Lessons from 54 Wins: Denny Hamlin’s Career Secrets | Denny Hamlin DSH #1974

Lessons from 54 Wins: Denny Hamlin’s Career Secrets | Denny Hamlin DSH #1974

March 28, 2025 38m S1E1274

🏁 Lessons from 54 Wins: Denny Hamlin’s Career Secrets 🚗💨 Ever wondered what it takes to dominate NASCAR for 20 years? Tune in now as Denny Hamlin shares his career-defining moments, from iconic wins like the 2016 Daytona 500 to battling through intense rivalries and injuries. 🏆 Packed with valuable insights, this episode dives into Denny’s secrets for staying sharp, handling the pressure of a long season, and balancing life as both a driver and team owner at 23XI Racing. 

Hear firsthand what it’s like to face the heat—literally—inside the car, the mental chess game on the track, and how he embraces the "villain" role in NASCAR. Plus, get an inside look at his podcast, "Actions Detrimental," where Denny breaks down races and shares untold stories from behind the wheel. 🎙️ 

Don’t miss out on this thrilling conversation with Sean Kelly on the Digital Social Hour! Watch now and subscribe for more insider secrets. 📺 Hit that subscribe button and join the conversation for more eye-opening stories from the world of racing and beyond. 🚀🔥

CHAPTERS:
00:00 - Intro
00:32 - Denny’s 9 Month Racing Season
02:12 - Denny’s 20/10 Vision
04:56 - Racing’s Impact on Denny’s Back
08:28 - Denny’s Fantasy Basketball League
09:58 - Meeting Michael Jordan
14:16 - Driver vs Car Performance
16:08 - Memorable Races
20:07 - Golf Insights
23:57 - Racing Rivalries
26:28 - Losing Sponsors in Racing
28:40 - NASCAR Team Deals
32:06 - Future of Electric NASCAR
34:52 - Favorite Racing Win
37:29 - Where to Find Denny’s Podcast
37:39 - Denny’s Podcast Creation Process
38:04 - Thanks for Watching

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BUSINESS INQUIRIES/SPONSORS: jenna@digitalsocialhour.com

GUEST: Denny Hamlin
https://www.instagram.com/dennyhamlin/
https://www.dennyhamlin.com/

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Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/

#f1news #kylelarson #christopherbell #23xi #nascarnews

#michaelmrucz #michaelmrucznascar #michaelmruczrage #dennyhamlin #nascarracinginsights

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Full Transcript

pretty early when you're looking to make a change and you know tyler reddick who went to the

championship race last year for us um we signed him two years before his deal was even up and so uh he ended up leaving you know the team he was with got pissed off kicked him out early so we actually got him a year early but we had to pay them for that interesting All right guys, Denny Hamlin out here in Vegas.

Got a race tomorrow. Thanks for stopping in, man.
Yeah, appreciate you having me. Yeah.
How are things in your world so far this year? It's going good. You know, we're just a couple races in, but, you know, it's early in the season.
We got 38 weeks. This is week five, so we got quite a bit of time left, and usually I don't hit my stride typically until the summer months of the season.
Wow. That's a long season.
That might be the longest of any pro sport, right? It is, actually, yeah. So we go from essentially Valentine's Day, actually before that now, February 1st to the first week of November.
So essentially, we get most of November off, December off, and January, and then we're back at it. That's great.
And when I say off, like that's a very loose term because we still have tons of obligations, you know, photo shoots and media shoots and sponsorship shoots that we got to do in the off season. So yeah, three months off, that's it.
We're racing for nine months. That's nuts.
That's a lot of traveling. Do you ever get burnt out? Absolutely.
I mean, this is my 20th year, 20th year doing this. Um, but I still love it because I can still win.
And like I've, I've said many times, like when I decide to retire, it's when I know that I am going, I have to travel somewhere and I know I can't win. If I know I can't win, I'm out.
Have you ever thought about retirement? Oh yeah yeah. I think about it all the time.
I'm more paranoid about when is that light switch going to go off where I don't have the skill set that it takes to compete against the young guys anymore. Right? Like, I still feel at my age, and results would show, that I am still on top of my game.
But I know that one day, Father Time's undefeated, and I'm not going to be able to do it as good. And I'm just, I worry about waking up and that being the day.
Yeah. Yeah, because a big thing in your sport is reaction time, right? Correct.
And as you age, your brain slows down. Yes.
Have you noticed that you've lost a little step? From reaction standpoint, I don't think so. I think I'm pretty sharp still on that.

I think one of the things that forces NASCAR drivers out is vision at times.

But my vision is still 2010.

Oh, wow.

Same as it's been ever since I was a kid.

I wish I had that.

It's really, really good.

I still have that.

But I mean, I'm sure I'm slower than I was 10 years ago.

Yeah.

But it's not enough that's hindering me on the racetrack.

Thank you. I still have that.
But I mean, I'm sure I'm slower than I was 10 years ago. But it's not enough that's hindering me on the racetrack.
I never even thought about that vision being a factor for people aging out. That is interesting.
Yep. Yeah, because I'm like 2200.
I'm like legally blind. I'm like, wow.
I'm thinking about LASEC, man. 2010 is insane.
Have you done it or thought about it?

No, LASAC scares me, dude.

It scares a lot of people.

I know a lot of friends that I'm like,

why don't you just get it?

And they're just like,

the fact that they're going to laser and take off the skin of my eye,

it scares me.

I'm going to wait until some AI comes out or something.

I just figured by now, though,

that certainly the doctors have all got this thing down to a science where like the success rate's gotta be. Success rate is high, but then you hear stories of later on how they lose their eyesight again, like 10, 20 years after.
And then what are you gonna do? You know? Like irreparable? Like your vision keeps getting worse and worse, but then you can't keep lasering it off, So, oh, yeah. Okay.
So it's not a permanent fix. Yeah.
So I, because my mom got LASIK when she was my age and she's losing her vision again. See, that's, you know, me, I'm more looking up like back issues.
I have tremendous amount of back issues being in a race car. Like I'm, I've been in, I've actually 2013 in a wreck holy so i i do more research on like what can fix my back and you know the things i need to do for that so it's interesting to hear that like i think it's very simple oh you just get lacedics and it's fixed and you're like no when you do real research it's like all kinds of things that like you you don't know and And I've had many doctors tell me when it comes to my back, they're like, yeah, we think we can fix it.
But you're still racing. So do you want to take the 2% chance that your career is done? Wait until you're at least retired and then come in here and get some work done.
Yeah, back pain is one of the most difficult pains to fix i heard yeah it's just it's been nagging for me my discs are degenerative so you know a lot of the fluid out of the disc have dissipated so it's just kind of bone on bone and and if you think about how we drive in a race car like you know we hey guys shout out to today's sponsor kinsta running an online business is already challenge. Your website hosting shouldn't make it harder and I've been there, dealing with slow load times, confusing dashboards, and unreliable support.
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We are, imagine sitting in a seat, you pull the straps down, so it essentially compresses your spine anyway. And then we're running on race cars that have very little suspension at all.
So, you know, the fastest way to make our cars go around the racetrack is to put them the lowest to the ground. Well, if it's low to the ground, the suspension has to be really, really rigid.
And so, it just constantly beats on your spine. And it has for 20 years and it's taken its toll.
Jeez. So, a lot of drivers probably struggle with back pain.
They do. Yeah.
Most of the injuries you find with drivers are back pain and shoulder pain. I see on social media at least three or four drivers getting shoulder surgery every single year.
Holy crap. Have you had to get shoulder surgery? I have.
I've had two on the left side, one on the right side. Yeah, surgery like a last resort for you? Are you trying to treat it naturally for the most part? For the most part, yeah.
But, you know, I ran two seasons ago with my rotator cuff just kind of torn off the bone. I didn't realize it was that bad.
We thought it was just going to be kind of a little clean up, microscopic thing. And when he went in there in December, he said, you know, you'll probably be a two-week recovery and you're good.
And it turned out to be a year. Jeez.
He opened me up and he was like, what did you do since our last scan? Like, he's like, destroyed it. So, yeah, that's the biggest thing.
It's like, too, I think about when you talk about retirement, like, how long can my body go? Like, I'm really, really beaten up in a lot of places. So, that's going to be a factor.
Yeah, because you see these pro athletes, they retire, and then some of them can barely walk 10, 20 years after. You'll see when I leave here and I stand up, it takes me like 20, 30 steps to like really get my gait back.
Holy crap. It's that bad already? It's bad.
You haven't even retired yet. No, no, no.
We got to get you some stem cells or something. I know, I know.
Dude. Yeah, Ronnie Coleman, like he can't even walk.
It's sad, man. Yeah, you see so many of these NBA players, right, Nate? You can see their bodies hunched forward.
Yeah. Right? They kind of walk.
It looks like one leg is stiffer than the other. That's how I feel when I walk is that on my right side, I can't bend as good as I can on my left, but it's because the disc, I have issues on that side.
Yeah, basketball is tough on the knees. No doubt.
I've actually torn both ACLs in basketball. Oh, really? I love playing recreational basketball.
So, I have actually a league that I run out of my house. I have an indoor basketball court down in my basement.
That's sick. We have seven teams.
We do a draft every year. We actually start our season this Thursday.
Wow. But I tore both ACLs, one in 2010, one in 2014.
Yeah. Playing rec basketball.
So if you weren't racing, you'd be in the NBA. No, no.
I'm terrible. I mean, when I say I'm terrible, I'm average for a mid-40-year-old guy who likes to play rec ball.
But,

you know,

in our draft,

I mean,

I'm a fourth rounder.

So,

so like,

you know, I'm not,

I'm not,

I used to be quite a bit higher,

but all the injuries and getting older,

like I'm not as good as I used to.

I'm an outside shooter now.

Have you ever scored against MJ?

Ah,

good question.

I don't think so.

No.

I went to a camp of his

in Charlotte once.

It was,

the crowd,

it was,

it was,

might have been one of those

moments where the crowd

asked him if he could still dunk

and he turned around

and he did.

I think I've seen that video actually.

And so,

I went to a camp

but never,

never played basketball with him.

That's a once in a lifetime experience.

Yeah.

Been to play against him.

He,

he's,

his passion is

switched to racing now.

Really?

Obviously, we're going to have a lot of fun. Never played basketball with him.
That's a once-in-a-lifetime experience. Yeah.
Been to play against him. His passion has switched to racing now.

Really?

Obviously, you know, we started this race team with him five years ago,

2311 Racing, and, you know, he said many times that, like,

this fills my bucket, you know.

What's up, guys?

Shout-out to RX Sugar, one of my favorite snack brands.

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Is I met him at a Charlotte Hornets game. I had courtside seats.
I'm leaving to go to the restroom at halftime. He had his security guys come grab me.
He said, hey, Michael would like to meet you. And from that point on, he got my number, started asking me all these questions about NASCAR.
And I'm like, wait a minute what what you watch nascar he's like dude i never miss every sunday i'm i'm sitting in front of a tv watching nascar that's surreal man yeah you get to teach him some stuff about driving um so yeah he actually had um one time where he he wanted to get in the real simulator right like he he obviously has a passion for um fast cars right yeah you know he drives all kinds of great cars and um but he wanted to get in the toyota simulator that actually we drive to get ready to race in so we're not allowed to test at any racetracks in real life anymore so So what we do is we took that to simulation,

just like a flight simulator for a pilot or what have you.

And he got in it and he probably lasted 10 minutes.

And he was like, my eyes, he's like,

it's making me shake.

Like it just, and they had to retrofit him

to get in there in the first place,

but they did and he had a blast. But we took him to a pretty easy in the first place, but they did.
And he had a blast,

but you know,

we took him to a pretty easy track and he was like,

nah,

it's,

I got a newfound respect for what y'all do.

People don't know how hard it is unless they actually get it,

get out there.

There's no question.

I mean,

there's no way a normal person could drive a NASCAR.

First of all,

not as fast as we can,

but sustain the G's, the temperature, all that stuff, it would just be too much. Yeah, I just found out the temperature right before this episode.
I did not know it gets to 140 in that car. Yeah, it can get on hot, hot days, upper 130s for sure, and it can sustain that for three and a half, four hours.
Which is insane. It's, you know, just imagine going in a sauna, right? And it's all you can think about is trying to get out.
No, I mean. We can't.
We can't. We're in there for multiple hours.
So hydration, of course, is the biggest thing for us every weekend. Because I hit my red light sauna at 150 for like 30 minutes and I am drenched in a pool of sweat.
So three hours at 130, 140. That's no joke.
It's just, I think, think you know my body's just been so trained to do it now um that's why i say you know if if one of my friends wanted to get in a cart they last 10 minutes it's so hot um but i just think over the course of my life my body has gotten used to being in that type of environment early on did you get lightheaded and in that environment yeah i mean it was tough when i first started um you know but the races were so much shorter now you know so nascar races are probably the longest of stock car races by being three and a half hours but when you're coming up through the ranks you know you're running 30 40 lap races not 300 400 like we're running in nascar so you kind of get eased into it by only being in there for 30 minutes or, you know, 40 minutes and then, you know, and on and on. But it's a, it's a very interesting thing.
You know, what, what people see every Sunday is cars going around in circles, but they have no idea is what makes that driver a little bit faster than that driver or that car a little bit better than that car. And it's hundreds of people, tons of engineers.
It's just, it's, it's a huge undertaking and the sport is way more technical than what it gets credit for. Yeah.
How much is it driver versus car alike? Good question. I think that's evolved over time.
I believe that NASCAR was probably 60% car back in the day, 40% driver. Because you used to be able to build trick cars.
But over the last few years, they introduced what this called next-gen car. It's essentially like a Lego set, right? Everyone has to buy this same Lego set.
Now, you can put it together any way you want, but we no longer can manufacture our own bodies or chassis or whatever. To save the team's money, they said, okay, here's the Lego set.
Everyone has to buy it, and you can put it together any way you want. But, you know, everyone has to race the same car.
So now the driver probably means a little bit more. Just simply because we are all racing essentially the same cars.
Even though they may look different on the outside. You have a Ford, a Chevy, a Toyota.
It's essentially the only difference is the bodies and the engine. Wow, I didn't know they made that change.
It's interesting. Were you in favor of that change? What did you think about it? Not really.
You like the customized vehicles? I do. I think that the ingenuity, like letting these teams use their ingenuitive minds to create an advantage is what makes F1 so mesmerizing for me.
It makes it fascinating for me to see the technology of it and how it evolves and the aerodynamics where, to me, when you just kind of buy a car out of a box, it's like, okay, it's cool. It looks cool.
But what makes your car cooler than the next? Yeah, it was more strategic back in the day. That's interesting.
Which race do you think about the most? From my career? Yeah, from your career. 2010 Homestead Miami championship race.
I'm leading the championship standings on my way to my very first title. And I just i let the pressure get to me i let outside get to me too much um it's definitely the one race that i would take back in the sense of like i took myself too seriously in that moment i felt like i was you know only four years into my career yeah and you know i was racing against a guy jimmy johnson who had just won three or four championships in a row it was down to me and him and it's like you know i was gonna be the guy that unseeds him right and i just remember thinking you know my style back then was that i used to have fun.
I mean, there was definitely a weekend in my younger rookie career where if I raced in Phoenix, I would go to Vegas the night before the race. You were a partier? Yeah.
And then I would come and race the next morning. Some Dennis Rodman stuff.
I mean, but it's what it's what, it's what kept me loose. It's what kept me, you know, loving it.
Right. But I just back.
So then I get myself in this title hunt and it's like, okay, no, I need to lock myself in my hotel room and I need to concentrate on this and look at that. And I just took it way too seriously and I didn't race loose.
And insteadaced tight. And I made too many mistakes.
And he won the title. Damn.
So mentally, you just weren't there. I just, yeah.
I just let the pressure of the situation in the moment get to me, which I just wish I had that to do all over again. Wow.
And that was 14 years ago. Yeah.
I still think about it. Yeah.
It just, I've had other opportunities to win a title and it's been close. Like, really, really close.
Comes down to the last race, the last restart. But that was the one where I thought my car was better than him.
I thought I was better than him. Especially in that moment.
And I just, I felt like I more gave it to him versus him winning it. Yeah.
Chasing a title. It's hard.
Only one guy, right? I mean, you know, that's the difficult part about our sport. I think some of the great drivers that we've had in NASCAR, some of them have never won a title.
Myself included. I've got more wins than anyone in NASCAR that hasn't won a title.
But it doesn't mean that I view myself or my career less than. When they talk about the greats of the sport, they're going to go down the list of the winners.
Who won the most races? Titles, I get it. But there's been people that's won 10 races their whole career, 12 races, and won a title.
Does that make them better than me? I've won mid-50s? I don't think so, but I think it's all up to whose opinions it is. That's in every sport though.
There'll always be really great players like Charles Barkley in basketball. That comes to mind, right? There's great ones.
And there's, you can probably mention many NBA players that won four titles and it's like, they were role players. Yeah.
Where we are the guy in our sport. It's not a one-versus-one sport.
It's a one-versus-35 every week. I equate it to the PGA.
If you can win 7% of the time, you're a fucking whole famer, right? We're in a losing sport more than we're in a winning sport. So if you can win at that rate, you're going to win a lot.
Yeah. Statistically, a 3% chance of winning with 36 guys, right? Yeah.
It's small. It is small.
Now, I'm with a really good team, and there's 25, 30 good teams now. Yeah.
And that's grown over time, but it's more difficult to win now than ever. Damn.
Yeah, I can see that. You playing a lot of golf these days? I like to.
I certainly don't have as much time to play golf as I used to. I used to, you know, before I started the race team with Michael, you know, my weeks, you know, in between the Tuesday, Wednesday, Thursday, I could do whatever I wanted.
Now those days are designated to I need to, I'm the owner of the team. So I do all the meetings, whether it be from sponsorship, from the social digital side of things, everything, competition.
I have my hand in everything there. So I have to do that Tuesday through Thursday.
And then, you know, kind of the Monday and the weekend is all designated to being a driver itself. So it's a very interesting dynamic that I drive for one team and race against the team that I own.
That is interesting. Has that ever happened before to someone? Dale Earnhardt was the last one that did it.
Okay. You know, that's been So yeah, he owned his own team.
He drove for Richard Childress Racing and he owned DEI. This was never part of the plan for me to own a team before I actually retired, but COVID happened and it ended up wiping out one of the teams.
I saw an opportunity there to like, hey, I can pick up the pieces here. As long as I can get the funding, I can get the right people to support me.
This is something I can do now. And so we made it happen.
And sitting at home for eight weeks straight, being locked in, I was like, man, if this is what retirement's like, I can't golf every day. So I need to

come up with something else to do.

I knew that my career,

it's not over,

but I can see the light at the end of the tunnel.

I need to figure out what I'm going to do beyond

just being a race car driver.

I was like, ownership is the right thing for me.

So we started this team.

Do you prefer being an owner or driver right now?

You know, it's driver

for me just because you know ever since i was a kid i never dreamt to be a team owner i dreamt

to be a driver right and so all the goals that i want to accomplish essentially are right here in front of me and i want to accomplish them for myself first because i've got decades as an owner to accomplish the other the other goals you know I can win a championship as an owner and that would be very very gratifying because you know you ever watch your kids do anything you're always more proud of them as you are your own accomplishments so I I'm more proud of the driver side of things um now and that's what I really want to accomplish. My perfect scenario every weekend is I win and my team car is finished two, three, four.
That would be the perfect scenario. It hasn't happened yet.
We have finished one, two, but I think I've, they've gotten the better of me more times than I've gotten the better of them head to head. Wow.
Yeah. That's interesting Yeah.
But, you know, I'm a driver, so I know talent when I see it, and I've picked guys that I've like, that I'm like, they're going to be good. And we signed them long-term, and now they're big ass.
How tough is that process? Because they probably have other offers, right, from other teams. They do.
It's, you know, it's a free market, essentially. I mean, it's, you essentially.
There's free agency. These drivers have

long-term contracts, but you know when they're essentially up. There's a handful of agents within NASCAR that know when the drivers are up.
So you start shopping pretty early when you're looking to make a change. And Tyler Reddick, who went to the championship race last year for us, we signed him two years before his deal was even up.

And so he ended up, you know, the team he was with got pissed off, kicked him out early. So we actually got him a year early, but we had to pay them for that.
Interesting. Now you've had quite a few beefs and rivalries.
Yes. Are you on speaking terms with any of these guys? Or is the beef still there? No, I mean, I do.
I have drivers that I don't prefer racing with or against. But, I mean, we race against each other, like I said, 38 weekends a year.
So, you know, and it's very difficult to keep a rivalry in NASCAR because we have what they call a motorhome lot. So, many't many people don't stay at hotels they have a bus at the racetrack so then you got the girlfriends are hanging out and the families are hanging out and our kids hang out it's like it's hard to keep it totally separate yeah and you can be rivals on the racetrack but then when you get back and and you're like, oh, our kids are hanging out.
It's like...

So it's just friendly competition. Yes, but it's still everyone for themselves and everyone's still really selfish, as they should be.
Right. Yeah, because that was a problem, like, labeling you as a dirty driver, right? Yeah, I mean, I think that I kind of got that because I got into run-ins with some of the more popular drivers in NASCAR.
One of the more, you know, the fanfare guys, you know, maybe their dad raced and then, you know, their fan base went over to them. And then when I come in there and maybe I roughed them up, probably did, you know, they don't like me.
And so that's fine. And I've kind of taken on that heel.
The villain role. The villain role within NASCAR over the last few years.
You can monetize that. Jake Paul did it.
I have found that it's not hurt me in any kind of way. Because attention is attention, right? Yes.
Absolutely. It comes down to who on social media is getting the most views?

Yeah, not only views, but kind of engagement.

There's some that are top of our sport performance-wise,

but they just don't move the needle in the social landscape.

And so, yeah, there's a balance there to be had, no doubt.

Yeah, no, that's a good point, though.

In every sport, you see the top athletes are a little scared to speak out sometimes. And it's even more so in our sport because they got a brand they're representing on their chest, right? And so when you have that, they don't want you to be too far one way, too far the other.
They want you to be right in the middle of the road, right? And so they never really say anything controversial, which to each his own.

But I just, I'm at the point in my career where it's like, I just, I don't care. Have you lost sponsors because of what you said before? No, I definitely haven't.
That's good. I had the best sponsor for the longest time.
FedEx was my sponsor for 20 years. It's the first year that they're not on the car.
We're really at the mercy in NASCAR of the chief marketing officers of these big companies.

All it takes is for them to say,

well, we want to take our media spend.

We want to spend more money in Europe.

We need to get bigger in Europe.

So we're going to spend our money there.

And so that's the tough part

about the NASCAR business model is that us teams are, you know, we're essentially professional fundraisers, right? We got to find people to fund this thing that we're doing, right? Because, and it's kind of what we're fighting with NASCAR right now is that, you know, can we get proper sharing to, to make it to where we're not so sponsorship dependent because I think

NASCAR has a star problem,

but it's because these guys are afraid to speak out because they,

they,

they know if they lose this,

they're out.

It doesn't matter how good they are.

That's such a good point though.

Cause the UFC fighters are not scared to speak out.

Cause Dana white will let them say whatever.

I think that's really helped them in the star power.

I think so too.

I mean,

it's really the sports,

Thank you. scared to speak out because Dana White will let them say whatever.
I think that's really helped them in the star power. I think so too.
I mean, it's really, the sport's great anyway, but I think that the fact that they let their athletes be themselves, say what they want, I mean, I just think that people resonate with that. Yeah.
Because I'm not going to lie. When I was a kid, I remember hearing about NASCAR daily, like on ESPN and everything, and I would know the drivers.
But these days, I feel like I don't hear about the drivers as much. Right.
You know? It's become so commercialized. It really has.
It's just, it is a different sport now. It's still thriving.
I mean, any given weekend, it's the first or second most watched sport every single weekend. Wow.
It has a core fan base that follows every single week. But yeah, we're definitely in a turning point where we've got to get this thing better for everyone and get this thing growing bigger.
And I think globally is what's going to happen next. I think so.
I'd love to see more of you guys on podcasts and long form media. I don't see too many of them speaking out like you said.
Yeah, I think it's, it's been something they have been apprehensive to do. You know, I started my podcast just a few years ago, Actions Detrimental.
And ever since then, you know, the core fan base has followed us, you know, because I was the first one to really do it. And now you're starting to see others go on podcasts at least.
Not many are really starting one. But again, I think everyone's very, very worried about saying something that's sensitive and then getting in trouble.
Well, yeah, because you got fined for it, right? I did. I did.
I've definitely gotten fined for things I've said on my podcast, but it's like... So I can see why they're scared, you know? That was a big fine, too.

That wasn't like a little... No, it's...

You know, most of it was just admitting

that I crashed into somebody on purpose

because he was getting on my nerves.

He had gotten into me many times

and I was like,

all right, screw it.

If I'm going down, I'm taking...

I'm taking you with me, right?

And so, you know,

finally NASCAR was like,

oh, that's probably pushing it. Yeah.
Do they bring deals to the teams or are you in charge of bringing every single deal? That's a good one. I haven't been aware of, I can only speak for 2311 Racing, but I don't think NASCAR has brought us any sponsorship.

It's on us to go out and find

these deals.

That's what makes it very difficult

and it's essentially what

our team is fighting for. We believe

that there's enough money for

everyone to be healthy, but since

NASCAR is owned by a private

family, they get

to dictate the terms.

Or they have dictated the terms,

and we finally are pushing back on that.

Because we have to raise so...

To run a race car, a NASCAR car,

is $18 million a year.

Holy crap.

That's per car.

That's insane.

And we have three cars that we run,

so we have to come up with a dramatic amount of sponsorship just to break even every year. And again, it's like we're just paddling water every single year, hoping that these companies can continue to see value, which they have.
We've got some great long-term partners that have seen value in the program. And so I think NASCAR maybe has brought some other teams some deals or whatnot, but not ours.
They're not that I'm aware of. Yeah, they're not obligated to do that, right? No, they're not obligated to.
And really, it's tough because if NASCAR signs someone, say like their fuel partner or their tire partner, you can't go and get a competitor of theirs to sponsor your car.

They lock you out of that category.

And so when it comes to the most important things

when it has to do with cars is fuel and tires,

we can't go get a sponsorship.

Running through tires, right?

Yeah.

I mean, I think we probably pay about $700,000 a year. In tires? In tires.
Holy crap. Yeah.
That's so crazy, man. And you're not allowed to get a sponsor for it because they have one? Yeah.
I mean, Goodyear is the official provider of NASCAR tires, but we have to purchase them. They're not given to us.
We have to purchase them. But that's an agreement that they have with NASCAR itself.
And again, it's a category where we couldn't go get a Michelin to sponsor our car. You think the cars are going to shift towards electric over the next few years? I think the NASCAR fans will be very apprehensive to embrace that.
I think that NASCAR fans are the ones that have been around for a very long time. And even the new ones.
And I think even consumers themselves in streetcars like to hear sound. 100%.
I think that we've seen, even in American culture itself, that, man, there was a big push for electric. And it's starting to come back a little bit.
Because for whatever reason, maybe they're saying that it's not saving them as much money as they thought. But I just think generally when people like to drive, they like to hear noise.
Plus the refueling, that'd be hard. It takes so long to charge them.
I don't know how that would work. Yeah, it's certainly, you would think that it would shorten our races, right? And I think that NASCAR has always been very big on, you know, hitting this three-hour, three-and-a-half-hour window.
Yeah. I mean, can you make a car make ample amount of energy, you know, 1,000 horsepower for three-and-a-half-hour? I don't think so.
Not right now. No.
My Tesla takes an hour to charge. Yeah.
Not the supercharger. Yeah.
So, it just would take, I think I think there's a place for it but is it an exhibition series or something like that? But I think there's going to be a hard time convincing our race fans that you see cars going fast but you don't hear them going fast. That's going to be a challenge.
How often are you engaging with the fans? All the time. Yeah, I mean, all the time.
I kind of had this rivalry with NASCAR fans where I've kind of leaned into the villain side of things. So, you know, I like to egg them on, especially when I win.
Yeah. Do they get to you ever or are you kind of just numb to it? No, I love it.
You love it? Like when I go around for driver intros. So after they introduce us for our starting position, we get in a truck, we drive around the racetrack and they kind of parade us in front of the

fans.

Yeah.

And I mean,

you can,

you'll know where I'm at on the racetrack by the,

you hear the booze just kind of moving all the way around.

And so,

uh,

I just,

I love hearing the noise.

Like the worst thing ever for an athlete is when they call your name and

people just clap. That's horrible.
Nobody ever ever wants that and that means you're irrelevant i think that's you internalizing it because some people if they get booed it destroys them mentally right yeah like it really eats at them i i just think about how can i go back at them by winning and then saying something snark after the race yeah well the best success or the best way to like prove people wrong is success absolutely you don't even that's what gets to them the most yeah which one of your 54 wins is your favorite one i've had a lot of good ones but i would say 2016 daytona 500 That's my very first Daytona 500 win,

and it was in the closest finish in NASCAR history for that race.

And so how I won it was just amazing.

I fell back to fourth or fifth on the final lap

and then found a way to weave through the cars that last lap to win by you know probably that much um that was special to me and then you know my team allowed me to keep the car so like i have this kind of my media room or kind of my my guy's room and i have my glass my my my garage is all glassed in.

I have my Daytona 500 winning cars sitting essentially kind of in my living room. That's awesome, dude.
That's iconic. What's your favorite stage of the race, beginning, middle, or end? I like the end simply because by the time you get to the end, young drivers sometimes have messed up.
They've taken themselves out. You see who has managed the race the best by the time we get to the third stage of the race.

Always the end.

The track changes.

People ask all the time,

don't you get bored?

You're just going in circles. I said,

the only way I can equate this is that every time I go down the straightaway,

I'm trying to figure out

how to take this corner

faster than I just took the previous.

And all the while,

the track is getting hotter, it's getting more

rubber laid down on it,

and I'm having to adjust

my line to optimize

how my car makes that corner.

And when I try a different line,

I analyze it, going down the X-ray while I analyze it. Was that better? Was that worse? And I try to approach a different way when I go into the next corner.
So we just do that over and over and over. And then when you're trying to overtake somebody, it's, you know, okay, now I got to run.
They're running the line that I was running the fastest. How can I now make time in a different line to pass them?

So it's constantly a chess game.

Yeah, because you don't have time to be bored.

You're constantly thinking and being in the present moment.

I mean, it goes by really quick.

In my seat, it just takes a long time when you're watching.

Right.

Yeah, 500 laps, right?

If the track is small, it's 500 laps.

You know, like out here in Vegas,

you're looking at probably a 260-lap race because it's a mile- a mile and a half track. Okay.
Wow. That's nuts, man.
Well, Denny, it's been awesome. What do you got next? Where can people find your podcast to keep up with you? Yeah, it's on all platforms.
Action is detrimental. Denny Hamlet comes out every Monday afternoon.
And what we try to do is get out of the race car and if I can

go straight in the studio and

kind of download, that's what I'll do.

But otherwise, I'll wake up early Monday morning

and talk about the race, how my race went,

kind of analyze what you saw on

TV, maybe what you didn't see on TV

that I saw from the driver's seat

and we break that all down. I love it, man.
Check

them out. We'll link below.
Thanks for coming on. Thanks for

watching, guys. See ya.
Appreciate it