Is Sambrosa the Miracle Sleep Solution We Need? I John & Jeff Van Hierden DSH #795

You know, it gets talked about, but it's time that people take action and make a difference.

And we thought, what better way to do it?

You know, this is our second company.

You know, we're generally farmers, but we know we've got a phenomenal product and it's done really well in Europe.

And now we're bringing it to the US.

And we know it can create really good results.

But let's go make a difference.

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All right, guys, we got John and Jeff here from Sambrosa.

Former hay farmers, now with a new product.

Can you guys tell us about the product here?

Yeah, so about roughly 17 years ago, we acquired this company.

This company is based

out of the Netherlands.

We were first customers of this company

because we had one of my siblings had issues with getting a good night's rest.

And my grandmother actually sent us some product.

down to Canada and told us to try it out and see how it works.

And that's what we did.

We took some back to Canada, tried it out, loved it.

My dad and my mom used the product as well.

And it was nothing like any other product that was on the market.

It's a homeopathic product.

It's a herbal remedy mixed with honey, mixed with seven organic herbs and a small dose of antihistamine.

And we just...

we're uh we're blown away on on how good the product worked we started bringing it in for friends and family, and they all loved the product as well.

And then we got to know the owners in the Netherlands.

And we, like you said before,

were involved in hay business in Canada and we ship hay all around the world.

And they got to know us, the owners, and so they knew we were already involved in international business.

So about

six to eight months down the road, they approached us.

It was two homeopathic doctors that owned the company, and they were wanting to retire

so they approached us wanting to potentially sell out

and it was roughly about 12 months would you say

after approaching us that they that

everything was a done deal and we took over the company and this December will be about 17 years ago that we took the company over

But we just launched here in the U.S.

now about roughly three years ago.

Doing a big launch here now with, of course,

on the Tucker tour, becoming title sponsor.

It was a big move on our end to

make that happen.

But we wanted to do that because Tucker is one of the greatest voices in media today.

And we stand behind

what he does and what he backs because it's all about uncensoring people on the internet and giving giving the truth in the end.

You know, there's no filter there.

And we don't see a lot of that in today's age.

Um, so we thought, you know, what better I, what better timing to get in front of big crowds, tell people who we are and what we believe in, and it was just a perfect fit.

That's interesting.

I didn't know Tucker was attracting an audience in Canada.

Oh, yeah, yeah, because we fight with a lot of the same issues.

The problem, the big thing is, is that anything that happens in America also ends up in Canada.

It's a dominoes effect in

in that sense.

Yeah.

So we always like to make sure everything's good down south before we worry about home base.

So if you got people like Tucker

online, you know, sharing everything without unfiltered, biased opinions.

it's extremely valuable, right?

And especially in the business world, right?

You want to,

yeah, just

we want to see see stuff unfiltered.

And that's, that's the

people that we deal with from day to day with our customers and everything.

And everybody at the end of the day wants truth spoken to them.

Absolutely.

So you guys are a father-son duo, right?

Yeah.

Have you guys always worked together in business?

Yes.

Ever since you were just a young lad?

Yeah.

Ever since I've been...

They raised you well.

Yeah, I've been on the farm since.

I was eight, nine years old, to be totally honest.

Oh, he's putting you to work at eight years old?

Oh, yeah.

Well, it was by choice.

Yeah, yeah.

Same with my dad.

He grew up on a farm.

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Okay, good.

Yeah, he was working at like seven.

Yeah.

Yeah.

Those days are gone, though.

I feel like that's not common anymore.

No, it's definitely not.

Well, we've got five sons and one daughter.

Nice.

They're all working in the business.

That's incredible.

Yeah.

I feel like farms in America, at least I don't know about Canada, but they're dwindling every day.

Definitely.

One of those reasons is just because

it's harder to get into.

Land's getting more expensive.

Equipment's getting more expensive.

And labor is harder to find.

Right.

So the bigger farms are getting bigger.

The smaller farms are slowly disappearing, which is really unfortunate, but it's you can't stop it with inflation and with the income, how the economy is going, right?

Yeah, I'm hearing a few things.

So Bill Gates is buying a lot of farmland here.

China is buying a lot of land here, but Trump announced yesterday he wants to stop that.

And then just making a living in general off farming is no longer sustainable because of inflation.

Correct.

It's

definitely.

a lot more difficult in this day and age.

You could probably expand more on that.

Well, you got to be bigger and more specialized in what you're doing right and you got to specialize in hay yes yeah you got to find your niche markets uh which then that's how we found this

how we found this product i wouldn't say that sambrosa is a niche market but it's a very unique product and it stands out like we've been in your in the netherlands for yeah like we've almost owned it owned it now for 17 years but we've never put money into advertising wow ever and our slowest growth year year over year was roughly 35 that's all based off word of mouth so people just love the product great product yeah like and don't don't listen to me just try the product and judge for yourself it's it truly works wonders um like yeah we've rolled just over just on our dutch website alone we've uh rolled over 13 000 reviews on the product and we're rated a nine out of nine out of 10 star rating nice and people are just raving about it and we like zero advertising it's actually unbelievable yeah it's phenomenal i like that it's homeopathic because a lot of these seat uh sleep supplements who knows what they put in them yeah might even be bad for you if you take it every day so 100 and that's like so how the

the

founders created the product is her daughter had uh issues at night And so she just kept on making different remedies and different remedies.

And then finally, she really knocked one out of the park.

And that's how this product was founded.

She kept on putting more

different herbs in the product and different amounts.

And then mixed it with a small dose of antihistamine, which helps with your allergies as well.

And is also used as a sedative.

So together, it's a truly powerful formula.

Right.

And I've seen you guys talk about allergies, actually, how that can affect sleep.

I didn't even know that.

Yeah.

Because a lot of people have allergies.

Well,

with the herbs, right?

It almost works as a healer.

Like, I'm not making that as a claim, but that's just how customers come back and review to us.

Like, they

come back and like, wow, our allergies have really improved.

I'm getting a great night's rest.

Wake up in the morning feeling refreshed.

They're not as plugged up.

There's so many different reviews on it and how it works.

But at the end of the day, it's just, it's very unique on because it's got seven organic herbs and they all work together as a team without the one.

It's they all play a special role in the formula.

So, and it shows with our customers and our reviews and

yeah, our customer retention.

It's been unbelievable.

I can't wait to try it, man.

We got a box here.

I'm not going to try now, but

knock me out on the episode.

But yeah.

Yeah.

You don't want to do that.

Yeah, check it out, guys.

We'll link it below.

And I also saw 10% of the profits go to child trafficking.

Yeah.

So that's something that's been very near and dear to our hearts.

We just announced that on tour

at the start of the tour on September 4th on the Phoenix show, that 10% of all our profits will be going towards fighting child trafficking because it's not aware enough in the country.

Like, you know, it gets talked about, but it's time that people take action and make a difference.

we thought what what better way to do it you know this is our second company you know we're generally farmers but we know we've got a phenomenal product and it's done really well in europe and now we're bringing it to the us

and we know it can create really good results but let's go make a different you know it's great to try and make money in a business which is fantastic you have to do that to keep the ball rolling but let's go and make a difference in the world and and make changes for the better

And there's a lot of room in that industry to make a difference.

And I think it should be more talked about in today's age because it happens all around us in all the cities, more than everyone knows, which is the sad part.

So that's our way that we're going to try to help

make a difference across North America.

Love it.

Speaking of cities, both of you guys have been experiencing a lot of U.S.

cities on the tour.

What's been your big takeaway so far from the tour?

Well, basically that I think it's all of them were different, all of them different speakers, all of them just exceedingly exciting.

You know, having Tucker on the tour and his excitement and

how he pulls things out of people and how he works with

the whole crowd.

And every city has its own

problems, and he kind of

leads to that.

And

it's been just an incredible ride overall.

If there's one thing, every city has its thing that

is very important to the city itself or the area itself.

And I think that's been,

that's been a beautiful thing.

It's just been incredible.

I love it.

Yeah, everything's been pretty unique, definitely.

I would say one of the highlights, like we've traveled quite a bit of the United States, but a cool city we'd never visited was Tulsa, Tulsa, Oklahoma.

That was a pretty neat city to go see.

uh very clean very nice uh was that

was that kid rock or was that that was dan bongino oh that was a good one yeah that was my favorite interview actually yeah that was great he was fantastic and all the interviews on tour have been phenomenal they've been everyone's had their unique

uh how would you say their unique place in the tour there it's all every single show is quite a bit different which has been the exciting part and

Yeah, I don't know.

It's been amazing because all the sponsors on the tour as well, and the people that we're all bringing together are all so like-minded.

Right.

Like our morals, our beliefs, and

we all want to work together.

It's been quite amazing.

I've never honestly seen this in the business world.

And you can elaborate on that as well.

Absolutely.

Like, you take moms for America and all these different sponsors that are out there.

It's just been absolutely incredible to be working with them

in this whole tour.

And we've just become family.

Beautiful.

Yeah.

You guys are building lifelong connections.

Yeah.

It's power of community, right?

It's truly amazing.

Like, yeah, Joe from Texas.

Yeah.

Absolutely amazing, amazing human.

Literally would take his shirt off for anyone.

Like, truly.

And I've only known, we've only known him for the last two, three weeks since we've gone on tour.

And same with Moms of America and with Cardio.

Yeah.

Parlor, too.

Yeah, and Parlor as well.

and Swan Bitcoin.

Like they've all been amazing.

It's, we've all got along very well.

And it's just all like-minded people getting together and and

discussing issues and wanting change and wanting the same

with the same values and stuff right and that's important

i think it was hard to find similar people when they were censoring everything yeah so this tour is really opening up people's eyes bringing people together and it's been truly eye-opening it

I've never seen something like this, especially when you bring in crowds.

Like we're bringing thousands and thousands of people to each event.

it's been uh it's been quite the experience it's very surreal for a bunch of farmers at the end of the day to go down on tour with uh all these different people and organizations but they all are there to help and support and it's just mind-blowing at the end of the day it's pretty pretty cool to see everybody uh in that circle get together yeah it's And at the end of the day, you don't get an opportunity to go on a tour like this right across America.

America, and this is just a one-time thing that is just that come along.

And we happen to be able to get on to working with Tucker on the whole program and be the title sponsor on this program.

And it's just been, it's just been the greatest thing.

Yeah, once-in-a-lifetime event.

It's cool to see the two worlds collab.

I didn't even know farmers were being impacted this heavily by politics.

Oh, yeah, because at the end of the day,

the agriculture industry is impacted by your government, of course, but so there's so many different levels where it can impact.

So, um, yeah, the politics at the end of the day mean

it's it means a lot for us, it's a it's a heavy interconnect, yeah, yeah, yeah, it's very important in the industry to have the right politics.

Yeah, I've seen some interesting headlines about Canadian politics out here, yeah,

so yeah, we don't it seems like we are very similar, yeah, yeah, except I think we're for we're worse off than you guys yet no you're worse off in terms of uh free speech because i've had some uh people like banned and stuff oh yeah like right now with the tcn network like if you go on instagram for example uh i've got a canadian phone and if i go on the tucker carlson network i can't see it no way no i'm banned from it or not it's not banned but it said it just says you have to search the full name right yeah i do tucker carlson network click on their on their Instagram handle and it shows up this page cannot be viewed by

does he know that yeah oh yeah I uh showed him and showed his staff and everything

but that that's what we're dealing with we're dealing with so much censorship so what better time to team up with one of the greatest voices in media today right um and and show people what's going on and and have these shows across the country that cannot be censored they can't censor a live event that's the beauty of it so it's like what better time to team up and and along the way uh we got lucky with meeting all these other sponsors that are all like-minded and it's been an amazing journey.

Yeah.

Has Canada always been that strict with censorship?

Because I saw what they did to Jordan Peterson.

Yeah, just in the last

four

years.

Yeah, from this government.

Oh, so it's recent.

Yeah,

since Justin Trudeau got into power, he's been absolutely brutal for Canada.

Wow.

Yeah, it's not been a fun journey.

I never see anything positive on him, so I don't know how he's still in office.

Yeah, I don't either.

I question the election a little bit on the Canadian election.

It's been interesting.

I mean, if they could do it in the U.S., Canada is definitely possible.

Exactly.

Exactly.

You know what I mean?

Should never write that one off.

Yeah, we might have to upload this one to a parlor.

You know, get banned off YouTube, huh?

Yeah.

Well, what's next for you guys?

Can people buy this in stores or is it online only right now?

It's only online.

You can find it at sambroza.com.

We had full e-commerce just so we could compete because there's a lot of compete against any of the bigger products that can mass produce products for pennies on the dollar or we've uh and I'm not saying that they're not quality products but we do have a very high quality product with high quality ingredients uh that is not as cheap to make so we've decided to go full e-commerce so they can find us at sambroza.com just so we could

get a price that was as competitive as possible so that the everyday American can afford to have a good night's rest.

All right, cool.

So we got some product here.

Let's do do a little unboxing.

So

this is a one-month supply bottle.

I don't know which camera I'm supposed to be looking at.

This one, yeah.

One month supply.

So it comes with a little teaspoon in here.

We recommend about taking about a half a teaspoon, half hour before you want to.

That's all you need?

Half a teaspoon?

It varies on everyone.

It depends on your metabolism.

If you got a faster metabolism, like I when I take it, I take a full teaspoon a half hour before I want to get a good night's rest.

But I have customers who take as little as a quarter teaspoon.

It just depends on your metabolism.

Mine's super fast, so I may need a full one, though.

Yeah, most likely you'll need a full teaspoon.

Yeah, I mean, I'll have a little dabble here.

Yeah, I'm not trying to.

What the hell?

How do you just push down?

Oh, there we go.

Yeah.

There we go.

All right.

Where'd that spoon go?

Spoon is.

Wow, it smells good.

Yeah.

Honey and herbs.

Yeah, honey and herbs.

All right, guys.

No synthetic dyes or anything like that.

Yeah, all homeopathic, all natural.

Here we go.

Cheers.

It's clear.

Ready to go to sleep?

Yeah, right.

Tastes pretty good, actually.

Yeah.

It doesn't taste like medicine.

No.

No, it's not bad at all.

Yeah, I'm going to definitely implement this in my neck routine.

And I actually have a sleep tracking mattress.

Oh, wow, that'd be cool.

Yeah, so I'll compare last week's scores, guys, post them on my Instagram, and then I'll take this for a week and see if the numbers go up.

That'll be cool.

Yeah, it's definitely awesome.

Check them out, guys.

Love it.

Stay tuned on my Instagram, guys.

I'll try this out, leave a review, and uh, give some honest feedback on it.

I'm excited.

I appreciate it.

Thanks for having us.

Thanks for having me.

Thanks for coming, guys.

And we'll link the site below if you guys want to buy it.

Check them out.

I'll see you guys next time.

Thank you.