Secrets to Self-Made Success in Music & Marketing | K Camp DSH #1283

Secrets to Self-Made Success in Music & Marketing | K Camp DSH #1283

March 31, 2025 46m S1E1283

🎡 Discover the secrets behind self-made success in music and marketing with K Camp on the Digital Social Hour Podcast! From his emotional journey navigating loss and finding his path in music to his groundbreaking marketing strategies that landed him independent chart-topping success, this episode is packed with valuable insights and inspiration. πŸš€

Join Sean Kelly and K Camp as they dive into the highs and lows of the music industry, the art of staying consistent, and the power of evolving both creatively and personally. Learn how K Camp turned challenges into triumphs, built a global fan base, and mastered the art of marketing in today’s fast-changing landscape. 🌟

πŸŽ™οΈ Whether you're an aspiring artist, entrepreneur, or just looking for motivation, this episode is for YOU! Tune in now and get inspired to chase your dreams relentlessly. Watch now and subscribe for more insider secrets. πŸ“Ί Hit that subscribe button and stay tuned for more eye-opening stories on the Digital Social Hour with Sean Kelly! πŸ”₯

CHAPTERS:
00:00 - Intro
00:28 - K Camp's Journey to Becoming a Rapper
01:36 - K Camp's Recent Success
04:17 - Best Marketing Strategies for Rappers
06:52 - Importance of TikTok in Music Promotion
08:12 - Building Confidence Through Hard Work
10:32 - The Value of Putting in Work
11:15 - Self-Talk for Success
11:31 - Surrounding Yourself with Positive People
14:16 - The Impact of Fame on Life
16:32 - Luka Doncic and His Influence
17:53 - NBA Championship Predictions and Insights
18:48 - Sports Betting Strategies
20:33 - Importance of Consistency in Success
21:45 - Life's Humbling Lessons
22:00 - Overcoming Financial Struggles
24:05 - Maintaining Lifestyle While Broke
27:50 - Overcoming Doubts and Critics
30:36 - Insights on Your New Album
32:06 - The Role of Therapy in Mental Health
34:28 - Understanding Your Peak Years
39:40 - The Rise of Influencer Boxing
40:14 - Discussion on GOATs in Sports
42:16 - Being Your Own Biggest Critic
42:46 - Setting and Achieving Goals
43:50 - What's Next for K Camp
45:40 - Outro

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BUSINESS INQUIRIES/SPONSORS: jenna@digitalsocialhour.com

GUEST: K Camp
https://www.instagram.com/kcamp

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Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/

#musicmarketing #musicmoneymakeover #musicreleasetips #howtopromoteyourmusic #musicbusinesseducation

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Full Transcript

I did that shit one time bro, I ain't gonna lie, I did that shit one time.

And it was two sessions, my mama had told me, because I had lost somebody very valuable in my life,

my older cousin, it was like my older brother, you know what I'm saying, R.P. Joe.

And I was just dealing with it a lot emotionally, you know what I'm saying, I was broke, you know what I'm saying,

trying to figure this music shit out, I lost my favorite person.

And I remember going to therapy.

Alright guys, got K Camp out here in Vegas from Atlanta. What's good? What's up, brother? You ready to ball tonight? Let's do it.
Let's go. You can hoop, bro.
People don't know. Yeah, for sure.
I told him to bring Lance. I had to text Lance this morning and see if he's going to pull up.
Yeah, yeah. You got some hoops in you.
Did you play competitive growing up? I played basketball my whole life, bro. Since five years old, that was my first love.
I broke my ankle my 12th grade year, summer league, and that ended my whole basketball career. Well, I don't want to say ended it, but you know what I'm saying.
Were you getting some looks, some college looks? Not for real. Now that I know of.
Shit, my 12th grade year, that was the year I was expecting to get the looks. Yeah.
And I broke my ankle before my season, so. Damn.
You know, shit happens, bro. Was that the transition to music that year? Slowly.
Slowly. I was just trying to figure life out at that point.
You know what I'm saying? Really trying to just... I didn't know what the fuck I wanted to do.
I didn't want to go to college. I got one of my closest partners forced me to go to college.
I didn't know what the hell I wanted to do, bro. Honestly.
Which college? It worked out. Went to West Georgia.
Oh. Yeah.
You make it all the way through or nah? Hell nah. I dropped out in two months, bro.
Two months. I was there for two months.
Somebody stole my books. And, um, yeah, I ain't had no money to pay for no more books, so that shit was over with.
But the music worked. Clearly.
You dig? What a journey your career has been, man. I got a crazy story, bro.
You seem much happier now than before. Yeah, yeah.
Um, everything's saked in. Everything, you know what I'm saying, the plan that I didn't have for like the last two, three years is finally coming to fruition.
So, yeah, I'm locked in. I'm tunnel visioning.
Everything is working out. Just like I said earlier, I just dropped Friday.
Top 10, all John was on Apple Music. Let's go.
Number four on hip hop. You know what I'm saying? Behind the biggest, like the Kendricks and all that.
And that's independent. Yeah, that ain't easy independent.
Come on, man. You don't got the labels funding money.
I ain't got the major. You know what I'm saying? Well, I did do a partnership.
I just announced it actually like three, four days ago before I dropped the album. I did a major distribution partnership with Virgin Music.
Oh, nice. You know, we got a great situation over there.
So, they behind the campaign. So, yeah.
It's a new era, man. You got to know how to market yourself.
It's a new era, man. I see you at marketing conferences now.
You know what I'm saying? Yeah. You see me? He saw me in Vegas.
You know what I'm saying? Shout out my dog, Himfire, Hunt It. Yes, sir.
We was in Vegas. Uh, you know, I'm, I'm a sponge, bro.
You know, I seen you years ago when, when, when all the other shit was popping off. You know what I'm saying? I be trying to really just, the crypto shit.
I'm really trying to just tap in and figure out what's the wave and what can I put my hands in to expand my portfolio besides the music. Music is what I love to do, but we all know nobody want to be doing the same shit forever.
You get what I'm saying? I've been doing music for a decade plus. You know what I'm saying? I was 17, 18.
So it's one of them things like, okay, let me find another lane that's going to open up the bag and just be as, I feel like everything is stressful. Any type of work that you do is stressful, but, you know, the music is a different type of stress.
The music industry is a different type of stress. You get what I'm saying? Yeah.
So if I could find something that opened up the bag just in a different lane, I'm all for it. That's why I'd be outside.
I'd be everywhere. I'd be in spots where motherfuckers don't know.
You know what I'm saying? They look at me like, what the fuck is you doing here? I'm looking at them, what the fuck is you doing here? That's what I was thinking when I saw you. You know what I'm saying? When I see you, exactly.
So, you know what I'm saying? I like that type of shit. I like that excitement.
I like to see people's faces when they see me and shit like that. Yeah.
Because they put respect on my shit. No, I was literally like, is that K-Camp? I was like, what the fuck? Why is he here? Uh-huh.
That's cool that you could put, you know, because you're successful in this industry, but you can put that to the side and like be open-minded. And just be humble, be a sponge and be, you know what I'm saying? You know, I look at it like, if you're the smartest one in the room, you're in the wrong rooms.
You know what I'm saying? So when I get in those type of rooms, I'd be like, okay, cool. I really, I know about marketing, you know what I'm saying? I've been marketing my whole career.
You asked me like, how. Music is marketing.
So I done did so many strategic plays to pop off songs, to pop off campaigns that folks don't know about as far as on the marketing side. So it all go hand in hand.
But in reality, I don't know shit about marketing. I just be doing shit where I think it's going to work online for my fan base.
You know what I'm saying? So, you know, which is marketing, but the actual school of marketing, I don't know shit about. Yeah.
You get what I'm saying? So me being there, it's like, okay, cool. Let me figure out who's who.
Let me learn. Let me see who I need to talk to to turn my shit up some more.
I have an answer for this, but I'm curious what you're going to say. Yeah.
Which hip hop artist do you think is the best marketing artist? Ooh, let's talk about it. I think it's Kanye.
You think it's Kanye? Yeah. I'm going to give my top five.
Okay. Kanye definitely up there.
I studied Kanye shit. I get Rocky.
They said Rocky. Because of the fashion? Fashion and just how he rolled out campaigns and just everything he'd be doing.
Tyler, the creator. Who else I'm giving out Russ Russ Russ or Russ Russ yeah shout out to Russ I never really paid attention to his marketing campaign I'm more so just heard him talking about the independent space and how to be an independent artist I never really paid attention to his campaign I'm just talking about folks that I you know what I'm saying study and look at folks that I, you know what I'm saying, study and look at.
For real.

Okay. You know what I'm saying?

What was that? Four?

Four, yeah. Drake.

I like Drake campaigns, too. I like Drake

campaigns.

Kendrick.

Especially lately. Crazy.
He really capitalized

on that track. I feel like the whole TDE be smashing.

Scissor. Everybody who come through that funnel.
Crazy. Yeah.
capitalized on that track. I feel like the whole TDE be smashing.
Scissor. Everybody who come through that

funnel. Crazy.
Yeah.

They got that shit figured out.

Summer Walker.

There's a lot of folks who got great marketing

campaigns, bro. And I believe

it's just staying on brand.

You know what I'm saying? Sticking to your brand

Bible and understanding

the slow roll.

Because when you're rolling out a campaign, I just recently did it. I just did it with my album, Cause when you, when you roll out a campaign, cause I just recently did it.

I just did it with my album, Built Different.

When you're rolling out a campaign that's unfamiliar with people, like, you know what

I'm saying?

Cause me personally, I take the art serious, you know what I'm saying?

As far as like the brand or how the covers look, the image behind it, the videos or blah,

blah, blah.

But I feel like this was the first campaign where I actually ran through a whole I'm still in my campaign you know what I'm saying like post for post so when you post something just left field all of a sudden people like what's this you know what I'm saying then the second post they're like okay little teaser they're like okay you know what I'm saying you just keep going and start revealing itself like okay cool I see what this is And you drop the project and it's like oh My fuck it just went crazy So that shit is very important to me Do you think it's smarter to just drop it Like unexpected or have that Build up? What the album? Yeah It depends on what you're going for If you got a big enough fan base you can do anything unexpected anything unexpected. They eat it up regardless.
But I think planned out. You know what I'm saying? No, it ain't no answer for that.
Yeah. I think it's case by case.
Yeah, it's case by case because everybody got a different study and everybody can do what the fuck they want, how they do it. Because, you know what I'm saying, like I said, the fan base is what reacts to it.
So if you got a strong enough base, you can say, I'm dropping an hour on the mind. You know what I'm saying?

You fuck around and do thousands,

thousands of pre-saves and,

you know what I'm saying?

Drop and go number one.

It's just all different techniques,

bro, for real.

Yeah.

These days you need to incorporate TikTok

in the marketing, right?

Yeah, yeah, everything.

You can't miss out on nothing.

TikTok, Instagram, Twitter.

TikTok's made a lot of artists.

Hell yeah.

It's crazy.

Hell yeah.

How are social media?

I'm real familiar with it.

If you don't know,

you know what I'm saying?

You got billions of views

On TikTok

I got a lot of views

On TikTok

Yeah we started TikTok man

You started that?

I started it

I didn't create the app

But I created it

I created the app

You know what I'm saying

I usually don't bring it up

But folks usually bring it up

But we played a big role

In TikTok

Oh you did

You and 24K Golden

Before that

Before that

You were before that?

Hell yeah

I was the one that broke TikTok Go do your Googles Lottery renegade Do your Googles man Pulled out the receipts Pulled out the receipts Damn bro How's the feedback been On this album You like it Feedback crazy man They loving it They loving it No skips Which is You know what I'm saying That's the type of work I do I stand proud On My work ethic You know what I'm saying How much's the type of work I do. I stand proud on my work ethic.
You know what I'm saying? How much time I'm putting into the studio. I'm very serious about my craft.
You know what I'm saying? I take this shit 100% serious, 1,000% serious. And that's what I expect when I put out an album.
Of course, everybody's not going to like everything you do. You know what I'm saying? Everybody don't like LeBron.
Everybody don't like Kobe. Everybody don't like Kanye.
Everybody don't like Trump. Everybody don't like Obama.
You know what I'm saying? You're going to have people that don't like shit that you do. You know what I'm saying? Everybody don't like LeBron.
Everybody don't like Kobe. Everybody don't like Kanye.

Everybody don't like Trump.

Everybody don't like Obama.

You know what I'm saying?

You're going to have people

that don't like shit that you do,

but you know what I'm saying?

I got to the space where

I don't do it for others.

I do it for myself.

As long as I feel like

what I'm doing is true to me.

You know what I'm saying?

I feel it and I know

I'm giving off pure vibes

and pure energy

with my music.

That's all I care about.

And when I release it,

however they receive it,

that's on them.

And if they say,

ooh, it's a classic,

then it's a classic.

That's what I'm sticking

in my head.

One person says

it's a classic,

all flames, no skips.

That's what it is.

I love it.

That's what it is.

It's hard to get

to that space, man.

It's hard.

Not really.

You don't think so?

Not for me.

Okay.

I was a big people pleaser

growing up.

Me too, though.

Thank you. That's what it is.
I love it. That's what it is.
It's hard to get to that space, man. It's hard.
Not really. You don't think so? Not for me.
Okay. I was a big people pleaser growing up.
Me too, though. Oh, you talking about being a people pleaser? Well, like to get to the space of like, I don't give a shit about what anyone else is.
Yeah, that is kind of hard. I ain't going to sit here and cap because it took me a while to get there too.
Yeah. I ain't going to sit here and lie to you like that.
It took me like, I was the type of motherfucker that, man, I'm so glad I don't do this shit no more, bro. That shit was driving me crazy, bro.
You was getting fights? No, I was getting fights. Yeah, that too.
I had a bad, bad-ass attitude when I was the type of motherfucker that man, I'm so glad I don't do this shit no more bro, that shit was driving me crazy bro you was getting fights? I was getting fights, yeah, that too I had a badass attitude when I was a kid and growing up but I ain't talking about that, I'm talking about like I used to be on like Twitter just searching everything somebody said about me like reading all this shit man, I used to do that shit so bad to the point I was driving myself crazy doing that shit and I was like I had to tell myself one day like what the fuck is you doing?

You know what I'm saying?

Because like you're

that's a perfect way

to lose confidence.

You know what I'm saying?

You can build yourself up

so much

and just keep

reading negative

negative negative

and start second guessing yourself.

You get what I'm saying?

So I had to take a step away

from that

and start

you know what I'm saying

just telling myself

like what I'm doing

is the shit

and can't nobody else tell me

that my shit ain't the shit.

And if you feel the same way,

this ain't for you.

Yeah.

You know what I'm saying?

Like you said,

you're putting in work, man.

Putting in work.

Thousands of hours.

Still.

Still.

I'm about to roll out another campaign.

Damn, already?

Already.

It was already in the plan.

Wow.

I just dropped it.

I ain't going to give it off like that.

But just know,

I'm on the ass.

Ain't I torn August?

Well, shit, I wasn't supposed to say that. We can.
Just know, I'm on their ass. Ain't I torn August? Well,

shit,

I wasn't supposed to say that.

We can cut that out.

Okay,

cool.

We ain't lying.

We ain't lying.

Okay,

cool.

Cut that.

Ain't supposed to know.

We rolling out the campaign.

Cut that shit.

No,

you're good,

bro.

Yeah,

you got that confidence,

but it comes with the hours.

Yeah,

yeah,

it do.

It do.

It come with a lot of hours.

It come with a lot of

self-discipline,

meditation,

reading, learning new shit, being a sponge, knowing yourself. You know what I'm saying? Having conversations with yourself.
A lot of people don't like to talk to yourself. They think it's crazy.
I thought it was crazy at first. You know what I'm saying? You got to get yourself in shape.
It's like looking in the mirror and telling you that guy. You know what I'm saying? Just feeling yourself like like you got to really like stand on that.
Because if you don't, who is? Right. You know what I'm saying? And I'm a real big believer in that, bro.
And you keep good people around you. Got to.
But that's hard too because you never know who around you that's not good. Fucks.
You get what I'm saying? You get good at it over time. Yeah, you get good at it over time when you just start, you know what I'm saying, just peeping patterns and shit.
But, um, yeah. That's a common downfall in your industry.
Yes, man. That, a lot of industries, bro.
Yeah, that's true. A lot of industries.
You know what I'm saying? Like when I, when I came around, like last time when the coinbase shit, uh, I mean the crypto shit, I was like, okay, this is good, dude. It's good.
Fuck, fuck. Come on around here.
You know what I'm saying? You got wrecked. I got the fuck out.
You see, I ain't come back. I went back to Atlanta.
I was like, oh, nah. That shit, you know what I'm saying? That shit wasn't for me, man.
Some of that shit was not for me. You going to stay in Atlanta for a minute? No, I'm really planning on moving right now.
Oh, yeah? I'm trying to figure out where I want to go. I just can't figure it out yet.
What are you down to? L.A.? I lived in L.A. already.
I did L.A. I did two years.
years Got kicked out of like Three four houses out there

I was going crazy

We were partying like a fuck

But we was going crazy

That was a time

Where we was just like

Fuck it

I just had fun

I was blowing 15,000

On rent a month

Jeez

Yeah we were just living

I ain't gonna lie to you

But um

You know

Land on home base

You know what I'm saying

But

I just

I feel like when I'm

At home too much

I feel like I'm trapped in

And I start

Getting too comfortable

Like you know

Like you're in a box

You know what I'm saying

I love the city to death Thank you. But I just, I feel like when I'm at home too much, I feel like I'm trapped in and I start getting too comfortable.

Like, you know, you're like in a box.

You know what I'm saying?

I love the city to death, but I've been there my whole life.

So when I'm in there too much, I just get too lax and just be like, I'm at home type shit.

So I like to move around, bro.

I like to really like just, you know, I just don't know where.

I'm thinking Miami, Fort Lauderdale, but I don't want to go Somewhere that's too lit Miami's pretty lit But I love lit I love lit Don't get it twisted I love lit But it's like I want to go somewhere Where I can just You know what I'm saying Go to a Publix or some shit Or go to a little gym And nobody fuck with me Or something You know what I'm saying Nobody trying to Take a picture Or just staring at me Too fucking much You know what I'm saying to figure out If that's me or not You know what I'm saying Like I always get that shit Somebody And it's so crazy Because you never know People's intention If you go somewhere Somebody just looking at you What the fuck is You know what I'm saying You know who you are But you don't know What the fuck going on In their head Like are you staring at me Because you fuck with me Or are you staring at me Because you don't fuck with me Like you know what i'm saying so it's a mind fuck yeah and i'd be like damn like i'd be wanting to go someplace where i can just you know when i go out the country i feel feel good i feel great you know what i'm saying like we're not because you know saying like of course i'm known outside the u.s but you know it's not as much as i am in the u.s now so it's like when i go out the country i'll be feeling free i walk down the street i went to london by myself and I was walking in a mall by myself. Damn.
I was walking to get food by myself. Yeah, you can't do that in Atlanta.
Hell no. Nobody was fucking with me and I just felt, you know what I'm saying? It was like, damn, I'm cool.
I like this shit. Downside of fame, right? Yeah.
I think it's worth it though because the impact is great. You're changing lives with your music.
You're inspiring people. For sure.
That's the beauty of it. That's what I do it for.
You know what I'm saying? Like, if I can, you know what I'm saying, change somebody's mindset with a song, change they hustle up, change the way they view they self, shit, I'm doing my job. Yeah.
You know what I'm saying? If I can transfer all this confidence and energy and love I got, you know what I'm saying, within myself to somebody else, shit, I'm going to do that to somebody else. So, you know what I'm saying? I love that, man.
man yeah it's like a trickle down effect you still hooping often? yeah it's so funny I'm doing some funny ass shit right I ain't hoop for real in probably like two months right and and I work out a lot and we like to go to LA Fitness y'all got LA Fitness here? we got what's it called? Lifetime Lifetime Yeah we got that We got Lifetime in Atlanta too Yeah same shit So I went to go hoop bro This is like last month And I was a little rusty But I play like shit I play so bad I walk As soon as the game was over I left the gym I ain't say bye to nobody I just walked out that bitch. Like, it was so bad.
It wasn't like bad, bad. Like, it was my type of bad.
Like, it wasn't like I was just some bullshit. I was bullshitting myself.
Like, I let somebody get my head. This is when I knew I was fucking up.
Like, somebody was talking shit. You know, he was bigger than me.
He's like a big man trying to post me up. And I'm in the gym.
You're not about to, you know what I'm saying? I don't get hold like that. I'm about to just get with you, you know what I'm saying? So he posting up.
He throw some bullshit up. He missed.
Like, man, sorry. You know what I'm saying? Talking my shit.
So we running down court, talking shit, like, you know what I'm saying? Side by side. And I'm not even paying attention to the game, man.
One of my partners threw a pass to me, and I'm looking at the dudes with a pass. Like, went right by my, you know what I'm saying? Like we went right by him and I was like, bro,

you know what?

Damn, he got in your head.

He got in my head, bro.

Let me take my ass home.

That's some Pat Beverly shit

talking about that.

Yeah, that's exactly what it was.

It was some Pat Beverly shit.

But I was like,

let me take my ass home.

Then I tried to hoop again

like probably like two weeks ago

and we lost first game

and I was just like.

You dipped.

I dipped again.

All right, we'll see what happens tonight.

If Lance pulls up,

I don't think you'll lose.

Yeah, if Lance,

he on my team,

fuck that.

Yeah, you're good with him.

If he's in shape, we'll see. Some of these retired guys.
We'll see. I seen him last night at catch, so we're going to see.
Oh, yeah? And catch is a spot. You watching the NBA this season? Yeah, I've been told, Dan.
How you feel about Luka? Luka? Luka Doncic? He's good, bro. He's a problem.
I think the Lakers will probably make it to the semis, at least. I got to put parlay on Luca.
Oh, yeah? The other day. For what, MVP? Hell no.
It was when they played Boston, right? And I forgot. Damn, what was my parlay? I got to go look at it.
Points or? It was points, rebounds, and assists, I think. But that motherfucker was playing so goddamn sorry.
Like when I tell you like, shit was just looking sloppy, right? And ended up with like 35, 38 points. I was like, and I'm watching the game and I'm like, how the fuck, or when the fuck did he score? You know what I'm saying? But that motherfucker adult, I was in Atlanta, you know I got season tickets, course I had tickets back at home.
Yeah. I was there when he scored 77 on the Hawks.
Holy shit. That shit was so goddamn smooth.
I ain't never seen a motherfucker play so slow and score so fucking much and score so light. Man, that was a sight to see.
That's crazy. Hey man, yo bitch, they play slow.
Yeah, they play slow as fuck but they good as hell. That shit is crazy.
It's a new style of basketball. It's like a controlled style.
Yeah, because before it was who's more athletic. Exactly.
Shea played like that too. Real slow and just.
Yeah, Shea's nice, dude. You know what I'm saying? No one can stop that guy.
Right now, he going crazy. He might win MVP if Jokic doesn't.
But Jokic is having another year. Jokic, shit, Westbrook turned Denver up for real.
Yeah. Who do you think is winning it this year? It's hard to say right now.
I'm going Thunder. You're going Thunder? Yeah.
Damn. They only have like 11 losses, man.
It's crazy.

Yeah, they hooping.

Don't sleep on Golden State again.

With Jimmy?

Mm-hmm.

If they figure it out, they might be a problem.

They're 12-1 with them.

You feel me?

Yeah.

They might be a problem.

But yeah, that's basketball shit.

We can go into that all day.

I know.

I'm going to bet right now.

You bet often?

Sports bet?

Man, I be trying.

That shit be whooping my ass sometimes. I ain't going to lie.
I be like, God damn, give me a break, bro. I've never met a winning sports bet often, sports bet? Man, I be trying.
That shit be whooping my ass sometimes.

I ain't gonna lie.

I be like,

God damn,

give me a break, bro.

I've never met a winning

sports bettor.

For real?

Nah, have you?

Everyone loses.

You know what I'm saying?

On the Instagram,

you might think they're

getting better.

You know what I'm saying?

That shit's cap on Instagram.

That shit might be cap for sure.

If they're selling their picks?

Are you buying picks

or are you just making

your own bets?

I'm just making my own, bro.

I just try to project

what I think is gonna happen,

but that shit be... Yeah.
What other sports you watch just hoops? NFL? NFL, yeah. I'm a sports guy, man.
You know what I'm saying? I actually went to the Women's NCAA Volleyball Championship a couple months back in Kentucky. How was that? That shit was lit.
That shit was lit as hell, bro. I ain't going to lie, this is my first time going to some shit like that because I was just, I forgot.
I think I was in Vegas, bro. Oh, yeah? I was here? No, no, no.
I was in Vegas and I came back to my hotel room and ESPN was on and they was playing on TV. I was like, man, I want to go to a game.
I got on Ticketmaster and I seen it. It was like the Final Four type shit.
It was in Kentucky. I was like, you know what? Pull it up.
Women's volleyball, wow. Shit was lit.
It was way more lit than I thought it was going to be. Damn.
I might have to watch it. It's fine.
I like watching their beach volleyball during the Olympics. I ain't never watched that.
Nah? Nah, you got to check that out. Yeah.
I'm going to tap in. There's a lot of shit I'm really tapping into.
I went to a Dallas hockey game.

I be doing random ass shit, bro.

I be trying to just not be bored.

You know what I'm saying?

I get bored easy.

If I'm not in the studio, if I'm not in the gym, I'm not.

You know what I'm saying?

You got ADHD maybe?

Like a motherfucker.

Yeah, I got it too.

Like a motherfucker.

My mind be racing.

I got to do something.

I can't.

That's my biggest problem.

I ain't going to say it's a problem.

But I got to do something. Your mind's just racing.
That gotta do something. I can't.
That's my biggest problem. I ain't gonna say it's a problem, but I gotta do something.
Your mind's just racing. It should be racing.
Can you sleep at night? Yeah, I can sleep after a couple of months. Sometimes I hit the bed and I'm just lost in my head.
You feel me? I can't sleep. You gotta turn shit off.
You gotta turn your phone like, you know what I'm saying? You gotta move shit shit. Yeah.
Because that would it be when you just head first in that phone. You can't really.
My expectations are so high on myself. It's good and bad.
It is, you know? It is. Because, you know what I'm saying? I'm pretty sure you want to be great, right? Oh, yeah.
I want to be the GOAT. Me too.
Podcasting. See? And you will.
You know what I'm saying? Like, you will. And I want to be the GOAT of this music shit.
And the exec shit. The business shit.
The CEO shit. You know what I'm saying? Like, when I'm done doing music, I want to create a superstar that run the game.
Oh, yeah. You know what I'm saying? And just add that to my legacy.
But that shit take a lot. That shit take a lot, bro.
You know what I'm saying? And, you know, there's a lot of ups and downs that come with this shit. A lot of folks don't really understand it.
And if they do, they don't know what it takes to be consistent at it because you got them day you you go a whole week whole two three weeks month when shit ain't ain't nothing happening yeah you know i'm saying when ain't shit happening longer than that you can go a whole year without shit happening you know i'm saying and it might be that 366 day that change your life you know i'm I'm saying? So it's about just keeping that faith. You know what I'm saying? Keeping God first and just staying consistent.
Even when they, you know what I'm saying? When they're not looking, that's when you go the hardest. You know what I'm saying? Because once they start looking, you already master what the fuck you doing.
That's when you pop shit on them. That's when you just do this shit like, you thought this shit was sweet.
That's the type of shit I do. Life will humble you, man.
You know what I'm saying? I've had some major downs. I've lost all my money twice already.
I'm only 28. For real? Yeah.
I lost all my money once. Damn.
That sucks. But I think it's needed to be successful.
It is. It is.
I definitely say that because once I lost, I lost millions. I was down to my last 50K.
Damn. And I didn't even know I was.
Oh, you didn't know? I had no idea. When I hit my first run back in like 13, 14, I ain't checked my bank account for like three years.
Damn. Swear to God.
So you're just blowing money. I was blowing it.
I was blowing it because it's so crazy Cause I was making You know In the rap game Like you get Checks to get sent to your account And you get Show money Show money usually is cash So In my head As long as I'm doing shows And I had cash And if I see something I want it I'm gonna get it Yeah You know what I'm saying And On the other side You got payroll Yeah. You know what I'm saying? And on the other side, you got payroll.

You got, you know what I'm saying?

Expenses, all type of shit that you probably ain't really like.

I had so many people.

I was paying so many people.

I had like 10, 15 people.

I was just paying just for, I ain't going to say for no reason, but some of that shit was for no reason.

You know what I'm saying?

Just, you know, style is 5,000.

I'm like, just shit.

I was just like, my mama always just say like, what's your name? I'm like, man, just do it. Just do it.
Just do it. Just do it.
You know what I'm saying? Just, you know, style is 5,000. I'm like, just shit.
I was just like, my mama always just say like,

what's your, I'm like, man, just do it.

Just do it.

Just do it.

Just do it.

You know what I'm saying?

And to the point where

I got hit with reality

and, you know,

you know your parents,

you know,

and my mama,

she was handling my finances

at the time.

She was always just like tense

and like stressed.

You know what I'm saying?

I remember I asked her one day,

like, what's wrong?

Are you okay?

She broke it to me she waited three years

to tell you this

it's like she kept

giving me signs

but I wasn't listening

she kept saying like

don't

don't

you don't need that

you don't need that

and I'm like

you know what I'm saying

like

that was the moment

I think it was 2017

2018

and

that's when I put my

big boy pants on

strapped my boots up

and I told her

I said okay

we had two accounts

I said okay okay, we had two accounts. I said, okay, you worry about this account, make sure all my bills paid.
I'm going to take this account and I'm going to figure this shit out. Look up.
That shit got figured out. Damn.
That shit got figured out. So you cut out a lot of expenses and people.
I'm back up.

Just went solo for a bit.

Yeah, I'm back up.

I just, yeah, exactly.

Cut off a lot of expenses, unneeded expenses.

I never really turned down the way I live, though.

Because I'm all about memories.

You know what I'm saying?

I don't want to stop the memories.

Because, you know what I'm saying, tomorrow I'm not promising.

You know, I'm an artist.

I got to create. I got to be inspired.
So everywhere I stay Like Big ass house Glass houses I don't give a fuck When it come to that I'm lit You know what I'm saying I love that I love that shit Cause I love throwing Like kickbacks Fives Parties Just shit To just keep my mind going I'm an artist You know like I said Like I need to be inspired I can't just Dumb down my lifestyle And be in a hut And just looking like What the fuck I'm gonna do Cause I ain't gonna have No type of inspiration You know what I'm saying So that's one thing I kept active Like the way I was living If it was LA Beach houses by the water And Atlanta Big glass house Man I had Slum mansion Like if you know you know Like if you know you know I love it You know what I'm saying We was turned Nah that's good you're doing that because a lot of artists lose their creativity as they get more successful right exactly you see that all the time exactly you know and i and i pray to god i never lose my creativity i'm always trying to find more creativity i was just watching rick rubin interview the other day it's about i'm like even when i get in a slump why you know i'm saying like why i just everybody getting a slump where they don't feel like doing shit you don't feel like yeah picking up a mic. You don't feel like writing no verse.
You don't feel like doing shit. You don't want to get dressed that day.
You don't want to sit the fuck around and just watch TV or do some shit like that. And when I get in those modes, I get kind of nervous even though it be needed sometimes because I work so hard and I do so much.
But when I get in that mode, I kind of be like, nah, it's your asshole. So go do something.
Go do something. Like, prime example, I don't want to keep talking.
But my album, I just dropped. You know what I'm saying? When we got this podcast, I want you to take a listen.
But there's a record on there called Bet. Right? And I was at my house.
This is recent too. It's probably like two, three months ago.
I was at my house and I wasn't inspired. I had no, you know what I'm saying? I had no spark.
I was just in there. And I put on YouTube, Basquiat.
Basquiat, yeah, Basquiat. Yeah.
And it was just showing his work ethic. And I watched like a 45-minute YouTube of just how he was working and what he was doing.
And I sat there and I was like, damn, I need to get my Fucking lazy ass up And go do something You know what I'm saying I gotta go do something So And I got a studio in the crib So I went in the studio I made a beat And I My DJ was there at the time Like come listen to this beat bro He's like Hard And that's the single on my album right now. Wow.
It's called Bet

and I produced it.

You know what I'm saying?

And you made it on the spot?

I made it on the spot.

Wow.

That's crazy.

I made it on the spot

because I just,

but I'm always like that though.

It's like the littlest things

that inspire me.

You know what I'm saying?

All I need is

a little pinch of inspiration

and I take it and run with it.

You know what I'm saying?

Like it can be anything, bro.

I swear.

Like it could be anything.

Something,

if I feel it in my soul,

like, ooh,

something make me feel something,

I'm like, okay, cool.

Let me go do something.

Thank you. taking it wrong with it.
You know what I'm saying? Like, it can be anything, bro. I swear.
Like, it could be anything. Something, if I feel it in my soul,

like, ooh, something make me feel something,

I'm like, okay, cool.

Let me go do something.

Yeah.

And that's, majority of the time,

those be the best moments.

Those, that's the shit that always.

That's the best song.

You feel me?

It, it, it, shit, song, idea.

You know what I'm saying?

It ain't got to be music.

It can be anything.

You know what I'm saying?

It always, it turned me up a couple more years. You get what I'm saying? So I performed the best when my back's against the wall.
Yeah, too. Pressure.
That's how I feel now. That's when I lock in, man.
That's when I'm beast mode. Yeah.
I'm in beast mode right now. You know what I'm saying? I feel like, you know what I'm saying? My back against the wall.
Like, well, for the last, it's been a tough one, bro. My journey is crazy.
Like, you know what I'm saying? Folks didn't think I was supposed to be here. A lot of folks counted me out.
And that's what gave me the fuel to shit on everybody who felt like that. I love it.
You get what I'm saying? Anyone close to you count you out? Yeah, for sure. People that was on my team counted me out.
I can just tell the energy. You can always peep energy.
You can see when shit going good, how body language and how folks move. And when shit ain't going too good, you just see how, you know what I'm saying, the conversation kind of changed.
And, you know, a lot of shit happened during that time. You know what I'm saying? The people know who they are.
And, you know what I'm saying? I forgave them. That's one thing I did, dude.
I forgave them. You know what I'm saying? I ain't going to say you can be that close into my internal business ever again.
Like, you know what I'm saying? So what's up? I fought with you, you know what I'm saying?

From a distance.

But as far as like being in my shit.

Why'd you forgive him?

I did that for myself.

You know what I'm saying?

I don't do it for nobody else.

I do it for myself.

I forgive people so I can get that shit off my heart.

You know what I'm saying?

Because if I don't forgive, that shit is a burden on me, not them.

You know what I'm saying?

So I got to let that shit go. Even if it's some fucked shit shit like it can be the worst shit but i gotta let it go yeah no that's that's great advice though because i see people live with their their hatred i used to be like that though i had to learn that shit and i noticed when i did start letting shit go how free i felt and i was like and and life kept going yeah and shit was smooth no i'm the same dude even people I scammed me.
I forgave felt. And I was like, and, and, and life kept going.
Yeah. And shit was smooth.
No, I'm the same, dude. Even people that scam me, I forgave them because I would think about it when I got up in the morning.
I'm like, it's like 20K or whatever. I'm like, why am I thinking about this? Exactly.
Exactly. And that shit fuck you up.
Fuck up your mental and fuck up your everyday duties of how you work. You know what I'm saying? So yeah, you got to learn how to forgive.
Oh, 100%, man. That's cool, dude.
What did Lance say?

He's coming?

Nah, that was my cameras at the crib.

I was just trying to see why my shit went off.

Oh, shit.

You need to check it?

Nah, I can see what's going on.

It's just everything cool.

Yeah, that shit's needed these days.

Hell yeah.

I got them all over, too.

Everywhere.

Crazy times, man, man.

Craziest times.

How's Atlanta, like, safety-wise?

Is it all good over there?

Atlanta lit.

Atlanta's a fucking Grand Theft Auto. Yeah.
I can see why you want to leave, man. I love this shit though, but it's Grand Theft Auto.
You just got to know how to move in Atlanta, bro. Like I said, I've been there my whole life, so you know where not to go.
Yeah. Where to be and where not to be at.
You know what I'm saying? That shit just... But if you ain't from there, you're not gonna know.
Yeah. And they didn't tour all the projects down and put nice houses in the project So They make you think it's nice Motherfuckers come down there Thinking it's a sweet Airbnb Get everything Took out that bitch Damn That's crazy dude It's real Yeah you grew up in a tough neighborhood man I grew up in a decent neighborhood man You know what I'm saying I come from a tough background You know what I'm saying Like you know what I'm saying My mama you know what I'm saying She The, the, my mama, you know what I'm saying? She, she worked hard to, to make sure we was, you know what I'm saying? At least decent.
She, she raised two great kids. So, no, you're close with your other sibling.
For sure. I was just texting him before I got here.
That's dope. Yeah.
Yeah. Let's talk about the album, man.
How many songs? 15. 15 songs.
You got a favorite? My favorite on there, um, at one point it was Consequences because that was just, it was just so raw and I was in my feelings when I made that song. I make the best songs when I'm in my feelings.
Consequences, Bet, Two of Us. I like all my shit, man.
I really can't, you know what I'm saying? Whatever I record, last is my favorite song. I'll be in the studio by myself, jumping around

by my fucking self, you know what I'm saying? Playing the shit back

to back to back to back to back. Like, ooh, this shit hard.

Then I got there, two days later, I'm like,

oh, I don't want to hear this shit no more. I don't want to hear this shit about a thousand

times. I'm tired of hearing this shit.
I got to record

some new shit. I'm like, oh, this my

shit. This my shit.
I don't want

to hear this shit no more. You know what I'm saying? So it's like a

repeated process. I live in the moment, bro.
It's a repeated

process every time. You got trusted people

you share it with before you. Yeah, of course.
I got a little, I got a little cheat code. Like I like to, a lot of songs that be making my albums, I like to just like press play on my shit around some girls.
Some girls. You know what I'm saying? Like not even like telling them just.
Telling them that it's out yet. Not even telling even telling them like yeah it's out or coming out just playing it it just see how they if they move or not if they don't move it's not going on the project if they move and like you know what I'm saying be looking at their girls and try to bop it's going on the project that is smart you know I'm saying That's super smart Get some non-biased advice

Exactly

I've been doing that shit forever

I love that

Did you have a mentor in the space?

I got a couple dogs

That I

You know what I'm saying

I call a long one

You know what I'm saying

I need some advice

I ain't got too many

I got a few though

You know what I'm saying

Like if I got personal

Issues going on

They can give me some real life advice

And shit like that

But

Nah

I try to deal with my problems

On my own bro

Damn

You know

I don't really

That's not too good

A lot of people say that Thank you. going on, they can give me some real life advice and shit like that.
But, nah, I try to deal with my problems on my own, bro.

Damn.

You know, I don't really, that's not too good.

A lot of people say that.

But my source of therapy is my music.

You know what I'm saying?

I don't keep shit bottled in because when I go in the booth and I say all this shit,

I'm getting it off my chest and I'm moving on.

Of course, I might still think about this shit and feel the way.

But for the most part, I'm getting that shit off my chest.

You know what I'm saying? But, yeah. I do think I need to go see somebody though I tried it didn't work on me it didn't work that shit be serious I did that shit one time bro I ain't gonna lie I did that shit one time and it was two sessions my mama had told me cause my you know what I'm saying I had lost somebody very valuable in my life, my older cousin, it's like my older brother, you know what I'm saying, RPJ.
And I was just dealing with it a lot emotionally, you know what I'm saying, so I was broke, you know what I'm saying, trying to figure this music shit out of my favorite person. And I remember going to therapy and, you know what I'm saying, you go in there cocky like, she don't know me.
What the hell are you going to tell me? You know what I'm saying? Like, I was on that vibe. And first session, you know what I'm saying like I was on that vibe and first session you know saying she just tell me this ain't what I'm on you know what I'm saying then I went second time couldn't even control my emotions crying like a fool like yeah that shit hit me like cause she kept like you know what I'm saying somebody keep poking at something that's just that's bothering you enough pokes you gonna give in in.
Just open up. You're going to open up.
You know what I'm saying? And it's so crazy because after that session, my life changed. Really? My life changed.
I think that's when I finally got a record that started moving. I finally started getting money.
And then it was just a- Wow. So it actually helped you.
It went up. You know what I'm saying? Because I got all that shit off.
And it's so crazy because I think I wanted to see her again. Like after I didn't went to the top of the game, like, you know what I'm saying? Around 2014, 15, 16, I was like...
I was like, man, I think I need to go back. Just, you know what I'm saying? Like reset, like, you know what I'm saying? And I ain't really been since then.
So it's like, I don't know. Maybe, maybe I, you know what I'm saying? Go tapping in.
Yeah. What were those peak years like? 13, 14, 15, 16? Uh, those are my, those, those are years that were just, that wasn't the peak years.
I don't think I hit my peak yet, bro. Really? I ain't hit my peak yet.
You know what I'm saying? Some much more shit I'm going to accomplish, you know what I'm saying? Outside music and outside of music. That's what folks don't understand.
Like they look at one, they try to one They try to put you in one box Yeah well I think you could Have multiple peaks Yeah you could have multiple peaks But as far as like That era Yes I hit that peak You know what I'm saying Because that era Will no longer be As far as the new era And the new The new version of me What's the biggest changes you've made since out there?

Man.

Just the style of music.

Style of music.

Style of my mindset.

My image.

I took my health more serious.

You know what I'm saying?

I used to have a round little face.

I used to be at that Gucci going on,

the old Gucci belly and shit.

No designer anymore?

I still rock designer when I want to. Now, these pants are expensive.
They're paying about $500. You know what I'm saying? I still drip.
You know what I'm saying? I drip every day. I've been on brand these last couple months.
I've been sticking to the same look. I don't know if folks really peeped.
I've been just wearing number black. If I do something outside of black, it's some blue jeans.
Leather jacket, black tee, black slacks. I've been real black for the past.
You look blacker enough. Exactly.
You know what I'm saying? I've been in the same brand Bible for the last couple months. I'm trying to figure out what I'm going to switch to next for the next campaign.
I might just keep it and just add little details to it. You know, I'm just, I've been trying new shit.
I always feel like you can't look like last year, bro. You know what I'm saying? You look like last year, they're going to treat you like last year.
People forget quick. People forget like a motherfucker, dog.
So it's like I always try to like evolve and change my look. You know, when I went, when I grew my dreads out, when I put some more tats on me, when I got them, changed my fit, You know what I'm saying? Just my frame and shit like that.
A different chain.

I was gonna wear my

new Chromeheart inspired grill.

I should've came and shined on y'all laugh.

I was like, you know what?

I'm gonna keep that at the hotel.

Songs used to be hot

for months growing up. Now people forget

about the song in like a week. Bro, that shit's sad, bro.

And you work months on it. You work years

on it. You work years on shit

as long as you forget in a week. That's why

Here we go. Now people forget about the song in like a week Bro that shit's sad bro And you work months on it You work years on it You work years on shit as long as you forget in a week That's why I believe like You know what I'm saying Like what you doing now Content is key You know what I'm saying I'm real big I got hard drives and hard drives of my tours Behind the scenes You know what I'm saying Just content or just shit that I can get somebody just to clip Clip, clip, post, post, post.
You know what I'm saying? You need that, yeah. Because you never know where to go.
You never know where might go viral because the music's so disposable these days. But if you got a loyal fan base, of course, they're going to consume it and live with it.
And when you go on tour, they're going to recite it back to you. Yeah.
You know what I'm saying? That's really the most important for the outside people that's not in your loop. Of course, they're going to listen and go about their business.
I do the same shit with people's shit I listen to some shit Okay cool That was cool And don't come back to it You know what I'm saying If it's not my Person I'm tuned in with I'm gonna always tune out You know what I'm saying That's just life You know what I'm saying If I catch myself doing it I know people doing that shit to me So I can't get mad at that It's just staying consistent You know what I'm saying That's why You gotta stay on their ass You gotta whatever you doing Whatever lane you in

You gotta just stay

On their ass

Like

Yeah

You gotta post daily

You gotta post bro

You gotta

You know what I'm saying

And it's so crazy bro

Cause when

This new era that came around

As far as like the content

The influence

All that shit

Streamers

The streamers

All that shit

I was like

Bro

I don't wanna do that shit

Like you know what I'm saying

I was against it at first

Cause I'm a low key motherfucker bro

I stay behind the scenes

Most of the time

Stay tuned. all that shit, I was like, bro, I don't want to do that shit.
Like, you know what I'm saying? I was against it at first because I'm a low-key motherfucker,

bro.

I stay behind the scenes

most of the time.

I stay in my lane.

I don't really post that much

on the internet.

Lately,

I've been,

you know what I'm saying?

The last year and a half,

I've been doing a lot more

fucking posting

than I ever did in my career.

You know what I'm saying?

Just because I know

the landscape changed.

And if you don't do it,

bye-bye.

Yeah.

No,

you're not wrong. Bye-bye.
You know what I'm saying? These streamers are live for 12 hours a day these days. 12 hours a day, bro.
So if you ain't keeping up with that type of shit or trying to at least half or a third of it, I know folks who talented as fuck, but they can't keep up. Yeah.
They can't keep up. You ain't got the right, and it costs to keep up.
It's a lot. It costs.
I'd spend 30K a month on editors. 30K? Yeah.
Just on editors. Yeah.
Because we got thousands of clips. They be in your ass.
It ain't cheap. Listen to me, I edit.
I mean, I just have so many of them. Yeah, for sure.
But you need that though. You know what I'm saying? Especially if you know what type of business you're doing and you know what type of content you're trying to produce.
You got to mass produce this shit because you're competing with the Koshinets. You're competing with the Ernie Leesers and all these, a diary of the CEO and all this shit.
You know what I'm saying? You're competing with all them folks. So, yeah.
And those guys got teams, huge teams. They got teams.
They're chopping that shit up. They probably got the episode ready when they leave the day after the shit over.
It's up before they're done. You know what I'm saying? My dream content team is how the fucking ESPN

and NBA run that shit,

NFL.

Like, you see a play,

all of a sudden

you see the replay.

Yeah, that shit's dope.

And you got them,

then you get a,

you know what I'm saying?

When I see content,

that's how I think of the shit.

You know what I'm saying?

I be wanting my shit like that.

If I can figure out

how that run,

then you unstoppable.

Facts.

You feel me?

You're going to get into boxing?

Influencer boxing?

Mmm.

With the bags right? If the bag's right?

If the bag's right.

I can fight.

Yeah?

Yeah, I can fight.

I can fight and shoot.

No, for real, I shoot a lot.

And, you know what I'm saying, I box every day.

Oh, you do?

Yeah.

I didn't know you were boxing like that.

You know what I'm saying?

Not professional boxing, but, you know what I'm saying, I got a bag at the house.

I got a bag at the gym.

I'm always, before I work out, I at least do like 20, 30 minutes on the badges.

Good way to get stressed out, right?

Yeah.

Yeah, yeah.

So, you know what I'm saying, if the bag's right.

And if you may see it So, you know what I'm saying? If the bag right, and if it makes sense, like, anybody just do it for some clout, you know what I'm saying? Like, you gotta just make sense for me. Who's the goat of boxing in your opinion? Who the goat? Yeah, boxing.
Like right now? All time. All time.
You know, Ali Tyson. You know what I'm saying? Not Floyd?

Floyd, you got to let me get there.

You got to let me get there.

Of course, Floyd.

Floyd, Tank.

What's the old girl that just won?

The Olympian.

What's her name?

Huh?

Shields. She tough.

I watched her movie.

She got a movie.

That shit was hard.

Yeah, that was my top.

Yeah, that's a good list.

Yeah, I like them. What about NBA? Goats.
Yeah. KD, LeBron, Jordan.
Westbrook. Westbrook? Go look at his stats.
On paper, that motherfucker going crazy. All the triple doubles he got.
Okay, if we're going by stats, there's a market. He might be the greatest point guard if you look at his stats.
Curry's the greatest point guard. Curry, for sure.
Curry. Kyrie my favorite.
Kyrie's fun to watch. You know what I'm saying? I hate that he just hurt himself, bro.
That shit pissed me off, man. I was like, fuck.
He was having a good year, too. You know what I'm saying? I wanted to see him and AD together.
Yeah. That would have been nasty.
Yeah. Now we don't get to see it.
AD fucking around, probably going to get hurt. You already did.
The first game. I hate to laugh at that, but like.
We ain't laughing, AD. We fuck with you.
God damn, man.

Go get them LeBron medical goddamn treatments or something.

When you're that tall, it must be so easy.

You feel me?

But yeah, I got a lot of goats, man.

I'm a fan of, you know what I'm saying?

I'm a fan of the sport.

So whoever pushing it, Harden, you know what I'm saying?

Whoever pushing it, I fuck with.

Prime Harden was unguardable.

Prime Harden.

Prime KD.

People are trying to guard him from behind.

You feel me? Pause. Yeah.
Oh, shit. Yeah, we'll cut that out.
But nah, you know what I'm saying? Whoever pushing greatness, bro, I fuck with. I'm inspired by greatness.
Anybody who choose that route, I don't like mediocre shit, bro. I don't like average shit, bro.
It's like we only got one life to be here. Why not do that shit big? Why not do that shit up? You know what I'm saying? I understand, like, well, it's like everybody got the same 24 hours.
You can't make an excuse for yourself. Like, you your biggest critic.
You your biggest, you know what I'm saying, motivation. Like, you really got to want the shit.
Yeah. And stop letting the outside noise and the distractions the distractions like interfere with your judgment and how you perceive yourself cause that's where a lot of folks go wrong you know what I'm saying they let everybody else tell them what they need to be or what they gotta do and I've been an outlaw and a rebel my whole life I've been like fuck that I'm doing what the fuck I wanna do how I wanna do it and I'm with whatever come with it you know what I'm saying yeah? Yeah, I love that mindset.
And that's what got me here. Yeah.
Any goals or awards you want to achieve that you haven't done yet? I still want a number one album, bro, in the world. I want a number one single on Hot 100.
You know what I'm saying? I'm going to try my best. Try my best to make that happen.
I feel like a lot of that is timing, right? Timing and politics. Yeah.
You know what I'm saying? And money. So you could pay to get to number one? People have paid.
How does that work? I can't tell you. I don't know exactly how it works, but all this shit pay to play.
The Grammy board, there's a bunch of motherfuckers who just... I don't trust the Grammys.
You know what I'm saying? All that shit. Everything's won't do...
You know what I'm saying? Everything's pay to play. People are winning Grammys that I never heard of.
That never heard of. But it's like I said, it's a Grammy board.
There's folks that be in the room and say you cool with somebody on the Grammy board and you're like, shit, this is my shit. Oh, so the fans don't decide that? I didn't know that.
They say they do, right? But yeah, it's the board. No comment because I ain't going to fuck up my chances.
I don't want to going to fuck up. Eminem already.
You know what I'm saying? I ain't trying to fuck up my chances, but all this shit, politics, bro. So, I say that when it comes to the music.
Of course, arena tours, sold out arena tours. I love doing like the, the 1,500, 3,000 cap rooms, like the House of Blues.
And I love that shit because it's personable. Like, I love being like, right there with the fans.
Like Like when you start doing arenas, I feel like it kind of like You lose touch. It lose, you know what I'm saying? But it look good on the internet when you do it and the money is definitely better.
But besides the music, bro, just to, just to, just being my best self, bro. Anything I want to, I want to do.
You know what I'm saying? Like, sky ain't the limit no more, man. This shit passed the sky.
So whatever, I wake up and feel inspired that I tell myself, okay, you got to put this amount of hours to even get close to start this shit up. Because we know if you want to start some shit, you got to put the work in.
Motherfuckers will be like, oh yeah, I want to do this. I watched an interview with a Netflix CEO.
You seen that one? Was that on Diary of a CEO? Yeah, yeah. And he was like, all ideas is bad ideas.
And the way he broke it down, I was like, fuck all ideas, all bad ideas. You know what I'm saying? Because you really don't put into, into thought like, all the shit you got to go through to even get that shit going.
You know what I'm saying? Because I done had a thousand ideas and I'm like, fuck, I got to do this, this, this, this, this. Ideas are worthless.
Yeah, that one I wanna I wanna I wanna I wanna invent something create something that the people need a product that the people need that just change my life make hip hop great again you know what I'm saying it ain't gotta be music it can be anything okay you know what I'm saying like the Elon Musk type shit like something an electric car Something Something that just It's just perfect timing That the world need And I think You know what I'm saying Once I do that I think I'll be Like okay cool Riding to the sunset Yeah I love it man Somewhere on the beach With my feet up Let's go Well we'll link everything Below the album And everything Anything else you wanna Close off with Shout out to my fans Keep streaming the album I love y'all Stay down Let's keep this with? Shout out to my fans. Keep streaming the album.

I love y'all.

Stay down.

Let's keep this shit going.

Shout out to you.

You know what I'm saying?

Podcast is dope.

I had to come out to Vegas to fuck with you.

I appreciate you for having me on there.

Let's hoop tonight and pray nobody twists an ankle or jam my finger and shit.

Let's not get injured tonight.

You feel me?

We'll post some highlights later.

See you guys next time.