Travis Lubinsky On Partnering with Marcus Lemonis, Getting up at 5 AM & Daymond John | DSH #202

28m
On today's episode of Digital Social Hour, we sit down with Trav Lubinsky to talk about the growth of Flex Watches, what he learned from Marcus Lemonis & Daymond John and why he gets up at 5 AM every day.

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Transcript

What was it like on the real world?

Made him a website, had a launch party, and then we launched a Blue Watch for Suicide Awareness.

And that was all on the real world.

So I and my brand and Trevor got integrated into the season organically, literally building and launching our brand.

And when that aired, we did over a million dollars in sales.

I never ran an e-comm store.

Didn't even know how to track inventory on Magento.

Didn't have shopping buyers like hosted on a Google Sheet.

Welcome back to the show, guys.

I'm your host, Sean Kelly.

We are on the digital social hour.

Today, I got a great guest for you guys, Trav Lubinsky.

How's it going?

I'm good, bro.

Thanks for having me.

Yeah, man.

It's been a while.

What you been up to?

Working.

Just staying busy.

Yeah.

Focused halfway through the year.

So I want to finish strong.

Yeah.

Flex watches, right?

Yeah, that's the primary

main focus.

So how did you get in the watch space?

Because that's a space where it's competitive, right?

Yeah, it's definitely a competitive market.

We started in 2011.

And so it was definitely a unique time.

for a direct to consumer.

Yeah.

Not a lot of people were doing watches online.

Right.

And it was something unique.

and my background is in manufacturing because i was printing t-shirts so at the time i was sourcing products overseas and i personally wanted to create something cool um and then my co-founder actually found a watch that was like interchangeable and rubber and he came to me with that idea and was like can we make something like this i'm like yeah yeah one thing led to another and 2011 the trademark flex was available um and the watches are flexible so we came up with the idea and then you know at the time live strong bracelets i remember those were very popular those are popping And all these other charities started like having different color silicone bands.

Yeah.

And I started making them for other charities and doing promo products.

But then I was like, dude, what if we did different charities with the watch bands?

Yeah.

And that's kind of how it was born.

So each color represented a different charity that we partnered with.

So it's slightly different angle.

Wait, so you literally trademarked the word flex.

Yeah.

We have a trademark for the four-letter word flex and

jewelry and accessories.

Wow.

Coded metals.

So no one could put flex on like a watch or a ring or anything.

A ring could be considered like non-competitive.

Okay.

Even though it is jewelry, but it's more in like precious metals and coated.

So the way trademarks work is like you actually have to be able to protect it and prove that they're affecting your sales.

Okay.

So it's a big battle to actually protect a trademark, especially with a generic word.

But the fact that we got the word flex for watches.

That itself is a flex.

You got the trademark flex.

Before the word flex was synonymous with flexing, it was just like flexible.

And we were like, flexy?

And we're like, oh, you didn't even mean it in the way it's used now.

No, not at all.

I wasn't playing it.

And then eventually we parted with Tyga and did a collection with him.

And it was all like, oh, Tyga flexing his new watch.

And I was like, this is crazy.

How'd you get in touch with him?

Through a mutual contact.

That dude's in business.

Yeah, he does pretty well, man.

He's really good at marketing himself for sure.

And it was like the post-Rack City days when we were introduced.

Yeah.

I met his first come up.

Yeah.

Because he had like a little revival a few years ago.

Definitely.

Early on, like 2013, we partnered.

Yeah.

Or 2014 timeframe.

So, yeah, that was a cool little story.

I met him in a studio and he was making music, getting back into music, and he had a song with Bieber called Wait for a Minute when Bieber was a little reckless.

Yeah, yeah, yeah.

And so we just started talking about manufacturing clothing and stuff like that.

And I started helping him with his clothing line.

And then we partnered on the watch company and did a Last Kings collection of watches.

And it was right around around that time frame.

So we integrated it into the music video with him and Bieber.

Wow.

And it got like 150 million views.

That was like YouTube pre-like IG, you know?

That's sick.

So what would you say your strengths are?

Is it the supply chain side of the business or the marketing?

So, I mean, originally it was the marketing.

We were just trying to figure out how to make the watches and we couldn't make enough of them, you know, and I couldn't land them.

And there was always like logistical errors.

But my brother actually helped me out a lot with that.

And once we started streamlining the process of designing and manufacturing watches, we started figuring out how to source components better and how to like, you know, ship better on the water versus the air.

So once we got the logistics down, took years.

But now we actually make watches for other people because we have that process down.

We produce for like WWE and, you know, large companies that need custom watches.

Yeah, you've been able to work with the biggest brands like WWE, Star Wars.

You got some advice from Damon John on the licensing side, right?

Yeah.

You know, right after I started working with Tiger, like around the same time frame, Damon and I were working on a watch together called the Mogul Watch and he wore it on Shark Tank.

Wow.

So like very early on, I was on set of Shark Tank.

That's crazy.

Putting watches on Damon John that said mogul.

And like we didn't really fully understand how that would play out, but I got into licensing and he showed me how that worked.

He introduced me to.

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WWE and hot topic.

So I started learning.

And so eventually when I was working with Marcus Limonis, I had the opportunity to like approach Disney for Star Wars because they bought Lucas Films.

Yeah.

And like Universal with Minions.

So those were slightly different than manufacturing like white label watches.

Yeah.

Those were us marketing.

So it's kind of like we took our ability to design and manufacture unique watches for say Star Wars, but then we marketed it in the launch of a Star Wars film or for like, you know, May the Force be with you.

We would have different collections.

Right.

And so that was fun.

And it was a really cool way for me to build the brand.

Yeah.

People are like, whoa, I saw a Minions Flex Watch.

I'm like, yeah.

That's so cool.

Cause those are legendary brands that people are passionate about.

So to be able to work with iconic IP like that is insane.

Yeah, I think licensing, like a lot of people don't understand it.

There's like the licensor and the licensee, but like I would license it from these large companies.

And what you do is you pay a royalty.

There's a fixed amount that you have to pay up front.

But once you hit that royalty, it's just a percentage of sales and you typically can hit that.

You just have to take a little calculated risk.

Yeah.

Yeah, I dealt with this with, ironically, colleges are all owned by this one company.

Did you know that?

Licensing?

Yeah.

So you got to pay them like

a percent of all your sales and stuff.

And then like activation up front to use the field.

Yeah.

So it's just like that, but they're the biggest brands in the world, so they can charge the most.

Yeah.

But it's cool.

What was it like going on, The Profit?

That's one of my favorite shows of all time.

Marcus is, you know.

He's an OG.

Marcus is an OG, man.

That was a really cool experience for me.

I was at a tough point in my life.

I had credit card debt.

My company wasn't doing so well.

It was right around the time that the algorithms came on.

Things started changing for us.

You can't just post on Facebook and Instagram anymore and make thousands of dollars.

So I had to start finding other ways to drive traffic.

And that was a really cool opportunity just to learn.

So we went on the show in 2016.

Then Trevor and I, my co-founder, we sold the company to him.

And I stayed on the show to help other entrepreneurs kind of go through what I was going through, not just in business, but like mentally.

um and it really helped me being around you know proximity of being around a billionaire helps you a lot yeah um and through building that relationship with him and becoming friends with him i just saw how he was and dude would like text me like three in the morning and i'm like wow this is crazy yeah but you know it's like six in the morning for his time um and i used to wake up at like 9 a.m yeah and i was like this guy's up early and i just started learning and i started seeing like he's always sober he's always in control of the room when he walks in he's got frame control right and so like just seeing that naturally and just getting like that emotional intelligence from him helped a lot and it kind of got me on a different path to like helping entrepreneurs and like taking care of myself yeah you know what i mean and now you get up at 5 a.m right and you work out you're crazy i did the same thing i mean it's just it all started with i was really stressed you know around that time going on the show and i was a little overweight i was like put on like 50 pounds because i was just eating all the time and stressed out right um

so first i stopped drinking i stopped going to the nightclubs and started chilling at home and started working on myself.

And then I started waking up earlier and earlier and going to the gym.

And it's like those two things hand in hand basically started helping me a lot to the point where like it built confidence.

It started helping me mentally and then financially.

It started really changing things for me.

And you still do that to this day?

Yeah, I was up at 5 a.m.

before I jumped on the plane today.

Brahma.

So you literally worked out and then hopped on a flight?

Oh, for sure.

Yeah.

I feel so different when I don't now because it's like, it's just part of my routine.

Yeah.

You know, it's all mental, bro.

It's just like getting ready for the day to crush it for me.

So like when I'm able to be up, see the sunrise, work out, hear the birds chirping, hear the animals, and then like, then the neighbors start coming out.

Maybe you start hearing the cars.

And it's just like, it's a different experience.

And for me, between like, say, 5 and 6.30, I work out and go whatever, running, swimming.

But after that, I'm ready to go.

And like, most people aren't even at their desk ready to go for a couple hours.

So that like deep work that I can put in and get super organized.

By the time my first call hits or my daily stand-ups at like 9 a.m., I'm like ready to go.

And I don't eat till like noon, so I get like a solid work day in before lunch.

Yeah,

you fast in the morning, yeah.

I just

feel better.

Yeah, I do it too.

I just don't like eating and being like once I eat, it takes me like 30 minutes to get back into work, and then I just don't feel as sharp.

The way I eat, yeah, for sure.

I'd be going hard, man.

You love to eat.

Oh, my God.

I love to watch you eat.

Dude, this wind buffet right next door like eight plates last time my record's 13 but i wouldn't recommend that to anyone that's insane yeah i don't know where it goes i don't either i mentioned my my blood test with uh 10x health and they said they've never seen a metabolism that fast

yeah it's pretty like it's crazy i burned 3 500 calories a day just you know you did the full like blood panel thing and the like the genes and all that yeah so if i don't eat more than 3 500 i'll lose weight wow and that's like a good amount of food plus i do like basketball and stuff.

So I actually, I was reading something this morning.

Zuckerberg eats 4,000 calories a day.

Wow.

Yeah.

That's a good amount.

I think because he's like training and stuff, but he's also like working all day.

Yeah.

But he also like mentions that he eat pretty food too.

Just to eat calories.

I was like, interesting.

Yeah.

You'd think he'd be on top of like the health stuff.

Like the most optimal thing ever.

I mean, who knows?

I just saw an article, but like it was saying that he ate like McDonald's and stuff.

It's hard to believe that stuff.

Like, come on.

You hear this stuff about like Warren Buffett drinking Pepsi or whatever.

It's like, that's got to be cap, bro.

Bro, and he goes to the McDonald's drive-thru every morning.

Come on, spends like $4.

Yeah.

You're just pushing a stock, bro.

Come on, now.

Yeah, seriously.

So you maintain that friendship with Marcus.

You even went to his wedding.

You went to yours.

Like, I feel like he doesn't really do that with other people on the show.

Yeah, we, there's a small group of us that are more like family, right?

And Marcus, yeah, he was getting married in LA and he invited me and my brother.

We went out and spent time with him and his close family.

And to be honest with you, over the years, he became one of our close friends.

You know what I mean?

Because he helped us so much financially.

Yeah.

So, you know, from there, you get along pretty well with someone who he's not looking for anything from us.

Yeah.

I mean, when you have the ability to make other people money, it's a powerful skill.

Yeah.

And my brother still works for him.

Wow.

I, when the pandemic started, we filmed an episode called The Inside Look with the Profit and kind of announced that I'm buying the company back.

So I left the company and or I didn't leave the company, but he took control of the company.

Right.

We did an asset transfer agreement.

He set up a new LLC and I ended up buying the LLC.

So now I have the IP, which is why you see me working on Flex again.

Yeah.

So why, what were some things he specifically taught you that you implemented in the business and it just helped a lot?

Processes.

I mean, just seeing how he broke everything down into simple processes.

And then from there, I took my own like, let's put this in project management.

Let's get this into tasks.

And it helped me stay organized.

And then I grew a team.

I'd never really grown a team like that.

I had like a small team with Flex and my partner.

But we, he, we got an office and he told me to start hiring people and we started filming there.

So, through that process, I like learned basically how to build an agency, how to help failing businesses, and really pay more attention to like the PL.

Like, I didn't always want to look at the PL.

Yeah, it's a scary feeling sometimes.

And so, like, when you're there all the time, it's like, oh, let's look at the PL.

Let's look at the balance sheet.

And then you have a controller in the office and he's sending you statements.

And you're like, oh, okay.

And like without realizing it, you're learning so much and you're getting structured.

So when I went on my own in 2020 to start my own portfolio and start working with my boys, it was like, okay, I'm going to bring this level of structure.

I'm going to make Asana boards and clickups and all that stuff and like build out project management.

It was Asana then and now it's clickup.

Nice.

Clickup's huge.

Huge, yeah.

And I work with them as well.

Like they're good guys.

They make clickup watches.

Yeah.

You know, promo and just really good guys and they built a dope product.

Yeah.

So I know you went through some traumatic stuff, right?

Some mental health stuff.

You lost your business partner at 34.

What was that like?

Yeah.

I mean,

failing sucks, but it's part of life, you know?

And I feel like for me, it's part of my story.

And so in the moment when I was going through a lot of these things, it was really hard for me.

But now that I look back, like it was...

the personal growth.

You know, it was like, man, I saw myself on TV and I was like, I got to lose weight.

Right.

You know, and this is the first thing I was like, I got to just like like get how heavy were you

I was like almost 220

I'm 180 so that means you were 40 more pounds I mean yeah and right now

probably like 175 nice yeah so it's it's a big swing you know yeah it's huge

I think and on to the business partner side of it like that was just that was a tough scenario for me just all around because We had already sold the business to Marcus and Trevor was his name's Trevor.

He was helping build a nutrition company that was super successful called Nutrient.

And he was a creative director there and like doing his thing.

So we were just both busy.

We didn't get to hang out as much towards the end.

And then we were going to hang out.

We were trying to meet up.

And then he had a heart condition.

The next thing I got a phone call from his phone.

And I was like, oh, what up?

And

one of his friends, one of my friends, is on the other end of his phone and basically told me he had passed away the day before.

It is just, it was just bad timing for everything.

I mean, there's never good timing to lose someone.

But that was just really emotional and hard, I think, just like not just on me, on just like everyone, all of our friends, like the whole flex team.

And really just had to figure out like, what is the new direction?

Cause he was like the creative guy.

Wow.

You know, and so having a new direction and even doing what we're doing now, it's like doing it without him, but also we had those vision boards.

Like we were on the profit together and on the real world together.

So we have all these cool content of us working together.

Yeah.

And like I get to, I watch that that stuff sometimes.

I'm like, this is crazy because I feel like I'm back in that moment with him.

And then I'm like, that was what was on our mood board 10 years ago.

And I'm doing it now.

So it's kind of cool to like live out the vision.

And that's part of the reason I want to be in control of the company.

Yeah.

Because I want to be able to like.

tell that story you know it's unreal man what was it like on the real world

that was in 2011 yeah um that was the really the beginning of flex watches like how we launched to the world um but it was fun i mean being in your 20s and being on reality reality TV, living in San Diego,

um, and then telling the world about my brand.

It's just a crazy story.

I mean, I'll quickly tell it.

Yeah, so Trevor and I were trying to figure out a way to sell watches.

We bought a thousand and we only sold 200, so we had 800 left.

We're like, what do we do?

Like, is this company even going to be a thing?

Like, let's just get rid of these watches.

Yeah.

So, we set up a fundraiser at the church in Irvine in Orange County.

Um, and we said, if you buy a watch, we'll feed a child.

So, we set up a booth and we sold 800 watches and we ended up donating that first day, I think, $8,000.

Wow.

So that ended up being over 15,000 meals for these kids in Rojo Gojomez, Mexico.

And I was like, wait, what?

So we went on a missions trip.

We went down there.

We saw what we were going to be doing, which was helping build a community center and then help these kids because they were all skipping breakfast.

You know, cooking was done over an open flame.

They didn't have access to running water.

So immediately we're like, well, we can create major impact.

And this is really cool.

So the day we were coming back was a Saturday.

We were in the car talking like, dude, how can we tell this story to the world?

This was super cool.

Tom's is doing one for one.

Nike's doing this thing with Livestrong, but no one is doing this like watch company that has different causes and gives back.

And look at this impact we just made.

Like maybe we have something.

Right.

And we had two watches.

I had a pink one and a blue one on my wrist.

And we came back from Mexico.

We had no inventory, nothing.

I'm like, let's get food.

I'm starving.

And let's talk about what we're going to do.

We go into this place called Miller's Field, sit down to get food.

I look up.

There's a boom mic, lights, kids are sitting.

Ends up being a shot of the real world.

It was their first day there.

Oh, wow.

One of the kids was affected by suicide, starts talking to Trevor, telling him how his members of his family committed suicide.

He wants to raise awareness.

So we ended up literally 40, fast forward 40 days.

We built the kid a charity.

made him a website, had a launch party, and then we launched a Blue Watch for Suicide Awareness.

And that was all on the real world.

So I and my brand and Trevor got integrated into the season organically.

Wow.

So it wasn't even scripted.

No, no, no, no.

It's not a non-scripted show.

And the camera crew crew and they don't talk to the team.

So like everything that was happening was real.

Kids are just saying, hey, what's going on?

What's your watch company?

And then they invited us to the house right away.

And we walked to the real old house on La Joy.

And then they took our IDs and made us sign releases and all that.

And that was the first interaction with them.

And the next morning we woke up.

The kid Nate called my phone.

He's like, hey, where you at?

I want to come to the office.

I was like, what?

And then production called me right after.

They're like, we'll come to your office, sign this clearance, get your landlord to sign this.

So I was like, well, this could be cool.

And then I picked up on the thing that like production needed places to shoot.

So I started calling everyone in San Diego, nightclubs, bars, restaurants, everything to get anything I could for these kids for free.

And I would then tell them, hey, I can get you this club for free tonight or I can get you this food.

So then they just start hitting me as the plug.

And then they would call me every day.

And so we went to the house every day and then they documented the process of us literally building and launching our brand.

And when that aired, we did over a million dollars in sales.

I had never run an e-comm store before.

So it was like tail wagging the dog.

Like I said, started as marketing.

We oversold by hundreds of thousands didn't even know how to track inventory on magento didn't have shopify it was like hosted on a google sheet oh this was before shopify oh it was 2011.

wow so it was before instagram any of that it was reality tv you know so it was just like tv website boom you know woke up in the morning our disk server was overseas yeah and it crashed and we lost so much money so we hit up uh this is a company called like shop tab yeah and we launched the store on facebook we were the first people ever wow and in the the first day we did 40 grand yeah so we were selling on shopify because we couldn't get our website back up for two days oh so you probably lost quarter million i mean we were doing hundreds of thousands a day oh my god that's true it just crashed but the thing is in that time that it went down we had already oversold so we didn't know oh so you didn't even have the it would we get our server back up for 20 minutes and we'd announce that it was live and we'd crash it again that's terrible it was crazy bro um and now we've never run into those issues and every time we're on the profit or on tv i'm like make sure the servers are good.

Call Shopify.

Make sure they're good.

They're like, bro, we can handle like a billion people.

Yeah, yeah.

That's the one thing Shopify, because I used to be on weird sites before Shopify and had the same issue, but Shopify never crashes.

Yeah, when we got onto Shopify, like in that same era, when you started doing the jerseys and all that stuff, it was like, wow, this is like very user-friendly.

It's amazing.

It makes it easy.

Yeah.

And people still have, like, it's even easier now.

Yeah.

So before you needed like a developer and stuff, you know, to make a site.

Now the developers all make templates and themes.

Like if you want to start an online business, there are free tools that Shopify gives you.

You can pick a theme and you can create your own store.

And there are a variety of different ways to sell physical and digital products.

So people ask me all the time, Trav, how should I get started?

Start off by selling something online and figure out a way to attract audience and then start pushing that as a value add to them.

And Shopify has been awesome for me.

I've partnered with them.

I've started teaching people.

I have like a whole...

support group of like 800 brands that are all from shopify um because it's a struggle and everyone in e-commerce wants to be able to talk to someone.

And like Shopify doesn't provide direct support.

That's true.

So over the years, like, you know, Desiree.

Yeah.

Just through that relationship with her and doing the Shopify for startups program, we started something called our own community basically called Just Startup.

And it's just e-comm startups that we just provide free support to.

Absolutely.

That's sick.

So what's next for you, Shark Tank?

No, bro.

I mean, I'm trying to be a shark, you know, making investments.

I'm looking for things to, I mean, I'm putting all my time and effort right now into my personal brand and flex watches they're synonymous with each other yeah you know and there's a couple big plays for there for me and i i really want to see this through nice um but outside of that i'm getting into real estate quite a lot more commercial or uh residential residential yeah we got a few properties um guys in sd that you've met nice airbnbing those and we started a property tech company called experientials okay so we're basically taking brands and integrating them into houses that we have whoa that sounds cool tell me more about that yeah so it started with airbnbs but then coming from my past to the real world and then having filmed in the office for the profit, I have always had to integrate products into content.

Yeah.

And so I was like, what if we use these houses for content houses and had influencers stay here?

Yeah.

But then Zach was like, well, what if we just integrate brands into the experience?

Like when you go stay at expensive hotels and then you can try all this different stuff.

And that evolved into us creating experientials, which is a platform for brands to integrate their products and activate inside Airbnbs.

And we started with our homes, but bro, we have like all the furniture in the house, whether it's like Lazoni high-end furniture, like in the living room or.

You got love sacks in there?

I don't have love sacks, but we have like everything from beds to furniture provided by brands and then CPG products.

So like even our pool, like we have a deal with Plungy Pool.

And so we have a Plungy Pool.

This is brilliant.

So you could furnish a whole home for free.

Yeah, the house is, it's sponsored, actually.

Yeah.

So they provide product, you just provide promotion.

Yeah, and we just allow real people to experience their products in real time.

We have NFC chips that you scan.

So if you're in the fridge, you scan the NFC chip, it pulls up a landing page with all the different products, and those are our affiliate links.

That's sick.

So our scale play is to be able to have, say, a thousand hosts that aren't even our homes because we only have three properties.

But like, imagine a thousand hosts and then, say, like Samsung, and they want to put that TV in a couple hundred homes.

Yeah.

And they're willing to pay for an activation fee or a placement fee.

I'm now the platform.

If you run any in Vegas, I got you.

I'll stay there for you.

Yeah.

I mean, we're actively looking in all the hot markets.

I think with Formula One, there's just like a really good opportunity for some of those brands, you know?

Sure.

It's going to be.

Just imagine that.

You come stay at like a Porsche house.

Yeah.

That's the idea.

No, that'd be cool.

Because Porsche has like a place in LA, right?

Like a raceway truck.

Yeah.

And like a, yeah, like a business park kind of thing.

We went there.

Yeah, we went there.

Yeah.

What did we do there?

I can't remember.

Dan's Mastermind, right?

Oh, yeah.

We played basketball.

We played basketball.

I busted.

Dude, I was.

I was in jeans.

I didn't know we were hooping that day.

You were the best player there.

I was I.

I mean, I wish I had my shorts.

I I would have challenged Rodman one-on-one.

I think you still gave them a challenge in the shooting class.

I was like, wait, Sean Balls?

I'm like trying to do the dribbling bills.

People don't expect it, but I got a little game in me.

Yeah, you do.

I've seen the hops.

Yeah.

So what's next for you, man?

I mean, besides, I mean, I'm doing a lot, but besides the flex and the personal brand, I think like building things that are scalable.

You know, I like things that are online, and I definitely like affiliate plays where we can provide value to the end user and get paid for that.

You know, like whether that's referral commission, affiliate commission, whatever, we both have a really big network.

And I feel like for the last, I don't know, 15, 20 years I've been trying to do this, everything's been free.

Yeah.

And I think I don't want to like monetize my network, but I do want to be able to connect people in my network and be paid by it.

I agree.

I have that problem too.

Because I just connect people.

And some of them end up doing big deals.

And I'm just sitting there like, you know, a thousand bucks would have been cool, but anything.

A quick steak dinner, a buffet.

Yeah, we got to fix that problem because we be connecting people all the time.

I do it daily and some of them end up pretty big deals.

And that's what I'm looking at is like these big affiliate and referral platforms, you know, and you can essentially, whether it be the house, whether it be e-commerce brands, I'll give you an example.

I have probably 20 different technology partners that I work with for Flex, whether it's Clavio or Shopify, TapCart, whatever.

Okay.

All these other brands, whether I'm working with Desiree in the startup community or speaking somewhere, they want to know who I'm using.

They want to use my ad buyers.

They want to use my people.

Those, that's fine.

It takes away from my resources, though.

Yeah.

And so like, it comes at a cost when my web developer is very busy doing other people's websites.

Right.

So it's like, I want to share, but like, I need to do it in a way that makes sense.

So with some of these companies like Shopify, we have our own offers now.

So like you can sign up for Shopify for a dollar and for the first three months, it's a dollar.

Oh, wow.

And that's through like my offers so that I can push people there, but then we get commission on that in perpetuity.

Smart, like clear.

Clear co is a funding for e-commerce brands.

Yeah, I upload my invoices and get funding.

And they're like, yo, I need funding.

I got this order.

It's like, cool.

Now we have our own dedicated landing page for them to go get funding from clear, but then we get commission.

And I'm being transparent and honest about it, but it's like.

No, you're helping them save money.

You deserve to get paid.

Or get them money.

Yeah.

If I'm plugging you with investors or working capital or technology that makes you money or people who can help you promote market.

I think, I mean, that's the next level of what I'm doing now.

It's all technology based, but but I think having a vendor network, you know, that I can arbitrage, like, I don't want to work forever.

Yeah.

I mean, no, I love this model because that's actually how Dave Ramsey makes hundreds of millions with his podcast.

He will refer people to really good people that can save them money with advising or whatever it is, taxes.

Yeah, I mean, to be honest, you have like the perfect business model to do it.

You have a huge social following.

You have your own platform, your own podcast, super professional.

Yeah.

Start copying you, Dave Ramsey.

If you're watching this, I'm coming for you.

We're coming.

That's what's next.

You heard it first.

Yeah.

No, I saw his numbers and they were like, he's doing nine figures a year just off referrals.

It's actually crazy.

Yeah.

All from the podcast, just referring them to wealth advisors, tax advisory, real estate.

He takes half the commission or whatever.

Yeah.

Yeah.

It's a good model.

Yeah.

I'm excited to explore that more.

You know, we have the tag.

I mean, having been in the, I don't even know what you would call it, but Web3 space for a while, you know, it's like you can see how all the pieces connect now.

Yeah.

And it's, it's almost like as long as you can make it transparent and it's above board, it doesn't have to be on the blockchain, but if it's trackable, you know, you should be able to reward the person that started that.

Yeah, absolutely.

Man, where can people find you?

And is there anything you want to close off with?

Yeah, you can just find me on social media, on Instagram.

TikTok is at Trav.

T-R-A-V.

Oh, fire handle.

Fire handle.

But yeah, other than that, just send me a message.

Say what up.

Say you saw the podcast.

And just keep watching the story.

I'll be up at 5 a.m.

work.

Oh, my God.

You know what?

I'll get up at 5 a.m.

tomorrow for you.

Thank you.

I'll shake off.

I'll fix you at 5 a.m.

tomorrow.

All right, perfect.

All right, guys.

Thanks for watching.

I'll repost it.

All right, I got you.

Thanks for watching, guys, and I'll see you next time.