The DIRTY Truth About My Lawsuits: 52-0 Record SHOCKS All! | Nik Richie DSH #579

32m
🚨How I Saved Google and Facebook from Collapse! 🚨

Tune in now to the Digital Social Hour with Sean Kelly, where we dive deep into the jaw-dropping story of how Nik Richie, the controversial mastermind behind The Dirty, saved Google and Facebook from total collapse! 😱

In this explosive episode, Nik spills the tea on his wild journey through the internet's wild west, facing 52 lawsuits and setting precedents that shaped modern-day social media. From breaking massive stories like Trump and Stormy Daniels to battling against legal giants like Dan Bilzerian, Nik's tale is packed with valuable insights and candid confessions. 🤯

Don't miss out on this roller-coaster ride of epic proportions! Watch now and subscribe for more insider secrets. 📺 Hit that subscribe button and stay tuned for more eye-opening stories on the Digital Social Hour with Sean Kelly! 🚀

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CHAPTERS:
00:00 - Intro
00:40 - Nik's 52-0 Lawsuits
05:00 - Babbel
06:12 - Nik's Dr. Phil Experience
08:56 - Earnings from The Dirty
12:28 - The Dirty's Influence on Divorces
17:10 - Son Rex and Resulting Lawsuit
21:25 - Nik’s MS Diagnosis
25:50 - Causes of Nik’s MS
27:10 - Nik’s Biggest Stories on The Dirty
29:17 - Verification Process for Stories
30:35 - Nik’s New Business
33:03 - Where to Find Nik

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Transcript

As much as they touted me as this enemy, for me personally, I thought I created a very stronger generation.

The culture back then was not as soft as it is now.

Yeah, because now it's like, you know, you have to be super nice and everyone has feelings.

A decade ago, it was, you know, you could make fun of people.

You could actually tell your truth.

Wherever you guys are watching this show, I would truly appreciate it if you follow or subscribe.

It helps a lot with the algorithm.

It helps us get bigger and better guests, and it helps us grow the team.

Truly means a lot.

Thank you guys for supporting, and here's the episode.

All right, guys, we got Nick Ritchie.

He's been low-key for a bit, but I got him out here on a podcast.

Thanks for coming on, man.

You did it.

You've done some done some crazy stuff in your time.

Yeah, I've

done it all.

52-0 in lawsuits.

52-0.

That is crazy.

Probably 10 million in legal.

That is nuts.

In total lifetime, yeah.

Was it worth it?

It was worth it, yes.

Because it would have been more if you lost.

If I would have lost, I would have been, I would probably wouldn't be in America.

I'd be on some island somewhere running from the law.

Yeah.

And these were all cases with your old website?

The dirty.

The dirty.

So it was, you know, what it was is, you know, there was no, back then when I had this site, there wasn't really any structure laws.

Like it was the wild west of the internet and people didn't know how the free speech laws really worked yet.

You know, MySpace was still on the come up and Facebook was just starting.

TMZ was just starting.

So the dirty was just crushing because it was the only website where you can actually post real people.

It's like Instagram today, right?

So, but people didn't know if you were allowed to

talk about other people.

So I was always getting sued

for a website owner

being liable for third-party content.

So was it you posting the articles or was it someone on your platform?

Someone on it, like similar to YouTube, people were uploading other people.

I did say, you know, funny one-liners, like, you know, why is that person's elbows fat or something like that?

Yeah.

Which got me in trouble a little bit here and there.

But I was, you know, pretty PG and I tried to keep it light and funny.

But it was, you know, it was, it was part of that culture and part of that time.

And, and, uh, for me, I was battling because delusionally, I thought I was kind of like the Larry Flint of the internet.

Right.

So, um, and I set precedent and Facebook and, and TripAdvisor and YouTube, like Google, everyone came to my aid because if I went down, they all went down.

Wow.

Yeah.

So, in the end, um, we got a Micus Briefs.

We went to a higher court.

Three judges ruled and we won and it was supposed to go to the Supreme Court, but the person that I was up against ran out of funds, just bowed out.

At that level, it's probably six figures in legal.

Not only that, it's just like you're going up against, you know,

you're going up against Google.

You know, you're, you're, it's just when I had that support, I was like, oh, okay, now it's game over.

But just to get there, you know, I was going through four years of hell

in jury trials in Kentucky.

And this was all over CDA.

It's called Communications Decency Act.

And it was intense.

It was tough.

You know, just to go through a trial,

You're sitting there and they're just crucifying you like you're a murderer, you know, and but no one knows the rules.

And they're like, how dare he develop a website where you can talk about a civilian, you know, when all of a sudden it was like, oh, well, you can only talk about a famous person or a public figure.

So the tables were turned a little bit and

it was interesting.

It was, it was a very, very hard road.

But I will tell you, once I won, I got immunity and it was no longer fun.

Oh, yeah.

It was, no one was suing me.

I felt like you know, the tension wasn't there because every time I got sued, I was on the news, I was on Dr.

Phil, I was on Anderson Cooper.

I was like, I was doing all these prime time shows.

And as much as they touted me as this enemy, for me personally, I thought I created a very

stronger generation, especially,

especially, you know, and I don't want to make people think, you know, of this in the wrong way, but the culture back then was not as soft as it is now.

Really?

Yeah, because now it's like you have to be super nice and everyone has feelings.

Back then, a decade ago, it was

you could make fun of people.

You could actually tell your truth.

Yeah,

it was a little bit edgy, but.

it made for a stronger generation.

And I think you see a lot of more, like today, women in their 30s to 40s, they're more alpha, you know, they're, they're a little bit more in their masculine energy because of it.

Right.

Yeah, there's a lot.

I feel like Twitter is now the platform where just people just air out on people.

Well, I think what Elon's doing is bringing it back.

You know, he, he's really a free speech avenger, right?

So he wants to get back to the dirty.

Yeah.

So you're actually a proponent of it because most people are against this cyberbully kind of stuff.

Yeah, because for me, it's not, you know, it goes both ways.

Like you, you have to have your opinion about certain things and certain people get burned.

No matter what, you're going to get burned at something.

And you can't just sit there and just take it.

You know, you have to fight for yourself.

And I think we've, we've, as a culture, have gotten so,

so spoiled in a way that like we're just expecting someone else to take care of our shit.

Yeah.

What were you on Dr.

Phil for?

Same stuff, just the dirty.

I was on Dr.

Phil about four times.

Damn.

Was he trying to diagnose you?

No, he was just like, you know, he was trying to blame me, similar to you saying cyberbully.

He was trying to blame me for people committing suicide, which no one ever did that with the dirty.

Zuckerberg just went to court for that.

Well, that's the thing.

He would name all these people that would kill themselves, and they were all because of Facebook.

And of course, like, you know, I would explain that, but that doesn't make the edit.

You know, it's more of like, oh, you're the evil monster.

But then we became friends.

Like over the years, he kind of got what I was doing and he started getting getting opposing guests on that that were posted on the site and realized, like, wow, like, how is this girl crying when she's trying to get take pictures half naked for attention?

You know what I mean?

Yeah, I think Zuck had to settle though, right?

Well, at that level, it's, you know,

for Facebook's legal, I'm sure they're getting sued every single day.

You got to kind of pick and choose your battles.

Yeah.

Um, but for Zuck, he's at the stage where he doesn't even see this stuff.

Yeah.

That was a weird one.

I mean, how are you going to control what someone's going to say?

And then you can't predict that person will kill himself based off of what that person said.

You can't.

And that's the craziest thing is, and that's why this, what I went through was so gnarly because

what you're saying is you're saying that if you said something about her, it's Nick's fault.

Right.

Because it was at Nick's house.

Right.

So it's just, it's just a very tough.

tough call.

And,

you know, the judges got it right.

In the end,

website owners should not be liable.

Even apps or whatever should not be liable for what third parties say.

I agree.

And now they're going after messaging platforms because the governments want access to all the messages.

Yeah.

But it should be private in your opinion, right?

Of course.

Yeah.

And

Tucker exposed Signal.

Yeah.

Signal is even compromised.

I think once you get to a certain level, once you get so big, and that's kind of why I got out of it, because

we were doing 10 million people a day and wasn't it wasn't the lawsuits that bothered me it was the subpoenas like people trying to get ip information people trying to get cell phone records trying to you know just little things that they shouldn't have access to because it had nothing to do with what this was right you know they just assumed well this person's stalking me this is a separate case but since their picture's on the dirty we should have access to everyone in you know, Dallas or everyone in Chicago that's connected to this person.

So, you know, the bigger you get, the more people try to like jump in and try to take control.

Yeah.

How insane was the money from this?

It wasn't because I got sued all the time.

Honestly, everything went to legal.

Wow.

You know, and that was the craziest part.

You know, the valuation at that time, it was during that weird bubble where everything.com was like worth 100 million bucks.

I think we got up to like 85 million right at the beginning.

But then everything kind of came back down to reality.

But the evaluations are evaluations.

They're meaningless.

Unless you sell, yeah.

Yeah.

So, and no one's going to buy a site like that.

It's not like we could get McDonald's to advertise.

So that was our hardest thing.

And what ended up happening is that I'd have to do appearances everywhere, paid appearances at nightclubs in Vegas and this and that.

And, you know, stacking, you know, I did one year, I did like 100 appearances, and it's just, it takes a toll on your body.

That is so many, dude.

Yeah.

Oh, my gosh.

I freak out if I have to leave my house like once a month.

We calculated one year we did 1.2 million in free alcohol.

Holy shit.

Which means free alcohol.

You're just giving it out.

Well, no.

When I would do these appearances, I would have unlimited bottles of like Grey Goose.

And I would literally, like, I remember when Pierre was here back in the day, on our rider, we'd have 25 bottles of gray goose for our table.

Oh, my God.

Yeah.

And it wasn't the craziest part is, is there was nothing left over.

Yeah.

So you could pound.

There was a problem.

I had a problem for a little bit.

Yeah.

Wow.

You sober now or are you still drinking?

No, I mean, I don't.

I drink, I still drink, but like it's socially and it's, I'm old now, dude.

I have kids and I'm, I'm more into like knowing what's going on in my reality.

Yeah.

Um, it's weird when you get to a certain age where you just get so health focused that you're like, how the hell did I survive?

You know,

20s and early 30s.

I'm going through that earlier than most people.

Yeah.

Well, it's because you're interviewing all these people and you're hearing their stories right that was the coolest thing with the dirty is like i i was involved in about 25 000 people's lives right so i saw the worst of people and it made me a better person and it's it's hard to explain but seeing that it's almost like you're you're rock bottom right like everyone's rock bottom i was right there yeah i was that fly on the wall where i was like dang dude like i can't go down this path i can't do this or i can't do this or this girl is so hot but dude, this is what comes with it.

You know, so it's just for me, it was, it was so educational.

And I call it dirty you because I learned so much from other people's lives and other people's mistakes that I could give a little bit of guidance, like, hey, this is what happens if you do this.

You know, do you think some of that influenced the divorces?

Um, no, the divorces came from just stupid decisions on my part.

You know, like, you know, the first, the first divorce was

because i you know for me it was because i made the dirty like she's just she was a straight straight edge good moral fibered person right and there was a lot of temptation there with other women um because as i was getting popular it was the access was easy yeah you know um so that one is uh

was unfortunate, but it happened.

And, but I wasn't married for that.

That one I got married at 25 and divorced after a year and a half.

Like, it was a short, stinted marriage, but there was a lot of stability there.

The second one was just me,

you know, in Vegas with 14 girls from ASU.

And I just remember, you know, being so wasted, wasted and almost on the point of like, not suicide, but just like, what the fuck am I doing?

You know, so then I was just like, hey, I'm going to rehab or next girl I see, I'm going to marry.

So between the two, I picked the wrong one.

So you literally married one of those 14?

Yeah.

No, not the 14.

I married the girl, the first girl I saw in the lobby coming out of the elevator, going to

the bar at the Venetian.

And eight hours later, I married her.

How long did that work?

Two kids, 11 years.

Oh.

Yeah, but that one crushed me because I didn't have a prenup.

Oh.

Yeah.

So honestly, I heard some of those don't even matter.

And no, it matters.

You think so?

I think for California, it does.

Okay.

Yeah, Calliot for sure.

Yeah.

There's some left.

So, yeah, so I got to pay her until she dies or gets married again.

Yeah.

Child support.

Yeah, for your income levels.

Alimony and child support.

Child support, I don't care about.

Like, I love my kids.

Like,

I'll pay whatever.

It's the other side of the, you know, the coin that's like, hey, when a person refuses to get a job and just kind of lives off your hard work, it's so hard to swallow.

Yeah, just from a pride point of view, right?

It's just tough because

when you, I'm, you know, and I don't want to be that guy, but I'm paying for two lives.

I'm paying to see my kids half the time, more money than I would pay if I was actually married.

So it's just, it's really, it's really hard.

And then for me being in the dating scene too,

I want,

now that I know exactly who I want and how I want and how much love I can give and how much I've grown,

it's very not that I'm jaded, but you get scarred by women.

For sure.

And vice versa.

I think a lot of women have trust issues too.

Oh, big time.

And the girls that I've dated, they have the same issues.

They're on the other side of the coin where guys have crushed them so hard that they're afraid.

Right.

You know, they don't want to jump in.

They don't want their heart to be broken.

So the dating world now is impossible.

Especially in L.A.

where you're at, dude.

Well, I'm in Newport, but it's just as bad.

Yeah, it's LA.

It's the same vibe.

But

yeah, because

you know

I'm 45

and the pool that I'm dating in is in that, I would say, you know, I've gone towards like 25 to 35.

Yeah.

Right.

When you get into that 35 realm, they either have kids and they're on the scarred end of divorce and it's just tough for them and they're just, they just don't trust anybody.

They think you're cheating constantly.

On the younger side,

what they see on Instagram, they believe that's reality.

So like, if you're not coming into the relationship with a Birkenbag, it's not a real relationship.

Materialistic.

Yeah.

So it's, it's very tough, very tough.

But, you know, I still have hope.

You know, like for me, I'm, I'm more of like romantic Euro vibes.

Like, that's, that's what I want.

And

I don't know.

Interesting.

Cause two marriages would probably scare, I mean, two divorces would probably scare most guys from getting married again.

It's been four years, dude.

I got to get back on the horse.

You know, like, I have to,

I don't want to be alone.

I, you know, I believe in love.

And

I think now I'm finally healed enough

from all my traumas and from the dirty and from everything and everyone else's traumas to say like, hey, like, I can bring a lot of value to the table and actually lift someone up instead of of having someone next to me.

Right.

And you've got some major traumas.

I don't know how deep we want to get on this, but

I can get deep.

Listen,

I'm here.

Yeah, so I mean, well, my dad lost a child, his first kid ever, dead baby.

And he had three more after that, but he was so traumatized.

All his future kids had to be hooked up to every single machine you could think of.

And I know you dealt with something similar, right?

Yeah, so

my second child,

Rex,

he passed, but he had to pass in order to save my ex-wife's life.

So I had to make a decision of like one or the other.

And I had a daughter at the time.

So,

and my ex-wife was in a coma and, you know.

Everything was happening like so fast and she was losing so much blood and I had to make like quick decisions and

it was a religious hospital.

So they were very big on you have to have, you know, a death certificate, you have to name the child, you have to see the child, you have to do all this stuff.

So

I think honestly, it's a blessing for me because in that moment, it was a wake-up call to how precious life is,

how much I can care and

empathize with family and

be in a pressure situation.

But I think I was ready for that event because of all the lawsuits and all this, all the hard shit I had to go through.

For me,

I was accepting of it, but it took a while to process.

For her, it was like life-shattering.

My daughter was too young, so she doesn't even really remember anything.

But it was the

holding,

holding the child and looking at the child and

seeing his face and it looked just like my daughter.

That's what it crushed me.

Yeah.

Because I'm like, wow, like he didn't even get like a chance.

Wow.

And for me, I felt like

in that moment, I felt like I killed him.

Holy crap.

Yeah.

So

I felt like,

wow, like how, how could I choose one or the other?

But like, what was I supposed to to do it was a it was a big big test for my heart too yeah to be like okay

you have to man up and be like a real father like this is it like you're a dad and

she couldn't have kids anymore after that dang but we were able to save

her her ovaries so we were able to pump steroids in them We were able to have embryos.

I have actually have eight daughters in a fridge somewhere.

Really?

Yeah.

And I had

one son and eight girls.

And I was, usually it doesn't take the first time we got a surrogate.

It took my son, Lyon, is a blessing.

Like he's the best.

My kids are the best.

Like that's the thing.

Like it's crazy to say this, but like I want more children because I enjoy them being around.

I enjoy them actually loving me and giving love back.

So

I think I needed that moment in life or I just would have been just going through the motions.

Wow.

Yeah, that is a life-changing moment, man.

I don't know who I would have picked.

That's such a tough one.

It's tough, but I look back at it and I'm just like, oh, you know, because you were, I was married then.

Like, I was still like, it was, there was still like a family unit.

I was still doing vacations and Bora Bora.

Like, it was like still a thing, you know?

So like.

For me, it was just really tough.

But then also, like, I had to put my daughter first.

Like, that was my thought process.

It wasn't, it wasn't really,

you know, it wasn't really me saying, hey, I got to save my wife.

It was more like, how am I going to tell my daughter one day that, you know, she's always going to resent her little brother?

Yeah, that's tough.

For taking away her mother.

You also had a major diagnosis in 2015.

Yes.

Jesus, this is Barbara Walters.

Yeah.

I had.

Yeah, one day my left arm just didn't work anymore.

You just woke up?

I woke up and I knew it wasn't working.

And then I was like, oh, this is weird because I couldn't tie it.

But I just thought like, oh, maybe it's just like I pinched a nerve or something like that.

Yep.

Then the next day my right arm decided to let go.

And

I tried throwing a baseball and it was impossible.

It was impossible.

And then

I remember walking through the grocery store and my right leg started dragging.

And I'm like, the fuck, what is going on?

This is crazy.

So,

yeah, then I got an MRI and they told me I had MS.

Jeez.

And I didn't even know what the hell that even was.

Right.

So

I have five

spots in my brain.

And they diagnosed it as multiple sclerosis.

And I've been fighting it ever since.

Doing really well.

Yeah, you're looking great.

Yeah, I know.

dude.

I'm the healthiest I've ever been, which is crazy.

And like, you know, I can look at it in two ways.

I could say like, hey, this is the end of the world, which at the beginning, when they told me like, hey, like, you know, you're going to be like in a wheelchair like soon.

I'm like, I don't think you know who I am.

You know, like, I've been through it.

I'll be fine.

And I'm still fine.

I think I think I'm the best shape I've ever been.

And everything that's challenged me has made me more aware of the surroundings that I have.

Before I just go through the motions, now I see you.

This is a blessing to me, like for us to finally connect and hang out.

Yeah.

We've been talking for years.

For years, for years.

And I've seen your success and I'm so proud of you, dude.

Thank you.

Like you, you, you're the hardest.

I know no one's going to believe this, but you are the hardest working podcast person in the world.

Like, I'm not even kidding, dude.

Like, I, people look at this and they're probably like, oh, this is just like, you know, a random Tuesday.

No, you, you do like six shows a day.

Yeah.

Like you're, you're like in it to win it and I'm proud of you.

So So I just need to tell you that.

Appreciate that.

But yeah, my, you know, my, my, uh,

autoimmune disease is,

is

great because I don't feel it

unless someone tells me I have it.

Really?

Yeah.

So it's all mental.

All mental.

That is impressive because most people get diagnosed.

And yeah, like you said, they're in a wheelchair, it eats at them and they're dead within a few years.

I was.

I was down going down that path.

But then one day I was like, okay, well, you know, this is Rocky four

and we're going to get here and we're going to do this.

And MS is my draw go.

You know, so I, I fight it every day, but like, it's at a point right now where I think I've won.

Like mentally, I've won.

And, uh, and don't get me wrong, like, I, dude, I do all the, the medication, the infusions, you know, it's not like I just woke up one day and said, like, hey, I just don't have MS.

I do everything I'm supposed to be doing, uh, research everything I'm supposed to be doing.

It got to a brutal point where I was supposed to do chemo.

I decided like, I'm not doing that.

Yeah, hell no.

And now I'm, you know, it's unfortunate because I watch other celebrities that have it

and I know what they're going through, but they're taking it.

They're letting it win and they're getting to a place where they're just like in crutches or wheelchair or this or that when they need to just honestly like grab it by the balls and suffocate it.

Yeah.

They're not doing that.

They're just letting it take their bodies and just let it letting that they're not leading forward.

They're just playing defense.

So everything I do is I try to come at everything playing offense.

Two steps ahead.

You have to, even in business, like, you know, and I learned this from the dirty.

It's like, hey, before someone sues me, let's go sue them.

You know, like, you have to play offense.

And I would tell my lawyer all the time, I'm like, dude, I'm so sick of playing defense.

We have to play offense.

I want to sue someone.

I want to sue someone.

But yeah, then it became, you know, like everything else, it became like, how do we win?

Yeah.

You know, and that's my everyday.

And I take that to Little League.

I take that to everything I do.

Great advice, man.

Great advice.

It's seeming like a lot of these autoimmune diseases are caused by parasites.

Have you been looking into that?

You know, I think mine came from stress.

Okay.

I think poor health, obviously.

I think gut.

I think, you know, drinking.

I think a lot.

There's so many things that I could say like, hey, could it was this or that, the other.

But I think the

toxicity of my divorce, I think,

the stress of

work,

you know,

breaking stories, especially like the bigger ones, like we broke this, the Trump Stormy Daniels.

Oh, that was you guys?

That was the dirty.

Wow.

We broke the Hulk Hogan sex tape.

That was the dirty.

Tiger Woods, like three or four of the girls, that was the dirty.

The biggest one was Anthony Weiner, Carlos Danger, where

it all came full circle, where we helped Trump win the election by getting the FBI to look at Anthony Weiner's computer because he was sharing it with whom at Abedin, who they found out Anthony Weiner had some child pornography on that computer.

So it opened up a whole FBI investigation during the election.

Hillary Clinton lost the election.

Crazy.

So

everything's connected.

to quote Stephen Colbert, he was like, this is, you should call it the dirty.gov, right?

So it was tons of tons of stories.

I can go back.

We broke so many big stories

because I didn't, I wasn't, I was a renegade journalist at the time.

Like, I didn't care if I was getting sued.

Yeah.

Like, I didn't care if it was, you know, 100% factual.

There was enough there where I was just like, let's go, you know, and, and we broke big stories, but the stress on people coming after me, Trump coming after me for certain things.

Trump came after you.

Trump came after me because

of the the stormy stuff.

Because you have to remember, like, Milani was pregnant during the time,

you know, and the details were the information we got, it was coming from Stormy, but no one believed her because she was a porn star.

You know, so

I was the one that was like, okay, well, I'm going to run with this.

So it's just tough for me because even Ashton Kutcher, when he had an affair with Demi Moore, like Sarah Leal was the girl and she was giving us the information.

Yeah.

Right.

So I'm backing these women going up against these A-list people who, you know, they're going to stroke half a million bucks in legal easy.

You know, so it's just, it's just knowing to choose the battles, you know, like Blazerian.

I remember when Dan Blazerian sued me for 50 million bucks.

He sued you?

Oh, yeah.

And

that was a real test because he has money.

Like, believe it or not, he has money.

So, and he just didn't care.

Like, and I remember we were in mediation and he goes, I'm the elephant and you're the fly in my fucking ass.

You know, it was, and that stuck with me.

I'm like, wow, like, I like this guy.

I like this guy, you know, because it was the first time I'm battling someone that really wants to battle.

Like, for him, it wasn't, he was doing it for fun, you know, and I was kind of in there for sport as well.

Yeah.

So it was, it was, it was good.

But, but,

like, it's, it's just stuff like that.

Like, when you have that winning mentality, there's nothing there's nothing that could happen tomorrow where i wouldn't be like okay it's fine let's go let's win let's figure this out yeah you know i love that so you're competitive was that for the ignite story is that the one you broke uh i'm not allowed to talk about what it was but it was it was something sexual got it got it damn i didn't know you guys were breaking all these stories so how do you like people come at you probably with bullshit too though right how do you verify everything don't you just post it third-party content the the craziest part was is that it's my job not to verify.

Because if I start

verifying stuff, then I'm taking ownership of content.

Like I'm actually writing stories.

Got it.

You know, so it's just tough.

And today it's like, it's getting crazy because you're seeing YouTube and you're seeing, you know, all these people they're censoring now.

And it's like, how can you, how can you even make that call?

You know, they're censoring a lot of Diddy stuff right now.

It's just, how can you make the call?

You got to let everything come out.

Yeah.

And you have to have the guts to know that people are smart enough to realize what's real and what's fake.

Yeah.

You know, well, there's a lot of disbelief in the media right now.

Well,

there will always be that, Sean.

Like, there's no time in our history ever where someone's going to be like, news is real news.

It's never going to happen.

Yeah.

You know, no matter even if it's 100% fake or 100% real, you're going to have one side or the other.

Absolutely.

So what's the focus on now?

You're done with the dirty, right?

Done with the dirty, sold that.

That's a dude.

I've been out out for what seven years eight years um

i have some box

you brought me a box yeah dude thanks for this yeah so i'm launching this uh soon in may

and what it is it's a subscription service you get it's 20 bucks you get two shades a month yeah and they're quality shades dude they're pretty much gucci's without the gucci logo i'm gonna throw one on i'm pretty blind yeah so so you know you play poker a lot so you need this i also do prescription stuff too so i'll get you one of those yeah definitely love it for the beach.

Um, but yeah, dude, so so I'm doing this, and then we also have designer stuff too, Tom Ford, uh, all the big names.

Oh, yeah, yeah, dude.

Those look great, man.

What made you pursue this?

Uh, you know, my family's been in the sunglass world forever, and and uh, I've always, I always wear shades, and I have a great relationship with Pursol, which is what I wear.

Um, and I'm just like, hey, you know, I want to kind of get into fashion and maybe this will help me find love.

I don't know.

You're a romantic man.

Yes.

I'm just glad you're a lot less stressed than you used to be.

You know, I feel good, man.

You know, I'm happy and

I'm just, you know, life is not easy.

No matter what, no matter what, life is not easy.

So you just have to understand that it's not.

And you just have to look at the things that are going on in your life and say, wow, like this is great.

And you know this.

You need to eliminate any virus, any person that has any negativity in your life.

And you got to create create a unit.

And it took me a long time to realize you win more as a team than

going against opponents.

Yeah.

You know, if you can create a

group, and you know this because you created a super group of billionaires and entrepreneurs, I'm in that group.

Thank you for inviting me.

And if you can have people as a collective figure out how to win together, then you feel fully fulfilled because you can sleep at night because because it's not only, it's not all on your shoulders.

You know, you have, you know, you can wake up to say, like, okay, well, Brad, Tom, Joe, everybody, you know, we're in this together.

It's, it's a team fight.

It's needed.

I was solo for too long and it wasn't healthy.

Dude, it's not.

It's not at all.

No.

And you want to go that route because people are hating stuff, but you really need some people around you.

Yeah, all the time.

And I'm here for you all the time, dude.

Likewise, man.

For real.

Where can people find out more about you?

At Nick Ritchie, N-I-K-R-I-C-H-I-E on Instagram.

And that's that's about it, dude.

I'm leaving that love.

Thanks for coming on.

Thanks for the shade.

Of course, thanks for watching, guys.

As always, see you next time.