The Pillow Guy: Came to America With $300. Built a 9-Figure Company. This Is His Story. | DSH #1689

Speaker 1 Yeah, I don't think I'll always send my kids to public school. Why do you think that's the move?

Speaker 2 Honestly, school is not my thing. I dropped school when I didn't make it to middle school.

Speaker 1 Wow.

Speaker 2 Seventh grade, that was my last grade.

Speaker 1 Wow.

Speaker 2 So school, it's definitely not my thing.

Speaker 2 I can't even write. You know, I can speak in three languages.
I can read in three languages. You can't write English? I can't.
I mean, I can write, but like,

Speaker 2 you don't want me to do that.

Speaker 1 Okay, guys, we got someone on I've known for probably seven or eight years now. He sent me my first custom pillows.
We got some here on the desk right now too.

Speaker 2 It's been a while.

Speaker 1 The first ones you sent were Jersey Champs ones. Jersey Champs.
My first company.

Speaker 2 I still have your jersey that you made for me. Oh sick.

Speaker 1 Full circle man. It's good to see you though man.
How you been?

Speaker 2 Likewise. Been good.
How about you? Busy with the pillow stuff? Busy, busy. It's a busy time now.
Back to school. It's pretty busy season for us.
Yeah.

Speaker 1 What are your biggest clients now? Because you work with so many celebrities and all sorts of companies.

Speaker 2 You know, celebrities are not the biggest clients. The direct-to-consumer is the biggest business, but we do work with a lot of celebrities.
I don't even know if we love a lot of brands as well.

Speaker 2 I mean, Kardashians, every party, they do the order from us. Wow.
All the kids' parties, all the like celebration, like birthday, they always order from us. We don't work directly with them.

Speaker 2 So they're like event planner. But yeah, they've been our customer for a long time.

Speaker 1 It's impressive, man. Yeah.
Eminem, DJ Khaled, Paris Hilton. The list goes on and on.
And on and on, and on. Is that sort of like a marketing vehicle for you, just partnering with celebrities?

Speaker 2 Just for the brand awareness and product awareness, yes. Yeah.

Speaker 1 I mean, it's good quality, man. Like, you can't really get this.
You can't just walk in a store and get this, right?

Speaker 2 That's why I'm the pillow guy, man. I'm the only one who made this pillows, you know?

Speaker 1 The first time I found you was through Logan paul

Speaker 1 yep you were on his youtube right yeah i made pillows for him a while ago his dog his podcast you name it i worked with him for a long time that's how i found you man so well done yeah you uh you do really well with branding and marketing and you've been doing this for what 10 years now Yeah, 10 years.

Speaker 2 That's impressive. I would say about 10 years.

Speaker 1 Not a lot of businesses last that long.

Speaker 2 Well, my brand, the All About Vibe, the actual custom shaped pillow brand has been like focused five years, but I've been trying it for over 10 years.

Speaker 1 And you started in your father's garage.

Speaker 2 Yeah, my father's car garage.

Speaker 1 Was that in the U.S.?

Speaker 2 Yes, yeah. Two car garage, just me and him.
Old sewing machine, older than me, plastic table. That's it.

Speaker 1 Wow, that's nuts. Did you ever think it'd get this big?

Speaker 2 No, I never thought.

Speaker 2 But I never stopped. Today we're like 20 plus thousand square foot manufacturing men doing thousands of pillars a day.

Speaker 1 Holy crap. Yeah.
When you look back and think about specific moments that were like breakthroughs, do any come to mind during the business?

Speaker 2 No, not really. It's just consistent work.
Never giving up. There were very bad times, but just I never never quit.
Okay. I kept pushing, you know.

Speaker 2 There wasn't like a big order that came in or there wasn't any big order. It was just like incremental, kind of like slowly growing and slow and steady.
Slow and steady.

Speaker 1 Immigrant mentality, man. Hard work.
I get my work ethic from my immigrant parents. Both of them are immigrants.
From where? China and UK. Nice.
Yeah, but the China, oh my God, they work hard.

Speaker 1 Those Chinese people. Well,

Speaker 2 I'm such a mix too. I'm a Russian-born, half-Jewish, half-Korean.

Speaker 1 Holy crap, you're Korean? Yeah. My father is Korean.

Speaker 2 I'm Oleg Lee. My name is Lee.
My last name is Lee.

Speaker 1 Oh, wow. I would have never guessed that.

Speaker 2 I was born in Russia, raised in Israel. Now I live here.

Speaker 1 You like America the best? Yes, of course. Not close, right?

Speaker 2 No.

Speaker 2 Also, I have three kids now. That's why I love where my kids are, you know?

Speaker 1 Yeah, I always thought it was weird that people complained about America.

Speaker 2 I travel Europe a lot lately. Definitely love a lot about Europe, the culture, the food and everything.

Speaker 2 But opportunities in America, you can't compare. Yeah.
I can see myself living in Europe, but I can't make money in Europe. Here you can.
That's the biggest thing about America.

Speaker 1 You'd be limited in Europe. 100%.
You can't walk in a bank and get a $50,000 credit card.

Speaker 2 I mean, I'm forever grateful for America. Yeah.

Speaker 1 Like, I have like 40 credit cards. Like, I could start any business I want right now.
You know what I mean? You can't do that in other countries.

Speaker 2 I came with $300 in my pocket.

Speaker 1 Wow.

Speaker 2 Literally, $300.

Speaker 1 That's it. What do you invest in it when you got it?

Speaker 2 In the car. $200 in the car to buy it from Junkie Art, $100 to fix it.
Like the light or something, so I can drive it.

Speaker 1 That's it.

Speaker 2 Found the job, start working. What was the first job?

Speaker 1 Construction. Damn.
Yeah, I worked there for 10 years.

Speaker 1 In Chicago?

Speaker 2 Chicago. I didn't have any English, so it's all I could find, you know, just like hard work.
And I call every job and say, okay, come over. I'm like, how do I go there? I'm like, oh, I need a car.

Speaker 2 I have $300. I bought a car.

Speaker 2 Yeah, it was a fun process. I've been here for over 20 years at this point.

Speaker 1 Wow. That's impressive, man.
My mom came here with 20 bucks. Similar story.
She worked in the kitchen, dishwashing, didn't speak English, scrubbed floors,

Speaker 1 became a millionaire.

Speaker 2 Well,

Speaker 2 that's how you say the immigrant mentality.

Speaker 1 Yeah, immigrant mentality, American dream, man. It's crazy.
I have a lot of respect for her for doing that. I know we disagree on academics.

Speaker 2 You know, I think when we're looking for office space and we'll keep growing and growing in our real estate, she asked me, she's like, how come you immigrants come here and you're so successful?

Speaker 2 And she got me thinking, and I'm like, you know what? Because we have no choice here,

Speaker 2 you come to my country where I came from, let's say, Israel, right? My last country, I'll probably not, I'm not gonna be as successful because I was comfortable.

Speaker 2 I had my parents there, but here I'm uncomfortable. I have no parents, I have nobody.
So, I really, we don't have choice when we come here. That's what makes us successful in America.

Speaker 1 You're all in.

Speaker 2 All in. I mean, again, you don't have choice.
Yeah, it's a good point. You have to do it.
Yeah, if you fell, you're ashamed to go back. And then you get a kid, and then that's it.

Speaker 1 Now,

Speaker 2 it's crazy.

Speaker 1 When did you meet your wife?

Speaker 2 As soon as I came, 20 years ago. Okay.
She was one of the first people I met. She's still with me 20 years later.

Speaker 1 She spoke English, you didn't?

Speaker 2 Yeah, yeah. She spoke English.
I didn't even have a car. She would pick me up, take me to gym, you know, drive me around, like, you know, my errands and stuff.

Speaker 2 But she's been the biggest asset and the biggest key in my success because she's been around me for 20 years, supporting me, you know, for my love with me working in construction and switching jobs, starting one business and another.

Speaker 2 Because I tried many businesses and I failed, lost a lot of money too.

Speaker 1 but you know kept trying never gave up thought is beautiful she stuck with you from the beginning stuck with me yeah shout out to her man three kids now too three kids later

Speaker 2 how's that been challenging um the first kid was challenging because the business was kind of small and growing and having the first kid was really hard yeah but now it's the best thing i mean i i it's all i live for is the kids really yeah you put your kids before you i put my kids you know and

Speaker 2 it's funny because i tell i i explain this way. I put myself first as a priority in the family, in anything.

Speaker 2 Because if I'm the one who's, you know, bringing the money, I'm the one who's doing all that stuff, like my mindset is the most important.

Speaker 2 Because if I'm not in the right place, nobody will be happy. So I do put myself as a priority in a family.
I have to be happy in the right place first of all.

Speaker 2 So then I can focus on kids and my wife and the business.

Speaker 1 I agree. So,

Speaker 2 but if you ask me, wife or kids, wife.

Speaker 2 No, wife, no kids. Are you serious? No, kids will grow and they leave, but wife will stay.
Wow. She's been proving 20 years at this point, you know.
She's a friend, she's a partner. It's more than a,

Speaker 2 it's more than a wife. It's very important, I would tell.
I mean, I don't like giving advices and stuff, but you know, when you have somebody you're dating and you

Speaker 2 don't trust, or like there's all this like, you know, conflicts and stuff, you can't focus. She gave me that focus.
I could trust her all those years, you know, she never doubted me. She supported me.

Speaker 2 So

Speaker 2 the relationship was never an issue. It was always solid and clean and quiet and supportive.
So I could really focus on business. That helped me a lot.
But, you know, if you fight, you can't focus.

Speaker 2 You kind of like...

Speaker 1 Because you come home, there's more issues, right? You can't focus.

Speaker 2 So finding the right partner, it's important

Speaker 2 to grow and succeed.

Speaker 1 I agree. Focus is everything, dude.
A lot of young people struggle with it right now. I see it every day.

Speaker 2 I guess when you asked me what was the biggest change, you know, know, that happened in the business is when I actually started focusing more on one thing.

Speaker 2 Because I was like, I started 10 years ago with a bunch of different products. Yeah.
But, you know,

Speaker 2 after like five, six years, you know, I switched focus on pillows only. I had the pillows, but I had a bunch of other products.
This is where I was not making money and not growing.

Speaker 2 But as soon as I made a decision, get rid of everything, focus on one product, the custom shape pillow.

Speaker 1 Business took off. Yeah.

Speaker 2 Last five years, we did almost 60 mil already.

Speaker 1 Holy crap. I also think it's a very unique product.
Like, it's, it's, I don't know about now, but back then, it was hard to get something like this, right?

Speaker 2 Nobody else is doing it still. It's something that's still.

Speaker 1 Yeah. Wow.

Speaker 2 We work with like Netflix shop, Paramount Pictures, their customers,

Speaker 2 like SpongeBob Pillows, Ninja Turtle Pills, Stranger Things, you know, all this newest shows. You know, it's all our products, all our pillows.

Speaker 1 Well, God, dude.

Speaker 2 That's so cool. Because we know when they look for the product, there's nobody else they can find.
So they come to us. Right.

Speaker 2 I don't even know at this point all the brands and celebrities we work with because I don't get involved in the production anymore. So I'm just kind of like focused on marketing.
Yeah.

Speaker 2 Our own brand marketing. So, but when sometimes when I look, I'm like, damn, I didn't even know we're making pills for like a stranger things or like squid games.

Speaker 2 You know, we make pills for them for all these big shows.

Speaker 1 That's sick, dude. 60 million, five years without any mentors.

Speaker 2 No, that's crazy. No mentors.
Imagine if you had one.

Speaker 1 Uh,

Speaker 2 maybe, yeah. I thought about it now.
Do I want one? I feel it's like a distraction to to me at this point. Really? Like, I'm pretty self-kind of focused, self-made.

Speaker 2 I'm pretty good self-learner.

Speaker 2 I mean, you know what I'm saying? I didn't have any mentors, but I did listen to a lot of videos and a lot of podcasts and a lot of like people. So, not direct mentors, but I did learn a lot.

Speaker 1 Yeah, so you didn't have like someone you could text, but you had videos and courses.

Speaker 2 I listen, I learn, you know, watch what I listen to what they say, you know, I just follow and I do it. It's the same thing if I had somebody probably in person.

Speaker 2 I will ask them and they'll tell them, hey, you tried, you have to try this.

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Speaker 2 I'll do it. So I did the same thing, just not directly,

Speaker 2 but I consume a lot of videos, a lot of information.

Speaker 1 Do you have an end goal for this? You want to sell it?

Speaker 1 Yeah, I do want to sell it.

Speaker 2 Definitely want to sell it. Probably the next five years.

Speaker 1 Yeah. I mean, that's impressive revenue.
You could get a good multiple on that, I bet.

Speaker 2 Well, the goal is over 100 mil. Yeah.
Yeah. I'll be happy.

Speaker 1 Alex Romosi just did that. Yeah, I know.
Did you see that launch? Yep. Holy crap.
He inspired me, man. I'm not going to lie.

Speaker 2 No, no. I watch a lot of his videos.
Not lately, back in the day. Sometimes now.

Speaker 2 Again, a lot of stuff I already, I'm doing it. I'm using it.
But sometimes I go back and I watch something. It's definitely great.

Speaker 1 I mean, I just met him last week, and here's the power of podcasting and media. He recognized me as soon as I walked in his office.
I was like, holy shit. Like, media is important.

Speaker 1 You know what I mean? Yeah. He would have never talked to me if I didn't have a podcast.

Speaker 2 I talked to him on social media. I DM everyone.
Yeah. That's my kind of thing, how I work with a lot of celebrities.
I just DM everyone. Hey, what's up? Are you letting me pillows for you?

Speaker 2 So I talked to him a bunch of time on social media, on like Instagram. And then I met him once in Vegas, and I can't say he remembers me exactly.
But I say, hey, the pill guy.

Speaker 2 He's like, oh, yeah, I think I remember you.

Speaker 1 That's how I started. I DMed everyone with Jersey Champs.

Speaker 2 Yeah, that's how we connected.

Speaker 1 Yeah. I think I made you the jersey and you made me some pillows.

Speaker 2 DMs are underrated. But that was inspired by Gary V, by the way.
He said it, and I started doing it, and it was a big breakthrough.

Speaker 1 I think I DMed like 100 100 people a day when I was younger. Yeah, now I do about 25.
I still do 25 a day.

Speaker 2 Now I don't DM

Speaker 2 like if I found somebody interesting, I would DM them, but I'm not sitting every day and DMing. I don't do this anymore.

Speaker 1 I DM 25 people a day that I want to have on the show. Usually about half of them.

Speaker 2 Using it for the show, yeah.

Speaker 1 Yeah, half of them respond and then maybe like 10 of them end up booking a podcast with me. And that's how I get all my guests.

Speaker 2 And we're in Paris Hilton has been a good friend. I DM'd her.

Speaker 1 Yeah, exactly. You know, look at everyone that's been on the show.

Speaker 1 I've had 1800 guests i probably dm'd half of them nice crazy right yep like people don't realize you can just dm you need to tell people and they still don't do it like you just can't dm you one of them didn't respond what do you care just try yeah i don't care i actually got a couple no's yesterday and it made me even more motivated i got a couple people not wanting to come on and i was like shit i gotta grow this thing even more then you know what i mean

Speaker 1 why would they say no worst thing that because i have on controversial guests but that's the worst thing that'll happen is they say no

Speaker 2 who cares

Speaker 1 you Who cares?

Speaker 2 There's so many other guests.

Speaker 1 Yeah, people are so scared of denial or like being open, being vulnerable.

Speaker 2 Well, that's how most people are today. Yeah.

Speaker 1 But I think times are changing. I think people want the truth and authenticity now.

Speaker 2 Yes. I mean, yes and no.
I personally don't care about a lot of it that's going on because

Speaker 2 I'm very focused on family and business.

Speaker 2 Ignore all the noise, you know, ignore everything.

Speaker 2 Do I care deep inside? Of course, you know, I care about people, obviously, you know, but you know, my wife is Ukrainian. I'm from Israel, I was born in Russia, there's mess everywhere going on.

Speaker 2 Yeah, but I, when I say I don't care, I just don't consume it. You don't give your attention.
I don't give my attention.

Speaker 1 Yeah, that's the difference, right? You still care about people, but you're not going to focus on it for hours a day. No, yeah, I agree with that.

Speaker 1 Your main focus, or not your main focus, but a big focus for you now is running.

Speaker 2 Running has been a big part of my life. It changed me a lot, improved me a lot.
Actually, the business did grew a lot since I started running. Really?

Speaker 2 How did it change you?

Speaker 2 It's hard to explain, but it's so hard.

Speaker 2 And when you're on a marathon,

Speaker 2 let's compare it to workout. When you work out and it's hard, okay, another minute and you're done, another two minutes, and you're done.

Speaker 2 When you're on a marathon, the moment you get tired, it's probably another two hours.

Speaker 2 Another two hours, and you're already like, I can't do it anymore. And another two hours.
So, in these two hours, you're quitting so many times in your head.

Speaker 2 And the fact that you don't quit in the end and you cross that finish line,

Speaker 2 that feeling is insane. The only time I cried when my first daughter was born and when I crossed my first marathon, it was the exact same feeling.

Speaker 2 It was this satisfaction of accomplishment of something like truly important, like creating a kid, you know, or like crossing the finish line when it was so hard.

Speaker 2 I know how hard it was in my head that I was quitting. So now I intentionally do it.
Last year I ran 14 marathons.

Speaker 2 I intentionally put myself in

Speaker 2 those mental and physical situations. So when I come back, it makes me a better father, better leader, better husband, because it makes you like stress-proof and it helps a lot.

Speaker 1 I attribute a lot of my success in business to my distance running days. I was a track runner and cross-country runner in high school.
So I did the mild 5k.

Speaker 2 You did a speedrun.

Speaker 1 800 was my quickest event, the two laps.

Speaker 1 But man, it trains you to be tough. When you got to run an hour a day at a seven-minute mile pace, like it's not easy.

Speaker 2 I ran this morning seven miles. It took me about 47 minutes.
It's like 6-20 mile apace. Jeez.

Speaker 1 Yeah. So you're fast.

Speaker 2 It was my 5 a.m. warning ground before the flight here.
Oh, gosh.

Speaker 1 What's your 5K?

Speaker 2 My 5K? 19 minutes.

Speaker 1 Oh, that's it? Mm-hmm.

Speaker 2 I only did one official 5K. Yeah, you're way faster than that.
I'm sure I can do faster than that.

Speaker 1 Mine is 17, 19, 30, but you can.

Speaker 2 I showed up randomly, wasn't prepared, wasn't thinking, just 5k, okay, done. Yeah.
But I never tried it again. I believe I can do like around 17, 18 minutes.

Speaker 1 Easily, because if you're doing seven miles at 720, yeah, you could do five, you could probably do 16s.

Speaker 2 Yeah. Easily.
I gotta try. I don't have those goals anymore.
I have a goal to qualify for Boston, which is the biggest marathon in the world. I don't know if you know.
I do.

Speaker 1 How do you qualify for that?

Speaker 2 Well, I have to run under a certain time. So for my age group, it was three hours, five minutes

Speaker 2 finish time, and I ran at 255. So that qualified me for Boston.

Speaker 1 What minute per mile pace is 255?

Speaker 2 forty-one. Holy crap.

Speaker 1 Bro, you could do a five K in like fifteen, though. Yeah,

Speaker 1 this guy's being humble out here.

Speaker 2 That was tough.

Speaker 1 Wow. Well done, dude.
That's not easy. That's years of training.

Speaker 2 Three years. Three years.
Three years, probably four attempts that I failed. So if it was three or five, I did three nine, three or two, three or five.

Speaker 2 Because you have to go also like about ten minutes under the qual the required time. That's how they do.
So if they say three or five, then they cut another like five, ten minutes. Oh, really?

Speaker 2 So I was very close, but not close enough many times until I got it done. My goal is to run all states.
I already ran 20 20 states.

Speaker 1 Which state was the most difficult course?

Speaker 2 I can't remember. I mean Utah was 110 degrees.
Holy shit.

Speaker 1 Pretty hot. That's hot for a 26 mile run.

Speaker 2 Miami was super humid. I went to get, you know, the little

Speaker 2 Ivy right away.

Speaker 2 New York was fun, kind of hilly. I can't remember.
There's so many. I had so many at this point.

Speaker 1 110 degrees. Oh, my God.
You're a beast.

Speaker 2 Yeah.

Speaker 1 So you've done 20 out of 50. You want to do all 50 states, right?

Speaker 2 I'm going to run next, no, end of September. I'm going to run two marathons back to back.
I'm going to North Dakota, running it on Saturday, driving to South Dakota, and running it on Sunday.

Speaker 1 So no recovery.

Speaker 2 No.

Speaker 1 Aren't you super sore after a race, though?

Speaker 2 I am, but you know, again, that's part of the fun. Wow.
I love that soreness. That's Kenny Ranner.
They love that. That's why we do it.
For the soreness, for the metal, for the Strava, you know.

Speaker 1 Wow.

Speaker 2 i'm a bad example too if most if you talk to most of the trainers i think the way i do it i'm i'm a very bad example i don't train i don't prepare i am like i do things differently you don't train for a marathon i don't train i run i run 10 miles a week and then i run a marathon what the fuck and i'm not saying it all like because just like as soon as i did a few times i know it's a mental game mostly than physical i know my body can do it it's mostly mental and i know i can push myself That is interesting because most people are the opposite.

Speaker 1 They train the physical.

Speaker 2 I did 50 miles, run, nine hours, non-stop. After that, marathon becomes easy, you know, as far as like mentally easy.
Yeah, yeah.

Speaker 1 That's some David Goggins stuff right there.

Speaker 2 Yeah, I mean, David Goggins.

Speaker 1 That guy's a beast. Would you ever do those? Um, those, what are those races? Spartan, I think.
Spartan? I did a lot of Spartan. Oh, you've done those?

Speaker 2 I did a lot of Spartan races in 2021. I actually podiumed on like five of them.
Damn. Got second place.

Speaker 2 I think three second places and two, third places.

Speaker 2 I wrestled back in the day. Okay.
So I'm pretty, you know, fast and strong on my hands, upper body.

Speaker 2 So that helped me a lot with the Spartan racing.

Speaker 1 Is Spartan the one in the mud, or is that a different radio?

Speaker 2 It's a mud. It's like you run like half marathon, and you're in the mud, in the water, and you

Speaker 2 climbing ropes and pulling heavy stuff.

Speaker 2 It's fun. I'm going to be back doing it at some point.

Speaker 1 What was the toughest race you've ever done?

Speaker 2 I think the 50 miles was one of the toughest. This is where...

Speaker 2 50 miles race, where this is where I was like,

Speaker 2 it was 100% rain. I was fully wet from the beginning.
And it's just mile one. You're all wet.
Your shoes are wet.

Speaker 2 So like every mile, you're like, okay, it's not going to work today. It's a bad day.
And like, okay, you, you, mile 21, and then mile 26, and mile 31. And every mile, you're like, I'm done.

Speaker 2 I'm taking Uber.

Speaker 1 I'm going home.

Speaker 2 The amount of times I quit on this race, it's insane. But I never did.

Speaker 1 Have you ever quit a race? Never. Wow.

Speaker 2 Never.

Speaker 1 Even if you got injured during the race or?

Speaker 2 Never. I got injured multiple times.
Like, it's just finished it slower, but never quit.

Speaker 1 Damn.

Speaker 2 That's part of the game. It's like you're working on your mental.
If you learn not to quit, no matter what you're going to do in life, you're going to get it done.

Speaker 2 So, but if you quit, then anything you're going to do, you're going to quit. That's why I'm intentionally keep doing it.

Speaker 2 And if I find myself quitting at some point, then I got to change something in me.

Speaker 1 Yeah.

Speaker 2 Something is wrong. You know, I got to improve something.

Speaker 1 How you do one thing is how you do everything, they say.

Speaker 2 Exactly. That's the point.
That's the biggest thing.

Speaker 1 Would you say your mindset is the number one reason you're successful in doing?

Speaker 2 Yes, mindset is everything. I think it's the mindset.

Speaker 1 People ask me why I work so much, why I work so hard, how I film so many shows. I think I just love what I do, dude.
It's the mindset. Like, I'm locked in.

Speaker 2 As soon as people change their mind, everything is changing. But not everybody ready to change it.
You know, they have to realize what. They need to have the why, why they want to do it.
Right.

Speaker 2 You know, for me, I had those whys and

Speaker 1 family.

Speaker 2 Family, of course. Makes your kids proud, make your family proud.
You know, be a good dad. Yeah.
My son, you know, I've been been on a running streak for five years, every single day.

Speaker 2 I haven't skipped a day on for five years.

Speaker 2 So, my son is already two years and he's only 10 years old. So, when he was eight, he started running every single day.
He never skipped a day. Wow.
And I don't push him. I don't tell him to run.

Speaker 1 You lead by example.

Speaker 2 I lead by example right here.

Speaker 1 Oh, I love it. I didn't even know yet.

Speaker 2 Child, before your example, not your advice. I actually think it's not your issue.
It's child, anybody.

Speaker 2 No matter what you're going to say, people are not going to listen, but they're going to watch what you're going to do. Yeah.
It's so true in business, in relationship, in

Speaker 2 being a father anywhere.

Speaker 1 I think it's more powerful than learning by words. I think if you show someone.

Speaker 2 Words mean nothing.

Speaker 2 Words are just words.

Speaker 1 Yeah. They just...

Speaker 1 I never paid attention to words in high school when I was learning from people. Yeah.
You know.

Speaker 2 You got to watch the people that you want to be and you got, or you got to be what your kids want you want them to be. You know, you send me

Speaker 1 the 10-year-old public school, or how do you approach the teaching from others?

Speaker 2 Public school, yeah.

Speaker 1 Really? Yeah. In Chicago?

Speaker 2 Yeah. We're moving to Florida now, by the way.

Speaker 1 Miami?

Speaker 2 Yeah. Boca Raton.
I'm moving next month, actually. Okay.
Yeah.

Speaker 1 Yeah, I don't think I'll send my kids to public school. Why do you think that's the move?

Speaker 2 Honestly, school is not my thing. I dropped school when I didn't make it to middle school.
Wow. Seventh grade, that's where that was my last grade.
Wow. So school is definitely not my thing.

Speaker 2 I know nothing.

Speaker 2 I can't even write. You know, I can speak in three languages.
I can read in three languages. You can't write English? I can't.
I mean,

Speaker 2 I can write, but like,

Speaker 2 you don't want me to do that.

Speaker 2 But I can type, but not, like, write. Okay.

Speaker 1 So when you're typing an email?

Speaker 2 Yeah, I'm misspelling every single word. Whoa.

Speaker 1 And you're running a nine-figure company. Yeah.
Holy crap.

Speaker 1 That's crazy. What about numbers?

Speaker 2 Like, can you do math?

Speaker 2 All the company have been making fun of me in the way I send emails and Slack messages.

Speaker 2 Like, they need a translator for you all.

Speaker 1 Can you add, subtract, divide, multiply? Math?

Speaker 2 Calculator, man. Wow.
Very basic math.

Speaker 2 seven grades what did i learn in seven grades i think that was was that even algebra and think about it this way i i immigrated to israel when i was uh 11 years old i think third grade or something it took me a few years to adapt you know learn the language adjust to you know to culture so i didn't really learn anything and then i stay in school for another like four or five years or whatever

Speaker 2 That's why school is not my thing. I don't really push my kids to school.

Speaker 2 It's my wife taking care of it.

Speaker 2 Are you pushing them to pursue entrepreneurship yes mostly how are you doing problem solving skills that's the best skill you can teach your kids yeah

Speaker 1 by example just a little by example yeah i'm gonna bring my kids to work and stuff when i have kids you planning to have any yeah any soon sorry yeah yeah i'm getting married in uh two months oh nice so we were waiting until that but uh yeah i want like at least two three kids again i hate giving advices but like i

Speaker 2 First kid, you have to make the second kid right away. It's not for you, it's for the first kid.
Like when we had the first kid, you know, like we have to have a second kid so they can grow together.

Speaker 2 So they can be friends. And they're friends now.
They don't really need anyone else. They can just have fun together.
We go vacation by themselves. Yeah.

Speaker 2 And when I see people with like one kid and then they say, oh, I don't want a second kid. I'm like,

Speaker 2 I get it, but like, I feel a little bit sad for your kid because they're lonely. You know, they need a friend.

Speaker 1 That's how I grew up. I was an only child.
Yeah. Lonely.
Super lonely. Man, it was.

Speaker 2 You don't want this for your kids?

Speaker 1 No, I wouldn't. Like, if I can, and I have the ability to have two quickly

Speaker 1 to her, obviously. But, like, I'm down.
You know?

Speaker 2 I think, in my opinion, it's the best thing. But again, I don't want to give advices.
People have different

Speaker 2 lifestyles and things.

Speaker 1 You want more? Are you good with three?

Speaker 2 I'm good with three. Yeah.

Speaker 1 Three is the magic number.

Speaker 2 I mean, my wife doesn't want more, but I'll probably have another one.

Speaker 1 Yeah. It's a lot of wear and tear, you know?

Speaker 2 Three kids. I can say the last one is my favorite one, my little girl.
Really? She's actually, she's also a runner.

Speaker 2 She's been running wow i have like few videos that went viral like they got uh almost two million views uh where she's just running she's not even two years old and she was running she's gonna be an athlete because she follows me and i go for a run and she's like i want to go with you i want to go with you and then she goes me she runs a little bit and then i have to carry her back home and then i have to go do my run so i don't want to take her but she follows me every single day every single morning wow so at some point i recorded her and i posted a video And it went viral.

Speaker 2 I'm like, all right, people loved it. So I recorded another video.
I posted it. And it went viral.
Now I'm posting her a bunch of videos.

Speaker 2 So her just running after me, running with me, with like Nike outfits and stuff. That's cool.

Speaker 1 She's going to be a few people. She's going to be good running.
Yeah, she's running at two.

Speaker 2 Watch the video. She's running two.
It's crazy. I need to watch that.

Speaker 1 She's been so sad. I know kids that aren't even walking at five.
So she's running at two. She's running two.
Well done, man.

Speaker 2 It's again, it's a good example, lead by example.

Speaker 1 Were you an athlete growing up?

Speaker 2 I was a wrestler.

Speaker 1 Yeah? Like at a high level?

Speaker 2 I was in the Israel national team, yeah. Wow.

Speaker 1 You never international. Do you want to do that professionally?

Speaker 2 No, no. I'm 41 years old.

Speaker 1 No, I meant back then, though.

Speaker 2 Back then, yeah, of course. I was doing professionally, yeah.

Speaker 1 And you thought that was the lifestyle you were going to live?

Speaker 2 Wrestling? I think wrestling is the best sport. It's the toughest sport in the world, in my opinion.

Speaker 2 It's pretty mental, pretty physical, and

Speaker 1 toughest sport in the world, huh?

Speaker 2 I would argue.

Speaker 2 I don't like arguing, but I would argue this is the toughest sport in the world.

Speaker 1 I think it's up there. It's definitely up there.

Speaker 2 Tell me which one is harder.

Speaker 1 What do you mean by tougher, I guess?

Speaker 2 Like,

Speaker 2 to be mentally and physically, if you started like six years old.

Speaker 2 What will make you stronger, faster, smarter?

Speaker 1 I think running is up there.

Speaker 1 You think wrestling is tougher than running? 100%. Really? Yeah.
Wow. What about MMA?

Speaker 2 I'm an example. I'm a wrestler and I can run.

Speaker 1 Yeah. Right?

Speaker 2 So because of my wrestling background, it's much easier for me to run. Okay, okay.
Because my endurance is good.

Speaker 1 Yeah, you were going on runs anyways when you were wrestling.

Speaker 2 We run, I mean, the wrestling endurance is tough.

Speaker 1 What about MMA? Jiu-Jitsu?

Speaker 2 Well, MMA,

Speaker 2 it's a different sport. It's a mix.

Speaker 1 Yeah. Wouldn't that be tougher though? Jiu-Jitsu, I don't know.

Speaker 2 I tried it. It's compared to wrestling, it's a little bit on the slower side, more technical.

Speaker 2 Again, in my opinion, wrestling.

Speaker 1 American football.

Speaker 2 I don't know. I didn't try it.

Speaker 1 That's how it works. That's tough, bro.

Speaker 1 Rugby? Rugby's tough. That's what's going on.
Rugby's tough. Yeah, rugby's tough.
No, but wrestling's up there for sure.

Speaker 1 Because the weigh-ins, you gotta always maintain.

Speaker 2 Cutting weights and all that stuff, man. It's tough.
My kid is doing wrestling too. Yeah.
Yeah. My son is wrestling.
My son is doing judo. Nice.
They follow in my steps.

Speaker 2 They follow my example, you know.

Speaker 1 Do you think every man should learn how to fight?

Speaker 2 For sure.

Speaker 2 I mean, on one hand, yes, one hand, why? We're going to fight at this point, you know, where, right? Nobody fights, but you need to know how to defend yourself for sure.

Speaker 1 I think it's important.

Speaker 2 It is important.

Speaker 1 And it gives you the confidence, too. Like, even if you never use it, like, in person, like, it just...

Speaker 2 Yeah, in this point, yeah. I mean, I just have it, so like, I don't think about it.
But if I didn't know how to fight, didn't have it, I would probably be.

Speaker 2 It gives you the confidence for sure. Yeah.
You can, like, you know, stand up for your family and stuff. Did you? But again, where did you encounter that stuff at this point?

Speaker 1 I haven't personally yet.

Speaker 2 Like, if you're smart enough, you avoid those places and the smallest of situations.

Speaker 1 I use my mouth to get out of situations, but sometimes you can't. Sometimes it's just past that point, you know? Maybe.
Hasn't happened yet, knock on wood.

Speaker 2 I really don't go anywhere. I focus family and business.
You're not going to see me, any parties, any birthdays, any like my friends know me. Don't invite me.
If you don't invite me, I'm grateful.

Speaker 2 If you invite me, you're gonna be sad because I'm not gonna show up, and you're gonna be like, Why didn't show up? Yeah, I don't want to go anywhere, I don't want to do anything.

Speaker 1 Wow, so what are your guilty pleasures?

Speaker 2 What do you I mean, spend time with my family, we travel a lot, you know.

Speaker 1 You don't have any like addictions or no, I mean, running is my addiction.

Speaker 1 I would say that's a healthy addiction.

Speaker 2 Running is just like it's crazy, it's my meditation, it's my biggest addiction.

Speaker 1 Yeah, I miss getting runner's high.

Speaker 2 Oh, you don't get it every time, but once you get it,

Speaker 1 yeah, I would go on these uh when I was in high school, Everyone would run during the day. I would run at midnight because I wanted that runner's high.

Speaker 1 Because when you're the only person out there, it just feels different. Yeah.

Speaker 2 You know, plus, when you're running, you know, none of your friends are doing it right now. It makes you feel even better.
Yeah. You're being different, not like everyone else.

Speaker 1 Facts. You're working late hours.

Speaker 1 Well, man, what's next for you? How can people order some pillows and find you?

Speaker 2 Well, my website is allaboutvibe.com. Or you can go to pillowguy.com as well.
It's going to get you redirected.

Speaker 2 You can upload any picture, anything you like, and it's, you know, you're going to see an instant mock-up preview. And it's pretty simple to place in order.

Speaker 2 We ship mostly in like within three or five days, nice because we make everything in-house. Depends on the season.
If the season is busy, we're a little bit behind.

Speaker 2 But in general, three to five days, you can get any custom pillow, any size, any style, any shape.

Speaker 1 I love it, guys. Check them out.
Got some pillows. Thanks for coming on, man.
Appreciate you, man.

Speaker 1 Yep. Peace.

Speaker 1 I hope you guys are enjoying the show. Please don't forget to like and subscribe.
It helps the show a lot with the algorithm. Thank you.