Automation Mastery: David Omari Reveals the Truth about Winning on YouTube | Digital Social Hour #48

So, subscribers don't even matter to you that much?

Nah.

I just bought a channel for like 80,000.

If the channel's making like 5K a month, you can sell it for over six figures.

It's literally digital real estate if you think about it.

Bro, I got a whole anime channel.

I can't tell you one anime.

Welcome to the Digital Social Hour.

I'm your host, Sean Kelly.

Here are my co-host, Wayne Lewis.

What up, what up?

And our guest today, David O'Mari.

What's going on, yo?

What's going on?

How's it going, man?

Man, it's going good, man.

I'm glad you got me, man.

We've been connected for so long.

It's a lot of time we sat down and had a chat, man.

Absolutely.

I'm excited.

First YouTube guy on here.

Wow.

YouTube automation guy.

I feel honest.

Automatic automation, yeah.

Because there's a few of you guys, right?

Yeah, it's a lot of people in the industry.

I think I'm like the only one that looks like me, though.

So I'm kind of in my own lane, got my own wave, and kind of just like, you know, showing showing our people like what it's a cool thing to do.

Yeah.

So explain what YouTube automation is for people that don't know.

So all YouTube automation is is just a passive way of doing YouTube where you never create a single video yourself or ever show your face on a camera.

You outsource a team of freelancers from Fiverr.

So you got a script writer, a voiceover artist, a video editor, and a thumbnail artist.

They make the videos and after that, it's back in your ballpark to upload it and optimize it on a channel.

So there's so many different types types of channels people already watch that they don't know is YouTube automation.

So for example, all kind of different niches.

Oh my goodness.

It's so many niches.

Travel, Elon Musk,

what's it called?

What's his name?

Andrew Tate, right?

Donald Trump.

Like there's so many different niches you can get into.

It's just so, it's like an unlimited source of topics you can make videos about without showing your face or making videos.

Now hiring that whole team of people, is that expensive?

So it can be, but I will say for the most part we actually just started a brand new channel in the year 2023 we started in january uh first month it did like six hundred dollars in january second month it did 5k and so it's averaging five to seven thousand dollars a month and those videos only cost me forty two dollars that's it each video

what my first viral video when i started doing youtube automation after i basically got spread thin doing the channels myself um and i outsourced the team i spent fifty dollars on a video and the video made ten thousand dollars wow Yeah.

That's insane.

Those margins are crazy.

That's not bad.

Yeah, the profit margins are crazy.

Because that's each video, though, right?

You're going to be spending about $40,000 to $50,000 per video.

Per video.

And what it is.

Is that the total cost?

That's with the team.

That's with the editing, everything.

So I have this rule.

I'll call it the $15, $15,5 rule.

I spend $15 on my scriptwriter, $15 on my voice actor, $15 on my video editor, and then $5 on a thumbnail artist.

The beautiful thing about the thumbnail is it's so oversaturated on Fiverr, finding a thumbnail artist.

So literally, people are fending to have the cheapest price.

So you always be able to find a thumbnail artist you can create thumbnails too on runway yeah you can create your own thumbnails

with ai yeah with ai yeah yeah and ai has been man

game changer are you using it yet only for the scripting okay but we don't rely on the script into

chat yeah so chat gpt i got this play that i say you know quill bot where and this is this is a play so we go on youtube we find a popular youtube automation in the same topic we grab the script from the video because you can get the transcript We remove the clips of where they're like, maybe they have a clip of a specific moment that happened that they're talking about in the video.

We take that out and we take the script.

We put it in an AI software called Quillbot and Quillbot rewrites the entire script.

And usually what we do is we go to the most popular videos because we know that those topics work.

So we're just going to take that script.

And I still have script writers look over them just to make sure, you know, it's no grammatic error or it doesn't sound correct because we want to have the ultimate best performance.

So, we just got to make sure it's good.

That sounds so good.

How many videos are you putting out a day?

So, technically, we put out, I would say, like three videos per week.

Oh, per week.

You don't have to do, you don't have to go crazy.

I mean, some people do go crazy, but I'm a big, this is just me personally, I'm a big quality over quantity type of guy.

I'm just huge on quality.

Like, I want to make sure the video is nice before I go put it out there and then just trying to start.

Because I noticed when I do that, the videos tend to get way more views than they typically would if I was just to spam upload, you know what I'm saying?

So, and literally had a channel that was in like this recap niche where only uploaded five videos a month.

And the channel was still making like 16K a month.

Wow.

That's not bad.

Yeah.

Yeah.

So there's so many, like, you know, you don't really got to go all in.

And I think that's what's really holding people back from YouTube sometimes.

I think you just got to go all in, drop a video every day.

Or they're just doing the same kind of, you know, camera in the face.

Hey, guys, doing prank videos and stuff like that.

You kind of,

it's an innovation in a way because it's like you're still giving content, but it's not you.

It's in the

different.

And that's what I always tell people, too.

Like, a lot of people argue that YouTube is a saturated market now, but 98% of the platforms showing their face on camera and talking about their day-to-day life.

It's only 2% of the platform that's doing YouTube automation.

So, I mean, hey, it's like the Bitcoin of 2013.

Nobody knew about it.

Nobody invested in it.

And now it's worth thousands of dollars.

So, you know, we're going to eat it all up, though.

So,

I like this model because it seems pretty cheap to start.

Yeah.

And the the the profit seems pretty yeah the roi is insane i mean what you're doing like that's a 20 000 x return now don't get me wrong i'd be crazy to say like every video i'm spending 50 dollars on making like 10k that's that's absolutely not the truth overall overall though yeah it's you spend about 500 a month and you make it about 16 on on average and that's just off one channel right one channel bro

so imagine if you got three of those Wow and all different niches.

We got plenty of them.

Yeah, I'm sure.

I'm sure.

How many do you have?

So in my total career, because I've been doing it for about 10 years, I've probably had close to 30 channels.

So one channel for over $100,000.

How many people do that?

So it's a really good buyers and sellers market.

It's very scarce, though, because typically people only sell channels when they're on a downward.

They don't sell them when they're on an up.

So it's really hard to find

people that's going to be selling a channel that's doing well.

I like that idea, though.

I would, I like selling the channel,

buy a channel.

Well, you don't want to do the groundwork, yeah, yeah, yeah.

You got a base.

So, how much can you sell a channel for?

Like, what's the average rates?

It's actually crazy, bro.

Like, oh my goodness, like, and we're now in the business of acquiring channels instead of just starting them from scratch.

So, you guys are buying channels too.

Yeah, I just bought a channel, I just bought a channel for like 80,000.

100,000 subscribers or more?

Only 50,000.

It's like if the channel's making

like 5k a month, you can sell sell it for over six figures.

I know channels

that barely made like half a mil and was selling for like 700K.

Wow.

Well, because you got to think, he says you're making that 60K a year.

So it's worth it because you're going to make 60K this year, 60K.

And that's not even including the branding and growth and brand dealing.

And the sponsors are.

Right.

It's worth it because you don't got to do the groundwork.

It's literally digital real estate if you think about it.

Like a digital asset.

You know, you build it up,

it gains revenue over time and the value you know just like tell why more people don't like utilize that concept because it's it works because they just don't know bro buy a real estate job i mean buy a real estate channel buy a youtube channel yeah and then like and then have that pay for the home versus buying a home i mean not to say versus buying a home but the youtube channel is a cash flow yeah nah that joint pay for my lifestyle right right real talk but nah it's like um Really, people don't even understand too.

Like, there's a little play that I do when I do acquire channels is I take the highest month and I times it by 12 and I say that's what I'm gonna buy the channel for.

Because some people try to sell channels for crazy amounts.

I'm like, look, realistically, I don't know if this channel is gonna fall off the face of the earth tomorrow.

I don't know if YouTube could just clap this channel.

So, this is the best deal I can give you.

Um, and then we, you know, we agree on that.

Seems pretty fair.

I mean, highest month times 12.

A lot of people would do that, right?

And so, that channel instantly is still making that money, still making the money.

And all you do is we acquired the channel and the team.

So, how do you transition in that case?

How do you transition or prepare the subs for the new content that you're going to be posting?

Do you lose the content?

Same content.

We don't.

So, the thing about YouTube, and I'm pretty sure just in business and social media, you guys know this: you can't change your niche.

It's really hard to pivot.

And if you are pivoting, it has to be very subtle.

It can't be like, yo, we're talking about basketball.

Let's start talking about PGA golf tours.

You know what I'm saying?

Like, you can't, it has to be on that same topic.

So, you stay in the same niche, but it's just

different content.

So, you go from being a guy in front of the camera to just doing basketball.

Bro, I got a whole anime channel.

I can't tell you one anime.

Naruto is probably the only anime I know.

That's fine.

Dragon Ball Z.

That's fine.

And it's making money.

But it's because I have the brains behind the operation running it.

I'm to a point now in my YouTube automation business where I literally am just an overseer.

I don't manage channels anymore.

Wow.

That was in the beginning when I was like owner-operator.

Now it's just like I'm overseeing this channel and seeing what it's doing.

You know, how can we make this better, X, Y, and Z.

And I'm hiring management companies too like and just you know training them up to manage it and then what i'm doing now is instead of paying them a monthly you know earnings from the revenue i'm just giving them equity in the channel and we sell it off so like this this anime channel when we sell it off we're gonna i'm gonna give the management company 10 of the channel smart yeah and so i pocket all of the you know what i'm saying money so it's it's it's so many little no that's intricates in the business model it's just so many ways to make money with youtube that people don't understand So, are you building your team solely off Fiverr 2 or

different places?

In 2023, I solely focused on Fiverr and Upwork.

I like Upwork because you can get a little more crafty when you're choosing your freelancers because you can make a script and actually tell them or a post and actually say, Hey, I'm looking for somebody that I'm trying to pay X, Y, and Z for, opposed to going on Fiverr and it's like, okay, I got to pay what they tell me I got to pay.

You know what I'm saying?

So, Upwork and Fiverr, but you got people per hour, freelancer,

Kappa 99.

It's just so many different freelance sites you could use.

I think people even use PHJobs or PH.jobs to get freelancers, and they get some good results from it.

So it's so many different like.

Now, what's the trick to get the best freelancers?

Because there's a lot of them that suck, to be honest.

Right.

And I'm glad you mentioned that.

That's actually something that we really focus on heavy.

And so with that, that's the only downfall to the business model is when you are going through freelancer after freelancer after freelancer.

So something I do for my like, my clients and my mentees and stuff is is I put a freelance, because I like document the process.

I have a whole freelancer list of freelancers I've used my whole entire career in an e-book form and it's with clickable links.

So that way they can just jump on a train and get it.

But let's say they don't got that, right?

You got to vet them out.

Video editor, you tell the video editor, hey, I need a 30-second clip.

Show them you can edit.

Right?

And so they tell us, they give us that 30-second sample.

So we're not paying the money to edit a video.

And then we get the video and we're like, okay, I need a million revisions.

We're firing them on the spot if they're not who we think they are, right?

Even with thumbnails, hey, give me a sample.

Hey, scriptwriter, give me a sample, voice actor.

And with voice narrators,

you kind of can hear it on the fiber postings and everything.

Like their voices are usually good.

You don't have to really like do a sample with them.

But

yeah, man, it's a lot of ways to really get away from just

getting away from the bad freelancers.

Because there's a lot of them.

And typically, you know what cheap work is, but most people, when they start, they don't understand the difference between quality and cheap, so it's just really breaking.

Yeah, plus, you're getting the max, the max amount of quality for

as far as the cost goes,

it's low cost, so you're still benefiting from it on a large scale because you're not paying out of pocket that much.

Exactly.

The ROI is just

crazy.

It's a match, yeah.

It's crazy.

Margins are.

Yeah, in that video that made $10,000,

I took $8,000 from that video.

I bought 160 more videos with that profit, and it accumulated to like half a million.

Holy 160 videos.

Wow.

He paid with the 8,000 from the profit.

He just reinvested it.

That's how you do it.

It was a $50 seed I planted.

Yeah, most people would have probably went out and bought something, went to the club.

Yeah.

It's funny because that's what I'll be telling my life.

My people will be like, yeah, what y'all going to do with this money?

They'd be like,

I'm going to go to the mall.

I'm like, nah, throw it back into the videos.

Because you got to think about it.

At that time, I was working a nine-to-five, man.

I was trying to get out.

And I saw that first, you know, bread came in.

I was like, look, I either got, I got two choices.

I could stay here and be broke or I can do this again and see if it worked.

And like I said, I wasn't making $10,000 every video, but on average, I was making anywhere from $2,000 to $3,000, $2,500 to $3,500.

Yeah, not on every video, but if you got...

16 videos a month making two $3,000.

I mean,

I do the math.

I'm mostly one.

I'm back through it from a 30-day standpoint.

You know what I'm saying?

Because YouTube pays out what?

Every what?

Every month.

Every month.

On the 21st, you get that check from Google.

Yeah, you're not going to see your money until then.

So you got to just wait till the right viewership.

And then that's the beautiful thing: is once you get that first viral, it's just like, oh my goodness.

Once you get that first viral video, it's a domino effect.

Because now YouTube's like, okay, let's recommend your new content to those viewers, that same pile of people.

And it's just the snowball effect is what we like to call it.

That's what I noticed with us because we weren't getting any views for the first two months.

And then one video went viral.

And then after that

yeah yeah it's a blessing bro i love when that happens yeah dude i'm excited about this business model like i want to start i was i was like everyone should have like

we're gonna have to sit down and talk about this afterwards oh yeah

so what actually got you into youtube and then when did you transition into youtube automation when did like how did you even think of that so i was

coming out of high school getting into youtube i was doing sneaker videos okay but i've i've realized that that just wasn't sustainable.

Like, if I wanted to make another video, I had to go and buy another Jordan.

Right.

And I'm like, okay, I can't build a business like that.

So then I said, you know what?

I've been spending a lot of time playing video games, playing a lot of GTA, right?

Why not make content about that?

I don't have to show my face.

I still have to edit the video and use my voice, but at least I don't have to show my face anymore.

And so I did that.

First video got 100 views in a month.

And I was like, yo, for a channel that got 100 views in a month with zero subscribers, that's pretty cool.

Let me try this again.

Next Next video ended up getting half a million views.

Video made $5,000.

And from that day, I never stopped uploading.

Then,

you know, fast forward, my wife, she's pregnant with my son.

And I'm like, yo, I got to figure out a way to get this money by tomorrow.

Keep in mind, I'm doing pretty good.

Like, I still got my nine to five.

I still got my channels going and doing my thing.

But I'm like, I'm spreading myself thin.

I can't even like, I can't keep spreading myself thin.

I got to figure out a way to automate this business and scale it.

Because if I don't, I'm always going to be in this, you know, cycle of $7,000 $10,000 a month it's never gonna go up

and so I basically saw a really big opportunity in the gaming niche

Fortnite clips Twitch streamers and stuff like that

first month ended up I think we made like $60 or something crazy like that on that channel and then the next month made $68,000

made $68,000 the very next month just you by yourself or you had a team team I mean

that was my first endeavor into YouTube automation gotcha and that channel ended up getting over a billion views in total.

Gotcha.

I've probably seen some of those clips.

And then that's when you're like, okay, I figured it out.

Yeah, and then after that, I jumped from the gaming.

I jumped in the top 10,

the anime stuff, and all kinds of different niches that I didn't jumped into.

We even started the NBA channel this year.

It's moving a little slow.

It's getting the views, but it's just getting the subscribers.

So how do you, so when it comes to, you use other people's clips, right?

So the content is technically not yours?

Yeah, but it's transformed.

Oh, it's transformed.

So, and a lot of people, you know, know, they, they have that worry like, yo, what if I get copyrighted?

What if this person comes to me?

Yeah, well, you too will, but it's, you have to change it.

Yeah, so, like, let's just say, for example, somebody takes this clip right here and they put on their video.

If they have a type of voiceover and they use this as, like, more of like background video playing as like B-roll content or whatever, and they're talking over it with music, and then they show the clip.

And they come back and it was like, yeah, Sean and Dave was talking about X, Y, and Z.

That's transformed.

So now it's considered fair use.

Like, it's covered under the fair use copyright law.

So you don't have to worry about, you know, your content getting copyright.

And that's the big thing that people always say: like, David, how can we make NBA videos if the NBA owns their content?

Are we going to get like huge copyright?

It's like, not no.

If you got a voice actor on there with music and you're adding, you know, transformative content and you're making it more original, YouTube's not going to mess with you.

The NBA is not going to mess with you.

They'll take it to the next level.

How do you find trending niches?

Because last night I was looking at the top viewed channels.

I saw Omar was number seven, the guy from ESPN.

That's crazy.

Yeah, that Indian dude.

So I was like, wow, like basketball must be hot.

But how do you find them?

Social Blade is a really good tool.

Social Blade is good.

But typically I start with the search engine.

I search up my topic.

When I find my topic, I look for the channel with the lowest amount of subscribers in the highest view.

So the lowest subscriber ratio to the higher views ratio because that typically says this channel is doing something really well because they're getting way more views than they have subscribers.

Now, typically a good number is if a channel has like five, ten thousand subscribers, a hundred thousand subscribers, and they got a video with a million views,

this topic is hot.

We gotta jump on that.

And then what you do from there is if that video is doing well, you go and analyze that channel and you go and look through all the other videos that are doing well on that channel.

And you take the most recent ones with the most views and then you take inspiration from it and remake it and make it better.

Typically, when you see an idea go off on YouTube, YouTube, you want to make it better.

Gotcha.

If you make it better and you add quality to it, it's going to take off.

Gotcha.

Wow.

Yeah.

I literally showed like some people the other day, like, I was like, look at this roller coaster video, okay?

They posted it.

It was like

five and seven years ago, right?

But the seven-year one, it was like a roller coaster, like top 10 scariest roller coasters in the world.

It's a roller coaster going down like a, look like a water park, right?

And then,

so that was a seven-year-old video, right?

7.5 million views.

The same video on the same channel posted, right?

Two years later, so it's five years ago, almost eight million views, same roller coaster, but now it's a skyscraper thumbnail.

The same exact video.

Wow, it's they transformed it up a little bit so it didn't, you know, come up as you know, reused, but just like that, like history on YouTube repeat itself.

If it worked before, it could work.

Like, you don't have to reinvent the wheel, you don't got to be, you know,

right.

So, subscribers don't even matter to you that much.

Nah,

I mean, yeah, building a community is always going to be great because at the end of the day, like, when you build an audience,

it can really become a huge snowball because how YouTube finds viewers to watch your channel is solely based on the people that watch your channel.

So if you have a strong subscriber fan base of people and they're always tapping into your videos, it's always going to push it out to that right audience that's exactly like the people that's already subscribed to you.

And that's how you're just growing bigger and better.

Yeah, because it was a, I mean, I think a while back, it was more emphasis on your sub numbers because the plaques, people cared a lot about it.

It's all about the viewership.

Yeah.

That plaque hunt is crazy, though.

How many plaques you got?

I have four

100K plaques, 1 million plaque, and then I'm about to, after this anime channel, I'm about to have another 100K plaque.

I want another million plaque from that channel, too.

It's just going crazy.

We got to get one one day, bro.

Oh, y'all going to get one.

I mean, bro.

We're going to make sure before I leave today, they're going to drop a game.

I think we just said like 20k.

Oh, yeah.

Y'all growing fast.

Yeah, I mean,

since February, actually, yeah.

Trust.

You're going to get those days when you're going to be able to do that.

I heard the first like 10K is the hardest.

Yeah, after that, yeah.

Yeah, and that's typically when I tell people, like, um, because a lot of people are like, when is it a good time to make another channel?

Like, because people like to make multiple channels.

Like, get your first 10K and you know, start mentioning that you have another channel and see if they mess with it and, you know, kind of build a little sub-niche on another channel.

So 10K is really a great milestone.

Like, you know, once you're past that,

you're smooth selling from there.

That's what I heard.

Yeah.

Yeah.

So how many, like, what's the goal, end goal with this?

Do you want to do this for a while or are you trying to...

I want a diamond play button so bad.

Is that 100 million?

10 million.

10 million?

It's a lot of work.

That's just for one channel, right?

Yeah.

Yeah.

10 years.

Wouldn't it be dope if they did it collectively?

I wish.

We had 10 channels and they equaled up to a certain amount.

I feel like you still should get a plaque, but I wish.

I get it.

I was overlap, so that's why I get it.

But that is end goal.

Of course,

building up this.

10 million cells, bro.

That's a lot of people.

You kicking your feet up at that point.

How many people you think hit that?

like under a thousand

I think under a hundred because on IG I'm about to hit 10 mil and on social blade you can see the ranking and I'm like a thousand seven hundred so there's not that many people at 10 mil on IG Mr.

Beast is probably the but YouTube's goddamn thing about if Mr.

Beast had like linked up with you it's over it's over

yeah that dude could get you a million overnight bro

because he has channels that's literally like oh he has multiple channels bro did you see what he did with the languages yeah bro that's genius and then he had channels in different languages Yes, bro.

He was showing Graham Steven channels he hasn't uploaded on in like months, and it was still pulling like 50K a month.

Like crazy.

Like, he just go on random channels.

Like, it's like 20K a month.

50K.

I'm just like, bro, this man's crazy.

He has like 20 different languages, dude.

Yeah.

Like it's so smart.

Because now he gets recognized worldwide.

Bro, that dude is...

He's killing it, bro.

Mr.

Be, yo, shout out to Mr.

Beast, bro.

He's always hats off.

And we all look up to him, man.

For sure.

Do you stick with English or do you do multiple languages?

I have never did a different language channel.

That may be something I look into because it really does work.

But how do you set it up?

You just go,

how do you set the different language up?

You just hire in the voiceover artist that can do it and the scriptwriter that can, you know.

Okay.

And then just

and then I'm pretty sure there are translating companies or stuff like that that do it for you.

Yeah.

I haven't looked at it.

I know AI has a program where you can do everything

in different languages.

Yeah, it's just clicks.

But the CPMs in the English countries are probably the highest.

Yeah, yeah, yeah, yeah.

They're always going to be higher because just the audience is, they got more money.

But yeah, I think Engo really getting that play button, the diamond play button, and then just my whole portfolio of YouTube channels, eventually just, you know, selling them off.

I think that's going to be like, you know, the out.

I love what I do, though.

I'm really addicted to this YouTube thing, this YouTube automation thing.

It's just something that, you know, I could never sell myself.

It's not really real work.

So why would you go away from it?

People say passive income isn't real, but this seems pretty.

It seems pretty passive.

That's what I I think.

I mean, you got to put some work in when people think of passive income as no work.

Yeah.

But you got to put work in anything you do.

That's how you create passive income.

I mean, it's...

It has a passive aspect.

I'd say that.

Like, typically...

How many hours a day are you putting in?

There you go.

I mean,

I'm talking not anymore, bro.

I mean, back in the day, we was sitting in front of that computer.

But now, bro.

So while you're here, work is being done.

Yeah, bro.

Automation.

Automation.

Wow.

It's because i don't when you put when you delegate and you put people in position like you don't got to do nothing i have so many businesses that just run it right now running phone vibe keep buzzing that's why i keep touching my pockets going off but it's just like automation delegation once you master that so

it's doing it's doing its thing So what's your reinvestment strategy?

Say you make 100K.

Are you putting that all back in like Mr.

Beast or are you keeping some?

No, he went.

So I definitely leverage the income from the YouTube channels to consistently keep building up more YouTube channels.

But

I don't really like take that money and spend it for real.

What do you actually spend your money on?

Do you buy cars and things like that?

So I got a Lambo G-Wagon.

Me and my boy Benny just bought a 60-unit building in Decatur.

He's closing on the 19th.

So you get into real estate?

Yeah, yeah, yeah.

Just diversifying as much as I can.

I'm really big on investing into me, investing into personal development.

I think I'm about to jump on another mastermind for like 50K on the 23rd.

It's which one?

I think it's like Jason Vladlin and Nehemiah Davis.

Yeah, Vladimir.

Yeah, bro.

It's just learning more and just, you know, reinvesting into myself.

I think that's the best investment you can make.

Investing into yourself and just getting to that next level because there's so much knowledge out here.

There's so many roadmaps that people already have laid out.

It's like, why spend another decade trying to learn it when it's already done for you?

And you can literally have somebody turn a decade into days for you just from investing your money literally best investment is yourself yeah bro it's facts how did you grow your network because i see you chilling with some some heavy hitters bro it's it's it's weird bro so i lived in la for the majority of my life and then i moved to atlanta keep in mind i had no friends when i moved to atlanta i just was doing my thing um i ran to one entrepreneur at the mall tapped in with him we followed each other

I had already kind of met Neo through like, you know, my brother was at the mall one time and ran into another entrepreneur.

They ended up putting us both on FaceTime.

So I had met Neo like that.

And so Neo had already knew about me.

And so he kind of brought me into his network.

I joined his mastermind.

And then after that, like, I kind of just really blew up like my educational business and people just started knowing about it.

And so, yeah, like my network kind of just blew up from that.

People just tapping in, like getting DMs from like, you know, crazy, like all kinds of people.

I think the biggest person that follows me right now is like Pete Diddy, bro.

And I'm like,

but I have not messaged him or nothing.

Like, I'm like, bro, I don't even know what to say to this man, bro.

Because I know that if I ever do come or go that route, it got to be something that's like, if I'm going at Diddy with something, it got to be like.

Nah, but honestly, Diddy, I've been around him, bro.

He just like having that young energy around him.

Yeah, bro.

It ain't even about what you can do.

It's about what...

how you can help him in a sense that he'll he'll use you to help him to do because he he liked that young energy around him

and i think what happened though crazy story is like you remember that party was like Jay-Z,

Jermaine Dupree, Diddy.

I don't know.

I think I had a post going viral on like spiritual word or shade room or something.

And Jermaine Dupree and Diddy followed me.

And I was just like, I didn't, but I didn't know P.

Diddy followed me.

It was weird.

Like, it was like months that went by.

And I had just clicked on his page and it said, follow back.

And I'm like, man, like, bro, wouldn't this?

And then I had peeped.

I'm like, because you know, you could filter by verification.

I'm like, oh, they must have been talking about me at that party because Jermaine Dupree followed me too, but he had tapped in.

Like, we locked in.

Like, don't on the phone, everything.

I'm helping to monetize his channel and everything.

Like, we locked in.

So I'm just like, bro, it's just the network.

What would you say?

How can an artist, a musician, from a music standpoint, get into automation using their own?

Because content is key.

Don't really like take advantage of it.

Like, in a sense, they really just focusing on streaming.

Like, how can like music artists you know do the uh amazon i mean not how

youtube automation i mean i've never really personally seen a like an artist or and don't get me wrong i've had i've had deals on the table where people were trying to pay me like hundreds of thousands of dollars to run their whole music network with all their artists and i'm just like bro i don't have that kind of expertise but i don't know nothing i mean i tried to be a rapper but that didn't work so i can't help you but I think, you know, just, I wouldn't say really, I don't think they necessarily need the whole automation business model.

I just think they need a team that's really going to focus on putting their music out there and automating that process for them.

So they're not constantly like, oh, I got to make this song and, you know, streaming on here, streaming on here, like just getting a team.

And that's just really the answer to that.

So

I can't see how you could really automate

that.

It demands so much of the artist, you know?

Creating the actual content itself and then maybe placing their songs on certain like

that too.

Yeah, yeah, yeah, yeah.

Oh, yeah, leveraging their own music.

Exactly.

Oh, yeah, yeah, yeah.

Yeah, you see what I'm saying?

For sure, yeah, yeah, yeah, for sure.

Do you have a mentor through all this, or just solo?

Through YouTube automation?

Yeah.

Self-taught.

Wow.

Yeah.

So you haven't had no mentors?

Mm-mm.

Your whole life?

Because, like, I literally...

No, no, I have a mentor.

Entrepreneur mentorship.

For sure.

That's like, yeah, I got a ton of mentors.

But as far as the YouTube thing, man, like, just, I'm, I have this mentality, like, throw me in the pool.

And I'm, it's a sinker swim mentality.

Like, and I just decide to swim, bro.

Like, that's just really what I do with a lot of my, you know, I'm saying, my stuff.

Um, and I saw success from it.

So, not to say I don't need a YouTube mentor because I look up to a lot of people in the industry, and I learned a lot from them on a lot of the platforms, like vidIQ2Buddy.

Shout out to them.

Um, they got some awesome techniques and awesome AI technology and stuff that really helps blow the channels up.

But yeah, man, nah, like i never really invested into somebody in the youtube automation space because i started so early on before it really was a thing and i really even knew what it was and then it kind of just became this thing i feel that yeah what's the best way to use vid iq i just got that last week oh my goodness it's it's worth everything bro really tags descriptions titles uh competitor research finding really great topics that have super high search volumes it's i mean it's designed to boost your growth and your views man i mean shoot i mean i'm vid iq is solid

yeah no i mean i i've i've played around with it yeah vid iq is solid nah and then it tells you like the amount of views your videos are getting per hour it tells you like the videos that are for you um it literally shows you a breakdown of when the video went viral and so intricate

it breaks it breaks down the intricacies of like why things are why like why they catch and you know what's it's catered to your research so you know how you always study and stuff yeah both are but for vid IQ it breaks down everything else as to why it goes so smart.

Yeah, yeah, yeah, I like to study like the trending shorts and stuff.

What do you think about shorts?

Oh, that's that's that's a play.

Yeah, shout out to this channel love live serve no both my guys they took they channel I think they said they had like three or five million subs all the way up to ten million just off shorts alone.

Just off shorts Them shorts are crazy, bro.

Especially when they first came out.

But you got to understand social media, whenever they drop some type of new metric or some type of new,

abuse it because they're pushing it they really want everybody to use a tool or use the new the new thing so in the beginning it was crazy i think it's still really good um it's still something that you should definitely be implementing um i feel like

me personally this is kind of biased i like long form content because number one it makes more money but it's just it i feel like it has a longer lifespan on the platform and then shorts is just like a quick

right

attention span is getting shorter but what what are we at?

Seven seconds now?

Lower.

Yeah, it's lower now, bro.

It's bad.

It's really bad, bro.

So that's why you see all these YouTubers have like 10 clips in five seconds because it's like you got to keep the viewer engaged.

Yeah.

Or they're going to flip it off.

You're not clipping up your long form at all and turning them into shorts.

You're just going.

Yeah, yeah, I do.

Like podcasts and stuff.

But I do with the NBA channel as well.

We clip it up.

But I feel like my automation channels, we really just don't focus on shorts as much as we should.

Because, like I said, it just, we see so much good results and success.

And there's like been this kind of thing that people say, like, yo, you know, shorts kind of gets favored sometimes if you have like long form and shorts.

And sometimes your long form content dies out if you're like doing too much.

It's this weird myth.

I'm pretty sure it's just a myth, but I've seen automation channels like fumble because their shorts start taking off and their long form just dies.

So it's just like, I don't like to really play with it.

And the long form money is so good and it's so evergreen.

And it's always, you know, garnishing views and getting passive income it's just like why why fix it if it ain't broke fucks what are some tricks to get longer viewer duration on long form videos so super easy take the most highlighted piece or the most controversial moment in your video make it the intro and after that you go into your intro make it short 5 10 15 second intro explaining who you are what you do and what the video is about and get straight into it or because they're waiting for that viral right or the first five seconds of your video answer the question that the viewer is already asking or the viewer is already curious about so for example um

i don't know how to sports bet that just came to my mind how to sports bet in the first five seconds you need to tell them so i'm downloading this app today and i'm going to teach you exactly how to sports bet x y and z and then boom you jump into the video and then say hey my name is so-and-so i'm an expert in sports betting and in today's video i'm going to break down the basic you know fundamentals of sports betting and then you go right to the video wow that was a great intro thanks for watching our channel

You know what I'm saying?

Like, it's just you gotta, because the viewers already, like, number one, you have to spark curiosity with the title and the thumbnail.

The thumbnail has to kind of like play off of that title a little bit.

And so, it just gets people curious to click on it.

And then, once they click on it, you know, I'm saying it's your job to keep them, you know, viewing for longer.

But when you put that highlighted moment in the beginning to add to that, you want to make sure it's at least at the 40 to

40 to 60 percent mark because typically the best videos that i've seen do really good have a 40 um

watch time duration or average viewer duration is like 40 is like a sweet spot for me personally i know some people say 50 60 is better um because you get better results but typically if a video gets 40 duration i know video number one is going to have a longer lifespan is going to get pushed out more and it's probably going to perform better than most videos

so that's really like you know just understanding giving the viewer what they came for Don't clickbait them.

You know, you can do a little bit of clickbait on a thumbnail, but you don't have to criticize.

I used to, nah, like when I was younger, bro.

I was like, what?

Clickbait King.

But I learned a lesson from that.

I got a really bad taste.

I got put a really bad taste in people's mouth.

They didn't like it.

You know what I'm saying?

I've learned so many things to not do, right?

We used to do giveaways

on YouTube in the very beginning, right?

Learn not to do that because people just subscribe for the giveaway and they don't even care about your channel.

Just so many little things that you learn along the way.

So, um, yeah, nah, we don't clickbait no more.

We give them right what they want.

There's still one clickbaiter in the Fortnite community, I forget his name.

He got canceled because he would just clickbait, bro.

Oh, my goodness, wow.

So bad, it's crazy, bro.

He used to get millions of views, but not anymore.

Nah, not anymore.

The clickbait was too bad, dude.

Yeah.

Because how do you clickbait yourself, dude?

He'd be capping, bro.

People and the kids grow up, bro.

New kids grow up.

There goes your following.

Yeah, done.

Pack it up.

Yeah.

Phillip, man, that was a great episode.

David, what's next for you?

Man, so, you know, I'm still heavy in the YouTube automation game, but I've been getting a lot of DMs.

A lot of people hit me up trying to learn.

Yeah.

So I'm going to be doing something that I've never done before.

I'm doing a five-day virtual event where basically people can come and learn the YouTube automation, you know, game.

Day one to five.

You literally spend time with me on a Zoom call face-to-face, me coaching you through it, teaching you how to build that dream team, right?

That's going to help you, you know, garnish views and make passive income, teaching you how to monetize your channel with the best strategies and techniques right teaching you just literally how to blow up a youtube automation channel in that five days so it's the youtube automation five day challenge if you want to tap in it's ytachallenge.com um you know i'm pretty sure my boy's gonna be there tapping in too because they're trying to get trying to get some action

is it free or so so it is paid um the link is i'm pretty sure sean's gonna put it in the description below um it's a few ways you can get in i suggest going platinum uh because those people are gonna get to spend more time with me and secrets out guys i ain't gonna lie.

I'm actually gonna have like a secret group chat for the people that go Platinum, and we're gonna be in there dropping plays throughout the whole thing.

I'm really over delivering on this.

I've never done this before.

Usually, I do like a free class, they get an hour out of me, and that's it.

But now it's like five, four days.

I'm trying to impact.

How long does this chat last?

Is it ongoing?

Are you gonna just build on the chat?

No, I'm gonna be on it.

I'm gonna be on the chat for the five days.

Those chats are

solid, though.

So it's gonna be in Telegram, but

there's like that.

Like I said, there's three ways.

It's a platinum ticket, a VIP ticket, and a general admission.

I personally would suggest general admission because it's just going to be live streaming Facebook.

You're not going to be able to meet me face to face, which kind of defeats the whole purpose of spending five days with me.

So, I mean, but if that's what you got to do, you do it.

Just get in the room some way.

How?

But

go platinum, man, because that's where we go platinum.

They're going to get the best results because they're going to be like,

it's going to be like hands-on, man.

It's going to be crazy.

I'm a fan of those chats with heavy hitters.

Good things always happen in those.

Oh, sure.

That's what I'm saying.

Network and net worth.

Wayne, thank you guys for watching Digital Social Hour.

Thanks for tuning in, guys.

See you next time.

Peace.