The Mindset That Creates Millionaires | Alex Morton | EP 84

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Find people in life that have what you want.

Yeah.

And then

study them, reverse engineer their success.

What did they do to get to this end result?

And then just go do it.

Like one of my things that I said in 2012, I said, if you say what people say and do what people do, eventually

you'll get what people have.

Yeah.

Like tell like, like,

that's what it is.

Yeah.

Like Kobe Bryant studied Michael Jordan.

Like, this is in sports.

This is in acting.

This is in entrepreneurship.

That's what I've done my entire, literally my entire career.

When I wanted to make, you know, 100 grand a year, I found people making 100 grand a year and

I followed suit.

What up, the entrepreneur DNA family?

We are back with a heater.

This is going to be fire.

if you are not where you want to be in life or in business my guest today will change that just in this episode my friend alex morton mindset is here what is up dog what's up dude good to see you man glad we finally could figure out the scheduling and get up in here make it happen dude if you guys are not following my friend right now you need to immediately this guy has made impact on hundreds of thousands, maybe millions of people across the entire globe.

Yeah.

76 countries.

I've spoken in front of over a million people and built businesses into the millions of people.

Yeah.

So, yeah.

Dude, you are something special.

And I'll tell you, I'm, I, I, I'm impressed with what you've been able to do at such a young age.

Thank you.

And I know you probably would think you're not young, but you still are, bro.

I got 30 years.

35, man.

I feel like I was 18 yesterday.

That's right.

But also, kudos to you, you know, Real Estate Empire.

This, this show has been top 10 forever.

Yeah.

You're questioning it, man.

So good to know you.

Yeah.

Fired up.

This is going to be fun.

New friendship.

This is, this is what it's all about.

Now, if you don't know him, again, go follow him, Alex Morton Mindset, but we're going to get into the mindset of things, right?

This show is called The Entrepreneur DNA.

Love it.

My first question to you right now, and you've made an impact on hundreds of thousands, spoke in front of millions of people.

What is that thing?

What is the DNA that is the difference between those that don't and those that do?

I really think it's desire.

I think you could take anybody in the insurance space, the real estate space, network marketing, direct sales, whatever it is, you can teach them how to open prospects, present the opportunity, close, onboarding, all the physical stuff.

Me and you can sit down with somebody for, you know, a day mastermind and be like, hey, this is A to Z, one to 100.

The difference between winners and everybody else, and it might sound cliche to a lot of people, but it really is desire.

And when you look at Think and Grow Rich, Napoleon Hill, chapter one, desire.

is the starting point of all achievement.

Not some achievement, it's all achievement because it's some at some point as an entrepreneur regardless of what the business or industry is you're gonna get hit with shitstorms challenges problems and the ones that have that burning desire to push through and prevail they're the ones that eventually win bro you couldn't have said it better so i have my five laws of success and i'd like i've given this to every single person sitting in that seat, right?

So the first law that I have is decide what you want and who you need to be to get it.

That's number one, because who you need to be to get it is seldom talked about.

Number two is then you got to commit to it.

Number three, take massive action.

Number four, be extremely uncomfortable.

Number five, remove your time expectation on the result you're trying to achieve.

You will be the next Tony Robbins.

You will have 60,000 people every freaking weekend.

You, I know that about you just because I've been around you this while, you know,

my point being is what you just said about desire, that's that number one.

What do you actually want

and who do you need to be to get it?

What are your thoughts about those five?

I love it.

It's right on point.

I mean, if you would ask me, hey, man, what's your five laws?

I'd probably say a lot of the same, a lot of the same because, you know, again, in today's world, especially with social media, all these podcasts, the mass media, the CNNs and the Foxes and the NBCs, a lot of people, they think they want certain things, but they really don't even want those things.

Yeah.

Because when I started as an entrepreneur building businesses, I thought everybody wanted to be a multimillionaire, but that's that's actually not true.

Yeah.

I go down to Mexico, I've been in Lagos, Nigeria, I've been in Cairo, Egypt, and they're thinking, Alex, an extra $1,000 a month changes our entire family's life, right?

So it's important to really know what it is you want.

You know, my mentor, Bob Proctor, one of the first things when we sat down, I was 21, I was making $400 a month.

He said, what do you really want?

And I started rattling off a bunch of stuff.

And he said, yeah, but what do you really want?

I feel like there's a lot of, oh, I want the cars and the watches and the lifestyle.

But underneath that, there's got to be deeper reasons why you're doing the things you're doing and really getting clear on what it is you actually

you actually want and then he talked about being uncomfortable dude it sucks sometimes bro it sucks a lot of the time shit sandwich i call it shit sandwiches yes yeah you've eaten them i've eaten them we've eaten more than most people can handle It sucks sometimes.

Yeah, I mean, I remember traveling, you know, the country, sleeping on Howard Johnson motels.

I remember one time, shittiest hotel ever.

like I slept with all my clothes on, socks and shoes, because there was like brown stuff all over the shower.

And I'm like, dude, I don't want to be, I don't want to have to stay here.

Like I want to get up here so at least we can go stay at a holiday in.

So yeah, that's the next level, right?

At some point, right?

But, you know, those five laws are incredible, man.

And that's, and all that lines up with a lot of the spiritual sides of success, too.

It goes back to you can teach people the physical fundamentals of building a business but the ones that like you were talking about you know bedros and you know the ed milets of the world it's it's it's they understand the spiritual side and the spiritual side it's it is your desire it is your thinking it is your emotional you know uh vibrational output into the ether into the universe like that's i think that is more important than teaching somebody how to you know learn the rebuttals well you mentioned bob proctor being one of your coaches and you were making 400 a month how did you get to have Bob Proctor?

God knows.

God.

At $400 a month.

I'm in my first direct sales company.

I hit $400 a month.

I was like the only young kid in the company and I was speaking well.

And the CEO is like, hey, we are in Arizona.

And he goes, hey, hop on my jet today.

I'm taking you to Raleigh, North Carolina.

I'm like, okay, this is insane, right?

I know you're on a private jet.

What?

Right.

So I'm there.

He brings me on stage in front of maybe, I don't know, 500 people.

Okay.

I tell my story.

My name's Alex.

I'm 21.

I'm from Ohio.

I went to, I go to Arizona State.

I got in this business and life's amazing now, blah, blah, blah.

I get off the stage.

I go to the water fountain outside the conference center.

And here comes this man.

I didn't know who he was.

Sure.

White hair,

full, full suit, always suited up.

Yeah, yeah, yeah.

And he comes up to me, and he literally just starts staring at me.

And I was like, yo, who's this guy?

And he looks at me and he said,

you can go very far in this business.

And he just walks away i go back in the room and i'm talking to like some of our team members like this this weird old guy came up to me and then like the next speaker they're like edifying him like he's you know the second coming of god yeah and he walks on stage and i'm like oh my god yeah so then we connected and thankfully his wife was a part of that company

he said if you work with my wife's young people that's it i'm gonna coach you for free and i was like dude and then we built a An exchange of value 10-year relationship.

He was texting me on his deathbed during COVID, right?

So that biggest blessing of mentorship ever, Bob Proctor.

You know, it's an exchange of value.

He saw something in you and said, you can help my wife change a lot of people's lives.

And obviously he being the GOAT, right?

And so

I think that is so impressive.

And this goes back to the energy you vibrate with.

And people get attracted to that.

Right.

I mean, you are irrefutable.

Like your energy when you walk into rooms and who you are and even your engagement right now, it vibrates so high, you're you're just going to naturally attract people right and a lot of people are going to say yeah but it's easy for alex look at his watch look where he's at today look at it what how much money he's made that's easy for him what do you tell the people that want to point to that and say oh

so you're completely wrong because the way it works it's be do and then have so when i was 21 I get started in business and I see physical, physically, I physically see people making 20, 30, 40, 50, 80,000 a month.

I no longer needed faith because I can see it.

I can hear it.

I can touch these people.

I needed to believe in myself, right?

And then what I teach the people I coach now,

you have to act as if, not fake it, not, you know, fake the whole lifestyle and fake the cars and fake the girls and fake.

Follow it on the credit cards and fake like money.

It's the only different thing.

Acting as if is saying, you know what?

Hey, Dar, what do you want?

I want $10,000 a month.

Awesome.

If you were making $10,000 a month right now,

how would you walk, talk, act, think, shake somebody's hand, eye contact, self-image, self-confidence?

When would you wake up?

When would you go to bed?

So what happens is, is the subconscious mind doesn't know the difference between real and imagination.

So when I got a hold of this information through Bob, and I started studying this stuff, I would go meet prospects in Scottsdale.

Yeah.

And they thought I was making $8,000 to $10,000 a month when I was making a couple hundred bucks a month.

Because how you held yourself?

Because I was talking about the vision.

And this is what we're doing.

We're changing the world, we're changing, you know, we're going to reprogram the youth's minds of America, sure, right, to get them out of this slave mentality from college, we're going to get them into the entrepreneurship world.

I'm making a couple hundred bucks a month, yeah.

But I was vibrating up here, and people were attracted to it, and they got started, and then it went, you know,

10 guys in a dorm room.

Two joined with me, one quit, one stayed.

Four years later, we had 96,000 people, customers in our organization.

Yeah, insane.

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That is an insane story.

As someone that's building communities, I've built a community.

I'm currently actively rebuilding a new community.

Those numbers are wild, what you can do in four years.

years.

That's another thing that I think I want to talk into is the fifth law to me is the expectation of when you achieve the result.

How many,

again, your story about the hotel is a perfect, how many people would go sleep in that damn hotel?

You know what I mean?

But they're not willing to stay in the game long enough to win the game.

Right.

In four years, you have 96,000 people.

Yeah.

Yeah.

Because listen, all the tests we go through, one day, you know, I tell people, your tests are going to be your testimony.

Like now, when I get on stages all over the world, I'm not talking about, oh, I have a Rolls-Royce and I live in

my neighbors, Birdman, and Damon John in Sunny Isles, Florida, because no one gives a shit about any of that stuff.

I'm like, yo, I was a broke college kid.

Yeah.

Right.

Everyone told me, everyone said, no, these things don't work.

It's bullshit.

It's a scam.

My own professors told me, Dr.

Feiler, macroeconomics professor, he goes, Alex, you will never make money in business unless you understand the fundamentals of the macroeconomics of this country because I got a D on some exam.

So

the point on the whole time situation is you don't know when that seed is going to turn into a bountiful harvest, right?

I have some people I work with, they didn't make money for two, three, four.

My business partner today, he's made tens of millions of dollars now.

Five years in a row working the business full time.

He never made six figures.

Wow.

And what if he were to quit?

Oh, expedition goes, well, I'm going going to go work at Wells Fargo Bank, whatever.

Yeah.

So people listen to this: real estate, insurance, direct sales, whatever it is you're doing.

Videographer.

That's right.

Keep putting in the work.

Yeah.

Keep believing in yourself.

Like, people, oh, yeah, believe, believe, believe.

Yeah, it's positive mindset bullshit.

It's not positive mindset bullshit.

By the way, buddy, everything in this studio began in the mind of somebody else.

That's right.

No doubt.

Cameras, computers, microphones, watches, shoes, everything begins in the mind.

You can't argue this because that's laws of the world.

Like that's like, come on.

That's science, right?

I mean, the reality is someone thought of it and they made this carpet, that chair, our watches, this TV, right?

Like it had to come from the thought.

Correct.

So it's like whatever your, whatever your goals are, you need to put it in your subconscious mind first, act as if you already have it.

You're already holding it physically.

And then you're going to attract the people, places, opportunities, mentors, relationships you need to take you where it is you want to go.

There's no doubt.

And don't worry about when you're going to get it.

Just keep going.

What stops people?

What is the biggest thing that is stopping people from taking that advice?

I mean, it's got to be fear.

Sure.

Fear of the unknown, fear of, I didn't even know that existed, but there's, there's people tell me, like, what if I make it?

What if I'm successful and make money?

And it took me, I'm like, okay, I, I get that though.

Yeah.

You know, oh, like, what if I actually do get there?

Like, what's life look like?

Or what if I don't get there?

What's life look?

It's like, listen, you can play these little, you know, movies in your mind all you want, but all you're doing is that time you're you're spending thinking about how scared you are and how fearful you are you could be putting that time into your daily methods of operation you need to be taking to actually creating your dream life i've heard there's three major fears in our world right and there's a lot of fears but there's fear of taking action like what if i fail which is the common one there is fear of doing it alone This is where the community, this is where the culture, this is where you and I thrive, right?

We can build 96,000 people in our organization, right?

And then this one I'm really impressed with.

My coach was saying, then there's fear of staying the same.

The people who have fear of staying the same, those are the people that can go achieve.

Because a lot of times they work out of fear of the stick versus fear of the carrot or wanting the carrot.

Right.

And I feel like I'm very much built that way too.

I am no, never sad, like the goalpost just keeps going down the different road.

There's never like, oh, I made it concept for

Um, because I never, I, I mean, I think God or whoever you want to believe in brought us here to be the best version of ourselves all the time,

every day, to keep growing, to keep challenging, right?

So I want to talk into those people, the people that are sitting there like, I'm tired of being broke-busted.

I'm tired of just being, right?

I'm tired of just existing.

Yeah.

I want you to speak to those people right now.

Like, what do they need to go do?

Well, first off, you need to find a right environment, community, a good center of people that also want to go to the next level, or even better, find someone or a group of guys or girls, right?

That have what you want.

Like Bob always told me, find people in life that have what you want.

Yeah.

And then study them, reverse engineer their success.

What did they do to get to this end result?

And then just go do it.

Like one of my things that I said in 2012, I said, if you say what people say and do what people do eventually

you'll get what people have yeah like tell like oh like that's what it is yeah like kobe bright studied michael jordan like this is in sports this is in acting this is in entrepreneurship that's what i've done my entire literally my entire career when i wanted to make you know a hundred grand a year i found people making a hundred grand a year and i i follow i followed suit then it was a hundred grand a month and then blah blah blah blah blah right kept scaling up because there's people already doing the things that me and you want to be doing there's people already doing the things that people watching this are already doing.

But you got to also find a real good vehicle.

You know, you can be charged up and motivated and inspired to listen to this podcast every single morning, but if you don't have an, I call it unlimited earning potential,

vehicle, company, opportunity, something, it's going to be tough, man.

Yeah, there's no doubt.

So you got to find, you know, maybe it's real estate, maybe it's direct sales,

something.

There's got to be something to where Alex and Justin can go produce certain results and reap certain amounts of money.

Wouldn't you say almost any vehicle, any vehicle, as long as you are an entrepreneur in that vehicle?

And I even say like a realtor's, like you might hang your license with EXP or KW in the realtor space.

Right.

I'm not a realtor, but it's still your business.

Yeah.

You still have the opportunity to have unlimited amount of income.

Right.

Yeah.

It doesn't matter.

My cousins are real estate agents in Miami.

They're seven figures a year as real estate agents.

Right.

So impossible.

And then there's even levels to that, right?

The Ryan Hurts Sorhance and all these people that you would even argue everyone on TV, we don't really know, but we're making some assumptions.

We got to meet Ryan at Clever Summit, right?

But I think that's what a lot of people have to understand.

Let's talk to the downside.

You and I have done a pretty good job branding ourselves.

Social media being a massive tool for people like you and me.

It also can be a really big negative for other people.

For sure.

Talk about that.

Well, people compare themselves yeah number one and what do they say comparison is the thief of all joy that's right so and i'm guilty of this too like sometimes i'll get pissed and agitated and my wife will be like alex these guys are double your age dude like

you're fucking mad about you you don't have a jet it's like dude he's he's double your age that's right you know what i mean doing along and i'm like yeah yeah yeah like you're right okay so social media is a tool yeah right i i think everybody should be building a brand of themselves at some degree.

Every company, every person, even if you're like an employee, I think everyone should be out there.

Hey, this is who I am.

This is what I stand for.

This is what I'm about.

Because eventually down the road, you're going to be doing something to where you need an environment, a community, a group of people that are hopefully going to be supporting you in whatever endeavor it might be.

It might be, you know, one of your children get.

a really bad disease and they get sick and you need you need to crown fund a hundred thousand dollars i know that sounds very extreme but it's like when people say oh i don't i don't need a brand but you don't know what tomorrow holds yep no you don't know you don't know even if you're an employee w-2 employee someday you probably won't want to be i don't know a whole lot of people that are like fired up to be a w-2 like you know what i mean even the people that make a lot of money maybe you're making 700 grand a year as a

whatever accountant or ceo or whatever you're not necessarily fired up correct at some point you might want to make that journey out right maybe you hear alex maybe you hear me maybe you hear whatever.

And you say, you know what, I'm going to start a side hustle.

But that side hustle needs a brand to go along with it.

For sure.

Who are you?

What do you do?

And what are you looking for?

Yeah.

That's what I always say.

Yeah, absolutely.

So I think people got to just be able to discern, you know, social media is great for these things, but over here, don't spend too much time on it.

Like the whole scrolling, analysis, paralysis.

I don't have TikTok on my phone.

I do.

I don't look at it.

I just don't have TikTok, whatever, right?

But on Instagram, now they have suggested reels.

And if you sit there it's the same as tick tock that's right and it and it's on purpose yeah let's how can we trap justin today for 12 minutes to eventually he sees an ad for a protein bar or a cold plunge and he gets his credit card out and buys this thing that's right so get on there post and i tell people whoever your mentors are turn on their post notifications yeah Like when Tony Robbins account posts, I get the content.

Grant, Ed, Rob Deardech's a buddy of mine.

Like when they post, I want to see what they're talking about.

But I don't care to see what all the broke homies down the street are rapping about, talking about, bullshitting.

I don't give a damn.

Yeah, yeah.

So use it as a tool for financial increase and personal development, but then push the other crap to the side.

So there's a term I like to use is info diet.

What is your daily info diet?

Because we all know you can't, like fitness-wise, you can't outwork out.

a bad diet.

Right.

So if you work out three times a day, but you're eating pizza and donuts and Coca-Cola Coca-Cola and at night you have six beers, you're not going to be in shape.

I don't care how much you work out.

Yeah.

Same,

same thing mentally.

What is the, what are you ingesting mentally to change the result of where you want to go, right?

What is your actual info diet?

Who is not listening to Alex Morton mindset?

Well, you are now.

Yeah.

So I'll say that because it literally is as fundamental as that.

The dancing, the cuteness of TikToks or all the other things, there's only a handful of people that I'll actually go look at with social media.

You, Ed, you named many of them, right?

It's because I believe that community, you guys are now my community.

Not everyone can say that, but like my community will always elevate me.

Right.

Right.

Of course.

And that's going to be something that's super pivotal for people is

if you want more, then be intentional, at least the time that you're spending on the info side.

What are you digesting every day?

Right.

You look at the word television, like simple stuff.

They tell us what's going on.

Yeah.

Like the word television is television.

You turn that thing on, you're getting a vision, their vision told to you.

Most of the time, it is negative.

Most of the time, it is lies.

Most of the time, it's massive manipulation.

We just got off this election cycle.

I mean, good God.

Oh, my God.

You turn on certain channels and you're like, none of that is even real.

Yeah.

Yeah.

And then you have people, I have people in my own family that believe narratives of certain things.

And I'm like, this is insanity.

Totally.

It's insanity.

So if you're not, listen, if you're not programming yourself, you're leaving your mind open to get programmed by the machine.

Yep.

The machine that wants you, what, sick, broke, unhappy, addicted to porn and prostitutes and bullshit and drugs.

It's like, dude, if you don't protect yourself, you could fall victim too.

That's right.

At LinkedIn, we know hiring is a big deal for your small business.

Sometimes it can feel a little

overwhelming.

LinkedIn uses data that you can't find anywhere else to give you the best candidates.

All so you can feel confident you're hiring the best person for the job.

And even a little

hiring bliss.

See why 86% of small businesses who post a job on LinkedIn get a qualified candidate within a day.

Post a job for free at linkedin.com slash Pandora.

LinkedIn, your next great hire is here.

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And that's where you have to make the choice.

I think the thing that

Most people have to recognize, and you do a great job even speaking on stage and everything you're doing, is it is always a choice.

If you're not happy with where you're at, change.

And it's one choice at a time.

People want to say, oh, I have this big life overhaul.

I got to do it.

No, you don't.

No, you don't.

It is as simple as like I talk about sleep and waking up early, right?

I believe in waking up early because I want more personal time.

As a father and a husband, and I run multiple businesses, not a lot of just-in-time.

So I choose to do that for personal time.

But for those that aren't where they want to be, you should be doing it just to be more productive, right?

So my argument is one simple change of these people is 15 minutes.

If you wake up at 8 a.m., which can get you to work by 9, start waking up at 7.45.

The next week, 7.30.

The next week, 7.15 is small changes.

It's not this big, overarching, try to eat an elephant, right?

Right.

What can entrepreneurs do?

Or what about aspiring?

What about the people that you are fucking pouring into day in and day out?

Aspiring entrepreneurs.

What are the small changes that you can help them with?

Well, I teach them, it's like, listen, everyone, everyone has desires and they have distractions.

Like your desires are about your goals, your vision, this dream life, the car you want, the homes you want, the vacations you want to take your family on, all these different things.

But over here, there's probably a long list or a short list of potential distractions.

So if I'm working with, you know, a lot of the people in our organization, they're probably in their 20s.

They're younger, right?

I'm still on the younger side.

I'm older than a lot of these guys, but I'm still, I'm I'm not 45 yet.

Right.

And then they're going to call me like the old guy.

That's right.

But I'm like, listen, what are the things you spend time on every single day that add zero value to the future version of you?

Well, I watch all these Netflix series.

Okay.

Well, I'm all these little dating nats and Tinder and all this bullshit.

Everything.

Okay.

I'm video games.

Okay.

Yeah.

I get high five times a week with my homies and then we sit on the couch and eat potato chips and, you know, talk about nonsense.

Yeah.

It's like, start to cut some of of this crap out.

And I tell people,

it's for a season.

Yeah.

Like,

yeah, when my, one of my first people in the business,

he was making 10 grand a week.

This is like my biggest, my bigger story to get into the industry of direct selling.

I met, I said, no, no, no, no, no, it's a bullshit.

It's a scam.

And then I met, I met a 25-year-old making 10 grand a week.

And he showed me, and I'm like, bro, what the, you know, yeah.

And he told me, he's like, how bad do you want to make 10 grand a month?

I said, really bad.

He said, great.

Take that TV, spin it around,

no TV until you're making 10 grand a month.

He said, most people won't even do that.

He goes, I could guarantee you 10 grand a month in 12 months.

And most people still

would not turn on their PlayStation or Xbox.

That's right.

Right.

So I actually turned my TV around and I went to 10 grand a month.

So

for the youth, for the younger people, by the way, all over the planet, you know, I'm in, like I said, I'm in five countries in the Middle East in December.

Yeah.

everyone has distractions start to eliminate those things and then what you said then you you're adding in pot get rid of negatives and then adding little positives 15 minutes 15 minutes is a big deal it's huge and you go little by little by little by little and then eventually you're gonna you're gonna build a great strategy and blueprint to go out there and create a successful life there's no doubt how do you how do these people then if my belief it is my belief i think you support it the number one reason they don't is the fear factor and it's the fear of fucking up making a mistake my friends are going to to judge me my family is going to judge me i tried i got yelled at on the phone like i made my call and they yelled at me i made my call they hung up you and i both know the answer is who gives a who gives a next right that's the reality um how do we help people overcome this fear of taking action well for one and i think um hormozy said it on one of his shows he talked about like death And honestly, it really did change my paradigm on a couple of different things.

Someone asked him a question and he's just like, well, we're all going to die.

I was like, Wow, it's actually pretty fucking profound, you know, and it's true, by the way.

Totally.

So, he's like, Dude, if we're all going to die one day, and the people that are hating on you, talking shit, calling you names, blowing up your Instagram, calling you this and that and the third, they're all going to die one day.

Why do we care so much about the opinions of other people, including our own family?

That's right, with the same last name.

That's right.

So, just do what you want to do.

Like, don't let anybody try to take what your dream and your vision away away from you just go out there and do it anyway and the way to get this like i guess mental programming installed in your mind honestly is constant space repetition of like you said the right information your info diet i love that it's great yeah like if you if you listen to enough positivity successful stories Ways to change your life, you know, people's morning habits and rituals and strategies, but whatever it is, eventually you're going to, some of this is going to snick.

That's right.

And then you're going to be like, okay,

let me start today.

Like, people always say, I'm going to start next week.

I'm going to start until 2025.

You know, January 1st is just a couple of weeks away.

It's like...

That's the worst, dude.

The whole New Year's resolution, like, oh, I'm going to change it next year.

Well, first of all, you still have a month and a half in this year.

So you're going to do nothing?

Right.

Like, you're just going to say, fuck it, wait till next year.

And then the other part is like,

if people are listening and watching this right now, understand New Year's resolutions have some ridiculous like 95% in 50 days fail right but the reality is because they they they do this resolution of some grandiose vision big fucking thing again step one like what is like incrementally give yourself some progress right so I will always talk about incremental progress creates the perfection but it's people want this perfect

oh I'm just gonna stop eating you know the diet thing right I lean into that's the obvious I'm gonna stop eating you know anything with sugar bro you know how hard that is for someone that you know if you're eating donuts every fucking day that is not going to be easy but can you start to slow it down progressively yes of course you know little by little yeah and so the thing i think you do a brilliant job at is helping people actually take action in spite of

because the fear is really

all self-created And I say it this way, and I basically say, your friends, and by the way, this is, I think it's 100% true.

It was true in my life.

My friends were already talking shit about me.

Up until probably five years ago, my friends really didn't even know what the fuck I did.

Right.

They're like, I don't fucking know what Colby does.

He does it.

He's out there selling real estate.

He's doing this thing.

Maybe he's a fucking oil, a snake oil salesman, right?

Like, now I've created enough of a reputation and, you know, that they know what I do.

But people are afraid of that judgment, right?

My family's talking shit about me and judging me.

Oh, Justin's just out there.

And it's going to happen.

They're doing it anyways.

I've had that my entire career.

Because listen, network marketing is highly scrutinized.

Yeah.

It is.

Because people's grandpas got pitched Amway.

Yeah.

Yeah.

By the way, they still do billions a year, right?

People's moms got pitched, Mary Kay.

Like,

I think there's like a billion dollars a week paid out in commissions to our industry.

Like, it's fucking massive.

Yeah, yeah.

Like, Herbalife is

massive.

Right.

But because people

do it wrong,

and they say, okay, Justin, yeah, sign up, man.

It's going to be $275.

And, you know, you're going to be a millionaire tomorrow.

It's like, dude, my first 12 months in the business, and this goes back to expectations.

My first 12 months in the business, I was working eyes open to eyes closed.

I made 13 grand.

Dude.

I didn't make shit.

That is crazy.

Busted my ass.

But year two is six figures, right?

And then it progressed.

So

taking action regardless, that's everything.

That is.

And it's true.

People are going to, they're going to talk shit either way.

That's how people do.

It sucked being broke.

And then when you're wealthy, you have other challenges you have to deal with.

Now you got 15 different cousins you never knew about.

You know what I mean?

It's like everyone wants a loan.

Everyone wants something from you.

It's difficult to honestly build genuine friendships anymore.

Like my, my, like, friends are from people I knew in third grade or people like, you know, Dar over here that when we met, dude, like and we started, we were sharing one hotel room in shitty little hotels across Europe, building the business from scratch.

You know what I mean?

Like, it's hard for me to go, like, I can't go to the gym and go meet Brian.

And because it's like, oh, the second he knows, oh, he lives at Porsche Tower.

That's right.

Rolls-Royce.

It's like, it's immediate.

Like, what can I get from Justin?

Well, he has a Rolex.

Oh, fuck.

Yeah, we're going to be friends.

It's like, dude, so there's challenges being wealthy.

There's challenges being broke, dude.

Choose your heart.

Choose your heart.

I was just going to say that because there's always going to be hard, right?

The things I go up against, and same with you.

The challenges I face today are fucking hard.

But when I was living on a couch, broke, I lost my first home to foreclosure.

The repo man took my car.

Wow.

That's fucking hard.

Wow.

Like, where do you want to play the game?

Where does the line get drawn?

Right.

Living for a lot of you may be listening to this right now and aspire entrepreneurs, you might be paycheck to paycheck.

That's fucking hard.

Yeah.

Like not being able to, I just took my family, my entire family, my wife's mom, my kids, my wife, my wife's nephew, entire family to Hawaii.

It was $25,000.

I say that not to brag because you could do the same, but I say that for people to realize everyone deserves that.

Agree.

I don't just deserve that.

Everyone listening or watching this right now deserves it, but it's fucking hard to make that kind of money.

That ain't easy.

It is.

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But we also, you know, I tell people it's not enough to be at the right place at the right time with the right people, right?

You have to become aware

that you're in the right place at the right time with the right people.

And honestly, now it's like a lot of people watching this, you know, some of them don't live in America, but I would, I don't know, a decent amount of them looking at America.

Yeah, there's like 95%.

Okay, so most of you live in America.

So it's like, and I can talk, I can talk shit about this part because I've been in 76 countries.

I've showed up to Honduras with five guys picking me up at the airport with, you know, AR-15.

And they go, don't, no, actually, I went to Nigeria.

They dropped me off of the hotel.

And the guy I'm with goes, don't leave your hotel.

And I was like, ha ha, ha, ha.

And he's like, no, no, no, you leave your hotel.

You're not coming back to the hotel.

We have an event tomorrow with 6,000 people.

And you're getting picked up in the lobby tomorrow with seven like ex-military men.

So what's my point?

I say that to this.

Like people don't understand how hard it is in other countries.

Yeah, yeah.

Like give me a fucking break, dude.

And how good we have.

Like I've done events in Mexico where I remember walking into people's homes.

It would be like a carpet like this.

And then underneath the carpet is just straight, just straight dirt.

And I'm talking to people, like I have leaders in other countries, and they're like, yo, before the business and before I became a success, we rice, beans, and bananas three times a day.

That's all we ate.

They're like, meat, we haven't had meat in seven months.

You know how expensive meat is?

Yeah.

So like when i saw these things and i heard these things i was in mexico one time kid you not man i was i was staying with one of our leaders i was with my friend alon

from america and we were going to bed we were sleeping in their living room because we were broke too yeah and i watched the father of the house literally take all the furniture never forget this shit he stacked it pushing against the front door They were stacking up, stacking up.

And I was like thinking like, yo, what does he do?

Like, are they guy going to kidnap us, blah, blah, blah?

And then I talked to the guy's son and he said, no, the cartel has been going around villages.

And what they're doing is they're taking people's wives and daughters.

And they're saying, if you don't pay this amount of money

next Sunday, like, she's fucking ours.

Yeah.

And I'm thinking, I remember calling my dad and he's like, you guys are going to leave tomorrow and like get out of that city.

Yeah.

But I'm like, this is reality for people, dude.

And what I want to give you a round of applause, dude, there's little to no one that would have had the same hustle you have.

Like when you're telling that story, I'm like, I would never fucking sit there.

I know.

Sometimes I think I'm fucking nuts too.

Right.

I mean, honestly, but it's, it's, it's what it takes to achieve what you're trying to achieve.

Because I always said I want to make a, I wanted to make a global impact.

And then when I started going to other countries, that's what I, it's hard for me to do a lot of stuff in America, man, because like, dude, the, the amount of excuses, like our Egypt team, they were just in Mexico.

We had a big international convention, like 5,000 people, and they were, we were translating Arabic to English, and they were literally saying things to me, like, it's amazing how you guys even use the word of like depression.

Like, to them, it's like, I don't, they don't, it's not, they don't understand.

I know it's a real thing.

I'm not saying it's not a real thing.

Okay.

Yeah, yeah.

But they're like, come try to be depressed in Cairo, bro.

You don't have time.

Yeah, yeah.

These guys are working 14 jobs.

Like, and in America, like, homie down the street won't show up to your event.

Yeah.

Oh, the ticket's 197.

Totally.

It's a you can't fucking like, what are we talking about?

What are we talking about?

You say you want it, but dude, you, you don't want nothing.

Yeah.

I have an incredible friend, been a mentor for me for decades.

Ken Clother, he was talking about, you know, his biggest thing is he'll go to Haiti.

So we as an organization built a village in Haiti.

Wow.

And that came from him actually personally first going to Haiti to help someone else build a village.

And he said, what are we talking about here?

Like when you don't have clean water to drink every day and your entire day exists of like hiking eight miles with your entire family to get a cup of water to hike eight miles back to share the cup, that's your entire day.

And we complain about like, oh, I don't have money to pay for a $197 thing or whatever.

Like, what are we talking about?

Right.

Because it's just a lack of willingness to go get the thing or work, right i had it someone yesterday ask me like hey if money is tight right now what should i go do to create some income my answer uber yeah i was just gonna say that it's the greatest thing that the like i'm like this is the most brilliant entrepreneur thing out there because you can uber from four in the morning to 11 a.m 10 a.m hit the airport runs yeah work excuse me all day long and then go back to ubering at 6 p.m to 10 p.m like you have the whole day to work still yo

dude i see it yeah but but people won't do it.

No.

You got to work.

That's the challenge there.

And that's it that bothers me, man.

Like, I do, I still do, you know,

a lot of events in the U.S.

No doubt.

And all that.

But it's just different, man.

Like, you know, I'll do an event in LA and whatever, 200 people are there and people are on their phones and they're texting.

And like, I recently, not recently, but a year ago, I went to Lima, Peru and I was meeting people.

And we had people drive multiple countries, like borders to come to the event.

Cause they're like, there's a guy coming in from America.

He's earned X amount of money.

He's going to teach us how he did this.

So yeah, we're like 16 hours is fine.

I'll give you, I got so many stories about that.

I'm sure.

Man, I went to Kazakhstan last year for the first time.

Wow.

The Russian-Ukraine war is going on.

I watched a broken down,

beat up like bus, like, you know, like public transport bus.

It looked like it was from the 60s.

Yeah.

And I'm talking to one of the guys who's speaking English to me.

He said,

this is true.

Bro, 40 hours

in a bus from Russia to Kazakhstan to go to this two-day event, back on the bus, another 40 hours

because the war was going on.

Their flights weren't there.

And I hear this stuff and I'm just like,

I don't feel bad.

I don't even know what I feel when I hear these things.

Yeah.

Because I'm just like, I grew up in Ohio, in the Midwest, mom and dad, married for 40 plus years.

These people are traveling, you know, they didn't shower for two days.

Like, I'm like, because, and it's desire.

It goes back to how we started this episode, which is how we should close.

It's desire.

What do you want and who do you need to be to get it?

And if you can find that one thing, dude, anything is possible.

Absolutely.

Anything is possible.

The right vehicle.

the right mentor or mentors, people that have a proven track record.

Not some of these ding-dong gurus on Instagram with all their bullshit right outside yeah like real documented people yeah listen when i sat down with my current business partner of the last nine years his name's chris i sat down with him in vegas and i said chris i don't want to i don't want to offend you but so many people are full of

am i before i sign on the dotted line here to take your company from where it is to where you really wanted to go can i see tax returns and he said no problem you show me a tax return for a lot of money yeah but you have to i feel like you need to do that of course in today's world you need receipts i mean mean, like I'm in real estate, right?

Everyone and their mother is a real estate coach.

Everybody, like literally everybody.

And if you can't show a home that you bought, a HUD where you made the money, if you can't do that, they shouldn't be coaching you.

Correct.

Right.

If they don't have the receipts to say, this is what I've done.

I'm really doing this thing.

It's not made up.

Stop.

Yeah.

Move on.

Yeah.

But people rather sell info on how to get rich than to get rich.

That's what really pisses me off about the space.

And Tony Robbins, he was on a show and he talked about

he said the best thing that ever happened in this space was like social media and he's like the worst thing that ever happened in this space because you could some kid can turn a camera around dude did did you know they have studios in la that are built they mock up exact private jets the interiors of

200 bucks an hour you can go do a full photo shoot we could go film a video in there and the people and it look i mean dude it's you think you're looking at the inside of a g4 jet it's honest to god and i'm thinking how that's even a legal situation?

Right.

Because they're going to go out there and sell some

2,000.

I mean, how is that not a legitimate scam?

Yeah, you are manipulating people's ideas, concepts, vision of what you're actually.

That's why when I meet people like you, I'm like, let's shoot real shows, real content,

talk about our fucking life.

Yeah.

And then help actually give people real information.

that they can take it and go out there and change their life.

Ladies and gentlemen, if you are not following Alex Morton mindset, you are now.

I promise you that.

There is gold nuggets all throughout this thing, dude.

And you and I could probably do this once a month for sure a week.

We should probably, my point here, guys, this has been an incredible episode for me too.

And I appreciate you spending your time here with the entrepreneur DNA.

Making massive impact.

Keep doing this stuff across the world.

Hopefully you don't sleep on these carpets on dirt anymore.

We've upgraded.

We've upgraded.

I'm hoping.

I'm hoping.

But guys, go make sure you follow him right now.

If this changed your life at all, if there was one freaking thing that you can go impact your own life today, share this with two others so you can help someone else as well.

Appreciate you, brother.

Hey, thank you for having me.

Entrepreneur DNA, go out there, change your life, and then spend the rest of your life changing other people's lives.

Let's go.

Let's go.

See you in the next episode.

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Oh my goodness.

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Well, that's how Geico gets 97% customer satisfaction.

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Enjoy the rest of your food.

No worries.

Uh, so are you just gonna watch me eat?

Oh, sorry.

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