438: No Such Thing As A Candyfloss Blimp
Visit nosuchthingasafish.com for news about live shows, merchandise and more episodes. Join Club Fish for ad-free episodes and exclusive bonus content at nosuchthingasafish.com/apple or nosuchthingasafish.com/patreon
Listen and follow along
Transcript
When disaster takes control of your life, ServePro helps you take it back.
Serve Pro shows up faster to any size disaster to make things right, starting with a single call, that's all.
Because the number one name in cleanup and restoration has the scale and the expertise to get you back up to speed quicker than you ever thought possible.
So, whenever never thought this would happen actually happens, ServePro's got you.
Call 1-800-SERVPRO or visit ServePro.com today to help make it like it never even happened.
Love espresso, drip coffee, and cold brew?
With the Ninjalux Cafe, if you can crave it, you can brew it.
Espresso, balanced.
Drip coffee, rich.
Cold brew, in a flash.
With barista assist technology, you brew with no stress and no guesswork.
And make perfect silky microfoam hands-free from dairy or plant-based milks.
Bring the coffee house home and unlock your favorites with the Ninjalux Cafe.
Hi, guys.
Before we start this week's episode of Fish, we have a few exciting announcements to make.
Announcement number one is that we, no such thing as a fish, are going on tour.
We are going to be going around Scotland.
We've got four dates in Scotland at the end of August and the start of September.
We're going to Cardiff.
We're also playing a gig in London.
Now, the London gig is sold out in the room, but it's also streaming online.
So, effectively, if you live anywhere in the world and you're listening to this, you can access a fish gig, especially if you live in Scotland, to a certain extent if you live in Cardiff, and also if you live anywhere else.
You can get a ticket by going to no such thingasafish.com slash live.
All the information is up there.
Yes, it is.
Information item number two is, if anything, even more exciting than that, because Chief Gnome, our big boss, the man who created us in our current form, Mr.
John Lloyd, all-round comedy legend, he also has a live show that is going to the Edinburgh Festival and it looks to be absolutely fantastic.
It's called Do You Know Who I Am?
If you don't know who John Lloyd is, then I don't know where you've been, but he is the man behind all the great comedies really of the 80s and 90s from Black Adder, Spitting Image, the news quiz, not the nine o'clock news, QI obviously.
Episode 17 of No Such Thing as a Fish.
I think that's the one he's most proud of, yes.
So the show format is you go, you ask him absolutely anything you want to ask him from the meaning.
of life to his fingernail cutting regimen.
So go to the Edinburgh Fringe website and check check out how to get tickets for that.
It's on from the 5th to the 15th of August.
And the final bit of information is that we have a special guest today on No Such Thing as a Fish.
The guest is a really exciting person.
He is none other than Malcolm Gladwell.
We're sure you've heard of Malcolm, and if not, maybe you've heard of the Time 100 Most Influential People list, which he's been on, which might well be a first for us.
He's a brilliant writer and broadcaster.
He's written fabulous books like The Tipping Point and Blink.
He's got a new book out called The Bomber Mafia.
And if you're a podcast listener, which you probably are listening to this, he also hosts the fabulous Revisionist History, which looks at overlooked and misunderstood things in that classic Gladwellian way.
This was so much fun to record.
We really hope you enjoy listening to it.
Check out Malcolm's other things, as above.
Okay, on with the show.
On with the podcast.
Hello and welcome to another episode of No Such Thing as a Fish, a weekly podcast coming to you from the QI offices in Covent Garden.
My name is Dan Schreiber.
I am sitting here with Anna Tushinski, Andrew Hunter Murray, and our very special guest.
It's Malcolm Gladwell.
And once again, we have gathered around the microphones with our four favorite facts from the last seven days.
And in no particular order, here we go.
Starting with fact number one, and that is Malcolm.
My favorite fact is that no one has any clear idea about what growing up with a smartphone does.
So we, I got into this because I was doing an episode of my podcast, Religious History, on what I called magic wand experiments.
Okay.
Which is the experiment you would do if you could wave a magic wand, right?
If suspend all laws of nature and practical and ethical.
So I called up this friend of mine and I said, who is a psychologist, and I said, what's your magic wand?
And he said, oh, I want to divide, let's say, a a thousand or two thousand children at birth.
And
one group, group one, gets a Blackberry for the first 25 years of their life.
Actually, he wanted to do for the first 50 years.
And group two gets an iPhone.
And I said, Well, why would you want to do that?
And he said, Well, because we just don't know what an iPhone does, which I find incredible.
I find that just
an astonishing fact.
It wasn't that he was invested in Blackberries and has been very disappointed.
So, the Blackberry is just your phone and email.
So, we're it's clear that
doesn't affect your life in any dramatic way, right?
And the iPhone is all the other stuff.
Well, if you go through the literature, he's like, you'll discover that there is no consensus or even understanding of what all that other stuff
does to a child.
So he gave me an example.
Suppose we were all
six years old, and we're sitting around a table, and I, or eight years old, and I say something deeply offensive to Anna.
Anna has many options.
But she can express her displeasure directly to me in one form or another.
Yell at me, cut me down sarcastically, punch me, ignore me.
All very enticing.
You've met Anna before.
Yeah, yeah, yeah.
I got a sense.
And all of these are deeply effective ways of educating me about the consequences of my actions.
Now, suppose me and Anna are on our iPhones, and I say the exact same thing, only it's a text.
Yes.
So the only way Anna can respond now is with another text.
So she used to have an enormous repertoire of potentially powerful and instructive responses to my provocation.
Now all she has is a text.
So let's replace the enormous repertoire of powerfully instructive responses over the course of 25 years just with texts.
The question is, what happens to Malcolm?
Does Malcolm...
Do I just become oblivious?
Do I just keep being offensive?
Do I never learn the consequences of my answer?
Yes, right.
If I accompany my text with some really angry emojis, I think it might
nothing is as instructive as the things I have mentioned.
Now, it may be that it doesn't matter.
It also may be that it's hugely consequential.
We have no idea.
Right.
When will we find out?
Is it going to be like a future presidential election where they're simply on their phones texting each other podiums?
Like, is it going to be decades before any kind of research can come out about it?
Well, you have to study it.
It feels like we must must know a bit.
We've had 10 years.
Well, there's someone I can text to look into this.
There's no control.
I think that's the...
There's no control.
Yeah, and that's the control.
We do know.
So we know some things that are worrisome.
We know that levels of depression and mental illness are higher among adolescents now than they've ever been in measured history.
So is that something to do with technology?
Maybe.
We don't know.
It certainly is a kind of prod to think that this might be an important subject.
It's terrifying researching this fact.
It is.
It really is.
And you know, the most telling thing, I suppose, so far is the response of Silicon Valley and basically all the people at the top of tech who now have turned against it and who discouraged their children from having screen time.
The schools don't have iPads and
Silicon Valley schools, yeah,
so many of them regret doing what they did.
I think the guy who invented Infinite Scroll, Azer Raskin, I think, he says he regrets it more than anything else in his life.
He said it led to dire consequences.
Right.
Who did he invent, sorry?
The Infinite Scroll.
So before he got, he got annoyed when he was about 22 at the fact on Google Google, you have to click next page when you get to the bottom.
And he said, wouldn't it be great if you could just go on and on?
And now he says he understands the importance of that stop.
I've never considered that that was the pre- I was thinking when you said you invented it.
I was thinking what came before Infinite Scroll.
And of course, that was it.
And I'm now wondering what my all-time record of how many tweets I have scrolled through at once is.
Because there must have been a day where I did more than I scrolled through, more than I'd ever done before.
But if I had to click at the end of 10 tweets, I had to make a conscious choice.
Yes.
you want to see another 10 of these?
On his tombstone,
let's make scrolling finite again.
Is he just sick of talking about it?
Because I think a lot of these people regret it just because everyone keeps requesting interviews about it.
I spoke to a guy, there can't be that many interview requests for the guy who eventually tweets.
No offense to him.
I mean, that's clearly a big adventure, but you know, I bet it comes up
a lot more than anything from every guy.
It's how he's introduced.
I wonder if he does he introduce himself Like when he meets someone in a coffee shop?
He keeps talking until he stops.
That's how he pays tribute to himself.
Yeah, yeah.
No, he is.
He compares it to.
He says there's a study where people are given bowls of soup and told to eat as much as they want, and then some of the bowls refill constantly from underneath, and some of them don't, and they have to put refills in.
And the people who have the bowls that are refilled constantly, the magic bowls, eat 70% more soup, and they don't even know that they've done it.
So it's this like really subconscious, addictive thing.
Wow.
So he says it's like it's like the fairy tale, you know, with the,
where you have an infinite, what's that one, where you have an infinite number of, you reach in the bag and as always, corporate gold coins.
That was presented to us as children as
a kind of triumphant story.
In fact, it's a tragic story.
Yes, exactly.
It is, it ruins.
This is the fairy tale version of Infinite Scroll.
Yeah, that's true.
Another of those guys, Justin Rosenstein, who helped invent the like button.
And
he only helped invent.
invent, I don't think he's the sole inventor, but you know, he's part of the team in there.
Yeah.
He has now turned off all notifications on his phone.
Yeah, because when you install a new app, it often comes with notifications pre included, doesn't it?
And you have to go into the settings and then turn it off.
And that.
Tim Hofford wrote a column recently.
He changed over his phone at some point, and all the notification settings were left on, and he got to live as if he had had them on, you know, all the way from buying the phone in the first place.
And just a constant stream of notifications, jingles, bells, whistles, updates.
Oh, what?
If every single one is.
Every single app on his phone had the notifications now on.
Yeah.
And it was a constant noise.
The other interesting thing you can do is turn off the colour on your phone.
Have you done this?
No.
Yeah, black and white.
Go black and white.
What?
It's a similar kind of detox.
I've tried that.
Yeah.
God, that's great.
It's very good.
One thing I used to get, which I don't anymore, is that thing of phantom phone vibration.
It's like phantom limb pain.
Yeah, exactly, exactly, but it's phantom phone.
Have you never had this?
Never heard this.
This is the
strangest.
It's really wow.
Okay.
You know, you get the buzz, you think, oh, great.
Finally,
someone has texted me or needs me in some way.
And he's turned on every notification on his phone app and still nothing.
He's still dead.
Yeah, no, it's a very strange sensation.
Well, if it's any consolation to anyone, there have obviously been kind of preliminary studies.
It's hard to know that much at the moment.
But this looked at data from 72,000 people between the ages of 10 and 80,
and it asked them how much time they spent on social media.
So, this was like specifically about if social media makes you unhappy.
And then it asked how satisfied they were with their lives, which I don't know how 10-year-olds answer that question, but they did.
And it basically found that there was a Goldilocks effect.
So, most people, if they're using these things moderately, if they're using social media moderately, they're pretty much okay.
People who are using it way, way, way too much, they're at the far end, that end, they tend to be, you know, have much more anxiety, more unhappiness.
But also, people who are at the other end, same thing.
You know, if people aren't really using social media at all, like me, in fact, that's why I'm so chronically depressed all the time,
then they're also more likely to be unhappy, which makes sense.
If you're in...
Really?
Well, if you're in your teenage years, then that's how all your friends are communicating.
And then you're kind of excluded from it.
There was a very good Washington Post piece about parents who restrict their kids from having phones.
And it's a really weird piece, because I think it's meant to be be about how phones are bad for teenagers and it's great to restrict them.
But all the kids interviewed say it's horrible.
I can't communicate with my friends.
I don't know what kind of plans they're making.
There are a lot of conversations at school which spring from things that I don't know about because I'm not on any of the chats.
I think I read the same piece.
I think they were a bit more equivocal.
They said they could see a couple of advantages to it as well.
At the end of the piece, it rounded up with one of the girls saying, Yeah, I guess it'll be okay.
I won't regret it.
But you can't do it in isolation.
Yeah.
So So the real question is, if your entire school didn't have a phone,
your entire friend circle and your family, how would your life be different?
Yeah.
So you can't, but if you're turning these children who don't use their phones into pariahs, of course you have to.
Yeah, exactly.
But they don't even have a phone.
I know.
Well, we're stuck.
We're trapped, aren't we?
That's why my friend wanted to do this experiment.
He wanted to take entire towns and make them smartphone-free zones and see what happens.
That was a fun idea.
Okay, if if you're listening and you live in a small town or a village and you think you'd all be up for it,
contact us.
We'll pass it on to Malcolm.
We'll pass it on to his friend and we'll get it going.
Okay, well, I did find one other thing which I quite like.
This is about injuries that mobile phone users suffer.
So this is actual, you know, measurable physical harm suffered.
Injuries experienced by mobile phone users due to their phones have soared over the last 20 years, obviously, because 20 years ago, people didn't have nearly as many phones.
But between 1998 and 2017, apparently 76,000 Americans were injured in some way by their phones.
60% of younger people said they dropped their phone on their own face while lying down and looking at it.
Oh, yeah, that happened.
Okay, two.
Yes, it's
and the other thing is, um, sometimes children will have a phone dropped on them by their parents.
You could be injured by that.
Oh, yeah.
What how heavy are these phones?
Well, I guess the j child could be a small a small child, a b a a big old 1980s style car phone.
Yeah, yeah, yeah.
yeah.
Okay, it might be not that.
Yeah.
Yeah, but it's, you know,
there's peril there.
Were there injuries in earlier generations from books being dropped on children's heads?
I mean,
I need a control here.
Printing presses.
You know, big fat Grimm's fairy tales absolutely dropped on a three-year-old's head.
When disaster takes control of your life, ServePro helps you take it back.
ServePro shows up faster to any size disaster to make things right, starting with a single call, that's all.
Because the number one name in cleanup and restoration has the scale and the expertise to get you back up to speed quicker than you ever thought possible.
So whenever never thought this would happen actually happens, ServePro's got you.
Call 1-800-SERVPRO or visit ServePro.com today to help make it like it never even happened.
When you think about businesses that are selling through the roof, sure, you think about a great product, a cool brand, and brilliant marketing.
But an often overlooked secret is actually the businesses behind the business making selling simple.
For millions of businesses, that business is Shopify.
Nobody does selling better than Shopify.
They're the home of the number one checkout on the planet and the not-so-secret, ShopPay, that boosts conversions up to 50%,
meaning way less carts going abandoned and way more sales happening.
Businesses that sell more sell on Shopify.
Upgrade your business and get the same checkout all birds and skims use.
Sign up for your $1 per month trial period at shopify.com slash start selling.
All lowercase.
Go to shopify.com slash start selling to upgrade your selling today.
Shopify.com slash start selling.
Okay, it is time for fact number two, and that is Andy.
My fact is that in 1931, the USA launched an aircraft carrier which itself could fly.
Great stuff.
Was it transported inside another bigger flying aircraft carrier?
Aircraft carrier.
Oh, wow, like a Russian doll.
Sadly, it was not.
No, that was a more Soviet thing, the Matroshka
aircraft carrier, which did, yeah, yeah, yeah.
So this was an airship which the US Navy launched in 1931.
It was called the USS Akron, and it was an airship.
So that's a ship with a rigid frame, so blimps, uh, tails-like the Hindenburg, if you were picturing it slightly, right?
Yeah, yeah, it's an airship, yeah, yeah.
Oh, yeah, sorry, when you went for the description, I was just cutting out the middleman there.
Yeah, yeah.
Oh, I should also say where I got the fact: I've been listening to a podcast called Black Box Down, which is great.
It's all about aviation, uh, mishaps, and catastrophes, and everything in between.
Uh, and so the Akron was this airship, and it was
enormous, and it launched in 1931, crashed in 1933.
And the main selling feature of it, the thing the Navy were interested in, was that it was designed to be able to carry small fighter planes.
There were these planes called Sparrow Hawks, which were, I think, small, I think they were biplanes.
But anyway, it could fit in at least three of them, and it was going to be redesigned so it could fit in five.
And the idea was that the USS Akron would fly overhead, lower a little hook from which the fighter plane is dangling, just retract the hook, plane flies off and you know launches three of these planes and then they fly back snag onto the hook once again Wow, and are retracted into the belly of the airship Do you think you have to be really good at those fairground games where you hook a duck onto a
precise maneuver did it work
It so it worked that it could deploy these planes.
I think the hook facility did work but the the I mean, there's a reason we're not using all these now, basically, which is that the airships obviously went very far out of fashion.
This lasted two years before it crashed, and it killed over 70 people, including one of the main advocates for airship development and expansion.
But it was the airship bit that didn't work.
We all know, you know, the airships had a bit of a rough ride, but the actual aircraft carrier element was quite good.
Yeah.
That's what we were doing.
I mean, it worked.
I'm struck by the fact that
the chief proponent for airships dies in the
destruction of the airship as a kind of model for dealing with bad inventors.
It's the captain goes goes down with a ship model of
the
still make ships after he's gone.
There's a famous Dick Gregory joke.
Oh, yeah.
I'm now obsessed with Dick Gregory.
Are you?
I am.
He's amazing.
He's such an extraordinary character.
He talks about when he was in the army, he lost his rifle and they charged him $85.
He said, I had no idea they were going to charge me.
Now I know why the captain goes down with a ship.
That's great.
It's like the Segway guy, isn't isn't it?
Yeah.
That's the modern day, you know, the guy who invented the Segway went over a cliff on his Segway, didn't he?
Sorry, I thought, well, was it the inventor or the head of one of the big Segway companies?
I don't think it was the actual inventor.
Oh, was it not?
I always thought it was the company.
God,
I was mishearing the word Segway.
I really thought you were going to say that we had, you know, an inventor of the Segway.
The conversational Segway.
Yeah, yeah, yeah.
Yeah, yeah, yeah.
Shakespeare, actually.
Who died halfway through trying to change a topic?
He was impaled on a tangent.
So just one other thing about the Akron, one of the other features it had, and this wasn't unique to it, this was actually a thing that had been invented a couple of decades before on other airships.
It had a spy basket.
I don't know if you guys read about this, but
it's an observation basket that hangs beneath the body of the airship.
And the principle was...
As you're flying your airship, you want to be observing the ground, but discreetly.
Airships are obviously huge.
So the idea was you'd hide the airship in a cloud, lower the spy basket on a cable
for several hundred meters in some cases, and there is someone sitting in the spy basket who watches the ground, can radio back up,
tell the airship itself where to go, or whether they're nearing the target or whatever.
Fun.
And the Akron had one of these, and it was a disaster.
It was tested once with sandbags in it instead of a person.
Well, no wonder it was a disaster.
What can sandbags tell you?
it was so unstable this um little observation basket that it started swaying in the wind on this great long cable right it swayed so much that it swayed up to the equator level of the entire airship
so you know thank god no one was actually in it because it was
oh that would be fun that would be like that ride at theme parks on the boat
absolutely yeah it would have really really um
i'm more fascinated that they were hiding in clouds because i know what is the speed of a cloud like you'd have to maintain the speed right?
So you don't pop out on the other side.
But also, yeah, go with the cloud, is it?
The cloud might not be flying towards your bombing target.
Exactly.
Well, we have to bomb somewhere different today.
Clouds again, you know.
It only works in over-cloudy areas, too, right?
So you're
just military operations in northern Europe, in
parts of the...
Here's the thing, though.
Manchester,
you really can't do the south of England that much.
Why not just disguise the blimp as a cloud?
Why not just
say that?
Candy floss.
And then there's your fairground, right?
This brings up, speaking of impaling myself on a tangent.
Why do the internet people call the place where they store all your most valuable knowledge and data the cloud?
Of all of the metaphors, this is the worst.
Oh, you're right.
Yes.
A cloud is a flighty thing.
Planes fly through them all the time.
Clouds are routinely violated by any other thing in the air.
They're totally ephemeral.
They are totally ephemeral.
That's the thing.
We're going to call it a cloud.
They're all around the table.
They're saying, what's the metaphor we want for the safe place we put your data?
The one.
Somebody says...
A bank?
No.
Someone says, who now regrets that?
Who is now among the group?
Who's like, oh my God, I called it the cloud.
He's giving me a cheese.
I should have called it the paper bag like I wanted to.
Not involved.
I mean, it's just unbelievable.
You're so right.
They're flimsy.
They've got negative connotations.
They're very temporary.
No one likes them.
No one says, you know, thank God it's a cloudy day.
I was looking a bit at military planes generally
and sort of air squadrons.
And I don't think we've talked about the Soviet night witches ever on this show.
Okay, but I don't think so.
Do you guys know about these?
They were an all-female air squadron in World War II.
And they,
I think it was one woman who,
you know, sort of pitched to the Soviet government and said, look,
let us fly us in planes.
They flew these incredibly light planes.
So they were made to fly very, very low.
So it's quite dangerous.
They were made of just plywood and canvas.
They had to be so light.
So they couldn't have any armor.
They couldn't have any parachutes, anything like that.
These women literally just took a map and a compass up in these planes.
And the key, and the reason they had to be so light was because they could stall.
stall, I think, quite a long way from their target and sort of drift close to the target, which meant that they were very quiet.
Wow.
But what are they?
Sorry, are they fighter planes?
Are they bomber planes?
Bomber planes, yeah.
Couldn't be a bomber plane if they're incredibly light.
Yeah, I mean, not letting them have a parachute, but they're also.
You're right, they did carry bombs, so there was some weight.
The parachute, I'm afraid, is just kind of
close to the edge.
Very light bombs.
Could one bomb fewer and give me a parachute?
Would that be bombs made of feathers and completely harmless bombs, actually?
I know they do they dropped 23,000 tons of bombs in the war.
The weird thing is, their name, the Night Witches.
As far as I can tell, and all the sources, even back to the time, say this,
they were named the Night Witches by the Germans, the Nachter Hexen.
And apparently, they named them that because of the sound they made.
Because they were so quiet, they just sounded whooshing like a broomstick.
So apparently, we are to believe that they weren't actually called the Night Witches because of their gender.
That's complete coincidence.
Isn't that weird?
Come on, that's like when Jay-Z said in 99 problems that a bitch ain't one was about his dog.
Like, it's
not familiar with that.
Well, you know, I got 99 problems with that.
No, I know the line, but I just haven't.
He came out and said, no, it's not about women, it's about my dog.
Sure, Jay-Z.
I guess the difference between Jay-Z and the Nazis here is that it does make sense, because the Nazis couldn't see into the plane, so how would they have known that there were women flying them?
But the Nazis call them night wages.
Yeah, they named them for the sounds they made swooping over.
And they had to wear, they also have been so uncomfortable.
They had to wear men's clothes because they didn't have any sort of pilot clothes for women.
Apparently they tore up their bedding and stuffed it into the shoes they wore so they would fit.
Oh, wow.
Yeah.
Sounds like...
I mean, it's hard enough driving a car in Wellington boots, but...
Well, firstly, okay, we have to ask about that because...
You know, if you're trying to drive a sensitive instrument in not very comfortable shoes, I'm surprised they managed to get anything done.
True.
And when did you last drive your car in Welly's?
Because I feel like...
I love it.
The one detail in this story that you're drawn to is the fact that they didn't have comfortable shoes I would imagine in the in the list of problems these women have flying over enemy territory
in flimsy canvas airplanes
it's the size of their
chance of being killed gruesomely first problem big shoe second problem
I don't actually do understand that because you know when you're meant to have a bigger problem but you can only focus on the fact you've got a stone in your shoe or something and that dominates your attention.
I'm very familiar with the sense of having much bigger problems, but actually only able to focus on the fact that this one little thing is wrong as a distraction method.
When I was doing the bottom off,
the book that I am,
one of the things that I was struck by all over again is what these pilots went through in the Second World War.
It's just
in retrospect, completely unbelievable.
What we asked them to do.
What do you mean, the danger?
Well, the dangerous danger.
But don't you say the shoes they had to wear?
You take a 20-year-old kid, you put him through X number of months of training, you fly him over to, if he's an American, fly him over to Europe, and he goes on these missions where statistically the chance of you surviving your term, your tour, is zero.
They know the death rates, right?
And you're up at 20,000 feet where it's freezing cold, and these planes are not pressurized or heated, or you're, you know, the the bombardier is sitting in this little thing that's exposed to and German fighters are coming at I mean it's just like that they all didn't have PTSD is astonishing to me.
I mean yeah and then you you do you do your you do a 12-hour whatever mission over Germany you fly back to some freezing cold you know unheated airbase in somewhere in the south of England you get four hours of sleep and then you do it again yeah yeah and you keep doing it for like we I mean it's just like it just seemed insane to me that this yeah yeah this is what we west I mean maybe maybe only a 20-year-old would put up with that kind of
stuff.
Yeah, maybe that was the reason.
But planes, the importance that planes had, particularly in World War II, it's pretty staggering.
So, at one point during 1939 to 1945, Ally factories were building 633,000 aircraft in that time.
So, they were pumping them out at 288 aircraft per day.
And this was a time where they were just trying to work out
how do we come up with a new kind of plane that's going to just be the game changer in this war so in this period as well 250 new designs were all tested built and flown just to see whether or not they could get one over on the enemy and it was one plane in particular which was the p-51 mustang which was the absolute game changer during war uh when that was designed and started flying the americans started flying that in over germany that was the moment where basically the germans realized they were going to lose the war gering said himself he said when i saw the mustangs over berlin I knew the jig was up.
Goering did not say the phrase, the jig was up.
He didn't.
He wouldn't have known the phrase, the jig is up.
He did.
He said, not oh spaghetti old.
He really did.
You had me going right until he said that.
He had a quirky turn of phrase.
Clearly.
And speaking of Goering, in World War II, he's a visitor.
Once again, peeling ourselves on a tin.
You had a quid for every time you'd said that, Anna.
He's the only person I know about.
One of the RAF raids in World War II was specifically for the intention of interrupting one of his speeches.
So it wasn't necessary to do any bombing or anything.
This is in 1943, and it was a huge speech in Berlin to commemorate 10 years of Hitler being in power.
And Goehm was going to make this big keynote speech.
And the plan was to fly a bunch of mosquitoes through the clouds above, really, really near to their microphones, so that basically, while the speech was being broadcast, it would pick up the sound of the RAF sort of attacking the city.
That's kind of genius.
It's clever, isn't it?
And it works.
So clever.
Mosquitoes, unbelievable planes, we should say they were made of plywood and they were made largely by carpenters in England.
Yeah, yeah.
That's actually what pissed him off so much.
When this happened and they had to cut off his speech because they thought this sounds really bad now, he's shouting over invasion.
You know, he said something like, I can't believe these bloody Brits have got seven carpenters and they've pieced these planes together out of some trees and we can't do anything like it.
But yeah.
Did he say anything about the jig and where he thought it might be?
Again, the jig is up.
Looks like a Scooby-Doo.
Stop trying to make the jig work.
I read this other thing as well, just going back to psychology of the pilots that were being used.
There was a series of spy planes.
This is in the 60s, this is a bit later.
The Blackbird, which we've spoken about before on the show, and the A-12.
These were all like
high-flying spy planes that they really, really didn't tell many people about.
And there's a rumor that went around, which quite a few historians have substantiated and said was true: is that during the interview process, they would only hire pilots who were married so that they had a reason to come back because
they had a bunch of defectors at this point.
This is a very positive attitude towards marriage right now.
I was going to say,
you could have easily spun it the other way.
Exactly.
Okay, it is time for fact number three, and that is my fact.
My fact this week is that there is a marathon in New York that takes so long to complete, runners can go through up to 20 pairs of shoes while they're trying to run it.
And they're all too big for them, aren't they?
They're all stuffed with vegetables.
All they can think about, yeah.
This is an amazing thing.
And you're, Malcolm, you're a New Yorker, so I wonder if you had ever heard of that.
I have, yeah.
And you're a runner.
And a runner.
And a runner.
So the self-transcendence 3100 mile race.
It's a race that goes around a single block in New York.
So in total, if you ran around this block distance, it's 0.54 miles, right?
But to complete this marathon, you need to run around this block 5,649 times.
You've got 52 days in which to complete it, and runners will start at 6 a.m.
and they'll run all the way through to midnight.
They'll do an average of 59 kilometers, 59 and a half kilometers per day.
And if you manage to complete what is the longest certified marathon in the world, you get an amazing prize, which is usually either a DVD or a t-shirt.
Sometimes a small trade.
What DVD?
Depends on the movie.
Yeah, this is incredible.
Malcolm, have you ever been tempted to do that?
Is that a question?
Have you been to the route?
Because it's just one block in
Queens.
It is in Queens.
Yes, that's right.
A lot of strange things happen in Queens.
That chief among them.
It's lunacy, let's be clear.
Even the normal marathon is lunacy.
Right.
I've never done a marathon.
Have you done a marathon?
I would never.
It's nuts.
I mean, there's no part of it.
Some random Greek, you know, thousands of years ago, completes this distance, dies.
Dies.
And then that, so we've seized on this as the kind of ultimate running experience.
Yeah.
It's just everything about marathoning strikes me.
I mean, I'm a very, very serious runner, and I just find it incomprehensible that anyone other than a kind of elite runner would ever even attempt it.
So when you say you're a serious runner do you do short distance?
I run normal.
I run, you know, if I race I run 5Ks or 10 K's or miles.
Yeah.
But the idea of going out there for hours on end, inevitably injuring myself while preparing for it and sacrificing huge parts of my life so I can go for 20 mile runs on the weekend.
You know, it just like...
Yeah, it's very interesting.
Because
I don't really run very much, but I do think of running as a progression towards the marathon, which I have stopped at a very early point in.
As in I don't I'm not making any more progress towards a marathon with in the distances I go.
But you think of the marathon as the end goal.
Sort of.
Yeah, as in, oh, you do a 5k and then you do a 10k run and then eventually you'll do a marathon.
Or you run 3,000 miles around a single block in New York.
It is insane.
It's not like they shut it because I've been in New York when there's a marathon on and obviously, like anywhere else, they shut the city roads down.
They have all sorts of people cheering on the sides.
These people just have to do it every day around the airport.
Is someone checking them?
I think so, yeah.
But it's a very low-key, there's basically a trestle table where the you know the race headquarters is.
Yeah, and I think it's just a couple of people.
I don't know if they check the actual laps or if they're tagged or how long has it lasted?
52 days, so yeah, a couple of months.
So, someone has to sit there
from
six, from first thing in the morning to midnight.
Yeah, they're the real hero of the story,
how many pairs of trousers did they go?
Yeah, yeah.
I bet they've watched that DVD a bunch at a time, right?
I find that person more interested in the person doing the running.
Yeah.
Who is this person who can be convinced to take that job?
This is preposterous.
You're right.
Interview that guy.
You're so right.
Do they ask them whether they're happily married?
This is an extension of the saying.
Only married men can take this job.
They want to get away from the family for 52 days.
It is, I think you need to sort of, you need an ultra-running CV even to enter the race.
Really?
They don't just take any schlub who says, who turns up and says, I reckon I could do it.
Because I can easily see, if I was ever a good enough runner to even consider entering this, I can see it getting a bit later.
You know, like you miss a day.
You think, oh, I'll catch up later.
It's fine.
I've got 50 days to do it.
How hard can it be to just, you know.
Yeah, yeah.
My running friends and I have something we call the Kipchogi number.
Kipchogi being the world's greatest American.
The Kipchogi number is how
long you could run with Kipchogi if Kipchogi was running at world record pace.
Oh, cool.
So everyone has, everyone in the world has a Kipchogi number.
Your Kipchogi number may be
two feet.
Right?
It's, it's always, the rule about Kipchogi numbers is they are shorter than you think.
How long do you know what your Kipchogi number is?
My Kipchogi number is pro if I'm very fit, is probably 1,200 meters.
That's decent.
I wish I had written this down related to this.
So there's the 5K park run, which I think is 5K, which is a huge thing here.
Many hundreds of thousands of people have done done it now.
And I think they looked at how many people over 5K in the park run at their pace would have beaten Kipchogi running his marathon pace.
So he was running that speed for 26 miles per year.
Yeah, but everyone.
Okay, yeah, yeah.
And I think it's like fewer than 100 people are over that amount
over that distance.
Yeah, seriously.
You'd be very good to even keep up with Kip Chogi.
He's good.
He's better than this one.
It's this thing.
It's not.
Because I was watching the marathon yesterday at the World Championships.
You see these guys on the television, and because they're all running at the same pace, there's an illusion that they're not running that fast.
Right, yeah.
But you have to understand, like, if you actually see them in person, it is astonishing.
So, you know, they're running at 445-mile pace for 26 consecutive miles.
So, all this is to say, I don't lack respect for the
achievement.
I just think trying to do it is,
if you're not an adservoir professional, is it I'd always find it amazing how many people they get to do the marathon each year.
There are so many thousands of people who are up for this.
I know.
Very difficult.
Very degree of masochism, yeah.
And probably not that good for you.
It's weird.
Again, it's like, you know, I was talking earlier about the Goldilocks, like for social media, you know, moderate use is good.
Similarly, studies seem to show that moderate exercise, very good for you, obviously.
Extreme exercise, like ultra-marathon running, doesn't seem to be that good for you.
It doesn't really confirm any more health benefits if you're running extremely long distances.
And people do have these unbelievable hallucinations.
They often collapse.
I think there was...
Standard marathons you're talking about.
Usually more like ultra-marathons.
So there was Jasmine Paris, remember?
She is a champion fell runner.
And she, anyway, she won the 2019 Montaigne spy race, which is a big up and down kind of mountains ultra-marathon.
And she saw lots of hallucinations and still, but still managed to win it and was expressing breast milk along the way, I think.
It's 268 miles.
And she had a newborn baby.
Where was the baby?
in.
The baby was being run alongside her by her partner, who actually deserves more credit.
Yeah, yeah, yeah.
That's amazing.
We should say about so this is this race is called the what is it called the self-transcendent self-transformation
there's your tip off right there
don't don't transcend yourself don't don't do it um so we should say the guy who oh yes it's founded in his name yeah three chimnoy yeah yeah so he was a he's a guru guru he's a guru yeah there are three chimnoy races around the world Yeah.
Yeah.
Yeah.
And he was extraordinary.
Yeah.
You read a bit about his life story.
So he expressed self-transcendence through fitness and as a result did all these amazing feats.
He lifted extraordinary weights and
he lifted planes, supposedly.
Yeah, I can see for a while.
He was the original aircraft carrier.
He was.
But it's really, like, the funniest thing he did was called Lifting Up the World with a Oneness Heart.
Okay, that's what it was called.
He went around the world bench pressing significant people who've contributed to human history.
So
he lifted 8,000 people around the world.
He lifted Nelson Mandela.
Wow.
Desmond Tutu, Billie Jean King, and then, I mean, it goes a bit like the list of Susan Sarindon.
Oh, come on.
That's a good idea.
Eddie Murphy.
Eddie Murphy.
Eddie Murphy.
Eddie Murphy.
Yoco Odo.
Ravi Shankar.
Several heads of state.
Richard Gere.
Sting.
Jesse Jackson.
He's a wrestler, former wrestler.
He's a biggie.
Jeff Goldblum.
Goldbloom got a lift.
Goldbloom got a lift.
It just feels like a weird thing to do.
What a really strange club of people to get together.
But one time he lifted a Republican and a Democrat at the same time.
Yeah.
Yeah.
Just to express peace.
Yeah.
Is actually.
Yeah.
That's cross-party.
Cross-party.
Where was he from?
He was from India, I want to say.
I think he was.
Yeah.
He worked for the Indian consulate, certainly, when he was, and that's why he moved to America.
So he moved there in 1964.
And yeah, he was just an extraordinary, as you say, kind of fitness character
with huge fan base.
Can I just quickly mention, I saw a photo of you, a sort of a younger college version of you doing a run on your blog.
And you were doing an attempt at the four-minute mile, basically, or at least you were running a mile and you got a number that was close to it.
It was high school, early days of high school, and
I was running the 1500 meters, yes, but I was nowhere close to a four-minute mile, which is a grown-up activity.
I think I ran a 4-0-something, 1,500 meters.
Oh, really?
Very different.
But that's still, you got 4-0-something.
405.
And the 1,500 meters.
Yeah, I was 14.
Yeah, that's pretty cool.
I peaked as a runner at 14.
Which amazes me to this day when I think of the idea that there was something I could do at 14 which I can't do, which I could do better than at any other point in my life.
If only someone had told you then, so you could appreciate it.
Or stop.
Or stop or give up, yeah.
That's right.
Yeah.
We've never mentioned Cliff Young.
Cliff Young.
Long, he must have known Australian hero, Cliff Young.
So he ran the Sydney to Melbourne Ultra Marathon in its inaugural year, which was 1983.
Sydney to Melbourne.
Yep, it's 875 kilometres.
Wow.
And it ran.
We travelled that journey and we flew.
We did.
Well, we had to get from one tour date to the other quite quickly, so it wouldn't have been practical, actually, for us to run it.
Otherwise, we would have.
But anyway, so 1983, it's inaugurated.
The world's top runners go and say they'll try doing this run.
They've all got the training plan.
They've tried running those distances before.
And basically, all the pros have established that you run 18 hours a day and you sleep for six hours a day.
And you'll do it in, I think, you know, five, six, seven days, depending on how fast you go.
And so they all turn up.
And this guy turns up who's a 61-year-old farmer called Cliff Young.
And he's wearing his his Wellington boots and he's wearing like farming overalls.
And just before he starts, he puts on the first ever pair of running shoes he's ever owned.
And he took out his teeth because
they rattled when he ran.
This is so Australian, right?
And he put on his hat with the cork hanging down from it
and he started.
No, he started shuffling along incredibly slowly and everyone like left him in their dust completely.
Super slowly.
But he didn't sleep.
And he had a different strategy.
He was a sheep farmer and he had 2,000 acres of land.
And he used to have to run across this land for days on end sometimes, herding the sheep, chasing the sheep.
And he thought, well, I don't need to sleep.
When I run that three, four days, I don't sleep.
I'm just going to not sleep.
And eventually, day two, day three, started overtaking them.
Are you sure?
Are you sure you're not just telling us the hare and the fox story?
This is all hating a bit easier.
This is all this whole Cliff Young, the tortoise, the pet tortoise.
I've been rocking down.
No, it was incredible.
Does he win?
He wins the race.
He beats the nearest competitor by 10 hours.
He's way, way, way ahead, 61 years old.
And now everyone does it his way by sort of sleeping maybe one hour a night and shuffling.
He's like, you know what he's like?
He's like,
do you remember David Burkhoff?
David Berkhoff, he's the Cliff Young of the Backstroke.
Oh, really?
So you're in the backstroke, you jump off, you dive into the water, and then you surface, and you go,
right?
Burkhoff realizes, oh, actually, it's faster to swim underwater than on top.
So Berkhoff starts, dives in, and he doesn't surface until two-thirds of the way.
Yeah.
And he breaks the world record, and they eventually ban him.
Oh my God, it does feel like cheesy.
He's Cliff Young, though.
He realizes that there's a flaw
in the way people are.
Yeah, yeah, yeah.
Hang on, can I just talk about about David Berkhoff?
So, you said that was backstroke, right?
Backstroke.
So, are you allowed to do another stroke underwater?
No, I could be wrong here.
I think you do a dolphin kick.
You do the dolphin kick, yeah, onto the dolphin kick.
And you're allowed to be on your front, aren't you?
But you're allowed to be on your front.
You're not doing backstroke because you're backstroke.
No, no, no backstroke is you start in the water and you go back, go back.
Yeah, so he just stays underwater doing a dolphin kick.
Upside down.
Sorry, I got it.
I got it.
And services later.
It's called the Burkhoff Blastoff.
That's amazing.
He's kind of quicker.
I feel like I'd be really slow at that.
Why is it quicker?
I've never understood why it's quicker.
I don't know anything about swimming.
Because you can't do it with your arms, can you?
The up and down maneuvering must take a lot of the speed out of your forwards push.
Yeah, but it's doing the dolphin kick is faster than doing the backstroke.
What's the point of the backstroke?
Yeah, yeah.
So we do the backstroke to move more slowly through the water.
Is that what we do?
Well, yeah, so it's like butterfly.
What's the point of that?
So he basically made the sport unwatchable because you're just watching him.
He did.
Although it's very thrilling to see when he surfaces.
So you're waiting, it turns it into a suspense film.
Yeah.
So you watch it and you can't see anything.
It's just like the surface of the water is unruffled.
And we just see these strange things going on.
And all of a sudden, Burkoff.
As a child, I was obsessed with Burkhoff.
He is this really brilliant guy.
But I just keep thinking he's going to do it again.
You know what I mean?
Like, maybe he's an anesthesiologist and he's going to realize, wait a minute, right?
We don't have to keep them under for, you know, five minutes, keep them under for two hours.
You know, very burcoffey and...
He doesn't give you your prescription as a doctor until you're in the car park going back to your car.
And then he says, take two of these dates.
Don't you want to be inside Berkhoff's brain?
Yeah, Berkhoff's brain.
Yeah.
Yeah.
It's so funny.
Here's what I love about Berkhoff and Cliff-Young.
It is that thousands of people do this thing, and it never occurs to them to tinker with that particular thing.
So, on the ultra marathon, they're doing everything in their power to compete and train.
It never occurs to them, oh, what if I just slept?
I know, it's amazing, isn't it?
They're all like in lockstep.
Do they wake each other up before Cliff Young came along?
It's like, ready to go now?
Like, yeah, yeah, they're in a race.
In a race, yeah.
It seems crazy.
Yeah, I know.
It makes you think how many things are we taking for granted where we could be smashing it in life because there's an obvious loophole.
God, you know,
what a terrifying point.
I could be way better at podcasting if I never slept.
For instance.
Yeah.
Maybe.
Or worse.
We'll tune in next week and find out how Anna's experiment went.
When you think about businesses that are selling through the roof, sure, you think about a great product, a cool brand, and brilliant marketing.
But an often overlooked secret is actually the businesses behind the business making selling simple.
For millions of businesses, that business is Shopify.
Nobody does selling better than Shopify.
They're the home of the number one checkout on the planet and the not-so-secret, ShopPay, that boosts conversions up to 50%,
meaning way less carts going abandoned and way more sales happening.
Businesses that sell more sell on Shopify.
Upgrade your business and get the same checkout all birds and skims use.
Sign up for your $1 per month trial period at shopify.com/slash start selling, all lowercase.
Go to shopify.com/slash start selling to upgrade your selling today.
Shopify.com slash start selling.
As a mom, you know your home is where your family learns to love, where your little kids learn who they are, and where your bigger kids remember who they were.
It's where dreams are born and come to life.
Your home deserves a spotlight, and Everlights makes that happen.
Everlights is your permanent external lighting expert.
With Everlights, your home can become a princess castle, a summer oasis, or celebration of even the littlest wins.
And with Everlight's limited time 20% off deal, you'll be the hero of your home and your checkbook.
Let's give your home some color with Everlights.
Go to myeverlights.com to get a free quote today.
Okay, it is time for our final fact of the show, and that is Anna.
My fact this week is that given the choice, most people would prefer to win $10 million
rather than $100 billion.
Right?
And so let's see here, guys.
I'm going to ask you all.
Yeah.
So, this was
a University of Bath research, and it's published in Nature, and it asks 8,000 people across 33 countries, so it's quite comprehensive.
And basically, it said, imagine your ideal life, and then consider how much money you want to lead that ideal life.
And then you've got a lottery that you can enter.
And
you've got a bunch of lotteries, and you're probably going to win it.
and you've either got a lottery where the jackpot is $10,000 so it's all American dollars but they adjusted it for currencies in the countries $10,000 and then it increased by multiples of 10.
So you can win 10,000 100,000 million 10 million and the highest was 100 billion what would you guys go for?
100 billion.
Okay you're just straight up 100 bill yeah Malcolm.
I totally agree I 10 million.
You're gonna go 10 million.
Really?
There you go.
The last thing you want to do is win $100 billion.
That is like a nightmare scenario.
Why?
Do you understand what would happen?
Listen, if I had that money, I'd sue you if you ever spoke to me like that in that tone, I guess.
Every single part of your life gets more complicated by 1,000%.
Look at Elon Musk.
He's having a great time accusing people of things and lying.
He can't walk down the street.
That's true.
But you can't do that if you're.
But he's digging his regard.
He's digging his own tunnel, so he won't need to go on the street.
He'll be parachuted through a vacuum tube along under the street.
We can say with 100% certainty that you would be profoundly unhappy for a variety of reasons.
One of the main ones is that the proliferation of decisions that you would have to make would overwhelm you.
So, with money,
this is the cost of wealth, right?
The hidden cost of wealth is that for most people, the decision about whether to do an activity is whether I can, would I afford it?
When you have money, all of a sudden, cans turn into wants, right?
Do I want to do that?
Do I want to do that is a much more complicated decision.
Yeah, humans take choice.
It's too much.
It's an endless choice.
So you now have every decision in your life that used to be a can has now turned into a want, right?
So you are paralyzed.
Right now, you're going to have lunch after this place, right?
Yeah.
You're not going to go and have lunch at Claridge's, are you?
No.
No.
Why?
Well, for a number of reasons.
But one is you don't want to trek all the way over there.
Two, there's no point to spending 80 pounds on lunch.
And three, why do you want to hang out with those people?
Right?
Those are your reasons.
Okay.
I have given you $150 billion.
I've removed, you have a driver now.
Yeah.
Not only can you go to Claridge's, you can go to the airport and get in your plane and fly to.
You can have lunch in Paris if you want.
Do you want to have lunch in Paris?
Yeah.
Do you want to
go on and on and on?
It spiraled out of control.
And then you got to like.
That's great.
You're really going to struggle to get done to give an inch.
Oh, actually, are you trying to put me off it?
It's a nightmare.
I've picked the most kind of
anodyne choice that you would have today, where to have lunch.
And now I've given you an infinite set of options just because you have 100 billion.
Yeah.
So you can't even...
Lunch has now become a cognitive burden of the size.
No, but we've even talked.
There's a million other things that are going to happen today.
We We've been talking about it.
Every single one of them has now been multiplied times thousands.
But I just want to use it specifically for eBay auctions where I can just make sure I set the limit at 100 billion and never lose my auction.
The size of the Dick Gregory memorabilia market is going to go wildly out of proportion.
If you collect, say, do you like to collect things?
Yes, I do like that.
I have now removed 100% of the joy of collecting things.
There's no longer any kind of thing.
That's a very good point.
You no longer have to make any decision.
You can just buy everything.
Yeah.
Oh Oh my god, you wouldn't treasure any of all that crap you have that no sane person would treasure anyway.
You wouldn't, because you could buy infinite quantities of it.
No, no, no, but it is really interesting.
What would you do, Andy Sorry, since we got the others?
Can I split the difference and go 100 million?
That's very unusual.
So interestingly, in this study, it really peaks at 10 million.
So
most people ask for 10 million or below.
There are some countries, like I think Russia and India, where the majority choose $1 million or less.
But I was looking at the graph and it peaks at 10 million.
And then there are quite a lot of people who still choose 100 billion, although not majority.
So it ranges between 8% of people in China to 39% of people in Indonesia choose 100 billion.
But between 10 million and 100 billion, it's hardly anyone.
I guess because 10 million seems to me like, like Malcolm's saying, like a kind of reasonable amount where you could live a really nice night.
It's an incredible house and travel and see the world.
Yeah, yeah, yeah.
Whereas, and actually, 100 million is a life-deforming, like a substantially deforming amount of money.
All of your friends had 100 million, too.
Yeah,
every relationship you have.
This is it, once again,
is this appeal to you?
Dan is
unfazed quite a lot.
I'm trying to get out of this hill.
You're not a bug.
What would Anna do, by the way?
What would you do?
What would you do?
Well, what I find is always difficult with these is that the temptation is to say, I'll have it all so that you can just give it all away.
But then that's quite an arrogant, probably Western thing to think that I know better where to give give money than governments or Bill Gates or whatever.
But I'd be tempted to do it.
I would spend all the money traveling the world lifting people I chose to be significant.
That's what I would do.
Because with 100 billion, you can lift anyone in the world.
Yeah.
What do you mean, just pick at your special?
I'm going to turn you into the president of East Timor or something.
No, no, I mean, literally, like Sri Chimnoy.
I just travel around the world.
You just lift sorry.
You're just picking people up.
Tribute Act.
Street Chimnoy tribute.
Let's do 8001.
So lots of studies about the psychology of wealth.
And
so one of them, which I quite liked, is would you go public if you won the lottery?
And again, I think I know what you're going to say, Malcolm.
Disaster.
Yeah, disaster.
Absolutely.
Well, public opinion is definitely in time with that.
Only 2% of people say they would make public the fact they'd won.
But he invariably, here's the problem.
You can't not go public because every one of your choices is conspicuous at 100 billion.
So something would be idling downstairs, right, with a driver.
You're not taking the tube with $100 billion downstairs.
You have not,
this is driving me nuts.
You've not confronted the lunacy of your position yet.
You're not even here.
Wait, let me ask you a question.
Yeah, yeah.
Are you enjoying this right now?
I love this.
You enjoy your job.
Yeah.
And you enjoy your...
You've enjoyed this afternoon, this taping session.
Yeah, yeah.
I mean, this man's going to give it a test.
And have you enjoyed, you enjoyed your cup of coffee?
I did.
All of that's gone.
You have $100 billion.
You don't do this job anymore.
The more you're kidding me.
Dan is in the 59%, 59% of people, right?
2% said they'd go public.
59% of people said they would remain anonymous and not even tell their friends.
And Dan thinks he's in this group of people.
Next time I turn up outside Dan's house, there's a gold-plated Masamaraki outside, which Dan denies anything to do with him.
I'm just going to saving.
I would hire a replacement me to just take over this life, be the Dan Shriver, and I would go be Mr.
Billionaire.
Well, we should definitely do that.
Sorry,
We've neglected the single biggest drawback to having a hundred million and that is you have to hang out without a billionaire's.
Oh my god.
There's no way you have to.
That's true.
That's true.
That is a nightmare.
That is a nightmare.
They're the only ones who understand you I suppose.
So yeah.
There's one county, I believe it's in Wyoming or Montana, which has more billionaires than any other
where they all live.
Okay.
And they all have their personal offices there, which are their charities.
No one else can afford to live there, right?
Because they've priced out everyone who serves the billionaire.
So everyone who has to serve the billionaire has to drive like massive distances across one
county.
And they all have these charitable offices.
But of course, who are you spending your charitable dollars on if there's only billionaires in the city?
It's this sort of endless, it's this absurd existence that they live in this one.
And
that's where we'll find you.
This is another survey, another YouGov survey, which tests a famous rap lyric.
Do you think it is or is not true that the more money you have, the more problems you have?
12% said it is true that more money, more problems.
60% say it's false that more money, more problems.
Well, it's U-shaped.
It's not a linear relationship, it's a U-shaped relationship.
It's the Goldilocks thing.
Studies tend to show, don't they, that after a certain amount of wealth, then your happiness starts to decline again.
I think the global average is it's about 70 grand, 70,000 US dollars for like emotional well-being, and then it's 95% of the world.
Sorry, is that income or wealth or is it?
It's income, sorry, so per year, salary, yes.
But in terms of like life satisfaction or life evaluation, it's about 95.
So
people feel prouder, I suppose, if they earn a little bit more, even though they'll be happy day to day with a bit less.
So, what do you want?
Do you want to be proud of how much you earn, or do you want to live a nice life?
But either way, it's not very bad.
You know what Dad's going to answer the list, though?
Malcovitch is staring me down,
waiting for my answer.
Poor misguided fool.
There was a really fun study done by a guy called Paul Piff, who looks into the effects of wealth on people and looks into how it actually kind of makes us meaner if we get richer.
He sent researchers to hide in a bush in California and look at cars that went by and then judge how expensive they are.
And then there's a researcher further up the road, I think, who is just crossing a zebra crossing back and forth.
And in California, you legally have to stop for people to cross a zebra crossing, like like here and he clocks the types of car and then whether they stopped for the pedestrians and in the cheapest category of car every single car stopped to let the pedestrians across as you're supposed to in the most expensive category of car
how many would you think would stop and how many would drive past how many would stop out of the most expensive category yes 60
60 you're you're you're close it was 50 50.
50 of the most expensive cars just drive just break the law and drive straight over the zebra crossing well we know don't let the person cross the road.
We now know who's in that car.
I don't drive, so
in your fancy car.
We'll have a word with your chauffeur about that afterwards.
Yeah, mow him down.
Can I give you one more survey about how people react to wealth?
Yeah.
I really like this one because it's a great question to ask.
If you were accidentally paid 300 times more than your monthly salary, what would you be most likely to do?
Say something and return the money.
Say nothing but return the money if asked.
Try and immediately spend or move the money.
But stay in your job.
Yeah.
Or take the money and leave your job.
So,
I mean, open season.
Well, they're going to find out.
They're going to find out and then they're going to ask you to repay the money in three years' time when you've spent all the money, and that's the worst of all worlds.
I'll give you the status.
It's amazing.
62% of people said they'd say something and return the money.
20% of people said they'd say nothing but return the money if asked.
And then we get to the real optimists.
3% of people would take the money and leave the job.
They said they would try and do that.
2% of people said they would take the money, try and immediately spend or move it and also keep their job, which I just find so optimistic.
2% of people think they would get away with that.
That's nice, Rosy thinking.
The worst spy in American history was Aldrich Ames, CIA agent,
intelligence officer, who gave away the store to the Soviets, everything.
So, oh, when you say worst spy, you mean most effectively?
Who did the most damage to American interests?
Who was paid all this money?
He worked for the Soviets for like 10 years.
He's paid all of this money,
and he starts to live it up.
And he's on a.
All of his colleagues know how much he makes.
And he starts showing up.
He buys a Jaguar, and his wife wears a mink coat, and he has this fancy house, and he goes to these big.
And no one,
no one said it.
No one, it never, it didn't like click.
But the spice.
His option four, in other other words, is keep, spend the money, keep the drugs.
And like, somehow he thinks that, and he was right, no one noticed.
He gets caught in the end for some other complicated reason.
But the idea that he's like, oh, throwing around 20s.
Wow.
That's so funny.
And no one notices for years.
It gets ever more extravagant.
He's the only one in the parking lot of the CIA.
No one has a jaguar.
They're the government.
The CIA.
That's the funniest thing.
He started to wear these fancy European suits and like, it's the most hilarious stories.
He has a Cyrillic license plate on his car.
He trips into Russian accidentally all the time.
His colleagues just going, I must get better at saving.
I don't understand.
Okay, that's it.
That is all of our facts.
Thank you so much for listening.
If you'd like to get in contact with any of us about the things that we have said over the course of this podcast, we can be found on our Twitter accounts.
I'm on at Schreiberland.
Andy.
At Andrew Hunter M.
Malcolm, are you on social media?
I am.
I'm.
What am I?
I think I'm at Gladwell.
Probably.
At Gladwell, probably.
And Adda.
We've already established that you don't even know what it is.
No, but I'm familiar with email.
You can email podcast at qi.com.
Yep, or you can go to our group account, which is at no such thing, or our website, no such thingasoffish.com.
Check out all of our previous episodes.
They are up there to be listened to.
We'll be back again next week with another episode.
We'll see you then.
Goodbye.