Episode 282: Melissa Houston: How to Become Cash Confident as an Entrepreneur

82% of businesses fail due to cash flow mismanagement, often mistaking profit for cash flow.

In this episode of the Habits and Hustle podcast, I interview Melissa Houston, author of Cash Confident, who shares her unique five-step framework for mastering business finances. The framework starts with developing a positive money mindset, understanding the difference between profit and cash flow, creating a business financial plan, and the importance of being proactive with cash and forecasting financial outcomes for at least six to eight weeks in advance to prepare for any financial shortages.

We also discuss specific financial hurdles that women often face, including mindset issues around money, the intense competition in the online coaching world, and the importance of understanding and managing cash flow effectively.

What we discuss:
01:10 - What does it mean to be cash confident?
02:34 - Number 1 reason businesses fail
03:55 - Tips for being more aware of cash flow
05:36 - 5 step framework for mastering business finances
09:00 - How to shift your money mindset
11:53 - Financial confidence for women
16:12 - How to determine the strengths and weakness of a business?
17:46 - What businesses are more profitable and cash flow positive than other ones?
22:50 - The truth behind online coaching
25:13 - When does a company need to hire a CFO?

Find more from Jen:

Website: https://www.jennifercohen.com/
Instagram: @therealjencohen
Books: https://www.jennifercohen.com/books
Speaking: https://www.jennifercohen.com/speaking-engagements

Find more from Melissa:
Website: https://melissahoustoncpa.com/
Instagram: www.instagram.com/melissahoustoncpa