Rich Younglord | Bridging Music and Real Estate: Insights from Rich Younglord

Speaker 1 I tell salespeople that all the time. Referrals are the shortest sales cycle you'll ever have.

Speaker 2 Referrals are real. So, always treat people good, always do the best thing in a situation.

Speaker 1 Your why might be your kids, but your because is the reason that your kids are your why. And so, my because

Speaker 1 is to always fulfill promises because I never want to let someone down, right? Like, when people depend on you, you never want to let them down. So, I think my because

Speaker 2 is to balance the books.

Speaker 1 One of the things I love about music producers is this right here, Rich. You get to work with people that have crazy cool egos.

Speaker 1 So, what was it like working with Biggie and LL and Beyonce and DMX and all those folks?

Speaker 2 Well, I'll say this: you know, Victoria's BIG didn't listen to anybody, he knew what he was doing and he did it.

Speaker 1 What's one of the projects you're most proud of?

Speaker 2 I can't give you one record, but one thing I'm super proud of is growing up.

Speaker 3 Welcome to Mick Unplugged, where we ignite potential and fuel purpose. Get ready for raw insights, bold moves, and game-changing conversations.
Buckle up, here's Mick.

Speaker 1 Ladies and gentlemen, welcome to another exciting episode of Mick Unplugged, and today's guest is a Grammy-nominated producer whose music journey began at 16 years old.

Speaker 1 Shaping what we know of hip-hop and RB with legends like the notorious BIG, LL LL Cool J, Beyonce, DMX, and so many more. But now he's a successful entrepreneur.

Speaker 1 He's a legend and mogul in the real estate game. I want y'all to give it up for my man, Rich Young Lord.
Rich, how you doing today, bro?

Speaker 2 Hey, what's up, man? How you feeling?

Speaker 1 Hey, I am trying to live in your shoes, man.

Speaker 2 I am trying to live in your shoes.

Speaker 1 So, you know, all those accolades, man, working with

Speaker 1 so many of the who's who in the hip-hop and RB game, starting at 16, man. Like, when did you know that was going to be a thing and a part of your journey?

Speaker 2 Man, I didn't know it was going to be a part of my journey. You know, when

Speaker 2 growing up, I remember going to a party. I was probably about 13.
My mom had this party, and I have a cousin.

Speaker 2 He went to Harvard Law School, and he came back to the party with this girl that he was dating from the law school. She was like, up to that point, the most beautiful woman I've ever seen.

Speaker 2 So, in my mind, I was like, I got to go to Harvard Law School. You know,

Speaker 2 that was my plan. And then, uh, when I went to high school, I met this girl and I was trying to get her phone number.
I was walking her to the bus.

Speaker 2 And after she left, this guy who was like watching me, he came up to me. He said, Hey, man, is that your girlfriend? So I was like, Yeah, you know, wishful thinking.

Speaker 2 And he said, Man, you have great taste. He said, Are you into music? And I was like, yeah, sure.

Speaker 2 And

Speaker 2 he gave me his card. He said he owned the studio around the corner and I was welcome to come by whenever I want.
And I took him up on his offer. And he was a legitimate player in the music business.

Speaker 2 It was Greg Troutman. He had a partner named Tony Dofat, who was also like.

Speaker 2 a prominent producer at the time. And Tony was producing Heavy D's Blue Funk album and Mary J.
Blige's remix of the 411 album. And I got to sit in those sessions.
And, you know, then I got the bug.

Speaker 2 Then it was all about music from them. So it was really

Speaker 2 right timing.

Speaker 2 There you go.

Speaker 1 There you go. So one of the things I love about music producers is this right here, Rich.
You get to work with people that have crazy, cool egos. And

Speaker 2 you...

Speaker 2 as a producer have to tell them what to do right and sometimes you have to tell them nah that ain't it right so so what was it like working with biggie and ll and beyonce and dmx and all those folks like at 16 and then them having to listen to you right behind the glass as we like to say well i'll say this you know victorious big didn't listen to anybody he he he knew what he was doing and he did it you know you just kind of sat and watched with him especially uh you know when i was around him but LL Cool J, there's a reason why he's been able to stay consistent and be successful is because he encourages direction.

Speaker 2 He wants to hear your point of view. He wants to hear what you're thinking to help him.

Speaker 2 And I think that's what allowed him to have success in so many different decades is he's he welcomes that production, you know, and I really appreciated that with him.

Speaker 2 And he actually taught me so many skills that allowed me to not only produce other great people, but deal with people in life, period. You know, he, he, man, I'm so thankful for my time with him.

Speaker 2 And it was, um, oh man, it was just such a great experience.

Speaker 2 And then another really cool thing is early on, I got to meet Babyface, and I got to sit in a bunch of his sessions when he did his New York sessions for the Waiting to Excel soundtrack.

Speaker 2 I got to sit in his sessions and watch how he communicated with the artist. So you see, like, somebody like Diddy, who was always like screaming on people, yelling at people.
Babyface is very quiet.

Speaker 2 He's very like cool, but don't let that fool you because you, the power is still a power, so he'll be calm and he'll he'll he'll whip you. You wouldn't even know you whip, you know.

Speaker 2 But he didn't raise his voice, but it he got the message across, and I loved it. And I think that that I kind of went that direction.

Speaker 1 So let's talk about those two, the lessons and mentorship you got from LL and babyface. Because, you know, LL said something recently, and I totally agree.
He probably is the most important person

Speaker 1 to hip-hop or in hip-hop. And I would say Baby Face is probably the most important person

Speaker 1 to RB. So, what are a couple of things that you learned from both LL and Face?

Speaker 2 All right, so let's start with LL. So, we were working on some songs, and this one song we wanted Casey and Jojo to sing the hook on.
And, you know, they were hot as fish grease at this time. Yeah.

Speaker 2 And they came in the studio, and I couldn't give them direction they would not take direction from me you know I would say hey I want I wanted it done this way and they wanted to do it a whole different way and they came in intoxicated the the total like worst scenario that you can imagine and LL could see that I was drowning you know

Speaker 2 so he put me to the side he's like look I'm gonna show you how to deal with situations like this he's like you know so he was like you know sometimes you gotta let people express themselves hear them out give them a little bit of what they want and have them give you a little bit of what you want and go back and forth until you get everything that you want and then scrap what they want you know correct and you know once i had that kind of blueprint it allowed me to to do that and not only with just them but anybody else who was really like

Speaker 2 stuck in their their opinions a lot of times rappers you know welcomed direction you know artists period because they don't want to be in there alone.

Speaker 2 And as, you know, a lot of times, as focused as they are, as successful as they are, you know, these guys have some insecurity sometimes, you know, so they want to be assured.

Speaker 2 So you got to create that atmosphere where they can totally give you the best that they can. And I learned all of that from LL Cool J.

Speaker 2 Now, Babyface, which was real cool, and you're right, he is one of the most just influential RB writers, producers that ever existed. And I got to meet many of them.
But what was real cool with him is

Speaker 2 just his focus and his ability to get what he wanted. And how I met him was in 1995, I was kind of supervising a Faith Evans session.
at this place called the Hit Factory. And

Speaker 2 this was a big studio, you know, so at any given time, you have a whole bunch of people working through. And at that point, you could kind of like knock on the doors and meet people.

Speaker 2 He came into the faith session just to say hello. And I didn't know him, but he's baby face, so I'm bugging out.
And I'm like, hey, you know, I say, I can't think of nuts. I'm like, do you teach?

Speaker 2 You know, he's like, teach, ha ha ha, ha, you know. So, you know, I just got to start the conversation.
So I asked him if I could take him to lunch. And he was like, you know what? Sure.

Speaker 2 He said, meet me at the studio at noon. So I was there and he didn't come in till about four.

Speaker 2 Wow.

Speaker 2 but i was still there waiting right because i knew he had to come in you know sometimes you know i'm sure you meets a gazillion people uh so when he came in he was like surprised but he allowed me to sit in the sessions and i got to witness him produce mary j bliges i'm not gonna cry let it flow with tony braxton

Speaker 2 the song he did for faith i don't remember the title but a bunch of phenomenal great sessions and what i got to see is and I copied his whole formula from then on as far as like the the way he ran things but he you know would do all the backgrounds and then he what he would do is he would let the singer their interpretation about three times the whole song and then he would break down certain things that he wanted and do about another five takes of what he wanted then he would comp the vocals to get each line the way he wanted and uh that was the first time i saw that You know, I'm like, oh my gosh, that's so cool.

Speaker 2 We at Bad Boy didn't do stuff like that. Yeah.
And it was great. It was great.
So I kind of got to understand,

Speaker 2 you know, first you need to do all the background vocals to have it there. Do that on a whole separate day.
So when they come in and do the leads, it's just fresh for them.

Speaker 2 And then give them direction, but let them express themselves. And then you come back and hone in on what exactly you want.

Speaker 2 And how that helped me is when I started, you know, really doing vocals and i've i've never been a master vocal producer but i was able to camouflage that by you know just getting letting them do some really cool things and then becoming a monster uh comp artist as far as like you know tweaking it and then thankfully technology changed with pro tools and all that stuff so it made it easier to do so you know if stuff was a little late i could move it back i could really get it the way i hear it in my head but that that comes from face you know, so I'm so thankful for that experience.

Speaker 4 Hi, Morgan Freeman here.

Speaker 6 I want to talk to you about a serious rare heart condition called ATTR cardiac amyloidosis, or ATTR-CM.

Speaker 4 Now, I don't have the condition myself, but if you're living with ATTR-CM, it's important to know about treatment options like Atruvi, also known as Acoramidis, because you have the power of choice when it comes to treatment.

Speaker 11 Atruvia is an old medicine used to treat adults with ATTRCM to reduce death and hospitalization due to heart issues.

Speaker 14 Tell your doctor if you're pregnant, plan to become pregnant, or are breastfeeding and about the medications you take.

Speaker 11 The most common side effects were mild and included diarrhea and abdominal pain.

Speaker 8 If you have ATTR-CM, talk to your cardiologist about Atruvia or visit Atruby.com.

Speaker 1 That's A-T-T-R-U-B-Y.com to learn more it's time to get busy living that's awesome two legends in the game help shaping you man so here's what i know about the super elite producers like yourself right so like you

Speaker 1 and dre

Speaker 1 and even like cool and dre like those guys right like jermaine dupree like every great producer has a sound right like you know a timberland beat right because it's timberland right like you know what dre beat because he's going to give you something funky in the very beginning right like you know it's dre

Speaker 2 like so for those that don't know like i know rich like what's the the iconic like what's your sound like what's a rich song like how do we know it's a rich song i think that one thing when i look at my production career i think it's funny when i when i first got with bad boy diddy he didn't like my music right

Speaker 2 he liked the fact that i made it into the office and i was so young but he said you know what you're just like idolizing the wrong people, you know, because at that time when I got in, you know, it was like Pete Rock and the whole East Coast thing.

Speaker 2 And he had a different vision. So I think that as I got to sit in those things, my vision kind of

Speaker 2 became that, you know, so I think my sound was heavily influenced in what you know he was doing at what we were doing at Bad Boy as a company had like a distinct sound as far as like kind of the drums we would use, all the placements of the percussions, and the samples were sampled heavy.

Speaker 2 and then I think I grew into not using samples because it just became very expensive

Speaker 2 and

Speaker 2 but I think my sound overall on the hip-hop side the songs that would I would say would represent my sound is big pun I did a song called You Ain't a Killer that was his first record.

Speaker 2 But I loved it because

Speaker 2 it was like an East Coast mix with some West coast vibes and it was hard you know so i i really loved the

Speaker 2 that that kind of vibe and then there's a song that i did for a new edition called love again that was on the home again album yeah that uh

Speaker 2 if this song was not successful at all but i felt like there's certain songs when god is in the room when when you can just feel that energy and I felt like that was one of those songs and they were like one of my favorite groups and I'm like wow I got to work with them yeah So that was cool.

Speaker 2 But outside of that,

Speaker 2 there was a record

Speaker 2 Come to Me that was the first single on Diddy's first play album. That was

Speaker 2 the sound of it was great. It was like sonically, you know, it was like you talk about Dre, his mixers were always great.

Speaker 2 And I think that that record right there will be one that you can always play forever because of the sonics.

Speaker 2 Yeah, man, but I'm so thankful to have that experience, that

Speaker 2 creative energy is like, you know, being a part of a great song is one of those feelings that like

Speaker 2 it's like one, it's like, you know, my children being born, like how I would feel, you know what I'm saying? Like how I felt when they were born.

Speaker 2 It's just one of those great feelings whenever I hear it. on the on the radio or

Speaker 2 when you first do it just it's a great feeling

Speaker 2 I'm so thankful I got to have a lot of those feelings.

Speaker 2 Yes, sir.

Speaker 1 Yes, sir. So, so speaking of that,

Speaker 1 what's one of the projects you're most proud of? Like, what's the one project that you could almost go back to every day and you're just really proud of that project?

Speaker 1 I like making rich think.

Speaker 2 Yeah, yeah, project that I'm proud of.

Speaker 2 I'm proud of, I'll say all of them, but I think the,

Speaker 2 I have to say, I mean, I guess

Speaker 2 I can't give you one record, but one thing I'm super proud of is growing up, like even before I thought of doing music, you know, I'm from New York, the Bronx.

Speaker 2 Molly Maul was like an idol, you know what I'm saying? You know, I got to look up to him, Rizza, all those guys. And I got to work with a lot of their artists, you know, like Master Ace.

Speaker 2 I got to work with, you know, LL. I got to work with Coogee Rap.

Speaker 2 And those experiences were real cool. But I think one of the records I'm super excited about is actually a record that's about to come out next year.
It's a record for Ghostface Killer.

Speaker 2 And

Speaker 2 it's weird because I stopped like

Speaker 2 creating full time, you know, some time now. But it's a record that I knew was for him and I sent it to him like maybe

Speaker 2 eight years ago. And then he, you know, know i got a call like you know a few months back like yeah he's ready to do it i'm like what

Speaker 2 so i think that is real cool um whenever that is released it's going to be on this new album that uh it it's i just like the experience of connecting with the artists and working with let me say it's so hard big pun uh first single off his second album that was one record that was really connected to because he was a friend and we had success together on his first album.

Speaker 2 And, you know,

Speaker 2 we were planning to have bigger success on the second album before he passed, you know.

Speaker 2 And I was just lucky that I got to work with him so closely and then

Speaker 2 in passing and then that kind of representing and taking the torch for him, you know. But

Speaker 2 that record, I think I'm very proud of. I got to be a part of his story, his life, you know.

Speaker 1 So that is my favorite big thumb record right there, right? And I think it's more just because of a lot of symbolism, right? You know, like he kind of free flows a little bit or ad-libs a little bit.

Speaker 1 I'm sure I think it's an ad lib or free flow, but you probably punched it in like for him, right? But he's like, you know, he just lost the weight. He's trying to live, right?

Speaker 1 Like he's acknowledging things and then it's like, damn, right. Like

Speaker 1 that's my favorite pun record by far. And it's actually something that's in like my rotation.
Like, you know, how you get like your Sunday morning, I'm going to cook breakfast. I need to flow.

Speaker 1 Like, I usually start with that song. It's usually one or two just to get me in that group.
So like that by far my favorite pun record, bro.

Speaker 2 That's cool. Yeah, yeah.
Working with them, Fat Joe, they were very cool. Good people.
Good people, man.

Speaker 1 Yes, sir.

Speaker 2 Yes, sir.

Speaker 1 So you were a Titan in music. You're still a Titan in music, but

Speaker 1 knowing you the way you are, man, like you were like, there's more things I can do, right? Like, like, I'm a beast at a lot of things. And so you get into the real estate game, man.

Speaker 1 And like, all of a sudden, I'm sure it's because the work ethic that you have, the way that you, you learn things, right?

Speaker 1 It's like, let me learn the angles and let me learn the way that people aren't doing things. And what's the way that I can come in and be rich?

Speaker 1 You're now a, you're now a real estate mogul, a real estate beast, a real estate titan. Like, like, when did real estate become a thing for you?

Speaker 2 Wow. You know what? Real estate, just like music, kind of like accident you know

Speaker 2 but before i i even go in there you know i want to say i'm really thankful that uh i met this uh brother by the name of clarence avon who passed about a year ago and i was able to build a great relationship with him and and kind of talk and get some lessons from him and one thing i learned from him is that you know you can do anything you're not just one mode you know you don't have to just do one thing you don't, you know, because a lot of times, as creatives say, Oh, I'm a producer.

Speaker 2 You get that kind of uh

Speaker 2 role stuck in your head. I'm a producer.
No, that's not all you can do. You can do this, you can do that.
And what he kind of taught me was to try things.

Speaker 2 He's like, Because something's gonna work, and some your greatness is in more than one place, you don't know where it's gonna do, so you gotta try, and it's all good.

Speaker 2 So, that always had me with an open mind for anything, you know.

Speaker 2 and

Speaker 2 I was able to become really close with this guy, his name was Oscar Days, who I met when I was a teen. He was a manager of this group called the Barrio Boys.
And it's so funny.

Speaker 2 They were like nothing in the States, but they were like the Jacksons out of the, you know, in the Latin America. And

Speaker 2 what was so revolutionary about him was that he was a black guy, didn't speak any Spanish, and he had the Spanish group he put together, you know,

Speaker 2 it was successful. So, years later, he said, Hey, man, you know, you should get into real estate.
You know, you should get into

Speaker 2 flipping houses because, you know, you have, you know, you'll do really well in it. And it goes in one year after the other year

Speaker 2 for the most part. I wasn't really thinking about it because I'm in my music zone, but then you got Mr.
Avon's, you know, lessons always running through my head. So I said, oh, okay, okay.

Speaker 2 So one day I went with him to a closing, and on this particular deal, he made $300,000.

Speaker 2 You know,

Speaker 2 I'm like, what just happened? He didn't rob nobody. He didn't have to, like, in music, like, for you to make that money, like, so many stars have to line up at the same time.

Speaker 2 I mean, and it's totally out of your control. You know what I'm saying? Like,

Speaker 2 but this, no, you, it's a little bit more,

Speaker 2 you can kind of ensure things happen. And I'm like, what just happened? You know, so after that, you know, I kept, I was, it's like, you know, going up to his house.

Speaker 2 Like, so he kind of explained to me and what flipping that, the concept of it.

Speaker 2 And the, the.

Speaker 2 way to do it was, I guess, left to your own individual formula to create.

Speaker 2 But I found that I had, I did, in fact, have a unique uh way to do it because i was in the music business and in the music business a lot of my contemporaries you know some years we make a ton of money and then the next year we might not make the same amount of money but some guys are still spending like the year before you know and that's how you get into financial trouble so hey if you're in trouble out let me do a short sale on your house you know what i'm saying and i'll make sure you make some money too and everybody's happy.

Speaker 2 And then, also, with music, a lot of guys get divorced,

Speaker 2 and a lot of times, so one of two things happen when they get divorced: one, they have to sell the house, and then two,

Speaker 2 the wife gets the house, and in that situation, she's going to need to sell at some point because without the husband, chances are she can't handle the overhead that comes with the house.

Speaker 2 It's just a matter of time, you know what I'm saying? So, I was interjecting myself into those situations and became known as a person that could help you in those situations.

Speaker 2 And that started me off and running and not just like, you know, small houses, you know, like big houses and big divorces and big this, you know. Yeah, that started me in a game.

Speaker 2 And then once, you know, you you

Speaker 2 get comfortable with it, sure yourself.

Speaker 2 And then I started doing you know three houses at a time then five houses at a time you know once you build a team but it was a lot because I

Speaker 2 never was the person to pick up a hammer I didn't know anything about that world so I felt that that's one way that I can get taken advantage of so thankfully there were YouTube

Speaker 2 I would kind of create my scope of work to watch on YouTube everything that needed to be done so I could communicate clearly with people on what needed to be done, how long it would take, how much it would cost, what materials were needed.

Speaker 2 And I could tell if somebody was on the point based upon what I see on YouTube. And it took a while until I, you know, built my team.

Speaker 2 But once I got that, you know, we were on the popping pad.

Speaker 1 That's what's up. That's what's up.

Speaker 4 Hi, Morgan Freeman here.

Speaker 6 I want to talk to you about a serious rare heart condition called ATTR cardiac amyloidosis or ATTR-CM.

Speaker 4 Now I don't have the condition myself but if you're living with ATTR-CM it's important to know about treatment options like Atruvia also known as Acoramidis because you have the power of choice when it comes to treatment.

Speaker 11 Atruvia is an old medicine used to treat adults with ATTR-CM to reduce death and hospitalization due to heart issues.

Speaker 14 Tell your doctor if you're pregnant, plan to become pregnant, or are breastfeeding and about the medications you take.

Speaker 16 The most common side effects were mild and included diarrhea and abdominal pain.

Speaker 18 If you have ATTRCM, talk to your cardiologist about Atrubia or visit Atruby.com.

Speaker 19 That's ATT-R-U-B-Y.com to learn more.

Speaker 20 It's time to get busy living.

Speaker 1 Man, so, Rich, all MIC Unplugged, you know, we talk about our because,

Speaker 1 our purpose, that thing that drives us that's deeper than your why, right? Like your why might be your kids, but your because is the reason that your kids are your why, right?

Speaker 1 And so for me, my because is simple. It's a promise, right? Like when I was 10, I made a promise to my mom.
When I had kids and married, I made promises to my spouse.

Speaker 1 I made promises to my kids, right? And so my because

Speaker 1 is to always fulfill promises because I never want to let someone down, right? Like when people depend on you, you never want to let them down.

Speaker 1 So every day, I make sure I'm fulfilling the promises and keeping the promises that I said I was going to do, right? Now, does it happen every day?

Speaker 1 No, but like, I make sure that that's the focal point of the things that I do. So, for the listeners and viewers, man, like, I'd love to know what is riches because

Speaker 2 I think my because

Speaker 2 is to balance the books, and let me explain that. I feel that in my life, I've been blessed with so much love,

Speaker 2 support, and teachings. You know, like

Speaker 2 I'm not going to say that, like, hey, I'm a super smart person. Just get this.
I've been tutored. I've been mentored.
I've been helped so much that allowed me to do these things.

Speaker 2 There's so many people that poured into me. It's not even funny.

Speaker 2 And so my whole thing of balancing the books is make sure that I'm able to do the same thing, you know, do the same thing for my kids that would, that my parents did for me, which was a lot.

Speaker 2 Do the same thing for random people done that have done for me, you know, like it's

Speaker 2 so much.

Speaker 2 So, man, my life is like, it seemed random at the time, but now, you know, hindsight is 2020, I could see that I was moved into certain positions to meet certain people to get certain things.

Speaker 2 And, you know, when something, let's say, doesn't go right or something like that, it's

Speaker 2 it's not, I'm never like upset about, let's say,

Speaker 2 if I lose money on trying something on a venture or something like that. It's more of disappointing all the people who poured into me, not being able to do right with what they gave me, you know.

Speaker 2 But I, I'm so blessed with, with those people.

Speaker 2 So, kind of balancing the books, you know, and in order for me to balance the books, I have to, you know, have the quote-unquote success or the resources to do that, you know.

Speaker 2 So, yeah, you know, my parents gave me a great experience as a kid, so I want my children to have the same thing.

Speaker 2 My parents, you know, when I first made the decision I wanted to get into the music thing, my parents really weren't messed with me because I used to flip-flop from idea to idea.

Speaker 2 But once they saw, once I was able to prove to them that this was it, they came through big time. And by helping me with like, you know, equipment, like I, you know, one of, I'll give you an example.

Speaker 2 I had this one machine, SB1200, which was the machine at the time, but it was just one machine. I needed more.

Speaker 2 So one day my father went in to get a lotto ticket and he came out and I'm like, man, why'd you get that loud ticket? I'm your lotto ticket. You know, I just started hitting him in the head.

Speaker 2 And two of my brothers were with me and they joined in and started hitting him in the head too on my behalf.

Speaker 2 And he hit him in the head so hard he took me to uh Sandmatch, which is like the guitar center in New York.

Speaker 2 And he said, He said, Get whatever you need to compete, don't worry about the price, get whatever you need to compete.

Speaker 2 And man, it felt like Christmas, man. It was Christmas.
We came home, my mother was like, What the hell? You know what I'm saying? Because

Speaker 2 you know, I came with all this stuff spent, all this money I'm sure wasn't in their budget.

Speaker 1 Yeah,

Speaker 2 but a you know,

Speaker 2 him doing that, and then maybe about it was like a month later that I got with Bad Boy and I was able to recoup that.

Speaker 2 But him pouring into my vision, my dream like that, it's like, so I have to be able to pour into my children's vision.

Speaker 1 Yeah.

Speaker 2 I want to do that. I want to help.
I just want to be a resource for people to help.

Speaker 2 so I can balance the books because I'm not, this is not me. Me being here all of these records is not me at all.
I'm telling you, it's a collection of people that have poured into me, you know.

Speaker 2 So I just want to be able to

Speaker 2 balance the book. So that's my

Speaker 2 whole thing.

Speaker 1 I love that, man. I love that.
And I know that you live that too. Like, for those that are listening or watching, like, those aren't just words from Rich.

Speaker 1 He really lives that so much so.

Speaker 1 You know, Rich, we've been talking a little offline and you were telling me, you know, one of the things that I don't want to say is surprising you, but this niche that you have, and I'm sure it's coming from your heart, is helping senior citizens with real estate and how to navigate where they're at now, too.

Speaker 1 So I'd love for you to take just a few moments and talk about that passion that you, again, as you've been saying throughout the day, you just kind of, it just happened, right?

Speaker 2 Like you didn't go seek it. It just happened.
Right. So that just happened as well, you know?

Speaker 2 So what, you know, when flipping houses, of course, I have my music niche, but that, you know, like I'm trying to do multiple deals. So I'm doing all types of marketing.

Speaker 2 And one of the marketing that worked, one piece marketing that worked at the time really good for me was bandit signs. And I put

Speaker 2 bandit signs near hospitals or just major intersections. And one day I got a call from this woman.
And her name is Miss Babbette. Her name was Miss Babbette.
And she was

Speaker 2 a 75-year-old Jewish woman. And I went and met with her.
She wanted to sell her house. And we worked out a great price.
We're ready to go.

Speaker 2 Then, you know, I do my little research, and she doesn't own the house, right?

Speaker 2 And the reason why she doesn't own the house is because it's in, it's her mother's house, and her mother had just died maybe four or five months ago at this point.

Speaker 2 So I was like, okay, well, she had a brother who died. And so I'm like, okay, you just have to become the administrator and all that stuff.
Seemed like an easy process. I set it up.

Speaker 2 And during this process, instead of it taking a few months, it ended up taking two years, right?

Speaker 2 Two years. And during this time, this woman would call me and she would ask me to take her to the supermarket, take her

Speaker 2 different,

Speaker 2 you know, small things. But the deal that we worked out was so good i'm taking it to the supermarket

Speaker 2 it's not a problem i'm having somebody deliver something it's not a problem

Speaker 2 so through that you know we got to talk many times and just have good conversations and and one day she called me and she was like rich what is taking so long i want to sell this house she's like my friend um

Speaker 2 uh let's change the name to protect the uh the innocent uh let's say my friend john doesn't believe me me that I'm going to sell the house. You know, I keep telling him to sell the house.

Speaker 2 I was like, your friend John. So I was like, well, let me meet this friend, John, right?

Speaker 2 Because it sounded, you know, I asked her a few questions. He's like, he's in his late 50s.
And I just, she's under my care. You know what I'm saying?

Speaker 2 Like, even though we're doing a deal, I'm seeing she doesn't have a lot of family. And I'm just hearing this.
I want to see, make sure that he's not taking care of her.

Speaker 2 And I met him and, you know, they were friends and he was actually, he had a whole family, you know, and she was friends with the whole family, I guess, but she had given them some money or something like that.

Speaker 2 And, you know, when what I realized is that when an older person is connected with somebody, it's like you can't, there's nothing that I can necessarily do, but keep an eye out.

Speaker 2 on what's going on and try to make sure everything is on point. So I would kind of just make sure that i would be involved a little bit more and that that family ended up moving in with her

Speaker 2 so the process took like two years and what we found the out the problem was is that once she her mother died all right so the it was being held up by the nursing home the nursing home that her mother was in they wanted their money they were owed some money and they didn't believe that they would

Speaker 2 if she was the head of the state that they would get their money because once her mother died, she took out $300,000 from her mother's account. I said, Miss Betbette, what did you do with this money?

Speaker 2 She's like, oh, I had to, I went on a vacation. I had to buy a few things.
I'm like, you know, that money, $300,000 just don't disappear.

Speaker 2 So I'm thinking maybe she hid it in the walls or something, you know. Yeah.
But, or maybe she gave it to her friends.

Speaker 2 We don't know. So once

Speaker 2 she

Speaker 2 we got, I had to pledge payment. You know, I guaranteed the payment if I let her become the administrator.
And of course,

Speaker 2 yeah, I'm buying a house.

Speaker 2 I'll make sure they get the money. So once she becomes administrator, we go into our mom's safety deposit box.

Speaker 2 We find out the mother has like over a million dollars in bonds in the safety deposit box. Wow.
So she's happy. So I get them a new place.

Speaker 2 The family moves with her. They, you know, clearly kind of try to take advantage.

Speaker 2 But there's nothing I can't do except make sure that she has full control and that she's making decisions that she wants to do.

Speaker 2 So the day, no, maybe about a week after I get her the new place, maybe about three days before we're supposed to close on me purchasing the house, she goes into a coma, right?

Speaker 2 And she's just like, you know, they're like, yo, you know, call the family, you know, she ain't coming back.

Speaker 2 So I'm, you know, like, oh, because I invested lots of funds. But even beyond that, at this point, you know, I've gotten to know this woman and she's a friend.

Speaker 2 So, you know, I go to the hospital and they're like, you know, highly unlikely she comes out of this. So, but maybe about three weeks after, she comes out of the coma, right, miraculously.

Speaker 2 So I'm like, wow, you know, during this time, the family that she took in, you know, they are trying to become the administrators of the estate to take control of the funds and everything like that.

Speaker 2 And

Speaker 2 so, when she comes back, she's like, you know, I want to sell you the house. You know, she's real, like, you know, we're really tight, you know.
Yeah.

Speaker 2 And we set up to do to do the closing in the hospital. Our attorney's going to come to the hospital, everything.
And the day before that happened, she goes back into a coma. Wow.

Speaker 2 She comes out and

Speaker 2 I say to her, I say, look, you know, I say, if you're coming back to sell me this house, you know, don't worry about me. I'll be all right.
You know, do what you got to do.

Speaker 2 You know, like, go on whatever path you have to go on, you know.

Speaker 2 And then the next day she passed, right?

Speaker 2 So that family, like I said, they're trying to get the estate. But what was real cool is

Speaker 2 I remembered all of those times that we spoke and she was telling me she had a brother who had two daughters that she hasn't spoken to in 30 years, you know.

Speaker 2 And I remember her telling me, you know,

Speaker 2 about them. So I hired a private investigator and I found them.
Wow. And so what that did was that stopped the friends from getting the estate.
Now I was in her niece's

Speaker 2 family. And they

Speaker 2 agreed to honor the contract that she signed. And still, I was able to purchase the house.
And they were able to get that money. And it was kept in front, you know, within the family.

Speaker 2 So I said, wow, man, I was

Speaker 2 inexperienced.

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Speaker 2 And then, you know, I also started working with another senior from a sign. This is all from Bandit Signs because seniors are old school.
They're not on the internet. They're not,

Speaker 2 you know, like that. So if they see, sell house, I need to sell a house, you know.
So this woman, she was

Speaker 2 older and she felt that like one of her tenants was like, you know, taking advantage of her. Like maybe, so she had all these problems with the house.

Speaker 2 The town told her to get out of the house and she wanted to just rid herself of the situation. So

Speaker 2 I'm looking at everything and I'm like, well, the best way to do it is a short sell. But she was an older woman who's proud that she makes all the payments.
And I'm like, you can't live here.

Speaker 2 You can't so stop making these payments, you know?

Speaker 2 And I had to get her kids involved because one thing I don't ever like to work with seniors by themselves. Like I wouldn't work with children by themselves.

Speaker 2 You know, I want families to be involved'cause I'm not gonna take advantage of it. I want them to know that as well.
You know, it's just the family thing.

Speaker 2 And we were able to get her out of that situation and I took care of all of the liens and all of that stuff and

Speaker 2 was able to get the house. But a lot of times that that happens where they get fines for certain things, violations, they don't understand how to take care of it.

Speaker 2 And then sometimes, you know, the family just, it's time for them to downsize and go to like an

Speaker 2 assisted living facility or something like that. So a lot of times I would help facilitate that,

Speaker 2 find a place, and do all of that work to get them in a place and then, you know, sell the house and, you know, do all of that stuff. So I became, I guess, just by

Speaker 2 accident or by my way of marketing, the old school marketing, that I would end up working with a lot of seniors.

Speaker 2 So I kind of created a system to help them, help them understand with their level of understanding.

Speaker 2 And what I mean by that is not that they're stupid or anything, but instead of having everything online, which we do,

Speaker 2 but have some stuff on paper. They need to touch and feel things and kind of

Speaker 2 have the patience to explain the process and

Speaker 2 really make moves within their best interest. So I give you an example.
One lady called me.

Speaker 2 She wanted to get rid of her house. She had like a lot of stairs.
It was like one of them townhouses kind of things.

Speaker 2 It was a bunch of stairs and she felt that she wasn't going to be able to do the stairs for much longer.

Speaker 2 But she had, you know, she was almost done paying it off. Yeah.
And, you know, now rents anywhere are just super high. Yeah.

Speaker 2 And, you know, I was like, look,

Speaker 2 you have to stay here. Let's, you know, I'll help you.

Speaker 2 Shoot, I'll even front the cash and you can pay me back monthly to get you one of them elevator things just because there's if the money you get from selling this house,

Speaker 2 you know, even if we sell this to somebody for retail, in today's rent, it's going to last you, you know, maybe three years, you know,

Speaker 2 and then you're done.

Speaker 2 You know, she was like in her late 60s. I'm like, you know, you still have a lot more life to live, you know, and you need to be flexible with what you can do when you need to do it.

Speaker 2 And right now, you know, a mortgage was like a mortgage and maintenance, maybe like $1,400. You're not going to get that anywhere, not even in senior housing, which is backed up forever.

Speaker 2 So, you know, and I just felt like, all right, you got to stay here. What do you need to do to stay here? You know, so once I,

Speaker 2 you know, I said, wow, man, I got to get, you know, some information out there to

Speaker 2 let them understand because

Speaker 2 I understand she wants a place that, you know, condos she lives in an elevator, but with that, you can't control the expenses yeah you know like you can within a home that you have you know

Speaker 2 so

Speaker 2 sometimes they they need to stay or sometimes you know but it's

Speaker 2 that has become a way for me to a find find leads that nobody wants to deal with yeah because a lot of people don't have patience or don't have the

Speaker 2 i don't want to take the time to deal with that you know but it's also become a way for me to then balance the books and help out because that's how I would want to be treated or how I would want my parents treated and you know you you gotta push it forward so I'm happy that I'm able to do that and help that community specifically you know and I'm glad that I don't I'm in a position where you know I'm not

Speaker 2 desperate for dollars where you know I have to take every deal or every situation has to become a deal for me where I can truly put the situation and people first and see what's the best route for everyone involved.

Speaker 1 The book balancer himself.

Speaker 1 Rich, man, I appreciate you so much, man. You blessed us with some time today, dropped some wisdom and some knowledge.
One of the people I've looked up to for a long time.

Speaker 1 So I'm honored to have you on here, man. Like, this has been a bucket list for me.
So I appreciate you, brother.

Speaker 2 Well, thanks for having me. And for all of the people that listen to your show that are in their flip, the beginning of their flipping career or in the middle, you know, I just want to tell you that

Speaker 2 referrals are real. So always treat people good.
Always do the best thing in a situation.

Speaker 2 Because even if the deal can't work and you do what's best for the the seller's situation, they will spread the word.

Speaker 2 Because everybody knows somebody that's in trouble, and a personal referral is a hundred times more powerful than any letter you can send or any

Speaker 2 type of advertising that you can have. That is something else that it guarantees deals, you know.
So, I would say,

Speaker 2 you know, at the beginning of your flipping career,

Speaker 2 look

Speaker 2 at how you can help more people, and the deals will come. Period.
Do

Speaker 1 I tell salespeople that all the time? Referrals are the shortest sales cycle you'll ever have. The absolute shortest sales cycle you'll ever have.
So I support that a thousand percent.

Speaker 1 Rich, man, where can people follow and find you? We'll make sure we have all this in the descriptions and show notes.

Speaker 2 Oh, man, you can definitely find me on Instagram at Rich Younglord at like a genius. I mean, at Instagram off, you know, Facebook, but also you can check out likeagenius.com, you where I kind of

Speaker 2 give a bunch of tips for flipping and stuff like that.

Speaker 2 And if you have seniors that need any help for any reason, you can email me directly at rich at like a genius.io. And so hit me up.
And if there's any way I can help any of you guys

Speaker 2 move forward, be successful, you know, please, please give me more opportunities to help and balance the books.

Speaker 1 I love love that, man. I love that so much.
Thank you again, Rich. And for all the listeners and viewers, remember, your because

Speaker 1 is your superpower. Go unleash it.

Speaker 3 Thank you for tuning in to McUnplug. Keep pushing your limits, embracing your purpose, and chasing greatness.
Until next time, stay unstoppable.