Generating over $60M, High Ticket Sales Myths & Escaping a Cult I Brady McCarty DSH #447

Regurgitated into that influencer's spin on things.

My thing is, like, if people are hearing the same thing on sales calls, what do you think they're thinking?

Oh, this guy again.

Yeah, they're thinking, like, I've heard this before.

I know where this is going.

And sales resistance is spike.

So I like to be a lot different on sales calls.

I agree.

I can tell if it's scripted.

Like, if I could tell they're reading off something, I don't like it.

Yeah.

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All right, guys, we're going to talk high-ticket sales today.

It's a hot topic right now.

Brady McCarty, thanks for coming on, my man.

Yeah, of course.

Thanks for having me.

Of course.

How'd you get into this world of high-ticket?

Man, long story, I'll keep it short, but I was in the corporate world for 15 years.

Decided there was something else better, bigger ticket thing I could do, more life's impacted.

impacted so i transitioned out about seven eight years ago into the high ticket world high ticket coaching yeah what were you doing in the corporate world i was managing a team of probably 23 24 reps of uh pest control sales of all things yeah i was doing a lot of pest control sales door-to-door type of stuff uh the management side was not what i wanted so i transitioned out into some coaching stuff that doesn't sound like the funnest job no not at all dude it's just a a glorified babysitting position in the corporate world Pest control.

I actually have that out here because we get scorpions.

Yeah.

So I get a guy every month that sprays our backyard and shit.

Yeah, it was fun, though.

The fun part was you'd have pre-qualified people on your list and you'd go meet with them out at the house and just sell them the service.

It was almost like a order-taking situation.

It wasn't a lot of sales.

Got it.

So you were doing that, you didn't like it.

And then did you come across a video or a coach or something?

No, funny enough, one of the guys I terminated, I had access to their emails.

So one of their emails I got was something about high-ticket sales.

I'm like, what is this stuff?

So I jumped into his email, started researching this high-ticket thing, and then

went down this whole rabbit hole of high-ticket sales and wound up quitting the corporate world probably two years later to jump into that process.

Yeah.

You might have to thank this guy.

Yeah.

Call him back.

Hey, I fired you, but I checked out your email and saw something and now I'm making millions off it.

Yeah, I appreciate you, man.

Yeah.

That's crazy.

What was the email about?

Just like coaching it or something?

Yeah, it was

something about coach.

I can't remember exactly, something about coaching in the fitness world on how to lose weight.

And they had a high ticket program of $2,000 some odd dollars.

And in my mind, I'm like, there's no way someone would buy a $2,000 program to lose weight.

Yeah.

So I started looking into it more.

Wow,

here we are.

So when you say high-ticket, what ballpark are we talking pricing-wise?

Well, with me, like with what I train on, I train a lot of sales reps.

And ideally, I like to train people two, three,

five thousand

range, two to five thousand range, and then upwards of twenty, thirty, forty thousand dollar programs that they're selling.

Damn.

Yeah.

You could get that expensive.

Yeah, there's some that are $100,000, $200,000.

There's one that's a million-dollar program.

What?

Yes.

What is these?

It's a whole,

it's like a,

how men need to get more authoritative in the social circle.

So

it's a name that a lot of people know.

He has a whole program around it.

I probably know.

It gets high.

Yeah.

Damn.

I mean, if you can't get laid and you got billions of dollars rolling around, I guess why?

At least you got that.

Yeah.

They better be hands-on for a million, though.

They better be like next to you and being your wingman and shit.

Yeah,

it's up there, dude.

It's up there, but it's a whole different process on selling.

I like the two, five, $10,000 price points.

Yeah.

A lot of emotional connections that can be made.

That's what I teach.

And are you training people in person or over the phone or Zoom?

or?

All Zoom.

So my specialty is I teach people a different process on

emotionally connecting with people on sales calls.

So it could be in person, but my ideal client is

Zoom calls, phone calls, that type of thing.

If you can be different and come across different than a lot of sales trainers teach, then you're putting a different bucket

on the sales call.

Yeah.

So are you trying to establish an emotional connection within the first sentence with the client?

Yeah, yeah, no.

Look, dude, I've been through, man, I've been through any sales name you can throw at me, I've been through their program.

And there's some really good ones out there.

I think you had one the other day on your podcast.

Like, I think it was Jeremy.

Jeremy, yeah, amazing, amazing guy.

But there's a lot of people out there outside of him that just teach the same.

Like the same, it's the same stuff.

It's repackaged.

Dude, it's regurgitated into that influencer's spin on things.

My thing is, like, if

people are hearing the same thing on sales calls, what do you think they're thinking?

Oh, this guy again.

Yeah, they're thinking, like, I've heard this before.

I know where this is going.

And sales resistance is spiked.

So I like to be a lot different on sales calls.

I agree.

I could tell if it's scripted.

Like, if I could tell they're reading off something, I don't like it.

Yeah.

Dude, there was one that I was on a sales call with.

It was some hypnosis that was selling a hypnosis program on getting the right mindset and stuff like that.

I hopped on the call with him and literally heard his papers flipping to the next page, to the next page and i'm like dude come on man

yeah i actually sign up for like good facebook ads i see and walk through their sales process just to study it you do what again like if i get a facebook ad okay like they're trying to sell something i'll sign up just to see their sales process and see if i can learn anything oh massive yeah like i did that for cole gordon did it for a couple others jeremy's just to see their funnel and everything you learn a lot you learn a ton and if you if you even go one step further and jump on like the sales call and see if it's if it's congruent to their sales message on their funnels and stuff like that, you would learn a ton.

I jumped on and it wasn't congruent on some of them.

So that kind of threw me off because it's like we only pay if you achieve results and then you jump on the call and they sell you.

Yeah.

And that's, Sean, that's the problem with a lot of people, dude, is they hop on these calls and the salesperson is trying to shove their product down their throat without keeping in mind that that person you're talking to has some sort of a vision.

And everyone buys into a vision.

No one buys into a program.

So if you can sell the vision and be on the same page with them as the vision, everything changes.

Agreed.

Everything.

What do you think of Jordan Belford's straight line method?

That was one of the first courses I ever took.

I think it's real direct.

I think it's real direct.

It's real

secretly high pressure.

And

I'm not about high pressure at all.

I hate high pressure.

Most of my sales have come from very low pressure.

The 60 million plus I've done online, all low pressure.

Wow.

No, no,

if this is the right fit for you at the end of the call, do you feel like this is going to be something that would work for you?

Is there any other decision maker that needs to be on the call with you at the end of this call?

All those things raise the sales pressure.

None of that happens on

my sales trainings.

The biggest thing I tell people is, it's almost like this, like just chill like you're having a beer with a friend.

Like just

be casual on the call.

Wow.

Yes, there's strategies and psychological things you can do, but

just be human.

This is good advice, man.

This is taking me aback, honestly.

I thought we were going to talk like sales techniques and everything, but this is cool, dude, to be honest.

Yeah, no, man.

Like, all those tactics of, and this is why I created the whole sales training I've done, is all the tactics of if this happens, then this needs to happen.

And people might not be realizing they're even teaching this, but if X happens, then Y needs to happen.

If they say this, here's your response.

All that stuff is outdated, and everyone is saying the same.

The same thing on sales calls.

For real.

It's just causing massive sales resistance.

Yeah.

What do you think of guys guys that sell from stage and they really play into people's emotions and make them spend money on the spot?

I think that's really good if it's for a greater cause.

People that use emotions for the bad,

I think those are the ones that rub me wrong.

Just me personally.

If you're using emotions for the good, like it's not manipulating someone into buying something, using their emotions, but you're using their emotions because this thing is going to help them.

That I totally, but I've been to events where they use the emotions for the bad.

bad like this program will not fit them but their emotions got the best of them i've seen it too yeah and they'll make like half a million dollars oh i've enrolled into it yeah but then the chargebacks are like 40

that's the problem with high pressure yeah or wrong emotions yeah so what kind of are you trying to put the client in an emotional state or are you just trying to kind of relate emotionally It's all about, so I'm huge on empowerment.

Like if you can make someone feel empowered on a sales call, it trumps anything else that you can possibly do.

Yes, if you throw in there like behavioral science and linguistics and NLP and nonverbal communication, all that stuff that I teach that works well.

But if you can make someone feel empowered, that trumps everything else.

So I'm big on leaning into empowerment.

And people feel empowered when you hear them.

People need to feel felt.

And on the call.

So what are some questions that can make people feel empowered, do you think?

Not so much questions, but understanding someone.

If someone has some sort of a vision, and me as a, let me back up, me as a salesperson,

before I figured this process out, I used to want to give all the aha moments because I'm a salesperson.

Let me give you all these golden nuggets, like make you go, oh, that's so cool.

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If you flip that script a little bit and the salesperson, it has the aha moment, then you're leaning into their empowerment.

So if you were to tell me something, Sean, you're like, yeah, I really want to do XYZ.

Like, oh, that is so cool.

Tell me more about XYZ.

Like, how would that, how would that help you?

Yeah.

And I'm just getting these aha moments from the client.

It makes them feel empowered.

I could see that because people don't ask that when they're selling you something.

No, no, no.

No, it's usually a numbers game.

without even meaning to do it it's a numbers game yeah no i like your approach way better because i'd rather buy something where i feel like the guy's a friend or i can just talk to you like a homie yeah than someone i've never met and just pitch me on the first call that's exactly it and it's people don't realize they're doing these this high pressure thing because they've been taught for god knows how many years 30 40 50 years that this is how you sell and then if this is how you sell everything else becomes invisible to you because it's habitual yeah you don't realize i'm doing the the wrong things on the sales calls because I've been doing this for 30, 40 years.

Absolutely.

What industries have you had the most success in?

Anything,

anything marketing or lead generation or personal development, those three industries have been the biggest because they're very emotional.

Like it's a very emotional sell.

Yeah, because it can change their lives, right?

Yeah.

If they get their marketing in order, they get more leads, more money.

Yep.

Yep.

And if you use, there's something I coined a while back, and I got got a five-year-old brain.

So like anything I teach, it comes across as a five-year-old so people can understand it better.

But I call it piercing questions.

And piercing questions, no matter the industry, like if you can come in there and you can pierce them below surface level, you'll start to get a lot better of an understanding of what's going on in their environment and their life.

A lot of times people give you some sort of a surface level answer, no matter what you ask, and salespeople just take that and run with it.

Whatever their surface level answer is, I'm gonna take that and run with it.

When there's a whole story, a whole situation behind whatever they told you that we got to figure out,

insert piercing questions to find out what's going on with that.

I love it.

Yeah.

I love that you mentioned the five-year-old brain too, because I used to watch Trump's speeches and I would ask myself, why do these seem so basic?

Like a fourth grader could understand these.

So I look into it.

I start finding these studies about like how it's more effective to talk like you're in fifth grade and sales and revenue actually go up for email campaigns so that's simply you talk so I'm like wow then I found this website where you input all your copy and it rewrites it to a fifth grade level I didn't know that

there's so many things out there like that that exist it's crazy it's crazy yeah but a research I did on that note was most people stage talks or just conversations in general usually speak on like a third fourth fifth grade level so the people that come in there and speak on a 10th grade 12th grade level using these big words and everything or or whatever the case is it doesn't hit people in the heart or not as relatable to the masses not at all yeah not at all so i had to tone back because i was unintentionally talking at a higher level so now when i talk on podcasts i try to tone it back you know what i mean yeah so like fifth grade is where you want it yeah it's really simple but it seems weird at first too to talk like that but

any yeah and anything weird is is back to the habitual situation um

when you have when you've been doing something for five ten fifteen twenty years however old people are

anything outside of your habitual voice or your habitual questions it just you get this weird feeling because you're not used to it but once you start creating a new habitual voice everything else seems weird yeah at that point i love that have you tried selling from stage or in person or anything uh in person a lot of live events

i've done that um not outside of coaching industry in person much but yeah and it's the same thing though like people want to feel felt yeah they want to feel heard i noticed a lot of people want that yeah i wanted to fit in in school and that transfers over to business, like wanting to fit in, you know?

It's a common thing.

Well, have you ever been on a sales call or even a conversation in general and you're talking to somebody and you can tell like there's something I want to say, like there's something I want to insert into the conversation, but the other person won't allow me a space to do that.

And then you almost feel like you're unheard.

Yeah.

That's what a lot of people do.

A lot of people do that.

Yeah.

Feeling unheard is such a common issue, man.

People don't know how to shut up.

Not at all.

That's the empowerment I'm talking about.

If we can lean into making that person feel empowered, everything else is just formality.

How teachable is this type of stuff?

Like, have your students had success?

Massive, massive.

I've had probably about 200, 250 million in the past four or five years.

I don't know the exact number, four or five years.

200 people make a million?

250 million collectively that my clients have enrolled in the last few years.

Nine figures, man.

Yeah, it's insane.

It's insane.

But it all comes back to like, we are literally just a human.

It's not B2B.

It's not B2C.

It's H to H.

Like it's human-to-human interaction.

I love that.

If you start putting a title on it, you've lost the sale at that point.

You need to trademark that, man.

That is

H to H.

Write that down.

Yeah.

No more B2B, B2C, all those annoying LinkedIn messages they get about that.

It's H to H, man.

Yeah, you'll have way more success just having this type of conversation with somebody on a sales call making them feel felt.

Dude, I'd be getting spammed on like Instagram messages and LinkedIn and Facebook.

Yeah.

And that's, that's, dude, that's wasn't on my list to talk about, but that's another thing is, is on

LinkedIn,

any type of reach out,

if you're doing what everyone else is doing, you're going to get the same results, right?

And the same thing goes for sales conversations, but if you're doing the same message everyone else is doing, you're going to get ghosted.

If you're doing the same questions on sales calls, you're going to get the same responses, which is usually a no, or let me think about it, or let me talk to my spouse.

The second you bring in novelty into the equation, you start getting different results.

Facts.

Yeah.

You got to do something different, whether it's on the product side or the way you talk, right?

Yep.

So that's why whenever I sell something, I'm like, all right, how can I make this the best product?

Yeah.

All my competition.

Yeah.

No one else is offering what I'm offering.

They're not.

They're not.

And even further, like, how can you, how could you, not just the product, but how could you

have the experience above anybody else's?

Right.

Enhance that.

Yeah.

Yeah.

And that's what you're doing.

Yeah.

With the group chat, I want my guests to network with as many people as possible.

I want them to have an ROI because if they're, if they don't see an ROI on the purchase, then I don't want to sell you it.

Yeah, and that's that's true.

Because I think you can, uh, you can make money ethically.

And when you don't, karma's a man.

Like it will come back.

It'll catch up.

It's a real thing.

Yeah, if you're charging a high ticket, you better be able to justify it and show some results for people.

Yeah.

Let me ask you a question.

Like your sales calls you've been on,

what's the worst?

What's the best?

Like the feeling you get on those calls?

The ones that I'm participating in as a customer.

Yeah.

I just hate when, like we said, it's like a script.

Some of them are an hour, which is too long for me, dude.

I think an hour is way too long.

I don't know if my brain just thinks quick, but that's too long for me.

Some of them don't give a about me, and I could tell.

I feel like they're just asking questions about the business, nothing about personal.

I'm trying to think best.

Best is pretty much what you're saying, man, where it feels personal, it feels relatable, feels genuine.

It feels like an actual conversation.

They're not reading off a script.

Pricing makes sense.

I feel like they're not overcharging.

I feel like they have the testimonials.

It just feels like there's friends of mine that use a service.

Mm-hmm.

Because these days, there's so much distrust.

People come, thanks for saying that, because people come into sales calls with that distrust that it's already there.

You're a salesperson.

I already don't trust you.

Yeah.

Like, it's just, I I already hate you, but I need to buy this program.

That's kind of the mindset.

It's a little extreme, but that's the mindset a lot of people need to come into this to earn that trust on that.

Because when people come in

into a sales call, the value is way down here and the price is already up here.

So if at the end of the call, if they feel like

you're the same person, anybody else is they've talked to, that value doesn't raise.

The price stays way up here and even gets higher because you're not building value.

But you bring something in different and all of a sudden, it's like the value raises and the price, the price lowers.

Right.

Whenever you're making them feel empowered, you just happen to have a program that can help them.

Yeah, you got to meet or exceed their expectations.

Yeah.

Yeah.

And they actually did a measure of trust levels.

I don't know how the hell they measured it, but we're at a 40-year low in the world of trust right now.

Wow.

So the fact that you're killing it, man, is impressive.

I didn't know 40 years.

Yeah, I'll send you the article.

I'd like to see that.

I don't know how they did it, but it makes sense to me because there's a lot of scams going on.

People are losing a ton of money with

stuff they're getting offered.

Yeah.

And that makes sense too.

And a lot of the trust comes from, and I teach my clients this all the time, is like, act like you're having a beer with a friend, you know, just chill.

But at the end of the call,

I've reviewed thousands of calls and I've seen people at the end of the call pressure them into trying to buy right now.

I need to talk to my spouse.

What do you need to talk to your spouse about?

Or

what else is there you don't understand?

Or whatever it is.

We're trying to pressure them into buying right now.

And what's happening in that situation is

you, me, everyone has their own buyer's process in buying something, whether that's thinking about it for 24 hours or talking to my wife or talking to the kitty cat, whatever it is, everyone has a process.

And the second you get in the middle of that process, you've lost a sell.

So at the end of the call, a lot of the trust comes from, great, like, I think that's a great idea.

Go talk to your kitty cat.

Let's see what what they have to say about everything.

And just let them do their buyer's process.

If you did the discovery part right and you made them feel empowered and you have that trust built, everything else is a formality at that point.

Right.

Follow the follow-up game.

It just skyrockets when you do that.

Yeah.

Yeah.

Too many people teach objective handling and it's like at a certain point, how much NLP and like subconscious programming are you doing on the person?

Yeah.

You know what I mean?

Yeah.

And objections, I hate that word.

I hate the word objections because in sales, people interpret objections as a rejection.

So it's like objection means a rejection towards you somehow.

And if we can reframe that into a concern, then it's just, it's simply helping them over overcome whatever concern they have.

And in the, in the call, what I figured out is, is

99% of the concerns, objections people have can be overcome before it even becomes a concern or objection.

Yeah.

If you really listen listen and actively understand what's going on in the phone call.

Yeah, dude, I was on one call and the guy would not let me leave.

It was actually hilarious.

We were past time and I had to go.

Like I was filming podcasts.

I had to hop in the shower in like two minutes and go and he wouldn't let me leave.

Sean, even if you wanted that program, what's the feeling?

Like the feeling.

It's so horrible.

Yeah.

Even if I wanted this thing, you made me feel so bad that I'm not going to buy it from you.

Yeah.

And then he texted me like seven times after that.

I'm like, what the f ⁇ ?

It just seemed desperate.

Yeah.

You know, that's that's I don't like when I when I see desperation in a salesperson I get it because they're commission based yeah so I get where they're coming from but to me as a buyer it just seems kind of desperate yeah and that's where the whole value scale the value doesn't raise when someone feels desperate yeah it's just a number at that point absolutely what's kind of your goals for for this year next year man this this year I'm going in pretty hard on

on

a whole new program that I'm putting together actually.

A whole new program on tonality and and

voice.

Just how you come across on the phone call with people.

It's going to be pretty cool.

I'm excited about that coming out.

Dude, I need to listen to some of your calls because you're doing something I've never heard of.

Yeah, well, thank you for that.

But

it is different.

It feels different.

It looks different.

It is different.

It's natural.

What do you think about AI trying to replace some of these calls?

No, it'll never happen, dude.

You don't think so?

No, not in my, in my opinion, it'll never happen because AI won't be able to read.

I call it read in between the script.

But whatever the question is, there's something else behind that question that AI can't ask the right questions to get into that person's brain to connect with them.

Well, yeah, I agree with that.

But now there's AI where you can import all your conversations and it can train the model to talk like that.

So it might get to that point eventually.

It could.

I'd be interested to see how far it gets.

I just saw, I was at Damon Johns' Mastermind last week, and this guy named Roland Frazier and Perry Belcher were giving a demo.

They have their AI call a thousand people a day trying to buy their businesses and dude it was responding to its questions.

I was like really impressed.

Yeah.

It was like when are you looking to sell?

The guy would be like four months.

He's like, okay, do you have an estimated price range you want to sell for?

The guy would be like, no, let me talk to my wife.

The AI would say, I understand.

Can I call you back on this date?

So here's why, that's amazing, but here's why I could never replace it.

At least the way I teach it is what's why four four months?

Like, what's going on between now and four months to make you want to wait four months to whatever the situation was?

I want to find out that because that four months could be the differentiator of making the sell or not making the sell.

So it's called a piercing question, but ask a piercing question, like, well, tell me what's going on, Sean, between now and four months to make you want to wait four months.

Just so I understand, because I want to make sure I'm clear.

Oh, well, there's XYZ going on and this and that.

And there's a whole conversation behind that that AI AI wouldn't be able to unlock yet yet.

Okay.

Yeah, I don't think it'll be for some time, but it's something to keep an eye on.

Yeah.

It is pretty interesting.

I did hear a call, though.

I heard it.

I heard a

some Instagram ad.

I heard a call of AI doing one.

Yeah.

It did blow.

It blew my mind.

Blew my mind.

It was laughing on the call.

The AI was laughing on the call.

Holy crap.

That's actually scary.

Yeah, it was crazy.

AI is going to take over, man.

I think Terminator, we're going to have to rewatch those movies.

It's coming.

It's coming.

It's coming, man.

It is definitely coming.

And hopefully our kids will deal with that problem and not us.

Yeah, or sooner.

There's always big generational problems.

People thought we would ruin everything with social media, but I think there's worse things.

There's worse things.

Are you passionate about sales as you are with anything else?

Yeah, I would say sales.

Sales is a bad word.

Communication is probably my biggest passion in life.

It's just helping people communicate in a different way.

Did you have a psychology major in college?

No.

My journey is completely different on that.

Completely different.

So

I went to high school, didn't go to college, went straight into a job that my dad had ready for me after high school, which was in the pest control industry.

Okay.

So he owned it?

Yeah, he owned that part of it.

But after about 15 years of doing that and kind of leveling up all the way to as high as I can possibly get, I realized like psychology is

fun.

Like, it's just, it's a passion of mine, but I didn't want to go to college.

I wanted to,

I wanted to like go to the hard knocks life of it.

So, Sean, I'd be that crazy guy, like in the background, just sitting there observing, like, watching you and someone else talk.

You say, you say, it was weird.

You would say this, this person responded this way.

Like, that's interesting.

Or you said this, this person didn't like it, or gave this weird facial expression.

That's interesting.

So, I did that for like six months until I finally just put things together and started implementing myself my sales calls.

And then I invested into body language, neurolinguistics, psychology at all levels,

some government secret influence type of situations.

Wow.

Just anything I can get my hands on non-sales related that I can regurgitate into how people communicate.

That is fascinating.

Yeah, those government interrogations, like the good cop, bad cop stuff, that's really incredible.

Actually, Chase Hughes was a big one I invested into for nonverbal communication, which he, if I'm memory sergeant right, he was one of the interrogators for CIA and stuff like that.

But he has a whole process on reading people's body language, how they're sitting, what they're doing, clusters.

Wow.

You can literally see things that no one else can see.

I had Chris Foss on and I was being very aware of my body language when I had him on and the way I was talking.

Yeah, experts like that, like they get it.

But if you can get that stuff and just take little golden nuggets, put them on a Zoom call, you can still see certain things that no one else can see.

Yeah.

I'm happy to hear you're taking classes of other industries because I'm actually doing that now too.

So I'm taking media training to learn the celebrity side of things.

I'm considering taking acting classes to learn body language.

And I feel like too many people kind of take classes in one thing, like whether it's sales, marketing, training, but they don't expand past that.

Yeah.

And the recent one I've invested in about a year and a half ago or so was like voice, like tonality type of stuff.

And it blew my mind how community, how influential your voice is.

And we just don't realize it.

Like most people people speak on one key.

Yeah.

On, I call it the 88-key analogy, but you got a piano that has 88 keys, and one person usually most people usually speak on one key the entire time.

And if you can use your voice like a musical instrument and you're kind of going up and down with everything, it creates a lot of engagement.

Like, wow, just stuff like that blew my mind.

I'm going to need to take that as a podcast.

Definitely send me that one.

That I never even thought about that.

It's incredible.

And it made me realize it's not the program that sells.

It's not the service that sells.

It's not the

company that sells.

It's how well you can communicate what you do to that person that sells.

But that could be manipulated wrong because I could have a horrible program, but I can communicate really, really well.

But if you can combine all those things, like I have an amazing program.

If I can communicate that real well, those things just add up to exploding.

That's something sales guys do have to be aware of, the bad products, right?

The bad services, because you could get caught up selling automation stores and you're in a lawsuit.

So you got to do your due diligence.

I have been in those industries.

The e-comm world and the

drop shipping, like all shop.

I've been in all those industries and it scares me because there's a lot of bad rap around those things.

Yeah, you got to really do your research because even though you could be making big commissions, take a look at the refund rate, chargebacks and all that.

Yeah.

Reviews.

Yep.

And that's the chargeback because the one is, dude, chargebacks and refunds was one of the biggest reasons I got into

creating my own process on sales.

I used to get, dude, I was a horrible salesperson when I first started.

Like,

whatever you're thinking of is accurate, horrible, horrible salesperson.

I got chargebacks every single day.

Damn.

Every

day.

And

I remember thinking like, you know what?

I got to figure out a way to get rid of these chargebacks, not get so many refunds.

How can I do that?

And it all came back to the actual phone call itself.

How do I make someone feel empowered?

Make someone feel like they're making the right decision.

Chargebacks are non-existent anymore.

After that, yeah.

Yeah, I haven't had a single one in in like two years, dude.

Yeah,

it changes my business.

I just get them honestly every day, too, when I was in e-commerce dropshipping.

Yeah.

And yeah, you really got to take a look at yourself and say, Are you going to end up on the match list and never have a payment processor again?

Are you going to fix this?

Right.

You know,

people on the match list can't ever have a payment processing account.

Yep.

We don't want that.

Yeah, you definitely don't want that.

There's a lot of people on it that have no idea they're on it.

Yeah, not at all.

Not at all.

There's

a

process I teach that you said a a while ago, like you spend like an hour on a sales call.

There's a process I teach to get someone on and off

a sales call within about 30 minutes.

And that's hello to enrollment within 30 minutes or so.

And I put that to the test and I bet someone $1,000.

I said, listen,

if you do this and don't get the sell at the end of this call, I'll give you $1,000.

He finished the call in 15 minutes and got a $7,100 sale.

He just texted me the other day.

Damn.

Got a $7,100 sale in 15 minutes just following the process.

That is impressive, man.

Yeah.

So people watching this that have a product and want to partner with you, what's that process like?

It's pretty easy.

Find me on Instagram, find me on Facebook.

I'm all over the place.

Just message me.

I don't work with anybody.

I got to make sure there's synergy.

I got to make sure people are coachable.

I got to make sure you're used to or you want unorthodox ways of communicating.

There's a little qualification process, but if all stars aligned, aligned, then we will work together.

We're going to talk after this for sure.

I think I'm interested for myself, but that was a very insightful episode, man.

Anything you want to promote or close off with?

No, just find me on Instagram, find me on Facebook.

If I can help, I'll help.

If not, I'll point you in the right direction.

Cool.

Just casual.

Any events you're speaking at coming up?

Got one in May.

Clients and Community.

You ever heard of them?

I think so, actually.

They're the Facebook group people.

Okay.

Teach people how to promote things on Facebook group.

I'll be at their event in Arizona speaking on stage.

Cool.

We'll link that below, too.

Thanks for coming on, man.

Yeah, absolutely.

Appreciate you, man.

Of course.

Thanks for watching, guys.

See you tomorrow.