The Mindset That Creates Millionaires | Alex Morton | EP 49

find people in life that have what you want. Yeah.
And then study them, reverse engineer their success. What did they do to get to this end result? And then just go do it.
Like one of my things that I said in 2012, I said, if you say what people say and do what people do, eventually you'll get what people have. Yeah.
Like, like, like that's what it is. Yeah.
Like Kobe Bryant studied Michael Jordan Like, this is in sports. This is an acting.
This is an entrepreneurship. That's what I've done my entire, literally my entire career.
When I wanted to make, you know, 100 grand a year, I found people making 100 grand a year and I follow, I followed suit. What up the entrepreneur DNA family.
We are back with a heater. This is going to be fire.
If you are not where you want to be in life or in business, my guest today will change that just in this episode. My friend, Alex Morton Mindset is here.
What is up, dog? What's up, dude? Good to see you, man. I'm glad we finally could figure out the scheduling and get up in here.
Make it happen, dude. If you guys are not following my friend right now, you need to immediately.
This guy has made impact on hundreds of thousands, maybe millions of people across the entire globe. Yeah.
76 countries. I've spoken in front of over a million people and built businesses into the millions of people.
Yeah. Oh, yeah.
Dude, you are something special. And I'll tell you, I am so impressed with what you've been able to do at such a young age.
Thank you. And I know you probably would think you're not young, but you still are, bro.
I got 30 years. 35, man.
I've been, I feel like I was 18 yesterday. That's right.
But also kudos to you, you know, real estate empire. This, this show is been top 10 forever.
Yeah. You're questioning, man.
So good to know you. Yeah.
Fired up. This is going to be fun.
New friendship. This is, this is what it's all about.
Now, if you don't know him again, go follow him, Alex Morton mindset, but we're going to know you. Yeah.
Fired up. Good to know you.
This is going to be fun. New friendship.
This is what it's all about. Now, if you don't know him, again, go follow him, Alex Morton Mindset.
But we're going to get into the mindset of things, right? This show is called The Entrepreneur DNA. Love it.
My first question to you right now, and you've made an impact on hundreds of thousands spoken in front of millions of people. What is that thing? What is the DNA that is the difference between those that don't and those that do? I really think it's desire.
I think you could take anybody in the insurance space, the real estate space, network marketing, direct sales, whatever it is, you can teach them how to open prospects, present the opportunity, close, onboarding, all the physical stuff. Me and you can sit down with somebody for a day mastermind and be like, hey, this is A to Z, one to a hundred.
The difference between winners and everybody else, and it might sound cliche to a lot of people, but it really is desire. And when you look at Think and Grow Rich, Napoleon Hill, chapter one, desire is the starting point of all achievement.
Not some achievement, it's all achievement because at some point as an entrepreneur, regardless of what the business or industry is, you're going to get hit with shit storms, challenges, problems. And the ones that have that burning desire to push through and prevail, they're the ones that eventually win.
Bro, you couldn't have said it better. So I have my five laws of success and I've given this to every single person sitting in that seat.
Right. So the first law that I have is decide what you want and who you need to be to get it.
That's number one, because who you need to be to get it is seldom talked about. Right.
Number two is then you got to commit to it. Number three, take massive action.
Number four, be extremely uncomfortable. And number five, remove your time expectation on the result you're trying to achieve.
You will be the next Tony Robbins. You will have 60,000 people every freaking weekend.
You, I know that about you just to have been around you this year. You know, my point being is what you just said about desire.
That's that number one. What do you actually want and who do you need to be? Get it.
What are your thoughts about those five? I love it. It's right on point.
I mean, if you would ask me, Hey man, what's your five laws? I'd probably say a lot of the same, a lot of the same, because you know, again, in today's world, especially with social media, all these podcasts, the, you know, mass media, the CNNs and the Foxes and the NBCs, a lot of people, they think they want certain things, but they really don't even want those things. Cause when I started as an entrepreneur building businesses, I thought everybody wanted to be a multimillionaire.
But that's actually not true. Yeah.
I go down to Mexico. I've been in Lagos, Nigeria.
I've been in Cairo, Egypt. And they're thinking, Alex, an extra $1,000 a month changes our entire family's life, right? So it's important to really know what it is you want.
You know, my mentor, Bob Proctor, one of the first things when we sat down, I was 21. I was making $400 a month.
He said, what do you really want? And I started rattling off a bunch of stuff. And he said, yeah, but what do you really want? I feel like there's a lot of, oh, I want the cars and the watches and the lifestyle.
But underneath that, there's got to be deeper reasons why you're doing the things you're doing and really getting clear on what it is you actually want. And then he talked about being uncomfortable.
Dude, it sucks sometimes. Bro, it sucks a lot of the time.
Shit sandwiches. I call it shit sandwiches.
You've eaten them. I've eaten them.
We've eaten more than most people can handle. sucks sometimes yeah i mean i remember traveling you know the country sleeping on howard johnson motels i remember one time shittiest hotel ever like i slept with all my clothes on socks and shoes because there was like brown stuff all over the shower and i'm like dude i i don't want to be i don't want to have to stay here like I want I want to get up here so at least we can go stay at a a holiday in so yeah you know the next level right at some point right but you know those five laws are incredible man and that's and all that lines up with a lot of the spiritual sides of success too right it goes back to you can teach people the physical fundamentals of building a business but the ones that like you were talking about you know bedros and you know the ed mylets of the world it's it's it's they understand the spiritual side and the spiritual side it's it is your desire it is your thinking it is your emotional you know uh vibrational output into the ether into the universe like that's i think that is more important than teaching somebody how to, you know, learn the rebuttals.
Well, you mentioned Bob Proctor being one of your coaching, you were making $400 a month. How did you get to have Bob Proctor? God, man.
God. At $400 a month? I'm in my first direct sales company.
I hit $400 a month. I was like the only young kid in the company.
And I was speaking well. And the CEO's like, hey, we were in Arizona.
And he goes, hey, hop on my jet today. I'm taking you to Raleigh, North Carolina.
I'm like, okay, this is insane, right? I know you're on a private jet. What? Right.
So I'm there. He brings me on stage in front of maybe, I don't know, 500 people.
Okay. I tell my story.
My name's Alex. I'm 21.
I'm from Ohio. I went to, I go to Arizona state.
I got in this business and life's amazing now, blah, blah, blah. I get off the stage.
I go to the water fountain outside the conference center. And here comes this man.
I didn't know who he was. Sure.
White hair, full, full suit, always suited up. Yeah.
And he comes up to me and he literally just starts staring at me. And I was i was like yo who's this guy and he goes looks at me and he said you can go very far in this business and he just walks away i go back in the room and i'm talking to like some of our team members like this this weird old guy came up to me and then like the next speaker they're like edifying him like he's you know the second coming of god yeah and he walks on stage and i'm like oh my god yeah so then we connected and thankfully his wife was a part of that company he said if you work with my wife's young people that's it i'm gonna coach you for free and i was like dude and then we built a an exchange of value and your relationship he was texting me on his deathbed during COVID, right? So that biggest blessing of mentorship ever, Bob Proctor.

You know, it's an exchange of value. He saw something in you and said, you can help my wife change a lot of people's lives.
And obviously he being the goat. Right.
And so, yeah, I think that is so, so impressive. And this goes back to the energy you vibrate with and people get attracted to that i mean you are irrefutable like your energy when you walk into rooms and who you are and even your engagement right now it's vibrates so high you're just going to naturally attract people right and a lot of people are going to say yeah but it's easy for alex look at his watch look where he's at today look at it what and how much money he's made that easy for him.
What do you tell the people that want to point to that and say, oh, well.

I say you're completely wrong because the way it works, it's be, do, and then have.

So when I was 21, I get started in business, and I physically see people making $20,000, $30,000, $40,000, $50,000, $80,000 a month.

I no longer needed faith because I can see it. I can hear it i can touch these people i needed to believe in myself right and then i what i teach the the people i coach now you have to act as if not fake it not you know fake the whole lifestyle and fake the cars and fake the girls and fill it all on the credit cards and fake like yeah money it's a completely different thing yeah acting at acting as if is saying you know what hey dar what do you want i want ten thousand dollars a month awesome if you were making 10 grand a month right now how would you walk talk act think shake somebody's hand eye contact self-image self-confidence when would you wake up when you go to bed so what happens is is the subconscious mind doesn't know the difference between real and imagination.
So when I got ahold of this information through Bob, and I started studying this stuff, I would go meet prospects in Scottsdale. And they thought I was making eight to $10,000 a month when I was making a couple hundred bucks a month.
Because how you held yourself. Because I was talking about the vision and this is what we're doing.
We're changing the world. We're changing, you know, we're going to reprogram the youth's minds of America.
Sure. Right.
To get them out of this slave mentality from college. We're going to get them into the entrepreneurship world.
I'm making a couple hundred bucks a month. Yeah.
But I was vibrating up here and people were attracted to it and they got started. And then it went, you know, 10 guys in a dorm room to join with me.
One quit. One stayed.
Four years later, we had 96,000 people, customers in our organization. Yeah, that's insane.
That is an insane story. Someone that's building communities.
I've built a community. I'm currently actively rebuilding a new community.
Those numbers are wild. what you can do in four years that's

another thing that i think i want to talk into is the fifth law to me is the expectation of when you achieve the result how many again your story about the hotel is a perfect how many people would go sleep in that damn hotel sack you know what i mean but they're not willing to stay in the game long enough to win the game. Right.
In four years, you have 96,000 people. Yeah.
Yeah. Because, listen, all the tests we go through, one day, you know, I tell people, your tests are going to be your testimony.
Like, now when I get on stages all over the world, I'm not talking about, oh, I have a Rolls Royce and I live in my neighbor's Birdman and Damon John and Sunny Isles, Florida. Because no one gives a shit about any of that stuff.
I'm like, yo, I was a broke college kid. Yeah.
Right? Everyone told me, everyone said, no, these things don't work. It's bullshit.
It's a scam. My own professors told me, Dr.
Filer, macroeconomics professor, he goes, Alex, you will never make money in business unless you understand the fundamentals of the macroe of this country. Because I got a D on some exam.
So the point on the whole time situation is you don't know when that seed is going to turn into a bountiful harvest, right? I have some people I work with. They didn't make money for two, three, four.
My business partner today, he's made tens tens of millions of dollars now five years in a row working the business full-time he never made six figures wow and what if he would have quit oh entrepreneurship doesn't well i'm gonna go work at they know wells fargo bank whatever yeah so people listen to this real estate insurance direct sales whatever it is you're doing videographer that's right keep putting in the work yeah keep believing in yourself like oh yeah believe believe believe yeah it's positive mindset bullshit it's not positive mindset bullshit by the way buddy everything in the studio began in the mind of somebody else that's right no doubt cameras computers microphones watches shoes everything begins in the mind you can't argue this because that's laws of the world. Like that's like, come on, man.
Science, right? I mean, the reality is someone thought of it and they made this carpet, that chair, our watches, this TV, right? Like it had to come from the thought. Correct.
So it's like whatever your, whatever your goals are, you need to put it in your subconscious mind first, act as if you already have it, you're already holding it physically physically and then you're going to attract the people places opportunities mentors relationships you need to take you where it is you want to go there's no doubt and don't worry about when you're going to get it just keep going what stops people what is the biggest thing that is stopping people from taking that advice i mean it's got to be fear sure fear of the unknown fear of i didn't existed, but there's, there's people tell me like, what if I make it? What if I'm successful and make my, and it took me, I'm like, okay, I get that though. Yeah.
You know, oh, like what, what if I actually do get there? Like what's life look like? Or what if I don't get there? What's life look, it's like, listen, you can play these little, you know, movies in your mind all you want, but all you're doing is that time you're spending thinking about how scared you are and how fearful you are. You could be putting that time into your daily methods of operation you need to be taking to actually creating your dream life.
I've heard there's three major fears in our world, right? And there's a lot of fears, but there's fear of taking action. Like what if I fail, which is the common one.
There is fear of doing it alone. This is where the community, this is where the culture, this is where you and I thrive, right? We can build 96,000 people in our organization, right? And in this one, I'm really impressed with my coach was saying, then there's fear of staying the same.
The people who have fear of staying the same, those are the the people that can go achieve because a lot of times they work out of fear of the stick versus fear of the carrot or wanting the carrot right and i feel like i'm i'm very much built that way too i am no never sad like the goal post just keeps going down the road there's never like oh i made concept. Right.
Because I never, I mean, I think God or whoever you want to believe in brought us here to be the best version of ourselves all the time. I agree.
Every day to keep growing, to keep challenging. Right.
So I want to talk into those people, the people that are sitting there like I'm tired of being broke, busted. I'm tired of just being right.
I'm tired of just existing. Hey, buddy.
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I want you to speak to those people right now. Like, what do they need do well first off you need to find a right environment community a good center of people that also want to go to the next level or even better find someone or a group of guys or girls right that have what you want like bob always told me find people in life that have what you want yeah and then study them reverse engineer their success what did they do to get to this end result and then just go do it like one of my things that i said in 2012 i said if you say what people say and do what people do eventually you'll get what people have yeah like tell like okay that's what it is yeah like kobe bright studied michael jordan like that's right this is in sports this is an acting this is in entrepreneurship that's what i've done my entire literally my entire career when i wanted to make you know 100 grand a year i found people making 100 grand a year and i i follow i followed suit then it was 100 grand a month and then blah blah blah blah right kept scaling up because there's people already doing the things that me and you want to be doing there's people already doing the things that people watching this are already doing yeah but you got to also find a real good vehicle you know you can be charged up and motivated and inspired to listen to this podcast every single morning but if you don't have an i call it unlimited earning potential vehicle, company, opportunity, something, it's going to be tough, man.

Yeah, there's no doubt. So you got to find, you know, maybe it's real estate.
Maybe it's direct sales. Something.
There's got to be something to where Alex and Justin can go produce certain results and reap certain amounts of money. Wouldn't you say almost any vehicle, any vehicle, as long as you are an entrepreneur in that vehicle? And I even say like a realtor, like you might hang your license with EXP or KW in the realtor space.
Right. I'm not a realtor, but it's still your business.
Yeah. You still have the opportunity to have unlimited amount of income, right? Yeah.
It doesn't matter. My cousins are real estate agents in Miami.
They they're seven figures a year as real estate agents. Right.
So it's possible. And then there's even levels to that, right? The Ryan Hurts Sir Hansen and all these people that you would even argue everyone on TV, we don't really know, but we're making some assumptions.
We got to meet Ryan at Clever Summit, right? But I think that's what a lot of people have to understand let's talk to the downside you and I

have done a pretty good job branding ourselves social media being a massive tool right for people like you and me it also can be a really big negative yeah the people for sure about that well people compare themselves number one and what do they say comparison is the thief of's right. So, and I'm guilty of this too.
Like sometimes I'll get pissed and agitated and my wife will be like, Alex, these guys are double your age, dude. Like you're fucking mad about you.
You don't have a jet. It's like, dude, he's double your age.
That's right. You know what I mean? Doing it longer.
And I'm like, yeah, yeah, yeah. Like you're right.
Okay. So social media is a tool.
Yeah. Right.
I think everybody should be building a brand of themselves at some degree, every company, every person, even if you're like an employee, I think everyone should be out there. Hey, this is who I am.
So what I stand for, this is what I'm about. Cause eventually down the road, you're going to be doing something to where you need an environment, a community, a group of people that are hopefully going to be supporting you in whatever endeavor it might be.
It might be, you know, one of your children get a really bad disease and they get sick and you need a crown fund $100,000. I know that sounds very extreme, but it's like when people say, oh, I don't need a brand, but you don't know what tomorrow holds.
Yep. No, I agree.
You don't know. Even if you're an employee, W-2 employee, someday you probably won't want to be.
I don't know a whole lot of people that are like fired up to be a W-2. Like, you know what I mean? Even the people that make a lot of money.
Maybe you're making 700 grand a year as a whatever, accountant or CEO or whatever. You're not necessarily fired up.
Correct. At some point, you might want to make that journey out.
Right. Maybe you hear Alex, maybe you hear me, maybe you hear whatever and you say, you know what, I'm going to start a side hustle, but that side hustle needs a brand to go along with it.
For sure. Who are you? What do you do? And what are you looking for? Yeah, that's what I always say.
Yeah, absolutely. So I think people got to just be able to discern, you know, social media is great for these things these things but over here don't spend too much time on it like the whole scrolling analysis paralysis i don't have tiktok on my phone i don't look i just don't have tiktok whatever right but on instagram now they have suggested reels and if you sit there it's the same shit as tiktok that's right and it's on purpose yeah let's how can we trap justin today for 12 minutes to eventually he sees an ad for a protein bar or a cold plunge and he gets his credit card out and buys this thing that's right so get on there post and i tell people whoever your mentors are turn on their post notifications yeah like when tony robbins account the content.
Grant, Ed, Rob Dyrdek's a buddy of mine.

Like when they post, I want to see what they're talking about.

But I don't care to see what all the broke homies down the street are rapping about,

talking about, bullshitting.

I don't give a damn.

Yeah.

So use it as a tool for financial increase and personal development, but then push the

other crap to the side. So there's a term I like to use is info diet.
What is your daily info diet? Because we all know you can't like fitness wise, you can't out work out a bad diet. Right.
So if you work out three times a day, but you're eating pizza and donuts and Coca-Cola and at night you have six beers, you're not going to be in shape. I don't care how much you work how much you work out yeah same same thing mentally what is what are you ingesting mentally to change the result of where you want to go right what is your actual info diet who is not listening to alex morton mindset well you are now yeah um so i'll say that because it literally is as fundamental as that the the dancing the cuteness of tiktoks or the the all the other things there's only a handful of people that i'll actually go look at with social media right you ed you named many of them right is because i believe that community you guys are now my community not everyone can say that but like my community will always elevate me right right of.
And that's going to be something that's super pivotal for people is if you want more, then be intentional in at least the time that you're spending on the info side. What are you digesting every day? Right.
You look at the word television, like simple stuff. They tell us what's going on.
Yeah. Like the word television is television.
You turn that thing on, you're getting a vision, their vision told to you. Most of the word television is television you turn that thing on you're getting a vision their vision told to you most of the time it is negative most of the time it is lies most of the time it's massive manipulation we just got off this election cycle i mean good god oh my god you turn on certain channels and you're like none of that is even real yeah yeah and then you have people i have people in my own family that believe narratives of certain things and i'm like this is insanity totally it's insanity so if you're not listen if you're not programming yourself you're leaving your mind open to get programmed by the the machine yep the machine that wants you what sick broke unhappy addicted to porn and prostitutes and bullshit and drugs it's like dude if you don't protect yourself you could fall victim too that's right and and that's where you you have to make the choice i think the thing that most people have to recognize and you do a great job even speaking on stage and everything you're doing is it is always a choice if you're not not happy with where you're at, change.
And it's one choice at a time. People want to say, oh, I have this big life overhaul.
I got to do it. No, you don't.
No, you don't. It is as simple as like I talk about sleep and waking up early, right? I believe in waking up early because I want more personal time.
As a father and a husband and I run multiple businesses, not a lot of just in time. So I choose to do that for personal time.
But for those that aren't where they want to be, you should be doing it just to be more productive, right? So my argument is one simple change of these people is 15 minutes. If you wake up at 8am, which can get you to work by nine, start waking up at 745.
The next week, 730. The next week, 715 is small changes.
It's not this big overarching, try to eat an elephant, right? Right. What, what can entrepreneurs do? Or what about aspiring? What about the people that you are fucking pouring into day in and day out aspiring entrepreneurs? What are the small changes that you can help them with? Well, I teach them.
It's like, listen, everyone, everyone has desires and they have distractions. Like your desires are about your goals, your vision, this dream life, your, the car you want, the homes you want, the vacations you want to take your family on all these different things.
But over here, there's probably a long list or a short list of potential distractions. So if I'm working with, you know, a lot of the

people in our organization, they're probably in their twenties. They're younger, right? I'm still on the younger side.
I'm older than a lot of these guys, but I'm still, I'm not 45 yet. Right.
And then they're going to call me like the old guy. That's right.
But I'm like, listen, what are the things you spend time on every single day that add zero value to the future version of you? well I watch all netflix series okay well i'm all these little dating ads and tinder and all this bullshit everything okay video games okay yeah i get high five times a week with my homies and then we sit on the couch and eat potato chips and you know talk about nonsense yeah it's like start to cut some of this crap out and i tell people it's for a season yeah one of my first

people It's like start to cut some of this crap out. And I tell people it's for a season.
Yeah. Like when I, yeah.
When my, one of my first people in the business, um, he was making 10 grand a week. This is like my bigger, my bigger story to get into the industry of direct selling.
I met, I said, no, no, no, no, no. It's a bullshit.
It's a scam. And then I met, I met a 25 year old making 10 grand a week and he showed me and I'm like, bro, what the, you know? Yeah.
And he told me, he's like, how bad do you want to make 10 grand a month? I said, really bad. He said, great.
Take that TV, spin it around, no TV until you're making 10 grand a month. He said, most people won't even do that.
He goes, most, I could guarantee you 10 grand a month in 12 months. And most people still would not, not turn onstation or xbox that's right right so i actually turned my tv around and i went to 10 grand a month so for the for the for the youth for the younger people by the way all over the planet you know i'm in like i said i'm in five countries in the middle east in december yeah everyone has distractions start to eliminate those things and then what you then you're adding in pot, get rid of negatives and then add in a little positives.
15 minutes, 15 minutes is a big deal. It's huge.
And you go little by little by little by little. And then eventually you're going to, you're going to build a great strategy and blueprint to go out there and create a successful life.
There's no doubt. How do you, how do these people then if my belief, it is my belief.
I think you support it. The number one reason they don't is the fear factor.
And it's the fear of fucking up, making a mistake. My friends are going to judge me.
My family's going to judge me. I tried.
I got yelled at on the phone. Like I made my call and they yelled at me.
I made my call. They hung up.
You and I both know the answer is who gives a, who gives a shit next, right? That's the reality. Um, how do we help people overcome this fear of taking action well for one and i think um hormosi said it on one of his shows he talked about like death and honestly it really did change my paradigm on a couple of different things is someone asked him a question and he's just like well we're all gonna die i was like wow it's actually pretty fucking profound you know it is true by the way totally so he's just like, well, we're all going to die.
I was like, wow. It's actually pretty fucking profound.
Yeah. It is true, by the way.
So he's like, dude, if we're all going to die one day and the people that are hating on you talking shit, calling you names, blowing up your Instagram, calling you this and that and the third, they're all going to die one day. Why do we care so much about the opinions of other people, including our own family? That's right.
With the same last name. That's right.
So just do what you want to do. Like, don't let anybody try to take what your dream and your vision away, away from you.
Just go out there and do it anyway. And the way to get this, like, I guess, mental programming installed in your mind, honestly, is constant space repetition of, like you said, the right information.
Your info diet. I love that.
It's great. If you listen to enough positivity, successful stories, ways to change your life, people's morning habits and rituals and strategies, but whatever it is, eventually some of this is going to stick.
That's right. And then you're going to make make okay um let me start today like people always i'm gonna start next week i'm gonna start until 2025 you know january 1st is just a couple of weeks away that's the worst dude the whole new year's resolution like oh i'm gonna change it next year well first of all you still have a month and a half in this year so you're gonna do nothing right like you're just gonna say fuck it wait till next year and then the other part is like if people are listening and watching this right now understand new year's resolutions have some ridiculous like 95 in three days fail right but the reality is because they they they do this resolution of some grandiose vision big fucking thing again step one like what is like incrementally give yourself some progress right so i will always talk about incremental progress creates the perfection but it's people want this perfect bro i'm just gonna stop eating you know the diet thing right i lean into that's obvious i'm gonna stop eating you know anything with sugar bro you know how hard that is for someone that you know if you're eating donuts every fucking day that is not going to be easy but can you start to slow it down progressively yes of course you know little by little yeah and so the thing i think you do a brilliant job at is helping people actually take action in spite of because the fear is really all self-created and i say it this way and i basically say your friends and by the way this is i think it's 100 true it was true in my life my friends were already talking shit about me up until probably five years ago my friends really didn't even know what the fuck i did right they're like i don't fucking know colby does he does he's out there selling real estate he's doing this thing maybe he's a fucking oil.
Yeah. Right? Yeah.
Now I've created enough of a reputation that they know what I do. But people are a fear to that judgment.
Right? My family's talking shit about me and judging me. Oh, Justin's just out there.
And it's going to happen. They're doing it anyways.
I've had that my entire career. Because listen, network marketing is highly scrutinized.
Yeah. It is.
Because people's grandpas got pitched amway yeah yeah by the way they still do billions a year right people's moms got pitched mary kay like i think there's like a billion dollars a week paid out in commissions to our industry like it's fucking massive yeah yeah like herbal life is is massive right but because people do it wrong yeah and they say okay jostin yeah sign up man it's gonna be 275 bucks and you know you're gonna be a millionaire tomorrow it's like dude my first 12 months in the business and this goes back to expectations my first 12 months in the business i was working eyes open to eyes closed i made 13 grand dude i didn't i didn't make shit that is crazy busting my ass but you but year two is six figures right and then and then it progressed so taking action regardless is that that's everything that is yeah and it's true they're people are gonna they're gonna talk shit either way i tell people dude it's sucked being broke and then when you're wealthy you have other challenges you have to deal with now you got 15 different cousins you never knew about you know what i mean it's like everyone wants a loan everyone wants something from you it's it's difficult to um honestly build genuine yeah friendships anymore like my my like friends are from people i knew in third grade or people like you know dar over here that when we met dude like when we started we were sharing one hotel room in shitty auto hotels across europe yeah building the business from scratch you know what i mean like it's hard for me to go like i can't go to the gym and go meet brian and because it's like oh the second he knows oh he lives at porscht tower that's right rolls royce it's like it's immediate like what can i get from justin oh he has a rolex oh fuck yeah we're gonna be friends it's like dude so there's challenges being wealthy there's challenges being broke dude choose your choose your heart choose your heart i was just gonna say that because there's always gonna be hard right the things i go up against and same with you the challenges i face today are fucking hard but when i was living on a couch broke i lost my first home to foreclosure the repo man took took my car. That's fucking hard.
Like, where do you want to play the game? Where does the line get drawn? Right. Living for a lot of you may be listening to this right now and inspire entrepreneurs.
You might be paycheck to paycheck. That's fucking hard.
Yeah. Like not be able to.
I just took my family, my entire family, my wife's mom, my kids, my wife, my wife's nephew, entire family to Hawaii. It was $25,000.
I say that not to brag because you could do the same, but I say that for people to realize everyone deserves that. Agreed.
I don't just deserve that. Right.
Everyone listening or watching this right now deserves it. But it's fucking hard to make that kind of money.
That isn't easy. It is.
But we also, you know, I tell people it's not enough to be at the right place at the right time with the right people right you have to become aware that you're in the right place at the right time with the right people and honestly now it's like a lot of people watching this you know some of them don't live in america but i would i don't know a decent amount of them yeah there's like 95 okay so most of you live in america so it's like and i can talk i can talk shit about this part because i've been in 76 countries i've showed up to honduras with five guys picked me up at the airport with you know ar-15 and they go don't no actually i went to nigeria they dropped me off at the hotel and the guy i'm with goes don't leave your hotel and i was like ha ha ha ha and he's like no no you leave your hotel you're not coming back to the hotel we have an event tomorrow with 6 000 people and you're getting picked up in the lobby tomorrow with seven like ex-military men so what's my point i say that to say this like people don't understand how hard it is in other countries yeah yeah like give me a break dude and how good we have like i've done events in mexico where i remember walking into people's homes it would be like a carpet like this and then underneath the carpet is just straight

just straight dirt and i'm talking to people like i have leaders in other countries and they're like

yo before the business and before i became a success we rice beans and bananas three times

a day that's all we ate right meat we haven't had meat in seven months you know how expensive meat is

yeah so like when i saw these things and i heard these things i was in mexico one time

Thank you. Right.
Meat. We haven't had meat in seven months.
You know how expensive meat is. Yeah.
So when I saw these things and I heard these things, I was in Mexico one time. Kid you not, man.
I was I was staying with one of our leaders. I was with my friend Alon from America and we were going to bed.
We were sleeping in their living room because we were broke, too. Yeah.
And I watched the father of the house literally take all the furniture. Never forget this shit.
He stacked it, pushing against the front door. They were stacking up, stacking up.
And I was like thinking like, yo, what is he doing? Are they going to kidnap us? Blah, blah, blah. And then I talked to the guy's son and he said, no, the cartel has been going around villages.
And what they're doing is they're taking people's wives and daughters. and they're saying if you don't pay this amount of money next sunday like she's fucking ours yeah and i'm thinking i remember calling my dad and he's like you guys gonna leave tomorrow and like get out of that city yeah but i'm like this is reality for people dude in what i want to give you a round of applause dude there's little than no one that would have had the same hustle you have like when you're telling me that story i'm like i would never fucking sit i know sometimes i think i'm fucking nuts too right i mean honestly but it's it's it's what it takes to achieve what you're trying to achieve yeah because i always said i want to make a i wanted to make a global impact and then when i started going to other countries that's what it's hard for me to do a lot of stuff in america man because like dude the the amount of excuses like our egypt team they were just in mexico we had a big international convention like 5 000 people and they were we were translating arabic to english and they were literally saying things to me like it's amazing how you guys even use the word of like depression like to them it's like i don't they don't it's not they don't understand i know it's a real thing i'm not saying it's not a real thing okay yeah but they're like come try to be depressed in cairo bro you don't have time yeah these guys are working 14 jobs like in an america like homie down the street won't show up to your event yeah oh the ticket's 197 totally it's a you can't fucking like what are we talking about what are we talking about you say you want it but dude you you don't want nothing yeah uh i have a incredible friend been a mentor for me for decades ken clother he was talking about you know his biggest thing is he'll go to haiti so we as a organization built a village in haiti wow and that came from him actually personally first going to haiti to help someone else build a village and he said what are we talking about here like when you don't have clean water to drink every day and your entire day exists of like hiking eight miles with your entire family to get a cup of water to hike eight miles back to share the cup that's your entire day and we complain about like oh i don't have money to pay for 197 thing or whatever like what are we talking about right because it's just a lack of willingness to go get the thing or work right i I had someone yesterday asked me like, Hey, money's tight right now.
What should I go do to create some income? My answer Uber. Yeah.
I was just going to say that is the greatest thing that the, like, I'm like, this is the most brilliant entrepreneur thing out there because you can Uber from four in the morning to 11 AM, 10 AM hit the airport runs work runs, work all day long, and then go back to Ubering at 6 p.m. to 10 p.m.
You have the whole day to work still. Yep.
Dude, I see it. Yeah, but people won't do it.
No. You got to work.
That's the challenge there. And that's the thing that bothers me, man.
I still do a lot of events in the U.S. No doubt.
And all that. But it's just different, man.
Like, you know, I'll do an event in L.A. and whatever.
200 people are there and people are on their phones and they're texting. I recently, not recently, but a year ago, I went to Lima, Peru.
And I was meeting people. And we had people drive multiple countries, like borders, to come to the event.
Because they're like, there's a guy coming in from America. He's earned X amount of money.
He's going to teach us how he did this. So yeah, 16 hours is fine.
I got so many stories about that. I'm sure.
I went to Kazakhstan last year for the first time. Wow.
The Russian-Ukraine war is going on. i watched a broken down beat beat up like bus like

you know like public transport bus it looked like it was from the 60s yeah and i'm talking to one of the guys who's speaking english to me he said we this is like this is true bro 40 hours in a bus from Russia to Kazakhstan

to go to this two-day event,

back on the bus another 40 hours because the war was going on their flights weren't there and I and I I hear this stuff and I'm just like I I don't I don't feel bad I don't even know what I feel when I hear these things yeah because I'm just like I like, I grew up in Ohio in the Midwest. Mom and dad married for 40 plus years.
These people are traveling. You know, they didn't shower for two days.
That's right. I'm like, and it's desire.
It goes back to how we started this episode, which is how we should close. It's the desire.
What do you want and who do you need to be to get it? And if you can find that one thing anything is possible absolutely anything's the right vehicle the right mentor or mentors people that they have a proven track record not not some of these ding dong gurus on instagram with all their bullshit right outside yeah like real documented people yeah listen when i sat down with my current business partner over the last nine years his name's chris i sat down with him in in Vegas and I said, Chris, I don't want to offend you, but so many people are full of shit. Before I sign on the dotted line here to take your company from where it is to where you really wanted to go, can I see tax returns? And he said, no problem.
You showed me a tax return for a lot of money. Yeah.
But I feel like you need to do that. Of course.
In today's world. You need receipts.
I mean, like I'm in real estate, right? Everyone and their mother is a real estate coach. Yeah.
But you have to, I feel like you need to do that in today's world. You need receipts.

I mean, like I'm in real estate, right? Everyone and their mother is a real estate coach. Everybody, like literally everybody.
And if you can't show a home that you bought a HUD where you made the money, if you can't do that, they shouldn't be coaching you. Correct.
Right. If they don't have the receipts to say, this is what I've done.
I'm really doing this thing. It's not made up.
Stop. Yeah.

Move on.

Yeah.

But people rather sell info on how to get rich than to get rich. That's what really pisses me off about the space.
And Tony Robbins, he was on a show and he talked about, he said the best thing that ever happened in this space was like social media. And he's like the worst thing that ever happened in this space because some kid can turn a camera around.
Did you know they have studios in LA that are built. They mock up exact private jets.
The interiors of it, 200 bucks an hour. You can go do a full photo shoot.
We could go film a video in there and you people in it. Look, I mean, dude, it's, you think you're looking at the inside of a G4 jets, honest to God.
And I'm thinking how that's even a legal situation right because they're going to go out there and sell some two thousand i mean how is that not a legitimate scam yeah you are manipulating people's ideas concepts vision of what you're actually seeing that's why when i meet people like you i'm like let's shoot real shows real content totally talk about our fucking life yeah and then help actually give people real information that they can take it and go out there and change their life ladies and gentlemen if you are not following alex morton mindset you are now i promise you that uh there is gold nuggets all throughout this thing dude and you and i could probably do this once a month for sure week we should probably my point here guys this has been an incredible episode for me too and i appreciate you spending your time here with entrepreneur dna making massive impact keep doing this stuff across the world hopefully you don't sleep on these carpets on dirt anymore we've upgraded we've i'm hoping i'm hoping but guys go make sure you follow him right now if this changed your life at all if there was one freaking thing that you can go impact your own life today, share this with two others so you can help someone else as well. Appreciate you, brother.
Hey, thank you for having me. Entrepreneur DNA, go out there, change your life, and then spend the rest of your life changing other people's lives.
Let's go. Let's go.
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