Avoid This $20K Marketing Mistake – My Costly Lesson | Luke Infinger DSH #539

Warren Buffett says the greatest thing a business owner can have is patience.

What if it took 10 years, 20 years, 30 years, 40 years?

He didn't become a billionaire till he was 56.

And I'm not saying, hey, work 80 hours a week and forfeit your family and all of that stuff, but it's going to be very, very hard work.

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And here's the episode.

All right, guys, from Florida, we got Luke Infinger here today.

We're going to talk marketing and business and health.

For sure.

Let's do it.

Those are like my three favorite topics.

So I think we'll gel well on this, man.

So you run some marketing agencies?

Yeah, a couple.

I have several businesses.

The first one that I started about 10 years ago started as a marketing company, but then we figured out marketing can really expose a lot of problems.

You know, if you look at

a colander and marketing is the water, you know, every business has leaks, opportunities.

So we started that way, but then we started to realize what businesses actually need.

And we niche down into dental.

So primarily orthodontic practices is who we work with.

So we developed more of a holistic growth framework that includes curriculum, coaching, marketing, and a software solution.

So it's really everything a practice needs on the business side to succeed.

And it's not just marketing.

If you just do marketing, there's so many other things.

And I talk to owners all the time who are like, man, like we're doing marketing, but it's just bad leads.

Or, you know, we don't know where these people go.

Or, you know, it's some problem that really isn't a problem.

You just have to know how to solve it and plug the hole.

Right.

So you're more full service, you're saying?

Yeah, full service, a full solution.

It's like marketing and practice management.

Then I have an auto part company that we manufacture

small parts like engine management sensors.

We're aftermarket.

So ABS sensors, brakewear sensors, we're getting into coils.

Our headquarters is in Pensacola, Florida.

And both of those companies are in the same building.

So HIP Creative and Holstein.

But with HIP, most of our part, or with HIP, most of our employees are across the country.

So we have employees in 30 states.

Then I have a company that's focused in the jewelry space.

So it's very similar to HIP working with Orthodontics, but it's for independent jewelers.

And there's a lot of differences because the reality is, is most jewelry sales are not going to happen online.

The average piece of jewelry sold online is about 20 bucks.

If you look at brands like Rolex, they require items being sold in a store, in a brick and mortar location.

So it's really about driving traffic.

And then jewelry stores are terrible at keeping up with leads.

You know, if you walk in a store and you're just kind of looking around, they're probably not going to get your info.

They're probably not going to follow up with you.

So our software solution does that.

And we also do a lot of out-of-home advertising too.

So traditional stuff like billboards, mailers, planning, all of that.

Wow, that works.

Yeah, it works really well within that space, within that category, because it's still a very traditional category.

And it's a blue ocean.

Jewelry.

Yeah, it's totally a lot of our competitors are trying to just help people become the next big econ brand.

And all data points to that won't happen.

83% of engagement rings are bought in a store and you're married.

I actually bought mine online, but I'm so different.

Yeah, you're totally, and you're that percentage, that 15%, that, you know, 10% that may do that.

people have a lot of fear around spending five or 10k on the internet right so you know the the brick and mortar stores in terms of jewelry especially with the brands controlling uh the in-store experience um it's going to continue to thrive interesting no you're right though when i went to rolex it took seven months to text me and then they offered like some shit model honestly so Their follow-up sucked.

Yeah, totally.

Yeah.

And that's Rolex.

That's like creme de la creme.

But the way I approach businesses is one, figuring out what's a good niche.

And then two, looking at the leaks and opportunities.

There's a billion marketers out there.

You know, it reminds me of the digital camera 20, whatever years ago it was, it came out.

I was like 18.

Everybody became a photographer.

And then with Photoshop, everybody became a designer.

And now with the internet, everybody's a marketer.

And the truth is, it's just not enough.

You have to understand business.

And that's the separation, I think, from a lot of marketers who can't scale or have to close shop.

And, you know, they fall into that category of 80% of businesses, small businesses fail.

You know, so how do you actually break through and grow?

You have to do more than just marketing, I think, in the age that we're in.

I can see that.

There's a lot of churn with marketing agencies.

A lot of churn.

Like super high.

Yeah.

And I mean,

they really become a sales organization.

How fast can you sell them and get them in versus

keeping your customers?

And if you can't keep your customers, you really don't have a business.

No, it's not sustainable.

Right.

Yeah, it's going to fizzle out.

And you built this up to $12 million.

So HIP is, we did about 12 and a half last year.

We're on pace to grow about 30% this year.

The auto part company is a little bit over 10.

Damn.

And then the jewelry agency is new.

So we're on pace to do about 1.2 this year.

So two eight-figure businesses and a 7-1.

Yeah.

That is incredible, man.

Yeah, I I appreciate it.

The fact that you did that means you're great at delegating, hiring, and outsourcing.

It's been a process.

I have not created this overnight.

At the same time, I'm young, but I've been doing this for a little bit.

Yeah, and that's the separating factor I see from eight-figure and seven-figure, being able to outsource, find the right people, right?

Yeah.

So, I mean, if we talk about talent,

we were stuck around the million, two million dollar mark

within HIP for a very long time, and it came down to people, resources.

And we realized that we were terrible at hiring people.

And most small businesses are, especially since COVID.

I don't know about you, but I talk to business owners all the time.

It's like, we can't keep people.

We can't find people.

And I dig into their process and they don't have a process.

It's like they place a job on Indeed and

then they get 200 candidates or a thousand.

They don't know how to screen them properly, filter the people out and refine it down.

And they just really have no process.

I was talking to Ty Lopez about this.

I think he's been on your show.

And he was like, Luke.

Are you interested in coming on the Digital Social Hour podcast as a guest?

Well, click the application link below in the description of this video.

We are always looking for cool stories, cool entrepreneurs to talk to about business and life.

Click the application link below, and here's the episode, guys.

We interviewed a thousand people, and he has his own psychometrics test filtering process.

We interviewed a thousand people, screened them, not interviewed.

So screened a thousand people, whittled it down.

His team interviewed probably a hundred and then brought him the top five to interview and he selected one.

Wow.

That's cool.

And so you have to have some type of filtering process.

So we use Breezy.

Breezy is like a CRM basically for recruiting.

It places your job on like ZipRecruiter, Indeed, all that.

But you can have automation built into it and your funnel, if you will, for recruiting.

So they can send a video, you can send your psychometrics test.

We use the predictive index.

So we get a behavioral test, a cognitive score between that, the video, their resume.

Then if it's a technical role, we'll even put them through a test project.

We'll do all of that, you know, and maybe have a first interview.

But also what we realized in the interview process, if you're not pitching them and getting them excited about what you do and showing your core values, showing your culture and elevating yourself because the good people, they're going to be looking at multiple places.

And that's what we found is we weren't selling ourselves to these great candidates.

So they were just going somewhere else.

So we have a whole deck that we take somebody through of our culture, what we do, why we do it, what they're going to be joining.

And creating that buy-in around that has been huge.

Yeah, I think culture is super important for millennials and Gen Z, right?

Yeah, it is.

Yeah, before it wasn't like as important, I'd say say it's more about how much I'm going to make, but now people want to be comfortable.

Exactly.

Yeah, I mean, people want to know why they're doing something and what's that North Star and what's that vision.

Yeah, I can see that for sure.

So let's talk anti-laptop lifestyle.

That is a rare take to have.

Yeah, I mean,

look, I like to study

people who have boring businesses or a lot of people who aren't famous.

But even if you look at some people like Warren Buffett, if you could picture Warren Buffett in the four-hour workweek on his laptop, it just, he would think you're crazy.

You know what I mean?

This is a guy who works around the clock.

I believe he's in his 90s now.

He's been trading since he was 10 years old.

It's the complete opposite.

And, you know, again, I don't want to bring up Tai Lopez too much, but he brought this up to me and was like, hey, the reason why Tim Ferriss named it the four-hour workweek is a marketing angle, an advertising angle.

It's smart for sales.

And I do believe Tim Ferriss offers a ton of value.

But I think what happens is young business owners buy into this stuff way too soon.

If you're eight figure, nine figure, you know, you could have the choice to run the type of business where, yeah, I could work four hours a week.

You know, there's a book, How to Buy Back Your Time.

A lot of great stuff in the book, but it talks about optimizing things so much that you don't have to work.

And it brings up examples like, Well, Oprah only works four hours a week.

Now she's a billionaire.

What's she do to get to that point?

Warren Buffett says the greatest thing a business owner can have is patience.

What if it took 10 years, 20 years, 30 years, 40 years?

He didn't become a billionaire till he was 56.

The dude's grinding nonstop.

And I'm not saying, hey, work 80 hours a week and forfeit your family and all of that stuff, but it's going to be very, very hard work.

I like to study sports.

So if you look at athletes, we'll pick Andre Agassiz.

He grew up down the street.

You know, I think it was Henderson.

He started training, I don't know, he's probably five or six, and his dad was like one of those, you know, crazy people who

forced him to play tennis in the sport.

But his dad said, If you hit 2,500 tennis balls a day, 2,500 a day, it's a million balls a year, you're going to be way better than anybody you could possibly play.

And so, not only was he hitting 2,500 balls a day,

they had built this dragon around the ball feeder that was like really big and tall.

And he talks about it in his book.

If those watching or listening haven't checked out his autobiography, it's amazing.

But it scared the crap out of him.

So he's like hitting balls nonstop from this big dragon.

But if you do that for a decade, that's 10 million balls.

And you have to do the hard work before you do the smart work.

So he did all the hard work.

Well, years later, now he can be strategic about his game.

Now he can be a world champion.

You look at anybody really worth anything long term.

And they did a really, really hard work.

They did what others didn't want to do.

They did it for an extended period of time.

And hopefully you can do hard work and smart work, but there is no real shortcut.

Easy come, easy go.

Yeah, I think somewhat of a shortcut would be a mentor.

For sure.

100%.

That's a really smart shortcut, you know, but you have to spend time with the mentor.

The mentor is probably going to tell you to work more, you know?

So, yeah, I mean, proteges, this is why they can become better than the mentor.

The mentee can grow faster because you can take that information and distill it down to somebody what took you 40 years in a week.

Right.

You know, and so that's a great thing about the information that we have today.

We have more books, more videos, more information than ever before.

There's never been an easier time to make it, whatever it is, whatever that looks like for anyone, there's never been an easier time.

Young people, I find, sadly, are making a lot of excuses.

They don't want to put in the work.

It's that immediate now culture.

And if our business hasn't made it in six months, time to throw in the towel, you know, time to start a new business, time to hop to a new vertical.

Well, no, like it could take you 10 years.

Bill Gates talks about the 10 dark years.

I like to call it the 10 years of hell.

There's been times in my business where I was like, man, I wouldn't wish this on my worst enemy.

It sucks.

It's hard.

But, you know, that's where you grow.

Mike Tyson says discipline is doing what you hate to do, but doing it like you love it.

You're not going to love the whole process.

You should love the outcome.

You know, when Mike Tyson got the knockout, he loved it.

He didn't love training that hard and only eating steak and pasta, you know, and waking up at 3 a.m.

in the morning to go run.

You know, Andre Agassiz didn't enjoy hitting the million balls a year.

Yeah.

But when he won the tournament, he probably loved it.

Absolutely.

Do you think Tyson's going to beat Jake Ball?

I think he could in a real fight.

Okay.

Yeah.

I'm going to the fight though.

You're gone.

Yeah.

It's in Florida, right?

It's in Texas.

It's in Dallas.

Yeah.

So it's the Cowboys Stadium.

I think in a real fight, he could.

I do think Jake Paul's legit.

I think he's a really smart marketer person.

Absolutely.

Can't deny that.

You can hate him for other stuff, but marketing.

Yeah.

Gotta give him that one.

Yeah, he's a genius for sure.

Yeah.

I want to talk about ego.

So your theory is ego repels people.

Yeah.

I mean, it can attract a lot of people who have a low self-image, but nobody wants to be around the loud guy who thinks he's the best thing.

Unless you're a yes man.

Exactly.

But

again, going back to young people and with marketing and the internet, I fear that the cool people are these egomaniacs that are narcissists.

If you look at our founding fathers, for example, They were very powerful men who had extreme humility.

They wanted to serve people.

And this is why I love studying dead people is because you can learn

a lot of times better

principles, better virtues, values than modern day.

So yeah, I mean,

why would you want to look down on people, act like you're better than people, think that you're perfect?

When building rapport, actually getting a relationship with someone,

it's finding common ground and just having humility.

It doesn't mean that you can't be confident.

It doesn't mean that you can't call stuff out with people once you're in rapport,

but it's also doing it in humility and realizing that you're not perfect.

You know, with the success I have in business, I could walk around like I'm the shit.

Easily.

Or I could say, well, I'm not Warren Buffett.

I'm not Bill Gates.

I'm not True Akathy.

I'm not.

You know, I even know people personally who have blown me away in business.

I had a mentor who told me, Luke, don't take yourself too seriously.

He would say it all the time.

And I think it's really key, not taking yourself too seriously at any level.

Just try to connect with somebody.

And if you can't, that's cool.

You know, don't be around everyone and choose your friends wisely.

I believe in all of those things.

But I also believe in having humility, trying to meet someone where they're at, building rapport, finding common ground and having some empathy.

And a lot of people get empathy and sympathy confused.

Empathy is that common ground, but like, hey, do you want to move past this?

Right.

Let's let's think in the future.

Sympathy is like, I'll just sit here with you and cry all day.

Right.

You know, so there's a big difference,

but you can have humility.

And I think humility will give you much more longevity in business.

You, you catch,

you know, more flies with honey.

Or however you say that, more bees with bees.

More flies with honey.

Yeah.

More flies with flies.

You catch more flies with honey than vinegar.

And so, yeah, really just, again,

don't take yourself too seriously.

Don't be an egomaniac.

And to do this, because I've actually been somewhat of an egomaniac.

I've gone through phases where I did think I was better than a lot of people.

You have to put yourself in check.

You have to constantly be checking yourself because it's going to limit you.

You know, these guys on the internet that are loudmouths and get on and yell at people and degrade people, they're successful now.

I'm curious where they'll be in 10 years.

That's true.

It's very rare to see an extrovert yelling at people.

I can't think of any that has been around for like five, ten years.

Right.

You know, unless that's like your thing

and it's a niche category where it's for specific men who need that.

And that may work.

I guess Dan Pena comes to mind, but that's literally it.

Yeah, he's epic, though.

Yeah.

He's a legend.

He's a legend.

He was on last week.

Yeah.

But, but

I will say he actually does have humility because once you kind of get past that phase where he's getting your attention and kind of creating some novelty, and it's a lot different.

So I think that's good on the front end that he's getting people's attention.

But once you're in his web, I guarantee you, especially if you were to sit down with him like this, he can add a ton of value to you.

And he probably has a little bit of humility.

Oh, 100%.

He was damn near crying on the show.

There you go.

Yeah, he's got emotions for sure.

I get it.

He has to put on

face when he's on stage.

Yeah.

Yeah.

He said he makes people shit their pants too.

Well, it's kind of epic because if you look at men like him, they don't really exist anymore.

If you look at our grandfathers, like my grandfather, who's been dead for a long time now, fought in the invasion of Normandy, the Battle of the Bulge.

And those guys would do a lot of things that we would never do.

Right.

You know, when I think my life is hard, I think about that.

What if I was away at war and couldn't call my wife like face time

it's it's not an option you know what i mean it doesn't exist especially back in world war ii like you couldn't even call home right so to go back to there's never been an easier time than now if you are feeling like you can't make it like the whole deck stacked against you it's so hard go study dead people who've done really great things like even the other day i love the biography channel on youtube they like compile all this footage from various sources and make make films.

And so J.W.

Marriott, just to start his first business, he had to drive from Utah to D.C.

like weekly in a Model T.

It would overheat every 20 minutes.

So you would have to stop, fill the radiator back up with water, wait, and then drive another 20 minutes.

Wow.

That's insane.

That is nuts.

That's a long drive.

Right?

Yeah, it take days.

Yeah.

So, I mean, Those who have come before us had it way harder.

And I'm not trying to discount and say people don't have hard lives.

Yeah.

I'm just saying there is a way.

There is a solution.

You can do it.

Other people have come before you and done way harder stuff.

I agree.

I think each generation has its troubles.

Right now it seems like ours is mental health, more mental than physical.

Yeah.

Well, because it's marketed that everybody has a disease and you need a medication.

Right.

You know, so yeah, we're all programmed to think something's wrong with me.

Oh my God, I have ADD.

you know, or soda or foods or whatever.

And then it's like you get in the whole cycle of mainstream where, yeah, take this pill, take this pill.

You're depressed.

I mean, you could go on, we could do it right now.

Within five minutes of us chatting some bot on the internet, we'd be given a medication for depression.

Are you serious?

Yeah, you could.

You don't even need to talk to a doctor anymore?

Well, it's all telehealth.

Wow.

So like I can chat with the doctor right now and he'll be like, oh, yeah, you need a Prozac or

you're effed.

you know, and then you're down the medication journey versus like, oh, well, really, you just need to go take a break and walk around the block and get some fresh air and sunlight.

Who would have thought of that?

Well, it's free.

It's not making anybody money.

When did that shift happen, you think?

In healthcare?

Yeah.

Well, it becomes a slippery slope and a conspiracy theory really quickly.

But a lot of people say it happened when Rockefeller donated a ton to hospitals and basically eradicated the NDs, not MDs, NDs, the natural doctor and holistic methods.

That's when it really started to be born.

They redid the education system within colleges and started to create the big hospital systems.

So that's really where it started.

And it's just progressively gotten worse.

I was with Gary Brecca a couple months ago.

I think he's been on your show too.

And he's like, do you think that board members at pharmaceutical companies sit around and think, hey, how are patient outcomes?

Like, how's Sean?

You know, he took this medication.

Do you think he's doing it?

No, it's like, how can we scale this?

This is working.

How can we make more money?

Because they're bankers.

They're finance people.

That's what finance people do.

It's like, hey, we're making a lot of money.

How can we scale this?

More medications, more programming,

more shitty foods,

more soda.

You know, dare I say the V-word, more of that.

And people will just keep coming to us.

It's sick care.

We'll We'll keep you alive, but your life's going to suck.

And I found this out for myself.

So I went down the whole journey of autoimmune symptoms and I had neuropathy really badly in my feet.

What is that?

Neuropathy is tingling and

numb sensation, typically in your extremities.

Got it.

So people with diabetes, like their feet will turn black and sometimes they'll have to amputate it.

At the end of the day, it's nerve damage and blood flow.

And you had that?

Yeah.

Still deal with it minorly.

Wow.

I lost a bunch of weight.

I got on an autoimmune paleo diet and I started working with biohackers like Anthony D.

Clemente or Gary Brecca.

And I built a whole biohacking lab.

So I went to see Gary.

He's like, check this out.

I'm like, oh, I already have that.

Check this out.

Well, I already have that too.

So, like, the whole 10x health thing, the superhuman protocol.

So I have the light bed, I have the oxygen machine.

I have the PEMF mat.

But I went and tried this one thing at Gary's.

It's called the Hocket.

H-O-C-A-T-T.

I believe it's out of South Africa.

And it's like nine modalities in one thing.

It looks like a spaceship.

Your head pops out of it.

You have to wear this thing that keeps the

ozone from coming out so you don't breathe it in.

But you have pure oxygen.

It's ozone therapy.

It's a sauna.

It's infrared.

It has like a...

What's the word?

Basically, like a tinge unit.

And so it's shocking you and you can feel feel it.

There's a specific name for it, but then it also has high-frequency PEMF.

And so, that also kind of feels like it's shocking you.

What it does is one, you're sweating out toxins.

So, a lot of people will sweat out like heavy metals or parasites,

but it increases blood flow because you're being ozoned, you have oxygen, you're sweating, and so your circulatory system just gets ramped up.

And so, for somebody with neuropathy, it's really, really good.

And Gary's like, man, this is the best machine out there.

It's got like all the modalities in one thing.

So I bought one.

I need to look into that.

Yeah, man.

That sounds like heaven.

Yeah.

So we have all that.

We've got like the infrared sauna.

We've got the hocket.

We've got the cold plunge.

We've got a chair that kind of resets your central nervous system.

Very interesting stuff.

And I don't go crazy with it.

I do this stuff a couple times a week.

I'm not one of those guys who like, oh, I need a biohacking break.

And they're then back into the four-hour work week because they're just biohacking.

But I will say, if you find things that help you,

keep doing them.

But

if you're able to go walk in the sand, you know, walk on the beach, get first light,

you know, exercise, get the body moving, eating good foods, cutting sugar.

That's probably your biggest lift.

Absolutely.

You know, diet.

Yeah.

Diet and sleep.

Yeah, and it all ties back into business.

Right.

Sleep's huge.

Yeah.

Do you track your sleep?

I don't because I'm super anti-EMF, so I don't wear the

button.

What's that mattress?

Eight sleep?

Yeah.

Apparently that tracks it.

And that's great, too.

So Tim Ferriss in his book, like the Titans or whatever, it's like this thick.

He says the most common thing with all billionaires that he interviewed is they sleep on a chili pad.

Wow.

That's the most common thing.

Those are like 500 bucks.

That's not even like.

And if you Google this, you should be sleeping, like body temp should be be around like 68 69 degrees

and so that's what's really cool is you can set it so with your mattress you're getting you can set it to get cooler as you're asleep

you if you wake up you'll be freezing but a lot of times you won't wake up and then around like five or six a.m it can start to heat up a little bit and then it can wake you up with extreme heat like 95 degrees wow So yeah, your deep sleep will be way higher and you'll feel way better rested.

But what I realized for business and entrepreneurship, because it is hell, it can be hell.

Now, it's also very rewarding, but you have to have energy.

You have to have your health.

Right.

And this is why I love RFK Jr.

You should have him on the podcast.

Oh, he's coming on, actually.

Is he?

Yeah.

Okay.

So I went to see him in Birmingham.

I like this small little setting, got to meet him, talk to him.

But he's the only candidate.

talking about this stuff.

And the number one issue that we should be talking about is health, because if we don't have health, we're all dead.

Yeah.

Or we're all walking around useless zombies that can't contribute to society.

Absolutely.

And so that's my passion.

You know, my personal mission statement is to help people make the best decisions with their time, money, marketing, and health.

And I went through that whole journey.

My wife went through that journey.

We dealt with infertility.

So it's just become a big passion.

I'm not a doctor.

Don't listen to me.

Yeah.

But I have been through the journey and I do understand a little bit of how to have health, how to have energy.

That's good.

Well, that's such a common issue these days, infertility.

Almost every friend I know has dealt with it, to be honest.

Yeah, so infertility is a massive problem.

HIP focuses in working with orthodontists who do we think about when we think about braces as kids.

And, you know, it looks pretty scary.

There's, I think on average, 1.2 kids per household.

In the 60s, there was three and a half.

Wow.

And a lot of this is health-related.

When you look at autoimmune, when you look at thyroid issues, hormone issues,

PCOS, Hashimoto's, all these things and more are causing infertility.

And then on the guy side, low test levels.

Dan Pena talks about this with like even the handshake that they monitored and like test levels of how handshakes are so soft, you know, and how they were like 50% stronger, you know, in the 60s or 100s really.

Yeah.

Wow.

And there was just a big difference with testosterone.

You didn't see these these things back then.

And why is that?

Why is everyone dealing with chronic disease?

Why do our kids have diabetes starting when they're like eight years old?

Well, I mean, if you look at that average household, they're giving their kids all these sugary drinks when they're like two and three years old, even juice.

Yep.

Like 40 grams of sugar in a juice container.

High C, wine punch, all that stuff.

Yeah, and it's trash.

It's all refined sugar.

It's fake.

So your body doesn't know how to process it.

Your insulin spikes through the roof.

You can't lose weight.

So you just gain fat.

And again, a lot of this is about just creating useless people.

I hate to say it.

I'm not trying to be mean.

I'm not trying to look down on obese people, but I want people to feel good.

Yeah.

You know, and when you look good, you feel good.

You know?

Well, I mean, we could say because we lived through it and we didn't know at the time.

I mean, they gave us a carton milk.

That shit's terrible for you.

The cookies, the french fries.

Yeah.

School lunch was a joke.

Yeah, it really is.

So,

yeah, eat good food.

You know, maybe own a house outside of the U.S.

A Backup plan.

And that's what's interesting is, again, another marketing message is, me and Caleb were just talking about this, is, you know, America's the greatest country ever.

And it's a great country.

Okay.

Don't get me wrong.

I love America.

But greatest country now for what?

Opportunity.

Yeah.

Options.

flexibility, you know, if you live in a big city, you can have anything right now, but you could probably have that in in any first world country.

And if you go to Europe, they're not poisoning their people with food.

If you've been to China, they don't even allow food dyes.

Really?

Yeah.

Wow.

Who cares more about their generation?

Us or them?

You know, it's marketed to us.

Oh, China's communist.

They hate everybody.

Well, I mean, they're taking better care of their people.

Right.

And in many cases, when it comes to food, food dyes, sugar, education.

Look at the education system in China.

Way better than ours.

It's amazing over there.

Yeah.

From a business point of view, I get it, though, because pharmaceutical industry is our number one revenue driver, which is unfortunate.

For sure.

Makes a lot of sense.

They want us to be sick.

They do.

It's just money.

Money's, I mean, they say it's a root of all evil.

What do you think of that?

I would, I would agree with the love of money is the root of all evil.

Money has done a lot more for people than poverty.

So I think it's a tool, just like anything, you know, like hypnosis or mind control or whatever.

It could be a tool.

It's how you use it.

So it comes down to the practitioner.

Mother Teresa had access to endless amounts of money.

She did a lot of good.

You know, Tony Robbins, you know, he feeds hundreds of thousands of people, if not millions a year.

So money can do a lot of good, but when your greed and the love for money becomes about power and status, I do agree with that.

Yeah, that's where the big companies kick in.

Yeah, I mean, and you, you quoted the Bible, kind of.

You know, if you look in the Bible, it also says man's heart is desperately wicked.

Again, if we talk about ego and greed and power, you can start to see that, you know.

It also says the devil comes to steal, kill, and destroy.

So how does that happen?

It's not so obvious.

Sometimes it's like soda or foods or, you know, bad choices and it just compounds over time.

And so again, I'm constantly putting myself in check, whether it be,

you know, opportunities to cheat on your spouse, whether it be opportunities to have a cheat meal.

I play these things in my head, so I don't do them.

I'm prepared.

I had a guy tell me one time, and he counseled married couples.

He said, it's always the people who say they won't cheat, they can't cheat, they end up cheating.

So, don't say you can't cheat.

The better thing to do is don't put yourself in positions to cheat.

And so, think through these things.

Where you know, we were just talking about this guy we know put cameras in every office because he became very successful.

He had about 80 females working for him, and he didn't want to be targeted.

Wow, that's smart, right?

So, think about those things.

Don't be naive and say, It couldn't happen to me, I'm a great guy.

Well, maybe,

but what happens when you have a hundred million dollars and you decide to go go to Amsterdam with your friends

and not your wife?

Red Light District, right?

I've been there.

Younger days.

Younger days.

Yeah.

And I mean, it's different for everybody based.

I'm not saying like, hey, live this exact lifestyle.

I'm just saying keep yourself in check and really focus on who you want to be and be that person.

And so you constantly have to be your worst critic.

Yeah.

We're constantly evolving, right?

I mean, we're not perfect as we are.

I I don't think we'll ever be perfect.

No, never.

You mentioned the Bible earlier, so this was interesting.

I was listening to you on another show.

You read the Bible in five days.

I didn't.

So I was talking about a guy who read the Bible in five days.

Yeah, I have read the whole Bible, but it wasn't in five days.

That would be insane.

Yeah, that blew my mind when I saw that.

Yeah, so that's Tony Robbins.

Tony Robbins read it in a weekend.

He did a water fast, so all he did is drink water and eat watermelon.

And he did it because his son became a very judgmental Christian.

And he's not anymore,

but he wanted to be able to combat that and

understand where his son was coming from.

I come from a very religious background.

And sadly, Christians are the most judgmental people, most of them, that you'll ever meet.

And it's like any,

what's the word I'm looking for?

System.

Any system, school system, government system, judicial system, church system,

they all end up failing because they all end up becoming about people and power.

And so when you look at the modern day church, in my opinion, it couldn't be the furthest thing from Jesus Christ.

Wow.

Literally.

That's a statement.

Yeah.

I mean, rock shows and motivational messages.

And if somebody's not living like you,

don't even talk to them.

You know what I mean?

They're terrible people.

A lot of Christians I talk to, they say things like, oh yeah, I built this group and it's great because I just love to be around Christians.

I talked to a business owner.

We only hire people from our church.

And I'm thinking, well, wouldn't it be a better idea if you used your business as a mission field and you hired all people that weren't Christians and you could pour into them?

You probably have a way bigger impact.

That's what Jesus did.

His friends were thieves, tax collectors, harlots.

You know, that's who he wanted to hang out with because that's where he could make an impact.

That's deep.

But no, I agree.

I think modern day church is just a scary place to put your kids in these days.

Totally.

And it's a scam.

Yeah.

You know,

you go to these places and it's like, hey,

we're doing a giving campaign.

We're building an $80 million facility.

No pressure.

But sign up for the next five years.

And again, I'm not knocking every church.

There's good churches out there.

It's just when you become a part of the main

churches.

Yeah, the mainstream thing.

And I mean, I've even helped plan a church.

And there's like businesses in a box for churches.

Follow this formula.

Do this marketing.

Get this many people there on Sunday.

You can expect to retain this amount of people.

And you'll be getting this much in tithe, you know?

And it's like, well,

maybe that's okay, but what if it was just about helping people?

Again, meeting people where they're at and helping them do life in a better way.

Absolutely.

And part of that is finding your purpose.

If you don't have your purpose, what are you doing?

That's why we have people staying in jobs that were meant for entry level.

So whether it be working at McDonald's or Chick-fil-A or the mall or a bank teller, you know, it's great to have those jobs maybe as a stair step.

But certainly, I don't think that's necessarily why people are created.

Right.

You know,

and you could be, you could look at other things like your family and, you know, being a mom or being a dad, but

your purpose, your impact, in order to figure out your purpose, you probably have to have a connection with the person who created you.

And again, I don't want to get too wewoo or spiritual.

You could say it's a higher power.

You could say it's God.

For me, I believe, you know, the Christian faith.

But that's where I found my purpose, connecting with God and understanding why am I here?

How can I help people?

And it's not always like, hey, follow this principles and read the Bible.

It's a lot more practical.

It's a lot more practical.

So maybe for a business owner, it's, here's how you add value in business.

Maybe it's for somebody who's looking for more energy or struggling with their diet.

adding value there.

And then once you have a relationship with someone, there's a quote around this, people don't care about what you know until they know that you care.

And so just focus on that.

Don't focus on judging people, finding what's wrong with people.

Again, just create a relationship and see if you can offer anything of value.

In some cases, maybe you'll be on the receiving end.

Yeah, no, I'll 100% agree with that because I was an atheist most of my life and I didn't find my purpose until last year when I started having on spiritual people on the show, religious people, and that really opened my eyes.

Yeah.

Yeah.

So I definitely agree.

You need some sort of belief to find that purpose.

Because if you're an atheist, I mean, finding purpose is going to be pretty difficult.

I think so.

And RFK Jr.

talks a lot about this.

If you go check out Who Is God, RFK Jr.,

to me, he has the best description because he doesn't get into a denomination or a type of church.

It's just his viewpoint of God.

And I think it is so accurate.

He studies Carl Jung, who built, I believe, the 12-step program.

And what's the other actor who recently went through like a whole change?

He was like a comedian.

He's from Europe,

Brand, Russell Brand.

Oh, Russell Brand, yeah.

Okay, so he went through the same thing and the 12-step program, studied Carl Jung, all of that.

And it comes down to basically fake it until you make it.

Believe that there is a God, live like there's a God watching you at all times and really meditate on that.

And

there's also a great book about this.

It's more modern day, Napoleon Hill.

He's dead, but still.

And it's how to outwit the devil.

And it's very practical.

So typically it's these small decisions, but ultimately, connecting with God and living like there's a God watching you, you're probably going to make better decisions.

And then over time, RFK talks about how he actually created a real spiritual relationship with God, living that out

and finding his purpose purpose also was, you know, he was a drug addict and all that stuff.

Yeah, his story is awesome.

I really hope he debates Trump because

I would love to see that, but Trump's not accepting, right?

I don't think so.

It dropped today that Trump and Biden are going to debate.

Oh, they are?

Yeah, they are.

Trump's going to smoke him.

I mean, hopefully.

That won't even be close.

I posted it on my story, and so like Biden released a video, and he sounds pretty good in the video, actually.

They cloned him.

So I was like, hey, how do we get access to these drugs that he's on?

Because he actually did decent.

If you go back and watch the debates, like Trump did way better against Hillary than Biden.

And so if you think about what these people have access to, we probably don't even know about it.

Oh, yeah.

I mean, you know, there's a reason they live.

Yeah.

How do you take a guy who can't even put a sentence together

to have a two-hour debate?

Yeah.

If I give you my answer, it'll get deleted off YouTube.

Yeah.

We'll talk about it off air.

But dude, it's been fun.

Yeah, you may have to delete parts of this.

Yeah, we might have to.

Feel free to cut some of of this stuff.

Yeah, where can people find out more about your agencies and what you got going on?

Uh, I would just go to lukeinfinger.com.

Uh, you could email me at hello at lukeinfinger.com.

A lot of these things I talk about, like the hiring process, organizational structure, even meeting cadence, um, I'll give all that stuff away.

So, if people want that, they can just email me, hello at lukeinfinger.com.

Cool.

We'll link it below.

Thanks for coming on, man.

Yeah, fun.

Appreciate it.

Yeah, thanks for watching, guys.

See you tomorrow.