The Buffalo Mentality: Facing Challenges and Choosing Your Hard | Cole Taylor | EP 83

Speaker 1 When you think about businesses that are selling through the roof, like aloe or skins, sure, you think about a great product, a cool brand, and brilliant marketing, but an often overlooked secret is actually the businesses behind the business, making selling and for shoppers, buying simple.

Speaker 1 For millions of businesses, that business is Shopify. Nobody does selling better than Shopify.

Speaker 1 With Shop Pay, that boosts conversions up to 50%, meaning way less carts are going abandoned and way more sales happening.

Speaker 1 So, if you're into growing your business, your commerce platform better be ready to sell whatever your customers are scrolling or strolling on the web, in your store, in their feed, and everywhere in between.

Speaker 1 Businesses that sell more, sell on Shopify. Upgrade your business and get the same checkout Skins uses.
Sign up for your $1 per month trial period at shopify.com/slash WestwoodOne, all lowercase.

Speaker 1 Go to shopify.com/slash Westwood One to upgrade your selling today. Shopify.com/slash Westwood One.

Speaker 3 JP Morgan Payments helps you drive efficiency with automated payments and intelligent algorithms across 200 countries and territories. That's automation-driven finance.

Speaker 4 That's JPMorgan Payments.

Speaker 5 JP Morgan Internal Data 2024, Copyright 2025, JP Morgan Chase and Company, All Rights Reserve, JP Morgan Chase Bank, and a member FDIC.

Speaker 6 Deposits held in non-U.S. branches are not FDIC insured.
Non-deposit products are not FDIC insured.

Speaker 7 This is not a legal commitment for credit or services. Availability varies.

Speaker 10 Eligibility determined by JPMorgan Chase.

Speaker 11 Visit jpmorgan.com slash payments disclosure for details.

Speaker 2 Have you ever had a moment where you think, man, someone should really do something about this? Then you realize maybe that someone is you.

Speaker 2 Well, with the help of GoFundMe, you can change someone's life.

Speaker 2 You could start a GoFundMe to help a friend pay for school, fund that new community space, or help a local kid finally get to that national competition. I've seen this myself.

Speaker 2 Last year, a friend of mine launched a GoFundMe to help with medical bills after an unexpected surgery. It was incredible how fast the support rolled in.
People want to help.

Speaker 2 They just need a way to do it. And GoFundMe makes it easy.
So, do you have a dream, a person, or cause in your life that could use some support? Don't wait for someone else to bring change.

Speaker 2 You can be the one who makes a difference. GoFundMe is the world's number one fundraising platform, trusted by over 200 million people.
Start your GoFundMe today at gofundme.com. That's gofundme.com.

Speaker 2 GofundMe.com.

Speaker 12 In life, we go through tough stuff. Everybody does.
We talked about this a little bit. And, you know, whether we chose it or not, we are given opportunities as the way I look at it,

Speaker 12 things that we face. And with the pain that I've gone through in life, I believe I was getting an opportunity like everybody else is to make a decision of what to do with that pain.

Speaker 12 Do I use this as fuel for me that's going to motivate me to accomplish more in spite of this? Or is it going to be something that derails me and I couldn't do it because of this?

Speaker 12 So I think I was given those opportunities with losing my mom, losing my dad, losing grandparents and like so many people in a short period of time. That was devastating as a young kid.

Speaker 12 And I was given that opportunity. Like, what am I going to do with what I've been given?

Speaker 13 What is up, the entrepreneur DNA family? This episode is going to be fire because I have a close friend here in the building today. He was extremely fat to extremely fit.

Speaker 13 And not only that, he took his mindset and his ability to grow himself into business. And now he has built an empire with over 50,000 clients within his business empire.
My boy Cole Taylor is here.

Speaker 12 Let's go. Let's go.

Speaker 12 Let's go.

Speaker 13 I'm fired up about this. First of all, you've had a travel day from hell.
So let's start there. What kind of mental fortitude

Speaker 13 do you need to get through that day?

Speaker 12 I mean, I think God gives me opportunities to practice the things I teach.

Speaker 13 That's right. There's no doubt.

Speaker 12 Ah, man, just sitting on a tarmac for an hour and a half. No big deal.

Speaker 13 Fine.

Speaker 12 Did the AC at least work? For the first 10 minutes, it did not. So I was still sweating.
Finally, they shut the plane off and restarted it. There you go.

Speaker 12 And then the Uber ride here should have taken like 25, 30 minutes. It took an hour and a half.
So yeah, we made it. No big deal.
It's Miami.

Speaker 13 You just make it happen.

Speaker 12 That's right. Thanks, God.

Speaker 13 Well, dude, I think let's even start there, right?

Speaker 13 Like, I think there's a lot of people in life, whether it is the, we want to talk about your finished journey and people's fitness versus or even the business side.

Speaker 13 There's a lot of people that want things that.

Speaker 13 They want and can achieve and should deserve and do deserve, but then they limit their ability to kind of weigh through the pain. Yeah.
I mean, even to the point of like

Speaker 13 traveling to get here for you, regardless if it was like direct and never had a delay, still a far travel, but you wanted to be on here. You made it happen.

Speaker 13 Talk to that point about people, right? In your own personal journey, but also to like people's willingness to get through some of the pain to get to where they want to go.

Speaker 12 I don't think anything in life that we really want ever comes easy.

Speaker 12 And most people that you meet that have accomplished a ton of incredible things, it's because it's come on the back end of a lot of intense suffering, honestly.

Speaker 12 Yeah, like building an incredible business takes a lot of stress, takes a lot of work. Building a body that you're proud of takes a lot of stress, a lot of work.
No doubt.

Speaker 12 But in my opinion, it's just as much stress to not have those things.

Speaker 12 You know, you heard the phrase, choose your heart.

Speaker 13 That's right.

Speaker 12 Being fat is hard. Being shredded is hard.
Like, which one do you want to choose? And so I think when people start to recognize that, that life's going to be hard either way.

Speaker 12 I can just choose a different path. It gives you a powerful perspective versus like avoiding pain.
One of my favorite analogies analogies is the buffalo versus the cow.

Speaker 12 When a storm comes in, a buffalo actually runs towards the storm and runs right into it and shortens the time delay between when they hit the pain.

Speaker 12 It actually is a lot shorter too, and it's easier to go through. Cows run away and so they suffer for longer.
And then as the storm hits them, they're still suffering.

Speaker 12 And so, you know, that perspective always is something that I carry with me is like, if I'm grateful, it is choose it. Yeah, let's chase the pain.

Speaker 12 It makes it easier because it's like ripping the bandaid off. Like, I'd rather choose my pain than let it chase me down.

Speaker 13 Yeah, I mean, I can even sit here and think today in my own businesses, and I run multiple businesses, but like, there's even moments right now, right?

Speaker 13 As the economy was changing, I've had to make decisions that I've just like, I would rather rip this bandaid off now and deal with it and fix it now. Yeah.

Speaker 13 Or, right, like instead of another analogy is like death by a million paper cuts, right?

Speaker 13 I would rather just be done with it and then move on.

Speaker 13 And I love that. I've never heard the Buffalo and the the Cal analogy, but same idea, right?

Speaker 12 I think most people that don't have what they want in life, it's because they avoid pain. They're not willing to choose it.

Speaker 12 And then they just live in this constant mediocrity, which to me is worse pain than ripping the band-aid off.

Speaker 12 And so I'd rather wake up and choose something painful that is moving me in the positive direction than avoid painful things that are going to keep me away from it.

Speaker 13 Now, some things are uncontrollable, like delays. And in an hour in Miami.

Speaker 13 And some of that is just Miami and some of it is bad timing, accident, et cetera.

Speaker 12 I think the cool part about it is when you choose painful things like for me I'm training for an ultra marathon I've got 100 miler in 90 days wait but haven't you done that before I've attempted it on not enough training and I made it 79 miles 79 79 miles bro I don't care if you never attempt it again you get all my applaud and all of my admiration because that is insane yeah But for me, I get asked all the time, well, you just really like running and I'm like, no, I hate running.

Speaker 12 Yeah. Well, why do you do that? And it's like same people, most people cold plunge.
It's because I can choose something painful that I know is going to make me better.

Speaker 12 And then when stuff like today happens, you're just like, whatever.

Speaker 12 My 25-mile run I had to do this weekend was a lot harder than me sitting on this tarmac waiting on this plane.

Speaker 13 Like it's also perspective. 100%.
Right. And this is the perspective that I think a lot of people miss in business and even in health, right?

Speaker 13 Is the idea of like, is it really that bad?

Speaker 13 Now, today, great example, right? We had a reschedule.

Speaker 13 Fine, but at the end of the day, is it really that bad? No. Not really.
Relative to what real problems are.

Speaker 12 I'm not going to think about this past tomorrow, probably. Yeah.
I only remember that I had a door. Right.
Yeah.

Speaker 13 And so I think people need some perspective. And you and I both do a lot of personal coaching.

Speaker 13 And I think, you know, you really lay into this with a lot of your, you know, students and your community is like, put some perspective on what you actually think is going to be hard because in reality, it's not.

Speaker 13 Relative to all the other things that could be hard.

Speaker 12 100%.

Speaker 12 And I think for me, what's given me a lot of that perspective, and I think a lot of people have been through stuff like this is when you lose family members and go through extremely tough situations that you have no control.

Speaker 12 Like for me, I've lost every single family member except one from health complications. And so I look at scenarios in life like today, and I'm like, I've gone through significantly worse than that.

Speaker 12 And I think most people in life have. Like they've gone through divorce, they've gone through losing a job, their career crashing, stock market, whatever it is, they've gone through painful stuff.

Speaker 12 If you remember, like, hey, I've made it through that, nothing else really compares to that.

Speaker 13 That's right.

Speaker 13 So, talk to us a little bit about your fitness journey, right? And I think this is pivotal because you're on the other side of like going from really overweight to extremely fit. Yeah.

Speaker 13 But I also want to talk to the middle guy, the guy or girl who's like, maybe not extreme on both sides,

Speaker 13 but really is like, man, to kind of get to where I want to go, talk to that journey for yourself and what you think people need to really understand.

Speaker 14 This episode is brought to you by Progressive Insurance, fiscally responsible, financial geniuses, monetary magicians.

Speaker 14 These are things people say about drivers who switch their car insurance to Progressive and save hundreds. Because Progressive offers discounts for paying in full, owning a home, and more.

Speaker 14 Plus, you can count on their great customer service to help you when you need it. So your dollar goes a long way.
Visit progressive.com to see if you could save on car insurance.

Speaker 14 Progressive Casualty Insurance Company and affiliates. Potential savings will vary.
Not available in all states or situations.

Speaker 3 There used to be very little visibility and control in treasury. Today, JP Morgan Payments delivers real-time dashboards and control at your fingertips.

Speaker 9 That's the power of clarity.

Speaker 4 That's JPMorgan Payments.

Speaker 6 Copyright 2025. J.P.
Morgan Chase Company.

Speaker 8 All rights reserved. J.P.
Morgan Chase Bank.

Speaker 6 An A member, FDIC. Deposits held in non-U.S.
branches are not FDIC insured. Non-deposit products are not FDIC insured.

Speaker 9 This is not a legal commitment for credit or services.

Speaker 7 Availability varies.

Speaker 10 Eligibility determined by JPMorgan Chase.

Speaker 11 Visit jpmorgan.com/slash payments disclosure for details.

Speaker 16 When you invest with Fidelity Go, it does all the work for you.

Speaker 17 So while Fidelity Go monitors the markets, rebalances your portfolio, and tracks your progress to keep your investments aligned with your goal, you can invest your time however you want, all while paying no advisory fees under $25K.

Speaker 16 Invest your money, not your time, with Fidelity Go. Get started at fidelity.com/slash go.

Speaker 16 Advisory services offered by Strategic Advisors LLC, a registered investment advisor, brokerage services provided by Fidelity Brokerage Services LLC, member NYSC and SIPC.

Speaker 2 Have you ever had a moment where you think, man, someone should really do something about this? Then you realize, maybe that someone is you.

Speaker 2 Well, with the help of GoFundMe, you can change someone's life.

Speaker 2 You could start a GoFundMe to help a friend pay for school, fund that new community space, or help a local kid finally get to that national competition. I've seen this myself.

Speaker 2 Last year, a friend of mine launched a GoFundMe to help with medical bills after an unexpected surgery. It was incredible how fast the support rolled in.

Speaker 2 People want to help, they just need a way to do it. And GoFundMe makes it easy.
So, do you have a dream, a person, or a cause in your life that could use some support?

Speaker 2 Don't wait for someone else to bring change. You can be the one who makes a difference.
GoFundMe is the world's number one fundraising platform, trusted by over 200 million people.

Speaker 2 Start your GoFundMe today at gofundme.com. That's gofundme.com.
GofundMe.com.

Speaker 12 Yeah, so the first piece, my journey was I played divisional in football. I finished playing and then I did the typical post-athlete thing where it's like, I hate working out.
I'm done.

Speaker 12 I'm going to keep shoving my face. And I gained like 50 pounds over two years, which I, on a 5'11 frame, you know,

Speaker 12 5'11, 220, 230 is really where I got to. I'm about 215 now, and it's significantly different body composition.
Yeah, yeah.

Speaker 12 But I got to where I was like, oh my gosh, like I feel my fat rolling over my sides and people start to make comments.

Speaker 12 And so, I mean, I'm, you know, it was not obese by any means, but, you know, overweight for my size, according to the, you know, doctor index or whatever.

Speaker 13 Body fat said,

Speaker 12 I'm still obese according to that, but it's, you know, it looks a lot different now. That's right.
But I got to the point where I'm just like, okay, I can't do this anymore.

Speaker 12 Not only I hated what I saw in the mirror, but I felt awful. You feel gross all the time.
You feel tired.

Speaker 12 I'm sure people in here that aren't paying or listening to this, that aren't paying attention to their nutrition, they feel like that sometimes. Like, yeah, I just, I'm, I'm groggy.

Speaker 13 I feel like. Well, dude, I go to you as a friend and we had dinner a month ago or wherever.

Speaker 13 We were in Boston, right? Yeah. Yeah.
And I'm like, hey, bro. What should I do? I'm feeling a little soft right now.
I just had a baby and blah, blah, blah. Right.

Speaker 13 And so you're kind of saying, did I need some extreme makeover? Oh, my. No.
No. But even for the middle ground people who just don't feel like they're performing at top level,

Speaker 13 like, That's the people I want to talk to because I think there's a lot of people watching this and listening. There's hundreds of thousands right now, right? 100%.

Speaker 13 They need to realize what you realize, right? Perform at your optimal level starts with first your mindset, in my opinion, right? Yep. But also like the fitness component.
Yeah.

Speaker 12 So our health program talks about three big pillars. It's mindset, meals, and movement.
First off, it starts with the mindset. And for me, it's not how do I try to lose weight?

Speaker 12 It's let's step back and ask who do I need to become first. It's not what do I need to do.
Who do I need to be?

Speaker 12 And for us, it's if I can become an athlete, if I can believe that's who I am, athletes train. They don't try to lose weight.
If I'm an athlete, I'm training to perform better.

Speaker 12 And as a byproduct, I look better. And so we instill this mindset of I'm not just trying to lose weight.
I'm not trying to accomplish some physical goal. This is who I am.

Speaker 12 So this is what I do. And as a byproduct, my meals are now shaped in a way to how do I fuel my body to perform? It's not I'm starving myself or doing this crash diet to try to get a fast result.

Speaker 12 It's how do I fuel myself to perform at optimal levels? Same thing with training. It's not like, how do I do three hours of cardio a day and kill myself?

Speaker 12 It's like, no, how do I train to feel really good? And that might be different for different people. Some people, it's a little cardio.
Some people, it's strength training.

Speaker 12 Some people, it's more mobility and yoga. Like there's different ways to get there.

Speaker 12 But if I can get my body trained and fueled in a way that makes me feel and perform good, like an athlete, I end up looking good as well.

Speaker 12 Because we talk about the mindset principle of your outer world reflects your inner world. I think it's the same thing with our health too.

Speaker 12 If I can get the internal, you know, metabolism, get my hormones optimized, I can get it fueled properly, it ends up looking really good too.

Speaker 12 And so most of the people that are in that middle ground, they're like, I'm not that bad. I'm like, man, you don't know how much you're missing when everything's fully optimal.

Speaker 12 There's like significant brain performance increase, your energy levels. Like, even for me, like, this is may sound crazy to some people.

Speaker 12 One of our tests told me that sweet potatoes and broccoli don't sit well with my gut bacteria. And I was like, wait, those are great foods.

Speaker 12 And the doctor was like, they are healthy, good foods, but your body just doesn't process them well. And it's not optimal for you.

Speaker 12 And so, even just changing things like that significantly felt better mental performance-wise, less groggy, more energy.

Speaker 13 Less bloat probably, right? Bloated, right?

Speaker 13 Where can people go to like even test? I mean, there's a lot of companies.

Speaker 12 Who do you even suggest?

Speaker 12 We have a couple that our doctor orders, depending on, there's like a food sensitivity test that we add to our blood panels. There's a couple of different gut health tests.

Speaker 12 I think, you know, I don't have any affiliation with this company, but if you just want like a quick and easy one, Viome makes some pretty good ones.

Speaker 13 Viome.com.

Speaker 13 We don't use those anymore because we have I know Biorehacks here in Miami is a pretty well-known.

Speaker 12 We order those for like basically the way our membership works is like as people are are paying monthly, they just get tests at costs and our doctor orders it for them. So different ways to do it.

Speaker 12 You just basically you want to find something that will actually tell you interpretation, not just information.

Speaker 12 You can get a chart that says, here's what your data points are, but unless you have someone to guide you through it, it doesn't really help you. There's no doubt.

Speaker 12 You need to make sure how do I actually apply this stuff?

Speaker 13 Yeah, I mean, I'm big on the healthcare because of my age race. I'm 43.
You're a young Thundercat.

Speaker 12 I get it.

Speaker 13 But, you know, so I went through the whole scanning of the body, the MRI,

Speaker 13 peak performance and so

Speaker 13 peak longevity, sorry. But it's because I actually want to know what's going on inside.

Speaker 13 And I think there's a big disconnect with people who are like, oh, I want to look like Cole and be ribbed and treaded because I just saw you did a before and after photo and you're fucking jacked.

Speaker 13 And, you know, it's great. Yeah.
But that's the superficial side of just running at a peak performance

Speaker 13 byproduct. Yeah.
And for, for I think most people, they need to start taking side.

Speaker 13 taking um serious the inside right which starts with the mental but also like what is going on inside your body like belly health, right?

Speaker 12 Hormones, gut health.

Speaker 12 To me, the worst possible scenario is you get shredded and look incredible, but you still die young because you're not out there.

Speaker 13 It's not healthy.

Speaker 12 It's not any better.

Speaker 13 And they're out there. You physically look amazing, but he died at 48.
And you're like, how'd that happen? He didn't look inside. Yep.

Speaker 12 Right. You got to both.

Speaker 13 Well, and so you're really big and you've built an incredible empire, right?

Speaker 13 And so let's talk a little bit about the business side of this is you've taken this three-pronged approach, which is the mental, which is the food and then the actual exercise right and you've built a 50 000 person empire which is really impressive i applaud you but talk into that like

Speaker 12 why would people go seek out coal and and you know what's delivered yeah the difference for us is two things is one is we make all of our decisions based off of data so it's not just a typical fitness company there's a ton of i have tons of friends that run incredible personal training and nutrition companies that get amazing results but for us and for me with my background of losing so many family members from health complications to me it wasn't enough enough to just fix the external, which a lot of times to their defense, when you fix the external, it helps a lot of internal stuff as well.

Speaker 12 You lose a lot of weight, you're going to get healthier. That's right.
But for me, I didn't want to stop there. So everything we do is data driven.

Speaker 12 And so not only do we have a trainer, it's doctors and nutritionists as well.

Speaker 12 We're actually looking at that data and saying, what does your body specifically need from your DNA, your gut health, your food sensitivities, your hormones?

Speaker 12 And so that's, that's one big piece for us is all that testing data. And we even use whoops to track people's sleeps and recovery.
And so it becomes more human optimization than really even fitness.

Speaker 12 And like I said, fitness becomes a byproduct of that. That's one.

Speaker 12 And then second is because I would say 90 plus percent of our clients are entrepreneurs, the focus needs to be on performance, but also the focus needs to be on how do I make this fit my schedule?

Speaker 12 And I'm not a fitness guy. I'm a business guy that's trying to use fitness as a tool.

Speaker 12 They need a program that's structured that.

Speaker 12 And so we actually run ours more like a concierge service than anything of, hey, if we're going to give you a meal plan, why don't we just send you the meal prep that fits that?

Speaker 12 Or at least send you groceries to your house so you don't have to think about it or your supplements. Let's send those to you.
Testing, we'll coordinate it all for you.

Speaker 12 So, you know, on top of hands-on coaching, it becomes like, let's just do the logistics for you. Done for you.

Speaker 12 As long as you, yeah, you know, obviously I can't eat their food for them or be at their body, but as long as they can commit to a couple hours a week of movement and they eat what we send, they get incredible results.

Speaker 12 So it's

Speaker 12 time efficient, but then they also get way better results because it's data-driven.

Speaker 13 You brought up eating so far a lot in 10 minutes. Yeah.

Speaker 20 As a real estate investor and entrepreneur, I've hired a lot of people, VAs, acquisition reps, lead managers. And I'll be real, hiring can be a headache.

Speaker 20 You can get buried in resumes, but barely anyone actually fits the role. It's like trying to find a needle in a haystack, but not with ZipRecruiter.
ZipRecruiter makes the hiring process way easier.

Speaker 20 They find great candidates for you fast. And right now, you can try it free at ziprecruiter.com forward slash work.

Speaker 21 Here's the deal.

Speaker 20 The second you post a job, ZipRecruiter Smart Tech kicks in and starts matching you with the quality talent immediately. Real people, real skills, no fluff.

Speaker 20 And when someone stands out, you can hit them up directly using ZipRecruiter's built-in invite to apply feature. Saves you time and gets you in front of the right people fast.

Speaker 20 So stop spinning your wheels on hiring. Let ZipRecruiter help you find the needle in the haystack.
Four out of five employers who post on ZipRecruiter get a quality candidate in the first day.

Speaker 20 So try it for free.

Speaker 12 recruiter.com forward slash work zip recruiter.com forward slash work zip recruiter the smartest way to hire that's a huge component you and i've had this conversation right you can't out work out a bad diet talk talk about that yeah it was huge especially for me right just thinking about what i just went through right yeah most people are convinced that if they work out hard enough oh i get to eat bad because of this which is there's a little bit to that because you can earn some extra calories or whatever but to me like eating good is not a tool to just look good.

Speaker 12 Like every single thing I put in my body is fuel. And for me, like, I don't use fitness as a, I just want to look good.

Speaker 12 It's, I got to perform well for my family, for my business, the people I care about. Like, this is a, my body's a weapon.
That's right. It could be an anchor if I wish it right.
For sure.

Speaker 12 And so for me, like, nutrition is 100% fuel. It's how much fuel am I giving my body to make it run?

Speaker 12 But if I'm giving it high-quality, premium fuel to let it run like a race car, or am I going to give it junk fuel? And I feel bad.

Speaker 12 And so like, I think when people start to see that perspective of this is the fuel that I'm putting in my body and I'll perform based off of this, that's right. It totally changes the perspective.

Speaker 12 Because I'm not trying to starve myself to lose weight. Although sometimes some people really need to do that if they're super well, yeah.

Speaker 13 So, talk to that. Like, I know you don't know the listener, and it is very

Speaker 12 subjective, right?

Speaker 13 You would advise me differently.

Speaker 13 But let's just talk a little bit about some concepts, right? I have another good friend in the fitness space and similar kind of space, mental fitness, but he is really bought in.

Speaker 13 And it's not whether you agree or disagree, but like he is so eyeballs deep into the one day, day, one meal a day fast.

Speaker 13 And I mean, he is just running at a 200%.

Speaker 13 He's like, dude, it's the way for me. Sure.
And I would argue, right? What's your kind of belief system? And I know it's all subjective. Yeah.

Speaker 13 How do you look at dieting? Not dieting and like fast. I'm just saying like

Speaker 13 overall methodology.

Speaker 12 To me,

Speaker 12 I approach things

Speaker 12 probably from a much more broad perspective than most people that are all gung-ho about a certain method. I can look at two things.
One is what does the individual actually need? need?

Speaker 12 That's why I'm so passionate about testing.

Speaker 12 It's like we, even with our DNA testing, we'll find that some people respond better to higher carb diets than they do higher fat diets, which my friend just found that out.

Speaker 12 Which is crazy because so many people do keto or carnivore. I'm creating a hate on those necessarily, but some people really like they're not

Speaker 13 optimizing our actual

Speaker 13 body struggle to process fat cereal.

Speaker 12 And so if you get a high fat diet, you're going to be suboptimal. So one, for me, it's always what does my body specifically need based off of testing? Like there's so many out there.

Speaker 12 There's blood type diets. DNA can look at it.

Speaker 12 Or, you know, our hormones and gut health can tell us specific things, but customization should be like, don't do a fad, do exactly what you need based off of data.

Speaker 12 And then two is like, what can I actually sustain? Like to me, doing things like keto or carnivore, unless you're cool with like only eating that forever, to me, that's not a sustainable.

Speaker 12 If I got to find not only what does my body need, but what can I stick to? And so if you're like, you know, the one meal a day, most of the guys I know that do that, they feel incredible with that.

Speaker 12 But if you can't stick to it and you feel incredible two days and then you ruin it and you're on, like that's actually not any better you might as well find something you can stick with that's right and so I think customization based off of your specific bodies testing and then two is like find something you can actually stick with and if it's like even if it's optimal for you I'd rather slightly suboptimal that you can actually stick to and then you know versus it's perfect but I fall off every week well this is a little of what I you know 75 hard yeah right and we all love it and etc my only downside is you and I are in similar masterminds we're a part of similar networks we're speaking on similar stages all this other stuff yeah

Speaker 13 every single person i've ever seen go on it finishes it well not maybe they don't but even when they finish it 75 days later they are like exact right and you go

Speaker 13 yeah i can appreciate the mental fortitude to get like i started something i finished it it was really fucking hard good for me i love that good for them but then it's just not even sustainable no right like i'm like you're most people aren't going to sustain that no for the rest of their lives that's it i mean that's what you're talking about.

Speaker 13 It's like, why would you create a diet that isn't sustainable? Sure.

Speaker 12 Yeah. Find something you can actually stick with through the long term because it's not about, like, if you approach it as a quick fix, you'll get a quick result and you'll fall off.

Speaker 12 But that's why we focus so much on identity. And this is the same thing when you're growing a business, too, is not just what behaviors do I need to change, what beliefs do I need to change.

Speaker 12 That's right. The belief modification leads to behavior modification.
If I believe something different, then I behave in a certain way.

Speaker 12 But if you try to just change behaviors, eventually you will revert back. Because that's what happens day 76 and 75 hard is I did different actions, but I didn't actually become a different person.

Speaker 13 76 is they drink a lot,

Speaker 13 they shove their food. They just, and

Speaker 13 that probably turns them into just a melon for the next four days.

Speaker 12 Yeah, what it, what's actually worse about when you do those aggressive diets, if you don't sustain it, because you went so hard for so long between your metabolism and your stress levels, you're actually like, because you'll lose muscle mass in that typically, unless you do it right, which very few people do, if you lose muscle mass and you increase

Speaker 12 stress significantly, you actually crush your metabolism. And so when people gain the weight back, they're less muscle, but more fat.
And so they've actually dampened their metabolism.

Speaker 12 So next time when they try to lose weight, it's actually harder. And then they repeat the process until like, maybe you burned 2,500 calories a day naturally before.

Speaker 12 Then the next time it's 2,4 or 2,300, next time it's 2,200. And so when you start to see how the metabolism adapts, you're like, this is dangerous.
I'd rather just do it.

Speaker 12 slow and steady and my metabolism stays healthy and I don't destroy my hormones versus setting myself to fail.

Speaker 12 And that's why people get, you know, know, if they've done this for years, they get, you know, late 40s and they've tried 50 diets and it's like, why?

Speaker 12 I'm eating a thousand calories a day and I'm still not losing weight. All right.

Speaker 13 So let's talk to the entrepreneur right now that you can, you know, most entrepreneurs right now are kind of saying, okay, I can improve. Yeah.
How would you talk to that entrepreneur right now?

Speaker 13 What are the questions you're going to ask them to think about to improve, right? I think we all should be improving, but talk to the entrepreneur for us.

Speaker 12 Yeah, to me, any area of life that I want to improve in, whether I call them four F's, four pillars of life, faith, family, fitness, and finance.

Speaker 12 It's my internal man, whether it's mindset, emotions, could be spirituality. For me, it's a relationship with God.
It could be family. It's, you know, in relationship with a significant other.

Speaker 12 It could be a spouse. Could be, you know, friendship, any kind of sort of relationship.
Fitness is obviously my body and my health. And then finances.

Speaker 12 Like, if I'm ever setting goals in those areas, it's the same path, same questions every time.

Speaker 12 And I always encourage people, if they want to grow in an area, you ask these questions is, where am I now? Let's get clear off of what is my current situation.

Speaker 12 Because I believe I can't fix what I won't face. If If I don't get clear on where I am now, if I try to hide it, I can't heal it.

Speaker 13 You look in the mirror and you lie to yourself. Yeah, you can't heal.

Speaker 12 Not that bad. Well, of course.
You're not going to grow because you can't be honest about what's really happening. So one is, where am I now?

Speaker 12 Two is where do I want to be? And actually getting clarity of legitimate, tangible goals. I read a study recently that was like over 90% of people don't actually set goals.

Speaker 12 And then only like 5% of those actually write them down. And when you compare those two, like those 5% accomplish like 10x more than ever.

Speaker 12 Like it's wild numbers yeah but if you get clarity of like data driven targets it significantly increases your ability to accomplish things so where am i now where do i want to be but the thing we talked about next which really is the magic is not what do i need to do it's who do i need to become so what identity do i need to embody for that to be reality if i want to get my business to 20 million next year instead of saying like first off what tactics do i need it's like no who do i need to be for that to be reality because a business is a reflection of me like if i don't show up well doesn't matter what tactics our team takes because i'm driving this this thing.

Speaker 12 For me, it's always who do I need to be? Because if I change the beliefs or I change the identity, the activity becomes a byproduct of that.

Speaker 12 And so if I want to lose 20 pounds, it's not what's my diet. That's a secondary thing.
It's who do I need to be? How do I become an athlete? How do I believe I'm a healthy person?

Speaker 12 So it's where am I now? Where do I want to be? Then who must I become? And then from there, it's how do I actually just implement the standards or where are the X's and O's?

Speaker 12 What are the X's and O's after that? But most people forget that.

Speaker 12 part three and then never actually, even if they reach their goal, like I finished 75 hard, never actually sustained it because they didn't become a different person.

Speaker 13 I say it similar. So I have five laws of success, but the first one is a combination of what you just said.
So decide what you want and then decide who you need to be to get it.

Speaker 13 So it's one sentence, right? Yeah. Because it does no good to say, I want a six-pack.
If you're going to go eat donuts and drink Coca-Cola every day,

Speaker 13 then don't make that decision of what you want. And then change it.
No one's going to judge you. The thing I, you know, of coaching.

Speaker 13 a lot of people, the thing I see even just in business is people aren't authentic with themselves. They won't actually say what it is, right?

Speaker 13 They'll say, yeah, I want to make a million dollars and I'm going to become this really driven business person, but they know damn well they're not going to sacrifice Netflix and chill time.

Speaker 13 They're not going to sacrifice the weekends and drinking on the weekends so their Monday rolls out a little bit slower. They're not willing to sacrifice, although they say they are.

Speaker 3 There used to be very little visibility and control in treasury. Today, JP Morgan Payments delivers real-time dashboards and control at your fingertips.

Speaker 9 That's the power of clarity.

Speaker 4 That's JPMorgan Payments.

Speaker 8 Copyright 2025, JPMorgan Chase ⁇ Company, All Rights Reserve, JPMorgan Chase Bank, and a member, FDIC.

Speaker 6 Deposits held in non-U.C. insured.
Non-deposit products are not FDIC insured.

Speaker 9 This is not a legal commitment for credit or services.

Speaker 7 Availability varies.

Speaker 10 Eligibility determined by JPMorgan Chase.

Speaker 11 Visit jpmorgan.com slash payments disclosure for details.

Speaker 21 If you're a smoker or dipper ready to make a change, you really only need one good reason.

Speaker 21 But with Zen nicotine pouches, you'll discover many good good reasons zinn is america's number one nicotine pouch brand plus zin offers a robust rewards program there are lots of options when it comes to nicotine satisfaction but there's only one zin check out zinn.com slash find to find zin at a store near you

Speaker 21 warning this product contains nicotine nicotine is an addictive chemical

Speaker 22 Hey, it's Parker Posey. How did I get here? I love improvisation when it comes to acting, but when it comes to a real-life plan, I stick to a script.

Speaker 16 Cue the music.

Speaker 10 Invest in your story with DIA, the only ETF that tracks the DAO from State Street.

Speaker 12 Getting there starts here.

Speaker 15 Before investing, consider the fund's investment objectives, risks, charges, and expenses. Visit state street.com/slash IM for a perspective containing this and other information.
Read it carefully.

Speaker 15 DIA is subject to risks similar to those of stocks. All ETFs are subject to risk, including possible loss of principal apps.
Distributors, Inc. Distributor.

Speaker 2 Have you ever had a moment where you think, man, someone should really do something about this? Then you realize, maybe that someone is you.

Speaker 2 Well, with the help of GoFundMe, you can change someone's life.

Speaker 2 You could start a GoFundMe to help a friend pay for school, fund that new community space, or help a local kid finally get to that national competition. I've seen this myself.

Speaker 2 Last year, a friend of mine launched a GoFundMe to help with medical bills after an unexpected surgery. It was incredible how fast the support rolled in.
People want to help.

Speaker 2 They just need a way to do it. And GoFundMe makes it easy.
So do you have a dream, a person, or a cause in your life that could use some support? Don't wait for someone else to bring change.

Speaker 2 You can be the one who makes a difference. GoFundMe is the world's number one fundraising platform, trusted by over 200 million people.
Start your GoFundMe today at gofundme.com. That's gofundme.com.

Speaker 2 GofundMe.com.

Speaker 13 How can someone break that? Like, what would you advise someone to just say? Just wake up, like, be honest with yourself.

Speaker 12 Yeah, so I mean, I think once you start to legitimately ask the questions of who am I and who do I want to be? To me, that gives me a different mental framework to look at things.

Speaker 12 I think people just forget the identity piece. Like, even if they talk about, oh, yeah, I want to be an athlete.
It's like, no, no, no.

Speaker 12 Like, sit down and actually ask yourself what that would look like for you. What standards would that require for me? What environment do I need to put myself in?

Speaker 12 Like, do I need to change where I live, who I'm around? Like, what, what, how do I dress? Like, what does this actually mean for me? And what is that going to change for my life?

Speaker 12 Most people don't go deep enough for that and won't commit to that process.

Speaker 12 And so they, they, again, they tried to rely on this discipline of habits to, to get them somewhere and they just continue to neglect that internal peace.

Speaker 12 So anytime I talk to somebody that's like, man, I've set these goals. I really believe I want to be this person.
I just can't motivate myself to do it.

Speaker 12 And it's like, because you're not focusing enough on this internal identity.

Speaker 12 If you haven't committed to being a certain person, because for me, the reality is I don't want to wake up and work out any day.

Speaker 12 Like there's like 99.9% of the time, I do not feel like waking up early and working out. But because I've committed to I'm an athlete, this is already

Speaker 12 who I am. There's standards that I have off of that.
And And so when the alarm goes off, I'm like, this is just who I am. Like there's no negotiation anymore.

Speaker 12 And people aren't willing to take their standards to that level.

Speaker 12 They just want like to talk about it. And most people get enough feedback from others when they talk about their goals and who they want to be that fulfills that void enough to not really do anything.

Speaker 12 That's why I don't really tell people a lot of my goals unless it's an accountability. Like, hey, I'm running 100 miler and I'm telling you all that I'm doing this.

Speaker 12 I'm going to bring you along the journey. Most people, I just tell them like once it's done, because I don't want to ruin the satisfaction of just telling people about it.

Speaker 12 I want to commit to the work and then get the reward when I've done it. Most people just want to talk about it and don't actually commit to the identity changes required.

Speaker 13 I think, as a coach, also, like, well, first, I want to ask you, do you have anything that people could kind of like get from you to just

Speaker 13 get going? Yeah. Right.
Whatever these things are. I think that the hardest part for any of us, and I just think back to college, so I use the analogy.
Like, I was an English major.

Speaker 13 The hardest part of the paper was getting started.

Speaker 13 I would sit there day after day and procrastinate that I had this 15-page paper. Yeah.

Speaker 13 Once I got that first paragraph out, like I could run for three or four pages in no time. But that getting started.
So do you have something that someone can, where do they go to get that?

Speaker 12 It's the start that stops most people. Yeah.
Nobody ever actually gets

Speaker 12 into the starting line. That's right.

Speaker 12 Yes. So we have a, our health company's got an incredible resource that we put together.

Speaker 12 It basically summarizes all that we've learned over helping the 50,000 plus people we served of, you know, what's the best way to eat to fuel your body? How do I train to fuel my body?

Speaker 12 What's what supplements do most people need? And it basically puts all this this stuff together, including testing recommendations in a way that you can customize for yourself.

Speaker 12 So it's got calculators, it's got meal plan templates, it's got workouts in there, it's got testing recommendations, something really.

Speaker 12 There's like this whole breakdown of what most coaches honestly charge a couple thousand dollars for. Yeah.
So that someone has zero excuse to not get started.

Speaker 12 And so I'd love to give anybody listening this access to this. I'm sure we could put it the link in the show notes, but if somebody's listening, this you can just go to my page, which is coal360.com.

Speaker 12 Okay. Coal360.
And there's a section that if you click coaching, it pops down and it says download a free plan, essentially. Correct.
And so you can download it there.

Speaker 12 And again, like it'll give you everything you need.

Speaker 12 And the only thing you would need on top of that is if you actually wanted to get testing from there, but everything in that resource will give you all that you need to lose the weight, gain the muscle, whatever you need to get started.

Speaker 12 Wow, that's a lot.

Speaker 13 That's a huge gift, right? I thought you were going to maybe give like an e-book.

Speaker 13 Also, like, if they can't find that, just go follow you on Instagram and just DM you or go to Facebook for sure. Cole Taylor.

Speaker 12 Yeah, Cole David Taylor.

Speaker 13 Cole David Taylor at Instagram.

Speaker 13 By the way, any of you entrepreneurs, just go grab that. I mean, that is ridiculously.
I mean, literally, people charge three, four, five grand for what you're giving away. Yeah.

Speaker 12 And we've, honestly, that's a

Speaker 12 law that I've learned that I've really leveraged in business is reciprocity. So business owners listening to this, like, I'll give you kind of the inside flip of that.

Speaker 12 One, like, that's going to be incredible value for you. And you guys are, you should get amazing results.
Like, that's the same program that I follow. Yeah.

Speaker 12 And it's the calculations and numbers that I use. But what happens is people lose 20, 30 pounds over a couple of months.
They're like, dang, like, this is awesome. What else can I get from them?

Speaker 12 And then they'll come to us for testing and the more detailed stuff. That's right.
And so, business. But you give your best stuff away.

Speaker 13 I mean, Alex Ramose says it all the time: give it away for free because the reciprocity. It's that damn good.
What am I going to get if I pay for it? Totally. Right? Yeah.

Speaker 13 I think, but you are that guy. I mean, you have always been a go-giver.
You're big in the church. That is who you are.

Speaker 13 And that's another component, right? Whether people want to, I just think people need to believe in or have an idea of like, this is for us.

Speaker 13 We were given this, even the troubles, even the the delayed flight like yeah this stuff is given to us and i and that goes into the fitness side yeah right you are in a position to make yourself better but it also goes into business yeah um talk a little bit about your belief system and why that's been able to achieve fat to extremely fit 100 miler uh but also

Speaker 13 essentially broke to building rather big empire with 50,000 clients and speaking on stages and literally you're flying from here to Michigan to back to Florida and people like literally want coal in their life.

Speaker 13 Like talk about the mindset and the belief of all that. Yeah.

Speaker 12 To me, it starts with

Speaker 12 in life we go through tough stuff. Everybody does.
We talked about this a little bit and whether we chose it or not, we are given opportunities as the way I look at it,

Speaker 12 things that we face. And with the pain that I've gone through in life, I believe I was getting an opportunity like everybody else is to make a decision of what to do with that pain.

Speaker 12 Do I use this as fuel for me that's going to motivate me to accomplish more in spite of this or is it going to be something that derails me and I couldn't do it because of this so I think I was I was given those opportunities with you know losing my mom losing my dad losing you know grandparents and like so many people in a short period of time that was you know devastating as a young kid and I was given that opportunity like what am I going to do with what I've been given and like you said to me I saw it as an opportunity of this happened not just to me but happened for me uh and i think the cool next step that comes from this and this a lot of this has been through you know growth and incredible relationships and friends and mentors but also a relationship with God that's so deep that I've been able to experience and sift through some of this stuff.

Speaker 12 But I think the next level of, instead of just saying it happened to me, it's happened for me. The next piece is actually happened through me.
It's now I'm going to use this as a gift.

Speaker 12 All this pain, all this loss for me turned into thousands of people getting served in a certain way. So I think anybody listening to this, the mindset I built my life on is like.

Speaker 12 My whole life is a gift that I've been given to now give to others. And for me, that comes from God.
Like I've been given incredible gifts of a new family, adopted family.

Speaker 12 I've been given a life that I, you know, I can live. For me, I believe a life after death of something that I've couldn't have earned, that I've been received and a gift of salvation.

Speaker 12 Like I've been given all these amazing things that I didn't deserve, even though I've gone through pain. Like that pain is actually a gift that's allowed to serve me too.

Speaker 12 And so I would challenge you, if you've gone through tough stuff, which we all have, is to recognize it didn't just happen to you. It happened for you.
And that's the first gift you can recognize.

Speaker 12 But if you allow it to do what it should, it'll actually happen through you. We can use that same thing to serve people and make an impact at a different level.

Speaker 13 Yeah, I think people, I I don't want to call everyone selfish that don't serve, but the reality is everyone has some sort of zone of genius.

Speaker 13 And for them to hide that from the world is to some extent selfish, for lack of a better way of saying it, right?

Speaker 13 And whether you need to be at your level, my level, and some others that have a platform, or if it's just like you're brilliant at the thing,

Speaker 13 let that come out, right? In one way or another, right? Whether it's at a job or social events or whatever, I think it is imperative as people and entrepreneurs, right?

Speaker 13 Like, make sure your zone of genius is heard by others to that it's through you to deliver it. People need to hear it, see it, feel it, touch it, right? Yeah, the world needs what you have.

Speaker 12 And I believe you need to give that too. Like, I'm not my best if I'm not giving out of my gifts.
I'm the same thing. That lights you on fire.

Speaker 12 And I don't think you can truly live a fulfilled, purposeful life if you're not letting that stuff come through you and you're giving as well.

Speaker 12 You know, there's always that phrase, like, it's better to give than receive. Yeah.

Speaker 12 That sounds like a cute platitude, but you feel so much better when you impact someone's life than someone gives you something. There's no, I'm using my gifts at my best.
That's when I'm most alive.

Speaker 13 Bro, if you guys are listening to this man, follow him right now. I mean, this is just a snippet of what I've been able to get out of him.
He is dynamic. You're incredible.
You are a server.

Speaker 13 You're huge in the business space. You are massive in the fitness space.
You built an empire. I couldn't be more honored to have you on this episode, dude.

Speaker 12 Thank you, bro. Appreciate it.
Yeah.

Speaker 13 Go get his free gift. Again, go follow him, Cole David Taylor, on Instagram.
Go to the website. What's the website?

Speaker 12 Cole360.com. Cole60.

Speaker 13 360. Go to coaching, scroll down, find it.
That's totally free, by the way.

Speaker 13 Or hit him up on Instagram and it will be in the show notes if you're watching this on YouTube. So, guys, appreciate you.

Speaker 13 If this made an impact at all, just one single thing, make sure you share it with two friends. See you guys on the next episode.

Speaker 3 JP Morgan Payments helps helps you drive efficiency with automated payments and intelligent algorithms across 200 countries and territories. That's automation-driven finance.

Speaker 4 That's JPMorgan Payments.

Speaker 8 JP Morgan Internal Data 2024, Copyright 2025, JP Morgan Chase Company, All Rights Reserved, JP Morgan Chase Bank, and a member FDIC.

Speaker 6 Deposits held in non-U.S. branches are not FDIC insured.
Non-deposit products are not FDIC insured.

Speaker 9 This is not a legal commitment for credit or services.

Speaker 7 Availability varies.

Speaker 10 Eligibility determined by JP Morgan Chase.

Speaker 11 Visit jpmorgan.com/slash payments disclosure for details.

Speaker 16 When you invest with Fidelity Go, it does all the work for you.

Speaker 17 So while Fidelity Go monitors the markets, rebalances your portfolio, and tracks your progress to keep your investments aligned with your goal, you can invest your time however you want, all while paying no advisory fees under 25K.

Speaker 18 Invest your money, not your time, with Fidelity Go.

Speaker 16 Get started at fidelity.com/slash go. Advisory services offered by Strategic Advisors LLC, a registered investment advisor.

Speaker 16 Brokerage services provided by Fidelity Brokerage Services LLC, member NYSC and SIPC.

Speaker 23 Hey, it's Austin James. Yes, I'm living with diabetes, but it doesn't have to define me.
Thanks to the Freestyle Libre 3 Plus sensor, I get real-time glucose readings throughout the day.

Speaker 23 The Freestyle Libre 3 Plus sensor is small and easy to wear, giving me the freedom to focus on my life as a parent and a musician. Now, this is progress.

Speaker 23 You can get a free sensor at freestylelibre.us.

Speaker 24 Offer available for people who qualify. Visit myfreestyle.us to see all terms and conditions.
Certain exclusions apply. Data on file abided care or prescription only.

Speaker 24 Safety info found at freestylelibre.us.

Speaker 19 Now's the time to start your next adventure behind the wheel of an exciting new Toyota hybrid.

Speaker 19 With the largest lineup of hybrid, plug-in hybrid, and electrified vehicles to choose from, Toyota has the one for you.

Speaker 19 Every new Toyota hybrid comes with Toyota Care, two-year complementary scheduled maintenance, an exclusive hybrid battery warranty, and Toyota's legendary quality and reliability.

Speaker 19 Visit your local Toyota dealer today, Toyota. Let's go places.
See your local Toyota dealer for hybrid battery warranty details.

Speaker 25 Looking for a snack that's better for you and irresistibly tasty? Grab a bag of skinny pop popcorn.

Speaker 25 The original ready-to-eat popcorn is made with just three simple ingredients, and it still delivers all the light, airy, and satisfyingly salty flavors you love.

Speaker 25 Share a bag of skinny pop with your favorite people, or just keep it to yourself for some endlessly enjoyable solo snacking that lasts and lasts.

Speaker 25 Deliciously popped, perfectly salted, skinny pop, popular for a reason.