Oh, yeah.

Well, I did one like listening to his rants in the library.

So yeah, I'm working on doing a Wes Watson character as well.

You think he'll reach out to try to fight you?

I hope not, man.

He's kind of scary.

Yeah, he's got some prison time, so he's probably been in some scraps.

Show me your fucking papers, you little bitch.

what's uh what's uh trending in the prank world i guess because i thought it honestly fell off basically just pissing people off getting in front of them with the cameras that's what i see the kids doing nowadays

yeah i mean it's not even pranks it's just like going out there

like i said getting people really pissed off because it's that instant reaction you don't even have to like Like think of really anything witty or be funny or build it up.

You just go in there, get them triggered.

You got your video and you're out.

Viral.

Yeah.

Jack O'Hardy, right?

Well, he's I guess he's one of them.

Yeah, that guy just I don't think anybody likes that guy, but yeah, it's like these kids are like between like probably 18 and like what 22 years old.

They're young kids, you know, and that's how they grow now.

But pranks have changed so much because it used to be like hidden camera stuff mostly and

now it's just the cameras out in the open.

So I don't think that's a prank really if the camera's right there the people know that these kids are trying to get you know some sort of YouTube video, they know it's not a prank, or they know what's going on, basically.

Yeah, so some of them will probably put on like a face too, right?

They just go as themselves, so yeah,

I remember those Pranks in the Hood videos.

Oh, fake as hell, you think those are fake, dude.

So many of those were exposed back in the day.

I remember I would watch these channels, um, they would expose like fake pranks, and even some of the actors that were like in videos like Vitales and what Roman Atwood, they would come out out and

basically talk about how they're in the prank or they would just

these people that would expose these channels would show how the people in these pranks are actors and some of these people were I guess also in multiple pranks yeah

from what I could see that yeah I remember when Fouzi exposed Vitali there was that whole drama and you know fake pranks it uh get way more views or got way more views than real pranks I mean that's where the money was at right The gold, fake, gold digger ones.

Dude, how did you fall for those?

Like, I guess, I guess when I was like, what, like early 20s, I saw some of those and I was like, oh man, I can't believe that.

And then like shortly after, I figured out it was a bunch of bullcrap.

Yeah.

But dude, yeah, fake pranks always make more.

There's another one like Hoo-Man TV.

Every prank is the same thing.

It's like...

fake shampoo prank gone wrong or whatever.

It's like shampoo prank part 300.

It's like he's at Venice Beach.

You got the girls in the bikinis, or you got like the muscle guy.

He's like acting like he's showering.

It's so fake.

Like he's not even trying.

Like, it's so obvious he's acting like he's showering.

And then who man's over top of him, pouring the shampoo.

And the guy's like, where is it coming from?

That's a classic one.

Oh, dude.

I love like part 200 was really nice.

But then it's like gold digger.

Same thing.

Part 300.

And it's like, oh, the girl doesn't want to talk to him.

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Walking away, and all of a sudden, and then she's obviously walking away too.

He's going to his car.

She's not even paying attention.

She's walking the opposite direction all of a sudden and obviously she's like dressed almost naked and she just turns around and says is that your car?

So you just randomly decide to turn around and say is that your car?

Yeah, for real.

Like really?

That never happens.

Yeah.

People think it happens when they buy nice cars.

No.

I don't think it happens like that.

You might get some looks.

You'll get looks.

But nobody's going to be like, yeah, is that yours?

Can I go home with you?

Yeah, a neck turn, like 100%.

Women are women, like probably fearing for their lives for real these days yeah for sure my girl won't even get in an uber man she said there's some weird uber drivers oh dude yeah i've seen some too i remember this one uber driver this is like not that long ago he was listening he's just sitting in the his car listening to his own podcast what

i've never listened to one of my episodes well it wasn't

It wasn't even a podcast.

It was just him talking.

And he's listening to it.

Like, I guess he was trying to get me to kind of listen to it or something No,

I mean I could see that with music, but with a podcast He's promoting himself and then because I was like, okay, let me see this and I was just curious I'm like who is it?

What is he listening to like because what he was listening to is just it sounded kind of goofy.

Yeah, that's a wow.

I went looked it up and he what he had like a thousand maybe not even YouTube subscribers And oh, it was him.

I was like, oh, this is the same guy.

He's listening to himself in there.

One time I was in an Uber in Boston and I fell asleep on the way to the airport.

I woke up in a parking lot.

She was parked, just running out the time to get more money, I guess.

And that was weird.

Like, what the hell?

So I was in an Uber on the way to the airport.

I fell asleep in the back seat.

Okay.

And I wake up and we're in a parking lot.

Oh, okay.

I guess they get paid the longer you're in there.

So she's trying to milk you.

She was just trying to milk you.

Oh, okay.

But it was weird.

I didn't really know what to say when I woke up.

Yeah, never.

I was like, where am I?

I try not to fall asleep in an Uber.

Yeah, but I could definitely see as a girl, like, you know, if you get a first-time driver, who knows what they'll do.

Yeah, but as long as you look good to them, it's okay.

Yeah.

Yeah.

So when you first started, what year was that?

Well, I technically started doing like prank type videos around 2016.

Wow.

Obviously, some of the first videos I did, they, you know, got some hate and stuff.

Because I was doing like fitness type stuff at first.

I initially wanted to do pranks, but I didn't have anybody to film for me.

I didn't even know what camera equipment or anything like that to get because I've watched these pranks like in Las Vegas, like Epic 5 TV, Limitless, but both of them don't even do pranks anymore.

Most people don't.

That Limitless guy, his channel was just popping off.

He just hit a million subscribers and he's like, I'm quitting YouTube.

Wow.

I'm like, you just, do you know how much you missed out on?

Is that when pranks were kind of peaking though?

Oh, dude, yeah.

He had at least a few good years left.

And he had just hit admit, like, dude, his channel's popping off, dude.

Like, he's getting, like,

probably

a million views every other video or some crazy number like that.

But the algorithm was different, like, uh, back then.

No shorts back then.

I feel like shorts.

I heard you talking over there how they've lowered the views.

They've just destroyed it.

TikTok's destroyed it because you got all these people from TikTok coming over to YouTube and they're producing those shorts as well.

And it just gets so saturated.

Now nobody even has an attention span anymore to watch that long form content.

Not to mention, I mean, in like 2019, I saw that there was 12 million or so YouTube channels.

Now there's between 100 and 2 million YouTube channels.

Wow.

So think about how saturated YouTube is.

There's way more competition.

It's just

a mess, dude.

10 times the competition, 10 times the attention span deficit.

And if you weeded out all these shorts, Dude, I guarantee you, YouTube would look so much different right now.

And you think about this this too a lot of the people that make short form content nobody watches their long form content i think they wouldn't exist if it wasn't for short form content i spend more time on short form content than long form i think most most people do yeah because reels tick tocks youtube shorts i watch all those but the thing is like if you actually want to make money off your reels you're not gonna make you're gonna make maybe pennies off instagram i'm getting 50 million views on instagram and i'm getting like five bucks it's like a joke same with tick tock i'm getting like a couple hundred every month.

Dude, TikTok makes more, though.

I did notice that.

It used to be more.

They keep lowering it because as one platform announces they're lowering it, the next one follows.

So like Facebook used to pay bags.

I did hear that.

A friend of mine.

Yeah, there's this girl Adley who I've got on the show who used to make millions a month.

And yeah, now it's down like 90%.

Yeah, and then YouTube shorts per thousand views, it's like 20 cents.

It's terrible because I've gotten 40 million on shorts and I got nothing.

Yeah, Alex Stein was telling me like some crazy low number he got for a really viral video.

I think it had like 30 million or some number like that.

I don't even think it made a thousand bucks.

Wow.

But my shorts, like I noticed per million views, I'm making around 300 bucks.

Okay.

That's actually higher than most people I'd say.

Yeah.

Or it's gone up or something because I remember I had like four million

something views on a video short recently and it got like 1100 bucks.

So I was like, okay, that's not too bad.

But still, I mean, yeah

you and the knock boys maybe i don't think they do well they they just mostly like do podcasts now yeah they kind of branched off but i feel like their main bread and butter at the time was like pranks oh at the time yeah but i can't really think of anybody else who's doing like hitting camera like that big dawes does he still do it not really he the last time i seen him uh it was mostly like giveaways and stuff like that yeah he just shows up to people's houses now and gives them money yeah he buys their house he's like i'm gonna to pay it.

How is that sustainable though?

Like, how is he profiting off that?

Dude, he has money coming in from so many different ways.

Dude, for sure, dude, that guy's smart, man.

That guy's, he did it.

And he's smart that he started when he did, too.

So.

Yeah.

Yeah, I feel like if you didn't turn your pranks into like a brand, making money just off the views is almost unsustainable.

It's not sustainable.

Yeah, that's why I'm working on doing some other things as well.

But yeah, dude.

And a lot of people I see, like, they'll blow up really fast.

Like, you know, but then they'll, I think if you blow up too quick, you're just not ready for it.

You're not going to sustain it.

So you're going to die out as fast as you blew up.

You saw it with Fouzi.

Oh,

a couple times now.

Yeah, he keeps blowing up.

And then he'll do some.

thing where he just acts like a psychopath or whatever to get his name out there again yeah or he'll hang around these really famous people that's what i see like

uh some of these people doing like like they don't really do anything.

They just like say, say you're up and coming, right?

And you're just getting millions of views.

You're a new sensation on the internet.

And then I just start hanging around you.

People can be like, oh, I'm going to watch him just because he hangs around him.

I mean, they're like leeches.

Yeah, you see it.

Every few months, there'll be like a sketch or a speed.

And then you'll see the same people gravitate towards them.

Dude, a hundred.

Yeah, dude.

And then for some reason, Bradley Martin's always hanging around.

I don't know.

He always gets stray shots.

He's always with them.

Bradley always gets, even the Nelk Boys always go.

Every single one.

I mean, think about it.

Every single famous person.

Faze Banks, too.

Yeah, I mean, I haven't heard of that guy in a while.

No, he'll be around them.

He kind of was with Sketch.

He's good at staying in the loop.

He's actually bringing FaZe back.

Have you been seeing their new streamers?

Pay attention to that stuff.

Yeah, they're getting views again.

We'll see if he could make a revival with FaZe.

I want to learn to do what he does, though.

Hey, I'm not even knocking him.

Yeah.

Like, he's smart, though.

He was out how to get a ton.

For

like,

yeah, exactly.

So he obviously associates with the right people and stays relevant.

And he gets, he knows how to monetize it too.

That's the tricky part.

Yeah.

Because a lot of people, a lot of friends we have can get views.

Yeah.

Like that's you could get millions of views, but can you make money off it?

Yeah, 100%.

So yeah, not knocking the guy at all.

It's smart what he's doing.

So some people might be like, oh, you're talking crap.

It's like, no, I'm not hating.

I just can't do the LA lifestyle, man.

Oh, heck no.

I'm from the East Coast.

West Coast is not for me.

Yeah, no, I like it here, actually.

It's more family-oriented and stuff like that.

I would probably either live here or Arizona.

Only problem is Arizona just gets too hot.

Super hot.

I heard it gets hot here, though, too.

Nothing like Arizona.

Really?

Dude, it's like this dry heat where you just can't even go outside.

That's how Vegas is, dude.

Summers are brutal.

It's the same thing almost.

Yeah.

It's literally the same thing.

I'm like,

couldn't do it.

Yeah, I tried LA for a few months, but I actually like the South, dude.

Yeah, I tried to get addicted to cigarettes, dude.

I just couldn't do it.

Like, I tried my hardest.

Why?

I'm just kidding.

I thought you're doing it.

I saw that.

Just to get a laugh and kind of

I'm,

I guess, making fun of these gurus, right?

There's this guy, Alex Hermosi.

Yeah.

And there's literally a video of him saying, yeah, I tried to get addicted to cigarettes, but I tried so hard I just couldn't get addicted.

I'm sick of that one.

Why would you, like, what do they think of this?

You're not a fan of these financial gurus?

I mean, there's some guys that are obviously legit, but it's like, dude, you're trying too hard.

You just sound dumb.

My thing is if they make more off the course or the coaching than their business, that's where I find issues.

Yeah.

So you're so rich you need to sell me a course on how to get rich.

That's where the issue is.

Like if you're doing it on the side and making some side money, but your main business is still crushing it that's fine yeah but some of these guys are making 95 of their income from their coaching or course yeah exactly so they're fraud i think if that's yeah fraudulent yeah exactly and then like a lot of the stuff is like when they when they say it it's like did you really need to make a video of this

like it's like one one video he's like do you want to know how to be broke

Don't do things that make money.

Like, wow.

That's wild, dude.

Yeah, Wes is the hot one right now.

He's getting a lot of attention, but he's somehow pulling in millions.

So shout out to him.

Yeah, dude.

I think every time I see him, his number changes.

Yeah.

Like

last week, it was like, fuck it.

He's making what, like 18 million.

And then it's like 30 million the next.

Fuck, man.

And then everybody's got fucking tits.

You got to commend his branding and marketing, though.

Dude, honestly, because in his message, obviously there's a lot of stuff he says is true.

But then some of the stuff, I'm like, come on, dude.

You're like,

the whole thing about

a lot of his message is just about materialistic stuff.

It's like, dude, you can have all the materialistic stuff and still be miserable.

Like, like, yeah, so it's like, don't spend your whole life just trying to get materialistic stuff.

That's a never-ending road.

No matter how much money you'll ever get, that mindset will just.

And just trying to please yourself.

Because at the end of the day, like, what are you trying to do getting all this materialistic stuff?

Make yourself happy, right?

But that's not going to make you happy in the end of the day, not long-term, dude.

I mean, I just want to be financially like

comfortable, uh, where financially free, where I'm not, oh, I'm stressed about money.

How am I going to pay this?

Or how am I going to pay that?

But then just living your life where you're just all about making money.

That's all you care about.

Facts.

It's like, dude, what are you doing?

Yeah, that's where I think I'm almost there.

But yeah, now, like, when I go out to eat, I'm not looking at the bill.

Like, I used to freak out about that.

Get that shit away from me.

I don't want to see that that bill.

More comfortable now.

You just hand him the card blindfolded.

Yeah, that's how it should be.

My first few years with my girlfriend, I would be pissed if we spent over 20, 30 bucks on a meal.

Yeah.

Like, I was really worrying about finances.

Yeah, dude.

And that's how a lot of people live.

And that messes up, like, that'll just mess up so many things in somebody's life.

Like, finances is so important, dude.

It is.

But people aren't willing to have these conversations.

And, you know, my family, we never did.

So I think it's important to be honest.

Yeah.

Dude, 100%.

Yeah.

And like, I like one thing he said was like,

you get one life to live.

Like, obviously here in this earth.

So you get one life.

So why are you going to be scared to do something?

Like, why are you going to be scared to

try to do something new or reach your goal or whatever it is?

It's like you get one chance at it in this life.

Absolutely.

So what are you going to just be scared and just be the average Joe or whatever?

And you see people dying with regrets and like all this

hands up on the last regret was I didn't buy his coaching.

no I want to be on my deathbed like that was a good life yeah yeah like you did what you wanted to do so it's like just don't be scared don't be fearful of doing it because it's like I know we naturally obviously have just the fear of you know trying new things or whatever and we just have to just go to the fear yeah go towards the fear instead of running from it I've been trying to conquer all mine yeah I went cliff jumping and gyming well not those though

no I I used to be afraid of heights, so I conquered that one.

Public speaking was a big one, so I'm starting to speak now.

But shit, that one was tough to get over.

Took me years.

Yeah.

Even podcasting, I was nervous

at first.

Yeah, I just get used to it over time.

And then,

I mean, it just becomes natural.

It's like driving a car.

Yeah.

What were your fears growing up?

Dude, heights?

Heights.

Yeah.

You still have it?

Yeah, I'm not.

Jump off a cliff, though.

Hell no.

I'm good.

I'm good.

Honestly, as soon as you're off, like, the hard part is just getting there.

But once you're in it, in mid-air, it goes away.

Yeah, it sounds like anything.

Yeah, the hard part is good there.

Yeah, I can look down 100 feet now and be fine.

Nothing.

Nothing.

With no parachute?

I wouldn't skydive just because the risk to reward there, I've heard horror stories.

It doesn't really seem worth it.

Yeah.

Yeah.

Cliff jumping, I mean, you could probably break a bone, but you're going to survive.

You'd be a good dude.

Yeah, 40 feet is not too bad.

Yeah, I don't really have it.

I used to be scared of the dark, but I'm talking about one.

Yeah, I just like,

I guess you could, I could say we're like scared of just trying even like

new business ventures or whatever.

Like, oh, what if it fails?

Yeah.

Oh,

I'm not going to be able to do it or whatever.

It's like, you don't even know.

You don't even know.

And the thing is, like,

just from what I've read and heard often is that, you know,

we're the things that we are scared of that are gonna happen to us usually don't even happen.

Usually not.

Yeah, I saw that like 95% or something.

So it's like, just do it.

Yeah, just do it, man.

I used to be scared to go to events, to talk to girls, to do basic stuff, but the worst thing that will happen is.

And if you do fail, guess what?

You get another chance.

Get another chance, you learn a little bit, and you move.

Exactly.

You're going to know more, and then you're going to be better the next time.

Like, I've had failed videos.

Yeah, everyone has that.

Exactly.

And the thing is, it's like, dude, I have to make new videos every week.

Ooh, one failed video.

Oh my gosh, people are talking shit.

Like, whatever, dude.

You're going to be loving me in the next one.

So it's okay.

You're going to be like, oh, this video is so funny.

Next video, man,

man, this video sucks.

And that's what I realized.

People have such short attention spans that even if you get canceled these days, like, how many times has Logan Paul been canceled?

People forget about it.

I mean, so many times.

There's another one this week with the Lunch Lee thing.

Did you see that?

No.

So him, Mr.

Beast, and KSI launched a lunchable competitor, and they're getting canceled for that right now.

A lunchable?

Yeah.

Did you eat those grown-up lunchables?

Oh, yeah, yeah.

So they launched a lunchable.

And why'd they get canceled?

It's called Lunch Lee, and they're getting canceled because the ingredients are not healthy.

There's a Prime inside.

There's a Feastable Chocolate Bar inside.

Prime the Drink.

Oh, yeah, okay.

Like a mini version.

And then a chocolate bar, Mr.

Beast, and then like processed meat or whatever.

Wow, that sounds good, dude.

Chocolate, processed meat, and

prime.

So people are getting pissed because they're marketing it to kids.

Yeah.

Yeah, I mean,

what are you surprised?

So, some YouTuber that's been around for mad long, his name's like Dan T T D M or something.

30 million.

Yeah, I didn't know him either, but he made a video.

And yeah, they're getting roasted right now.

I never thought Mr.

Beast would get under this much fire.

Yeah, he's not doing too well.

It's been a rough year for him.

Hey, that's what happens when you get that big.

It's almost inevitable.

Spotlights on you.

People are literally just waiting for you to just fail.

100%.

like, I think everyone at this point is fair game.

Like, yeah, there's no

if Logan Paul can come back that many times and people just totally forget.

Because I remember the Suicide Forest thing,

oh, it's over for him.

It's over.

And then he makes a fake apology and people are still roasting him.

But then it's obviously all good.

People forgot about it and they think he's like a good person.

I remember when the

what in remember that in 2020, like the whole racism thing and stuff like that, Logan Paul's out there.

He's like, it's not enough to be not racist.

You need to be anti-racist.

I'm just like, bro, just fall in line.

Yeah.

I feel like that Forrest one was the start of cancel culture.

Yeah.

Like after that, there was just so many more.

Yeah, I feel like when

Trump came into office in 2016, it just kind of slowly got worse and worse.

And then by 2020, we were like, dude, it got bad.

There was like one every day.

Yeah.

Shane Dawson, Jeffree Star,

Kanye, yeah, all the time.

Yeah, all the weirdos.

Now I feel like it's not as bad.

I feel like cancer culture kind of died off a little bit.

Yeah, yeah.

I haven't heard anything other than what you just told me.

The lunch leak.

Yeah, look into that one.

Because I haven't really paid attention to it.

I mean, you got kids now, so yeah, you got all these parents like kind of pissed that like Prime is being sold to them and then they find out it's not healthy.

Yeah, because at one point I was drinking Prime.

You were?

I mean, I thought it tasted good.

It does taste pretty good.

I'm not even going to do that.

But then I realized it was a freaking ripoff.

And not to mention,

I could get other drinks that were way better.

Yeah.

I just started drinking,

what's it?

These electrolytes by, it's called Extend.

They make like BCAs and stuff, Extend.

And then there's one by Bear Nutrition.

These electrolytes, way better than Prime.

I started drinking electrolytes last month.

I feel way better.

Yeah, yeah.

And then, because if you just, you got to look at the ingredients too, like

everything in there, especially like the sodium.

yeah and if you compare like the extend to prime prime probably looks like dog shit probably

just a bunch of you can't pronounce half the ingredients in a drink you probably shouldn't be drinking it yeah

yeah would you ever launch a product uh

no no i'm not gonna

have other things i'm working on not like an actual product but actual like

Business and stuff.

Do you keep that kind of private or do you?

Oh, yeah, I haven't.

You haven't disclosed any of it?

No, I'm not going to either.

Oh, you're not?

You're going to keep that separate from me.

Yeah, and that's nothing to do with me.

Interesting.

Some people kind of showcase everything, but you have a different approach.

Yeah, I mean, there's no need to.

I feel that.

I was thinking about one thing I was thinking about doing was like, you know, I make fun of people that have like,

obviously courses where they scam people and stuff, but like

a course that's legit.

to show people how to help them grow their YouTube channel, stuff like that.

Graham Stefano's one of those.

Like, yeah, it's funny.

I used to talk to that guy, and then he kind of got really big,

and then he doesn't talk to me anymore.

He doesn't respond to me anymore.

Yeah, he's actually in Vegas, too.

Dang, bro, got too big, bro.

He doesn't know me anymore.

Because he was a fan of my channel.

Oh, he was.

And then he just totally forgot I existed, I guess.

The fame gets to the head.

But anyways, Graham Stephanie, if you're watching, message me, baby.

Yeah, I used to actually talk to him pretty often.

How deep was it?

I'm just kidding.

Late night.

Talks.

No, I was going to say, like,

yeah, just a course on

how to help people grow their channels and

like a camera equipment to use, like techniques that could help them and stuff like that.

Because, dude, I'm getting, I always get people asking me, what equipment do you use?

How do you do this?

How do you do that?

Or just, you know, things that could help people.

An actionable course.

And obviously, a reasonable price, too, because I see these people just ripping people off.

I've seen courses for like 5K.

Dang, bro.

I'm thinking I'm going to charge 10.

Yeah.

There's probably one for 10k it's crazy and i wonder like what's in it though

probably most of you you could find on youtube if we're being honest yeah it's the thing is too sometimes people just don't want to go through all that have to look for it all they make it easy yeah it's easier if you just do that but yeah it has to be affordable because it's like dude somebody who's trying to grow a youtube channel think do you think that person has that much money nah youtubers are It's one of the highest.

I'm not going to charge somebody all this money, like thousands of dollars for something.

it's like they're obviously trying to start a youtube channel so they can make money side money yeah yeah i'd be curious the average income from like a youtuber yeah gotta be low

maybe like 5 000 i don't know if you average all the creators there'd probably need to be a minimum video upload requirement because then it'd be super low but it's not i don't think it's that high yeah you know unfortunately yeah like just from somebody who does youtube yeah i mean it depends there's something that make a lot of money dude still dude yeah.

Dude, heck yeah, dude.

Like, I'm talking, there's YouTubers probably that make hundreds of thousands of dollars

off revenue.

Mr.

Beast.

But I'm talking like people that aren't even near as big as Mr.

Beast.

Like, and it also, one of the things is the factors is like the genre of your content.

If you make videos about like cars or like finance, dude, you're going to make more ad revenue.

Yeah, those are like $10 to $15 CPMs, right?

Yeah.

So you're going to make more money versus probably someone like me.

But I mean,

if I was making like,

if I was making 10, what, say I made 10 million views off of long form content,

shoot, I probably would have got like 30K, 30 to 40K.

That's actually pretty good.

Yeah.

And you're doing 10 million a year, right?

No, so I, what, last month, I got like,

shit, what was it

with shorts and everything like about 20 million views.

Oh, wow.

But that's with shorts.

Oh, okay.

So I made like 12K.

Oh, got it.

That's still a six-figure a year

income.

But still, it's like, and I'm having to like really grind.

You're out there.

And I'm putting shorts out every day.

I'm putting multiple, like one, typically at least one video every single week.

So it's not like I'm just like, oh, I'm going to put out two videos a month.

So,

yeah, but you see a a lot of people, they'll put out one or

between one and three videos a month.

That's it for the whole month.

And dude, if they're getting million, two million views a video, dude, they're set.

Yeah.

They're getting like 10 for that million view video, they're getting 10 to 20 grand.

That's nuts.

Yeah, that Mark Rober guy, I think, does one video a month, but he crushes it.

Yeah.

Is the editing like crazy?

Crazy.

Like over 10 million views on each one.

So yeah, he's killing it.

Yeah, exactly.

So you haven't seen him?

He's the one that does the porch pranks.

He'll leave like

like he goes after people that steal packages.

I've seen stuff like that, but I probably haven't seen him.

And then he'll put a hidden camera in the package.

So when the guy steals it, fart spray.

Oh, okay.

Yeah, it's hilarious.

Yeah.

But these days, you got to be kind of unique like that to pull views.

Yeah, dude.

You got to think of new stuff.

I'm going to start doing TikTok trends as different characters I do.

So

do like my

wangster character with a do-rag and stuff and like do these little trends.

There's one where people would like POV

or something that's like, or

what's like

a single mom of five cooking for their kids, but it's going to be like a single dad of 13 kids cooking for his cooking form or something like that.

And then like I'm just cooking like food that looks like crap, just cheap ass food.

And then like in the middle of cooking, you hear like a bunch of screaming babies in the background.

Hey, shut your ass up.

trying to cook yeah and i just go and you just hear screaming i love it yeah those cooking videos are too too too good man like film yourself crying while cooking like i've seen like

uh girls like they'll be like doing something like cooking in the kitchen then they're just

like trying to get sympathy from people

that's wild to me i would never purposely cry on camera Dude, women, bro.

Yeah.

Like, I just feel like, like, if it happens, it happens, but I'm not going going to go out of my way and crack the camera, you know?

And get attention.

You know me, Simps are out there, dude?

A lot.

Simps and cucks.

Oh, my gosh, because I've had a couple OF girls on the show, and they tell me about how their boyfriends watch them have sex.

I'm like,

what?

That is crazy.

How do you enjoy that?

Because they're a cook.

There's some childhood trauma there, I think.

for them to think that way.

Dude, that's just weird, man.

Like, I

couldn't allow that, dude.

Yeah.

I'm out, dude.

Yeah, you got two kids, man.

Congrats.

Yeah, thanks, man.

That's a big moment.

Yeah, it's a lot of work, too.

I bet, yeah.

Everybody's a good dad until they have kids.

They're like, man, I watch my

niece and like, I do such a good job.

I'm like, dude, you literally watch

your niece for a little bit.

Like, you don't even have kids.

You don't watch them all day long.

You don't even like have to deal with their tantrums and their whining and crying.

Dude, everything that goes with it.

That's a full-time job, right?

Dude, yes.

It is so much damn work, dude.

So you got two full-time jobs now.

Basically.

It's tough, man.

Yeah.

80 hours a week right there.

That's the one thing.

And I know that.

That's why I haven't had kids strategically yet, to be honest, because I'm so focused on grinding right now.

I want to build up a safety net.

Yeah.

Because I see a lot of my friends living paycheck to paycheck with kids, and it's so stressful.

Yeah.

Having the kid kind of makes you want to to work harder though i've heard that too it does it forces you to like not be lazy and change yeah so that's a good thing but yeah dude yeah just get where you think you need to be then when you're ready have the kid yeah don't wait till you're like 40 though yeah some people wait a while man yeah 50 i've heard 60.

yeah they're waiting for the perfect moment yeah because then you can't even like do activities with your kids if you're that old yeah right like i want to go to their sports games and practice with them and stuff yeah dude exactly yeah well dude it's been fun where can people find you the channel and what you're up to uh yeah so you could just find me on cassidy campbell on youtube and then cassidy campbell on instagram on tick tock is just cassidy campbell tick tock

and

facebook cassidy campbell we'll link it all below thanks for coming on man hey anytime

for watching guys as always check out the links below see you next time