Going to Therapy, Getting XXL Freshman & Upcoming Album I 24kGoldn DSH #358

30m
24k Goldn comes on the show to discuss Therapy, Getting XXL Freshman & Upcoming Album.

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Transcript

I actually didn't tell my parents I made music until like three years in.

When you really like care about something, you want to keep it close to you and like protected from judgments or opinions from the outside world.

I didn't really care what the kids in my school thought if they didn't like it, but if my mom or dad was like, that's dumb, that probably would have been discouraging.

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All right, guys, 24K Golden in the building.

Thanks for coming on, man.

Yeah, my pleasure.

Absolutely.

You got a new album coming out?

Yeah, I got an EP coming out.

I don't know when this is coming out, but...

Around this time that we're speaking right now.

Yeah.

Yeah, you're about to start touring and stuff too, right?

I am about to start touring.

You've been on tour before?

Yeah, this is probably going to be like my fifth or sixth tour.

New vet at this point.

I I feel like it, man.

I feel like I've been to war.

Yeah, and you're only 23, right?

Yeah, 23.

Already five tours?

Damn.

Yeah.

Because those last like half the year, right?

Nah, nah.

It's usually like

two

months, you know, yeah.

And that's where you run up the bag, right?

That's where artists make the bread out.

We do well on tour.

We do well on tour.

All that money at a young age.

What was that process like?

It's interesting because it comes in waves.

You know what I'm saying?

Like, you sign your first record deal, your first publishing deal, or whatever.

For most people especially if you're as young as you were when I signed I think I was 18 that's more money at one time than you've ever had in your entire life but but it's not like you know you're working a salary job and you're getting a check every month it's just boom here's all this money good luck yeah basically so it's been um it's been a process to learn how to budget and how to like manage that i feel like stretch it signing at 18 that's got to be a record for age nah nah it's probably like nine just Bieber was like 13, you know.

What?

Yeah.

People are signing at 13.

Yeah.

So you were in high school when you signed?

No, I was in my first year of college.

Oh, college.

UCLA, right?

Nah, USC.

USC, USC.

So freshman year.

So from there, you just dipped?

Basically, yeah, I was like, I'm out.

Thank you for

the experience, the college experience, because

that was rare, and I'm glad I got to experience that.

I had other places to be, other things to do.

And then at 19, I just saw you announce you were going to therapy on your Instagram.

So in that year.

Yeah, I think I was like, yeah, I was probably like 19 or 20 when I started going to therapy.

Damn, so a lot happened in that.

Or was that from previous trauma?

Nah, I didn't really have like a super traumatic childhood.

Yeah.

Like, I definitely had my fair share of like struggles and things to overcome, but nothing that I was like,

I need to go to therapy because my mom didn't love me enough.

Not that that, you know, isn't serious, but my just came with

more so like growing up and after achieving some level of success i think it's the success but also the quickness of it yeah oh hate you your lifestyle just overnight right yeah that's a pretty good assessment yeah but be a therapist i know right it's cool to see you be open about that because people in your space don't talk about that you know what i mean yeah and i ain't gonna lie like i used to not Want to tell anybody that I went to therapy.

Like someone would be like, what you doing today?

And I'll be like, I got an

appointment and just leave it like that, but I think it is really powerful, you know, to to be open and transparent about that and just kind of like destigmatize it.

Yeah, because it's fire.

I mean, for sure.

And with your following, you could probably help out tons of people, to be honest, going through some

going through their demons.

Yeah, hopefully.

I saw on your Wikipedia, you were in choir in middle school and high school.

I was in choir in middle school and like one year in high school, yeah.

Dude, that's dope.

I actually quit because I got bullied.

For being in choir?

yeah it's a guy you know what I mean it's all girls yeah but that's the best part of it what I was the only guy in my class yeah see ah man I wish you would have stuck it out yes I gave into the bullies in in that situation yeah do you do you feel like um

you it going back are you like would you have done something differently would you have moved differently yeah I liked it I genuinely liked you know being in choir so looking back it's it's kind of dumb trying to fit in yeah because the greatest people

that have lived on this planet earth are never the ones that fit in.

Right.

Yeah.

Yeah, and you get made fun of if you're not fitting in.

So it's kind of the game you got to play.

Yeah, like not fitting in.

Yeah.

The birds.

For sure.

So did you not fit in school growing up?

I would say I was very different than a lot of my peers, but I owned it in a way that

didn't like lead to extreme ostracization if that makes sense, you know?

Right.

So I was in the sneakers.

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Speakers, before it was cool, and kids are like, why are you spending all this money on shoes?

And I'm like, Because if I spend 500 pairs on this shoe, then I can flip it two months from now for a thousand.

People didn't get that, you know, I was very unashamed about making music and promoting it.

Yeah, like I would go around, I would print out flyers on the JROTC printers in my high school because I was a free printer.

Yeah, and like I would pass them out to random kids at school, and people be like, What does this guy think he is?

You know, but

that helped me build up a thick skin,

and it made people remember me.

That's dope.

Did you have any support at all in the early days from friends or family?

Yeah, absolutely.

I actually didn't tell my parents I made music until like three years in.

Damn.

Because it was one of those things where I don't know if you could relate to this, but when you really like care about something, you want to keep it close to you and like protected from judgments or opinions from the outside world and like I didn't really care what the kids in my school thought if they didn't like it But if my mom or dad was like that's that's dumb, that probably would have been discouraging.

Luckily, they were very supportive.

And I definitely had like friends and like peers that did my early.

But

yeah,

it wasn't all bad and it wasn't all good.

Yeah, I feel that.

Was it always the same style of music back then or did it evolve over time?

Evolved crazy.

Sometimes I'll go back and I'll just listen to my early stuff to

see how far I've come.

Nice.

And I ain't gonna lie, I had some bangers back then, you know, Gucci Goyard Goyard Gasha balling like Sharif

Everything was a lot more like rap and hip-hop influence, yeah, and I still love rap music and hip-hop music and still rap, but My taste and my palate has opened up a lot more and you hear that a lot more in the new music Yeah, I've seen you say on other interviews You don't want to tie yourself to one genre you want to be open Yeah, which I think is cool because most people are just stuck in that one thing Yeah, and I get why because it's like yo, you go to McDonald's you expect a burger, you know?

So if McDonald's stops selling burgers, people are going to be confused.

It's going to be bad for business, but I don't want to be McDonald's.

I want to be your

Michelin star restaurant that changes its menu every season.

Absolutely.

Yeah.

Have you always had that business mindset?

You mentioned flipping sneakers in high school.

Yeah.

I didn't grow up with a lot of money.

So if there was anything that I wanted, My parents were like, all right, if you can pay for it, you can have it, you know?

So

to live the life that I wanted to live, I needed to develop that skill.

I feel that.

Yeah.

So when you started getting money, did you start investing in it right away?

Yeah, I did.

I've been investing in the stock market since fifth grade.

Damn.

But

those are worth a lot now.

Yeah, but I sold two that I'm like, why did I do that?

You know, just, but that's, that's, it was part of the lesson.

You know, it was part of the lesson.

So I've always been investing.

I just bought a piece of fine art today.

Oh, yeah?

Which artist?

At Freeze.

his name is hard to pronounce so let me look it up but i collect a bit of art he collect a bit of art so this is this new dude he's um like around oh go ahead what you got art lana you know him he paints the lambos you've never seen him no i haven't seen him yeah he paints celebrities lambos

mr e

alec monopoly yeah yeah so this guy is collins

Obijiaku.

He's from Nigeria, young guy, about our age.

Okay.

And he does.

He's in Nigeria.

That's dope.

Yeah, he did this joint.

It's like huge.

damn how do you even find this dude so uh i was just at freeze art festival today yeah

art's a good one man because it a lot of it appreciates yeah hopefully right any other investments you're pumped about um i mean crypto is kind of going crazy again we're having another bull run

yeah so uh

I've just been stacking Bitcoin and Ethereum

in preparation for this moment.

Yeah.

And

hopefully we hit 100K this run.

Smart man, dude.

A A lot of people make money at your age and they don't keep it.

Well, you know, trust me, I've spent my fair share of money on dumb too.

But I think that's something you have to go through to develop good financial habits is experience the consequences of bad financial habits.

It's like, yo,

if you

get married to your high school sweetheart and that's the only person that you have ever been with, the likeliness of you cheating or, you know, having this like hold because you feel like you're missing out on something

is much higher than if you've, you know, kind of already seen the world, traveled, been with all kinds of people, and like can really pick the woman that you want because you want her and not because you're settling.

Absolutely.

Yeah.

Do you feel like you've had to grow up kind of fast because of your lifestyle?

Yeah, I had to grow up hella fast.

Yeah.

I mean, I left the house at 17.

Damn.

I've been paying for all my own clothes, entertainment, stuff like that, video games, whatever I wanted since I was 13.

Wow, and I had my

first hit song when I was 18.

So everything has come really fast, and it's been a blessing, but also a challenge, a bit of a challenge.

Yeah, yeah, that makes a lot of sense.

That first hit song, what was that like?

So, my first hit song was Valentino.

We put it out in December, I want to say, December 20, 2018, 2019, 2018,

and literally nothing happened with it for probably seven or eight months and I'm back home in San Francisco.

It's the summer.

I just got my wisdom teeth out.

I can't do but lay in bed and watch movies be on my phone.

And like I heard of this app called TikTok a couple weeks before.

So I was just checking it out and I was like, I wonder if my songs are on here.

So I type my name in and I see Valentino and it has like 10,000, 15,000 videos to it.

And I didn't know if that was normal or not.

I was just like, oh, cool.

Then I go check back like a couple hours later and it's like 17,000.

A couple hours later, 25,000.

So I'm like, oh, something's happening here.

And that song ended up being my first platinum, my first gold, my first platinum, and my first double platinum.

Wow.

Song.

Fire, dude.

All because of TikTok.

And making a good song.

Yeah.

No, TikTok definitely helped.

Does it count as a play on TikTok?

Like on Spotify?

Are the plays linked?

No, I don't think so.

Oh, okay.

So even if you get like millions on TikTok, it doesn't impact your charts?

No, only if it crosses over and people are like, well, I actually like this song and I want to listen to it, not just this specific 10 seconds on a separate app, but I want to listen to it in other situations and then they'll play it on Spotify or Apple Music or whatever.

I feel a...

Did you feel a lot of pressure after that one to make another banger?

Yes and no.

I knew I didn't want to be a one-hit wonder.

I had to have at least two, you know, to feel good about myself.

um so there was definitely that drive but honestly it was really encouraging more than anything because it showed me that

what i believed to be true with no evidence no proof whatsoever the the world believed too and that was that i can make music that enhances people's lives that's dope yeah and is that why you got double xl freshman a few years later that song I mean, it probably had something to do with it, you know?

Yeah, what was that called?

Like, that must have been nuts, right?

Yeah, I literally remember exactly where I was.

It was during the pandemic.

I rented this Airbnb because I was like, man, I ain't trying to be in,

if I'm going to die, let me die in style, you know?

Let me die somewhere nice.

So someone from my label called me and they're like, Golden, are you like, you should sit down?

And I'm like, oh, no, what happened?

And they're like, you got to have XL freshman.

And I'm like,

whoa, that's something I've always wanted.

So that was a beautiful full circle moment.

Yeah, that's like the pinnacle when you're that young to get that right.

yeah like bro i used to be in class watching the 2016 xxl freshman freestyle cypher over and over and over again like telling the kids in my class like yeah that was fire but like just give me a couple years wait till you see what i do yeah and then it actually came true you manifested it man i guess so that's dope yeah i guess so other than your class who's your favorite double xl class of all time probably 2016 bro like you got 2016 2017 was pretty good too but 2016 just has such a good hit rate If you look back at everybody from that time, you know,

even people that it took a little longer for them to find their footing,

I think everyone from that class is doing pretty well.

Which class was up?

2016.

So it was Lil' Uzi, 21 Savage, Lil Yachty, Denzil Curry, Lil Dickie.

Yeah, I remember that one.

That cypher was nasty.

Yeah, it was beautiful.

Yeah, that's got like tens of millions of views.

It's definitely the most iconic one.

Yeah.

So are you going in raw on those ciphers or do you kind of have an idea what you're gonna say?

Well, they played a beat a couple times.

So like

you get a couple chances to be good.

Got it, got it.

And then they're like, you know,

which take did you like the best?

Oh, you like your first take?

All right, cool.

We'll run that and splice it with everybody else.

Oh, but the one that we did, I think everything that we used was like from the first take because

for some reason, despite none of us really knowing each other, we all had a really good chemistry with each other and everybody got along well.

Like, me and 5-Eo was just goofing off.

He taught me how to do the

New York Woo-Walk dance or whatever.

Like, everyone was mad cool.

That's dope.

Do you incorporate a lot of dancing in your shows?

Nah, not really.

You just sing?

Yeah, I move.

I'm definitely active, but

it's hard to sing and dance at the same time.

People don't realize that.

But you know what?

I am going to start doing is I've been taking guitar lessons these last couple months.

So I'm going to put that into the chat.

That's dope.

Yeah, that'd be fine.

Yeah, I don't know how the hell chris brown does it bro chris brown is a superhero he's like an alien you should not be that good at that many things you know what i'm saying and basketball like he could do everything but basketball dancing singing acrobatics

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Like, he he probably got a 1600 on the SAT too.

I don't know, man.

That guy's a

different.

He's different.

Damn, when I took out a 2,400.

Oh, what was it?

Like, an extra section or something like that?

That's the last year of it.

Yeah, what did you get?

I got a 1460

out of 1,600.

You were good.

Yeah, I got a full scholarship to USC.

Oh, so you were book smart and street smart.

Yeah, the only thing I was missing was basketball.

Okay, you didn't hoop?

No, no, no.

Was that good at sport or not?

No, no, not that good at sports.

So God was like, all right, I'm going to make him singer and not athletic.

Yeah, you know,

it's a pretty good trade.

I'll take it.

I mean, you could probably make more money off.

Actually, I don't know.

There's Hooper's making a lot.

Yeah, I think it's

you can be a successful artist and make hundreds of thousands of dollars a year.

And there's way more people that can do that.

But Hooper, you're either like making like $50 million a year or you don't wash that at the YMCA.

Like talking about high school days.

It's very black and white.

Yeah.

Do you have a personal favorite song that just resonates with you the most?

Even though it's not like the most popular one?

Of my own?

Like, okay, like it's like an underrated favorite.

Probably

on some on some older s ⁇ ,

off my last album, Don't Sleep.

It's the last song on the project, El Dorado.

The song is called Don't Sleep.

And I just really like my vocal performance with the words that I was saying.

It was one of those magical moments where what I was saying and how I said it

aligned perfectly.

I love that.

What's your creative process for writing something like that?

Is it all at once or do you space it out?

You know,

every time it's a little bit different, but generally I really respond to melodies and songs.

So I start with the melody.

And through that process of, you know, just putting out random melodies, saying gibberish, sometimes I'll say a couple words or a phrase or something that is like

a hook for me to latch onto and develop the concept around that.

Nice.

That's smart, actually.

I never thought of it that way, but I thought of it like you write it on paper and then you sing it or whatever.

Yeah, my handwriting isn't that good as we discussed before.

So no, no paper, no paper writing.

Bro, Lil Wayne doesn't write down anything.

That's insane.

Yeah, that's why he's one of the greatest.

Like the memory you have to have to memorize hundreds of songs is just...

insane.

Yeah.

Like do you ever forget your own lyrics?

A couple times.

Yeah.

And I don't even have hundreds of songs, but it's, it's, when you have a deep catalog, you know, I'm two, about to be three projects in now.

Yeah.

That's a lot of words, man.

For sure.

That's a lot of words.

Damn.

You got a favorite spot to perform at?

I just like performing anywhere, bro.

Like, it could be

karaoke bar, and I'm going to treat it like it's Coachella.

You know what I'm saying?

Yeah.

Damn, that's totally.

You ever get nervous before a big crowd?

Rarely.

Really?

Rarely.

Yeah.

That mindset is impressive.

I mean, you know, I was a class clown in school.

I like attention.

So to have 20, 40, 50,000 people just there to

appreciate what I have to say and what I have to share with the world.

That invigorates me more than anything.

You feed off their energy.

Yeah, I feed off the energy and it allows me to give them more too.

And it's just like a snowball effect.

Yeah, that's awesome.

You've collabed with some huge names, but is there anyone else that's like your dream collab to write a song with?

Man, there's so many talented people out there that i like to work with too too many to name honestly yeah i feel that what about drake drake yeah that'd be fine that's the go right there yeah did you see the leak

next

speechless on that one

um did you take a break for music at any point

like

Never too long.

You know, sometimes I get burnt out because I've been in the studio for four or five days a week for months and months at a time.

Yeah, and I think it's really important to live so you actually have like to talk about right and rather than just like rapping about

being a rapper or singing about being a singer, you know.

Yeah, so I'll take breaks every once in a while, but

I'm kind of addicted to making music.

Like interesting, yeah.

If I if I if I stop for too long, I'll be like feening to like go back in, you know?

Yeah.

Is the driver the

is it is money like the number one driver or is it more the recognition you say?

If money's your number one driver in art, your art's probably not going to be that good.

And I think that even in my in my experience,

when there was a time where I was really money focused,

Even though those songs didn't come out, I know that I made them.

And I know that they weren't as good as the songs that that I was making when I was just focused on having fun and making what I want to hear.

You know, so

money definitely plays a role into it.

But I like the idea that every time I walk into the studio, there is a chance.

I don't know what percentage, you know, how big or how small that percentage is, but there's a chance that I make something that changes.

people's lives.

Wow.

And changes my life.

Dude, for me, it was your song mood, I'm not going to lie.

That just put me in such a good mood.

And I used to bump that, man.

Oh, hell yeah.

That's how I found out about you.

Well, thank you for listening.

I'm glad I could do that for you.

I mean, that song just took over the world, right?

Yeah, something like that.

I mean, dude.

Did you see that one coming for that song?

No.

Honestly, no.

Wow.

I just knew that it was a good song and I had fun when I was making it.

And I liked it.

I like songs that uplift you.

Yeah.

Especially when you're feeling down.

You just throw on a song.

It just changes your day.

Yeah.

That was one of those songs for me.

Thanks, man.

Absolutely, dude.

Glad to help.

Yeah.

All right.

So do you want to go back to school, business school ever, or are you kind of over it?

I don't like the idea of homework.

Yeah.

I don't want to do that.

Definitely feel that.

But I would be willing to, like,

do it if...

If there's enough reason to go back to school, like, I'm like, oh, this is, I really want to get into real estate or whatever, and this is 20 years down the line.

And I'm like, I want the knowledge to do that.

But I feel like at that point in time, I can probably, I'll probably know somebody that's really good at whatever I'm interested in, and I'll just intern them or shadow them or something like that.

Yeah, yeah.

You get a lot of people trying to enter your circle, I bet.

So, how do you kind of vet out those people?

I think it's just a process.

It's like you got to get burned to know that fire is hot.

So, just kind of like

being forgiving of myself, with myself,

for

making mistakes on the people that I let into my life, and then doubling back and taking inventory of like, okay, who has always been there for me?

Who really does care about me as a human beyond the music?

And looking for those qualities within new people that may or may not potentially enter my life.

Yeah, it's hard to replace people that have been there from day long.

Yeah, you can't replace people.

Every person is unique, you know, so you can find somebody that fills that role, but it's never going to be the same.

Facts.

Definitely agree with that.

Yeah, there's some people I parted ways with that looking back now, I regret.

Yeah.

But, you know, if the friendship was really true and you really feel that way, I've also seen like

that it's not impossible to repair either.

Business has ruined a lot of my friendships, actually.

Why?

Because you f ⁇ ing them over?

Not I mean, it's all subjective, right?

Yeah, so they would probably say that I did that.

But it's just like, I think it's mainly expectations.

Yeah, true.

Like, I just work so hard.

I have high expectations and sometimes it's misaligned with the other person.

I feel that a lot because a lot of people say like, oh, we were friends and now you're doing well.

So that means I should be doing just as well as you by proximity.

But it's like, no, bro.

I put in so much work for this.

If you want to be, of course, I'm going to help you out because I love you and I care about you and I want to see you win, but you got to match that energy at least.

And if I give you a responsibility, you got to carry that shit out like it's your own thing because

it kind of is.

Yeah.

It kind of is.

Yeah, that must have been a tough moment for you kind of deciding who to keep and who to let go, right?

Yeah, I don't think it was like

that pragmatic of like, all right, here's all my friends.

These are the ones that I'm keeping.

These are the ones that I'm leaving.

But, you know, sometimes people grow apart.

Sometimes it's that misalignment of expectations.

Sometimes it's ego, you know, sometimes it's jealousy.

But it's just taking the blows as they come and like

really doing my best to be

the most transparent, the most

transparent and the best friend that I can be, which being the best friend that you can be to somebody is sometimes telling them things that they don't want to hear.

Yeah.

Facts.

And sometimes they take that as an insult when it's honesty and it's from the bottom of your heart.

You're meaning well, right?

Yeah, but you know, at the end of the day,

if you could sleep with what you did,

then

I mean, it's all subjective, you know?

Yeah, it's all subjective.

Damn, I feel that, but it must be tough because just having that success so quick, your ego, right?

Have you had battles trying to keep that under wraps?

Hell yeah, yeah.

You give a 19-year-old seven figures and a hit song, and I was already good-looking and funny.

So, like, my head was already kind of big already

um it definitely it definitely um I definitely had my moments you know to say the least and I think that leads to the downfall of a lot of artists yeah it's it's not being able to recognize that early on enough and accept it you know and and I'm I'm just really glad that I did have people around that checked me and like were like

yo what are you doing because

I know they're not saying that for no reason.

They love and they care about me and they want to see me win.

So

that was like a nice wake-up call.

That's important to have people like that around, I think, because you see it with athletes when they have a bunch of yes men around them and they're fighters or whatever and then they just get smoked.

Yeah.

You know, it's common any industry.

Yeah.

Yeah.

Got to keep it under check, man.

And it's tough when you're killing it at an early age.

Yeah, because it's like, how are you going to tell me something?

And I'm the one that's doing good.

But, you know, it's just about making that the person that is telling you something or trying to tell you something

is the right person to do that.

And your industry is such a roller coaster.

It's such high highs, such low lows, and it happens so quick.

Because, like, a hit song now doesn't last as long as it did in the past.

You know, most people have people's attention span these days.

So, if you don't have a hit song every couple years, you're like out of the picture, right?

Not necessarily.

You know, there, when was the last time Frank Ocean had a hit song?

That's true.

You know what I'm saying?

A lot of people,

there's two ways you can go as an artist.

You can either live by the hit, die by the hit,

or

you can

build your own world, have a message, have a perspective, have a sound, and keep growing that and growing that and growing that over time.

Like Frank Ocean's never had a number one song, but I don't think anyone here is going to be like, nah, he's not successful or he's cooked.

He hasn't dropped an album in like

damn near 10 years.

Yeah, damn near 10 years but people listen to what people people can't stop listening to to what he has dropped because it's so it's so powerful I still bump him in the hot tub exactly it's so relaxing yeah yeah

did you have favorite artists growing up I had a lot man I loved I love Frank I love Drake future young thug Bruno Mars T Pain Akon

and Michael Jackson.

Damn, that's a wide range.

Yeah, my mom is like a music fanatic.

Oh, that's dope.

So you got it from her.

Yeah, she would go to the public library and take out, I think the maximum CDs they would let you take out at a time was like 20 or something like that.

Oh, we talking old.

Talking about, yeah, early 2000s, CDs.

She would take them and then she would rip them, like all to her computer, to her iTunes library.

She would pirate them.

Yeah, she would jack this, put it in her library, return them, and the next week take out 25 more.

Damn.

So I had so much access to music pre-internet, you know?

Yeah.

Not that the internet didn't exist I was just like too young to use it but I yeah I had such a wide breadth of like

music to listen to that's super cool was she an artist also no she wanted to be a singer but her parents her dad specifically was like no you got to do something practical you got to go to college and get a degree in teaching so she did she minored in music

but she she also was like in choir like you and I yep and she like traveled the world you know with her choir program singing in different places and she never really like pushed that onto me

but

her love of music was so inspiring I think that it just kind of like bled into mine wow that's cool so she broke the cycle for you to just crush it right yeah that's so cool she's probably so proud of you man that's awesome yeah dude it's been fun anything you want to promote her close off with nah man just if you like what i had to say listen to the music because i'm saying basically the same but it just sounds more pleasing to the ears So, hopefully, my EP Growing Pains is out now by the time you're watching this.

Love it.

Check it out.

We'll link it below, guys.

Thanks for coming on.

Yeah, my pleasure, man.

Thanks for watching.

I'm watching, guys.

See you tomorrow.