How a $0 Ad Generated $200K: The Secret to My Success | Colton Paulhus DSH #527
In this episode, Colton takes us through his rollercoaster journeyβstarting with a free ad that garnered 300 inquiries in just three days, leading to an astounding $200K in the first month! We also explore his dramatic weight loss journey, shedding 123 lbs in just seven months, and how he overcame addiction and past controversies to build an empire in the tiny home industry.
Coltonβs story is a testament to resilience and the power of transformation. Whether you're an aspiring entrepreneur, fitness enthusiast, or someone looking for inspiration, this episode has something for everyone. π
Tune in now and join the conversation! π§ Watch now and subscribe for more insider secrets. πΊ Hit that subscribe button and stay tuned for more eye-opening stories on the Digital Social Hour with Sean Kelly! π
π Keywords: Digital Social Hour, Sean Kelly, Podcast, Apple Podcasts, Spotify, Colton Paulhus, $0 Ad, $200K Success, Weight Loss, Tiny Homes, Entrepreneurship, Transformation
Don't miss out on this incredible story! Watch now and be inspired to go all in on your dreams! πͺπ₯
#Generate200K #TinyHomes #FreeAdvertising #FreeFacebookAd #SmallBusinessGrowth
CHAPTERS:
00:00 - Intro
00:43 - How Colton lost 123 lbs
02:00 - Colton's college experience
05:14 - How Colton started his business
06:42 - How Colton came up with the idea for his business
09:26 - Christian Entrepreneur Group
10:21 - Mega Churches
12:51 - How Often Colton Works
13:14 - Apply to be on the Digital Social Hour
14:17 - Best Decision Colton Ever Made
15:15 - Andy Frisella
16:23 - Colton's 250 Pushups a Day Challenge
17:17 - State of the NFL
19:40 - Whoβs the best shark
20:31 - Getting married
22:03 - All in on social media
23:28 - Working with family
25:21 - Ego battles
25:57 - Social media
26:44 - Final thoughts
26:48 - Franchise with Anchored Tiny Homes
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GUEST: Colton Paulhus
https://www.instagram.com/coltonpaulhus
https://anchoredtinyhomes.com/
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Transcript
Kind of a funny story.
About five years ago, 2019, July 2019, my wife was pregnant with our first daughter at the time, but nothing was taking off.
Right?
I knew I wanted to be in business, I knew I wanted to build a company.
And I saw an ad on Facebook for a tiny home competitor.
My dad's a general contractor, so I went to him the next day.
I said, Hey, do you think we could build tiny homes?
He said yes.
So I ended up throwing up a free Facebook Marketplace ad.
Didn't even pay for an ad.
And we had 300 inquiries in the first three days.
Wherever you guys are watching this show, I would truly appreciate it if you follow or subscribe.
It helps a lot with the algorithm.
It helps us get bigger and better guests and it helps us grow the team.
Truly means a lot.
Thank you guys for supporting and here's the episode.
All right guys, we are going to talk tiny homes today and also weight loss.
My man's here lost 123 pounds.
Colton Paulus, thanks for coming on, man.
Yeah, thanks for having me, man.
I appreciate it.
Yeah, dude, that's no joke.
How long did it take you to lose that, man?
So I started in September, actually.
It was a funny story.
I was in Hawaii at my brother's wedding, and I was just on the beach, overweight, not happy with myself, kind of focusing on building the businesses a lot, not really working out.
And I just made a decision, like enough is enough.
It's game time.
And so it was in September, September 31st, to be exact.
And since then, I've lost 128 pounds as of this morning.
That's not even a year.
That's like, what, eight months?
It's been seven months.
Seven months?
Crazy.
So that's 20 pounds a month almost?
Pretty much, yeah.
The first three months, I lost a lot.
Okay.
Yeah.
Dude, that's insane.
What was the daily switches that caused that?
Honestly, man, just like
I went to the gym four to five times a week.
That was a big switch.
I wasn't working out.
And then just limited my calorie intake.
So I would turn to food and stress.
That was a big thing that I did, right?
Just overeating.
And so I just decided that I wasn't going to do that anymore.
And then just ate 2,000 calories a day and about 200 grams of protein.
Wow.
So that was literally nothing crazy, really.
Yeah, it's not bad.
So no aesthetic?
No.
Yeah.
A lot of people are doing that, though.
Yeah.
I did get on TRT.
Okay.
Well, that probably helped the gym stuff.
For sure.
and you wanted to be in the NFL originally.
I did, yeah, yeah.
I played football at Colorado State, so I played Division I football, nice, got a scholarship there.
Um, wasn't taking it serious, ended up having some things happen, so didn't see that through, um, and then fell in love with business about seven, eight years ago.
Okay, so you got caught up in the partying, the lifestyle, I did, yeah, yeah, ended up getting expelled.
Dang, yeah, what'd you do?
So, it's a national news story if you look it up, but it's in the New York Times bleacher report.
Me and a couple buddies went to a party, um, and the guys at the party called out my friends,
actually some African-American friends, and they, you know, said the N-word.
So they lost it.
I lost it.
I was defending them, got into a fight, and it was in the national news within 24 hours.
Wow.
So three football players expelled for beating up four kids at a party, and it just got picked up on national news.
Jeez.
Yeah.
I wonder how it got picked up like that.
That's crazy.
I don't know.
I think they went to the local news.
So they went to the Fort Collins local press.
Yeah.
And then they transferred it to the Denver Press.
Then it went to Bleacher Report, New York Times.
We ended up having like cars show up to our house, like news cars to try to interview us at our house.
And we just had to stay in the house and get locked in.
It was crazy.
I mean, that's social media, man.
People think they can say whatever they want these days.
And that's not the word to say.
That's right.
That's crazy.
Yeah.
Yeah.
There's no consequences when you say it online.
No, no.
And I have like empathy for people that get caught up in national news stories because they just lied.
The whole story that I went through was a lie.
Oh, really?
Like everything they portrayed us that we did was a lie.
Wow.
And so I'm like, okay, if that can happen, obviously it happens all the time to other people.
They're just trying to do clickbait so people can sell their news story.
So that's what happened to me.
Yeah, some of the titles were probably obnoxious.
And they're just trying to get clicks.
Yeah.
They tried to use like homophobic stuff.
It's like, no, that even happened.
They just made stuff up.
Yeah.
It's crazy.
That's nice.
You got kicked out and you weren't ineligible to get back into the.
Yeah.
I ended up transferring to Weber State.
So a Division I double-A school.
And again, just was kind of in the party scene.
I just didn't have my life under control.
I'm a believer.
You know, know, I believe in Christ now.
And so about eight years ago, he fully transformed my life.
So, you know, went all in on that.
I was just trying to turn to external things for fulfillment.
Right.
And I just couldn't find it, you know?
So finally I just said, enough is enough.
I'm going to turn to you.
So you just went to church one day and just it took over?
It was actually a moment.
I was in jail.
So a little backstory, but I had a DUI.
So I was at the in-and-out drive-through.
Me and a couple buddies went to a party, went to a bar,
and I was driving drunk.
And so we went through the in-and-out drive-through.
I got a DUI,
pulled out of the drive-thru, and I was in jail.
And I felt like a still small voice.
I know looking back, it was the Holy Spirit speaking to me saying, like, do you want this with your life?
Like, like, why, why are you going down this path?
And I just looked around and I saw, you know, people that were in a bad way, you know, like they, they were going to jail consistently.
And I just made a transformation.
Like, I'm not drinking.
I'm not smoking.
I'm not doing drugs anymore.
I'm done with this lifestyle.
And about nine years ago, I gave gave it all up.
Wow, just cold turkey.
Cold turkey.
Dang, done.
Yeah.
And you were doing it daily at that point, probably.
I was smoking daily.
I was drinking probably four or five nights a week.
Wow.
Yeah.
So it was pretty bad.
Massive change.
Yeah.
And then from there, you got into business, right?
Got into business.
Yeah.
And got obsessed.
Anchor tiny homes.
So in less than five years, nine-figure company.
Yeah.
It's crazy.
We did $102 million last year.
This year, we'll probably do $150 million.
Oh my gosh.
Selling tiny homes?
Selling tiny homes.
Yeah.
We have a franchise concept.
So we have our corporate location in Sacramento, California.
We service like all of the Bay Area, Sacramento.
And then we have, we're in 28 states and 52 different locations across the country.
Wow.
Yeah.
It's great timing, too, because right now people can't afford a regular house.
Oh, yeah.
It's an affordable housing crisis.
You know, it's like, especially in Vegas, Sacramento, the Bay Area.
I mean, the entry-level house is $500,000, $6,000, $700,000.
And that's like an entry-level.
Yeah.
Yeah.
So people can't afford it, you know?
So we just timed it perfectly, right?
And there's with interest rates rising, it's helped us as well because people are like, well, I can't afford a six, $800,000 house.
I need to think of an alternative solution.
So how much are your houses?
Anywhere from $150,000 to $250,000 on average.
Super affordable for a house.
Yeah.
Most of the time, anywhere from 500 to 800 square feet.
Okay.
Yeah.
So it's about one bedroom.
It's like an apartment size almost.
It's one to two bed.
Yeah.
People sneak two bed in like a 700 square foot.
Okay.
What's the biggest model you have?
1,200 square feet.
Okay.
Yeah.
Yeah.
We mostly sell 500 to 800.
Every once in a while, we'll do like 1,000 to 1,200, but most people hover in the 500 to 800.
And you need to own the land to put it down too, right?
Yeah, so it's an accessory dwelling unit.
So granny flat, mother-in-law quarters, most people know those terms.
It's a backyard home.
So there's a single family home on the lot, and then we build an ADU in the backyard.
Got it.
How did you even come up with this idea?
So it was kind of a funny story.
About five years ago, 2019, July 2019, my wife was pregnant with our first daughter at the time.
And I had a marketing company at the time.
I mean, I think I had 15 clients, but nothing was taking off, right?
I knew I wanted to be in business.
I knew I I wanted to build a company.
And I was just starting this business and nothing was taking off.
So in 2019, I saw an ad on Facebook for a tiny home competitor.
And my dad's a general contractor.
So I went to him the next day.
I said, hey, do you think we could build tiny homes?
He said, yes.
So I ended up throwing up a free Facebook Marketplace ad.
Didn't even pay for an ad.
And we had 300 inquiries in the first three days.
Wow.
So it was like an aha moment.
I'm like, wow, a lot of people want this product.
So I ended up meeting with clients at coffee shops and trying to sell them on tiny homes.
I ended up selling two tiny homes the first month.
One was like $90,000.
The second was like $110,000.
So our first month in business, we did $200,000 in revenue.
I quit the marketing gig and we went all in.
It's actually me, my dad, and my brother.
It's a family business.
Interesting.
And it's still family.
Have you raised outside capital?
We have not.
No.
Wow.
We've bootstrapped this whole thing.
The fact you've done that with this revenue is really rare.
I feel like
it's stressful sometimes.
Yeah.
Yeah.
I bet to get to that next level, though, because you said you're just in a few cities right now, right?
Yeah.
So we're in 28 states now.
We've launched.
So we have basically 147 territories sold, which is basically a populace of 300,000 people.
And we have 147 territories sold.
We have 50 of them launched.
Most of those sales have come.
in the last six months.
Got it.
So we're getting like Las Vegas is launching
June 2nd.
We have Phoenix that launched last week.
So a lot of places are launching over the next, you know, four to six months.
That's exciting.
So you'll be able to just go online and buy one?
No, so it's stick built on site so you have to work with a local franchisee okay so they build it four
oh i thought it came already like built no we build it on site so everything we do is on site stick built construction and how long does it take build uh four to six months on average yeah it's not too bad yeah and there's a bathroom inside and everything bathroom kitchen the whole thing it's a full house dang yeah and if you finance it you only got to put down like 25k for a house well you could put zero down yeah yeah so what people are doing is pulling out home equity lines of credit um just pulling out let's say 200 000 out of their house and let's say the payment is 1500 a month they don't have to come out of pocket at all wow zero money down they just pull it out of their house and then the payments are fifteen hundred to eighteen hundred a month dude that's super cool yeah man this is this is cool it's gonna be interesting to see if this can scale internationally too yeah yeah well we just i have a meeting with an attorney tomorrow uh to set up canada wow um so we're gonna go to canada next hell yeah man let's do it it's crazy you also have a christian entrepreneur group i do yeah it's not fully launched.
So if you go to my website, coltonpaulous.com, you can sign up for the waiting list.
But we're going to launch
basically the reason I'm doing it is because I've always wanted a group of Christian entrepreneurs to like bounce ideas off and go through the same struggles with, right?
It's just hard to find a community of people that are like-minded, right?
Like that, that believe the same, think the same, have big dreams.
You know, I feel like it's this taboo thing in the Christian world of like, you either have to be broke and a Christian or be a a businessman.
I'm like, no, that's not real.
Like we can be successful, but also be a Christian.
Like I just don't believe the concept of like, I have to be broke, poor, and a believer.
I believe I can be rich, wealthy, have impact, give back to people, and be a Christian.
So I'm just wanting to build a community around that of people who are all in in their faith and all in in their business.
What do you think about these mega churches?
It's a good question.
It's a deep talk.
I think a lot of them get a bad rap.
I think a lot of them do things wrong.
I think the hard part is there's one perfect person that walked this earth.
It's Jesus Christ.
And at the end of the day, humans are going to make mistakes.
So the lead pastor of, let's say, Hillsong Church or Elevation or some of these large megachurches, they're just people like me and you, right?
They're going to make mistakes.
And what happens is, is if they make a mistake, it just goes viral.
And people hate on them.
But it's like they're, I just think I have a little empathy for them because I've built a nine-figure business.
I know what what it's like to have a lot of people looking to you.
And it's even 10 times more when you're a Christian, you know, starting a church.
So, I mean, I'm kind of in the middle.
Like, I think they have a place,
but at the same time, I think they get a bad rap because they are going to make mistakes.
You know, and they just, they're going to get blasted for it.
But people don't realize like they're just humans like me and you.
The biggest heat I see them getting is mainly on the financial side.
Yeah.
With how they spend the money.
Correct.
So that one, to me, is kind of messed up.
Yeah.
If they're buying supercars and nice houses or stuff.
Yeah.
So from that point of view, it's weird.
Like you're donating your money to fund their lifestyle.
For sure.
Yeah.
So I think it now, if they write books or speak at conferences and make money that way and kind of have a side thing, I think it's okay.
Like they build their personal brand.
Yeah, that's fine.
Right.
I think that's fine.
But if they're taking money and income from the church, that's an issue.
I totally agree.
Yeah.
So that being said, do you find a church you align with near your church?
Yeah.
Yeah.
Yeah.
We go to me and my wife go to Jesus Culture in Folsom, California.
So pastor by by Banning Leipshur.
And yeah, it's a cool, good local church.
Nice.
Yeah.
It's cool to see you make that transition, man, because you've faced a lot of demons before this.
Big time.
Yeah.
You had that addiction and everything.
Yep.
And I think what happens is a lot of people who are all-in people, like you might be able to relate to this, but you go all in on things, right?
You just have to be able to switch it to something positive.
Like I was an all-in person when I was 130 pounds heavier, right?
I was overeating, but I had to transition and say, I'm going to get all in in my fitness journey and get healthy.
You know, same thing in business.
I was an all-in partier.
I was an all-in smoker, you know, but you just have to transition it and say, I'm going to go all in on things that serve me versus things that are a detriment to my life.
Yeah, same.
I was a huge PC gamer, but that was just a lot of time.
I have that all-in mentality.
It helps in business, though.
It does for sure.
You just get locked in and just, you have a one-track mind and you go get what you want.
You got to channel it.
How often you work in these days?
Honestly, people are surprised with this.
It's about 40 to 50 hours a week.
Oh, it's not bad.
Yeah.
I'm not like a,
i mean i did in the beginning work long hours right like super long hours but i believe if i build the right team the right infrastructure and have the right support around me um i can delegate a lot of things that's what we've done we have 106 employees now are you interested in coming on the digital social hour podcast as a guest well click the application link below in the description of this video we are always looking for cool stories cool entrepreneurs to talk to about business and life click the application link below and here's the episode guys
And I have really high-level operators that help me.
Dude, that's really lean for that revenue.
That's like a million dollars an employee.
Yeah, it's crazy.
Yeah, yeah, because what we do is we outsource to local general contractors.
So our model is, is we're a design build firm.
So we do the design, we do the permitting, but then we outsource our labor to local general contractors.
Got it.
Yeah.
So your team's not even on site when they're building.
No, we just have project managers that oversee the generals.
Interesting.
What a business model.
So you're almost like middlemanning with the deal.
Totally middlemanning.
Yeah.
Wow.
That's cool.
And the reason we did that is because it's scalable.
Yeah.
Like we knew early on we wanted this to be a national company.
And the way we had to do that was we weren't going to have foundation people and framers and drywall guys in-house.
We had to outsource.
Yeah.
Or else it'd be too expensive, right?
Yeah, it'd just be too much.
We would have to raise capital.
You said the best decision you ever made for the business was to franchise.
Yeah.
How come?
The scalability.
The scalability.
So we did the hard part of building the brand, the system, the process.
We made mistakes, hired the wrong contractors, had to build out the infrastructure.
But the ability to franchise, there's a statement in the franchise world.
Once you go franchising, you don't ever go back.
And the reason is, is, I mean, think about it like this, right?
You're collecting royalty, 6% to 8% royalty, depending, or 5% to 8% royalty of top line revenue.
And other people are funding the growth.
And then you're just helping them scale.
So, and it's a win-win for them, for the franchisee, because at the end of the day, what they're doing is they're taking an existing business model that's working, proven, you know, and scalable, and then they just implement themselves and their pro their, you know, team to follow a system and a process.
So it's a win-win.
You can scale like we are in 28 states in a year and a half.
Wow.
Yeah.
I saw you with Andy Elliott on YouTube.
Yep.
Has that been a friend of yours?
Yeah.
Yeah.
Yeah.
I talk to Andy all the time.
I actually do a monthly podcast with him.
Oh, nice.
Yeah, just we've connected like four or five months ago.
So yeah, he's been, he's been a real inspiration and just someone I've connected with.
Yeah.
Is that someone you met online and you just liked what his messaging was?
Yeah.
Yeah.
Yeah.
I just really resonated with
kind of his approach.
I mean, he can be a little risky, right?
Like a little intense for some people.
But I just like how he's like, hey, we're going to go all in.
Like we're a no-BS.
type of person and we're going to make this happen.
Yeah.
Did he tell you to take your shirt off when you met him?
He did.
He did.
He actually did.
Oh, my gosh.
On the podcast within five minutes of meeting him, he let me take my shirt off.
I was actually joking when I asked that.
I literally did, I told them, I'm like, I wonder if he's going to make us take our, make me take my shirt off.
And I was joking.
And then literally within five minutes, he's like, take your shirt off.
That's so funny.
He didn't do that to me when I interviewed him, but I'm sure if I was the guest, he would have.
Yeah.
Yeah.
He flew out here.
Yeah.
Yeah.
Yeah, that's funny, dude.
I mean, you are vulnerable for some reason when your shirt's off.
I don't know what it is.
It is.
If you're a little fat.
You're exposed.
Yeah.
You're exposed.
Yeah, man.
I saw on another show, you do 250 push-ups a day.
Yeah.
Yeah.
So 62 days ago now, I think it is, I just made a challenge where I'm going to do 250 push-ups every single day until I get to 250 pounds.
Okay.
Yeah.
So you got now?
303 as of this morning.
You got to drop 53 pounds.
Yeah.
That's the goal.
That's the end goal, 250.
That's the end goal.
Yeah.
When I'm 250, I'm just a bigger guy, right?
So when I'm 250, I'm, I'm pretty ripped at that weight.
Yeah.
I mean, you look ripped right now.
Yeah.
I don't know how I'm going to lose 53 pounds, but I got to do it.
Yeah.
You'd be shredded.
Yeah.
God damn.
Yeah.
So you're lifting heavy right now, like going to the gym?
Not heavy, like 12 to 15 reps, but I go to the gym four times times a week.
I always knew how to work out because I played sports.
I just also knew how to eat.
I feel that just, you know what I mean?
Like I knew how to work out and I like working out.
I just also liked food.
It was my crutch.
So I just had to break that demon and break that tie.
And I did.
Now I'm kind of all in on this workout health journey.
I feel that.
How do you feel about the state of the NFL right now?
I like where it's headed.
I like where it's headed.
Yeah.
Yeah.
I like where it's headed.
I mean, I wish they let defensive players do a little more and they let, you know, it be a more physical game, but I understand why they're doing it.
You know, it's, it's health and longevity and, you know, CTE and all that kind of stuff.
So I get it, but at the same time, I do wish it was a little more violent like it used to be, you know, because I'm a defensive guy.
I played DN.
I played, you know, D tackle.
My brother was a linebacker.
But overall, I like where it's headed.
Yeah, Philip.
It must be tough to be a defender now because there's certain spots you can't tackle now, right?
You can't.
That's insane.
You can't even hit them in certain areas.
Can't tackle them below their knees and you can't hit above the shoulders.
Wow.
You literally have like a little portion of their body you can tackle.
Yeah, so just from shoulders to your kneecap.
Your kneecap.
Dang.
I wonder why they stopped the below the knees one.
Because so many people were getting ACL tears and ending their careers.
Wow.
I didn't know that.
Is that a newer one?
That's a newer one.
About three, four years ago.
Interesting.
Yeah.
Yeah.
I mean, the All-Star game was just a joke.
Did you see that?
Yeah, I did.
This flag football.
They just don't want to get hurt.
That's the biggest thing.
Same with NBA All-Star.
That was kind of weak, too, this year.
Yeah.
I mean, they don't want to get hurt, too.
Nobody's playing defense.
That's the thing.
Yeah.
They should do like a one-on-one or threes instead of an all-star game.
I think so.
That'd be way more fun.
Especially because the guys aren't bought into it.
It's like, okay, let's move on from this.
Let's think of something else.
Yeah.
Who you got winning the NBA Finals this playoffs?
I'm going to rock with Boston, the Boston Celtics.
Yeah.
Yeah.
I think it's going to be Denver.
versus the Celtics.
That would be my guess.
I know Minnesota just won last night or two nights ago, and they got game two tonight.
But I just trust their championship pedigree.
And I think they're going to win the West.
And then I think they're going to be so beat up from having to go through the Lakers, through Minnesota, and probably OKC or the Mavericks
that Boston's just going to skate to the finals.
So I think they're going to win.
Boston's going to beat the Cavs in five, probably, and the Knicks in six.
So they'll be
pretty clean.
But playoffs are about staying healthy.
That's right.
If no one gets injured, then yeah, I could see Boston.
I think they're finally ready.
Yeah.
Because they've been to the finals like, what, twice now?
They've been to the finals twice.
They've been to the Eastern Conference finals so many times.
I just think it's Jason Tatum's time to go get a ring.
Yeah, he needs to get that next stop.
Yeah.
Anything else you watch these days?
Not really.
No, I'm a big sports fan.
I watch Shark Tank here and there just because it's kind of a relaxing show.
But no, I mean, I like working out, you know, sports, Shark Tank, and then just building the companies.
Love it.
Who's the best judge on Shark Tank, in your opinion?
The best judge on Shark Tank.
I'd probably say Mark Cuban.
I know everybody probably says that, but I like Kevin O'Leary and his drama, you know, but I'd say Mark Cuban or Kevin O'Leary.
Kevin's the most honest, I'd say.
For sure.
He tells it like it is.
Yeah.
Yeah.
Mark is very objective, though.
I like Mark.
Me too.
But somehow, I think, I think Barbara has the best investments.
Yes, she does.
She's scaled.
Her and her and Lori, actually, Lori had $200 million companies.
Because I think guys are so objective.
Yeah.
So they'll just see the numbers, but the girls can relate.
They have the instinct.
Yeah.
Yeah.
For sure.
Good woman by your side is important, you know?
Big time.
Yeah.
You met your wife recently?
Not recently.
We met
seven and a half, eight years ago now and been married for six in April.
Wow.
You got married after two years.
Yeah, it was less than two years.
Actually, we dated for
four months and then got married two months afterwards.
What?
Yeah, crazy.
Yeah.
Oh, see you knew right away.
Knew right away.
Yeah.
We were in a friend group before.
So like we hung out, you know, at parties or, you know, we went to church together and there was a friend group we would hang out with.
So we got to know each other before that.
But yeah, we just moved fast.
We just knew.
Yeah.
Yeah, that is very fast.
I'm seven years in now.
Okay.
Yeah.
Getting married next year.
Nice.
Took my time.
That's right.
My dad scarred me, man.
Oh, he did.
He told me every day growing up not to get married.
Wow.
Every single day.
Two divorces.
Wow.
Yeah.
Parliament is a lot of people project their.
their problems onto you.
That's what it is.
With parenting, I got to be cognizant of that.
That's right.
Because just because you had a bad experience.
And a lot of times you're not even aware that you're doing it.
Right.
It's like you learned a behavior from someone and then you still do that behavior, even though you don't like it, but you still act that way.
Facts.
Because your environment is just so impactful and influential.
That's why I think your Christian group is going to be massive.
I think so, too.
Yeah.
I'm very excited for that.
Entrepreneurship is a lonely space, especially at your level.
There's not many people you could go to and talk to about your problems.
It's tough, man.
It's like you have conversations with people.
It's like.
How do you relate to what they're doing in their life?
Because it's so hard.
It's a different conversation.
Yeah, for sure.
That's why you and Andy probably are close because you guys are dealing with the same things.
That's right.
Nine-figure problems.
That's right.
You're going all in on social media this year?
All in, man.
Yeah.
We started November of last year,
grown to not 11 million followers,
but 30,000 followers now.
So we're, we're growing, man.
I see the value in building a personal brand.
I think long-term, like the, the full play is we want to build a holdings company and help home service brands scale.
So as we get this thing to, you know, 150, 200 200 locations, we want to add businesses to our portfolio.
And I think a way to do that is to build a personal brand and attract brands into our ecosystem.
Got it.
So you're going to acquire these brands?
Acquire them, help them scale, maybe do a rev share model.
We'll figure out the exact strategy, probably acquire larger companies and then help smaller businesses scale.
Yeah.
Yeah.
Interesting.
And do you want to exit this thing one day?
Yeah, for sure.
That's the goal.
Yeah.
Billion?
Yeah, we want to be a multi-billion dollar exit.
Love it, man.
Yeah.
That's cool.
Doesn't happen often.
No.
You're already one tenth there.
So.
Yeah.
Yeah.
We actually just got a private valuation for $150 million.
So if we wanted to sell, we could sell for like $120 to $150 million.
Was that tempting to take that?
It was, but we see where we can go.
Yeah.
You know what I mean?
Like, I think it's easy if we just wanted a quick buck.
I just think we're so close to getting to $500, $700, a billion dollars that we're going to be patient.
Yeah.
It's just three of you guys?
Just three of us.
And all family?
All family.
So talk to me me about making that work because that usually doesn't work out with family or friends yeah for us it we made a decision early on to stay in our own lanes so we had a conversation we said okay you're gonna do this you're gonna do this and you're gonna do this and we're gonna get out of each other's way um and we're gonna come together on decisions even if we argue what we've done really well is keep it between the lines so like me and my brother played sports my dad played uh semi-pro soccer so we understand like hey early on
like we understood early early on, let's make sure that we keep this between the lines.
So if we argue about something, if we have a disagreement, it's just business.
We're not going to take this to a family dinner and start arguing about it at family dinner.
We're going to hang out.
We're going to be family outside of work and we're going to treat this separate.
Love it.
Yeah.
So you just completely separate the two.
Yeah, we do.
Yeah.
Not to say we don't talk about work at, you know, family functions.
Yeah.
But we just made a decision.
If there's a disagreement, it's not personal.
Like, let's not be personal about this.
Let's not get insecure and offended.
Let's just make sure that we keep business, business, and family, family.
Love that.
Did your dad have a lot of business experience?
He did.
Yeah.
Yeah.
Yeah.
He scaled.
He scaled three companies.
I think the largest company he built had 25 employees.
So it was local to Sacramento, but he built a shed and garage manufacturing company.
Got it.
Similar to like a tough shed that was in the Bay Area in Sacramento.
So he's been a big mentor to you through this?
He has.
Yeah.
Big time.
Yep.
Yep.
And he,
I just grew up around business builders, right?
Like he had friends that were company owners.
Uh,
the lifestyle of freedom was really big to me early on.
Like, I saw his journey and saw that he could go to our practices, he could go to our games, he could show up for things when we were traveling when most parents couldn't.
And I'm like, okay, I want that lifestyle.
Yeah, so you saw his journey, but just got a little distracted on the way.
Yeah, for sure.
Yeah.
Yeah.
I think as a guy on a football team, star players, very easy to do.
It's so easy.
Yeah.
The world's thrown at you.
Yeah.
And people are in your ear just hyping you up all day.
Like you think you must have had some ego battles back then, too, right?
Big time.
Yeah, you go to a party.
That's like you're one of the stars at the party.
Yeah.
I mean, it's just tough.
It's tough.
I can't even imagine what NBA and NFL players deal with.
It's crazy.
They get both now because they get a bad game on social media.
You see it everywhere.
So like D'Angelo Russell got a ton of heat if he had a bad game.
And then
everyone wants him cut now.
Yeah.
Everyone wants him cut because of if you perform bad in the playoffs, I mean, they're paying you a lot.
So
it's tough, man.
I think being a pro athlete, I don't think I'd have social media if I was one.
Yeah.
No, me neither.
It's just too easy to get wrapped up in that.
Yeah.
It's a very negative place.
Yeah.
Or at least have someone manage it, but don't log in and check it.
Yeah.
You know, you'll see it as you grow because Andy Elliott, even guys like him get hate.
Oh, all the time.
Yeah.
Yeah.
It's crazy what he gets now.
Nuts, dude.
Yeah.
Every day.
Yeah.
I wonder how he's holding up.
I mean, he probably doesn't even care.
Yeah.
Do you get any of that?
I get some, yeah.
Everyone with the following, I mean, you'll start to get some if you haven't already.
Yeah.
You could do whatever.
I mean, you could cure world hunger.
You'll get hate.
You know what I mean?
There's going to be someone hating on that.
Yeah.
What is it in the comments typically?
Comments, DMs.
The DMs, I guess, so many, I just delete it.
The comments, I just leave them up.
I don't respond.
Yeah.
Some people do, but.
Yeah, it helps the algorithm.
Thanks, buddy.
Yeah.
But dude, anything else you want to close off with our promote?
No, I mean, I think the biggest thing I would say is we're just, we're building the Christian community, which I'm really excited about.
But then if they want to franchise with us,
anchored tinyhomes.com.
We're franchising across the country.
You know, locations are getting getting taken up right now.
So we're in 28 different locations, 28 states, rather.
But our goal is to be a nationwide company.
So if people want or are interested in partnering with us on the franchise level, they can go to anchoredtinyhomes.com.
Perfect.
We'll link it in the description.
Thanks for coming.
Tell us about it.
Thank you.
Yeah, thanks for watching, guys.
See you tomorrow.