The $20 FedEx Secret to LANDING Any Job! | Randall Kaplan DSH #641

40m
🌟 Discover the game-changing $20 FedEx Secret to landing any job with the Digital Social Hour's Sean Kelly! πŸš€ This episode is packed with valuable insights as Sean dives deep with the most AED man in the world, Randall Kaplan. 🀯 Tune in now and uncover how a simple FedEx overnight thank you letter can set you apart from the competition and etch your name in the minds of potential employers. πŸ“βœ¨

Join the conversation as Randall shares his personal journey, from overcoming career challenges to building a billion-dollar company. πŸŒŠπŸ’Ό Plus, get a sneak peek into his life-changing intern program and his mission to tackle LA's homelessness crisis. 🌍

Don't miss out on these insider secrets and inspiring stories! Watch now and subscribe for more eye-opening conversations on the Digital Social Hour with Sean Kelly. πŸ“Ί Hit that subscribe button and stay tuned for more exclusive insights on Apple Podcasts, Spotify, and right here on YouTube! πŸŽ§πŸ’‘

#PersonalConnections #InterviewPreparation #SuccessfulInterviews #UniqueJobApplication #DigitalSocialHourPodcast

CHAPTERS:
00:00 - Intro
00:29 - Most Prepared Man in the World
04:59 - Babbel Language Learning
06:13 - Research and Taking Action
13:06 - Luck vs. Preparation Debate
15:08 - First Impressions and Perceptions
17:45 - Managing Mental Load
19:40 - Childhood Experiences and Impact
22:03 - Intern Program Benefits
30:24 - Addressing Homelessness in LA
32:27 - Importance of College Education
37:05 - Influencing Kids' Friends and Partners
39:40 - Randall’s Podcast and Book Insights
40:39 - Thanks for Watching

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BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com

GUEST: Randall Kaplan
https://www.instagram.com/randallkaplan
https://sandee.com/
www.youtube.com/@insearchofexcellence

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Transcript

What's the one thing you can do to stand out that nobody else has done?

Right,

right.

Regular mail?

Fuck no.

FedEx, man.

Send a FedEx overnight thank you letter.

It's the greatest thing you can do.

Think about what your time is worth.

If you really prepared four hours, five hours, 10 hours, if you really want that job, what's 10 hours worth, right?

$2?

You know?

Yeah.

All right, guys, we got the most prepared man in the world, Randall Kaplan.

Thanks for coming on, man.

Appreciate you having me.

Of course,

your show was really fun, man.

Thanks for doing that.

I can't wait to hear that.

Some great stuff in there.

Yeah, you're really good at diving deep.

You do, you said you did 12 hours of research on that.

And usually it's more, but this thing just came down the pike, I think last week.

And I had Dana White, who I did yesterday to our show with him.

I was on vacation when I got the news.

Hey, we're doing the show.

So that meant late nights on the weekend.

Told my wife,

not going to see her very much this weekend.

Yeah.

So Sunday was, I think, started at 6:30 in the morning and had dinner and lunch with my kids.

And then I think ended around 2:15 in the morning.

Make sure I got my prep done.

Wow.

Then I had prep time for you on Monday.

You were Sean Callie Monday, and it was Dana White Tuesday.

Full day.

I'm honored.

Full day.

And you're a nine-figure man.

So a full day for you is worth a lot of money.

So I appreciate that.

It's it's uh personal relationships are everything in life.

So I never think about it that way.

Time for everybody.

You really value your time and your connections then.

I value my relationships and I never forget where I came from and always want to give back and always want to spend time on things that I care for.

It's very important for me to be on your show.

Someone mentioned your show to me around six months ago.

So you were on the list.

And then when it came time, Dylan said, oh, yeah, I know Sean.

I'm actually texting with him right now.

I said, I want Sean on my show.

And it's just amazing how relationships matter.

And here we are.

I'm psyched to be here.

Here we are, man.

And Dylan's a great dude also.

Yeah.

Dylan Vanessa, shout out to him.

Shout out to Dylan.

But seriously, dedicating a full day, I mean, there's hosts that don't do any prep, and I feel like your show is really going to excel because of that.

I think that's your competitive edge.

I appreciate that.

Every guest I've ever had, from the CEO of Goldman Sachs to David Rubenstein, has all said, I'm the most prepared person in the room.

And that's been one of the secrets to my success over my career.

My goal is always to be the most successful, always to be the most prepared person to walk into any room.

And people don't do it.

It's just shocking to me.

It is shocking.

You need at least some some awareness right you spend 19 years of schooling from kindergarten through college over 25 000 hours of studying it's a colossal investment of time and money most people also graduate with a huge amount of student debt so why wouldn't you spend an extra 40 hours preparing for that interview 40 hours to land that job among stiff competition it's a no-brainer yeah nobody does it you should know your interviewer right you should know your interviewer people will come into my office and i'll just lop in right away.

I'll throw in the throwaway question, what's my dog's name?

People are like, what?

What's your dog's name?

And it's amazing.

50% of people don't get it.

It's on my website.

My dog's name is Karma.

I mean, you know, it's not like it's fluffy, right?

And so it's a unique name.

And people find this crazy, but I've had people walk in and walk out in 30 seconds.

Wow.

So if they don't know the dog's name,

damn.

Bye.

So you got some high standards.

I mean, I'm busy, and I think it's a respect thing as well.

I think you're coming in for a meeting.

They either want an investment from me, they want a job, or they want advice.

And my time is valuable.

They're asking me for something, so I want them to show me some level of preparation and respect that they actually took time to prepare before they walk in the door.

What percentage of investment pitches do you actually invest in, Utah?

Less than 1%.

Wow.

That is very low.

It's low.

I I mean, all of my deals throughout the years have come from people that I've known for years, or from people that I respect and people that have very good track records.

When I started my company in 1999,

our tech company had gone public, Akamai Technologies, and you're kind of a thing, right?

At that point, it's, you know, you're part of this crazy thing that you read about.

You make all this money, supposedly.

I mean, it's paper well, so no one really knows what you're worth.

And then people have said, oh, I want you in the cap chart because you're a co-founder of this company.

But I always thought, all right, I'm going to invest with high-quality people with long track records.

I want to get to know people.

And every deal we've ever done has come through a high-quality referral source.

We've almost done a couple deals.

People reach out to me on LinkedIn, but now I've maxed out.

You can only have 30,000

connections.

I've got 29,000, I think, 963 right now.

Wow.

So

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I don't know what you call it.

I hit that on Facebook.

Just these random people who reached out to me years ago.

Yeah.

So that's impressive.

So, yeah, I mean, I think it's important to know your partners, do your homework, do diligence and preparation.

Even in the due diligence phase is just everything.

It's shocking to me how many high-quality investment firms don't do due diligence.

And one of the biggest mistakes that you can make when looking to put money behind something is relying on someone else's due diligence.

You saw what happened with FTX.

So I was at the SALT conference,

Skiramucci's conference three years ago.

Crypto was all the thing.

He had all the crypto people there.

Mooch is a great guy.

The conference is amazing.

And Sam Bankman-Fried is there.

He's got the hoodie on.

I mean, everyone thought this guy was the king.

You got billionaires there.

You got David Rubenstein there and Kevin O'Leary and all these very successful people.

And they were all bowing down to Sam.

Wow.

Right.

I mean,

the guy was worth, I don't know what he's worth on paper, you know, $25 billion at that point.

And it's a great example of people not doing due diligence.

Now, when there's fraud involved, it's very hard sometimes to, you know, know, when the shit hits the fan, that's when you can say, okay, I mean,

I get it now, but sometimes it's just very, it's very, very hard to learn what's going on.

But

don't rely on people doing due diligence for you.

And on the flip side, my due diligence has led me into some of the most successful deals that I've done.

And I like that you not only do the research, right, but you take action.

Because a lot of people read books and they analyze stuff for hours, but they don't do anything.

I mean, I've interviewed for jobs at Sun America, which is my big break.

I was reading

for my meeting with my boss, Eli Brode, who was at the time one of only three people who started two Fortune 500 companies.

I prepared 40 hours for that interview.

Wow.

So I prepared a list of 20 questions that he was probably going to ask me, and then I had 20 that I wanted to fire away.

And I mean, I mean, fire away against him.

And these questions included information from the footnotes of the financial statements regarding gap accounting principles that I had no clue what they meant.

It took hours to understand what they meant.

Dang.

It's like when you pop someone with that question, it's like, holy shit, where did that come from?

Yeah.

And you're applying for an assistant role, right?

Well, it was a managing director role.

I mean, that role was, you know, you're meeting with...

investment banks.

So it's not, you're not getting coffee in that role.

Assistant to the chairman

for a guy who had started two Fortune 500 companies, you're kind of the right-hand person, right?

So you're creating 100-page financial models.

I had no experience doing that.

I was a lawyer.

I had to learn

in two weeks.

So

it's a crazy, crazy job, but I did crazy things to get that job.

I love it.

What type of lawyer were you?

I was a corporate and tax lawyer.

I worked full-time my third year in law.

So I went to Northwestern.

I did very, very well there, accepted a job in Chicago, worked worked basically full-time my third year, was working with people in LA, dating a girl in Los Angeles, come out, spring break, went out, met the people I was working with, come work here, said, okay, L.A., it's great.

Didn't know anybody.

Had $3,000 in the bank.

Didn't know anyone when I moved here.

Lost my job five and a half weeks after moving here.

Wow.

What'd you do?

Layoffs.

Yeah, exactly.

Right.

Did you steal or do something around the company?

Layoffs.

So I remember I got an email, which is brand new then, from the library in Chicago saying, please turn in your library books before you go go home today.

Damn.

Like, holy shit.

So I'm now walking around the law firm.

All the doors are closed.

No one, you know, you got the silent treatment.

Then you get the summons down to the conference room, and my boss and the manager is sitting there.

And here you go.

Wow.

Brutal.

So you moved there and now you had no plan?

Well, I had no plan, and the legal market wasn't good.

So I got a job in Costa Mesa.

Orange County.

I had never heard of Orange County.

I mean, I know that sounds crazy.

Grew up in Detroit, living in Chicago.

And I said, okay, okay, well,

I was weeks away from waiting tables.

My money was running out.

So I drove three hours each day there to and from work on the 405 freeway, which is brutal.

Some days it took me three hours to get there or three hours to come home.

But every morning I leave at 5.30 and I go to the bagel store, right?

Hot bagels open at 5.30.

It was me in Suge Night coming three mornings a week.

He was there.

He had a Ford Bronco open.

And it was like he was broadcasting a concert.

The music was so loud, no one was going to fuck with him, right?

Because he's Suge, and he had some other dude next to him who's even bigger than he was.

And so after a while, Suge and I,

after around six months, had a nodding relationship.

Okay.

Like, hey, hey.

That is pretty legendary, dude.

And this was before he blew up?

Oh, yeah.

No, I mean, he was big.

I mean, you know, clearly had a lot of problems later on.

Yeah, yeah.

But, I mean,

Suge was big and, you know, was the kind of guy where you look with, and,

at first you didn't even want to look at him.

It was scary.

But yeah, I mean, finally, Suge was my nodding friend.

Did you ever talk?

No.

Okay.

Like, hey, hey, man, what's up?

Hey, man, what's up?

Just respect.

They were rolling in from the night, and I'm rolling out going to work.

For the day.

Yeah, for the day.

So then I had that job six months.

I hated it.

Didn't have any friends here.

Went to the managing partner of the big firm in Los Angeles.

Said, I want to move.

He said, no, if you want to move, you got to go down to Costa Mesa.

I said, I'm not doing that.

So I was now looking for my third job in eight months.

Wow.

Brutal.

I own, I think, the worst, the number one worst record for the start of a legal career out of good school ever.

Yeah.

But man, it made it helped make me who I am today.

Wow.

So Northwestern is one of the best for legal?

Yeah, Northwestern, I think it's ranked top 10 law school.

And Michigan is where I went beforehand.

University of Michigan, I graduated top 1% of my class.

And for me, my grades were a ticket to my future.

I thought, all right, you know, I didn't have a lot of money growing up.

I remember there was this girl I liked at Michigan, Wendy Weiss.

And I don't know if you're out there and I don't know what your married name is today, but I finally had the courage, asked her out, and said, okay, great.

I was so excited.

I took her to Little Caesars Pizza Kitchen and we sat at the counter.

Wow.

It was what I could afford.

And that was one and done.

Yeah.

Did you have a first impression?

I just don't think she liked the either she didn't like the pizza or she didn't like her didn't like what I was doing with her.

I don't know.

I think she wanted a nice dinner.

But you know, so that's how it goes.

Yeah.

So let's talk about the importance of luck because you did all the right things.

You got a law degree.

On paper, you should have been making six figures a year.

Well, back then,

$70,000

from a top law school.

Got it.

So $70,000, and you're not making that.

So would you consider that bad luck?

Well, I am making that, right?

Because that was my salary coming to Los Angeles at the big firm.

I thought, all right, I'm going to live next to the Jack in the the box, which I did.

And I was going to save hopefully $20,000 a year because ultimately I sold t-shirts in college.

I knew I want to have my own business.

I had the gene, but I didn't have the idea or the confidence to go out and start my own company.

So my plan was to save money, go to work at a big firm, save $20,000 a year, whatever it would be.

And I mean, you're living cheaply when you're making $70,000 a year and you want to save $20,000.

So to save up enough money to bet on myself.

Got it.

But so much of our

career success is based on luck.

I mean, it's just, I think so many things are the timing.

But I do think, I mean, people say this, you create your own luck.

And my thing is preparation.

And what I tell people is, oh, no one's hiring or no, you know, it's a bad time to get a job.

Everybody's hiring.

Every single person in the world is hiring.

If you're the kind of person who writes a three-page tab single-space letter listing every job someone had ever had that came with a plastic cover, quote someone that they had given at some point in their career with letters, transcripts, interesting things that they've done,

comes in a spiral binder.

You're going to get a meeting with every single person, which is what I did, and which someone actually sent to me, I think, a week or two ago.

And I'm like, fuck it.

That guy heard me on a podcast.

He heard me as a guest.

He heard my show.

And he pulled a Randy Kaplan off the show.

I'm like, I'm like, but that's how you do it.

I love it.

You got to take that extra step, right?

It's not an extra step.

That is not it.

It's a hundred extra steps.

Do what nobody else has done.

And that's been a hallmark of my career and it's part of my teaching and coaching.

Yeah.

So here's one for you.

It's simple.

One of the things that you think about is, okay, what kind of impression can I make?

What can I do differently than everybody else, right?

You go to a meeting with someone, interview, meeting, whatever the case may be.

Send a thank you letter, right?

So you're doing it on Zoom.

My daughter goes to Cornell, right?

It's a great school.

Ivy League, right?

What?

Ivy League?

Yeah.

You know, she does well.

I personally don't care how well my kids do in school.

I care they try their best, right?

She happens to be a very good student, obviously.

And

I think she has like something sick, like a 3.95 GPA there,

which is crazy.

Hard worker, and she's looking for jobs.

She goes into the career placement office and she says, yeah, you have two days to write that thank you letter.

That's the worst piece of fucking advice I've ever heard in my life.

It's ridiculous, right?

I think, and people will send, so that email should come out in 10 minutes, right?

I mean, think about it.

You're the employer, right?

Would you want to see an email within 10 minutes or 12 hours later?

10 minutes.

10 minutes.

Okay, what about one minute?

Even better.

Okay, so here's one for you.

Okay, you're on a Zoom, right?

Would you rather receive a handwritten note or an email?

Handwritten.

100% of the time.

How many people write handwritten notes?

Not many.

Less than 1%.

Maybe I've seen 1% to 3%, right?

People listen to my show, they come in, if they've done their homework on me, they're always sending me notes, okay?

So you're in coronavirus or whatever, you're in New York, you're doing a Zoom.

What's the one thing you can do to stand out that nobody else has done?

Write a handwritten note.

Right.

Regular mail?

Fuck no.

FedEx, man.

You send a FedEx overnight thank you letter.

It's the greatest thing you can do.

So think about that.

It costs you 20 bucks.

Yeah.

Right.

Think about what your time is worth.

If you really prepared four hours, five hours, 10 hours, if you, you know, you really want that job, what's 10 hours worth, right?

$2,

you know,

60 minutes?

It's fucking crazy.

You send that thank you note.

That person's going to remember you for the rest of their life.

They're going to be teaching what you did to other people.

So I'm the master of the FedEx thank you letter, and I coach that and and people do it and the response is insane.

I bet.

You got to patent that, man.

That's a million dollar idea.

Well, it's part of

my coaching, part of my mentoring.

People are now paying me for my coaching.

You know, DM me if you want some coaching.

But this shit works.

I love that.

Do you ever feel like it's too much mental load being over-prepared?

Like, do you feel like you get in your own head at times?

No, never.

Okay.

Right.

Sometimes I'll walk in.

I mean, I still get nervous, right?

We did a show this morning, 90 minutes.

I mean, I'm nervous coming in.

You know, I did Dana White

yesterday.

I mean, you know, you're a big deal.

He's a big deal.

You know, I get nervous, right?

You sit down and I'm very prepared and then you're there.

I mean, Dana and I met last year at the Scale conference, this incredible conference in Vegas.

Kelly O'Connor put on the show, one of the best conferences ever.

Listened to my show.

We had met 14 years before, which I didn't really remember.

I recognized her name when she DMed me.

And she said, will you moderate just you two, Dana White, at the grand ballroom, at the Bellagio live interview on stage?

Two questions prepared.

Two weeks' notice.

Oh, two weeks' notice.

So I'm like,

fuck yeah, I'll do that.

And holy shit, I got a lot to prepare for that.

And I smoked it.

You crushed it.

That's why you crushed it.

You went on your show, man.

Crushed it, yeah.

I mean, we had a great bron, made him cry on my show.

Yep.

Made him cry in the grand ballroom.

And then he cried on my show again yesterday a couple times.

So did I, by the way.

I mean, this is a grown man running the UFC Fight League, and he's crying on your show.

He's crying in front of 2,000 people.

Yeah, live.

Live.

He said, this is an Oprah moment.

I was not expecting this.

Yeah.

You're good at evoking emotion out of people.

What do you think it is about how you present stuff?

You know, I think it's real.

I think being real with people, I know a lot of people.

I listened to podcasts that he's done, and everyone wants to talk about the fight business, right?

Very few people are going into his background, his details.

I start with parents right away.

I want to know what people are made of.

I think parents influence how we grow up.

You and I talked about your parents.

So many of my guests, successful people had difficult childhoods for whatever reason.

Parents bullied.

I was, you were.

And I think it's really important to know where people come from to set the stage for their future.

And then as we go through and we talk about background, career, education, ups, down, challenges, and then we get into some of the nitty-gritty questions, which is, you know, you lost your job.

But when people talk about their family and their kids and charity in helping others, I mean, when I talk about my kids, I get choked up.

I mean, my team will tell you.

I mean, I've cried on a bunch of shows.

Love it.

Yeah.

Le Leigh Pons cried on my show.

Kevin O'Leary cried on my show.

Sharon Stone cried on my show.

Yeah, we've had some, you know, some good ones.

But I think the connection is very important with people.

And I think it's people being real.

Yeah.

People showing their real side.

I think I'm a very genuine person, and I want to bring out the best of people and who they are.

Right.

It's important to show that side of people because it's something I think a lot of men suppressed, trying to look a certain way.

100%.

I mean, I used to be afraid to cry in front of people.

I mean, I still am.

I mean, it's embarrassing to me.

But it is who I am.

I mean, my kids say, you cried during American

Idol Dad, and America's Got Talent.

And I've cried to that show.

I do.

Because it's the American dream.

You're the American dream.

I'm the American dream.

You see all these people that come from nowhere and they're just, I mean, look at who they are today.

I think it's great.

Yeah, that's a great show.

That one and Shark Tank definitely cried to both of those.

Yeah.

Mark Cuban was on my show, and he interviewed this woman.

I believe she made, she was a black woman that made makeup for young black women.

And she was crushing it.

And people passed on the show.

People passed.

Mark thought she was going to get another deal.

And Mark invested in it because he wanted this girl to mentor his two children.

Wow.

And you can see him tearing up on the show.

Crazy.

As he talked about his kids.

So when he was on my show, I questioned him about that as I teared up.

Thinking about that girl and his kids, because

when I talk about my kids, it's the same thing.

It's very raw for me to talk about my kids.

Right.

Do you have mentors for your kids or are you the main mentor?

It's interesting.

I do and each child has a different mentor.

You know, my girls have different mentors.

There's this kid that came to me.

He was a sophomore in college at UCLA, Ricky Horwitz.

We worked together for four and a half years, intern, lead intern the second summer, come back to manage a program the following year.

Wow.

And then came and worked worked with me for two and a half years.

Kid's a fucking rock star.

Yeah.

And he's gone and made millions and millions of dollars.

He's doing all kinds of crazy things.

And he's now mentoring my son, Charlie, who's 20 years old, which is really, really cool.

Ricky is now my boy, my man, good friend, and he's mentoring my son, which is incredible.

In fact, My son now lobbies Ricky to lobby me for things that Charlie, my son,

wants me to do that I'm not going to do.

Yeah, wow.

And it works.

Went from intern to your son's mentor.

Wow.

Yeah.

I mean, it makes me feel so good.

Yeah.

That shows that you have good growth within the company, too.

We have, yeah, we have a small company I like to promote from within.

Intern program has been a central part of my professional life.

I created an intern program that I would have wanted when I was younger.

It's life-changing.

It's a 12-week formal program, eight to six.

Do not show up at 8.01.

You won't get let in?

Huh?

You won't get let in.

It's not getting let in.

I'm going to ask in front of everyone, why are you late?

Right?

So it's a bit, and it happens the first time.

Oh, God.

You know, and we send a detailed memo to all the interns a month before.

These are all the things that you should do.

Matt Hickerson is a key part of my team now.

My right-hand person.

did a test drive

before the internship, 90 minutes away.

You want to know how long it was gonna take to get there it's it's it's great well it's a 12-week formal program I spend 60 to 90 minutes per day with them teaching them speakers every week you said you know you're gonna come in and do my show

or do

the program I'd love to talk to the interns

it's it's life-changing for them and it's great so we hire the lead interns so we hire the best interns to be leads the following summer.

They do the interviewing and they do the hiring.

I think it's the only program in the country, maybe the world, where you have 19-year-old kids interviewing, hiring, and managing their peers.

Yeah, I've never heard of that.

So, I typically hire some of the lead interns if they're not going to work at Goldman Sachs, Investment Banking, which a lot of them do.

I mean, these kids can go work wherever they want because on their resume, it looks incredible.

So, it holds that much weight to intern?

To put it on their resume, what you've done.

Yeah.

And we have 4,000 applications this year for our program.

They look through 4,000 applications.

It takes a ton of time.

I don't touch the resumes until the class is hired.

So we have 36.

I get a stack of 36 resumes and then I'm going through them.

And that's it.

And I get them two weeks before the program starts.

Crazy.

Which is mid-May.

And what was the reasoning you started this?

I wanted to teach and promote and motivate kids and teach them what you didn't learn in college and make it life-changing for them.

We talk about my career, what I did.

We teach them about entrepreneurship, venture capital, private equity, real estate.

All the people come in and talk about it.

Our speaker program is incredible.

All of my guests are very well known from CEO of Dale Carnegie, founders of the leading investment banks, and private equity firms, and entrepreneurs and famous VCs, but it's meant to be life-changing

and it is.

I can't believe it.

It's boot camp.

I mean, the first day people are saying,

holy shit, what did I get myself into?

And after a while,

they think they're very intimidated by me.

But after a few weeks or a month, I think they settle down a bit.

I love it.

Has anyone dropped out?

Of course.

Two per year.

All right.

That's not too bad.

It's not two per year.

We don't want them anyway.

Yeah.

Right.

I mean, and we tell them, by the way, you know, they're working on Sandy, which is my beaches company.

So we've created the largest beach resource in the world, S-A-N-D-E-E.

It's basically a Yelp for beaches for the $5 trillion year of beach tourism business.

So what we've done over the last eight years, we've cataloged more than 100 categories of data for more than 100,000 beaches in 212 countries.

Wow.

So our trademark is Choose Your Beach.

Each beach is different.

So we say, say, what's your favorite beach?

So it doesn't matter what my favorite beach is.

Each beach is different.

So, for example, if you have young kids, you want food, bathroom, and a shower.

If you want volleyball, we have volleyball.

Swimming, surfing, barbecue.

We have every category of seven different kinds of sand, seven different colors of sand.

So it's just like a massive encyclopedia of all the beaches in the world.

Yeah, which you can filter.

It's beautiful.

It's laid out.

You go to sandy.com, S-A-N-D-E-E.com.

And that's just a passion thing, right?

Because you're not monetizing that.

Oh, no.

We're going to to create a billion-dollar company.

Oh, yeah, the beaches?

Oh, yeah.

Wow.

What's the roadmap for that?

The revenue model is two.

So we're each beach page has seven different sections.

Hotels, restaurants are in sections.

We only have five.

So when you go to Yelp, they may have 300.

If you pay, you're on Yelp.

And you pay by the day, by the listing, you know, different packages.

Us, we sell the listings on a yearly basis.

So it could be $250 to $995 per year for the listing for each page.

So our model is we've identified the 10,000 most popular beaches in the world.

We very carefully select the restaurants that are listed on the page.

And then we go out and we sell the listings to the restaurants and hotels.

So we think we can achieve between $5,000 and $10,000 per page

for the 10,000 most popular beaches in the world.

So if you do the math,

If we get $5,000 per page for 10,000 pages, that's a $50 million recurring annual run rate.

And for certain beaches in Miami or Los Angeles,

we're going to get probably $20,000 per page.

Wow, I could see that.

I've never even heard of this industry.

So you seem to be the only big player in it right now.

That's one.

Number two is we are going to license our data to government tourist boards and travel companies.

Got it.

So, and our data is second to none.

Yeah.

So you go to visit Florida.com.

Florida does $91 billion a year in tourism revenue, number one source of GDP.

You go to the visit Florida website.

If you take the time to spend 20 hours going through every page, which you're not going to do, and you want to see information on individual beaches, you'll find seven individual beach pages with an average 5.3 categories of data.

There's actually 727 beaches in Florida, distinct beaches, and we have over 100 categories of data for every single beach

in Florida.

So they're missing 720 beaches.

They're missing a lot of beaches, as is every single country.

And I've met with tourism ministers and some of the largest beach countries in the world.

And I say to them, first question, do you know how many beaches you have?

Right?

And it's the same four words for every single one.

I have no idea.

Wow.

Which is like the CEO of Marriott not knowing how many rooms he has.

Yeah, because those are bringing in a ton of money for the country, right?

The beaches.

A ton of money.

Yeah, because some of them charge to even go on all the food and alcohol.

It's crazy.

So

we're in our eighth year.

We have a team now of 13 people.

Our traffic is just, we haven't focused on the traffic, but we started around six weeks ago, seven weeks ago.

Our traffic has almost tripled since that period of time.

Can't wait to see that growth, man.

Yeah, super pumped.

Yeah.

Also on your website, you are trying to fix homelessness in LA.

We have.

I started a nonprofit function called the imagine ball for uh an organization that takes families in transitional homelessness and puts them into permanent housing food shelter when we started the event i think the nonprofit was doing seven families per year and i think now they're doing almost a hundred wow that's a lot so yeah my partner and that is a guy named john turzian who owns nightclubs Delilah's here in Vegas, nice guy, all kinds of cool venues.

He's the cool guy.

So he brings in people like Dave Dave Chabelle.

Kendall Jenner has been to our function.

It's very, very cool.

It's awesome.

It's a cool party.

I've heard the city has a lot of budget for it, but I don't see any results.

Have you heard about that?

Budget for the homelessness problem?

Yeah.

You know,

it's one of the most serious problems in Los Angeles.

And I raise money for it.

I'm dedicated to help it.

But I don't know if the problem is solvable.

I mean, depending on the numbers you look at, there's 40,000 to 80,000 homeless people in Los Angeles.

It's the homeless capital of the United States.

I mean, I don't know what amount of funding is going to fix this.

There's so many mental health issues.

You have mental health issues and you have physical locations.

You know, you've got to put people somewhere, give them somewhere to live and give them food and shelter, education.

And a lot of them have medical problems and many of them have mental health problems.

So you can't, it's, the treatment is very complicated.

It's very expensive.

I don't know if they threw billions of dollars at this, and they certainly have spent a lot of money on this.

I'm not sure what the number is.

But, I mean,

it's a hard problem.

So I think one person at a time is helpful.

For our program, every single kid has gone to college.

Nice.

And when you think about that, it's...

It's incredible.

You've changed the lineage and the path of that family and that child forever.

Yeah.

Are you big on college with your kids?

Is that something you'd want them to go to?

Yeah, I want my kids to definitely go to college.

I think education is the most important investment in yourself that you can make.

My parents taught me that.

I mean, there's so much information now out there.

Is college worth it?

Right.

The average person today graduates college with $37,000 in student debt.

The average person, it takes, I think, 21 years to pay off their debt.

Wow.

So

you got to really look at the numbers.

And it's interesting.

You know, you look at what a starting plumber makes these days over eighty thousand dollars a year

starting truck driver you can make up to a hundred and twenty thousand dollars a year i'm not saying that you want to be a truck driver or a plumber but there are a lot of trades where you don't need to go to school you've got people like peter teal you know basically paying people don't go to school and i'll fund you if you have something that i like but for me i think it's important i think it's important you know i'm not sure you learn a lot of practical skills, but I think the development in the intellectual way of thinking and most importantly, I think the social part of college is critical.

Being away from home, you know, making new friends.

I mean, you're 18 years old typically when you go to college.

I went in one way, I came out a different way.

I was a shy, nerdy kid, stuttered a little bit, and then

came out.

I was a little cooler.

You know, when I graduated, I had a lot more friends.

Some facial hair.

I had fun.

Yeah.

I had a little facial hair.

I love that.

I think there's pros and cons.

I agree with your take on the debt standpoint.

If you're paying 50K a year, maybe there's other better options, right?

Yeah.

Because Harvard is like, and you mentioned the Ivy League your daughter goes through.

Those are probably like 50K a year.

Her tuition is $83,000.

Holy.

It's up to $80K a year.

Yeah,

$83.

Oh, my God.

With no housing.

And that includes food or no?

Oh, no, nothing.

No housing.

No food.

No, no, no.

I mean, and you know, you want, I mean,

it's expensive.

I mean, I, it's over $100,000 a year I spend for her to go to school.

Her sister goes to Wisconsin.

They're twins.

Yeah.

Good student as well.

Phi Beta Kappa.

He's a Phi Beta Kappa, which is incredible.

And I think her tuition is like $67,000.

Jeez, you're dishing out almost 200K just for two college.

Oh, more.

I've got a

third son in college.

Yeah, he goes to Manla College up north.

And for a while, I mean, he's got the gene too.

I mean, he's flipping shoes, and he got me in the shoes.

Those are good shoes, man.

Thank you so much.

Street Hawkers, I brought a bunch of shoes

on my trip.

That's my thing.

I think you want to be unique.

I love shoes.

I mean, I'm 55 years old.

My son says, Dad, you can't wear those shoes.

I'm wearing those shoes.

Shoes are my thing.

But for a while, I mean, he's making money on Supreme and flipping shoes.

And

he said, Dad, I'm

not going to college.

I said, oh, really, Charlie?

Where are you going to live?

You know, I'm going to start with you.

Did you kick your kids out at 18?

I love my kids.

I would never kick them out of anything in the world.

I mean, I would do anything for my kids.

You know, when I talk about my kids,

I get

tear up talking about my kids, but I would never kick them out.

He came around on his own going to college.

And so I'm pumped he's there.

So he's made a lot of friends up there.

He's up in Menlo Park.

There's a big tech scene up there.

He's got a great

summer job.

AI company this summer.

So

he's happy he went.

And I'm obviously happy he he went.

But yeah, I'm very big on college.

If you can afford it,

I think the value is there.

I think if you take advantage of it, right?

Because the networking, some people don't take advantage of college.

Yeah.

I mean, my son is a great networker.

So, you know, he has friends who he's a skater, right?

So he met all these kids at the park.

And at some point, you know, there were kids who didn't have their own boards, right?

They didn't, you could tell they were the same clothes every day.

So he would give them a bunch of boards, which is you know super cool and then they'd come to the house and we have a pipe at the house so they'd come over and skate and all these friends you know they had they had absolutely no money I mean whatsoever and then he's got friends that he's met who have you know he's got a couple friends I went you know to dinner with one of his his friends and his you know very well-known dad who according to Forbes is worth I think seven billion dollars wow and it's you know he's making great connections with people that's cool he's great with people and and you know my kids are all very very different.

But he's definitely got the gene.

One day maybe I'll be working for Charlie.

That's cool, man.

Did you have a say in their friends and their dating partners growing up?

Or did you let them choose?

No, no, no, never.

I mean, you know, you got to be hands off.

Yeah, the more you tell your kids something, the more they're going to push back.

Helicopter parents, right?

Yeah, yeah.

I mean, I was very hands-on with my kids.

My ex-wife was as well, and she did a great job with them.

We live very nicely, but we want to raise very humble kids in Los Angeles.

I mean, I've made a lot of money.

Yeah.

And the kids live well.

I mean, the house, we have a crazy, crazy house, but you know, we don't have a jet.

I don't pay for first-class tickets.

We got upgraded.

I buy things on sale.

You know, and I'm cost conscious.

Yeah.

Not because I'm cheap, because I value a dollar.

I mean, here we are.

We're in Las Vegas.

If I spend $100 while I'm here, it'll be shocking.

Really?

Yeah, just because I grew up without money and I value money and I don't like gambling it.

No, I like that, man.

When you you asked to borrow the car, I was like, yeah, screw it, man.

I'm about that.

Yeah.

Yeah.

So, yeah, just to tell people, I mean,

today

we're closing a deal.

We're selling a short-term rental property in Nashville.

And while I'm sitting here, we got a message from someone, you know, you got to get this paper notarized.

Yeah.

And I said, you know, by when?

He said, today.

And they're in Nashville two hours ahead.

Like, shit.

And I had a little break between my show and this show.

And I said, can I borrow your car?

And he you said, sure.

So I took the keys.

Nice G-Wagon, by the way.

I think hugs you as your turn.

I'm like, oh, what's going on here?

I think it's pretty sick.

The tax write-off.

I don't even like cars.

But last year was a good year.

So I just bought it, you know?

Yeah.

So, yeah.

You into cars?

No, I'm not.

I didn't even know what a G-Wagon was until I bought it.

I literally went there and said, I need a car that's over 6,000 pounds.

Yeah.

What do you got?

And I was there.

Yeah.

What do you think about him?

The G-Wagon?

Yeah.

It was great.

I mean, I rode him one, I don't know, 10 years ago, and the thing was very rocky.

I mean, you could feel every bump.

This was nice.

Yeah.

Really nice.

I love how it hugs you as you're turning, you know, right around.

Did you do the seat massage?

I didn't want to touch the car.

So what we were saying in the car is, you know, you'll get a valet on the car.

They'll change the seat.

They'll change the mirror and change the settings.

So one thing, I think it's a respect issue.

So Matt and I were driving over and like,

I'm not going to touch anything.

So I was a little close to the windshield.

But, you know, I just think it's a little disrespectful.

You just loan me your car, which is crazy nice.

I appreciate it.

Like, I'm not touching anything.

I love it.

Turn up the volume, I think, a little bit on the radio, and I think that was it.

Oh, I appreciate it.

You took care of him.

Yeah.

Dude, anything you want to promote or close off with?

This was really fun.

Yeah, I want to promote my podcast in Search of Excellence.

It's blowing up right now.

I've had some amazing people on my show from Mike Tyson, Dana White yesterday, you, Lele Pons.

I've had David Rubenstein,

private equity side, Mark Cuban, Kevin O'Leary,

Kevin Cride on my show as well.

Wow.

That was great.

You got to watch that one.

Yeah, so I'm writing a book called Extreme Preparation.

I have a coffee table book.

I'm a drone photographer

of my beach drone photos.

It's been a bestseller.

Sold over 10,000 copies of that.

Wow.

And the most important thing is for people to go to sandy, sandy.com.

We need the traffic.

And if you love the site, just

tell people about it.

But you can find me on YouTube, my show in Search of Excellence on YouTube, at Randall Kaplan on Instagram, and

that's it for right now.

All right, cool.

We'll link it all below.

Thanks for coming on, man.

Appreciate you.

Yeah, cool.

Appreciate you.

Congratulations on all your success.

Thanks, man.

It means a lot.

Thanks for watching, guys.

See you tomorrow.