How Omar Elattar Created a Top 5 Business Podcast | Digital Social Hour #111

You were able to get guys like Grant Cardone, Jordan Belford, Ed Milet.

How were you able to get such heavy hitters on the pod?

Dude, it was a dream because I had to.

It wasn't like I want to.

It was like I have to.

I had a buddy bet me.

He was like, hey, you know, I bet you can't interview Grant.

And I was like, oh, I bet you $100 I could book him in the next 30 days.

If you set the intention and add value and ask, you'll get yeses.

Welcome to the Digital Social Hour.

I'm your host, Sean Kelly, here with my co-host, Wayne Lewis.

What up, what up?

And our guest today, Omar Elatar.

Thanks so much for having me on.

Omar and W.

Muhammad Ali.

Yep, the greatest, bro.

Greatest of all time.

Man, walk me through how you got into podcasting because you were early, man.

Yeah, man.

So it's funny, you know, when it came to podcasting or building a a brand or business i had never even thought of it that way to be honest my whole plan initially was you know i'll give you the the short of a long story but basically i uh i was probably about 25 years old i was working at tesla at the time and i was in a relationship but i was in self-sabotage mode right i was smoking i was drinking i was like kind of lost in life and i was successful at sales but i wanted something more and i didn't know how that would manifest or what to do you know

law of attraction personal development i was always fascinated by interviews and documentaries, and you know, the greatest of all time.

How did the greats become greats?

But I don't know how to turn that into a career.

I don't know how to turn that into anything.

So, when I was working at Tesla, the story goes, basically, my ex-girlfriend at the time broke up with me.

So, I was devastated because here I was having all these dreams and ambitions, but I hate my job, hate my relationship, not in a good place.

I met a life coach, I gave him 250 bucks, and he said, if life was perfect, what would happen next?

He said,

you know, like, let's come up with a plan, let's design it.

So I wrote down, I would have conversations with the most amazing people in the world.

I would inspire millions of people.

I would make millions of dollars.

I would have a great team and have loads of free time.

And it's crazy because I didn't know how that would manifest, but literally it was that day that we planted the seed with my coach.

And he was like, well, if your dream is to do, you know, stuff like that, why not do a podcast?

And I was like, well, who would I interview?

What would I do?

And he was like, well, let's just start with one.

So I interviewed a local guy and then one turned into two, and then three.

And then, you know, here we are, 150 plus later, and got to build a business and show off it.

But it was kind of like I was in a rock bottom situation, and that was my dream to get out kind of thing.

It's always the words.

That's almost everybody's rock bottom.

No, it's the words.

Oh, the words.

Yeah, the words.

Yeah.

Manifestation.

Yeah, that's what he wanted.

Yeah.

Yeah, and I think just being clear, you know,

even, you know, I have an interview with Dr.

Joe Dispenza coming up in Santa Barbara.

And

like, I've just been reading a lot of his work, and it's true.

It's like when you, probably like you guys, right, in business, like when you just like have something in your mind enough times and you're working towards it and you're just on offense,

things happen, you see opportunities, you capitalize on it, you stay in a vortex.

And if you set the intention, things happen.

But most people don't set the intention, and if they do, they don't stay the course.

Absolutely.

You were able to get guys like Grant Cardone, Jordan Belford, Ed Milette.

How were you able to get such heavy hitters on the pod?

Dude, it was a dream because I had to.

It wasn't like I want to.

It was like I have to.

I even just got back from New York where

I went to an acting class with Chas Palmenter.

He's hosting a three-day workshop.

I have no connection with him or anything.

Flew to New York, went to this acting class, pitched him on doing the podcast.

He was down.

Three days into being in New York, having no connections with him, I interviewed him inside of his restaurant.

Wow.

Right?

Just like that.

And I don't say that to like boast.

I say it because I just like, if you set the intention and add value and ask, you'll get yeses.

So I just kind of had that same approach from the beginning, man.

I had, I saw, for example, I'll give you three quick ones.

For Grant Cardone, I had no connections to him.

And I had a buddy bet me.

He was like, hey, you know, I bet you can't interview Grant.

And I was like, oh, I bet you $100.

I could book him in the next 30 days.

And he was like, all right.

Let's do it.

So I like, I would try calling.

I tried emailing.

Nothing worked.

Right, the company.

No clue.

I had no show at this time.

But then I saw that he was visiting from Florida.

He was visiting LA, Beverly Hills with his wife on his Instagram story.

And this story kind of became famous or well-known, kind of how I started in the space.

But long story short, is Grant and Elena were having dinner in Beverly Hills at a restaurant I saw on their Instagram story.

So I drove two and a half hours, waited outside that restaurant in Beverly Hills.

waited outside by the valet and when they walked out I elegantly went up to them said hey big fan you know I drove out here just so that you know I you know support the movement and what you do I know it's a a crazy question but

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I know you're in town for a couple weeks.

Would you be open to do a podcast?

One hour will be in and out super easy.

If not, no problem.

And he was like, you drove all the way here just to ask me that.

And I was like, yes, sir, I did.

He's like, I like you, man.

He's like, all right.

He goes, you got a business card?

I gave him a business card.

That day, his assistant reached out.

Probably like five days later, we did the interview.

And yeah, that interview went on to be the most watched Grant Cardone and an Elena Cardone interview at the time for like years.

Wow.

Yeah.

So it was just like a lot of imperfect action, but I just had to make it happen.

That's legendary.

What were the other two examples?

I'm curious now.

Creator of Hot Cheetos, which is funny.

Shout out Richard Montanez, Disney.

Actually, I was just talking to him this morning.

So Yvon Goria just produced the true story of the creator of Hot Cheetos, who's the janitor who worked at Frito-Lay.

He pitched the idea of Hot Cheetos to the CEO of Frito-Lay.

Long story short, ended up being this big-time billion-dollar product.

So I had heard about this story years ago, and he wasn't known on social media or nothing, but I got in touch with him because I thought his story was so fascinating.

I was so inspired by the story.

I didn't care about building a brand or having a podcast.

I literally just cared about meeting these amazing people.

So I went to three of his speaking events.

When he got off stage, I would elegantly ask him,

hey, man, I was very inspired by your work.

Would you ever be open to do a podcast?

He would say no.

Two months later, I go to another seminar.

He'd say no.

Finally, the third time, he's like, man, you're so persistent, you know?

And I was just like, you know, think of me being the young man you once were who pitched your hot cheeto idea to the free to lay.

That's me pitching the value of the interview to you.

Capture that emotion.

I know he was like, Yeah, you're right.

I was sweeping floors.

Yeah, because I'm sure you guys have it too, right?

You guys were hustlers like wherever in the DM or trying to make deals happen.

So now, even if you're busy, when you see a younger guy coming up doing that same approach, you respect it.

You'll give him an opportunity.

You'll talk with him, you know, because

you recognize the hustle because you got to do the unique to get ahead.

So I kind of appealed to that angle.

And so he gave me the interview.

That interview got half a million views.

It ended up, somebody over at Disney ended up seeing it.

They ended up, long story short, writing a screenplay and script based on his life story.

Disney produced the film.

He invited me to the premiere.

Evlon Goria produced it.

And now he's talking to Yvonne Goria today about potentially being on the show.

I think

it's a relationship.

So it's like a crazy full circle.

And the movie actually comes out today.

So it's a hot cheeto movie.

yeah the movie based on the stories

and it's the first movie in streaming history he actually just told me today bob eager bob iger over at disney they he agreed this is the first film ever in streaming history to be the first movie to be on hulu and disney plus at the same time things dropping today today it's called flaming

i'm gonna check that out i used to eat those for days man i did too in middle school like a bag a day at least oh yeah hot cheetos oh yeah dude every

still to this day hot cheetos like the i think it's the hottest brand brand out of all the Cheetos.

Yeah, so in gas stations across the country, I saw a stat.

It said that they're in the top three

categories for sales in all stores in the U.S.

95% of stores.

Like all over the U.S., it's top three product hot Cheetos.

That's why when you go to gas stations, it's always like a bunch of other chips, but the top two rows are like hot Cheetos.

And now everybody's making hot chips.

Yeah.

Hot popcorn, hot band.

Exactly.

Using their same

they're trying to copy it, probably, yeah.

Exactly, yeah.

And does he get a cut of every sale?

I don't know the terms, but yeah, I mean, I know it worked out.

He's good on cash.

He's good on cash.

He said he's good on cash.

And he was a janitor, right?

Janitor.

Janitor, and I believe flunked out of third grade.

Wow.

Yeah.

Amazing story.

Yeah.

Richard Montanez.

Shout out, Richard.

Oh, yeah.

Check out the Flaming Hot movie.

That's dope.

Yeah.

What did you learn having Bobby Castro on?

Because that's a billionaire, right?

Yeah, Bobby Castro, I've had him on twice.

I love Bobby, man.

Bobby's also somebody we've done business with, too, so I've gotten to see him personally and professionally.

Him and his team, just A-plus caliber people.

I got to tour his house in, not in Miami, it's in,

I forget, but it's this beautiful $25 million estate.

And he goes, they had some neighbors.

You guys will love this.

So, billion-dollar Bobby.

He bought this beautiful custom-made house, like $25 million, gave us a tour the whole thing, took him years to build, luxury, art, like the whole thing.

And they had some neighbors when they would party.

It's right here, right there on the water in Florida.

So you invited us to the house.

And the neighbors used to always complain about the noise and the parties they make.

And this is, you're talking about like

your property's 25 million, your neighbor's 40 million.

You're talking about that level, right?

Yeah.

On the water.

And so

the neighbors were complaining and complaining and complaining.

So they ended up actually buying that property

and turning it into like a fun house for the grandkids.

Oh,

That's baller, bro.

That's what Drake did, too.

Yeah.

This is cool to see people, you know, like do big stuff like that.

Yeah.

Fairy tales.

I mean, find a problem, solve it.

Yeah.

Yeah.

You thought on a few other billionaires.

Like, what's your takeaway from these successful people?

Like, have you noticed any common patterns?

Yeah, for sure.

There's a lot.

I get asked about that a lot, but I'd say, you know, I've interviewed over 100 billionaires.

I would say the top three things I've learned from all of them is in no particular order.

Number one is you have to have an A-plus team.

That is so important.

Like that is so, so, so important.

And sometimes,

you know, as the business leader, you think you're the bottleneck, but a lot of times it's your inability to bring in talent, right?

Having the talent yourself is equal power to recognizing team members who have the talent that can help you grow and scale and

see past your momentum.

So number one is they all saw themselves as team builders.

More of the genius is more in the team building aspect than it is in the action nuances, right?

Like that's important, but I would say team number one.

Number two, I would say they all played the long game, meaning like they all won on a long enough time horizon.

Like, you'll see billionaires, it usually took them 10, 20, 30 years to do it.

When you see people who make a million bucks, they do it in a year or two.

When you see people who make minimum wage, they think of money per hour, right?

So, the longer time horizon you think about money, I noticed that common denominator.

The wealthiest people in the world think in terms of long-term time horizons, right?

10 years, 15 years, 20 years.

The poorest people in the world think in terms of hourly wage, minimum wage, guarantee ROI for every second of their time, right?

Like Bezos had to be one of the most in-depth people in the world to at one point become the wealthiest, right?

Right, right.

So I noticed that, that they have that kind of approach.

And probably the third thing, man, is like

they, they, um, they're not that.

Their brilliance is not in their ingenuity, it's in their like

figured outness, you know?

Like a lot of them are they figured it out yeah like when we yeah when we yeah they're just willing to you know like when I interviewed John Paul Drew he was even like we're in his office and he had some van slip-ons he's like should I wear these or these should I go to the restroom how do I look he you know is my is this is the lighting okay on my face like they're human just like me and you right and like that's always why I love doing the interviews is because you start to it demystifies this like oh wow like this lucky aura or their guys or something like that

they just found competence in one thing and just went hard in that one thing for a long time.

But they also put the work into it, and most people can't comprehend that.

I think becoming rich or wealthy, millionaire, billionaire is luck.

Partially, they always tie, no, they always tie luck into it.

It must be nice, you're lucky, or you're part of the

or some kind of like

some kind of mystical,

like fairy tale.

This is not even like, yeah,

maybe he just worked.

Yeah, like the guy with the Cheetos, it's so fascinating to know that he's a janitor and he just pitched his idea.

Yeah.

He just went to work that day.

Yeah.

The other thing I would say is like they all were very like leveraged one opportunity for the next very well.

For example, look at Conor McGregor, right?

Leveraged his success

in Ireland exactly to get into the UFC, leveraged that to get the Floyd fight, leverage that to do the whiskey brand, leverage that to exit, leverage that to have other brands, right?

So I've noticed that the game is how do you leverage up for the next thing and the next thing?

Take like Alex Hermosi, right?

Started as a gym owner, leverage that to teach people how to grow their gyms, leverage that to the online space, leverage that to build a brand teaching that, leverage that to other brands, leverage that to the podcast, leverage that to acquisition.com where now he has equity.

So it's about how do you build?

They were all good at building and then leveraging to the next thing.

Building, leveraging to the next.

Instead of one thing, they're always swinging just a little bit higher.

I think that's also a huge part of success I've seen at huge levels.

Yeah, thanks.

Where do you see the future of podcasting and media?

Because now it's getting saturated.

Where do you see it going?

Do you feel like it's getting saturated?

Podcasts?

From my point of view, yeah, because all our friends are starting them, but maybe not to the general public.

Everybody don't have the gift of potting, though.

Yes.

You got it.

You got it.

It's a certain

gift and a certain science to potting.

You can't just, oh yeah, I'm going to do a podcast.

You might do one or two episodes, but then it's like,

you know,

then what?

Like, it's a conversation there.

Are you, you know, are you holding the conversations well?

Are you carrying like a team

transitions?

What's your pivots?

And then understanding the substance.

Are you

intelligent enough to keep an intelligent conversation with somebody that's intelligent?

Like Joe Roger.

Yeah, can you ask certain questions?

You know what I'm saying?

Yeah, and can it be so valuable that the person listening believes it's genuine and not just people killing their time?

Because they have a lot of options.

So I think now, in a certain regard,

it's more competitive.

I think it's kind of like music.

There will always be winners in in podcasting, whatever, there will always be winners,

a few winners.

But I think it really comes down to like, I heard this thing once.

It said, like, the people that care the least about the praise are the ones that get it the most.

Right?

Think of like Kanye, for example, right?

I mean, maybe a little controversial, but generally speaking, even early on in his career, like did it his way 100% and like won the crowd.

Like he was the trendsetter.

So I think when you believe in the work, it does a lot of the momentum because then when you win, you won for being yourself.

You can sustain that momentum versus just like always second-guessing the algorithm and then you're always chasing the algorithm.

You want to be kind of like setting a balance of setting the pace with the algorithm, but also making it so that you enjoy it.

Because

the worst thing you could do, and I've seen, I'm sure you've, you know, me and you are in mutual circles.

I'm sure we've had homies who've built, you know.

forget podcasting, but like even multi-million dollar businesses that became like golden handcuffs, right?

So you don't want to build something you hate, too.

So,

it's an elegant balance, you know.

Yeah, it's definitely interesting to see.

I enjoy it, to be honest.

No, I do too, but I great networking tool.

Getting into it, I've come to realize that

it's a gift.

It's a gift, you gotta have

certain things about you that you have to know how to do when to do them in order to be successful at potting, for sure.

Yeah, yeah, and I think too, um, you have to find your style, yeah.

And, and I have a lot of my clients clients and friends who've like

experimented a lot.

And on YouTube, it's like I have found, for example,

so interesting, honestly, like if you really open this up, a lot of people don't talk about this, but like there's so much leverage by just having the right pieces, even if you're doing the right stuff.

Like, I'll give you an example.

You know, those videos was Alex Ramosi, where he's like sitting on the couch?

Yeah.

And he's talking on YouTube, and it's like highly produced edit.

They're great, right?

They're amazing.

And I actually know some of the team behind the scenes, but what's cool is like, if you actually see how it was filmed, like Alex just sitting or whoever just sitting, it's actually pretty

not flat per se, but it's simple in how it's filmed.

Like, I would say more than like 70 to 80% nowadays, you can really pop with great editing, even if you yourself are not so animated or expressive or whatever it is.

So it's an elegant balance, I think, between knowing nuances like that that you don't have, your personality doesn't have to carry the whole thing,

but also display it in a way where it plays your strengths, right?

Like look at Lex Friedman, for example.

He's more monotone.

I think I can only watch 10, 20 minutes.

Exactly.

And I'm kind of like, all right, well.

Exactly.

Or Joe Rogan, right?

They all kind of like...

He's intelligent, though.

I like Lex.

Yeah, he's intelligent, and he has like a theme, the suit.

So I think once you find like a vortex, you got to try different things,

formats, like play with it a little bit.

And once you find your formula, you'll notice all successful YouTubers or whatever go back to their old videos.

They've all tried a bunch of different templates, little combinations of what.

And then, once they found one thing that worked, boom, do that a hundred times over, you know, and then tweak it a little bit to make it better.

Right.

So, that's kind of the attitude I think that the winners will always adapt to.

So, what was that formula for you?

What was your first breakthrough guess where things took off?

I think I did a few things smart.

I think

again, you know, it's funny because I like I didn't do it to go viral.

I literally didn't care about the numbers.

And my first couple interviews would do like 200,000 views, 500,000 views.

It was just like, boom, they were all hitting it.

And then I was making money from AdSense and affiliates and all this stuff.

But I think the breakthrough was us doing things a little different.

For example, I used to watch the Howard Stern show, right?

I loved Howard Stern interviews, right?

Fire.

Yeah, because, for example, in a Howard Stern interview, he's always been one of my heroes, right?

It's always Tony Robbins, Howard Stern, and Paul Rodriguez.

Those are like my heroes.

Howard Stern is so authentic.

He's so himself.

Yeah, and he asks what you and all the homies would want to ask.

For example, Bradley Cooper came in on the podcast, right?

And instead of every traditional radio interviewer, would they ask him, How are you?

How's the new movie?

Blah, blah, blah.

So as soon as he sits down, Howard Stern goes, So, Bradley, tell me, how much did you make on this new movie?

What, 20 million plus points on the back end?

That's his like first question, you know?

So, as the audience, you're like, holy shit, like, this is going to be an amazing 30 minutes.

Right away, we're talking about the money, you know?

Yeah.

So, I loved he was real, but in the beginning of all of Howard Stern's interviews, they would film them in the green room, like, oh, you excited for this interview today?

Or, you know, what did you think of the interview today?

And they gave like a testimony.

And it added like an energy of like, oh,

so what we did is I adapted that model.

And on my podcasts, in the beginning of every episode, you know, I would have the, like, say I'm interviewing Sean.

Instead of just getting into the interview, the videos would start and it's like, you know, camera opens and you'd be like, hi, I'm Sean Kelly.

And I went from being totally broke living living in a basement to building a multi-million dollar company with Jersey champs.

And I'm one of the passionate few.

And I thought the interview today with Omar was exciting.

We talked about it.

Hope you guys enjoy.

So by adding that little theme up front, we actually saw that retention-wise, it was hooking a lot of the audience.

And because we were getting that first one or two-minute testimony, it actually grew to get a lot more mental.

Nobody was doing that, right?

Like little X-factor.

Like, what do you do different that others don't do?

Think of like hot ones, right?

Where they eat hot wings during interviews.

Little things like that, I think, are where you got to find your formula.

Gotcha.

That's facts.

I like what Impulsive does.

It'll show like the highlights of controversial sayings before the episode starts.

Yeah.

Yeah, that's like a new thing, too.

That's probably better nowadays.

Yeah.

Because now with TikToks, it's very like the quick hook, the quick, quick, quick shots.

Absolutely.

So what podcasts do you think are doing it really well?

Like, which ones do you watch?

Ooh.

Dude, I've been watching what you guys do.

You guys are pumping out stuff like crazy.

Oh, you like it?

Yeah.

I like that.

Yeah, I've seen it.

I'm the big compliment yeah yeah yeah

i've seen i seen uh i've seen quite a few and then the clips you guys post like i believe you guys did one with forbes riley too

um

yeah and then i remember the guy the um

some controversial ones you guys had some good clips yeah no i like it um honestly the only other podcast i really like i'm more of an old soul kind of so i like a lot of the um like guy raz how i built this he interviewed he's a big one man yeah i studied the charts and that's always up there yeah npr yeah because he'll talk to like michael dell and you know for me that's always what fascinated me how did these human beings just like me and you do these amazing things in the same 24 hours that me and you have same resources how did they do it you know so i always love podcasts that try to dig deep i like i watched the joe rogan show um and the reason why is because he's another guy that's authentic um and um He's face-to-face, bro.

I mean, Joe Rogan adapts to every guy.

Sometimes he's smoking, sometimes he's on the phone, sometimes he's drinking beer.

Like, Joe Rogan is like, whatever's going on, he's just going to do it.

And he actually directs.

And he's so, like,

diverse in a way that he sees, perceives things, and his understanding of like everything is like there.

So I'm like,

how do you kind of know everything?

And it's, you know what I'm saying?

You can hold a conversation with anyone.

Oh, with anybody.

So I think even that, like I said before, I feel like it's a gift and it's and it's art, but it's more so like studying that.

Of course, I like to watch the Breakfast Club.

Oh, Breakfast Club is is really good.

Yeah, I fuck with the Breakfast Club.

Didn't they stop showing that one?

No, it's still on.

I watch Lex.

I watch his shorts.

Yeah.

Yeah, I can't watch him.

I watch Lex.

And then I like him.

There's also the

Nilk guys, the full send podcast.

I like the Nilk.

I rock with them, though.

Stuff like that because it's grouped.

That's what I like about this, too, is you can bounce.

I've always done like one-on-one interviews.

Yeah.

But I actually like the conversational form.

And I think it opens it up.

It makes it fluid.

It makes the viewer feel like they're, you know,

like the fourth person with us kind of thing.

So you're thinking about adding a co-host then?

What's that?

You're thinking about adding a co-host to yours?

I've thought about it, man, but I'm, you know, I'm very particular about my stuff.

I would, I would be honest.

I'm opposed.

Yeah.

Yeah.

Yeah.

Because you have a certain personality type.

You know, it has to flow.

It has to, you have to know how to pot.

Like, you have to know how to.

Exactly.

And if you're going to invest time into

a relationship or a type of content, that way you got to have a plan for it.

You know, is this something that I can see longevity in?

Is this like a season?

Is it, yeah, you got to think long-term?

I wouldn't be opposed to it, but you know, kind of like I said earlier, the right people at the right time.

Right, it got to be right.

Yeah, yeah.

We like to ask a lot of successful guests, this, where are you at mentally right now?

And was there struggles along the way for you?

Yeah, man, there was lots of struggles along the way.

I'm actually in a really good place now.

I find that a lot of times

it's like a lot of, I think a lot of my best work and momentum has come when I gave myself permission to do what I wanted to do anyways.

I'm sure a lot of us like procrastinate on decisions and then you do it and there's like a liberation in that, whether you succeed or fail.

But I think that's always the hardest thing, man.

It's like selling yourself on, can I do this next thing?

Should I do that?

Yeah, do it.

Let's try it.

You know, like, it's kind of that stuff.

But early on, man, it was financial.

It was like, how do I, the struggle was, how do I fund this dream?

How do I fund this dream?

I didn't think about making money or monetizing.

I just wanted to, I remember thinking, like, dang, if I could just make four grand a month and interview people, that would be amazing.

And then I was like, if I could just interview people and make 10 grand a month, that would be amazing.

And then it would just keep going up and up.

And then sooner or later, you realize, like, I'll be honest, like my dream, selfishly, dude, is like my Instagram used to be Omar the Rockstar.

I'm probably going to change it back to that if it's not already when this is posted.

But I was always like, play the guitar in my mind.

Like, I wanted the rockstar life, right?

I wanted to kill it at my craft.

And so for me, the struggle was always like how do i get paid to play

you know how do i do something i enjoy with great people my dream was like how do i make a hundred grand a month have total free time inspire millions of people and go to go to the movies at noon with my girlfriend on a monday while everyone's stressing i can make six figures a month right that was my like crazy dream and then when i had that happen you're just like oh what next you know what's the next thing you do and then sometimes again it's self-sabotage you know i've been there i don't know if you guys have i have you know so i think for me, the mental struggle has always been what's the next thing?

What's the next thing?

Because sometimes when you aim for a goal, you might think you want it, get there and realize, ah, that's not really what I wanted, right?

Like, or you gave up like hanging out with family and now you make all this money and now your mom's not around.

You know what I'm saying?

So I think for me, it's

as I get older, I try to go, is that really the goal?

Like, what's really the goal?

You know, more honest conversations with myself on what's next, what's next.

But I think as long as you're staying positive and good vibrations, good things happen.

I love that.

Yeah, I feel like with money, there's never like it's always that next level.

I understand what you're saying.

There are so many levels to that.

Yeah, yeah.

For sure.

Yeah, even like me and you, I believe we were in, you know, the 100 million mastermind in 2019.

Yeah.

Like, I remember at that time, the investment for that was like crazy, right?

And I just remember hearing numbers in there.

But I'm sure, much like you, right?

Like, I'm sure with you, Jersey champs, didn't you have that where you set a goal for like, you know, maybe like a hundred grand the first time?

And then once you saw it was possible, it's like, yeah, it was a hundred grand a year, then it was a million, and then once you hit that, your life doesn't really change.

Like, there's a certain amount of wealth where not much changes, right?

It becomes all relatively the same because you can pretty much do what you want.

Yeah, that's really what it is.

It's just a freedom aspect.

Yeah.

You know, coming and going, eating what you want to eat, just freedom.

And I mean, the more money you have, it's not like the more freedom you get.

Yeah.

There's a level.

Yeah.

Yeah.

Yeah.

I think after like 30 G's a month, honestly, like

it's for me at least, it was like you could do whatever you want.

And then after that, it's just about how much excess capital do you have to invest in other stuff.

Yeah, yeah.

Facts.

Right?

Like diversifying.

Yeah, yeah.

Like if I could eat at nice restaurants,

stay where I want, hang out good friends, wear what I want, dress around, do whatever, okay, that's not that expensive.

It doesn't cost crazy millions of dollars to do that.

But can you invest in one property or five properties?

Can you afford 100K here, 500K here?

Could you, you know what I mean?

That's kind of where the next level beyond your need, your hierarchy of needs, kind of like, right.

You're thinking about long-term investment kind of money.

100%.

Man, what's next for you?

This was super exciting.

Yeah, bro.

Just doing more of what I love to do.

You know,

I had an expression when I started said if I wouldn't do it for free, I wouldn't do it for a fee.

So,

you know, I wasn't making money then.

I was making a little bit of money.

I've grown and made some money.

So, you know, I did it for free.

So, definitely going to not stop doing it now.

Yeah, I love to do it, man.

I love to tell these stories.

And, you know, building a podcast and show brings great relationships, business opportunities.

So, yeah, man, I don't worry too much about the saturation or anybody else.

I just kind of do my thing.

And on a long enough time horizon, I think if you do the right things that are aligned with you, the right things happen.

Absolutely.

You've already proven it.

Not a lot of people last this long in the podcast game.

I think we hear, what, seven episodes with the Mac?

Yeah.

People don't do more than 10 or something, right?

Yeah.

Yeah, it's actually, yeah, it's actually three.

Oh, it's three?

Yeah.

70% of people don't do more than three, and 80% don't do more than 10.

Yeah, we're 170, 80 episodes in.

Nice.

We're catching up to you, man.

What's your guys' vision?

Like, what for you inspired the pod?

Oh, man.

I think it felt like it was a lot of different things.

As we, me and Sean, grown together in this space, and

just information, you know, finding out different ways, ways.

Obviously, yeah.

We love learning, love networking.

Both of us share that passion.

I tried on a few co-hosts before him, and they weren't that good.

So he came on, and thank God, you know.

Thank God.

What was you said?

Networking, I know you guys got to wrap up, but I'm curious, what for you with Jersey Champs?

Because you networked like crazy.

Crazy.

I even have DMs going way back years ago.

Oh, yeah.

I had always seen you all over the place.

But what was your approach to networking at that time, dude?

So for Jersey Champs, it was pretty simple.

People couldn't get custom jerseys.

So say you wanted your podcast on a jersey.

It'd be very hard to order just one of that.

But I was able to do that for people.

So that's how I networked, gave them free jerseys.

I didn't care about making money off them.

And that just led to opportunity.

So you would be in the DMs all day?

All day.

And I still am.

I'm still sending 10 DMs a day right now to this day.

Wow.

How do you stay mentally sane?

Doesn't it make you irritable at a certain point?

What?

like the dms well just have just the the on-it-ness so much no because i'm messaging people that i think would be great guss and i find them on my for you page or like through networking and it's like oh this would be a great episode so i'm excited to message them yeah so it's intuitive it's not like a it's not forced yeah

i don't think anything any guest or any conversation is all pretty much

organic, you know, yeah.

And I tell people all the time, and we always talk about it, like networking is key.

You know, a guy said that millionaires focus on execution, billionaires billionaires focus on network.

Yeah, 100%.

Because it's leverage.

Yeah, it's like you said, it's just,

it makes your life easy.

Yeah.

Having a network makes your life easy.

Yeah, I can't tell you how many times, like, I'll give you one more quick one.

So, how I interviewed John Paul DiGiori, who's, I believe, the 45th wealthiest man in America, right?

Billionaire founder of

Patron Tequila and Paul Mitchell shampoo and conditioner, right?

This guy was homeless at 37, multi-billionaire.

And I asked him, I'm like, you know, do you ever trip out on like your success and how you did all this stuff?

And he's like, yeah, 100%.

But honestly, it came down to like knowing the right people.

Even down to how I got him for an interview was my trainer at the gym, right?

So

someone seemingly who wouldn't have a network, right?

Regular trainer at the gym, my buddy Justin, shout out Justin.

He actually was like, yeah, dude,

would you ever want to interview this guy, John Paul Duchori?

And I'm like, yeah, dude, absolutely.

I've been trying to for years.

And he's like, oh, my mom actually is like best friends with his personal assistant for like 20 years.

So I was like, no way, could you ask?

And he's like, yeah, sent an email that day.

48 hours later, I was in his office interviewing him.

Whoa.

Right?

So like, that's the power of network.

You know, it got me into that.

And then that relationship got me into another and another, all from my trainer at the gym.

You see what I'm saying?

It's like a snowball effect.

It's a snowball effect.

And imagine if every person, you know, we walk by people every day.

Me and and my girl were just talking off camera.

Like, how many times have you probably been in a Starbucks next to like a billion-dollar executive?

And you wouldn't know because he's just, oh, the old, the old dude with white hair in the corner drinking a coffee.

You have no idea, right?

But like, conversations create miracles, you know?

Love that.

Man, any closing comments?

If you have a dream, go for it.

And

always know that you got to like Pokemon.

You got to always evolve.

Seriously, I've seen that.

Even with earlier, I was, I was checking out the Arnold Schwarzenegger documentary, how he went from being a kid in Austria, like we were talking about, leverage up.

He went from being a kid in Austria, bodybuilding champion, to actor, to politician, right?

Just kept leveling up.

So whatever dream you have, just keep leveling up.

And if you're plateaued, it means it's time for the next level.

Love it.

So, Wayne.

Regrets are dreams you didn't chase.

Make sure you follow me.

Wayne Graham at the creator.

Bars.

Thanks for tuning in, guys.

Digital Social Hour.

I'll see you next time.

Peace.