Episode 199: Rob Dyrdek - Entrepreneur, Producer, Reality TV Personality, and Former Professional Skateboarder

I am so excited to be sharing my new book, Bigger, Better, Bolder, out December 27th with you guys.

I have worked so hard for the last two and a half years of writing this book.

I've put in my blood, sweat, and tears to help you harness the skill of being bold.

I want you to chase what you want in life, not just take what you can get.

And I want you to eliminate self-doubt.

I want you to eliminate the fear of failure and really go after whatever you want.

And I'm gonna show you how.

There is a practical guide in here that you can actually do.

So please go to jennifercohen.com where you can pre-order the book right now and also receive access to a masterclass for free.

There's also a Facebook group if you'd like to join that as well.

Don't forget to subscribe to my mailing list by going to jennifercohen.com and get my newsletter so you can get life hacks, productivity hacks every day in your inbox to help you optimize whatever you're doing most in life.

Please leave a review on Apple, Spotify, or wherever you normally consume podcasts.

Let me know what you think, what you love, what you don't love so much, what you want to see more of.

You can also watch the full episodes in video on YouTube now.

So check it out and subscribe.

Hi, guys, it's Tony Robbins.

You're listening to Habits and Hustle, Gresham.

This episode of Habits and Hustle is probably one of my favorites we've ever done.

We had Rob Deerdeck on this episode, and you guys, this is going down in the books.

He is not only a professional skateboarder and, of course, the brains behind Ridiculousness, which of course is probably the most successful show that MTV has ever had.

It's in its 30th season, and they do about 250 episodes a year, okay?

And that's just the tip of the iceberg.

This guy is a serial entrepreneur galore.

All right.

He is just amazing.

He automates his entire life.

He has created this mindset called the machine mindset, which is a systematic approach to fuse art, science, and magic, which he applies to all aspects of his life.

business, creation, television, media, and even his day-to-day personal routine as an entrepreneur, husband, and father.

By doing so, he's been able to push the boundaries of productivity and accomplish more than typically possible in a 24-hour day.

I mean, this guy is amazing.

He basically automates his life to be optimized in everything,

including, of course, his health.

He sits at the helm of Deerdeck Machine, which is a fully integrated, multi-platform universe of venture building, media, and community, and philanthropy.

He has created 18 brands, including Outstanding Foods, Mind Right, five of which of his companies have exited

and aggregated a value of half a billion dollars just on those alone.

His business and life philosophies manifest in media on his podcast, too, which is called Build with Rob.

Like I said, this guy is way more, and there's a reason why he's one of the most prolific personalities in TV history.

I've learned so much from this guy, and I can't wait for you guys to listen to this episode.

I am dying to know your thoughts.

Please leave a comment after you hear it.

Let me know what you think.

I know you're going to love it.

You're definitely going to learn something.

It could have gone on for 10 more hours, but he's going to come back and enjoy.

I am so excited to have my guests here today.

We have Rob Dierdick.

I mean, I've never been speechless, but this guy is above and beyond probably any guests we've ever had on Habits and Hustle.

He is,

you may think of him as a skateboarder.

You may know him from ridiculousness or Robin Big or Fantasy Factory, but this guy is one of the most clever entrepreneurs.

What he's built, what he's done, how he's automated his life and designed a life that is way beyond anybody's imagination.

You can't even imagine.

I am so happy to have you here.

Thank you for being here.

No, thank you for having me.

I don't mean to make you blush.

I don't even know what direction to go with you because when I delve into, when I told you when you walked in, when I delved deeper and deeper into who you are and what you've accomplished, like forget about the TV, this skate, you, and the world records and all of that.

It's this podcast could be 11 hours, honestly.

I don't know what direction to go first.

Yeah, and I think that ends up being a lot of the

problem with sort of my past sort of reason of not doing press.

You know, for many years, like I didn't even, even, as I built the Deerdeck machine and built sort of this entirely new vision for myself and sort of life and legacy, I didn't talk to anybody.

And so by the time I began to share it, it was deeply refined and I had lived it and accomplished so much inside the way of thinking that now it's the only thing everybody wants to talk about.

And that's how I control the narrative that has led to sort of me connecting with a lot of different people that think this way to be able to have this conversation in a more intelligent, connected way to who you are and what your brand is than just asking me, what'd you do to become a pro skater?

Yeah.

Yeah, I don't know, but like, it's like you've conquered so many different areas, right?

So obviously it's like that, that, that's the through line, right?

So that's, it wasn't just in skating, you've conquered every, like you're a serial entrepreneur and, and has made, you've made hundreds and hundreds of millions of dollars in many businesses.

Can you first start with like what is that in what is the Deerdick Machine?

Let's start with the basics and then we'll kind of move on from there.

Well, you know, the Deerdick Machine is a venture creation studio, which is essentially a business that creates businesses.

And, you know, as you know, a business is a living thing.

And to me, I call it systematically fusing art, science, and magic, right?

Because you've got to be the creator of and the visionary for the idea that you have, but there are proven principles and

certain inalienable things that have to happen for a business to be successful.

That's the science side.

And then you got to get lucky.

Right market, right timing, like something happens to go your way and some magical moment happens to create a successful business.

And in my case, I measure the success of that business through the

entire cycle from idea all the way to exit.

So can you just walk us through the evolution of you?

Because you've evolved over and grown so much from when you were, what you started when you were 16 as a skateboarder, a pro, when you a skateboarder at 16.

So how did you were from, you're from Ohio, right?

How did that even start?

Like, how did you make a, to become even like the best?

Like, how did you come from Ohio to LA and even begin that whole journey?

Yeah, it's a weird place to grow up and become like known in skateboarding, but believe it or not,

Dayton, Ohio, where I grew up, was the epicenter for the skate culture outside of California.

And that was because a young serial entrepreneur named by the name of Jimmy George created like a skate distribution center there and would throw these big skate contests there.

And when I was 11 years old, I called the skate shop because they had a ramp in the back and I had never skated a ramp before.

And I asked him, the owner, would you allow me to skate for free if I get 10 people to come and pay to skate?

And he was like, what?

You can just come down here.

And then when I skated the ramp for the first time, he was like, wow, like you've got real potential.

Like if you skate, that's the first time you've ever skated a ramp, you are, you have real potential.

I didn't even know what the word meant.

And my parents are trying to explain to me like, oh, like you could be really good at it.

But he was a serial entrepreneur.

And then I just watched him start company after company.

And everybody,

as I was getting better and better at becoming a skateboarder, everybody was building companies around me.

So I quit high school, became a professional skateboarder, and started my first company right after I moved to California when I was 17.

But what you said is interesting, like when you were a little kid, like a teenager, you said to this guy, let me go and skate.

I was

11 years old.

You're like, oh, I'll bring 10 people.

They'll pay.

Like you obviously had something already very entrepreneurial, like a spirit of within you to even think of that at 11.

Like, how did you even think of that?

Think about this, though.

Imagine if he would have been, don't be ridiculous.

Why are you calling and asking?

If you don't have the money, you can't skate.

Right.

Imagine how much of a difference that would have built, like by me, by them saying, you don't even worry about it.

Come on down.

We'll let it do for free.

That opened this

belief of like, oh, wow, look what happened.

You took a shot and it worked.

Right.

It's like, I like to say that I had these series of events when I was really young.

I became really good at soccer.

Like, I became really good at skateboarding.

As soon as I tried to do it, I got, I made a cold call, then didn't just skate.

I was recognized of like, you have true talent and was validated even further that I was, I had this possibility to become a professional.

Like, so I had this extraordinary foundation of self-belief that the world turned my way in a handful of different things at that very impressionable age that allowed me to begin an evolution of continually growing that belief and taking bigger and bigger shots.

So but that's interesting because it sounds to me that things came easy for you.

You're very natural you're a naturally gifted athlete.

If you were really good, you're extraordinary at soccer and at skateboarding.

I mean, it's so it, like you said, it gave you that self-belief.

What would what was the

how did it was there anything that you had to work at that you weren't good at that kind of you didn't have the self-belief or because you had that self-belief from from those things, it gave you the self-belief that you can figure it out on something else.

Well, you know, I continued to just evolve and grow and continued to find success.

And I didn't truly lose like self-belief for the first time till I was like 25.

And like, if you can imagine you're born into belief, you've had all the success.

And then like in your mid-20s, this super dangerous time when you're really trying to figure it out, like that's when you lose your self-belief.

self-belief.

And if you can imagine, you're so used to having it for so long, trying to manage it

was this entirely different and foreign experience because you don't just lose it overnight.

You, you, as you begin to lose clarity on where you want to go, and then you begin trying different things and they don't work.

And now you lose your way and are unsure of what you should do.

That's where you begin to lose, begin to build doubt, which then ultimately can lead to losing belief.

Yeah, absolutely.

What happened when you were 25?

You know,

I had evolved up into,

you know, going from professional skateboarder and traveling the world to then having a signature board and signature shoes and all of these

now having money, right?

I was making a few hundred thousand a year, but then I just wasn't satisfied with being a professional skateboarder.

My desire, you know, I started a record label and a skate shoe.

I saw all these businesses that I didn't know how to run that were all failing.

And so now it's like my skating is, is, did, is, is just getting worse and worse because I'm trying to be a business guy because I'm an entrepreneur.

I started my first company at 17.

Like, I got a business.

Who was that, by the way, at 17?

17 was called Orion Trucks.

It was

basically the metal part of the skateboard.

I was reading a book called The Orion Prophecy about the pyramids being directed at the Orion stars, and there's aliens living there.

So I named the company Orion Aluminum and I hand drew the logo and everything.

It was the first pure like brand design and build, put together the entire team, found the manufacturer to put the whole thing together.

It was a true like

founder build at 17, you know.

And what happened with that?

Did you make money?

It's actually still in business to this day, but no, I never, I did that deal, put together like basically.

And you were 17.

Yeah, like the all-star team, the best skaters in the world, did design the entire thing put the whole thing together for 0.5% of sales so I was like oh I made it look at this I am rich you know what I mean I was getting like you know six seven hundred dollars a month and it was like oh what you know like for 17 years old yeah well no I mean you got to think even I was guaranteed like a thousand dollars a month if I would move from Ohio to California right because at the time you know in in the first year of being pro I made two dollars one month because I sold one board and got a $2 royalty check.

And so for me, when they guaranteed me $1,000 to move to California, it was like, get out of here.

It's like a ton of money.

I felt like I hit the lottery.

Right.

So getting that additional, you know, building that whole company and getting now $600, $700 from a truck company, that was, it felt significant.

But again, I was, you know, taken advantage of.

But that, that.

company is still in business to this day, going through a series of different owners, the IP, but, you know, it's the power of that brand and what it meant to skateboarding early on in the 90s that has the longevity to this day.

Right.

So, sorry, I didn't mean to interrupt you, but the 25-year-old story of how you lost that stuff, but I wanted to kind of yeah, and I, up until that point, I'm,

you know, I was trying all these things because in my in, I had this much bigger ambition, right?

And being a professional skateboarder was not connecting to me to the ambition and the identity that I saw for myself, you know, and so that gap

was worsened because I wasn't educated.

So now I'm trying all these different businesses with the money I earned from my signature shoes, which was now giving me hundreds of thousands of dollars, but I never bridged the knowledge gap to understand how to actually build and operate and assess businesses from a way that where there's a financial opportunity.

I was just brand and idea driven.

And so I'm doing all these different things and losing all this money, then getting introduced to taxes.

And then, you know, now I'm, I'm operating my life at a loss because I think I'm super rich and I'm spending all this money, but then I got to pay all this taxes and I'm investing all these things.

And so now, you know, you know, everything compounds in positive or negative way.

And for me, in that case, that I was beginning to compound in a negative way, drinking more because I'm like, like feeling more lost and taking less care care of myself, skating less, like, trying to put more energy, trying to will these businesses to work, even though fundamentally they were not constructed in a way where they had the potential to find success because I didn't even know how to do that.

But I said to myself, I'm an entrepreneur.

I was raised by entrepreneurs.

Like, it's my destiny to do companies.

Everyone around me does companies.

Like, so I

kept thinking my ideas would, if I just kept pushing, they would would work and win.

And at that point where I had hit rock bottom, none of them had worked.

I was told by the owner of DC Shoes at the time where I had my signature product that my career was done.

The best of my best years were behind me and that they would give me one more contract and then I could retire and become a shoe designer for the company.

And it was like tore the soul out of me and truly, truly put me at like, who am I?

Like, what happened?

Like, can I even, you know, do I do that?

Do I just like hit this check and start thinking about like my next life, my life after skateboarding, you know?

But I said to him in that meeting, like two years from now, I'm going to be a completely different human being.

Like, I'm not going to be who I am today.

And it just locked me in.

And then the first thing that I did is I went out and found a clinical psychologist that does hypnosis to like hypnotize me.

Well, at the time, to be focused on skateboarding, but he did all of this work to be like, look, your subconscious doesn't even believe you're meant to be successful.

And so then all of the work at that time was just to reprogram my subconscious

that I am meant to find great success.

Okay, that's what I have written that.

I wrote that down as a question because I heard you talk about that on your podcast about how this, you basically, it sounds like you got hypnotized to believe that to be successful.

Correct.

And so, and you actually believe that's the reason why you're successful.

Look, it's the art, science, and magic.

You know what I mean?

You could, you could say a lot of things about it, right?

And I've sent many people there.

you know and you have yeah and it hasn't worked for everyone uh but it has worked for a lot really it has worked for other people yeah and and so for me,

you could, you could say anything, you could, you could put together any, any, any case against why I'm fabricating it or why, you know, it was just happened to be timing, whatever it may be.

And there's a lot of forces at play there, right?

You hit bottom, you lost belief, you went to this, it redirected you.

You had an entirely new mission and guide in life.

But there is, what is absolute truth is from that moment on, I just like have been on a trajectory.

You skyrocketed.

Like that went from going to the top of skateboarding to writing a concept for the DC video that led to a television show, that led to multiple television shows that then led to,

you know, creating a professional skateboarding league and cartoons and then ultimately a business that creates businesses and making hundreds of millions of dollars.

Okay, this is to me so fascinating.

I literally had to like rewind it when I saw you talk about it.

I'm like, okay, so in your brain, you said to yourself, okay, I don't, you were kind of like at rock bottom and you thought, you thought to yourself, hmm, maybe I should get hypnotized to feel like maybe that will help me.

Like kind of like how people would go to a hypnotist to get for weight loss or for smoking or for whatever.

Yeah.

So who did you, how did you know who to call?

Who like, did this guy do this before with someone else and you kind of heard of him?

Like, what, how did this even happen?

So, so this is, this is really, it was sort of in in the era where there was a lot of sports uh psychologist talk with like different pro athletes trying to you know win a major championship or or lock in and be more focused especially tennis and golf athletes there was a lot of talk of um using um performance coaches yeah performance coaches and hypnosis for performance okay and so i just went to the yellow pages because there was no internet there was no way to search something like this and i went to the yellow pages and found the hypnotist.

Only this hypnotist, the great Dr.

George Pratt, was also a clinical psychologist at Scripps La Jolla, the preeminent San Diego medical facility.

So to me, I'm like, well, look at this.

It's like, he's a psychologist.

He's at Scripps.

Like, it doesn't get any more legit than this.

And he was like, you know.

you know, $250 an hour was like the most outrageous price like for like anything of that concept.

Like, and

then when I got in there to tell him like, hey, I need help with my skateboarding is how I went in there.

And

then he had written, you know, had written all these books for executives called hyper success and all these different things of unlocking your potential.

And he was like, forget about skateboarding.

Let's get to your subconscious and just see if you even believe you're meant to be successful.

So it was like, I didn't go in there of like, I need someone to change the inside of me because I don't believe I'm going to be successful.

It was like what he, his practice and what he understood guided the session to that.

And then this is what we have to work on.

And then that's what we did.

Okay.

How many sessions did you do with this guy?

Oh, I mean, I did it for years.

You know what I mean?

I was like, I was like, just let's just keep going.

I felt so amazing immediately and then began to see the results.

You know what I mean?

And I, you know, this is how, you know, this is 25 years deep.

And, you know, I still take my wife there to him for things.

Like he presided over our vow renewal when we did our vow renewal, you know, for our five-year anniversary.

Like, he's just this amazing person that's been in my life

who is like, I am, to him, this, like, extraordinary, like,

case, you know, case study.

But also, this is, I've been talking about the story for 20 plus years, you know what I mean?

And so he still gets such a kick out of it.

Like, someone will send him this podcast and be like, oh, Rob was talking about you again.

You know, it's like, had him, had him on one of my shows.

Like, did you really believe?

You genuinely believe this is like the reason why this whole thing started.

I'm like, we know the power of the subconscious, right?

Like, as we've grown and evolved, and practiced personal development and grown and evolved in our own lives, you begin to understand, wow, it's actually the intuitive way that you operate is at the core of how to live a truly harmonious, high-quality life.

And

I see that now much clearer and can tie it all the way back to the importance of

your subconscious self-belief.

And that's what he worked on.

And then I have had strength in that and grown that strength.

That's wavered from from time to time.

Do you still see him, by the way?

No.

Okay.

When did you stop seeing him?

You know, I want to say I took my wife down there who was like really struggling with anxiety about driving at night.

And I was like, hey, can you just check me to make sure that I'm going to be a billionaire?

He's like, all right, come over here.

He's like, oh, stop it.

Of course you are.

I love it.

It was like the most amazing interaction of like the most random.

Like, can you even check?

Like, that, no, that my subconscious belief that I believe I'm going to be a billionaire.

He's like, come over here.

You know, he does like this technique.

He's like, oh, stop it.

Of course, you know, you're going to be a billionaire.

Yeah.

Do you believe you're going to be a billionaire?

You probably are almost.

Look, yeah, I mean, I think

at this level, when you generate this level of wealth, but then you know exactly how you generated it, and then you've tracked it and its growth, and then you've

began to understand ways to grow it in rapid ways, conservative ways, and all of these things together, then it's not a matter of

if, it's just a matter of when based off of you know the handful of things, which would include market cycles and then ultimately

the businesses you build and the rate that they accelerate.

But yeah, I don't think there would be a world where I wouldn't be.

No, and the fact that it's, but again, it comes back to that self-belief, right?

Because if you didn't have that belief, it changes, it reframes how you think.

Look, but at this point, this isn't just self-belief, right?

This is deep understanding and data and insight and data and mastery.

Yeah, and mastery.

So you know what this says to me and says to everybody is that you have to take agency of how you want your lit life to be.

So like there's this whole thing about like, you know, going to find yourself.

I believe you need to create yourself and you need to create yourself systematically like you're doing by putting the right steps in place.

If you're just throwing a lot of shit at the wall and hoping something sticks, it's not,

it's not, it may, some things you may get lucky with here and there, but it's not not really the chances are not for you but wait before we even get into the because i know that what you also believe is that when you start to understand money and how like that piece of it really also kind of put everything on overdrive too right not just but before we get i want to get back to the the hypnotist thing so then is this guy super busy now because of you like is he just booked Oh, you know, he's always been booked.

He's always been pretty significant.

What's his name again?

Dr.

George Pratt.

Okay.

So, yeah, I think

he's like semi-retired at this point.

But yeah,

I think

he's been catching the Rob wave for a really long time, but he was a significant, like well-known doctor in the space

way before I had even met him.

He's one of the pioneers because he is a highly educated psychologist that blended a lot of the like, you know, more,

you know cutting edge like techniques that that aren't like you're not stare at the the thing you know like it's not like hypnosis like you know balk like a chicken right you know what i mean it's really much more like chakra points and like nervous system stuff to try to get your subconscious to reprogram itself did it did it help your wife with the anxiety for the night driving Did it work?

It didn't.

She can do it, but

it didn't completely eliminate it, but it allowed her to get back in the car and do it.

The anxiety's there, but she just couldn't do it anymore.

Like couldn't even drive at night.

Right.

It really changed that, that for her from at least being able to do it, but still it's hard on her, you know.

Is this type of thing something that people have to do more

regularly?

Or

is it something that you can do once and really see a significant change?

Yeah, look, I don't,

you know,

I can't sit here and say that it's like, you know, I don't practice it to this day.

I don't preach it to this day.

This is the most depth I've spoken about it.

Really?

Ever.

You know what I mean?

Like, normally, I

like normally I do like, it's like a quip in my past that I kind of talk about.

Like, I don't, I don't ever go

too deep into it.

I'm super interested in these things.

But again, to me, in hindsight,

it's more about intention than anything.

Okay.

You know what I'm saying?

At the end of the day, I got clarity, got intentional, and began to work towards clear outcomes that would create a better life, a better future experience.

And that intention is what then allowed the universe to open up and present something like him to me that then reinforced that I was on the right path, that allowed me to continue to evolve towards these things I wanted to achieve, learn more about them, get clear plans, clear strategies as I get closer and closer to them to to then achieve them and have a new one right behind it that allowed me to continue to grow into a great skateboarder, a top 10 skateboarder in the world, to then television and create this entirely new universe for myself.

So then after this, this whole thing, what was, so then that was happening.

How did,

because you be, I love the story about how you became the, you're a shoe designer, but the way you created that business for your, like the royalty situation, can you talk about that?

And was that, obviously that was after the hit like that was what year was that like how old were you then when that was it was the same era okay and so you know at the time like i

really fell in love with uh shoe design right and so i got to design my own signature shoe and so i had to be really you only have one shot at the shoe each year so you got to really make it special because it's the difference between making fifty thousand and five hundred thousand so it was really important that i try to design these great shoes so in that process i got really good at designing what sell would sell really well so in my contract negotiation i said how about like i would like my signature shoe um but let me design go through the same process that all the designers go through and if my shoes get picked i get a two percent royalty instead of my signature five percent or a 2.5 and they were like um

sure why not he does great shoes like what's what do we got what do we care like you you know, worst case scenario, uh, like we have best-selling other shoes.

And so then I

went over the top because the way it used to work is like the designers, you know, who get paid, you know, 70, 80 grand a year, who like, this is their entire livelihood.

They present their shoes and then the sales and the executive team will pick them.

I would go in there and just razzle dazzle everybody.

I would do these like crazy presentations and thesis on on the entire design concept.

So all the salespeople, all the people that worked there are like, oh, it's like Rob stuff is so cool.

You know, I just sold it in so heavy.

And at one point, I had a third of the line and like 30 plus shoes that I was getting paid off of.

And when the company was acquired, and now, of course, you know, I'm making millions in shoe royalties.

And then when the company was the diligence where the company was getting acquired by Quicksilver, they were like, why is this pro skater getting paid all this money off of all these shoes?

Right.

And it was like a

an issue because, you know, when you run the company, it makes no sense.

You wouldn't give designers like that much money.

You're basically giving away this huge chunk of the margin in all these shoes, especially these more mainstream shoes.

And so when the company was acquired,

they let me know that I would no longer be allowed to do this and that they were going to like run out all of my current designs and replace them with other designs because they're not going to pay this royalty in perpetuity.

I mean, yeah, no kidding.

Then, where, then, how did the whole TV, like the ridiculous?

I was saying to you, like, I feel like the only show that MTV has is Ridiculousness.

I mean, doesn't it play literally 24 hours a day?

Yeah.

Like, that is the show.

And I feel that 1.5 billion hours viewed last year.

It's the most watched television show ever

in the in the United States

per year on cable.

On cable.

Obviously, no one on network would watch that much, but on cable, yeah.

Do you know, I don't know if you know this, but someone who I work with when I was talking yesterday about you coming on, she said to me that there are literally chat rooms

about

your show being like,

they go back and forth of why this show is so popular.

Like just why.

Like why is this show like in marathon 24 hours a a day?

Like, I think it's become like literally a case study, a phenomenon, because it's what do you think it is about the show?

Yeah, like that makes it that way.

I mean, just on that show alone, by the way, like, people usually have like one little thing, not one thing, but like that in itself, having your name attached to would be like its own thing.

The fact that you have all these other things, and this is just like a sliver in the pie is just mind-blowing to me.

But anyway, but look, this, I'll give you, because this is the art, science, and magic of it you know what i mean because think about this it's i originally like came up with the concept after reading an article in the hollywood reporter about vinny de bona and his 500 million dollar syndication business with america's funniest home videos right so then i'm like oh man i should just make a faster cooler uh version for mtv i took an america's funniest home video scripted all took out all the the unfunny videos and all the high action videos and i used my xbox and because I could control it and rewind it and point it out and I put it into little segments almost exact the heart of what the show even is today

like as how I pitched it when I very first pitched it and I wanted that because I didn't want to shoot reality because it was like shooting Robin Big and like how difficult it was it would just take months and months and people in my house and like all this it just it just sucked the life out of me and it's but I loved what TV did for all my my brands and my businesses and everything that I was doing, that media platform.

And it's like, how could I do something that's more controlled and way easier?

And that's what really initially led me to develop that and pitch that.

But then MTV came back and said, no, we'll pay you $125,000 an episode if you do your own reality show.

And that's why I created Fantasy Factory first because they were only offering me $30,000 an episode to shoot ridiculousness.

So I created Fantasy Factory Factory as long as they would give me the rights to the integration.

And at the time, they didn't think anything of it.

So then I built the show around my businesses and brand integration.

So not only did I get the $125,000 an episode, but then I made millions with Chevy and Microsoft and Monster and all these different brand deals that I would do and integrate their product in the show.

And MTV couldn't stop it because I had the rights before I'd ever committed to the deal.

So even that had a life life on it to where you got to think I'm getting attacked by sharks and flipping cars and doing like that was a way more hardcore stunt like level show.

And so that shark thing is insane and the tiger thing.

Yeah, tiger, shark, like jockeying horses.

Weren't you scared of the shark?

Yeah, it's no, it's like this, all the stunts I was scared of and they were all dumb the day of.

Yeah, yeah, yeah.

Everyone was like, this isn't even funny.

Like, why am I doing this?

Right.

It's just like, like, this is not even good for TV.

And then when when it's over, it's like,

got tagged by a shark.

Yeah.

Just got towed into a giant wave and almost died by Laird Hamilton.

Ah, look at that.

I just jumped a monster truck 60 feet in front of 40,000 people through an exploding RV.

Like when they're done, it's genius and amazing.

The day of, this is so dumb.

Why would I even do this?

Right.

No kidding.

Especially like when I was like really beginning to develop the machine and push that to the next level.

And now I'm breaking the world record for jumping a car backwards 100 feet.

And I'm like, why am I here again?

Why am i even putting myself at risk i have this clear vision of like how i want to live the rest of my life and here i am strapped in to like a for a chevy deal doing a like breaking the world record for jumping a car backwards this isn't even funny and they went

and then like that was amazing look at me i just broke a world record for jumping a car backwards right but i died no but no but so extraordinary like your life is so extraordinary the fact and also you're good at a this is the thing that i think that you like kind of like kind of glaze over You're good naturally at a lot of things.

You know how to design.

I mean, most people are not good at even one thing.

You're obviously like, you're a good athlete.

You know how to design.

You're very creative.

You can do stunts.

I mean, like, you are kind of gifted in a lot of ways.

And you just took that and like put it on like major steroids.

But think about it.

It's not even a gift.

You have the ability to look at everything and break it down into a handful of things that you've got to learn to be able to do it.

And Then once you figure out how to do it, now it's all about getting better at it.

Rather than struggling to leave, how do I even do it?

And then trying it and it not working and then building doubt and then quitting.

I had the ability to see what I would need to learn and then the dedication to learn it to where it can become intuitive or automated, where the optimization can kick in, which I later realized and ultimately then built an entire philosophy of the way that I live my life today, where I essentially look at everything at how do I design, automate, and optimize it on an ongoing basis and perpetually evolve into my limitless potential.

That's how I've been able to guide my evolution through all these years.

And then, when I discovered what actually occurred over all these years and then bottled it up into a system, then I rapidly evolved right into the level that I'm in today, which was only six years that I got here.

You know what I mean?

It wasn't like

I rapidly got to this space, but I digress.

Yes, I'm so excited about the automation.

I'm like literally like in my chair, like holding on.

Look, I've taken you on a long journey to get back to ridiculousness.

Yes, no, but I like it.

I think it's also so fascinating to people

that show is so massive

beyond.

Yeah, and look, so this is what happened with the show.

So, okay, it has a great concept and you.

eventually bring it to market.

It finds success, but it's very difficult, a lot harder to do than you realize.

Oh, wait, wait, answer a question I didn't ask you.

In your integration deals with like Chevy, how much were you getting per integration?

Oh, I mean, when I did this, I think this the Chevy deal was a $5 million deal.

Okay.

And I'm,

it was, they were, they sponsored my professional skateboarding league that I launched.

It was a Super Bowl commercial.

It was the series premiere of season five of Fantasy Factory.

It was like a tour of

car shows, right?

It was this like multi-platform mega deal.

And then I had to go and flip a car.

And that was part of the $5 million deal.

Yeah.

And it's like, what?

This ain't worth it.

When I get there, it's like, I really, you know, no front wheel car had ever, or rear wheel drive, or yeah, front-wheel drive car had never been flipped because the weight ratio, it doesn't allow it to flip.

So we built these ramps that were like at angles.

And then, you know, I had to go exactly 43 miles an hour.

Otherwise, I would come up short if I was 42.

If I did 44, I'd overshoot the the mark of the ramp.

I'm like, how did we get here?

Like, what?

And then I couldn't line up the front wheel because they didn't just have a ramp.

It was two tracks that I had to line up.

So I had to put tape on the windshield.

And then I had to like close one eye in order to line it up.

And then it was like 42, 43, 42, 43, 42, boom.

And then you're just flipping.

And then when that thing came down and it worked and you're driving away, it's like, what?

But that was, you couldn't back out.

Even though they didn't figure it out, it never worked.

And their test cars, like, I just had to go for it because I had already gotten millions of dollars to develop it.

Like, I was getting paid all the money.

It was like all of that.

I had gone and built that entire deal.

Yet you have to, you have to do the one thing that hinges it and put your life on the line to do some absurd stunt in order for the whole thing to even matter.

Oh my God.

So you can't back out.

You know what I mean?

And that sort of the process.

But all of those deals, some, you know, they were all multi-million dollar deals that layered over top of each other and some long-term, short-term partnerships.

And then I integrated all of each of them into my foundation.

Like Microsoft helped me build skate parks, Carls Jr.

helped me build skate parks.

I had a foundation that would build skate parks.

So I would do a mega deal, talent deal for myself, the production side of it, and then always donate to my foundation at the time.

And then would use the media platform that was MTVs.

And they were, you know, they were livid.

The sales team hated it because it'd be like they had no access to the media because they gave me the rights.

And of course, that doesn't exist today.

It was really killed off when Bethany Frankl did Skinny Girl.

That was like the nail in the coffin of like, we're no brands, no integration for talent.

Like, this is our, we should be making all this money, it's our platform.

Yeah, like, basically, the Jersey Shore

merch,

Skinny Girl, and then Rob's like owning the outright integration was the end of it and never happened to TV again.

Yeah, that was that's right.

The skinny girl was the last straw for that.

So basically all this money you made for that show, like 5 million from Chevy, you probably made, so how many episodes was it for Fantasy 5 million?

I did eight seasons.

You know, I don't know exactly how many.

So each episode had an integration of like five million.

Yeah, well, they can just vary.

It varies.

It varies.

Like two million, five million doesn't matter at that point.

And the and MTV wasn't making any of those integrations.

that was all going to you they would they would get some of the like they like chevy would spend some ad dollars and run ads on the network that they would get so they would eat they would eat a little bit off of it you know what i mean so a crumb here or there you know but but none of the integration dollars that's crazy okay so now let's get into the ridiculousness okay so because or because how it became the phenomenon so continue and so you know ultimately

you know here's this show that's much easier for me to do but it was it was still

man it would take all day and and you know when when i would it would I'd have to do so much pre-production to get the shows ready and then when we shoot them it would take like four or five hours to shoot the show we were how we would you know you know shoot for an hour and a half and and and then do a voiceover then take a lunch break and it I would shoot two to two a day I'd get there at eight and leave at

you know six or seven and then like I would do that like four or five days a week for like

you know all month and it would tear tear the soul out of me.

And then I would be like exhausted and then go right back to

shooting Fantasy Factory again, right?

On top of doing all my businesses and everything.

And

that's when I really began to be like, I can't do this anymore unless we can really begin to optimize this and

figure out a way for this to take less and less time.

And then we

got rid of the voiceover, got rid of clips, and we're now able to do two shows before we go to lunch.

So now I'm getting there at nine and leaving at like two or three to do two shows.

So that became more

like easier for me to do.

Then I started spreading out the shooting schedule and just shooting three days a week.

You know, so it was taxing me, but not as bad, you know, and

what was happening in cable at the time was, you know,

cable was basically flattening out, right?

So streaming was emerging and YouTube was emerging at this deep scale.

So, now it's fragmenting into short form content or watch it on demand.

And so, cable's starting to struggle.

And so, now these big dollar cable shows are all failing, and

they're trying all these scripted things and different cable networks and all this thing.

But, what just kept cooking was the ridiculousness because it sits almost in both worlds where you can sit and watch it like without,

you know needing to to know any storyline or when and you could watch for a few hours straight and it has the same sort of simplicity that the short form content with the same

viewing habits as streaming right so it ended up in this super unique world and then then it became

like

you know

not

it it kind of hit a wall for them because the show had gotten so expensive right yeah but at this time I had basically built a strategy and a plan to build and sell the production company that produced the show.

So I had a I now had a much deeper insight to the cost structure of the show.

And then they basically said, we can't do it anymore unless we get the price reduced.

And then all of us basically

stripped out the production, took pay cuts, and went from shooting 30 episodes at a time to 168 at a time.

And so then when we did that, now I went deep into efficiency.

And I went from like doing everything I can to begin to optimize all aspects of it from how I prep for it, from how I,

how, how much we would shoot, how many videos were in this, all this stuff.

So I took it all the way down to where I would shoot six a day.

And each one would take me 28 minutes to shoot.

And I would be able with prep time and

shooting six a day I would be able to get it down to around five hours that's where I got it to so now if it if you can imagine I shoot 252 episodes a year

and as you may have heard I track all my time and that to shoot the 252 episodes a year is only 4% of my time because I do it I shoot four times a week for 10 and a half months or four times a month for 10 and a half months each year.

So I spread it out

so that it never wears me out.

Then I have it so optimized that it's so easy to shoot.

And what had happened is the reason they want 252 a year was because of the fact

that as that was emerging, that it had this sort of streaming slash virality YouTube concept around it, that the more they played it, the more people watched it.

And so then it was like, well, shoot, the more we play it, the higher the ratings are on the overall company, the more money we're making.

We're going to basically just build this as our base because people will watch it for big blocks at a time on an ongoing basis.

It doesn't matter.

Just give us as many as you can.

And then by,

I'm now committed to shooting 336 a year.

And it's within the exact amount of time because the way I was able to, all I had to do to shoot 336 was go from shooting six a day to eight a day.

And in order to do that in a more efficient, faster time, I took out one package out of Act Two, and that gave me five minutes back.

And then we don't do outfit changes between episodes one and two, two and four,

four and six, and six and eight.

And I can now shoot eight in the exact amount of time that I shot six, but it made 33% more income to me, 33% more income to the production company,

all of that, right?

And then since I built it to sell, in that process of evolution and magic of the cable world collapsing and the MEF getting more and more efficient to where I could shoot such scale and they would want it because the audience wants it.

That then I sold the production company for $190 million.

That doesn't even include the talent money that I get from it and that we'll get for years to come, you know?

I mean,

you also just renewed the deal, right?

Yeah.

So you're making about what, 300 million just from that alone, that show?

Yeah.

I mean, just on that alone.

Yeah.

That's insane.

Yeah.

Okay.

So then how did you learn getting it?

Now, this is like what I'm just beyond beyond fascinated with.

How did you even, so was that the kind of the,

I guess, the catalyst for you to think, oh shit, I really need to optimize my life because I need to like figure out a way to kind of do this show, have my life in balance?

Is that, was that the catalyst?

That whole, that production schedule for you?

No, no, had nothing to do with it.

I would have never even been able to create that if I hadn't have decided the most important thing I needed to do in 2012 and 13 was to design life.

Right.

Right.

Because it wasn't, it didn't matter what the money was.

Didn't matter what at the time, I didn't want to shoot TV anymore.

In 2013, 14, I didn't want to shoot ridiculous anymore.

I didn't want to do Fantasy Factory anymore.

These things wore me out.

And like, I'm.

It was, you know, really where my sort of rock bottom in that era is I had all of these different things going and I just was high and low and boom and bust and like just keep going, do another thing.

One of them's going to be so big that that's going to be the thing that gives you the wealth and success that you've attied to what you believe your, your identity is and what you're meant to create.

I thought I had to just keep going, keep going, couldn't keep a relationship, was unhappy, but it didn't matter.

I would eventually make so much money, then I would find the happiness, right?

And at the time, you know, I had my professional skateboarding league, my cartoon on Nickelodeon,

all these different companies, my signature products, my brand deals, fantasy factory, ridiculousness, all this stuff at once.

But I was just booming and busting and trying another thing and everything, like

work hard, play hard, burn out, get sick of it all, hate it all.

And then I eventually was approached by

an investment group that was like, we would like to potentially look at investing in you and being your partner to turn you into the billionaire we know you're meant to be.

And I'm like, finally, somebody recognizes like the talent I got in here and they're going to help me.

And so the idea was they were going to invest, value me at 100 million at the time and invest 50 million.

I got to take 30 million off the table, invest 20 million into my company, and then they would steward me to my destiny of wealth.

And when they did the diligence on how I ran everything, They were basically like, you're uninvestable.

We will loan you money that you have to pay back at this, like, you know, 15% interest rate.

And then, if we can figure out how to turn you into a business person, then we have the right to own half of you for life.

And I was like, it was just another huge awakening that I didn't understand money, that I had no, I was just continuing to do things, but had no clear strategy of what life it was leading to me or what life I wanted out of it.

And then I began the journey of like, you have to understand what you want out of life.

And I found a book called Start at the End, which was a business book that essentially, you know, I joked that like, I just read the introduction and it changed my life.

I never even read the book.

It was just, if you ever, if you are going to create a business, decide the success outcome of that business before you start, then build your plan backwards to get there.

And then I was

reverse engineer it.

Right.

And for me, I had just never thought of like, oh, like decide the outcome but then i said i'm not gonna do that with a business i'm gonna do that for my life and then i began the process of designing uh my life and then the world began to open up right i began to meet all these different consultants and different people and then i realized my i didn't fully understand money now i got to build a strategy of like why do i want money well it's really like the way of life that i live i like to live this certain way and then okay well like what's the pain in your life well it's not sustainable because i have to keep investing in everything and i'm only talent.

And, and like, unless I have some giant payday, well, what does that even mean?

Like, what would you do with the payday?

Like, I had to ask myself all these questions of like, what type of person do you want to be?

I want to be a father and a husband.

You know, but the way that I live is not conducive to the person that I know I'm meant to be with for the rest of my life.

I had to change who I was and

in order to have the energy to even attract my wife.

And I was ready by the time she got there because I was building building my entire existence around how do I grow from a balanced state into the ideal version of myself rather than think that I'm going to some financial thing or some like person's gonna come help me.

Oh, I'm gonna meet my wife, then I'll become balanced, then I'll become like harmonious.

Instead, I designed what was at the time a balanced, harmonious, healthy existence, and then I began to grow into the ideal version of myself.

And that controlled evolution from a harmonious state is what then guided me into the things I needed to learn.

Like how my goals continued to evolve as I grew into them, how the clarity and understanding of who I was was getting clearer and sharper.

So my plans were getting sharper and clearer.

And

who I wanted to be, then I am now the person that I know that the person I want to be with forever would want to be with.

And then I meet my wife.

now I begin to see forever.

And then I meet, she's into personal development and I had done no personal development up to that point.

And then

Tony Robbins reaches out to me because he had written the book Money Master the Game and she was super into Tony Robbins.

I'm like, well, this is good.

This will impress her.

And like, and then like, I read the book, like, and it changes my entire like understanding and view on money that then like how important how I just didn't didn't understand money despite being a serial entrepreneur.

All these things came together that

allowed me to have a vision for not a one thing that would make me successful, but how to design what a successful life was for me.

And then, what are all the things in my existing world that fit into that now?

And how can I use them or get rid of them?

That's going to serve helping me evolve and grow into this ideal version of myself.

And I built a plan all the way down to what I would do with the money, how much money I wanted and all this stuff.

And then I began to look at my world.

And I decided, hey, I'm going to build a business that builds businesses because I love creating businesses, but operating them takes too much out of me.

I have too many businesses that I operate.

Like I want to create a system for consistently building and selling businesses.

And then I marched off on that journey.

And then, and then, okay, what's your biggest opportunity to do that?

And well, now you got this television show, right?

So now I'm taking this more methodic, systematic approach to everything.

And,

and then you look at that show, not as a burden anymore, but how can I use this to be my first company that I build and sell inside my new system of my company that builds companies from idea to acquisition, right?

Everything began to change perspective as what it meant to me.

So now, now working and doing the show had a completely different energy for me.

So then it was like, okay, you have to do this show because this show is going to lead you

to accomplish your goal.

You're doing it from a balanced state.

How do you make it more efficient to take less energy so you can still reap the rewards without sacrificing any of your time and energy?

And then continue to optimize, optimize, optimize.

And then it gets to just a level of mastery where it goes, becomes almost effortless.

Right.

You know what I mean?

So the energy, there is no energy exchange.

And then the universe kicks in, cable flattens out, you end up doing all these more.

Then the company works.

Then you sell the company.

Then you make all this money.

It's like, it's just a single thing that ended up being something you didn't want to do in 2015 and 16 because you didn't want to be 40 and beyond MTV anymore.

And now.

Like that curtain guy or whatever.

Yeah.

You know what I mean?

I'm the new Kurt Loader.

And now you've evolved to this place where it's just, you grew it beyond even your wildest dreams from this deeply harmonious state.

And that's the thing that I preach the most is like, you can't work hard to fulfill your dreams.

Like you have to work efficiently.

You have to be healthy and balanced and give yourself time to reflect in order to learn the lessons that are happening on an ongoing basis so that you can evolve into a better version of yourself on an ongoing basis from a place of harmony, not a place of struggle.

Like you want to struggle into harmony and then build your existence from there.

And it's a paradigm that doesn't exist because everybody thinks like you got to hustle to it finally works.

And then if you keep hustling, like then you have enough money to hire people to where you can do this and that.

Like you have to build balance and then get better and better and better at being balanced.

I'll say, what's the, so this is amazing.

So what are the first,

what's the first step to build balance?

And what was the first step that you did to build the systematic approach?

Yeah, I mean, I think for me, it's like

when I was going through the process of learning everything there was to building a company, this is sort of what I did initially in the process of when I was.

developing the Deerdeck machine.

I just wanted to build a system to build companies.

And a really interesting part of building a company is the rhythm of company, right?

It's sort of this cadence that, you know, you do weekly stand-ups, you have monthly financials, there's this rhythm to it.

And I was like, wow, I want to create a rhythm of my existence because the truth is, is like your balance is found in the rhythm and the cadence and the flow state of how you operate your life.

So the very first step in actually

having a balanced and healthy life is designing your time.

You know what I mean?

Like you've got to actually design and dedicate the time.

And then it's an ongoing thing.

I am continually and forever assessing my time and getting better and better at designing it and redesigning it and getting more efficient in all aspects of my life.

But it starts with like developing out your year.

And

really, if it is, I need to work out, I need to do this.

I need to, I want to spend time with my kids.

I want to do this.

I want to have a vacation here.

Here's when birthdays are.

Here's when Valentine's are.

Here's where the holidays are.

There's this cadence that you can begin to build in.

And when you begin to design your time and live in that rhythm, that's the first state of taking control of

how you feel.

And then for me, the big thing that I learned from the group that helped me develop the rhythm of existence at a consultancy was like, you know, there's the founder of it, brilliant guy by the name of Chris Smith.

He

was like, you should use qualitative data to give you insights into this aspect of your life.

And so I started just tracking every day, zero to 10, how I felt about my life, work, and health.

In this qualitative self-awareness where you ask yourself, how do I feel about my life today?

And you feel low and why?

Oh, it's like got into a fight with this person again.

Like, I keep thinking about money.

I don't know what this, you, it, you think there's all of these things that are disrupting your rhythm of your life and your mind share and all these things, but really, it ends up being five or six major things that constantly bring you down.

And it becomes so clear to you when you ask yourself every day 0 to 10 how you feel about your life, health, and work.

And then you begin to see the same thing that's bringing you down.

You're like, okay, that's, I need to change that.

It's obvious.

And then you begin to do that over time.

You will eventually clear out all things that ever.

ever bring you down.

And that process of designing time and using qualitative data on an ongoing basis is what allowed me to rapidly evolve in a harmonious state and just get happier and happier and happier and more balanced and more successful and more clear in my planning and all of these things.

And I have it in numbers.

Like I could show you like how much happier I am.

And then the craziest thing is when I started tracking like,

did I get up at five?

Did I brain train?

Did I meditate?

Did I get in the gym?

Did I eat clean?

Did I not drink?

Like you would see a direct correlation of the percentage that I would do that in my qualitative numbers of how I felt about my life, health, and work.

Where's the, like, what do you like?

What are you tracking it on?

Like, you said this consultancy company helped you.

Yeah, well, they built the rhythm of existence.

What is that?

What's the rhythm of existence?

The rhythm of existence is essentially the operating model to my or operating system for my life.

It's like a 40-page document that has all of my systems of how I operate my life.

And, you know, essentially, I just have to.

Give me me an example of what you mean by that.

You know, it sort of has like, you know, like today I got up at 4 a.m.

Okay.

Do you always get up at 4 a.m.?

Yeah, sometimes I get up at 3.30, but I get up between 4 and 5.

If I go to bed at like 8.30, I'll get up at 3.30.

But, you know, I went to bed at 8.30 last night, but I got up at 4 this morning.

But then, you know, there's all of these systems that I implement, right?

So today, you know, I just immediately got to work with some deeper, deeper book work that I'm doing with my philosophy.

But then I did a 5.30 a.m.

call with my chief of staff since I had sort of a

more packed day today.

I wanted to get caught up on sort of our course systems that include getting all the presents built and all these things that I need to do with my wife and getting or getting choosing the presents, presenting me with all the presents for my parents and the stuff that I want to get for that.

All these things that normally would take time that are automated through my chief of staff.

So they show you the presents you're going to get.

Yeah.

So they would just show me a document with all these options.

Okay, let's go with this, this, and this, you know what I mean, to clear that out so I can get that done rather than like worrying about my family and all, and all these things that I would need to buy for my sister and my nephew and all these different things.

You delegate to elevate.

That's it.

And

so.

Then every single morning I send my wife an email with a love quote of everything that's happening to that day.

And now that was created in the system because

she would get lost in where I was.

Right.

So by doing that, that gives her insight to everything that I'm doing that day and where it is and how it kind of feels and knows where I'm going to be.

So she's never lost on what I'm doing because she would just hear me talk about stuff and have never heard of it.

Right.

So you said there were like a schedule also with the love quote, like kind of the schedule what you're doing that day.

Yeah, to schedule the entire day.

Yeah, that's a good idea.

With the love quote that I personalize, that

takes a little bit more effort.

And then then I brain train.

What's brain train?

I know.

I use Lumosity, just the app.

And for me, it's like, you know, it's about 10 minutes where you just do these games.

And I only use it for the sharpness.

So if I track my sleep score and readiness score with the aura ring,

like the readiness score means a lot to me of like, okay, just assessing these numbers.

Right.

And then when I brain train,

I can tell how good my brain is working every morning by how efficiently I do the games.

So I'm only using it to be, to kind of triangulate against diet and

sleep or stress, right?

Because

what will affect my ability to operate the next day is almost primarily some sort of incoming stressful like disruptor.

Even if it's small,

it really affects me because I'm so optimized and the system's so sensitive, you know?

So I just do it sort of as a measure and then I meditate in a soma dome, which is a, you know, a meditation pod with a guided meditation, but I literally only listen to a guided meditation about manifestation.

And then I just like sit in my forever estates that I'm building.

And today I was like, like signing books of like when my book come out of to each individual, like I just picture these, these feelings and experiences that I want to feel in the future is what I do every morning.

It's just trying to project myself, Dr.

Joe Dispenza style, into the future.

Uh, to you don't listen to him, though, right?

The Joe Dispenza.

That's not, it's like that

style, yeah, yeah, you know, of just like trying to do it.

You're going so quickly, there's so many things, it's like you're

sitting through the morning, then you can get there.

Okay, then I'm this is just the morning, it's like 195 o'clock in the morning.

6:45, I wake the kids up, usually with song and dance, you know what I mean?

Some sort of like over-the-top.

And of course, today we had to go find Chippy and Snowflake, the elves.

How old are your kids, by the way?

Five and six.

And so then

while they eat breakfast, I did a call with my COO because I had an extraordinary breakthrough this morning that I wanted to share with him.

Then I took my...

Do you want to share it with us?

Yeah,

it would be a whole episode in itself.

And then

just to show you where there's planned and fluidity in it, right?

Where I, I, I still like normally I do my chief of staff call at 9:30, but like because I had the day around, hey, let's move it to 5:30.

I'm gonna get up at four, work, and then go where I keep, even though I've designed it in this rhythm, I still keep this deep fluidity in it.

And then take my son to school, uh, come back, trainers at the house, train for an hour, then take my daughter to school.

And then Thursdays today is breakfast date with the wife so then I took my wife to the deli and we had breakfast together and then and what time is breakfast and then breakfast today was um 9 30 right so that was so because for me it doesn't work to just do a date night it's we do movie night we do sushi night we do talk night we do pasta night we do breakfast date like and then Later today, we do the family sync where her assistant, my chief of staff, and my assistants, we all get together and we have this living document where we go through every single thing that's going on in our entire lives uh to to either problem solve or handle to get on the same page at this time I give her we go through my schedule and share everything I'm doing for three weeks so that like she has any visibility on like anything missing in there that she doesn't know about like and again it was because something would pop up and she would forget like wouldn't it would pop up the day of in a schedule, like, oh, I'm having people over to watch the UFC tonight.

She'd be like, what?

I had no idea, like, even though I gave it in the schedule.

And so instead of like, like being like, oh, like catch me, like, I give you, I do work so hard to give you all the detail.

Like, I told you about it three weeks ago.

Instead of that, okay, let's add a new system in place.

And so the system is in our weekly sinks with our family sink to keep everything organized.

Let's add, let's add going through the entire calendar and all the things that you might need to know about.

And again, just continually reducing friction inside,

like every time there is friction inside the system, solution or system added to it.

You know what I mean?

So that continues to be optimized and better and better over time.

No, this is

all up to like, you know, that's just Thursday.

That's just exactly.

Well, that's what, this is like to me, okay, wait.

So it does, it can sound very rigid, right?

I know you say there's a lot of flow in there and there's ability to kind of move around, but it also

makes it so like

things actually get done properly and things are not like falling through the cracks, which is most people's lives, right?

That's why I'm sitting here listening so intently because no matter who you are, you can glean so much just from that morning that you just said.

I have a lot of questions though.

I'm so sorry.

I know you're on a major, I don't know, how long did you allot for me today?

Because I know you're on like a crazy.

And so even for this, right?

So even for this, I know that the odds are that you're not, we're most likely not going to talk for an hour block.

I'm going to get there and go.

So I

put a few hours behind this.

Thank God.

Right.

I put, I put, I put a few hours behind this and flexibility

behind this because I know how these go with people that really understand this, this, the way that I'm operating and these tend to roll along.

So, I add the,

I call it workflow, and I put the cushion up into

the next thing that I have to do is pick my kids up from school, right?

And so, even though, and to give you context, you know, I like to call it the time matrix, but if you do something for an hour a day, it's 4% of your life.

When I shoot all that television, it's 4% of my life.

It's the equivalency of an hour a day.

And for me,

you know, when I compare watching, you know, TV at night with my wife every single night.

Do you?

Yeah.

That it's, you know, I'm giving up 4% of my life there, but I'm like hanging out with my wife, watching these like fun things and decompressing.

I spend, you know, an hour and a half a day picking my kids up and taking them from school.

So I'm not looking everything, although it's rigid, it's mastery.

It's effortless for me.

I don't, I don't like, I didn't like

think like, oh, I got to, I got to, I got to meditate today.

Like, oh, I got to, like, I am living in this deeply high energetic state and everything is so intentional.

Then everything around me is automated and all the people are automated.

All the systems are automated.

So it's taking no effort from me, no energy.

Totally.

And then if I'm worn out.

like you know or my wife like i i move my schedule like like around my wife all the time like like even like we couldn't go see violent night tonight because it would have been too late the only showing so I moved the whole day around and it showed yesterday at five so I cleared off the end of my schedule at the end of the day so that I could go take her to the movies and then rescheduled right because there's nothing I don't allow the rigidness to ever dictate

what my energy needs or what's best for me, right?

But for the most part, I've designed it in a way that this is the best thing for me.

Yeah.

Getting up really early, doing all these things make me feel amazing.

Like free working in the morning before anybody gets up is when I can get my deepest work done.

So it's like, I pop awake, can't wait to get the working on all the stuff that I'm doing.

So it's like, it's, it's not, um, it's not built to trap me because a lot of people will build schedules, will have responsibilities in companies, create ideas that now integrate into a system that locks them down.

And then you can't ever take the time to design your time because you don't have time.

So you just keep going from thing to thing to thing that you have to do.

And if you don't take the time to design the life that you want, you will never get to do the things you want to do because you'll always be doing what you have to do.

You know, that is so beautifully said.

I could not agree with you more.

And there's intention behind it all.

And also, okay, so wait.

So you wake up at four,

the sonodome, I mean, that's like, how does someone, I'm not a meditator, it's really hard for me, actually.

I did try that, that, like, for me to shut my mind, I'm thinking about all the things I have to do.

I've tried everything.

So, like, I found running to be the closest thing to that.

But, you know, it can be hard on your joints eventually.

But I did try that sonodome.

But what's another, I mean, that's

where did you try that?

I tried it in

Westlake Village.

No, I tried it at Sports Academy.

No, I think it was at the,

either at the Carillon in Miami had it, this wellness place I went, or it was in Arizona at another wellness place in Sedona, I think it was.

And even then, it was hard for me because I was like thinking, and they give you all these different things that you can like listen to.

And I'm still thinking, maybe I have to train my brain first to get

the ability to even go into that thing.

And look, it's not meditation in the traditional sense, I think, for me.

It's not, no, you know, because I could never meditate either.

And it was like the audacity of dedicating time to to try to like slow down.

It was like seemed impossible.

Yes.

And what happened?

Like,

I listened to this podcast with my cousin and

it was with Joe Dispenza and like the power of meditation.

I'm like, God, I need to meditate.

And then

the

internal medicine specialist that I had, that does all my blood work and all this stuff was coming to my house that same day that I was like, I need to meditate and

was explaining to her about meditation.

She's like, oh, you should try the somodome.

Yeah, like, I'm doing the clinical studies for the CEO, I'll introduce you.

And then, like, I went and tried the somodome, and I'm like, Okay, I can commit to this.

Yeah, because now it's like it's taking me on a journey.

I get, I have to go in and get in it and live it like a pod.

That's it.

So, it's like I needed it to be rather than sit on a cushion

and breathe deep and try to like center.

And then, I don't, I believe I don't even use it in the sense of what I think traditional man, um, meditation is.

I'm using it to manifest.

And for me, like even in the meditative state of running or, you know, other things, like me being in the sauna and being in the shower, like I have a notepad in the shower, a notepad in the sauna.

It's like all of these places.

Yeah, there's an Aqua Note.

You should get one.

They're amazing.

Aqua Notes.

I need a pen.

I'm going to listen to this note.

Look, Aqua Notes is like the sickest thing ever where it's like a waterproof pad and pencil.

So like when you're in the shower and they they come, like you can just like lay them all out and you still have it.

But I'm brilliant.

But I have them everywhere.

So I

really believe, you know, and I refer to it as sort of being in the future present state on an ongoing basis.

Like I toggle between, you know, like creating the future in my mind and experiencing the present is the state that I really try to stay in, you know, because for me, I look at your mind share as the most important thing you have to live a balanced and harmonious life and so learning how to control your mind share and where your mind drifts is essential to that and so for me i talk about a lot about the the structure of the mind which is essentially on either end you have dwell and anger or worry and wish right and if you're worry or worrying about it or wishing something was different you're taking no action if you're dwelling or being anger you're taking no action then you you pop into the middle which is either creating the future or rectifying the past.

And in the middle is experience.

So as long as you are taking action,

your entire experience of life that you're sitting here today is based off of every decision you've made in the past.

And so anything that comes up, you need to rectify in order to get back to feeling more present.

And you want to get to a place where that doesn't happen very often.

And then you really want to toggle between creating the future and experiencing the present.

Living in this continual future present state is how you continue to use your mind to create the thoughts that turn into the actions and the decisions that lead to a better future experience.

It's all going to happen in your mind within your time based off of the energy and your personal capacity.

So you've got to really learn to master all of that to get to a place where you are just experiencing joy on a consistent basis.

Because joy on a consistent basis is what happiness is.

When you feel joy from everything that you do and interviews and going to work out and hanging out with your kids, like you're hunting joy on an ongoing basis.

If you do that consistently at scale, you feel happy.

And that's really what it is.

More from our guests, but first a few words from our sponsor.

So I don't know about you, but I tend to sign up for all sorts of different trial subscriptions and apps and always,

almost always, forget to cancel them and then get charged hundreds of, if not thousands of dollars for months, if not years.

And then the worst part is it is almost impossible to figure out a way to cancel these companies and subscriptions.

Recently, I realized that I've been getting charged by Beachbody

$200 a year for a rollover on a trial.

I think I started the trial or did a week trial in 2017.

So you can imagine how annoying and and frustrating that was.

And I have to tell you, this is why I love using Rocket Money, formerly known as TrueBill.

The app shows all your subscriptions in one place and then cancels for you whatever you don't still want.

Rocket Money can find subscriptions you didn't even know you were paying for.

You may even find out you've been double charged for a subscription, which by the way has happened to me so many times.

Get rid of useless subscriptions with Rocket Money Now.

Go to rocketmoney.com slash habits.

Seriously, it could save you hundreds per year.

That's rocketmoney.com slash habits.

Cancel your unnecessary subscriptions right now at rocketmoney.com slash habits.

Thanks for listening to the Habits and Hustle podcast made possible by your friends at TrueNiagen.

So I've been a huge fan of TrueNiagen for years, and that's why I am so excited to be partnered with them.

I literally don't miss a day taking it and think if you're going to take any supplement this is the one.

And here is why with of course an added science lesson for you.

Our bodies produce a molecule called NAD which supports energy production that starts in your cells but the levels sadly decline up to 50% between the ages of 40 and 60.

A nutrient that can help increase our NAD is a form of vitamin B3 called nicotinamide riboside or otherwise known as NR.

The most efficient, proven, and safe way to get this is with true niogen because it is the best NAD precursor.

TrueNiogen helps support our bodies against everyday stressors that can damage our cells like overeating, drinking, and staying up too late.

In my opinion, no one is too young to take it.

I wish I knew about this in my early 30s.

It would have been a game changer.

What's most amazing is that TrueNiogen is backed by over 200 published scientific studies and is researched by the world's top scientific institutions.

So go check it out at truniogen.com.

That's T-R-U-N-I-A-G-E-N.

And we have a special offer for new customers to receive 20% off all orders at the hundred dollars or more using the code hustle20 until December 31st, 2022.

So definitely run, don't walk, just scoop some up today.

Okay, so there's like, again, there's like a million things.

So if you wake up early, you do this, that, the brain, the brain training.

You said that's just an app.

What's that?

What app is that called?

Lumosity.

And you can just download that on whatever.

Yeah.

And then when do you work out?

What kind of workout do you do?

Do you work out every day?

You said you have the trainer who comes to your house every day?

Yeah.

The trainer comes every day.

He comes five days a week.

Five days a week.

And then do you not work out the other two days and do you only do weights or do you do cardio oh man i'm any details look this is this is this is a a two-hour um episode in itself but yes i'm i do you want to move in for a week you know what i'm saying or can i move in with you for a week um like right now you know look i'm

The only way for a human body to function correctly is for the neurology and the neuromuscular structure and the skeletal structure to be perfectly aligned, which also means that all of your muscles have to turn on and on, on and off the way that they are supposed to.

And what happens to older bodies over time is as you begin to create muscle compensation based off of different dysfunctions that happen, and they're not always injury-led.

Like a lot of people have genetic predisposition to dysfunction that just rears itself in really bad compensation patterns as you age.

But what I have found is that the fascial lines that run through your body will reprogram your neurology and connect muscles together, which in turn, through a neurological standpoint, to where your brain won't allow them to not fire together when they're supposed to fire opposite of each other, which in turn keeps them hypertonic, which is what ultimately creates the inflammation and the soreness in that muscle that you keep rolling out and keep stretching, and it doesn't matter what you do, you always pop that one hamstring.

Like,

so, you know, I've been on an unusual journey of re-engineering every single aspect of how the entire body functions together.

And then, most recently, I did full MRIs of all of my muscles to get the MRI density of all the different

density of all the different muscles.

So now I can specifically grow that muscle back to be fully balanced because my intent is to have a flawlessly operating, testable structure and system

to have no compensation in my whole body, but above all, not have any fascial lines that have like basically liquefied and hardened to trap muscles together

that won't even allow them to grow into the balance.

But really, I just want flawless, ooey-gooey muscles like Tom Brady

so that I have a flawlessly functioning system.

And then the most fascinating part of that is if you look at my blood work from 2012 to 2022,

you see, you know, all of the inflammation disappears, leaky gut disappears,

blood-brain barrier

disappears, all these sort of cholesterol, like all of these things that are these sort of

notable things that end up in people's blood work that they over-supplement for and do all these things to try to correct.

I have just seen my blood work slowly get like to baseline flawless over the years by simply re-engineering how every single thing of the human system operates the way it is meant to operate.

Okay, wait a minute.

See, look, I took you too far.

Okay, no, no, no, this is like beyond.

No, no, this is amazing.

Because I understand everything you're saying, which is why I'm following you.

Did you do a full body scan?

Is that what you did?

Like the no-rad, the no-radiation, full body scan?

Yeah, it's a new thing that I can't think of the name of it, but it's a full-body MRI.

Yeah.

But it is.

But it is built to do,

but it's just measuring muscle.

Muscle.

Yeah.

And so it measures every single muscle, then isolates it, then shows like if it's...

Yeah, where'd you go?

I can't think of the name of the company.

It's in Westlake.

It's at the Four Seasons in Westlake.

Yeah, yeah, yeah.

I know what you're talking about.

And so, again, like, but really, what I had to first learn was like, because basically the doctors, the doc, my trainer's a doctor and so he's like

his name's Dr.

Enny Stanislauski from the Sports Academy in Westlake and do you do everything at the at West Lake no they come to my house you know what I'm saying I wouldn't of course you wouldn't have to drive yeah I mean look think how much time I would lose by going all oh my god but but God bless him because what he did is we I was like I just want flawless I want flawless biomechanics because at the time

before we started this, I was in the absolute best shape of my life.

I would wear a heart monitor and do circuit training.

And then I would set my anaerobic threshold.

And when I was above anaerobic threshold,

you know, my heart monitor would beep.

And so I had an effort score by doing these circuit programs that took around 40 minutes.

So when I,

the amount of time divided by the amount of time I was above anaerobic threshold would determine my effort.

Because what I hated was like, you can go in and half-ass it in the gym so easy.

Your trainer will talk you tight, right?

Like and you'll, you'll just, you'll go in every day, but you'll build a program around the things that are easiest for you to do and you check it off.

100%.

Yeah.

And so for me, it was like, what could I create to keep myself true?

So I'm, you know, at 8% body fat, like

68% water, like like just in the best shape of my life.

And I got pain in my glute mead and my my tib anterior is always achy my right hamstrings always popping like I just my upper trap is always tight like in my scalenes it always feels like my neck's being pulled down I couldn't understand

how how could you be in the best shape of your life stretch every day be so active and and be in the best shape and then feel bound yeah bound tight and what did i try to do i'd get two or three massages a week i would roll out for hours and none of it would would matter.

And so I went on this journey of like, I want to figure this out.

And so me and him tried every single therapy.

And then he would research, find doctors.

We would go to doctors, try new therapies, like tried every single thing that there possibly was that is in cutting edge technology.

And it wasn't until I found a

therapy called neurokinetic therapy, which is really essentially,

you know, connecting your muscle and fascial function to to your brain function.

And the beauty of that is you can isolate every single muscle in the body and test it.

And then you can test that muscle if it's hypertonic, if it's firing backwards, or if it's firing normal.

And so, and then you can get biofeedback.

It'll tell you what's causing it to be hypertonic or what's causing it to fire backwards.

And then your body, this is how fascinating, this is what I learned from doing it.

Is if you can

you put on like thousands and thousands of layers of compensation one at a time.

Yeah.

And with neurokinetic therapy, you can unwind them, but you have to unwind them one at a time.

And I spent two and a half years

going through and unwinding the entire compensation that I had built over 40 years.

Took two and a half years before it came down to where it's like structural alignment.

And then when I began to get through the structural alignment then it became internal organs right because i had this i like had my pec minor hypertonic into my glute mead like it was affecting my organs over here so i had to have a visceral specialist go in and like like separate all the organs to get them to be moving back and then it hurt it yeah it hurts but you know it's you know it's just like you know rolling something out you know it just sort of is what it is but i'm not doing any of this on a whim this is where the testing led me right like this is the body feedback of, like, hey, it's something underneath the rib.

And then, like, oh man, it feels like it's something internal.

Then doing research on it, then finding a specialist that can release organs and then releasing it, then that compensation pattern going away and going to the next one.

And the trippiest thing, you're going to trip out on this, is after I wound it all the way down,

it was

what I believed was a genetic predisposition for a

right upper trap muscle not to fire at birth.

So I'm, and how what led me to that is early on

when I was going to a primal movement specialist, right?

Cause I'm like, oh, primal movement, maybe I didn't like, you know, walk, you know, right, you know, I didn't learn to crawl right.

So I love you.

Look, I called my mom and I'm like, mom, how old was I when I crawled or when I first started walking?

Oh, you were over a year because I let your sister walk I let your sister walk at six months and she she had to go she had bad eye problems so I said there's no way I'm letting you walk till you're at least a year that's what the doctor told me and I'm like oh my god like like it really worked and and so and so she would refer to it as the Hackenberg short leg because everybody in the Hackenberg family had a short leg, but we didn't have short legs.

As I've come to find out, it's the Hackenberg curse.

What actually it was is my the upper predisposition for the upper trap not to fire which then forced the PEC minor to go hypertonic which then your Q you lean into your QL which your glute mead now has to go to the QL your your core doesn't fire your lat your QL and your glute mead fire to be your abdominals on your right side which then in form goes all the way down to destabilize which will know which then grip the clunal nerve, which destabilized my ankle, which is why I had bone spurs at 17 years old that I had to have surgery to have removed.

Because no 17-year-old should ever have bone spurs.

So, this is the unwind that I discover.

She called it the Hackenberg curse.

I'm like, no, it's a predisposition, a genetic predisposition for an upper trap muscle not firing.

So, I have a child.

He's six weeks old.

He is sitting in the crib, leaned in, and I'm like,

Okay,

okay,

this little fellow's upper trap's not firing.

He's got the Hackenberg curse.

And then I found, and look,

I found an infant kinesiologist to come in and test.

And she's like, oh, his upper trap's not firing.

And she figured that out?

She figured it out without me not guiding her.

She didn't say anything in any way, shape, or form.

And she, then we did all these exercises.

And from that point on, I have had had a kinesiologist check the biomechanics of my children since birth every six weeks.

And they are both just flawlessly structured.

And for me, the only thing I'm trying to instill in my children is self-belief and flawless biomechanics.

You know what I mean?

Because I spent all these years getting to this place.

So I digress.

Totally.

No, but this is fascinating.

By the way, how much did that even cost to do all that?

Like, can the average Joe get these things fixed?

I don't, I, I, so for me, like, you know, because you're very rich.

Yeah.

So I, yeah, no, look,

listen to me.

The average Joe could not justify the amount of money that is.

Yeah.

But again, so, so here, here's where I'm at with it, right?

The same way that, like, the way that I've created my life system, that the first thing I'm building is a software for other people to do it for themselves.

Because I created this harmonious, extraordinary existence where I perpetually evolve, where I evolved into my ideal self and realized that evolving into my potential is really where the happiness is and this limitless potential that I have I'll continue to evolve into and I did it in a systematic way and I created a system that's shareable so the first thing I'm doing is creating the software so that everybody could create their own version and begin to to do that for their lives And then for me, the next big thing, call it, you know, seven, eight years from now,

will be be building this into a baseline therapy that has a much more rapid and cheap way of getting to the results that I've gotten to and a way to measure it in a more efficient and economic way

in the future.

Like, you know, you know, call it another decade from now where I just wouldn't have

the time or the space right now.

And I'm still going through it and learning it.

But I, it would be another thing that I would like to eventually build because I, when someone talks to me about their, like, any of their chronic pain and describe it to me, I know that, like, man, there's so many layers.

Like, I know that you got layered up and we live in a physical therapy world that's wig on a pig.

And even,

you know what I mean?

Even though there's been a remarkable amount of like

growth in the space as it relates to cupping and rolfing and pliability and

a lot of kinesiology, There's a lot of really smart

term anyway.

But

the problem is the dysfunction is so much deeper and the dysfunction is permanent.

Like the fascial, what I discovered is like these, these, the fascia has essentially re-engineered itself and changed the neurology.

You can't, if you stretch it,

it thinks it's in danger and it pulls back harder.

If you massage it, it goes harder.

Now, if you pull it, it lets go right because if you go against the grain on

what the fascia is because it's locking down so if you pull it up and so what what really it's and it's it's really fundamentally why tom brady is playing at such a high level and i joke about wanting to be ooey gooey like tom brady yeah but but if if you ever see the work that they do and his sort of alex guerrero his guy though yeah did alex do that on him and but you gotta like i don't necessarily know that they even are worried about this depth of what i've discovered because i had to i had to go through and create a testable way to get there yeah i know that that the the way that they do all his body work is basically making sure that none of that fascia sticks yeah and he has zero compensation so what happens it doesn't matter how old he is when he turns and fires his brain knows exactly what to do and his body does exactly what his brain says but when we build these dysfunctional um muscle patterns that are then re-engineered through the fascia and now two muscles are firing at once or picking multiple muscles to fire for the same action because the natural pathway has been disrupted, then you go to throw and your lat fires instead of your peck.

And then when you let go of it, it goes wide because your lat's pulling it instead of your peck shooting it, right?

Like that, your brain thinks the peck's going to do it, but it can't do it anymore.

So you do it the same way you've always done it, but your body's created a new pattern.

And now your ball's sailing sideways.

And so it's like, oh, I got to overcorrect for that.

Now you're trying to retrain the way you throw it based off of your muscles changing the way that they're firing, based off of a neurology that the more you do it, the more permanent it becomes,

before it becomes embedded.

And now you're chasing it.

That's why athletes, their inconsistency begins to, their consistency fades as they get older because now their body has begun to break down into all these permanent, like muscle-firing dysfunctions, and their brain is trying to do it the same way, but they're chasing it, trying to re-engineer a new way to do it.

And then finally, I just can't do it anymore, right?

Is sort of the pattern that I've seen in myself that I've been correcting.

So I digress.

So I don't really work out.

You know what I'm saying?

I don't really work out as much as I'm just like really trying to do it.

So no running and jogging.

like I have this interesting

there's this you know really interesting machine called the ARP wave machine that basically I know that's like a four minute work is that the four minute work it's it's a six minute no it's not it's it's it's basically like a frequency that disrupts your neurology and so what what i do is i'm just now now that i have sort of the core that mri with all of the core uh muscle densities now i'm using that to

have a question does that mean you're back to being like

your body now is properly aligned like you were when you were like a teenager, or even more better than when you were a teenager?

Yes.

And that's my whole joke: is like you're like aging in reverse.

That's it.

That's it.

And what really bums me out is I don't, I, you know, because now like, you know, the new cutting edge and longevity is

your biological age instead of your chronological age.

And I wish I would have got my biological age when I started doing my blood work in 2012 when I had, when I was allergic to everything and had leaky gut and

blood-brain barrier barrier and high cholesterol, all these things of like, that was the blood work I had when I was in the best shape of my life after doing those circuit.

Deep inflammation, tons of allergies.

So it's like, so up to that point,

up to that point, I am in the best shape of my entire life.

And my blood work would have said I'm a mess.

Totally.

And then stopping working out completely and then just working on getting the entire system to work, all of my blood work is almost to baseline.

Baseline.

And no doctor has ever seen somebody with baseline blood work.

But this is why I'm asking because also I got, I went to this guy.

Do you know Chris O'Malley?

Have you heard of him?

Oh, he does Tom Brady's blood.

I mean, he's like a major nutritionist, or not, he's from NASA, NASA, actually.

And now he does like the Rams.

And anyway, a lot of the professional athletes.

I got this crazy blood test panel from him.

Like they test like 1500 things.

And like, you know, people think I'm so healthy.

I'm allergic.

The one thing I eat every day is eggs.

I'm the most highly allergic to eggs.

I could not believe based on my blood, how many, how many issues and problems I have.

It does not make sense.

And yet I work out every day.

I do everything exactly how I should.

I'm sorry.

No, it's like unbelievable.

You, you were me.

No, it is

right.

You know what I mean?

Yeah.

Yeah.

And I don't get it because like I'm supposed to be like the picture of health, supposedly, you know, doing everything right.

I'm not a drinker.

I don't smoke.

And like he came back.

He's like, I don't know if this belongs.

This is unbelievable.

Yeah.

Now, do you have chronic sort of aches and pains of like, like.

I don't have.

I mean, listen, I, I have like, I've got lots, lots of inflammation.

I'm sure.

I mean, I take amegas.

I take

NAD.

I do everything

you can imagine.

And it's like, how am I that allergic to eggs if I eat them every day?

Did I make myself allergic to them?

Yeah.

What do I do?

Look, I'm.

Dr.

Rob.

Okay, look.

So let me tell you about like, you know, as I, as I began to see sort of things shake out that I was allergic to would change year over year.

Yeah.

Right.

And it was just internal.

Right.

And so certain things that have stuck there tight, right?

And I would feel them.

Like I would wake up coughing and I'm like, why would I wake up coughing?

And then I would go back through my diet and what when am i coughing i'm coughing on sushi nights and then i go back through that blood work and the one thing that stuck through that i was allergic to all the way through was the soybean yeah right and so i i just began to or soy sauce at all the time no it wasn't even no it was just the bean the slava bean yeah so edamame right so it was like edamame and then i so i experiment stop taking out edamame stop coughing it worked right yeah it's like i began so i really began to see over, because I have 10 years of blood work.

So it's like, I see all the things that went away and the things that have stuck that are the more like

things that are more efficient.

But I'll tell you one that was super trippy is, is out of nowhere,

like in year like like nine, my mercury levels were at like 25 when a medium mercury was like two to four.

That was my problem too.

My mercury is over, not even in the, it was beyond the high.

I'm in like the dangerous zone.

Okay, so dangerous is like six.

I was at 25.

Right.

And so,

so here's, so now what are we doing?

Now we're talking about like, man, this is crazy.

And so,

okay, well, I've got to correct this.

So then we do an entire

like heavy metal detox and go through the entire thing and then do the blood work again.

It's still there.

It goes from like 24 to 20.

And then she is like, did you have cavities as a kid?

And there's a lot of cavities that are leaking.

And, and, and it could potentially be that I went and got all my cavities replaced with, you know, natural cavity, whatever it is.

Yeah.

Fully clean, zero mercury, like dead back to normal.

So imagine that.

Like I was being slowly poisoned based off of the, the, the fillings I got in 86 in Ohio that like I would have never even like i how i have ever even and then her even initial thing was like you eat too much sushi well i don't eat that much sushi you know i do eat a lot of fish in my diet like but it can't be that but it's it's even discovering something like that is so nuanced but but i digress as a whole here

when i started i just wanted flawless biod mechanics and wanted to be healthy Yeah.

So I started doing blood work.

I started doing this.

And I have grown to learn every muscle in my entire body.

I now understand my blood panel at a super high level.

Like I, like you basically expand into life.

And I like to refer to it as something like health is like an evolution goal, where the more you learn, the more it's possible for you to do to make yourself better.

And you implement new ideas and new systems.

And for me, I know that I'm getting healthier and healthier and healthier, that I'm 48 years old and I am healthier than I was at 38.

Well, you look like you're 11, by the way.

You know,

literally like,

and you know, all that collagen on that.

Is that what I was going to ask you about?

Jolie Water Filter, another company that I launched last year.

What's it called?

Jolie

Filtered Shower Head.

Basically, if you want really high-quality skin,

you got to stop showering and the terrible water that comes out of your

shower head instead of putting on $5,000

shampoos and skin conditioners yeah you got a shower and clean where'd you get that uh you can buy it online it's one of like one of the one of our great builds like flawlessly executed and built by an a-plus entrepreneur and just exploded overnight will be one of our biggest builds from through the company but how much is that showerhead it's 145 and then the filters are 30 every quarter right like not that bad at all and then from a business model it's a hardware reinventing a space

right and then the subscription right that's what makes it so beautiful and then to go a deep layer a layer deeper It's a world-class entrepreneur who has a ton of experience in direct-to-consumer business that built and sold a company that

Created the vision for this looked at a very sleepy market with a small market cap of a billion dollar market cap, which really indicates to somebody doing research that it's either a a market that's nobody cares about people just don't want to shower and filtered water.

They just don't care.

Yeah.

Or nobody's actually created something and created that people have found a reason and made the market.

And that was the, but if it worked, the beauty of the model is, it's really hard to put the shower head in, but it's really hard to take it out.

So if you commit to it and then it gives you the results,

the lifetime value of that customer is going to be so significant that'll push the value of the company into software numbers.

And then, you know, it launched, exploded, he made the market, and the churn is is at 2%, which is beyond, you know, almost anything in subscription that exists because of that friction.

So it's a needed product, a white space opportunity executed by a flawless entrepreneur against clear data in a beautiful business model that will be a zero to a couple hundred million dollar exit in a very short amount of time.

Fully digressed on scan.

Fully digressed on scan.

But now you got me so itched in the thing because I was going to say, like, how do people pitch you?

Like, do they, if someone has an an idea, look, I don't want to go into business.

I don't want to go into business.

I don't want to go into business.

Okay, but it's like, I want to, I want to, I want to, I, I want to get back to health.

Okay.

Because I don't want to, I don't want to take the listener all over the place.

I shouldn't have done that one.

I know.

What's your attitude?

I'm writing, but okay, I have to write that down.

You know, by the way, you're going to have to come back on this podcast because there's like so much to talk to you about.

Or let me follow you around for like a year and a half.

Either one.

But hey, but

I want to get back on just the overall

sort of idea of getting healthier.

Healthier in skin, longevity, and habits.

That's it.

And when I combine it all together,

I'm getting healthier, happier, wealthier, more balanced, more harmonious, a higher quality of life on an ongoing basis because I designed it

many in 2012 and 13 began to live it in 15 and 16 and grew into it.

And

I expanded and evolved into this over the last six years.

I wasn't this way when I was 39.

I wasn't this way when I was 35.

I wasn't this way when I was when I was 25.

And, you know what I mean?

Like, this is a rapid evolution that I became

this much depth on all aspects of my life and business and way of living.

All of this depth that I'm talking through, I developed and learned all of this at a rapid pace over the last like six years.

Like I haven't been doing this my whole life.

I discovered it, designed it, and began to live it and grew, have grown into this person over six years, you know.

Okay, so what else are you doing?

Okay, wait.

Okay, that's okay.

Let me just track myself because there's so much here.

Okay.

So let me get this straight.

So in fitness, all you're doing, you're doing, uh, you're basically doing all these things for your skeletal, but now it's done.

So now what do you do?

Are you?

No, now I'm, once I got through basically, basically where I could eventually now, I can test every muscle in my body and it turns on and off the way it's supposed to.

Right, fire.

Okay, so how do you, what's your body?

So now it's muscles under stress.

Okay.

Right.

So like I'm still going back to old compensation patterns

because, and I can test it immediately.

I can actually feel it.

Like if my scalene muscle fires hypertonic, I'll be like, ah, God, stop.

Check my scalene.

I can feel every muscle in my body that goes hypertonic.

I can feel it inside the body, right?

Which is another reason of like, you know, everybody always puts it on my doctor of like, you need to share this with people.

And it's like, he can't replicate this.

He's not, like, I can tell him if my soleus just went hypertonic.

People don't even know what a soleus is.

You know what I mean?

Never mind, hypertonic.

Have you heard of Neurofit though?

How you can put those electrodes on you and then like it fires your muscles as you work out?

Yeah.

So, so I'm basically doing a mini version of that but instead of instead of trying to time the the firing i'm basically disrupting the neurology of the muscle and then working it out and today to give you an idea of how i like i used the vibrating plate and then had um

and then had like um the neurology the arp wave on my core and i just did calf raves calf raises because i just wanted to begin to by being on the vibe the vibrating plate and having uh the arp wave on my core it basically allows me to do calf raises and not and my body not go into compensation because i now need to build um all of the different weak muscles and and right now my only goal is going from the toes to the knees to the hips to the core.

I'm trying to build every muscle perfectly even where they all turn on and off with duress one at a time all the way up.

And I'm just starting at the bottom and going up.

And then I'll just probably do this for another six or eight months and then go get another MRI.

Right.

So it's like, and then when all those muscles are even, then I'll move on.

And then, because that's the, here's the crazy thing.

I've been doing this for seven years.

You know what I mean?

So it's not like I don't even, and like, and

I felt felt crazy after like year three.

You know what I mean?

I just stopped talking to people because this idea that you're still going through this process of rebuilding your system seven years later seems crazy to people, but you have to realize, in the grand scheme of things,

I only have about an hour and an hour and a half a day to dedicate to this.

Right, 4% of the 4%.

Yeah.

And so it's like

making a significant impact on this dysfunction that your body's evolved into over 40 years, you can't do by dabbling an hour a day.

Even though I have definitive, like quantifiable proof of my progression, and if I wanted to heal myself and get everything, I could accelerate it if I dedicated like all day, every day for like six months, I could probably do it in a rapid amount of time.

But I know that I'm making progression and getting healthier and healthier.

And I, in my life plan and life strategy, I'm okay with dedicating a decade to rebuilding my body because I have this flawless body that not only

if you do say so yourself.

Yeah, well, yeah, wait, look, I mean,

look, look, look,

look, look, let me just say, from, from, from functioning only, you know what I'm saying?

Because it still looks like a dad body.

No way.

You're like tiny.

He's four ounces soaking wet.

And the idea, though, is not only do you feel amazing, you know, everything works together, you now have a baseline for the rest of your life.

Totally.

You have for the rest of your life.

So they'll never be all everything now.

I'm doing preventative medicine based off of knowing that I built the system completely flawless.

I got into a car accident two days ago.

And

this is the beauty of my entire life system of like,

get into a car accident, first car accident in my life.

Like, you know, shoot a photo of his car, shoot a video with him, his license, and insurance, send it to the people that work for me.

You know, go home.

Someone comes and gets the car.

I go get in the sauna and go do my day of all my work and everything.

Don't even skip a beat.

Now, I got a little bit of whiplash, but I could tell when my doctor showed up the next day, like upper traps, hypertonic, scalenes, hypertonic, like, like, I, when I hit the neck, like, and lower trap and rhomboids are all going right now.

And then, um,

because it was the whiplash, and then we worked those out for three days, and whiplash is gone.

And car, and like, that's how much I know the body versus like somebody being like, oh, they got whiplash, and then now they go to a chiropractor and being like, oh, my shoulder, like, I knew what it was, had him work on it.

And we used all my, you know, I have like all these different tools, including ultrasound to heat, you know, to heat it up and

yeah like everything to kind of push it right and all these tools and know what to use and when in order to get it to to work but but again it's that baseline of health but understanding and knowledge yeah you know your body and everything so i used to want to live to 104 or 105.

And at 104, I wanted to get shot into space and spend my last year in space.

And I wanted to explore the heavens with my own onboard telescope without the light pollution of Mother Earth.

And then I would die in that spaceship.

Now, then I had kids and got married and was like, well, I'm never doing that.

I'm not going to fire myself up in the sky with my kids and wife here.

So then I decided, no, I'm not going to do that.

But after reading the book, Ikigai, right, the Japanese guide to happiness and long life,

there's a whole thing about super centurions in there.

And I'm like, okay, I'm going to be a super centurion.

But the super, what is that?

Someone who lives beyond 110.

So then my new goal was-right, the centurion.

Yeah, so my new goal was 112.

Then, as I began to like lock in on this time matrix of understanding hours and the value of hours and the value of hours as it relates to percentage and how I track all those and put value to them and see how I live this beautifully balanced life, and then I'm like, well, I wonder how many hours 112 years is.

Well, it was like, you know, 900,

you know, 989.

And I'm like, okay, no, what's a million hours?

And a million hours is 114 years and 54 days.

So I've decided now that my goal is to experience 1 million hours of life, right?

So I now have,

I'm, you know, when I build it out, I build out all the years, all the days, all of the hours and what it will be, which will be 2088.

So like, I, when I look at how I build out my plans and I can, even how I do my goals, I do them every quarter

in their five and ten and fifteen year plans.

Because the clearer I get, the further out I can see.

Because I can share with my wife, hey, this is, I'm going to work to here.

This is when I'll be worth 1.6 billion.

And then when the kids are between 11 and 15, I'm going to take five years off and I'm only going to work for about 10 or 15 percent of my time instead of the 25 to 30% of the time that I work now.

And that I really want to spend the time traveling and showing them the world.

And when they're old enough, but not old enough, to where they want to completely do their own thing, like where we can have this time together.

So, even the intentionality of like what our lives look like together is how clear that I've gotten over the years by getting better and better at understanding myself and creating a more probable future on an ongoing basis.

I took you too far.

I took you too far.

You didn't we're going deep down into too many things.

How much time we got?

Oh my god, no, I'm like amazed by you.

I don't want to tell you because you're going to be like, my, my optimized time is being wasted and sucked out of this.

Yeah, look, we're, we're.

Well, how long has it even been?

I don't want to even tell you.

Yeah, we got a little bit of time.

How long has it been?

I don't know.

It's been like two hours.

Oh my God.

Well, how do you expect this to be five minutes?

It's literally impossible.

I love that I would take you.

I would love to take you down another deep rabbit hole and then be like, we got to go.

Yeah, see ya.

I mean, there's so much here though.

Okay, so then that's what happens if you, I mean, God forbid, but if you get sick, like, how can you,

how do you opt, like, how can you, if that happens, is there any kind of thing in place if if you get cancer, God forbid, you know, like, what happens?

Like, how, is there a way to kind of make sure you don't get that?

Or is there a way to kind of make sure you don't get sick or to really find preventative?

Like, Like, are you in a full body scan every six months to make sure?

Like, what are you doing to be healthy sick-wise?

Yeah, so you know,

so you don't get like these diseases.

Listen, I don't, uh, I'm not, I don't really think about that.

Sorry.

Sorry, you know what I'm saying?

Hey, you want to think of me?

Yeah, you want to get sick?

Think about it all day.

No, no, no, no.

Maybe you're right, but I'm saying you won't live for till after 14.

Yeah, but again, to that point, the same way that, like, you know, at 48, like I'm ready to start the process of doing the full body scans for everything like they do at Life Force and these different sort of executive programs that they do.

Then I'm going to start doing that on a yearly basis, right?

You've never done that kind of scan before.

Not yet.

Why?

You know, again, you got to think about it.

I'm still

like.

I'm still living a happy, balanced life where I'm taking my kids to school.

We're going doing adventures.

I take my, I'm spending all my time with my wife and working at all my companies and and having fun.

Like I, I'm, I'm eyeing things that I know I need to do and then continually adding them as I knock off other things, right?

So when I think about something like that, it just requires another level of commitment, another commitment of time.

And right now, the time that I allot outside of my family is, is where I work and where I do um you know stuff that would require me traveling to San Diego to do the scan, right?

Because they don't have one here.

I don't have one here.

That's what I'm going today, actually.

Oh, they do have one.

Yeah.

Then maybe, maybe I'll get your, your hookup.

Yeah, I'm hooked.

And go to that one.

But again, I'm on some wanting to do not just one, but all of them because I want to begin to understand like what is, how are they doing it?

So I can begin to assess it myself.

I just don't trust.

I don't trust.

I don't trust anybody's evaluation.

I don't trust anybody's therapy.

I'm looking for like understanding their insight, you know, and like, look, I when I was trying to figure out what was going on with my dysfunction as I was going through the initial process of

like I just want to fix my biomechanics and then was really beginning to learn the body and understanding like the Hackenberg curse, I went to one of the world-renowned hip specialists.

And so like they did an evaluation and then did a an x-ray and then

He put up an x-ray of my hips and he looked me in the eyes and he said, listen to me.

I do about 400 hip surgeries a year.

I have looked at 15,000 hips.

And you, my friend, got some good looking hips.

And I was like, oh, you know, and then he suggested, hey, the Hackingberg curse is exactly what your mom said.

You have a structural short leg.

And the only way that you could fix it is if you had bone extension and lengthen it.

That is your only option.

So you're either going to have to wear a lift for the rest of your life or whatever you need to ultimately manage it, but you have a structural

short leg.

And so for me, I'm like,

guy, you just laid me down on an x-ray machine.

The muscles are all hypertonic, pulling the hip up and making it appear in an x-ray that you're shooting down on that it's shortened.

It is not a structural short hip.

It's just hypertonic.

And then I'm like, you don't even, to even measure for a structural structural short leg, which is like, it's like literally like 0.001% of the earth has it.

You measure the two bones and you compare them.

No.

And so it was like, but I just thought to myself, wow.

Like, and I just said, oh man, that sucks.

I appreciate it.

You know,

I didn't like, you know, try to debate this man's, you know, he's one of the most world-renowned hip surgeons in the world.

And I'm not going to like debate like, man, that was the most insane misdiagnose of all time.

Now, if I would have went to him early on, what would I have thought?

Yeah.

I'm so depressed.

Yeah.

I got to get a lift.

I got to get a lift.

I mean, should I contemplate the surgery?

Do I want to feel this achiness forever?

But that's the, that's the, the, the problem with not like the goal not being to learn your body completely and understanding everything and using like information to give you insights for you to make the decision on your own body is the stuff that you've got to learn over time if you want to be truly healthy, rather than keep going from thing to thing to thing, hoping they're going to be able to help you be healthy.

Totally agree with you.

What do you eat then?

What kind of, what, do you have like things, staples every day that you eat?

And how do you automate your life so you have time to be doing all of these things?

Like, I love the haircut.

I heard you say that you'd go to like a fantastic Sam's and then you would basically like pay for everybody's haircut.

Therefore, you can get, you can cut the line, but now you just have someone who comes to your house, which is much easier.

Yeah.

And again, it's a system of like,

because here, here, here, here it is in a deeper layer.

Okay.

You know, I have a pretty simple haircut, but I would like to never have to think about it.

So by just having someone come to the house once a week, it's just a tune-up on the thing.

And it doesn't matter if, oh, I got to go to an event the other night or I got to go do something.

I never have to think about it.

So it never enters the fray.

It takes me 15 minutes each week.

And now it reduces a bit of friction.

Where in the past, it'd be like, oh,

I'm going out next week.

I haven't had a chance.

Like, now I got to spend time to go.

Yeah, it was efficient that I would drive to Super Cuts in a Ferrari and spend $200 to pay for everybody's cuts so I could go next.

But all I was, I was still wasting all that time and energy and stress

of like trying to be reactive rather than proactively creating a system.

Right.

And for me, then I do the same thing with meals.

And I just have the same salt and pepper chicken delivered to my uh house on an on ongoing basis every single day and then i have all the from where is it good yeah i just have like a a food delivery service that does like an organic like you know free-range chicken that does a good job uh cooking it then every day i have a shake and supplements what kind of shake um i just do like a little a friend of mine uh has a brand called creatures of habit oh my god

i'm working with i'm dealing with him right now michael yeah you're friends with him yeah he's the best everyone loves this guy.

Yeah, yeah, no.

It'd be a similar conversation where it's like people saying, you got to talk to Rob.

Same with him.

Like, he's an extraordinary, extraordinary man.

But he's in the fitness world.

So you would have a...

No, no, no.

I'm working with him.

I have a fund that I'm doing with, do you know Joe DeSanta from Spartan?

You don't know?

Okay.

And so anyway, Christian, I'm very familiar.

We have a lot of mutual friends and

he's looking for some investment right now do you know about this maybe with your multi-millions of dollars you can help him out well you know he knows as he was early stage and I still wouldn't invest with him because like I only co-find the businesses and fund the development and he had already found investors had a valuation and created the product and you know I just told him he you know he was devastated and I'm like hey man it's just I have a very disciplined approach and I just would not invest at this stage.

Really?

So you okay, so wait a a second.

So, how do you do what you said?

Because that was what I was saying.

So, for me, it's like I co-find every business.

Okay.

Or I'm there.

So, someone comes to you and pitches you, you're not into it.

No, and then it's like, and then it has to be at a certain valuation.

That's usually sub,

you know, you know, depending on exactly what it is, but in the million to two million range.

Because this is how I build every business: idea with somebody, then we co-find it together.

Then I put up the first few hundred thousand to develop the product, then put up, you know,

find strategics and put up the money to do the first, you know, million and a half to two million to launch it.

And then if it works, then I'll put in the five million to grow it, right?

And then if it really works, I'll put in the 10 million for the growth round, right?

So basically, I have complete control of the capital staging as I'm developing the business.

So I won't, if it's not working, I will not invest in the later stages and will just maintain the equity.

And if it's really not working, I will give it back to the founder.

Because, like, if when they don't work,

I am not going to sit here and grind it out with you.

And I don't also need to worry about my capital because now it was proven that it didn't work.

And you're going to get deluded and struggle so much.

I will just give it back to you.

And you can either put it out of business.

Either way, I'm taking the loss and or you can continue to run it, which a lot of people do.

But I'm like, I'm in the business business of either winning

or

you know giving it back.

I'm not in the business of hanging on to it and hoping it works one day.

I want to, I'm building it with the intent of it working fast.

If it doesn't, or it's clear that it's, it may never work.

I don't want to dedicate any more energy, but I also like,

you know, it's painful because that person put their blood, sweat, and tears into it.

We developed it together.

I invested in it.

We all believed in it and it doesn't work.

That's life-changing and disruptive for an individual who has to basically start over or fight to survive right versus me where i get to go back to my you know my balanced happy life

you know every tower oh i my muscles are feeling so good right now i know you're stressing you know what i mean like biomechanics

i know you're stressing bro but i'm floating right now you know so so i one of the things is i just like to give it back to him you know and and even if you go on and and it becomes this giant success i know you would pay me back or give him give him my money it hasn't happened yet uh but it's a it's it's a it's a spiritual and energy thing for me that i i continue to be super cautious about so that i never

um

I'm never in a place where I'm grinding it out with the sorrow of the person that I built something with because it didn't work.

When it doesn't work, it doesn't work.

Right.

So if someone came to you with a concept to be a co-founder of it, that you'll do potentially, but you won't potentially, but not really.

Does it have to be your idea?

No, no, no, no, I'll other people's ideas all day, but most of like co-finding them together is really what I love to do the most.

But I even, even then, I put a stop on all new builds

this year as I turn to building the philosophy out and building the software.

Yeah, because I want to then, you know, evolve my content into all machine mindset, design, automate, optimize

sort of

content, the books and the software is what I want to focus on right now.

Because if I build that community to scale, then now I can create products and services for that community.

So it ends up being a fully

synergistic flywheel

of

community purpose and

ultimately,

you know, venture, right?

With a much more, you know, easier accelerated growth opportunity for the right ideas, right?

So it's a more sophisticated looking out into the future way of looking at it.

So I don't, so that's why I'm sorry, creature of havoc, Mr.

Chernow, I'm sorry.

I did not end up in investing, but I love him and love the product.

Yeah, so I use the product every day.

So you actually like the product?

I use the product every single day.

And you still won't give him like a hundred grand or 50,000.

Look, I listen to me.

I don't give a hundred.

If I can't put in like millions, like I can't do it.

Like, if I don't think I can make like, you know,

you know, 50 to 100 million, it's really hard for me to do.

You know what I'm saying?

Because it's not exciting to me.

You know what I mean?

And if I don't feel like I played a part in it, like, it's not interesting.

Yeah, it's like, I want to put my stamp on it.

I want to believe in you when it was just an idea.

Like, I don't want it to be developed and the product be done.

I want to look into a person's soul, evaluate them, look at the idea, evaluate it, and then come up with a way of deciding that I believe in you.

And here's how we're going to help shape this and guide this and create this into a successful venture.

If I can't go through that process, giving somebody 100 grand and that 100 grand becoming worth two or three million dollars does not avail me in any way, shape, or form.

So I do that with Collagen.

Another company I co-founded was Momentous, right?

Which is another supplement company.

Momentous, which one is that?

You know,

it's another big one right now.

Like, you know, I co-founded it with the kid who actually, his father was an investor in my professional skateboarding league, and he dropped out of Harvard to build a supplement company, and I helped him develop it.

Yeah.

So, no, it's big.

It's like the preeminent, like,

the very best quality.

It's just the highest quality.

It's a high pharmaceutical grade?

I mean, pharmaceutical is relative, but it's on that level, right?

Where it's just every single one is certified.

But what is it?

Is it an omega-3?

Oh, no, it's everything.

It's everything.

Oh, they have everything.

Every single bit of supplement there is.

So then I use the collagen and then all the supplements.

And then I actually use an Elysium Omega, right?

Elysium is the doctors that created the Omega called Matter, right?

Where it's really about long-term brain health.

It's actually NAD.

They actually,

TrueNiogen is a company that creates it.

At least, you know, they were in a big, they were in a

situation.

Yeah.

But they were getting the stuff from TrueNiagen.

Yeah.

And again, look, I'm, I'm, this is what I do on a daily basis, right?

And then, so I, I, I have that shake around 10,

uh, except for on the days that I take my wife to a breakfast date.

What do you have in breakfast?

Right.

And so for breakfast today, I had a scramble with chicken and ham and Swiss cheese and a salad.

Nice.

Where do you go?

Which deli?

Not like, I don't want to get like a whole delivery.

There's a deli right by my house that I go to all the time.

But then I'll have my shake later in the day and my supplements.

But I track.

Even in my tracking, today I track like my readiness score, my sleep time, my sleep score.

Then I track, did I get up at five?

Did I brain train?

Did I meditate?

Did I get in the gym?

Did I eat clean?

Did I not drink?

Did I take my supplements?

Right.

So it's like I track even like, like, I don't even want to, like, you know, because you, a big leap forward in my blood work was when I'm committed to the supplements full time and I take athletic greens in it in the same time.

In the shake.

So what do you put in the shake?

And just almond, almond milk.

Almond milk.

What was it you said that?

And then blueberries or

blackberries, frozen blackberries, so it's got that nice little fruity taste.

Right.

So you have blackberries, olive milk.

What's the kind of shake that you said?

The athletic greens you said?

Athletic greens, then the collagen, and then the creatures of habit now changed to meal one.

Yes, now I've changed to meal one, right?

Okay, so that's what you do for supplements.

No dinner?

Do you eat dinner most of the nights?

I usually

eat dinner around

like between four and five.

And then if I don't have a date night that night, then I won't, uh, I'll eat it like two, like have the chicken at like two.

But I try to just eat in that window as much as I can.

Wow.

Okay.

And then what else do you automate?

Like, what other than the haircut?

Do you have a driver?

Because there's no way you're wasting time driving a car.

I do.

Yes.

And they're probably like, where the hell is he?

Oh, no, he for sure.

He for sure is.

He's like, what is going on?

He for sure is like,

he's probably like, what's going on?

Okay.

What else do you optimize?

Give me some, we didn't even get into your relationship because to me, people have no, like this guy should be, yeah, you should be teaching a course on relationships.

We haven't even talked about that yet.

Do you see why you have to come back?

Yeah, look, um, um, the

idea of teaching a course on a relationship like makes me want to fall right asleep and die.

You know what I mean?

Like, it's like, but the idea of teaching a course, look, I'm not a teacher, right?

Okay, like, but you have to not like, you know, but again,

but you want to know what it is.

Like, I'm, this is my format, right?

Like, where where

I, I want to be an example.

I want to be like, this is possible, right?

And you can get to this level of happiness.

You can have this type of relationship.

You can learn everything about your life and money and master your reality.

You can slow time down and control reality.

I am a living example.

I want to be the example, but I know I will never be a teacher, right?

Because it's just just not, I'm a creator where it's like, and I know, even when I look at my life plan and everything that's structured, like from the short term, long term, I know that creating content, I'm doing three books, I'm building the software and doing about 200 pieces of content to go along with the 1680 episodes that I'm shooting over the next five years.

And that will probably be it for me as it relates to content because I know that I'm going to want to evolve into

doing one-off projects, right?

Like these much more finite, let's go deep on creating something magical and do one thing at a time as opposed to these really long-term legacy building

pieces of work that I know that I won't want to do.

And

what will trip you out the most is like I'm...

transitioned in 2020 mentally from self-preservation preservation to generational preservation, right?

So now I'm like, I think every move that I make is, I think about it through the lens of how am I going to impact hundreds of years of Deardex and people that come from our family, whether that's the design of my forever estates that I've been designing since 2015, that I will put into a trust and then pay rent to the trust that will build an endowment that will eventually be the money that operates the home where there can be family meetings there for hundreds of years, right?

And have it dedicated to the family, but also be operational.

These type of systems and ways of thinking way beyond

and all the way down to, you know, having a book of every one of these quotes that I sent my wife every

for 70 years before I die.

That's part of what's possible in a relationship.

Then we're going to get crushed into crystals.

And then we're going to be in the front of the home and glimmering in a light where we're going to be part of the chandelier at the front of forever estates is that true i'm thinking about it i thought about that last week are you does your wife just go along with all this stuff she does she does i'm way way way out there like and she's just like yeah whatever cool whatever you want to do and look like you know the the beauty of her is like she

she has just like slowly adopted

by osmosis so many things but she sees the power of systems she starts making she starts building her own systems in her life so you know i think it's, it's like, I keep her so overly informed on everything.

There's just not one thing that I'm doing that she does not have complete and total insight to.

And then anytime there's any friction, you know, we build a system.

We build a system, including like having a therapist come to the house every other week just to have neutral ground for things that like maybe we just just don't feel as comfortable talking about one-on-one and want to problem solve to have like somebody as as a voice and and to me you know on top of asking her to say how she feels every uh day zero to ten so i just have insight and kind of where her head's at in sort of how things are going you know what i mean like it's just all of this data that's only about us being balanced and happy, you know, and again, being in a state of joy

as consistent as we can be, because that's where the happiness is found, you know.

And you said you only spend 30% or 35% of your time working.

No, way less, under 30%.

Under 30%?

So where do you spend

the other 70%?

Is it

relationships?

Because how much of that sleep then?

Yeah, that's about 29.

29.

Okay, so now we're at 60 at 30.

Then 10% is about

10%, and these numbers might be off a little bit, 7 to 10% is on health, right?

as it relates to meditating and brain training and gym and sauna and all these these

uh sort of different things and then uh 14 is about the number with the wife and then 14 is about the number for the kids right and that it ends up being like in the 30 you know 30 to 35 percent with the kids and then the 25 to 30 is work right in on any given month and then depending on you know in the summer when we travel a lot and more vacation and do different things, that I work less, you know what I mean?

And I've been working a little bit more because by the grace of God,

the wife started getting up at 4.30.

So she needs to sleep longer than me.

So she's exhausted at like 8, you know, and like she, if she's ready to go to bed at 8.30, I'm like, oh man, I'm getting up at 3.30 then, you know, but if she wants to go out and stay later, you know, if like, if I stayed out, I wouldn't ever sleep past five, but if I stay up past 10, I get up at five, or if I go, if I would go to bed at 9:30, I would get up at five.

Like, I still try to get that seven to seven and a half-hour range because that's optimal for me.

Uh, but you know, if we, if she's super tired, and we, you know, because all we're going to do is hang out and watch TV or, you know, you know, or play a game or whatever it may be.

What games, you know, like Yahtzee is really something we love to play.

And I like Jin Ramiku.

You know, and so, and again, it's,

it's this fluid sort of rhythm of balance where it's like, and all these date nights, day dates, all this stuff, picking up the kids, having that time together, like the family sinks and family organizations.

Then on the weekends, we always do something with the kids and then the kids' activities.

And then we have, you know, we also then have like a full-time nanny in all the hours that the kids are awake.

So it's two people that work a, you know, that are there from 6.30 to 7 every day.

Two nannies or one nanny?

One nanny per day, but covering at all times.

So we then have absolute flexibility.

Even we have them on call when our kids are in school full time.

So if one kid isn't going to school or gets sick or something happens, that there's no, it's always covered.

We never have to think about it, right?

So that sort of rhythm just ensures that like

we never get high, like disrupted through the kids or the kids' activities.

And then I've never missed missed a pediatrician appointment.

If one of my kids got sick, I would cancel the day and then go to go take them to the pediatrician, all of that.

Like I

do not

like compromise the needs of my family for work in any way, shape or form.

Right.

Like if it's, you know, there may be a gray area here and there, like where my, like my wife wants to keep my son home from school and I got to go shoot that day and moving a shoot day is much more complex.

Like I would be like, let's wait till I'm done and go do it or do it tomorrow morning, depending on it, like measure it for its severity.

You know, if it, and if it was like, this kid's really sick, then I would cancel it.

But, you know, I'm fluid with it.

The same way I'm fluid with her emotion and how she's feeling, you know, and changing my schedule and if, and feeling like, no, I gotta like, she's been gone for three days.

And like, I, you know, in our rhythm and system, like I stay in this constant flow.

She goes away for three days.

She comes back to our rhythm and flow.

But because we're in our rhythm and flow, she feels like I don't even care that she was gone.

So we built into the system when she's gone and comes back, then I clear the day that she comes back and we go see a movie, go get dinner so that she feels

like, you know, like I

important and excited to be with her.

So again, inside the rhythm and the flow in the system, there was that disruption of her feeling every time she traveled because we just jump right back into the rhythm that she's being

just feels a certain way.

I don't tell her she shouldn't feel that way.

I changed the system.

And it's nothing for me to like know when she's traveling and then clear that.

Where's she going, by the way?

I don't know.

Like, she does all types of like, you know, random different stuff.

Okay.

But we are trailing.

We need.

We need.

We're on episode three now.

There's no, we're running out of camera.

We are running out of tape.

I know.

It's like, it's been like got like two and a half hours.

I told you, I wanted to warn you, Priest.

I should have warned you before, but it kept you fascinated.

We need to wrap it up because I do go.

Okay, fine.

We are going to be there.

I know.

I got to go get, I know, me too.

I got to go get my full body scan.

What time is your full body scan?

I got to be there at three.

Yes.

So I know.

I'm like, I know.

I know.

But I didn't even get to.

I feel like, I feel like I didn't even get to ask you all the questions, but now I have your phone.

That's my fault.

That's my fault because I'm a talker.

You like to talk too, though, but like you're a good storyteller.

And you go into, you really do go into the minutiae of stuff, which I

like really appreciate.

And I keep the layers depending on who you're talking to.

Yeah, you know what I mean?

You can read a room.

Yeah, I read the room.

And like, in some, you know, I was joking with my cousin where it's like, like, I would be on a pot, like, where I'll bring people down, then pull them back up with the zingers because because certain people, like, I can give you, I can bring you into the depth.

But if we start talking too much about it, then they're like, this is too heavy.

This is too heavy.

Well, I think the part with the body scan, not the body scan, the like all the biomechanics.

Yeah.

I was riveted and all the health and fitness people will be riveted.

Yeah.

Probably some people will probably fast forward that.

I don't, I think it's amazing information.

But I think everything you've said to me is amazing.

So you don't want to, okay, so you got to go to your, I mean, I don't even know how long it's been.

Okay, so I am, can you come back?

I can.

No, I'm serious.

Yeah.

Yeah.

You promise?

Oh, yeah, but we would need to put some, some time between it.

You know what I mean?

Well, this is what we'll do.

This is what we'll do.

Instead of like, watch us tomorrow.

Look, instead of doing like a freestyle into no man's land, like we should, you should just like send me like, hey, here's the five things I want to talk about.

Then it could be like tight and like, then we'll stay within the structure rather than allowing me to go off in a no-there's so much about you.

Like I don't, I mean, that's why you need to have like an entire series about like, you know, just Rob's life.

I'm not even joking.

Yeah.

And I'm not even joking.

Yeah.

Do you know that this podcast was called Game Changers?

And it was actually, you'll appreciate this.

It was a TV show that I sold to NBC.

And it was based off of my idea of like creating a cribs, but for entrepreneurs to kind of the day in the life, like what do they eat every day?

What do they drink every day?

What are their, like?

What are their productivity habits?

What happened to it?

So I sold it to them, and it was like it was, it got lost in the weeds.

So you never shot the pilot?

We couldn't even show it.

We couldn't agree.

I wanted to have someone who was like a true serial.

Like, I wanted to do like a Mark Cuban.

They wanted to do like Kim Kardashian.

It was, I'm just giving an example.

Like, we were not agreeing.

And it was like.

like me at the a it was just forever and i'm like forget this i'm just gonna i'm just gonna do it as a as a podcast and that's what i did but i still believe that's a great idea because i'm I'm fascinated with people like you.

And so many people are.

That's why, like, people actually care more about what's in the weeds versus these like broad strokes because everyone hears about broad strokes.

Everyone knows about the broad strokes.

You know, like, yeah, I do infrared sauna and I love sleep and I love cold plunge.

All right.

Like you hear that everywhere, right?

What else do you do?

Like, that's why when you went into that biomechanic, that whole thing to me, that's interesting because you don't hear that every day.

But I want to say like that's the, that's the rarity of it.

But, but it's also for me why I'm trying to like

write, create a philosophy.

Yeah.

Then that philosophy can be practiced through a software.

And then all of the content that I create is how to learn and ideate and ideas to how to practice that philosophy that then by itself in a box lives forever.

Right.

Like I want to create my think and grow rich, my Wallace D.

Waddles, The Science of Getting Rich, these books that were written in 1910 and 1928 that are still relevant in philosophy today.

Like I want, that's what I'm seeking to create.

And then beyond

the work itself, then like the tools that you can actually apply it and then be known for your philosophy above all, which truly is a system to create a harmonious, high high-quality life that allows you to live that consistent joy, which truly is happiness.

I want to know one thing that you can go home or go pick up your kid.

What does your mom think of you or your family?

Like your brothers or sisters?

I got a brother, or I have a sister, and my mother,

you know, to give you,

to give you like some context on my mother's

concept of paying a doctor to come to the house.

I just can't believe you still do it.

It's like, it is, and the fact that you like are not like even like getting, like, working out is such a waste of money.

It's such a waste of money.

So for her, it's just it, you're wasting money to be a part of it.

And like, even

who she even created, she can't even fathom.

Yeah.

You know what I mean?

Like, it's not even, there's no part of her that can relate to it.

You know, even when I had millions and millions of dollars, she would be like, I just hope you have enough saved to go to college.

you know what I'm saying this is like when I had like you know you know like this is in like Robin Big and MTV days where it's like man you've been a professional skateboarder for all these years you have all these companies like you you know you got multi-million dollar houses and driving Bentleys and and like I just hope you have enough to go to college you know and I'm like my college has has sailed you know but I you know I'm and then I look at

I look at my parents as, you know, they have, they are products of their environment and they created their systems, and those systems they became bound by.

And then there is no way that they can ever get out of them.

They're just simply hunting pockets of joy because they'll never experience what it's like to be feel consistent joy on an ongoing basis because of the way that they built and created their lives.

And that's what I think most people do.

And especially as you get older and you don't see a pathway toward to create happiness because it just doesn't make sense to you because you don't have a framework to follow.

And you've got to begin to make progression towards it, to begin to build the belief and grow it over time that allows you to get there and stay motivated and disciplined to achieve it.

But people just don't have the framework.

Even if they are motivated, that lasts a limited amount of time.

And that's why it's so important.

important for me to push towards a clearly understandable philosophy and then the tools to be able to apply it to your life to ultimately just help people break the machine that is them, which is their dysfunctional system, and learn to redesign it and make it functional and harmonious and just be happy.

Gosh, you just, you just unbelievable.

You do not disappoint.

I swear, you are everything and above and more that what I saw, read, heard,

amazing.

I'm seriously blown away by you.

Thank you.

Where do people find?

Okay, so I will wrap it up because God knows

it's like turning into the evening.

No, but where do people find you who don't know

how fabulous?

Everything is Rob Deerdeck and the Deerdeck machine.

That's it.

That's it.

That's it.

Or just watch him on MTV at nauseum for 24 hours straight.

Yeah, you can watch him on MTV.

I'll be like, that's the guy I just listened to.

Where it's like, oh, it's like he broke his ankle.

I love it.

Thank you so much.

No, thank you for having me.

Habits and hustle, time to get it rolling.

Stay up on the grind, don't stop, keep it going.

Habits and hustle from nothing into something.

All out, hosted by Jennifer Cohen.

Visionaries, tune in, you can get to know them.

Be inspired.

This is your moment.

Excuses, we ain't having that.

The Habits and Hustle podcast, powered by Habit Nest.