Noah Kagan On New Book, Interviewing Billionaires, Future of AI & Psychedelics | DSH #217

All of us have different things that give us that satisfaction and work.

And so it takes time to be able to find the things you don't like so you can find the thing you do like.

That's true.

And so that was one thing that'd be interesting.

It's like, what's the product you really, really believe in or one business, maybe pool cleaning?

Actually, my girlfriend's idea, she wants to do bikini pool cleaners or something.

Cool.

I know, because she likes cleaning pools.

That would do well in Vegas.

That would do well a lot of places.

All right, we got Noah Kagan here.

Noah, what you working on lately?

You doing some stuff?

Yeah, I was just thinking about your producer.

You know, great name.

Yeah.

What's her name?

It's backwards.

It's backwards.

You know, Milana, the show.

Life is great, man.

Life has been unbelievable.

Kind of on a whirlwind tour right now.

Was in Austin.

I think we're in LA yesterday, and now we're in Vegas, hanging out with you.

We've known each other online.

I'm going to go to the Raiders game tomorrow night.

Back to Austin on Friday.

You interviewing any billionaires?

I know that's a big part of your YouTube these days.

I'm actually getting interviewed, which is kind of interesting to be on the flip side of these conversations where a lot of times it's either me on the streets doing YouTube or outside private airports or sitting down with billionaires.

And so it's been...

It's been a different experience to get interviewed.

Yeah.

Especially, you know,

running appsuma.com or doing the YouTube channel or the book.

It's cool to share some of my stories.

Yeah, it definitely feels different.

Which side do you like better?

Dude, so I was interviewing Ali Abdal.

Yeah, I love this guy, great productivity.

So he interviewed me for two hours.

And when you're getting interviewed to some extent, it's kind of a performance.

You're on camera.

You're acting.

You're sharing stories and you want to be entertaining.

You want to be educational.

You want to get people to be excited and have fun.

And so he interviewed me for two hours.

just like drained at all of it.

And then I interviewed him for two hours and I was like, oh, yeah.

Oh, back to back?

Yeah.

Four hours?

It was, yeah, you know, it's part of part of what we're signing up for, and it was fun, but I really enjoyed the questions.

I enjoyed the curiosity.

I enjoyed just learning more from him versus just necessarily sharing my own stories.

Yeah, I feel like you kind of revolutionized the style on YouTube of like going to random places and interviewing people.

You know what I mean?

Yeah, I would say bugging people that look rich in public.

Like, watch out.

Like, if you're wearing the Rolex or,

but it's interesting.

It was just something that we noticed out of desperation on YouTube.

uh to find something that was interesting to teach people about business and inspire them and uh that worked.

Yeah.

And so I was like, let's do a lot more of these videos.

Cause all the other videos I did for the three years, two to three years before that wasn't working in terms of getting people excited or getting people watching the content.

Wow, for two years it wasn't working.

Yeah.

And you stuck through that.

Yeah, it was fun.

I mean, I think one of the things that, you know, I talk about a million dollar weekend and in general is that I didn't have a team.

I didn't have a studio.

I didn't have any of these things.

I just had my phone.

And it was just me and my, literally my 800 square foot house, like just shirtless, making a video, being like, yo, I want to talk to you about what I'm doing in the pandemic, how we're running AppSuma.com and how we're approaching our business because i felt good and i did it i enjoyed it i got a little bit of a response i think i was about 300 views wow and it just made me feel good and i liked the people responding i liked the attention i like that i could help educate things i felt confident in and it was just something i was like all right i'm at least gonna do a hundred videos a lot of 100 something that I've quit too soon before, which we all have.

I'm sure you've done things.

So I was like, I'm going to just commit to this.

And so committed to it and then had a goal to get,

I think our goal was 250,000 subs on our second year because it started, things kind of worked, but it wasn't like amazing.

And we had about a month left with at 170,000.

Wow.

And I was putting out three videos a week for 50 weeks.

Jeez.

And these are, you know, I mean, we definitely,

over time, you kind of keep improving.

Yeah.

You get like a little better camera.

Mr.

Beast always says that.

Yeah.

Yeah.

You keep getting, and there's definitely really interesting things about how we did that.

But basically we had like a month left and we were desperate and was like, why don't we just try a crazier video instead of me sitting at a desk talking about how we run App Sumo or how I worked at Facebook or how we do our marketing.

And that's where it was like, I've always seen these rich houses.

Yeah.

What if we just knocked on their doors and asked them what they did for a living?

And it was,

Isaac, the videographer who's here in the background,

it was pretty intense.

It's pretty intense.

Like you're going up to someone's door

and you're just like, I really like your house.

What do you do for a living?

Yeah.

Like,

are you?

You got a lot of denials.

Oh, yeah.

And that was actually part of the interesting, I think, with some of the content is people really enjoyed my rejections.

Like people were just not like that Schordenfreud, which is where you get excited when people are failing.

Oh, you added those in the video?

Yeah, the video was like me getting rejected, the behind the scenes of driving to houses, but it was just different content that I think a lot of people have always asked that question: like, what did that person do for a living?

Right.

And now we can ask them, and you realize that you can ask a lot more people.

Anyone can.

I didn't have it's a numbers game, right?

It was.

It was like, can I get enough houses?

We do call it rejection goals.

Yeah.

Can I hit up enough houses where eventually a few, like one guy did pickleball.

He was a hedge fund manager and I had pickleball.

One guy was a director of finance.

One person did mobile RV parks.

And so it was kind of interesting.

And it was also realizing when you did this in these videos, there's a lot of ways of getting rich too.

But I will say at my house, I have a pretty nice house in a good neighborhood on Austin.

I'm like paranoid of people coming to my door.

Yeah.

You haven't done your, like even my girlfriend's coming home.

I'm like through the blind.

I'm like, who there?

You haven't done your own neighborhood?

Oh, definitely do my neighborhood.

I just go to the houses I've been curious about.

Yeah.

One guy was like a VP at a tech company.

He didn't really want to come on camera.

And I I was like, I don't blame you.

So there are some corporate people really in it.

Yeah, I mean, you can get rich in a day job.

It was crazy.

My day job coming out of school was at Intel.

Right.

Sucked so bad.

Really?

Hated this shit.

I think Intel is doing okay.

And it's like this big company.

And my parents wanted me to have a day job.

They were like, oh, I love Intel.

Like, we know this company.

You know, that sound from back in the day.

They were just so proud of that.

And I was living at my mom's house and I just hated every day.

I dreaded the cubicle job.

I dreaded the desk life.

I was like, I want to be an entrepreneur.

What was fascinating, though, is I did an analysis and I was like, if I just stayed at Intel and my first salary was 55K.

I was like, if I just stayed here, most of my career, I would have actually made more money.

Really?

Yeah.

This is kind of crazy.

So if I would have just stayed at Intel for 10 years, probably give or take, maybe get a million dollars or something like that.

But because I got to entrepreneurship, starting businesses, failing, trying all this stuff.

In my last two years of entrepreneurship, in the past, if you have the equal 10 years, I started making millions, millions of dollars a year.

But that was really only in the last two years.

wow so it's kind of interesting how uh you can get rich in a day job but i just didn't want to get rich doing something i didn't like interesting so for your first 10 years of entrepreneurship you weren't really making that much no no i did um

and i never started a business like just cold i always had a day job and i would start it at nights or weekends right so

first most of the years like first year is like zero dollars right because i want to invest it back in the business so i had a company uh kickflip games

i just thought it would be cool to call a company kickflip it was basically making facebook games okay i used to play those Yeah, Lafayette Wars.

Yeah, yeah,

Farnville games.

So that was us.

Oh, that was you?

Yeah.

So we

created them at night.

I was working at Mint.com, created one.

It was a hockey game.

It was just like you put your hockey logo on your profile.

Just yeah, but people liked it.

And I put an Amazon affiliate link.

So you click on the team and it would take you to Amazon.

You could buy the team gear.

So that worked.

And then I launched all the sports.

And I think my first year, I paid myself $40,000.

Okay.

Which is okay.

But basically, it was like $40,000, $40,000, $75,000.

Then we made like $200,000 because it kept getting bigger.

But then Facebook banned us.

Oh, they banned you?

Yeah, they banned us.

And then our competitors sued us, which was actually a great day.

Wow.

Details.

Okay.

So what happened?

We built these games and we made some money.

It was kind of cool.

It was making 40, 40, 70.

But then I moved to Argentina because my dream was to start a business that I could live abroad.

Okay.

And I wanted wanted to go back to Thailand for a good thing.

Thailand was sick.

I was like, I want to be on the beach, drinking, laptop.

Maybe there's partying and stuff like that.

There's partying for sure.

No mad life stuff.

Yeah, I was like, and this is years ago.

And I was like, this is all my dream is.

And so I quit my job at Mint when these games did well.

And I met a girl that was living in Argentina.

I was like, all right, let's go live in Argentina.

And when I was out there, I was like drinking, learning tango, eating a lot of beef.

They're known for their steak.

And I was like, I hate making games.

I hated making games.

And so, and our games started failing, but that led us to do payments for games.

And this has kind of been one of my things that I think I've had a lot of

success with in life.

Like on YouTube, the YouTubers who make content do well, but what really is winning is YouTube, these platforms, these acts sellers that they make the most.

Yeah, the people who are selling the tools for the creators, the people who are creating platforms for creators.

And so it's like, I suck at making games.

I hate making games.

I don't play any games.

But maybe I can do payments for games because that was a problem that we had and we hated.

We hated our payments provider.

Why?

They took a lot lot of money.

We didn't like the transaction fees.

Was it PayPal?

No, it was that we had PayPal and credit card, but also like offers, like affiliate sign-ups.

Got it.

So we used a company called OfferPal and we just thought they were, we asked for features.

They wouldn't do it.

We thought they were taking a lot of our cut.

So we're like, why don't we build it?

So we built it in a weekend.

We used it ourselves and we're like, we're making a lot more money.

And so fast forward, the first year, we did about 20 million.

Up revenue.

Yeah, because we got, I basically just called all these people.

I was like, hey, do you have a game?

Can you use it?

We'll give you a better rate.

Here's how much more money you'll make.

Wow.

And it was just instantly instantly moving it over.

And so in games, people could use PayPal to buy tokens or credit cards or sign up for offers.

And Facebook said you can't have offers that had like gambling or

I think gambling was specifically.

And so we had some gambling ads showing in the UK accidentally.

And so I remember the morning I was laying in bed in San Francisco.

And I got a call from a lawyer.

It's like, hey, do you have a defense attorney?

I was like, why would I need an attorney?

It's like, oh, well, you're getting sued.

Oh, gosh.

And so in the same day, OfferPal, that competitor who we were kicking, so we built our own and we started competing with them, competing against them.

They sued us, which is a really good strategy to compete if you have more money.

Right.

And then that same day, Facebook banned us because they said, hey, you can't show gambling ads.

Everyone else was doing it, but for some reason, they chose our company to ban us.

And so in that day, I went from $150,000 a day

in revenue to about $15,000.

Oh, my God.

Yeah, that sucked.

You said it was awesome, though.

Yeah, because I hated, I didn't like doing these payments.

It wasn't really cool.

I didn't really like the partners that I was working with.

And it's not what I really wanted to spend all day doing.

Like, it was good to get in reps.

It's good to start businesses.

And I think everyone should do that.

But then ultimately, try to find the thing that you just get to do every day and you're making money.

So you weren't passionate about it.

It's nice to be passionate about making money.

Like, it's easy when you're, it's nice to make money, but it's nice to make money and do the thing you really want to do.

Right.

Right.

So whether that's creating content, whether that's being an producer like the producer you have here, whether it is, and I remember, because I was making these games and I hated all these people so much, I was, I was like, how do you like playing these farm games, right?

Or like bedazzled or bejoozled, whatever it's called.

I just found them so boring.

And I remember meeting this guy

in Argentina and he's like, I love making games.

I'm like, why?

This stuff sucks.

These people suck.

He's like, oh, I just like, cause I make them happy.

Hmm.

And it was such an interesting kind of small moment realizing that all of us have different things that give us that satisfaction and work.

And so it takes time to be able to find the things you don't like so you can find the thing you do like.

That's true.

It took me seven years.

Yeah.

You know, like my first seven years of business, just to be honest, I was after it for money.

I feel like a lot of people are like that too.

Yeah.

And then once I found podcasting, I was like, wow, I actually feel good about making money now.

Like, it's not just about me.

I'm helping other people.

How did that change?

I think there's a success bias I'm thinking about where like once you have the money, it's easy to say that.

That's true.

I did have a safety net, so that could play a role.

But just in general, like when I do the podcast, I feel good about it.

You know what I mean?

Yeah, it's interesting to to notice the things you do.

You're like, dude, I feel awesome.

Yeah.

Right.

Like, one of my favorite things lately is like, what do you have on your calendar that's exciting?

Like, put it on the calendar and think about with work.

Like, is there anything you're doing, whether you have a day job or you want to do a side hustle or when you, you want to make million dollar businesses, like, what's the thing on your calendar you're looking forward to?

And for me, coming on shows is fun.

Like before this, I was outside in the car and I was like, okay, you know, it's been a long day.

But I'm in here.

I'm like, okay, I'm jazzed.

Yeah.

So I think for everyone, just like, what's on the calendar that we're looking forward to?

That's true.

Yeah.

Is there a lot on yours that you look forward to these days?

There's less on my calendar so that and the things i have are the things i look forward to so

being a ceo and being really an entrepreneur you have more control yeah which is awesome and so i don't do anything before 12.

412 before 12.

so i know meetings like one of the things is like i like not waking up to an alarm clock so at appsimo.com there's no meetings for me before 12.

nice which is awesome and then a lot of the meetings it's like am i adding anything in this meeting do i have to be in this meeting and so a lot of my days are like doing shows like this yeah uh working on the book sometimes making youtube content and then being in just very specific meetings that i think i can help and i want to be in yeah people need to hear that man because people text me like yo let's set up a call i'm like for what just text me like i don't know why people hop on calls all day there if most tech workers y'all know what i'm saying like most tech workers or people they're on it like zoom calls at a desk all day long i don't get it though I don't know what we do.

What do we actually do?

I don't know, man.

Like, it's been interesting.

A lot of the evolution of work is changing a lot from being in office to remote.

A lot of meetings now are doing async.

So you record like a Loom video and you have a document and you just leave comments in the document.

I like that.

There's very few hour-long calls where I'll end and I'll be like, wow, that was worth it.

You know what I mean?

Yeah.

It is interesting to then reflect back.

Like I had a meeting last week with this woman who's amazing and she's helping coordinate a lot of the Million Dollar Weekend book promotion with App Sumo.

And this is like one of the most powerful things you can do in relationships, but specifically in business, is after the meeting, I messaged her directly and I said, that meeting, I was being positive.

I was like, hey, thank you for setting up that Thank you for coordinating.

What was the point?

Like, we just do for an hour.

But I said it nicely.

And I was like, here's, here's what I'd prefer and recommend that we can do in our next meeting.

I'd love, can I give you this feedback?

And she's like, please.

Gave her the feedback.

And she's like, yeah, you're right.

Thank you.

So as we get into future meetings, just keep improving them.

Either cut them or make the meeting something that is more effective.

That is tough.

Like my girlfriend has two jobs.

I hope she doesn't mind me calling her out of it.

Which I hell of respect and admire, but she's definitely in meetings where there's like these yappers.

And it's a lot harder, depending on your company culture,

to tell tell someone to shut up or be like, I don't want to show up here.

But that also is a good incentive if you don't like that to make a change.

What's your leadership style with the company?

You seem pretty direct, pretty straightforward.

You like that with the business?

What is my, I think how we perceive ourselves is very different than the experience of ourselves.

I don't micromanage.

I lead by trust.

I lead by optimism.

And then you talk to people at appsumo.com or the YouTube team like, dude, this guy sucks.

You know, it's always interesting to ask people what they they think of you and and find out versus what we think of ourselves that's true and what do I think of my leadership style

you know we have we have company uh values company culture at Appsumo

I like to think it's aligned to how I am as a leader one of them is hire adults okay so I just want to hire people that that I don't need to babysit that they they aren't victims they have power in the sense that they take initiative in themselves so you don't like the younger teenagers young 20s

as I've gotten older this is counterintuitive for me because I'm shocked at how much it changed.

I like people with families.

Okay.

I like moms.

I love dads.

They're stable.

Right.

They show up.

They do the actual work.

They come back on time.

There's also younger, younger people and older people.

It's not to say one, but I think when I was younger working at Facebook, I was one of the first people.

I remember seeing some of these older people living at five and being like, you are so lazy.

But they were just actually doing work.

I was around half the day and then like was like an hour of like actual work.

What I do like, I actually really, and I think some of my success, if not most of it, is finding kind of up and coming talent and just being around it.

Like even take the YouTube channel without the team and it's mostly 25 year olds, it would not be at a million subs.

It'd probably be at 50,000 subs.

And I would keep doing it because I like making content.

I've been doing it for a long time.

But Jeremy, Marie,

he was doing Instagram for someone else.

He came on and he's just so, they have so much heart.

and so much hunger.

And I think those are great people to be inspired by.

And it's great that they have these fresh eyes.

Yeah.

There's potentially higher turnover, but it was awesome having him or this guy Josh who does our shorts out of LA.

I know Josh, Joshua Dones.

Yeah, so he's, this is like a 25-year-old.

Josh quit one day just unexpectedly.

Oh, yeah.

Yeah.

And then he came back three weeks later.

Like, that's a 20.

And I do, I love Josh, but it's also like, if you're trying to create law, and the internet and business and life is such a small world.

Small.

It is so small.

Yeah.

I think you notice that.

You're like, I'm going to see you again.

For sure.

Wow, that sounds a little vengeful.

I will, Josh.

At a certain level, it's true.

It's small and it's like but you also have to learn i remember in college

uh a dean i went i went to i went to uc berkeley and i this guy who was a dean in the school i was at did something so i wrote this this letter and i was like i can't believe you did this i did it

wrote all this stuff you snitched on someone

was what is it snitches

um

i don't know

there's a rapper named okay anyways so i send this letter but like to the entire school right it was in it was in the undergraduate business school so i send this letter and he replies to me, he's like, hey, next time you want to send that, totally cool.

Just give it a day.

And that's the message we can all do.

Like before we send these, like, like even to that girl who I told you in a meeting who's amazing, I normally would have said something kind of a little bit more like criticizing, but it's like, no one gets excited when they're criticized.

Right.

No one, you asked the leadership style.

No one's excited if you don't have a vision that's exciting about what you're going to go do.

Like they want to be adults.

They want to be empowered to have cool stuff and do great things.

Most people do.

And that was just a cool lesson of pausing and not sending that kind of emotional thing and then really thinking is this how i want to behave that's something i've worked on even to this day and so with josh it's a 25 year old lesson that he's going to learn that now instead of just kind of quitting unexpectedly it's like hey i'm not here's what i'm not happy about can we actually solve it right can we address maybe it's the money or maybe it's how you're treating me or maybe it's something else yeah i think a lot of millennials struggle with communication yeah and that the only way you learn that is practice you take time and give yourself some patience and be like hey i sent some or if someone's not responding to you ask them like hey you don't seem like you like me or you don't seem like, no, you don't, you, for real, you just say, hey, can a lot of times what I'm doing, I've done sales most of my life and we're all selling in some way or asking in some way.

So you just ask people like, hey, you didn't like me.

And this doesn't really work well on dating apps, but

hey, you didn't like me or you didn't buy this or you don't want to come to my show or you like, why?

Can you teach me?

Can I just want to learn?

That is one of the most powerful questions you can ask anyone.

Interesting.

And you can do that as well when people do buy your stuff.

Like someone buys a product of yours.

They buy your book.

They buy your course.

They watch your video.

What'd you like about it?

I liked it because of this.

Oh, maybe I'll figure out how to do more of that.

Wow.

So you're willing to adjust.

Like if someone doesn't like you, you'll take their feedback and

yeah, one of our values is feedback is a gift.

And that is something I learned from Keith Ferrazzi.

He's like, he wrote this book about marketing and networking called Never Eat Alone.

Phenomenal book.

And feedback is really a gift.

And it's really your decision to then make a choice with it.

Right.

It's your decision whether you're like, this person's a dummy.

I don't care.

Or I actually think there's ways I can be improving.

And for instance, a few days ago in slack um

sean who is our head of revenue appsumo he's like 27 year old guy 28 now he started as our junior sales guy and this is part of appsumo culture uh which like root for the underdog from junior sales he now runs about 80 million dollar business yeah and i sent him a message and i said hey this thing you said this but it seemed like this

um what's going on and then he gave me he's like do you mind if i give you feedback gave me feedback about how i presented to him and normally what we all do is we go into like defense mode yeah Like, no, that's not true, dude.

You know, that's what we all do.

That's not a bad voice, by the way.

But it's, it's a little bit of defensiveness.

And so

it was like, first thing you always say when someone gives you feedback is thank you.

And I do think you need to ask for it.

I don't like people giving me advice without me kind of asking sometimes.

Yeah.

You ever notice people this people all the time do like, yeah, you want advice about your show?

You want it?

It's like, no, I didn't ask you.

Right.

So I do think you need to be mindful when you're given advice.

You need to ask.

Yeah.

But then secondly, say thank you if you ask for it.

And then make the decision if you want to be improving.

He was right.

Like the way I presented it could be improved.

Just how I asked him the question.

Yeah.

Walk me through the goals and the purpose of the book.

I just saw Hormozzi on a show talk about how his book is doing a million dollars a month, which was insane to me.

Yeah.

Yeah.

The book.

The book is, it's an interesting thing, man, for people who ever want to write books.

I don't know if I would discourage it.

There's a lot of other ways of getting rich.

It's definitely not to make money.

It's more something I've always wanted to do.

And I always wish there was was a book out there that I had that it was like, because I always dream of being rich.

Sounds like that was similar to you.

Yeah, yeah.

It's like, how do you do it?

You read Rich Dad, Poor Dad, and he's like, buy real estate, which,

right?

That's not a great way to get rich, in my opinion.

And then you go and watch YouTube and it's like, hey, like, here's how you get rich.

Do drop shipping or affiliate or maybe try to create a content creator.

Yeah, that sucks.

And then maybe you find some good content.

Maybe you see the businesses and companies I've worked at and you want to copy me.

What was fascinating though, and I didn't have this back then, it was just like, why aren't aren't people doing it?

Even if there's, it's kind of clear what you could do.

And there was a lot of fears in it as of, as I've done my own businesses and I've seen other people do it.

And so I wanted to have a book that I could have for myself.

And that if people are like, I want to get a business going.

I don't want to spend time.

Don't want to spend money.

I'm like, here's the book you need to have for that.

I love that.

It's been, it's been a journey of, you know, my own, for all of us, we all have a hero in us.

Yeah.

We all have courage in us.

And for me, it's definitely been a journey of like, can I actually do this?

Can I help other people?

Can I, I've done it myself, but now can I make sure I'm able to prove it and do it for others?

Yeah.

And your journey is so realistic.

Some people coach about getting rich in like a year, but your story is like took me 10, 12 years.

So I'm 41.

I became a millionaire at 30.

And then I became, I'd say, rich at like maybe 38, 37.

Yeah.

Actual rich.

And then there's wealthy.

Wealthy is like actual hundred dollars, hundred million dollar cash, not people who talk about it.

or pretend about it and you can't see any of their businesses, which I'd say everyone should check.

It's like going to the gym and the guy's like, I'm the best trainer ever.

I'm so, and then you see me's like fat,

but he talks about it and you're just like, okay, but you're not fit.

And maybe you're a good coach, which is a whole different discussion.

And so for me, it was, it's been a journey, right?

And I've, I think we all have to choose, we can, we can learn from different people.

And people want to learn from me.

It's like worked in tech, but then I was like, I don't want to be in Silicon Valley, even though I worked for all, and I worked around elite people.

I want to have a nice life.

I want to live in Spain half the year, which I do.

Nice.

Or move to Texas, which I did almost 15 years ago.

Wow.

And

balance actually making money, doing things I really want, and enjoying life.

Like, I don't want to just work all this time American style to have money that I'm not even enjoying.

Yeah, did you notice that with some of the billionaires you interviewed?

They had like no life, social life.

Oh, man.

This morning I got out of bed

and I was just like, I don't want to rag on the billionaires because I appreciate them chatting with me and it's so cool.

It's so amazing that you get to meet them.

There's only 3,000 in the world.

Wow.

Which is insane when you think about it.

Yeah.

It's hard to fake being a billionaire.

Like, you don't see people on YouTube like, I'm a billionaire.

It's like, dude, you're definitely not.

Yeah,

you can't fake that.

You can fake like 10 million or 100 million, I guess, on YouTube, but a billion is a a different number.

And let me be clear, I've never wanted to be a billionaire.

People are like, you want to be a billion?

You want to sell your company?

I'm like, no, dude, I'm already rich, and this is great.

I have enough.

So I don't have some arbitrary goal to make more for no reason.

And it has been really fascinating interviewing billionaires to think about what can I learn from myself and share with others that how I want to live my own life.

Yeah.

And so John Paul DiGiorio is probably one of my favorites.

I felt really blessed.

One of the crazy parts of him is just I met him on the street.

Really?

Didn't have some like crazy.

The thing I try to share with others is like, there's nothing exclusive.

There's no exclusive club of getting rich.

There are exclusive clubs, definitely, but to get rich is available to worldwide people everywhere for free.

And I just saw him on the street and I thought it was him.

And I did vision one day I would get a chat with him.

So I had a dream of him.

Wow.

And I thought it was him on the street.

I was in Spandex on a bicycle.

And I was like, I got to go see if it's him because I don't know if I'll get this channel.

It was again.

This is in West Lake Hills, Austin.

Okay.

So I biked back three miles and then I searched the streets to try to find him.

It was, and it was him.

And I like, I was like, what's up, man?

I love your stuff.

I'm like, huge fan of all the things you create.

Can I get a photo with you?

He's like, sure.

He was with his wife and his two other friends.

I was like, I'd love to interview you for my show,

if you wouldn't mind.

And he's like, sure, here's my assistant's email.

Like, I don't think he uses a computer.

Really?

I don't think he uses a computer.

That's impressive.

And so

I gave him the assistant's number.

I was like, wow, this is so crazy.

Like, I at least took a chance.

Yeah.

And the book is the dedication of Million Dollar Weekend is dedicated to everyone willing to take a chance on themselves.

And it was just taking a chance, like, I don't know if it's going to hit him, but you know, three miles.

What's the downside small?

Upside is one of the best videos that we had.

And got to learn a lot and got to inspire others.

And so

the funny part about it, and I'll share the billionaire part, was I called his assistant the next day because I'm like, you know, I'm like, let's go.

You know, like, I finally got someone else.

Patron Tequila sold for three and a half billion.

Paul Mitchell Hair Care, billion dollar business.

Massive.

Massive.

Everyone knows these business, these brands.

And called assistant the next day,

didn't answer.

Then I emailed her, no answer.

And then I followed up with her for give or take a year, every week.

Every week?

Every week for a year.

Yeah.

Yeah.

And so, you know, persistence and rejection, really, and this is something I've learned from Million Dollar Weekend and seeing people try to start businesses, like rejection is a test if you really want something.

And I wanted Jean-Paul DiGioria.

And you also have to do it in a non-creepy annoying way.

Like I've known you for a while and you've always been nice.

Like, yo, I'm going to, you know, be in Vegas.

Do you think you want to come out?

And you've studied, we've kept in touch.

And that was interesting with him and doing it a non-annoying way and I asked his assistant in person because she called me finally in a Friday it was December of last year calls me Friday she's like 8 a.m.

Monday morning can you be here

I was like yeah got it and I asked her in person I videotaped it I have on my phone I was like Did I bug you?

Did I bug you?

And this is what we think we're doing when we're selling, which is a lot of what business is.

It's asking and selling what you think might be good for.

And I said, did I bug you?

I'm really sorry if I did.

She's like, no, I loved it.

I love that you were excited.

Wow.

I love that you stayed interested to make sure you wanted to make this happen.

Because I was calling and emailing, I wrote a physical letter.

Yeah, because we kind of knew where he lived.

So I found the address.

I wrote a letter.

And you can do it in a nice way.

That makes, and what's in it for that other person?

One of my favorite acronyms is a WIFT.

What's in it for them?

And I know he's really into charity.

So I was like, hey, all the proceeds of the video are going to go to charity.

So Sylvie on our team is helping donate the, I think it's like $7,000 to charity.

Nice.

And it's, and so that he's a billionaire.

So that's even getting there is just a story for all of us to think about like what do I really want how much am I really staying after it and if I get rejected Okay, how do I keep going?

Yeah.

With him, I think in terms of billionaire stuff One most of them get rich off just one thing Like this is the craziest part about business that I don't think people realize like Mark Zuckerberg just created Facebook.

That's it.

Like he just had one hit and you just need one hit to get super rich.

Yeah.

Right.

Like I created a lot, but but people don't realize like you have to swing a few times, maybe a lot of times to finally get that one hit.

absolutely and so for me i swung so many times like collegeup.org ninja cart don't even go to these sites betterpay.com ninja card.com uh rewardlevel.com software taco.com like just so many different things.com i still own that one and um

so many different swings people are gonna go you can go i own it um

And then eventually, Apsumo just like instantly worked.

And we maybe get into that.

But with him, it was like, I'm going to find one product that I just think is the best in the class.

And so, for him, he had a hair care, he found it, and he's like, There's nothing else like this.

And so, that was one thing that'd be interesting.

It's like, what's the product you really, really believe in, or one business?

Maybe it's creating content, maybe it is real estate, which I don't like, or it could be e-commerce, it could be a service business, could be whatever.

Just find one thing and stick with that.

The second thing that he was really big on was reordering.

I thought this was such an interesting kind of take, which is, are you selling something that people need over and over again?

Ah, and so one of my stupidest examples that I think about is like pool cleaning.

Like, if I don't clean my pool or if I don't do my lawn care, like, it dies.

That's true.

And so, I have a $200 a month bill for my pool.

That's $2,400 a year.

Times, like, you can literally go on Google Maps, see how many pools there are in Austin, and you can see how many pools.

Like, it's a pretty good business.

And that's a reorder business.

That's true.

The margins are high, too, because it's just labor.

Actually, my girlfriend's idea, she wants to do bikini pool cleaners.

I was like, that's,

I know, because she likes cleaning pools.

That would do well in Vegas.

That would do well a lot of places.

I was like, baby, you're not cleaning other people's pools in a bikini, but you can do it here enough for, for, I'll pay you.

And

so being in the reorder business was really interesting.

And I think the two other things from him specifically

that were powerful, one was sales.

He was like, I'm really good at sales.

And if you go watch the video on YouTube, you'll see what he did.

He's like, no, take off your hat.

I'm bald.

I can't even bite really.

Someone asked me once, like, do you use conditioner?

Which I do, but it's like, why?

You don't have hair.

And I was like, I don't know.

I just wanted to be a soft bald head.

And he like had this hair product.

And instead of telling me about it, he's like, all right, put out your hands.

Yeah.

Rub it on your head.

How's your head feeling?

I'm like, I guess good.

Literally went home that night, bought it for my girlfriend.

And she's got great hair.

And so, how do you get better at asking, which is one of the core things in successive entrepreneurship, which is getting better at how do I approach someone and say, hey, I think this product's going to be great for you.

Hey, and it applies in everything in life.

Hey, I want a raise, which I've seen people go through a million dollar weekend and get a raise.

And so it was really cool that he's like, dude, if you can get better at sales, so find a product you like and just get better at practicing it.

It doesn't have to be this big

thing.

Yeah, it's not something that anyone's necessarily born with.

Some people, yes, maybe a little more extroverted.

But if you can get better at selling, even via email, even via social media, maybe it's via text, maybe it's via DMs, maybe it is on the phone, maybe it is in person through a video, like when I go on the streets.

It is something that we're afraid of, but you can practice and get better at.

And I like that it was such for him.

Like he's like, I'm a master master salesman.

Yeah.

And that's not something you're thinking a billionaire, right?

You're thinking, oh, they have some genius, extraordinary ability.

And no, they're pretty ordinary, but they found something and stuck with it for a very long period of time.

And I'd say the last thing with him is they actually seem content.

A lot of these other billionaires, and I'm so lucky to meet a lot of them.

I feel like they focus so much on work at times, which they should do whatever they think they want to do in their lives.

But I ask him, do you regret it?

And they're like, yeah, I probably wish I had more time with my family.

Yeah.

And I wish I was a little bit more probably generous in general versus just waiting till the end.

And so he seems very content about like riding motorcycles, doing charity.

Like when he sold Petroni, he wrote a $50 million check that day.

And I was like, okay, that's, he's genuine.

To charity?

Yeah.

Wow.

That day.

And he just seemed more kind about himself and kind to others.

And that was just such a powerful message that really inspired me.

I was like, all right, we're donating money to his charity

after the video.

And how can I be more kind even in general to myself and as well to other people?

And I love that he had that approach in life.

Yeah.

I was listening to you on Ryan Moran's podcast.

Oh, yeah.

And it seems like you went on a bit of a spiritual awakening.

I'd love to dive more into that and what prompted that.

Yeah.

There's been, I think I was just, I was, you know, all of us go through depression.

I don't know if everyone goes.

There's definitely happy people out there, but I've gone definitely through, you know, my dad died.

It sounded like some like yours.

And

that set me off for a long time.

Getting fired early on, which was a blessing, also set me off on just like, I'm not worthy.

I'm not as good as these other people.

And even this day, I'm like, dude, I suck at being a ceo

and so there's just a lot of these negative self-talks uh a lot of frustration like why am i not rich these other people are rich i'm not yet but i'm living on floors which is what i was doing in my 20s

um they're pretty nice floors to be you know when someone says live on floors like was it clean yeah i mean there was heat in the house but it was on a floor and um yeah i think just just really bitter and kind of annoyed with a lot of things that it wasn't working my way

and the reality in most of our situations is that the same situation if you can just try to try to change your perspective perspective, you're like, maybe life is actually better than I realize.

If you really just zoom out far enough in your life, like with everything going on with you,

the dad things are tough.

And that's a whole separate discussion.

But if you zoom out in our life, it's like, okay, my dad died, your dad died, that's really.

But like, I've got friends.

I'm still pretty healthy.

Now you're calling your mom every day, which is awesome.

My mom calls me every day, which is, you know, as a Jewish mother, they call a lot.

You know, that's what they do.

And if we zoom out far enough, life is great.

Yeah.

But it doesn't necessarily always feel that in the moment.

And I think with different parts of our life, take your relationship with yourself, your partner, girl or boy, whatever, and then your work is just kind of seeing like, okay, is it actually where I want it to be?

And I think I was depressed because I was in a relationship where I was like, this is,

is it time?

What is that?

Do you have to take the beat out?

I don't know if I can say that shit, but we're just going to go all the way.

You know, just kind of looking at these different parts of your life.

And with the girlfriend, we all have this voice in our head telling us the truth.

Yeah.

That we just don't want to listen to because it's hard.

Wow, that's deep.

You know what I'm saying, though?

It's like you're like, I know I, like at Intel, I was like, I know I hate this job.

Our gut instinct is yeah, the guts are really

something that the more we can just tap in.

And this is what my therapist says, was like, how do you tap into your feelings?

It's like tap into not what you're thinking.

Like what you're thinking is one thing, but how do you actually really feel about it?

And I'm dating a Latina and I love her.

She's amazing, but she's always about the feelings.

She's like, do you, how you feel about this?

I'm like, I don't know.

I think I feel like that.

You don't think about feeling, you just feel it.

Yeah, yeah.

My, my fiancé is Latina, so that's so relatable.

Yeah, they're, they're amazing.

I love her.

Uh, so coming back to that, it's like looking at these different things.

And so with my fiancé, we were engaged because I think most of us, like 80%, you know, this 80-20 thing, I think most people live an 80% life, which is like not the life they want.

Yeah, for sure.

And 20% are like, Is this actually maybe 20% are like, I think I actually want to do it differently.

Maybe I don't want to be engaged.

I I don't actually care if I get married.

Oh, that's okay.

I don't really want to work at a cubicle job.

I didn't even want to work at these cool startups.

Like, I was at Facebook and Mint.com, which are super popular companies.

And I was like, I don't really want that.

I want to be my own boss.

And I don't care if I make a lot of money, but I want to live my own life.

And over time, it was like, all right, I broke up my engagement, which was really tough.

That took two years.

And then I went to a lot of therapy.

And that's something that is accessible for everyone.

There's like betterhelp.com or I go to a therapist and I've gone to therapy like 15 years.

How long?

Yeah, you think I'd be better.

You're like, dude, how's he still so?

And I don't feel anymore.

Okay.

But it was going to, so with the relationship, it was breaking up.

It was facing the thing I was afraid of.

And I was afraid of being alone.

So when I was growing up as a kid, my dad would leave us alone

for weekends and he would go to work.

You were an only child?

I was with my brother.

I don't know the hell he was, dude.

I don't know where he was.

But I would just be home alone.

My dad would go working.

And I actually think he went off into

now in retrospect.

But I would just be alone and I would just be like so anxious waiting for someone to come home to me.

And I think as I got older, I just like had this fear of just being alone.

And that's something that like, okay, let's, let's, through therapy and then through being at my house, it's just like, let's just sit with being alone.

And it was tough, man.

And so some of these hard things,

I believe in life, if you face some of the harder things, you start realizing that you have more capabilities than you realize.

And so with Ryan Moran, what you're asking about.

these different aspects we talked about the relationship maybe at work i wasn't doing work that was i really wanted to do for a long time i was like okay what do i really want to do and it was like i like doing software deals i really like i like promoting and i like good prices right and it's like i could have a job doing that like and then i get to talk about it with people like you and on youtube like this is amazing

uh and so just kind of looking through your life and making this evaluation and maybe asking for feedback texting someone right now hey mom hey friends hey someone that'll tell you the real

like i have my buddy nevil medora from copywritingcourse.com I still remember this dinner.

This is probably about five years ago.

We're having dinner at Wu Chow in Austin.

And he sits me down and we're having, we're about to get some dumplings.

And I was like, dude, let's get some Shaolin Bao and all this good stuff.

I love that stuff.

Yeah, super good.

And he's like, no, I just got to tell you, man, you're like so unimpressive lately.

He said that to you?

Yeah.

Yeah, I never forgot it.

And I was like, dude, aren't you my best friend?

He's like, yeah, I am your best friend.

And I just don't know why you're not applying yourself in the ways that you, I think you can, if that's what you want.

And I was like, thank you for that feedback coming back on it.

And it really made me reflect on like how I'm really acting in these different areas professionally as well as in my relationship as well as with myself.

And it wasn't, you know, a lot of a lot of things in life as I've gotten older and 40, it's like we expect that the thing to be immediate.

Yeah.

We expect the money to be immediate, the relationship to be immediate, the feeling good about ourselves to be immediate.

If we can be like, maybe it will happen optimistically, but it might take a little bit of time.

You're like, oh, maybe it will happen.

And then just having a little, being willing to do a little bit of things each day to get to that place.

So with the Ryan Moran thing, I did ayahuasca.

I've gone to therapy.

I've done like, I did, went to David Data's workshop.

That was, that was weird.

class.

It was a weekend workshop.

But, and we can chat about that.

All these things because I just wasn't feeling good and about myself.

And the ayahuasca was another experience of that where I was like, I don't like my work.

I don't like my girlfriend.

And I needed to go through something hard to realize I can make hard decisions.

And there's a book.

It's actually a women's book called Untamed by Glennon Doyle.

And she has a line in this book that I love.

It's like, we can do hard things.

And I kind of comes across my mind.

Like even we're doing this podcast, podcast, book tour of a million dollar weekend.

It's like full day, all day.

Yesterday we started at seven, we finished at 1 a.m.

And it's like,

I got up this morning, got in the shower, cold.

Isaac was watching me.

Oh, he likes doing that.

It's part of like the perks at work.

And

I just thought to myself, like, dude, yeah, you can do hard things.

You can do this.

And not even that.

This could be fun for you.

Like, you got to go talk with Sean, you got other people.

You're in Vegas.

Like, it could be fun.

And I gotta come back to these, you know, from ayahuasca, which was fucking intense.

It was super intense.

The finish of it and after all these things, like probably the biggest takeaway was like how challenging it felt, like,

you know, being in this environment,

losing my mind, running away, crying all the time at this experience, and then realizing like, wow, it was really hard, but I can go through it.

I can do it.

What else can I do?

And I think that's a journey for all of us.

It's available for all of us, whether it's you don't like your job, you don't like where you live, you don't like your work, whatever that is, you know, and how do we start working through these things?

Like even losing your father, same thing, you know, like doesn't happen overnight.

and it's it should feel a little strange because it's good you're feeling alive yeah but it still sucks man it's terrible it really is yeah i felt like i could have been there more for him yeah you know yeah when i moved away i barely called him dude because we're so wrapped up in our lives you know we are yeah we are what would you tell him

oh that's tough so i don't know if you're into this stuff but I'm into like the spirituality things and I've actually been able to get in touch with him through like psychics.

And we had some really good closure and like I understood where he was coming from and i just told him i loved him i wish i could hug you again i remember when i moved to la from jersey because we grew up in jersey he gave me a hug and that was the first time we ever hugged and we both were crying he just didn't know how to show it because he had a really rough past he got physically abused by his father

so um yeah he was kind of distant like your dad you know what i mean yeah yeah it was crazy a lot of trauma it is man and it takes time it's not like dude i'm i go to therapy

dr Resnick, this like old Jewish guy.

Noah,

Noah, it's your father.

Just why, why did he, what happened?

What happened as a child?

I'm like, dude, he passed away 14 years ago.

Can I get past it?

It's like, no, you can't.

And that's okay.

And it takes time for some of the healing.

And there's different ways that all of us heal.

Maybe you try ayahuasca.

It doesn't work.

Maybe listen to a podcast that works.

The David Data workshop didn't work at all.

Yeah, what is up?

But just different things that people can go out there and try.

I wasn't feeling for a year.

Oh, okay.

And then it was because i wasn't like dating attractive women oh so

but i go to this workshop david data wrote our the way of the superior man

it was out in la

and i remember asking him like in front of everyone i was like dude i'm not

i don't my my peepee's not getting hard that's what i call it oh there's people there watching yeah it was 12 men 12 women wow

and i don't know if he still does these but the book i'd recommend depending where you're at in life like if you want to feel more masculine go read it i read it again recently and i didn't care for it

But I asked him, I was like, I'm not feeling right.

My pee-pee's not working.

Like, this is kind of a strange thing.

And he looks at me and goes, he's like, I'm not a doctor.

I don't know.

And I was like, oh, that was pretty discouraging.

But there's a lot of interesting experiences and takeaways from that kind of workshop.

Like, I remember there's me and this old dude standing up.

Yeah.

And he asks all the women in the audience, he goes, who do you want to have?

Wow.

That's awesome.

And I was like, obviously me.

Like, I'm young.

I'm fresh.

And there's like this old, stodgy-looking dude next to me.

And like, half would want to hook up with me.

And half were going to f ⁇ him.

Wow.

And I was like, that's really fascinating.

What's going on there?

And then he asked me, he's like, what, how come you want to have that guy?

And they're like, oh, he's standing still.

He knows who he is.

And now as I've gotten older, I feel more like that.

But at 20, I think I was maybe 27, 28 at the time, maybe 30.

I wasn't.

I'm kind of shifting.

I'm like,

it's not displaying confidence.

Exactly.

And you can't fake that.

That's just something like I was, I think, 60 years old, and it took time for him to get to that place.

Yeah, he knows his stuff.

Were you super shy introverted growing up?

No.

Oh, no?

No.

I've always been really out there.

Like, we were talking this morning.

I wanted to be, I wanted to be rich.

I definitely wanted to be rich.

And I wanted to be president.

So you never see photos of me with like drinking or anything like that until I realized that sucks.

Like being in politicians and government are total waste.

Yeah.

So now I don't mind it.

Oh, you wanted to be the president of the country?

I thought it'd be pretty cool.

Yeah, I like leading.

I always was the person, and we all have our own personalities.

And it's like, how do you embrace it?

Like, some people like being in front of the camera.

Some people like Lana, like being behind the camera.

And so it's kind of noticing what you're, what you get excited to do.

And how do you lean into that?

I used to think,

I used to think when I was getting fired from all these jobs that I was like, dude, can I ever get a job?

And it's like, no, you're not supposed to have a job.

And then I would start all these companies and they would get going.

And I was like, oh, I guess, and then I'd feel guilty that I don't want to keep running them.

It's like.

No, why don't you just embrace you like starting businesses?

And literally wrote a book now, the book on starting businesses that anyone can do.

yeah and it's kind of identifying some of the things that that we're good at and embracing it so as a kid it was like i liked leading i liked being vocal i liked coordinating groups i liked attention and kind of what my my work is today that's cool so you were a troublemaker in school um i think with jewish mothers not really like troublemaker you know it's like i got a b plus like she's like you're crazy out there you know i'm an eagle scout

um i got caught i was smoking cigarettes in school that was that was some of the bad stuff

but no i wasn't much much of a troublemaker.

My mom had, they were pretty lenient.

They're like, as long as you get good grades and don't smoke cigarettes.

Yeah.

That was their big, and then I smoked cigarettes.

The one girl, you broke.

Yeah, they were willing to let us dress poorly, which we, I dressed poorly pretty much until a few years ago.

I think I dress well now.

They were strict, but lenient in certain areas.

Yeah.

Do you hang around with a lot of Jewish people still?

Do I hang on?

Not as much.

When I grew up in the Bay Area, I had a lot of Asian friends.

Asian.

I'm like super comfortable around Asians.

Like, I only dated Asian women.

This is my first non-Asian.

Wow.

Ever.

Interesting.

Ever.

Yeah.

I love it.

I like those Asians.

It sounds creepier when you say it out loud.

It does.

No, I know.

My dad only dated Asians.

Yeah, I saw it.

I saw that side of him.

He's like, dude, he's my spirit.

I don't know.

No, and then I, you know, it wasn't working out.

And so, you know, probably a life lesson around that was, you know, if something's not working out, maybe I got to try something different.

And so that dating Asian women was great and try something else.

But yeah, I grew up around a lot of Asians in the Bay Area.

And then as I moved to Texas, I've never really been around white people,

right?

Or non-Asians or non-Indians.

I was like, this is kind of cool.

And, you know, then you just meet different types of people.

I like that.

I just went to the rodeo last week in Vegas.

Did you?

Yeah, it was interesting.

Have you been?

Not this one.

I've been once in Texas.

It's interesting, man.

I feel a little bad for those cows that are wrangling up with the rope, but it was cool.

Yeah.

Yeah.

It's Texas

is an interesting place.

It's a vibe, yeah.

It is a vibe.

You ever run into Rogan out there?

I haven't run to Rogan.

He's next door to John Paul DiGoria, so I know where he lives.

Nice.

But he had like a security truck outside when I went to

do that interview with John Paul DiGoria.

Oh, yeah.

I think I'll run into him, though.

I have a feeling.

I think it's nice.

Yeah, I do think it's, you know, when I think of manifest sometimes, I'm like, I'm going to look at the mirror and say I'm rich.

It's like, no, you're still poor.

Like, it doesn't matter how many times you say it.

Yeah.

But I think it's nice to have very clear direction about what you're excited about doing, maybe putting on the calendar about where you're excited about going.

And so, yeah, we do have a list of different people that we'd love to, I'd love to feature and be able to connect and share their stuff.

I have, I have that too yeah crossing them off week by week you are on there man thank you bro thank you man and it's um the timing and being ready and and sticking with these things so like dave portnoy that's like probably top of my list he's on mine too yeah dave portnoy just seems and it's you just stay at it you keep swinging and a lot of times people want to build a bonfire but it's like you don't start a bonfire with a match yeah right you start a little kindle you work your way up yeah so i'm having kfc on first and i'm gonna work my way up to dave that's my strategy with these bigger guys you get dave i'll ask you and i'll be like yo yeah exactly and we're at a cool cool point now because we're one degree away from anyone in the country, which is crazy if you think about it.

That's a good point.

Yeah.

Because a lot of my guests have been on Rogan.

A lot of my guests have a relationship with Trump, Elon.

We're literally one degree away from anyone we want.

Isn't that crazy?

It is interesting how accessible everyone is.

I think that's the kind of fascinating part where like, if you think back 30 years, you'd have to write a mail letter, like a mail letter, like fan club at Tom Cruise, you know, like Beverly Hills to the garbage.

Yeah.

I think what's also fascinating is how many of the people you might want to interview, at least for me, it's not the ones I think are like the most popular, right?

Like a lot of my most popular content is people you've never even heard of.

Same.

I noticed that.

It's never the biggest guest.

Yeah, the biggest guest you personally have heard their story or I don't find it that interesting.

And I want to hear the people who are not talked about.

Like right now, shout out to Echos, E-C-K-O-S.com.

They do urinals.

They make the little pods and urinals.

I really want to interview people.

Oh, those?

Yeah, you peeped on.

You pee on his stuff for sure.

You peed on him.

And so I'm like,

I think he's doing really great.

I'm like, dude, how did you sell to all these places?

I think Bucky's, it's just like the world's largest gas stations out in Texas.

Okay, I want to interview these kind of people, like the people that are off the beaten path, but that have some kind of interesting story.

Yeah, like my job is to help promote them and share what they're doing.

Same, I feel way more passionate when you give the underdogs a platform.

Yeah, that's who our content on YouTube is for.

Yeah,

I love that, man.

Let's close this off on a fun note.

You tweeted out that the uh Cybertruck will be a huge flop,

dude.

I was on the toilet, okay?

I mean, half this stuff.

So, that what's interesting about that,

I was in a bunch of text groups with like rich people and like CEOs and founders and every single one of them was posting I got the notification that I can buy the truck, but I'm not gonna buy it and then it just was kind of interesting because one in starting a business and you want to get going like you pre-sell.

I think pre-sell is one of the best ways to get a business going.

He pre-sold this truck six years ago.

Right?

Six years ago, a lot of things change, right?

A lot of people's interests change and do they need a truck when you live in Los Angeles.

And so

it was just more of an interesting thing where I think I have it model Y and I love it I think it's one of the best cars ever I love my car but it just felt like okay there's something going on here where there's a lot of hype and promise around it but I don't believe it's gonna be as big of a success as other things but at least he's swinging at least it finally happened and it'll lead to other things and so I commented a lot of other people I think aren't buying it and it's gonna flop and I didn't expect it to go as viral and it did and it's kind of interesting takeaway for people creating content in general not to have adversity or to create controversy just for the sake of it.

But you put on like an opposite opinion.

Like lately, I'm like, real estate sucks.

Yeah.

And people are like, what do you mean?

I'm like, okay, let me.

So just thinking about the messages you're putting out there and what is maybe your own hot take.

Have one hot take.

And so that for me is a hot take that people, you know, maybe a million or half a million kind of views on that opinion.

Yeah, you with that one, but it's all subjective.

I think he'll do decent, but maybe not as much as he thought.

Yeah.

And you know, the part of business and success in general is like, are you willing to experiment and fail and try and try again?

I think I've put out thousands of tweets.

Yeah.

And very, very few get to even like 10,000.

And then it's like 100,000.

And a few, I think a few have gone to a million.

Wow.

But you've only seen those ones.

And people don't see all the other work that have happened.

So for everyone out there, it's like, how do you get going right now and the thing you want to do?

Yeah.

Like whether that's whether it's e-commerce, maybe it's a service business, maybe it's content creating, maybe it's being a producer, maybe it's a videographer, maybe it's a pool cleaner.

But it's like, you got to get going right now because it doesn't happen immediately.

But if you keep swinging and keep trying, eventually it will.

Absolutely.

No, it's been a blast, man.

Anything you're trying trying to promote or close off with?

Check out million dollarweekend.com if that's been something that people want to change their life in 48 hours.

If they've always wanted to start a business and they've been sitting on the sidelines or they tried and it hasn't worked,

there's mindset stuff that no one else is talking about, as well as exact strategies I've used to start business after business after business.

Perfect.

Million Dollar Weekend.com and also.com.

Don't check that out.

All right.

Thanks for watching, guys.

See you next time.