Edmund Coutan On Picking Daughter's Boyfriend, Getting Rich Quick & Watches | DSH #160

Bro, I was tired of being poor.

You know what I mean?

Like, it takes enough pain.

And that's, there's an old saying, it's like, until the pain exceeds the pain of having to change, right?

Then it will never happen.

Like, for me, it was too painful to stay the same.

Before I enter the garage door, I'm not on the phone.

I take my business hat off and I put my husband hat on and my dad hat on.

And then I'm there with my family and my babies.

You know what I mean?

But we've been through all the fires, all the turmoil.

I mean, brother, we've been in lawsuits with Kate Spade you know like wow that's a favorite for one of our logos you know what I mean so

welcome back to the digital social hour guys I'm your host Sean Kelly here with my co-host Wayne Lewis what up what up and our guest today Carlos Reyes How you doing?

How's it going, man?

Good, brother.

Just got done speaking at WealthCon with Brian Pinetta.

It was, in my opinion, I've been speaking for a very long time, but that was one of the

best times I've ever had on stage.

How's the turnout?

How many people showed up?

There was over 12,000

people.

I wish it was a thousand.

Oh, I was going to say,

yeah.

I don't think, I mean, it was a real estate conference, right?

I think the only people that can get like tens of thousands thousands is probably Grant Cardone right now maybe like maybe Tony Robbins you know

but um it was beautiful bro the energy was great um you know they did a great job Ryan Pinetta's team I mean he has like 30 40 people yeah working and it was it was it was great I had a great time and and the feedback that I'm getting the people like the audience is always gonna tell you not you know

how you did you know what I mean and it's based off you know the impact or the inspiration that you made somebody feel you know and that's something that like I'll always remember, you know, people don't remember what you say, they remember how you made them feel.

And

I think that's the kind of speaker that God has intended me to be.

It's more like inspirational, spiritual, you know what I mean?

Strategical,

it's a little bit of that, you know?

So everybody has their own like thing.

Mine's just that.

And it's been a beautiful journey.

But I'm not, like, my main thing is a speaker.

I'm a businessman that people just started booking to speak, you know, back in 2017.

And then

I've shared, praise God, I've shared a stage with everyone but Tony Robbins.

Wow.

Name it, Tony, you know, Dean Graziozzi, Grant Cardone, Andy Frisella, Ed Milette.

I've actually spoken after Ed Milette twice already.

He's a good friend of mine.

Andy Frisella is a good friend of mine.

Not only have I spoken with him on stage, but I've been on his podcast twice.

Brad Lee, obviously, you know, he's one of my, I love that dude.

You probably had him on here already, right?

He's coming on soon.

Yeah, good, good, good.

Um, we were hanging out with him yesterday.

Um, who else?

I mean, who else is a big dog out there?

I've spoken, I spoke after Gary

July 2021 in Miami.

So Gary Brown.

That was cool.

I've spoken with Gary.

Actually,

I was a VIP client with Gary

when he had Streamlined Medical.

Yeah, before he was a good person.

So you took the tests and everything.

Oh, bro.

We spent a good 30, 40 grand at his, at that time, the Porsche Design Tower that he was living in.

Picked me up in a Bentley Spur.

We went into, it was super, I've never seen this in my life.

Picks me up in his Bentley Spur, downstairs,

go into the elevator, go to like the 42nd floor.

The garage opens up and we're in his living room.

No way.

The car was in the living room?

Yeah.

Yeah.

Of Porsche Tower, yeah.

Yeah.

Yeah.

Cool.

It was real, real, real good, man.

And we became good friends there.

And I actually was there.

It was Laguna Niguel, I believe,

when him and I won't mention his name because he's a really good friend of mine too.

When Streamline and this specific individual were merging to come up with the superhuman protocol, I was right there at the table during that dinner when it was being finalized.

It's amazing.

Yeah.

And that company's blown up since.

It's crazy, bro, because you know, like, if you, if you, this is what I believe, right?

If you develop like a good track record,

your reputation is solid, and you build good relationships, right?

Like money will never be something that you need.

Like it's just always going to flow.

It's always going to be there.

It's always going to be there.

Track record, reputation, and relationships.

I'll give you an example.

You guys ever heard of a guy named Dan Martell?

Yeah, he just came off.

Yeah, he just left.

I love Dan, right?

Like, we were having dinner with him last night.

Well, he invited myself, my business partner, Sal, and he invited this other guy who was probably, honestly, I consider myself a pretty humble dude.

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I mean, I'm an immigrant from Mexico.

I came here illegally twice, right?

First time through a sewer canal in San Isidro, lasted a year there, went back to Mexico, worked bagging groceries.

My mom was working, cleaning hotel rooms in San Carlos.

We saved up enough money, came back to Phoenix, right?

She snuck me, paid 25 bucks to a human smuggler.

I snuck in through the fence.

Best investment she ever made, 25 bucks.

I retired her in 2017, right?

but anyway you know i consider myself a very a very humble guy because i come from the mud but this dude that we met yesterday a guy named uh keto king or king keto king keto i know him yeah

oh my god brandon carter right brandon carter one million pete one million subs on youtube you know how hard it is to get a million subs on youtube one million uh followers on instagram the most humble dude in the room

Oh, and the only guy that was wearing a richer millie, too.

That probably helped.

So again, the most humblest dude in the room yeah we were putting him on on some business game and tax tax strategies i was leaning over giving him all kinds of game and that's what happens when you serve people you know it's like you all of a sudden it's like here i'll give you the prime example we were just serving him we were just serving him we were uh we were hanging out at the mirage with the because he he was on the panel yeah he's a speaker and we were just serving this dude and we were talking about andrew tate And I was like, man, I want to get Andrew Tate on my, because I'm launching a podcast called All In with Carlos Reyes and God willing, right?

And I'm like, you know what?

I want to get Andrew Tate on my podcast.

And he goes, I know him.

Let me text him right now.

And I go, Sal, you want to go to Turkey?

Or Romania?

You know what I mean?

So you see that?

Like, we serve them.

And as soon as I said, I want to get Andrew Tate on the podcast, he's like, let me text him right now.

Like, that's what happens when you just serve.

Yeah.

You know what I mean?

Without expectations, bro.

I didn't know this dude was a, like, I didn't know who he was.

Yeah.

You know, I just knew he was like this really good-looking, light-skinned black dude that looks like a younger version of ronnie coleman you know like he was really funny too he was such bro he was just a beautiful human being that's awesome and you know what that i i would say the last probably six to twelve months that's all we've been meeting is just beautiful human beings and like i was telling you earlier like we've had our our fair share of meeting just

just some pretty pretty bad people that that came around for the wrong reasons, you know?

But I believe that unfortunately, that's kind of, that's probably where we were.

That's probably where we were operating without even knowing you know what I mean that's probably where we were operating we were always ethical that's not that's not but our energy right like our maturity our spiritual maturity right our emotional intelligence like that wasn't always where it needed to be so then we were attracting people and we didn't have the discernment to know man you know what no these people are bad apples these people are not gonna be here for the long haul these people are coming to take and and leave so now it feels great to be attracting just the highest of caliber of individuals not only in our business, but more importantly, in our lives.

So what was that mindset like

going back to the original version of you, you know, sneaking through a gate, a fence?

Nagano Sonora.

How were you, seven?

No, I was in seventh grade.

You was in seventh grade, sneaking through a fence.

Once you got over, what was your mind like?

Like, I'm about to like, I'm about to just.

So let me let me just like, let me, let me explain the immigrant mentality because my, my, you know, my brother, my business partner, I've been business partners with him for 10 years.

He's an immigrant from iraq who was persecuted because he's a catholic you know what i'm saying i'm an immigrant from mexico who you know had to escape uh oppression you know like uh financial oppression poverty you know what i mean and my my mother left my father because he was a drug addict and an alcoholic and used to beat her so then we moved south two hours from where i was born in mexico left us with our grandparents uh for two years she went to california escanito california for two years i didn't see my mom wow she was just sending money on Fridays when she had a job.

She received amnesty, like her paperwork through working the fields, right?

Two years she goes and gets us.

The first time we come over, it's through a sewer canal in Sany Cedra, which is a border between TJ and Cali, right?

And she's carrying my brother with her left arm, dragging me with her right arm.

We make it to Cali.

We go to Escanito.

We last one year.

Financially, we just couldn't make it.

We went back.

to Mexico, right?

We grinded or whatever.

So another year and a half.

Now she leaves us for another year and a half after we save up enough money to send her to Phoenix where I am now right

this time around she brings me over as soon as I come over obviously she started my paperwork process in 97

but you have to understand bro unlike a lot of people that are either born here right they're born with everything you know social security numbers and all kinds you know they're American citizens whatever you know I knew the difference between hell and heaven.

You know what I mean?

If that's your question, I knew, like, once I tasted the land of milk and honey and the opportunity here, I was just like, this is where I have to do it.

This is where, that's that immigrant mindset.

You know what I mean?

Like, I'm going to work hard.

Now, I will say this.

The most, the biggest, the biggest objective or not objective, the biggest challenge that immigrants have is we're not financially literate.

We're hardworking people.

Right.

What do we run?

What do we dominate?

What industries do we dominate?

Right?

Landscaping, construction, cooks, you know, restaurant business, coffee shops, uh, house cleaning, taco shops, whatever you want to call it.

We dominate those industries.

You dominate them, like, like, dominate them.

There's no black people, no white people.

I don't care if you go to Chinese restaurant, the Mexicans are cooking.

Yeah, you go to Denny's, the Mexicans are cooking.

You guys dominate those industries.

So, and the work ethic is there.

In that case, yeah.

I mean, it's, I mean, some people might look frowning upon those industries, but those are multi-hundred million dollar industries.

Absolutely, we run run them we run them and and you know the thing is the only reason we just haven't become fine like financially intelligent enough to know like man what if i take that work ethic right and that grit and that drive right and that commitment and that perseverance and dedicated to real estate or dedicated to you know running uh like actually owning something owning a business you know what i'm saying right instead of being the landscaper owning a landscaping company instead of being a construction worker owning the construction company instead of being the cook owning the restaurant that's like the biggest shift that needs to happen in the immigrant community that's what's not very you don't you don't you don't feel like that's that that that has happened no

no um it hasn't unfortunately man or are they just taking you guys as concepts and then you know, actually putting whatever name in front of it so it appears to be owned by, you know,

a Latin Latin person a Spanish person whatever and

you guys be in the face but in the back end it's you know a white dude owning it or something

you know so I my first successful venture was in real estate right wholesaling and flipping and

every most investors were white most investors investors were white very rare would you find a black investor very rare would you find a mexican investor you know now

the white how the white and by the way i love all people

I love white people, black people, Mexican people,

but this is what it is, right?

Like, I, you know, the white folks were buying and selling the houses,

and then the Mexican folks were rehabbing and renovating the houses.

Yeah, you know, that's, that's what it was.

That's what it is.

When they were called the landscaping landscaper over to do the landscaping, it was a Mexican, yeah.

You know what I mean?

So that's why for me, you know, it's that's what I've seen, right?

And I'm not going to sit here and victimize because you know to my knowledge man like nobody has ever taken any opportunity from me I think the opportunity you know it's it's there for everybody equally equally right you know it's like success doesn't discriminate you know if you work hard you know if you dedicate and commit to whatever it is that you're trying to achieve you're gonna get it done if you don't give up so most people give up too soon it's like three feet from gold you know what i mean right like they give up too soon i'll give you an example our first ever wholesale deal was, it was 2013.

We didn't have a lot of money to spend on marketing.

So my wife on Wednesdays was

writing handwritten bandit signs, right?

We had a 2008 Nissan Rogue.

And I was out there every night, Fridays from 11 p.m.

to 2 a.m.

putting down these bandit signs, right?

100 to 120.

And six months later, 2,400 bandit signs later, we got our first wholesale deal and it changed the rest of our lives.

You know what I mean?

Yeah.

So i could have gave up maybe three months in most people will four months in you know most most people just never follow through man they never do they never do

um but sometimes it takes like

it takes enough pain i was bro i was tired of being poor you know what i mean like it takes enough pain and that's there's an old saying it's like until the pain exceeds the pain of having it change, right?

Then it will never happen.

Like it, for me, it was too painful to stay the same.

you know what i mean so and then there's an old saying nothing changes if nothing changes well i was like okay it's just too painful i'm broke i have to split the bills with my girlfriend who is my wife now that i retired in 2016.

you know what i'm saying so it's like man i have to split the bills with my wife it's it was sad bro i was thinking about that the other day you know i was thinking about that the other day i'm like man i used to split the mortgage with my wife i used to put the i split split the utility bills with my wife she used to pay for her own car i used to pay for my own car we used to split insurance like bro that's how I was living.

Guess what?

You know, 2016, we became multi-millionaires.

2018, I bought my first Rolls Royce.

Wow.

That's how fast success can happen.

That's insane.

You know what I mean?

So, and again, now for me, you know, like I told you, I said, hey, man, I haven't bought a watch in three years.

Right.

I mean, the only reason why I bought a Porsche Tycon on December 28th, 2022, was because it weighs over 6,000 pounds and it was 150K.

And I was going to save $45,000 in hard-earned cash to pay the IRS.

Right off.

So I'm like, oh, I'll take the,

first of all, it's $150,000 off my taxable income, right?

So if I pay myself a million dollars, there's $150,000 less that I'll get taxed on, right?

And then if I pay 30% on that $150,000, right?

If I was going to pay 30% on that $150,000, well then that's $45,000.

Well, how about I use that $45K to just make the $2,500 payment?

That's about 18 months.

So now I'm driving this car that I would have just paid the IRS $45,000.

You got the car for free, basically.

Pretty much.

Right.

But see, that's how I'm thinking now.

I didn't know the take-hands was $6,000.

It's electric, full-edge.

Oh, it's electric?

Full-edge heavy.

But you own a title.

It's the G-Wagon.

The G-Wagon is a heavy.

I'll tell you,

I'll give you an example of where our mindset is now.

I'm not looking for the next Rolls-Royce or Lamborghini.

However, we are shopping for

Learjet 60.

Wow.

You see what I'm saying?

You level up every year.

That's where we are now.

For me, and then we're taking all this equity.

Our big game now, like it started in real estate, made a good amount of money.

Then we started launching these other companies, you know, all these other companies, prospectx.com, call geeks.com, the list.

I mean, the list goes on and on, nationalmedical surplus.com.

And what happened was we were like, okay, so now we have launched and you know, automated these businesses.

Let's start taking, let's start buying, right, and earning equity in all these other companies.

That's our game now.

Brother, last

in the month of June,

we literally took, I don't want to say took,

we acquired equity in 20, is it 20 or 22 real estate companies sell?

20 or 22, 20, 22.

We literally acquired equity in 22 real estate investment companies across the country.

It's an 80-20 split.

You see what I'm saying?

So for me now, it's equity or assets.

That's all I'm interested in the rest of my life.

You don't want cash flow?

Well, I mean, the cash flow comes from

the equity

or the assets.

Assets, you know, real estate assets, right?

You got an 80-20 split.

So you get 80, right?

No, no, they get the 80.

You get 80-20.

So you get 20% of 21 companies.

Oh, okay.

22.

But that's just on the real estate side.

This coming week,

we're taking, I don't want to say taking

we're earning 50% equity in a solar company,

right and we're already working on trying to get equity in a construction company in a roofing company so that's our that's our game now is is private equity in real estate and in the home service models of positive cash flow businesses yep that's where billionaires are made in private equity i know that's that's that's become our favorite game now mergers and acquisitions yeah hormose is doing that too right yep he has a similar model but he does specifically i believe with gyms yeah we do it in general business yeah roofing hvac solar real estate it doesn't matter.

So it's kind of like the old school business model.

Like the wear and buffet type.

I mean, the guy has equity in like 400 companies.

So it's kind of the same concept where you started with where you were saying Mexican-Americans don't pretty much own that.

So you, in your case, Mexican-American, you pretty much owning those things now.

All the things that are being used are all the things that they're being called for.

You're owning those companies.

Absolutely.

Honestly, it's the funnest game that you can ever play, bro.

It's actually, yeah, the equity game is the top of the the food chain.

You know what I mean?

It's the top of the food chain.

You can't remove you.

They got to either buy you out or earn you out.

Right.

It's a beautiful thing.

And our CEO that we hired,

that dude has done nine-figure

acquisitions.

It's funny.

Our CEO, when we,

well, first of all, he became a CEO in 1997.

I was in like middle school.

Right.

And he grew his previous company from 24 million to 210 million in annual revenue.

revenue.

Jeez.

And this dude's already like on fire with us.

Yeah.

So he loves playing.

He's 57 years old.

He loves playing.

He came out of retirement to play the game with us.

Wow, that's a good CEO.

Oh my.

So far, so good.

Right.

So far, it's been beautiful.

A lot of companies struggle getting that team around them.

You seem to have done a great job with that.

Yeah, but guess what?

For eight years,

it was

the roughest thing ever.

Like to figure out that, you know, like like you're, like, I used to think core values, right?

Let's just talk about something as simple as core values in a company.

You know what I mean?

Or even Nike.

Did you watch, what is it?

Air?

Air?

I haven't watched Air.

No, I didn't say it.

They got the 10 Nike principles, right?

Always play offense, never defense.

They got the, well, the core values, right?

I'll give you an example.

For one of our companies, one of our international companies, it's work ethic, integrity, and positivity, right?

Work ethic, integrity, and positivity.

If you don't align with those three things, you cannot work there.

Because if you're not positive, then you're a bad apple.

And if you're a bad apple, then you're going to ruin other people in the company.

So you got to go.

Because if we don't get rid of you now, then we're going to have to get rid of you and get rid of five or 10 other people.

You see what I'm saying?

Positivity, right?

Positivity means no drama, no gossip, no slander, no nothing, no complaint.

You know what I mean?

You see how small, like we don't, when I was younger and we were building our companies, we didn't, we were like, oh yeah, Core Valleys look cool.

Put them on the wall.

They look nice, right?

Work ethic, integrity, teamwork.

Now it's it's like you gotta actually live you gotta be you gotta implement those you gotta live by them you know what i mean like this is this is the the the law of the land

because if you don't if you don't live by them and i didn't know how important this was until two years ago when we actually started going through all this turmoil right with

uh uh our first c-suite that we ever hired like that was a nightmare really that was a nightmare That was actually one of the worst hires we've ever made.

And we thought it was one of the best hires we ever made.

Because he was toxic?

He was toxic.

yeah he was toxic yeah it ruined the whole culture and guess what

when

when we parted ways with him we actually had to get rid of like five other people in leadership tainted him all because he rubbed off on us he turned them on us you see what i'm saying like people don't understand at like at a certain level when you're playing in business these small things are so so big

they're so big So, all right.

It's not the business that gets sued.

It's the employees of the business that get the business suede.

Well, employees are there, it's the number one asset in any business.

Whatever product, whatever service it is, great, but your employees are the asset.

It's the number one asset, absolutely.

You never hear about a business being racist, it's the employee that's racist.

The business itself isn't racist, it's the people that's in there.

Oh, bro, and just think about this, all right?

Like, our organization's goal, right?

Our short-term goal, our

let me see, 24, what's three years, three years, 72 months from now, 72, 72 months?

Three years.

Sorry, 12, 24, 36.

Sorry.

Our 36-month goal is for our organization to be producing $100 million in annual revenue.

Wow.

Annual revenue.

You know what I mean?

A year.

A year.

Per year.

You're not going to get there.

You're not going to get there with a weak team that isn't aligned and that they're not all like gung-ho about the company.

Like Sal and I, even though we're, by the way, we're not even CEOs.

You want to know what we do now?

What are you guys doing?

We sit on the board.

We We sit on the board.

We sit on the board of directors.

Our CEO runs everything.

And our CEO, right, our CEO has weekly,

what he calls it, business unit manager meetings, right?

He sits down with every single business, like every single person that's running that particular business, sits down with them in the conference room.

They do everything.

We actually don't sit down with our businesses once a month is all we do.

Wow.

We sit on the board of directors.

That's what we do.

We went from like hustlers to owner owner operators to business owners to real ceos to board of directors now you see

so there's there's there's levels you know there's there's levels you know you got to grow your way there yeah it doesn't happen overnight again it's it's been like a you know a 10-year overnight success type of thing you know what i mean yeah we've been through all the fires all the turmoil i mean brother we've been in lawsuits with kate spade you know like wow that's a favorite for one of our logos you know what i mean so you yeah bro i mean imagine going on, going, you know, a two-year lawsuit with Kate Spade.

You know what I mean?

So you're going to take all this, it is part of business.

Business is a contact sport, man.

Yeah, for sure.

It's a contact sport.

Sport can't handle it.

And it is the most competitive sport in the world.

But it's the funnest sport, man.

It is fun.

Was it uphill all 10 years or were there some downsides?

I would say

the first eight years were super uphill.

And I think our biggest challenges were

automation or systems, processes, SOPs, departments, right?

Structure, infrastructure.

That was like our, because when you think you have something figured out and then you grow beyond your capacity, you got to redo it all over again.

You got to, you got to, you got, right?

You got to adjust.

You got to adapt, right?

So that we were growing so fast that our infrastructure couldn't keep up with the growth.

It happens all the time in companies.

That's why companies, like nine out of 10 businesses fail the first year, you know, by the time the third year, it's not even, I mean, it's disintegrated, right?

So we were growing so fast that our infrastructure just wasn't there, you know, like that, that was, so our infrastructure was a big, big challenge.

But the second biggest thing was, was, was, was having the wrong people there.

You know, people that

are not there to achieve the same goals that you want to achieve with the company.

Like I said, Sal and I don't consider ourselves the business owners, right?

We're employees of the company too.

We'll do whatever needs to be done.

If our company needs us, needs Sal to build softwares and run operations, he'll do it.

Now, he doesn't have to do it now, but he had to do it for a very long time.

You know what I mean?

So, I mean, there's so many things, man.

But again, it's the funnest thing and it's the most beautiful mountain that you'll ever climb.

What's your mindset like every day waking up?

What are your mental

beliefs?

Can I curse on this one?

Yeah.

You can say whatever you want.

All right.

I normally don't curse, but you guys have me in the cursing mood.

I like that.

I'm methodical as f ⁇ .

I wake up at 5.30.

I'm in my cold plunge at 6 o'clock.

I'm at the gym, 6.15, 6.30.

I'm back to my, I'm in the sauna, and then I'm back to my family for about an hour and a half.

I get to the office around 10.30.

I go hard as shit.

I'm not even on my desk.

I'm in the conference room from 10.30 to like 5.

I'm in the conference room, meeting, meeting, meeting.

I'm working on the business, on the business, big moves, big needle movers.

I'm not working in the X's and O's, bro.

I'm moving on the big needle movers.

You know what I mean?

Wow.

So I'm doing that hard.

Like, you know, my wife calls, like, my wife rarely, like, my wife is like,

she's been with me since day one.

You know what I mean?

She was writing on my bandit signs, right?

I've been with her since August 19th, 2001, since we were kids.

She's like my soulmate, the love of my life.

We have two children, two girls.

But again, my wife, that's another very important bro.

You got to have the right woman.

My business partner has the right woman.

I have the right woman.

They understand.

They know how to play their role.

They're the foundation.

They're the CEOs of the household.

You know what I mean?

Like, I'll give you an example.

We're here, right?

I'm over here.

I did, you know, stop at Bradley's thing, went to do Pinetta's podcast, went to have lunch at Fogo de Child with Andy, Elliot, and Brad.

And then we had dinner with Dan, all that, full days.

And my wife and his wife booked, it's called the Oogie Boogie Halloween party.

And

where is it?

In Cali, you know what I mean?

They're the CEOs of the house, right?

So you do got to have the right woman, and that's very difficult to find these days.

You know what I'm saying?

But again, methodical.

Once I'm there, I'm super hyper-focused.

You know what I mean?

Super hyper-focused.

I go home and then I just dedicate myself to my family.

I really have learned over the past four years how to transition.

Like, that's what it is.

So

I have a transition point in my in my house, and that's the garage door.

Before I enter the garage door, I'm not on the phone.

I take my business hat off and I put my husband hat on and my dad hat on.

And then I'm there with my family and my babies.

You know what I mean?

Wow.

That's a lot of a lot of people bro you know that's another thing for me I

pride myself every single day to get to be like a superhuman you know what I mean every single day mind body spirit not just body you know not just mind and not the body you know what I mean you know it's like for me I look at you and I'm like okay let me see what this dude is about let me see what his capabilities are let me see how far he can go bro that's how it is you want to play at the nine figure level then you're gonna have to be a nine figure person you know what I mean so I'm methodical And I used to remember like watching people, you know, back in the day when I was coming up, right?

Before, you know, before I became a seven-figure earner, I became a seven-figure person.

Before I became an eight-figure earner, I became an eight-figure person.

Now I'm becoming a nine-figure person to become a nine-figure earner.

Wow.

So I'm very, very dedicated and methodical.

Very methodical.

Every single day, committed, bro.

Committed and obedient.

Weekends off or no?

No.

From work?

Yeah.

No.

Now, yes.

Hold on.

Yeah.

For the first seven years, no.

For the first five years, 8 a.m.

to 8 p.m., sometimes we almost even slept at the office.

You know what I mean?

That's what people need to understand.

But we had those conversations with our wives.

Hey, babe, the first three years, you might not see me a lot.

I'll sleep here.

I'll be here for the big stuff, but you might not see me a lot.

And then, you know, five years in, it got a little better.

Seven years in, it got a lot better.

10 years in,

we actually have real freedom now.

Vacation.

Real freedom.

Like, I don't have to be at work and it will run as good or better.

That's where I'm at right now.

I'm in that middle level you talked about, but the first three years we fought a lot because I think the communication wasn't clear.

And by the way, bro, I want you to know that, you know, your business and business in general, it's an ever-evolving thing, right?

So as you grow, you know, things are going to change and

you just have to adapt, right?

The most resilient people in this world are the people that can adapt the best.

How do you think I can adapt so good?

Because of where I come from.

You know what I mean?

Being an immigrant, coming up through poverty, all that stuff,

I just adapt very well.

I love that.

I adapt very well.

I'm a survivor.

I saw you just go on a wellness retreat.

How often are you doing those mental health checks?

It's funny.

So the gentleman,

the two people that came down, they paid us $50,000 for consulting.

That's two days in our office.

And we're like business doctors.

We rip apart their business and then we build it back up.

And then we give them like a three-month plan, a six-month plan, a end-of-the-year plan.

We went all the way to the end of the year.

I'm talking about from revenue goals to

marketing, right?

KPIs within the marketing, the hiring down the road, like everything you can think of.

When I tell you that, they get a full action plan and a business plan, right?

That's what they got.

So 50, they paid us 50K, these young guys, man, they're like 27 and, you know, they're already doing just stupid things in the development world.

Like they literally buy land.

and then they develop it.

They actually build it.

So one of them's a developer.

He's a genius.

And then his brother is a genius at the construction side.

He's a builder.

So imagine you got these two brothers, Ukrainian Russians.

The genius kid, the genius kid, he helped a developer

make or generate over $800 million in revenue.

So he's like, you know what?

I'm going to do my own thing.

You know, after $800 million in revenue for this, right?

So you got this genius kid that knows how to use every inch of the land.

And then you got this other genius kid that knows how to build what that dude needs to build.

These guys are going to be billionaires before I'm a billionaire, bro.

Wow.

So yeah,

they paid 50K just to come down.

Sal and I, we ripped apart their business.

We build it back up.

And then if I like you, I shouldn't say this.

If I like you.

You already said it.

If I like you, I will invite you to Sedona on Saturday.

Because you come in for Thursday, Friday.

And if I like you.

And I want to spend time with you,

right?

Then we'll go up to Sedona.

Well, now we know if he likes you.

Took him up to Sedona on Saturday, man, and it it was beautiful.

But I, you know, for the last two years, actually since

hit,

I don't know if I can say it, C-O-V-I-D.

I don't, right, you're not supposed to say it, right?

I don't know, for algorithm purposes, but ever since that happened, I personally started going up to what I call a spiritual day, mostly on Wednesdays.

So I started taking Wednesdays off during the work week.

So I actually started working four days instead of five.

At some point, we're working seven, then we're working six, right?

It was like Monday through Saturday.

Then it went,

watch the evolution of the work, right?

As a business owner, Monday, Sunday to Monday, Monday to Sunday, first three years.

From the third year to the fifth year, Monday to Saturday,

all six days.

The fifth year to the seventh year, Monday to Saturday, half day on Saturday,

right?

And then the last two

years,

Monday through Friday, no, actually, seven to nine, or no,

seventh year, right?

Monday through Friday.

And then the last three years since COVID,

it's like four days now.

Wow.

And that, you see, did you see that stepping?

Right, that ladder?

You know what I mean?

Yeah, I gradually got there.

And Wednesday has been like my spiritual day.

I go up once a week or once every other week because I consider myself a creator, right?

I'm a creator.

So what allows me to do is I step away from all the noise.

I go up.

I levitate in a cave.

I do a plunge up in Sedona, I take my journal, you know what I mean, and I just create,

and it's changed my life.

Because if you take a look at the trajectory of my life over the past three years, right?

Yeah, we were doing pretty good in business, but the last three years, everything just blew up.

And now everything, right?

And then, hold on, but the last two years were the most challenging in business.

I'll give you an example.

In just one of our companies, the real estate company, quarter three, quarter four, real estate took a turn.

Right.

We had millions of dollars in houses sitting on the market listed it took us we just sold our last house last month you know what i mean so you did it though we did it praise god we we did it we we did it right but

again man you know you're going to take you know you're going to take those licks you know what i mean you're going to take those licks right things can't always be green you know you're not always going to be in the green sometimes you're going to be in the red right but it's what builds character it's what builds your character and then you're going to know man am i really like am i really up for this or am I not?

Right.

Cause everybody can, when you're winning, it's, it's easy to call yourself a businessman.

But when you're losing, you know, it's like how you bounce back from that is what's going to determine how far you're going to actually go.

Right.

You know, so even though the last couple of years were the most challenging because we had to like redo everything.

Remember the, you know, C-suite executive and then our old team, old habits, right?

All that, old culture.

This year has been the absolute best time we've ever had in business.

Nice.

And we've had the most growth in business.

And we're in a recession.

So the fact that you're growing means you're doing something right.

I think recession is for the people who choose to be in recession.

You don't believe in them?

No, because I'll tell you why.

Ready?

I have a medical company, right?

When recession hit, our medical company

spiked.

Wow.

Right.

When COVID hit, Some things went down.

Our real estate company went up.

You see, that's why, you guys ever hear that whole thing?

And I didn't understand this, by the way um your average millionaire has seven streams of income yeah i heard yeah because that's what it's like a safety net bro it's like you know think about it is is the medical industry ever down never i don't care if you're in a hospital closing elections elections recessions pandemics like the medical the medical industry is booming right always it just shifts whether it's always getting vaccinated or getting tested right you see what i'm saying or going there if you have there you you want to try

You want to try to get some bulletproof company or industries going.

You know what I mean?

Because yes, sometimes things are going to be up, things are going to be down.

Maybe

this side is down and then this one is up.

It's always like that.

That's why it's always going to have multiple verticals.

Yeah.

It's smart to put some money in industries that can't really die off like medical.

Yeah.

It's bulletproof.

Medical is bulletproof for sure.

Yeah.

So what are you guys doing next to get to the nine-figure level?

Do more of what we're already doing.

now it's just a matter of time i like that yep now it's just a matter of time i i i believe even though we have a uh a forecast of you know uh what is it 24 36 months uh three years um i believe that next year is going to be our biggest year in our our organization's history nice so we're setting up for that and you know we're we're we're very happy man we're again we're having the most 10 years in we're having the most fun we've ever had in business and in life because it's like we're making the most amount of money we have the most amount of freedom right we're the smartest we've ever been we're not in the best shape we've ever been but we're we're not too bad you know what i mean so we both sal and i both now like you know we we're fully committed in every area of our life you know to our wives to our children to our business to ourselves you know so yeah so you finally found that balance took like 10 years there's it's that's the thing right people talk about a balance but there's no such thing as balance because right think about this way

You're going to work eight to 10 hours a day, right?

So if you're working eight to 10 hours a day and you're only getting to see your family during the week, Monday through Friday, you only get to see your family two to four hours a day, well, then that's not really balanced, right?

The scale's tilting.

Now, I believe in offsetting.

If I go hard for a month or two, I'm already planning a vacation.

You get what I'm saying?

Where it's intentional time with my children and my wife, and that fills up their love tank.

You see, that's all they need is for you to fill up their love tank.

When you fill up their love tank, they don't care where that is.

their love tanks are full you get what i'm saying like if you're always constantly intentional and you spend good quality time with your children and you just love them when you're around them it's not like you're like oh yeah honey wait up hold on hold on no no boom if you're around when you're around your kids and your wife and you just dedicate fully to them brother it it just always feels like you're you're in balance you're in you're you're yeah you're operating in balance so um i don't believe in balance but i do believe in offsetting if i'm gonna work hard for this long then i'm gonna do this to offset that so that I don't crash.

Yeah.

I love that.

Man, any closing comments, man?

This has been a pleasure having you on.

Yeah.

Thank you, bro.

Hey, man, like, don't quit too soon.

Don't quit too soon.

If an immigrant from Mexico who came here with nothing can make it, anyone can make it.

And Carlos Reyes on Instagram?

Yep, at Carlos Reyes.

There you have it, guys.

Thanks for watching.

I'll see you guys next time.

Peace.