Best Sports Card Investments, Future of Live Shopping and Meeting Gary Vee | Dappz Sports DSH #297

Can you make money flipping cards?

Absolutely.

It's kind of like scouting, right?

Like if you're a professional scout and you know a guy or you know the next basketball player is going to be good in two years, you could invest 10 grand in his rookie cards, go get him graded, right?

And let him sit in your closet for two years and then he pops.

Right.

Right.

Like that's how you invest in cards.

All right.

Welcome to Digital Social Hour.

I'm your host, Sean Kelly.

I'm here with my co-host, Charlie Cavalier, and our guest today, Matt, Dapp Sports.

What's going on?

How's it going, man?

It's good to see you guys.

Recently in LA, now I'm in your town.

So

you were just here for a sports conference, right?

Yeah, it was called the Mint Collective.

Really, really cool, clean sports card show.

A lot of big brands there, DraftKings, Tops, Fanatics.

You know, Fanatics is kind of taking over the game.

I don't know.

Are you aware of what's going on?

They bought all the licensing, right?

Yeah, so they bought all the licensing, NFL, NBA, MLB, right?

But it doesn't start until 2026.

Now, this is kind of a big deal, too, because Topps has had the license for MLB for 70 years.

So they just had their 70th anniversary, like edition, Mickey Manle, 1952 rookie card.

They've had this forever.

Fanatics purchases Tops, so nothing will really change.

You'll still have those Topps, you know, rookie cards that are going to be produced.

But now what's very interesting, too, is that Topps used to have the license to NBA and NFL.

Then this company, Panini, comes along in like 2011 and they take it over.

Right.

So now the NBA and NFL licenses are acquired by Panini and Topps has the MLB.

Interesting.

So up until that point though, you had TOPS producing NFL and NBA cards and now they don't produce them anymore.

Right.

So Panini has pretty much ran the game for the last 10 years because NFL,

let's face it, NFL and NBA are kind of bigger markets, right?

Especially in the United States than baseball.

Yeah.

So they've really held the kind of the

they've just

they have the most influence over the sports card market because they have those two licenses over the last 10 years.

And then you have the boom that happened, you know, kind of during

sports cards, and you know, they

reap the benefits for sure.

Yeah.

So what caused that sports card boom?

Because I'm sure you saw it during it was a massive wave.

So I think the majority of what happened is, i don't know if you remember but sports were off television for i don't know if it was 30 60 90 days like i remember remember rudy gobert did that interview and he's touching all the mics and then like they shut everything down so and this everyone got

it's right right everybody's getting

they they cancel all sports remember they also cancel all hollywood productions so this isn't specific to sports this is specific to every industry right entertainment sports whatever it may be so that forces everybody into their their bedrooms right and now there's no productions productions.

So what do people do?

They take their cell phones or their cameras in their room and they start live streaming, right?

Or they're producing their own content, which might not be live, right?

But that leads me in my bedroom to start live streaming, breaking boxes open.

I meet you pretty soon after that, by the way.

And I'm just buying blasters and mega boxes, which are $20, $40, $50 boxes from Target, Jason, Joe Burrow, Justin Herbert rookie cards, right?

And then I'd go online and I'd try to make $10, $20 bucks a box as a side hustle.

Yeah.

Right.

And as I'm doing this, like, oh, wow, I just made a hundred bucks in a couple hours.

It'd be cool if I could make 200.

And then it's like, oh, I just made 200.

Like, it'd be cool if I could make 500.

And then I'm making a thousand bucks a night from my bedroom.

And, you know, I'm happy.

Right.

And

as that evolves, you know, live streaming as a whole evolves.

Yeah.

Because remember, there's no...

There's no sports on television.

So think about all the people who gamble on sports.

right?

Think about all the people who just want action.

Like they have nothing to watch.

What are they doing all day?

Right.

So the

cool thing about buying cards is like there's this adrenaline rush to it.

Like you're like, oh, what am I going to hit?

And people buy Target blasters, $20, you know, a blaster box is what they call it.

Yeah.

They buy a blaster box because a $20 box might return you $100,

which is kind of cool if you're a kid who's just buying something something in the store your local flea market or your local target or walmart whatever it is that's that's cool to spend 20 bucks and get 100 back right but

what i find fascinating is you're opening cards and packs of sports cards on social media tick tock and instagram he's only getting like 50 100 viewers but he's making millions of dollars a year on it like for that amount of viewership the ratio seems crazy Yeah, so like our TikTok channel actually does like 200,000 views a day.

Oh my god.

Yeah.

So like you might see at any given time, like we probably don't drop below 100 on TikTok.

Like that's probably like our baseline now.

Oh, I was looking at Instagram.

I haven't checked TikTok.

Yeah, so like we haven't streamed on Instagram in a while, but those numbers were accurate when we were on Instagram for sure.

But when I was in my bedroom or when I first, you know, acquired our shop, like we only stream four or six hours a day.

We're almost at 24 hours a day

streaming.

right that's crazy on tick tock so we have two more studios built now so we have three streams that have the potential to run very soon.

And once all three of those are up, if we can get those, they don't even need to run all 24 hours.

I could have one 24-hour channel and then two channels that run 12 hours a day.

And then maybe I have like a PokeDapps channel and an anime dapps channel and Dapps Toys.

All these different live streams that could potentially run.

Now, I am bullish on the future of shopping is live shopping.

Right.

So Instagram right now, you're scrolling through or you're scrolling through TikTok, boom, you get hit with like a static ad right for a hoodie or a t-shirt or a pair of shoes and I mean I've bought stuff in the last 60 days for sure.

I don't know if you guys have off of Instagram, but you see an ad, you see something you like, takes you down a little rabbit hole, boom, purchase.

Now imagine though, instead of seeing a static ad, right?

There's a person who's showing you a hoodie and then you can comment, hey man, how does that run?

Does it run a little small?

And he's like, oh, size large is more like a medium.

Boom.

Now he just gave you information in real time.

And now that influences your purchase.

So that's why I say the future of shopping is live shopping because

maybe you're a foodie and you cook at home all the time.

And somebody's making, you know, they're cooking something live.

And they're like, hey, do you boil it at medium or

is it better to drop the temperature down?

Like you can get those answers in real time, whereas you can't do that right now.

And you just got access to live shopping on TikTok, right?

Yeah, yeah, yeah.

So we got access to live shopping.

TikTok's goal is to basically basically have their own TikTok shop, right?

So they're kind of working through that, and we're obviously a partner of theirs, just trying to help them, you know, give them feedback in their beta.

We actually had to connect Shopify.

Like, we don't run a Shopify website, or traditionally, we wouldn't run that.

And we actually had to build a separate Shopify to API into...

uh tick tocks shopping right so that's what we're currently doing but tick tock doesn't want to you know involve shopify they want to have their own shop built so that people can be in a live stream and just click two buttons, boom, your credit card's already uploaded to TikTok.

Are you guys familiar with WhatNot?

Yes.

Yeah, so

it's kind of like WhatNot is an app that is strictly for live shopping.

Right.

And there's a lot of auctions on there.

But TikTok is incredible because you have a billion people on there and they're scrolling through content and memes and comedy and educating themselves on, you know, do-it-yourself or whatever you might educate yourself on TikTok.

And you can now just be scrolling and boom, there's a live shopping channel that you're seeing.

Yeah.

Right.

So it's kind of like QVC back in the day, except it's not as bland.

There can be an entertainment aspect, which is what we bring to the table, right?

So not only are we live streaming, but we're hiring influencers and actors and actresses to...

entertain while we're opening your packs of cards, right?

Which is cool too, because listen, as Netflix and as Hulu and Amazon and all these different companies have kind of taken the reins from cable over the last 20 years, right?

If you don't want to buy 100 channels and pay $100 a month, you can kind of select your channels now, right?

I'll pay $8.99 for this channel and I'll pay $9.99 for this channel, but I don't want the other $80 worth of channels, right?

And it's the same thing with live streaming.

right like i really dig this guy i'm going to pay his you know 899 to watch his live stream every month And you see that on YouTube or Twitch or whatever the platform is.

Right.

So I think with live shopping, there won't be a paywall to get into the shop, but there might be, right?

Because if you have exclusive channels who are selling high-end stuff, maybe they're like, we don't want people spamming our comments.

This is a high-end stream.

Right.

Right.

This is for people who like luxury brands or whatever it might be.

That's cool.

It sounds like it removes a lot of friction from the buying process.

Yeah, and it makes it more fun.

And I saw it firsthand.

You know, Matt and I first met at actually at one of your networking events, the one in LA, and you whip out your phone and you show me your guy literally live streaming right then and there, ripping packs, making it fun.

I almost wanted to stop, you know, meeting people and start watching this.

It's a dating thing, Matt.

Yeah, I mean, like, where do you, what is the conversion rate for your, for your audience, right?

Like, how many people watching you actually end up buying something?

So we're probably shipping out like 10,000 packages a month.

Holy

wow.

Yeah, so it's, it's, and it's, it's hard to give you that rate because because like we're growing so fast so

We're probably out of 2,000 people a day.

We're probably doing

I don't know like

a thousand payments 200,000 so wow, you know, it's a very good conversion rate.

Yeah solid.

It's not bad.

What's the most expensive card you've pulled?

Most expensive card we've pulled.

I personally pulled a Joe Burrow Nebula one of one, and that's kind of like the rookie card.

Yeah, yeah, yeah, rookie.

i think it was listed on ebay for like 80 grand okay you know um but we we pulled a jackie robinson one of one that was with with his autograph on it a couple months ago so like a lot of these one-of-ones are kind of subjective and it's really if you have a jackie robinson collector who digs that card he he could pay double you know there's a lot of irrational spending um also when patrick mahomes wins mvp or the super bowl like his cards go up two three four five x and the players who are so Mahomes has obviously reached a level of

superiority to other players, right?

He has two MVPs now.

He has two championships.

But the guys who have no MVPs and have that kind of Cinderella story, like they contend 20X because their price was so low.

The Brock Purdies of the World.

Correct.

Correct.

So what's also interesting, though, is Brock Purdy

kind of starts to flourish during the season, but his, the, the premier product is Prism, right?

Prism football, which is made by Panini.

Right.

And

that rookie card wasn't out yet.

So then he gets injured.

Then the NFL ends, the season ends, right?

And then Prism comes out.

So not to say his cards took a hit, but if those cards had came out pre-season and then Purdy went off, he would have had a 10 or 20X for sure.

You would have had $5 cards that become $100 overnight, right?

Have you seen people make money just flipping sports cards?

Absolutely.

Those margins, though, you have to be really, really good.

So, when we first met years ago,

I probably started buying slabs.

And a slab is just you rip a pack of cards or you buy a card on eBay and you send it to this appraisal company called PSA, Professional Sports Authenticator, and they'll give it a grade out of 10.

One being the worst, 10 being the best.

10 is flawless, right?

They called a gem mint 10.

So back then, if you bought a $100 card, you'd have to grade the card for $20, $30, $40, right?

So your investment is $130, $140.

And if you get that $10, you're usually 4Xing the amount you paid for the card.

Wow.

So now $100 card went to $300 or $400.

And the people who were submitting as the boom was happening crushed.

We're talking about not printing money, but

an incredible returns on your money.

Luca Doncic, for example, I was buying his rookie card for $150 at the time.

The grading fees had gone up because there was so many people submitting cards to this appraisal company, right?

I'm in the card for $150 plus $75 to grade it.

So I'm in the card for $225.

I submit 10 of those, right?

Now five of them come back and I get a PSA 10.

Now I've got them.

Now I can sell them on eBay, right?

Or wherever I want to sell them.

I'm watching the market go and those Luca Dancha cards that I was in for $225 went all the way to $2,000.

Wow.

And I had five of them, right?

The rest of them were nines, which were selling for $400.

Damn.

So even the nines.

That big a difference for you, nine and ten.

Yeah.

Yeah.

Now, now, now let me be transparent.

I didn't sell my cards at that $2,000 peak.

The peak of Luka Doncic was when he hits the three over Kawhi Leonard in the playoffs

in the bubble, right?

So I probably cashed out a couple at 900, a couple at 1,200.

So either way, like I 5X'd my money on those cards.

Then I also had the PSA 9s.

So like I'm happy.

But then you watch it go to two grand and you're like, oh, I'm an idiot.

Talk to anybody who's

at the very top.

It's so hard.

It's impossible.

It's impossible.

It's the same with crypto.

And if you're trying that, like that is a stressful life for sure.

You know, like that's anxiety all the time.

But if you get good at...

you know, noticing patterns on a graph and you're like, a 2x on my money is good.

Right.

Or a 3x on my money is great.

Like, cash that out.

Right.

Take your profits and then figure out the next guy.

So, can you, your question was, can you make money flipping cards?

Absolutely.

It's just,

it's,

it's kind of like scouting, right?

Like, if you're a professional scout and you know a guy, if you knew Purdy was going to be the guy, right?

Like, or you know the next basketball player is going to be good in two years, you could invest 10 grand in his rookie cards, right?

Go get him graded, right?

And let him sit in your closet for two years and then he pops.

Right.

Right.

Like, that's how you invest in cards.

Right.

And you don't, you don't even need to grade them.

You could, they could just go up ungraded.

But there is that, you know, that three or four X factor to a PSA 10 as opposed to an ungraded card.

And the reason a PSA 10 is so much more valuable, first off, there's a grading fee, right?

So like it has to jump at minimum the grading fee, right?

But also,

there's less, if there's 10,000 of a particular rookie card printed, there might only be 500 PSA 10s.

So there's only 500 PSA 10 rookies.

So it's all supply and demand.

And that's why one of ones are worth the most amount.

Because to a collector, it's a flex.

It's like there's only one of this card in the world.

So there's a Luka Doncic, they call it a logoman.

They take the logo out of the jersey, out of Luca's jersey.

They put it in a card.

Lukas signs the card.

Wow.

Right?

Really cool.

But then there's only one of them made.

Because there's only one logo on the jersey.

That thing sold for $4 million.

Wow.

Holy crap.

And somebody just pulled that out of a random pack.

So that's called a national treasures box, and that's a four, five, six, seven thousand dollar box.

Right.

But you don't know what's in there.

You have no idea what's in there.

Have you opened any of those?

Oh, yeah, for sure.

Wow.

So it's not something that I would enjoy personally to rip because, like we said,

you have to have a lot of cash just lying around to play that.

To open $5,000 boxes.

So it's way different than going to Target and opening the $20 box.

But also the reward is

way bigger.

But that's a great example about why that $20 box, because the person who's buying that $20 box is going to get the same proportional reaction out of that person who can afford the $5,000 box.

100%.

And if you're spending $5,000 on a box and ripping them consecutively, I mean, $4 million is probably nice, but...

You've probably got a couple million.

Probably.

So

it's definitely, like you said, there's that rush and you're oh i feel good but if somebody buys a 20 box and hits a hundred dollar card like that's a come up for somebody yeah who might be a local kid or or somebody who's you know works uh you know maybe like um

a minimum wage job now they their their hobby is you know what i'm gonna buy some cards that's what i like to do and then boom you're up 5x on your money so do the law of averages work out like if i just sit there and i buy boxes all day am i playing the lotto or it will the law of averages eventually make me a return on my investment?

Listen, there's a lot of work that goes into this, right?

So

there's different strategies, right?

And I think that when it comes to sports cards,

there's three components, right?

And we just went over one, which is investing, right?

So the investing portion of that is if you really believe in a draft class, right?

You've got a lot of quarterbacks who are about to get drafted in

this year's draft class in the NFL.

But, I mean, think about 2020.

You had Joe Burrow, Justin Herbert, Tua, and Jalen Hurts.

Now, three of those dudes are like

everybody believes in them, right?

Jalen Hurts just got paid.

$250 million contract.

Highest paid player in the history of the NFL.

What?

Yeah.

Five years, $255.

Right.

Wow.

And that's, and Joe Burrow has been in the Super Bowl.

And also, Justin Herbert was supposed to be the best one of all three, right?

After Burrow got injured.

So you've got three really big names.

That draft class, long term, if one of those guys is the next Patty Mahomes, let's say, right?

You could buy sealed cases of 2020 Prism Football, not even open them, put them in your closet, and the price of that box will just slowly mature, right?

That's like a, I compare that to real estate, right?

It's a safer play, right?

You're not going to, it's not sexy, you're not going to have two or three extra money, right?

Now, if we want to go into the, so we just talked about investing.

That's component one.

Component two is,

so we just talked about investing.

That's component one.

Component two is collectors, right?

You're just buying cards because you love them, right?

Like you're buying a card and you want to, you know, increase your collection.

Maybe you buy, sell, trade like here and there.

Maybe somebody you don't love anymore or somebody loves a particular player and they have a cool card you want to trade for.

And then three is that like adrenaline rush, right?

That's where it's.

the most similar to gambling.

Now, it's not gambling because you're buying a physical product, right?

Like if I were to bet tonight that, uh, or this weekend that LeBron James is going to beat the

Grizzlies minus one, I put $100 down, right?

Grizzlies win.

That money's gone.

Now,

I could put $100 down on a pack of sports cards, pull five cards.

Oh, man,

I'm down $100.

Guess what?

That rookie two years later,

wow, he's good this year.

Now he's worth $50.

I got $50 back two years later.

So that's what's cool about this as opposed to gambling and what makes it unique is that you could potentially get a return on your money a couple of years later based on player performance, which I think is really cool.

That's cool.

Right.

So

back to your question about law of averages.

I personally am not sitting there like ripping back-to-back boxes to make money.

I love sports cards and I do it as a hobby.

I do it as a collector.

Like, oh, let me rip a pack and see what I can pull.

Right.

But majority of the cards that I buy

are Kobe, LeBron, Jordan, Brady, right?

Because, again, like real estate, those guys have a legacy behind them.

They're long-term plays.

They're not, they might go down a little.

They might go up a little.

Listen, when Michael Jordan had the last dance documentary that came out, his cards went ballistic, right?

So there's little moments in time that can increase that, but I look at that as a nice safe play over time.

And what I personally recommend to everybody too is for Kobe, for example.

Kobe's autographs are set, right?

The amount of Kobe autographs that exist in the world, there can't be any more.

Now, some of them remain in sealed boxes, but if you can buy a PSA 10 Kobe Bryant autograph, right, that's numbered less than 50, less than 25, like I like something that's even less than that, right?

The lowest number possible.

So, you know, I was at at the National last year, which was in Atlantic City.

Yeah.

And it was cool.

Gary Vee set up a little booth.

And he was selling his V friends.

He has digital, but he also has physical cards.

Zero cool cards.

Yeah, yeah, yeah, yeah.

So he's selling those, but he's also got, he's a collector, right?

He's got Jordan, he's got Kobe, and he's got, yeah.

So I walk up to him, and we're just kind of like chatting, and we do a deal, right?

And I buy a LeBron, and I bought a Kobe from him.

And I bought an on-card Kobe.

And on card means Kobe Bryant could have been sent 100 stickers, right at his house.

He signs every sticker.

He ships them back to the manufacturer.

They put them on the cards.

On card means they shipped him cards and he held the card in his hand, right, and signed it.

So to a collector, that's more valuable.

It holds a higher value than a sticker auto.

So

Gary Vee has an on-card Kobe auto out of five.

And again, there's only five of these produced.

Kobe signed it.

I saw that.

I'm like, I'll buy that from Gary Vee, right?

That's a good long-term hold.

And and also, like, it's a good piece of content, right?

Doing a deal with Gary Vee, yeah.

People, you know, I was like, oh, I think people will watch this, but so I kind of two birds with one stone and that, where I got this cool piece of content, and also I've got this card that I think has a long-term value to it, right?

Right.

So, how much was it?

Uh, I think

now you got me curious.

I think it was like six or seven grand card.

Wow, yeah, is that the most you spent on a card?

No, really, what okay, do you, what is the most you spent on a card?

Um, I have a couple in this range, but the card that I spent the most on and filmed, actually, it's called the Kurusawa.

It's a one-of-one Star Wars card.

I wanted to touch up on Star Wars.

Yeah, and

it's got the Seven Jedi, which is

it stems from this story.

So George Lucas,

George Lucas names the

or excuse me.

Let me restart.

George Lucas built the Jedi around this Japanese tale.

And I believe it was called the Seven Jedi.

You can fact-check me if you have to.

But the seven, or excuse me, the Seven Samurai.

The Seven Samurai.

Excuse me.

I said the Seven Jedi.

So the Seven Samurai.

And then this incredible artist, Randy Martinez, draws inspiration from that as well.

And he creates the Seven Jedi, which is the Kurusawa.

So the cool thing about this card is you have Anakin Skywalker on the, and they're all like wielding their lightsabers.

Anakin Skywalker, Yoda, Obi-Wan Kenobi.

And and I'm talking about Ewan McGregor and Hayden Christensen.

So there's, you know, these act, it's not like a cartoon, it's, it's their faces attached to it.

And Samuel L.

Jackson, Mace Window are all on this card.

And it's a one of one.

And the reason I was drawn to this card was,

again, back to markets.

You know, we're watching graphs, right?

I'm watching the Star Wars cards.

This box came out at like $120, right?

Nobody cares about Star Wars.

My buddy comes up to me.

He's like, yo, you got to see these Star Wars cards.

They're really, really cool.

And I'm like, yeah, whatever.

Two months go by.

Finally, I look at them.

I'm like, wow, these are nice.

These are like really well-made cards.

Like original artwork, really, really beautiful.

So now I start to rip some boxes.

Now, they came out at $120.

They're already up to like $200, right?

And this is like three or four months from release, which isn't...

peculiar in the sports card market.

Like if a box gets hot and people are paying, you know, paying more for it, you can up the price a little bit, 10 bucks, 20 bucks, 30 bucks, right?

So I'm ripping these cards and I'm like, this card is incredible, this Kurosawa.

Like it's gorgeous.

And remember, they make a one-on-one, they make a one-to-five, a one-to-ten, out of 25.

And then I'm checking prices on eBay.

And every couple weeks, the price of the box is going up 50 bucks.

Right.

And then the price of the cards,

this one card, the Kurusawa, is going up.

Whoa,

this is weird.

So now I'm like, Okay, I'm noticing patterns.

I think I'm going to start buying some of these cards.

So I'm buying them and they're $100, $200, $300.

But they're still every week, they're going up.

The box is going up $25.

The box is going up $25.

I can't find sealed cases either, which is very, very unusual for me.

Like, if I make some calls, some guy might try to bang me out on a price, but I can find the cases.

Like, I can't find these cases anywhere.

So I'm like, there's no cases.

I can't get them.

I can't source them.

And the cards are going up in the market.

I'm like, this is, this is going to explode at some point, right?

So

I find the Kurusawa.

The one of one gets hit.

I hear about it.

My buddy, I didn't know him at the time.

He's my buddy now.

His name is a great curator, Dan.

Buys the card at the Dallas card show for $5,000,

right?

And I'm like, damn it.

I would have bought that card for five grand, you know?

Yeah.

Anyway, fast forward two months.

I'm in Del Mar, Del Mar Union Marketplace card show right by San Diego.

I walk into the show.

We shoot this intro video.

I'm like, it's the NBA playoffs.

I'm like, okay, guys, I'm going to buy a Steph Curry or Jason Tatum.

I'm going to, I'm basically going to gamble on a guy and see if we can hit big.

I'm going to spend 10 grand on a Steph Curry, right?

And the whole point of the YouTube video was to find a cool card on the floor and then purchase that card.

As we're walking in, somebody's like, yo, the Kuru Sawa is here.

All right, I got to see it.

So we walk over, I'm talking to Dan.

And again, I'm not really, I don't really know him at the time.

And I said, oh, can I see it?

I'm looking at the card.

I'm like, wow, how much do you want for this thing?

He's like, ah, well, I just got offered 10 grand and I passed it on it.

Now, remember, he bought this card for five grand 60 days before.

And he said, no, I don't want that.

And I'm thinking in my head at the time, I'm like, he wants 50 grand for this card.

Like, that's what I think.

You think he's going to hold on this card.

So I, you know, just go,

well, what do you want for it?

He's like, oh, it's got to be something crazy.

What's crazy?

Right.

Yeah.

It's like, 20 grand.

And I'm like, wow, I can get this card for less than 20 grand right now.

Like, that was the first thing I thought, right?

Okay.

Keep looking at some of his stuff.

He likes to, he collects a lot of non-sport.

So like WWE, Mike Tyson, PMG.

Okay.

Just stuff that isn't, you know,

as

sought after.

He does a lot of unique products, right?

So a lot of Star Wars stuff.

And I talk with my team.

I'm like, I'm going to try to buy this card.

We're going to reroute this video right now.

Screw Steph Curry.

Screw Jason Tatum.

Like, I want this card, right?

So I'm like, listen, man, I'll give you 13 grand for that card right now.

And he's like, $19.

And then we go back and forth.

We settle at $16.50, right?

And we filmed the whole thing, right?

So at the time, it was the biggest Star Wars purchase of any modern card.

Wow.

And we got, and we filmed it.

So we put it online.

And now the sales go even crazier online right so now that box today that 120 box is 800 whoa wow yeah that's crazy 8x yep and it and it's 6x in about a year right

so

i can barely get my hands on that product and like i said you could probably find some loose ones for like six to seven hundred but you know when when we buy boxes like we got to make a couple bucks you know i've got a team of people in la i got rent i got insurance i got all this stuff right so if we buy a box for $700, we got to clear at least $100 on that box, right?

Yeah.

So,

but again, these boxes are not easy to find.

So I buy the card $16.5.

And now I had seen this

documentary.

It was called The Last Leonardo, right?

And I don't know if you guys are into art, but I highly recommend.

I'm not even into art, but I highly recommend watching this doc.

So

in like 2009 or 2011, this Leonardo da Vinci painting like pops up in Missouri that nobody had ever seen before.

And everyone's like, that's not real.

There's not like a Leonardo da Vinci painting just laying around in Missouri, right?

So anyway, this curator from New York, he examines it.

He's like, I think this is real.

Puts an offer in on it.

I don't know if he paid a million bucks or whatever he paid.

Brings it to New York.

Now they have all of these.

World-renowned artists and the Metropolitan Museum of Art, all these people are looking at it.

And basically, it's like going back and forth.

Is it real or is it fake for years?

Years in Manhattan, right?

Ultimately, they're saying, no, no, no, this and that.

After four or five years, they decide, this is real.

Wow.

Right?

And they're examining the wood that, like, Leonardo da Vinci paints on this type of wood only.

Like this type of tree bark.

And he makes this types of strokes with his brush, right?

That's crazy.

That's how granular they're getting with the examination of this stuff.

So

they're in this documentary.

They're now

the art has been shipped to New York.

They go over it.

Everybody agrees, okay, it is real.

Sells for like $70 million.

And again, I might be off on some of these numbers.

It gets sold.

And now it goes on a world tour and it goes to the Louvre.

right and it goes to france and it goes to england and it goes all over the place just on display right

and

eventually that and the thing is not for sale, right?

They're just putting it on display at all these different museums, right?

And the guy who owned it, and I think it ends up going back into like a storage unit for two years, and then it resurfaces, ends up selling for half a billion dollars.

Wow.

Jeez.

Because that tour helps the valuation immensely, right?

Right.

It's insane.

I mean, the longer something hangs in the Louvre, the

Smith Sonyan or anything like that, you're basically by the day jacking up that value.

So what you just said, I looked at that Curusawa that I bought and I said, I'm I'm going to put this on a necklace and I'm going to wear this to every card show.

And guess what?

It's not for sale.

I had no intention of selling that card, right?

Now,

fast forward, one of my buddies

who pitched fanatics on the idea of acquiring all these licenses and really purchasing tops and panini and all this stuff and getting into the market, big Star Wars fan.

He sees the video, right?

And he thinks that I'm just some, you know, pump and dump scumbag, right?

Like trying to trying to boost the market up, like sell my card.

And finally, I meet him, and we're like nerding out about Star Wars movies for an hour or two.

And he's like, so how much do you want to sell that card for?

I'm like, oh, this isn't for sale.

Oh, right.

And again, I used it as that marketing tool.

Right.

And ultimately, that's what led me to the relationship I have with Topson Fanatics today, right?

Because of that necklace.

Wow.

So it's like, what is that worth?

Yeah.

Right

now,

two months ago, this is an even cooler story.

Some guy who watches our streams, I think it's,

sorry if I name your Instagram account wrong.

I think it was 26 Card Collector or something.

I hear, and I don't know him at the time.

I hear that he bought the Yoda 101 Super Factor from the same set for 26 grand.

Wow.

And I'm like,

because if you analyze that market of the Kurosawa cards, like every Kurusawa card is worth more, significantly more than every other card.

Okay.

So now we've established another sale of a Super Fractor in that set that is more than what I paid.

And a less valuable card than what you have.

So it's probably worth like 50K by now.

So I'm not telling you guys the value of the card, right?

But what I will tell you is that a PSA 10 of an out of 50 of the Kurusawa sold for $4,000.

Wow.

So you do 4,000 times 50.

Jeez.

Yeah.

Right?

And again, I'm not saying that's the value of the card.

And sometimes one-of-ones don't trend on that exact scale.

But also, sometimes they go ballistic and go way over that scale.

So Lewis Hamilton, famous F1 racer, his rookie card debuted like two or three years ago.

The same weekend I bought the Kuruzawa.

He had a PSA 7 rookie card, Super Fractor.

Take a guess what you think it sold for.

Lewis Hamilton rookie, PSA 7.

I'm guessing 10 grand.

$1,000.

$900,000.

Oh, my God.

Wait, what?

$900,000.

I mean, he's the greatest F1 racer of all time.

It's his rookie card.

They've never done something like that for F1 racers before.

He's also the only, you know, black F1 racer that's ever had any sort of success at that level.

Like, he is the unicorn of F1.

That makes sense, Harry Mountain.

100%.

And the way that I looked at that was: if this Lewis Hamilton card sold for $900,000, if my card sold for one-tenth of that, I'd be pretty psyched.

Yeah.

It's a good ROI.

And all the branding you got and the deals.

Right.

So, listen, I somehow, through this whole process, remember, this is Dapp Sports.

I've become like the Star Wars guy.

Yeah.

You know, which I don't hate because I grew up, listen, I grew up watching Star Wars.

The VHS tapes were in my grandma's house, and I would pop them in, and I'd, you know, get away from the family and watch Star Wars.

We'll wrap it up on this.

What do you think of the new Star Wars movies?

The new Star Wars movies, I was super disappointed in the I like the honesty because I feel the same.

Yeah, in episode nine, I thought it was like just, it was literally the same movie.

They made the same movie again.

Yeah.

Orphan child saves desert planet from death ray.

Yeah.

It was disappointing, man.

It was definitely disappointing as a Star Wars fan.

But at the same time, you know, Mandalorian, I love.

So you got to take the good with the bad, and it's unfortunate that they kind of screwed up those last three episodes.

But they just announced at Star Wars Celebration in London.

There are three more movies.

So, you know, hopefully one of them hits, and some of the Star Wars fans are not happy about it.

But we'll see.

See what happens.

Any closing thoughts where people can find you?

Yeah, you can find us at Dapp Sports.

Our biggest channel is TikTok, YouTube,

Instagram, D-A-P-P-Z Sports.

If you want to rip sports cards or if you want to rip Star Wars cards,

come on down to our live stream.

We're pretty much live streaming 24/7.

Yep.

You heard it here, guys.

Digital Social Hour, Sean Kelly out.

See you next week.

Peace.