The Secret to $72M in a Year: What Every Speaker Gets Wrong! | Andrew Cordle DSH #629

How do you choose your speakers?

Is there a process?

People think that you can just put anybody on stage and it will draw people.

Right.

And it's not true.

Some of the biggest names I mentioned actually don't put people in the rooms.

It's wild how this works.

All right, guys, we got Andrew Portal here, one of the best public speakers in the world right now.

Thanks for coming, man.

Thanks, man.

Thanks for having me.

Man, you are different on stage.

You know how to do it.

Yeah, it's definitely a unique process for sure.

Were you you always good at kind of public speaking or did that take some time?

I don't know, man.

Well, obviously it took a lot of time.

You know, they always have the 10,000 hours, but I think I've naturally always been kind of good at speaking in general.

It's been something that's been natural to me.

But

to the level which I got now, I mean,

I did 96 weekends in a row, to give you an idea, 96 weekends in a row at 27 hours per weekend on stage.

Damn.

For 96 weekends in a row, Friday, Saturday, Sunday.

And we do 27 hours speaking straight for three days in a row and i did 96 weekends in a row so just that by itself gives you an insane amount of stage you know time and understanding understand the people what they want what they're looking for how to entertain all you say there's a science to it there's an art to it but most speakers know the science to it they don't understand the art of speaking and there's an immense difference between the two right there yeah so when you're on stage do you know what you're going to say beforehand or you just wing it uh i have the um it's like a 50-50.

That's the science and the art.

Like, I know what I'm going to say as far as like delivering the content.

Like, here's my content I'm going to deliver.

I know I have to hit these points.

The art of it is more based off of what is the crowd like?

Are they super active?

Are they more standoffish crowd?

Are they hyper-engaged with you and so forth?

And so half of it is like made up on the spot, maybe.

And then the other half of it is like, no, I know I'm going to hit these points.

I have to hit these points to make the presentation say work, if you will.

The other half of it is like on the spot coming and saying stuff is playing off the crowd, if you will.

Yeah, I love that.

Now, AspireTor has got to be one of the biggest biggest business conferences in the world at this point, right?

I think it is, man.

I think I don't know anybody that's bigger than us right now.

I mean, obviously, Carrie Dillon, which I love and respect for what he's got going on with 10X GrowthCon coming up right around the corner.

Obviously, his event hosts a giant event, but it's like it's a three-day event

and it's once a year.

Ours are a one-day event, and it's every single month.

And we're about to launch.

We're about to launch, this is kind of new, and a lot of people don't know this yet.

We're about to launch what we call Aspire Local.

So right now, there's only certain cities we can go to to where we can get three to five thousand people entrepreneurs to kind of come to it right all your big cities dallas las vegas you know phoenix la etc um but there's a lot of smaller cities that we can't go to because we can't get three to five thousand people so we're about to launch aspire what we call aspire local which would be like under a thousand uh uh people there um smaller smaller type of atmosphere that we got going on but it allows us to go to san antonio like austin charlotte you know raleigh durham right those types of cities um and hit a type of an event like that.

So, yeah, I mean, by the time you add those all into it, like, I don't know anybody, I don't know anybody who's even really competing with this, to be honest with you.

Dude, I know.

I saw one interview, $72 million a year.

I don't know if that's still accurate, but.

Yeah, yeah.

Well, that's just off that one.

That's just off the

one deal we did with Dan right there.

Our last evaluation of the total collective influence company, which is like the parent company, and that's right at like $500 million right now.

Cole.

For it.

$72 million is like the aspire piece of the company.

But right now, the overall company is right at $500 million.

Would you say timing played a big role in the success?

Because we had COVID, right?

So were you guys operating during that?

No.

So yeah, you know, in business, I've been an entrepreneur my whole life and I think it's a piece that people don't pay enough attention to.

And I think if people got into it with me, I would tell you it's one of the biggest, biggest keys to success is understanding the market and timing.

You can take an idea that's a really, really good idea and push and push and push this rock up the hill, if you will.

And you can get to the top of the hill with it, but it's a lot, a lot of hard work.

Or you can understand the market and the opportunity, which is timing, right?

And you still have to have all your ducks in a row behind the scenes and

all the work ethic and the drive, the ideas, and you have to have all those things still moving and

happening, but you're waiting for the right market to hit.

And when COVID hit, I saw, because I came from the event business, right?

And so when COVID hit, we went through like, I don't know, it was like two years or something of like no events, which had never happened before since all event business

had ever started.

And so once that hit, I knew there was going to be a gap there.

And I knew most of those companies, I knew them, like I knew the owners of most of those companies.

And I knew most of them were not going to come back.

They were all going to hang it up.

Like, I said, I'm done.

Like, I can't reboot the whole machine again.

And so I knew that between the day that I had on the market plus that gap of two years with no events happening, I knew it was going to be this like prime.

opportunity.

We talk about timing instead of a business.

It's extremely important.

And I think a lot of people...

Are you tired of ordering on a menu in a different country only to be served snails?

Why not actually speak the language and order what you want?

That's where Babel comes in.

Speak like a whole new you with Babel, the science-backed language learning app that gets you talking.

Wasting hundreds of dollars on private tutors is the old school way of learning a new language.

Babel's 10-minute lessons are quick and handcrafted by over 200 language experts ready to get you talking your way to a new language in just three weeks.

Because talking is the key to really knowing any language.

Babel's advanced speech recognition is like having a personal language guru in your pocket, massaging your pronunciation whenever you open your mouth.

With Babel, you can learn everything you need from vocabulary to culture while holding your own in conversation with anybody.

All it takes is just about 10 minutes a day.

It's designed by real people for having real conversations and it gets you talking.

I've been going to a lot of Spanish-speaking countries over the last few months and Babel has come in clutch.

I now know how to order food and ask where the restroom is when I travel.

Here's a special limited time deal for our listeners.

Right now get up to 60% off your Babel subscription, but only for our listeners at babel.com slash social hour.

That's 60% off at babel.com slash social hour.

Spelled B-A-B-B-E-L dot com slash social hour.

Rules and restrictions may apply.

Miss play or do not spend enough time looking at where the market is and how to strike at the right time with their idea versus just here's a great idea.

I'm going to shove this thing, push this thing all the way up the hill, if you will, versus here's a great idea and here's the perfect timing for it.

When those two things hit, you know, outcome is Aspire, right?

We just did our ended our first year of business with Aspire, and it's at $72 million a year, and it's a wild machine.

I don't think we've even really scratched the surface of what we can do with it yet.

Wow.

And that's the first year, 72 mil.

That's the first year of it.

And all self-funded, right?

Yeah, all self-funded with me and my partners.

And so

there's some crazy stuff that

people that are reaching out that

are trying to get in on it right now with us.

Like

wild, wild partners trying to buy into aspire because they're ready wow yeah uh like you wouldn't believe who's trying to i can't say because we the deal's not done yet you would not freaking believe who i've had calls with uh meetings with um that are trying to buy into yeah and take a piece of ownership of aspire because they see what it can do and what it can what it can run with so it's pretty wild right now did you see it taking off this quick because 72 first year is unheard of no no i mean i wish i could i wish i could sit here and say like this was my uh idea that i knew it was going to hit this amount of money this fast no I did not.

I knew that it was the right timing.

Again, I come from this industry, so I knew the pieces that were there, but there was a lot of things I did not know.

There's a lot of things I just didn't.

I thought certain things were going to hit and certain things did hit, but things that I did not think of hit.

And the things that I thought would hit hit bigger.

You know what I mean?

And so one that has, there's been one thing that hasn't hit, which has been unique, and I'm getting ready to adjust it and make a big change on it.

But

I would say everything is hit except for one thing right now.

And I'm just going to tweak it and adjust it.

But I did not, I wish I could say it and take it the credit for it and be like, yeah, dude, it was my genius idea of like, I knew it was going to be this big.

I did not know it was going to be this big.

I knew it was going to be big, but not as big as it is now.

And where it's headed is crazy.

I feel like most conferences aren't even profitable.

Yeah, most conferences are not.

Yeah, 100%.

So you learned all that being in the industry before, and you took what you learned and just made it.

Yes, but Charles Terry, remember, go back to timing for a second.

The market is always changing, and business is always changing, right?

And so forever in business, there was thing

that everybody was doing, and they still do to this day.

And I'm not even saying it's wrong, but I'm saying you got to pay attention to the market and pay attention to what's actually happening with people because that changes.

And if you don't stay in front of it, you'll always be left behind.

So, funnels came out years and years ago, right?

We all know what they are, how funnels work.

And you put a top of the funnel, you get clients inside of it, and then you push them down the funnel, and then you, in theory, kind of sell them different things, right?

It's a very common process.

It's not bad, there's nothing wrong with it.

It's worked for forever, it's worked, It's still working.

We use types of funnels.

However, we're a big shift that I made just watching people and being from this industry was I went all community versus funnel.

So before I launched this and I had this idea, I went to my partner Eddie and I'm like, dude, I'm going to go do this.

Here's how I want to do it.

I think the market is shifting.

I think people know what funnels are.

They know when you email them and say subscribe to this.

They know what they're going to get after this.

They're going to get, you say subscribe to your newsletter.

They know what you're going to get.

You're going to start selling them different things right after that, right?

People know what's happening now.

That's why people have like fake email accounts.

It's like literally, I have a fake email account.

I'm like, oh, here you go.

Here's my fake email.

They don't need to check it, right?

Because people know what's happening.

And so for me, I said, do I want to build community versus funnel?

And so for ours, it's more like, we look at more like a circle.

And so what we did was Aspire being, say, top of the funnel for us.

And then we drive those that want to come with us on our journey.

We put inside of what we call community.

And the community just means I built a custom app before I launched Aspire.

I'm probably a million dollars in this app so far.

Because I knew the importance of the app is where my community is going to live.

And so everything that happens inside of my community is inside of this app.

You got to be a paying member to get inside of it, to be honest.

It's $15,000 a year.

And then you get access to this.

That's the mastermind, the money is mastermind.

And you get access to the app.

And so all of our community, say, lives inside of it.

So once we had the community kind of a circle, I did not do this.

I could have sold that group of people so much stuff.

I could have sat there and sold and sold and sold because when you have a buyer that's $15,000 that you've already won their trust over with, you could capitalize, they call it buyers or buyers.

And I could have sat there and sold millions of millions worth of products to those people.

However, when you do that, every time you do that, you lose.

um a little bit of trust in those clients every time you sell them another thing another gidget another gadget you begin to lose trust in in in them right especially when you just do a affiliate deal affiliate deal affiliate deal affiliate deal over and over and over and they know it so instead what we did was we took the community and then we said

what and we took a ton of surveys and we said what do the what does this community want like what do they need right they're entrepreneurs and we just sat there and asked them and asked them and asked them what do you need what are you looking for listening to what they were asking us with questions on on the app and then when we would find something that they needed um we would go set up like an affiliate with a person that we trusted and then test it.

We weren't even necessarily getting paid on it most of the times.

It was just like, hey, let's provide this service.

Our community needs this service.

Let's just bring them in and provide a great service for our community.

We would do a couple of those and watch which ones the community really, really wanted.

Whichever ones they really, really wanted, we would either go acquire that company, a company like it, or we'd start our own company.

Wow.

So what happened was the community told us what they wanted.

Based off of that, we would acquire companies that would service our customers the way that our customers wanted to be serviced, if you will, without us having to go build out and chase down a new product, a new product, a new gidget, or a gadget.

We only provide services for what our clients want based off of unlimited data that we get and acquire from our customers.

Interesting.

So it's a little bit different from a funnel method where you're just a funnel, you're just kind of like dropping in all these different products and gadgets.

We don't drop in products and gadgets.

We only drop in services and only services that they want only after we test it to verify.

not i think you want this but no i know the community wants it because the community is buying and paying for it over here Okay, let's acquire this company and then we'll own that company.

Wow.

So you're out here playing the long game.

I love it.

It's a long, long game, bro.

Yeah.

Plans to expand to other countries eventually.

Yeah, we have other ideas.

Like you said, we have Aspire Local coming out.

We have another model we're kind of working on that may, we just met with a couple partners that

launch like another, kind of another style of Aspire, if you will,

that we may be launching here third quarter.

And then International will be on our radar right around the corner.

My guess is International won't probably hit until end of 2025.

Some of the people that are trying to buy into Aspire,

the main thing they want is international, like take it international, take it international.

So if that were to happen and we were to get it not acquired, but an outside investor, a partner came in that wanted to own it and had a certain path to international, it could go faster.

My guess is it'd be end of 2025, 2026 before we take it international.

Again, because we're going the long game, if it was a quick blow up to make as much as you can and walk away, yeah, we would expand on all kinds of fronts.

But for us, it's a long and steady approach into what we have going on versus a let's go expand at a hyper-hyper rate without being able to control what we're actually doing, but we can make a ton of cash in the meantime.

We're playing a long game with the whole process.

And you've kept the team pretty lean from what I've noticed, too.

I don't know.

I mean, you saw me pull up.

You saw me pull up, bro.

I have like six people with me today.

Yeah.

I'm trying to fire two of them right now.

They know who they are.

They're listening to me right now.

No, but the thing is,

part of what attracts, say, other clients to us is we have the infrastructure.

So a lot of brands are coming to us right now.

And this was part of my play.

There's a lot of, in the new market, if you watch the new industry that's going on in the marketplace,

there's a lot of influencers out there.

And they have a lot of following.

They have a lot of followers behind them, but they don't necessarily know how to monetize what they actually have.

They have a cool voice, and that voice fits in certain niches, niches and they're dabbling with certain things, making money.

I'm not saying they're not making money, but they don't know how to truly monetize what they have.

And so I knew that when I built a machine that could in-house, like all the media that you saw at Aspire that you just went to in LA, all those screens, all the AV, all the semi-trucks, those are all ours.

We don't sub any of that out.

We vertically own every last piece.

of that machine.

And so when a big celebrity or someone that wants to do a deal with us sees everything it's like holy shit you guys have not only you know how to run an event, but you know how to build it create it own it vertically integrate it with all the pieces all I have to do is take my brand and it can plug it into the infrastructure you guys already have we get more deals thrown at us like you would not believe of celebrities and

influencers wanting to meet with us to do deals.

We haven't done many of them.

We're just now starting to crack into some of them.

And it's because we have the infrastructure.

We have 120 some odd employees right now.

Holy crap.

On the way over here, I just was told we hired another person for the social media side.

I didn't even know we were doing it.

But somebody's 121 now.

But it's because we have the infrastructure, it's attracting, it's the honey, right?

And it's attracting a lot, a lot of celebrities and influencers

that are like, okay, I don't want to hire, even they could afford it.

I don't want to hire and manage 120 employees.

Um, but I have this voice and I have a following, and I want to monetize my following more than when I'm monetizing them.

How can I work with you guys to help me monetize that?

That's what we get a lot of, yeah, and that probably helps a ton because some of these speakers charge a ton.

But if you can offer them something like that on the back end, they'll lower their price or whatever.

Some, some even speak for free.

Some will go for free, right?

As we get into it, yeah, yeah, yeah, because some of these guys you're having on.

I mean, you've had on Mike Tyson, Bob Iger, Goggins, Cuban, those are Mark Cuban, Kevin Hart, uh, yeah, O'Leary, Marcus Limonis, Gary Vee,

um, yeah,

Barbara Corker, and we just booked Martha Stewart.

Wow.

Legend.

Because our next event is in, not our next event, I'm sorry, but the big event is coming up is in Madison Square Garden.

So we got Madison Square Garden coming up in July.

Damn, how many does that fit?

I don't know.

We're going to pack that one out, though, dude.

That's going to be a big, big, see, for that one, I know some of the speakers.

I know Martha Stewart's coming to that one.

Alice Rodriguez, David Ortiz.

I'm going to have Yankees in Boston Red Sox.

You might get some booze in there.

Yeah, so David Ortiz would be there.

I forget who else is speaking.

There's some other big names coming into that one.

I think Mimonis is back at that one.

And I know that right now they're working on trying to get...

We've been in contact for a while.

This is not under a contract, but I'm going to put out in the energy of the world.

So

it'll manifest as shit.

Because we're already, we had them booked at one, and then something fell through.

We couldn't do it.

So now I'm trying to get him back again for another one.

But we're trying to get Snoop Dogg.

Oh.

So it'd be like Martha Stewart and Snoop Dogg together.

It'd be a cool, cool one for Massa Square Garden coming up.

That's sick.

How do you choose your speakers?

Is there a process?

Yeah, there's for sure a process.

Because what's crazy is this is so unique because people think that you could just put anybody on stage and it will draw people.

And it's not true.

Some of the biggest names I mentioned, I won't tell you who, but some of the biggest names I mentioned actually don't put people in the rooms.

It's wild how this works.

So you got to be very careful here.

So number one,

in this space, you got to understand the difference between what I call bodies and buyers.

So sometimes you can go, I have some buddies of mine who'll throw big events and they'll throw bigger events than I will.

They'll have 10,000 people there.

Yeah.

But they're bodies, they're not buyers.

That makes sense.

Yeah.

And so when you attract the bot, this is why events, when you, when you earlier when you said the statement, you said events normally don't make money.

That's correct.

And most of the time, it's because they don't understand their marketing, they don't understand their demographic, they don't understand how to monetize.

Therefore, what they're actually doing is they think if I just put a bunch of people in this room,

I can,

the more people in the room equals more money.

And that is absolutely not true whatsoever at all.

I have a buddy of mine that just did like an event recently that did like 10,000 people at it.

Paid tickets, mine are paid tickets, his are paid tickets.

Had like 10,000 people at it.

And they made like one of their presentations and they sold six, six people, total.

Total.

Six people.

Were you there when I made my presentation?

Yes.

Were you there during the close when I said, come to the front?

Do you want to sign up?

Freaking out.

If you watch it, they literally get up and sprint.

Like they will run.

If you're at the tables on our side i'm not seeing you we have camera footage of people like throwing credit cards like ninja stars at our at our staff i love it inside of it and that's mainly it's not because we're great or something it's because we understand the actual model yeah that's there we understand the data that's there uh my partner eddie will tell you we're a data company or a data data data company from i can tell you right now that at this last event in la based off of how many people before the event happened i could tell you based on the amount of people that were in that room, how many were going to join the next class that we had.

Out of those people that joined, I could tell you how many, what percent of those people are going to actually show up to it.

Out of those amount of people that actually show up to the next class, I can tell you how many, what percentage of those are going to buy.

Wow.

And I could always break it down to you and tell you that.

Matter of fact, I'll play a game with you here.

Let's see, it'd be, we measured off what's called DPH.

Okay.

And if you hit me back later, I'll tell you how close we are on this.

If you want to run a cool clip, you can hit.

So let's see, right now we have

415 people bought.

So that'd be,

you got, I need to calculate it'd be 70%, 70% of 415.

70% of 415.

70% of 415.

So 0.7 times 415

is

290.

0.5.

So let's

call it 300.

So 300 times, let's do 300 times

$4,800.

$4,800.

$1,440,000.

All right.

Keep that number right there.

Okay.

April 5th, 6th, and 7th, I have the event.

When I'm done with that event, see how close I am to that data right there.

Like I could tell you before the event happened, that was going to be the phase one of our outcome.

That was going to be the data right there.

Wow.

But I knew it before the event happened.

Interesting.

So it's all a numbers game.

Yeah, it's data.

Like we run inside of, people look at it as an event business.

I would tell you it's an events business.

My partner, Eddie, which you've met, Eddie Wilson,

he would tell you we're a data business.

It's part of why we're very successful.

Is he runs everything off of data numbers, and I'm running it off of customer experience and the brand.

Right.

You put those two things together, and I focus on mine, he focuses on his, but I can tell you the numbers based off of that, is that's the numbers that will hit.

And I bet you, I bet I put money on, we're going to be very, very close to that number.

Wow.

And that's each event.

And you have 12 a year, so that's a big number.

Yeah, but that was a small event.

Right.

LA was.

Oh, LA?

Yeah, it was a small event.

There was like, what, 2,000 there?

About 2,200 in that room.

That's considered small for you.

Yeah.

Like, we're going to Denver in like in nine days.

We're going to Denver, and we sold that arena out.

Wow.

The month before we were in Dallas, we sold that arena out.

Yeah.

So that one was a little bit smaller for us, the $2,200.

We're getting now closer to like the $4,000 to $5,000 range as we'll hit.

And then we'll hit Madison Square Garden, which would be another big, big one.

But yeah, we're hitting like 4,000 to 5,000 right now.

So Denver would be close to the, we'll sell that one out.

I think it sells out close to four, and we'll have to turn off the marketing.

marketing damn uh you know most people say like the event sold out yeah yeah like they're not it's normally not actually sold out yeah yeah marketing like straight up sold out like we there's no more tickets for sale we even oversell a little bit because we know the show rate in denver there's no more tickets damn it'd be game over you can't buy a ticket i can't even i could get you in if i wanted to get you in you know what i mean it's impressive how you fill up every city like that's you must have good marketing team running odds yeah that's a big part of it it's the it's the uh target it's the moving target you're always trying to hit is the marketing side.

Because you would think once you get it in, it just like it hits and it stays, but it doesn't.

And that goes back to that question about the brand side that you were asking me all to go about like some of these celebrities as they come in.

It's like some celebrities will put a lot of people in the room.

Some celebrities will put the right, would put bodies, but not buyers.

Some celebrities will put the right person in the room.

But they're not, they won't join later.

They'll join up front, but they won't convert down the road because of their mindset.

I could break into it, but I don't want to put any celebrity under the heat.

But I could tell you, like, which, I take all the celebrities at the end, I can tell you, because we track every single one of them, how many they, how many tickets each one of them sells off of our marketing.

Wow.

So if we're running an ad with Kevin Hart, right?

And say at this event, there's going to be Kevin Hart, Marcus Limonis.

David Goggins, and Barbara Corcoran.

I can tell you

throughout all the marketing, but all at the end of it, I can tell you out of those that we just ran, which one of those people sold the most amount of ticket via our marketing.

Therefore, I can tell you that this person is putting more people in the room versus this celebrity over here.

So, if this celebrity is going to charge me a quarter of a million, but they're only going to put in 18% of the people in the room, this celebrity is going to charge me 100 grand, and they're putting in 63% of the people in the room.

My ROI right now is going to be way better with this person over here, even though this person might be more, the 250 person might be more famous, more popular, and and it has more followers it's kind of irrelevant because data will tell you right which one which one uh people are wanting to spend money on uh versus they follow you uh but they don't want to spend money on what you say there's a difference there at influencers they're more of a fanboy yeah they're a fan they let it they like what you say it's cool but just because you're gonna go somewhere and you say i'm gonna be here pay 500 hours to come to this event or 300 to come to this event does not mean your fanboys will actually pay that you can sit here and tell me people all the time i just had a someone hit me up two days ago it's like like i have 10 million followers and i'll i'll put them in i'm like all right watch i'll show you and then we'll run it they literally will sell like two freaking tickets but they'll tell me how many followers they have right it's like and again i'm not saying they're even wrong you they'd be able to monetize their followership somewhere else in a different way in a different vein it's just not this is a very very unique vein right that you have to have the certain a certain type of demographic that follows so yeah it's not always just the big big names that put people in the rooms followers are a terrible metric to judge people

but but all influencers lead off of that.

It doesn't make sense to me.

When I look at podcast guys, I don't give a shit.

Yeah.

All influencers, they come and hit us up.

They're like, I have 10 million.

And they always add up all their followers from all the different platforms.

You know what I mean?

Yeah, they're like, across the board, I've got 9.8 million followers.

And it's like, dude, again, I'm not saying that's not good or that they can't monetize that.

I'm just saying.

That does not always convert to what we're trying to monetize on our side.

You know what I mean?

100%.

It's just a different

demographic of person, if you will.

Do you have a favorite interview you've done?

That's tough, man.

I have all the celebrity interviews that I've done.

And then past that,

I did about probably

300 just CEO, high-level CEO interviews

in my career when I was doing all the podcasting.

You know, celebrity-wise,

as far as people that I interviewed that I would like celebrity-wise, I enjoyed interviewing.

I would always tell you, Mike Tyson still comes up at the very, very top

because

you never know what's going to happen in that interview.

Like there's one of those interviews that I don't, I don't ever get nervous.

Like I just interviewed, you were there.

I interviewed Harvey Specter from Suits.

I didn't have, I don't even have cue cards.

Like I don't have questions.

I don't have pre-written shit.

I don't, I don't even really research the person that much.

Oh, you didn't know him?

I mean, I saw the show.

Yeah.

Suits.

I liked him.

That's why you had him on.

But I don't like go and do this like deep dive research to know this person and understand him.

And the reason is

if you watch the interview on stage with him, it's not because I don't

respect him.

It's because

I like having a more just genuine, authentic conversation about whatever that person kind of really wants to talk about.

And then how does that message that they're trying to talk about, how do I get that to benefit and help my viewers?

So, you know, when you're there, you do a ton of interviews.

You're kind of listening to the interview from two perspectives.

What is this person saying?

And what will my viewers care about like as they're listening?

Like, how is this going to help my viewers, right?

And so for me, I just don't do a lot of like cue cards, notes, uh, before questions.

Uh, I just kind of get out and have a conversation and let it be what it is and then kind of follow their direction and try to add in value to where my customers or

viewers, listeners, um, can learn off of what they're saying and what makes sense to them inside of it.

So

it's unique, man.

But I say Tyson is the one that's just like,

so I said that because I don't really get like Starshook or famed.

I don't really care.

But Tyson was the one that was just like,

I was nervous, man.

I would be too.

Because that dude is wild.

And in the interview, if you watch it, he is wild.

Did he take some mushrooms right before?

Dude, it's a crazy story.

I picked him up in Vegas.

I was in the interview in Vegas at an event I was holding.

And his flight got delayed.

And he won't fly a private jet.

He's very nervous at private jets.

because we try to send a jet out.

He's like, No, no, I'm not going to take a jet.

And so finally, he comes over.

And it's so funny because he flies on Southwest.

Like, that's what he wants to fly with.

Southwest.

Yeah.

Wow.

And so,

which means so wild, like getting on an airplane, you know, you're staying in the lines at Southwest.

He's like one through 30 or whatever.

It is A, one through 30.

And then here's Tyson and B12, whatever it is.

Yeah.

And so we had, so he landed.

We were running late.

And so, or he was running late.

And so I went picked up from the airport.

As soon as his manager called me and said, hey, bring a lighter when you get there and so i brought a lighter and we get in the car suv and um uh uh as soon as we get in the car uh he starts smoking uh immediately immediately i mean

it didn't even been seven seconds he didn't even said hello to me man damn he was very very quiet at first and then um uh smoked the entire car right over uh and then we got there and we had he wanted some food and we had a bunch of food for him the dude probably ate i'm not shitting you five pounds of blueberries man he was just eating handfuls of blueberries and then

hit some shrooms and then did the interview.

And

it was as insane as it sounds.

Like wild interview, man.

That was legendary.

Yeah, it was probably the coolest one that I did.

I think so.

The funny one that I did was Gary Vee.

It was the first interview I ever did was Gary Vee.

First one ever.

First interview on my podcast ever.

Wow.

Was Gary Vee.

So when I started my podcast, uniquely,

I was doing it for a brand purpose, right?

And so I went and interviewed a bunch of podcasters, kind of like yourself, and it was like, hey, so what is your like, what are you trying to do?

What are you trying to accomplish with a podcast?

Like, give me, what's your goals here?

And a lot of them would say, like,

you know, I would love to interview so-and-so in my industry, whoever that like famous person was that sometimes they have.

It's like, man, I would love to one day interview this person.

I'd love to interview this person one day.

And they all kind of had this theme back then.

And this was several years ago.

And I sat back with my team.

We got done like kind of interviewing all these people.

And I was like, dude, why don't it seem like everybody wants to interview this famous person that's in their genre?

Like that was kind of the theme.

I was like, okay, so what if we just flip it upside down?

Instead of starting, because I didn't ask them, like, how many, how many interviews have you done so far?

And they'd be like, oh, I've did 79 interviews.

I'm like, well, have you interviewed the famous person yet that you want to interview?

Like, no, no, I haven't yet.

Do you know him?

I'm like, no, I don't know.

I'm just asking you, have you done it?

You know?

And so I was like, dude, let's just flip it upside down.

Let's go do the podcast.

Let's start at the very, very top.

And who are the top three people in our industry that we would love to interview one day?

And we came with three names: Gary Van Chuck,

Kevin O'Leary, and Grant Cardone.

Yeah.

In that order.

And sure as shit, I was like, all right, let's go start with those three.

Those are my first three interviews I've ever done on my podcast with Gary Vee in his office in New York City, Kevin O'Leary, and Grant Cardone at his office.

Wow.

And from then on, the

cool part about it was I had never, I have never,

I made a little highlight reel of like those three interviews, you know, 60 second clip.

And I have never, ever, ever needed to find someone to be on my show when i was running my show i don't do it anymore but you know i did 300 like high-level ceos they ought to fly in which you know is very difficult for people to do it's not it's different like go jump in a zoom call yeah when you're like no fly in it's different you know and dude i had like 300 high-level celebrities athletes ceos all flying into my office that they pay for damn where's your office at that time i was doing that show was in utah that's way harder than vegas way hard bro like yeah there's nothing there to do like what are you gonna go do like you go to provo you go to the temple while you're here uh

a Mormon culture.

Yeah.

But at least when you're in Vegas, it's like, that's why I brought my team out.

Like, we could go do stuff.

We didn't do a show last night.

We had dinner plans tonight.

We got another show.

You go to Utah, there's like nothing to do, right?

But they all came to it.

And it was because I created that kind of sizzle reel, you know what I mean?

That was there for it when I launched the podcast.

But yeah, it was wild.

Dude, it's been fun.

Anything you want to promote or close off with?

I'm not really promote, man.

If I say anything to entrepreneurs, if your entrepreneurs are listening, I would just tell you,

the biggest thing is the whole reason we started Aspire was that I wanted to create aspiration.

I wanted to inspire other entrepreneurs to pursue their dreams.

It's like what you have right here.

Like you got one of the craziest podcasts out there.

My guys were looking at it.

Like they went to your YouTube channel.

It was like hundreds and hundreds of clips.

But it's that whole thing of like having the dream.

and then pursuing that dream with everything that you have and watching it take place.

It's not easy.

It's not always fun.

It's not always happens just because it can happen.

Like you got to put the work, the time and effort into it.

But the whole reason I Spire was with Stardex, I wanted to aspire entrepreneurs.

Like, you can go fucking achieve your dreams.

You can accomplish what you want to accomplish.

You got to create the vision first and then back that thing out and go create it.

So, that's the message I leave you, man.

Like, love it.

Create your dream and fucking go do it.

Oh, yeah.

We'll link the events below, guys.

Definitely check them out.

Best events I've ever been to.

Met some great podcast guests at them.

Thanks for coming on, man.

Me a lot.

Thanks for watching, guys.

See you next time.